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Wellness blogger claims: THIS turned her Hashimotos around | Ep61

Gundry podcast, you know you eat right, you make healthy choices and you still feel lousy. You’re, not alone. Not long ago, my guest Gina Hill suffered from migraine cystic acne, joint pain, fibromyalgia, Hashimoto’s, thyroiditis, pulsatile, tinnitus chronic fatigue and depression all while eating. What she thought was a healthy diet, but when Gina, who is actually a pharmacy, technician learned how to cut lectins from her diet, she was actually able to turn things around.

You know, as a result of all this, she created leptin free creations by Gina, a website and an Instagram account with tasty lectin free recipes and has even launched a lectin free revolution in her own community in a warrant in Virginia today. We’ll discuss what it takes to go: leptin, free and how to eat right without feeling deprived. I think that’s a really big issue for everyone. Embarking on this, so Gina welcome to the program and happy fiftieth birthday.

Thank you, dr. Gundry, it’s wonderful to be here. I just want to say: oh you, a debt of gratitude for everything that the plant paradox has done for me in my life. Well, it’s thank you so much! That’s actually why I do this and you actually flew out here to to share your experience with us, and I can’t thank you enough, and I can’t thank you enough for all you’re doing not only in your community but around the world with your website and your Instagram account because you’re you’re really trying to help people make this work.

I am I’m fantastically fascinated by this lectin free lifestyle and I enjoy the blogging good mm-hmm I mean. Were you a blogger before all this? No, no! It’s over. You said. Oh, my gosh there’s something to all this. What I got ta tell people I did and it just went okay, so you felt awful and we off-camera. Unlike your experience – and I know this was going on for 40 odd years. Yes, can you kind of walk back and give us a little scenario? What was happening? Yes, okay, so as a child growing up in Ohio, I had cornfields all around me and we had access to that for our meals and then as a family of eight.

On a meager income, we also had a lot of beans, non-pressure cooked beans with the corn and corn, bread. That was a main staple, so I did suffer from migraines as a child. I can remember being in bed for two to three days at a time with the migraine as a 10 or 11 year old and then came the chronic strep throat and sinus infections and ear infections. And of course the antibiotics were frequent as a child.

And then I and you had your tonsils out right yeah. So by the time I was 16 years old, I had such a chronic infection. The infection had went so far back in my throat, not only my tonsils, but a great deal of tissue removed behind my tonsils down into my throat as well. So that was at about the age of 16 and then the acne came afterwards mmm and I dealt with that until I was like done free now. Let me ask you: let me go back, what’s it like so you’re having migraines as a tenure, does anybody say? Oh, come on you’re a ten year old girl, whoa yeah boy, you’re, a drama queen.

What’s the you don’t have migraines, do people actually take you seriously or was that come on get out of bed? Let’s go, they did they took me seriously. They. I was actually told that the it is genetic that it was a genetic issue, my aunts and uncles, and my dad all had the headaches. So it was definitely a genetic issue, told ya, okay. Well, that’s good. At least somebody gave me a break okay, all right.

So then you so your tonsils are out, and you got lots of antibiotics with that and then the acne starts yes, and what what do people tell you about the acne? Oh, it was just hormonal or it’s the junk food that you were eating, but I didn’t eat a lot of junk food and but it was just something that I couldn’t find a solution to and they wanted to put you on a medication. Not at that point – and I was earlier and then I guess by my early 30s, I had come in contact with a tick.

I guess and I got Rocky Mountain spotted fever mm-hmm. It was devastating for me and I got fed more antibiotics and then along came the fibromyalgia. The migraines intensified a lot of face pain and ocular pain as well. It was very difficult to live in that state. It was probably one of the worst times of my life to live with the symptoms of the Rocky Mountain spotted fever. Oh, are you still in Ohio at this point or now we’re a military family.

My husband is a retired Marine, so the we lived in North Carolina, okay, where the presence of the Rocky Mountain spotted fever tic is large, there mm-hmm and so you’re getting lots of antibiotics for that, and are you actually working during all this? I was in school to be a dental assistant and I made it through the program dealing with the pain as well, and I ended up not doing anything with it, because I was just too sick and then from there.

I ended up with not too long after that the thyroid pain started, so I did feel this not in the tightness in my thyroid, and I just chose not to do anything about it. At that point, I just tried to ignore those. I really didn’t know what it was and did you, as you know, your doctor about all this or you’re. Just I’m not going to mention it. I got enough worries now I didn’t I didn’t mention it at all.

