Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.
I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything, yet you know this whole fake it till you make. It brings. No value to anybody, you need to make something, and that thing is a manifesto. It’s always been obvious. It’s always been obvious. What causes success? What I needed to do you know every time I read content the internet web television readed, opening the other night was responsible.
Is working she’s interviewed George Lucas, something seeing the same shit. We took it to all the studios, every single one of them and nobody wanted it. So what you do so I said: well, I’m not going to give up now. You’re stuck you haven’t, started cuz you’re stuck, I think, you’re of using trumps the excitement of victory for so many people. So here you go what what I’m going to talk about? What do you want to be known for? Look yourself in the mirror and ask yourself: what do I want to do every day for the rest of my life? Do that and see what people need to understand is the way we communicate today is so different and the platforms have been redefined.
You want to be in health and fitness, you want to be in strategy, you want to in social media, you want to be and sneakers you want to be in coffee. You want to be in electronics, you want to be in in fashion york like smurfs smurfs. It up, you can make seventy thousand dollars a year talking about the smooth, whether that’s your mission or where you’re at right. Now your truth manifesto tell me what you’re thinking about it like if somebody made a article eight years ago that I think fashion should be high low.
I think people should wear expensive, stuff and inexpensive stuff in one wardrobe. They would have been like the queen or king of the vision of the fashion industry, just by making a article for the thing that facebook why your Instagram, like facebook’s, going to buy instagram four months later it happens. So I was on Piers Morgan, this company’s 550 days old, how the hell is it worth a billion dollars and my opening line is they stole it? And then I guess, last year, this time right, facebook bought whatsapp for 18 billion, and every article like the next day after the news came out is like oh wait a minute.
They fucking stole Instagram the. How is there’s only a certain few ways to communicate in the world whether this is article form something extreme yeah like just get on a train and go away for a week or something different? You have to break pattern whether this is audio form sitting here. Listening to my music list and I’m starting to find a little clarity, audio being a podcast you’re, an outspoken advocate for both hustle with self-awareness yeah.
So if you had to put them in order, even if it’s a 1a and one sample in self-awareness, not important when you know her, you, yes, when you know who you are hustle sexier yeah like it would have been cooler for, like the people. Listening for me to say, hustle, because it’s cooler right heck, you mean of do podcast, put the record on your phone and just speak your truth as I sit here right now, writing this article or at least mellowing it, because that’s how I do it get in Front of a camera to Southeast out, you know I’m old, now, kids, at 40, I’ve observed a lot to tell you that optimism and positive is a huge variable.
Good morning. Instagram me Gary. Instead of a motivational quote or some sort of collapse, one of those tamanna fees tell you all the guys, their attention thumbs up on the tripod or have a d-rock, your nephew or sister, making me this is real quick you can in turn is here. Somebody guys might remember him or you write it, but the way all of you need to do this and how you actually start is. By doing I create an obnoxious amount of content because you’re the strategy of how we do it don’t do anything.
Just keep. Reading keep reading my stuff keep being entertained by my energy. Keep being inspired, don’t do don’t look and have dinner at seven o’clock and 22 years like when your strategy is right, you win, and so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag askgaryvee. I think it’s the first one, but I actually do think I tried to do this once before.
I feel like I’ve got the team now in place to actually do this more often to macro patients macro patience, my patients you’ve got a deploy. Patients you’ve got to love the process, what’s the ROI of social media, so I look at her ago. What’s the ROI of your mother, there are so many people in here that shouldn’t be producing article, because that is not the best way they communicate only a decade ago, as I was speaking here, all I would be talking about is blogging.
Yet there are people in this room that are caught up by picture and article communication and they are tremendous writers and they don’t realize that blogging or posting on medium or even my favorite little hack. Right now, if you’re a good writer – and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram, I literally mean writing seven.
Fifteen twenty five sentences. Three four five paragraphs word: a written content within your feeds that people will absolutely consumed. So that’s number one and two know what and and how right like. How are you going to do it and then we’re distribution? That’s that’s what you need to figure out next and it’s the hardest part for a lot of you hardest part is to start the next hardest. Binlog things are hard hard to start hard to know what format do it in audio written article and the number three? How do you get people to see it all goes down in the DM which key is providing other people more value? I just don’t see people doing it, it blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM influencers where you pay for it even pay in facebook ads Instagram a sponsorship deals youtube pre-rolls against people of those interests fashion.
You know feed line, sneakers technology or or you reach out to people that have audiences urge hashtags click them look at. The account then see how you can bring them values, DM them go and soft, bring value, rinse and repeat: 10, three or five thousand times. So the thing maybe should do is go upper east side doesn’t get. This guy looks like it took picture Haji Instagram influencers right now today, for doers is the probably, but only behind facebook, ads the single best arbitrage in marketing and then then try and then you learn when you’re a pioneer you have to taste it.
There’s no report. There’s no white paper, there’s no modeling mixed metrics that are going to teach you how that’s going to work when you’re the first explorer. You have to taste the berries and hopefully they’re, not poisonous we’re living through this incredible era of massive opportunity. Yet everybody’s talking and reading and nobody’s fucking doing start fucking executing. So what does that mean? That means you should write a medium blog post every week, content podcast article written, quotes, pictures and then tactics.
What scares me quite a bit is that most of you, when you see these logos, you think of a piece of content that you make and you think of those five blogs and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons right, no fax machine. These are not just distribution blogs. These are blogs where you have the natively story, tell Facebook youtube and instagram or ABC NBC and CBS, and what I figured out for last decade is how to make mash and the end with and show, and he are inside.
Though, and my question is, how do I also and stop being a pussy metemma, I want to do where you are go. What’s lacking you some, I don’t know other people’s POV come on man classic style. Yes, yes, please take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business, facebook, targeting I mean, like I mean that’s it like you, can literally put your business address, run a male, a radius around it or everybody in the 70, 8, 1 zip code or 20 8802 as very Jersey in the house, zip code and everybody will see it and that’s in that zip code in that feed.
It’s a piece of cake. So if we talk about coffee, Google, the word coffee and the word blog or coffee and media company and literally email, every editor and writer of every copy blog on the internet, the way you’re going to make money online and by the way anywhere it’s by grabbing. It so if I were you, I would do this, I would go to whoville, I would type in beer, so I would click this one pop glasses, calm.
I go to this site, I see what they have. I would find if the phone number of this place. Here’s a phone number. I pick it up. How long could I speak to about you guys, possibly advertising a light? Beer blog that’s mean, then search the hashtag coffee and go to every coffee, influencer and coffee, released and coffee media site on Instagram and DM them, and ask them to give awareness to this manifesto.
You just wrote, and one out of three hundred twenty-seven will but that’s better than zero. Undervalue is just that. One view needs to be the right view. Place one view is a humongous will take sense until you do it and what I’m willing to sit here right now and make this article hoping that one fucker one boxer says: oh shit, yeah fuck it. Where the threaten word. We look at the mediums linkedin.
The word presses, you start a blog right or we do it on your facebook or you do in your cereal. How there’s only really three core waves in the current internet to really communicate to the world, the written word or article? What I’m doing right now youtube facebook, article Instagram one minute version article – is the other way we communicate a number three audio the boom of podcast. These are things that matter what the fuck do you want to talk about? How are you going to communicate it written audio or article, and how do you get people access see? This is where we showed you how to go into the DM right, then, before you’ve got to figure out how to use some money and use facebook ads and target the people that you’re trying to reach or grinding hustle.
Just literally female is 702 1500 different blogs or media sites and saying he wanted this spread with my content, somebody has a 14,000 person, email newsletter about coffee news, find that person and ask them Scott asked, be smart, Jab, Jab right hook, ask them what you can Do for them, because you want everybody to read this. He posted on medium and hit up the editors of medium, who curate content post a link on it and to read it right, hit up the 4700 coffee influencers on youtube and send them a message and ask them if they want to read it on their youtube.
Blog that has 147 views. 147 news is better than zero, the fuckin work and how you start
I know that I make my money in affiliate marketing and you can see other people that make their money in MLM companies. Digital marketing, there’s all kinds of different things. So what I’m trying to do is just find other avenues in case you’re, not interested in affiliate marketing bloggers can make one to ten thousand dollars per month.
That is awesome. If you love to write, you can make money doing it and that’s what I want to show you today is how you can make money as a blogger or as a writer before you go any further, though don’t forget to subscribe below so that you can continue To get these great tips from me, I actually believe that anybody can earn money online, but you just have to learn how to do it. So that’s why I called my blog learn to earn alright, let’s go ahead and get started.
Really. Blogging is a real online job. It can be for moms, dads students. Anybody can do it if they enjoy writing, but don’t be desperate for money now. This is something that you’re going to build up over time, and sometimes it takes like six to 18 months to really start making good money. So you have to put the work in and I am finding it’s really that way with any online business. You have to put the work in before you’re, going to start making a lot of money.
Everybody starts from the bottom. The neat thing about blogging is that it’s an online job that you can choose any topic that you’re really passionate about so start playing around. I’r going to give you a site later in this article, where you can find 12 different companies that actually hire people to write. If that’s something you would prefer to do, instead of starting your own blog and a lot of them are different niches, where you can go in and write something that you’re passionate about.
There are four main ways to make money when you’re blogging and that’s in advertising you can get paid for putting ads on your blog. Can you believe that so you get to enjoy writing and then you get paid by just putting some ad advertising on there. You can make money with blogging as an affiliate marketer. This is when you get paid a commission for any products that you can sell on your blog. So basically you would talk about blogged about different products.
People want them, they will buy them, and then you get a commission. So that’s basically how fillion marketing works, but your main job could be the blogging. If that’s what you’d love to do, digital products can be sold. These are products like ebooks or courses, and things like that, and actually you can even write ebooks for other people or write courses for other people. If that’s something that you enjoy doing, you can also get paid as a blogger by providing services.
If you’d like to work one-on-one with people you can, a blogging is a great way to generate leads for coaching or consulting, and things like that. The fifth way I’m going to bring up a website right now for you and just show you what I found. This is called twins, mommy and there’s 12 sites on this link. I’r going to provide it for you, underneath in the description where you can get paid $ 100 plus just for writing.
So if you don’t want to take the time to set up your own blog, then go in here and look at these different avenues of income. One is for writing for a family fun magazine, you get paid a dollar 25 a word for your post, so you get to enjoy writing and get paid for it. Another one here, her view from home. They just want you to write things about topics that happen in your home. Just talk about your own life experiences.
How cool is that and get paid for it? A hundred dollars for 4,000 views yummy mummy club, if you like, to talk about food and nutrition for your children. So these are a lot of mom sites, but this just gives you an example of other ways that you can make money with your blogging and again I’ll put that site down there below, for you here are all the five different ways that you can earn an Income, if you want to start a blog, you need to pick a niche that basically that means.
So I want to talk about nutrition. Do I want to talk about children, airplanes, trains whatever it is, you have to pick a niche and then just get start it with an initial setup. You need to set your blog up, find a hosting site and then just start writing your blog’s. Then, after you have maybe written five or six different blogs, you want us to pick a social media network and start promoting your content, which means you might want to start promoting it on Facebook or Pinterest or YouTube wherever you want.
Yes, people promote their blogs on. On YouTube so find a place to promote it, and then you can begin monetizing, your blog and making money for something that you love to do get started and, in the meantime, go ahead and hit. My subscribe button check out that link below. If you saw something that you were interested in writing when I brought up that article
Perhaps your CEO is happy about the way his bio and headshot look on screen like this winter. Those kinds of things are important at anecdotes. For most businesses, though, it has to come down to something objective, something that can be measured. For example, 100 unique visitors came to your website on Monday and 20 of them purchase your product.
You need to be able to determine what you’re getting back from your website. So how do you do that? The ultimate objective measure is whether your website contributes positively to your bottom line. How you arrived at that measurement is the fodder for measurement and analytics. Google Analytics is a tool you may have heard of it’s free, it’s web-based and it quantifies visitor behavior. It will capture certain data as visitors move through the site.
It’s really important to look at just those key indicators that mean something to your type of business. Chances are you’re going to be looking at things like bounce rate, visitors over time and conversion. There’s actually a place in Google Analytics that you can ask it to compare it to your industry, so that you know hey. Is that a bad bounce rate of our good bounce rate is that a good conversion or a bad conversion? Looking at these key indicators over time will help you determine where your site may have problems, and then that way, you really can determine the success of your site.
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
It wouldn’t have been about half the room, I think about half the room raise their hands. That’s really exciting! Hubspot! It’s a fascinating company, we’re about 11 years old and it’s a SAS company software-as-a-service with one of these more modern business models where we’re selling subscriptions it’s mostly low touch or inside sales driven, and then we have a big and very innovative service set of offerings.
