Categories
Online Marketing

Digital Storytelling Tips with Donald Miller, Building a StoryBrand

My name is Tyler Kelley, I’m the co-founder and chief strategist. At slam agency. We are a full-service boutique digital marketing agency, really designed to help you captivate, motivate and inspire people to action through advertising and I’m really excited because today I’m going to introduce you to another one of my favorite books when it comes to copywriting storytelling, developing a message.

So last week we talked about the importance of understanding the sales process as a marketing professional. In order to level up your marketing expertise, you really have to understand sales why people buy? What motivates people drives people to action? If you can understand this, then you can really level up your marketing game now, if you’re a marketing director, that’s just always done marketing, then maybe you haven’t had a chance to get out in the field.

This is obviously the best place to start to understand how your sales organization operates the challenges that they face. You know what are those conversations that they’re having with people in real life. You really should absorb these types of things. That way, you understand, you know number one where your sales team is coming from and number two. What are the types of messages? What are the types of responses that help people get just a little bit further along in that buying cycle without understanding the literal, nuts and bolts of your organization’s sales process, then it’s going to be really hard to market.

You know no longer are we in a day and age where marketing can be here and sales can be here. We really have to bring these two together break down these silos. Bring these two together, align them so that marketing and sales are both operating. You know with similar KPIs with the same end goals, mind working as a unit and that’s how we can get more done, and so you know when it comes to understanding sales as a marketing professional.

The first way to do that is to just you know, get on the ground with your people and just absorb in the same way that you know in in branding. We would absorb the the attitudes interest, opinions of the brand, the voice of the brand, and we would we would work that out through a branding guidelines. In the same way, you should really absorb all that there is to absorb when it comes to sales. Now the second best way to kind of get this into your way of thinking as a marketing professional is to read copywriting books, okay copywriters, the best copywriters, the the copywriters, the legends of years years past.

These are the people that understood human behavior understood how to get people to buy. Now. What I really like about copywriting books is that they can bind. You know all of these important elements: the cycle and user psychology, buyer psychology, a thorough understanding of the sales process and then putting those things together, how to craft a message that drives results, and so really the best copywriting books put all of these things together and You’re able to get all of this knowledge in one book: okay, otherwise you’re reading books on psychology on why people buy you’re learning about the sales process, reading books on on on just sales process and buying cycle, and these types of things.

And then you know messaging and storytelling, and but the best copywriting books are going to combine those three elements, and so last week I introduced my one of my favorites scientific advertising this week, I’m going to introduce another favorite. This one is building a story brand by Donald Miller, New York Times bestseller. This guy runs an agency at a Nashville. Tennessee has has had some pretty high-profile clients over the years, but I think now he’s primarily focused on driving this methodology into the marketplace.

Helping agencies helping businesses kind of get up to par when it comes to story brand and the story brand framework. Now, in this book he talks about how companies waste an enormous amount of money for to really two reasons. Number one is that they just felt a focus on what matters to buyers right and what matters to buyers. What really when it comes down to it. The reason people buy is because they’re either looking to survive or thrive, they’re looking for a transformation they’re.

Looking for your product or service to take them from their pain point to success and in reality you know, we waste a lot of money because we don’t get to the point and we don’t tell users, tell our buyers potential prospects. What’s in it for them, and specifically, what’s in it for them, it’s like what’s that result, what is that, after effect after you’ve utilized my product or service, the second way that, as a company you can waste, a lot of money is just being confusing.

You know, we’ve heard this: Barry Schwartz talks about analysis, paralysis and this whole idea that the more confusing your offer is, the more likely it is that you’re just going to run people off. I mean you have to keep things simple, and the beauty of a storytelling framework is that it allows you to keep things simple and really that’s what this book is all about. It gives you a framework that you can use, and by framework I mean like it’s a fill-in-the-blank framework that, if you just take it step by step, you’re guaranteed to not be so confusing in your offer or in your pitch and you’re, really going to focus on The things that matter to buyers, which is surviving thriving that personal transformation taking them from that pain.

Point to that success. That’s that’s what a framework allows you to do now in previous episodes. We’ve we’ve dug into frameworks, and we’ve introduced several different types of options when it comes to frameworks and Donald will tell you himself that you know he didn’t invent this. This his framework is based off of the narrative framework. The narrative storytelling method, which has been with us four thousand beings for of years, and what he’s done is he’s just taking this put it into.