I just knew that it was a problem. It was a new issue and then by my late 30s, I had gotten the flu and was fed more antibiotics for the flu. Yes, yes, that works. Well, it destroyed me. This is when the mucus started. This is when it would became a real problem. For me, the mucus was the worst. I had severe post nasal drip when I slept it kept me awake. I was having to blow my nose frequently and I was clearing my throat and my chest when I consumed now that I know what it was lectins yeah.

So when I would consume my migraine, diet, the mucus would fill up in my lungs and I was having a hard time breathing and I was I was so sensitive to it all and it was um. It was very. It was not pleasant to be around me. Yeah we’re people telling you well, these are just allergies, a fever or it’s pollen things. Yes, you live in North Carolina, yes, yeah. I want to give you things for this. I had went to a pulmonologist, yes and they did testing, which I passed all of them.

They gave me uh no nasal spray and an inhaler that no one yeah okay, so the mucus formation stayed with me all the way from my late 30s. So when I went lectins free, it actually had gotten worse. But at that time, when mucus started, the doctor gave me prilosec, ah great razaw, purple pill, so we all know what that is. So by the time I had gotten the medication. The mucus problems had turned into really a severe burning and my sinuses.

So in my throat what had become raw – and my just – I never had a moment where my lungs felt clear, and so I did I was put on the prilosec and then by my early 40s. I had so much of the mucus formation that it was starting to affect my eustachian tube. So I was hearing my pulse and they call that pulsatile tinnitus, and that was just another issue, so they just kept compounding from there and then what happened or isn’t that enough.

Shortly after that, the pain in my throat had gotten so painful that I did go to the doctor. I’d never been to an endocrinologist before so I didn’t understand what was going on. They did a cat scan of my thyroid and told me I had Hashimoto’s. I had never heard of that before I didn’t understand what it was and that I was hypothyroid as well. I was given synthroid and which I ended up later, changing myself to armor.

I didn’t like the side effects of the sun, throwing and also at that visit with the endocrinologist. They discovered a nodule, and I didn’t know what that was either. It was in the right side of my thyroid. They kept a close eye on it and it grew at a fast rate by 2013, a head started, causing compression on my esophagus, and I was having a hard time breathing at night. Then what happened? I had a fire attack to me and partial partial.

I react to me and the Isthmus removed as well and then almost immediately the growth started in the left side. Aha, so I’m yet to do a follow-up since being lectin free to see how that knot was doing so I’ll. Let you know okay yeah, so I mean this is this: is you know you’re an unmitigated disaster, yes, and your your eating during all this time really hasn’t changed your eating? What you think is healthy, did anybody, or did you say gee? Could it be the food that I’m eating? No, nobody looked at food.

Nobody looked at me as a whole. No and then so. How did you find the plant paradox um? Actually, my husband had seen a commercial first and he’s very familiar with my illness. Isn’t he came home to show me the article and he couldn’t find it yeah, so he’s very disappointed that he couldn’t show me, but I found it the next day it was a banner across the YouTube. Ah, is this the food that is hurting you and then the smashed tomato that we’re all familiar with, and I played the article and played it again and played it again and ordered the book and it came to the house and I did not get off the Couch for two days, while I read that book nion and did light bulbs start going on, it went off when I knew it was the answer for me.

Yes, so alright, so you think you found the answer and you go. Oh my gosh. That’s that’s me in there there’s people just like me and did you go cold turkey, lectin, free or or what’d? You do. I went cold turkey and I did not have a problem with it at all. I came up with a plan. I knew that I had to open those pantry doors and I had three bags one for trash one for giveaway to my neighbor and if one for return it to the grocery store and see if I can get my money back – oh wow, okay, so that was My plan, it was a lot yeah.

It was a major part of my diet. That’s what I ate was grain and beans right, Ezekiel, bread, oh yeah, Zeki, Oh bread; yes, a shoe, cashew, nuts, yeah cashew cheese’s; yes, yes, zekiel, bread, it’s interesting people and I you know. I try to document this in all my books with research studies that have been done, but sprouted grains are actually higher in lectin content than unspread grains and one of the interesting things is plant doesn’t want its babies to be eaten, which seems obvious, but none of Us think about that and the newborn baby, the little sprouted grain is actually at its most vulnerable and so the plant.

