Categories
Online Marketing

Direct Response Email Marketing!

If you restart, what would you do this? A lot of them said this okay, so so this is super super valuable for you, most of you guys are beginners, and why not do what someone who’s successful says they would do if they restart or be in your position as a beginner.

So listen up direct response. Marketing is something on people, don’t even know the word or the phrase. Oh. So, if you’re reading this good for you, the right response, marketing is basically you owning traffic, basically marketing the people where you’re going to get a exam, get a direct response from them, yes or no, or a certain action directly from them. What I’m talking about here is actually email.

Yes, you use part of the things like send email to people, physical, tangible mayor mail, but I’m talking about email for this, okay building an email list and marketing to them forever. Okay, guys want to talk about so visit. The strategy traffic time traffic tons of free stuff we’re just and then an opt-in page up, redirect redirect to offers hosting offers Ultron the funnel for you, if you’re new here alright funnels offers, as in multiple offers.

Alright – and am I missing anything here – you need an autoresponder sequence, so sequence. This is what I would do and they need email blast blast in the past yeah you got ta read list. This is like straight up their strategy and I’m going to show you the numbers and you’re like oh, my gosh. How can you even make money if you’re doing email marketing does that even work anymore, I’ll take what works is owning traffic, and this is just like the go-to thing to own traffic? Yes, you could do messenger, but is that going to be around forever? We know that email is the back brace for the whole internet and keeps it all glued together.

Basically, it’s the glooms internet. Everything you signed up for is under your email. Okay, email is the core okay to get to people in a core thing, so yeah, when the internet was even created, having an email was like the first thing, just a way for people to communicate and then other things pop up and you created it. Okay and then email silly all right and let me try it fun. Let’s try over here, you see it we’re driving traffic sorty is for traffic, we’re sending it to our opt-in, page opt-in.

We redirect them to our main offer. We can either own this offer or we could promote a mid ticket commission offer relevant to whatever needs were in that make sense, so you’re sending traffic by the way, my course I teach extensions of this whole funnel you can make six to seven figures or more. Okay, this business model is like the go to best business model, but then there’s secrets inside of it that you don’t even know about.

Then I teach inside my course so check that out. You’ll love it okay, I can add in bonuses. Okay, so you click the opt-in, you get the email. Alright, and you run your email sequence in your autoresponder could be a lab. Bird could be get response, it could be market hero, aka Alex Becker’s business. Those three are great and then there’s other ones, but I use Aweber and GetResponse. I can’t really decide between the two, so you just decided when you want.

I don’t have a link for that, but clickfunnels is we’re going to need to build your actual landing page. So that is in the description you can get your free trial, very special link for you there and you can email blasts to any offer that comes out in your niche. You can block students, and this is how you make an average of $ 1 per month. So basically, one dollar per month is like the key here um you are earning money for his opt-ins for the free stuff.

You may think coming else are not even earning anything, I’m just getting these emails and who knows what they’re ever going to make me money? Well, guess what it’s a numbers game in collecting about your email addresses so for every person idea – molest, you should be earning one cent to $ 1 to $ 10 per month – depends how how many offers you promote them? Monthly, okay – and this is not cleaning the email sequence.

This is including the email blasts, so you send out email blasts. Your wholeness of new offers new ways to monetize them all. You many things and even your own products, free image, and this is how I’m making thousands per day this my top income sources. I hope this YouTube blog becomes one of my top and then I hope that my site, businesses, that I want to build big companies out of one regarding influencers, is one of my big ideas, hopefully be making a million a month.

That’s down the road. It’s getting bailed it’ll take a while, but that’s and then other big ideas that I have I’m just an idea machine at Kim’s not digest. I don’t say that to brag or anything, but it’s kind of curse, and I know I think I saw something I must have said that he comes up ideas. It’s just like a weird thing like we might not stop his ideas. I got a huge stack of business ideas only do in my life, so this is like direct response marketing in the strategy that I would do if I to restart, because it’s the one best working for me right now.

