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How I Make Money As A Social Media Influencer | Making Money Online

So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.

In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.

That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.

It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.

Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.

The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.

Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.

To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.

We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.

With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.

Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.

This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.

That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.

That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.

If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven


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Can Influencers Become Artists? Best Platform For MONEY | Keith Dorsey (@YoungGunsCEO)

I deal with a lot of these real-life youtubers in real life instagramers and sometimes the youtubers looked down on creators like instagram creators like because it’s one of my bros just shake frost and like Robbie that we’re all fresh a shout out to the shade hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram, they believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Right, it’s so we’re. Like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the you exactly so it’s like it’s it’s night day but YouTube. Will I’ve seen it bro instagram has change lives, but I’ve seen a lot of the creators going YouTube and I mean they’re making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it, the best part of LA and we’re all the parties, because we like we’re seeing This and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even Labadee, I’m running a lot of the the two girls famous ocean and kung-fu, the two sisters like they have literally they did nothing.

They went that they had like almost 300,000 subscribers on YouTube and they didn’t even create, but they just started to create these dope articles in like one hit, and we did a prank it actually hit. This scar last week came from a prank. She did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, don’t keep pumping it. She pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping y’all keep pumping, keep pumping cuz, that’s money in time. Y’All have these goals yeah I want to buy g-wagen see.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get five thousand to ten thousand a month, and then you can go and create yeah. Just all that article in doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is. If it’s hard, though it doesn’t convert, don’t think you don’t go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time, the famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it Was like well, it goes in the front. It’s like it was like.

How do I say it? How do I do it, so they got paid couple thousand to do that. Artists have a perspective against doing what your influencers are actually doing. Right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s not true. I don’t understand he still give themselves to believe that the proof is in the pudding blackhat. But what do you I don’t know? What do you say to the statement like? Well, it’s not true, like I know for a fact, because a lot of the because you could take in, like you notice, like a lot of the influencers, there were artists they blow it like look.

Narthex technically was an influencer troll. That’s why he does the things he does this. It is, you know, and you master and you put things out on certain platforms. It’s going to blow up and they’re really take templates. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music.

So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was weighing and freaking Philippines doing. He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management.

Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art, what the guy you’re talking about! Oh he’s killing it and what he’s doing – and he there’s more growth to happen, but another artist might say: oh well, this is him a little baby, alright and I’m trying to be a little baby – and I here – and I want to have this this traditional type Of record level proper popularity that I’ve seen well, it’s the world is so big, and if you leave that concept alone, you’ll make you’ll do well.

You look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a main street name was like Main Street in certain niches like I never really was like it’s weird, Because the world is so big a lot of artists who power like when it come from, they have a million followers and they do a show and people show up like your fan base.

As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby named or like like that uh whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and then do that.

Somehow I don’t think something want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point. You know it’s talent will really take you to the next level. I think that’s important. This whole idea that people are still in prison by their own, like local geography, we’re in a world where you don’t have to do that. Yeah right and you have the time when you said you got people find your families, and now you can monetize it without.

Even going in overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah, whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is Opening yeah, but you look in the other direction: yeah yeah, okay,


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“Greedy Influencers” – Why The Integrity Of Your Brand Is At Risk

I don’t give a shit how rich you are, how much subscribers, how much money you have. I think, a lot of the times. The way you ultimately treat people speak so much more powerfully versus all that shit. Okay, guys! Is it just me, or is it getting hot in here, because we’re about to roast some of your favorite influencers, get it no hey guys.

Welcome to my blog. My name is Jane and if you’re new here, what’s up I’m 18 year old entrepreneur and today’s topic is actually requested by you – guys. A lot of people, maybe you’re, reading, create content online and I think the biggest thing we’re always curious about is how to grow. But also how to make a business out of it and we’ve seen so many people become really successful. On this platform, we’ve seen youtubers make millions of dollars from making articles selling their brands merch you get it, and I think so often we forget to think about brand integrity, which is why today, I’m going to answer your guys has 3 top questions about how to Build a sustainable business but keep your brand check.

So, if you guys wouldn’t know more and we’re about to expose some of your favorite people, I’m just keep on reading, I recommend actually grabbing a snack if you’re reading this. This article is better when you’re consuming not only information but a what a food of some choice so grab a snack. If you were, if you haven’t already hey Jade you’re super cool and I’ve been reading, you a lot lately. Thank you.

I am an inspiring fashion. Influencer and I follow a lot of successful bloggers in my knees, how do you engage a more mature audience that is more likely to wash than just be silent woo? This is a really really good question like I don’t even know how to properly answer it. So, let’s see what I pull up, madam ass, okay, so for anyone doesn’t know, what’s going on, I like to use the Selena Gomez or Miley Cyrus approach right.

These Disney stars, at least when I grew up, were everything to me. I don’t know why, but these Disney stars, whatever they did, I fangirl over. I will talk to my mom I’ll comment on their post. When I was younger, I would read a show every single time but, as I grew older, more shit happened. I got busier and now I’m less fan girlie. So this question is tailored to people who maybe are at the point where their audience isn’t at a fan, girlie mode because they’re so much more mature.

I guess the question I’m always personally curious is how would you create an engaging fanbase if your audience isn’t at that age point? So, if you’re someone who’s curious about that, this is what I have to say. You think about it. There’s a certain age point where, yes, your audience matures they’re less active because their attention is spread out when you grow up, I mean I’m only 18 years old, but I can tell you you: when you grow up, you get more work, you think about money.

There’s a lot more stressful things that you keep about so your time and attention for entertainment is getting a lot less, so your attention is, however, so fleeting. If you really want to engage with a more mature audience, you need to be able to solve their problem. I think the biggest thing that a lot of fashion influencers do is, I would say, I’m not I’m going to roast anyone, but you know it’s kinda, like a tick, tock er, a tick talker is someone who probably makes a lip-synch article you’ve definitely seen.

Okay. If you haven’t seen one your life, I know one of the famous ones is like Lauren, gray, right and Lauren gray. You know you read a cool little article, then you just like it and you swipe away and that’s the end because you’re not there she’s not really solving any problems, she’s just dancing with her belly button open right, okay, Mona! I want to make a quick disclaimer and also say that if you’re someone who tells stories or is a movie maker that entertains people that’s also solving people’s problem, humor and laughter is solving someone’s needs, because when we are busy at work, you know we want to Relieve stress so don’t be limited to and I think, solving a problem as thinking you have to be like an informative value teacher.

You can also tell stories and add humor just make sure you’re adding value to someone’s life, whether it’s humor education or motivation. I have a whole article about adding value. If you want to read the article I’ll link it below on ways, you can do it without feeling overwhelmed to answer this question properly. Just try to stray away from tik-tok type of content and focus on value based giving, for example, story times a lot of personal advice.

Q & A is going into your audience and seeing them asking them. What are you currently facing? If you don’t know, ask there’s fucking 7 million features on your Instagram stories to do Q & A and polls. So you know what your market is facing and I think my educated, our self and what’s going on you’re able to create engagement because true engagement when we can older it’s just conversations right. It’s less of this like yeah.

Like I love you, it’s a two-way street. My biggest advice, if you are trying to engage someone, the older, is to create conversations and the best way to start conversation is by solving the problem and asking. How can I help you how’s? That made sense, I don’t know. I do think it’s interesting, though, because I don’t think there’s anything wrong with tic tucker’s and we love Lauren gray, all right.