Actually, the baby produces more lectins at that point. To dissuade the animal from eating, and actually just as inside alfalfa sprouts, are some of the most toxic foods that you can eat because of their incredibly high lectin content. So sorry about that yeah I was having it every day: yeah yeah with peanut butter. Oh yes, yeah, and this is all healthy, parvo healthy. Hopefully, for you and you’re going.

I am doing everything right and you know I am the most miserable human being. I know I was I just I got to the point by the time I was 47. I just didn’t want to be around anymore, just questioning why I wanted to be here so at that point about right before I found the plant paradox, I was 47 and I had visited many doctors. I was seeing a pulmonologist right, the orthopedic for the pain and my knee and my hips had gotten so bad yeah.

We didn’t talk about that. So now, you’ve got hip and knee plate pain, yes yeah. So I was dealing with that. I didn’t think I was too old yeah, I didn’t look it, but I know people saying oh well, you’re just getting old. Ah they did, but I didn’t want to accept it. I knew there was another option for me. So the Nick no knee pain, the Payne visiting the orthopedic, the pulmonologist still for the phlegm yeah, the endocrinologist again right before I went plant paradox and they did another endoscopy and that’s when they found a stomach, polyp yeah.

I have that one, a single stomach polyp. So that kind of scared me a little bit I’ve seen a Rheumatologist, so I got an official diagnosis of fibromyalgia and prescription for more medication. I think the gabapentin yeah yeah, I didn’t what the gabapentin do for you or it made me very dizzy and nauseous. I just wanted to lay around. I didn’t like that. I think I took that twice and I said this isn’t for me.

I have to find another option, so what okay, so you might cold turkey, and so what happened? What is what’s the first thing, you know great things, no more mucus. How fast did that happen immediately? Yeah, I’m extremely lectin sensitive. I can smell a white glass of wine and I have mucus formation neat. Yes, yes, I can detect when the restaurant is lying. To me immediately, I know that that’s not olive oil, the mucus formation happens and so right away, no mucus.

It didn’t have to blow my nose. I wasn’t going through a box of tissues a week. Wasn’t clearing my throat, which allowed my throat to heal so no mucus, wonderful, I could sleep at night. I wasn’t having post nasal drip within three days. Guess what no more headache amazing! So not just the headache when you deal with fibromyalgia headaches, it can be very ocular and the face pain that I was having so into my cheek bones and my sinuses.

All of that that I was dealing with within three days was gone now. This has got to be a placebo effect. You, you read a book that says everything’s going to be fine. If you stop eating these things and lo and behold, everything was fine, it was. It did exactly what you said. It was going to do so so and but you’ve obviously tested on that on yourself. So when a mischief food enters your mouth, maybe at a restaurant, for instance your you can, you know instantly instantly instantly, yes and so you’re, not you’re.

Sure you’re not crazy, know that you, this isn’t you’re making this up, I’m not crazy. I’ve even tested it and my husband will vouch to be in a restaurant and then call the waiter over and say I need to know if this is not olive oil. Yes, it’s olive oil ma’am, it is all of us. I need you to check on the bottle and he comes back and he says no, it does say it’s a blend to blend of olive oil and canola oil.

My body detects that it’s it’s great, I’m glad. I have this built-in system now you’re. Yes, now I’m glad it’s it’s very beneficial. I think everybody should eat those lectin free lifestyle. Well, I think that’s a really that’s a really good point and maybe a little stop for a second and talk about that. A couple years ago and the plant paradox came out, I was lecturing at Harvard actually nerve health and brain health, and one of a distinguished professor said well you’re, saying that everybody should you know he looked in free, and I said yes, that’s correct.

He said well, what’s what’s wrong, with the advice that everything should be in moderation and isn’t that a better argument – and I said well, I have nothing wrong with that. If you want moderate arthritis, moderate heart disease, moderate dementia, great – and I said – but do you really want? You know moderate arthritis and heart disease, of course not now and I think what’s what’s really interesting you’re.

Obviously, what I described is a canary yes and the canary in the coal mine. Yes, and you know, bless you for being a canary. My Canaries have taught me most everything I know about all this. Yes, so you guys react to these things lectins instantaneously, so you feel the things that I and now others have suggested are going on in all of us, but we just unfortunately, don’t feel them the way you do and we can use the word clairvoyant.

