Online Marketing

Long Form Content and Why You Need It!

Now those of you who are new to the blog, I’m a digital marketer. I specialize in helping artists, like yourself, get their songs heard through platforms like Spotify, like Instagram, like YouTube and a bunch of others. Now what I want to talk with you guys about today, is why you? Yes, you should be incorporating long-form content into your content.

Marketing strategies now long-form content is pretty much anything. That’s about 10 minutes or longer. I like to paint because of how short people’s attention spans are today that even seven minutes plus can be considered long-form content, but outside of that, I just want to give you guys. Some examples of what that would look like why it would benefit you to think of something to add into your game plan and just what types of growth and what types of relationships you can expect to build.

Your fans, through this long-form content, but before we’re getting all of that coming, follow me on Instagram. I made sure to put my name on the screen. Come talk to me. Come engage with me. You can’t give me some article ideas, all of that good stuff. Now, with that being said, let’s get right into it now, as marketers. I know we’re always on artists about their content and their content plans. Right, like you need more content, you need other posts on your Instagram, your YouTube, your Twitter.

You need stuff to pretty much. Keep people eyes on you, and one thing I often don’t see you get taken advantage enough from rising artist, is long-form content. Now, in the form of article, that’s usually content. That’s like I said earlier about 10 minutes or longer. I consider seven minutes. The longer could be long-form content just because people’s attention spans are short but we’ll get into why I consider that long-form a little bit later now, let’s get into the.

Why right the? Why of the long-form content? Why am I making you the artist who already has a million things to do figure out 10 minute plus articles to answer that YouTube, blog or Facebook whatever and the three wise or the three reasons? I want you to focus on our opportunity for fan, engagement and relationship, building our revenue and getting these platforms to reward you. So, let’s start with the opportunity for a fan, engagement and relationship building.

Now, I’m one of the things that you guys look into as you’re going out, it’s trying to figure out how to convey a message to your fans so that you can build your brand effectively right, because that is what brand building is. It is getting your message across to your target audience over and over and over to the point of they start to know and believe it and just like they. They know you’re a brand as soon as they look at you and one of the best ways to do this is through content.

That gives you time to express this message. You can’t often get your point across in a three-minute song. You can’t always get your point across in a minute article clip on Instagram, but when you give yourself time to talk these things out or time to kind of relate these messages a little bit more fluently. That gives you a better chance of building with your audience. On top of something where they have a lot more information to deal with you off of it, for example, there’s a producer right now who I pound on the article about by the name of Kenny beets.

He has a show on his youtube blog called the cave on the cave. He brings on different rappers and has them wrap over beat that he makes in like 10 minutes now. I was out of just the cloud that he gets from these artists. What’s really cool about Kenny Beeson show is that it gives him a chance to shop his personality. I’ve been a fan of Kimmy beats for at least two years like I remember his earlier work with ki and all that stuff, and I never knew he was funny until I started reading this show as I got through reading this show.

It allowed me to connect with him on a different level as a fan so well now I feel like. I know him a little bit more as a person as opposed to just another producer, and that is where the beauty of long-form content lies. It gives you a chance to build with your audience on a different level, how you do that is going to be a little bit up to your creativity and your resources, but just the fact that you are given an opportunity to do it helps in such a Tremendous way – and we are in a point where people will read this long-form content as long as it’s interesting enough, like you, would be surprised at things that people read on YouTube and on Facebook and on Instagram just because it’s there and just because it caught their Attention and that becomes a gateway point for you to start building them and selling them, among other things, that you’re doing now.

The second point that I want you to focus on is that these platforms, these social media platforms, will reward you for your long-form content. If it’s actually keeping people around and for 2 seconds, this example we’re going to focus on Facebook, Instagram and YouTube now on Instagram alone, I think the number is about 56 % of Instagram users come to Instagram for long-form content, and it’s actually up from previous years About like 26 %, something like that, you have to look the numbers up, don’t plug me directly on it now.

What’s interesting about Facebook and Instagram, specifically is a GTV right. Instagram has got to a point where algae TV is the new brainchild. It’s their new baby and they want it to do well. So you know what they’re doing they are actively rewarding people on Instagram who use IG TV with more reach. More engagement and faster growth speeds pretty much for the people who are using it right, which means you are at a point where, if you are figuring out your lawn fawn, constant strategy, you are playing around with algae TV.

You will get in on the ground. Work of it early and take advantage of them trying to push people out who are using it way before everyone else who’s going to jump on it once it’s already lit, because I look at it this way, people would joke on IG TV, but come on Facebook’s, Not going to let their idea die down, there got to keep it alive for as long as they possibly can, like. I said by rewarding people who are actively using it who are trying to make something of it, because that’s what they want to be the forefront of their product right now.

Now, very similarly, YouTube rewards users who have long read hours on their blog by pushing their content out through their algorithm. So they pretty much go hey you! You made really interesting content and you keep people on YouTube. We, like you, so we’re going to make sure thousands and thousands of people see your content and hopefully they’ll, spread it out and keep even more people on YouTube.

That’s how you to seize it. So the best way to get longer read hours on YouTube is to give your audience more content to read which it gets pretty hard to do with three minute: music articles or four minute lyric articles. So the best way to get around this is create a long-form content series that you can actively put out, through the blog, to increase your read time, to increase that engagement, to keep people on your blog, so that YouTube will reward you, and you can also take That same content put on your ID TV work that as well so that Instagram and Facebook rewards you, and I think Facebook has its own article platform, but you won’t even give in to that for it today.

I just want you guys to start thinking about putting out long-form content and thinking about deals on what that would look like for you, and the third reason on why I want you to consider making some type of long-form content is something I think a lot of You I want to hear that’s money more specifically at revenue, so pretty much when you make articles or certain links on YouTube and on Facebook they place as within your articles.

Now I don’t know if everyone knows this, but you get paid for those ads being around me. Your articles you get paid for when they get readed um. I think the rate comes out to be about three to five dollars per every, like thousand views or something thousand abuses on your blog you get paid for that. So the more long-form content you have on Facebook. You have on YouTube, I’m sure it’s coming to Instagram.

Eventually, because it’s on Facebook as well the more opportunity for pay that you bring yourself, meaning that your long-form content essentially becomes another source of revenue, for you becomes another way for you to put money into your pocket. To do the things that you need to do. A lot for just make an entertaining ten to fifteen minute articles that keep your fans on the blog fans that you were going to try to keep on your blog anyway, at least that’s how I look at it.

That’s that’s how I see this whole thing now, of course, like everything else, making long-form content does have its disadvantages, but the way I see it is there things that you’ll have to get over anyway. So there’s no better time to start practicing than now. One of those disadvantages is that more content means more of your time that is consumed and, if you’re, an artist who’s already doing a lot of things.

You’re writing your own music and making your own articles your handle your own marketing. I do understand that this can be taxing, so it may be something where you need to seek outside help to help you make long-form content, um, even the editing alone, or you know getting someone to help you with that side. Will save you a lot of time and help make it a little bit easier, so I suggest reaching out to a friend or looking for someone on something like Fiverr or something like that.

Just someone who can help offset some of that lobe and, secondly, is you will be battling people’s attention span, meaning that if it is not interesting, if it is not good, people will not read it, and some of your work will go in vain, but that doesn’t Mean that you shouldn’t seek to make long-form content, you should just seek to get better, get more, entertaining refine your craft or find your long-form content ideal and figure out how to get people more interested and more engaged in it, so that you can do all the Things that I just talked about – and I know I can already hear some of you guys but Cory – what are some long-form kind of saying ideas I can do.

I literally can’t think of anything and the ones that come off the top of my head, and you may be better than me. You may think of something more creative and more on brand for yourself than me, but I always suggest the people to look towards one podcast, which I have a article about that I mention to put the link in the description below um. You could do skits, you could do interviews. You could do analysis on your content, like how-to articles, for some of you producers and like articlegraphers.