So the second question is: I’m a fashion, blogger too, and I want to collaborate with well known world brands. It’s important that I concentrate on a specific location, for instance, if i’ma from Russia. Is it better for me to write in a Russian audience or gather in English? Do big brands give a shit about location, I’m struggling what language to decide from? Firstly, you understand why you want to work with big brands, because one, it’s typically a nightmare, because big brands typically don’t even reach out to most people.

They have influencer marketing agencies, so you’re just going to deal with the middleman, which aka means they’re just going to take more money from you. So just ask yourself: why do you want to work with big brands if it’s, because you genuinely believe in Nike or because you like, genuine, like this brand, like that’s another story, but sometimes I feel like a lot of people just want to work a big brand.

So they can feel cool, but you need to know why, because it will bite you in the ass and sometimes like you eat to where you want to go. For example, there was a big company that wanted to work with me, and I thought it was great because I felt cooler it’s a corporate big company and I remember it was actually fucking horrible, because there were so much they were so slow like to make a Decision they have to go through their HR for Ventura, CEO and then they inter came back to me and be like hey Jade.

Sorry, we don’t have the budget for this project. What I’m trying to say is know why one you want to work with Vikram. The second step is chase request, my language, the answer is typically, if you are working with a big brand, you need to know where their audience comes from and who their customer is. If you want to work with Nike right and you feel like there’s biggest problem, is they can’t reach the Russian market, then speak and Russian, because you’re going to connect your audience better? It’s like this.

The reason why I you have to understand what brands you want to work with is because we want you want to help them essentially spread. The word right so by default. Ask yourself: does this brand struggle reaching this demographic? I think a lot of influencers are competing because they don’t feel like they’re special, but if you do speak a language you can leverage it. It would definitely double down on your language because it just makes you stand out and it’s a tricky conversation right.

Some brands. Only one english-speaking customers, so it depends you have to do a research, I would say all right guys, it’s getting hot huh and if your support enjoyed this article, please give this article a like and subscribe on this blog. We talk about social media growth, starting a business, and I am here for you because I genuinely have a passion for helping. You guys destroy your brand and hopefully you know give you some big sister advice or big brother advice, but yeah make sure you guys, like this article and subscribe if you haven’t already okay.

So the third and last question is by far the most important. I don’t think you need anything else, but this piece of information. Okay, so this question is also from seventh Lana. You could you guys quick, really good, really, good questions? She asks. No one really talks about ethics and values of a brand. Can a brand turn you down because they don’t want to be associated with you also, vice versa.

Can I turn down people if I don’t believe in their product, so I think this can be solved and towards brand integrity. If you want to work with a brand – and you know matched what they need and also on the other and find brands that you actually resonate with, we have to stop taking short-term decisions. I don’t give a shit how rich you are, how much subscribers, how much money you have. I think, a lot of the times.

The way you ultimately treat people speak so much more powerfully versus all that shit. I can give you so many examples. Okay, there is a you know, famous case right now: there’s a youtuber called Britney Donna Fitness, Instagram fitness influencer, accused of scamming clients across the country. Britney dawn took their money for fitness plans and then never delivered, and now many of them are taking those complaints.

She had a scandal about scamming her own audience. You know we’ve heard about maybe that Jacqueline Hill scandal we have to stop thinking so short term. I mean we asked we need to make money, get our coin cyst. But how is this affecting your brand long term and this long term really mean like stop thinking in three-month cycles of like what can I hit this quarter but think about what do I want to hit in five years? Because when you think about five year, visions and again going back to the initial conversation like when you know your, why why you work with a brand? Why you do something you think longer term? Which means you know what you stand for.

So what brand comes up to you say? Hey mr. John, I want to work with you I’ll pay, you ten grand. Will you do it, but you know deep down that this will long-term collide with your morals, which is maybe not selling a product. It’s a scam! You’re going to turn it down and by doing that, you’re going to save time, but not only that your own brand and value which is going to keep you longer term, because your audience will trust you.

I think so often we trade and Trust for short-term benefits and integrity is all about doing the right thing when no one is reading. So, if you’re, someone who is still confused on how to keep brand integrity, here’s my three tips. You just need to know it’s really simple step, one if you’re trying to keep your brand integrity step. One is to know your. Why know what you want like? What do you stand for? Ask yourself out? What do you stand for? If you don’t know, you’re going to make short-term shit you’re going to shortcut your way into success, you’re going to buy followers, I’ve done that you’re going to take deals that you don’t really actually believe in I’ve done that you’re going to make brands change you for Who you are because you want the money I’ve done.

That example, I can give you a story time at the very end of this article, if you want to hear actually personal situation to me, step two find brands that have your. Why, if your, why is to stay ethical or save – I don’t know beautiful in your own skin, don’t take a detox product like a fitness, tea cuz! It’s going to collide with your audience right, so find brands with a similar. Why it’s very simple: if they don’t have an about Us page about how they source their ingredients and you or someone who’s ethical, your problems shown to that bring them actually.

In one instance, there was this company that basically does Instagram growth automation and they were going to pay me. I think two grand for a article just mentioning their name and I post hundreds of years on this blog. But I remember my whole. Why is to build a brand long-term and don’t use shortcuts and there? Why is to make shortcuts? I said no, because I Baloo that you would collide with what I believed in and therefore break so many of my audience’s trust and also my own morals and ethics.

Again, brand integrity, so I guess step three is like you heard: you need to connect your Y with their Y and, if that’s a yes, you should be good to go into that deal and taking that money, because it’s an exchange of saying true to your core And building a company off of good ethics. I know this is may be basic information, but I feel like step so important if you haven’t spent 10 minutes just like sipping your tea and thinking about your wife.

Please please do that today. I don’t give a shit if you are, you know scrolling on YouTube. We’re really fuckin stressed out just sit down and ask yourself why? What is your, why what do you stand for? It will save you so much more time and build trust all right guys. I want to quickly shut it to the current winner. Do you wan na be the next homeowner just corn, below your questions? Your thoughts? Do you agree with me with brand integrity? How do you guys stay true, and let me know if you have any stories of other influencers that have fucked up and maybe we can learn from alright guys.

I love you guys so much domination. Thank you for reading. I will see you guys in the episode. 2 of the startup, if you don’t know what the startup is, I invite you to my youtube series, which is my story of how I grew my business. What I’m doing – and I hope you enjoy – if you don’t, if you haven’t seen any episodes I’ll link a playlist below I invite you to join and be a part of the domination alright guys.

I love you so much guys. The next one tag me on instagram follow me, love you please,


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Keith Dorsey: Managing Over 20 Social Media Influencers And Artists | Brand Or Die Ep #1

What’s up Matt man appreciate it appreciate everything good, a man like you have you have managed, but at this point he said about 20. Influencers connected with you know, 40-plus influencers. Of course the Rabi whirls lit twins and now you’ve even moved into management. You have in a very social world right, a very social media landscape. You have one of those unique perspectives where we hear so much on the front end from I want to be an influencer, I’m going to be an artist but you’re one of those guys behind the scenes that have been able to help get an impact from not Just the views but make money right and obviously you’re needed, because so many people don’t know how to make that connection.

So I’m interested to hear first and foremost what what made you get into it. Knowing that I Robbie world was a friend of yours, but what made you truly pursue it and say I see this as a true business. Well, I guess the budgets got, the promos got bigger and more starts to come and it was a guy. It came, it started to be more just like a little. Oh can you shot me out type of thing, like Brian started, to reach out okay and what really shifted like everybody knows.