I don’t think that’s right, but you you, you feel these things. I call it hypersensitive yeah yeah yeah. I think that’s a that’s a great way yeah and I think what what you guys have taught me is particularly now with really modern blood tests. Looking at leaky gut looking at inflammation looking at what’s happening in the brain on arteries, we can see that when we take lectins away from people that we can, even if they don’t feel the difference, most people do, but even if they don’t feel it, we can See it on a blood test I’ll, give you a quick example.

Yesterday we I saw a woman actually enter in her late 60s, who have had Hashimoto’s thyroiditis. She doesn’t anymore and we do this test called a pulse test and I have no relationship with them. Pu LS that really looks at markers for your chance of a heart attack in the next five years, and one of the markers I’ve written about is called il 16 and I all 16 is an autoimmune attack on the inside of our blood vessels and I’ve.

Given two papers that I suggest that it’s lectins that caused this and when lectins are taken out of the diet, we see il 16 drop dramatically, and so this woman were looking at her pulse test and her score for having a heart attack. The next five years drops in half and we compare her first one with this one in her il 16 drop dramatically, and I said, look at that you’re, you know your risk of having a heart attack went from remarkably high six months later.

You now have minimal risk of a heart attack. Did you you know, and you didn’t feel the fact that your risk for a heart attack went down that wasn’t evident, but we can see it on a blood test. So bless you, for you, know, teaching all of us number one, but you’re, not crazy, and that you’re just you know, you’re, really good you’re a Geiger counter. Okay! So that’s so so you okay! So now all of a sudden, so your acne clears yes.

So after three days the headache cleared and then a week that gave my throat enough time to heal, I didn’t have the raw throat anymore, so that was a bonus for me to not have to deal with that soreness and gosh. I remember the day. Three months later, this is so exciting I’ll, never forget this day I went to clipped my nails and I had a wonderful, beautiful line of demarcation across my fingernails, and I got to looking what would kind of confuse me at first.

I had never seen anything like this before I could see the dead tissue up front and the new healthy, shiny tissue in the back, and so they looked down to look at my toes, and I saw the same thing on my toes. That’s when I knew my gut was healing and my microbiome was thriving, so I ran downstairs to tell my husband look, look, look. This is barking. I’r do I going to do this. There rest of my life – and I was so excited to see that that was healing.

That was proof for me. It was he excited about. He is so excited. Yes, he’s been very supportive of me always especially with the plant paradox. I couldn’t have done this without him. Actually, he sees the difference, especially when, at the point of being lectin free after the thyroid supplementation, I think I added about six months and to being lectin free. I could just still feel that pain in my throat and I knew I needed some thyroid supplementation, so I had implemented some supplements and then after I did that really the depression lifted to have the the support that I needed for thyroid and he was excited to See that change in me the depression, a little more friendlier and just all around a better person to be around, so it really affects you when you’re sick, it’s hard.

What you can put people through well and pain is one of the most depressing things. There is particularly if you don’t see a light at the end of the tunnel, all right, so you you see the difference we talked before off-camera. You know. One of my favorite teachings from Hippocrates was was about this green life force energy, yes, and you obviously as hokey as it sounds, have experienced this green life force energy, yes, so fascinating.

To feel how your body can feel when you remove the external forces that are causing the damage to your body, to have that energy to feel so powerful and I felt powerful and I blogged about my power and I’ll. Never forget the day that I wanted. A bicycle: now I have energy. Let’s go do this, so we got a bicycle and I posted about that too. So yeah because you didn’t want to get on a bicycle because you didn’t have any energy get up and go yeah yeah, so yeah the green, my force, energy was with me and I loved it yeah.

You know it sounds hokey and I you know, even as I was writing about it in the plant paradox. I said boy. This is really hokey, it’s so touchy-feely California, but you know Hippocrates. Actually, who was the father of Medicine, and he I learned from him that all disease begins in the gut and all disease ends in the gut. But again I think it’s worth mentioning for people who haven’t heard this or having read the book.

Hippocrates said that all creatures have this intrinsic desire ability for perfect health, that’s part of our nature and he called it. The green lifeforce energy, that’s the translation from Greek, and he felt that there were external forces that were preventing this expression of green lifeforce energy and that a physician was supposed to find what those external forces were and remove them. And once those forces were removed that the body, the green lifeforce energy would heal, you know the body itself, and so a physician was just supposed to be a detective, and I think if there’s one thing that I’ve taken heart thanks to people like you is I’m Just a detective and you and everybody who’s listening to us – has the power to heal themselves.

Once we get these little mischief makers away from yes, those invaders all right, so you start a blog to tell everybody hey guys. You know this actually works. I was just posting some food and before I knew it, I was an inspiration to others and they were telling me you know you make this so much easier, you’re so inspiring. Thank you for all of your articles, and everybody knows I like to include music with my little stories, and so I just make it fun and I don’t ever claim to be the best cook, but I really I love everyone.

Everyone knows that about me and just try to inspire others to stick with this, because it really is life-changing. Are you a musician or you just like music? No, I just like music. I think when I’m in the cook and cook in the kitchen cooking for a long period of time, music or a doctor, gunnery podcast helps pass the time. So no and I like to make my articles fun, so I always include the music. Yes, so what are you favorite? Lectin free recipes? You got Annie.

I do. I think one of my favorites is one of your favorites. So yes, the mango green mango and pear salad, oh yeah yeah, the cabbage, it’s wonderful! I love that one and so simple and basic and in the beginning, is the the raw mushroom soup. Oh yeah. Yes, I love that one and one that I created myself you’ll have to try. This penny you’ll have to make those. I got ta Megan, I’m going to make it. I created a recipe she’s.

My prep chef is that right from the heart defense product, the Gundry MD heart defense product is wonderful to bake with. So I made some Gundry MD heart defense bars, they’re delicious. It’s on my website: alright, lectin, free creations, calm! Yes, and have you instagrammed about that as well? Okay, so we can find any other spot? Yes, okay! Yes, all right, very good good, so you work at a health food store.

Now I do I work at the natural marketplace in Warrington Virginia, it’s a wonderful magical, store, owned and operated by Shelley Ross for the last thirty years. Yes, we’re a wonderful, organic health, food store with clean supplements and then organic deli, upstairs on a wonderful staff and you actually have a lectin free area. That’s correct, Shelley is amazing and was very open and receptive to my idea.

When I came to her, she was already familiar with dr. Gundry and the plant paradox. I think she was using your products. Oh yes, so I told her my idea what I wanted to do and of course she gave me a thumbs up. Let’s do it right away and I had to move some things around, make room for the lectin free groceries and I worked with our administrative staff. She did a wonderful job at creating lectin free stickers to put on the shelf tags and ordered the books was able to keep them in the store and work with the customers when they came in.

I worked personally with individuals. We have a lot of sick people. More to Warrenton, with all of the same issues that I have so I’m very, very familiar with them all. So, of course, anybody with those issues – and there was a lot of them – I was able to direct them towards the plant. Paradox show them the groceries and so good somebody who’s, not Warrenton Virginia, who had wants to get some lectin free products into their health.

Food store, or even their grocery store, how? How would they go about it? How did you do this? Oh definitely. Every store has a grocery buyer. I would contact that grocery buyer directly and take your yes list with you. Maybe even take the plant paradox book with you and tell them that this is just. This is a worldwide movement. It’s not just for me personally. There are millions of people with success.

Stories live in the plant, paradox lifestyle and I just request them and they they’re willing to work with you to bring in the compliant groceries, and I would also I’ve already done this. I’r talking with thrive market to please put a lectin free tab in your search engine, good for you. Yes, so everybody out there contact thrive, market yeah and you bring up an interesting point. This is not conjecture.

There are millions of people who have the look who followed this, so this is not little. This is not. You know. A little Gina in Warrington Virginia now are the person who is walking into a grocery store in Des Moines Iowa now this is this is a huge movement and good for you for, fortunately, thank you, alright, okay, you, I know you’ve done this, but people write you Or question you: how do you start implementing this deaf? Can somebody do this without having me for trash cans and stuff? Yes, but it’s very important to read the book as a whole so that you can understand why you want to do this? If you don’t read the book you’re going to be asking food bloggers, what can’t I have in phase one? Well, did you get the book, so it’s very important to read the book in its entirety to get your.

Why and then, once you have your, why it’s easier to stay with program and then also to really it helps to blog about it to journal about it, so get your journal and take photographs so take photographs of the things that you’re hoping that’ll change. I wish I had done that, for instance, my eyebrows, I people with Hashimoto’s I’m going to seeing the third outer part of their eyebrow, and I have that it came back.

So I had a lot of thinness in my scalp and that is starting to grow back as well. Now, at my ferritin level is at a normal range, I would have taken better photographs of my skin the before a before and after so and yeah. You have gorgeous skin and you’re, trying to tell me that this was not you of a few years ago. No, absolutely not. I had deep creases on both sides of my cheeks really that ran several inches and the the age spots.

A lot of the age spots are gone now. Age spots go away, yeah, you’re, actually, D, aging, that’s right! Yes, come on. I have been told yes, and I mean you literally had cystic acne. Yes, so I’m dealing with the scarring I’m using a derma roller right now and some vitamin C repair serum. I mainly had it in my chin area. It didn’t affect me in my cheeks, but I’m dealing with some scarring. Yes, mm-hmm great, I mean you’re, like you know, like dr.

Kerry walls who was basically was in a wheelchair, as a physician, doing all the right things and on multiple medications for MS and told well, you know you have progressive. Ms, and you know this. Is your life and now, of course she can ride a bicycle and it’s by eating. You know nine cups of vegetables a day and I’ve convinced her that those vegetables shouldn’t have lectins and them, and I think she – and I agree about that but yeah.

This is your living example that there are foods that are killing you, or at least making your life miserable and removing those foods gives you a whole new life. Yes, yes, you follow whether lectin Free People for inspiration. I do I love them. You want to mention. Yes, first, everybody is wonderful, they all have wonderful recipes. I think the the some of my favorites our course are known as Stewart plant.

Paradox farmer, no, no yeah! Yes, wonderful! I can’t wait until she decides to make a farmhouse cookbook. I love her recipe she’s. I used to inspire her in the beginning. Now she inspires me. That’s great yeah we’ve become pretty good friends, Instagram friends and made a couple phone calls from Canada to Canada and then of course, Ralph and Steve. The plant paradox boys or my ex Inc, always enjoined seen their travel photos and, of course, then lectin free mama, of course, wonderful website, with tips for beginners great recipes that are simple and easy.

I followed her from the beginning. I enjoy making many of her meals and then, of course, I’m locked in free gourmet, Christine look what she’s done with all of that sourdough bread that she’s got going on over there. No, I can’t wait to get into that. When I get back home right, yeah yeah, you know the community obviously keeps growing and growing yes, and you know this is this: is a movement and it it’s real and the wonderful thing you know if I, if I look back it’s like all of you guys Who have embraced this? I give you guys so much credit for okay, I’m I’m not going to keep this for myself Island, I’m going to you know, help others and obviously that’s why I changed my career to do this cuz.

You know think about all these sites. Now that all the people you’re helping and that this is something that people can do and yeah take some work. But then I tell people if you’re going to hate me for two weeks and then you’re going to probably start liking me, but it does take some work and it takes for you. It was a leap of faith. Oh it’s like okay. You know everything’s out, I’m going to do this, but the neat thing, particularly for you, you know three days, your mucus is gone.

Yes, what’s with that? Yes, I wrote about a guy who helped his wife, it’s actually in the plant paradox. She had rheumatoid arthritis and, after her first pregnancy and he’s put on these drugs right, and she wanted to have another baby and knew there’s no way she was going to bring a baby into this world. While on these immunosuppressive medications, we work with her. Her husband was credibly supported and a very vigorous Bureau guy and he says: okay, I’m all-in we’re going to we’re going to eat the exact same way saw them after six months and she you know I’ve written about her.

She just had another beautiful baby and it was never flared, but he comes in after with the first visit and he says: hey Doc, you know, you know, I’m I’ve lost 15 pounds I didn’t need to, but you know I’m so buff now, but I got ta. Tell you: I’ve had chronic sinus congestion, all my life and my sinuses ablated and in taken antibiotics, and that was just me. He says I got ta tell you, you know you should tell people your sinuses will clear up nice and he said no.

No, no. You should really tell them the sinuses clear up. I said yes, you’re you’re right yeah, you know that’s your sinuses will clear up. Yes, yes, I do, however, think that I’m one of those, your Canaries, that shouldn’t have sheep or goat cheese as well. I’r glad you brought that up now there are. We now have these really cool testing for dairy sensitivity, among other things, and there are a subset of my patients who react to casein a1.

They react, casing a2 and they react away and just throw it out. You’re, probably one of the reactors and don’t there’s no human need for cheese. As you know, there’s there was an interesting book years ago. Women there’s these really cool opioid, like compounds in cheese that go right, particularly to women’s brains and go happy-happy happy-happy, and so there is an addictive quality to cheese. Just like there is an addictive quality to her head because of the same.

It’s called morphine’s, kco morphine’s, but yeah. So just give cheese. The booth, it’s okay, it’s okay! Yes, okay! We have got to wrap it up, but in the meantime you have some questions. For me, I do all right, let’s hear it all right, so it turns out that I’m homozygous for the MTHFR gene mutation or variation, the mother-effer gene. Yes, it is. Does that mean that I am or can be more liked insensitive than somebody that’s heterozygous or non carrier? You know I a lot of people particularly who write in this area want to kind of blame everything.

That’s ever happened to them, whether it’s depression, anxiety, addiction on the fact that they’re, either homozygous or even heterozygous for the MTHFR mutation. There is some interesting evidence that if you look at family histories of these mutations, particularly for the double mutations that there is an increased anxiety, depression, ADHD, bipolar schizophrenia and drug abuse and alcohol – what’s cool about this – is you can fix this with methyl b12 methylcobalamin and Methylfolate and one of the things I keep telling people you got to get the sublingual form of methyl cobalamin methyl b12 okay, so many people with this mutation also lack, what’s called intrinsic factor e.

That allows you to absorb b12 from your intestines. If you put it some way, well, it’ll bypass it and I measure b12 levels and every human being every three to six months, and I know exactly who are the ones who are putting it under the tongue. I know exactly who are chewing it or sucking on it. I know exactly who’s swallowing it and when we actually make them put it under their tongue and their levels come on.

Thank you for telling me that, because I chew on it, don’t you wonder: you’re, okay it’ll actually make a difference. Okay, yeah! We can see it it’s fascinating, so my dad died at 49 of heart disease. So once I carry both genes, the MTHFR, I imagined he had the one that leaves you susceptible to heart: disease, yeah. But again it’s fixable good news yeah. This is fixable problem, yes, okay. My next question is when how have a living a lectin free lifestyle affect the stomach polyp, so we’ve had actually a number of people with not only stomach Pollock’s but gallbladder polyps and they knock on wood, have resolved with going left and free.

Don’t have a time period for it. We see most people with polyps totally different subject, have very high insulin levels and you may have never had your fasting insulin level measured, but insulin is one of the biggest drivers to polyp formation, particularly in the colon or in the stomach. So, let’s see what happens you? Don’t you don’t have to go? Have your stomach, the polyp removed? You should because of the potential for a polyp to have precancerous changes.

You should at least reading this and maybe even have a biopsy of it, but we’re not dispensing medical advice on this program right. Okay, all right! What supplements would you recommend to help me with the only issue I still have left, so I have a little bit of muscle, cramping and my calves and my laugh feet. Mm-Hmm and muscle recovery issues and I’ve tried doing the magnesium and potassium the branched-chain amino acids.

Mm-Hmm and have you even use the magnesium oil spray? Yes, okay, and that doesn’t help you yeah most people who are getting muscle cramps who go on our program are doing it because they’re, eliminating simple sugars and one of the interesting things is. We store sugar in our muscles in the form of glycogen and when we eliminate sugars from our diet, which the plain paradox does we use up all the glycogen and our muscles and the glycogen is stored with a water molecule and it’s stored with magnesium and with Potassium and so those actually leave with the glycogen, and so when somebody calls me or one of my patients says.

Oh my gosh, I got the worst cramps in my legs, you know at night and it’s waking me up and I’ll go. This is great news. You are following the program and they look at me like what do you mean? You know I’m having cramps, I said yeah. They were actually eliminating sugar from your diet. One thing I think about is you can? Actually you don’t have a weight problem? You can actually add more resistance.

Starches have some more millet, has some more sorghum and see. If that helps you, and even particularly into your evening meal yeah see what happens. You know all right. Let me know. Thank you all right. Well, listen! I can’t thank you enough for coming all this way and is it and thank you for everything. You’re doing people need to know, and particularly you know, I get on my horse about this. Women need to know that the you guys aren’t crazy.

These are real things and you’ve got to keep asking for. