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Online Marketing

Google Analytics – How It Can Help Improve Your Business

So I talked a lot about with my clients, the smart objectives. So this is objectives for your business or for your website or anything what you do in life, which is so the smart objectives are specific, measurable, actionable, realistic and time-bound.

So in regards to Google Analytics the important one is M for measurable. So there’s no point in having a website out there. If we’re not actually learning about whether that website is working for us, you could have 10,000 visitors coming to your website. But if you don’t know that 10,000 visitors who come to your website and be what those visitors are doing when they get to your website, there is absolutely no point in having a website at all.

It’s just of no use to your business, so I would thoroughly and encourage you whether it’s Google Analytics or any other stats tool and to have a a tool on there, which is grabbing those stats for you. So you can learn about your audience and how better to engage them. One of the first benefits of installing Google Analytics on on your website is actually its influence. It has on how your your website gets indexed, so if you’re using analytics and Google automatically knows that you’ve added a page to your to your website so and how it does this is when that page goes live you go and look at it.

It triggers Google Analytics and to load, and then it says oh well, this is a new page. I need to add it into my index unless you’ve switched it off using the robots and txt file. What this means is so Google also has a an automatic submission tool, so you have to manually sorry not on automatic and manual submission tools. You have to go and submit your your web pages manually. This just takes that that take takes out that extra step, so so long as you’re using Google Analytics.

Google knows, and whenever you add a new website web page to your website and it’ll index it within I’ve, seen it happen with the matter of hours 24 hours evening. The second tip which I’ve got is about understanding your visitors. So the key thing about the visitors to your website is looking at the they used to be called unique visitors, but it’s now sessions. They introduced that within the last sort of twelve months people used to talk about hits now hits could mean that you can load up a single webpage, but there could be a hit for every image that loads on that page and for the JavaScript in for the Style sheets – and things like that, so one webpage could generate 50 hits.

So that’s why we’re really interested in unique visitors or sessions to the website, because these are individual, unique people who are visiting your website. And this means that you can average that that data out over a period of time and see how many individual people are coming to your website and interacting with it over a and you know a minute-by-minute. If you want to get real-time information, but probably most people look at their stats on a daily, weekly or monthly basis, and this just allows you to give benchmarks and what those benchmarks allow you to do is that if all of a sudden, you see a dip In your website traffic, you can react to it so if, for example, you’ve uploaded a page of content which violates Google’s Terms and additions, for example, so they’re no longer listing your page and search engine, you can react to it D list that page go and tell Google about it and hopefully get that traffic back up because don’t forget nowadays, most people to validate a business they’ll go and have a look at their website.

If your website’s not being indexed in Google they’re, not going to be able to find you equally. If most of your website, traffic is driven through organic and search engine results, and your website disappears off planet you’re going to lose that business, your business could go under so keeping an eye on how your website is performing. If you start to see it tail off, you can react and hopefully and build that traffic back up to where it was before.

The third thing I want to talk about is and the different what a pageviews and fountain what constitutes the bounce rates? It’s a really common. I do a lot of workshops in this and it’s the most common question. What’s the bounce rate, so bounce is basically when somebody lands a new homepage and they leave without engaging with the site or basically doing anything, so they don’t scroll down. They don’t click on the link, they don’t read a article.

They don’t do anything and by default, that period of time is 30 minutes, and so, if somebody landing site doesn’t do anything with it for 30 minutes, then that’s considered to be a bounce. You can manipulate that. I think you can tell Google to reduce the bounce rate on your website if you want to, but typically if I mean, if they haven’t done anything in the first sort of 10, 20 30 seconds, probably unlikely to do anything with your website.

Anyway, so so Google displays this bounce rate metric and through analytics. The next thing I want to talk about is goal conversions and funnels so goal conversion. I talked about in a previous article about and the three things that happen within seven seconds. So the message you’ve got to get across is who we are, what you do and where do you want your customers to go to next so that where to next is and what we call a goal conversion? Ultimately, we want something to land on your website and either and pick up the phone or submit a contact form or buy products for me.

So so you can tell Google and Google Analytics what that goal. Conversion is so, let’s call it a contact form submission. The funnel is how they reached that point. So we create a funnel. A simple funnel might be land on the homepage. They go to the contact page and then they hit submit so there’s three steps in that. Funnel we want to and the way the reason why funnels are important is, it might be the let’s say you have thousand visitors to the website.