My story see my other articles of how, like Robbie world is my best friend and how he began to blow up on vine and the rest is history, but like it really started to hit. When I got my first budget from Atlantic Records the biggest bucket from a budget from Atlantic Records, so we actually met Jordan and Justin overhead. We met them at rolling loud in Miami. That’s why I will forever go to every rolling out in Miami for the rest of my life because we met them there, and then we got a big budget for Sherlock mafia and I was like wow and they say how much is it going to cost for The main ones – and I sent them this this budget – that was at this time, a big budget and they approved it, and I was like wow.

This is for real. No, this is for real, say y’all. We need to tighten up and we need to really start doing more of this and start and and and then it’s like. That’s it’s a business now yeah! You know if you promos that come to the DM for, like smaller music artists, that just wanted to put the song in the skip, but that really hate all that once I was like. I can continue to do this all over and over again, and I was just just what I thought for myself, but they actually needed it.

I had one email, one of my influences. You know they creators artists. Did they don’t like to do certain things? I don’t like to check the email, so I just went email. So, let’s go through this email see we get. It was a contact from journey’s journey’s yeah, one of my influences that work with Brandon got fans and I responded to the lady and they say yeah. We want to give him out, I think it’s, they flew him out to Philadelphia, really nice check with other Creators, and he was in the winter 2017.

I believe campaign for journeys. He was on all the banners in all the stores, all the magazines that they sent out all over the United States, and that was a big deal and I was like man. We have to go higher. We have to go bigger when it comes to this. Okay, before I get tonight’s, the next question I want to say is not me, I’m it’s not you as me. Okay, can you project a little bit just for the mics? Okay? Absolutely! No! No! I want to make sure they good, okay production, I’m sure you’re.

Alright, you mentioned something that was extremely important to me. You said this isn’t just like posting paying for promo there’s a real business. How do you know that it’s that transition, or can anybody who’s already getting a certain amount of hey? Can you pay for my arm for a shoutout type thing and those people just transition into the business? How do you make that transition happen? Well, I truly believe that anybody can do it.

It’s how you go about it, but you can get a promo and it’s like. Oh, I just draw it up, but let’s really sitting and think about how I could make this promo very creative and how I can get put my thought into it and how you handle like oh yeah. Let’s just do just send me any money, I’ll cash out know y’all. Send you an invoice, you know. So it’s just how you handle the situation, yeah, how you carry yourself, because you can always just throw something up and then, when you don’t live that way, and you look at it as a real business, even like just not with the promo, just overall being a Creator is a business because there’s so many opportunities that can come if your portfolio, like your Instagram, like your social media platforms, those are portfolios.

You know, if you look at it that way, you’ll start to attract the bigger the bigger things. Okay, so you have to take the quality in mind: you have to start building the portfolio and then handle those back hand, systems like invoice, and things like that right. So you can can look legit exactly look that other side of this right. Let’s see that, okay, even for myself tuna, add this in I like to look for a while and it worked.

You know I was using a Gmail, but now I got a business, that’s in like it’s influencers at Keith, Dorsey calm and I realized like Wally’s. Bigger agencies won’t even accept emails from a gmail account over spine. And now, since I have my business, email, everything’s, look like okay, these people running a business and it makes me as a manager. So what I’m trying to negotiate things for them. It makes me look professional like we know what we’re doing.

So. That’s that small stuff is very strong important. It could be a deck, a media kit, all that it just it changes everything it’s important here, because at that right, people who already have a certain level of business things like that like getting your own email. It’s not that expensive right, but when you’re we’re coming from mentality, I’m just trying to make money and I’m trying to save money at the same time.

You really want to know. Is that really worth it? Cuz they’ll get an email, but that stuff like that? Yeah! Okay, I mean – I even makes me think about some of the emails that I use on cyber parties yeah. So what for you, especially alright? What well actually can kind of touched on this, but it brings me back to the idea of the brand for the fans. All right and look at summer side of things and the brand in terms of dealing with business, the professional brand right, how different are each of those things now? What’s the polished? Look like it on each side, um? Well, it’s! It is a it’s a big difference.

Now always learned by trial and error. When I first started to submit to labels like I used to like just send the links, copy and paste, but then they will come back. These people didn’t know a shout-out to max at 380. When I first actually started to do this, they would respond and say: could you put it together in like a PDF for me, so I had to polish it up and say actually create a deck that had all their pictures.

I spend like hours on this thing on publisher on my Mac and put their analytics together, put this together and put their best in and not just that, but not doing pictures they took on the phone with professional photos hit shots, you know, taking the Getty image Photos that they’ve gotten over the over the past year and putting those things in there and polishing it up it changed it. Just it makes the presentation like everything’s about presentation.

You know, even when we come into a when I bring them to certain places like the presentation of how you walk into the room, how you guys work together, even if, when it comes on the phone going on a plane, because people realize that what I mean, What does that look like look, I like the fact that I mean shows that you, actually you know you do this right, because you have such small details that you think about.

I notice. What does that mean how we well, I make them. Look like the stars that they are so when we come in we’re just not doing anything. It looks like okay they’re on a mission there, so they’re they’re booked to be here. You know they’re already famous people know them, but it’s how we move about like I make sure that we’re all together and we’re there’s different activations in the room I’ll make sure that they’re doing the activations they’re taking the pictures I’ll see who the photographers are.

Even when it comes to music, see who the DJ’s are and get the people who just read different things and how I know, because I get feedback even when it comes to as small as it became like some subliminal now, because on the plane we travel together. Like we always travel together – and I had this – it was kind of weird, but there is this girl that sat next to me on the plane in like the Dayton next day, I got a DM for her.

I was like who is this she’s like? Oh, she sent just long messages. I don’t know who you guys are, but I saw how you work with with your with your group and how much how you took care of them, how you made sure that they had their seats first? How do you make sure that it was just a small sounds like wow? It was creepy at first, but I was like how does she found my butt that happens all the time and people see they see me not necessarily demanding them to do things, but how I’m working with them like pulling them to this back up I’ll.

Do this all the time like this is what we’re going to do. I prepped them before we. This is what we’re going to do. You’re going to walk into the room, there’s going to be interviews, there’s a red carpet. This is how you do your red car, because a lot of the first time doing this stuff is new for them. Like I had two girls that I worked with their mom famous ocean and kongfu, they have a hit song called savage out.

Car active get active and we were able to get activated through fresh Empire for the BT Hip, Hop Awards in Atlanta. They booked them to come there and then walk through a cup. They had never done anything anything before on that scale, so I say hey. This is what I want to do when you’re doing interviews. You need to make sure that you’re listening. So it’s like a development in a way you know, and people really kind of know this debt.

So I want to switch gears a little bit because obviously there’s all that that goes into management. But when we get into the things that people see on the front end that people get so curious about influences from and that’s these platforms from an artist standpoint from an influencer standpoint, we’re how do you look at Instagram, first and foremost, because we hear everybody knows That most people are on there, but then you hear people like Gary Vee saying if the graph is going down and then we start talking about other platforms, how do you look at Instagram and what’s the actual impact you’ve seen it had have on your business and Moves well, Instagram is definitely how sold name and just like wake up in the morning.

