I would like to share my views on viral bow. It’s an influence of marketing. You can see on the screen like promote our blog and tie up with the top brands on our network and monetize monetize. Further with your free app. They will also offer a free app. You can promote every YouTube blog, so it is an influencer marketing. You can link your YouTube blog with this, where elbow, and you can also share you – can also.
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See here like this. You can picture fits the blogs here, blog details. This is my blog nyah article blog. You can simply select this one and you can enter the mail ID which you are using a blog and simply sign up. So after sign up you will. You will move to the dashboard here like this. The dashboard looks like this and welcome to viral viral Bo viral platform. Under you have a plenty of options today, you can see what do you want to start today? They have a promotion, tab here and a plate, marketing influencer sponsorship and app maker tips and tricks review marketing like this.
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You can see in the promotion side. You can see the dashboard, what are the promotions we are running in the promotions? Total campaigns is one and it is a nya article, blog subscrib subscribers trial and it is not yet activated and my blog need to be verified and the once it is verified. The promotion will be started. You can see, you can create it the first first time it is free $ 25 promotion free, so they will get.
You will get you. You will get you nearly 250 subscribers using this promotion if in future, if you want any from paid promotions, you can opt for this. This is one type of future and let us go to the home. You can see another options here and the next one is affiliate marketing, so you make money on youtube with affiliate marketing, so we already send you a request for the affiliate marketing you can see submitted successfully pending approval.
Once you get the approval, you are able to see the brand’s this will. This will then be approved and match made with the running campaigns with the Pratt’s. They will send the running campaign details once it is done. You will be notified as your profile gets live for the marketing marketplace, so you can promote the affiliate products in your YouTube blog. This is nothing but a fluid marketing, and next one is influencer sponsorship based upon your YouTube views and YouTube blog subscribers.
You will get an option called influencer from sponsorship. If any brands you can see the campaigns, you can simply apply for the plans likely what you want to promote in your YouTube blog. It is like similar to it is one of the alternative for fill embed. You can see which is one of the popular popular influencer marketing trends. Our profile is once it is up submitted. You will see, you will see this.
You will not be able to access insular influence or sponsorship as ever YouTube blog subscribe below 2000. You can explore our promotion module to increase subscribers, see you got a message like you need to have minimum 2000 subscribers to opt for this influencer sponsorship. This is one thing and you can see the demographic data reference demographic data, so they we already get the clear idea like so for every for every influencer sponsorship.
For every blog we need minimum 2000 subscribers. Then only you will get a influence of sponsorship. So now go for the review marketing and you can see the profile here and you can simply review the you can simply review the products in Amazon. Flipkart under these are all like. You can simply you get, you will get the you will get. You will get the product and you simply review that product. You don’t want to pay for that.
You can see no cost free product, and if you want the amount you can simply review the product which they send and simply return the product. Back like this, like this, there are different different options in like a Flipkart Amazon and the Walmart. All these things are like this: you can simply review the products so app maker. This is one of the most famous and you can simply create your app using this option see this is my Naya article blog.
This is you can see in mobile. You will see complete articles which I uploaded in the YouTube. It will fetch from that, and you can see here they are offering a Android under Apple C. Like this, the app looks. So if you want to create an app, you can simply create a pre app and if you want, you can see the manage app here and super category and everything is here, you can simply click on this monetization app monetization.
You can simply create a app and upload this app into a Google Play Store and I store to promote our business, like you can, from whatever a YouTube blog and you can earn more money using this app. They are also offering the paid versions of app. You can somehow somewhere advanced through advanced and futures, are available in that app. You can simply opt for that. If you don’t want that, you can simply go for the free one.
So, overall you can see there are lot of options. You can see some of the tips and tricks to you through your improve your YouTube. Blog boost the engagements of your YouTube blog with the top tips and tricks the new marketing, app makers and influence of sponsorship. All these six features are extraordinary. This is a this. Is very nice you can simply try viral bow in that influence of marketing once and I will share my in the below comment section just check it check that review in my website I wrote a review recently.
You can simply check if I miss anything in this article, you can go for the review and check and the please comment your feedback. Thanks for reading my article blog
Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.
So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.
So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.
Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.
So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.
Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.
That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.
You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.
Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.
Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.
Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.
Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.
So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.
And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.
This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.
Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.
So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.
And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.
So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.
So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.
And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.
So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.
You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.
It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.
So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.
So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.
So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.
We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.
So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.
So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.
In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.
So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.
So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.
Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.
Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.
If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.
So with that being said, super-easy, if you have an existing email list, this is your gokû way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.
Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.
All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.
How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.
So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.
Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.
Here signing off on this article, let me know what you guys want to see next on the blog drop a comment down, and let me know what you guys want to see. Also you’ll automatically be qualified for the free consultation called giveaway, so I’ll be seeing you guys in the next article
Communication between two people and then we go to a broadcast communication. Style for the last one hundred hundred and fifty years once the public was Allowed to communicate back with us and this two-way dialogue was reestablished.
I think it was a game changer for not just a journalism industry, but PR Marketing across every industry and all sectors and category Wizards involved in Kind of the digital aspects, of virtually everything that they do so I mean, if There’s any one change: it’s just the going from the unusual to the ubiquity Of digital and its impact, not just on communications but on business overall If we look at these social media influencers and their ability to publish And amplify content to large audience segments.
This is a paradigm shift in how We do business today, social media influencers are the new royalty. Influencer has always been an important Tool for brands because it is more powerful when someone else is talking. About you or your product, in a positive way than when you are, it, gives you this Third-Party credibility of sort of an endorsement it used to be that are the Main influences we dealt with in public relations or media.
The conversation used To be about 5, 10 years ago, what magazine covers? Do you have what Magazine covers do happen. That was the thing people don’t even talk about. Magazines anymore between Twitter and Instagram and Facebook reddit, I mean That’s the place where you can see where the cultural conversation is going so We’ve had to adapt to that people are reading about entertainment, almost less Looking for factual information as looking for recommendations or looking At what’s hot or what people are talking about, because not only do they want to Have their time sort of mitigated by only paying attention to the things that That are hot or people are talking about.
They also want to be part of the Conversation so those people, friends, family people they may follow, like Influences that you’re talking about sort of sift through the madness and say Out of the 300 things that are in front of you right now, these are the five that You should pay attention to. We just used to have radio, television and print and Now you have dozens of social blogs for there ways to reach people and also Have conversations with them? That’s changed the whole dynamic of our Business, I remember it was novel that a brand would say.
Oh my gosh people are Talking about us on Twitter, what do they say and they would freak out about every Little criticism that really grew and awareness of the power of it on a Slightly negative standpoint, but then there was a growing awareness that oh, we Can influence that conversation or we can learn from those valid criticisms? And improve our products and build a better relationship by being good Listeners and hearing from our customers, companies in the last several years, have Seen an opportunity to become much more aggressive about self-publishing So companies are much we’re in the business of content.
Creation and syndication, the attitude is, if we don’t tell our story, who will Technology, social blogs platforms and so forth kind of provide a way in which They can do that. So you know, virtually every company today sees themselves as a Publisher of one sort or another, it’s interesting! What some of these large Brands are doing now around content marketing. If you look at Marriott and Their creation of their content, studio, they’re, putting a flag in the ground and Saying look: we are a media company.
Having said that, the impact of that Publishing and the impact of that syndication is still directly linked to How effective they are at getting influencers to embrace that content and Share that content, you know about 85 percent of consumers, want more of a Humanized two-way communication type of relationship with their companies on Social and digital, but only about 20 percent, believe that that’s actually Happening the way they used to create content was in a vacuum, one-way.
Communications, they used to think about. What’s the new product, what’s B, Initiative that we really need to get there, let’s create a one picture or one Article and we’ll put it out across Facebook, Twitter Instagram YouTube now. Each platform has a different type of person that follows that those are Different types of content and different types of people, consumers are very savvy. Right, especially younger as you get to the Millennials Millennials with savvy They understand what you’re trying to you know.
Don’t try to sell me this and Try to push me this, and I can immediately see to see that and when This connection is non-organic. You immediately switch the blog. You Immediately press stop on your browser player because you understand them is Not honest, the challenge is to find these content pieces that are one Obviously, connected to a certain extent, to the band, but also connected to the Consumer in an emotional level, in order to do that, you need to really work with People who are part of that group bringing in what we call now influencers I would say the first time I really noticed the power of influencers rising Was when I was working at Google and I was helping launch Google+ and at first Our primary focus was to identify celebrities as we’re working with Celebrities we actually realized that there were these other communities of People who had followings that were just as big, if not bigger, and maybe their Numbers when it’s big with the engagement was a lot bigger, so the power That those influencers had in a lot of ways is actually more impactful than the Power we saw this the celebrities having how to Gumrah a spirit if you’re on the Internet and you want to find out something we all pretty much go to.
Google, so I’m going to do inspired by my girlfriend, Google myself, so I’m going to Type is PewDiePie, and then there are people who exist outside of that. Traditional power structure and traditional ways of getting their voice. Across so maybe they blogs but they’re, not a journalist but still have a Significant following and a significant number of people that are listening to Them we’ve been influencing behavior one person to another forever, but digital And social media have allowed for that to scale at scale is unprecedented.
That An individual who may or may not be of a postive authority or you know, be famous Or have their television show or be a big personality of some kind? They can to Earn an audience over time and and be an influencer from their living room from Their computer, you know people often ask me why don’t I Reply to negative comments, that’s because I only have two sides. I really See influencers as the sort of real embodiment of the social media, Revolution for social media we’ve seen tremendous changes from 2000 through 2017: first in the late 1990s and early 2000s The introduction of blogging platforms we move from there to sites like YouTube, That came along in 2005, which was very transformative in how we publish and Consume article content: after 2005, we saw Facebook opening to the public, it was no Longer only for university students that became open to the public in 2006 that Was the same year that Twitter also launched it was a sort of odd little Platform that had 140 characters on it, 2010 Instagram launched itself.
2011 was The beginning of snapchat that came along Facebook then bought Instagram in 2012 Twitter bought a vine platform in 2012. Tremendous changes in growth here, If I had told you in 2004-2005 that your MySpace page or fabulously bedazzled Myspace page was no longer going to exist in a couple years. Most people want To believe me, but the fact of the matter is social media. The social web has Changed from Mendeley in the last 15 years, it’s dynamic and changing it.
Doesn’t stand still social media in general and YouTube Specifically and really all the platforms that have become famous at This point really didn’t start as Commerce based society and today we’re Bringing you the winners who, according to Forbes, are making Bank this year. Youtube started in 2005 just to tackle a technological problem at that time, which Was the difficulties in transfer article? It had no intention to become a article Destination, it had no intention to become an entertainment destination.
Ladies and gentlemen, let me tell you: About that bloodline, 100, 100 days of me recording my life. There was a point in Time and and I’m very happy to say that I that I was part of it and it was Around 2010 2011, when once we figured it out the intellectual property protection, System and we made pieces with everyone that produces intellectual property, That’s when we started to understand that we had people at the platform Creating content and aggregating a very large audience around their content.
Those audiences were going from these intimate crowds that they could no One-To-One into crowds that they were really performing for that you know Indirectly – and you really went from a friend network to an audience – and I Think a lot of those creators realized that and started to started to refine What they were doing, I am your host Corey, Vidal and you’re reading my show I’r trying to figure out what would make people come back to my articles and and What can keep people’s attention for more than five minutes, because people’s People lose attention really quickly already.
This is probably getting too Long so I’m going to cut right here. I’ve been posting on YouTube for two Years all kinds of articles of me sharing some of my random talents that I have I dance I play guitar or I sing kind of the main three. I also do some acting Here and there um and some of the articles, I’ve posted, have gotten a lot of hits. And in turn I ended up with a lot of subscribers, so YouTube ended up actually Making me a partner nobody ever considered.
This would make The money it was just, how do we get people to read our stuff? I’r not quite Sure how you have this plan, I don’t. Okay, that’s the beauty of Youtube oh shut up. I hate that intro, I’m a filmmaker and a producer. It’s why I Moved to LA to do originally, and I met a bunch of people who were like YouTube’s Really cool or making stuff – and I was like oh I’m a I make some stuff, so we Started to work together and make things together and try and figure out how this Youtube thing was working and we were like.
Oh if you upload at 2:00 p.M. On a Tuesday, it does better than if you upload at 9:00 a.M. On a Wednesday So everybody like okay I’ll, do that too, and then we figured out thumbnails if You make them look this way, it’ll get more clicks, so we were kind of figuring Out how the whole thing worked, and so I became part of that community that I Added slowly, it started to grow and that initial group of people became the first Youtube millionaires, I think most of them are still around.
It happened. Because we were the very first platform that empowered people for the very very First time we’re giving people the ability to draw together themselves, Hey Look at this Shayla, we love what we’re not back, we’re not picking the winners. The audience is picking the winners, so I think, because we were the very first Platform to empower people, we got this massive amount of young storytellers Many of them extremely knowledgeable, extremely talented, telling their stories To the world, I tried to put up a song of my daughter, night singing and by Accident is all by accident, ended up going viral on YouTube.
I started getting restyled by a bunch of people a lot of a lot of media attention. To the past three years and to this day, action and I decided to To to go even deeper, so you know singing songs with my daughter was fun and stuff Like that, and I realized I was given an idea of like blogging, what is hockey you Know and I and I realized that I’ve been blogging, my whole life recording my kids Memories and doing and talking to myself in the counter I was crazy, but on I Wasn’t crazy, I was blogging so then a light bulb hit.
You know, I’m getting Ready to apply for Law School for graduate school, and I decided to do this – Instead, I started to become a youtuber and share my life to the world, focusing On family, community, art and music, and and really talking about things that Matter to me, like immigration and everything I was Serving and things that I care about, I really do really care about this and I Really want to share this world, so I started to do a head of fun and, like Really inspire people to think about it like influence or you know, influence was One point: oh right: the reason why is it’s really challenging to make good Article content, the level of complexity, is higher than an image.
It’s tough to find People who are really passionate about editing article and creating that content So your pool of influencers are potential. Influencers is much smaller. You look at a platform like Instagram or a lot of these mobile social platforms. Their image phase, so you don’t need to edit it. You don’t have to have any sort. Of knowledge on how to create the content, you can just You know plug and fight, and so we saw a much larger pool of potential Influencers and we saw much lower barrier to entry to creating good Content, so you put those together and rather than seeing a handful of Influences emerge we’re seeing tens of thousands as social media itself evolves.
And as we see new platforms, there’s going to be the people who get it first, there’s a whole different breed of Influencers on snapchat that didn’t pick up YouTube and put it on snapchat They understood snapchat is something inherently different. They understood That this whole concept of writing on the article is new and so you’ve got People like geo snap and my ology, and these and shonduras people who weren’t Influencers on other blogs, but latched onto this thing so quickly and So natively it was unbelievably creative and then you, you see other people copy Them you see, bring a copy of them and follow them staying relevant.
It’s a lot. Of work, there’s new apps all the time and you don’t know which ones are going. To take off in which wall, yes, you have to get on them. All musically is blowing Up right now, I don’t know why you know and if you didn’t get on early enough, You’re out, I’ve grown as technologies grown so right now, a really big thing: That we have in the world of technology is livestream, so I was on livestream Very early on ATS back then we had meerkat and I was One of the top near catters and then we had periscope when I found out that now, Periscope was coming out and you could save it on your phone.
I was like yes, the Tech gods could like kissed down on me and my my Effort so I dug into a periscope very quickly and very deeply I’m proud to say on the top latina Periscope are continue to be, I’m actually nominated for a shorty award. This year, for periscope of the year for me, I’ve always had a natural inclination. For technology so being able to really combine that and, more importantly, being Able to use it as a pipeline for me to share what I go through with the hopes.
Of inspiring them to pursue their dreams and their passions is really what my Overall community theme is which is love bug nation. In the interviews I’ve done. I Often find that the the viral sensation has to do a lot of work to sustain those Those connections and you’ll see that sometimes you’ll see somebody who goes Viral and becomes sort of culturally famous for a moment in digital space. Either through a newscast that ends up on on YouTube and blows up or one Picture that everybody starts sharing all over the place and and then we find Out who that person really is in the world and they become influential and That was buzzing wondering just who this cashier Beauty might be.
I went from a Hundred and fourteen followers on Twitter to three hundred and fifty Thousand and one night 24 hours ago, no one’s just like a normal cashier at Target and then some girl took a picture of me and I never saw her take a picture. Of me, but there was a group of girls that would come in and take pictures of Me every once in a while they I would notice it sometimes, but this one I Didn’t my manager came up to me one day.
It was on a Sunday. I remember she came Out to me – and she was like hi she’s pushy – has like 20 thousand retweets on Twitter I was like no, I thought it was fake right and then bad picture. Yeah Uh-Huh and then about an hour later Ellen reached out to me a couple days: After that, I went on suffer Ellen. That was terrifying. Because I was just like kid that worked at Target, I had no like experience in That whole realm and I just kind of went from there – I got up to like 750 thousand Followers on Twitter, in, like a couple weeks, two million on Instagram And a couple weeks is the rollercoaster.
I think the other way to look at this Are normal people? I mean people really who never intended to be entertainers or Influencers in the first place, who were just having conversations about Something they really cared about, whether it was a specific passion like Gaming or sports or makeup fashion, there’s so many different fields in Which this has happened? They just talk about them because they really want to Connect with people about you know some aspect of their of their interest.
I created the look at the first moment. Yes, that’s a passion, just like a hobby, For the weekend, so I’d used to take pictures with my mom in the garden of my House and just I share the pictures only the weekend – Saturdays and Sundays, but This is a hobby like because I always have liked fashion. I like clothes, how to Combine different styles, I, like fashion when I was little, I was always looking The magazine’s with my month I create the blog and then Facebook Instagram was My life media like two years ago, but it has grown very fast.
I think, because of The the feeling with my followers, I’m always trying to answer them all the Questions that they have the thing that the most important thing for me is that They look at me like very natural. I can be like this with makeup, but I can also Show them with a bony one here, mine with my hair and a mask at night, or when I Wake up like good morning this is my morning face, so people want to know that Not like more to feel you like, more clothes, not like a model or I’m not Perfect – and I know pretend to be – I don’t like it I’r just Martin and I try to serve in my daily life site.
It was my only passion. When I was kid I was plates okay and then, when I was 18 a doctor told me like You need to stop because you, you have a problem, a genetic problem underneath and It was a big shock for me because it was the only thing besides Studied I was doing in my life and I select how I’m going to do that and then a Door open and say like if you restraint, you work out your legs in the gym with Certain exercise, you may recover your knee and you may keep track the future.
For soccer for everything, so I hung out with Adam, I met many people who helped Me out to understand this amazing world, like Fitness, how it better, how train Harder, I would exercise a million dollar, so that became my my my passion. So when I move here to Los Angeles, any Exercise I was doing I posted anything. I didn’t trust at all in Salem. I just did It because this girl she became my friend she told me, like you – need to do It that’s like okay, she knows better than me.
How is working Los Angeles, so I’r going to do it, but in few times I saw the people respond. The people answered To all the tips, all the questions I posted in Instagram all the stuffs, I Select, oh, this is working. You know this is truly working and I was connecting With people from all around the world, which is fantastic and that in that Point is when I discovered the the potential of insulin, so I took it.
Serious and I’m posting like very regularly like three four times a week: About tips of nutrition exercise, training, lifestyle – I think a lot of them. Had to come to realize that they had an influence that actually could be Commercialized some way, I did it like a step by step and when I was about 50,000 Or 60,000 on Instagram, that was the moment the malls in the top, when I Started like asking for money, of course, because I said I have these followers And I think that this has to be like I went to wind while that was happening.
More and more companies, especially some you know, really forward-looking. Companies started to realize that this was an opportunity to talk to a Demographic, they were having a hard time reaching. What do you think of em as Millennials people who are sort of on the cutting edge of digital technology, They were harder to contact through those traditional media, and so they Needed to figure out new ways to to contact them in ways that felt authentic.
So what we try to do is learn from influencers and learn from people who Are online and finding audiences online and take whatever bit of authenticity or Whatever piece of shareable that they’ve star To the flourishing to create, how do we incorporate that into a brand message in A way that now we make one a piece of content for a brand. It doesn’t feel like A commercial it feels like a piece of entertainment that I really enjoy add Value to my life – and I want to share it with my friends – The traditional model has moved away from what it is.
The old-school Commercial! Thirty, second, to a more you know, digital based advertising, which is What we now call branded content, it has moved from trying to push in a 30-second Spot a product to like, let me talk to you because, as a brand, we understand What you are into and when the content creates this more of a lifestyle content, That is presented by a brand more so than hey. Look at the brand.
But what’s Interesting is that a great social media campaign influencer campaign, if it Generates enough conversation, it then becomes newsworthy and then the earned Media blogs will pick it up. I was brought in initially to manage digital Content specifically for one of our clients, which is Lexus at that time, the Idea was to create a portal for the Hispanic and the American market that Would speak to that consumer beyond just buy this car, or this is our brand? We Really wanted to connect to that consumer.
This is a luxury brand, so at a High level or a lifestyle level, to give you an example, one of the pillars is Lexus called them it’s music right now. Hispanics were very passionate about Music and through people here at the agency, I was lucky to be introduced to Gillian Tia, who was the creator and host Olivia Lexus % stepfather Chris? This is The music show that you know day in the life of a up-and-coming alternative.
Artist and I find when I saw that that the concept was was really organic. You know: pili went from one place to another, one in the vehicle to me. Specifically thinking about Lexus, this is a perfect integration. She is music Lover and she talks to music lovers and there’s a very direct connection. Even Though she’s not a musician, she is a curator, a connoisseur of what’s coming. Up and so her audience trusts her I’ve been very lucky to work with really high friends, Heineken Starbucks Lexus And I’ve been very lucky to work with them, because I think that there are Brands and my brand being la vida really go well together and that’s why it works.
You know: that’s why it’s like. Okay, these are successful campaign manifest you can Have the USA momentum? My content is: very, it’s really like my life, so it’s very Comes are very genuine place. It comes from really connecting with my followers. And showing them what my life is like when it comes to a brand, I really sit. Down with a brand and listen to what their purpose is and what the goal of That contain is, and then through that information, then obviously the concept That, without their will, relate to them as well.
Actually, I think influencers who Are now being mentioned, as you know, the new kings of media and promotion, I think That I agree with it. I think that in the last couple years we’ve seen how Influencers are very important to marketing. However, the one thing that I Will say is that when you look at an influencer, you got to look beyond his Numbers beyond how many people he reaches you know I can have millions of Followers, but if these are not, followers are actually interested in his message.
Sometimes it’s tough to gauge that right and there’s tools that we use in other Production companies that you can see the top influencers and see the numbers And that’s one thing: do you need to meet them, one for personality and two to make Sure that these are actually talking to these audiences, so when we’re advising Clients or when we’re doing research anything we’re finding. Now everyone is Talking about you’ve got to engage people with smaller followings, meaning That they’re trying to find their tribe.
This is me finding the person who I Absolutely 100 % relate to, and I am inspired by and therefore I’m more Likely to make a purchase from them, then this person who’s got a bigger following So, instead of there being the one celebrity or the one youtuber that Everybody knows sure they still exist right. You’re PewDiePie, Michelle Phan Like they’re still out there but what’s more interesting to me and I think more Indicative of what’s new about about influencers and online spaces, In general is that within certain niche communities in leash interests, you have Those kings, you have the person who is not, you know, gods to everyone, but to This particular group of people who love this kind of music or love this kind of Art or think this particular brand of humor is funny.
They dominate advertisers. And marketers feeling, as if an influence or activation, is pulling the wool over The eyes of anyone is delusional. Like the viewers know, this is a partnership. They know this is a brand thing, so I think using the word authenticity People often think like: oh, it doesn’t look like an ad. No consumers know that They’re being paid for this or they’re getting something from it, the FCC Requirements have made it extremely clear that you have to basically beat People over the head with the fact that this is the partnership, the language That the FCC uses that requires influencers to disclose that there have A relationship of some kind with a brand they’re talking about it, has to be clear.
And conspicuous the rule is basically that if your grandma in Iowa can’t tell That this is an ad. You need to be more obvious about it, like it’s, a very low Standard, so when we think about authenticity, it’s not about fooling the Customer, the consumer, it’s about its feeling, like there’s still validity and What the influencer are the same, it’s kind of twofold number one is the Content, they are producing their point of view on life.
You know what is their Personal story is this a product they would or brand. They would actually use. Or be open to, or if not is there a damn good super creative reason? Why and we’re Intentionally disrupting it, you should never try to deceive the consumer. What We see is there’s nothing wrong with partnering with a brand right people. Understand the same way, a television network has commercials right or a TV Show has product placement, it’s the same thing, but the way I like To look at it, it’s almost like, through the analogy of a professional surfer, you Never look at a professional surfer and say: oh you’re, being sponsored by Red Bull, that’s so bad right or you’re being sponsored by Channel Island.
That’s so Bad, you always look at it and say like wow. That’s awesome! You’re partnering with a brand that you really like that you’re associating Yourself with, and so it’s often a win-win cause, I’m very true to who I am And very true to that message: most brands know when they reach out to me. It Definitely has to be not just to win for them, but for me the thing that I’m Always thinking about is how is this one going to be a win for my community? If I Take care of my community and I also take care of the client.
I know it’ll be A win for me yet and if it’s a great match, as I said, and it really meets a Certain amount of criteria, then I’m in discovering that I could make money on All this in, like really Wow it was insane. It wasn’t like you really. You Could just be yourself and get paid for it all right, that’s cool! So I decided to Keep going, keep going, keep going and being myself and trying to be myself and Finally, I came to these past six years.
Seven years, I really learned to discover Me as a person as an entertainer as a father as a youtuber as a fan as a Influence or power Latino, I started attending conferences. I started to pick I started speaking at school. I started getting to know other people. I started You know doing more on Facebook, on Instagram and on Twitter and really Connecting with people and trying my best to really inspire families, kids Fathers mothers to remember that it’s okay B, that it’s okay to have fun! It’s Okay, to be yourself and to not follow trends, to not do what others do, but do You you know so and a lot of brands that I’ve worked with early on understood.
That and I really tried mine to say my ground and to be honest with myself and Try to be real with people 20 comments from the article that I made For my wife, the one that is about about her about International Women’s Day and Her voice being my voice, and I a lot of you a lot of you were writing that I Don’t know if it’s new people, I don’t know if it’s people that have been I Think the primary reason for success for influencers is trust.
They build these Communities in which they’re in the center people subscribe to them and Connect to them and follow their lives in a way that we’ve never been able to Follow people’s lives before even celebrities in movies were playing Somebody else you know the athlete on a field is taking on a role, but but the Connection that you get through something like YouTube or Instagram or Facebook is really banned themselves and so there’s there’s this trusting.
Connection that comes from this sort of mass friendship that they build together. I think we live in a trust deficit now, so we have so much information. We don’t Know how to process it, and so what we look for is trust and what we trust is People and so we look at reviews to decide what movies we’re going to Download we look at reviews to decide what restaurants we’re going to eat at We look at recommendations for which cars we’re going to buy, so we we really Look to people to make almost every decision in our life and so influences Are just one part of that influencers have the level of engagement, they have With their audience, because there’s a sense of friendship, how’s it going Everyone pewdiepie here and bang, welcome to my very first non-game oftentimes Influencers start out just like anybody where they’re just A kid putting a camera on in their bedroom and just giving it a shot, and I Think people really relate to that because they feel like oh, that could be Me that could be my best friend I could be my neighbor.
The power of influencers Is that they have this direct connection with their fans, the fans have been Reading them, who knows for how long, I trust what they say and they follow what Their suggestions are, they have to be a little careful with that power where We’re always looking for what’s happening next and in trying to be aware. Of that and we partner with lots of outside companies to help us be on the Cutting edge coal companies have grown up in this space now, who are Intermediaries between brands and influences I’m 26 years old.
I think I Made it to the fourth splurt under 30 list, just because a lot of attraction, We’re getting in the space we have a few awards and accolades from previous work. We’ve done, and I think as well. The influencer marketing space is a very Young space and has a lot of opportunity for young entrepreneurs to step up Influencers by one of the most talked about words and marketing today, it Started at a really low price point in 2010 and it’s been increasingly growing.
Due to you know, marketers and brands just seeing the value in it and it’s Becoming more analytical in today’s day and age, to where brands are a little bit, More savvy and influencers are also just as savvy as well, because they’re Receiving deals left and right from different types of brands. I think in Terms of, if there’s a bubble, I wouldn’t consider it a bubble. I think I think the Market will always will always work itself out and there’ll always be a need.
For influencers, I think eventually, there’s going to be a point. Where is There’s more of a standard protocol, instead of it being the wild wild west. At this point, there’s no exact science to it. You
Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.
Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.
What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.
I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.
There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.
Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.
He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.
That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.
However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.
But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.
In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.
You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.
So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.
They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.
But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.
So just about two years ago, I put out a article titled “, How to be a style, blogger.”, Definitely recommend checking it out if you’re interested in getting Into this kind of thing, So I rereaded it before doing this article and think that the advice two years later still holds up really well Now, in that article, I talk about the need for defining a reason for Wanting to do what you do And one of the many reasons That I list is to make money, so I don’t take any kind of stance on whether that’s good or bad.
In fact, I think I say that no reason is more or less noble than the other. So two years later, though, I’m going to take a little Bit different, look at it come at it from a little Bit different perspective To me the opportunity to make money doing something like this is a benefit. It’s a benefit of all the work we put in. It’s a benefit of all of the Thought that we put into it It’s a benefit that speaks to the fact that over the last seven years, we’ve created something that people have found lasting Value in that has a purpose and something that has Had a measurable impact on peoples’ lives, The coin of the realm in This space is authenticity And you cannot create a Community around something and I’m talking about a dedicated, lasting and genuinely engaged community, if you’re only doing Something to make money, People will see right through that they’ll see you for who you are And it’s a charade.
That’s Honestly impossible to keep up for any length of time, So that’s my take on it as someone who’s being doing. This for quite a while and who’s seen a lot of Things change over time And the people who have Quote unquote: “ survived” and are thriving. Are the ones who really do have something to say have something to offer? And have something of value to contribute to the conversation So little bit of a tangent Little bit of a rant And for me a necessary prelude, To the topic of this article, which is how He Spoke Style, makes money, So He Spoke Style has four Different revenue, streams, brand partnerships, advertising affiliate and the HSS Shop, And what I’m going to do next is walk you through each One and how it works Brand partnerships, So brand partnerships are Where a specific brand or a brand through Their agency reaches out to collaborate to produce content.
It could be for a specific Campaign they have going on, It could be for general awareness. In every case, though, It is a way for a brand to get in front of an Audience that you have built – and that is specific to you Different brands – look For different things and have different KPIs or Key performance indicators based on whatever their goal is So some are looking for reach. Some are looking for impressions.
Some want engagement, Some want conversion Or it could be a combination. Of all of those things, So the amount you can make On a brand partnership depends on a few things. It depends on the budget. The brand has to work with for marketing. It depends largely on the Size of your audience and, to some extent, a demonstrated history of producing impact and Results for brands in the past. So if a brand paid you X amount of dollars to do a project that was Focused on conversion and you didn’t sell a Single unit for them chances are that they’re not going to work with you in the future.
The most important part About partnering with a brand is to make sure that the Partnership makes sense for you and that it makes sense for your brand. So it’s important that you Have a specific point of view and a sense of what it Is that you stand, for, We are very selective at He Spoke Style about the kinds of Brands that we work with, For example, over the last few years, we’ve had long-term Partnerships with some fantastic read brands, including A.
Lange & Söhne, Vacheron, Constantin and Jaeger-LeCoultre. Some read brands, though let’s call them fashion. Read brands have reached out to partner with us and we have always politely Passed on those opportunities because they don’t make sense for us, It’s not something that I would personally use It’s not the level of product I’m comfortable promoting And there’s been a lot of money. We said no to in that space, But it’s more important.
To only work with brands that we truly believe In because, once again, authenticity is the coin of the realm, How on earth could you Take someone seriously that in one sponsored post or article says IWC is the best read brand ever and then in the very next Sponsored post or article says, MVMT or Daniel Wellington or NOVE is the best read brand ever That’s a rhetorical question. My point is that saying no to things may, in the short term, keep You from making a few dollars, but to me you will have much more success if you build something Around a set of values and play a longer game in that sense, Brand partnerships are currently the largest single source of Income for He Spoke Style, which is why I spent so Much time talking about it And also they are the most Creatively, satisfying way that we make money Next advertising, So He Spoke Style – makes money through ads that you see on the website as well as ads that you see here on the YouTube blog, We don’t sell the space on the website directly to advertisers ourselves.
We work with an ad management company that fills that inventory for us And then with YouTube. We just enable the Articles for monetization and Google takes care of the rest. I am not an expert in how Revenue is calculated, Though there is something Called CPM or cost per mille, that is a metric that advertisers use And then with YouTube. I believe it’s a combination, Of number of views, as well as total, read time, So we make a decent amount on ads, not as much as we do.
With brand partnerships, but it’s a really nice source of passive income that we have – And this is one of the Reasons that when I talk about building a business in this Space that I say it’s important to have a variety of options: In your portfolio out there, If you’re putting all of Your eggs in one basket you’re potentially missing Out on a revenue stream that you wouldn’t otherwise have That’s.
Why, although a Website isn’t super sexy to a brand partner. At this point, most brands are interested Mostly in YouTube or Instagram, The fact that we built and Still maintain a website that a lot of people read Opens up this opportunity that we would completely miss Out on, if we didn’t do that, Third way He Spoke Style makes money is through affiliate. Marketing Affiliate marketing is When you promote a product or give a link to a Product and when someone buys that product or clicks on The link and buys a product you get a small commission on that sale.
This can be done directly with a brand. For example, we work with Dapper Woodworks this way we work with Stubbs and Wootton this way, Or there are several services That sort of centralize everything like rewardStyle ShopStyle, so you’re not having to deal with each individual advertiser yourself. This is a smaller revenue. Stream for He Spoke Style, but again like ads. It does create this sort of passive income that continues to build On itself over time, It is more time consuming to Do to put the links together and search for everything, but I view it as a small way.
That I’m able to get a little something back for the Effort that I put into it. Finally, we have the He Spoke Style Shop, So we launched this Just over two years ago – And it was something that we wanted to do – to create a world around What we were doing and to be able to offer our readers fans, followers and viewers direct Access to some of the things that we really loved and That we really believed in E-commerce is a really tough business with the small staff that we have here, It’s been basically impossible to scale up beyond where we have it now, but again it is a nice source of income.
That we have coming in Now there are some really exciting things that are going to be happening. In the shop very soon We are going to be partnering With Michael Andrews to offer an exclusive Made to measure service and other things as well. It’s pretty awesome. It’s been years in the making and we’re very excited for the potential that it presents to us to grow. And to scale our business, So that’s it! That’s how He Spoke Style makes money Brand partnerships, advertising Affiliate marketing and the He Spoke Style Shop.
If you have questions leave Them down in the comments, I’m happy to answer them. If you liked this article Please give it a thumbs up. Let me know if you would like to see more of this type of article Focused on the business side of this whole thing Don’t forget to subscribe to The blog and hit the bell, so you get notified every Time we release a new article And until next, thanks for Reading and stay tailored, [ Staff, ] Money, money, money, Money money, ( laughing ) At this point, nearly seven
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
Watchers. Hmm talk. Oh yes, look at how small I was. I was so skinny way more hair. You I had here. Do you see that hair right there? That’s proof, people, that’s proof baby. Nobody remembers. Nobody remembers. Can you believe it’s been two years since we started our YouTube blog? Yes and one year since we started full time travel and ever since we started the one thing that we’re constantly asked is so you’re an influencer right? Are you an influencer you’re, an influencer and we don’t have anything against the influencers, but we just don’t like to be identified by that, so instead we prefer to be called creators creators.
I like that term. I feel it in my in my blood. Yes, but once we say that the follow-up question is what’s the deeper well, I’m glad you asked: what do you think when you hear the term influencer for me, I think, of a promoter? Well, there is a product or a service. Is someone gearing you towards making a purchase both influencers and creators, work really hard and they both get paid, but what makes them different is the motivation behind it? If I could compare it, I would say: influencer is more of a salesperson that works on Commission and a creator is closer to ourselves advisor whose motivation is to advise and give an experience with.
That said, for both influencer and creator, it is a business both have a lot of similarities when it comes to business, but what I believe to differentiate an influencer from a creator is the story. An influencer, a story comes from an outside source, telling someone else’s story and every product or service they advertise wears. A creative story comes from within, through all the emotions and feelings of an experience, there’s just a passion that comes from the heart that we try to capture in our lives.
You follow your dreams, the way we follow our that’s right, so you know to do remember to live the life. You want love the life we live in travel,
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
My biggest tip is: how can you engage with people unusual marketing strategies? You probably never heard of hey guys. What’s up, my name is Jade and today you’re reading a article where I asked for your deepest darkest questions about social media, mister me2 marketing, let’s get into it. Basically I’ve been seeing a trend online where people eat food in front of the camera.
Now I know people get really uncomfortable when I do that on my blog they’re, like Jade Weis. Is my content? Well, listen! Sarah! Okay! I am bored of reading the same old tips and tricks about how to grow my Instagram. So that’s why I thought I don’t combine my two favorite things in the world: marketing strategies and cooking to make a cooking with Jade cue, the intro welcome to cooking with Jay.
While we talk about those three topics, alright guys buckle up grab a snack. Oh wait! You could cook with me because today, on the menu we have shamrock shake healthy version. I know st. Patrick’s Day is coming up, so I thought why not make a green, healthy, smoothie? Okay, I’ve been really into cooking. You guys saw my last episode and I literally almost burnt the kitchen, so it’s going to be really good for yesterday, we’re not only going to make something tasty we’re also going to taste tested.
I have my mom with me. That’s going to maybe tell us if it’s okay but under, and we’re also just going to answer your questions, call guys up and do this. At the same time, all right grab a snack grab a beverage and, let’s get started. Hi you’re on the ask. Jade show hi, what’s your name and where you from? What’s up, oh my gosh, I’m so excited. What’s your can I help you help? Okay, so how to reach 16 and 26 year olds and just kind of reach, a specific target group, you know what’s holding you back like, I feel like you know how to make the content.
So you know: what’s the one thing you feel like you’re missing, there’s another thing: marketing yourself and just putting yourself out there and getting those followers like. Let’s, let’s go from the top, you make relatable content for a younger audience. Have you ever thought that a 16 or 26 year old, maybe made their Facebook count in 2010 when they were 13 line that or 20? What I’ve had a lot of times? Is that a lot of people forget to consider that on Facebook I’m technically 27, like I’m technically 50 years old, I’m so sorry, seventeen right, maybe do you think maybe say the audience is like lying their age or you feel like you’re, still not getting the right Enough target demographic blog Scottie: you want Jessica that goes to high school or call it okay, yeah yeah.
So I want you to know: let’s go back to the table both like you know, Gen, Z or millennial, so like how do you find your favorite influencers? Where do you go to find them, so you, like skincare? Why is that you have bad skin recently or super hormonal? So let’s go back so someone who’s younger, maybe needs to find skin care tips. So you go on hashtags. Do you go on YouTube as well or no okay? I hate just call myself Gen Z, but people who are gems II.
They don’t they hate being bombarded with ads like you can’t like their photo and they come back as gen Z, hates it when you like. Just kind of go up to them right there, like they cringe if you like for like or follow so off the bat. You know that doesn’t work right people, it doesn’t work like that. The only way you said to get someone like us to care is, if we manually search it. So are you making manually searchable content, for example, what I would do if you want to make searchable content? What I would do is kind of use keywords that are popular.
So if it’s Seoul Korean fashion, that’s possible, use that in the title and then make a article around it. I don’t know if you realize but photos aren’t where gen z kind of migrated towards what I would say is people can discover you for your articles or helpful content and then they, like you for your selfies and content. Are you primarily posting selfies? You do a lot of just random lifestyle, so it’s one day putting sweet self photo another.
It’s like actual sonic got it yeah, so right so that the thing Gen Z just like he doesn’t give a shit and they move so fast when we scroll. I can’t I hate referring myself to Jessie, but you know I mean it’s like I feel so old, but I’m like literally that so yeah I mean maybe be baby. This is what I recommend if you are ever, can hear us on how to read your reach or 16 to 26 year old audience. All you have to do is realize that we fucking hate getting bombarded.
The only way is to make searchable content, and how do you do that pick? A keyword, use ubersuggest and play around with making articles less pictures for discovery, and then maybe they can fall in. Let’s go back to your goal. You want to track more jay-z. So do you care if your favorite influence our talks about too many things there you go, so you can only do what you just said right there, because I think I’ve become super important.
The answer is, I don’t know, I’m not really a genie. I sing is to start with one. You can always add on that’s why I would recommend okay, alright, alright thanks so much for be on the show. I love you so much and hope every day. Alright guys that was really fun, be you’re, so sweet, I’m sure. So what I was just doing, we’re making a smoothie I put in here ice frozen banana avocado and spinach and mint mami.
Think it’s a little good. It looks appetizing. I don’t have enough milk. So, let’s see we have enough milk father, you guys, if you’re so far, I’m enjoying this article make sure you give this article a like and subscribe, and comment below what recipe I should make next. This is way too boring and healthy. Maybe we should spice it up a bit and by liking this article, you, let me know that you like it, because if you don’t fuckin like it, I’m not going to make it because that’s it guys! No empathy super important.
Oh shit, there’s still a banana inside. Let’s give a taste test, there’s literally still putting it inside. Oh so we have our smoothie, I like to top it off with some cacao, nibs and then we’re going to go to the next phone call. Cacao. Nibs are super high in antioxidants and it tastes like chocolate. So so I’m going to be sipping this throughout the article and so alright Cole number two hello hi.
What’s your name, my gosh beautiful, do you feel like no one’s engaging with you, because maybe in India, it’s just not they don’t want to support as much your content. How do I get people to engage when people don’t right? So here’s the thing I think, there’s a few flaws. Why do you think that? Why should people care to give a comment like? Why is it so important because think about like this there’s so many people, I’m following your falling, probably wanted people on Instagram? When you comment on someone like when you personally comment someone’s picture, why do you comment? Okay? So let’s go from there? You can’t because it’s relatable to do everything right.
I post my pictures as well like I get likes, but not as much and I don’t get comments from people I don’t know, I won’t engage with them and build a relationship there. I think it’s not important for you to think about how to get people to engage with you. My biggest tip is: how can you engage with people? How can you be the one that’s going out there because here’s the truth, have you tried to comment on other people’s photos that, like your photo, is like when your followers kind of like, engage or like a photo? You kind of DM them and say hey thanks.
So much for liking, like are you being the ones that are engaging with them, rather than expecting for them to engage with you, so you get likes, but you don’t get comments so have you DM the people who liked your photo thanks so much for liking? My photo, if there’s anything, I can do to make better content. Let me know alright, try it out. I just think that why why should people care, but honestly sometimes I feel like I have a big stick up my butt and I’m thinking I’m the best.
When really people are busy – and I just want to say hey – you don’t have to comment, because my personal thoughts are: why don’t you reach out to them and if they kind of come back to you, then you can see them comment more frequently. Try that try! It out try it out, do yeah me if it works, and I hope you have a great day, as you guys might know, I’m so obsessed with my data like to the point where I announce noises every time I wake up like Chevalley.
Did I love you? Should well, my problem is when you think people don’t age with you don’t be in that mindset, engage with people first and then they’ll come to you. Why should people give a shit when they’re so busy? And second, I just feel like we’re moving away from a connected economy, and what does that mean so I’ll, maybe make a whole article about this if you’re more and more interesting a comment is such a one-way interaction right like when you comment someone’s photo? It’s like you, don’t really get that love or that kind of communication back, but I think we’re now migrating tourists and it’s instead of being connected or followed we’re going to have more conversations so DMS, you know a little weak phone, calling your followers like this.
It’s going to give you so much more of that engagement. I think so much of our corruption or our minds are thinking that engagement or comments. It’s not comments are literally it’s just a one-way wall, and it’s just boosting your ego at that point right. If you truly want to build account that inspires and influences people, you would go out there and have that conversation. You have a two-way relationship.
Think about that and marinate all right guys. We have one more caller. My mom is going to try my drink. Try it mom. Let me know how you feel it’s good. Oh you like it. Okay, you can have it. I love you mom. Some of you guys might know, but I’m currently visiting home. I go back and forward from LA to Portland Oregon. Let me know if you guys are at Portland or LA probably do more meetups in the future, but I loved talking with you guys, I’m thinking to really settle down an ally sometime this year.
I go back and forth because I’m 17 years old so like I, how do I say without being like a little bit, I’m still reliant on some things or my parents like car problems or insurance. So what I turn 18, you guys when I turn 18 we’re going to celebrate. I finally can book an apartment or a book hotel. I can drive a car. I can get my license like we’re going to have a big party. You guys, I’m not sure what I’m going to do, but you’re invited so make sure you subscribe.
If you want to be invited all right guys. So now we’re going to go to the third caller, wrap up this episode of cooking with Jade and make sure you stay to the very end, because I have a feeling that this is going to be really good all right, so we just talked about paid. Let’s talk about free options: if you want to get free options, what I would do is build an audience journey, so kind of start from the top like when you personally find your favorite artist.
How do you discover your favorite artists like? Where did you find your favorite musician? Okay, perfect, so there you go, there’s no way, I’m an artist. If you want more artist tips, I have a friend named Edgar Sandoval jr.. He has a youtube blog I’ll link it below guys if you’re reading. But I know that when he was telling me when he got on distributed like on when he got on, discover weekly or it’s all like algorithmic base.
So regardless you’re going to have to cold email sounds like to me awesome. And then you told me that when you find them on Spotify, then you kind of look them on Instagram. Is that the way he goes a brand journey? Yeah? Yes, so the brand journey is what you just said: it’s having the awareness converting them to the middle of the funnel, which is your Instagram and then converting them down even more and kind of being mindful of keeping one strategy at a time.
So when I say brand journey, I mean like literally building out of roadmap. What I would do is literally fake. Okay, go on like apples, screen, recording or like just go on your phone and just try to like mimic how people discover you so pretend like you’re like it’s your fan and you’re on Spotify, you find them. Then you click on their bio for the Instagram, because you love them so much and then you’re scrolling.
What do you look for so when you’re building your brand journey? It’s just keeping mine there’s like typically three touch points. When people discover you, awareness, consideration and conversion. So kind of recreating that, for your own brand, is super crucial to kind of keep in mind what your goal is for marketing when you’re building on your audience journey map. If I were someone who was on Spotify trying to find you, I would want to see more photos of herself, because I have that connection already now.
If your audience journey map is a shout out, then I want to see more like cover, so you got to be very careful because the answer is not what I think it’s what your audience thinks when they’re going on the page. What are they looking for? Typically, people who find you in a playlist they want to see who is who are you like? They don’t see the face right, you’re only listening to the voice, so maybe they want to see more of your personality and stories.
However, if you’re doing the shout out route, what I would say is like I want more of that cover I just signed up for because you’re good. So I would say here’s the thing there’s so many things you can do. What I would do is for one month at a time you pick one audience through an app and then use a be test. We gets the best result. Audience always wins, bro all right, I’m here thanks so much for calling in.
I hope this is helpful. Oh hi guys, so thanks so much for reading today’s episode, we had a little technical difficulties. I’m really sorry, if you want to be the next asteroid, show all I’m going to do is comment below, and I have sign ups in the description box. So shout out to the comment winner to comment on this post to be feature. The next episode, if you want to be a next comment winner comment below and let me know what I should cook next actually, please let me know what I should put in X because, as you can see, I would give it 5 out of 10 stars.
So would you give it mom 5 out of 10 stars? Ok, so we’re not doing so well I’ll, see you guys on episode, 2 for cooking with Jade and thanks so much for reading. I love you guys so much and peace
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.
So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.
If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.
What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.
So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.
So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.
Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.
Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.
Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.
So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.
With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.
So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.
So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.
So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.
So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.
Free crash course go down to the description, but and sign up for the EECOM success blueprint today for 100 % free before we close the doors and actually start charging people for that very program, so that any further do I’m wrapping up this article and I’ll be Seeing you guys in the next one
Alright, guys Jesse, unlocked here, welcome to another article, and today we’re going to be going into a massive overview on. How do you become an influencer like what does it take to become an influencer and contrary to popular belief? I know that a lot of people think that you know I thought it that you have to have this massive following, like Tai Lopez like Gary Vee like they are influencers, but there are really really big influencers right.
Just like there can be a band. That is, let’s local, it’s indie right and then there’s major pop sensations, like you know, ariana grande Demi, Lovato, all those people right there. Just there they’re influencers, you know they’re they’re known they have a group of people that follow them, but they vary in size. So you’re going to have a similar experience as you become an influencer and as you find what it is that you’re passionate about what it is that you want to talk about.
What’s your message, what are you trying to share because that all factors into becoming an influencer? So, let’s get into the first thing now. The first thing is really building a following. You know – and this is where knowing yourself and knowing what you’re passionate about really comes in handy, because you’re going to want to know who it is that you want to talk to what’s your message. What are you trying to share? Because, as you realize this you’re going to know that you’re not trying to attract everybody, you’re not trying to like bring in the bringing the world to your doorstep, you’re trying to bring the people that care you’re trying to bring the people that actually, you know, resonate With your message, because, if you you know, if you talk about music, if you play guitar and you make music and you want to show other people how to play guitar and why playing guitar is awesome, you know and the the the variations of ways to play.
Guitar you’re not going to want you first not going to want someone that, like loves the drums, because they’re going to be like nah man drums are way better than guitar and then you’re just going to have somebody fighting with you the whole time. Instead, you want to find other people who are passionate about that thing. They’re passionate about playing the guitar. They want to learn how to play the guitar.
These are the people that you want to bring in your circle and be like hey c’mere. I have some cool stuff to share with you and they’re going to resonate because you’re speaking directly to them, so that’s going to be. The first thing is just to realize that, like it’s, it’s really more of a giving thing. It’s not so much about you! It’s about them and you’re, looking to figure out like how to really craft this building this hub this spot.
For that audience to come to you, so you can kind of bring them in and be like hey. This is a safe spot. Come hang out meet other people who are into this too I’m going to share some cool stuff with you help you accelerate your journey and your it’s going to be a great time right. So that’s going to be the first point, so you’re going to be looking to build a tribe that is into the same stuff that you’re into and we’ll get into it in other articles as to how you can really narrow this down.
But that’s part one. That’s the main focus there now main. I guess part number two is after you really decide who you’re talking to and who your audience is and what that looks like for you you’re going to need to craft some content around what it is that these people need help with, and it’s again this has To come from a very giving place, it can’t come from this ego place because I know when I got started, it was kind of like well.
What do I want to learn? What do I want to share like? What do I feel comfortable sharing and talking about right – and maybe you have this experience too, however, when you’re, when you’re becoming an influencer and you’re you’re, really stepping into this role of more an educator and you’re? Looking to this like okay, this is my tribe. You know when you become an influencer you’re, not to sound intimidating, but you’re, really you’re.
Stepping up you know you’re stepping up and as an influencer you’re coming forward and you’re saying know what I feel like there’s a place that isn’t being done. How I want to do it, you know, I don’t feel like this audience is being served. The way I think they’re being served and that’s why you’re coming up and that’s why you want to be an influencer right. Is it so you can you can help people see the things that you see and understand and maybe find their own passion in what you’re teaching, like that’s the beauty of being an influencer, so in order to really reach out to them and grab them and grab Their attention and serve them, you got to put out content, that’s relevant to what they’re trying to learn and what they want to do and what their goals and dreams are, and the area that you’ll find is the easiest way to create.
Content is looking at what are their challenges? You know what, when you go on, like let’s say forums and we’ll go into more detail, if you guys are having trouble with this part, but you’re going to want to go into like Facebook groups, forums reddit’s like sub reddits YouTube blogs, you’re going to want to See what people are talking about and, more importantly, not other influences, but look to what the people in the comments say, and the people in the forums and people in the groups cuz.
It’s not the ones that are sharing successes, it’s the ones that are asking questions. It’s the people that are in those groups and they’re like how the heck do you do this? How the heck do you do this? How do you do this? How do you do this? I have a problem with this like if you go in there, you’re going to find a ton of people with some unique problems and some problems that you’re going to hear again and again and again – and these are the questions – these are the things these are – the People that you’re going to want to talk to you’re going to want to create content that helps and solves their problems.
So this is really going to help you build that audience that you’re trying to by creating content that’s very relevant to them. So we’re going to go straight into the third thing now. The third thing is: really: you know you have your tribe that you’re building you have the content that you’re putting out and the third thing is going to be engagement and the way that we were going to do this is is multiple ways, but first we’re going To keep it real, real, simple anything you put out that gets some form of likes comments or shares engage with those people.
You know whether it’s just a response and they go hey cool image cool. You know you know PDF whatever it is that you create, like. Oh cool post, whatever they say if they even just like put an emoji face, you put an emoji face whatever the response is just respond to it, because people want to feel understood, people want to feel like you care people want to feel like they belong. If that makes sense – and it’s it’s, it’s really something when and maybe maybe you’ve experienced this too.
It’s really something when you know people respond back to you, you know you you leave a. It does take a bit to write a comment. It takes a little bit of energy, a little mental capacity to stop what you’re doing you know, pull up the keyboard if it’s on your phone and just type something out like it does take energy. But when someone recognizes it and they go, and you say something like oh cool photo and then go hey thanks for checking it out.
You’re, you look at it and you go. Oh that’s! That’s kind of cool. You know not a lot of people do it. So you want to be that person that actually connects with the other viewer or with the other, the the person in your tribe. Essentially that checks out your thing. You know and joins your group and and checks out what you have to say and they leave a comment and you go all thanks for checking it out.
It does something it really kind of creates this. Like this, this gratitude, I don’t know it’s it’s hard to explain, but people want to feel understood. People want to be, you know, noticed, and I’m sure you guys have noticed that, maybe even in school, like you, you know you didn’t really get along with a lot of people. Maybe you felt isolated and what was it like when somebody you know just reached out to you and was like, like hey, you know, cool shoes or hey man, cool shirt like it’s just it’s this feeling of positivity and giving when you can actually like you know, Connect with that person on the other side, because not enough people do it and you will stand out so quickly when you are that person who does it as much as you can you know, obviously, as you grow the following and there’s more people commenting it’s you Know it’s a little harder to keep up with, but do your best like you see a leg, and you see somebody comment on your thing, be like hey thanks man thanks for checking it out, you know really appreciate it.
They’re, just they throw an emoji, you throw an emoji, but just respond to it. You know it makes the other person feel real good, so respond to comments. You know if you’re on Instagram be sure to like a bunch of people’s content and that’ll kind of help engage your audience. You know and they’ll notice that you actually take the time to like their stuff. You know so, if you’re liking some of your followers stuff.
That’s really helpful if you leave comments, that’s at a bonus point right there, but really focus on your hub, because otherwise this stuff gets really overwhelming. So when you post something and people leave comments, comment back, you know like their comments, whatever it is just really maximize that output, so do the same for YouTube articles, if you’re already making YouTube articles we’ll do that in another article, no, no worries there and Facebook.
If you leave a post on Facebook and people, you know respond to it, they share it just make sure to reach out to them and either PM them a private message or on the on the comment thread, just leave them a comment be like hey, thanks for Checking it out, man really appreciate it cool. Well, that’s a massive massive over.You overview of how to become an influencer and and what it means to be an influencer.
So just a quick recap: let’s bring it all back to one you’re building a tribe and this tribe is like-minded people who have a similar goal or they want to improve in the thing that you’re teaching so that step number one is building a tribe step. Number two is putting out the content like what problems is that audience having, and can you help them? What can you put out there? That’s going to be a valuable resource for your audience step.
Three is engagement and you’re going to want to talk to your audience. You’re going to want to respond to your audience and you just want to show them that you care. So that’s the recap. That’s the value and if you guys, are curious about learning more about becoming an influencer, I’m going to be posting more articles, but go ahead and also check the link below we have access to a a chorus buy through familiar with Ryan Hildreth.
He just put out this really kick-ass course called influencer evolution. So if you guys want to learn a little bit more about that, go ahead and click the link below and it will help you out with that so cool guys on that note, Jesse unlocked go! Take some action becoming an influencer and you guys are on your way, so I will see you in the next one bye. You
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It means you’re under valent yourself. You don’t know what to measure. When you don’t know what to measure girl girl, you’re going to get run over by truck alright guys. You seem to really like it when I talk about social media growth and doing my makeup, so we’re going to do that. Hey guys, my name is Jay nice to meet you. What’s up welcome to my blog today we’re talking about influencers and brands and how to properly price yourself.
This is something that I’m so passionate about as influencers. Maybe we don’t price ourselves enough. We don’t know how much we charge I wish we should charge. We don’t know our value and as a brands, we don’t know how to come up to these influencers. I kind of make this small little thing happen. I think it’s important to finally bring justice, so this is different than most other youtubers they’re going to be like.
Okay, you subsetted see how much you charge. Okay, no, no, no guys need to understand the number one problem we’re going to go over is finding and communicating the right kpi’s business. This is called key performance index. I don’t know that term. It’s about to get real freakin repetitive up in here a little bit of background if you’re curious, why I’m talking what I? Why I’m here, my name is Jade.
I’m an entrepreneur and I’ve been helping people grow on social media yeah like the if you’re curious, to know a lot of the knowledge I do have his first-hand experience. This is not some well. No. This is first-hand experience. My family owns marking agency working with two to five million dollar revenue brands anyways, if you feel like an influencer and not knowing what to post, not only what to price yourself, how to come up to brands or on the reverse you’re on our brand.
And you don’t know how to communicate to the influencer, make sure you give this article a like and subscribe this blog if you’re excited to just dive right in you know what this is hella value right here, hella freakin value, all right, I’m just currently getting ready For a coffee meeting, and then I have a few other coaching calls. So if I look a little crazy, I’m just playing with makeup, let me let it be: let it be grace the way this article is going to work is first, I’m going to tell you guys a story to really give you guys some context.
So you really understand it. Sorry, if I talk a lot, it’s just really for your own benefit and I’m going to go into how to price yourself and then, lastly, I’m going to go to how to negotiate and keep going with brand and the benefits hey. The car also I’m going to eat and drive. If this is what do I favorite things ever, it’s dairy-free ice cream looks like this dairy-free and beautiful. Don’t you worry, I’m getting into the meat the core value of this article, I’m just going to eat this? Okay, so what I did is I took some of your GM’s and put them into question.
Okay hold up. Is that chocolate on my lips, a hack, I’m such a mess. I have truly apologized. I think one story I did what at all was just one that kind of got me a little bit mad. Why I wan na create this article like it truly got me upset like have you ever like burnt a pissed off, but then you started thinking about a mourning. You started overthinking and then you were like really pissed off. Think what I hope.
What happened was just actually was a few months ago, I’m Brants occasionally send me emails through my personal brand. They would have sponsor great right and I was responding to a few and one of them started off good. It’s a brand that I can’t do their neighbor non-disclosure, but what I do know is this brand was selling a product. It was a subscription model, it’s kind of like Netflix. You know like their monthly subscription model product.
I think monster days I was like cool cool. Like I was agreeing with everything they’re saying, they’re sending me their product now, what really come each throat office after I said. Yes, they felt like they had to undervalue my my audience and my skill. So they started asking for more saying: okay, that’s not enough! They were adding more and more on top of it, and so I couldn’t have enough. They were literally asked me to link this product like this.
Also use this okoto so make multiple posts, and I feel like there’s a limit. You can get free products forever and ever but there’s a limit. So, oh okay, so what I’m going to say is but the story with a subscription bottle brand. I just realized there. Everything is fine, you can charger self. Whatever you want. There’s no rules. You can barely you, don’t even have to listen to me, but there’s a limit.
Oh influencers on your freaking employees, I’m going to do whatever you want. You have to treat you with fairness, which brings me to my first languages and I think brands going to do their research. So many of them – I don’t know if you guys saw xx. Some of them are just like. I love your gotten so much. I love like your fashion, and it’s just so generic I feel I have brands, did their research on influencers and, if ones we actually feel like they they weren’t cared like.
I don’t know if you guys ever get some random-ass emails, but they weren’t. They were personalized. They weren’t for you. It was a vast distribution you’re like a big company. Then I get it, but a lot of you guys don’t give money. I know a lot of your brands out there. I know have no money you’re, not so treat your filter as well and make them feel value. I’m telling you, when you make your team feel a value and they will promote your product.
You can sell brands to your research. I think it’s also needed a better KPI know. What’s a KPI, you might have KPI stands for key performance index. This is using every business. I think that not enough influencers know what KPIs worries me. This is what you’re going to make money off of they’re, not going to make money off of the likes sulloway’s that you have to know your value and wherever you please say you have to be strategic.
For example, I worked with a brand and you like them and they’re going to pay you per view. You have to know, that’s your KPI, your key performance impact, but you measure success upon that could be like that can be followers, but that could be legitimate sales, but the fact I’m not enough influencers know what the KPIs are. Is scary means your undervalue yourself. You don’t know what to measure when you don’t know what to measure girl-girl you’re, going to get run over by a truck people are going to take advantage of.
You say my brand. It’s all I going to do is just take. Take take as much as possible. So you have to be good fair. So that’s what ever attempted to know your KP honestly. This is not something the tutorial. If you guys want. I can do a whole article on how to provide yourself cusp influencer. Just let me know in the comment section: if you have any questions, let me know I’m really here to help you regardless.
I just don’t know if you’re so far enjoyed this article in this article, like I truly appreciate it, it’ll be the world to me. Comment below her attention is my oxygen, so something’s up accrual back to how to price yourself in general. I think a keep after everything. So what I would do is take your KPI, an example of what could be followers right. Your followers are giving to Braille to do comments and share it’s, not even that ego so due to the sales, if you do, how many sales are you bringing to them? So you pick one and the suppose this I can go into the steps later, but you want to know how many true fancy companies just do simple, math, ready, ready.
Okay, take the number of two fans you have times the average cost of the product you’re working with equals. How much you’re up to charging up the key word is up to ransom. Do your research make people feel value and influencers know what your value is simple as that and don’t ever under face yourself. I would have actually finished this conversation, but we’re going to go meet Brett at first, I’m going to show you guys he owns my sock company, hey guys in a second stay tuned.
You guys know where we are. This is like my favorite coffee shop right now called Oracle coffee. I ordered my latte and I like this place because look this drawers are metal they’re like metal, save the environment. No straws are horrible for the environment. There should have worn a bra with this outfit. Like I’m going to flash the world, I don’t know why just okay, everybody out of my vlog I’ve, never been in a vlog.
Hey guys, I’m here with Brennan. What do you do? We take white socks and actually fifteen okay is that these are Jade. Socks supports your fine. What you for this picture, Instagram wow yeah, I think, wait. Wait! You’re like a size, 9 yeah, missing shoes, I’ll put a pop time right here, all our Brennan, okay, listen! I just found this fidget Birkin spinner in my garage literally my parents. Not let me get a pictures better when it was cool and trendy, because about stupid you know chief asses and now found one thanks.
I’m really happy okay, so today I’m going to crap off this conversation for earlier. I think this leaves us with one question. I think it’s just what, if you’re too small, for a Brit, what, if you’re too small bits for this or what, if you don’t have any more followers? What, if you just don’t, have any much like foreign influence there. You know, and you just can’t be an influence if you don’t have like some followers like janitors question, I’m going to backtrack a little bit.
I think I saw I mean Brendan. Had coffee, not really. We actually just had outside and talked didn’t get coffee, but um, but I wanted to say was: I think he and I were talking just about starting your personal brand, and one of the questions Vernon actually asked me was like Jay would have like this YouTube thing. Doesn’t work or does it lose credibility if you do YouTube and like got bad reputation? What if you lose followers what, if what have you lose just? What have you is? The thing I have to just say is you guys have to realize what you’re doing with influencer marketing being in brand is basically entrepreneurship.
You got ta be able to take risk literally the word entrepreneur. Entrepreneurship means risk risk risk equals willing to fail. A lot of you guys are trying to like sugarcoat buffer this like okay. Let me like minimize my chances actually just finishing up a coaching call with one of you guys, one of my students and I think, she’s just asking how to like safety jacket around my results, and I want a clear direction.
I don’t got a clear path if you wanted a clear path: go get a job. You chose this path because you want to clean your own. So don’t act like this is so easy. So what I’m going to say is what, if you’re too small or what, if you have enough likes or what, if you fail, you build a bridge and get over at Karen. I’m sorry I’ve been hanging on to Ryan a lot and then we just been saying Karen. I don’t know why I can pick these names.
Oh is a Karen or Susan. I think too many people have the what-ifs and they don’t start. So I guess, if you’re too small of an influencer think about your KPIs, are you measuring the right thing? Brands don’t give a about how many followers you have they care about the attention you hold? How many people are you actually having the attention of? Because you got to know, know these things Millennials they scroll, fast or Instagram.
Just because someone likes your photo doesn’t mean doesn’t mean you can do it all over any sales. You have to know your value first, you have to be confident on what you do. Take a risk and don’t look back just you know, move forward. If your brand says no move on boo, Karen there’s a thousand other brands, you can email. This is a numbers game. You try one who wants the next, that’s what you have to keep your PR list full.
So this brings me to my last point: if a brand rejects you do the following, get over it you’re going to have to do this over and over again, if you can’t take a slap in the face get the out. This is competitive and you need to build yourself some confidence and armor, because nobody wants to follow anybody that doesn’t have what they want. People will follow someone because they won’t have the lifestyle they want.
They have something they want if you’re, not confident in the product or selling, especially and just if you’re, not confident in your product. Your own articles, your own content. No one wants a follow. No, you need to love your product. Love yourself love your own account of what you’re selling with a brand. If you don’t actually love it, you’re not going to get that sale, stop mentoring. Kpi is y’all.
I’ve got tired. I actually just want to leave this off on a positive note, and just let you know I’m here for you, I just I don’t know why are reading this article. Sometimes it blows my mind that, like thirty five freaking thousand of you are here reading me, you guys are amazing, and all I want to do is keep creating content to help you as much as I’m busy with my own business, and I actually just posted a Podcast about the similar topic about failure and losing likes check it out.
It was one of the best pot guys I ever made, and some of you guys have been damning me like crazy that you loved it. Thank you go check out the podcast and the links below. So that’s the comment. Right now sure comment on the supposed to be beach for the next up. This look at you guys in the next one bye,
Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!
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