100 of them hit the contact button, but none of them have, and none of them are completing the goal. Well. Okay, now, what we can do is see where customers are dropping out at that funnel. Maybe we’ve got too many form fields in the contact or maybe the contact forms is broken, so this gives us an opportunity if we see that as a dropping out our particular points in that funnel that you’ve created for them.

You can react totally web developer to go in there and fix it. One thing which changed and quite dramatically probably about two or three years ago, with Google Analytics and another question which I started to get asked quite often was you can you can have a look at the keywords which people have put into Google and view those on On through analytics to see what keywords people have searched on in order to land on your website and there’s this one specific keyword that people started to realize was just gaining in popularity for every single website and it was something called not provided.

So I kid you not at the top of the list keywords on everybody’s google analytics and starting to become not provided, and now it accounts for about 90 % of keywords which people search on so now, people aren’t actually searching for the keywords not provided and ended Up on ending up on your website, the reason why it’s happening is because most search is now on Google and, if you look at on the URL and you’ll, see a little padlock icon and it will say HTTPS instead of HTTP, you know forward slash, Google com, So those searches people are doing being pushed through a secure, socket layer, HTTPS so through a secure layer and what Google does is it just obfuscates them? So you can’t actually see what those keywords are.

So it does that for privacy reasons to protect the person who’s browsing the web so now you’re getting loads of really useless information about keywords through Google Analytics, which is really frustrating so the workaround for it there is a workaround, it’s pretty straightforward! You can install something called Google Webmaster Tools onto your website and if you’ve got Google Webmaster Tools installed on your website and you can actually see what and searches are being carried out and resulting in your web page being delivered in the search results before people get To your website, through and through Google Webmaster Tools, so you’ve actually got access to that list of keywords and through another Google tool, it’s just really frustrating that you can’t see it through Google Analytics.

So that’s the Google not provided workaround and which there’s more information about it on my website or if you google, for it I’m sure you’ll be able to find a plethora of different tips how to work around it. So, just to summarise those key points, the reasons why Google Analytics is really important. So first it talks about smart objectives. Google Analytics allows you to measure the prompt to your website and happy for interacting with your website, and it has an immediate impact on how quickly can get pages indexed in Google search engine.

We can see how many unique visitors are coming to our websites and and measure that on a regular basis, we can have a look at bounce rates and see see whether people are landing on the page and how well they’re interacting on it and how many pages They’re actually viewing and finally, we look at goal. Conversions been creating funnels to track people right the way through to a call to action which we’ve created for them and at what point they’re dropping out of that process.

So I hope you found the article really helpful and thank you for reading. Don’t forget if you want to read more articles than please hit the subscribe button and if you’ve got any questions about this specific article, then please leave them in the comments box below I’d. Be more than happy to answer them!


 

Categories
Online Marketing

How To Create A Great Content Strategy for Your Business

So the first thing I look at isn’t necessarily about strategy, but it’s just a big tip. Most small business owners are really really busy people which I imagine you can probably include yourself within that I know I’m very busy.

So I just ask you to look at the tasks that you’re doing on a day to day basis and work out which of those tasks are essential on which a non-essential tasks. So the likely it is that you probably have to be there to design your products or deliver your services or whatever it might be things like content, marketing, social media marketing, article marketing. I would consider those to be that you do need to do them because you’ve got to market your business.

That’s really important, however, you don’t. Actually. I consider them to be non-essential tasks within your business, because these are things that you can outsource a great deal of the work for so I talk about that a bit later on, so many businesses suffer with look at lack of time and a lot of these. These tasks, non-essential tasks can be outsourced to other people. So, whether that’s a virtual assistant, you could get a PA, you could get an office administrator in you could get an apprentice in you could get whatever you could get.

Somebody else in to do a lot of the grunt work for you, obviously, with things like creating the content itself, so being its standing in front of a camera like this or writing, those blog articles come up with the content of the blog articles. Yet you need to do that bit of the work, but everything else hand over to somebody else. If you can, the second tip I’ve got which is based around is content planning.

Basically, how do you go about creating or planning planning a Content structure that you know that you can easily implement? So I run a workshop called a 52-week content strategy workshop, where I give people a framework which allows them to create 52 blog articles articles whatever it might be over the course of the year. So that’s just one a week so one a week. It feels to me, like it’s achievable if I asked you to make 50 articles, you’ve probably laughed me and say: well, that’s a joke! That’s going to take forever, but if I ask you to make one short article week or all of a sudden that starts to become manageable, so the idea behind the 52 week content strategy is to break it down into really manageable small chunks.

So a simple process open up an Excel spreadsheet across the rows at the the row at the top and put in a number of different topics or categories that you’re an expert in that you could talk about. So for me I might have web design online marketing article marketing branding so I’ll have like I don’t know, half a dozen or a dozen column headings across the top in the rows. Underneath those, then you can start to come up with specific topics within days that you might want to talk about so under branding.

It might be colors color schemes and fonts, and it might be use of use of colors within logos. It might be type typography. It might be DIY logos versus paying a branding expert, so you can come up with a number of different articles. Titles of articles that you are then going to write or talk about during your articles of blog articles and lo and behold so, let’s say, for example, you’ve created six different categories.

You’ve got 8 different topics you can write and about underneath each category. All of a sudden you’ve got 48 different articles. That’s almost a year’s worth of content if you’re going to release one article a week, so that feels to me like it’s much more manageable. The next step is: how do you actually go about implementing Acts? It’s all! Well and good having this pretty, you know 52-week content strategy framework.

If you’re not going to implement it, you know it’s not even pretty enough to stick on a wall and look at this is it’s a useful reminder to actually get a project management tool or put notes into your outlet calendar or use a tool like to doest, Which will automatically send you reminders when, for when? You should be creating your content and when you should be publishing that content? Most of us require a carrot or a stick.

I think, sadly, when it comes to content marketing is it’s a stick and we need that reminder from todoist or outlook on a weekly basis, just to get our minds focused on on the content and the piece of content we’re going to be reminded about, and so Within that is not just a reminder to say, you need to go and make a article. It’s a reminder say you need to go and create a article about branding specifically about typography, and so it’s really clear what it is that you’re going to be making that article about.

So you don’t have to go back and look it up all or whatever you can just get in front of the camera or start typing your blog article image. You know flows, it comes out naturally without and try and make it. So it’s second nature. You know a couple of months down the road. This will become say it will become a bitch rule. You will naturally find yourself waiting for that reminder to come in to tell you what you need to be writing about.

You may even do two or three articles in a row who knows you may do two months worth of content in a row and then you all you’ve got to worry about, then is scheduling it and and publishing it on a regular on the weekly basis that You’d planned one of the reasons why I recommend recording content rather than just typing. It is because most people can only type at 30, 35 or 40 words per minute at the most unless you’re a typist, whereas people who, when you speak, you think at the same pace you speaker and most people speak at about 90 to 100 words per minute.

So not only can you get more content out in the same time when you’re speaking it or recording it? Also, it means that you’re thinking at the same you’re speaking at the same rate, you think and and again like if you have to slow down to type things up, it just doesn’t flow as well. So when you’re talking it displays much better and then upload it somewhere to YouTube or SoundCloud and then pay somebody on rev.

Com to transcribe it for you, so you get your blog articles back out of it. Equally, if you go article first like I’m doing, you’ve then got the article content, publish it to YouTube, then get it transcribed. You’ve got a podcast and you can extract the audio of a today, but a blog article, there’s all sorts you can do do with your content at that point. So how does this link in with social media, for example? So the next thing you’ve done once you’ve created your new piece of content, is you’re going to want to market it and and publicize it so that you can draw attention to it and hopefully draw traffic back to your website.

So what you want to do is share this content, which he published on your website in your YouTube, blog on a slide deck or SoundCloud through through your various different social media profiles. So we’re talking here about the main big for Facebook, Google+, LinkedIn and Twitter. You may also want to if what you do is very visual. You may also want to consider things like Pinterest and Instagram these.

These are other and instagrams growing massively at the moment, I think it’s probably the fastest growing social media platform out there. Just at the moment, and also you may want to choose, to share other people’s insightful content so rather than just writing content from here and look up other people’s content and make make it put your comments against it. You know whether you agree with it disagree with it.

If you’ve got anything, you can add to it, how can you add value to it and then? Finally, you also might want to consider and sort of sharing interesting stats and tips and quotes with with your audience because they may not want to B’s. They may not be sold on your product or your service, but just building trust you’re, giving them useful information. My and might be one way of engaging them so just to summarize those those key points and, first of all, look at what and a recension versus non-essential tasks that you’re doing based around your content structure of content strategy and, secondly, make sure you implement a 52-week Content and content plan so that your content is is mapped out throughout the next next year, find a task management tool which you like we used to do this, but you can set reminders in outlook.

