Categories
Online Marketing

How to SELL YOUR SERVICES

So I asked why, wouldn’t he sell his services and earn money to buy a drone, but how can I sell my services? He asked: let’s talk about how to sell your services whatever they are. I was a freelancer for nine years, so I know that struggle is real, especially in the beginning, when you don’t completely know what you want to do, what are your strongest sides? Who is your client and what that client wants a bit of autobiography? I wasn’t always a VFX artist.

In fact, I was really distanced from any kind of tricky stuff. I started my journey in Photoshop. I was doing web designs at first and the first thing I ever sold was a redesign of hip hop or not even on an entire design, but some elements like hero, image, icons, buttons and stuff, like that earned my first $ 50. It wasn’t even an online day the guy who ordered that was someone I knew, and he knew I was doing some stuff in Photoshop.

So what is it all about? Pointers start small. If you know anyone who needs design of any kind talk to them, offer your services for cheap. These happy clients will spread the word and you will start getting more and more projects. On my own example, the guy I just mentioned was happy was with what I did for them and they started to order posters for every event. They have for $ 50 each and it was super awesome for a school boy over time.

Other people started to ask me to do stuff for them all sort of things. Business cards logos, web designs, posters: this is how word-of-mouth works, and this is how you build your real reputation. Word-Of-Mouth is great, but in order to get more and bigger clients, you need a portfolio to showcase your current level. It isn’t the challenging in the very beginning when you don’t have any clients. Yet my solution was simple and I’m pretty sure that’s what a lot of you are doing.

Anyway, I was making logos, websites and all that stuff that I already mentioned for fictional clients, and that way it was a good practice for me as well as I was able to build my portfolio, it’s a perfect way of doing it, because you don’t have any Limits or guidelines to follow you can showcase all you got at its best, so do it as much as you can, because clients work is rarely something you would want to put in your showroom or portfolio clients.

Work is a strong mix of their desires. Your resistance, shitty compromises, because, in the end of day, client has to be happy, and this is a rule. Clients happiness in your reputation are too closely connected. Things always always always finish your job as good as you can, while good feedbacks will slowly pull you forward. One bad feedback will throw you back really painfully where to showcase your portfolio.

A while ago, I had a really good custom-made website. It was my design executed by a really talented front-end developer. But when I was changing my brand, I got rid of website and lost that source fast. I don’t know what I was thinking about, but I remember I wanted more flexibility across multiple platforms, so I used Behance portfolio service for a while. Nowadays, I believe it’s free for anyone.

Who’s subscribed to Adobe software. Great thing about this service is that it’s linked to your Behance page. So whatever you upload to be hands automatically appears on your website. It’s actually really convenient, so much convenient that I already said. I got rid of my unique website, which still was a dumb thing to do. Speaking of Behance its portfolio showcasing platform more than it’s a platform to find a freelancer or jobs.

However, I had several projects from it, so, even if you don’t want to use their website service make sure to have a profile there, cuz it’s it’s anyway, beneficial to you. Behance is number one platform: employers surfing when they’re looking for creative solutions, inspiration or people. Behance is a good base, apart from it try to maintain a strong presence in social networks, Facebook Instagram Pinterest, whatever platforms there are nowadays, your ultimate goal is to showcase what you got to as many people as possible on faith on Facebook in particular.

Find groups that are relevant to what you’re doing share your work. There comment on other artists works, be active, employers are sometimes checking those groups out and in some of them I’ve seen they’re proposing projects looking for people. So, for instance, I’m a member of octane render group in facebook. Apart from brilliant artworks, people are posting their iĆ­ve. Seen couple of job offers project offers posted.

There are two, so whatever you’re doing logos, Web Design, CG and VFX paper origami find relevant group and be active in it. Finally, one of the most effective ways of selling professional services, for me personally was dedicated freelance website. There are free ones and paid ones for both freelancers and employers. I haven’t used any of these websites for years now, but I suspect not a lot of things changed.

Last year we used freelance com to find a guy who would be able to model some stuff for us, and I was impressed by service on this particular freelance that come both employer and freelancer are safe. So it’s flawless safe and straightforward. The freelancer we were working with wasn’t allowed to do any other project while he was working on our stuff and he was paid only when the project was approved.