On top of that, we’re about 2,000 people globally, most of us are in Cambridge, but we’re spread around the world. Singapore Sydney, Tokyo, Portsmouth, New Hampshire and a big office in Dublin 300 of those people are working on the product side. That’s my side of the house and about 700 are on the services side. We’ve done some really really interesting things to drive this growth. We went public about a couple of years ago.
We’ve had some good success and Patrick and Anne Thomas invited me out here to share some of those learnings. So we’ll take a look at a framework that is emerging of how we look at the handshake between product and services and also some background and some concrete takeaways. Some things that you guys can try at your organisations that may work for. You may foster a little bit better communication, tiny bit about me, I’m sort of an interesting person.
My background is in music, I got my degree in computers and music and from there I got into marketing. I was a marketer for a start-up for a while, and then I got into product management, because I was so passionate about the product side on what we were building and I’m really a maker at heart. Ever since I was very little, I wanted to play instruments and make things and do things and work with other creative people to build things.
I started some startups over the years. I came to HubSpot in an acquisition of a start-up about six years ago and I’m now leading the product development efforts. There. I get to live my passion with music by playing in a band outside of work and also contributing to Berklee online, which is Berklee School of Music’s fast-growing SAS offering, and I also spend a bunch of time over at MIT. Our company really was founded out of MIT, so we spend a lot of time with MIT in the community they’re talking about taking some of these scale-up innovation models across products, services, sales and so forth, and bringing them into larger organizations.
So that’s just a little bit about me. I have two wonderful kids. I live in the Boston area and I’m thrilled to be here. So why are we here? What’s the goal of this talk today, there’s a huge opportunity, a huge opportunity for teams like mine and teams like yours, to work better and to collaborate as we share these touch points in the customer journey. We’re going to talk about how we can get so focused on on-the-job in front of us that we forget to communicate effectively and we forget to align our purpose and our mission in our vectors across product development and service delivery of every kind.
So I’m going to show you just to start out sort of the summary and then we’re going to go back through the background, how we came to develop this and some concrete examples of what this looks like, hopefully with a couple of fun stories along the way You guys feeling good this morning, you psyched all right. Here’s the takeaway, the takeaway is everything starts with an agreement on who your target customers are.
If you have a service organization, delivering Enterprise Services and a product team that is still trying to build for an SMB you’re going to have a lot of problems right, we’ll talk about that, a unified mission for the company, giving these target customers what’s our approach, what Does success look like and what are the mantras that we’re repeating in the hallway from there? What does success look like and the key is not to have success in one silo and success in another silo, but to share those goals across marketing and sales? Let’s share those goals across products and services share those goals at the corporate level.
Beyond that we have paths for escalation. We love it when our frontline people can solve issues themselves across departments, but it’s not always possible. How do you build accountability and avoid having an adversarial relationship between these departments and then finally, wrapping that entire picture in a culture of regular and effective communication to really imple that change that we’re talking about? So that’s what we’re going to end up in this talk is this framework.
I want to start by reflecting on how I think about the evolution of collaboration at a technology company. It feels to me. Like the first place, there was real tension that forced a conversation about how should we be talking to each other? How should we be collaborating was between marketing and sales classic tension. We talk about it all the time at HubSpot, because we make marketing and sales software.
So we’ve learned over the years that communication about metrics on either side and sharing an overall service level agreement goal between marketing and sales can help deescalate that adversarial relationship and get everybody aligned and moving in the same direction. Beyond that, we have the relationship with sales and services, and I think a lot has been written about that. How do we effectively handoff a customer and onboard a customer? Deliver that technical implementation, whatever it is, that they’re expecting right after that sales process, which was hopefully delightful for them, and I would say, there’s been a lot of ink spilled on that as well.
Both of those we’ve really looked at as an industry, a lot – and you know I’ll be honest, I’m not sure too much has been spoken and written about the technology partner that you guys have in a product development team and how to dovetail those cultures and those Processes and force the right conversations across those groups, because that’s really, where there’s the massive opportunity to delight your customers, is absolutely by improving the service processes and organizations and offerings and all the rest of that, but using technology to make it easier.
Identifying customer roadblocks that service professionals may have to tiptoe around to find workarounds for and really improve the customer experience by getting at the root cause. And when I talk about product and services, it may be obvious to some, but just to err on the side of clarity and product. I’r talking about my entire world. This product managers, designers, UX people, analysts, product analysts and, of course, engineers, right and in product management.
We’re very keenly aware that, at the end of the day, it’s engineers with hands on keyboards that are really building the future of the company and addressing customer pain at its most root right. So we have a very respectful view of engineers and in our culture our job is to help them tackle the biggest problems and not tell them exactly how to tackle them, but to bring them the biggest problems, often from services.
So that joint is super important on the services side. I think really. The eight disciplines of TSIA are exactly what we’re talking about here. I don’t have them all listed, but for us at HubSpot it’s boy. We have a technical implementation team really important to sync with them as they onboard customers. We have a customer success, account management team and we have a big support team and that’s very important for us as well.
At HubSpot we’d love people to buy the software as low touch as possible, and then we would love them to have a hopefully free service experience. That’s as high touch as they want. So we have a huge investment in customer success and customer support. So a bit of a different model. That’s that’s pretty interesting! So if you, if you squint, you say well, this shouldn’t be too hard to set up. I mean we have services working with customers every day.
That’s all they do, and you have product that is not building the product for themselves. Product is building the product for customers as well, and so in the naive mind of an executive such as myself, I assume all the time that this is the ideal state and then, when customers are stuck and we’re spinning up additional service offerings and we’re doing all Of this all this kind of work to address issues that product knows about it and product is both helping deliver those services with tooling, with technology interfaces for the customer and also addressing some of those issues.
That should have never been there in the first place. But when I go and talk to the front lines on either side, I learned that’s that’s not always the case. It’s not always the case. Then account managers struggle to have their voice heard. What is the vocabulary for them to communicate the customer roadblocks that are so intuitive to them, the things that they see, customers struggle with on on a daily basis? You just walk across the street to engineering, and who do you talk to do you just grab an engineer, who’s who’s, pouring a coffee and you show them a screen shot of something frustrating.
Is it can be very difficult to figure out those paths now, at the end of the day, the opportunity is that product is building stuff and talking to customers and services is talking to customers constantly and would love to be involved in building stuff. How do we make that happen to have one unified customer experience? The key is really aligning and understanding what it looks like in that shared area and the actions you can take to widen that shared area and drive more collaboration between these two teams.
They share the goal, which is to reduce time to value for customers. Everybody wants customers to be successful to be happy to have high NPS. How do you get there? I used the word alignment and I’m going to talk a little bit more about alignment and I’ll back off the services piece and just talk about the most recent example of this. In my life, which, which I sort of have a fondness for doing the freshest example, we’re doing our strategic planning in product right now for 2018, and we have a process where we look at all of the great ideas that we want to do as a team.
We show the executive team, we show the company, we get some feedback from them and then internally we resource and we prioritize, and we do the things that you would imagine we would do last year. We did that and every one of those priorities was one team that was going to go. Do it and what we learned throughout the year was that that broke, because each of those teams is trying to deliver on their one thing, but they need help from everybody else.
So everybody’s trying to prioritize the dependencies that they have on other teams with their own goals. We did okay, we had a good year, but this year, what we’re doing is we are. We are deciding those priorities across all teams and then we’re going to break the work out and prioritize that work, raus teams and when we reflect on this, it’s a great example of a concept that we talk about constantly at HubSpot.
Now this is our co-founder Dharma shot and he got to spend some time with. Elon Musk was one of his heroes, one of my heroes as well, and he asked Elon what the key to scaling a company like HubSpot like Tesla, like SpaceX. What that key was – and he expected a big, long, structured diatribe on all the things you have to think about, and rather than that, Elon came back and said. Each person in your organization is a vector, I’m not a big physics person, but I’ve learned that a vector is a combination, two things, of course its directionality and momentum right, and so the interesting thing is, you can have two star players and giving you the short Version here, but you could have two star players who are trying to do opposite things, and the net of that is zero, whereas you can have a bunch of decent people all trying to do exactly the same thing.
They’re going to make great decisions they’re going to make great great progress, so my example about our product planning process was one to show that we had a very thoughtful process. I would argue that we have some really competent people who certainly care about the mission, but we sent them off in various different directions. So that’s that’s an example right of how we kind of align those vectors and get everybody multiplying each other’s work by heading in exactly the same direction.
What if we could do that with product and services, we don’t have it perfect. I can’t pretend that we have it perfect. I would say: we’ve made the most progress with our customer support team. I’r going to show you exactly what that looks like we have room to grow as sales. We have room to grow with customer success, we’re starting that the the early innings there. So I don’t. I don’t want to pretend like we have it all figured out, but we’re happy to share the learnings and where we are in that whole journey.
So, let’s review that framework step by step in a little bit more detail. If you remember the the the middle of that framework, the core was clear: target customers. It’s going to be impossible to do anything else and have alignment if different people in the business believe you are building for different customers and customers can be extremely different. Even with the same product at HubSpot, this is very true.
We have fortune 100 companies who use our product, and then we have five person companies whose our product and it’s exactly the same commercial off-the-shelf software. But we need to be mindful, as we build the software of that context, I’m going to give you a fun example. I read somewhere and and went and looked into it, and it’s actually totally true that if you buy whiskey and you buy it one of those little tiny containers at a time right, it’s a dollar, a piece and to make a bottle this size.
You need 14 of those, so that’s 14 dollars that bottle cost $ 26 and 99 cents for the exact same product. The exact same amount think about that for a second totally different buyers, complete and totally different purpose. Somebody wants to have it on their shelf forever. Somebody just wants one little quick drink whatever it is. You have very, very different buyers, so you have the same product and you package it in a way where people are very aware of who the target customer is what this looks like at HubSpot.
Is this idea of a core buyer persona? We’ve evolved them over time and everybody in the company becomes intimately familiar with what that target customer looks like we had a big debate early on probably five years into the business right right around the time that I came between a persona that was then named owner. Ollie in a persona who was named marketing merit now an owner ollie was somebody who didn’t have a marketing team who was buying our marketing software to use themselves for their their car wash or their drywall company or whatever it may be, and then marketing meri was A very different persona, who was a full time marketer, but was very overworked, so the profile of that company.
The context in the person was using that product was very different and what we did was we looked at what we think of as the unit economics and SAS right so in in SAS. We’re, of course, obvious overwhelmingly concerned with the cost to acquire customer and the lifetime value of that customer. How long it takes to recoup that initial cost to acquire the customer and what we found was the unit economics between these two personas were totally different.
For the same product, they were totally different that allowed us, as a company to say we’re going to focus on one we’re going to focus on Mary, because that’s a better strategic bet for our company. Now, to this day, you can walk through the hallways and ask anybody what an owner ollie is and you’re going to get exactly the same answer and we’re updating these right. So now we have new personas. We felt that our customers had outgrown those personas.
So we have marketing Michelle and growth Gary, and you can ask anybody in the company to explain the difference between these two, what kinds of companies they work at what’s important to them, how do they buy? What do they expect in the service experience? What’s their level of technical knowledge in onboarding all of this kind of stuff and everybody in the company is going to be able to give you a pretty consistent answer right so you’re, starting to see that a language can emerge where all of a sudden and the Count manager can say to me, hey, I have I have this company in there they’re trying to get started in it’s a classic, Michele great fit.
Okay, that’s going to speak to product a lot more than hey here’s. A huge deal we signed write help me make. My commission is a very different message: it’s much more of a strategic mindset for the business, much more of a customer and business first way of thinking about it now beyond that beyond the customers. Let’s think about the mission, so you have those customers. What is the mantra that you’re going to use to service those folks and sell them and onboard them? What is your, what is your North Star? Google is famous for having the the mission of organizing all of the world’s information, so if you’re an engineer or a product manager or a salesperson, you know that that’s where the company is going, it’s going to get all the world’s information and organize it to be Available to everybody or Dropbox have all your stuff everywhere.
You go very, very clear mission at HubSpot. Our mission is to transform how companies grow so there’s an emphasis there on this idea of economic opportunity. People are coming to us to find further growth in their business. One and to transform we’re not trying to help them, do what they’ve been doing that got them this far we’re trying to change the way that they market and sell to match the way that humans have changed the way that they shop and buy again.
This is just mantra to us. You can ask anybody in the company what that mission is and how it ties to their day to day, and it’s very clear, another great pathway for services to be communicating with product. The next layer from there is sharing goals, language and metrics in pretty much every culture. You have your KPIs, you have maybe your waterfalls and your goals and what over performance looks like or OKR whatever framework it is that you’re, using one thing that we’ve learned is that we run into a lot of trouble when we expect teams to work together across Disciplines and leave them with disparate goals, the more that we can take two leaders, two vice presidents across marketing and product, let’s say, or services and product services and marketing whatever it is and say: here’s your North Star together, you share this together, the more the front Line people magnetized into that and move forward in a really effective way.