For example, you could also save a bit of time by recording your your audio, your article and then get it paying rev.Com to transcribe it for you and then. Finally, you want to make sure that you publicize that and content you’re you’re pushing out via your social media platforms, so hope you found that and that article useful thanks very much for reading, don’t forget to subscribe. If you want to see some get some more useful tips about content, marketing and strategy, and if you’ve got any questions about this specific article, then please do leave them in the comments box below


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Categories
Online Marketing

What To Expect From Your Web Designer – Copywriting Tips for Beginners

My first tip I’m going to be talking about um content on web sites, and this is a common misnomer that essentially, the customer always seems to think that the web design agency or web designer is going to be doing literally.

Everything for you, including writing. Your own content uploading, your content, finding images for you, whatever else that might entail really and our responsibility is designing and building the framework for your website. And then we give you the tools to be able to add your own content and, that’s not to say that’s, not just a rule that all web design agents use. We, we typically will add some, like you know, a dozen or so page of content to kind of test the platform.

But if you’ve got dozens of products and dozens of pages of content and thousands of images to upload, then the expectation really is on you. As the customer to actually upload your own content, and that’s because you know your products and you know your customers better than we do, and so in many instances it’s better for you to upload your own, your own content. However, it that’s not to say, like I said, that a web designer won’t be prepared to upload your content, but dupree be prepared that that may cost you a little bit more and because it is an extra service and for them to be able to add your Content, as is copywriting and some some some business owners and think that their masters of the Masters of oratory and they can write brilliant prose when actually they hand their content over to a sermon like world that doesn’t really kind of match.

The the core values of the calls to action which are required in order to take a somebody visiting your website and converting them into a customer, but those services such as copywriting, will cost you extra and an end. Fundamentally, is your responsibility to kind of produce? The initial set of content, but between us, hopefully we can kind of upload the content and for you, and I would recommend that if you don’t have time to write your own copy, then, and perhaps you should actually consider employing a specific website.

Copywriter to you can send a brief to give them the pages that you want to create and they’ll do all of the copywriting. For you second thing I just remind you to do is just to ask about your website’s warranty period. Some some web designers are not fussy and they’ll just carry on doing updates until the cows come home, but at the end of the day, web designers are earning money and so what they want to make sure that they or they’ll probably have to deadlines in place.

The first will be when they consider the website to be finished, so they’ve finished the design, finish them and building the framework and they’re waiting for your content. They might consider that to be the first deadline when it’s finished. The second deadline is when it launches. So that’s when you provided all of your copy content and images to them to be uploaded to the site and when the site and goes live.

The website designer may bill you on the first deadline. So you may not consider the website to be finished at that point, but your web designer probably will do and they will be expecting payment and what the way we kind of manage. That process is that when we feel the website is finished, we then can kick in a month-long warranty period, and this encourages our clients to go to the website test.

It upload any content, get back to us with any problems. We’ve worked together and we have a very specific launch date in mind and to get the website live, and it’s just better for the soul, for both the customer and for the web designer to know that you’ve got a go live date and for your website. I’d. Also remind you to em to check what training and support and is included within your package. So it might be a combination of article tutorials, a training manual, PDF training manual, personal, like one to one coaching on how to use your CMS platform and also telephone support.

So just double check with your web developer, what kind of support you’re going to get once your web site goes, live or is finished, depending on which deadlines you’re going to use and tip number four is to you know: don’t assume that your web designer is a Specialist at everything involving computers – I quite like for a long time, whilst we were just a web design agency and that – and we used to get asked a lot of questions about email support and what application is best to do X on their computer.

Or do you know anything about article? Oh, can you help me work? My DSLR and my iphone wont turn on and all those sorts of things your web designer. It’s like a job role. They are a web designer and they just work with things web. If you want to know more about things like social media and email support and article and things like that and your web designer doesn’t do that, then maybe they know somebody they can recommend to you to help with it or you can or go and search for Somebody else, but just remember that your web designer is building your website and they’re not there for everything to do with IT and perhaps they’ll probably like I said, be able to recommend some to you too.

So to summarize, those key points, firstly be prepared to add your own content. Don’t forget this as a bats and setting your own, you know managing your expectations, so, secondly, make sure that you ask about your your websites warranty period. When does your web designer consider the site to be finished, and when do you consider it to be finished so, thirdly, just check what and support you’re going to get from your web designer web.

That’s telephone support 121 articles, whatever it’s going to be. Also, just add ain’t extremely a website designer is a specialist everything involving computers. They are a web designer for one reasons, because they’re good at designing websites. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments in the boxes below the article.

If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business data thanks for reading, I’m Robin wait.