It’s pretty good, lit okay you’re getting people into recurring right here, and they want to opt in because they’re getting a ton of stuff. Okay, you’d, like a bullet list of all the value giving them for the email they’re going to do. If it’s one thing, you have lower opt-in rates, but if it’s a no-brainer for them just to get their email and get the thing you give it to them and you get to them through the email redirects to the page and that’s easy news: clip phones.

So in high drive traffic do free traffic um. For starters, if you don’t have much money in your total beginner and you have no money do that. But if you have money you can freaking make a great bar align with the strategy. It’s the best drug to go to strategy for anyone. Okay, this is how big companies you can blow up their company very fast. That’s so now you just invest in any paid traffic source.

You want to do you. Do Facebook, that’s a great one. You could do Instagram. Anthony D is a huge influencer. You could do YouTube, you can do search ads. You do anything, so I hope you guys like this article. This is like a very valuable article. I believe, and if you believe that you can share your opinion by just doing thumbs up or you’re, going to comment down below, leave questions down below.

If you have any um check out that affiliate marketing course, you’re going to killing get a great are live from your investment of learning, learning, a new skill or more information that you never do about so check that out and other new stuff. In the description, I will see you in the next article peace


 

Categories
Online Marketing

Using Direct Response Marketing to Attract More Customers

But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’r creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’r never! You know. I’r Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey


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Categories
Online Marketing

Words that Sell Workshop Invite

He. Let me write sales page coffee, please, I’m tired of listening and reading to these comments and emails across different mediums on internet same to me now. This surprises me honestly: let’s, let’s try to revisit the school of honesty once and for all. There are three basic skills that every digital marketer needs to learn in order to really become a marketing genius.

Okay, these are number one copywriting number two sales funnels and number three feed drag right. If you are one of these aspiring digital marketers who wants to learn these skills, then don’t wander around, because I am here to help you out. Okay, now you must be wondering who the hell am. I my name is karma. That means I have seven plus years if marketing experience – and you know I have been to longer in the field to actually know all these things, my you know so far with the help of the written copy which I have done on various products and services which I’ve been associated with, I have been able to generate more than 1.

5 million dollars in sales online and I doing short span of three years. Okay, my last written copy has gone on to generate more than a quarter million dollars. It has gone on to generate more than hundred thousand dollars from direct cold ads. Okay, my emails are generated more than two hundred thousand dollars worth of revenue for my companies. This means that you can be a short of one thing that god of noses killed even in deep sleep, so you don’t need to go anywhere around because I’m proud to present to you walls that sell program.

Now this program is designed in a manner and it will let you sell anything online with the help of words you write, even if you have a learn, English exam. Yes, that’s true! Now you know back in time when we were young and we were you know not really experienced in this field. So what we used to do is we use to outsource our copywriting so much and so forth that on one of the sales pages we we gave $ 3,000 firfer copywriter to write that sales page and an upsell page.

That’s it just two pages three thousand dollars. That is where we realize the importance of the scale which is copywriting, and that is where I actually started. Testing right. So copywriting is very, very highly sought after skill in the market, and you can do with these things. With the help of copywriting, you can actually learn to read your buyers mind because of the research and the personas which we have ended develop.

Then you can easily go ahead. You know write high converting sales pages. You can write high converting emails. You can write high converting ads and, moreover, what you can do is you can start a copywriting agency to where, in your writing copy for your clients and not just for yourself. That’s why it’s such a highly sought after scale right, but there are very few people on the internet who actually know the value of copywriting.

Rather, a lot of people would actually confuse copywriting with content. Writing – and you know these content writers, people who actually write blogs – would actually boost about that. They are the copywriter and they know nothing about copywriting because content writing this meant to engage the audience. Okay, whereas copywriting is meant to sell okay, so obviously something that brings in more revenue has more things at stake.

So that is why you know bad people of our generation are lost and they would even know the meaning of copywriting. I’m here to end 10,000 people lovin. This skill learn master the skill before you know it really becomes extinct like dinosaurs. So if you are one of those people who would like to learn this skill, highly sort of the skill of copywriting and favor, your worries for a lifetime of actually you know, writing those words which are going to sell you things on the internet and become successful.

