In 2006 organizations spent almost $400 million in the email marketing industry. This figure is mind blowing, yet it proves just how crucial online organizations think email marketing to be.
It is email marketing that comes in number 1. Email marketing takes your idea or opinion directly to the individuals supplying a sense of immediacy and function.
SEO techniques are essential for the long-term viability of your marketing method. Still, for the most substantial ROI, email marketing has consistently held an edge over other marketing techniques such as click ads or awareness banner marketing.
Email lists naturally grown normally hold the greatest ROI. Still, some online services have discovered a modicum of success utilizing leased or purchased lists. However, there is constantly a cost.
Because they can begin to market immediately, many organizations look for lists that 3rd parties have already assembled. The problem many encounter with this technique is that many of those on the email list might not be pleased with their info being provided to the greatest bidder. Receivers may also be hostile to any overtures from the unknown business.
You will find that the best reaction you receive will directly engage with existing, satisfied consumers. They are the ones who currently have an affinity for your item and do not tend to view your emails as undesirable products or spam.
Spam’s propagation has made email marketing a bit more of a challenge for online businesses, which has positioned a greater focus on trust, beneficial correspondence, and worth for the existing customer.
Another reason purchased or leased lists are suspect with receivers that are genuine emails because they are personal or they have signed up. If email users have not signed up for the newsletter or email list in question, they will not likely be thrilled to receive it. These unhappy receivers can (and frequently will) report your email as spam. You might be obstructed from having the ability to send future emails– not simply to the recipient who reported you but also to any others that may be utilizing the email provider (e.g., Yahoo, MSN, and so on).
The value of email marketing is well kept in mind, and it can be tempting to take shortcuts from which to glean potential consumers. In the end, you may be gambling with your capacity to send out emails to customers in the future if hostile receivers view your company email as spam.
It is email marketing that comes in 2nd. Email marketing takes your message straight to the people supplying a sense of immediacy and function.
These dissatisfied receivers can (and frequently will) report your email as spam. You might be obstructed from sending future emails– not just to the recipient who reported you, but also to any others that might be using the email service provider (e.g. Yahoo, MSN, etc.).
Online marketing has so much untapped potential for organizations. Even a Facebook page can bring an unbelievable amount of traffic to your business and get your name out there amongst possible consumers. There is no limit to the possibilities. This post can help you tap the capacity of Internet marketing and harness the power for your company.
To be successful with online marketing, you need to publish top-notch material that individuals want to read. Many online marketers make the error of producing bad quality articles just to satisfy the search engines. Don’t forget that the foundation of your organization is based on people, not browse engines. Publishing high-quality material will assist you in getting devoted readers, which, in turn, can increase your bottom line.
An excellent pointer for internet marketing is to keep up with the current web advancements. The internet changes rather frequently, and by constantly knowing the new changes, you’ll have a better understanding of how your blogs and web sites work, and you’ll have a leg up on your competition.
Every Internet marketer must understand that she or he constantly has room to grow and learn. Assuming you know enough about any one subject or any one method is a fantastic method to miss out on various opportunities. Constantly be a trainee of the video game and focus on what you can do much better.
To be an effective web online marketer, you need to be clearly concentrated on your goals and have a strategy. You will be easily distracted by sales pitches that promise you a fast way to get rich on the web if you are not focused. You squander time and cash when you veer away from your prepared course of action.
Know your lingo. Understanding the definitions of the field you are working with is just as crucial as to why you are diving in. Without understanding what signs, initials, and codes really mean, you are diving into a pool at midnight. You do not understand what is in there, and it may get you hurt.
Deal incentives to clients who explain errors or discrepancies on your website. Have a link on your contact info page that enables customers to contact you straight about any problems they discover with the website. Repairing the error will build consumer trust, and your gratitude will be shown through an incentive.
Get your visitor’s email address and ask for their permission to email them again about discount rates and items. When they buy an item, you can quickly get their email addresses by having a contest or just by asking for it. Do not send emails every day but maybe aim to send out something once a month.
As already discussed, Internet marketing has a lot possible offered for your business. For a little financial investment or perhaps totally free, you can reach out to clients and bring them to your organization in droves. By acting with the information consisted of in this short article, you can reach out and tap that capacity for your service.
Internet marketing has so much untapped capacity for organizations. To be successful with internet marketing, you need to release top quality material that individuals desire to read. Every Internet marketer should realize that he or she constantly has space to grow and discover. To be a reliable internet online marketer, you must be clearly focused on your goals and have a strategy of action. As already discussed, Internet marketing has so much possible readily available for your business.
Perhaps your CEO is happy about the way his bio and headshot look on screen like this winter. Those kinds of things are important at anecdotes. For most businesses, though, it has to come down to something objective, something that can be measured. For example, 100 unique visitors came to your website on Monday and 20 of them purchase your product.
You need to be able to determine what you’re getting back from your website. So how do you do that? The ultimate objective measure is whether your website contributes positively to your bottom line. How you arrived at that measurement is the fodder for measurement and analytics. Google Analytics is a tool you may have heard of it’s free, it’s web-based and it quantifies visitor behavior. It will capture certain data as visitors move through the site.
It’s really important to look at just those key indicators that mean something to your type of business. Chances are you’re going to be looking at things like bounce rate, visitors over time and conversion. There’s actually a place in Google Analytics that you can ask it to compare it to your industry, so that you know hey. Is that a bad bounce rate of our good bounce rate is that a good conversion or a bad conversion? Looking at these key indicators over time will help you determine where your site may have problems, and then that way, you really can determine the success of your site.
She has a question about. She wants to know what ways that a her photography business and her writing business can benefit from YouTube marketing. Well, I looked at jen’s website here and jen. I’r looking at yours, your website looks great, very visually, appealing with the the very you know of the the big picture on the first on the homepage.
When I went to your blog, I found I found this, which is good. I mean you got ta get a good blog. You got some great content here. Great pictures, one thing that’s missing is there’s no articles that are embedded here on your at least not that I can see. That would definitely help some of your search engine optimization, and the other thing is: is that specifically how how can the web? How can article helped you for your photography? That’s one way is to specifically create articles that are targeting your keywords and that’s why I have this page pulled up right here.
I went to the google keyword tool. I just went to google and I typed in google keyword, tool and right at the top is, is a link to this page and you can see I typed in photographer palm beach gardens and not a whole lot of searches. But you can see here photographers west palm beach. You can see fatah palm beach, photography, 110, there’s 140 110 searches per month for that keyword, palm beach, photographer 46 searches per month, photography west palm beach, 73 wedding photography palm beach 58.
These are all and mind you when I mean you got ta. Look at this when, when these keywords have the the brackets around, and that means that that that number of people are actually typing in that those exact keywords in that order in Google every single month. So those are all potential customers, every single one of those, but the only way you’re going to reach them is, if you use proper, on-page optimization with your blog, and so what I’m suggesting is that you want to incorporate those keywords in your title tag in your Content in your your tags down here and really you wan na, you want to use those key words on the page, and you also want to create a article that targets.
Those keywords also, you want to use the keyword in the title in the description that you’re that you’re creating. So you want to use the keyword, for example, photographers west palm beach and the title on the description and the tags for the article that you create. The other thing that I was going to suggest is is that, in terms of your your, your writing business is that you create a you’ve, got a great blog post here about a book that you just wrote, and this is the book.
It’s awesome. I the thing that I would do it’s more of like a coffee table book, but what you can do is, first of all, obviously look at the self-publishing article that I created earlier, but in regards to this book, create a article that specifically talks about the behind-the-scenes Aspect of you creating this book, or maybe just review one or two pages this book I mean you – can literally go through step by step all the pages of this book.
You can create a article about every single page if you want to and what came what what made you think of the the picture, how you incorporated the picture into the bit into the into the book, etc. So you can, you can just create all these little vignettes, these a little short minute, two, maybe three minute articles that are talking about how you specifically um you know came up with this content this this book.
If I was a writer of a larger book that had maybe chapters I would, I would talk about a specific chapter in the book and maybe if I wanted people to opt-in to my list or to engage with me, I would maybe give them the that chapter. For free and in order to in exchange for their name and email, and maybe their cell phone number so anyway, those are just some ideas for publishers out there. So I hope this helps.
Let me know if you have any questions, and I look forward to talking to you soon – bye, bye, oh and text, your name and email, 256, 1739 2283, and to get access to some more great information like this again. 56. 1739. 2283. Thanks bye, bye,
Google display ads while CPA, affiliate marketing offers method. You guys can make 20,000 per day with this strategy. Let’s get it alright, so I’m in Google ads and if you didn’t know, Google ads owns Gmail, YouTube, etc and Google, and so we’re going to build a campaign and I’m going to show you the whole funnel with funnel it Ixia we’re going to draw it up And you’re going to love it.
So this strategy is very, very much so not talked about, and the power of being able to use a computer, your debit card or credit card and be able to reach the whole world with a marketing message of some sort to sell something or anything you want To do is so powerful and I highly suggest you guys go into traffic networks, self-serve traffic networks like Facebook, Google, etc and just figure out all the details and things you can do is stop reading tutorials, 100 percent all the time, but actually take action.
Try to figure it out on your own, but I’m going to show you this strategy right now, so you’re going to create a campaign without any prior goal. Okay, so you can just select because they get rid of privileges that you would have before. If you select one of these before now we’re going to go to article and we’re going to go to, where is it? This might take me a minute, alright guys. So here we are, we cook display it’s on display, not article and here’s what you do link to your website.
Okay, google.Com! Is your website. Alright, typically wan na do sales funnel you want to be able to spend the most to acquire conversions right, very, very important. So have a lot of offers and a high ticket back-end, but once you have that in place, we’re ready to drive traffic alright and don’t overthink it too much guys try to take action. But if you just want to sell one thing, just know: if you don’t have an upsell or more monetization method, you won’t make as much as you could all right very important.
Also if you you want to promote something. That’s recurring: oh geez, you’re set okay, just so you know. So. Let’s talk about the strategy. I can picture a lot of you guys getting crazy results. If you want to learn even crazier strategies. This is one I’m releasing right. Now: okay, it’s very powerful, I’m giving it for free on YouTube, but if you want to learn crazy, crazy strategies, just like this one and this top-secret freaking stuff check out my course and then I have multiple other courses that teach specific strategies and stuff that can Help you out, but the main course has a lot of stuff in it that just geez man, I’m telling you but moving on, so we’re making sure we’re doing display right boom.
Also, just so, you know if you do YouTube ads and you do in-stream ads dude and you do it right. Oh geez, you can make killing grow a campaign name, doesn’t matter really just do whatever you want. Whatever you’re doing United States is obviously more expensive, but that’s what the money is all right. You can set locations risk into US for now to show you how this works languages – typically, English, yes, high-quality traffic, yes, not just impressions.
We want traffic manually set bids sure if you want automatics good but you’re, going to set a manual bid and no one’s going to tell you this. If you’re going to set a manual bid, set it like really high, because it’s an auction system and YouTube’s going to or whatever network to use for innocence to AdWords AdWords is going to literally send you traffic over your competitors targeting the same people all right.
I’r going to spend per day you want to spend a thousand great you’re going to make a killing all right, even spent a thousand per day move a down name that way if you want alright now this is what I was suggesting like you can look at This and you could based off search. You can base it off phrase or URLs. You can get ideas right here, just random stuff right, but just search up whatever niche you’re in and you can do that.
But that’s not the method, we’re talking about we’re talking about something even more interesting. Also, if you already know what demographics converting you can do that, but I suggest leave a broad I’ll show you why, in a minute we’re going to go down here – and this is what we’re doing content targeting. But I’m going to show you this other stuff. Just for fun weekly estimate off more reach. I suggested this one.
You keep it regular. Okay, now your cost-per-click bid for the ad group. You have to set it okay, you’re doing manual, and if we went up here and we did a option for automatic to do automatic, but sometimes networks – don’t let you do automatic. So we have to set our bid and the way actually Google works is. You can set your bid, but don’t go too low, okay and it’s almost better to set it even higher.
Okay. So we’re going to three bucks per click. Look it’s going to show you actually how much you’re going to spend so over here we’ve got your weekly estimate. Here’s! How much clicks you’re going to end up getting with a thousand bucks per day. Your cost per click is going to be thirty, eight cents to seventy five cents. Okay, just so you know, this is cost per click. You’re doing display ads on it could be the network it could be on websites or it could be on YouTube articles, and this is the strategy.
I’r teaching YouTube articles display ads. I kid you not it’s insane. Okay, this is such a powerful strategy. I’r sharing with you right now. Okay, I hope you understand that so whatever country you want to do, if you’re in CPA marketing dude, oh my gosh get ready, I’m about to blow your mind if you’re doing sweepstakes. Oh my gosh, oh my gosh. I wish I could just share with you guys, but you have to have the right of passage of content, locking like there’s so much stuff that I could talk about.