As an employer. We had to fully pay everything to freelance calm, but the money got released only upon projects, a pro approval and it’s super awesome. Cuz. Both sides know that they are serious about the work. Freelancer knows that money are there and they’re waiting for him to finish the work. Employer knows that freelancer won’t steal the money and disappear. This service really makes communication between freelancers and employers really simple.

Ten years ago, when I was freelancing, workflows were not developed on that level I personally experienced when employer disappears and not paying you, I’ve seen other freelancers disappears and not delivering works, and things like that with freelance comm, it’s just not possible it’s eliminated, so both sides Are honest, awesomeness just check it out? What about the price price is very important start small, remember $ 50.

The trick here is, as the demand to your work grows. Price can grow too. Remember demand price, not vice-versa. If you over value your work, you’ll, probably find yourself without any clients at all to estimate the cost of your work. Use freelance websites as well go to projects find a project. You would like to work on and usually under description. Other freelancers are able to propose to the client check out their work check out how much they want for day work and compare your level to their level and that way you’ll be able to find out what what’s the price be competitive.

Do better job slightly cheaper than others, but don’t drop your prices crazy low, be adequate? Last thing I was doing was least effective and least appealing to do. I was doing cold calling sort of. I was sending emails to every studio alight, offering my services I’ve, sent hundreds of emails and felt myself like hardcore spammer, but from those hundred couple of them replied and the collaboration was great.

We worked on numerous projects over years. Any possible way of reaching out to client is a good way. I’ve been there. I’ve done it, you can too. To summarize, if you want to freelance and effectively sell your professional services, you should concentrate on building a strong presence on both social media and freelance websites. I’ve listed a couple of freelance websites in article description for you.

There are paid services, some freelance websites for freelancers things like boost your rating or somehow decorate your portfolio. I don’t know how it works not now, but so, if you can use this services cuz, it’s really beneficial to you like in games, same principles. You pay you benefit and what’s more important and shows the employer that you’re serious about your work, be active and just grow your network.

Apart from that, don’t forget about your personal projects, creative stuff and stuff, your most passionate about! Do it upload it to your portfolio and push yourself to grow? Your level comes up if I was helpful in this topic thumbs down if you’re one of those guys thank you for reading guys, see you in the next one peace.


 

Categories
Online Marketing

Sales Funnel Success: Basics Of Sales Funnels Explained By Jeff Walkner (Business & Marketing Books)

What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.

What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.

For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.

You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.

Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.

If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.

To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.

Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.

Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.

Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.

The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.

There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.

They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.

Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.

They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.

And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.

They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.

They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.

And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.

Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.

They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.

What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.

Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.

Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.

This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.

That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.

Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.

For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.

This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.

Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.

Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.

This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.

This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.

And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.

This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.

Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.

Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.

To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.

That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.

L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.

Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.

The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.

Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.

We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.

The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.

What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.

What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.

The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.

One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.

Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.

And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.

The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.

Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.

You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.

Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.

Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.

This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.

In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.

We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.

This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.

This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.

What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.

This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.

Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.

Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.

Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.

That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.

A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.

This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.

This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.

First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.

What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.

Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.

A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.

Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.

Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.

You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.

This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.

And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.

All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.

Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.

Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.

This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.

Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.

And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.

This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.

Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.

Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.

Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.

To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.

Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.

And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.

Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.

To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.

If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.

Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.

Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.

There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.

All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.

There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.

Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.

And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.

The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.

What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.

Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.

They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.

Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.

Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )


 

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5 Projects That You Can Sell | Woodworking Business

Today we’re going to talk about five projects that we’ve learned so really well for us. So we got a question the other day on Instagram. Go follow us on Instagram, if you haven’t already, but we got a question of somebody asking: what do you make that sells the best like because there’s a ton of different projects? What, as a beginning, woodworker trying to make some money, what should I go towards to make money, and so we were just replied with the five things that we made the most of we thought that would be a pretty good topic for a article, so we’re just Going to roll through the five projects that are just kind of our go-to explain: what’s good and bad about each project, what we’ve learned by building several of them and hopefully that’ll spark an idea for you.

Maybe you can use these as your go-to or it gives you the confidence to get off the ground with your business. Five projects are so versatile and so ubiquitous that, like you, can incorporate. Oh, I know it’s a big word whoa. I heard a B. You use it so yeah ubiquitous means it’s everywhere, so these are five projects that you can make so different and so unique that if a customer just says hey, can you show me something XYZ that you built? You can point to one of these projects and say: well, I can do it just like this, but in a door or in a shelf or in a cabinet, something like that and honestly in your portfolio, people like to see pictures of things that they could see Themselves buying, so if somebody wants a coffee table or they want some bar stools, but all your Instagram or whatever portfolio has in it like super tiny, detailed, keepsake boxes, there can be like.