Then you need not wait because you can go ahead and you can check out all the modules that I am covering. In my words that said program, okay and I really really look after the foreword to actually see you inside the program. So this is my formal invitation to you, I’m going to close this program whenever, whenever I am going to get like as soon as I get thousand students and post that I’m going to go ahead and close this program, so you need to act fast.

You need to see all the details on the page and if it is something you looking for and if it is something that is going to help you to become successful, then make sure to enroll and let’s catch up inside the Cobra. Thank you so much as we got starting off I’ll, see you on the inside


 

Categories
Online Marketing

Breakthrough Advertising by Eugene Schwartz – Review

Now I want you to just Understand one thing: okay, Well, a couple of things. So the first thing is: I’m not asking you to pay me any money.

What I’m about to recommend to You is like gold, gold dust, And it is as rare as rocking Horse poo and it’s by far in a way one of the best Investments, I’ve ever ever ever ever ever made in my business In terms of just…. If I take all of my courses, And articles that I’ve readed and books that I’ve read and just squash all of that together this one single purchase, One single purchase that I’m about to tell you about, And I’ve got it right here Is and I’m not on a Commission, either by the way, is by far and away the best.

Investment I’ve ever made with any of my money And it’s got nothing really to do with sort of marketing or anything. Like that, well, it kinda has But really what I’m about to show you. If you buy this thing and don’t forget you’re Not buying it for me And I’ll explain all of that in a second, So I want to show you that This is totally impartial. What I’m about to tell you about, But it has transformed me and my business And the way I think about my business.

The way that I think about My customers, my clients, The way that I talk to my market, the way that I present my products – This is by far and away Probably the best thing – and I shouldn’t be telling you this – I shouldn’t – be telling You about this thing, I should kinda just keep this to myself and for the lucky few people Who’ve already got this thing, Maybe I’ll do that? Actually, maybe I will just keep it for me All for me And no that’d be daft.

That’d be totally selfish. If I did that So here it is okay, So here is the next thing, and now I know that when I show you this thing, okay, That – and I tell how much It’s going to cost you, it’s really not very much! Money, if you think about it, But for what it is, it’s a lot of money – And this is just a simple mind – set thing that you’ve got ta get around. I know that, probably for every 100 people that I share this with I reckon only maybe one or two or three people: maybe five people will ever go out and buy this thing And more fool.

The 95 per cent of people who won’t go out and buy this thing. Okay And don’t forget, this is not my product. This is somebody else’s product. There is no benefit to Me doing this whatsoever Beyond being abundant and giving You, the best possible start that you can with your business. Okay, So remember that When I turn this round, This thing round this book – And I show you the Title I already want you to be making a commitment to Yourself that you’re going to go and buy this thing.

Okay, It’s not ridiculous sums of money; It costs less than it does to Work with me put it that way, But it will add an enormous Amount of value to your life, And so when I show it to You when I show it to you, I want you to have Already made a commitment that you’re going to buy this thing. Okay, Now this book you can Only get it in America from a company in America, It’s the author’s wife who Has made this book available.

‘Cause? The author has sadly passed away. It was a while ago now, But he sadly passed away, But she has made this book Available to the wider market through an American company, It’s going to cost you It’s going to cost you I say: cost you! The investment that you’re going to make in this book is 155 dollars. Okay, So it’s 125 dollars for the Book 30 dollars shipping And I’m going to put a link in Below it’s no affiliate, I don’t get any commission for This or anything like that, But I want you to make a Commitment you’re going to buy this because for 155 dollars, the Knowledge, which is in here is absolutely second to none from an advertising perspective and Understanding your audience and learning how to articulate What it is that you do and get that message: Across to your clients, And the reason why I’m Kinda, showing this to people is because I manage to kind Of articulate what I do, everybody gets.

What Fearless Business is about They get what I’m about. Okay, Most of it has come through. Reading this book – okay, Most of it, has come Through reading this book, And it totally transformed The way that I thought about my audience that I thought about how sophisticated my audience were, What my purpose is here: And how I serve my audience and how to attract them ultimately. And when you understand The concept in this book and bearing in mind it Was written in 1967, okay And If you’re, into advertising, marketing, copywriting or anything of that ilk? If you haven’t got a copy of this, then there is something Categorically wrong with you And if you’re going to employ Somebody who is into marketing if they have never heard of this book again there is something Categorically wrong with oh, I nearly gave it away there.

There’s something Categorically wrong with them And they’re not going to You shouldn’t be working with them: okay, Since I’ve read this book and I’ve understood marketing advertising and things like that better, Like the nice thing as well, is like the internet has been Around for thirty years and think of all the Internet marketing experts and gurus who’ve popped up since then, Even myself included You know within that, But I hope that you can See that I’m abundant with my content, Bearing in mind that the Internet didn’t exist in 1967.

Obviously, When this book was written, You know,’cause, the internet came about in sort of 1989 1990 People didn’t really get Into internet marketing, until the late’90s and Early 2000s properly, So all of the concepts in This book usurp the internet And the simple fact of the matter is: there’s so much confusion out there about marketing and advertising and how to attract customers And all sorts of things like that That actually, if you Go back to pre-internet, you get the real gold.

Basically, You get the stuff that Goes back to basics, And if you understand what’s in this book, if you get it and you apply some of it when you’re writing your content, I can guarantee categorically guarantee that you will end getting more business than you got prior to owning this book. So that’s why 155 dollars might Sound expensive for a book but you’re not paying for the paper you’re, not paying for the Smart hardback cover You are paying for the Information and the knowledge that is inside this book, So here it is, It’s Breakthrough.

Advertising By Eugene M. Schwartz Written in 1967, okay, It’s got tonnes of really great examples. It talks about market sophistication How sophisticated Customers are at what point in the buying journey. They are How you should approach and talk to them What words you should use, How you should construct headlines and all sorts of things like that. It’s a good good, 250 pages, long, There’s examples in There of different sort of adverts that used to Work incredibly well, There’s a whole load of theory in here, And it is by far and away like, I said, the best single investment That you can make in a book, but not just in a book but in your in your business knowledge, Okay, This book, it may be even better than me and everything that I know.

Okay – And I know what’s inside here. If you read this and you Get it and you apply it Trust me this will accelerate Your business faster than anything else, you know Faster than any of those experts and gurus and apps and Facebook ads and all of that other whizzy stuff. That is out there. Okay. So how do you get hold of a copy of the Breakthrough Advertising? You can go to Amazon if you try and get it through Amazon it’ll Cost you a 1000 dollars, not 155 dollars delivered So probably wouldn’t Advise going to Amazon, What you can do, though, is Brian Kurtz, who is, he was a great friend of Eugene Schwartz, So Eugene Schwartz, Mrs Schwartz approached Brian and said: look I wan na Make this book available So they’ve Brian, is a great marketer.

He has a brilliant business. Called Titans Marketing So I’ll put a link in the comments as well attached to this article, But what you can do, if you just Google Breakthrough Advertising and then Titans Marketing It’ll pop up with a link And you can go and order your copy there And it’ll take seven To ten days to arrive, but trust me that’ll be The best by far and away the best 155 dollars that You could ever use up Now.

Some of you are thinking Robin this is a shit tip You’re like telling me To go and buy a book, that’s going to solve my problems, But when you get this You’ll understand why And like I said, there’ll Be one in a 100 people who will actually go out and buy this. So if you go and buy This just pop email me I wan na know if you buy this book, I wan na know when you get it I wan na know. It arrives on your doorstep and I wan na know when you’ve opened it and read it and tag me.

In some of the posts that you write as a result, Of reading this book – And I will personally Critique any copy which you or any post, which you put Out there that you’ve used And help you through Starting to unpack some of the learnings in this book, And it’s my little promise to you So go and get it Breakthrough Advertising, Let me know when you’ve done that Best investment you will ever make. You will never need to Really probably buy any other business books Apart from Online Business.

