Tag: Brand man

Categories
Online Marketing

How To Build A Fanbase In 3 Months! | $5 Music Marketing Strategy

It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.

I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.

Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.

So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.

So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’r only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.

So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.

The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.

So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.

You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.

I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.

He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.

A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.

But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.

I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.

But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You

Click here to get 2000 4K stock videos today!

 

Categories
Online Marketing

The Unspoken Truth About Being A Diverse Artist

Com, because I saw it myself now this article right here, the dis Lippitt that you have to see is talking about diversity. It’s a this is subject right that we’ve talked about a lot on this blog, but there was an interview that I did with TJ Chapman Bo B’s manager and he specifically went into what b.

O.B goes through as a truly diverse artists and I’ll wait to the end. Before I get into some stuff, that’s perfect because I would like to I mean you know your perfect person person I eggs because for me you know, he’s such a unique artist right and, like he’s very diverse, and so many artists want to be diverse. Like so many people say you want to be a verse and they not, they aren’t diverse for real, but he is like truly diverse, and I remember, like you know, are the cloud knives and things like that and and then you know the the it was a Track that was that would be on a radio everywhere and I’ll be in the sky.

Exactly those tracks were like some of them were a little bit smoker. Some of them were a little bit more Atlantic. A little bit. Hood did Hill had the ones that are more poppy or Hydra 2000s, but right when he blew up with the nothing on you right that will straight pop and when I saw because I was just me, but it wasn’t dome what if it wasn’t bruno board boys On there it could have been urban and it went number one urban true, but a universal sound.

We’re going here like a kid’s perspective and I’m just reading YouTube comments and stuff like that. At the time like you need to hear the airplanes and stuff like that, like that introduced him to such a pop world, and then, when I started to see just reading as more music, I released from the comments perspective. I would see he might do something back more on to you know: Atlanta hooter type size sometimes, and then the pop fans will be calling him a sellout and then I’ll see you know and into her.

Then we won the pop stuff. Those other people are looking at a woman side on some real shit right there. It’s like it’s like as an artist. You work all your life to become a superstar. That’s what you want! That’s what you’re working for five come from the hood. You know I’m saying he don’t come from no suburban night. Please a fan, you know he can’t he come, he come from Decatur, he come and and that’s what he how he grew up.

It just so happened that he makes worldly music, yeah and, and so when he got all he just made Universal saw he he never wanted to be a pop guy. You know I’m saying and and and and really they don’t they don’t even sit well winning. You know a lot of people, always wonder why I like yellow man, you know that’s what every rapper aspires to be, but you know he wanted to be embraced by his people and he just you just made really big music and you know it ended up becoming It’s a gift and a curse having all these different types of fans have been able to make all different kind of Records and having all this success, the fan base is so huge and so diverse um between the age groups, to the cultures to to everything um.

It’s almost impossible for him to make something nowadays that going to go well with everybody and and so then it it, you know, become something’s. You have to deal with and people on our side really don’t really don’t get it and they don’t understand and when you to artist you just wanted to make records yeah you never never tried to. You know they never try to do it. On the only poppy record was on the album that was like.

Okay, damn this, this thing is pop to pop. I was magic, you know him with Rivers Cuomo, you know it went double platinum, it might be triple now, but you know that was the pop record. Yeah um, we did airplanes on bt with Keyshia Cole singing, you know Sam, and so, if you had Keshia on there over Haley now this song, because an urban feel there were Universal records of what they were pop, it was what was put on the made up.

It took him that rock hmm. Yes! Well, yes, oh well, he never tried to do that in and so you know so it’s been a gift and a curse and and be honest is something that you know that he did. He deals with like, and it’s and his crazy, it’s crazy from a management standpoint to to know no matter what he does and no matter how good it is it don’t matter, it’s going to be a segment of people, it’s going to fade and bash.

You know – and this is like wow what I should this is hard. It’s weird, that’s what I was asking, because I was so deep into it and I would literally yeah because before you say it before you hum before you say that. Let me say this because I just helped at for an artist that gets confusing. You know I’m saying: okay, so you’re making this sound and then your fans start talking about hoedown. Are you selling out, and this is that other than this ain’t? What you’re trying to be so now you’re trying to make something to please them, but when you do that you know, then you got these people over here now bashing, you – and this is okay, should it there if I do damned.