Is it’s just automatically in that thing like you want to go brush your teeth, you’re, going to check your Instagram, your Instagram lose to be take your tech messages, Facebook and Instagram. You know, but the thing is it’s been big for us: oh it’s, it has its own ups and downs like the algorithm. You know, but if you study it and you create make it a business and you make it a lifestyle and you keep up with it, then you’ll you’ll go with the flow.

Just like one of things. Oh, we were moving views and likes everybody else going crazy. My team we’re studying it when we look at it was like well, it’s going to be like story. I was going to hurt our brain. No, it won’t because guess what you still get story, promos and all the company’s going to do is see the analytics. Now you know it’s nothing’s going to change, so we’re really had to be. On top of you have to study it.

You got to be ahead of the curve because it’s in it for me for business like I, I can make sure it also helps me connect with other Creators too, like I usually can connect so easily, like I have so many DMS, especially from artists now, who Want to work with me, I have our build relationship with other micro influencers in I saw artists who small, but they have really good potential, so I don’t necessarily work with them like IQ the relationship I’ll give them some tips and ideas.

This is what you need to do, I’m looking at your page. You know so I’ll. Do some free consult, you know, but it helps me to connect to help me to actually stay relevant okay as well and for me knowing, what’s going on like it’s my business, to go down the timeline and see what’s going on, see what’s going viral, so I Can filter that back to my group into my life as well? It also helps me with business, because I don’t when other companies hit me up say: hey wan na do this campaign.

Alright, this thing is going viral. So, let’s use this when, when it’s time to create to help blow whatever product or brand that they have do you think there will be any point where it starts to fall in terms of almost like a bubble right. We know if launchers become more and more expensive on a platform like Instagram over time as they start to learn the game. They were super under price, and now they learn you know, then it start to charge more as they get bigger more money comes in, but then, when Instagram starts to mess with its algorithm and of course, if you’re like you write, y’all are learning it, which anybody Should be doing that artist or whoever, if you’re serious about it, you should take that approach, but just a general macro perspective of it is: let’s go to other platforms.

So do you think the price that y’all or a lot of influencers will have to charge will go down? I think it’s very competitive now, because, especially with a lot of labels like they, some of them are like tight budgets, but my group. Well, I tell them to adjust to who it is like. We like Warner, contacted us through TIG. Now you think it’s a game through Lucchese label and for our artists name poster, and they told me that we only have a thousand like we have more, of course, but we want to start with a thousand, because I want to test it out.

So I said usually roughly a lot of the bigger ones. They only got like maybe three hundred dollars for the post and uses a no less than 700 750 to 1000 and 2500. But I said you know just work with me: they’re going to test it out. They’re going to come back with more, they did and guess what they did. They came back with more so my group knows how to adjust and not just oh, if it’s not 5,000 for the post, I’m not doing it.

You know depend on who it is. You know now, if it’s somebody, that’s like small and like didn’t, of course, take it hard to just kind of wait, but they even if they are small, they still work with lemonade. Sometimes they they’ll just do it because they like the song, you know or they like the product, but it’s just like. I hate it because there are some influences who are just like a hose and they just won’t do anything if it’s not like you don’t have to do that.

You never know. What’s going to happen, you never know this person can blow up in their name artists and then now you like, damn I missed out on opportunity. I could’ve just posted it for him, like you’re, going to make content anyway. So just take the money you know. I know you’re not going to undermined yourself like Oh $ 50, for it now you know, but sometimes you just have to kind of work with people, because it is, it is super competitive, there’s, a lot of influences that are there are getting paid and there are Figuring it out so my group, why we create long term, like we’ve, been working with these labels in these brands for years, because they know how to just when it comes to price.

So that makes a huge difference, I’m here, because I definitely like doing influencer marketing and things like that. I’ve definitely ran into people with or been working on, something for an artist and seen them hit a certain number or or the people say hey. You got this and if you don’t have that for that budget they don’t even respond or I or now this is it this is it and you know some people will do like test campaigns and things like that.

But what you said made me really think about is the fact that that long-term relationship over time yeah, of course, oh, you can’t do it with everybody, because even when people reach out to me for certain um for certain things, you can’t do with everybody. You know diem get flooded, you got to still take care of yourself and what’s going on, but you never know what’s going to happen with somebody you know and where they’re going to be, and also you never know which you’re going to need.

Sometimes you’ll have a tighter budget, sometimes you’ll have a greater budget for you as a manager. Is that kind of one of your did? You feel like you ever had to Train influencers to think that way? Yes, okay, because they don’t know like a lot of them. Just blow up out of nowhere, they had no business skill, they will not respond to stuff they’ll. Just do things very sloppy, like a lot of my time, I’m like really are cuz they’re, especially younger ones.

They don’t know, but I mean well and they know that and I’m you be going at it consistently, but is the ending we’ll get to this later, but like a lot of them, they’re like my brothers and sisters. So it’s like, we have a relationship, so I can do that, like I like what y’all doing like I had so few craters over here. They release a song, but they say here dance until another song said what the heck are ya doing: y’all released a song y’all you’ve made not one trill on your own song, you what’s this dog, it’s all I get to it like.

So it’s just like. I stay on them and I did this jacket available. You have artist development, that’s influenced your development and that’s something that we focus on too, because exactly even when it comes to creating the content like make sure that you created like cuz, it’s like they’ll do a lot of things and they’ll just put it up, and Then the people will come back and they’re like sometimes three or four times, and they didn’t like it.

I’m sorry we’ll put effort into it, don’t just just because, even if it’s I don’t care, if it’s, even if it’s three hundred, if you’re 300, our project should look just the same as your your your ten thousand dollar project always give quality, no matter what it Is and because people it’s about your image, you know they can’t even decipher keep it consistent like one who answer he poses something, and I said he they always saw some of them.

They had to send for approval. I say you know you know you didn’t want to do that, whose are you right you right, I’m going to redo it. I’m like come on just do it right the first time I get it out of the way yeah cuz. They they a lot of them. They so spoiled that they say, oh even when it comes to YouTube articles like oh, it’s just like a job time like what you don’t do, nothing you get up from your room.

Now I would say it is work, but you rather go work at Taco Bell or you will. Wake up out of your bed, create a dope article and post it and get paid to your PayPal, cash shop or whatever or a wire transfer. And you move on about your day: you’d make a decision, oh god, so as you found success personally, how how? How have you changed right and your approach to the game and how you see the industry, as you start, to work more and more with them? Music, as you way before this, I was, I started as a like network marketer.

Okay, like I sold like all the super juices, all the weight loss stuff. Yes, I had that skill, so there that’s the basis of my last interview. I did that that’s the basis of my life. I did that since I was 18 for like 10 years, so all the personal development, like I mean I so well, I got BMWs from companies like I built and I was able to qualify several people on my team. So that’s where the the personal development came to be able to work with people and be a to cross-cultural communication, because the companies were so big we would go like if so many different international law different nationalities.

A part of the company like I had to learn like all these people from Japan, these people from here, so I had to learn very to communicate. So that’s where the communication – it’s straight-up – transferable they’re, not yet. I can see that already then yeah. How have you adjusted as just a business person in general? Have you thought, hey there’s this greater level that you want to do with the music like? Is there still or entertainment? Is there a higher ceiling that you have there, or are you trying to immediately start to flip into outside other industries um? Well, I have other things going on which helps me focus on what I really love like.

I have never been B business like being different. Real estate things so I have other stuff, that’s operational and I still receive residuals from companies that I’ve done network marketing, but when it comes to influencers and the music, like my goal, like I’m shifting into the next level things I’m learning like at a 3 C, I was really learning like I’m learning from these. I have several mentors in the industry that I look up to like you know, QC, like Coach, K and P.

I really look up to them to have several other ones that I am super close to like footy over. He owns any a, never eat alone studios. They have artists, 24 heavy cash, talk and Mari, so lil. They know that mentor me because they hey. I listen when I talking I’m really listening and that’s the thing is, I don’t know nothing about music, I’m really listening. Even boo, a country like he works with the girls that I work with as well, and I’m really learning I’m literally listening.

Like I’m quiet like I’m nothing about music, nothing that I like, I do so they’re actually mentor me. They don’t really know it. So it helps me to go to the next level and I ask questions even though even working with Jason over at stream cut like I’m literally learning and I like women. Maybe they don’t know that when I asked a question, I’m listening, you know and I’m going to apply that. So it helps polish me because I’m going higher like my goal for 2020 is to get at least three of them.

Sign to a deal are three of the artist influences. A lot of everyone that I work with are influences. They just started you you music, now in it. Yes, some of your music in it really talented, yeah, really dreams of going like eat. Clams ocean come cool, like their song. Savage has over a million streams on Apple music in like a 900k on Spotify. They released this stuff and they wanted articles. Has four million views on these articles for music views on YouTube, so they release stuff, it’s good and they put the same quality of work in as like these bigger artists in and how the industry is a lot of the artists.

Big artists are trying to do the social media trying to get the social media, but they already got it. So a lot of labels are signing them just because of that and they’re getting bigger deals and the best deals that makes sense they bring value. Yes. So for me, what changed me like, I’m shifting from just all just doing this, to trading a solid management company in a solid label, so we’re the ones who are managing I’ll, be able to shift them to the label and hidden.

You know how all those different layers of things work, however, that works, I’m still learning it’s going to happen. Trust me because a lot of them are already being contacted by the law and I’m facilitating a lot of a lot of the label stuff when it comes today. Philosophy because it sounds like it’s what you’re doing or how you think. Primarily you work within the influencer market with translating that into music right and it sounds like that’s the business that takes most of your day-to-day attention.

Yes and but then you mentioned other things that you’re doing Airbnb business, the residual income from network marketing, and maybe any other thing it sounds like you have put energy into other things, but the other thing where you put your money elsewhere, it doesn’t require your attention. Is that correct right? So it’s like you always want to have unlimited, like streams, income, multiple streams of income, so I for the first part of my life, I focus on one thing and then is what it begins: typical my base and every now and then I’ll.

Just kind of like go in and do small things to kind of keep it going. They’re going to be businesslike is just automatic for me, like it’s really easy to do long, as I make sure that I’m managing it. But this is like my main focus because things go up and down. Excuse me, even when it comes to the influencers, there’s different phases of different markets that sometimes it’s high market, like like first of the year spring summer summer, like movement and then like right, now, is kind of like it’s like it’s not super slow.

It’s like not as much because they’re who reached out to me, you got any promos, no I’m working on them nobody’s, especially when how the music industry flows like when it comes to the end of the year, nobody’s really kind of dropping campaigns. Could I want to wait to the first of the year to do that run so I’ll. Make sure that, like my businesses are because once one business here, the other business skin here and keep it going, you know and then in a best world all I’m doing! Well, with the you’ll be all over the place, but do you have to put people in place to kind of run different things, so I put my every business.

I have cleaners that I can hire to come in here and do all these things. You know so. Yeah, it is, it’s super important to make sure you have all that, but that helps me focus on cuz. I’m super passionate about the management, business and the social media, influence and management artists, because, like everyone, I work with this. I’ve been knowing them for like five years, it’s four or five years, and because what Robbie has I’ve been knowing the longest, but I’m it’s a passion when it comes to it like, I really want to see them win because they’re connecting me.

That’s like somebody who I just met not like some people. Some people actually go out to find people to manage my oh. Let me go here, I’m with our managers person. No, they all came to me or or we all knew each other and we figure this thing out. Let’s, how do we make this work? You know and because there’s a different approach, a different passion and it hits different way. Your family with who you work with yeah, so you it’s almost like building from a lifestyle, stand yeah a philosophy.

It’s like I’ve built my life, so I can focus on the area, I’m most passionate about yep and unfortunately, they area that you’re passionate about it’s. Also, a good business yep good, all right. So what do you we’ve talked about these these platforms and obviously you know tik-tok and trailer. We had that conversation which one do you have a favorite one o the other and then, if so, why? In terms of just your personal use, not necessarily saying that other platform is bad um when it comes to like, I just started to really use.

I like tik-tok, because you can really get kind of creative Triller. I like, because it’s for the it’s like more like for the culture like a lot of the artists or using Triller and not just to be biased, but like the trailer fam messes with us, like they work together. So, like I kind of like truly really took us to the office there, and we, you know, told us about you know and it’s simple a lot cuz the platform is very simple and anybody can use it even like an older person can use it.

I think that’s why all the artists, even though the the veteran artists are jumping on and they can just use it or click this you get the song boom, unlike tik-tok, is like all these different things you got. Ta put all these. It’s just it’s crazy that you really have to learn it, but once you learn it you’ll do it. So I mean I would go with trilha first, because it’s it’s a lot simple and it’s like more for the culture and more really what we do.

You know. I work with a lot of the dancers. You know when it comes to social media, and this is a way to go, but they’re, jumping on shoe tick-tock now and they’re, getting a million for holism my mom and going it one of them create as soon as she created. She was at 10,000 followers in an hour. She just started. Posting announced a once on her story and boom. It just started to explode yeah, but tick tock is, is the next wave I like it, because it really can take you to that next level of content, but results.

Oh yeah, each one is just different. It’s going to do something different, I believe, definitely YouTube. You, like YouTube, will change your life and its total is like 9 day, though, because, like ideal is 90 day cuz, I deal with a lot of these real life youtubers in real life instagramers, and sometimes the youtubers looked down on creators like instagram creators like because It’s one of my bros just shake frost and like Robbie that we’re all frenzy to shake shout out to the shake hill.

Why are you doing this like you? Just they don’t they don’t like there’s too much work on Instagram. They believe for a little of nothing because they see it differently but like if you are creator, you were created a lot of the Instagram. I must look at the youtubers, like oh they’re, little douchebags, who do nothing and have no creativity. You know so it’s like night and day like and they battle each other.

Then it’s like clicks like. Oh, this is a youtube click Instagram Cleo. We don’t click together. Like it’s so we’re, like you see this blog, I can go to LA you’ll notice it but they’re all still friends, but it’s like there’s a like dial. We had the YouTube exactly so it’s like it’s it’s night day, but YouTube. Would I’ve seen it bro instagram has changed lines, but I’ve seen a lot of the creator’s get on YouTube and I mean they’re, making twenty thirty thousand a month like we’ve died, read the shade like.

I saw all this do this, but I read the shade, like literally go for nothing to jump on buying a new g-wagen moving his family from one part of the LA to it in the best part of LA and we’re all the parties, because we like we’re Seeing this and I’m like bro, I’m so proud of you just out of nowhere just start to blow up even lana the –, i’m running a lot of the the two girls famous ocean and kungfu.

The two sisters like they have literally they did nothing like – went that they had like almost 300,000 subscribers on youtube and they didn’t even create, but they just started to create these dope articles and like one hit, and we did a prank actually, if this our last Week came from a prank, she did like this prank on her boyfriend. He got really mad. He was like he’s like. I tried to get him down, and this happened, but that article is about to hit a million yeah about the hit of million views.

Is that six hundred, maybe several hundred K now in like a few days and that one article has made, is making like thousands of dollars and I’m like y’all, you see if you create creating, can’t keep pumping and she pumped the next article. It went like a hundred thousand like two hours like if using I keep pumping I’ll keep pumping, keep pumping cuz, that’s money in time. We all have these goals yeah, I want to buy g-wagen.

I want to move your family here. Y’All want to live in these condos, it’s so easy to do because YouTube and came to become like that residual base of your life, where you know you’re going to get 5,000 to 10,000 a month, and then you can go and create yeah just off that article. In doing those articles, that’s going to make you go viral they’re already going viral just to copy. You know it’s so easy to do it.

You sit here and put a ring light up and do whatever it is, and just pranks challenges vlogs like because people wanted their fans can see another perspective of their life. They see the inside. They really want to read that you know and that’s why YouTube is it’s hard though it doesn’t convert, don’t think you’re going to go on Instagram and didn’t blow up your YouTube. No, it’s a whole other different algorithm.

It’s a whole nother different way of doing things and once you’ve figured it out, you can master. You could really do some big things with exactly yep, because they just did one for the first time famous ocean kung-fu, and they had to do what’s called lash BAE with these lashes and they want it like this 30-second 10-second clip in the front, and it was Like honey, that’s like well, it goes in the front, it’s like it was like.

How do I say it? How do I do it, so they got paid a couple thousand to do that. There’s a lot of artists right that have a perspective against doing what your influences are actually right. There’s this conversation where a lot of artists feel like you can’t translate over from an influencer to an artist. It’s my true! I don’t understand he still give themselves to believe that the proof is going to put him that hat.

But what do you? I don’t know? What do you say to this statement like? Well? It’s not true, like I know for a fact, because a lot of the because you could take in like you didn’t notice like a lot of the influences, there were artists they blow it like look. Narthex technically was an influencer troll. That’s why he does the things he does, because it is, you know, and you master and you put things out on certain platforms.

It’s going to blow up and they’re really take talents. It there’s. No, I mean, even if you are not talented, you can get a writer and you can go into the development phase and get a dope beat and it can go. You know it’s just because anything can be created nowadays, but then a lot of them were really passionate about music. So if you’re passionate about it, it’s nothing you can. They can do it, you know, and they got some good stuff in the streams in there I mean I have an influencer that I work with Lovato like he was waiting and freaking Philippines doing.

He was on a YouTube stage exposed to event in a in Asia. Like from a song like, it’s crazy, got verified and blowing up as an artist and with no label. None of that just management. Do you think so, obviously he’s moving a lot of people might not know him right, but do you think that maybe they might kill a lot of artists before they even get started by trying to see that type of popularity and for approval that you don’t really Have to have like, oh this art with the guy you talked about, but oh he’s, killing it and what he’s doing and he and there’s more growth to happen.

But another artist might say: oh well, this isn’t a little baby, alright and I’m trying to be a little baby, and I hear – and I want to have this – this traditional type of record label proper popularity that I’ve seen growing up well, it’s a world is so Big and if you leave that concept alone, you’ll make you’ll do well, you look at artists like Russ. Like live, people don’t even know who he is, but he has stadiums that are packed out and he’s making money and without being like this mainstream name, he has a mainstream name was like mainstreaming in certain niches like us.

We don’t. I never was like it’s weird, because the world is so big like a lot of artists who power like when it come from. They have a million followers and they do a show, and people show up like your fan base. As long as you focus on catering to your fan base and everything else will take off – and it’s good to be like that little baby name or like like that arm, whatever the big names, are it’s good to be that? But you know sometimes if you set your own goal and you said you get what you want like you may just your goal may just perform in front of 30,000 and make you know enough money to live like a superstar and you happy and it didn’t do That somehow, I don’t think some people want to be like, like super super stars, but if you tell us it, you really we’re at some point it’s going to come to that point.

You know whose talent will really take you to the next level. I think that’s important this whole idea that people are still in prison by their own, like local geography were in a world where you don’t have to do that. Yeah right and if you have the time when you said you got ta, find your family. And now you can monetize it without even going and overseas, if you don’t really want to, but of course then going overseas get touring checks or yeah.

Whatever kind of show you can do, give you’re just an influencer, but that’s it’s interesting that people are still confined to those ideas where the door is opening. You look in the other direction, yeah. Okay. My last question that I would like to get to it do: is I brand? What does that word mean to you and how do you protect it? Okay, so brand is super important. So it’s uh, it’s like a speaker spotlight that amplifies the perception of what you’re doing not necessary so a product but like how it’s perceived overall to people in this also like a culture in a way like the experience.

So the brand is like a culture experience. This is like a speaker, that’s speaking, that’s amplifying everything about you, what you’re doing or what you have to offer with a spotlight on it. Yes, because you’re kind of choosing that amplification area versus the other aspects of you myself, all right, just like Apple in a way Apple Bryn is not the iPhone or the iPod is the brand, is the coolness of the product.

The way it’s perceived like? Oh I’m going to getting the Apple, because this is the best for creativeness. It goes beyond the products, even the boxing. Oh, this phone looks cool or the camera like it goes beyond just what it is. How do you protect the brain? Well, you protect your brand by knowing well first doing what’s right in serving the way you should serve and providing a product or service to people the right way and things happen, handle it because all brands go through phase with this bad press, but you just handled It respond, you know or fix a lot of people take like different reviews and different things that they’re saying that’s wrong offensive.

No, it helps you to become a greater greater product, a greater brand, a greater person. So, like I mean you protect it by responding the right way in and adjusting and also being putting yourself in a position to where you could stay relevant. There’s a lot of these brands like go obsolete because they don’t adjust to what’s going on just like Blockbuster and Netflix. You know so you have to be ahead of the curve you have to understand, keep reading it, keep studying, what’s happening in the world and shift what your brand to roll with the flow.

Everybody is keep Dorsey once again, really dope social-media, influencer manager, but obviously an artist manager now, and I think he’s going to be somebody that is just going to be one read over the years and obviously the people connected with them because he’s already killing it already With your IG is young, young buzz doesn’t see you. I know I was going to forget a part of it, so I’m going to put all that.

You know I’m on the bottom of the screen, make sure y’all follow them, reach out to them. Hope they don’t flood you too hard. You know, look it’s all of that. Just do what you need. I can handle it. I can handle it, but this is the first of a series brand or a die again. We’ve talked to meaningful and individuals. Who’ve been a part of building, I’m a great brand or have great insights on branding themselves.

Thank you once again appreciate it. Everybody say too

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*urgent INFLUENCER TIPS: How to Work with Brands on Sponsorships and Collaborations

It means you’re under valent yourself. You don’t know what to measure. When you don’t know what to measure girl girl, you’re going to get run over by truck alright guys. You seem to really like it when I talk about social media growth and doing my makeup, so we’re going to do that. Hey guys, my name is Jay nice to meet you. What’s up welcome to my blog today we’re talking about influencers and brands and how to properly price yourself.

