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Online Marketing

How I Make Money As A Social Media Influencer | Making Money Online

So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.

In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.

That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.

It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.

Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.

The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.

Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.

To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.

We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.

With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.

Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.

This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.

That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.

That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.

If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven


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Online Marketing

How To Be A Style Blogger | My 5 Best Tips & Advice

So this is one of the questions that I get all the time from guys who are interested in getting into style blogging, but don’t really know where to start or how to do it or what the best practices are. Now I’ve been doing it for five years now and over that time I’ve learned a lot.

I’ve gained a lot of knowledge and experience and we’ve had a good amount of success throughout that time. You know there. There really was no blueprint for me of how to do it right. We were really sort of making it up as we went along and defining what this was going to look like what this was going to be and how it was going to be done. And you know things are always changing and you always have to adapt to a certain degree, but there are some fundamental things that I think are extremely important to think about to consider and to really know before you get into it.

If you want to be successful now, the first thing you need to ask yourself is: what do you want to achieve? Are you just extremely passionate about something and want to share it? Do you want to make money? Do you want to get free stuff? Do you want to be famous? There are no wrong answers here, and no one of those intentions is more or less noble than the other, but you really need to look inside and be honest with yourself about what it is exactly that you want to get out of this adventure, because having a Clear answer to those questions will define how you approach this and will guide everything that you do.

Next is possibly the biggest question you need to ask yourself, and that is what do you offer more and more. This is becoming an increasingly crowded space, and you really need to have something that differentiates you not only so that you stand out, but just something that gives people a reason to want to listen to you and to follow you. What makes you unique? What is your point of view? What do you have to contribute to the conversation so on our whiteboard in the studio? We have three questions written down, and these are questions that you should consider before you even start and that I think you should continue to revisit over and over again as you progress and start to have some success and continue to evolve.

And those questions are what is truly unique about you, what is truly ownable for you and what right do you have to play and win in this content space? It’s good to answer those questions again to help define what it is, exactly that you’re doing and hope to achieve, and that flows into what I think is one of the hardest questions to answer, and that is why are you doing what you’re doing now, if you Haven’t already, I really recommend reading Simon Synnex book start with why I’ll put a link to it below in the description, because this book and the concepts in the book will really get you thinking about some higher level stuff.

I find that even if people think they know the, why of what they’re doing it’s often hard to put into words now I always knew what I’d hope to achieve with. He spoke style, but it wasn’t until I read this book that I was truly able to articulate it and, and once I was able to once I had written it down, everything became so much clearer and there was so much more purpose behind everything that we were Doing you know if you’re really committed to being in it? You really need to have that kind of focus and to use your time wisely.

In addition, if you don’t have a clear vision that will come through and be confusing to people, they won’t know what you stand for or who you are or what you’re all about. If you haven’t answered that question for yourself and just saying that you want to inspire people is not enough, that’s what you’re doing or that’s what you want to do. It’s not why you’re doing it, so you can see that it’s really not that easy to define your why, but it is extremely important, in my opinion, if you really want to have a deep and meaningful impact on people now, once you’ve figured out the higher level Stuff, you need to sit down and make a plan.

Before I published a single post on he spoke style. I had made a year-long content calendar, it’s good to see the big picture, it’s good to see where you’re going and it’s good to have a schedule. You never want to get into a situation where you’re operating day to day or not sure, what’s coming up next now it does take a little bit of time to put something like this together, but if you really want to do it right, this is something that You need to do the time you invest in making a plan like this will pay huge dividends and will make every part of the process go that much smoother and having a plan like this will help you with the next part, which is to execute and be Consistent, I cannot stress enough the importance of consistency when it comes to publishing online, whether that’s a website, your Instagram Facebook YouTube blog.

It is so important to train your audience to give them something to expect and to look forward to on specific days at specific times, and not only that, but consistency is rewarded by the bigger powers-that-be, like Google and algorithms. These engines look for things like that, and if one of your goals is to reach as many people as possible, you really need to publish consistently next. I think it is so important to publish only high quality original content and again this is one of the things that will make you unique.

Now I started he spoke style because a lot of the websites I was reading about classic men’s style did not have original images of the stuff that I was reading about. Sometimes they were archival images. Sometimes they were sourced from other websites and that to me removed a lot of the personal connection that I wanted to feel and that I thought was very important to really getting behind a certain point of view.

Like don’t just tell me about something, show me how to do it show me how something should be worn. Show me how you would wear it, not a bunch of other people that I can find online myself now when it comes to original content and especially original artwork, I will tell you that great photography is absolutely non-negotiable. Get a decent camera set it up on a tripod work with a friend who has an interest in photography, and you can also pay someone to take photos for you.

The reason for that is because the level of production and quality of content being put out there. These days is extremely high and to establish yourself in that world you really need to be at or as close to the level of what’s already out there in the market. All right blogs do you need a website, Twitter or Facebook. Instagram YouTube, snapchat pinch a podcast! Now I have a very specific opinion on this and it comes from the nature of how I’ve set up my business and and grown my business.

Personally, I think a website is very important. I think Instagram is very important and I think YouTube is very important right now, a couple of years ago I would have told you that Facebook was very important now for me and for my business I really feel that it is extremely important to have multiple blogs. I like to have a wider portfolio of services available, just to be able to offer a variety of things and to be able to tailor our packages to best meet the needs of the brands that we work with now.

Can you have success with just one strong blog? Yes, you can, and there are plenty of examples out there – of people who have had a lot of success just on Instagram or just on YouTube. The problem is the media. Landscape is always changing and there is some risk associated with devoting your entire effort towards one specific blog. For example, when I was first getting started five years ago, I met someone who had a million followers on Pinterest, and this was her business.

She made money through affiliate links on her Pinterest content. Well, one year later, Pinterest came and said we’re not supporting affiliate links on our platform anymore and just like that, her entire revenue pipeline was shut off. So that’s just one example of the risk you’re taking on. If you decide to focus specifically on one blog now, the other thing is that, because the landscape is always evolving and there’s a shifting emphasis on different blogs, there are people who will jump from lily pad to lily pad, depending on which way the winds are blowing.

At the moment, and although I feel they might have some short-term success – they’re really trapping themself in this kind of endless loop of having to redefine who they are and what they’re about and who they’re serving that. I think it dilutes their brand and kind of calls into question their authenticity, so, if you’re an aspiring men’s style blogger, those are some things to think about that. I think are key to being successful, asking yourself what you want to get out of it.

What do you offer? What’s your point of view, why are you doing what you’re doing making a plan executing that plan consistently only posting original high quality content and deciding what blogs are the best fit for you based on your goals, so the business of blogging is a topic that I Plan to cover from time to time, and if you have questions or specific topics about that, you’d like me to talk about, go ahead and leave those in the comments, I’m very passionate about mens style.

But I’m also very passionate about the business side of what we do and I am happy to share everything that I’ve learned over the 5 years that we’ve been doing. He spoke style. If you like this article, please give it a thumbs up and do not forget to subscribe to the blog. That’s all for now guys thanks for reading and stay tailor.


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