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Why Influencer Marketing DOES NOT Work – How To Fix It

Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.

Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.

What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.

I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.

There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.

Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.

He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.

That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.

However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.

But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.

In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.

You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.

So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.

They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.

But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.


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How I Make Money As A Social Media Influencer | Making Money Online

So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.

In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.

That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.

It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.

Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.

The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.

Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.

To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.

We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.

With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.

Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.

This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.

That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.

That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.

If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven


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Creator vs. Influencer Marketing | What Is The Difference? | Setting Goals 2020 |

Watchers. Hmm talk. Oh yes, look at how small I was. I was so skinny way more hair. You I had here. Do you see that hair right there? That’s proof, people, that’s proof baby. Nobody remembers. Nobody remembers. Can you believe it’s been two years since we started our YouTube blog? Yes and one year since we started full time travel and ever since we started the one thing that we’re constantly asked is so you’re an influencer right? Are you an influencer you’re, an influencer and we don’t have anything against the influencers, but we just don’t like to be identified by that, so instead we prefer to be called creators creators.

I like that term. I feel it in my in my blood. Yes, but once we say that the follow-up question is what’s the deeper well, I’m glad you asked: what do you think when you hear the term influencer for me, I think, of a promoter? Well, there is a product or a service. Is someone gearing you towards making a purchase both influencers and creators, work really hard and they both get paid, but what makes them different is the motivation behind it? If I could compare it, I would say: influencer is more of a salesperson that works on Commission and a creator is closer to ourselves advisor whose motivation is to advise and give an experience with.

That said, for both influencer and creator, it is a business both have a lot of similarities when it comes to business, but what I believe to differentiate an influencer from a creator is the story. An influencer, a story comes from an outside source, telling someone else’s story and every product or service they advertise wears. A creative story comes from within, through all the emotions and feelings of an experience, there’s just a passion that comes from the heart that we try to capture in our lives.

You follow your dreams, the way we follow our that’s right, so you know to do remember to live the life. You want love the life we live in travel,


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Toxic Instagram Influencer Habits That Need to Change… #Askjadeshow Season 2

My biggest tip is: how can you engage with people unusual marketing strategies? You probably never heard of hey guys. What’s up, my name is Jade and today you’re reading a article where I asked for your deepest darkest questions about social media, mister me2 marketing, let’s get into it. Basically I’ve been seeing a trend online where people eat food in front of the camera.

Now I know people get really uncomfortable when I do that on my blog they’re, like Jade Weis. Is my content? Well, listen! Sarah! Okay! I am bored of reading the same old tips and tricks about how to grow my Instagram. So that’s why I thought I don’t combine my two favorite things in the world: marketing strategies and cooking to make a cooking with Jade cue, the intro welcome to cooking with Jay.

While we talk about those three topics, alright guys buckle up grab a snack. Oh wait! You could cook with me because today, on the menu we have shamrock shake healthy version. I know st. Patrick’s Day is coming up, so I thought why not make a green, healthy, smoothie? Okay, I’ve been really into cooking. You guys saw my last episode and I literally almost burnt the kitchen, so it’s going to be really good for yesterday, we’re not only going to make something tasty we’re also going to taste tested.

I have my mom with me. That’s going to maybe tell us if it’s okay but under, and we’re also just going to answer your questions, call guys up and do this. At the same time, all right grab a snack grab a beverage and, let’s get started. Hi you’re on the ask. Jade show hi, what’s your name and where you from? What’s up, oh my gosh, I’m so excited. What’s your can I help you help? Okay, so how to reach 16 and 26 year olds and just kind of reach, a specific target group, you know what’s holding you back like, I feel like you know how to make the content.

So you know: what’s the one thing you feel like you’re missing, there’s another thing: marketing yourself and just putting yourself out there and getting those followers like. Let’s, let’s go from the top, you make relatable content for a younger audience. Have you ever thought that a 16 or 26 year old, maybe made their Facebook count in 2010 when they were 13 line that or 20? What I’ve had a lot of times? Is that a lot of people forget to consider that on Facebook I’m technically 27, like I’m technically 50 years old, I’m so sorry, seventeen right, maybe do you think maybe say the audience is like lying their age or you feel like you’re, still not getting the right Enough target demographic blog Scottie: you want Jessica that goes to high school or call it okay, yeah yeah.

So I want you to know: let’s go back to the table both like you know, Gen, Z or millennial, so like how do you find your favorite influencers? Where do you go to find them, so you, like skincare? Why is that you have bad skin recently or super hormonal? So let’s go back so someone who’s younger, maybe needs to find skin care tips. So you go on hashtags. Do you go on YouTube as well or no okay? I hate just call myself Gen Z, but people who are gems II.

They don’t they hate being bombarded with ads like you can’t like their photo and they come back as gen Z, hates it when you like. Just kind of go up to them right there, like they cringe if you like for like or follow so off the bat. You know that doesn’t work right people, it doesn’t work like that. The only way you said to get someone like us to care is, if we manually search it. So are you making manually searchable content, for example, what I would do if you want to make searchable content? What I would do is kind of use keywords that are popular.

So if it’s Seoul Korean fashion, that’s possible, use that in the title and then make a article around it. I don’t know if you realize but photos aren’t where gen z kind of migrated towards what I would say is people can discover you for your articles or helpful content and then they, like you for your selfies and content. Are you primarily posting selfies? You do a lot of just random lifestyle, so it’s one day putting sweet self photo another.

It’s like actual sonic got it yeah, so right so that the thing Gen Z just like he doesn’t give a shit and they move so fast when we scroll. I can’t I hate referring myself to Jessie, but you know I mean it’s like I feel so old, but I’m like literally that so yeah I mean maybe be baby. This is what I recommend if you are ever, can hear us on how to read your reach or 16 to 26 year old audience. All you have to do is realize that we fucking hate getting bombarded.

The only way is to make searchable content, and how do you do that pick? A keyword, use ubersuggest and play around with making articles less pictures for discovery, and then maybe they can fall in. Let’s go back to your goal. You want to track more jay-z. So do you care if your favorite influence our talks about too many things there you go, so you can only do what you just said right there, because I think I’ve become super important.

The answer is, I don’t know, I’m not really a genie. I sing is to start with one. You can always add on that’s why I would recommend okay, alright, alright thanks so much for be on the show. I love you so much and hope every day. Alright guys that was really fun, be you’re, so sweet, I’m sure. So what I was just doing, we’re making a smoothie I put in here ice frozen banana avocado and spinach and mint mami.

Think it’s a little good. It looks appetizing. I don’t have enough milk. So, let’s see we have enough milk father, you guys, if you’re so far, I’m enjoying this article make sure you give this article a like and subscribe, and comment below what recipe I should make next. This is way too boring and healthy. Maybe we should spice it up a bit and by liking this article, you, let me know that you like it, because if you don’t fuckin like it, I’m not going to make it because that’s it guys! No empathy super important.

Oh shit, there’s still a banana inside. Let’s give a taste test, there’s literally still putting it inside. Oh so we have our smoothie, I like to top it off with some cacao, nibs and then we’re going to go to the next phone call. Cacao. Nibs are super high in antioxidants and it tastes like chocolate. So so I’m going to be sipping this throughout the article and so alright Cole number two hello hi.

What’s your name, my gosh beautiful, do you feel like no one’s engaging with you, because maybe in India, it’s just not they don’t want to support as much your content. How do I get people to engage when people don’t right? So here’s the thing I think, there’s a few flaws. Why do you think that? Why should people care to give a comment like? Why is it so important because think about like this there’s so many people, I’m following your falling, probably wanted people on Instagram? When you comment on someone like when you personally comment someone’s picture, why do you comment? Okay? So let’s go from there? You can’t because it’s relatable to do everything right.

I post my pictures as well like I get likes, but not as much and I don’t get comments from people I don’t know, I won’t engage with them and build a relationship there. I think it’s not important for you to think about how to get people to engage with you. My biggest tip is: how can you engage with people? How can you be the one that’s going out there because here’s the truth, have you tried to comment on other people’s photos that, like your photo, is like when your followers kind of like, engage or like a photo? You kind of DM them and say hey thanks.

So much for liking, like are you being the ones that are engaging with them, rather than expecting for them to engage with you, so you get likes, but you don’t get comments so have you DM the people who liked your photo thanks so much for liking? My photo, if there’s anything, I can do to make better content. Let me know alright, try it out. I just think that why why should people care, but honestly sometimes I feel like I have a big stick up my butt and I’m thinking I’m the best.

When really people are busy – and I just want to say hey – you don’t have to comment, because my personal thoughts are: why don’t you reach out to them and if they kind of come back to you, then you can see them comment more frequently. Try that try! It out try it out, do yeah me if it works, and I hope you have a great day, as you guys might know, I’m so obsessed with my data like to the point where I announce noises every time I wake up like Chevalley.

Did I love you? Should well, my problem is when you think people don’t age with you don’t be in that mindset, engage with people first and then they’ll come to you. Why should people give a shit when they’re so busy? And second, I just feel like we’re moving away from a connected economy, and what does that mean so I’ll, maybe make a whole article about this if you’re more and more interesting a comment is such a one-way interaction right like when you comment someone’s photo? It’s like you, don’t really get that love or that kind of communication back, but I think we’re now migrating tourists and it’s instead of being connected or followed we’re going to have more conversations so DMS, you know a little weak phone, calling your followers like this.

It’s going to give you so much more of that engagement. I think so much of our corruption or our minds are thinking that engagement or comments. It’s not comments are literally it’s just a one-way wall, and it’s just boosting your ego at that point right. If you truly want to build account that inspires and influences people, you would go out there and have that conversation. You have a two-way relationship.

Think about that and marinate all right guys. We have one more caller. My mom is going to try my drink. Try it mom. Let me know how you feel it’s good. Oh you like it. Okay, you can have it. I love you mom. Some of you guys might know, but I’m currently visiting home. I go back and forward from LA to Portland Oregon. Let me know if you guys are at Portland or LA probably do more meetups in the future, but I loved talking with you guys, I’m thinking to really settle down an ally sometime this year.

I go back and forth because I’m 17 years old so like I, how do I say without being like a little bit, I’m still reliant on some things or my parents like car problems or insurance. So what I turn 18, you guys when I turn 18 we’re going to celebrate. I finally can book an apartment or a book hotel. I can drive a car. I can get my license like we’re going to have a big party. You guys, I’m not sure what I’m going to do, but you’re invited so make sure you subscribe.

If you want to be invited all right guys. So now we’re going to go to the third caller, wrap up this episode of cooking with Jade and make sure you stay to the very end, because I have a feeling that this is going to be really good all right, so we just talked about paid. Let’s talk about free options: if you want to get free options, what I would do is build an audience journey, so kind of start from the top like when you personally find your favorite artist.

How do you discover your favorite artists like? Where did you find your favorite musician? Okay, perfect, so there you go, there’s no way, I’m an artist. If you want more artist tips, I have a friend named Edgar Sandoval jr.. He has a youtube blog I’ll link it below guys if you’re reading. But I know that when he was telling me when he got on distributed like on when he got on, discover weekly or it’s all like algorithmic base.

So regardless you’re going to have to cold email sounds like to me awesome. And then you told me that when you find them on Spotify, then you kind of look them on Instagram. Is that the way he goes a brand journey? Yeah? Yes, so the brand journey is what you just said: it’s having the awareness converting them to the middle of the funnel, which is your Instagram and then converting them down even more and kind of being mindful of keeping one strategy at a time.

So when I say brand journey, I mean like literally building out of roadmap. What I would do is literally fake. Okay, go on like apples, screen, recording or like just go on your phone and just try to like mimic how people discover you so pretend like you’re like it’s your fan and you’re on Spotify, you find them. Then you click on their bio for the Instagram, because you love them so much and then you’re scrolling.

What do you look for so when you’re building your brand journey? It’s just keeping mine there’s like typically three touch points. When people discover you, awareness, consideration and conversion. So kind of recreating that, for your own brand, is super crucial to kind of keep in mind what your goal is for marketing when you’re building on your audience journey map. If I were someone who was on Spotify trying to find you, I would want to see more photos of herself, because I have that connection already now.

If your audience journey map is a shout out, then I want to see more like cover, so you got to be very careful because the answer is not what I think it’s what your audience thinks when they’re going on the page. What are they looking for? Typically, people who find you in a playlist they want to see who is who are you like? They don’t see the face right, you’re only listening to the voice, so maybe they want to see more of your personality and stories.

However, if you’re doing the shout out route, what I would say is like I want more of that cover I just signed up for because you’re good. So I would say here’s the thing there’s so many things you can do. What I would do is for one month at a time you pick one audience through an app and then use a be test. We gets the best result. Audience always wins, bro all right, I’m here thanks so much for calling in.

I hope this is helpful. Oh hi guys, so thanks so much for reading today’s episode, we had a little technical difficulties. I’m really sorry, if you want to be the next asteroid, show all I’m going to do is comment below, and I have sign ups in the description box. So shout out to the comment winner to comment on this post to be feature. The next episode, if you want to be a next comment winner comment below and let me know what I should cook next actually, please let me know what I should put in X because, as you can see, I would give it 5 out of 10 stars.

So would you give it mom 5 out of 10 stars? Ok, so we’re not doing so well I’ll, see you guys on episode, 2 for cooking with Jade and thanks so much for reading. I love you guys so much and peace


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Get VERIFIED on Instagram for FREE (Less than 5 Mins)

So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.

So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.

If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.

What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.

So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.

So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.

Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.

Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.

Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.

So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.

With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.

So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.

So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.

So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.

So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.

Free crash course go down to the description, but and sign up for the EECOM success blueprint today for 100 % free before we close the doors and actually start charging people for that very program, so that any further do I’m wrapping up this article and I’ll be Seeing you guys in the next one


 

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Online Marketing

HOW TO BRAND YOURSELF AS AN INFLUENCER – MAKE MONEY WITH YOUR PERSONAL BRAND

Alright, guys Jesse, unlocked here, welcome to another article, and today we’re going to be going into a massive overview on. How do you become an influencer like what does it take to become an influencer and contrary to popular belief? I know that a lot of people think that you know I thought it that you have to have this massive following, like Tai Lopez like Gary Vee like they are influencers, but there are really really big influencers right.

Just like there can be a band. That is, let’s local, it’s indie right and then there’s major pop sensations, like you know, ariana grande Demi, Lovato, all those people right there. Just there they’re influencers, you know they’re they’re known they have a group of people that follow them, but they vary in size. So you’re going to have a similar experience as you become an influencer and as you find what it is that you’re passionate about what it is that you want to talk about.

What’s your message, what are you trying to share because that all factors into becoming an influencer? So, let’s get into the first thing now. The first thing is really building a following. You know – and this is where knowing yourself and knowing what you’re passionate about really comes in handy, because you’re going to want to know who it is that you want to talk to what’s your message. What are you trying to share? Because, as you realize this you’re going to know that you’re not trying to attract everybody, you’re not trying to like bring in the bringing the world to your doorstep, you’re trying to bring the people that care you’re trying to bring the people that actually, you know, resonate With your message, because, if you you know, if you talk about music, if you play guitar and you make music and you want to show other people how to play guitar and why playing guitar is awesome, you know and the the the variations of ways to play.