If I don’t that’s exactly what I was actually about to say, I know interrupted. That was it. It was fifty to me because I have a diverse like type of music that I like, because of just how I grew up. There would be so many different types. My dad, and so I could enjoy both sides, you know, and they know in the journey of where he came from and all that stuff so I’ll be looking at comment like barely Brewer.

Do you mean, but it was it’s. I always imagined I was a wild situation and he came out with no drama trying to make a point like you know, I mean like there were so many but yeah. I always wonder like how maybe yeah what that was. So that’s why, when I hear artists talk about being, never especially when it’s truly diverse, like some people are stylishly diverse, you can do a lot but you’re still in this pocket like Tori Lane right he’s like he might pick it right and do anything.

But it’s tough that he might write for people and do that stuff. That’s way outside the pocket, but as far as his music, he keeps it pretty much in a pocket. You know and it has similar or overlapping fan base, but like to just do it. How Bobby did it – and I like he, never came out with that rock album that I remember let’s talk about at least I didn’t catch it yeah and he’s you got it. He got all that music and he got.

He got a whole bunch of projects. You know his record. I have magic make music a lot. I just want to know for like for the air for an artist. I definitely wanted to get your opinion, your insight, which you shared life, because I think artists don’t know what their what it actually looks like. We always they hear the message of organics so much and they hear the message of it. Doesn’t matter just make what you want, you can be that versed and consumers are not as trained for diverse music, as you really think like they just aren’t.

They are not. You know, they’re receptive, even yeah, all right. So that’s a snippet and I definitely have some things that I want to say, but before I get into that, I just want to remind you that you haven’t seen the whole interview you can check out the entire interview by just google searching. I mean YouTube: searching TJ Chapman brand man, brand man, Shawn and that’ll pop up, because I don’t know if I remember, to put the link in the description below, but the things that actually keep in mind about this is yeah.

We have a lot of artists that say: they’re, diverse right, but really diversity is this kind of kept within a box right and there’s still the same fans that you’re speaking to you’re, really just speaking to the same fans from a different direction. But when we get into diversity, diversity, then you’re talking about types of music and types of sounds where one fan base might hear it. But then you have a completely different side of your fan base that does not even relate to it at all right and that’s when we start to find these troubles when you’re a truly diverse artist when you’re a a widely diverse artist.

You have this conflict of interest that we talked about in this interview, snippet right and that’s when you find a lot of trouble. That’s what I’m trying to get a lot of people to avoid when they’re starting off, because if you put out some music and on one hand your fans are loving it, but then, on the other end, you have these other fans. That, literally, not just say, that’s not the song for me, but he’s selling out for creating this type of song, and then I drop another song and now.

Finally, this fan base side is completely okay with it in their back and love with me again. But now this other side of my fan base is like yo bro. We hate you or you’re a sellout from their perspective, you’re always going to be in this conflict and it’s just a hard thing to work with, but even greater than that for artists aspiring to blow up. It’s just a hard thing to ever create a foundation to blow up off of again a lot of these artists that you see that our diverse quote unquote, write a lot of air quotes, they blew off off of one song or one sound right, and then they Found other ways to get their fans to like them: either it’s the personality that they had.

That became larger than life right onward. It’s something like. Let’s say they create songs that have different sounds, but that those same fans like it. They, like the content of it’s more about the content than the phonics itself. There there’s so many ways to get around that stuff, but the more you focus on trying to be completely diverse, and maybe you aren’t as diverse as you might seem, and that’s what I want people to think about as well, because somebody some people, I honestly feel Like after talking to some artists, they feel like they have to be diverse, they’re aspiring to be diverse when they’re not capitalizing off of what they already are right.

And then it’s really just creating confusion in the music and that’s just the honest, guy’s truth. Where, sometimes you aren’t super diverse, you aren’t really good at a lot of different types of music but you’re killing it in one area and you’re, not capitalizing on that, because it became cool and training too. Everybody wants to beat our verse, but in the 90s it wasn’t this huge cool thing to say I listen to all types of music, but now you ask people, what do you listen to and a lot of people say I listen to a little bit of everything, But then, when you go down and looking through their playlists and the things that they actually listen to based on their real behavior, they don’t really listen to everything right and that’s where your fans can throw you off.

You see people like giving people Big Ups right and praise the people for being that verse, but then you actually find out it once you go be diverse. They don’t really feel that way right and it’s not exactly what it seems. So that’s just something to keep in mind: there’s no better way to see that other than what was in TJ at Chapman’s interview. Talking about this real experience of what it’s like, this real conflict of what it’s like when you have a truly diverse, not just sound right, but more so even in a diverse fanbase, because your music so diverse, it actually speaks to different people.

Not just please. It’s the same people from a different way and how hard that could be as a career other than that man. As always, this article is brought to you by brandman network.Com, and, if you like, this article go ahead like button, if you like, you might as well share it if you’re not subscribed, you know what to do here. Subscribe.

My favorite musician as of right now.

 

Categories
Online Marketing

How Long Should Music Promotion Be?

Com, because I saw it myself and, as a matter of fact, this article right here was inspired by a conversation I had in brandman network.Com a Few days ago, hey it was just a few people. It was like five artists and, like a manager, was chopping it up having a conversation right and this artist expressed that she didn’t like the fact that she could drop something and then just like a week or so later, people forget about it completely.

I don’t even know it existed or they’re just done. They moved on to the next thing and then I made me ask her: how long do you promo? I just thought about. Okay, how long do you push your stuff and then you know she answered and then I started to hear other people talk, and I really came to the conclusion that you know what a lot of people that I hear they don’t push. They don’t do their campaign as long enough, so how long enough is a good campaign? How long should you be working to push us your stuff? Well I’ll tell you this me personally, a lot of things, whether it’s my festivals, when I first started that when I was a little certain artists, just a lot of things, I do like three or four months, three or four months I’ll, just keep it at that Straight simple, three to four months, is how long I push things when I’m pushing out of security out of obscurity, and that means unknown to known and getting people to convert right, unknown to known and getting to people to version each of those are phases.

So you have to keep pushing because when people see something one time, that’s probably not the time that they’re really going to soak it in or check it out. I see articles by artists. They drop articles that I know, and I actually like that. I don’t even read the first time I see them when I’m like scrolling through YouTube’s, and things like that cuz. I might be on for a different reason. So you have to keep that in mind because alright, so I’m going to break a few things out.

This articles off the fly, but I want to make sure you get everything you can at least from this article in terms of doing it for three months, all right. First, the way I even learned this was like a harsh personal experience, probably like seven years ago. Now I don’t know but um I did a panel. I actually talked about this a blog, but I did a panel so I’ll keep it short. Three people who want to panel three CEOs were on the panel and yeah.

Four people showed up to the event three people in the panel and, like some legit CEOs were on the panel on within in tech industry, mostly so I’m music, but four people showed up three of those people that showed up. Quote-Unquote was me and two people who are helping me me and two people that were helping me that third one was a, I mean the fourth one was a guy will just randomly walking by. I was like yo.

What’s going on, oh snap, this is dope. I’m going to get in so why was that for me? First of all, I didn’t put enough effort into marketing that particular event. This is where I go by the 10x rule that Grant Cardone talks about so much. So it’s a great book or just hearing him talk about that concept. For y’all we don’t know, but the rule is basically most of the things like it’s not this whole inspirational thing.

Yeah you want to 10x your life, that’s cool, but the the the part that I love it. The meat of it is most of the things that you’re trying to achieve are going to likely take 10x. The effort that you think it’s going to take. Why? Because you actually don’t know how much effort is going to take so you’re planning and say I’m going to do this this and this, but you haven’t done it before so you don’t know how the effort that it actually takes all right, so kind of plan.

For that and the reason that event you know I had some successful events a couple of days before in a couple days afterwards, which was a second lesson for me personally, but because I did have some except successful events. I was actually surprised to have like one of my first huge, huge failures, but part of that was because of resources right trying. That’s what I talked about focusing in on, where you want to put people’s attention to and where I learned that personally, because I had 300 people show up to this one thing: hey 120 people show up to this other thing, and then I had four people show Up to this other thing that I would have preferred most of the people show up to that like for real for real, so, but I didn’t have the resources to market that, like, oh, okay, I didn’t have the resources to market all three well right, so you Have to be able to understand the resources that you have at the moment to to you know, determine what you’re going to direct people’s attention to that’s another thing now, when we talk about this three months situation, everybody doesn’t have the resources to do it three months, Because we need the consistent, real legitimate push happening for three months.

So if you cannot start with like three months – and this is just this is just a number of course – it will vary. I so don’t start saying hey. I did this in one month and got these results, and I did it took me really six months. Of course results may vary, but three months is really a good time if you can start thinking and planning. But if you cannot do three months, whatever you have going on right now, I mean typically going to week pushes then you need to start thinking about.

How do I do three and four week pushes all right and now let me see if I could try to extend it to two months and then continue to grow your plan. That way, because maybe you can’t wait till you have a lot of money every single time like maybe only you’re going to take you’ll only be able to do it like once a year. If that’s your situation, I don’t know what the situation is, but what I can say if a lot of artists will find themselves in better positions a lot of times, especially when you’re, like no connections you’re in your room.

You’re is really just you. You’ll find yourself in a better position. Is if you take time you strategize you build up your resources, you get your catalog, you get you all your promo together, you get like all the money. You know you save a lot of money for the budget right, you don’t just! Oh I’m going to throw out $ 50 here and throw out $ 50 here, like that. That’s cool with your testing. But when we’re talking about your campaign and trying to build to actually make sure things get like traction, then you’re better off saving all that money and then being intentional about where you spend it.

To make sure you can add that to the push to the push to the push and you keep pushing that track throughout your campaign or keep pushing whatever that content is throughout your campaign and honestly, I mean regularly it’ll still do this right, so it’s not really Just a if you don’t have a resources is really the best way to go about it: okay, you’re trying to create a groundswell and a what’s the word, a buzz there.

We go a buzz it’s because all a lot of energy in a concentrated area right is going to have a greater impact. Let’s keep it at that. So please consider lifting your campaign. I don’t care. If it just means you can only do it two more weeks and usual, and maybe that’s going to make you think differently as well. It should because now you have to get creative well. What can I do to do a little bit of this or to keep things going? If I don’t have the money to bring four or maybe I need to wait an extra two months before I even drop this project because who’s waiting on the project most likely like, especially if you’re starting from nowhere right, nobody’s waiting on the project.

It’s only Hubie Nancy about getting it out. That’s why patience right is a huge thing we hear so many people talk about patience and mindset and all that stuff and patience, patience, patience. Well, it’s a real thing. If you talk about executing correctly, because this plan and extending the plan and making sure you put the right amount of effort, energy into the plan is literally that’s that’s the part where people win.

So many people have information and right read these reading these articles and things like that, but the execution is where it’s all one at the end of the day, that’s just what it is so I’ll leave this article that once again this was on the fly. I don’t want to add too much other information and random stuff, maybe we’ll get in deeper to some of that type, some of that strategy and planning in another article but uh yeah other than that.

Once again, this article is brought to you by brain man, network.Com cuz. I signed myself if you like this article, go ahead like better, maybe like in my school shared, not subscribed, you know what to do. Get-Get subscribe,

My favorite musician as of right now.

 

Categories
Online Marketing

Popular But WRONG Advice To Artist Promotion (Here’s Why)

Com, because I signed myself now I got ta say something man you’re going to read who you get your advice from, and I don’t mean this in. Even a negative way, but there’s a piece of advice that I’m seeing a lot more frequently lately and by lately, I kind of mean, maybe over the last four or five, maybe six months, and I think artists have to be able to take it.

With a grain of salt here, it is, and I’m going to put it into context. What is the advice singles are better to drop then albums or EPS. Now I understand where it’s coming from. We all know that in this era of music right singles are a huge driver of streams, especially when we consider consumer behavior. The way platforms are working, yada, yada, yada, yada yada, I get it, I get it. I get it and people are telling a lot of artists that yo, so you need to drop singles and one of the huge reasons I hear people talk about doing that.

So you don’t waste music and all those things, but at the end of the day, a lot of the people who are saying that are working for labels or have some experience with labels. Where a lot of the artists that they’re working with our labels and there’s nothing wrong with that, this advice is not incorrect advice. However, there’s a lot of context that is required, because an independent artist needs to move differently dinner artist at a label that should be implied.

