Okay, a couple of tips ago, we talked about the ADA formula last tip. We talked about the first two pieces of the ADA formula, those being attention and interest. Today. Let’s talk about desire desire, though, how do you cultivate in a prospect the desire to have your product? Well, you remind them of what their needs.
Are you remind them that they, this product can help them solve some problems that they’ve got, but, most importantly, you appeal to their emotions. How do you do this? You recognize that we’re all pretty much powered by the same kinds of emotions. We all have a need to feel important. In fact, I like to say we all walk around with an invisible sign around our necks and everybody signs says exactly the same thing make me feel important.
If you can tie your product to how these people will feel important, you’ve got a better chance of making the sale. Another main driver is the need to love and be loved fact nothing’s more powerful than that in our lives, and it is a key emotional driver. If you can tie your product or the benefits of your product to a person’s need to love and be loved, you will create in them want and desire. Another approach, variety, we all have a strong need for variety in our lives and it is an emotional factor.
We don’t want to be the seeing the same as everybody else, and so, if you can p appeal to variety and how it will make the person different, you have a good shot of cultivating that desire. And then the last thing that you can use as an emotional driver to cultivate desire and let people and make them want your product is to appeal to their need for convenience or to what I call the Leys factor. You know this society runs at a frenetic pace and anything you can do to make people’s lives easier to get them through the chores they have to do faster or enable them to be able to relax a little bit.
That’s a tremendous driver and will cultivate desire. That’s it for today’s marketing tip now, don’t forget to subscribe to my blog and leave your comments below and don’t forget to enter our new subscriber contest, the more subscribers you refer, the greater the chance that you’ll win prizes. Each week a prize will be awarded to the person who refers the most new subscribers each month. The person who refers the most new subscribers for the month and on November 13th will award the person who refers the most subscribers between now and then to a brand-spankin’-new, principle-centered marketing coaching program, a 7200 dollar value.
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