We’ve decided as a company that the most important number for us is Net Promoter Score and with which I’m sure you’re all very familiar, and the interesting thing that we’ve done here is we’ve taken. A high-level brand and sort of customer level NTS metric of how likely are you to recommend HubSpot to a friend or colleague and we’ve, given the ownership of that to product right. It’s a really really hard number to move that forces a few things.
It forces us and products to get to the root cause of issues. Ah, so now, when we hear from services that customers are frustrated, it’s harder for us to put our blinders on and build the next feature, we’re so excited, because what we really want to do is delight the customers more so than to build that next feature and Get to market and compete a little bit harder in the market. This is a strategic corporate level priority that is shared across all the teams.
It also forces product to get out of our silo and out of our out of our seeds. Quite quite literally, and not just to talk to customers, but to talk to the people in service again customer success and technical technical implementation Academy, which is our education initiative and to hear from them and really digest and really listen to the feedback that they’re giving us. Because it’s key for us to address, as we move NPS again breaking down walls with shared goals in paths for escalation.
You know boy. I’ve heard it said that the measure of an organization, the measure of an organization is how effectively frontline people across departments can solve issues without taking it to their bosses. You know you have organizations where two people on the frontlines can just deal with an issue on a good day. We’ll have a support. Rep, take a call, identify a software defect, find the product manager find the find the engineer, maybe and within minutes, deploy a solution right and we do we do pretty well with that.
We don’t do perfectly with that. I’r going to show you examples of us not doing perfectly, but we have a culture where we want to be able to take that input and fix it in real time for our customers. We’re a three billion dollar public company, we’re a SAS company and we still go to production 500 times a day right from our engineers. Our engineers have full autonomy to fix issues and ship features 500 times a day.
It’s very important right so that input from services is absolutely key there. So one of the things that we do is we just start to look. We just. We have a phrase that we call sunlight where you have the opportunity to build a process out. You have an opportunity to build in checks and balances and introduce red tape and down in the business. One option you have is to not add the processes, not add the sign-offs and all that, but to provide sunlight.
You know a funny way you could do. This is, you could take expense reporting and you could say you know what use good judgment on an expense reporting, but we’re going to stack rank, how much everybody is spending on travel and if you decide to do something with travel, that’s irresponsible everybody’s going to see It and make funny. You know it’s just a hypothetical example, but um it actually works.
It’s like first-class to Australia. You know really, but it’s a long flight and we we cut them some slack. So here’s one where we say look. We haven’t so Giro’s our issues. Right I’ve got a bunch of yous Jared. We used your love at last, seen by the way, they’re doing really really cool things. If we look up to a company in the market, that has a really innovative go to market model, it’s at lassie and we love their products and we love them.
J Simon’s their Presidents on our board and they just had an unbelievable earnings call by the way, which I recommend you guys review, is really really cool. What they’re doing with service and with sales and rnd really driving a lot of this alignment and boy big results. In the markets, so we have these issues, we have about 8 % of the calls we get and support get escalated formally into product as as a JIRA as an issue, some sort of help, ticket or debug or defect that they’ve found.
You know what we can do is sit down together and just look at how many of these are getting either responded to or resolved later than we would expect, and let’s look at that by team, and it’s not something that we need to send around to everybody And we it’s not something that we need. You know an action plan against and, and you know, full accountability, but what it does is, if you, if you get people from all these disciplines, into a room together to look at it and just have a conversation about it, it starts to foster a lot of Trust we’ve learned that when we don’t actively communicate with services and when services doesn’t demand a forum with us, we just assume that everything is okay or services assumes that there’s no path for them.
To talk to us so again light reports where it’s just a fact on how we’re doing together in terms of communicating and getting the people in the room together, and I think that if you get the right people in the room and often that’s not executives, often That’s line managers right get line. Managers in the room from these different disciplines give them some privacy and say what the heck is going on.
You know you guys, you guys figure it out and go well. You know not for nothing. We don’t have a lot of Engineers on that or we’re not used to hiring people who are really good at solving the types of problems that we have and we’ll talk more about that. But this has been really very cool for us without again creating an adversarial relationship. Here’s another one for for Gira’s, just time to respond right, like how many of these tickets are we getting.
How is time to response going and we do look at these at the at the corporate level? We look at these at what we call helm, which is our executive team, and it’s just it’s good to know that we care, you know just show us in product. Getting up and showing this chart just sends the message that, yes, we get it. We care and customers deserve an answer and deserve to close the loop when they have a question about the the product functioning properly very cool stuff, very straightforward by the way, not rocket science.
It’s really the human side that matters and then wrapping this all in not just regular communication but effective communication. I’ll give you an example. This is if this applies to your organization, particularly if you work in customer support technical support of some kind. This was a huge breakthrough for us for a long time. We would get incident rate, so our support team would, on a monthly basis, quarterly basis, say here’s why people are calling in right and we would try to address those by number of cases.
The bully was really hard and some of those you know how would talk to our head of services and say: okay, we’ll try to get rid of all those and he goes whoa hi. My hypothesis is people who call in about that end up being really happy. Customers, because we get them on the phone and give them a great experience, we set them up. We explain the mental model for them. We do some education and then they’re happy for years, okay, so, okay, so we don’t want to lose those tickets, so it actually became not about the the specific reason that they were calling in.
It was something much more new us. We have this great program at HubSpot, called the accelerated leadership program where we hire folks out of business school and we give them rotations in different departments six months at a time, and then they end up leading a team in a department that was a great fit For them, by the way, this program has worked out, super super well and in a world where it’s tough to find you know, line managers and director level folks.
This is a great way to build those kinds of roles and find people who excel in them across disciplines. So with this fella did he took six months and he said there’s a lot more than just incident cake incident rate. How happy are people once they get off the phone? How long is the call? How often did they repeat and call back in on the same question and he came to present in our product managers meeting and it was this beautiful three-dimensional view of the customer experience that we just couldn’t ignore.
You know I mean this was really interesting and it was a level of thoughtfulness that he put in. He came in, he very very graciously said you know, I’ve thought a lot about this and I’ve talked to a lot of customers, and you know I’m going to take a I’m going to take a whack at what a score might mean across all of these things And nobody picked apart, while you’re multiplying this by three and multiplying this by two and weighting it this way and weighting it that way, nobody had the energy to pick it apart, because you know what it was good enough and it was very thoughtful, and so my Advice to any department trying to work with product is I point to this example and say you know, imagine owning the products and having the the empathy in the connection with someone.
Who’s really thought, through the experience of servicing, that customer in a robust way in a detailed way and offered this level of insight to the product team. This thing comes out, we publish it in slack and we have all the product managers in there and it is just a firestorm of commentary. You know, and it’s not pointing fingers, it’s people acknowledging that they know that certain things are issues or acknowledging that there is a minor outage over here or something happened over there with a third party API, and so there’s this awareness that just bubbles up around it.
That is super healthy and now we’re trying to do the same with customer success. It’s a little bit newer, but what we’re doing is basically a leader on our customer success. Team is saying: okay, when we do calls with customers and we try to get them set up or on board a new point of contact or worker renewal or whatever. It is we’re going to hear the roadblocks that they have in the product and we’re going to enter them in to the CRM and report on those and start to fold those back into that same heat map.
It’s it’s a newer view for us and it’s a newer relationship, but it’s very very promising and it’s working really well and again: it’s you can’t really argue with it. If you’re in product, you gets very and here’s the dirty little secret, a product manager. In my experience is you know they have one answer to anything, you say: hey. Could we go do this? Could we add this feature? Could we do this and they only have one answer which is: maybe you know, and we teach them to do that? That’s like actually the trade for all sorts of reasons, but the real unit.
The real reason is, as a product manager, you’re selling things to engineers. You are a salesperson of ideas to engineers. You know engineers, no matter what they say, they’re working on or anything they can always come in and say. Well I have this urgent thing. I need to work on before I get to the thing that you want me to do in my experience that can be 90 days of working on this thing before they get to the thing I want to do, and so you know, I’ve learned primary source material Is so so important for working with designers and developers, you can almost leave the source material.
These are the things that are causing the most pain for the customer. I did that once with a very skeptical tech lead – and I just said, hear hear the tie was way back when we first had some this information. I said here the top ten issues that cause people to call into support and he read them. He said three of these are on my team. I said this has been good, it’s a good talk, you know and he got so fired up to go address those, as opposed to me, coming with a list of things that I thought would solve those problems.
Without that context, right without that that primary source material, so primary source material from services helps PM’s, but it also helps the engineers wrap their heads around the issues and I’m going to wrap up here and say: we’ve seen a bunch of charts. You know we’ve seen frameworks, we’ve seen graphics, it’s not about that. It’s about people. This was a meeting I was in Monday, and here we have our head of engineering.
We have frontline service people from different departments. We have a product manager, that’s Bella in the bottom left hand, corner she’s, explaining all of the context around the issue. She’s letting services understand know that she understands the issue and a from her perspective on what they’re doing to address it and so forth. This is a great meeting. This is a killer meeting. This has completely changed the relationship between these two groups and we don’t have to get you know a thousand people in a room together to review this data.
We can get six people again. It’s a combination of more senior people and frontline people who really have the context so listen. I hope this has been useful, enjoy the rest of the day, connect with me if you’d like to continue the conversation and more than anything, thank you guys so much
Okay, a couple of tips ago, we talked about the ADA formula last tip. We talked about the first two pieces of the ADA formula, those being attention and interest. Today. Let’s talk about desire desire, though, how do you cultivate in a prospect the desire to have your product? Well, you remind them of what their needs.
Are you remind them that they, this product can help them solve some problems that they’ve got, but, most importantly, you appeal to their emotions. How do you do this? You recognize that we’re all pretty much powered by the same kinds of emotions. We all have a need to feel important. In fact, I like to say we all walk around with an invisible sign around our necks and everybody signs says exactly the same thing make me feel important.
If you can tie your product to how these people will feel important, you’ve got a better chance of making the sale. Another main driver is the need to love and be loved fact nothing’s more powerful than that in our lives, and it is a key emotional driver. If you can tie your product or the benefits of your product to a person’s need to love and be loved, you will create in them want and desire. Another approach, variety, we all have a strong need for variety in our lives and it is an emotional factor.
We don’t want to be the seeing the same as everybody else, and so, if you can p appeal to variety and how it will make the person different, you have a good shot of cultivating that desire. And then the last thing that you can use as an emotional driver to cultivate desire and let people and make them want your product is to appeal to their need for convenience or to what I call the Leys factor. You know this society runs at a frenetic pace and anything you can do to make people’s lives easier to get them through the chores they have to do faster or enable them to be able to relax a little bit.
That’s a tremendous driver and will cultivate desire. That’s it for today’s marketing tip now, don’t forget to subscribe to my blog and leave your comments below and don’t forget to enter our new subscriber contest, the more subscribers you refer, the greater the chance that you’ll win prizes. Each week a prize will be awarded to the person who refers the most new subscribers each month. The person who refers the most new subscribers for the month and on November 13th will award the person who refers the most subscribers between now and then to a brand-spankin’-new, principle-centered marketing coaching program, a 7200 dollar value.
The details for the contest are just coming up. So stay tuned and find out what you need to do to win that 7200 dollar prize over twenty thousand dollars in prizes are given being given away in this contest. Don’t forget to get your share bo is, cannot a poof and we’ll see you next time with another marketing tip to help you get more customers who will pay you more money? More often, the fastest easiest, most cost-effective ways possible.
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So if you want to get this fresh content, ah hot off, the presses do that for live streams and articles, and if this is your first time here welcome, this is Glendon Cameron, you’re hustling Godfather. What we do here. We talk about money: how to make it. How to keep it, how to grow it through entrepreneurship, hustling! That’s what we talked about, so, let’s kind of get into it, because one of the big big problems that people seem to have with making money is a lack of clarity.
They want to make money that much they’re sure of, but how to make money. Mmm that come is vague, ambiguous, it’s not really nailed down. Now I want you to think about this. If you went to your job just kind of mindset, you don’t know what you want to do. You just want to make some money whatever way possible. However, what you can it’s not really going to work out because your job, you have a defined occupation.
You bility work, you do this. If you make fries you make fries. If you do this, you make tires, you make BMWs wherever you work, you have a clear path. Hopefully you have a clear path on how to make money with your job, all right. So how many of you are really clear on what you want to do to make money? Just put that in the comments? How many of you are clear and the mods beyond it, because I left a comment on the CNN post and it really angered the GOP trolls and this.