That should be assumed. However, we forget to consider what perspective a lot of people are coming from when they give their advice. So let me just break it down from my personal perspective. Yes, when we’re talking about hacking out of the rhythms getting the most out of one song, just for your resources and doing things when it comes to the charts, then pushing a single is extremely beneficial and there’s some more reasons I could cite.

But those are just a few of them, but when you talk about an independent artist right, I always talk about the value of time and the value of a tension. So the thing is once you get people’s attention, we always talk about that catalog. That’s that we’ll! Never like not applies once you get people’s attention, you need to be able to hold that attention for as long as possible right you have that window, it’s time to sell.

How are you going to convince them? How are you going to close the deal? How much music will they be able to consume before they say? You know what you know this person isn’t for me, and maybe you only have a couple of songs. We already know where that’s going to go and for those of you who have seen me talk about the fact that you should drop singles and I do promote dropping singles as a strategy.

Here’s the clarity on what I’m referring to. Usually when I’m talking to artists and talking about hey, you know you should drop some singles for a while. It’s always around the idea of them getting better at marketing themselves. When I say focus on one song and now you’re building your systems around that song, you’re building your experience and ability to market, because a lot of these artists right, independent artists are actually doing their own marketing.

So that gives you an opportunity to not just waste and gives you the opportunity to learn. So I’m talking more about marketing singles one at a time versus marketing a project at a time, that’s a slight difference, but we do want to make sure that you’re building a catalog relatively quickly and the more quality music that you have when one of these songs. Finally, does take off the better off you will be now, of course, you might want to actually save some songs that you feel like should be hit hits because at the end of the day, you want to make sure those get certain amount of attention.

But if you record a hundred songs, you should have a solid. You know, let’s just say twenty, I’m going to throw a number out there right. You should have a solid twenty to forty good songs that are worth putting out versus maybe the five songs or the two songs that you think might be huge songs and I’m going to wait and hold these off right. There should be other music. That should be good enough to leave start building some band and again bringing it back to the beginning.

In this whole idea of just dropping singles just dropping singles, because it works better for the streaming gear and all that kind of stuff. That has nothing to do with the general artist, the independent upcoming artists, because they don’t have the resources to actually leverage that thing right. They don’t have the resources or even the care to be thinking about charting or a gaming. The streaming system, that’s far less important to an artist.

What you need to be focusing on is building a real fan base, especially if you want to move as an independent artist, not just until you get a deal but move as an independent artist like forever right or for a very long period of time. Until you find something that makes sense, you need to be thinking a lot more about what is going to get me, the most fans for the least amount of action versus how do I game this system and get certain things popping virally? So no, it’s not a lie: it’s not horrible advice and it’s not even coming from a bad place when people say just drop singles, but a lot of these people are thinking more so from a general industry perspective when you think from an indie perspective, especially a Loan in the artist perspective, oftentimes, a lot of things are counterintuitive to what those people have to move like at the labels to become successful.

They have a lot of factors that do not apply to you and vice versa. So as always, this article is brought to you by brain man network.Com, because I saw myself if you like this article go ahead. It like button B like he might as well share it. If you’re not subscribed, you know what to do. He dares subscribe. You

My favorite musician as of right now.

 

Categories
Online Marketing

How Indie Artists Get Serious Money

Регулирует пикают до его самаре пустил talk about the bar май батисты луна-то кислый и дальность лайков был, без, передачи, тв of working on bing потолка, брянцев, г, т, а, местная families, да сможет, аборт, но, он, дышит, sentence of santa кстати таким-то и мая и, без, урана в Соннике по самбо сама же и, на, и, думать, убийцу people, имеется это, за, бизнес, это, по-любому, океаны, xq, мы, не, индексов, маркером band 1, [ музыка, ], [, музыка, ],

My favorite musician as of right now.

 

Categories
Online Marketing

5 ways to create a visually STRONG artist brand (part 4 of image series)

So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.

As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.

Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.

Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.

People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.

She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.

She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.

Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.

This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.

In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.

You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.

I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.

If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.

My favorite musician as of right now.

 

Categories
Online Marketing

Smart Artists Do This – How To Grow A Fanbase

Now, who is TJ Chapman he’s Bo, be his manager truck pickles manager guy super experienced. You got ta, listen to this guy in his wisdom or in this article right here. It’s something that is really a lot deeper than a lot of artists realized, and I swear if you reprogram this about how you think about your marketing as an artist.

You will find far more success, because this one thing honestly has the power to in an artist career before they ever have a real shine, and it’s funny it’s funny to me how many artists feel like advertising is cheating. They want to be organic and advertising isn’t organic. What you crazy on man, you think Apple says there when they drop new, damn iPhone all every brand. You think you think of Atlantic says that with cardi B know they put millions of dollars into the marketing to make sure they put it in front of everybody yep.

You know, but you have to put in front of people, so they can see it in the first place to make that decision, whether or not they want to listen yep, and they it just trips me out how they they feel like is cheating or or it’s Not right and man that is business 101. At the end of the day, you have to figure out which of music, how you going first off, you got to find a place for it to live number two.

You got to figure out how you going to give it like, and I can’t tell you none of that for sure. I’m going to shoot at all these methods to try to find the right one and if all of them work or whatever that’s the more the merrier, but I’m not limiting my odds. You know in breaking this record, I’m going to try to expose it every way possible, I’m going to use all the methods that I told you to make sure I expose it to people till I find something to catch, and this record actually gets life.

It’s weird that in the marketplace today is there’s this big pushback or desire to be organic, as if it makes you look right and I don’t and organic and marketing don’t necessarily go in and it has to be artificial. I don’t care if you didn’t pay any money, but I axed you. The fact I asked you to listen to my song personally is me putting in some artificial effort to get you to listen, but you want to you want to start or spark some organic.

That’s what you want your artificial marketing to do, but you got ta, get like that ball rolling and, like you, have there’s so many people that are like I’ll do a article about an artist on blog, for example, and someone might be like, oh man, this is Fake or their industry plan, or they paid already had money, and it’s like you’re talking about them for the methods they use, but they’re hauling their where you want to get like so try to use those methods as opposed to understand, but they did killing themselves up For sure alright, so you might have heard the point you might get the point, but I have to expand on this conversation because, honestly, I don’t think artists understand the gravity of what this is rooted in.

First and foremost, you have to consider that it’s been marketed to artists for years. This whole idea of the starving artists that used to be a real thing that signify purity artists actually took pride in being a starving artist. But do you know why artists were starving because the record labels were taking their money? Somebody was making money off of the artist and then the other artist which is being sold the dream.

So you have to struggle and hustle to even get in a position to get your money taken. That’s been pushed and pushed on artists for a long time now, and there’s still some remnants of that stuff left over to the point where you have this weird classism and artistry, where artists tried to downgrade and discredit people who aren’t moving with a starving artist. Mentality of this just happens. For me it was super organic.

I didn’t use a is mine and infrastructure and way of going about things to boost my career. So, even though you might not have that in all aspects, there might be small subjects where you’re thinking about it. That way, because at the end of the day, when you’re complaining about these other people, it does nothing but make you sound like a loser. And why do I say it like that? Because I think that’s the only way to drive through the point that y’all are playing the same game so to speak, really you’re playing your own game, but everybody is playing this music game in the artist space right.

Well, if that’s true, just like any article game, there’s people who have strengths and weaknesses right, you might have a hundred on power but 50 on speed and something notes on the agility that you might have certain weapons. It’s the same thing. Everybody has different advantages. You might have more time to spend or waste there’s certain things that people have and some people is there certain things.

Other people don’t at the end of the day, there’s the things you have and the things that you don’t have. But when you work through those certain levels of the game, you’re, either losing or you’re winning and various parts of the game you get to the big boss and hey, they have all these different powers that you will have and you either beat them or you lose. You have to make the most out of what you have, because you wouldn’t be complaining if you had the money, if you had a Rich Dad or if you had a big investor, if you had some of these other situations, you’re not going to be saying: hey Yeah, I got a million dollars in the bank, but I’m not going to use it, so I can keep it real.

That’s stupid. First of all, like money does not guarantee success in the game. Connections, do not even guarantee success in the game, so you really playing yourself if you allow yourself to get continue having that narrative out there you’re just allowing that to exist because it makes you feel better. Since I don’t have that, then I can get this. That’s the only reason they have that, and I don’t but again the truth is that’s not the only differentiator it isn’t, because there’s so many rich parents, or so many successful artists that have kids that are nowhere near as big as some of these other artists right.