This is something that I’m so passionate about as influencers. Maybe we don’t price ourselves enough. We don’t know how much we charge I wish we should charge. We don’t know our value and as a brands, we don’t know how to come up to these influencers. I kind of make this small little thing happen. I think it’s important to finally bring justice, so this is different than most other youtubers they’re going to be like.

Okay, you subsetted see how much you charge. Okay, no, no, no guys need to understand the number one problem we’re going to go over is finding and communicating the right kpi’s business. This is called key performance index. I don’t know that term. It’s about to get real freakin repetitive up in here a little bit of background if you’re curious, why I’m talking what I? Why I’m here, my name is Jade.

I’m an entrepreneur and I’ve been helping people grow on social media yeah like the if you’re curious, to know a lot of the knowledge I do have his first-hand experience. This is not some well. No. This is first-hand experience. My family owns marking agency working with two to five million dollar revenue brands anyways, if you feel like an influencer and not knowing what to post, not only what to price yourself, how to come up to brands or on the reverse you’re on our brand.

And you don’t know how to communicate to the influencer, make sure you give this article a like and subscribe this blog if you’re excited to just dive right in you know what this is hella value right here, hella freakin value, all right, I’m just currently getting ready For a coffee meeting, and then I have a few other coaching calls. So if I look a little crazy, I’m just playing with makeup, let me let it be: let it be grace the way this article is going to work is first, I’m going to tell you guys a story to really give you guys some context.

So you really understand it. Sorry, if I talk a lot, it’s just really for your own benefit and I’m going to go into how to price yourself and then, lastly, I’m going to go to how to negotiate and keep going with brand and the benefits hey. The car also I’m going to eat and drive. If this is what do I favorite things ever, it’s dairy-free ice cream looks like this dairy-free and beautiful. Don’t you worry, I’m getting into the meat the core value of this article, I’m just going to eat this? Okay, so what I did is I took some of your GM’s and put them into question.

Okay hold up. Is that chocolate on my lips, a hack, I’m such a mess. I have truly apologized. I think one story I did what at all was just one that kind of got me a little bit mad. Why I wan na create this article like it truly got me upset like have you ever like burnt a pissed off, but then you started thinking about a mourning. You started overthinking and then you were like really pissed off. Think what I hope.

What happened was just actually was a few months ago, I’m Brants occasionally send me emails through my personal brand. They would have sponsor great right and I was responding to a few and one of them started off good. It’s a brand that I can’t do their neighbor non-disclosure, but what I do know is this brand was selling a product. It was a subscription model, it’s kind of like Netflix. You know like their monthly subscription model product.

I think monster days I was like cool cool. Like I was agreeing with everything they’re saying, they’re sending me their product now, what really come each throat office after I said. Yes, they felt like they had to undervalue my my audience and my skill. So they started asking for more saying: okay, that’s not enough! They were adding more and more on top of it, and so I couldn’t have enough. They were literally asked me to link this product like this.

Also use this okoto so make multiple posts, and I feel like there’s a limit. You can get free products forever and ever but there’s a limit. So, oh okay, so what I’m going to say is but the story with a subscription bottle brand. I just realized there. Everything is fine, you can charger self. Whatever you want. There’s no rules. You can barely you, don’t even have to listen to me, but there’s a limit.

Oh influencers on your freaking employees, I’m going to do whatever you want. You have to treat you with fairness, which brings me to my first languages and I think brands going to do their research. So many of them – I don’t know if you guys saw xx. Some of them are just like. I love your gotten so much. I love like your fashion, and it’s just so generic I feel I have brands, did their research on influencers and, if ones we actually feel like they they weren’t cared like.

I don’t know if you guys ever get some random-ass emails, but they weren’t. They were personalized. They weren’t for you. It was a vast distribution you’re like a big company. Then I get it, but a lot of you guys don’t give money. I know a lot of your brands out there. I know have no money you’re, not so treat your filter as well and make them feel value. I’m telling you, when you make your team feel a value and they will promote your product.

You can sell brands to your research. I think it’s also needed a better KPI know. What’s a KPI, you might have KPI stands for key performance index. This is using every business. I think that not enough influencers know what KPIs worries me. This is what you’re going to make money off of they’re, not going to make money off of the likes sulloway’s that you have to know your value and wherever you please say you have to be strategic.

For example, I worked with a brand and you like them and they’re going to pay you per view. You have to know, that’s your KPI, your key performance impact, but you measure success upon that could be like that can be followers, but that could be legitimate sales, but the fact I’m not enough influencers know what the KPIs are. Is scary means your undervalue yourself. You don’t know what to measure when you don’t know what to measure girl-girl you’re, going to get run over by a truck people are going to take advantage of.

You say my brand. It’s all I going to do is just take. Take take as much as possible. So you have to be good fair. So that’s what ever attempted to know your KP honestly. This is not something the tutorial. If you guys want. I can do a whole article on how to provide yourself cusp influencer. Just let me know in the comment section: if you have any questions, let me know I’m really here to help you regardless.

I just don’t know if you’re so far enjoyed this article in this article, like I truly appreciate it, it’ll be the world to me. Comment below her attention is my oxygen, so something’s up accrual back to how to price yourself in general. I think a keep after everything. So what I would do is take your KPI, an example of what could be followers right. Your followers are giving to Braille to do comments and share it’s, not even that ego so due to the sales, if you do, how many sales are you bringing to them? So you pick one and the suppose this I can go into the steps later, but you want to know how many true fancy companies just do simple, math, ready, ready.

Okay, take the number of two fans you have times the average cost of the product you’re working with equals. How much you’re up to charging up the key word is up to ransom. Do your research make people feel value and influencers know what your value is simple as that and don’t ever under face yourself. I would have actually finished this conversation, but we’re going to go meet Brett at first, I’m going to show you guys he owns my sock company, hey guys in a second stay tuned.

You guys know where we are. This is like my favorite coffee shop right now called Oracle coffee. I ordered my latte and I like this place because look this drawers are metal they’re like metal, save the environment. No straws are horrible for the environment. There should have worn a bra with this outfit. Like I’m going to flash the world, I don’t know why just okay, everybody out of my vlog I’ve, never been in a vlog.

Hey guys, I’m here with Brennan. What do you do? We take white socks and actually fifteen okay is that these are Jade. Socks supports your fine. What you for this picture, Instagram wow yeah, I think, wait. Wait! You’re like a size, 9 yeah, missing shoes, I’ll put a pop time right here, all our Brennan, okay, listen! I just found this fidget Birkin spinner in my garage literally my parents. Not let me get a pictures better when it was cool and trendy, because about stupid you know chief asses and now found one thanks.

I’m really happy okay, so today I’m going to crap off this conversation for earlier. I think this leaves us with one question. I think it’s just what, if you’re too small, for a Brit, what, if you’re too small bits for this or what, if you don’t have any more followers? What, if you just don’t, have any much like foreign influence there. You know, and you just can’t be an influence if you don’t have like some followers like janitors question, I’m going to backtrack a little bit.

I think I saw I mean Brendan. Had coffee, not really. We actually just had outside and talked didn’t get coffee, but um, but I wanted to say was: I think he and I were talking just about starting your personal brand, and one of the questions Vernon actually asked me was like Jay would have like this YouTube thing. Doesn’t work or does it lose credibility if you do YouTube and like got bad reputation? What if you lose followers what, if what have you lose just? What have you is? The thing I have to just say is you guys have to realize what you’re doing with influencer marketing being in brand is basically entrepreneurship.

You got ta be able to take risk literally the word entrepreneur. Entrepreneurship means risk risk risk equals willing to fail. A lot of you guys are trying to like sugarcoat buffer this like okay. Let me like minimize my chances actually just finishing up a coaching call with one of you guys, one of my students and I think, she’s just asking how to like safety jacket around my results, and I want a clear direction.

I don’t got a clear path if you wanted a clear path: go get a job. You chose this path because you want to clean your own. So don’t act like this is so easy. So what I’m going to say is what, if you’re too small or what, if you have enough likes or what, if you fail, you build a bridge and get over at Karen. I’m sorry I’ve been hanging on to Ryan a lot and then we just been saying Karen. I don’t know why I can pick these names.

Oh is a Karen or Susan. I think too many people have the what-ifs and they don’t start. So I guess, if you’re too small of an influencer think about your KPIs, are you measuring the right thing? Brands don’t give a about how many followers you have they care about the attention you hold? How many people are you actually having the attention of? Because you got to know, know these things Millennials they scroll, fast or Instagram.

Just because someone likes your photo doesn’t mean doesn’t mean you can do it all over any sales. You have to know your value first, you have to be confident on what you do. Take a risk and don’t look back just you know, move forward. If your brand says no move on boo, Karen there’s a thousand other brands, you can email. This is a numbers game. You try one who wants the next, that’s what you have to keep your PR list full.

So this brings me to my last point: if a brand rejects you do the following, get over it you’re going to have to do this over and over again, if you can’t take a slap in the face get the out. This is competitive and you need to build yourself some confidence and armor, because nobody wants to follow anybody that doesn’t have what they want. People will follow someone because they won’t have the lifestyle they want.

They have something they want if you’re, not confident in the product or selling, especially and just if you’re, not confident in your product. Your own articles, your own content. No one wants a follow. No, you need to love your product. Love yourself love your own account of what you’re selling with a brand. If you don’t actually love it, you’re not going to get that sale, stop mentoring. Kpi is y’all.

I’ve got tired. I actually just want to leave this off on a positive note, and just let you know I’m here for you, I just I don’t know why are reading this article. Sometimes it blows my mind that, like thirty five freaking thousand of you are here reading me, you guys are amazing, and all I want to do is keep creating content to help you as much as I’m busy with my own business, and I actually just posted a Podcast about the similar topic about failure and losing likes check it out.

It was one of the best pot guys I ever made, and some of you guys have been damning me like crazy that you loved it. Thank you go check out the podcast and the links below. So that’s the comment. Right now sure comment on the supposed to be beach for the next up. This look at you guys in the next one bye,


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Why everyone Needs to Become an Influencer

This is what I believe. I’m sharing that with you for nothing just get out there and succeed. What’s up everybody ricky truth here. Welcome back to my blog, so today I want to give you some extremely practical advice on how to build your business and keep up with the trends of digital and technology moving forward.

The world is moving at such a high pace now, and we’ve got to keep up with the times we’re over to get left behind. Ok, so we have to understand where the world is going, where people want to be how we need to approach people, how where we need to be to build our brand and that’s what I want to talk about personal branding and the fact that every single one Of you should be thinking of yourself in terms of an influencer okay.

Thank you for yourself as an influencer. What I want to call this is that you are a mini influencer, okay, as a real estate agent as a salesperson and the car industry as an insurance agent as a travel agent as a doctor or lawyer or whatever the case may be, you want to be A mini influencer, okay, here’s what I mean: okay, if you’re an influencer in general, if you’re, just an influencer okay, you may be trying to build a global brand.

Okay, like myself in the real estate coaching world, okay in the entrepreneur world. Alright, I want to influence people in a very positive light globally. All right, I have people all over the world from many different countries, following what I’m saying and building relationships over transactions, building their businesses in a positive way and helping people the right way – and this is very humbling for me to do.

But I would consider myself an influencer, not a mini influencer, or a mini influencer to me is what real estate agents need to be. Okay, that means that we’re a micro influencer in our own markets, our local markets. Okay, what that translates to us is that we don’t need to be worried about views number of views number of likes number of followers. Okay, let’s take Joe Rosen, for example, down in Port st.

Lucie. He has very little views, but if he goes out to a restaurant, everybody knows who he is. Why? Because it’s such a localized market, okay, you’re, comparing yourself to big influence, you’re saying: oh, I don’t have a thousand like so I’ll – have ten thousand views per article. So I must not be getting anywhere close to where I need to be on these social platforms, but that’s not the case. Okay.

Very little views means a whole lot in a concentrated area, okay and so moving forward. I want you to be thinking personal brand, which is what I did with my weekly email and continue to do and continue to teach you to do is a weekly email. On the same day of the week forever I’ve been doing mine since 2007. It’s literally how I built my brand okay and his litter have became an influencer. I didn’t know all these terms when I started doing this, but it’s literally what out what I was doing and is why I’m where I’m at now.

I understand this on a much grander level, seeing as how I got into the coaching industry and I’ve started to build my brand there on social media, okay, as well as email and every other platform. There is out there. So I want you to think of yourself moving forward as an influencer. Now, let’s talk about that for a second being an influencer, or what does it mean? It means that a certain amount of people – okay, know who you are and see your content consistently.

Okay, they see original content from you on a consistent basis: okay, forever. Okay, that’s continuing to build your brand with the people who know you all right and then the goal is is to get more people into your following your email database, your instagrams, your Facebook. Listening to your podcast reading, your YouTube, whatever platform you decide, okay, which I believe the best two platforms, are emails and text, email, platform, text, platform, okay and then all the Supplemental platforms, all the social medias.

Okay, I think those are secondary, but very valuable and necessary. You need to have all of those combined to really make a huge impact and to really build that influential status in your market. Now, if you think of building your business moving forward as you being an influencer in your local market, okay, it tends to give you a different vision. Okay, a different point of view of what your goals really are all right.

The goal is is to let as many people as possible know who you are and how you operate, that you’re honest, caring, hard-working dependable professional you’re, everything that they want in an agent okay. But we have to let a certain amount of people know that if they don’t know about you, they don’t know who you are number one and then. Secondly, if they don’t know what you’re about then they’re never going to do business with you, okay, so our job from this point moving forward is to initiate contact with as many new people that don’t know who we are as possible.

Let them know who we are and then put them into our little personal branding machine, okay of pumping that consistent original content to them forever. Okay, so we do that through email. We do that through text. We do that through social media all right, but we need to get them into our personal branding machine all right and then we want to talk to more people and get them in there more more more more as many people as we can possibly get to.

We will never get to all the people in our market. Therefore, our job and our task at hand is an unlimited of Biss. Okay, it’s an ocean, you can’t get to it all and when we think about that on that micro level, that many influence our level think about what I’m trying to do with just being a general influencer, okay to influence people around the world, all right and when We think about the unlimitedness of just the many influence or the micro influencer of just a local market.

Think about how massive it is to be just a general influence or trying to influence people around the world. It’s it’s insanely, unlimited and massive. So hope this gives you a different look, a different point of view. Maybe how you need to be building your business or what your objectives really are, or what your goals should be. Okay and I’m going to start pumping out more content around being an influencer and the little things that really matter and different little hacks that I find along the way I’m going to are those with you.

So if you haven’t click Subscribe, do that now? Click that, like button, you have any questions whatsoever, leave it in the comments below. Thank you. So much for reading I’ll, see you on the next article. Let’s go


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