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Online Marketing

How to Use Facebook Ads – Tutorial Guide Best Practices (2020)

At the moment now, if-if-if Zook, mark zuckerberg goes and changes any of the rules around events or makes Facebook ads more expensive. Then this is kind of going to screw up this. This strategy, which I use at the moment but hey-ho whilst it’s rolling – and I reckon it will be fine for the next year or two at least I’m just going to roll with it so right.

What I’m going to cover during this Facebook ad section is around the budget, the you’re planning to market your event so versus your event, lifetime value. If you’re jumping in at this point, I suggest you’d go back and and read the slide about event lifetime value, because that’s quite important, I’m going to go through the ad format. Again, I’m not a Facebook ad expert and I’m just telling you what I do and it seems to work and get people booked on for less than a pound per person.

Sap per person booked at the moment, and so I’m just telling you what I know there’ll be other probably Facebook, ad experts out there maybe reading this, who maybe I’ll get some tips out of it. Maybe they’ll help support some stuff that I’m missing, but I’m Jessica. I’m not an expert, I’m just telling you what I know so I’m going to go through what I do from an ad format perspective. Title descriptions calls to action and stuff like that, and it torch a little bit around split testing and the three different types of ads which I’ve tested and which one I’ve really kind of honed in and settled on.

And then. Finally, I’m going to talk to you about kind of the actual Facebook ad structure from an audience perspective, so looking at look-alike audiences, custom, audiences and event, audiences, and things like that. I hope that’s cool, so kind of jumping about a little bit. But these are the three ads which I split tested. Basically, so let’s have a quick look, so we’ll come back to budget so kind of just to give you an idea, so I tend to have a basic image.

Ad is actually kind of the least popular one. I then have a article ads, that’s kind of the second most popular one, and then this what I call a disruptive ad – and actually this has been the most popular one for me. So this is actually one of the diagrams one of my tools that I teach people about customer lifetime value, but for some reason it makes people stop and go back and have a look at the event and then, during those few seconds they then go.

Oh, this is called it’s a free seminar in Cheltenham so yeah away, we go so you can see from the structure of the ad in terms of like so, first and foremost, and again, I um I got a give sort of hat tip. There’s a guy called Jamie Forrest jjp I was getting the name on japw marketing. Jamie Forrest is a Facebook Ads expert and he kind of helps me out with the ad structure. It started to introduce me to kind of audiences, and things like that.

So I owe him an awful lot but um, but so he’s the one who can taught me this sort of structure. So basically, what we want to do is have like something really clear at the top of it, so who was speaking to business owners of Gloucestershire. So it’s location-based, it’s talking about our target market and then you’re invited so call to action. You’re invited to a free seminar at the juries in Cheltenham on Friday, the 26th.

So it’s got all of the basic details in there and then, if they click more, it’s going to get them, give them a few more details about what this seminar is going to do for them. Basically so there’s like three bullets and a couple of other details in there and then we’ve got the image like I said, and it says interested there. But actually, if you click into that ad, you then get the option to actually book a ticket directly from the Eventbrite, which is pretty cool, so I’ve split tested like numerous different ads.

I mean I’ve spent thousands of pounds on Facebook ads and finally settled on this kind of being the most popular, but do always split test across your different audience. It may be that this thumbnail wasn’t right for this article or the article was too long, because this particularly articles about sort of two two and a half minutes, so people, maybe didn’t read all of it. This is a bit kind of too salesy, and people will probably just scroll past that potentially so I found this disruptive type of ads like make it colorful make it bright, make it like scribbles and a bit of a mess.

It seems to attract people’s attention. It works for me, like I said so, then we’re kind of going to go into the budget side of things so now I actually set for the last event. I actually only ended up spending about 100 pounds to book 97 people onto the event, but actually I would have been willing, because I knew that if I, if I got if I filled the room up with 50 people, I’d have at least one maybe two ongoing Coaching clients, I’d, sell some people onto my group coaching program, so that would create and cus customer lifetime value in its own right and actually the the venue only cost me 250 quid.

So I was willing to spend 300 pounds on Facebook ads. You know one of the key things is. What we want to do is run the ads right up to the day before the event, because people will still book at the last minute. I did this tsunami for my networking event and in January we had 17 people booked on the day before that 17 people out of 60 in total, who attended the event so scheduled it to to start straightaway and and literally like the day before your event and Like the time looks a bit roundabout, hey hope, so my event was on the 26th of Jan and then running out to all the time.

Basically, you could schedule it if you wanted to to run between like the most popular times. You know like I. I know that my audiences tend to be online at lunchtime on Facebook and sort of lay Eve later on an evening once the kids are kind of gone to bed so sort of 7:00 – I don’t know 10 p.M. So you could potentially run it on schedule. I’ve never split tested that and hey, maybe that’s something I should do, but I term lazy.

So I just run the ads all the time. Basically, so next up we’re kind of getting into the the real guts of like the the Facebook Ads manager and like the control panel and there’s a few things that you’ll see in here, which will be familiar. So the the ad which we’re doing is an event ad and what ideally, what we want to do so this stuff on the right is really really important. We want this needle to be bolt upright so that it says that we’re not too specific we’re not too broad.

Our audience is clearly defined. Now the green band actually goes like you know, for a big big part of it. Also, what we don’t want is, if potential reach to be absolutely massive, we don’t want it to be into like the hundreds of thousands I mean it depends on the event. I guess if you’re like Tony Robbins or somebody, you probably want it to be going out to hundreds of thousands people and you got the cash, but actually the reality is we want it to be very specific.

So I’m talking about kind of local event based marketing. Here not, you could use this tactic if you wanted to do bigger events and probably actually, if I wanted to grow my fearless events, I probably take them to London or reading or Birmingham or a bigger city. You know so so that’s one way of doing it. Like I’m not going to draw people in to an event like, let’s be fair, I do but not from outside of Gloucestershire, probably and then the other thing is this estimated daily results.

So what I try and do is I’ll adjust my budget basically to make sure that the reach is some we’re approaching a thousand people a day, because then, when you start reaching a thousand people a day, you get this. The second bar appear, which is for the estimated number of event responses, and so, if I’m getting six to twenty one event response to the day and reaching a thousand people a day, that’s pretty cool and actually so what? What it’s in terms like budget? That’s why it’s better off to start with a really high budget.

Now what Facebook is going to do is eke out that budget over the course of the lifetime. So if you’re doing four week campaign, it leaked out and 300 pounds over the course of the event. So um, but what we want to do is is maximize the amount of event responses as quickly as you possibly can. So we may only be willing to spend three hundred quid, but if you’re brave with your budget and stick in three hundred quid knowing that you’ll probably get everybody booked on in that first week and it’ll only cost you a hundred quid, I mean Facebook’s like woohoo.

This person’s, like going to spend 300 quid so they’re like yeah, let’s just throw this out all over the place and one will get loads of engage people and we’ll give it to the right people, but actually what you do is you spend a hundred quid get Your 7 to your 97 bookings and switch it off and you’ve only spent a hundred quid so actually being brave with this this budget and the scheduling is like absolutely vital and ideally like.

I said we want to get to this point whereby we’ve got this. This estimated daily reach up over a thousand and and this event responses thing pops up, because that’s just triggered something in Facebook’s algorithm, say this guy’s promoting events and he’s got budget for it. So I’m I’m not going to go too much into creating custom audiences, there’ll, be loads of sort of advice and tips and tricks and stuff like that out there.

How I do it is, I create a basic custom audience if everybody who’s attended. My events in the past and pumped that into Facebook the moment it’s about six or seven hundred people, and then I create a look-alike audience based on that of the clip and basically look at how it look like audiences work. Is they give you the closest 1 percent of people in so I’ve chosen in terms of my look-alike audience, people based in the UK so there’s 41 registered 41 million registered Facebook users in the UK so that any look-alike audience you you create the first 1 %.

Will always be if it’s UK targeted 410,000 odd people, and that seems like a lot and you’d be like wow. That’s too many, that’s not that’s not very targeting, but actually what it’s done is out the 41 million people it’s got to pick from in the pool. It’s chosen a thousand people who the one percent of people who look the most like that initial list of people who’ve attended events does that if that makes any kind of sense, so it should be the four hundred and fourteen thousand people who are most closely associated To my target market next up – and this is one of the biggest mistakes actually so so, first of all, when I am my first event, I did where I was booking people like seven to ten pounds per seat.

I didn’t have a look-alike audience like this. I didn’t have a location. I wasn’t really aware of this sort of stuff going on over here. So the moment I created a detailed look-alike audience based on people, who’d attended my event, the event bookings and for my Bristol event dropped down to about between. I know it’s about four pounds ish, so it halved pretty much. The next thing is this location thing here now most people will go my events in Cheltenham so I’ll do a 40 kilometer radius and round Cheltenham.

Now again, that’s quite vague, so there’s something called poly. Agonal searches um – this is probably the stuff for the like Facebook ad gurus. Don’t want you to know because they’re like this is our secret sauce like why this guy’s telling you it like. This is a secret sauce, I’m giving you now and it works for me and hey by the way like when you’re first starting out with Facebook ads like the money you spend, isn’t wasted.

It’s information-gathering, like you, will waste a lot of money on Facebook ads before you get it right. I certainly have so I’m trying to save you a few quid here so GL. One two is what we call a poly. I can all post code search. So it’s not it. Basically, it’s a very specific, like grid on a map of where that location sits and what happens is we’re going to target people who specifically live in that location, because we know that they’re more likely to come to our event because they live closer to it.

So if you want to know more about this, like you’re going to have to join, I’m not going to give you this list, you can go and find your own postcode lists if you want to, but I’ve got some great text files available if you’re a fearless Business member and to make that job a lot easier for you. So I can give you these poly agonal searches but you’re, going to have to give me some juice, I’m afraid, because it took me a long time to get to work out where to grab that information from and which I know is a bit tight of me.

I suppose I could help you out. Maybe you could just donate some beer tokens or something but but um like this when I started targeting specific poly agonal postcodes like this and my my cost per person, SAP again dropped by more than half, so it moved from about three to four pounds down to About one to two pounds, which was a massive difference, so just with these two things alone, I’ve moved from sort of seven eight nine pounds per person booking down to like a pound per person, booking it’s absolutely phenomenal when it works, and it doesn’t always work.

It depends like there’s a lot of other variables like when you, when you launch your promotion like what are the promotions going on, and things like that, if you, if you run two ads similar ads at the same time, effectively they’re competing against each other. For this reach this traffic, so it could potentially cost you more. So there’s a lot of variables which which are kind of going on there.

I again, I kind of tend to use sort of Faerie vague sort of demographics, like I want everybody to come along from 24 to 65. Now the last event, which I did again probably the first 10 people had booked. It were women and then Facebook decided. Well then, everybody who wants to go to this event female so so I had I had there was a it started to slide much more towards women, so I had to create another ad switch off my my women out, because I wanted I wanted them.

I have them, I’m not focused specifically on women, i, but I wanted a mix of people and genders in the room and mixed demographics in the room, because again it all adds to the event. I think it’d be a bit weird if people turn it, I don’t know whether it’d be weird. Maybe I thought it was weird if everybody turned out to my event was female. I don’t know language make sure you put English UK in there, if you’re in England or wherever you’re based and target language – and I filled in this details in the in the screenshot but again 21,000 people in gloucestershire – that’s still quite vague, so I might want to Narrow that down, potentially and start to put in you know business owners, entrepreneurs whatever it might be so and you can also exclude people so you might choose to exclude, I don’t know, taxi drivers for whatever reason, maybe you got something against taxi driver.

So if there are people you don’t want to, but there’s a you don’t see this box to start off with you have to there’s a little link which you have to click to exclude people. So if you put business owners, you even have to click another box and exclude taxi drivers. So it’s just a way of narrowing down your audience and making sure you have the right people booking to turn up to your event, cool and then so edit placement.

So I’ve kind of played around with this I kind of settled on I prefer to target mobile only. I get better results through that occasionally I’ll test it, if that, if that mobile only is not working, I might do automatic placements and that Facebook do its thing. It’s entirely up to you. You’ve also got the art that there’s various different things I mean I would look at what just look at Facebook’s help pages around kind of the different types of platforms and, what’s going to work best for your event and kind of again, it will depend on your Audience but for me mobile only or automatic plain placement, absolutely fine, whether you push it across to Instagram or not.

It’s entirely up to you. If you got Instagram following optimized for a delivery, we want event responses. Bin amount automatic, so let Facebook do its work and if you do manual, you will end up paying too much and then charge. We want charges to be charged per impression. Basically, so every time this goes out to a thousand people we want to be. We want to be charged for it because, if I add structure is right, if I targeting is right, if our event is appealing and can produce value, we should get quite a good conversion rate.

Now I haven’t actually looked in detail as to what my conversion rates are actually based upon. My impression and impressions are probably something I should look at, but again you can find that information in the in the what you call it. The Facebook Ads manager I’m waning. So I’m going to try and wrap this up soon, so here we go so a few stats, so this is again show differences, but so event responses.

So again, by far this was my most. This was getting the best results for the least it cost me a little bit more, but it was getting me more people booking so and you know yes, these were cheaper and I suppose I could have switched that off and ramped up the spend on these. I did try that and ultimately this ended up being the center that costing me more because too many people were just scrolling past the image ad in the article.

So I settled upon the it says: head shot there, but it’s not it’s the disruptive image. Basically – and you can see here, you know great relevancy – score lots of people taking action, we’re talking like 19 event bookings for 10 quid. At this point I think, like I said in the end I booked 97 people for just over 100 pounds like which is a pound a seat. I mean that’s, that’s amazing. You know you’re going to get better results early on and then the ad will keep on getting repeated to the same people after that.

So when, when this starts to kind of creep up, you probably want to start to think about duplicating your ad and tweaking a couple of things in it. Maybe change the ad copy or drop in another image, or something like that just so people get something different again, I’m lazy! I didn’t do it for this campaign, but if I was doing a bigger campaign, perhaps I would so so that’s that, basically so if you’ve got any questions like jump on to the either the business start at group on Facebook hit me up, so you can just Search like on Twitter for Robin Waite on Facebook, Instagram, I’m all over that you can buy one of my books take your shot there based on or online business, starts at there based on Amazon, and if you want to know more about Facebook ad side of things, Then, like get yourself booked in for a consultation with me, I, the consultation, won’t focus on Facebook Ads by the way, I tend to look at much more strategic perspective of your business, and we will be talking about whether coach business coaching is something for something for You but hey get in touch.

Have you got any questions like potm into the potm into the feed below, and I will be sure to come back to you.


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Categories
Online Marketing

How To Grow a Business Online (Various Marketing Strategies)

So this afternoon I will give you my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them, I say focus specifically on Google, because Google’s spent billions of dollars developing a range of different apps, which are all Geared around kind of growing your business and shouting about what you do so um, google, it takes about ninety percent of the search engine traffic across all of the search engines.

This is particularly in the UK, so it only makes sense that you’re there’s no coincidence that, if you’re making use of Google’s other apps that it might actually boost your organic search engine ranking. So there are things that you can do like, and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload, your logo, upload your contact details, opening hours put a brief And description about your business in there and send a link back to your website, you can use google analytics to analyze and how much traffic is coming through your site and set up goal.

Conversions for example, and also i’ve discovered that google analytics is quite a nice. Quick easy way of getting new pages on your website listed within its organic search engine index. So if you’ve got google analytics installed on your site, all you’ve got to do is browse to that page once it goes live and google and after a couple of days, will automatically pick up that page and add it into its index and also as another great Web tool, which Google’s critical google webmaster tools and you may have come across if you’re, using analytics something called the not provided and keyword in your list of it’s.

Probably at the top of your list of keywords that people are putting into the search engines. To find your website and and not provide, it basically means that and it’s hidden by mind and a secure certificate. So he put in a search into Google and you’re logged into Google’s Google Chrome, for example. It will. It does a lot of that securely and say then, when you search for a and end up on a website that search keyword isn’t passed to that website, because it goes through a secure layer.

What Google Webmaster Tools and does? Is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website. So my second tip is to use all of the various social media tools, for example, to complete your online business profile.

So the big four we got, google+ facebook, linkedin and twitter definitely get out even if you’re not intending to use them and at least get out there like Kenny’s. These are tools which people have spent billions of dollars on like creating like and they’re all out there. For you to use for free – and the key thing is that you can put your business name on there and a link back to your website and even if you don’t post to post, tweets regular, your and post status updates on facebook regularly.

Just having those profiles. There is going to raise your and your your profile and your PageRank cuz they’re, all free links back to your website and there are tons. There are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business. So, for example, if your business is very like and image led if you’re a photographer, for example, you could be making use of things like Instagram and Flickr if you’ve designed that and creative you could look at dribble and Instagram again is appropriate for that.

So make sure the social media profiles you’re setting up are appropriate for your business equity, that again they’re free tools and and other people do use them. So it might be that if you don’t use, have a linkedin profile, you’re missing out and a good opportunity to network with other local business owners in your area. So it’s a good way for other customers to find you online. So do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly.

There will be other people and other business owners using them. So, even if you don’t believe in it, you might see an opportunity there that you didn’t realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again. Google is starting to build in this element of social review into it and into its PageRank, so make sure that and you’re getting reviews on things like and Facebook and Google+, for example, you can also use other review tools like Trustpilot.

What it does is it showcases? Your capabilities and your best work on your website and it attracts lead back to you so that, hopefully, and if your competitors aren’t doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now, then, the higher up you like me to be on Google’s organic rankings. Ultimately, what those organic rankings are going to mean is more traffic to your site, hopefully more sales, so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible.

What this also does is, when somebody lands on your website or sees those reviews, it just builds trust with potential customers. My fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP, because they think that somebody’s going to steal it and what? What exactly you afraid of? If you think that something’s going to steal your ideas, you afraid they’re going to do it better than you, but likely it is.

They probably can’t so by sharing you’ll know how it presents yourself as an expert within your field and, ultimately, what it will do. Is it will draw customers to you because your customers and sorry not your customers, your competitors, aren’t likely to be giving away free information. This again makes you stand out from the crowd and, and it just builds up that level of trust don’t be afraid to give away free advice to people whether you meet them, if you’re doing blogging, if you want to chop stuff up onto YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it’ll, encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could.

My fifth tip is to get moves away from the organic side of things, but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising. That’s going on already and and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website.

They’ve left the site and then it’s a bit creepy, but the the pic you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you. You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money.

And it’s because there are actually experts out there who do. Google, PPC advertising, facebook, advertising and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and and it will just save you money and And a lot of them will have guarantee so that, if they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones, because it will help your page rank tip number two make sure you complete.

All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews and that social proof is invaluable. Make sure that you’re sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well. Google PPC facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable.

If you want to know more than get to my website on the business started, sup co, uk and if you haven’t already I’ve, got a book head on over to Amazon. It’s called online business data. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the article. If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for reading, I’m Robin wait.


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Online Marketing

How To Create A Great Content Strategy for Your Business

So the first thing I look at isn’t necessarily about strategy, but it’s just a big tip. Most small business owners are really really busy people which I imagine you can probably include yourself within that I know I’m very busy.

So I just ask you to look at the tasks that you’re doing on a day to day basis and work out which of those tasks are essential on which a non-essential tasks. So the likely it is that you probably have to be there to design your products or deliver your services or whatever it might be things like content, marketing, social media marketing, article marketing. I would consider those to be that you do need to do them because you’ve got to market your business.

That’s really important, however, you don’t. Actually. I consider them to be non-essential tasks within your business, because these are things that you can outsource a great deal of the work for so I talk about that a bit later on, so many businesses suffer with look at lack of time and a lot of these. These tasks, non-essential tasks can be outsourced to other people. So, whether that’s a virtual assistant, you could get a PA, you could get an office administrator in you could get an apprentice in you could get whatever you could get.

Somebody else in to do a lot of the grunt work for you, obviously, with things like creating the content itself, so being its standing in front of a camera like this or writing, those blog articles come up with the content of the blog articles. Yet you need to do that bit of the work, but everything else hand over to somebody else. If you can, the second tip I’ve got which is based around is content planning.

Basically, how do you go about creating or planning planning a Content structure that you know that you can easily implement? So I run a workshop called a 52-week content strategy workshop, where I give people a framework which allows them to create 52 blog articles articles whatever it might be over the course of the year. So that’s just one a week so one a week. It feels to me, like it’s achievable if I asked you to make 50 articles, you’ve probably laughed me and say: well, that’s a joke! That’s going to take forever, but if I ask you to make one short article week or all of a sudden that starts to become manageable, so the idea behind the 52 week content strategy is to break it down into really manageable small chunks.

So a simple process open up an Excel spreadsheet across the rows at the the row at the top and put in a number of different topics or categories that you’re an expert in that you could talk about. So for me I might have web design online marketing article marketing branding so I’ll have like I don’t know, half a dozen or a dozen column headings across the top in the rows. Underneath those, then you can start to come up with specific topics within days that you might want to talk about so under branding.

It might be colors color schemes and fonts, and it might be use of use of colors within logos. It might be type typography. It might be DIY logos versus paying a branding expert, so you can come up with a number of different articles. Titles of articles that you are then going to write or talk about during your articles of blog articles and lo and behold so, let’s say, for example, you’ve created six different categories.

You’ve got 8 different topics you can write and about underneath each category. All of a sudden you’ve got 48 different articles. That’s almost a year’s worth of content if you’re going to release one article a week, so that feels to me like it’s much more manageable. The next step is: how do you actually go about implementing Acts? It’s all! Well and good having this pretty, you know 52-week content strategy framework.

If you’re not going to implement it, you know it’s not even pretty enough to stick on a wall and look at this is it’s a useful reminder to actually get a project management tool or put notes into your outlet calendar or use a tool like to doest, Which will automatically send you reminders when, for when? You should be creating your content and when you should be publishing that content? Most of us require a carrot or a stick.

I think, sadly, when it comes to content marketing is it’s a stick and we need that reminder from todoist or outlook on a weekly basis, just to get our minds focused on on the content and the piece of content we’re going to be reminded about, and so Within that is not just a reminder to say, you need to go and make a article. It’s a reminder say you need to go and create a article about branding specifically about typography, and so it’s really clear what it is that you’re going to be making that article about.

So you don’t have to go back and look it up all or whatever you can just get in front of the camera or start typing your blog article image. You know flows, it comes out naturally without and try and make it. So it’s second nature. You know a couple of months down the road. This will become say it will become a bitch rule. You will naturally find yourself waiting for that reminder to come in to tell you what you need to be writing about.

You may even do two or three articles in a row who knows you may do two months worth of content in a row and then you all you’ve got to worry about, then is scheduling it and and publishing it on a regular on the weekly basis that You’d planned one of the reasons why I recommend recording content rather than just typing. It is because most people can only type at 30, 35 or 40 words per minute at the most unless you’re a typist, whereas people who, when you speak, you think at the same pace you speaker and most people speak at about 90 to 100 words per minute.

So not only can you get more content out in the same time when you’re speaking it or recording it? Also, it means that you’re thinking at the same you’re speaking at the same rate, you think and and again like if you have to slow down to type things up, it just doesn’t flow as well. So when you’re talking it displays much better and then upload it somewhere to YouTube or SoundCloud and then pay somebody on rev.

Com to transcribe it for you, so you get your blog articles back out of it. Equally, if you go article first like I’m doing, you’ve then got the article content, publish it to YouTube, then get it transcribed. You’ve got a podcast and you can extract the audio of a today, but a blog article, there’s all sorts you can do do with your content at that point. So how does this link in with social media, for example? So the next thing you’ve done once you’ve created your new piece of content, is you’re going to want to market it and and publicize it so that you can draw attention to it and hopefully draw traffic back to your website.

So what you want to do is share this content, which he published on your website in your YouTube, blog on a slide deck or SoundCloud through through your various different social media profiles. So we’re talking here about the main big for Facebook, Google+, LinkedIn and Twitter. You may also want to if what you do is very visual. You may also want to consider things like Pinterest and Instagram these.

These are other and instagrams growing massively at the moment, I think it’s probably the fastest growing social media platform out there. Just at the moment, and also you may want to choose, to share other people’s insightful content so rather than just writing content from here and look up other people’s content and make make it put your comments against it. You know whether you agree with it disagree with it.

If you’ve got anything, you can add to it, how can you add value to it and then? Finally, you also might want to consider and sort of sharing interesting stats and tips and quotes with with your audience because they may not want to B’s. They may not be sold on your product or your service, but just building trust you’re, giving them useful information. My and might be one way of engaging them so just to summarize those those key points and, first of all, look at what and a recension versus non-essential tasks that you’re doing based around your content structure of content strategy and, secondly, make sure you implement a 52-week Content and content plan so that your content is is mapped out throughout the next next year, find a task management tool which you like we used to do this, but you can set reminders in outlook.

For example, you could also save a bit of time by recording your your audio, your article and then get it paying rev.Com to transcribe it for you and then. Finally, you want to make sure that you publicize that and content you’re you’re pushing out via your social media platforms, so hope you found that and that article useful thanks very much for reading, don’t forget to subscribe. If you want to see some get some more useful tips about content, marketing and strategy, and if you’ve got any questions about this specific article, then please do leave them in the comments box below


Who is helping with your digital business footprint?

 

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Online Marketing

How To Use Twitter To Grow Your Business

So the first thing to talk about is and what your your Twitter or tweeting strategy is going to be at the moment, you’re limited to 160 characters, there’s talk that they might be changing, delimiting that I don’t know how what impact that might have on what I’m About to say, but nevertheless, at the moment is 160 characters and within that 160 characters, you’ve got to write some very interesting, engaging content.

That’s on a variety of different subject matters. So what I tend to say is look at look at your overall marketing strategy and when you go out and talk to people, what are they interested in hearing? Typically, these things will be so you’ll obviously want to talk about your business. You know it’s the about me page with your website: you’ll, be willing to talk about your own products and services, the benefits and features of those, but it clear you should also be talking about an industry.

Related news, maybe put some some tips, like top tips. How-To guides up there and some statistics that people are going to find engaging so the difference between Twitter and Facebook and various others. So actually Facebook has hashtags and Twitter started the trend by using hashtags and other other social media. Blogs have now adopts them at Google. Google+ no hashtags as well, so all of the major ones are using them, and but hashtags are a way of grouping.

Tweets is kind of like giving it and putting it into a categorized box. If you like key thing about the Twitter strategy is to post regularly because Twitter works on the timeline. So when you first tweet, it appears at the top of the timeline and grudges. Other people tweet it on it’ll, get pushed down and push down and push down and disappear of the bottom. So if you start using like trending hashtags that are really popular loads of people post them out, it’s not going to go like that.

It’s going to go straight off the bottom, so what you need to be doing is posting regularly so that your posts end up being. You know at the top of and Twitter now, if you post too often and it’s it’s going to get boring for the people who are following you so and have a plan to maybe post. I don’t know three four five times a day, probably any more than that, and you are going to start to bore people a little bit and equally those four five posts.

You want to post them all at nine o’clock and you want to spread them out over the course of the day, and that sounds like a bit of numerous tasks and there are ways to automate that process. So if you look at social media automation, tools, ones, my favorite ones, and things like eat – sweets, buffer, sprout social me takers, my all-time favorite one, because you can build a library and it just Chuck stuff out forever and beyond.

Even if I get hit by a bus which is great what not, if I get hit by a bus – that’s not so great, but the fact that it publishes stuff for me if I get hit by bus, that’s great, and so my second tip is based on Who you should be following now, there’s so much noise out there at the moment it’s a common mistake is and the people new to Twitter just to go out there and follow loads of irrelevant people.

So I tend to now follow people who are within my industry. Interesting people are going to be publishing interesting content. I would actually be interested in reading notice. The word is interesting, so be choosy about who you’re, following what you don’t want. Is your timeline just to be filled with noise and so there’ll be loads of people who follow you who’ll be selling eat like you know, get five thousand Twitter followers they’ll just be spamming, but that guy, who I talked about, who was sending out five messages? One go at nine o’clock.

Probably don’t want to bother following him because he’s just going to bore you to death, perhaps so be really picky about who you follow to make sure you’re getting the right information back out of it. This has a knock-on effect automatically and you’ll start to attract the right sort of followers as well and they’ll be interested in what you’ve got to say to a two-fold kind of benefits. This try and follow people within your market sector as best you can because and again following loads of irrelevant people.

Kind of is not really going to add anything to your your Twitter experience and before you follow the user go and have a look at their bio. It’s easy just to go like it’s later on pull of the book and go and have a look at the biography and and see what sorts of things they tweet about, because it will give you a good idea about the sort of person that you’re about to Potentially, follow with twitter is really important and because it’s it’s, it’s like a little microcosm of information and making sure that your brand and identity is really clear on that page.

And you basically have like two or three opportunities to get your brand and put out onto your Twitter profile. So you got the main banner image which appears across the top. You’ve got your little avatar pic, which appears within the banner you’ll. Have your company name or your personal name, and then your website address and maybe short biographies, there’s five key bits where you’ve got to get that’s your own brand identity across and make it look really cool so say, focus on those well say one thing which I Do is I and create, and I created a banner image, which I felt reflect the brand very well and use it across.

All of my social media accounts say that to maintain some consistency, something looks at my Twitter account. My Facebook account same goes for the the avatar, so this could either be your company logo or it could be your personal, headshot or game make sure it’s it’s consistent across all your social media platforms. The fourth question I very often get asked is about whether somebody who works within a business or organization sets up an account specifically for their business or for them for their personal profile.

So I think what you’ve got to ask yourself is: what’s my mic, my core business strategy here? Am I promoting me or my business or do people come to my business because they threw me or what what’s the link there and how did you go about promoting your business and if it’s primarily, if you’re kind of faceless within your organization, then really? Why do you need your own personal Twitter account? Why not make it about your business? But equally, if, if you have a number of stars within your business, get them to set up their own personal, you can have you have your own business account, but then you can take each can have their own and personal account, building their own profiles and raising The profile of your business, so the main benefits of using Twitter, it’s obviously got SEO benefits because you can drop links and nail it back to your own website, and things like that.

You can be found quite easily. Twitter twitter gets put in boosted into Google’s PageRank in one of its specific sections of its organic search, engine and listings, and so it means that you can appear in in Google’s search engine, organic search engine rankings and also it’s an opportunity to network quickly with other Businesses and the downsides to Twitter. I find that there’s only so much you can get into those hundred and forty characters and or 160 characters initially and embarrassed and the potential, as with all social media platforms and for employees to misuse it.

So I don’t know if they see something about a celebrity and they put a really derogatory comment up there or they’re racist that they put something nasty about another employee up there. This is all going to reflect badly on your business, so you’re going to be monitoring. If your employees are going to have their own Facebook and Twitter accounts, then you’re going to be monitoring what sort of content they’re putting up there and Twitter is also looking to heavily monetize areas of its service, and this can have a negative effect on it, and It also there’s a lot of trolling which goes on in amongst and Twitter, so trolling is people just being really negative about you, you’ll cut off your business and the sorts of things you’re commenting on and it can make you feel very bad, but it get it Covered and if somebody’s putting and I don’t know what appears to be a testimonial up there and negative testimonial up there – they may not actually be a customer.

That’s considered that. Could we have a detrimental impact on your business. So, just to summarise those key points create a strategy and for a Twitter strategy for your business and think about who you’re going to follow and who you want to follow. You ensure your brand of identity is really clear and obvious on your on your Twitter page and decide whether it’s going to be a business or a personal Twitter account.

And then, obviously I talked about the the benefits and the drawbacks to having Twitter weigh those up and how much you’re, positive and have-nots can have any business. So thanks for reading those are my comments on using Twitter for business. If you want to know more – and then please subscribe to my my youtube blog and if you’ve got any questions about this particular article, then please do leave them in the comments box below


Who is helping with your digital business footprint?

 

Categories
Online Marketing

How To Use Twitter To Grow Your Business

So the first thing to talk about is and what your your Twitter or tweeting strategy is going to be at the moment, you’re limited to 160 characters, there’s talk that they might be changing, delimiting that I don’t know how what impact that might have on what I’m About to say, but nevertheless, at the moment is 160 characters and within that 160 characters, you’ve got to write some very interesting, engaging content.

That’S on a variety of different subject matters. So what I tend to say is look at look at your overall marketing strategy and when you go out and talk to people, what are they interested in hearing? Typically, these things will be so you’ll obviously want to talk about your business. You know it’s the about me page with your website: you’ll, be willing to talk about your own products and services, the benefits and features of those, but it clear you should also be talking about an industry.

Related news, maybe put some some tips, like top tips. How-To guides up there and some statistics that people are going to find engaging so the difference between Twitter and Facebook and various others. So actually Facebook has hashtags and Twitter started the trend by using hashtags and other other social media. Blogs have now adopts them at Google. Google+ no hashtags as well, so all of the major ones are using them, and but hashtags are a way of grouping.

Tweets is kind of like giving it and putting it into a categorized box. If you like key thing about the Twitter strategy is to post regularly because Twitter works on the timeline. So when you first tweet, it appears at the top of the timeline and grudges. Other people tweet it on it’ll, get pushed down and push down and push down and disappear of the bottom. So if you start using like trending hashtags that are really popular loads of people post them out, it’s not going to go like that.

It’S going to go straight off the bottom, so what you need to be doing is posting regularly so that your posts end up being. You know at the top of and Twitter now, if you post too often and it’s it’s going to get boring for the people who are following you so and have a plan to maybe post. I don’t know three four five times a day, probably any more than that, and you are going to start to bore people a little bit and equally those four five posts.

You want to post them all at nine o’clock and you want to spread them out over the course of the day, and that sounds like a bit of numerous tasks and there are ways to automate that process. So if you look at social media automation, tools, ones, my favorite ones, and things like eat – sweets, buffer, sprout social me takers, my all-time favorite one, because you can build a library and it just Chuck stuff out forever and beyond.

Even if I get hit by a bus which is great what not, if I get hit by a bus – that’s not so great, but the fact that it publishes stuff for me if I get hit by bus, that’s great, and so my second tip is based on Who you should be following now, there’s so much noise out there at the moment it’s a common mistake is and the people new to Twitter just to go out there and follow loads of irrelevant people.

So I tend to now follow people who are within my industry. Interesting people are going to be publishing interesting content. I would actually be interested in reading notice. The word is interesting, so be choosy about who you’re, following what you don’t want. Is your timeline just to be filled with noise and so there’ll be loads of people who follow you who’ll be selling eat like you know, get five thousand Twitter followers they’ll just be spamming, but that guy, who I talked about, who was sending out five messages? One go at nine o’clock.

Probably don’t want to bother following him because he’s just going to bore you to death, perhaps so be really picky about who you follow to make sure you’re getting the right information back out of it. This has a knock-on effect automatically and you’ll start to attract the right sort of followers as well and they’ll be interested in what you’ve got to say to a two-fold kind of benefits. This try and follow people within your market sector as best you can because and again following loads of irrelevant people.

Kind of is not really going to add anything to your your Twitter experience and before you follow the user go and have a look at their bio. It’S easy just to go like it’s later on pull of the book and go and have a look at the biography and and see what sorts of things they tweet about, because it will give you a good idea about the sort of person that you’re about to Potentially, follow with twitter is really important and because it’s it’s, it’s like a little microcosm of information and making sure that your brand and identity is really clear on that page.

And you basically have like two or three opportunities to get your brand and put out onto your Twitter profile. So you got the main banner image which appears across the top. You’Ve got your little avatar pic, which appears within the banner you’ll. Have your company name or your personal name, and then your website address and maybe short biographies, there’s five key bits where you’ve got to get that’s your own brand identity across and make it look really cool so say, focus on those well say one thing which I Do is I and create, and I created a banner image, which I felt reflect the brand very well and use it across.

All of my social media accounts say that to maintain some consistency, something looks at my Twitter account. My Facebook account same goes for the the avatar, so this could either be your company logo or it could be your personal, headshot or game make sure it’s it’s consistent across all your social media platforms. The fourth question I very often get asked is about whether somebody who works within a business or organization sets up an account specifically for their business or for them for their personal profile.

So I think what you’ve got to ask yourself is: what’s my mic, my core business strategy here? Am I promoting me or my business or do people come to my business because they threw me or what what’s the link there and how did you go about promoting your business and if it’s primarily, if you’re kind of faceless within your organization, then really? Why do you need your own personal Twitter account? Why not make it about your business? But equally, if, if you have a number of stars within your business, get them to set up their own personal, you can have you have your own business account, but then you can take each can have their own and personal account, building their own profiles and raising The profile of your business, so the main benefits of using Twitter, it’s obviously got SEO benefits because you can drop links and nail it back to your own website, and things like that.

You can be found quite easily. Twitter twitter gets put in boosted into Google’s PageRank in one of its specific sections of its organic search, engine and listings, and so it means that you can appear in in Google’s search engine, organic search engine rankings and also it’s an opportunity to network quickly with other Businesses and the downsides to Twitter. I find that there’s only so much you can get into those hundred and forty characters and or 160 characters initially and embarrassed and the potential, as with all social media platforms and for employees to misuse it.

So I don’t know if they see something about a celebrity and they put a really derogatory comment up there or they’re racist that they put something nasty about another employee up there. This is all going to reflect badly on your business, so you’re going to be monitoring. If your employees are going to have their own Facebook and Twitter accounts, then you’re going to be monitoring what sort of content they’re putting up there and Twitter is also looking to heavily monetize areas of its service, and this can have a negative effect on it, and It also there’s a lot of trolling which goes on in amongst and Twitter, so trolling is people just being really negative about you, you’ll cut off your business and the sorts of things you’re commenting on and it can make you feel very bad, but it get it Covered and if somebody’s putting and I don’t know what appears to be a testimonial up there and negative testimonial up there – they may not actually be a customer.

That’S considered that. Could we have a detrimental impact on your business. So, just to summarise those key points create a strategy and for a Twitter strategy for your business and think about who you’re going to follow and who you want to follow. You ensure your brand of identity is really clear and obvious on your on your Twitter page and decide whether it’s going to be a business or a personal Twitter account.

And then, obviously I talked about the the benefits and the drawbacks to having Twitter weigh those up and how much you’re, positive and have-nots can have any business. So thanks for reading those are my comments on using Twitter for business. If you want to know more – and then please subscribe to my my youtube blog and if you’ve got any questions about this particular article, then please do leave them in the comments box below

 Is Twitter the only thing you need?

I don't think so! There are a ton of opportunities for you in the digital world. The best bet is to hire a pro.