That is just insane for this, but you just have to get in the force. I guess – and it’s so worth it so anyway, that’s how much you’re going to end up spending. Alright, if you want to do 0.5, I mean less than 30 cents, so say: 25 cents. So look they’re going to give you less quality traffic and you’ll get more clicks, but it’s less quality. Okay, you want to be competitive and that’s why I said it as high as it is.
If you don’t set it as a dollar, that’s pretty good! So there’s a buck. You won’t get typically charged a buck per click, but yeah if you’re in other countries, obviously cheaper, but you better have a good CPA offer for that country. Okay, now, let’s get into needy greedy man, all right content targeting okay, you can target keywords: okay, so all across the whole web. You could target topics so webpages, apps and articles about a certain subject or you can do placements and we’re going to do placements.
Look specific websites, specific websites, specific articles, alright or apps; okay power, ful bro; alright, we’re going to click placement, so we’re going to do exact, YouTube articles or exact blogs, but I highly suggest, with this method, you’re going to target exact freaking articles. Okay, now, whatever cpa marketing network you’re with great find your offer and you’re ready to go, if you want to a cost per sale, offer great we’re going to cover the funnel actually in just a sec.
We should probably cover it now and we’re going to no we’re just going to do the article now. So if you want to do with golf offer we’re just going to do golf, you find um. Typically, you want to go to youtube first, so youtube youtube. You want to go to youtube and you’re going to want to type in whatever any sharing. Now you want to have a you want to have several tools, you don’t have keywords everywhere, the Chrome extension and then you want to have vid IQ.
The Chrome extension right. Alright, let’s go: go we’re going to want to see the ones at the top views, okay, that are getting a lot of views and that we would want that. Would that we would think is relevant to the offer were promoting okay, super powerful and do Google display? You can literally create an ad that has like text on it and has like it says what the offer is. It grabs attention and it’s 100 % relevant to the viewers right.
This is very powerful. Okay, so find like a couple articles. You don’t want to have just over one article, but you could just find one article, but this is super crazy. Okay, I’m talking about you make your ad. You could run a split test of two ads if you want or more okay of different ones and see which one does better you’ve run your ad, you figure out. Okay, are women, doing the clicking more than men or what ages and what demographics and you can break it down and then run that and it just gets better optimize: okay, you’re running traffic, the whole time.
So you just pick your articles to show up on. You click it here and you start and you were going to want to have a quite a bit. Okay, because YouTube articles only get a couple views after their first spike over time. So you’re going to want to pick quite a few articles, but the power is especially if a new creator, like a YouTube creator, launches a brand new article and you’re like okay target their blog, then boom you’re, going to have your ads show up on their blog, Especially nice blogs guys this works great for news blogs.
Super super powerful. Okay, we’re going to go over here. Traffic is AdWords, specifically YouTube. Okay, we’re going here we’re going to make the landing page art so you’ve got your ad right and they’re on YouTube. They’re going to click through to your opt-in, you want to give something for free, or so we’re going to do two different things here: you’re going to have a sales page. Okay, your sales page sells something right off the bat, so you actually in qualified buyers when they come here and buy right here you giving some for free, so you can follow up with them with what you sell forever.
Either way works the higher click-through rates going to be this one. This ones are all right to don’t sell something super high ticket. I’r telling you right now you will regret it um and then here’s what we’re going to do and we’re doing affiliate offers right. So this is, if you have your own offer, okay or if you do pre sale here, okay boom right there. So this is. If, if you have your own offer, you can do some upsells you’re using click funnels.
Of course you have your own upsells in the back end you’re going to offer like affiliate offer. Okay. So let’s draw that out real quick episode. Boom boom boom boom upsells. There you go so and then you have an affiliate offer at the end to see. So just a thank you page and then to your affiliate offer you want to do just so. You can monetize more. That’s the power of that then right here, you’re going to have a pre-sale page, so you have a sales page could have a article sales letter.
If you want all right here, you’re going to have the purchase okay – and you just do one offer right here, but you have an email address right, so we’re going to do that to do here. It is you my friend have an email over here. You can follow up and sell stuff forever, and you know it’s a buyers list and if they bought from you want you’re going to buy from you again, it’s just outwards alright and boom right here you got emails, you can follow up forever.
Send them here send them to other offers, etc. Okay, that is super duper. Duper duper ooper, powerful. Okay, I want you to know that, so that’s the funnel you can pick whichever one you want to do. This one will make more money. This one will get results too. You can also put an opt-in right before this, too, just to get higher click-through rates and more emails. If you want to do that, okay and that’s how you get crazy click there right, like I’m, not even giving all the value here, I’m trying to just give you the strategy which is so powerful, but in the paid information.
Obviously, there’s freaking crazy, freaking freaking brilliant powerful strategies there, but alright, let’s see what else we going to talk about alright guys. So you have everything set up right. You find a ton of articles that are going to be relative to the offer you find so step by step in order. What are we going to cover here, and this is what we have to do – we have to pick a niche, then we have to be on two networks.
We have to pick a bunch of offers that we think are good. Then we have clickfunnels. Of course, you have to use quick funnels for this click. Phones is the best check out link in the description for it and sign up and then what you’re going to do dude. This is so powerful. I love talking about this because I don’t really talk about the crazy strategies, so you pick your niece. You pick a bunch of offers.
You stand up your sales funnel you connect with your autoresponder, could be Aweber or get response to your market here or whatever you wan na do like I prefer Aweber. I will have an affiliate link for that. Eventually, I should sign up for it right now. After this, but anyway you do that and then you pick a bunch of articles you want to show up on, for you, debt selected, eesh, okay, and even if you want you could show up on specific websites you want to do is so all right.
You set your budget, you set your cost per click. I told you about how to do that. You create your ad alright and you run traffic and dude, I’m Tony right now. This is powerful and I’ll. See you in the next article binge read. The other articles check out links in the description and go take action. Peace out
Hi, I’m Matt McClelland and I work for SEO com. Today, I’m going to answer the question of how a YouTube article can help your SEO strategy first things. First, it can be a great way to show up in the search engine results pages a lot of times. Google will put articles in the top 10 organic listings, depending on the relevance of the search. Secondly, it’s an easy way to get a great link from a great domain. Third, it’s a way to add fresh content to a page and finally, articles can be a great way to engage users and tell them a little bit more about what your page is talking about.
Hello, Chicago, a blue sky article productions are marketing. Articles will help you reach your goals. These are three key marketing tools. Our web articles, elevator pitch articles and webcast small business owners. Now you can have a powerful article online. Getting your article produced is just a call away call us now: at 8472, 959 555
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.
What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.
For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.
You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.
Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.
If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.
To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.
Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.
Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.
Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.
The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.
There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.
They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.
Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.
They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.
And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.
They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.
They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.
And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.
Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.
They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.
What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.
Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.
Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.
This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.
That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.
Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.
For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.
This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.
Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.
Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.
This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.
This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.
And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.
This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.
Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.
Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.
To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.
That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.
L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.
Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.
The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.
Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.
We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.
The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.
What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.
What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.
The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.
One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.
Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.
And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.
The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.
Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.
You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.
Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.
Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.
This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.
In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.
We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.
This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.
This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.
What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.
This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.
Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.
Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.
Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.
That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.
A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.
This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.
This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.
First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.
What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.
Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.
A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.
Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.
Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.
You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.
This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.
And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.
All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.
Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.
Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.
This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.
Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.
And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.
This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.
Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.
Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.
Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.
To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.
Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.
And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.
Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.
To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.
If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.
Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.
Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.
Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.
There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.
All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.
There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.
Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.
And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.
The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.
What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.
Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.
They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.
Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.
Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )
Thank you for taking the time out to talk well, thank you for having me here. How are you I’m fine, good, good, good, okay, so Carla? I think the first thing for us to talk about is a typical day in your role. So what would a typical day look like for you? What are the kind of responsibilities that you’re doing on a day to day basis, yeah so so, via in the guiding to what I do are usually on on daily basis? There are a lot of may be passed and priorities that I should look into.
So I try to maybe divide the FASTA to different days or we even mix the reason. Why is because I look into a different market globally, so, starting off, like I develop individual plans with the county managers for each country or region that they take care of, and then I have also evaluates the market trends and provides the appropriate support to product development With you and of course I do provide some training and maybe guidance to the team so to also overcome some development issues.
Let’s say we do some weekly meetings or monthly meetings to discuss what challenges each market is facing in every county or region, and we try to find solutions for that as well together, I also so I’m just going to answer what you’re saying is that I’m you Actually go in with a tailored approach for each market so for the different country managers. You have to tailor it to the clientele there are in that country.
Yes, okay, so there’s a lot of work going in. Yes, of course, yeah! So that’s why we need to also always work together. It was you know everything when you, when you try to over look to a global market, you need to listen and understand every individual market. You know how you can approach it. You know because every market has different tradition, difference the culture different, try, a type of marketing tools, approach, etc.
So we need to always communicate together as a thing. So it’s a real Tyler, the pro yeah. It is in addition to that. I analyze the business strategies and develop improvement plans, so I can also provide the right support for the you know: the growth of the business. So we also, of course, when I gather all the information and the challenges or issues. So I also try to coordinate that with a management team to maintain as well the quality of service that we provide for every individual market and to maintain, of course, the budgets that we need to allocate for those countries.
So it’s about maintaining the consistency as yes correct. If we look at the technology side as well, I need today is also the IT department in order to maybe inform them about the latest technology that we need to provide for our their clients different. They also in every market. If you look at Asia, they they may be discussed about copy trading or even mena or a Latin America, so every individual market also is they need for certain technical tools.
So we need to always communicate with our IT department in order to provide the most innovative tools and products for our clients Wow. So that’s actually quite a huge scope of activity that you’ve got to cover. And what do you feel? That’s the most important thing for your team to focus on and what are your priorities to offer you anyway? What do you feel your priorities towards the traders? I believe there are a lot of maybe key points that I try to communicate.
It with my team, in order to provide the best service that we can, because at the end of the day we are the online financial trading company. So in that matter you are not offering a tangible product. So, therefore, you need to focus on the service that you provide to clients or traders. So the one of the maybe key services that we need to focus on is education is education, so in cooperation, of course, the marketing department we try to see.
Maybe each market also individually, what type of webinars they would look into educational webinars course. Also, we try to be offline as well, so we target different markets by going on on the ground being they’re present as well and provide them the educational seminars that they might require. So we have a lot of, for example, beginners traders that they need to understand. More that is about you, know the risk of this market of this industry before they get into that market.
So we try to provide them the most information possible for them to make the right decision in order to see whether it suits them or not. That’s for the education part. Now we talk about services. We need also to maintain the quality of communication with our traders. We need to understand the needs and requirements for them in order to provide the best service for those daters and then again, we look also for each market individually.
We do not provide the same service for all markets, because every market, as I said before, as a way a different way of approach, the first thing than your presence as well on. If you look at the technology part as well, so you need to be present on social media and therefore we have to look into how we present our services by providing the right information to our clients from the business development side.
We are active of social media, so traders all over the world can understand what signals vision is also can also get close in communication with the Wrights business development, whether he’s the county manager, the salesperson or the customer support. So we try to understand the need for each market and be there as well active on social media. I mean, if you want to reach the global markets, you need to be present there, so they need to see with who they’re dealing with.
So it’s really important to be active on social media. What images you are giving or representing the company and do you think it’s important that they have that accessibility as well to the company? So it’s more about the transparency, so people always kind of be in contact. Should they have communications more about it for immediate communication? Yes, they do nice. So that’s a that’s, a very kind of comprehensive approach that you have so Carla.
What I’m hearing is that a lot of emphasis is put on education and making sure the traders know what they’re doing so. What do you feel are the current needs of the traders and how do you make sure that your team caters to that? Okay? If we look at different type of traders, say, for example, we start off with the beginners or the guys that they want to learn more about ratings. They’ve heard they tried for some times and they want to learn more yeah.
So what my team does, or maybe the needs for the trader to start learning more about trading – is to walk them through basically the platform you do to understand more how to place a trade. What are there is that also they might encounter. They can also ask. Maybe about different type of technology on the platform that, if you could say like leverage, margin, etc, so those guys are there to help them walk them through from A to Z, then the trader obviously need to understand also the cost, so they do ask sometimes, if We’re talking also about advanced traders, they come and they look for.
What are the cost for the spreads? You know what’s the leverage that they can be entitled for now with the Asthma, so they need to understand how they can be converted to professional clients or not yeah. If they are details, what leverage their they get. So the team is to explain to them and maybe to walk them through the whole registration process. So every trader has its different needs and we make sure that every trader will find the right tool and services that they they would be looking for mm-hmm.
And what about tick well as a whole with regards the condition, so the spreads the leverage, the margin requirements, how does tickle to a plethora of clients with their conditions? Nowadays, I mean there is a lot of competition in the market and the competition market requires to be maybe the the broker that you should be getting or maybe offering the best lower spread, offering the leverage that the trader will look into it.
Also, the regulations, a lot of clients they would come and ask where are deregulated if it’s an FCA company or broker or if it’s a officer a license as well so check, may try it’s best to provide the most innovated products as well. So the more variety of products, the better for the traders to have more options in order to see how they can or maybe which products to look into and trade. They tried as well to have the best execution with this competition.
You need to always offer the best execution as well, in addition to the spreads of the low-cost of spread and the leverage that they would be looking into so and not to mention at the segregated accounts that the clients would feel more safe once they found their Money in order to place some trade, so those may be points tick – may try to focus on in order to be competitive in the market. So it’s kind of the fundamental things that you’re addressing in that case, so the the conditions that will allow them to excel and also the putting in place the procedures that will allow them to feel safe while they’re trading, bringing all the bases very good, very good.
So, with regards to the team that you’re the you monetarily work with directly, how is the team organized and how do you could you also talk us through the process of onboarding, a client yeah, so we have different. My actually team is consist of different departments. The reason why I have different departments is to try also to give like a customized service for every individual may be type of clients, so we have, for example, the activation department.
If you have partnership departments – and we have County managers and customer support yeah and not to mention also the technical analyst guys as well – that they provide educational, webinars and seminars to the traders, so once the client gets one boarded, we have an activation team that would Help the client to be to go through the registration process, starting from filling the form online, sending the KYC documents that I documents for the everyday market gets approved and then they’re ready to start just free traders to understand kyc what does kyc meaning.
It means that the doctor, the right documents for know your client, basically abbreviation of know your clients at the right documents for every trader in order for them to get approval so once they get the approval they get their account activated. So they need to be. You know approved from the compliance point of view. They have a distasteful registration form to help. You provide the right information about their profile, then the documents and then once the documents are correctly submitted, then that counts as a right to be approved.
And after that, that’s a there will be they did to funded his account and start writing nice. Okay, yes, regarding to the other departments, so we have also partnership departments with the partnership department focuses on maybe retailer search, think the idea or maybe partners. So the partners, usually they look into providing clients or maybe refer to friends or they would like to introduce business, but it’s they can either trade as well or maybe just focusing on and growing their businesses yeah.
So those guys that are they have some connections and it would like maybe to introduce them to tickles, so they are called partners or IDs introducing brokers, so those guys and a partnership Department. They make sure that every IDs that, despite that providing the rights, also information for the clients before they get embroidered, they also get some rewards from Dickman once they introduce their clients at say this to us.
You do and the track is dependent also they ensure that the ideas they get may be the right material, so they can ask in there from their side to provide it to their clients right. Okay, we have also the county managers, so county managers are mainly focusing on every individual market they’re assigned to allocate the to yeah, so they do the business development for that market. They study the market, they see what are their eyes approach for stickmen to guess in that markets expand the business there yeah, so they do analyze.
They look at the competition there. What are the right to products, services and marketing budget that we need get for that market and they come forward, so we came together, maybe build that business in the countries or regional they’re taking care of Wow. Okay, you try to always provide, and maybe listen through. Also, the traders, what exactly they need. I mean we try to provide what the client is asking for.
Yeah, I mean there’s no point of just focusing on certain things that the trader would never take into consideration while his focus is somewhere else. So you need to have a very efficient communication with your traders, especially if they’re advanced experienced traders, so they are the best people to hear feedback from in order to provide your onion improve to always services to the client and social media gives you those open blogs Of communication, yes, we do forth and through laxity yeah and I’m guessing that tool must trigger down into your team, so you’re encouraging your team to actually use social media to engage with their clients, to possibly open up more markets and to be a gamification blog yeah.
My team they’re quite active on social media. They try to always the present right image for each individual. We have also some information may be posted about the profits, the volume, the trading volume of the company every now and then because it’s been important for the traders who maybe to compare to compare signal with other brokers as well. So he can make the right. The decision where he would like to maybe invest response nice.
So could you tell me a little bit more about your team, so we’ve been talking about the tools that you’re using to engage with your clients. But how specifically do you organize your team and how do you structure the team and was the onboarding process like so when it’s someone first comes to a member of your team, all the way through to when they’re actually trading with you as a client. So my team consists of different departments.
The reason why we have divided different departments into different tasks: educator needs of each group by the clients. So, for example, we have the activation department. They are the first, the department that will be in contact with the client so that what the client wants. This shows interest of opening an account with us or they’re registering with a company. They get in contact with him and they try to accommodate his needs from a to Zed, so starting off from the registration form and then later to submit his documents as well.
So they walk. Will they walk the client through the whole process until he gets approved and he’s ready to open the account to find the right account as well for him, because we have different types of accounts, so he would be in contact with that account manager in order to Give him the right information to make his decision, which type of accounts and whether the client is approved, so he can start saving on the phone.
Okay, the other department would be. We have another Department called apart. So in the partnership Department, it is the partnership Department. They take care of all our partners and ideal, so we do also have a department that calls county managers Department, those County manager. They get involved more into developed business in every individual market right, so they look into, for example, Asia.
They look into Africa, Latin America. Maybe MENA region, so they try to study the market analyze, what the market needs and then they communicated together. I mean we communicated together, so we can see what are the right approach in order to expand the business in each individual country. Wow. Okay. Well, I think that’s we’ve covered quite a lot today and that’s probably all we’ve got time for so I’d like to thank Carla for coming to talk to us today.
It’s been a wonderful day and you’ll be hearing for some more of the tin wall team. Very very soon have a nice day bye,
Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!
This article is about how to make $ 1,500 to $ 2,500 within the next 90 days, starting from scratch be sure to read all the way to the end. There’s a section there, a list of businesses to help you get started hey. This is Glendon Cameron. Founder of hustlers come food.Com, be sure to get your free nineteen business courses first link below recently, we’ve had a win. Someone went through the child support course and got his child support case dismissed pretty cool stuff.
Yes, that’s the kind of stuff that can goes down in hustlers coming fool.Com. You can learn how to make money. You can learn how to fix your credit, and you can learn how to get your child support case. Dismissed all for free, first link below be sure to get on it. Let’s have a chat. You want to start a business. You want to start an online business. You looking to make some money right, but there’s a few problems.
You want to make money online, but you’re hearing a lot of stuff. We’ve tried a lot of things and based upon your own experiences, it’s been slow. A few wins here, a few losses here. Typically, it takes 2 to 5 years to build a business online. However, I got something a little different for you. You can build a business offline, wait a minute just hold up hold up hold up. I know you, your front. A lot of stuff just hold on a second: you can build a business offline within 90 days, make 1,500 to 2,500 dollars.
If you are hustling now, I know doesn’t sound like a lot of money, but typically with my consulting business and talking to people the biggest problem that most entrepreneurs have is: how can they make money to support themselves while they build their business? Well, here’s an answer for you create a service based business. While you build your online business now for some people that seems like I don’t want to do that.
I want to be like you Glen and I want to have digital, be a digital citizen. Have my online business I’m not trying to work a job or start some hustle? I just wan na go straight online. Okay, that’s going to cost you either a bunch of time or a bunch of money. Do you have that? That’s the reality, you’re going to spend a bunch of money a bunch of time and if you don’t have either one you’ve got to work with what you have to work with, and that’s the reason I’m talking to you like this.
The last three weeks I have talked to a few hundred of you. Yes, a few hundred of you and 90 % of you are in that I want to do some. I don’t know what I’m going to do and I really have no problem talking to you, but I’m not going to be your girlfriend on the phone to talk about your dreams and ambitions when you ain’t doing shit with your life, that’s where a lot of people Are that’s why I’m you’re being the brother? You never had telling you this stuff because you can want until the cows come home you can want.
You can hope you can wish, and it’s just not going to happen Playboy until you actually start to make it happen. Now 10 % of the people call me actually have businesses or doing something and they’re a little stuck, but essentially everyone has the same problem. I got to put food on the table, but I want to do this business. How do I do both and that’s something I thought about number one, going back to 30 days to 2,500, the people really rocked out has sales experience and the whole time there was.
So what we’re going to do is more on that later, we’ll talk about that. Just stay tuned: let’s talk about what you need to do number one. You got to pick something you got to pick something to do. You have to pick something to focus on now. I get a lot of people and this is where I get the pushback. Well, I don’t want to do that. Well, until you get the skills to do what you want to do, you got to work with what you have and that’s the reality of it and you sitting there not wanting to do something, hopefully wasting you’ll think you’re wasting time.
Your really recent time, because time is ticking, that clock is ticking all right. So that’s our little chat. Let’s get into the educational aspect of this. Why do you want to create a local business when you’re hearing all this stuff about making money online speed? Like I said toward the end of the article there’s 10, I think there’s 13 to 15 business models, things you can pick, and maybe you won’t want to do one of those, but at least they give you some information to stretch your imagination, where you can think Of something that you want to do, because this is the thing this is where we are, unemployment is much higher than people are telling you way higher.
There are certain segments of the population with unemployment, 50 % and that’s on both ends of the spectrum. People under 25 and people over 55 that’s a lot of people. You need to start the business now. This is the plan. This is what I have for you number one to make 1500 to 2500 dollars in the next 90 days. You’ve got to give a service based business. This is something that if you have legs hands a car, you can do grunt work.
You can get this business started, that’s not the hard part, and this is where many people start to stumble and fall. They go out. They hustle they get some jobs, they start making some money, then either they’re working or they’re, not working or they’re, chasing business or they’re doing business and there’s all of these gaps. It’s like feast or famine. It’s like hey we’re, making money we’re doing this stuff in the lull period.
Now. One of the reasons that these low periods occur is because of a lack of professional sales training. So you pick something that you can get reoccurring revenue. That’s first thing you do like. I said I’ve got to list the stuff toward the end of the article. Then you go out there and you execute now. This is the difference between you and other people. Somebody out there right now who’s, not reading.
This article is executing they’re building one of these service based businesses and they’re, getting money but they’re going to type out because they don’t know how to build a system and infrastructure, and that is probably one of the most valuable things you can do for your business. It’s incredible what they can do for your business. Now you hear a lot of stuff of everybody wants passive income.
I don’t do anything. I just sit back and collect the money, everybody that I’m going to group with that’s doing it. That’s a seven-figure earner or a figure earner they’re working their asses off every last one of them every last. One of them is working their asses off. They may not be doing a hundred hours a week but they’re putting in the good 40 to 60. They are working this passive income thing mmm, it happens, I have it, I’ve had it, but I’m telling you it’s very short-term and the market can change on you in a heartbeat.
So if that’s your only source of income – and it goes in the world – I hurt so let’s just let that go for now go ahead and get yourself some active weekly income, that’s meaning you’re, making money. Every week I don’t care from the beginning. It’s only 100 bucks. You can build from that and then once you get to 1500 2500 3000, then you can start pushing your internet business model. But the thing is you got to keep doing your service based business, while you’re doing your internet business model.
Now I’ve said this before so this several times, I’m going to say it again. When I shut down the upscale garage, sell through the illness and went into becoming an internet marketer, I wasn’t sleeping on the sofa my car was paid off. I had money in the bank, I was able enough money live off of two years. Why? I did this? My situation is atypical and there are many people’s like that. Guy looks like me, he did it.
I can do it, but you don’t know the details and I keep trying to tell people I keep laying out, but many of you are hoping for rain bolsters are going to come out of a unicorns ass and bless you with some magic jelly beans. It’s not going to happen. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying.
Many of you are trying to fuck with no pussy your life, but there’s no pussy and you’re wondering why you’re frustrated you have got to do something. You got to start building something and get busy and stay busy. Now. The next step is once you go ahead and get your business going up, then you have to scale it and you have to automate as many parts of it as possible. Now there’s someone that’s going to come in the comments.
It’s like tell us what kind of business once again: there’s 13 business models or 14 or 15 at the end of the article. It is up to you to go through them and to do the research. Like I said in the beginning, the article I have 19 free business courses for you, you you got, the information you’ve got structured courses is once again it’s on you to get busy now. This is something else I’m going to talk about, and this is a big problem.
Many people want someone else to do the work for them. You want someone to hold your hand now, as a business owner, that’s not going to work. You are going to have to be self governed and you’re going to have to start to scale your business you’re going to start pushing your business now. The third component of filling a service-based business customer service and back office. Now these are the two parts where things just really start to go crazy.
Like I’ll tell you something I’ll share something with you since we’re like friends and everything, hustlers kung, fu calm is free right now for a reason for me to gain static data that I would not gain any other way and I’m getting a lot of it. This is what’s happening, people are coming in and they’re looking at what the new stuff that I’m doing, they’re completely ignoring the older stuff. Now I just told you, someone went through the south support course and got its case dismissed now.
What does that mean? It works, but the information only works. If you work, it is a hundred percent free and you still have people looking for shortcuts. I’m not going to hold your dick dry dick, Danny mm-hmm, no, no! No! No! No! So it’s going to be up for you to go and shake it. Part of the problem here is, and I’m an internet guy, so I’m in this community that there are many of you who actually believe that you can actually go from nothing to a lot of money with little to minimum effort.
I’m here right now to slay that myth it doesn’t happen if it happens, is a typical and it’s not the norm, and you need to let it go and prepare yourself to work. If you do the work, you will be successful if you keep dilly-dally and waiting around coming up with these excuses. The next two years are going to pass next. Four years are going to pass. The next SiC here is going to pass. The next decade is going to pass and you’re going to be in the same place that you are right now now who’s going to be mad, who’s going who’s going to be mad, then who’s going to be mad, so go ahead.
Read the article get to the end. Look at that stuff check it out and start setting yourself some goals, because when I did the first 30 days to 2,500, it was a dude by the name of cleaver, and this is advice that I gave two and a half years ago, cleaver was like I’m On my friends, sofa, I don’t have a car, I don’t have money and I say you need to start a surface business and I’ve been trying to steer people to this.
But it’s like nothing. I want to do anything, but I want to live the dream chest during the same time. Few people can do it most can so. The same advice that I gave cleaver and he’s around he’s in the group is you need to start some kind of service based business, so you can start generating some cash cleaver within the matter of three weeks, went from nothing to. I think twenty two hundred dollars cash and he was on foot on foot – ended up buying the house that he was staying in with friends.
He did this in like six months. That’s the power of a service-based business. There. Some people took the original 30 days to 2500 and they’ll. Remember that same advice I gave two and a half years ago, I’m giving it to you right now, and this is your path out of poverty. This is your path away from this bullshit you’re dealing with now. Let’s have another conversation here. You got a job you’re going to have to work, double-time you’re, going to have to keep your job and then you’re going to have to work just as hard.
If not it’s hard on your business until it becomes costly for you to keep your job and at some point it’s going to become costly and that’s the point. You quit your job, because there are many people who want to just quit right now and they have no infrastructure. Nothing set up. So that’s it. So that’s how you make 1,500 to 2,500 dollars from scratch in the next 90 days by starting a service based business and busting your ass.
So for those of you who are still here who are not offended left the room but, like I said, I’m going to just give you a quick breakdown of some business models that you can use to jog your imagination, to give you some ideals and read that Section take notes and just push yourself to think of some – that you can do to get some service business based income. So with that, let’s get down to the examples.
Okay, this is the list of service businesses that I curated for you and the reason I say curated is all of these. Businesses have a serious component of reoccurring revenue. There are way more service type businesses that you can start, but they don’t all have reoccurring revenue. So check it out, you could do mobile spa services now with there’s a certain legal component to this, so if you’re already a massage therapist or in school.
This is something that you can do on your own. If you learn how to sell and book clients and get them on a monthly service, you can kill it, you could totally kill it now. Another service business that is tried, tested and true car-washing Mobile Detailing you have a spy posted up next to another business. This is tried and true it’s been going on forever, because if you have someone who is really busy and they have a luxury car and they have the income, it is cheaper for them to have you wash their car once a week twice above then for them To spend an hour and a half out there detail detailing it within their free time, because what people are buying is their their bonding time, they’re buying freedom.
So if you work 60 hours a week, last thing you want to do is wash your car on the weekend big big service, big opportunity. I have a friend who owns a car, wash he’s been in business many years. He does one point for the 1.6 million a year gross revenue washing cars, yes washing cars. Another thing you can do is referral service. Whenever you you move or sometimes you will get this pack of coupons in the mail.
That’s a referral service. There’s several different ways to do it, but the thing is there, you reoccurring revenue component, you go ahead. You start the referral service. You learn how to sell. You learn how to go out there and make things happen. Then you get reoccurring, customers, you know. If the customer gets a good result, you sign them up and then you’ve got ten people who are paying you them off.
You got 20 people we’re paying your muff. You got 30 people paying your month, it’s pretty pretty sweet. Another tried and true apartment cleaning. You go ahead and get yourself a few apartments every month, you’re working and the thing is to have that reoccurring, revenue to get to know the industry to get to know how often apartments have churned. That’s when people move in and move out once again a very lucrative business if you get into it right and you set it up right next thing is residential cleaning.
There are people, I have friends, who’ve had cleaners for the last 20 years. They do not clean their own house, they may do some light stuff or, but they all. This is for some people a necessity. It is not a add-on, it’s a necessity. So this is a great service business that you can create recurring revenue. Another one came out there copywriting. This is, for you know, people such as myself, who have to write a lot of sales copy who have to write a log blog post.
If you are really good with words, there’s a ton of business out there for you. So that’s another reoccurring, revenue model event planning now, there’s so many ways you can do this, you can specialize, you can shotgun or you can do you can do a mixture. You can take this referral service right and then bring it with the event planning. So what you would do is go out to 10 15 20 businesses and say: look I’m going to throw an event, I’m going to advertise the event and then you can come in and talk about your business.
There are people doing it on the high level, where it’s twenty five thousand dollars to attend. One of these events, so definitely just going to take a great deal of planning and execution and getting out there, but I’m just letting you know this is another reoccurring revenue service based model, I’m a service business model. Yes, a service business model and it’s just kind of crazy, as I said here and tell you this, because there are people who are doing this.
Every quarter they’re putting together these dinners with ten people at twenty fifteen grand a pop and they’re just introducing high influence people to high influence people and getting paid for it. So just something you think about and another thing window-cleaning, very, very profitable business. If you set it up right, if you put it together and once again it has that reoccurring, revenue component sales training as someone who has gone through professional sales, training and who’s gone through a great deal of self-education, I cannot tell you how helpful sales training is And part of sales training is marketing.
Part of sales training is developing your customer relationship management protocols. Super super important, and anyone that gets into a good sales training program will see an immediate increase in revenues. That’s how important it is. That’s why they’ll Carnegie has been around forever because there’s always a need, because most people do not know how to sell and lawn care once again service based business reoccurring revenue.
My long guy is two hundred bucks a month. Year-Round that’s the deal they do the leaves they do all this stuff and they just come three or four times a month and that I’m just speaking as a client of one that, if you’re busy – and you know, if you like doing your lawn and cutting your Trees and trimming the hedges, if that’s a form of therapy and peace for you, I get that. But if you hate that stuff there’s a ton of people out there who hate it don’t want to do it, don’t have the time and paying someone is just freeing them up.
So that’s another thing: now this one gets very broad hair care service. There’s a lot of sub components here, there’s coloring that people will just do colorist their stylist, there’s folks, who just do haircuts, I mean one again: people have to have their hair done once a month every six weeks, two weeks, something so depending upon where you are In that spectrum, because a lot of this stuff, you have to have a license, some of it, you don’t I don’t know – I don’t know but before you do anything, make sure that you go ahead and look at your laws and what you have to do to Be able to put your hands and someone’s head, but once again, once you get your qualifications and your certificates, whatever you need, this is a killer, reoccurring, business model.
I had a friend, he was dating this girl and he was just like man. She always has funny. Always has money, that’s like. So what’s your problem, it’s like man. She has a lot of money and it’s like he said. I don’t understand it’s like you know, she’s, a hair, stylist right, that’s, okay! They make good money, he said. No, you don’t understand. Didn’t kind of find out, she didn’t tell him, but I actually told him it’s like she owns the salon.
He didn’t know that he was blown away about how much money she makes. But you know she worked really really hard, but there’s a ton of money in that type of profession. Another service based business is handyman now in this economy. In the way the world is a lot of people not getting married. So you have a lot of people. Male and female, who are not handy and they will pay someone to come, hang a picture and they will pay someone to come do stuff.
They could do themselves, but once again people are buying back their time. So, instead of spending a week in painting they hire you, they go to the Hamptons come back, the walls are painted, handyman service, properly, positioned, properly set up can be very, very profitable and there’s so many different things that you can do now. Is this any stretch of the imagination all of the service businesses know what I did once again going back to curation is I put together businesses that have a reoccurring revenue model because a reoccurring revenue model is so important and if you hold on for a minute In the next segment, I will explain to you exactly why and how you can take advantage of that.
You hey, this is Glendon Cameron, founder of hustlers kung-fu comm, I’m going to tell you about how to sell big premium sales training. One of the things that happened when I built out 30 days to $ 2,500 per month was some people crushed it, but other people yeah they didn’t do so well, and I was just wondering why I mean it really really messed with me. Then it hit me like a ton of bricks. The people who did well had sales training, the people who did not do well had no sales training.
That was the difference and it’s critical. So, if that in mind, I’ve designed a new program bringing themselves training, what we’re going to do together to make you successful is at first is a one-on-one business evaluation. Now, what does that mean? You have a business and I’m going to tear it apart and tell you everything, that’s wrong with it and how you can make it better by implementing a sales process.
Now I know it sounds like I’m being somewhat presumptuous to assume that you don’t have a sales process, but I’ve talked to a number of people who don’t it’s common. I’m in a Facebook group with people who sell everything from high-end airplanes to life insurance, and I went in one mere hours after joining and impacted and put in some stuff that these sales professionals did not know did not understand, and these people sell every day.
Good sales training is the difference between $ 100,000 a year in $ 1,000,000 a year. That’s that critical. So another thing that we’re going to talk about which no one else talks about is how to build out your CRM, which is customer relationship management software. Most people who have a business, don’t have it. It is critical. It will make the difference in your business. That will blow your mind, we’ll teach you how to develop a sales pitch.
Many people don’t have one, because what I liked it, what I hear from folks is I hand out my flyer, I hand them my business card. Your flyer and your business card are not going to sell anything unless that person has an immediate need for your product or service. At that moment, if that need for your product or service comes up six months later chances are, you will not get that business? You have to learn how to pitch.
You’ll have to learn how to qualify. You’ll have to learn how to set it up, and you have to learn how to follow up. All of that goes back to CRM brand. Your business simple, create a sales funnel. That’s why you need CRM, build a web page that converts there’s something that I’ve been doing with some of our clients. That’s been working, amazing and you’ll. Get that how the market, how to find customers manage your back-office, a community of business owners.
Now this is how it works. It’s two hundred and fifty dollars a month. Currently, it is grouped training once we you sign up we’ll set a time where I’ll do a business evaluation with you and your business, then from that point on you’re going to get group training, there will be webinars, a lot of things would be recorded and it’s All going to be in a Facebook group, so you can access it at anytime anywhere.
If you can get on Facebook, you can get in that way. If you lose your login, you don’t have to worry about keeping up with that stuff and it’ll all be in one central location. Super easy super convenient and you can get this information that will change your life change, your business. So simply weekly sales training will be happening in the group and what I’m going to do for everyone that signs up, because there’s a special cold here and you don’t get that code.
Unless you read the end of the article there’s a special code, everyone that comes in here will get to business evaluations. The normal deal is just one so we’re going to have your main, a business evaluation, and probably a month later, we’re going to have another one. So you’ll get that as a signup bonus, but you can only get it from this link. That’s attached to this article, so nowhere with the link B you’re going to have a little screen that will pop out.
That will be your annotation or, if you don’t see the link, there’s going to be a little. I take your finger and go to MS. It currently is, at the top right hand, corner just press your finger in that space and I’ll pop up pop down, and you can check it out. You’ll be added to the facebook group within 24 hours, except on weekends. Maybe longer then my assistant will reach out to you, get your name your number and we will set up a time to do your one-on-one business evaluation and there will be sales training and a lot of stuff that you’ve never seen anywhere else before in the group.
I just posted the breakdown of a 1.2 million dollar lunch. How much money was spent on Facebook ads the the whole program? That’s currently in the group that you can go back, reverse-engineer pull out stuff that you can use for your business or you could just try to use that whole done. That platform, that whole sequence use that sequence. If enough place, if it’s applicable to your business and there’s going to be a lot more of that stuff, that’s coming, and I shall tell you you want to get in now, because it is currently 250.
As I make the group more valuable and I’m going to talk about value, if I can get some of the people that I want lined up to come in and talk to you, it’s going to go up, because these are has some high profile people. But as I make it valuable more useful to you, because currently the way that it is, if you just came in for a month and learned how to build out your CRM, develop a sales pitch and create a sales funnel, you would use those skill sets.
For years, those skill sets can be worth not a hundred dollars to you, not a thousand dollars to you, but literally over time, hundreds of thousands of dollars, hundreds of thousands of dollars and they’re this. I know that you being smarter than the average bear you’re going to jump all over this, and I will see you in the group. You you