Guitar you’re not going to want you first not going to want someone that, like loves the drums, because they’re going to be like nah man drums are way better than guitar and then you’re just going to have somebody fighting with you the whole time. Instead, you want to find other people who are passionate about that thing. They’re passionate about playing the guitar. They want to learn how to play the guitar.

These are the people that you want to bring in your circle and be like hey c’mere. I have some cool stuff to share with you and they’re going to resonate because you’re speaking directly to them, so that’s going to be. The first thing is just to realize that, like it’s, it’s really more of a giving thing. It’s not so much about you! It’s about them and you’re, looking to figure out like how to really craft this building this hub this spot.

For that audience to come to you, so you can kind of bring them in and be like hey. This is a safe spot. Come hang out meet other people who are into this too I’m going to share some cool stuff with you help you accelerate your journey and your it’s going to be a great time right. So that’s going to be the first point, so you’re going to be looking to build a tribe that is into the same stuff that you’re into and we’ll get into it in other articles as to how you can really narrow this down.

But that’s part one. That’s the main focus there now main. I guess part number two is after you really decide who you’re talking to and who your audience is and what that looks like for you you’re going to need to craft some content around what it is that these people need help with, and it’s again this has To come from a very giving place, it can’t come from this ego place because I know when I got started, it was kind of like well.

What do I want to learn? What do I want to share like? What do I feel comfortable sharing and talking about right – and maybe you have this experience too, however, when you’re, when you’re becoming an influencer and you’re you’re, really stepping into this role of more an educator and you’re? Looking to this like okay, this is my tribe. You know when you become an influencer you’re, not to sound intimidating, but you’re, really you’re.

Stepping up you know you’re stepping up and as an influencer you’re coming forward and you’re saying know what I feel like there’s a place that isn’t being done. How I want to do it, you know, I don’t feel like this audience is being served. The way I think they’re being served and that’s why you’re coming up and that’s why you want to be an influencer right. Is it so you can you can help people see the things that you see and understand and maybe find their own passion in what you’re teaching, like that’s the beauty of being an influencer, so in order to really reach out to them and grab them and grab Their attention and serve them, you got to put out content, that’s relevant to what they’re trying to learn and what they want to do and what their goals and dreams are, and the area that you’ll find is the easiest way to create.

Content is looking at what are their challenges? You know what, when you go on, like let’s say forums and we’ll go into more detail, if you guys are having trouble with this part, but you’re going to want to go into like Facebook groups, forums reddit’s like sub reddits YouTube blogs, you’re going to want to See what people are talking about and, more importantly, not other influences, but look to what the people in the comments say, and the people in the forums and people in the groups cuz.

It’s not the ones that are sharing successes, it’s the ones that are asking questions. It’s the people that are in those groups and they’re like how the heck do you do this? How the heck do you do this? How do you do this? How do you do this? I have a problem with this like if you go in there, you’re going to find a ton of people with some unique problems and some problems that you’re going to hear again and again and again – and these are the questions – these are the things these are – the People that you’re going to want to talk to you’re going to want to create content that helps and solves their problems.

So this is really going to help you build that audience that you’re trying to by creating content that’s very relevant to them. So we’re going to go straight into the third thing now. The third thing is: really: you know you have your tribe that you’re building you have the content that you’re putting out and the third thing is going to be engagement and the way that we were going to do this is is multiple ways, but first we’re going To keep it real, real, simple anything you put out that gets some form of likes comments or shares engage with those people.

You know whether it’s just a response and they go hey cool image cool. You know you know PDF whatever it is that you create, like. Oh cool post, whatever they say if they even just like put an emoji face, you put an emoji face whatever the response is just respond to it, because people want to feel understood, people want to feel like you care people want to feel like they belong. If that makes sense – and it’s it’s, it’s really something when and maybe maybe you’ve experienced this too.

It’s really something when you know people respond back to you, you know you you leave a. It does take a bit to write a comment. It takes a little bit of energy, a little mental capacity to stop what you’re doing you know, pull up the keyboard if it’s on your phone and just type something out like it does take energy. But when someone recognizes it and they go, and you say something like oh cool photo and then go hey thanks for checking it out.

You’re, you look at it and you go. Oh that’s! That’s kind of cool. You know not a lot of people do it. So you want to be that person that actually connects with the other viewer or with the other, the the person in your tribe. Essentially that checks out your thing. You know and joins your group and and checks out what you have to say and they leave a comment and you go all thanks for checking it out.

It does something it really kind of creates this. Like this, this gratitude, I don’t know it’s it’s hard to explain, but people want to feel understood. People want to be, you know, noticed, and I’m sure you guys have noticed that, maybe even in school, like you, you know you didn’t really get along with a lot of people. Maybe you felt isolated and what was it like when somebody you know just reached out to you and was like, like hey, you know, cool shoes or hey man, cool shirt like it’s just it’s this feeling of positivity and giving when you can actually like you know, Connect with that person on the other side, because not enough people do it and you will stand out so quickly when you are that person who does it as much as you can you know, obviously, as you grow the following and there’s more people commenting it’s you Know it’s a little harder to keep up with, but do your best like you see a leg, and you see somebody comment on your thing, be like hey thanks man thanks for checking it out, you know really appreciate it.

They’re, just they throw an emoji, you throw an emoji, but just respond to it. You know it makes the other person feel real good, so respond to comments. You know if you’re on Instagram be sure to like a bunch of people’s content and that’ll kind of help engage your audience. You know and they’ll notice that you actually take the time to like their stuff. You know so, if you’re liking some of your followers stuff.

That’s really helpful if you leave comments, that’s at a bonus point right there, but really focus on your hub, because otherwise this stuff gets really overwhelming. So when you post something and people leave comments, comment back, you know like their comments, whatever it is just really maximize that output, so do the same for YouTube articles, if you’re already making YouTube articles we’ll do that in another article, no, no worries there and Facebook.

If you leave a post on Facebook and people, you know respond to it, they share it just make sure to reach out to them and either PM them a private message or on the on the comment thread, just leave them a comment be like hey, thanks for Checking it out, man really appreciate it cool. Well, that’s a massive massive over.You overview of how to become an influencer and and what it means to be an influencer.

So just a quick recap: let’s bring it all back to one you’re building a tribe and this tribe is like-minded people who have a similar goal or they want to improve in the thing that you’re teaching so that step number one is building a tribe step. Number two is putting out the content like what problems is that audience having, and can you help them? What can you put out there? That’s going to be a valuable resource for your audience step.

Three is engagement and you’re going to want to talk to your audience. You’re going to want to respond to your audience and you just want to show them that you care. So that’s the recap. That’s the value and if you guys, are curious about learning more about becoming an influencer, I’m going to be posting more articles, but go ahead and also check the link below we have access to a a chorus buy through familiar with Ryan Hildreth.

He just put out this really kick-ass course called influencer evolution. So if you guys want to learn a little bit more about that, go ahead and click the link below and it will help you out with that so cool guys on that note, Jesse unlocked go! Take some action becoming an influencer and you guys are on your way, so I will see you in the next one bye. You


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*urgent INFLUENCER TIPS: How to Work with Brands on Sponsorships and Collaborations

It means you’re under valent yourself. You don’t know what to measure. When you don’t know what to measure girl girl, you’re going to get run over by truck alright guys. You seem to really like it when I talk about social media growth and doing my makeup, so we’re going to do that. Hey guys, my name is Jay nice to meet you. What’s up welcome to my blog today we’re talking about influencers and brands and how to properly price yourself.

This is something that I’m so passionate about as influencers. Maybe we don’t price ourselves enough. We don’t know how much we charge I wish we should charge. We don’t know our value and as a brands, we don’t know how to come up to these influencers. I kind of make this small little thing happen. I think it’s important to finally bring justice, so this is different than most other youtubers they’re going to be like.

Okay, you subsetted see how much you charge. Okay, no, no, no guys need to understand the number one problem we’re going to go over is finding and communicating the right kpi’s business. This is called key performance index. I don’t know that term. It’s about to get real freakin repetitive up in here a little bit of background if you’re curious, why I’m talking what I? Why I’m here, my name is Jade.

I’m an entrepreneur and I’ve been helping people grow on social media yeah like the if you’re curious, to know a lot of the knowledge I do have his first-hand experience. This is not some well. No. This is first-hand experience. My family owns marking agency working with two to five million dollar revenue brands anyways, if you feel like an influencer and not knowing what to post, not only what to price yourself, how to come up to brands or on the reverse you’re on our brand.

And you don’t know how to communicate to the influencer, make sure you give this article a like and subscribe this blog if you’re excited to just dive right in you know what this is hella value right here, hella freakin value, all right, I’m just currently getting ready For a coffee meeting, and then I have a few other coaching calls. So if I look a little crazy, I’m just playing with makeup, let me let it be: let it be grace the way this article is going to work is first, I’m going to tell you guys a story to really give you guys some context.

So you really understand it. Sorry, if I talk a lot, it’s just really for your own benefit and I’m going to go into how to price yourself and then, lastly, I’m going to go to how to negotiate and keep going with brand and the benefits hey. The car also I’m going to eat and drive. If this is what do I favorite things ever, it’s dairy-free ice cream looks like this dairy-free and beautiful. Don’t you worry, I’m getting into the meat the core value of this article, I’m just going to eat this? Okay, so what I did is I took some of your GM’s and put them into question.

Okay hold up. Is that chocolate on my lips, a hack, I’m such a mess. I have truly apologized. I think one story I did what at all was just one that kind of got me a little bit mad. Why I wan na create this article like it truly got me upset like have you ever like burnt a pissed off, but then you started thinking about a mourning. You started overthinking and then you were like really pissed off. Think what I hope.

What happened was just actually was a few months ago, I’m Brants occasionally send me emails through my personal brand. They would have sponsor great right and I was responding to a few and one of them started off good. It’s a brand that I can’t do their neighbor non-disclosure, but what I do know is this brand was selling a product. It was a subscription model, it’s kind of like Netflix. You know like their monthly subscription model product.

I think monster days I was like cool cool. Like I was agreeing with everything they’re saying, they’re sending me their product now, what really come each throat office after I said. Yes, they felt like they had to undervalue my my audience and my skill. So they started asking for more saying: okay, that’s not enough! They were adding more and more on top of it, and so I couldn’t have enough. They were literally asked me to link this product like this.

Also use this okoto so make multiple posts, and I feel like there’s a limit. You can get free products forever and ever but there’s a limit. So, oh okay, so what I’m going to say is but the story with a subscription bottle brand. I just realized there. Everything is fine, you can charger self. Whatever you want. There’s no rules. You can barely you, don’t even have to listen to me, but there’s a limit.

Oh influencers on your freaking employees, I’m going to do whatever you want. You have to treat you with fairness, which brings me to my first languages and I think brands going to do their research. So many of them – I don’t know if you guys saw xx. Some of them are just like. I love your gotten so much. I love like your fashion, and it’s just so generic I feel I have brands, did their research on influencers and, if ones we actually feel like they they weren’t cared like.

I don’t know if you guys ever get some random-ass emails, but they weren’t. They were personalized. They weren’t for you. It was a vast distribution you’re like a big company. Then I get it, but a lot of you guys don’t give money. I know a lot of your brands out there. I know have no money you’re, not so treat your filter as well and make them feel value. I’m telling you, when you make your team feel a value and they will promote your product.

You can sell brands to your research. I think it’s also needed a better KPI know. What’s a KPI, you might have KPI stands for key performance index. This is using every business. I think that not enough influencers know what KPIs worries me. This is what you’re going to make money off of they’re, not going to make money off of the likes sulloway’s that you have to know your value and wherever you please say you have to be strategic.

For example, I worked with a brand and you like them and they’re going to pay you per view. You have to know, that’s your KPI, your key performance impact, but you measure success upon that could be like that can be followers, but that could be legitimate sales, but the fact I’m not enough influencers know what the KPIs are. Is scary means your undervalue yourself. You don’t know what to measure when you don’t know what to measure girl-girl you’re, going to get run over by a truck people are going to take advantage of.

You say my brand. It’s all I going to do is just take. Take take as much as possible. So you have to be good fair. So that’s what ever attempted to know your KP honestly. This is not something the tutorial. If you guys want. I can do a whole article on how to provide yourself cusp influencer. Just let me know in the comment section: if you have any questions, let me know I’m really here to help you regardless.

I just don’t know if you’re so far enjoyed this article in this article, like I truly appreciate it, it’ll be the world to me. Comment below her attention is my oxygen, so something’s up accrual back to how to price yourself in general. I think a keep after everything. So what I would do is take your KPI, an example of what could be followers right. Your followers are giving to Braille to do comments and share it’s, not even that ego so due to the sales, if you do, how many sales are you bringing to them? So you pick one and the suppose this I can go into the steps later, but you want to know how many true fancy companies just do simple, math, ready, ready.

Okay, take the number of two fans you have times the average cost of the product you’re working with equals. How much you’re up to charging up the key word is up to ransom. Do your research make people feel value and influencers know what your value is simple as that and don’t ever under face yourself. I would have actually finished this conversation, but we’re going to go meet Brett at first, I’m going to show you guys he owns my sock company, hey guys in a second stay tuned.

You guys know where we are. This is like my favorite coffee shop right now called Oracle coffee. I ordered my latte and I like this place because look this drawers are metal they’re like metal, save the environment. No straws are horrible for the environment. There should have worn a bra with this outfit. Like I’m going to flash the world, I don’t know why just okay, everybody out of my vlog I’ve, never been in a vlog.

Hey guys, I’m here with Brennan. What do you do? We take white socks and actually fifteen okay is that these are Jade. Socks supports your fine. What you for this picture, Instagram wow yeah, I think, wait. Wait! You’re like a size, 9 yeah, missing shoes, I’ll put a pop time right here, all our Brennan, okay, listen! I just found this fidget Birkin spinner in my garage literally my parents. Not let me get a pictures better when it was cool and trendy, because about stupid you know chief asses and now found one thanks.

I’m really happy okay, so today I’m going to crap off this conversation for earlier. I think this leaves us with one question. I think it’s just what, if you’re too small, for a Brit, what, if you’re too small bits for this or what, if you don’t have any more followers? What, if you just don’t, have any much like foreign influence there. You know, and you just can’t be an influence if you don’t have like some followers like janitors question, I’m going to backtrack a little bit.

I think I saw I mean Brendan. Had coffee, not really. We actually just had outside and talked didn’t get coffee, but um, but I wanted to say was: I think he and I were talking just about starting your personal brand, and one of the questions Vernon actually asked me was like Jay would have like this YouTube thing. Doesn’t work or does it lose credibility if you do YouTube and like got bad reputation? What if you lose followers what, if what have you lose just? What have you is? The thing I have to just say is you guys have to realize what you’re doing with influencer marketing being in brand is basically entrepreneurship.

You got ta be able to take risk literally the word entrepreneur. Entrepreneurship means risk risk risk equals willing to fail. A lot of you guys are trying to like sugarcoat buffer this like okay. Let me like minimize my chances actually just finishing up a coaching call with one of you guys, one of my students and I think, she’s just asking how to like safety jacket around my results, and I want a clear direction.

I don’t got a clear path if you wanted a clear path: go get a job. You chose this path because you want to clean your own. So don’t act like this is so easy. So what I’m going to say is what, if you’re too small or what, if you have enough likes or what, if you fail, you build a bridge and get over at Karen. I’m sorry I’ve been hanging on to Ryan a lot and then we just been saying Karen. I don’t know why I can pick these names.

Oh is a Karen or Susan. I think too many people have the what-ifs and they don’t start. So I guess, if you’re too small of an influencer think about your KPIs, are you measuring the right thing? Brands don’t give a about how many followers you have they care about the attention you hold? How many people are you actually having the attention of? Because you got to know, know these things Millennials they scroll, fast or Instagram.

Just because someone likes your photo doesn’t mean doesn’t mean you can do it all over any sales. You have to know your value first, you have to be confident on what you do. Take a risk and don’t look back just you know, move forward. If your brand says no move on boo, Karen there’s a thousand other brands, you can email. This is a numbers game. You try one who wants the next, that’s what you have to keep your PR list full.

So this brings me to my last point: if a brand rejects you do the following, get over it you’re going to have to do this over and over again, if you can’t take a slap in the face get the out. This is competitive and you need to build yourself some confidence and armor, because nobody wants to follow anybody that doesn’t have what they want. People will follow someone because they won’t have the lifestyle they want.

They have something they want if you’re, not confident in the product or selling, especially and just if you’re, not confident in your product. Your own articles, your own content. No one wants a follow. No, you need to love your product. Love yourself love your own account of what you’re selling with a brand. If you don’t actually love it, you’re not going to get that sale, stop mentoring. Kpi is y’all.

I’ve got tired. I actually just want to leave this off on a positive note, and just let you know I’m here for you, I just I don’t know why are reading this article. Sometimes it blows my mind that, like thirty five freaking thousand of you are here reading me, you guys are amazing, and all I want to do is keep creating content to help you as much as I’m busy with my own business, and I actually just posted a Podcast about the similar topic about failure and losing likes check it out.

It was one of the best pot guys I ever made, and some of you guys have been damning me like crazy that you loved it. Thank you go check out the podcast and the links below. So that’s the comment. Right now sure comment on the supposed to be beach for the next up. This look at you guys in the next one bye,


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Categories
Online Marketing

Why everyone Needs to Become an Influencer

This is what I believe. I’m sharing that with you for nothing just get out there and succeed. What’s up everybody ricky truth here. Welcome back to my blog, so today I want to give you some extremely practical advice on how to build your business and keep up with the trends of digital and technology moving forward.

The world is moving at such a high pace now, and we’ve got to keep up with the times we’re over to get left behind. Ok, so we have to understand where the world is going, where people want to be how we need to approach people, how where we need to be to build our brand and that’s what I want to talk about personal branding and the fact that every single one Of you should be thinking of yourself in terms of an influencer okay.

Thank you for yourself as an influencer. What I want to call this is that you are a mini influencer, okay, as a real estate agent as a salesperson and the car industry as an insurance agent as a travel agent as a doctor or lawyer or whatever the case may be, you want to be A mini influencer, okay, here’s what I mean: okay, if you’re an influencer in general, if you’re, just an influencer okay, you may be trying to build a global brand.

Okay, like myself in the real estate coaching world, okay in the entrepreneur world. Alright, I want to influence people in a very positive light globally. All right, I have people all over the world from many different countries, following what I’m saying and building relationships over transactions, building their businesses in a positive way and helping people the right way – and this is very humbling for me to do.

But I would consider myself an influencer, not a mini influencer, or a mini influencer to me is what real estate agents need to be. Okay, that means that we’re a micro influencer in our own markets, our local markets. Okay, what that translates to us is that we don’t need to be worried about views number of views number of likes number of followers. Okay, let’s take Joe Rosen, for example, down in Port st.

Lucie. He has very little views, but if he goes out to a restaurant, everybody knows who he is. Why? Because it’s such a localized market, okay, you’re, comparing yourself to big influence, you’re saying: oh, I don’t have a thousand like so I’ll – have ten thousand views per article. So I must not be getting anywhere close to where I need to be on these social platforms, but that’s not the case. Okay.

Very little views means a whole lot in a concentrated area, okay and so moving forward. I want you to be thinking personal brand, which is what I did with my weekly email and continue to do and continue to teach you to do is a weekly email. On the same day of the week forever I’ve been doing mine since 2007. It’s literally how I built my brand okay and his litter have became an influencer. I didn’t know all these terms when I started doing this, but it’s literally what out what I was doing and is why I’m where I’m at now.

I understand this on a much grander level, seeing as how I got into the coaching industry and I’ve started to build my brand there on social media, okay, as well as email and every other platform. There is out there. So I want you to think of yourself moving forward as an influencer. Now, let’s talk about that for a second being an influencer, or what does it mean? It means that a certain amount of people – okay, know who you are and see your content consistently.

Okay, they see original content from you on a consistent basis: okay, forever. Okay, that’s continuing to build your brand with the people who know you all right and then the goal is is to get more people into your following your email database, your instagrams, your Facebook. Listening to your podcast reading, your YouTube, whatever platform you decide, okay, which I believe the best two platforms, are emails and text, email, platform, text, platform, okay and then all the Supplemental platforms, all the social medias.

Okay, I think those are secondary, but very valuable and necessary. You need to have all of those combined to really make a huge impact and to really build that influential status in your market. Now, if you think of building your business moving forward as you being an influencer in your local market, okay, it tends to give you a different vision. Okay, a different point of view of what your goals really are all right.

The goal is is to let as many people as possible know who you are and how you operate, that you’re honest, caring, hard-working dependable professional you’re, everything that they want in an agent okay. But we have to let a certain amount of people know that if they don’t know about you, they don’t know who you are number one and then. Secondly, if they don’t know what you’re about then they’re never going to do business with you, okay, so our job from this point moving forward is to initiate contact with as many new people that don’t know who we are as possible.

Let them know who we are and then put them into our little personal branding machine, okay of pumping that consistent original content to them forever. Okay, so we do that through email. We do that through text. We do that through social media all right, but we need to get them into our personal branding machine all right and then we want to talk to more people and get them in there more more more more as many people as we can possibly get to.

We will never get to all the people in our market. Therefore, our job and our task at hand is an unlimited of Biss. Okay, it’s an ocean, you can’t get to it all and when we think about that on that micro level, that many influence our level think about what I’m trying to do with just being a general influencer, okay to influence people around the world, all right and when We think about the unlimitedness of just the many influence or the micro influencer of just a local market.

Think about how massive it is to be just a general influence or trying to influence people around the world. It’s it’s insanely, unlimited and massive. So hope this gives you a different look, a different point of view. Maybe how you need to be building your business or what your objectives really are, or what your goals should be. Okay and I’m going to start pumping out more content around being an influencer and the little things that really matter and different little hacks that I find along the way I’m going to are those with you.

So if you haven’t click Subscribe, do that now? Click that, like button, you have any questions whatsoever, leave it in the comments below. Thank you. So much for reading I’ll, see you on the next article. Let’s go


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Influencers Are Too Predictable.

Okay, so if you’ve been living underneath, a rock I’ve just been seeing more and more influencers pop off and shorter amounts of time, and it’s scary how viral success is just getting faster and faster. Now, if you don’t believe me, let’s just backtrack and I’m going to quickly explain why I think influencers are too predictable cuz.

If I don’t explain it, a lot of y’all are going to attack me okay and that’s not what this blogs about. Okay, if you’re new to my blog, my name is Jane. I talk a lot about marketing in combination with psychology, and I haven’t done this series in a while, alright, so to quickly break down. Why? I think if Lewin sirs are predictable, I’m going to explain the story to give you a little context so bear with me: okay, grab a snack grab a drink, it’s about to get spicy.

So last week I had a call with my friend Edwards, oh and we’re just chatting about why we think Ava Max is Loki. The clone of Lady gaga, okay and I know it’s an unpopular opinion, but come on guys like just take a look. It’s like the blonde hair, the music, the pop. The attitude like we’re, just we’re just sitting here like this – is literally a gaga clone and Lady gaga right took years and years to build up to the credibility she has today.

You know she has a hit movie hit songs and it took her like ten years to do so. However, even max kind of popped off the charts in like a year or two, I mean obviously there’s a like a lot of hard work underneath over not saying, but that first conversation of Ava Max Lady Gaga, who are both singers, that make similar type of music And aesthetic which got me thinking, how often is the industry learning from this and literally making little clones, and this is called the clone effect, I’m not going to lie.

I made this up out of my ass, but I really think it’s a real thing and if you don’t believe me get this other example, okay, so I’m a Chamberlain right, she’s a YouTube star. In the span of six months, she was able to rise to a million subscribers last year, and that is insane and she’s doing amazing things with faux Cosmopolitan and even Louboutins. So you don’t need me to sit here and tell you how amazing it’s successful.

Amateur Berlin is to realize that we have another player in town. Okay, so Charlie D’Amelio is a tick tock star that has now literally almost surpassed Eva’s records right. So a tick tock Charlie reached 10 billion followers in two months, bro. What I’m telling you? Okay, Emma and Charlie, although they don’t make any similar content, they’re still that related teen to figure that relates to a young audience, and I don’t know what to say other than, though what the shit, okay, it keeps getting faster.

You know, Abba took six months. Charlie took two months, I swear to God. The next Charlie Emilio will come out in a week, and this got me thinking like, I feel like more and more people are catching on to trends and it’s a matter of fact of how fast can you spit it out and how fast can you spit it Out at the rate of your competitors, so this leaves me it’s you our main conversation, which is what is the cloud effect and how our brands leveraging it to literally replicate viral success, is faster and faster, so the road to viral success is obviously becoming way.

More. Predictable and the scary thing is it’s coming faster and faster, so today I’m going to explain the influencer clone cycle, so you guys can understand what it really takes to repeat success over and over again faster than the last night. If you guys want to know more, all going to do is keep on reading all right. So, honestly, I’m going to jump in today’s article there’s four main stages: okay, one is called the protective hype.

Second stage is joining forces, third is getting a scandal and fourth is survive or die. Now I know you’re wondering like what the heck are. These phases, Jade you’ve, definitely made it out of your ass and I definitely did all of this is bullshit, and I made this up, but to give you the real context of why I think influence are so predictable. So if you’re following along, I actually created a article on a vocal.

So if you want to read the full article I typed out with my team, you can read it right here and you guys can check it out. This article is actually sponsored by a vocal, and I have a quick message for you guys. So we could jump right in vocal is a platform that provides storytelling tools and communities for creators. You can actually earn money on vocal and I’ll. Show you how it’s done so vocal.

Has these communities and you’re able to post stories and articles in there and then you can actually earn money by every reader that you get. I actually wrote three articles on vocal and you guys could check it out, I’m actually in their business category called journal, because I love talking about social media, but they actually have over 34 other categories. You can choose from so like if you’re like a beauty, influencer, you can go to blush or if you’re like it’s a travel vlogging, you can go post and wander so.

This helps you find your community and as a creator, I love this idea check out vocal. If you haven’t already – and thank you for sponsoring today’s a article all right, let’s get back into it right, so phase number one, the protective hype. So when it comes to viral success, I notice that every single influencer are starting out goes through this phase, which is for me the ability to be kind of low-key and the secret of the internet.

So get this at the start of a craters career. When you stumble upon someone you on YouTube or Tech Talk, you almost want to keep them a secret. Why? It’s because like when you find a crater, you like it’s kind of like finding a best friend, and you don’t want to share your best friend. I kid you not there’s so many times in high school, where I jealousy. Issues like I didn’t want to share Cassandra with Bethany like Cassandra is awesome if someone gets too big and famous, and they have way more friends, they’re going to forget about you, which is why I think the protective hype is such like predictable stage and everyone’s career Right if you’re noticing comments on a craters page, where it’s like, I hope to keep them a secret, or this is so precious like.

This is like my favorite thing ever, but I don’t want people to know like you know, they’re at the start of this clone cycle, where, as kind of a phenomenon fans are protective over their craters. I kid you not in Emma Chamberlain’s comments back in 2018, there were ten of people saying I want to preserve Emma or keep her the same and like put her in a box essentially, and the protective hype is like, you still want to root them on and Have success for them, but you don’t also want them to get too big, so basically phase one is the fans are doing whatever it takes to keep the crater in its place.

However, if you do not understand the YouTube or tick-tock algorithm they’re here to make freaking money, so whether you like it or not, the algorithms automatically going to push this content to more pages and more people, so they’re going to have a larger audience. Without you being able to be in control, so without doing anything, you’re going to move on to phase number two and read your favorite creator go into joining forces.

I couldn’t totally making this up, but I pretty sure you remember when I was in high school, like we learned that when humans were first evolving, we had like this. You know like tribe mentality, where, if you were not in a tribe you’re, getting a kilt and that’s the exact same thing with influencer marketing, like I feel like once, you have any success or load on your blog or you pop off. You almost have to migrate to like a team tent house like if you are alone, you’re, going to isolate yourself from getting more views and growth, because you’re basically cutting yourself off from what’s currently trending.

And I don’t I don’t agree with this. But you’re going to see your favorite creators start drawing type houses or team ten. You know they’re going to collab more and the key with that is like, if you’re joining forces with another big crater you’re, going to share that audience and grow double the size, and the algorithm loves that. So it’s almost pressured upon you to do that. I have not breathe at all throughout this article, make sure this article like, if you’re so far enjoying it, because I’m super excited so the perfect example after you reach phase one is to join a larger group collab with more creators.

So you can keep growing because it’s better with a team and I’d get the tribe mentality, but also, I think it’s a little bit formulaic and too predictable like at this point, if someone’s popping off you’re just going to expect them to join some sort of like Pounce right same with Emma Chamberlain, she joined a group of dota creators, you’re going to start seeing people have this herd mentality just to keep their relevance and it’s kind of weird and low-key dehumanizing, because it’s like this really straightforward.

Stop placed ad format to success. Like the reason why I’m making this article is not to like just tell you guys a little entertaining a little fun fact, but it’s really just to like show you guys that like wait, a second like this shit is so predictable and at the moment I feel Like we can look at these like team 10 houses – or you know, group trips as like such a thing we want, but in reality it’s just so formulaic that I bet these creators don’t really feel a sense of family or community that would they portray an camera And I just hope this article kind of shows that this is so formulaic.

All of this is just consistent with you know. Emma Team 10, like everything, I believe, is getting to this point and I haven’t seen anything new in a while. So let me know if you guys agree with this or don’t before I move to number 3, which is what I call getting in a scandal 4. So phase 3 for me is just all about like once you get a level of success. Some people will feel strongly about you for good or for worst and for the people that feel bad about you, they’re going to be jealous and mad they’re just going to try to find anything to pick you and just tear you down, and I don’t need to Encourage this, but it’s really sad because this is happening to so many people.

I don’t want to talk about too much but, like I just seen my friends go through drama and scandal for things I didn’t mean to do or harm the internet like a lot of people. Don’t have these bad attentions, but because of the internet, you know anyone can get criticized and I don’t know I’ve seen it really harm my close friends, but I’ve also seen it happen with every single crater, like I’m pretty sure Charlie do be, Leah’s nudes got leaked Or people saw her vaping and at this point it’s just a really childish and immature and honestly again, predictable, because at this point like no matter what you do you’re going to get criticized – and I really don’t agree with that.

Like the number. One reason why I think canceled culture is just so popular is because, if you use someone’s name in a article you’re going to get views and what, if we’re good or for worse, there’s going to be people that are just wanted to use your name for a Article for their own clout, because again they don’t want you to succeed, they want it for themselves and you know that’s. You know facts.

I make articles here commenting about like the Internet. I just don’t know if the right wing’s would be a negative impact, but that is not for me to decide all right. So if you read your favorite crater go to phase three, you see them go through a scandal, then you’re going to see them go to stage 4, which is survive or die. I believe the number one way you can like differentiate someone who’s successful and here for the long run versus someone who’s a fad and not going to really you know, created a successful profile is someone who just takes us negative feedback and lets it crush them.

Like. I believe Charlie D’Amelio is actually not getting enough credit for what she does. She definitely got a lot of hates for her growth, which she didn’t mean to and she keeps making content, and I think that’s really dope, because I don’t know about you but like imagine going through your phone and all your comets are talking about about you to Persevere and really persist. It takes a lot of courage and honestly props to her.

So what I really want to say is Stage four for me is the pivotal moment where it really makes a crater a crater right, if they’re, really in it, for the views and attention. Do you really think they’re going to keep going with the hate and negativity right like I feel like this? Is the moment where we can see what is it spanners? True intentions, when you receive criticism, I believe you have two options.

You could either let it kill. You or let it fuel you and keep going, and I know it’s super hard to say, but these cycles are really just applicable to even your daily life right when you get a certain level of success or you get a really awesome opportunity. A lot of your friends are going to bring you down and try to make you feel like you’ve done something wrong and whether you’re on a teach annal for getting in a scandal or you’re getting in a fight with your group of friends.

I believe that negativity can be crippling you or you can allow it to flourish and persevere and keep going. Let’s just be honest, like a life, it’s just not easy, and I want to just encourage you for anyone going through tough times or criticism like everything’s going to be okay. This is something that’s normal and happens to everybody, and, although I love making jokes about this, get clone influencer cycle, this cycle is applicable to your life and I hope you guys can learn something from this, which is.

This is totally normal. It’s a part of doing something outrageous and trying to be successful. You’re going to receive criticism, you’re going to receive hate, but the people that really stand out are the people that keep going. So I hope this inspires you to just persevere through the hard times. Alright guys so thank you for reading today’s article make sure you subscribe to my blog and if you guys would like text my phone number, I’m here to reply to your comments, a question so with that shout out to the comment winner too.

The supposed to be beach for the next at fist, if you want to be the next current winner, all you got ta do is just text me or comment literally tell me anything your heart desires and, let me know if you agree with today’s article. I love your guys’s feedback and I am having a meet-up in Los Angeles. So if you want to know more about social media growth, my companies, I’m running you know, what’s coming me and I love to say hello, so yeah I’ll put the link in the description box for anything I mentioned today and make sure you guys check out my Article on the vocal I’ve been writing some stuff there and I’m really passionate about it.

So yeah just read some more content: description box below I’ll catch. You guys in the next one peace out,


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★ INFLUENCER BOOK REVIEW ★ Building Your Personal Brand in the Age of Social Media

This is one that I’ve been promising for a long time on my Instagram. If you don’t follow me, i’m on instagram at taylor, elizabeth style, I will have it as always linked down below. I posted a lot of style fashion posts on there and then obviously some makeup stuff. But if you do follow me, you probably know that i’ve been posting a little bit about this buck, hosted a poll on my instagram asking if you’d be interested in seeing a review of the book, a synopsis, key takeaways.

That kind of thing, that’s what we’re going to be doing today. The book is called influencer building your personal brand in the age of social media, and it is by britney Hennessy, so yeah, if you’re interested in learning about this book, potentially want to buy it. For yourself or don’t really want to buy it, but you just want to know the key takeaways then just keep on reading me. How to see is the first ever director of influencer strategy and talent, partnerships at Hearst Media.

She co-founded the creators collective, which is an online community for influencers. That is her background. She has worked with influencers and seen the rise of the influencer, and she definitely has a lot of experience and therefore has a lot to say that we should care about ads and flinters as up-and-coming influencers. So the book is broken up into sections and then there’s two or three chapters per section, so the main sections are building your community packaging, your brand monetizing your influence and planning your future.

So, for the first section of the book is building your community and the chapters within this section are the feed and the audience she. It starts by a breaking down how influencers came to be and what it means to be an influencer today from the michelle thawne’s, the very beginning, saved the influencer to micro, influencers and the saturation of the influencer world that it is today. So she goes over how, for some people, creating content is more than just a hobby, it’s their side hustle, and this is what britney really seems to be writing to in the book.

She’s very business focused because that’s her background, which may sense, but she does treat it very much like a business and she’s a little bit cutthroat about it, which I’ll get into later. She definitely doesn’t talk a lot about the passion behind it, the community. I didn’t really get that much feel for that in it it was very much business, so Brittney advises to treat blogging like a business and that’s really her platform and standpoint.

So she says that being a creator, who’s looking for a brand partnership is no different than an employee who’s. Looking for a job, putting your best foot forward in order for brands to work with you, rather than just using blogging as a creative outlet, I feel like a lot of people fall somewhere in between that. I do personally I post what I want to post, but then I’m also mindful of brands and wanting to work with different brands and stuff.

So and then she says to diversify, but not to spread your content. Then she says that you should only be active on platforms that you intend on updating 100 %. I agree, I thought that’s why I personally don’t have my own website blog site. I just don’t feel like I had time to dedicate to it and then she goes on to say that everyone should have an account on the big four, so the big four, our Facebook Instagram YouTube and Twitter.

That’s a lot to keep up with the fact that she says to diversify would not spread yourself then, but then she says that you need to have a presence on those four. The fact that that’s the bare minimum to be active on all four sites doesn’t seem that realistic to me. So that was my take on that and then she discusses the main platform she breaks them down and what is most important to include on each then.

She gets into Instagram, specifically the content and ads. She says to follow the 70/30 rule. So basically she’s saying if you are working with brands and you are a paid blogger for every three – a branded sponsored posts that you put out. You need a seven organic post to counteract that. So, when you’re looking at your feed all the rows, it should be seven and three which makes sense to me. Lastly, in this building your community section, she says that responding to comments is just as important as planning out your weekly content.

That’s something that I personally struggle with: I’m really bad at replying or even liking. My comments on YouTube and Instagram. I just get very overwhelmed and very busy, but that thing that I’m definitely trying to prioritize, because I know how incredibly important it is from everything that I’ve read. It’s not that I don’t want to it’s just getting overwhelmed and finding the time. So I love interacting with community.

I love interacting with people that follow me on all platforms, so I just need to make that a bigger priority over putting out more content, our other posts two times a week and be able to reply to everyone and interact with people. Then post five days a week and just ignore everyone so something to keep in mind now, moving on to packaging your brand, this is broken down into two chapters, which is the edge and the press so essentially on this chapter.

Britney really stresses that you’re following doesn’t matter, it’s your engagement that matters and she talks about breaking down engagement, how to analyze. Your engagement on average says that a decent engagement rate is 1.5 to 2.5 percent, but your goal should be to exceed 3 %. This is from a brand perspective, so there are lots of sites online. I will try and link a few down below where you can calculate your engagement rate.

I know that social blade does that, if you put in your Instagram it will calculate your engagement based off your followers, your likes and your comments. My engagement is typically around 9 % on Instagram. I don’t know if you can measure it the same on YouTube. You should be aiming to be higher than 3 % is what she says. That’s what brands like to see so definitely try and focus more so on your engagement than your following.

You don’t want empty followers. She really stresses that which is kind of a given, but if you’re new to it, you might think that numbers are everything and they certainly aren’t. That is another reason why a micro influencing is on the rise, because micro influencers have a much smaller audience. They have way higher engagement rates typically, so it’s something to keep in mind and brands are starting to notice that, which is why they’re moving towards working more so with micro influencers and then she gets into paid content working with brands.

She suggests that if a brand is paying you to create content, you need to up your content, don’t produce the same quality, with an increased budget up your game. So, if you’re being paid $ 300 for a certain campaign, she suggests to hire a photographer. Take the next step, if you’re being paid, you need to put in more effort than you typically would and then she gives a lot of example: brain two pitches, an email she gives an example email to reach out for a press release.

If you want some PR and then she gives examples, if you are pitching for a certain collaboration and she gives some media kit information, what statistics are important to include and what aren’t and what a media kit is in general. So if you’re really really new to blogging this book, it definitely isn’t surface-level. I would say that you need a decent understanding of blogging and the blogging world and some experience for yourself before you would go ahead and read this book.

You could read this knowing nothing, but she doesn’t really go into detail with stuff like what is a brand collaboration. What is a media kit? What is this? She just kind of says what to include in it, so you might need to do some research prior to reading this if you’re really really new to blogging. But if you are kind of been doing it for a little while, maybe you’ve had a paid gig. Maybe you haven’t and you’re pretty familiar with blogging.

You’ve been doing it yourself for a while posting photos talking with brands. That kind of thing, then you should know what a media kit is, what a PR press release packages. You should know all that stuff and then she really dives into the specifics and what you need to include in those emails and what you should be looking for and what brands are looking for. The next big section is monetizing the influencer.

So the main chapters in here are the money, the contract and the agent. This, of course, is very specific to if you’ve been blogging for a while, and you have some experience if you’ve had no experience and obviously you won’t need an agent. You won’t need all these things. These are things that I don’t even need yet but interesting to read about and just familiarize myself with, but a lot of this chapter wasn’t as applicable to me.

Similarly, to replying to all of your comments on all your social, you need to answer all of your emails. This is something that I’m not great about. I know I have some emails from brands sitting in my inbox right now that I just have not had the chance to get to I’ve been super sick. So definitely definitely she stresses to answer all of your emails and then she addresses approximately what you should be charging based on your following your engagement and your production quality.

You can’t charge just based on your following. You can’t charge just based on your own gauge and you can’t charge just based on your production quality. You need to factor all of those things in and then figure out how much you’re worth are. There are sites and other resources. You can use that I’ll link down below that help. You figure that out and then she gets a lot more good negotiation examples for emails to different email pitches.

She gives a lot that I really enjoyed and then she gives some information on contracts in terms of negotiation, with brands what’s reasonable and what isn’t? This is really important information if you’re, just starting to work with brands and you’re just starting to get into monetizing your content and having brands pay you for your content, I’m just kind of stepping into that myself and it’s really easy for brands to fool you.

In a sense, if you don’t know what’s normal or what you should be expecting to receive in return, there’s a lot of gray area in the blogging world and with paying when you’re just getting started so reading. Something like this and having someone who’s in a position. She’s been through this before she hires influencers day in and day out, to represent certain brands. So it’s good to hear from someone like that, what you should put up with and what you should be expecting and what is fair for you to be asking.

I’m a brand as well, so I found that part of the chapter really helpful and then in the last portion of the chapter she gets into knowing when to hire out help and what is the difference between an assistant, a manager, a publicist and agent in an Attorney again, this is much higher level stuff. This isn’t something that really pertains to me, but it’s still interesting just to know the next main section of the book that she goes over is planning your future.

This is a much smaller section, not as much specific information. It’s more just testimonial based and inspirational. If you will so, she basically says, advises to go the extra mile with brands sending a thank-you after collaborating sending extra content. If they ask for three static photos, maybe send them five options, just giving brands more options or if you agree to do stories, doing a static post.

Vice-Versa, whatever it is just going, the extra mile for brands really makes a difference. So she advises to do that when you can and she advised us to write down your biggest goals and work backwards. That one for me is law easier said than done. I think it’s more about doing things on a day to day basis that you know will move you forward to where you need to go and knowing where you want to go.

I think that’s important, but writing down your goals and working backwards is something that might overwhelm me. If that’s for you, then that’s her advice and that might work for you and then she ends the book. This is the last quote. She says: go forth, conquer, create someone has to be part of the next wave of influencer icons. Why not you overall? As I said, I think this is high level to a certain degree, if you’re really really into blogging – and you feel, like you know everything that I just went over, then this book probably won’t be for you, but if you’re kind of like mid-level you’re kind of Getting into it, you understand the ins and outs to some degree, but you’re really not regularly getting paid content and you don’t have a huge following then this book would be for you.

So I think it was aimed at exactly my type of demographic and my knowledge going into the read, and then I found that Brittany, the author, came off a little harsh towards certain influencers and their behaviors. I just found it a little bit mmm. Some of the things I just did not agree with, so I put an example of that in here. There was a quote at one point that said: the influencer wanted to fly first class question mark as if she were an actual famous person, I’m sorry, but who is fangirling over a beauty youtuber in business class and then in another portion of the book.

She spelled that Jaclyn Hills name wrong, so this is hard for me to say, because I know she has so much more knowledge and experience than me, but I felt personally that she was slightly out of touch with the current ongoings of influencer world. I mean Jacqueline Hill is one of the biggest there is. So if you can’t research and spell her name correctly, that’s just I don’t know. I found that a little bit shocking and then what she sat about.

Oh, you think a youtuber is so famous that they don’t deserve to be in business class. That kind of thing James, Charles, shut down an entire city in England, influencers and beauty youtubers have a lot more influence, and I think people even understand Beauty. Youtubers to me are celebrities, I think they’re more relatable, I think they’re more interesting. I would be more interested to meet them, so I don’t think that she should really be talking down to them in that way.

Perhaps that’s how much she meant, but that’s how I took it and then I wrote if you followed everything that Brittney said being an influencer would be no fun because you would be so focused on business and profitability. So, as I mentioned a little bit earlier, she is very business focused and very, like hustle orientated, which is fine. This is a quote that she said that just kind of proves that so she said, arching your eyebrow and tilting your head to the side and waving at the open and close of a article can be the difference between a article that is boring and a article That is super engaging see what I mean with her being a little bit harsh a article, that’s boring in a article.

That’s super engaging. I don’t think that tilting your head and raising your eyebrows is necessarily going to make me consider a article super engaging or if they go to that, I’m not going to think it’s a boring article. It is a passion. It is something that so many people love to do it’s a community first and foremost, and it’s fun first and foremost, and I think that’s where I struggle with people treating it so much like a business.

I think there’s a fine line and I definitely reside somewhere in the middle of that line. I don’t treat it strictly as a business and I don’t treat it strictly a sign. I think that you need to see both sides and be aware of both sides and then do with it what you will with all of that said in conclusion, my thoughts on the book. I thought some Brittany’s perspective. Everything at the end of the day remind yourself that this is still fun.

Vlogging is still fun, doing YouTube doing Instagram, it’s still fun and you overall influence how you see it so read it all, but use your head and your gut that’s. Basically, if I take away, I don’t think, there’s any information in this book that couldn’t be found online, but it’s an easy read. You could easily read this in a day and then it’s just all in one place, I like having things hardcopy.

If that I can write in take notes in and then look back on later, so for the price whatever it is, I think it’s probably like ten or twelve dollars on Amazon. I think it’s worth it. I hope you guys enjoyed this article if you did be sure to give it a thumbs up a like. So I know that you guys, like these kind of articles, I would be very open to doing more book reviews. I love reading, especially I love reading things like this about the influencer world and marketing and social media all that kind of stuff.

So if you found this easy, if you found it easily digestible, if you found it interesting, if you learned anything, definitely like it and subscribe, if you aren’t already, as always, I hope to you guys. I had an absolutely awesome day and thank you so much for reading bye.

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