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Online Marketing

Small Business Marketing… Don’t even think about making THIS copywriting mistake

This is the second installment in a series of five, where we’re talking about mistakes, people make in copy that could kill their sales. Today, we’re going to talk about using acronyms and jargon. Look in whatever business you’re in there is a vernacular there’s a jargon.

There are acronyms that are used that you know that perhaps your colleagues know, but maybe your audience isn’t all that familiar with. If you’re a jeweler, you might use the term GI a, but your customers know that do they know what that means. What about I Jo or are Jo or any of the other acronyms that talk about the associations you might have or the qualifications that you might be able to spout? Not that there’s anything wrong with letting people know that you have some qualifications that lends credibility, but they need to understand what they know in the speaking business.

There’s something called CSP. It stands for certified speaking professional problem is most people, including most meeting planners, don’t know what it means or what it takes to get it. So what good is using it if it is not explained, I’m not saying you shouldn’t use it, but you must explain the term. I’ve got a client, who’s, selling, high-tech electronic equipment to the government for use in airplanes and fighter jets and those kinds of things he has a acronym.

That’s our m.R.H M stands for remote health monitoring. Do you know what that means sounds like something they stick on astronauts to make sure their health is ok, not at all has to do with the monitoring of the condition of the power supply or the electronic components that he sells, and it’s a unique point for Him but his customers do they understand it. Do the buyers understand it and is he absolutely sure that they do because, if you’re at the least bit uncertain, you must explain your terms, don’t get caught in the syndrome of using jargon and acronyms that your prospects may not understand? That’s your tip of the day.

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Categories
Online Marketing

6 Critical Ad Copywriting Techniques You Need to Know

I’ve, given you some fundamental principles of how to write good copy. Today, I’m going to share with you some techniques. For example, let’s begin by talking about the combination of features and benefits into what I call marketing statements when you do this, try as often as you can to lead with the benefit, because, after all, that’s what the prospect is really after the result that they can Get from buying your product and then you support the benefit with the feature that makes the benefit promise possible.

Second technique that I’d like to share with you right, 12 to 20 headlines for warm-up before you write the rest of your ad. Now don’t worry about the fact that can only use one of them in the ad itself. The words won’t go to waste. Nor will your effort, because you can use the headlines that you don’t use as the headline for subheadings and cross headings. There won’t be any waste, it’s a great exercise.

Technique number three use, adjectives: adverbs power, words and phrases to add punch to your copy, mmm and depth, and intrigue and excitement about the product. You’re representing technique number four, while you’re doing all that other stuff, don’t get all a D on me, use conversational language speaking. The first person use I and me instead of us and we and it and they, and in addition to that, speak in the vernacular of your audience, do they have a particular jargon, that’s unique to their industry or phrases to the type of person they are.

You want to speak the way they speak. Yo yo you get that y’all and now the next one keep words sentences and paragraphs short, but at the same time don’t fear long copy. Yes, you want the words, the sentences and the paragraphs to be short, but you’ve got to tell your whole sales story if you’re going to get them to take action. The more you well, the more you sell short word sentences in paragraphs, but make the copy exactly as it won’t as long as it needs to be, and then finally vary.

Your paragraph length, you can have one sentence paragraphs you could have paragraphs up to five lines, but never more than that. These are just some of the techniques we’ll have more in our next tips. But if you want to know more about copywriting, I suggest you get my copywriter checklist I’ll, give it to you free. All you have to do is click on the link in the dooblydoo and I’ll. Send it to you.

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