You could always do like deep dives into your own music from, like your perspective or your friends perspective, but one of the easiest long fun contents that I think the artist can do is a vlog. Anyone can make a vlog. You can follow yourself around with your camera. You can get your friend to follow you around with his cell phone or his phone camera, and one of the points I always get from artists is that they feel, like their lives, aren’t interesting enough.

They feel like they can’t make vlogs and some things are lit and the one piece of advice I always get the people towards vlogs is that everyone thinks that life is boring. That is exactly why they will read your life, no matter what it is on internet because they want to escape their own troubles their own day-to-day by reading what you have going on and that all goes back to what Gaby cause documenting and people like seeing you Document the things that go in your life, people like seeing every process of your life, everything that you’re doing especially your fans, so definitely take advantage of it.

Now, for those of you who are already practicing your lawn for incontinent strategies, I love to hear about what you’re doing I was working out for you. So leave that in the comment section below for me and for those of you who haven’t started yet. I love to hear about any ideas that you may have if you’re comfortable with sharing them in the comment section, do it. If not, you can always come hit me up on Instagram or something we’ll talk it out now, as always guys, if you feel like you’re learning pain today, please like and share this article hit those post notifications as well as I wouldn’t want you guys to miss Anything once again, my name is Corey and I’ll.

See you next time.


Online Marketing

5 ways to create a visually STRONG artist brand (part 4 of image series)

So starting off strong visual images are all about sticking out getting as much as attention as possible. In your environment, and you have to understand your environment to truly be able to do that I’ll go over that later, though, Calle West number one is being out of place when Kanye West first started hip hop was heavily a street where look right being educated.

As far as the look the preppy look College, look that Kanye West was known for the time was nowhere in sight. Kanye West was the first one. He popularized that and had the backpack. He created the backpack rapper, even the content. He was talking about that made him seem out of place. He was this different guy and then we look at him not that it was their choice to be born white, but the fact they were born white and they’re rappers, particularly in their side of rap, and brought them a lot of attention just because they were the Only white people at their time on that level, so it just made people look at it right in wonder.

Okay, who is that they easily were branded as that white person that you have two against the grain in the Western civilization, particularly with entertainers. You have women that are wearing less clothes, typically Janelle Moll day. She went the opposite direction by not only dressing down in sense of covering her body, but also having on a pence which is a little bit more of a masculine energy.

Typically, as far as what we associate a pen, so we associated with basis and power and all that kind of stuff, so brought her more attention when she did that in the first place. But then she combined it with what Jenna does also is, which is being out of time being at a time in the sense of using an old energy and oh look and also feeling your music often times which separates you from the current day.

People and they modernize it obviously, but they also really really strongly draw from and push the image of being old school like old, old school, not 90s, but you know back in the day. Y’All know talk about anyway, play up your character, so all these people have characters innocence and they play those up. But these people play into the extreme Lady Gaga Lady Gaga, particularly that one year when she was doing things like this meat, outfit and Eminem like you down here in the right like this woman is crazy.

She was really really really going to the extreme and getting maximum attention. If you remember that year, she like you, cannot turn on TV and not to hear about her or anything at least music related and then Nicki Minaj when she first came out well after a while, she came out, but she got to a certain point where she Was like, I want to get maximum attention and I want to be in the pop world and have so many people, not my name.

She started wearing these colorful outfits all this stuff, and just these bizarre things similar to Lady Gaga just to get attention and then Katy Perry did a very much so similar thing, except she did the characters and outfits kind of like Lady Gaga did, but then she Also did the colorful things with the blue wig as a theme during her California, love album and all that kind of stuff like she did very much so a similar thing, I’m sure you can recognize the similarities.

Little yachty. I did a article talking all about how he did this I’ll go check it out. You haven’t seen it, but he I go a lot deeper and number five is props right. Using props, Rory’s hat right here is a prop the way you know this is because he one has it on consistently and then he has it on. Even when he’s wearing this Jersey, this Jersey, is it necessarily a look that goes with that kind of hat typically, but he is so aware that this is his brand.