Startup Take Your Shot and my other three books perhaps, But do me a favour? Do Mrs Schawrtz a favour as well and Brian Kurtz, and go and grab yourself a copy of Breakthrough Advertising. It will transform your Business and your life Trust me, That’s it so I’ll be coming. Back with another tip, I guess another thing soon So keep an eye out for those, And I hope you find this Helpful trust me go and buy it.

That’s all I’m going to say


 

Categories
Online Marketing

Using Direct Response Marketing to Attract More Customers

But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’m creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’m never! You know. I’m Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey


 

Categories
Online Marketing

Copywriting The 7 Dirty Words of Internet Marketing

You can’t say on TV. Well, this article is going to tackle the seven dirty copywriting words of internet marketing. You want to disassociate yourself from these as much as you can. If you know what is good for you number seven and one of my favorites is by you – never want to tell people to buy your book or whatever the heck it is you’re selling using the word.

Buying and copywriting means you’re spending money on it, and people do not want to spend money on anything. So you want to stay away from this word at all. Costs. Try something like claim or immediately download. This will make them think they’re getting it for nothing. Number. Six really applies mostly to the I am make money online niche earn. You never want to tell people that they can earn money online earning makes it sound like there is work involved, it’s hard to earn.

You want to use words like passively acquire an income or something like that make it sound easy number five sounds like your bud. Has an extra letter at the beginning? Learn you never want to tell somebody that they’re going to learn. Something learning is what you did in school and it’s not easy. Nobody wants to learn, they want the info to magically appear in their head, as if I some genie number four is something only a dope would use when talking about their own site.

The word is scam when people think of a scam they think of something illegal and the truth is almost all scams are illegal. This is such a dirty word. You only want to use it when talking about somebody else’s site, just make sure you can prove it. Unless you want to end up with a lawsuit on your hands, number three is something a lot of marketers just don’t get spam. This is the bane of our existence.

Spammers have made internet marketers life’s a living hell on earth because of spam. We have more regulations than we know what to do, if all of which only makes online marketing that much more of a pain in the butt number two is Ponzi. Remember the old Ponzi schemes from way back well, believe it or not, they are still around and still getting shut down every single day. The last thing you want is to be associated with one of these schemes.

There is only one word dirtier than Ponzi number one. Maybe the dirtiest word in all of internet marketing. It’s the one thing that nobody wants to do: they’d rather eat bugs than do this, and that word is work. Nobody wants to work. They just want to sit back push a button and read the money fall from the sky, so never under any circumstances, put on your website for your product that the prospect will have to work in order to see any results.

Remember if you want to be a successful internet marketer avoid these seven dirty words by earn learn. Scam. Spam Ponzi work to learn more internet business ideas like these for improving the profitability of your business. Then the doorway is here just follow the link below to see how we do what is written in this article Phil and Tom plus.Com forward. Slash subscribe. This article is part of online multi-millionaire metalloids.

My online business education done-for-you article series to have access to the global marketing and distribution rights of these exclusive articles requires titanium membership. Ps. Before I go, I would like to tell you about today’s free bonus. If you want to get access to our free training articles on how to do article marketing and how to get free leads online using article, then all you need to do is subscribe to fill in Tom Plus today.

Follow the link below and fill in your details. Phil and Tom plus.Com forward slash, subscribe, Phil and Tom media publishing and broadcasting help visionary families and a few emerging entrepreneurs to use article to grow an online brand and build the six to seven figure. Business, become financially free and have fun while they’re doing it. If you have any questions for Phil and Tom, you can lead them beneath this article and they will get back to you within 24 hours, Phil and Tom hope.

You have enjoyed this presentation and would like to wish you well in your business endeavors. They look forward to working with you in the near future.


 

Categories
Online Marketing

What To Expect From Your Web Designer – Copywriting Tips for Beginners

My first tip I’m going to be talking about um content on web sites, and this is a common misnomer that essentially, the customer always seems to think that the web design agency or web designer is going to be doing literally.