I don’t know if they’re quite up my alley, let’s just get into it. Talking that’s the transition. Okay, so number one on our list of super common projects is a desk. We have made multiple articles on YouTube of us building desks. That’S just what people want lots. People want need desks whether it’s to fill space in a room or they genuinely just need a work area. We’Ll get a lot of requests to customize desks, whether that’s cable management, wireless charging, certain types of legs that they want, but it comes down to it.

They’Re super simple to make and customize. So if you have a picture of one in your portfolio that somebody thinks it’s cool, they can look at it and say: hey, that’s awesome and then can we do two extra holes for cable management, you’re, like yeah sure no problem super easy, so very versatile. There’S a lot of directions: you can go at this one, you can change the style of a little look of them, the feel of them and when it comes down to it, still just a really usable desk and then a little bit more on the sales side Of building desks and why we absolutely love the building of it.

It’S because it is great practice for you as a salesperson to up charge to add little extras to add accessories and customize it for them and and really as you customize. It takes more time and more materials, more skill. It’S going to naturally cost more, whether it’s labor or whether it’s your hourly rate, it’s the materials you buy all in all, it will cost more. So, for example, somebody comes to you and they say hey.

I need a desk, that’s great! That could be 8 million different desks. You can sit down and say hey. What are you going to use the desk for? Are you a computer gamer? Are you a college student? Do you want it for decoration from there? If they say you know, yeah, I’m a computer gamer, I like gaming, you say well from there. We can do multiple shelves for you. You can make different cubbies to hold tower for your desktop computer.

Cable management is a big one that people who do a lot of online gaming like to do. You can include wireless charging, so they can charge all of their little. I don’t know pieces accessories at the same time, while they’re playing I just want to put in here for just second, you remember, Sam the guy who built the liquor cabinet for a good friend of ours. We just built him a desk and we just did all the we just did all of those things to his little desk.

We have a matched furniture desk, just a pine top chamfered edges, hairpin legs built in that exact same desk. We normally sell it for 200 bucks whenever we batch out five or more, and we turned his almost the same exact style. We turned his into like an 800 dollar desk because we used an oak top he’s two by six oak. For the top note big thick and then I made a long tray that did all of his cable management.

We had a power strip in there and then I routed out a big hole in the bottom, so he could put a wireless phone charger through the top of the wood and with all those up charges. We changed it from a 200 dollar desk that we would make out a pine into an 800 dollar desk and it really only cost me and it cost me an extra like two or three hours worth of labor to get those other things finished. Okay, number: two piece of furniture that we do constantly is coffee tables.

Everybody loves coffee tables. Most of what we see is somebody is trying to achieve a certain style or they’re trying to tie together a certain look in their living room, and the coffee table is a really easy way to do that. So that’s what we see most of the time or somebody will come to us and say hey. I need to match another piece that I have in my living room. So I need the coffee table will look like that and honestly, that’s where we get a lot of repeat customers, alright.

So, on the sales things, coffee tables are really good because it teaches you and it trains you how to followup with your customers and get repeat sales, because if you think about it, where do people put coffee tables in their living rooms? And then, if you look at a living room, think of your living room, it’s probably where you have the most furniture in one small area. That reason being because that’s the room, everybody sees, you have guests and company come over and you sit on the couch in your living room around your coffee table.

You serve drinks. Maybe you have some end tables a shelf in the corner. A TV stand. There’S a ton of stuff in your living room. So if there’s any area of your house, where you want a really nice looking piece that you can, you know talk to people about for people to compliment and point out the cool design features. It’S your living room. So, starting with a coffee table, you build somebody, a coffee table, they really like it.

You follow up with them in a couple of months and you say: hey how do you like that coffee table? They say: hey yeah, I like it, it looks really cool. You can even say something like hey when I was in your living room. I noticed in that corner on the left side of your wall. There’S a little space open and I think it’d be super cool. If we put a bookshelf in there, we could make it match your coffee table by using the same kind of wood.

Oh that’s an awesome idea. I never thought about that. That’D be super cool to have a bookshelf in my living room that matched the coffee table and from there you can start another sale with a repeat customer. So you put a really nice piece of furniture in somebody’s living room and what do people automatically start doing? They start comparing everything they have to that one piece of furniture and when you’re, comparing MDF and particleboard furniture to that beautiful oak coffee table that you just built them they’re going to think wow.

I need to replace some of the stuff I have now with nicer stuff, or I simply want to replace some of my old stuff with newer, nicer stuff. So that’s another awesome way that coffee tables are going to bring you multiple sales. So coffee tables are really good catalysts to train you to find repeat customers and talk to people who have already bought from you all right. Next, up on the list, our cutting boards you’ve seen us make a bunch of cutting boards on this blog and that’s just because they sell really well it’s one of the it’s one of those things that everybody uses, there’s something that you can batch out and make A lot of in a short amount of time they don’t take up a whole lot of space, so you can kind of have them in the corner of your garage or in your basement, or something and just have them ready to go and the next time that You need to make a sale or get a few extra dollars of cash.

You can just start texting a ton of people that you haven’t talked to in a while and just said, hey running this business now was just batching down a ton of cutting boards, one if you wanted one and that’s a really easy way to make a you Know a couple hundred bucks very quickly. It’S also another thing that you can approach businesses with one thing, my buddy Bruce Aldrich that he does. He makes cutting boards for closing gifts, so he’s got a really good connection with a bunch of realtors in town, and he just asked him he’s like hey.

Can I make cutting boards and you give those to your clients as closing gifts when they buy a home or sell a home with you? He stays really busy making a lot of cutting boards and you can get super fancy with cutting boards. You can do the face grain cutting boards, which we do a lot of. You can also do edge and integrating cutting boards, which are also they take a little more time, but they’re really really nice.

And if you get a realtor, that’s got the money to spend on really nice closing gifts typically 50 to $ 100. You can really start to make a lot of money, especially once you start patching them out. That’S also a really good opportunity for you, as a business owner, to learn how to scale if all you need is an extra two or three clamps and you can make another two or three cutting boards per batch. That really raises your profit margins.

So this kind of teaches you how to scale with a small product that way when you get ready to do something like a restaurant or a department store and build all the display tables. You kind of already know how to think through a lot of products running through your shop at once. Yeah, that’s why we recommend cutting boards are a great place to start, if you’re a business, that’s just trying to get off the ground and learn how to do this production thing.

What’S a blanket ladder, it’s time for a field trip, taking a trip. Have your seat? Is it going to be lit? This next up is blanket ladders. Jenny made this one with just a jigsaw and a drill. It was going to be so mean if you just stopped in there stupid easy to make Jenny made this one. Alright. Next on the list, our blanket ladders – they’re very simple – to make Jenny made this one with just a jigsaw in a drill.

They do really well in a living room. They’Re, really versatile. You can get kind of intricate with them. If you want to all it takes. Is just a couple of two by fours you can screw them together plug the holes. This again is another good project. It’S a little bit larger, but you can batch them out really quickly. So it’s another really good learning opportunity for you, as a business owner to batch five to ten of these out and kind of move through the process of doing multiple pieces at once in your shop.

These do really well at craft fairs. Also, do the measuring sticks? You know where you measure your kids height on this stick and you can take the stick with you. If you move or something like that and blanket ladders are really easy to sell, because you can also sell decorating packages with them. This is something Jenny’s done. She’Ll, like bundles she’ll, take a like a burlap sack. You get it Walmart or something like that and she’ll put like four seasons worth of decorations in each one from like Hobby Lobby or somewhere and she’ll sell that bag of decorations for 20 bucks, along with the blanket ladder for about 50 or 60.

So for a hundred bucks, you’ve got a piece and decorations already put together ready for a year-round decorating in your living room, a lot of people in the East in the south, where my family’s from we have a whole bunch of blankets and quilts that are family. Heirlooms and they’re just collecting dust in the closet, but you could put them on a blanket ladder display them. That’S another sales angle that you can go for really.

These things are just so versatile for decorations. Just try to find out what’s popular in your area and try to throw together a decorating package to go with the blanket ladder, because that’s going to go way further than just having a ladder made out of wood that you’re trying to sell. So this is a good way to learn how to market and take good pictures too. Oh my god, so the last thing we’re going to talk about is kitchen tables.

This is where you can really flex your muscles as a maker. If somebody’s buying a kitchen table from you, it’s probably not the first thing they’ve ever bought from you. Maybe it is, but this is a pretty high-dollar item once you’re starting to talk about like custom kitchen tables you’re looking in the to $ 3,000 range, just kind of depending on the size of the table. This is where you can learn how to make bigger items.

You really have to think about your clamping strategy, your sanding and finishing strategies. It’S just everything’s different with a larger product. Everything changes when the project gets really big. It’S one thing to do a bunch of cutting boards and if you have the tables booked, when you get one or two kitchen tables in the workshop, you start to run out of space really quickly. So it’s a good exercise and learning how to you know, just manage your space.

I guess this is where you can really find out how well your shop is laid out, because if you can’t make a large item like a kitchen table in your shop, you may need to consider getting rid of some things or moving some stuff around, especially if You want to do any sort of like production. You, like my crocks you. These are my nice crocks, but yeah kitchen tables. If you’re at the point, where you’re selling kitchen tables to your clients, I’m pretty sure, you’ve made it because that’s something that they’re family touches eats on like people will trust you if it’s like a small cutting board or something.

But if they’re going to spend two or three thousand dollars with you to build a kitchen table, I feel like you’ve you’ve arrived, that person is definitely on your ferris wheel. I hope these tips have been helpful. These are just the five things that we make the most of that we will have the best learning opportunity for a small business or a side hustle trying to learn how to build things and there’s all different types of construction.

Like we’ve covered small things like cutting boards, two really big items like kitchen tables. If you can master those five products, part products, if you can master those five products, everything is going to go your way and it sounds like you’re off to a great start. As a business, so anything else Bruce, he says no all right. Well, if you like this article, please hit the thumbs up. Button helps out the blog a ton.

It really does make a difference hit the subscribe button, if you haven’t already and then, if you want to know even more detail about how we actually closed sales, what we sound like on the phone some scripts, our pricing structure, that sort of thing we have programs Available for purchase, we slow it way down and we don’t put as much fluff and b-roll. It’S literally just the information really in-depth, really solid.

We spend way more time on those programs than we spent on these silly weekly articles, but yeah check out links in the description all right, we’re going to have a couple more articles on the screen here for you to read. Thank you very much.

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Why We QUIT OUR JOBS to start a Woodworking Business | How to Price & Sell a Whiskey Gift Box

I guess that’s the last time I can say that on this subject, but airplanes have always been a cornerstone of my identity, see here’s a picture of me as a kid. Here’S a picture of the first airplane that I built and flew in my yard and then here’s a picture of my bedroom after I’d started building RC airplanes to fly in the lot next to our house. And if you try really hard, I bet you could find some terribly cringy articles of me in my yard, flying RC airplanes in high school.

So when a friend of mine reached out and wanted me to build a gift box for his flight instructor, it really struck a chord. It’S been years since I sat in a cockpit, but I can’t wait to get back the past couple of years. I’Ve been distracting myself with other things in the name of maturity, more realistic goals, saving money or some other adult sounding thing, but I’m not going to let those things deter me anymore.

Life isn’t a dress rehearsal, it’s a live, show, there’s no do-overs, no what-ifs no repeats. I need to be back in the air where I belong, that’s how at least best I can figure I’m going to be motivated enough to work hard at my other goals. Now, you’re, probably thinking to yourself what does any of this have to do with woodworking? Hopefully, one day soon, this venture will bring in a lot of money and employ hundreds of people.

We could put food on their tables tables in their homes and funnel the excess profits and cash towards helping others, and I can mean the air again. I don’t want to buy a huge house. I don’t want everyone to know my name. I don’t want tons of exotic cars or a bunch of other crap. I just want to find a way to help other people, while scratching the itch on my soul, to be in the sky, so we’re leaving our jobs and moving to the south.

I know we’ve talked about it quite a bit, but here’s the real story on our current career paths. There’S no feasible way to chase the priorities I just outlined, or stick to our life mission of helping the most number of people possible. It’S time for a risk for a lot of reasons, mostly because we’re young enough to rebound if we fail, because those who we want to help are worth it, because our future employees and their families are worth it and honestly, because her sanity depends on it.