This is what make him makes him stick out, that he keeps it on no matter where he is because that creates his silhouette literally and he put a silhouette around him, but he doesn’t wear it as much this time. You would recognize Rory silhouette by itself. Regular hats, like the one kid cudi hairs on the bottom left, quit necessarily make you stick out, but the fact that this hat is something that people typically don’t typically don’t wear, at least on his side of music.

In the same way, the Hat the future wears is branded him as a strong visual. Those kind of things help out, and then you have a mean a with the bananas. I mean obviously they’re super random, but the fact that he hasn’t consistently I’m the strong visual brand. You see a banana and you’ll think of a meaning, particularly anything music related. He saw a new album cover and it had nothing but a banana now.

You would first thing you would think would be a meaning, at least if you do know him other than that is being consistent right, because all those things and everything that everybody did was all about being consistent. Only once you do it multiple times. The people start to really relate it to you. They see you do it one time and it’s just like how they’re doing some fun thing or how they’re trying to get attention, or it’s a little bizarre, that’s weird, but once you do it multiple times, people really brand it and stick to you.

I don’t learn rules to abide by them. I learned them to know when I’m breaking them, so this alludes to that sticking out thing. I said at the very beginning: you have to understand the rules of your environment to truly be able to take advantage of the rules and then break the rules to your advantage. So you get maximum attention. You have to really understand what people other people are doing to really stick out.

If you want to use a strong visual branch, so study the game and study what you see around you and that’ll help you get it done other than that. You know what to do subscribe have a great one.

My favorite musician as of right now.


Online Marketing

Nipsey Hussle’s 12 Tips To Build An INDEPENDENT Music Empire

So if you don’t know who Mickey Hustle is he’s that guy, that might, you might have heard of when he sold that hundred dollar mixtape and jay-z bought like a thousand copies of mixtape, but he also sold other copies of it.

So that’s just a real short snippet and how can somebody that’s not really super known, sell, hundred-dollar, copies of your victims, we’ll get into it and how he does it. Here’s his tips. Like I talked about, I was in the streets. I had money. I had spots and I sold all my jewelry sold my course and bought studio equipment and devoted myself to it, and I made a lot of music majority of stuff that was on bullets thing.

I don’t know he’s wanted to. I made before my deal number one commit he got rid of all his chains and sold all his stuff like he said just because he knew he was going in a new direction. He didn’t want to be on the streets. No more he’s committed to this music number one commit number two collaborate, so Kendrick, yg Don Kennedy Nancy else themselves. Those guys all collaborated a lot in the beginning of the careers particular with each other, because they were in the same areas, and you could take advantage of this too, because it allows you to build a fanbase, especially if you’re in the city.

So you can get the most out of the area that you’re in I got a few mentor that has put me on books and literature and all that big blob. France is one of them and so on. You know he told me about this book called contagious, contagious, oh yeah, so I got to the second chapter that you were just talking. My heart is this: restaurant owner in Philly started selling Philly cheesesteak $ 400 at his restaurant, and it just was like it set off all type of conversation.

Ever I was talking about extent on type of influential people came to him and just want to check out why $ 100, like Oh Burke, ain’t going bought one David Letterman bought one, you got lost type of expulsion, publicity could be anything became like a staple and Everybody start coming through supporting behind all the cheesesteak, so I put the book down and I was like anybody got without nobody did that with music you.

So this is how you came up with this hundred-dollar mixtape/album idea. Studying he also mentioned having that mentor, I suggest everybody give mentors helpful in career building an empire whatever you want to do. But study study study he’s looking for other information, a lot of people in the hip-hop game. Don’t study, he’s reading books and he’s actually using the information yeah. Sometimes I won’t even go back and get it though.

If his Waggoner know you like, I know, listen to it, why pay for higher you? So I’m like you know, I just want to test out what get offering it free. We do experiment right once again, like I said. Not only is he studying, but he experimented and tested those ideas out right. He not cuz, I’m, not only did he have a hundred dollar copy that came with merchan a free concert pass and things like that, but he offered it 999 copy.

That was just a streaming copy and he also had a free copy. He said you want to see what it did and that he paid attention, which is also going right into this right here. When I came back from our own world on Team C, I was like you know. I know what I fuckin with I’m like. I know what it is. It took me. Five six make sense to really catch it without, like I’m, no well, I know I know what it is that connected to so crashing.