Everything for you, including writing. Your own content uploading, your content, finding images for you, whatever else that might entail really and our responsibility is designing and building the framework for your website. And then we give you the tools to be able to add your own content and, that’s not to say that’s, not just a rule that all web design agents use. We, we typically will add some, like you know, a dozen or so page of content to kind of test the platform.

But if you’ve got dozens of products and dozens of pages of content and thousands of images to upload, then the expectation really is on you. As the customer to actually upload your own content, and that’s because you know your products and you know your customers better than we do, and so in many instances it’s better for you to upload your own, your own content. However, it that’s not to say, like I said, that a web designer won’t be prepared to upload your content, but dupree be prepared that that may cost you a little bit more and because it is an extra service and for them to be able to add your Content, as is copywriting and some some some business owners and think that their masters of the Masters of oratory and they can write brilliant prose when actually they hand their content over to a sermon like world that doesn’t really kind of match.

The the core values of the calls to action which are required in order to take a somebody visiting your website and converting them into a customer, but those services such as copywriting, will cost you extra and an end. Fundamentally, is your responsibility to kind of produce? The initial set of content, but between us, hopefully we can kind of upload the content and for you, and I would recommend that if you don’t have time to write your own copy, then, and perhaps you should actually consider employing a specific website.

Copywriter to you can send a brief to give them the pages that you want to create and they’ll do all of the copywriting. For you second thing I just remind you to do is just to ask about your website’s warranty period. Some some web designers are not fussy and they’ll just carry on doing updates until the cows come home, but at the end of the day, web designers are earning money and so what they want to make sure that they or they’ll probably have to deadlines in place.

The first will be when they consider the website to be finished, so they’ve finished the design, finish them and building the framework and they’re waiting for your content. They might consider that to be the first deadline when it’s finished. The second deadline is when it launches. So that’s when you provided all of your copy content and images to them to be uploaded to the site and when the site and goes live.

The website designer may bill you on the first deadline. So you may not consider the website to be finished at that point, but your web designer probably will do and they will be expecting payment and what the way we kind of manage. That process is that when we feel the website is finished, we then can kick in a month-long warranty period, and this encourages our clients to go to the website test.

It upload any content, get back to us with any problems. We’ve worked together and we have a very specific launch date in mind and to get the website live, and it’s just better for the soul, for both the customer and for the web designer to know that you’ve got a go live date and for your website. I’d. Also remind you to em to check what training and support and is included within your package. So it might be a combination of article tutorials, a training manual, PDF training manual, personal, like one to one coaching on how to use your CMS platform and also telephone support.

So just double check with your web developer, what kind of support you’re going to get once your web site goes, live or is finished, depending on which deadlines you’re going to use and tip number four is to you know: don’t assume that your web designer is a Specialist at everything involving computers – I quite like for a long time, whilst we were just a web design agency and that – and we used to get asked a lot of questions about email support and what application is best to do X on their computer.

Or do you know anything about article? Oh, can you help me work? My DSLR and my iphone wont turn on and all those sorts of things your web designer. It’s like a job role. They are a web designer and they just work with things web. If you want to know more about things like social media and email support and article and things like that and your web designer doesn’t do that, then maybe they know somebody they can recommend to you to help with it or you can or go and search for Somebody else, but just remember that your web designer is building your website and they’re not there for everything to do with IT and perhaps they’ll probably like I said, be able to recommend some to you too.

So to summarize, those key points, firstly be prepared to add your own content. Don’t forget this as a bats and setting your own, you know managing your expectations, so, secondly, make sure that you ask about your your websites warranty period. When does your web designer consider the site to be finished, and when do you consider it to be finished so, thirdly, just check what and support you’re going to get from your web designer web.

That’s telephone support 121 articles, whatever it’s going to be. Also, just add ain’t extremely a website designer is a specialist everything involving computers. They are a web designer for one reasons, because they’re good at designing websites. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments in the boxes below the article.

If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business data thanks for reading, I’m Robin wait.


 

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Online Marketing

6 Critical Ad Copywriting Techniques You Need to Know

I’ve, given you some fundamental principles of how to write good copy. Today, I’m going to share with you some techniques. For example, let’s begin by talking about the combination of features and benefits into what I call marketing statements when you do this, try as often as you can to lead with the benefit, because, after all, that’s what the prospect is really after the result that they can Get from buying your product and then you support the benefit with the feature that makes the benefit promise possible.

Second technique that I’d like to share with you right, 12 to 20 headlines for warm-up before you write the rest of your ad. Now don’t worry about the fact that can only use one of them in the ad itself. The words won’t go to waste. Nor will your effort, because you can use the headlines that you don’t use as the headline for subheadings and cross headings. There won’t be any waste, it’s a great exercise.

Technique number three use, adjectives: adverbs power, words and phrases to add punch to your copy, mmm and depth, and intrigue and excitement about the product. You’re representing technique number four, while you’re doing all that other stuff, don’t get all a D on me, use conversational language speaking. The first person use I and me instead of us and we and it and they, and in addition to that, speak in the vernacular of your audience, do they have a particular jargon, that’s unique to their industry or phrases to the type of person they are.

You want to speak the way they speak. Yo yo you get that y’all and now the next one keep words sentences and paragraphs short, but at the same time don’t fear long copy. Yes, you want the words, the sentences and the paragraphs to be short, but you’ve got to tell your whole sales story if you’re going to get them to take action. The more you well, the more you sell short word sentences in paragraphs, but make the copy exactly as it won’t as long as it needs to be, and then finally vary.

Your paragraph length, you can have one sentence paragraphs you could have paragraphs up to five lines, but never more than that. These are just some of the techniques we’ll have more in our next tips. But if you want to know more about copywriting, I suggest you get my copywriter checklist I’ll, give it to you free. All you have to do is click on the link in the dooblydoo and I’ll. Send it to you.

Meanwhile, don’t forget to subscribe to the blog share comment. Tell your friends all about it and we’ll see you next time with your 30 second marketer tip of the day you


 

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Online Marketing

5-Step Copywriting Success Formula, Step 2

One of the most important tools you have in offering your products, products, programs and services – is the copy you use to communicate your messages in our last webinar. We talked about step number one of the five step. Copywriting success formula step number one is determine the problem during that call.

We talked about tapping into people’s pain because that’s something that people are struggling with and if you can tap into it and show you care, then you’re likely to get their response and that response will be. I need your help, however, I prefer to call this pushing people’s buttons, so that’s step number two push their buttons as you address your prospects problems, pushing their buttons comes along.

Naturally, it’s in this step that you let them know that you understand their feelings, that you can relate to their stress they’re, paying their anger or overwhelm whatever emotion. You know that they’re experiencing, for example, one of my clients has female prospects. He wants to be members of his women’s business network, and probably one of their pains is that they’re struggling with finding other professional women who are like-minded well.

If they join his directory, then they’ll have the opportunity to connect with like-minded women, its heart and soul. Centric entrepreneurs, it’s my guess that you don’t want to make anyone feel absolutely miserable. You can push their buttons enough to show that you’re compassionate and you get where they’re coming. Sir, and therefore you can help them and make them a happier person living a happier life.

Here’s a template, one that will help you gain clarity. What I want you to do is fill in the blanks so write this down, because this is going to help you define who you are and how you can help others. The template goes like this. I help blank and in that blank you insert your target audience do get or gain blank, and that’s where you insert a benefit. Even if blank and in there you up insert an objection or a barrier.

You probably heard the term elevator pitch or 30 second commercial. I call it the 32nd spiel and this template can help. You gain clarity with that, because it’s important that you have a clear message. In addition, it can later be fine-tuned and used as your headline or in your copy to push prospects buttons. So to help you understand this more clearly, here’s an example: I help creative solopreneurs, heart and soul.

Centered, coaches and enthusiastic business owners communicate their marketing message in a way that captivates and converts their prospects into loyal raving fans, even if they have been struggling with how to put their ideas into words in the past. Here’s another example: two well-known colleagues of mine Lewis, house and Sean malarkey. They were promoting an info product that I was helping them with and they use this as their 32nd feel.

We help entrepreneurs who have internet access tapped into countless business opportunities, even if they only have 10 minutes day and aren’t techno savvy, and we do so with proven social media strategies. I hope you can see that once you have this formula, you can go back to it, you can fine tune it and sometimes you might be able to use the whole thing as your headline, but other times you really need to sort of narrow your focus down And make it into a shorter, more powerful headline that pushes your prospects buttons.

However, there’s a fourth step, a fourth step that helps you add some extra oops to this template, and that would be to say so that and in that blank spot you insert a result or a benefit. For instance, I helped create a solopreneur heart and soul. Centered, coaches and enthusiastic business owners communicate their marketing message in a way that captivates and converts their prospects into loyal raving fans, even if they have been struggling with how to put their ideas into words in the past, so that they create a steady stream of happy Clients so that they can have a better income so that they can have the freedom based lifestyle they’ve been dreaming of, so that they can work less hours and make more money, and that’s why they got into their own business to begin with, isn’t it you can See that the so that can go on ad infinitum, but these are the kinds of things that will start to push people’s buttons and get them to take action.

So I want you to think about this template for yourself. What’s your 30 seconds feel so in the blanks I helped blank do get or gain blank, even if blank so that blank. When I delivered this program online, it was my magnetic copywriting course, and in is what some those participants wrote down. I’m sharing them with you. Now, to help you brainstorm ideas for your own business, julia is a business coach and when she filled in this formula, she came up with.

I help new startup online business owners create a solid foundation or gain traction, even if they don’t know how to market online. So that they can have a successful, six-figure business in this case during the program, I said to Julia that she could even continue with that, so that by thinking about what does it mean that they have a six-figure business? Perhaps it means so that they can provide for their family so that they can travel to exotic places or buy a new car.

Here’s another example: Peggy Lee Peggy Lee shared that I helped speakers and trainers who have a message or process to get their words out into the world, even if they don’t know where to begin or have thousands of notes on papers or ideas in their heads. So they can be seen as an expert in their field so that they can have the business and the life they dreamed of. While this may not be something Peggy Lee might use in a headline, it would make some really beautiful body copy.

She got very detailed in her message and I think she would absolutely push some buttons for people. People who have many pages of notes haven’t been able to do anything with them. Finally, todd todd is with the National women business directory and he wrote. I help women business owners find their audience and their audience find them to help them promote their products that they had trouble promoting in the past so that they can live the lifestyle they want to live and spend more time with their families for his audience.

Spending time with family is important, so it would also be important for Todd a even if you have been struggling with how to balance spending that time with your family or finding time to go out a network. Todd could say that he helps them because by joining his directory, they get exposure to a thousand women who may not have connected with them. Before. Do you see where we’re going with this, how you can push people’s buttons so that your message resonates with them? They feel connected to you and then they want to reach out and respond.

So now, between the last webinar and today’s program, you’ve learned the first two steps of the five-step copywriting success formula. Step number one determine the problem. That is what’s keeping your prospects awake at night and step number two: it’s pushing your prospects buttons stay tuned for the next webinar in the series. Well, we’re excuse me where we’ll explore steps number three and four: my name is Debra Jason.

I’m a speaker, author trainer, direct response, copywriter and coach marketing and writing with heart, not hype. I speak about the value of building relationships in the art of engagement as they apply to copywriting marketing and social media marketing. I invite you to get your copy of the free report, the secret to connecting and engaging with your prospects. You’ll find it on my website at right direction: com, that’s WR! I te like writing with a pen right direction.

Calm, please feel free to sign up. For my newsletter connect with me on LinkedIn, follow me on Facebook, Google+ or Twitter, and if I can help you in any way, please reach out and contact me I’ll help you head in the right direction on behalf of the Shrike e-media weekly expert webinar series. I thank you for taking time out of your day to join us for this session. Can I look forward to seeing you again on another webinar in the near future? Have a heartwarming day, and here’s to your sweet success.

Remember now is the time to let your light shine thanks again.