We can’t be employees anymore, at least not in the traditional sense. We just can’t breathe so in our new jobs. For a few months, every year, Jenny now will be flying in a research aircraft gathering storm data to help millions of people evacuate and prepare. In times of natural disaster, but more on that someday soon with the rest of our time, we’ll be trying to build this woodworking business that, hopefully one day provides hundreds of jobs to Americans who know the value of hard work.

Who want to see the smiling faces of a family sitting around a table that they built? Who don’t need to take out giant loans to learn enough to make a living and who will make a ton of money with which we can try to make the world a better place for everyone? We’Re so grateful for our experiences here in the great white north and at our first job. It’S been an amazing testing grounds to prepare us to do this at scale.

The people have been great too, but it’s time for us to go, and projects like this have come along the way to remind us that, with the right priorities and plenty of discipline and lots of hard work, we can have our cake and eat it too, or Whiskey or I guess airplane, if you’re thinking big picture, but you get the point. So that’s our story, that’s our next chapter of life. I know we’ve talked about it quite a bit, but that’s what’s going on with us.

That’S why we’re moving? That’S? Why we’re trying to learn sales is because everything that we want to do in life becomes unlocked by this woodworking business succeeding. I appreciate all of you for coming along for the ride and hitting that subscribe button if you’re new – and this is the first time you’re reading a article of ours – sorry, you kind of caught us in our feelings, but this is where we’re at in life.

Right now, and if this sounds exciting or intriguing, we hope that you’ll hit that subscribe button and join us alright. So the price breakdown on this whiskey gift box right up front. We did not charge enough on this project. Originally I wasn’t going to do finger joints on the corners. I was just going to do, but joist with nails and glue. Then I just decided you know what hey we’re going to get this box joint jig eventually like this is a good project as any.

At this point, we had stopped taking more orders, so our free time was more plentiful and I I’m doing a lot of rationalization, but the bottom line is we didn’t charge enough? So if you use our normal pricing structure for materials, it was about three board feet of walnut, which is about $ 24 in my area and then miscellaneous glue and stuff. Like that five bucks, when you counter in the labor at $ 30 an hour, this box took six hours to put together, which is ridiculous.

All right now I counted time of assembling the box joint jig and getting it all set up and dialed in so now that it’s set, I don’t think it’ll take near six hours. This box is probably a two or three hour job. Now, if I were to do it again, so the total quote should have been $ 24 plus five dollars, miscellaneous expenses for materials and then $ 90. So what are we looking at there? So we’re looking at a total of 119 dollars just for labor and materials multiply that times 1.

4 to get our 40 % markup and we’re looking at a hundred and sixty six dollars. Yeah but probably would have shot for 175. Probably would have taken anything around 150 or over that, but in all honesty we only charged a hundred dollars back. When I thought this box was going to be a bunch of butt joints. I yeah. I just thought that that would have been a great price and it would have been, but because we use the Box joints and everything else, it really slowed us down.

I still think we could have gotten this under two hours. If I wasn’t doing the Box joints, especially if I already had some walnut that was milled up, I didn’t realize how dull my planer blades were, after the big rolling sliding barn door that we have just done before this. So I could have saved time on milling. It could have saved time on the box joints if I already had the jig set up so anyway.

All those reasons aside, we lost money on this project and that’s okay. I learned from it. I there’s a lot of really good things that we learned. We optimized a few things with the Box joint jig. We understood that hey, we need to change our planer blades after we do a really big job with really hard plywood. We learned that so, even though we’ve lost money, it’s still a really good experience for us.

Overall – and we would definitely take this job again – but we’d probably price it higher at like 150 175 – something like that yeah, that’s pretty much the breakdown on this one. Let me know what you think. I thought it turned out. Really nice theyed it’s by no means fine craftsmanship. He kind of wanted the client wanted it pretty rustic. You know it’s a whiskey box. It’S not supposed to be some like ornate, beautiful, like gold, inlay sort of like gift box.

This was just a hey there’s. Some shredded paper in here that’s pretty cool. Let’S make it rustic and it’ll set up on a shelf and yeah it’s a really cool project so anyway, other than that, thanks for reading the article please hit the like button. If you thought this was valuable, really helps us grow and share this information with more people who can help get their businesses off the ground. So thanks so much for the help, and thanks for sticking around

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