You know this book in a way that you, as a business owner as a marketing professional, can understand and utilize and put into practice right away. So I want to give you some highlights and, and in the in the show notes we will definitely, you know, have a link to this book so that you can purchase it and we’re available. Should you have any questions like on this practice, this this framework methodology? Okay, so building a story brand.

So when we think about the framework itself, the story brand framework, it’s really quite simple: here’s how Donald puts it a character has a problem meets a guide who gives them a plan, calls them to action and that action either results in failure or success. It’s it’s. The sb7 there’s seven steps to it. It’s super simple. The way I like to think about it is number one you have to identify you have to in any sort of marketing or advertising.

You have to allow your prospect, your target market to self identifying. Okay. So when I say self identify that means that, if you’re developing a radio commercial, if you’re developing an online article, if you’re, writing website copy right there front and center, your character has to identify themselves and the best way to do. That is by identifying themselves with the problem and so, for instance, if you’re a marketing director who is struggling with trying to make sense of digital marketing and how best to utilize digital for your goals this year.

If you can say yes to that, and that’s the first thing that I lead with – and you say yes to that – then you’ve identified yourself as a potential customer for what we’re offering in that case and so really a character who has a problem. These first two steps is that self identification. It’s a question that you can ask this person this this persona, this customer avatar of yours, this customer segment.

It’s a question that you can ask them that they say yes to so, for instance, if you run a barber shop, it could be as simple, as is your hair a little too long. Are you looking forward to getting a haircut if you can say yes to that, then boom the story has begun. What’s next meets a guide? Now, here’s the thing a lot of times when we think of storytelling, especially as marketing professionals. We think that we’re the subject of the story and that’s actually not true.

We are not the hero of the story, you know every good story, you know that hero is on a journey and for us our hero is the customer, so the customer is the hero. Whatever it is that you’re selling your customers, the hero, not your brand okay, where does the brand come in? Where do you come in? You come in as the guide you’re the guide. That’s going to take them from that pain point whatever problem, it is that you identified you’re going to take them from that before state, as Ryan Deiss likes to say that before state and then you’re going to give them a plan that says: okay, you do this! You do this, you do this and you’re going to achieve the success that you’re looking for you’re, going to have this transformation you’re going to survive you’re going to thrive.

If you do these things, that’s a guide who gives them a plan once you’ve done those two steps, then it’s you got a call to action. If you don’t ask you don’t receive so, let’s call this person to action. Okay. How do you do that? Maybe in a radio commercial, what might you say you might say dial this number visit WWE you got to call them to action. You got to say do this: if you do this, you’ll receive this.

If you don’t, you won’t and that’s the final. The final step. It’s because this call to action if they don’t take it, you have to you, have to kind of point them back to where they are and say: listen if you don’t visit WWE, so you see calm, then you’re going to be exactly where you were yesterday. You’re still going to have this confusion, this pain point it’s going to be with you, but if you visit WWE solution, comm and sign up and follow through with the steps and take action on that plan, then you’re going to have this success that you’re going to Survive you’re going to thrive, you’re, going to see transformation for your brand as an individual you’re going to realize success and that’s the key.

A character who has a problem meets a guide who gives them a plan that cause them to action. Hinting at that failure that you’re avoiding reminding them of that and then pointing them to success. That is how, in seven simple steps, this book Donald Miller says that you can. You can clarify your message so that customers will listen. Okay, so, like I said we’re going to leave a copy of this or I’m sorry we’re going to leave a link to this in the show notes for today’s show and read this – I mean these.

This is great storytelling this. This is the type of book that will help. You grow your business. If you are an entrepreneur, if your startup founder, if you’re a foundation director like it doesn’t matter, storytelling, is key. We have been telling stories for thousands of years as human beings and storytelling. It’s really, you know at the end of the day, it’s copywriting and Donald is an amazing copywriter.

So when I think of copywriting books that can level up your marketing game, this is one of them. Okay, so check it out. Thank you for tuning in. If you enjoyed today’s show or if you’ve read this book, let me know in the comments I’d be be excited to hear you know, who’s already read this and what you got out of it. If you read it make sure to tell me what you got out of it and if you haven’t read it but you’re going to order it.

Let me know that too, because I want to. I want to follow up with you and figure out. You know what were some of your takeaways from this book at the back of the book is a lot of really actionable practical things that you can do with your website and so there’s a lot here. There’s a lot here for marketing professionals and for business owners. So so I highly recommend it again: building a story brand by Donald Miller.

Now, if this is your first time tuning in be sure to subscribe rate and review, we do this every single week you can get marketing agency, insights, best practice and ideas to help your business grow, and you know if you’ve been tuning in for a while. Do me a favor and share this with a friend tell somebody about it, especially somebody that is in the marketing profession, because we do this for marketing professionals to help.

You kind of you know, increase your knowledge so that you can increase your revenue, increase your salary whatever that may be. So, thank you for tuning in I’ll, see you next week, thanks for reading, if you like, what you saw subscribe then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can read more articles or slam agents. We picked something we think you’ll love,


 

Categories
Online Marketing

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to


 

Categories
Online Marketing

Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

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Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to


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Offering Coupons and Promotions to Help Customers

Today, to talk about ways to boost your sales during This COVID-19 crisis by running promotions or offering coupons, We realize that it may seem Counterintuitive to offer discounts or coupons when times are tough but now’s the right time, because you wan na encourage your customers to Continue to buy from you And let’s face it, some of your Customers may be struggling so a good promotion or Coupon may be just the thing they need to get them to Make that buying decision Over the past two weeks, I’ve Seen, restaurants and stores offering unique things in My area here in San Diego, For example, I’ve seen Some of my favorite stores and restaurants selling gift Cards at a discounted rate – and this is a great way – To earn revenue right now and your loyal customers who love to come to your establishment, they’re going to wan na do so more than ever, when social distancing Is a thing of the past, Some restaurants that I Know have gotten creative with their take-out options too.

I’ve seen some of them. Offering free dessert with take-out orders and some are selling full or half trays of Their most popular items at a great price Yeah most of the companies That I buy products through online are offering Free shipping right now, which I’m super frugal, so I love this And with more and more people, Turning to online shopping, especially during the COVID-19 crisis, this is a no-brainer And, of course, the other Thing I’ve seen are a lot of special coupons and discounts.

With my favorite retailers, I’ve seen offers for Buy-One-Get-One free or a certain percentage. Amount, if I spend so much – And I know a good sale – can Entice me to buy something that I’ve been thinking about Yeah totally. These are all great ideas for running promotions during this time Darlene can you show us how To create coupon codes for our Websites, + Marketing, Ecommerce customers Yep I’d, be happy to do.

That Emma, let’s get to it, We’re going to start on the Websites + Marketing dashboard From there. Let’s choose Marketing and select Coupons, Select, Add to add a new coupon We’re now on the Create Coupon page. First, we need to create a coupon code. This is what customers enter. During the checkout process, If the coupon you’re creating Is representing a certain sale or free shipping make That part of the code, For example, running a sale right now on the COVID-19 crisis.

You might want to use STAYSAFE Or STAYHEALTHY as the code, If you aren’t feeling Creative, that’s, okay, you can click the Get A Code link and one will be generated. Just for you We’re going to use STAYSAFE. The code can be between Three and 30 characters and it’s not case sensitive Now, you need to select when you want the coupon to start and end. If you don’t want the coupon to expire check the Never End box, The Options section is Used to add restrictions to the coupon, You can limit the coupon To a product or category Just check the box and Make your selections You can also set the Maximum number of products per order that will receive the discount, For example, you only want To give 20 % off of one item, The next option gives us the ability to limit the number of total uses that the coupon can be used by everyone, not just one customer.

For example, you want To give 20 % off, but only to the first 100 customers, You can add that restriction here. If you want to require A minimum order total you can add that in this section, Maybe you’re offering a coupon for $ 10 off once the customer reaches A certain threshold We’re not going to add any Restrictions at this time, so we’re going to click, Save Now you’re back on the main Coupon page.

You can see an overview Of the coupon details and you can edit the coupon By clicking the pencil icon or delete it by clicking the trash, can That’s it. That’s how You make coupon codes. Thank you, Darlene, Hey! That does look pretty easy. I hope you thought so too, Once you have your coupon set up, make sure you share the Information with your customers put it front and center on your site and send an email to existing Customers to let them know and don’t forget to share Over on social media too – And we understand that Times are tough right now for everyone, so letting your Customers know that you’re still here ready to help Them is always a good thing.

It was great to see you Emma Yeah. You too Darlene stay healthy, Stay, safe,


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How To Grow a Business Online (Various Marketing Strategies)

So this afternoon I will give you my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them, I say focus specifically on Google, because Google’s spent billions of dollars developing a range of different apps, which are all Geared around kind of growing your business and shouting about what you do so um, google, it takes about ninety percent of the search engine traffic across all of the search engines.

This is particularly in the UK, so it only makes sense that you’re there’s no coincidence that, if you’re making use of Google’s other apps that it might actually boost your organic search engine ranking. So there are things that you can do like, and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload, your logo, upload your contact details, opening hours put a brief And description about your business in there and send a link back to your website, you can use google analytics to analyze and how much traffic is coming through your site and set up goal.