This is something to talk about this too, not getting political, but clarity is a very important part of being. President right now there are Americans who are losing their jobs because of his policies, because he has no clarity. Now, I’m going to make a prediction: 15, 20 months we’re going to have a very rough recession and most folks aren’t ready. Now, if you’re, really clear that recessions coming you’re going to your, your behavior is going to mirror your thought process and what I mean by that is you have people who are saying one thing but doing something completely different than what they said they wanted to do.
That is called incongruence if you’re incongruent. I want to make a lot of money, but I don’t really know how the money is just not coming every now and then someone will just do something and make a lot of money that is called an outlier. That’s called a unicorn, that’s called a typical, that’s not the norm and people be like well Johnny. You never went to school Johnny. You know he even wasn’t that smart.
He just came on YouTube and you know he started putting articles up there. Next thing. You know we got a G Wagen, but but the missing ingredients is johnny is a 10 johnny has rock-solid. Abs johnny is very handsome. Johnny is most women’s prototype man, but you know we going to talk about that you’re, going to like look at Johnny in the abstract and think you can do what he can do, even though you don’t have his gifts.
This is a lot of the stuff. You see on the Internet, you see many people who are doing stuff and it’s not going to work. So how does one get clear? First of all, one has to be honest with sty self. You have to be very, very honest with yourself. You have to be very clear with yourself. You have to be very, very OnPoint with yourself now part of the deal is there are many people who say that they want to be XY and Z, because it sounds good.
Give you an example when I started this YouTube thing, it was a lot of people, thought YouTube was wack. There was a lot of my friends who thought I was silly. There was a lot of people who didn’t think that this YouTube thing would work out to be anything now these same people they’re like hey, I always believed in you, man. I knew you could be a contender. I knew you could be a contender right and part of that problem.
Is people forget people romanticize things like the stuff with the GOP and cunt? This has happened before we had a racist president before he actually fired of federal workers and got rid of them because they were black. So you know this dis ain’t, nothing new, but to a generation of people who’ve, never experienced it. It’s very new and to a group of people who’ve, never experienced clarity. That’s very new! That’s very hard because when I will say is like let’s talk about disruptive mail for a second I’m putting some hot content on that, this is going to be very helpful.
So you may wan na go over and check that out. Let’s say you have a dude he’s an average dude and he just wants an average girl but socially he’ll put in the comments. Yeah man – I you know – I bang the 10 – he’s going to say that, but he really don’t want a 10. He just want a girl. That’s going to bake biscuits have sex with. On the you know, on the regular and just be peaceful, happy, that’s what most dudes want.
Now you got everybody talking about yeah man. She was bad. She was a ten. She was a 10 here’s. The problem with that during ten minute ins, Halle, Berry’s, a tenth. How many women look like Halle Berry? You know in her category where, wherever she goes, everyone’s like yes, she’s, bad, she’s, bad. You know if you’re, a true bonafide ten, you know anywhere in the world, and men are going to behave the same way.
If that behavior is not crazy or you ain’t attend once again, they need em in the alpha males same thing, you could you know a lot. Do sir, I had this conversation with a friend. He was somebody he’s an alpha male now I just is like oh you’re, not because if you’re an alpha male, you begin now for male results, but you’re not getting a female results, and I just left it alone, because I don’t feel like a fight, but many People are pretending to be something that they’re not to impress people who don’t matter and that diffuses clarity that that really messes up clarity.
Because if you are rock solid in your clarity, you going to get what you want. But when you’re confused you going to get what comes your way and what comes your way? May not be good for you. It may not be the best thing for you. This is one of the problems, because when I start this YouTube blog, I was very clear on what I wanted. I wonder why the book I wanted to sell the book. My goal was two thousand people at 65.
You know that was the goal I exceeded it, but I had a goal to begin with. I made many many many many many many many mistakes, many many mistakes. Many many mistakes – green funky cover there was so many mistakes, but because I was so clear on the outcome and it was clear on the methodology that I had to deploy to get that outcome. When I first won to be a writer, I was in the boarding house – and I was doing this thing called passionate Friday – didn’t really go anywhere because I didn’t have discipline and I was just you know, just riding it pretty much getting some trim.
So the second time I had a little bit more discipline, but I didn’t have a really good game plan. Then I stopped writing. Then I got in the store chunks in business and I wrote every day, but I wasn’t writing for the pleasure of writing. I was writing to make money. I wrote thousands and thousands the ads, so it wasn’t write fiction. I was but I was writing for eight years because you know I was like I didn’t write four years.
Actually I did. I wrote a lot of copy. A lot of post so I became I got in the habit of writing, which is why I was able to finish my first book because I had developed a discipline. I had developed a game, I developed the Ackermann, but on the publishing tip I was still whack. I was still very whack. I made so many mistakes, but because I was really clear on the process. I was really clear on the outcome I exceeded it.
You got to be clear about each and every step go back to disrupt email. When you approach a woman, many of you just like how is she pretty you don’t even know she wants. You need to have a plan already pretty prescribed a contrived plan of. If I meet X, Y & Z, woman, this is going to happen. This is the reason you should write your dream girl girl profile, because what it does this establishes clarity and all of a sudden, you start like.
Oh, I didn’t want this. I didn’t want this kind of chick. I didn’t want that kind of chick. I want this kind of chick and because she become very specific and very focused all of a sudden, these kinds of chicks start popping off in your life, but see here’s the thing they were already there. They were always there, but because you wasn’t clear, you didn’t know what you were looking for. You did not set standards, you just missed out.
This is for business. This is for family. This is for everything if you’re, like ego car shopping. Most of you are real clear on what you want. I want on red Honda. I wonder that this surprise you like boom boom boom boom. You put more effort into getting a card and you do getting a mate. You put more effort in getting a car than you do star in the business and you wonder why I does it go sideways, because there’s this cool that statistic: that 90 % of businesses fail, I’m going to parse that a little bit 90 % of businesses that Fail is started by people who are not clear.
The people who had experience in that field, the people who were clear on the outcome they had a nine percent success rate being clear, is going to set your income on fire now part of being clears you’re going to have to get rid of a lot of This doing stuff for other people with my family, I had to get rid of them. For me to be quote a good son, a good brother, a good family member. I was going to have to lower my ambition.
I was going to have to say and do things I didn’t disagree. I didn’t agree with. I just thought this is stupid, so I cut them loose, made more money than all of them put together, but they still hatin, because it took me a really long time to understand this. I got out when your tribe wants you to be in regardless, if being in is counterproductive, it’s unhealthy! They want you in in a minute that they see that you trying to climb out of the barrel that you’re trying to run off the flood station.
Don’t even tell on you at Glendon master Linda, he in the middle, the feel he heading for the fence master, yet fence master, he hopped the fence as he go. You want me to get the dogs to see. He’s not happy that I escaped he’s upset because he didn’t escape so he’s going to do every thing in his power to make sure that I get back on the plantation to be there right. Next to him see people have been programmed to be more proactive in destruction than building instead of him.
Like you, you you going to try to escape him on Thursday night yeah man, yeah, yeah, all right, so I’ll be look at no, no! No! No! No! He get that information he going to go, tell master cuz, he’s afraid to come off the plantation cuz. The plantation is all he knows. He don’t know anything about this new world. He don’t know anything about the graduation and levels of classes. He ain’t trying to you know, what’s a good example of this, anyone see Shawshank Redemption.
Remember that Brooks was here doing kind of prison, but because he had been institutionalized and many people have been institutionalized, he did not know how to respond to freedom. He didn’t know how to deal with this because he had been institutionalized in a negative dynamic that he could not divorce himself from, and many of you have that similar dynamic. For let’s say, let’s say you live in New York: you live in California, you live in Chicago Rhett’s high, but instead of saying, okay, I’m going to make a choice here, either I’m going to leave I’m going to buckle down and make the money to live.
How I want to here it’s a choice and many people. Instead of making those choices to leave or stay there, they complain and then they let you state and they gang up and it’s like hey. We need to reduce rent ain’t happening, rent ain’t going down unless it’s a recession, that’s the only way rents going down, so you got ta make the choice. You got to be real clear on what you want. If you want a million dollar business, you need to do the math then figure out how your skill sets can mirror or match up with a product or service to make that money most people star businesses, don’t do the math.
They don’t have any clue. This is like it did. They go out there and fail man. You ain’t going to start no business again that that’s just that’s some wacky stuff man. You know these people who starting businesses, are they getting help from government these immigrants yeah they getting loans, no interest loans. Me. I was out there by myself. I couldn’t make it. You know it’s just ain’t. It ain’t right for the average man, it’s just ain’t ready.
You know I have a term for that. It’s called loser speak if you’re speaking like that to yourself, you are a loser and you’re going to indoctrinate your children with that loser mindset cuz, I don’t care how poor you are. I don’t care how much you don’t have if you don’t change that mindset you’re going to give that to your kids and you’re, going to create this generation of the generation after generation of low expectations and poverty and low income people.
That’s going to be your inheritance for your children. Now there are some good parents out there who know they ignant and they lie. Look. I don’t want you to be like me, I’m going to send you over here to be with these people, so they can teach you better than I can, because I don’t have the skills. That’s a good parent, that’s a great parent. It doesn’t take a lot of money to be a great parent. It just take a lot of common sense.
You don’t have to be rich, but you can enrich your children by pushing them to do shit. You couldn’t do and a lot of people they. They only want their kids to be successful. They don’t want their children to be more successful. Then that’s the dysfunction that goes and a lot of families that, if you’re doing better than your parents, your parents may hate. Now, if you got a good parents, they’re going to be like, I am so proud of you up.
That’s my son, that’s my daughter and then you’ve got those hey the Gators, those hater hate machines. You ain’t going to be nothing! I wish. I never had you. You ain’t been nothing but misery and pain to me, you got people with parents like that and these people in the world of hurt and they walking in pain, and it makes it very hard for them to be clear because they’re trying to deal with. Why didn’t my mom? Why didn’t my dad want me? This is why you know, even with my jacked-up situation, I make it very clear that I would love to been her father in case she sees this one day and she’s feeling some kind of way.
She’ll know the truth, but there’s a lot of bad parents out there cuz they don’t want their kids to do better name because they weren’t clear, so they pass on this lack of clarity to their children. It’s amazing how this goes down. So, let’s get into how to get clear first, you got ta, be honest with yourself real. On its bluntly, honest second, you got to start taking massive action as soon as possible, nothing’s going to happen without massive action.
You can know you have a problem. You can start working on it, but without massive action, then it’s going to happen and we’re getting close to this recession. 15. 20 months. I think of a be honest. You need to start preparing like yesterday, because during this next recession, those who are prepared and going to get wealthier. This is, I think, it’s just a cycle. That’s set up. It’s like we’re going to milk it on the high side, we’re going to milk it on the low side.
These people are very clear what they want, they’re very clear of their objectives, they’re very clear on the outcome. They have no problems saying this is what I want. So the third thing you need to do is to write down what you want once again. The third thing you need to do is write down what you want, because this is a funny thing about writing down your goals. You’ll have your goal in your head.
Right and you’ll put it on paper and it’ll look wack and that’s good, because if you cannot fully articulate your goal and desires to yourself on paper, then your subconscious mind can’t kick in and take over. So by writing this all. This is very unclear and you write it and you rewrite it and you rewrite it and you rewrite it and you rewrite it it to become so clear that anyone can understand it.
It has to be clear and it has to be simple to you. So that’s what you have to do be honest with yourself. Take massive action and write down your desires and you know: go back and read the article script script your days, because if you get in the habit and once again you don’t have to be a writer – and you know that no one’s going to see this. But you get a lot of people, you don’t have to be Hemingway.
You just have to be able to write in an intelligent manner to program your subconscious mind, because if you write this every day, you start taking massive action and you’re very honest with yourself you’re, going to start to see that things that you want to manifest in Your life they’re just going to start popping up they’re going to start coming people going to start sending you money, people going like you know like man, I need a truck even like hey um.
I know this is strange, but my dad he’s got a truck. He just wants it gone. You know anyone who needs a truck. These things will start to happen to you, because you’ve programmed your subconscious mind to reach out and pull them to you. But long as you look there’s a part of the Manos spirita app. So we hate these low expectation having people these whiners these losers, the it’s just ridiculous. It’s just ridiculous! How bad these folks think life is when in life, because they’re unclear how they go about life.
That’s the bad part, but life ain’t! Bad! Oh, just wait! Just wait because I was having this car. I was posting stuff on the CNN post and I didn’t even collab them one by one because they were stupid and I just like. I see who’s going to be in the first culling based upon these low IQ responses, because any fool can leave a derogatory comment under a pen name under an avatar, and I saw some really jacked up avatar.
So I know that these people they’re not progressive people and they’re, just members of the echo chamber and I’m just laughing, because I really don’t like Trump, but some of his policies have benefited me like a mofo. If I make the same money I made last year, I’m getting the 14 % raise, that is significant people and get 14 % raises people getting 3 1 point 5 to 3 percent, 3 percent. Being very rare, 3 % over $ 1,000 is 300 ain’t.
A lot of money you might get like a $ 2,400 raise if you get 3 %, you get 1.5 % you get like Twitter and feed up, which is eaten up by inflation. It is Wow, so once again be honest with yourself. Take massive action. Write it down now, number four is going to be you’re going to have to visit, drive experience what you want, you will have to visit, drive and experience what you want now. Let’s say you want to live in California.
You need to go ahead and get yourself a plane ticket go to California on a vacation two or three days, and do that four or five times and see how it feels before. Just like I’m going to move California, I sold everything I’m going, then you get out there and you hate it. People do that stuff to Atlanta all the time they come here. Streets paid for gold. Unless you were coming here with a business and some money, it’s going to be hard for you player playing it’s going to be very, very hard, but you you have people out here who tend to romanticize things.
So you really want this thing to manifest in your life. You need to go visit it you need to touch it. You need to feel it. You need to taste it because that’s walking on faith. It’s like okay. I can’t do it now, but I can do it later. A lot of you too scared to even go. You know how many of y’all are like this. When I was a kid, I used to go look at stuff and I don’t have any money. I remember. I was in Hawaii and I looked at this million dollar property.
I just look I’m in the military. I just want to look at this house. I can’t afford it right now. Maybe the future they’re okay, they were cool with letting me walk around this little black kid from Alabama at Schofield, Barracks and they’re very nice to me cuz. It was honest, so you could just go ahead and like have one look at this house, go the Ferrari. Dealership, look! Here’s the deal. I don’t have the money I’m going to give the Ferrari some point in the future, and I just want to try bit more likely they’re going to let you drive it they’re going to let you drive it more likely.
You didn’t know it because the good salespeople never know they never know. When that person’s going to hit big and come back and remember and see when you’re down, you remember all the people that were nice to you cause they ain’t that many becomes very clear. There’s a lot of clarity with that. I can count on one hand the people who came to visit me in this boardinghouse we’re still friends today, one hand, so everybody wants people to be nice and down for them, but they never been nice and down for anybody.
It’s just funny once again has clarity, so one of the things that you have to do – and this is the fifth thing you need to meditate on what you want be honest, massive action write it down visit, it drive it taste it and number five meditate on It now here’s the the bad news, it probably ain’t going to happen quick. Sometimes it can happen quick, but I’m not even going to set you up for the okey doke.
It may be a year or two, but what you’re doing is reprogramming your mind, not to be negative. You’re reprogramming your mind for success, because once you become very clear on some stuff and like someone can wake you up in the middle of night, like hey, what are you doing? Well, I’m creating an online platform to teach millions of people how they become successful. Cuz see that’s the sixth thing you got to break it down to where it’s one sentence.
What are you doing break it down in one sentence? Clarity, maybe a paragraph. You know if it’s complex, but it needs to be some that you can spit out in. Like 10 seconds and that death is one of the issues here, because a lot of you’re just not clear because a lot of you are consuming hustler porn, a lot of you are addicted to hustler porn. I was going on Instagram and I saw Ray J and his wife. I didn’t know he was married and he’s on this plane right.
He and his family, his daughter, I’m just sitting there like paint that just don’t see one. You know how much it is to charter a plane. If you get turned a prop, those ones were propellers. It’s like four thousand dollars an hour just for one of those. You know like Taylor, Swift, she’s, taking a private jet here and there it’s 40. You know with her entourage. She could be like $ 150,000, but she’s going to go to this venue and make three four five: six million, so that’s easily absorbed, but just to get on a private plane just to go to California, because you flex him.
That’s the one of the fastest ways to go broke. If, even if you do have a lot of money, I was coming back and I thought you mean Dupree up the first class. He was a four or five seats ahead of me. I didn’t recognize him at first and then the stewardess she had to take back his louis vuitton case and stuff, and you know Jermaine has made a lot of money. He flying first-class, these charter flights.
I see a lot of people flexing like that and oh, if you, if you’re the learjet – and this is the one without the props – and this is one of the bigger ones with the long range a Learjet could be nine and fifty nine to thirteen thousand dollars Per operating hour, so if you relieve here and go to Europe and that’s ten hours hundred G’s right, there hundred G’s other people out of these planes that happen for a reason, is every time that plane is in the air.
It’s costing a lot of money but they’re making a lot of money because you know I know, grant Cardinals got a plane. But unless I get to the point where I’m speaking and doing all this stuff, it makes no sense for me to go get a plane. None, even if I have 50 million it still wouldn’t make any sense for me good point, if I have a hundred million still wouldn’t make sense still. Wouldn’t that make sense.
You know if I was to get a plane, because I like flying – and I got my pilot’s license. Okay, that’s different, but just to be flexing, I’m seeing some silly silly silly stuff on the Internet’s. So this is it that’s what you need to be clear and take those six steps. Read this article ten times, because each time you read it you’re going to get something even more from this article. Well, this livestream alright! So for those of you who are still here, go below and enroll in game 105 and the art of holding this is going to teach you how to secure and protect your person as a male, and it’s going to give you some manhood lessons.
Now, let’s be clear, because someone sent me something silly like $ 99 for both courses, mm-hmm be real, clear with y’all, see clear clarity; clarity, it’s 99 bucks for 20 months, because you’re going to get two collection of courses and not just one course and you’re going To need a lot of game stuff, you’re, not getting anywhere else, so just so, you know before you click that button. It’s going to be two platforms.
It’s going to be a lot of content. It’s going to be a lot of things to help you protect yourself against this unfair system because I’m living witness. You know I even deleted to comment because she was going in cuz. You know listen. You know I touched on this in the beginning, but there’s a lot of people who feel they you as a man, regardless of what a woman does you need to do the correct thing, even if she’s doing the incorrect thing.
I don’t believe in that I believe in holding these women accountable, which means bad things going to happen, because until more bad things happen, a lot of these women are just going to keep acting the fool, because the expectation is for you to be the steady, stable Man doing the right thing: well, they doing the wrong thing. I guarantee you. She thought that I was going to lay down and let her collect child support and not seize my kid and not be a guiding fire figure and not be a father and just send her a check oops because see.
I was real clear when that, before you even stepped in that courtroom, it’s like ain’t paying. I was 100 percent clear, and this is a good lesson for you, because when you get really clear on the outcome that you want, even if you don’t know how you’re going to achieve that outcome, your chances for success are about 95 %. If you stick it out, I didn’t know how it’s going to get that thing dismissed.
I just knew that I was putting my head. I got ta feel clear on that outcome. I learned the game so go below enroll, because this is going to be some that you can use for the rest of your life because they a lot of people, and these are the short-term people. These are the the hustler porn addicts they want to spend. Ninety nine bucks and make it two hundred thousand dollars. If you really know about business, you know if I had a course that you can make 200 grand a year, of course, would be legitimately worth 20 to 40 grand, maybe fifty legitimately so think about that.
But over time, there’s two G’s: you spend essentially what you up as a retainer for an attorney that will not get you what you want you could be set, and especially for you, young cats, who are not in these situations and one of the things you have To do is be proactive because many of you are trying to you’re closing the barn door after the horse has been gone for an hour like bingo, really doing good.
So that’s it all right! So go ahead! Go below get game 105. The art of holding next week, I’m going to be adding people because you’ll sign up through the game game 105 so that you’ll have all that stuff open to you and then next week, I’m going to add people to the art of Hold’em. All right! So y’all have a good evening read a little football relax chill out and I’ll see you guys tomorrow. What’s going on, this is a little different, but I thought I would explain to you guys what the new situation is.
It’s digital education: how to make money online! I’m finally getting around to teaching the things that I do or currently doing, and this is going to be hustlers kung-fu life skills isn’t going anywhere, I’m going to go through what’s happening with that tomorrow. But what I’m going to do is this is going to be my main focus, the rest of the year in 2020. What this is cuz you know, there’s so many people who talk about how to make money online and you’ll have an FBA course or you have a how to run ads course, but there is no comprehensive curriculum.
That’s going to answer all of your questions, I’m in a clique, foremost group, and I just look at all the questions that people are asking and just they just don’t have the comprehensive online education. So what I’m putting together – and this is from learning from this – this is B school for hustlers. Funny thing is, I created this about three years ago and I created a stripe account for it and the stripe account was still open.
So apparently they don’t have a problem with B school for hustlers. So in any case we could get around that. But let me take you through the whole process now this will include an updated version of the art of holding and I’m going to get into that. So you’ve got two ways to get in there. Sixteen hundred one and done and eighteen times 125 per month, so you’ve got two ways to get in here and this pricing is just going to be available while I’m beginning, because once I build out a course and the course is done, then I’m going to raise The price of this, because this is the there’s – not much they’re pricing with more to come, so one of the things that you know we’re going to do and let’s see really don’t want to be there.
Let’s do this: let’s go to B school for hustlers, like that. You like that you were the lion, the zebras, the money go, get that money, that’s the world! We live in alright; here it is so what we’re going to talk about is this is going to include nine courses. Once again, the courses are not done, as these courses come online like how the market and sell on YouTube. That will be a course, and you know it’s not 100 percent ready and how to make more money from broke-dick Danny to paper.
See that’s going to be a course. The strategic holding company had to set up and deploy there’s going to be a ton of information from the art of holding plus additional information going forward. The Google last course how to run successful and profitable ads how to create and sell online courses for funding profit. The hustlers mind set course, have a change: your thinking for abundance, I’m going to go deep there, how to make money with content, YouTube, Facebook and Instagram.
The money management course how to prep your financial life for happiness and joy and the money game how to play and win so what you’re going to be doing is getting cuz. I don’t really know how long it’s going to take me to build out all these courses, and you know, need to get rid of that because, because I’m already got I’m adding stuff here and I need to go ahead and change that, because I will have people Trying to get into this, but I’m going to teach you everything you need to know to set up a rugged, durable online business, because one of the things is like with these other courses and they’re good courses – they’re, not bad, but the thing is you’re not giving The full deal you’re not getting a comprehensive, so we’re going to do this, for because I’m going to add more to this to nothing that just get rid of that free.
But essentially this is going to be everything you need to start a successful online business or a collection of online businesses, because the Google ass course cuz. You know I don’t know how to do Facebook ads, but I know how to do Google ads. So I’m going to do a course on that. I know how to sell and create online courses. I’m going to do a course on that. I got the money, management thing and they’ll have that market that sell on YouTube.
Do a course on that: how to make money with content, I’m going to lay out some stuff that you know many people don’t understand, and this is just going to be fun. I could build this out and maybe three months I could build it out in six months, I’m giving myself six months to build this out. So you will have these courses, they will be done, they’ll be available. You will be able to use this information to make money pretty much if you’re, on a payment plan before you pay for this.
I want you to think about that because it’s going to be like an online school, you know and I’m thinking about adding some more stuff to it, and I will say this that if I add any more stuff to it before 2020, that also will be included In the pricing that I put out because there’s some stuff, I’m all because you know I’m thinking this is pretty much it. This is the things that I do. These are the things I know how to do these, the things I make money with and if I add anything else that will be part of this deal and once again the pricing is: there’s not much there.
The money management, how to prep your financial life and happiness and joy – that’s going to be done very quickly, and that’s going to be your first course and what’s going to be different about this, then Hustler’s kung-fu life skills is you’re going to do the money management Course first you’re going to do the hustlers mindset course. Second, then you’re going to do how to make more money from broke, big Danny to pay Percy third and then we’re going to get into the strategic holding company.
There will be a certain sequence that you will take these courses in when they make sense, because let’s take the money management course, what’s the use in you making money if you’re just going to blow a big willy style, if you’re just going to not properly do What you need to do you? It’s just you know, you’re, going to create more problems for yourself, you go out and you start making more money and you have bad money management habits.
You’re going to like maybe develop a drug dependency problem like the article I put on disruptive mail, you may be going out buying hookers and blow and think that’s a good idea where to put the money versus putting the money into long-term asset building processes. So that’s going to be the first course everyone’s going to take that and you get all of this and I will go ahead and stress as I build these out, I’m going to change the price of the offer right.
This pricing is, you, know, cuz, I’m pretty much going to do the hustlers at course. After the money management course, then we’re going to get how to make more money from broke. Dick paper see I’m pretty much going to go through those really quickly. I might get those done before the end of the year and then the strategic holding company I’ve got probably 75 % of the content already. So that’s going to go very fast, so there will be a lot here for you to do, learn and process and begin doing very, very quickly, very, very quickly.
So one of the things that once you guys to understand is for you, folks who are going to take advantage of the payment plan. I made the payment plan very affordable, you’re, going to get all of this stuff before you finish paying. So fortunately, when I do payment plans, I have a very good. You know: high completion rate, most people are on the boat, so I’m going to trust you guys to be honorable and also something else, that’s going to happen now.
This isn’t the t-shirt that isn’t the t-shirt, I’m going to craft a designer and we’re going to come up with a digital citizen, t-shirt and that’s also included in the course it may be a long sleeve. I may do a long sleeve, I’m going to work on that tomorrow, but I feel that this is a welder, rounded curriculum for you to make money online, because I know alive, you don’t want to do YouTube, but I’m telling you the power of YouTube is sick.
I mean you know, let’s just keep the honest, like my main blog ain’t, really doing the YouTube thing, but just on the Adsense, you know level I do 1,500 to 3,000 a month and my blog really ain’t bump in the way that you know cuz. This is the reason I’m starting new blogs cuz. I started one new blog, I’m going to start some more because the algorithm is favoring. New blogs, like you wouldn’t believe, and you know, like disruptive they’ll disruptive mail, makes consistent money and I’m taking some of the new training that I had and I’m applying that to disruptive mail and I’m starting to see results so in how to make money with content.
We’re going to discuss how to create the right type of content, because you got ta have the right stuff. So this is the New Deal, and this is a combination because I woke up this morning really early and I started working on this and all this happened today. I built this out today. I strategize said I’ve been really really thinking about it. In my mind, I’ve been thinking about it and now that you know it’s fully out of my head, I felt very productive.
I felt very energized. I felt really really good that this thing is done, so this is what’s going to drop. This is what’s going to happen in the link it will be below because you will be taking the money management course there’s already content. There that’s training already there and I’ll get that finished before you can go through the whole course, and we will get this, so this is what it is and if you want to start an online business, you know, like I said, there’s a few other courses.
I’m thinking about doing, but I haven’t committed to them so they’re not there, but if I do at these courses before the in you know, because it will be before the end 20. 20. I will include that in this offer the t-shirt. We will be having webinars that there’s a lot of stuff because, like I’m going back to how I used to do it so we’re going to have webinars where you could come in and ask questions, it will not be live streams on YouTube and we will be Able to chop this up so, like I said I felt very, very productive.
I feel that this is going to be amazing for you, because you know the Google ass course I mean. If you’re going to create any kind of website, you got to learn how to run ads. Yes, you can get organic traffic, but it is super slow and you know getting order and organic traffic can take years and hands down, because you you will, you will actually start. You know seeing me run ads and stuff, because I’ve got a budget, I’m going to start running ads and I’m going to do a course after I get to running this so and you know how to create and sell online courses for fun and profit.
That’s going to be a winning class, so there’s a ton of value here for you. If you want to start an online business and for those folks who don’t want the whole thing as each course gets built out, then that will be made available to you and it ain’t going to be cheap, like your best bang is to get on the payment Plan or to get the sixteen hundred dollar deal now, that’s your best deal all right. This is Glyndon and we’ll see you guys later.
If you want to be part of this experience, this monumental educational experience, the link is below so with that I’ll talk to you guys later,
There are always positives and negatives surrounding franchising, and that’s really at the heart of what I want to get to. But I wanted to start off with a little bit about you and your own words. You know I do the bio when we start the interview, but I always like to these things that the guests knows that I don’t know.
So, let’s start with a little bit about your background. You know you mentioned Wall Street, you mentioned being a franchise owner. How did how did how did what’s the story behind becoming what you are today great Paul thanks for having me, I am really excited. You know. As far as the history goes, I’m a first generation my parents were born in Italy and I’ve always aspired to be a business owner.
My parents owned the restaurant for over 40 years. I had worked in that restaurant and parents always said you know what you need to get a college education. So I pursued my undergrad and eventually my graduate degree worked for some of the larger companies out there, such as UPS and JP Morgan and after experiencing corporate America realizing the industry was great. I learned a lot in financial service.
It just wasn’t the best match. For me, it was, I felt like it was more of a number than that anything else. So, after my you know being in Wall Street learning about investments, I decided to go to business ownership. So I took a look at some existing businesses for sale in my area and I decided also to take a look at franchises and since they had such a great proven system, I didn’t have to kind of recreate the wheel and put some information online and a Bluebird, not a franchise consultant almost 15 years ago, had contacted me and we went through the process took.
I would say about almost a year at most to do my due diligence since I was working going, back-and-forth commuting to New York City and after my due diligence, I decided on a franchise here and it’s been great. It’s been 13 years of business ownership and the part I kind of make everyone laugh about is the day after purchasing the franchise I kind of went back to the consultants said. You know what I really enjoy the process.
How do i? How do I become a franchise consultant and he had a kind of a you know. Excuse me a chuckle and said you know it. We could definitely explore that opportunity down the road, but you know run the business for a while learn about business ownership firsthand, and we can explore that opportunity down the road and sure enough that was in 2007. I purchased. My first of many franchises leads us to today and now a franchise consultant so know took a little you know took, took a while definitely gained a better appreciation of what a consultant does.
But I definitely love what I’m doing and I’m here to help in any way possible. I’m glad you did I’m glad you started off that way. Giuseppe and the reason is, I think, a lot of entrepreneurs. I’ve certainly been guilty of this. I share this with you know, with with my clients and people that I work with, there’s just really no shortcut if you’re going to be in the consulting, if you’re going to be in any kind of thought, leadership position, there’s no shortcut around the hard work that You have to go through to have the expertise in the first place and I think a lot of people really want to skirt that.
Somehow, and and that’s one of the reasons I don’t claim – you know the title of business coach or something like that, because I don’t feel like that’s – that’s really something that I can legitimately say. Oh, I’ve run a business, you know for X amount of years and and that kind of thing, so I’m really glad you put it that way, because it’s a great it’s a great starting point, particularly if we’re going to talk about people who are you know, maybe On the fence about jumping into business ownership, you know, but but so I actually do want to drill on that a little bit, and that is to say, if you knew, if you, if France, I his ownership, was your first experience in business ownership.
What was the, what was it like to to springboard from that into the understanding you have now I mean: how long did it take you to become comfortable as a business owner? That’s a great question, so I helped to manage my my family’s restaurant, so that was so. You had some experiences there with managing people hiring firing dealing with financials so with the the franchise. I was involved in her that a few are I was involved in.
It took a little bit of an adjustment period to you know. Now, I’m investing my own money. This is my. This is my sole income going forward, so there was a few month adjustment of just trying to figure it all out. Luckily I was with a great franchise system, so everything was put in place. It was a newer company, so we were at the time developing new new ways of streamlining the process from billing to taking care of customer.
Maybe that wasn’t fully satisfied. So you know I come from an environment of much larger companies where you’re giving a smaller task. They’re saying, okay: this is what you’re going to do every day, you’re going to sell financial service products to this part of the country, whereas now you’re, you become a jack-of-all-trades, and I took me, I think it took me a little bit longer because I wanted to Be an expert in all areas I wanted to.
You know the accounting I’ve done accounting before this was a little bit different, so I wanted to explore every opportunity. I wanted to go out and work with some of the other franchises since I was a master franchisee. So I got some other franchisees in our territory, so my approach was very hands-on because I wanted to know the business inside out. I think it gave me a better appreciation of the overall business and really helped me to grow the business and to put people in place that could run the other business on a day-to-day mmm-hmm.
So then this goes over over about a period of 12 years. Would you say about maybe halfway through that finally had all settled in and you were just operating like a well-oiled machine, or did it come sooner or later than that it took several years? I don’t remember the exact year where we hired a general manager to take over the business, but for me it wasn’t that the systems were in place. It was more of a trust factor.
You know hiring finding that right person, you know, we’ve had management, asked to find someone that could manage the entire business and not just one part of the business. So it took a few years once we found that that person, that person actually was hired as a sales rep for our company and after speaking with them and knowing his background, had a lot of management, experience and sure enough.
A couple months later, we ended up hiring him as a a general managers to run the the entire business. I was still involved, but I had him dealing with a lot of the day-to-day questions and counting that that comes up. You know I like this just sends me off on a on a complete tangent, but it it’s funny. You should mention that, because recently, on a personal note, I’ve been exploring the concept of manage of stewardship and management versus ownership as part of my spiritual life, and I and I just you know, I really, I really think in view of what I read every day.
I think good managers have got to be harder to find than good owners. Would you would you agree with that as a sort of a rhetorical statement, not altogether true, but you know true a lot of the time good managers so hard to find somebody who doesn’t own the what you what you put them in charge of but handles it Like they do, I agree with that, because you’re looking so with the manager you’re looking for someone to run the day-to-day business, there’s that rust factor, you know, there’s no black and white.
This is just your role. You’re just handling one thing: you’re handling multiple things, and you know I was part of a smaller company that was growing, so you have to learning into that right. It’s not just this is the way it’s going to be every day is, is you’re going to start out here? Have your calendar filled and then end up at point. You know at point Z, will say from A to Z and today: you’ll have your your day plan that and then something will come up, and so you have to kind of adapt and say: okay, I’m going to I’m going to reschedule my day or maybe push My sales meetings to later in the afternoon just to address a customer that has a concern, but, yes, I would agree hundred percent, it’s the management or even stepping back employees.
Finding good quality employees is crucial to your business. There are some very strong franchises out there and, at the end of the day, some some are going to be more involved to help you find those key employees and some are just going to more or less give you a job description that you should use to Find those employees, but the employees, the the management extremely important, not every owner – is going to run the business the same way.
Some well-managed managers, you know more of a semi absentee ownership and some are going to be involved in the day-to-day and just delegate certain tasks to certain people, but extremely difficult to find good quality employees – and you know when you find them hold on to them, make Sure that happy take care of them and so that they stay, and you know at the end of the day you want. You want those employees as you grow, to bring people and just like themselves kind of like a franchise company.
They find a really good franchisee. They wan na they kind of want to in a way, I jokingly, say, clone you and find laws apply themselves yeah, yes, yeah. I want my employees to you, know, attract and bring people just like them, so makes my life a lot easier and just makes for a great overall working environment. Well – and that goes back to the whole – and I I’ve got it the questions gadget we will, but this just brings up a fascinating point.
I’ve had this discussion with a couple of the previous guests, and that is that the friend of mine Ron, Karrueche who’s, a consultant here in the Seattle area, said you know everything you do in your business has to further the vision and the the unique value that You bring to the marketplace and, if you’re not scaling off of that you’re not going to scale, and I think that I think that’s what you’re getting at there.
The franchise is looking to clone themselves because they’ve got a successful starting set of principles, visions, values whatever their and then they look for people who want to replicate that and right down to the lowest level employee. A good manager is going to do the same thing. So great way of putting it absolutely so I’ll get to the next question now now that weird now that we’ve we’ve we’ve tackled your intro and mined it for gold, and it’s been good – it’s been great so far a vague perception I would have my you know.
I think I mentioned to my dad was once in a franchise group. It was in Southern California, it stood up for a little while and then collapsed, and the CEO who was also the the majority owner was a great. I mean just a fantastic salesperson, so he could sit down a business owner or somebody of some degree of means who could invest in a franchise and he could just take a talk him into it. You know he could get them and he could transfer that enthusiasm.
So well that they would say you know this. This looks like the way forward, but it was the Peter Principle. The classic you know the guy should not. The guy should have been in charge of acquiring new accounts. He should not have been in charge of running the company, but he was the majority shareholder. So who was going to stop him now? Would you I mean? I don’t know that you pay attention to this, but would you say there’s a lawful lot of people in your industry kind of like in any other industry, where it’s it’s too much push and make the sale and get to the deal and all that and not Enough thinking it through and actually identifying, is this the right fit? Would you say that’s common in your industry as well? You know, I’m sure you know, as with any industry, you’re going to come across, that you know a lot of people looking to own a franchise.
They get excited, they get excited about a product, so sometimes it’s not even the sales force they’re just sold because they had a sandwich or a slice of pizza at a certain franchise, and that’s that’s the franchise they want. So the way I would answer that is, you know when you’re dealing with people sure I’m sure it happen. But ultimately I think I see from the candidates and people I’ve worked with and just friends and family.
You know throughout the years as people get excited and they invest or purchase a franchise for the wrong reason is okay. I can. I can even take a step a step further. So when you’re Frank choices is I’m an independent consultant with Fran choice, they don’t run since 2000, one of the innovators and what we do. We have 70 consultants total that that work for work with Fran choice, Fran choice. Our back office will actually bet that you know there’s over 3,000 franchise companies and we worked with less than 200 companies out there and why we do that is our franchise.
We’ll take a look and make sure that the companies are stable, that they’re growing, that they have great validation. You know they don’t want fly-by-night companies that just started. You know the put together at the franchise disclosure document in contract two weeks prior times. They definitely like to bet and make sure they’re dealing with some solid companies, and the reason I bring that up is not every franchisee is, is equal right? It’s not it’s not created exactly the same.
So there’s. Definitely some really good things that a lot of the franchise companies have put together, but ultimately, as a investor in a franchise, you want to make sure that fit is a good fit for you. So you are at the end of they. After working with someone like myself, I’m going to put you directly in touch with a franchise company, so you’ll be a with their franchise development person, their VP of franchising, and they will.
It’s almost like, like a two-way street. They’ll they’ll do a little bit of an interview figure out if you’re a good fit for the company, but you’ll also be interviewing that see if it sounds like a good fit. So, there’s a lot of a lot of things that that come into play, and I know I’m jumping around a little bit but kind of it’s the long answer, but it’ll cover all aspects through you, I mean when you work with someone like myself with a franchise Consultant and the reason I work with a consultant is you know we don’t I almost don’t even care about the actual franchise itself.
We kind of put that on the back burner. I want to learn about you. I want to figure out Paul, you know Paul. Are you a you good match for owning a business in general and you’ll say? Well, what do you you know? What do you mean could match them? I’m contacting you about a franchise or a small business and I’ll say well, a lot of people will get into it for the wrong reasons. Moon, you know they they’ll lose their job, they were, they were downsized.
You know the company’s going through a merger which, unfortunately, I’m coming to they’re three community. Last three companies prior being a business owner. I went through a merger, so so they’ll they’ll dive into it thinking the grass is, the grass is greener and I’ll push back a little bit and say the grass isn’t always greener. It’s not a good fit for you, let’s figure out if you’re doing it for the right reason, so we’re having a one to two hour conversations before the any mention of franchise.
More of learning about yourself learning about goals, activities hobbies any anything, you’re interested in figuring at the peace of being a good fit for business ownership, and once we get past that you know a so we’re working together, I can’t work with everyone right if they’re, if They’re not what I mean by that is, if they’re, maybe not the best fit for business ownership, I’ll give them my reasoning.
What we’ll talk it through? Sometimes maybe I misunderstood something, maybe maybe we we had kind of a aha moment as I call it and I’ll stay in touch with them. You know and say you know, maybe things will change, maybe give it a little bit more time. Give it a little bit more thought and maybe we’ll talk in six months to a year, so we have those conversations I’ll do I’ll put together a monthly newsletter that I’ll send out monthly or quarterly so I’ll.
Get that for me and then I’ll hear back from them down the road for the people that I feel are a good fit and we’re in agreeance, and we move forward we’ll sit down in and once again, not look not actually looking at a franchise say like An actual name brand well we’ll sit back and say what are you looking for, so we’ll look at attributes and characteristics which are how many do you want to work seven days a week, if you want to when you wake up in the morning view vision yourself Getting dressed and putting a key in that door and open up a location, maybe in a shopping, mall or office.
Where are you more inclined to stay in your pajamas and and go onto your laptop every day and not have to leave the house so we’ll go through multiple characteristics and only after figuring out those characteristics? I create a fully customized model. You know from my from my experience from our conversations, whet went and I’ll send them their model and say this is your ideal franchise model what it should look like from there? We would make some recommendations, typically to or through franchise recommendations.
I’m going to. We don’t even get into brands or discuss that until or just even you know, we don’t even talk about. Is food the best fit for me or fitness, we’ll figure out that model and really hone in on what you know, what type of business you’re looking at and then we’ll figure out through my research and due diligence? What are those brands that best fit that model? And you know with that being said: the behind the scenes stuff is also let us you know, we may find a brand that fits your model to a tee, but you live in Georgia and the whole state of Georgia is sold out.
So we’ll have to go to plan B and maybe look at another concept. That’s in a similar industry and or mention are you available? Are you open to possibly moving to the next state or the next city, or you know, whatever territory, we’re taking a look at so there’s a lot of back and research that we’re doing to make sure find not only the right fit for you, but also is There, a territory and availability in your market – hmm fascinating.
So so it sounds like to me, on average at least that falling in love with a certain brands, product or service is not the best reason to look at going into franchising, going in well being a franchise owner right, you’re, better off remaining just a happy loyal Customer maybe getting a job with the franchise but not owning it yourself, necessarily well what 100 % thought you know from experience, you’ll see people that maybe they had a specific brand in mind and it just happens to work out.
You know we’re not saying it’s it’ll. Never work, never yeah yeah, but it’s you know tough talking to some under some other people in the industry. It’s one of the biggest pitfalls for failure. You know people will just be so in love with the product, and I said you could be in love with a product, but not after she owned that restaurant or owned that whatever product or service the business is in so yes, I highly recommend you know being Open kind of starting clear, we call it a clean slate in our industry and just keeping an open mind.
I asked that as a favor, that’s one of the first things we talk about and if there is a particular brand that you just love and really want to consider we’ll put that aside and we’ll definitely bring that up and see how it falls into the model. Because it may just be, it may end up being a perfect fit for them, yeah yeah! No, I like that. I mean it’s so um not so long ago. I had this wonderful physical transformation and lost a whole bunch of body, fat and weight, and now I’m on the Saturday I’m competing for the first time in men’s physique and all along a lot of people have told me.
Well, you should start, you know your own training business. You know you should start your own fitness consulting her and I’m like. Oh hell, no, because I already know right III know from just anybody that I meet people I network with people. I talked to that. I am singularly driven the way you know like I mean you cannot keep me out of the gym and you in and you would have to force-feed me food that is not beneficial to you, know, maintaining low body fat and having an excellent physique, and I like To you know, stand there in a pair of shorts and hit these you know poses that.
Make me look like I’m on the cover of a magazine or something, but most people don’t like that stuff and most people, don’t you know hate going to the gym, love eating food that you know packs on the pounds and are extremely self-conscious and don’t want to Be out there on stage, you know wearing almost nothing and that kind of thing, and so I immediately made the connection and said I this is, this is a passion, but if I go out there and try to spread this, be the Evangel for this, and you Know get other people to do it and and and charge them for it.
I’m going to. I just know enough about the industry and enough about the average New Year’s resolution to say no this. This would this would turn me off of fitness if I turned it into a business, so kind of a similar principle, I’m observing there. Yes, I agree I had am just something probably to know about me. A lot of people don’t know about me in college. You know you start, you know, there’s there’s information overload on the internet and you start hearing people saying follow your passion, you know what do you enjoy doing every day? That’s what you should do and I’m not saying never to follow your passion.
But at the time I was at a big article game as a kid and you work with some nut smaller companies out here in the East Coast and did it for about six months and after six months couldn’t couldn’t stand a articlegame and stepping back and and And now I’m knowing what I know now, this is many many moons ago I turned something I enjoyed upon my downtime that I enjoyed to relax or after work or after after college after classes to a job and it kind of just lost it kind of just Lost lost interest completely, and so I I spin it the other way and say find a find, a business that will give you the freedom to do and follow your passions in your hobby.
So if we can find your business that will free up your nights and weekends and allow you to take a week off every month or every quarter so that you can go to travel over so layer games are to spend extra time at the gym. Why not you don’t have to actually own a business? You know in the fitness industry or in the article game industry, so something I’ve learned the hard way, unfortunately, but definite gain a better appreciation overall.
So yeah definitely now that one absolutely I mean that’s that’s pretty much what Arnold Schwarzenegger did while he was becoming the world famous bodybuilder. Was he had a side business that he ran when he wasn’t in the gym so that he could be in the gym and do all of the things that he did? You know he just he didn’t have to worry about how he was going to pay the bills, because he already had a couple of mail-order businesses that could be done piecemeal and for a couple hours a day.
And so you know he before he even became a silver screen superstar. He was already you know a millionaire plus he had all this prestige from winning all these titles, and that was what he enjoyed doing in life and so for me same thing. One question I wanted to run by you you’ve sort of touched on this already, but I thought of a couple of while I was still in the insurance business. I did. The online surveys for a couple of large corporate household names in insurance.
State Farm was one of them and they rejected me has the right kind of candidate, and I don’t know if state, for if those type of insurance agencies qualify as that quite the same as franchise, but it is practically. It certainly strikes me that way. You know you take on their brand and all their branding and logos and corporate practices, and you know you subject yourself to their corporate governance, but even I mean this was this was a guy with you know, four or five years by that time, experience selling insurance And I’d done very well and you know, would regularly field offers of recruitment, or you know people prospecting me over LinkedIn and that kind of thing.
So I looked back at that, though, and I totally agree with State Farm. I would have made a terrible State Farm agent because I’m I’m a rogue, you know I’m Kirill guerrilla marketer. I don’t do stuff according to their. They have I’ve had enough friends who are State Farm agents to know that they’re there box, so to speak, that you have to fit into would had driven me absolutely berserk. So, together with what we’ve already talked about, do you get? Do you get a fair amount of people who fail to consider the limits they’re going to place on themselves? You know subjecting themselves to creative in functional oversight.
Do you think they’ll do a lot of people that you that you end up talking to leave that out or do they generally come in and they they’re aware of it very good question that all a lot of that information comes out in our consultation, which is Typically, the second call, typically, I like to keep them at an hour and a half to two hours really dig deep to find out about them and then in there you make two two determinations number one is: are they business ownership material? In that you know? Are they just not? Are they doing it for the right reasons and number two is franchising, a good fit so obviously franchising.
I don’t really call it an industry in that it’s a it’s almost, you know jokingly I’ll, say a business in a box. It’s a business that it’s a structure of the system. That’s been proven and created for you, so I tell everyone: if business ownership is the right fit and you want to be in the cleaning business, you can own your start, your own cleaning business or purchase a cleaning franchise. You know so when I ask them, are they if we take a look at a specific franchise and I’ll say these are the services the franchise has to offer you? Okay with that and I’ve had people say, that’s great, that’s I don’t want to do anything more than that and then I’ll have other people say well, I want to branch off and do you know wearing cleaning, but I also since we’re at the office complex.
I also want to do oil changes and detail cars, and and and just things that are just complete outside of what the franchise has to offer. So when people want to add and have a lot of that additional flexibility and be able to offer additional services at any point in time, I may step back and say you know as a franchisee, you need to follow that their system and and sell the product Or sir, is that the franchise has created that you had it messed it in.
If you aren’t planning on doing all these other extra things, maybe we should look outside of franchising and I have a good friend of mine who could be able to help them out outside of the franchising industry. So mmm franchising, isn’t you know we may find that model or the put together that franchise model of franchising may not always be the best fit and you’ll get a lot of that just from what they’re looking for you know another way to approach, it is, if You want it to offer additional services you may want to look into if you have the capital, maybe two different franchises.
One is a mobile service that maybe services your car, the oil changes and detail, I’m just making this up, showing them your second business. Maybe commercial cleaning so that’s also an option, but I I want to be clear that if you’re investing in a commercial cleaning franchise you’re going to be filing that product or service, there’s not much more you’re going to be adding. So some people love the structure in that they can focus on.
You know the four or five revenue streams or versus worrying about how many more to add and some people just want to keep it open and just say I want to sell food. I want to clean, I want to offer tax services, they want to do it all then I’ll, just kind of step back and say: maybe franchise membership may not be the right fit for you. Yeah no yeah and made me think of it used to drive me crazy Liberty, Mutual.
When I worked there, they had their corporate marketing department, you know and everything is sanitized and branded and you can either fit the box. You can’t well. I couldn’t and the funny thing was you know they. I couldn’t get cooperation from their marketing department. It wasn’t that they were telling me. I couldn’t go out and market the way I was marketing. They just told me: you can’t get our branded materials and are in the kind of support you’re looking for in order to do it the way you think it should be done right and I think there’s there’s some degree of shortsightedness to that.
But at the same time you know made it is their company and they’re certainly at liberty to do that and and say you know, you know this is how we’re going to do it, and this is what we believe the marketplace wants and we’re not going to, And we’re going to limit that, and so I think I just think that you know that’s one important thing to consider. What would you tell somebody, though who’s listening to this thinking? Okay? Well, maybe maybe I should start looking into a franchise.
What’s the? What do you recommend people do as preliminary research, maybe even before getting on the phone with you? I do yeah that’s an excellent question so before even speaking with me, because you know – and we can we’ll talk about this in a little bit – but you don’t have to go through a franchise consultant, you can contact the franchise company there right, we’re there and instead Of looking at, as I mentioned, the product or service, so I want to get into the food about money and get into you know.
Tax services, like you just mentioned, do love us a little bit of soul-searching figure out number one. If you can see yourself as a business owner, talk to other business owners, franchise and non franchisee, if you have a friend that maybe owns a specific franchise and have them, you know shadow that would be step number one see if they can see themselves doing the Exact same thing, and it doesn’t matter the actual business, it’s just seeing what that owner does on a day to day basis, buy them dinner, buy them lunch of drinks and shadow them for a day or two a week, and then, once you establish business, ownership sounds Like it may be a good fit figure out what you want that business to look like, and you know, don’t don’t try to figure out what I’m going to make the most money at just figure out.
Okay, these are these are certain things I like. So I always start off with money aside, we’ll just we’ll figure out do I do I want to go to a physical location everyday, or do I want to work at home off a laptop that alone will narrow down your your your search over offer for a Franchise you’re out, as I mentioned before the attributes, do I want to deal with a lot of minimum wage employees and seven days a week, and you know where my business is constantly open and food costs and things like that rising.
You know kind of you see. Food costs go up, it’s kind of like the stock market, they’re going up in demo, and you know when I tell people, does that sound of interest to you and they say no and I said well, I basically just described the restaurant industry, yes and right away. They’re, like that’s a very, very good point and I leave in a Lehman I’ll, even ask them and say: well, you know what is it about a restaurant that you that you enjoy and they’ll say well, there’s a line out the door they have to be killing It and I said well so you’re, basically looking for a product or service and high demand, so we kind of step back and figure out what that line means because if you know there’s certain franchises that will sell their product at cost just to bring people in The door hope it hopefully up selling them a new product or services naming any names, but so so going back figure out if business ownership is right, figuring out what your day looks like you know what you, what you anticipate doing, that they basis if you’re, you Know you can run a franchise and have a manager run it, and if you just love sales, and that’s all you want to do you take over the sales role, you can just show up once a week for an hour and make sure everything is getting done And manage managers, so that’s the part you should really figure out and it doesn’t hurt to go a franchise Expo or a show or go online.
But it’s information overload. I I always say knowledge is not power. It’s it’s applied, applied knowledge. It is truly power and what you do with that knowledge, so mister got your hands on a copy of my book before I released it, because that’s what I said wide knowledge is everything man, knowledge information is cheap, yes, no, and – and if you talk to I Used to work with a business coach and he said believe it or not, he goes.
I don’t know if you know this, but 99 % of the stuff we’re going over is free online. You can access it right now, and I said you know why the heck am I working with you then, and he said well, because that 1 % that’s not available is me actually helping. You apply it and holding you accountable to make sure you’re actually following it. What a sales pitch I go! That’s uh! You definitely sold me on that.
So, needless to say, I had signed up with him and we worked together for a while, so but yeah it’s that there’s no right or wrong. I, as a franchise consultant, can help you get through that process. Maybe a little bit quicker, we’ll figure out the business ownership aspect. We figure out those attributes we’ll take it one step further and say through frame that will narrow them the number of franchise.
We should look at because many of them don’t meet our our criteria. Many of them are brand new or they’re, not growing, or a lot of their lot of their franchise owners are going out of business, so frame choice will bet and help with the process, and I didn’t I didn’t tell you the best part, but the best part Is our services or 100 % free there’s, never a contract, there’s never a fee for our services, and you know many people say well yeah.
You do this because you love it. I mean. How do you get compensated? I absolutely love it. I’ve been successful in my last franchisee ventures and business owning multiple businesses. We do we do get compensated, but that compensation is like a real estate agent or a headhunter where we’re paid by the franchise company themselves so bright, red new after the after the agreement has been reached and all the betting has been done and the due diligence Has been has been covered yep, that’s it just a bit, so there there’s no there’s no sales, there’s no pressure.
If you decide to to invest in a franchise great in many cases, it’s just not a good fit in other cases. It may not be the right time and we’ll stay in touch. You know, are any general questions you have. I apply, you know I’ve worked. I basically apply all my work experience, so I have the experience of being a franchisee and franchisor. I’ve been on both sides. I’ve worked for corporate America, I’ve been downsized, you know through a three mergers.
The last three companies that work I’ve worked with I’ve had the two-hour commute on the train and two into New York City, and it just one day. I said enough is enough. I am getting back in to believe it or not. People think I make this up and it’s the god-honest truth February. 2Nd of O 7 is when we, when I decided I’m going to sign that that contract directly with the franchise company and I’m going to move forward as a business owner and three days later, we found that my my wife was expecting.
So we had 10 years. Look, it was, I guess, the the definitely some great motivation and I’m not saying everyone should go out and do that right. It just happened to one way for it to happen. That’s so that’ll put some fire under your under your under your seat. There were small, multiple fires. Yes, absolutely so you know I’m here to help I I was part of a newer franchise, so there was pros and cons where there were certain things being developed, which I choose nice, because I got to give a little bit of feedback and some areas took a Little bit longer to grow them and that’s fine as well.
You take you, take the pros, there’s some pros and cons, but I learned a lot ie from my experience. I can definitely add value. I can definitely narrow that in your search and hopefully speed up your search so that if we rule out business ownership, you didn’t waste years and years of calls and and going to franchise discovery days and possibly going out of business to help you out and we As I mentioned, there’s never a cost for the service, and not only do we assist with the figuring out of everything we just discuss on the call, but I will also make a recommendation.
You have a few partners that could help with funding, because many people that will call us will say I have you know 50,000 or 100,000 Bank, and I said well, you know what else do you have to invest and they said well, you know that’s all. I have I just have the money to bank to find out, they may have a million dollars in a 401k, and our investment partners will take a full up. They take a holistic look, they take a look at just about everything and figure out.
Okay, well not sure if you realize that, but you can use your 401k or retirement assets for your first business or for any business and use that to purchase the franchise. Startup cost next off the salary without any type of any type of penalty. And coming from the investment world, I always told people or was taught never use your retirement assets they’re going to want to wait and use those. You know it use that for retirement only and over the years I said okay.
Well, that makes sense, but as a franchisor business owner, you know this is a much more active investment. I’m going to be actively managing my future and maybe taking a hundred thousand out of a 401k that was in a mutual fund, which is, let’s face it. Passive investment – it’s just sitting there and you’re hoping to make your whatever you’re making as far as returns sure. But why not? You know when I grab some ownership and say I’m going to take this $ 100,000 and I’m just using a number as an example and apply that to myself myself invested in myself in a business that I have full control over and not have to wait too.
Read about what the holdings did on CNBC or whatever, whatever station you’re reading, so it’s taking control, I’m not, and I’m not advising everyone to use their retirement assets, but where it’s not dim yeah, we could definitely give you some additional options as to how to actually Invest in the franchise or maybe keep your job for the first year, while you know managing someone, that’s running your business for the first year, while you transition out of you’re out of your job, so we’re able to bring some really good people to the table to Help out and basically give you all the options available to you, mmm mmm, that’s good.
The last thing I wanted to cover here, Giuseppe is: have you got a story, maybe more than one that you could share real briefly. If somebody you’ve come into contact with who’ve, you know, they’ve got some painful lessons. They’ve had to read, had to learn as a result of not consulting with you or somebody like you with Fran choice or any other franchise consultant before getting into it. To you. Have you met people and have you you know collected any short stories like that, then maybe you could share one or two of them just to give people sort of an illustration of the the painful lessons they’ve had to learn right.
So some of you know – and these are more shorter lessons but number one a lot – a lot of people don’t know that franchise consultants exists myself included. When I, when I was first looking at franchising, I actually fill out a form online. They didn’t understand exactly what the company did and I was was put in touch with a local company and that’s how I started speaking with a consultant and then sure enough, you know, became a franchise consultant.
So what I’ve seen what I’ve seen in the past? And this is through some family who’s for this specifically with with family, is they have fallen in love with a concept and they went full full steam ahead? You know went to the bank first and was reading the figuring out loans and things like that to find out the territory was completely unavailable and in another case the franchise was not available period.
They were just not registered in a particular state. So you know one thing that I do is: I am NOT going to show you a franchise that is not available in your territory or that may not be I mean I’m in New Jersey. We cover the whole country and there’s one brand that I truly love and we they’re not available in my home state. A friend of mine was asking about it and then just said you know we do all that that diligence for you so those there there.
Luckily, they’re not, I wouldn’t call them stories where they have lost lots of money. It was just more of they, they got their hopes up in disappointment and there are some friends of mine also that have went directly with this. This is another thing that came up. They went directly with a franchise company, they called them direct and purchased the rack, and I asked well, why didn’t you utilize the services of a consultant and they said? Well, you know I didn’t wan na, you know I figured it would cost more and, and that union said going back to our fees.
If we don’t charge any fees, the franchisor who pays us, they are not going to charge you more or less. When you bite the right, we’ll do that, so the the process is definitely, you know involving there. There’s a lot of work involved a lot of time saved by going through a consultant, but we will do all that back end research for you and to take it a step further. I am speaking directly with the contact.
It can be the owner. Typically, it’s the VP, some a VP of franchise development and that’s the exact person I’m going to put my candidate touch with so before the candidate. Has that intro call don’t know everything about I’ll, create a I’ll send them over a questionnaire that the candidate has the left for us, which covers likes dislikes financials, and things like that, and I always tell the candidate and send information over I’m going to send over That exact franchise model to them and say, I think, they’re a good fit.
This was there, and these are the reasons so they’ll have a full picture of them and on occasion the franchise company will say this. This may be a red flag or you know I think, they’re a really good fit and we talk it out and if we feel like it’s a good fit, I let the candidate know if they’re, okay with it, I send over the information directly to the franchise Company and they get a call within 24 to 48 hours.
Hmm football and they’ll get a a franchise disclosure action document, which is the actual franchise agreement directly sent to them. So the ball is rolling immediately. They already know a lot about the candidate. You know the the other, I would say this is not their experience, but a UH. Just a general pitfall is the candidate that the first time business owner just say, that’s looking to buy a franchise, they don’t they don’t know what questions to ask um.
What are you asking? Well, what kind of money can I make or what’s the royalty that that’s great, they can answer that, but what about setup and and how many employees you need, and you know the marketing spend there and all that kind of information they won’t. They won’t know what questions they’ll be given a lot of that information and the franchise disclosure document. But if you don’t know, if you’re not asking the right questions you’re going to make, I guess an uninformed decision or misinformed whatever you want to go you just you.
Don’t have the right amount of information to make that to make that decision. So I see that as a common theme. So I tell everyone you have nothing to lose, but maybe some time that you, you know maybe a few hours on the phone after the the first and second call but we’re here to help – and you know when I speak directly with the franchise company. Your name is going right on top of the list. They know you’ve been qualified, they know you sound like a good match.
They’re excited, you know, they’re excited to speak with. They want people that have been qualified, both as a good fit financially and they want to speak with. That. First is maybe a few hundred leads they may randomly receive through their website. Oh someone, Fran choice leads someone like myself. Sending over lead is going to be fully qualified. You know, we think they’re a great match and it just makes the process so much yeah yeah.
No, I agree I mean I I would rather have that one person who fits like a glove then a hundred names and phone numbers of people – I’m not you, know, know nothing about them. That’s that’s a ton, more work and yeah. You might get something out of it. You might strike a strike build in there, but I’d rather just get to that one person who fits the bill because that’s where that’s where the money is right, that’s where you get the eventually is the franchise or you know, you’ve got the right person who’s going To be is likely is to be successful, running that business and so that in the long term, that’s income that you don’t really have to work for all that much.
You know the way I perceive it anyway: you’re just you’re collecting those franchise, royalties and fees, and and that’s it yeah. Well, Giuseppe. This has been a wonderful conversation, I’m looking forward to seeing the audience reaction to this and and I’m looking forward to getting this into their hands it’s into there in front of their eyes and in their ears. It’s been great having you on the show.
If people want to know more about you or get in contact with you or learn about what you do with Fran choice, where should we send them? You can contact me directly. Nine. Oh, eight, eight, seven, three, six one, three, four! You can call or an airline people eat the tips nowadays, so you can call or text that number the email address is G gramatica. So I’ll spell it so long when it’s G G RA mm a TI, co @ Fran choice, so f, ra, n and the word choice.
Com definitely take a look. Send me a send me an email I’ll, be more than glad any questions you have on this. Podcast or article any general questions you have on franchising, I’ll, be more than glad to help and when I can guarantee you is, I don’t know the answer, I will get it for you and if I don’t specialize in that area, I do have someone that I Can refer you to so don’t feel bad, don’t there’s no silly questions any any any information any help.
I can be of definitely definitely give me a call all right. Well there he goes to simply grammatic. Oh thanks. So much for joining us on influence or networking secrets. Well, thanks again, I really appreciate it take care you too thanks for joining us for another, exciting episode of influence or networking secrets, please be sure, to hit like comment and subscribe and share this article. If it’s been useful for you with anybody, you know who might benefit also be sure to check out the show notes in the description below that’s where you can order a copy of ten secrets.
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