All is with me trying to just saturate the thing with a project with the ability type of wraps any type of movie that they’ve connected to before. I think so. This is that experimenting and paying attention. He has six mixtapes. Obviously, you experimenting your own music, but then he paid attention to say: okay throughout this entire process of all these mixtapes, I’m starting to realize exactly what they fuck.

What about me? Because once you do that, then you have all the power you pay attention to the people. Now you can give the people what they want. I think is your job to distinguish us. So Brandon is about your difference. You’re right about it’s so much of differences. It ain’t about you know, what’s the same, you know exactly right, just like that process, so once he paid attention saw what they connect with now.

He knows what his differences are. He knows what other people like about him and he can give them more of that. So then they can give themselves more of them, and now he has these. This fan base. That’s growing, that’s tip number five from nipsey, but everybody right for you. Yet I know my philosophy on my business model. I need to be involved as a partner. I need to be an owner, I heard, and I know that we ain’t going to have combos.

If you don’t start like that and then step number six, it gets real heavy OOP seven when it comes to that ownership. That’s give something I don’t know, but when it comes to nipsey, he’s super strong on the ownership and we’ll see a little bit more on this litt later. I see nothing right right, but I’m at the table at every dissociation, I’m in control of everything to do with my brand. To me: that’s the power, that’s where the you know the side conversations aren’t in the new opportunity right.

So not only this being an owner mean you own, something because there’s been this additional benefit when it comes to the power. That, therefore, is you so when you want to think about ownership, if you don’t own you’re, not you don’t have the power for decision-making, you don’t have the power for the decision-making you’re not going to be in decision-making meetings in those meetings. That’s on the bigwigs! That’s when the people who really make those moves are meeting right.

So if you can’t be in that meeting, you’re not going to build relationships for the people who really make stuff happen. Yes, nice to deal with some kind of distributor or just your manager or a in our. But if you can’t have that meeting with the guy who runs, let’s just say Disney or some kind of huge company that might even just want to license up all your stuff and give you all these additional opportunities, then you’re missing out on opportunities, which is what Most artists do I’m not trading ownership of the only asset I have, which is my intellectual property.

That’s his music, it’s pretty much true for every artist. All they got is their music, don’t give it up not go anywhere else. Why you feel like man, you know what I need to. I need to put my own compound. May I just believe ownership yeah. You know I mean I believe in you know: um, invest in yourself when you make money, you know you can easily go a lot of places, but I just feel like you know, your foundation should be strong.

He’s super consistent with this, so he made his own compound his own, a recording studio like for recording studios worth in one studios. I hear like four session rooms, but when you do something like this, you have to invest in yourself when you own, then you want to invest, then own, more, invest own, more continue this cycle and this how you slowly but surely build an empire, and next thing You know you buy out the building, you are helping and put other people on.

That would really really having an empire is like data, so I know he’s really super into daddy. He had one conversation when he was talking about him using Ryan Leslie super phone app right, and this really really treks fan data is one thing you need to really collect fan data generally speaking, but this goes to the extent of it. You come up to Nick C and say you’re his number one fan. He could look at his phone in about 10 seconds figure out exactly if you are his number one fan or not, he could just see his data and say hey well.

Actually such-and-such in Tokyo is my number one fan your number 76, because it’s basing on how much you support him. How many shows you going to how much how many album you bought, and he has all that data at the tip of his fingers. This kind of stuff is great because, let’s just say, you had a thousand fans, if you had a thousand fans like a thousand like super super fanatical fans that bought every single thing you put out, even if he has a hundred thousand people like a, but only A thousand people buy everything he knows if he puts out something for $ 120, at least those thousand people are going to buy it.

I’m going to make a hundred twenty thousand dollars off those people at the very least no beginning change like we in control to extent you know. Without the internet we got um a global village that we could deliver content to in our saying and it’s in his worldwide, you could told you to say: you’re marching. You could build businesses. So if you’re not stuck on, you know being a fine jumping and being some type of socialite, you could look at the guy for what it is, and you know saying – and you know build something.

I rock slowly tip number 10 – ignore the bullshit. A lot of artists do not do this they’re huge on the fame, junkie, socialite lifestyle, and what happens is I was going to happen to a lot of them? Is what happened to people past generations, where the oh geez had these great stories of what was and who he used to hang with, but they’re, not on top anymore they’re right there for you, because they didn’t keep making the moves and they didn’t make the right Moves which was focusing on the money in addition to the art, as opposed to just saying, hey, I want to be seen that’s what a lot of people do ignore that same stuff.

If you’re telling me that all y’all gauging it sound scanning billboard, we don’t need y’all y’all, getting an eviction notice. What did she say my this is hey. I don’t care if I’m in your main media outlets, I don’t care if I’m on your radio stations. None of this stuff, in which he’s on another net, he’s only had like one radio, I’m song for real for real, and he doesn’t need that because he can get to his fans, which means he can get to his money.

If he gets his money he can build and then create more music and then get back to his fans and get more money. If you got your fantasy got your money, you don’t need anybody else. All that other stuff is an illusion. I swear how much you get paid are the writers. I wrote that I paid him type of salary to my employees at my business that got felonies and I can’t get jobs, no disrespect so who’s. The underachiever I own, my company own the asset of this whole industry, which is yo-yo masters yo, your intellectual property.

You know, send your publishing, so you know you your metrics and what you gauge in as achievement is actually like a peon or underboss we’re looking at it, because you know like I’m not in it for the fame. Everybody want to be seen and held at the highest regard. Obviously, but you know you can’t cash that out and can take that to the bank, where you can in other ways, but you know, what’s the asset, what do the labels do it, for they do it for the ownership they do it for the for the catalogue For the mailbox money, and so you know, I think if you up one, what’s what’s going on you’ll you’ll respect that you wouldn’t say do underachieving for that yeah.

For you see, I play longer clips with nipsey’s in the other articles because stuff he said, is so real, don’t think like a peon. What he’s referring to is a complexion magazine writer, saying hey this guy’s underachieving? They lit radium one of their top ten underachieving rappers and he’s like no. You measuring people offer this little media buzz and this you know this little Fame over here, but nah man I I can.

I could pay you if I wanted to. I could hire ten of you if I wanted to, because I’m over here, winning with what matters tainted action to the mailbox money. What he was saying with that part is record labels. They finish the mailbox money, which is that money when I wake up is in a new check, is in my mailbox and that just keeps happening he is happening, but most artists. They don’t focus on that.

That’s why we have all these past stories of artists being ripped off he’s saying now. He has both of those things. He has the art and he has the money and he’s going to stay, focusing on that. He doesn’t need to get complex to give him. My a okay, you know it’s just like a metaphor for being a long horn. You don’t judge it by one leg of the race cause. If you judge me by my first leg, you’d have been like you know.

If the biggest dude on the web, then, if you’re, judging by the second leg, you might be like nip didn’t drop out, I’m a disappointment. But if you judge you bought a third leg, you won’t be like nipple, independent moment, yeah way back and look at it. As a marathon buddy dude came from, you know, single house, family, a gangbanging environment, you know, saying, didn’t graduate high school and been through the bullshit.

So what you say here is hey. This is everything if you put him in a nutshell: it’s a marathon. It’s a long game because building an empire is a long name: xjz, eggs, P, Diddy, P, Diddy literally start running marathons because he’s obsessed with the idea of a marathon because he knows he’s playing a long game right, it’s a marathon, so it doesn’t matter about the Ups and downs they they will affect you in the time being, but really, if you know, you’re playing a long game that helps you not get caught up in some of that BS when I said ignore to be this right, keep that in mind that’s number 12 And now we’re going to go out with a quote from Nick C on a mission, your worst enemy is idle time.

That just means hey, don’t waste. Your time on is BS point blank subscribe. If it was helpful, I want to go out with a quick article. I’m just of nimshi talkin about some other stuff because I still think it’s so dope is unhelpful.

My favorite musician as of right now.