Tag: BrandMan Sean

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Online Marketing

Why Influencer Marketing DOES NOT Work – How To Fix It

Let me break it down start back. Historically, most of the time people say a a good influencer is not just someone who had a lot of followers. That’s right. It’s somebody who also has this engagement.

Don’t just look and see if they have a lot of followers. Do they have engagement? Now you know they don’t have fake followers now you know that their followers actually cares about them and those are the people that you want to follow up with. That’s pretty much become the agreed-upon thing, but there’s one step further people. I swear it’s one step further, that a lot of folks are missing. Straight-Up engagement does not equal influence, that’s pretty much it engagement does not equal influence.

What do I mean by that? Well, you know what first, let’s rewind back for a little bit of story time. Yeah I had his homegirl his home girl who’s, throwing an event and she was so excited. She had this host. That was a IG and no one, sir, when I say IG influencer, I’m talking about this person had a hundred and fifty some thousand followers Real Talk. Real followers, because these people were engaged matter of fact she was super excited because person was so cool that they start posting her event pretty early and then she says Shawn.

I really want you to come to this event like for real for real. Come to this event check it out, and I said: okay, okay, I come out to the event and I get there late mind you – and this is what I see I see about 15 people in the whole venue, including myself, including the probably about five artists that Were performing and their friends and the host, why was nobody that interested in coming to see this person, because that person was not an influencer, at least not in that way, being an influencer means being able to actually influence people in their decision making having a certain Level of trust, this person – I believe, if I remember correctly, was basically like a local media and they had got them scared going if people were going there to their page to laugh, but they weren’t going to really see what this person was about.

There was no buy-in as much as people hate them Kardashian a lot of people hate on her there’s a lot of people that look to her for influence. Alright, they look at what she’s wearing they looked at the lips, the button, all them things so keep this. In mind, when you pick your influencers for your campaigns who you’re trying to pay, because you can end up wasting a lot of money, paying somebody who has views and engagement but zero influence, there’s a lot of people that I know that I’m cool with or I Might even pick up the phone if they call, but I’m not really checking to them for what shoes they’re wearing right jay-z has a lot of influence right, but nobody’s really looking at his sneakers, at least not on the level that they might be looking at Kanye’s Sneakers right, this is just one specific category, and this is very important for you guys to consider for your music as well.

Jay-Z is obviously the influential person but they’re not looking at him for fashion as much or looking at Calle for fashion. As a matter of fact, people are now looking at some pretty ugly sneakers, just because this Kanye, like the ladies, I know some people might disagree, but the ladies TV collection type stuff mmm, but people are buying. So a great example is a homeboy is a rapper. I’r not going to mention his name or anything like that.

He went to the page of a very popular dancer named kid. It agreat that kid is that Nick, like kid, it can dance his butt off he’s dope. However, I told him Brett, don’t pay buddy to put your music on his page and dance to your music, and I tried to explain it beforehand why it would not work. This is why I said yo people go to his page to see him dance. I know. There’s a lot of views on his articles, but they’re going through his page to see him dance they’re, not really listening or caring too much about the music.

That’s in the background, they’re just reading his dance to the beat, so his influence is more so dance based. There’s probably a lot of dancers, they love him and can be influenced by him. Read his moves, but because he’s dancing all the time and that’s what’s on his page, no one’s really going to hear the music they’re just want to see him dance again. The same thing for a lot of these pages, where they’re twerking all the time, I’m sure people throw money at him all the time.

However, people are not really checking the twerk pages. It’s work they go on for the booty. We know what people are going for. Well, they’re also people who actually like twerking study and they wonder damn you know, twerk do sales and then looking at work move whatever. But point is people are not going to those pages for the music? That’s being listening to. You might have some people who drizzle over and actually want to listen to your song and they really get caught by it.

But it’s nowhere near as impactful as going to a different page where someone actually has influence and they’re not diluting their brand. In a sense of the music that they might listen to now, the same artists that I told to not use kids agree also saw amazing results, and this other campaign that I mentioned right in there’s these girls he got posted on the girls page, had nothing to Do with them actually dancing to the song or anything like that, they were just kind of listening to it.

In the background more so, however, these girls do not post music all the time. So now the people who are following them – and I have some – were influenced by him when that song is played by then they think they actually liked that song. So now these people that I like liked this song, I want to know more about that song. What makes them think that’s so great, but if I’m just dancing the songs all the time, that’s nothing to do with whether I like the song or not.

You don’t really think that I love this song, just cuz, I’m dancing to it. But if I did a song on one of my pages – and I was just like yo – this is the best song ever and people never see me. Talk about music y’all are going to probably listen to the song, because I’m usually talking about artists campaigns. I’r not really talking about this. Is my favorite song on this blog. It’s the same way, you should look at everything there’s context.

So not only is it followers engagement, but then you want to look at influence and influence has multiple categories. Right influence has first, two people actually look to this person and actually make decisions or see value in this person’s opinion, and then the other layer is when you analyze these people and their pages. What likely is their influence faced towards like? Are they influencing other people to dance or are they influencing other people to dance to specific songs? They just making people laugh and if they are making people laugh and they can they do a article in a unique way where the song seems so enjoyable.

They want to check that song too, like there’s so many ways, and so a little bit more nuance than just saying this person has followers and engagement. I had to put that out there. Maybe one day I might go deeper with very specific examples or some things like that. I don’t know, I think, that’s specific enough, because there’s a wide range of you guys who have a different scenario. So you kind of use it for your own situation.

But I would like to know what you guys think. I hope that was helpful, but other than that be like the article go ahead like button if it like he might as well share it and if you’re not subscribe, you know what to do. He dare subscribe.

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Get Your Music Played with Feature.FM

From now on, and today I got a music resource, slash tool called feature FM. Some of you guys might have heard of this I’ve heard of a good minute ago, actually through a lot of clients having success through it, which made me want to look into it.

More didn’t want to do a article until I had personal time to go in and do my own campaigns in the back end, which I will be showing you in this article, and I also have a cool way for you guys to get 500 free plays on The platform, but I’m not going to talk about that to the end of the article either, because I want to make sure I go through basically what it is, what I think the best ways to use it are.

Let you guys decide whether or not you’re using the platform from there, but first, let’s talk about what feature FM is now the way they describe themselves is, basically, they say: they’re reaching music fans while they’re discovering music and that’s super important. What I love about the platform actually, but what I’m going to go over in this particular article is two different versions of something that they call sponsored song campaigns and, in my mind, is so powerful because it should be the future of streaming campaign marketing.

So what that basically is is when they say that you reach music fans while they’re discovering music. Imagine you’re listening to music on soundcloud or listen to music on Spotify in particular, something like that, while you’re listening in songs, maybe an album finishes, they usually go into other songs right. They can make your song one of those songs that on Spotify will get it to that, but that’s basically how it works.

It’s organic is natural just how these music stations are basically like radio stations like Pandora, and things like that. Your songs will be one of those songs that begins to play and it’s the full song – it’s not a snippet, so it plays just like any other song. Maybe that’s why they call it feature FM, because it’s like a regular song on a radio station. I don’t know that maybe that’s where it came from, but it’s super powerful, because when someone hears the song, their interaction from there is based solely on the music, as opposed to maybe a Facebook campaign, or something like that.

Where you battling all this other stuff, you got means you got so many articles, you got people’s Facebook statuses same on Instagram and these other websites, it’s just the music, is auditory and your song is actually the only song playing just like the any streaming service right. They play one song at a time, so those of you decide to use something like this. I hope their music is on point now.

Let’s hop right into the back end of me doing one of my campaigns, I’m going to switch to the screen share of you for this all right everybody. This is basically what the back end a feature looks like I’m after you at an artist or two. Now me, I am NOT an artist obviously, and I’m not going to be running campaigns trying to advertise the you know: YouTube advice, articles on a playlist, so what I did was basically say: hey, I’m going to put about $ 160 into this, which artist do I Want to get, I got an artist that I work with many on emo I’ll.

Tell you guys more about that situation later, haven’t done anything as far as big campaigns, yet so it’s a little irrelevant now. So, let’s stop into this, though, and I want to show you two specific type of types of campaigns. The first campaign I want to show you is a campaign that runs on a website called eight tracks. We just want to feature that famous partners. I don’t like this one as much and I’ll tell you why, but I want to show it everybody and then I’ll you know, show you the other results for the second type of campaign as well.

So the first song, let’s say: f it up this song right here: okay, twenty-four dollars put into this campaign, 0.49 % engagement rate in three engagements out of six hundred and eleven plays pretty low, and it’s not worth my time. In my opinion, you know I got three engagements twenty dollars and granting six hundred plays and then most of the plays like Canada, ten work in the United States, which is not ideal when this artist is in the United States, a big benefit of this campaign.

If it’s a, I got us about six hundred eleven plays on that song. These plays are actually working on your SoundCloud. So what feature FM does is, while it’s running on this website, eight tracks, which is basically a website where people just make playlist after playlist, and it runs that campaign you can actually use the URL from your soundcloud song. So all the plays. Actually, you add it to the plays in your sounds, so only about half of these are organic.

Soundcloud plays the rest of them are for an ads, which can be a beneficial thing for those people who are just trying to get their plays up on soundcloud, especially the people who say yeah. I want to get a decent amount just for social proof, so people don’t think hey nobody likes this song. Well, it’s better to at least do eggs where you have real people do plays, especially since it’s relatively inexpensive, as opposed to paying somebody for completely fake, plays and then having the same number.

If you’re going to pay $ 20 to get, let’s just say six hundred or a thousand plays, it might as well pay for real people to hear it, even though, on the back end, in my opinion, it’s not as effective as worth it. When you look at the engagement rate, but I’m going to go ahead and show you the second type of campaign, so there’s other campaign that runs on a website called beaser, which is basically Spotify.

But it’s a lot more prevalent in Europe in other countries than the US, but it’s actually moving and growing into the u.S. They’ll be I’ll show you proof that in my results, so look at these plays for one twenty two dollars I got me 1128 plays versus Twenty dollars only getting me about six hundred plays for the 8tracks campaign, so that means it’s actually less expensive to do a Deezer campaign. But on top of that, this is what I really like the engagements.

I got. Sixty nine engagements six point: twelve percent engagement rate versus a point, forty nine percent engagement rates and a lot of that from what I’m seeing is, in my opinion, also just from how the campaigns are set up on the website. There’s no way for somebody to really natively interact with the song on eight tracks. Since the song is actually playing for a SoundCloud, they can’t add it to platelets and things like that, whereas on Deezer I could move it around just so you can get a better idea and see it.

This is these: are it’s playing on Deezer because it had got added on to be there. So now it’s a song on Deezer. When the ad runs on it, people can actually add it to their playlists. They can actually put press the favorite button and say I love this song and I’ll get to show you the results of that right here. So look this engagement breakdown. Remember the other. One only had three engagements period: the 8tracks campaign, the Deezer campaign.

This is off of what $ 27. If I remember correctly – and I got 35 add to the favorites playlist, then I got 27 adds to people’s playlist additions. If you’re wondering what the difference between these two types of playlists is, the favorites playlist is basically you being on Deezer. You press the heart button when the song plays, because you like it, and that means whatever someone wants to go, listen to a playlist of everything that they push the heart button on, that song will be there.

The playlist addition is somebody saying I love this song. I want to add it to a playlist so like a listen to it later, and I want to put it on a specific playlist. So that’s great for $ 27 you’re talking about thirty five favorites playlist and 27 regular playlist additions, and then you have album page views. So if you go look at these results, this album ended up getting five fans and her as an artist.

She has 13 fans, and this is only in a week, week-and-a-half being on his website. That’s why this the avatar is not even there, and I just ran these campaigns from these campaigns. 13 fans, 5 fans of the actual project. So right off the back. You already know that the campaign on Deezer is a lot better than the 8tracks campaign, but you know rub that point in you can look right here. Ciccone 500 plays engagements right and that was for $ 20.

I maybe was thinking spent seven more dollars on the Deezer version of the saucony, but seven more dollars to have 800 more plays that doesn’t add up so that lets me know for one these, our campaigns are cheaper than eight-track campaigns. Also, the engagements going to be better. I got 105 engagements for this Kony song for $ 27. All right, that’s crazy! Click on these results and what I like about them is all right: 7.

5 percent engagement rate. But on top of that, what I love about the playlist Editions. It means that people are going to listen to it again and again when they go back to these playlists 42. Regular playlist editions. This one got me one artist page view. So that means someone looked at the actual artist page. Remember I showed you. She had 13 fans of our artist page and then I got one out of 12 16 out on page views and then what’s really cool here is this is letting you know.

There’s people 76 people skip the song at 69 seconds. One person skipped that 56 seconds. You can see these results all throughout the songs and then you can also look at engagements all right. Let me get rid of the skips, so you’re, seeing one person engaged at one minute 56 seconds. Three people engaged at that period of time. 245. This kind of stuff can help you figure out, what’s the best part of a song, to run a commercial on as well.

So I love the data today give, but even more than that, I love the playlists editions and that’s why this part and this kind of campaign is way better than running the eight tracks campaign. Also, I mentioned that traditionally Deezer is more popular in other countries, but you can look at this because I did targeted towards the United States. I just targeted two United Kingdom and United States. I don’t know how that one, Israel plate slipped in there, but it did somebody judge me.

You see five hundred and thirty six people in the United States. That’s still a pretty solid number. Considering I got thirty engagements, we’ll just I’ll show you the epitope campaign, one more time. Oh, and actually I forgot once the song did pretty well around twenty dollars. I decided to keep going all the way to eighty two dollars and 82 cents, and these are the full results. So what that got me was 4141 plays 297 engagements, seven point one four: seven point: 17 percent engagement rate.

Of course, these results are not necessarily equivalent to what everybody would get some people who might have a song – that’s just better than this, for whatever reason or people like it more so they might have a higher engagement rate and some people. They might have a song that nobody likes and they might have a 0 % or a point for a non-person and, like the other 8tracks website, who knows, I can’t guarantee those, but what I do like is for one course.

This website is legitimate spent plenty of time making sure that and then has several clients get good results from it so really quickly. I want to go ahead and run through one of these campaigns as far as setup, just to show you guys what it looks like you got to name the campaign upload. The song it’ll have options where you chose to do it on something like a Deezer, where the song will kind of pop up automatically.

You can advertise the song, but then you also have the target audience right. I chose United Kingdom and United States for this to age genres. That stuff is all kind of straightforward. The interesting part is you’re, choosing these people and your targets by similar artists, as opposed to doing some of the other types of demographics, and then, lastly, you choose your budget. What do you spend daily and that’s pretty much it for the campaigns it’s pretty straight forward, but still want to show you guys.

They also do show you an estimate that you’ll get from running the campaign before it rhymes. This number has been pretty accurate. I’r so far, alright guys, I should give you a pretty decent idea of feature FM what it is I’ll be going over one of their other tools later in another article. I did tell you that I do have a way for you guys to get a 500 free place on the platform I reached out to them.

I had to talk with some of their reps really to help me through and walk through some of this information and really to one us remember. I said I was testing the credibility of the platform and things like that I reached out to them, but I also was able to get a code for you guys to get $ 10 free and from my calculations and the campaign, if I did, it amounts to About 500 plays, so all you have to do is look at the link in the description below.

If you use that link to create an account, it will give you $ 10 free. It is featured IFM, slash brand man shine. Ask me you guys, alright other than that. I hope this article was helpful for you guys. I definitely have more resources and tools coming in the future, but for now you know what to do hit that subscribe button.

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How To Build A Fanbase In 3 Months! | $5 Music Marketing Strategy

It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.

I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.

Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.

So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.

So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’r only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.

So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.

The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.

So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.

You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.

I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.

He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.

A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.

But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.

I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.

But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You

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FREE Music Marketing Strategy To Get REAL Fans Using YouTube | How To Build a Music Fanbase

Now this is one of five cheap growth strategies. I listed in my guide that free guide is in the description below I’ll, also put in the top comment, so check that out after the article, if you’re interested and a great thing about this article right here is a lot of you guys have been looking for A system to use marketing wise because everybody needs a system, but you haven’t had one.

This article will show you a system for growing a fan base and if you can’t use this particular one, you at least understand what that looks. Like here’s, the things that you got to do to use this strategy, one you have to upload a content mix. This requires two types of content at minimum, but three would be even better. Those two types of content are your original music that could be a music article or just a audio track, upload it to YouTube, and then there’s cover songs.

Now I know a lot of you guys are familiar with using cover music on YouTube. Some people have tried it and haven’t had much success, but a lot of it comes from not completely understanding so listen to this entire article, so you can really get an understanding how best to use cover music and also to actually make sure you maximize this. You have to upload your cover: music, your remixes or your free styles, one of the others in the right way.

So read the article that I did on how to properly do that and I’ll also provide that in the link description below the third type of content. You can do is really just regular vlog type articles where you’re engaging your audience and different ways, or just giving them peers and peeks into your lifestyle. There’s plenty of youtubers out there that you know are just succeeding as just youtubers, no music at all figure out.

What you might be able to do in that type of category to give fans additional ways to connect with you? The second thing you need to do is manage your proportions. Now. What I mean by that is you have those two or three types of content that you’re dropping. You want your original music to be a decent portion of that, and your original articles to be a decent portion of that if you’re doing vlog type articles covers, can be some, but not all of your posts.

There’s some people who use a cover, type strategy or a remix type strategy, but that’s all they’re doing and then there’s some people who rarely ever do covers or any kind of remixes or freestyles. You want to create some form of regular schedule, even if you’re not dropping this music regularly, it doesn’t necessarily matter what your proportion is as long as you stay consistent over the long term, but just for those of you, my ex, if you do at least one Cover song or one freestyle, every four articles you drop, that could be pretty good for you, but on the other end, if you aren’t able to record quality original music, you might want to flip that and drop only one original song.

Every four articles you have to figure out what works best for you, but if you can do this at least weekly, then that should be a nice pace to work with. If you want to slow that down and do four articles every month, just realize you’ll be taking more time to get out more content and you’re working at a slower pace so expect success or certain numbers to come at a slower pace. Now. The third thing you got to do is links in promo.

It’s the equivalent of letting people know where your other music is in this article right here. I could have text pop up that says: follow brain man, Sean on soundcloud or follow brain man, Sean on Spotify or Apple music, if they’re not going to also have that in my description links. I can also have that in my top comment link now, if you don’t know what I mean by top comment, if you look at the comment section of this article, you’ll notice, that my comment is at the top, because I pinned it to the top and now Any links that I want people to see people will always see.

My comment first be sure to do this with relevant links for your articles. Now it’s extremely important that these links lead to places where it’s only your original content, if you haven’t realized it, yet we’ve been walking through pieces of the system. The reason a lot of people fail when it comes to covers is they’re thinking about it directly as creating fans as opposed to realizing that covers are marketing.

So now, when I talked about that marketing funnel remember, we’ve talked about this in articles before read my article on that, if you haven’t, this is how the system would play out. The top of the marketing funnel always has the most people your covers, because they’ll get views and organically are usually going to be the first thing people see, that’s just them becoming aware of you initially, the next step in the consideration phase.

That means they saw whatever cover article that they saw of you and now they’re saying. Let me look at this other cover article, or maybe they run into your original content. That’s what’s happening in the consideration phase, because they’re discovering more of you next is conversion. This is when they’re really saying yeah. Oh, this person’s original content is awesome and if you did the third type of content, that is the more youtuber, maybe blog type content, they’re discovering – maybe some of this in the consideration phase as well, but once they get down to the conversion phase.

They really like your original music and they really like your other articles. That is just you and your personality, not necessarily the covers. So now. At this point, you have people who are discovering you on your YouTube page and then some of your subscribers are probably casual fans and real fans. You don’t know what that number percentage is, but with the links, the people who follow you, because they see your link in your YouTube article or they see it in your description or your top comments and follow you on other platforms, whereas only your original music.

You now know that the people who went there through that route really love you for you. These are some of your true fans, and that is a system and the way these systems work is now once everything is in place. All you have to do is stay consistent with it, and on top of that, give it more and more exposure, because now, after you have let’s say a hundred articles of this combination, if article number 101, all of a sudden goes viral, all the new people that Come in and will go to the top of the funnel and be able to follow that exact same route, and now for those of you who get all discouraged like yo.

My original music doesn’t get anywhere near as many views as the covers. That’s how it’s supposed to be it’s the top of the funnel that’s people discovering you in the first place. Naturally, less people are going to even find out about your original music at first. But if you stay consistent with this system, you’re going to have more casual fans and more real fans and you’ll have more people who aren’t fans at all, but at least have been exposed to you.

Everybody has this there’s an artist out there that you can think of that. You know, has a pretty strong fan base, but you don’t really know their music like that, because you’re, the top of the funnel for them. This system could be a strong foundation for you and if you follow the criteria and follow these instruction and you’re, not finding any kind of progress in the content probably needs to improve whether that means your music isn’t good or whether that means the quality of the Audio and articles is just straight-up messed up, you’ll have to figure that out, but there’s no way you shouldn’t find some progress, even if it’s not as fast as other people.

Now again, this was just one of five cheap growth strategies to build a music fan bits. The rest of that guide is in the link in the description below go ahead and have at it would love to know you guys thoughts only when you get a chance to go through it go ahead and hit me up at brandman Shawn on Instagram. To give me your thoughts other than that, if you like this article, go ahead, the like button, if you like it, you might as well share it and if you’re not subscribed, you know what to do hit that subscribe.

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I FINALLY Tried SoundCloud Promotion… | TEST 2

If a Dyson’s repost exchange campaign, you could check out under the link in description below, but I did a another test with her with the same amount of money because I didn’t want to just you know: do one-off article and say: oh those was also pretty good.

I wanted to give you guys context, because I don’t want to waste you guys, dimes. I don’t want to waste you guys time on even trying a platform like this. If the results aren’t worth it so check out what I got from the second time around same type of money, I’m a little excited angle. I was kidding alright, so with this second test with pedasus, my funny valentine, I want to tell you that the results are pretty exciting and we’ll kind of analyze.

Why afterwards but straightforward the numbers are different. They’re better and I put in the same amount of credits. 500 and here’s what the changes look like so remember the first time I had four thousand five hundred and twenty nine streams and he jumped two hundred and twenty seven streams after the five hundred credit campaign to four thousand seven hundred and fifty six. Now, what makes this exciting this second time around, which I was pleased with the first time around, instead of getting two hundred and twenty seven more streams.

This time I got six hundred and ninety eight more streams, and also all the other results were indicative right. I had let me see 35 more shares. I had 22 more repost right, which is interesting though, because now we start to look into the details and actually what’s indicative of the fact, this thing is real right because actually, the first time around, I got 24 different reposts from different people.

This time I got 22 different repos from different people, so that means two things that I got four hundred more streams than that. First time around one more quality people reposted my stuff, all right to those people who repost it might have kept my stuff up even longer. There is a minimum of having stuff reposted in at least two days, but maybe these people really liked it in May repose differ even longer, or they had bigger pages and followings and three well.

I actually waited a little bit longer after the campaign. Then I did that first campaign, when I recorded a article or I did it almost like the next day like as soon as it finished, I got to it this. It was probably a week in between when I finished the campaign and when I decided to record this article right here, which shows also that a maybe more people kept listening and kept listening from those initial listeners.

All these things pretty much conclude that there is something real going on here right. These are the behaviors. We look like look for it. Alright, there are real people listening. You never know how you get to listens right, there’s so many ways to get the listens. You know it’s pretty much, never going to be organic per se. Well, you know organic until people listen and then once you get people to listen through artificial efforts, then their behaviors after is the organic that you really want to happen.

So at its best in today’s age, organic just means the activity. After real people experience. Do they listen again? Alright, you push that first, listen on them, but did they listen again alright and did they tell their friends right and then that becomes the organic traffic and that’s the big difference so just bring your focus back to Hadassah’s campaign, though I love the fact she had More results or better results, the second time around with the same investment, because it shows something right.

It means something and you can go back and see the exact changes that I made throughout this article from campaign one to campaign too, but you even see you know. I mean these comments. You know people still are loving, it they’re loving her and you actually do get followers. Her followers do go, there’s more followers specific type campaigns that repost exchange offers. I will show some kind of experimentation with the campaign like that.

At some point. Don’t know when, but this stuff is, these results are dope and they still rated her a nine right. So the at the score average is the same, but something about how it clicked that second time around helped and maybe I’ll get better and better at using this platform. To the point where at some point we’ll be able to – I guess you could say he have the biggest bang for the buck, just like I optimized on Facebook, ads and Instagram ads and and YouTube ads, maybe there’s a way to figure out.

What’s the best setting? That’s going to give you the most and I encourage all y’all to get in there figure out what that might look like, at least for you. I have a couple other articles that I’m going to be recording when it comes to results and how to get the best results. So with that in mind, repost exchange, it’s free. It’s definitely worth checking out. Why not give it a try? You don’t have to pay for it at all.

I pay for it. Why? Because I’m a marketer man, that’s what we do like. We have to be able to accelerate things. That’s going to make things move a lot faster, but you don’t have to do that. Tier right, my clients sometimes need a million views on a YouTube article in two weeks. So you know I’m testing this to stretch it out and see how far it can go, but most people won’t require the needs that somebody like I would need.

You can use a free tier of the campaign and just interact with the community and get credits that will help you incentivize people to check out your music and get real feedback real comments. I’r going to do a article on why I think repost exchange is not only a dope tool in community, but why it’s pretty much necessary in today’s age for beginners I beginning artists, but I’ll do that. Another time definitely check it out, link in the description below it’s worth it, not everything, I’m seeing so far right now, it’s worth it now that changes at some point I’ll do another article, but not these things worth it in description below.

If you like this, article Kawai hit that like button, if you like emails, we’ll share it, if you’re not subscribed, do you know what to do hit that subscribe?

https://soundcloud.com/myles-brown-321811388/we-were-here

 

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Is This SoundCloud Promoter Real? | TEST 2

This is the second artist that I tested again that song is Brenda again by sama, and if you check this out, you can see pretty simple. There are some more comments right, there’s some more views if you read that first article, but let me break down I’m going to get straight into the facts, alright, so the first time around.

If you see the change in results, well, let’s just go to the blue columns. I got an additional 359 streams. 34 likes 48 repost and 12 comments. Now after this second test, I had 171 streams, 15 likes 26 repost and 6 comments. That might seem disappointing. Alright, I understand him when I seem like a smaller number and I was kind of you know thrown off at first, but then I had to think – and I remember alright one remember the difference between test 1 and test 2.

The primary thing was one I targeted any genre when creating a campaign and test 2. I targeted a specific genre but Ozio who might have missed that and for some reason, are just reading this article before the other article review, which all reviews of repost exchange will be in the link in description. So you can understand all the processes, all the learnings, that I’ve I’ve gone through all the testing, so you can use it well, the first time alright um and you don’t make any mistakes.

No! No! I don’t want to do this with credits where the campaign start a new campaign just to make it clear again, I’m just going to click this Ram step, I’m song. What is it doing so I’ll go back to Brenda again. So when you see this the first time, I clicked any genre second time, I click specifically the track genre, so these results don’t see necessarily appeasing, but I had to remember: I had to even the playing field, the first time when I got these results right here That row, that was with 1500 credits and this these results are from 500 credits.

So when you even it out that any genre campaign was 116 streams, the song specific genre campaign was 170, one stream. So what I did was divide the campaign results that came from 1500 credits by 3, so I could now have it even out, with 500 credit campaign, so per 500 credits. When I targeted song genre, the results actually did improve right. You see that by targeting just a genre of type of people who listened to your song, which seems to make sense right, you will get better results.

The reason I decided to do any genre with the first campaign in this case was just because it seemed like it was a little bit more abstract that it wasn’t necessarily a deep house thing, but you know I’m not a huge, a Thor’ti of John Roos anyway. So looks like I was wrong. That’s an important thing to note, though, about repost exchange, because this is showing that this targeting has some effect.

It has legitimate effect and it makes sense with natural logic you targeting random genres, you’re, not necessarily going to get the same results as people who already love and listen to the genre, especially if you don’t have a more pop type song. So that’s one thing, but there’s more! Oh and don’t forget people when I say 500 credits that is half of $ 30 half of $ 29.99, like 1449, is basically what people are paying.

When I say 500 credits. That’s that’s nothing! Alright! To give these results. So I know these numbers are small, but I’m testing right, I’m testing, so you guys don’t have to test as much in test as long so keep those things all in mine. But again I’ve ran multiple campaigns at this point and it’s showing to be. You know really relative to the song, and it makes sense to me that Brenda again, although I love the song and I have an affinity for the song, it has a lower rating than the other songs.

Alright cuz honestly, when I first heard it and my homie made it were younger, like of course I had low mixing, but you know when you’re in different spaces of your career, you don’t have as high as a taste for certain types of technical aspects of music. You don’t need the mix to be perfect, you don’t need certain things and I also knew and understood the background. The story, all those things made me love it in that time and I still love it, but I can’t expect everybody else to have that same perspective.

So I understand that this is the lowest rating song and if you understand how reposts exchange works, we have to remember these songs are getting reposted. We always talk about this stuff. If something is getting a repost, it I’m going to work it. Something is advertised which is essentially what a reposting is. What a Spotify playlist thing is what, if you’re targeting somebody on a YouTube, that is it’s that beginning of the song, is extremely important to capture their attention immediately and that’s something that this song doesn’t do, because it doesn’t start until 40 seconds right.

This is something that I would suggest people have as a album track right or you shorten diversion if you’re going to advertise it, but as an album track. When people are already fans of you, then it’s a great thing to do, but all these results that I’ve gotten from repost exchange are pretty much in line with any other real marketing platform that I’ve used, which makes me a fan of repost exchange and I’m going To continue to use it until I see something that I think needs to change or makes me think otherwise and the same thing with Facebook ads right same thing with YouTube ads.

I always try to update you guys when something major more significant is happening or as prices are rising or just something isn’t irrelevant, but you can still use a platform in a different way. I’ll treat this no different. But I’m a huge proponent of this and I say: hey, look, click the link in the description below check it out. This platform is really dope and they have completely free tiers.

So it doesn’t make sense to at least not sign up to check it out right, but the platform is pretty dope and supple. I mean one thing: well know I’ll, save that for a whole nother article. But let’s, let’s just keep this in mind, though, so you don’t make this mistake. This is the action item. If you decide to run a campaign all right, the paid campaigns which, like I say I do I’m a marketer – I don’t have time to just like do hand to hand with every single thing all the time, I’m more so hey.

Let’s get these really quality results in a fast period of time. Let’s get you to 200,000, let’s get you to 1 million, but it be quality versus going the longest of long ways, so in each genre does not do good as good as song genre. There’s some other things that I want to break down. Campaign wise will platform wise explaining some rules, but I do that in a completely separate article, but yeah I mean that’s it, it’s just another test with another artist.

These aren’t even the two tests that I’m showing aren’t even the best results, I’ve gotten from the artist as of yet as well, there’s one artist that I did, but I’m not going to talk about it, because it’s a current client that you know I just don’t Really have permission to talk about. The results will crazy, some very, very, very good results. So I’m excited to continue to use this platform and that’s it, and you know anybody got some feedback, positive or negative.

Put it in the comment section below other than that, as always, if you like this article, go hit the like button, if you liked it, you might as well share it if you’re not subscribed, you know what to do. Heat death subscribe.

 

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SoundCloud Makes a Power Move: Monetize Your Music!

Now, those of you who don’t know who I am. I am a digital marketing that specialize in helping artists, like you, guys get their songs hired through platforms like Spotify, Instagram, YouTube and bunch of others. Now what I want to talk to you guys about today is a recent Power Move that the streaming platform SoundCloud has made.

I want to get you guys to start to take advantage of this power move, what exactly it is and how I think it will affect you guys as artists in the near future. So with that being said, let’s get right into it. So what exactly is this power move that SoundCloud has made? If you keep up with SoundCloud in any way, shape or form, then you’ve probably heard that they now allowed monetization of the music on their platforms, meaning that you can now make some money because of SoundCloud before the only way to just stuff will get monetize from Them was if you were invited to their SoundCloud premier program or if you knew someone like your distributor, who can help you get your stuff monetize through whatever other means that they may have so like.

I was saying before SoundCloud premier program used to be invite-only, meaning that some flower pretty much had to ask you to come, try it out. That was the only way that you can make money through SoundCloud through them. But now the SoundCloud premier program is open to all creators who use the platform as long as you meet their basic bare minimum requirements. So what exactly does this mean for you guys? It pretty much means that now you have another way to put some money back into your pockets now before.

One of the main arguments that I used to hear against SoundCloud is that you were literally giving your music away for free, and why would you do that? Now I know technically on platforms like Spotify and like title you’re, not charging your fans for your music, but at least those platforms were attempting to pay you guys for your streams. I always thought it was kind of weird that, with SoundCloud the main source of traffic, which is you guys, was not being compensated for the amount of work that they put in unless SoundCloud deemed you worthy to be so.

To be honest with you guys, I think the SoundCloud opening up its premiere program is an attempt for them to keep their core consumer base happy, which is music artists. You guys, I think that SoundCloud has finally realized that they have been driving you all the way to their competitors, to Spotify, to Apple music, to title to Pandora, all of their competing services, and they aren’t you guys back.

I think they want you all to at least seriously consider SoundCloud as a platform that you need to really work and drive traffic to, and they knew that. The best way to do so was to finally start paying you guys for the work that you’ve been putting in and finally the part of the article that I’m sure you guys have been waiting for. How can you join SoundCloud premiere program so that you can start to monetize your music and make some money well, like I was saying earlier in the article, you must first meet their basic criteria, which are pretty much as follows.

First, you have to have at least a SoundCloud Pro or SoundCloud Pro and limited account, meaning that you can’t monetize your music. If you only use their free account, you also can only monetize original music, meaning no remixes, no cover songs. None of that guys. You also can’t have any copyright claims against your account. So if you ever uploaded something that didn’t belong to you and you got a claim against it, this may be something that causes you a little trouble.

I would definitely look more deeply into it if this applies to you and lastly, you must have at least 5,000 strings within the last month from countries that SoundCloud Dean’s eligible I’ll make sure to leave the article about that in the description below, so that you can Dig a little bit more deeply into it. There’s always guys if you feel, like you learned anything today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss anything once again.

My name is Corey and I’ll see. Y’All next time,

 

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How to Grow On Soundcloud [Digital Dash w/ Kohrey]

Now, for those of you who don’t know who I am digital marketing myself, I specialize in helping artists, like you, guys, get their songs heard through platforms like Spotify, Instagram, YouTube and a bunch of others. What I want to talk to you guys about today is how to run up your place on soundcloud, and this isn’t a platform that I necessarily will recommend you guys to work.

I do personally have my own beliefs about SoundCloud and trust me I’ll be doing a article on that in the future. But I haven’t gotten a lot of questions from you, guys asking me how you can start to build your place up on soundcloud how you can start to get your songs out there so on and so forth. So I want to give you guys a couple of tips, some that I’ve noticed and kind of seen in my recent past working with SoundCloud and some they have come directly from SoundCloud themselves.

They recently put out a blog article talking about ways that you can optimize your soundcloud page, so that your songs are spread a lot more, so I’ll be digging into that as well. So with that being said, let’s get right into it all right now. The first tip comes directly from SoundCloud itself and it’s make sure that you’re as discoverable as possible, meaning that you want to have your titles and your descriptions in order.

Don’t have anything like track number one. The track number two and don’t add any unnecessary and extra characters or symbols that will make it hard for people to find you. So whatever your name is on Instagram or Twitter or whatever other profiles, you use make sure that it’s as close to it as possible within the track description and the track title for your song, so that people can easily lift you up and find you.

You also want to make sure that your album art is the highest quality and resolution, as you can possibly get. Soundcloud doesn’t really like to work with low res photos and I’ll make it a little harder for you to be discovered and for people to want to actually come and check you out when they do stumble upon your profile. The main thing here, guys is consistency. Consistency across your track descriptions, consistency across your titles and consistency across your album art will make you very discoverable on soundcloud, giving you a better chance of being picked up by the platform’s algorithm and having your songs actually spread out within the platform, and the second thing That you guys want to make sure that you’re doing is taking the advantage of sound clouds genre and mood now, just like all the other streaming platforms.

Soundcloud does in fact have its own algorithm that they used to determine how other people are hearing songs and what songs come up next after this song and so forth and so forth. So SoundCloud uses their algorithm based on the tax and the genres that you guys are using. So you want to use as many as you possibly can. That relates to your song and relate to your audience. So if you’re a rapper, your manager, I’m attack may be hip hop.

You may have a chilled mood or a sleepy mood, or something like that tagging it with as many relevant tags as possible, increases your chance of being picked up by the algorithm being spread to these people, who are looking for songs based on these types of tags. In these types of genres and increasing your chance that you actually hit the audience that you want to hit and that’s the best way to make sure that your music spreads on soundcloud, honestly so before each song release make sure that you have a list of tags.

And subgenres listed out that you can use with each song time and time again. This way, you’ll make sure to hit the same niche over and over spreading your music out amongst the people, who really care about the types of songs that you’re making and putting you in front of a relevant audience anyway. Now the next thing that you’ll want to make sure that you’re doing is taking advantage of repost networks and the repost function on soundcloud in general.

Now, in my opinion, they don’t work as well as they did. I would say two or three years ago, but they’re still the most effective way for you to grow your song on SoundCloud itself. You can either reach out to people who are bigger than you and see how much they’re charging for repost I’ve seen a couple of popular DJs and even like smaller lesser-known artists, who still have large fan bases who offer repost as well or you can take advantage Of repost network, which is a website that actually sales repost from different large SoundCloud accounts, just go in there and make a profile dig through the ones that make the most sense.

For you see how much they cost and get those guys to repost as long as well or if you guys, are trying to stay more inside of your budget or if you don’t really want to spend money on repost at all. What you can do is start the build your own repost network, using friends, artists, DJs and producers, who are all in similar size and demographic as you as well. This would make it easier because your starter kind of associate brands with people who are also trying to build themselves up and pretty much be sharing fan bases with other people who can pretty much pitch it into yours and you’ll be helping a lot.

By doing the same now on SoundCloud, your repost network is like gold, so they’re stronger, vennett way that you build the better chances that you have of spreading your song out outside of your own network, increasing its views, increasing its reach and increasing your chance of picking Up new fans, so just to give you guys a little recap. The first thing that you want to do is make sure that you’re as discoverable within the platform itself, meaning that you want to make sure that your titles are order, that your descriptions are in order and that you’re using the same name on soundcloud as the one That you’re, using on all your other social media platforms like Instagram and Twitter or whatever it is that you guys are using the second thing that you’ll want to do is make sure that you’re using SoundCloud genre and mood tags, like I said, SoundCloud has its own Algorithm that it uses to determine songs that played next with in other people’s on Play, listing and their track efforts, and things like that.

So, the more that you tag your songs or there’s many relevant tags as possible, the better chance that you have of SoundCloud algorithm, picking you up and spreading your songs in the platform without you even having to do much work. And the third thing that you guys want to do is make sure that you build a strong repost network. You can do this by hitting up DJ’s or rappers or other artists who are offering repost for whatever price.

It is that they offer make sure that you’re getting the best bang for your buck and it actually helps to spread your song or you can always tap into artists who have a similar genre and niche and same size following as you two start, the build you Guys it’s on repost network of similar style artists, or you can always use a website like repost Network, just go in make an account find pages that are actually offering repost and figure out, which ones make the most sense for you, your style of music and your Budget now make sure to leave their link to the original SoundCloud blog post in the description below, so that you guys can check out some of the other tips that they had.

I didn’t feel like really needed that much of a real description, but you can always go through it, read through it yourself and get from it. What you need now, as always guys if you feel like you, learned me pain today, please make sure you like to share this article, hit those post notifications so that you guys don’t miss anything. I want you guys to learn everything and anything that you possibly can with.

That being said, my name is Corey and I’ll see y’all next time.

 

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I FINALLY Tried SoundCloud Promotion… | TEST 1

All right, I was asked to review repost exchange and I was like I’ve. Never done it before I’ve never used repost exchange, so I can’t really review it. So what I’m going to do is I’m going to use it live right and let you guys go through my first time experiencing using it trying to keep it really short about less than 10 minutes and I’m going to let you see the phases and what I Think about in the process, let’s get into it all right.

So, as you guys already know, I’m not an artist. So what I’m going to do is take an artist profile that we work with all right. Her name is Hadassah really dope. Music definitely go check her out and we’re going to push this track by the name of my funny Valentine. Did you see this track was released two months ago, four thousand five hundred twenty nine followers, no streams and then seven comments.

188 likes 14 repost. Now I’m interested to see what we can get this thing to I’m going to do in phases, because, honestly, I’ve never used a platform before so there’s just some of that. Some of the apprehension, like am I doing this wrong? Am I wasting the money? How does this really go? I’r going to go to 500, the first time around and just to do it like at this phase and then later on, I’m going to probably try to just blow the rest of the budget, but I want to do it one time.

Just to get a feel of it and we’ll do an update with both portions of it. So for this first one I’m not going to get fancy use the budget to identify as useful comments. It’s already selected, so I’ll just leave it how it is. If I go down in each onra, three posters must meet the following conditions. Preferred jamas must include now doesn’t seem to make sense to include any genre, so I’m going to use the track genre or as she chose or in being so so we’re going to have people who’s referred.

John is a army and soul right. The genre of the song, the rest of this stuff max followers max number of repost max number of repos per day average – I’m not fully. You know, I don’t know, I don’t have any preferences so I’ll just leave the defaults on and this other thing up here. I kind of grazed by it, but I did read it one time earlier: the campaign, no, actually everybody might not be able to hit it, and then they say they have yeah again now in terms of these other.

Now, in terms of max number followers, repost or Reapers now, in terms now in terms of max number of followers repulsed or repost per day, I don’t really have a preference and I don’t really understand enough to know whether I should go higher or more. I can play some logic to it, but again it’s the first time. So, let’s just do it run it start with 500. Do I have to do anything else all right reaches at 0.

We’re just getting this thing started. Here is article 1 phase 1 and let’s see what happens here is phase one of my repost exchange test. Let’s see where he goes alright, so I think it’s more effective to put part 1 and 2 in the same article for the first time around. So that’s exactly what’s about to happen, but before I even get into the results I want to say I actually love it already enough to go ahead and say use the free version of this.

It is a free version of it. You can have paid stuff. If you want to boost things faster, but use the free version of it and you can get your stats up I’ll put a link in the description below, because these stats look like this, I got a change of 227 streams, 22 likes 24 repost and 11 comments. This is over a day and but I’ll go deeper into it in my pre-recorded article, so you can see what I think about everything alright, and these are eleven comments that got made.

I myself made some comments not on this article, but on other people’s stuff. So I know how a real it is. I’ve been a part of the process you can get on the platform. You can test that out. You’ll see how you can pretty much there for the most part like this isn’t happening. Real I’ve gotten requests in there and credits and commenting on people’s stuff and I’m not going to get into the details of how they verify and make sure it’s pretty quality.

But let’s get into some other details. Cuz you’ll see, on the back end all the comments that were made because of the campaign and the repost exchange. Your vocals are smooth and well control. Alright, there’s all this cool stuff. I love this. I can’t wait to hear more from you there’s some of these comments that are pretty funny, but here’s the thing for me get more credits. So when I say I’ve spent 500 credits $ 29.

99 will buy you, one cows and critters. I spent 14 dollars 49 and a half cents and got those it was those results. So we’re not even talking about a lot of money piled on your credit sounds like a lot, but we’re breaking it down that I got a 132 blaze and 11 comments and authentic comments and some repose for $ 14. When we’re talking about my vinik, this is beautiful. Alright, I think it’s something that a lot of people should really consider and keep in mind, but I actually am running a second-level campaign with Hadassah, because I don’t want to just do it as a one-off situation.

Alright, we ran 500 one time. 500, more credits run another campaign with pedasi. Now, if you look at this, of course, you put their profile link in there. You click my funny Valentine or the solar running, but I want to do things a little bit differently. This time also ignore the sean talking in the corner, because that sean talking in the corner is wrong. I had to report your first time on you, so 500 credits, I’m let you begin I’m going to leave.

They enable comments plus on there and then I’m going to leave I’m going to take it back to R & B soul right. I want to keep it on our diesel for a reason, and that reason is the first time I tested it. I do the RV, so what I want to try to figure out this time is what is the impact of changing the maximum number of followers? So, yes, you guys know this platform works, but is there a better reason or a better quality of campaign that you can get from doing a certain maximum number of followers and you’re filtering? A lot of that can lead back to simply the idea that it’s someone with more followers you post yourself, then you’re going to have a higher reach which we’ll get back into, but even with that being said, you still are going to have to spread that same Amount of credit, so people with more reach, they actually are more costly or can be more costly.

We’re going to wait and see what the second phase of a Dyson’s campaign looks like, and I’m also going to throw another track into the mix, because it’s not fair to just do a goss’s track. I think it is great, but I know some people might say. Well, you know she has a little bit of a following that y’all have been building on another platform, maybe that spilled over into SoundCloud. If you look at the time, if you look at the timing of the results, know the results.

If you look at the timing of the results to the track on Spotify, being it’s pretty clear that it came to Rico’s exchange and not the other platforms, because we market other platforms to go to Spotify music blank, I’m going to start this artist who’s starting pretty Much from Ground Zero, so y’all can see what that looks like stay tuned all right, so that was my first experience with repost, exchanging, as I said, I’m going to keep testing and I’m going to keep doing these articles showing you all.

You know what my results. Look like so you can get that idea, especially for the ones who need to continue to like see logic. Some of y’all are just going to hop in right, and some of y’all are just going to continue to learn before you use either way it’s fine, but I’m telling you. I think it’s worth it, especially since there’s a free tier, where it’s more manual labor to get your your music feedback and get other people to see it versus paying any kind of money at all.

That’s why I went ahead and suggested it so soon, because there’s a free tier, where there’s low risk but paid campaigns. I think they’re worth it as well on this platform go ahead and check it out. The Lincoln is it is in the description below repost exchange. I think we’re onto something but keep reading the test. All right. Let’s see if I changed my mind, I doubt it all right, but let’s see where I’m going to I’m going to do several other articles to make sure y’all are tuning in as educated as possible before you make any kind of crazy mistakes and, as always, if You, like this article, go ahead and like button.

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What artists can learn from tech founders?

You would think Layne Becker would be excited about this, but he literally vomited when this occurred. Why is that? He made no money and when I say he made no money, I’m talking about zero him and his early investors. How did this happen? We will get into that, but that’s the premise of this article, the fact that artists and founders are so much alike. A lot of times we actually over demonize the music industry, not realizing that this is just how business goals.

If you don’t handle your business, and I want to contrast the differences between the two actually more of the similarities between the two, hopefully you’ll be able to transfer the knowledge, see how it applies and, at the end of the day, become a better business person. In your own particular area, so starting with the artist and the founder right, those are the same person in this example and similar to the artist right.

Their first round of funding where they get their first money is either themselves when they’re starting their company. Maybe they might be hitting up friends and family, there’s literally a friends and family around that people use colloquially a lot because they’re kidding up calling everybody in the family asking for money trying to save money for the business or angel investors, which is kind of a Somewhat of a next level, these are people who will invest, they have money but they’re, not truly those venture capitalists, which is the next level.

It’s the same thing for an artist right, you’re, either funding it yourself or you’re, scraping around asking people. You know the next level is when things really starts to get tricky, though all right, the venture capitalists and the record labels, so the venture capitalist, obviously the founder side, we’re thinking about tech and a lot of the other industries and then the record label side, because Both of these people can be helpful all right, but at the same time, these people are no one to play with.

So leverage is important for both companies on both sides. We hear so much about artists needing to build leverage if they really want to get a deal where they’re not screwed with a label, but the same thing goes when it comes to business in general, if you’ve readed any episodes of Shark Tank. What do you see? What are yourselves that’s one of the main things they’re going to add. They might entertain all the other stuff, but before they start investing they’re like yo, what are the sales – and it might have been this great pitch to where they were so bought in, but once they hear they’re in zero sales, they’re like whoa same thing, for an Artist right, why does that make sense? Because if anybody is investing in you, they’re investing to get a return and their return has to answer to what actually happens with the investment right? Do you have fans? Can you make the money back? Is your product sellable? Do people actually want your product? Can you make the money back? That’s the end question, and that doesn’t mean that nobody appreciates art.

That doesn’t mean that nobody appreciates somebody meeting a chance and all that stuff. It just means if you were an investor, you expect your money back, so you have to analyze not based on the heart and what I believe is awesome, music and all that stuff you have to analyze on. Will this vehicle bring me back my money, you put yourself in a better position to have some sort of leverage Point Blank period and if we look at Shark Tank again is another example.

You’ll see right that people get some pretty bad deals at times or offers write. Some pretty aggressive offers some of the investors to take a lot of control from the people if they don’t believe that the person is right, so you’ll see a situation where literally Mark Cuban – or somebody will say, hey, I’m going to just give you this much money. But I want the whole business cuz. I don’t think you’re the right person to run it, the less sales you have, the less likely people will want it at all or the more they’ll want to control your situation.

Point Blake, so leverage. Now, on the founder side, you might have customers or users and on the artist side, of course, you have fans and in the same way as an artist you’re looking for your first fans right and you’re, getting your early product out there, the early version of yourself Out there, businesses are doing the same right. They have a a minimal, Viable Product right, the product that can find and connect with the fans who need it, the most or the users who need it, the most and they’re trying to connect with those people.

So they can get some feedback and some money that gives them a tomorrow, so they can build and continue to get another tomorrow and another tomorrow until they get to a point where they’re a full-blown business that can is truly self sustained. That’s the same thing that you’re trying to do as an artist right, you’re, trying to build fans and build fans until they can start to fund tomorrow and then fund another tomorrow.

Until you have a lot of tomorrow’s and your tomorrows become weeks months and years, you have a full-on career, it’s the same path, business in so many ways it’s sex, especially principally, is business so that core product and your core fan base. Those are the things that start to relate right: the core product with the core customers and then the core music, like that initial, that niche type music, not just your commercial stuff, and then the core fan base around that and both of these.

This is when it gets more interesting and something that has to be readed out for, and that is the fact that there is core product on both ends. You have the type of music of yours that your core fanbase loves and a company has its core product right. That thing that solves the initial need, but both have a tendency to get caught up in features so for a product in a company features, are something that are additional to the main thing that matters, and sometimes the features are so shiny that we’re like yo.

I’m going to chase this, and this is going to change the world, and this is what they’re going to want they’re going to love me. But the thing fails in the same way the iPad, it’s kind of a feature of a product right when we’re thinking about a bigger company. It’s an extended brand line that doesn’t necessarily have the need of the phone and it doesn’t have the need of the Mac. In itself, it’s that middle ground, but you can do the same thing with a specific product.

Let’s say my Mac, all of a sudden had a heat pad. That was warm because it would be cold outside right at the mouse. Like I touched it and all of a sudden the computer got warm. I could put my hand on it. Yeah, that’s nice, but I can’t put my entire direction of my company on that, because it’s not the core product, even though it’s cool companies get lost on that. That sounds like an obvious example, but companies get lost on that all the time and artists do something similar when they try to get caught up in this whole diversity thing – and I want to do all this stuff, but forget what my core fanbase loves me for And it’s nice, you are a person, you should be able to express yourself and get all these other things out, but you also when we’re talking about it from a business and have to be able to answer to who your core fan base is and what’s going To keep you in there and then last but not least, this is where we get back to get satisfaction that acquisition, how to founder, had zero dollars, losing control alright and there’s two ways to look at it.

First, you have to lose control that happens with a lot of founders and the business starts to go down. We can even look at Steve Jobs, even though you know, arguably, he wasn’t completely ready to even take it to the space that it eventually became, but the whole idea of losing the DNA of your company losing the DNA of your company, those founders losing control, because You decide I’m going to put a CEO in this place – a seasoned CEO in this place, because the founder doesn’t have that experience and I, as an investor, want to make sure that my investment is protected.

I don’t want to trust this newbie with it. That happens to a lot of founders. They literally get booted just for a seasoned. Ceo now same thing happens with artists as well, though, when you get in labeled situations, and you get all these, you know mines in the pot. In that situation, the artist is losing creative control, so you’ll hear a lot of artists, say man, I listen to too many people, or I allowed other people to really take on my project when it wasn’t coming for me and now, because I lost that creative control.

My product became something that it shouldn’t have and the companies get affected the same way they go down because the consumers they feel it, but in the last level of losing control that I’m referring to is obviously the fact that this founder lost control of their business And how did they lose control of their business? They lost control of their business through investments all right, because these people start to own more and more of your business.

In the same way, your masters might be owned if you’re, an artist right or whatever your IP right, your your image can literally be owned as an artist. This same thing essentially happened to this man in Layne Becker story. You can actually see a combination of all the things that went wrong because in 2010, three years after I’m founding the company, he got pushed out three years after the company sold five years later.

But it didn’t just sell because it was doing well it’s sold because it was either going out of business or it was going to be acquired. There was something called a fire sale which means look week. Somebody buyers over out of here. We don’t really have a choice, and why was it in that position? Maybe some of that could be contributed to not having that initial creative energy that person that was supposed to be there in the same way, the artist should be involved in their project in that creative process, they lost that DNA when they lost the founder.

That can play a large part into that situation and then, last but not least, though Becker actually admitted to not being honest with himself and that being a large portion of why he lost control. And what I mean by that is think about as an artist when an artist wants to hop into a deal knowing they’re, not in a position to be in control of their career, knowing that they don’t have a true fan base that reality is not there.

However, they allow themselves to think and feel that they’re bigger than they are, or they allow other people to pump themselves up to feel that way, because the label or whoever you’re, trying to sign to it’s going to pump you up and make you feel that way. They allow that to happen, and then you put yourself in a aggressive financial situation that you can’t account for right. You take a bigger investment that you’re not going to be able to pay back.

It’s an artist taking a huge advance when they know that their fan base isn’t in place or just taking more money that you need in general, where you can one operate by yourself or maybe you just need a little bit to get you by, but instead you Want to go for the big pot when you’re not ready to even take that bike. It’s something to consider, because, again, all these problems exist in all types of business.

The principles are always there is just if you notice them or not and again, no matter what type of business you’re not going to win doing bad business. That just is how the game is going to be set up. You can’t expect anybody there’s going to be putting money into you to look at you purely for who you are and and the amazingness of the product. At the end of the day, they have to make their money back that’s their goal, and then you have your particular goals, but once you take their money, you also have to answer to their goals as well, because you have a fiduciary responsibility.

That’s just something to consider. Please please of course, start to look at other forms of business to really inform how you can look at music and and move throughout your music career and people outside of you know: music, look at music because music is helpful. There’s situations and analogies are all there. I would like to know what you guys think. Do you guys see similarity between tech founders and artists? Do you guys see any other business celebrities or have any other stories? Anything that’s interesting to tell and other than that.

This is yet another episode of culture shock where we talk music business in pop culture from a different perspective, you know what to do. He dares subscribe.

My favorite musician as of right now.