How many artists are as big as Chris Brown are as big as Drake or as big as chance to rapper are as big-ass Taylor Swift, Beyonce, not to say that these people didn’t have certain connections at certain points of their career, but for the most part, most Of these people started outside of the industry and worked their way up, but there’s so many people with kids that are legends in the game that are not doing it.

Big. No one wants to listen to their music, they have connections, but nobody cares about their money. They’re still not going to the shows, a girls are telling me the other day out. She just went to this show of a girl who has 1.2 million followers on Instagram and the person inside to a legend in the game, and I’m not even talking about old school old school legend. I’m talking about the legend still has high cultural impact today, but the girl didn’t have like 50 people at her show, stop looking at people and say: oh of course they made it because they got a lot of money.

The money does not guarantee the success which brings me back to the fact this whole organic thing as well. It’s something that you guys have to get your mind off of this whole idea. If you’re going to market, if you’re working on marketing right now, then it’s not organic. If you pay for one post to be posted by the influencer you’re already doing something, that’s not organic! By that type of definition, your whole marketing initiative is to do as many artificial things as possible that will bring attention to your product and hope that your product is quality enough, that it sparks and creates organic traffic.

Anybody else who just having to blow up and they didn’t know what was happening. Yeah those people are out there. They did just go viral, but that’s a look at a car. That’s to draw the cars it’s not because they were better than somebody else. That’s just good timing, there’s a lot of people who can sing well right. Well, all these things, but they didn’t post it on the platform and didn’t get seen by certain people, and it didn’t go viral and keep in mind whenever a new platform ages.

It will be harder and harder to be organic if you’re, five six seven years into Instagram and posting there’s not going to be that much organic growth and help because the platform’s build their technology against it they’re different now, and that goes for any other platform. If you get on there early, yes, you might find some good organic growth, but the chances of that go down and down and down every single month of platform ages.

That’s just how it goes, I’m not going to get into all the particular reasons. I just need. You guys to realize is: there is no dishonor in building an audience from paid traffic. If this is a fan base, you have fans, that’s all that matters. It’s not smart, just to be spending money and then people don’t come in to fans. That’s why we talk about strategy and how to do things right, but if you get the end result then great, because there’s a lot of people out there spending the money way more money than you can even imagine and still not getting the result.

The link to my full interview of TJ’s deejays will be in a description below once that interview is dropped. That link will become active and other than that. If you like, this article, go ahead and like button, if you liked it might as well share it and if you’re not subscribed, you know what to do. He dares subscribe. You

My favorite musician as of right now.

 

Categories
Online Marketing

How To Build A Fanbase In 3 Months! | $5 Music Marketing Strategy

It’s how a mere used a combination of cover, songs and original songs, a unique $ 5 a day. Facebook strategy and distro kid to build a fanbase of over 30,000 monthly listeners on Spotify is actually well above that I just can’t remember the number check this out so tell me more about because one of the things that baffled me, I wouldn’t say baffled, but what I loved because I didn’t hear other artists talk about doing something like this and once again just speaks to the assistants II was you’re a $ 5 a day, Facebook strategy.

I did that in the early days so like I, I think I when I when I when I spoke to a year ago. I think that’s what I was doing bad. So I did that for about three months yeah and I’m like you know what I’m just going to, let it run like people like the song, I’m just going to just let it run and see what happens and honestly, like I kind of forgot about it, and I just let it run in the background and then after three months like I did build up when I looked back, I’m like wow and actually built me up a little bit of an audience and a fanbase and people were checking as I was dropping those songs.

Every Monday, my streams on Spotify were starting to slowly creep up and then I dropped a cover. A sorry, a mash-up I did of to me a song into you, ya know, and I mashed it with russa song, wife, you loved, like really exploded. You know so like people like that one just hit all the algorithms. It went crazy and I think it’s almost at half a million streams now on Spotify. Oh that brings a question to my head.

So that’s essentially a remix cover I’ve been axed before, and this isn’t really something I get into as far as some of the legality type things, but I’ve been eggs when you put a cover on a platform like Spotify, what does that do for you? Like? Can you do that? Have you gotten any kind of strikes or anything like that? No, I haven’t because well with district kid, the good thing is, and I would use just her kid for any artists reading they acquire the cover license for you, so you’re covered and keep in mind like there’s two licenses right, you have master recording and you have Song and you have the copyright, which is the the writing of the song.

So I don’t own the writing of the song, but I own my master, which is the version of the song that I created. So I’m allowed to use that and put it like. I’m only getting master revenue, so Spotify also pays publishing royalties to the to the songwriters that wrote the song right, so they would be getting the backend royalties that way which don’t come to me because it’s a cover. I didn’t write the song, but I created that arrangement of it and I created that recording.

So both sides, like just a songwriter and everybody who’s covering my song, is yeah. Oh there’s tons of covers on Spotify like yeah, like there’s artists, who only have covers on Spotify. It’s just you just have to buy the license right. You can do it through district head and there’s a company called louder. You can do it through them. Boom cool has their service too, or you can use it. I don’t use to incur.

The reason for me is not because they’re not a good company, but because I release so much music that it was cost prohibitive. Like I like, I would have been paying what five thousand dollars a year just a tune core and it just didn’t make any sense, gachi so um, just to hone in on my process a little bit when it comes to district kid and how they kind of Obtained the rights for you so you’re saying once you submit a song, their algorithms, pretty much picks up on the fact that it’s a cover and they obtain it or do you submit and let them know that it’s a cover.

So when you, when you choose the option, they ask you district ritas is a cover and then you click. Yes, it’s a cover and then they ask you who the original songwriter is then sorry who the original artist is and then they go and obtain the license for you. So I like that better because it’s less work for me now I don’t have to use a third party to go, get a license. You can buy a license yourself.

You can just go to louder, comm and buy one but hey anything extra. They just handle the money. No, you do have to pay, so you have to pay. I think it’s a dollar a month to have the cover license, so it can’t add up if you’re going to keep it up there. It’s not bad. It’s twelve bucks a year. You know so well, then, for the service they’re providing like now, you have peace of mind right. You don’t have to worry about getting a license and worrying about all that.

I’d rather just pay the twelve bucks and not worry you’re sure, especially as an artist I mean primarily I’m already doing too much work. Um and that’s like one less thing for me to do. You know yeah all right, as you guys can see that consistency. First of all and foremost, is what I want you guys to focus on when it comes to his $ 5, a day, Facebook strategy. That’s so much better than just doing one week right and just going really hard on some Facebook Ads.

He did $ 5 a day that allows him to stay consistent and you have to do one dollar a day. It’s something just worth trying out over time and you have to do one dollar a day over 60 days or 90 days. Do whatever you can. So you can only collect the data over time within your budget, so you can get that information and learn how to make even more specific ads for yourself to utilize. But then, of course, a big part of his strategy, which is huge when it comes to the peace of mind that district 8 offered by making it so easy for him to leverage covers, because we all know how to do YouTube covers right.

A lot of people can make that happen quickly, but when it comes to covers on Spotify, I always got a lot of questions about it. Not it necessarily know how to answer that question, and I didn’t necessarily have time to figure it out or ask somebody. So not only is it dope, they they make it super easy, because a lot of artists need peace of mind. They don’t want to town a bit like focus on all this stuff when you’re, just trying to you know being Indian grind your way up into a better situation, but it’s also relatively inexpensive.

But Mary you’re going to mention that in his interview saying you know if he was using chunk or it would have been cost prohibitive for his particular strategy and with all that being said, a lot of people have been telling me for a minute. Your brain way. You should do a podcast, you should do a podcast and I’m strongly considering it in some form of fashion, and I decided that if it happens, it will definitely happen on distro kid.

I actually already have an account, and I’m filling my way through the system and with all of the good things I’ve heard about it when knowing so many people who are using it, I felt comfortable go ahead and get a discount code for you guys and offer It up to you at all for 7 % off your first year of membership with district kid. Now, if you already have district kid great on well and fine, I will actually love if you provide your commentary and experience with it in the description below.

But if you’re something you want to check out, then you can check it through the link in the description below to get that seven percent off district kid calm, /bi, p, / brand man, but other than that. As always, if you like, this article go hit the like button and you like, you, might as well share it and if you’re not subscribed, you know what to do. He dare subscribe. You

My favorite musician as of right now.