Conversions for example, and also i’ve discovered that google analytics is quite a nice. Quick easy way of getting new pages on your website listed within its organic search engine index. So if you’ve got google analytics installed on your site, all you’ve got to do is browse to that page once it goes live and google and after a couple of days, will automatically pick up that page and add it into its index and also as another great Web tool, which Google’s critical google webmaster tools and you may have come across if you’re, using analytics something called the not provided and keyword in your list of it’s.

Probably at the top of your list of keywords that people are putting into the search engines. To find your website and and not provide, it basically means that and it’s hidden by mind and a secure certificate. So he put in a search into Google and you’re logged into Google’s Google Chrome, for example. It will. It does a lot of that securely and say then, when you search for a and end up on a website that search keyword isn’t passed to that website, because it goes through a secure layer.

What Google Webmaster Tools and does? Is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website. So my second tip is to use all of the various social media tools, for example, to complete your online business profile.

So the big four we got, google+ facebook, linkedin and twitter definitely get out even if you’re not intending to use them and at least get out there like Kenny’s. These are tools which people have spent billions of dollars on like creating like and they’re all out there. For you to use for free – and the key thing is that you can put your business name on there and a link back to your website and even if you don’t post to post, tweets regular, your and post status updates on facebook regularly.

Just having those profiles. There is going to raise your and your your profile and your PageRank cuz they’re, all free links back to your website and there are tons. There are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business. So, for example, if your business is very like and image led if you’re a photographer, for example, you could be making use of things like Instagram and Flickr if you’ve designed that and creative you could look at dribble and Instagram again is appropriate for that.

So make sure the social media profiles you’re setting up are appropriate for your business equity, that again they’re free tools and and other people do use them. So it might be that if you don’t use, have a linkedin profile, you’re missing out and a good opportunity to network with other local business owners in your area. So it’s a good way for other customers to find you online. So do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly.

There will be other people and other business owners using them. So, even if you don’t believe in it, you might see an opportunity there that you didn’t realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again. Google is starting to build in this element of social review into it and into its PageRank, so make sure that and you’re getting reviews on things like and Facebook and Google+, for example, you can also use other review tools like Trustpilot.

What it does is it showcases? Your capabilities and your best work on your website and it attracts lead back to you so that, hopefully, and if your competitors aren’t doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now, then, the higher up you like me to be on Google’s organic rankings. Ultimately, what those organic rankings are going to mean is more traffic to your site, hopefully more sales, so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible.

What this also does is, when somebody lands on your website or sees those reviews, it just builds trust with potential customers. My fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP, because they think that somebody’s going to steal it and what? What exactly you afraid of? If you think that something’s going to steal your ideas, you afraid they’re going to do it better than you, but likely it is.

They probably can’t so by sharing you’ll know how it presents yourself as an expert within your field and, ultimately, what it will do. Is it will draw customers to you because your customers and sorry not your customers, your competitors, aren’t likely to be giving away free information. This again makes you stand out from the crowd and, and it just builds up that level of trust don’t be afraid to give away free advice to people whether you meet them, if you’re doing blogging, if you want to chop stuff up onto YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it’ll, encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could.

My fifth tip is to get moves away from the organic side of things, but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising. That’s going on already and and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website.

They’ve left the site and then it’s a bit creepy, but the the pic you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you. You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money.

And it’s because there are actually experts out there who do. Google, PPC advertising, facebook, advertising and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and and it will just save you money and And a lot of them will have guarantee so that, if they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones, because it will help your page rank tip number two make sure you complete.

All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews and that social proof is invaluable. Make sure that you’re sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well. Google PPC facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable.

If you want to know more than get to my website on the business started, sup co, uk and if you haven’t already I’ve, got a book head on over to Amazon. It’s called online business data. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the article. If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for reading, I’m Robin wait.


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INSTAGRAM MARKETING STRATEGY FOR 2020 & BEYOND | Adam Erhart

If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.

Instagram marketing logo

So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.

I am a pilot

I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.


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This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.

Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.

Operating procedures are valuable

I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.

Instagram Platform

The Instagram Platform

You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.

Marketing videos with Instagram 

The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.

Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.


 

 


Post audio content

Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.

microphone for audio content

I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.

Text within your posts

Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.

Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.

High-quality photos are a must 

Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.

You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.

Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.

Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.

Instagram Live

All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.

I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.

It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.

Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.

The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.

A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking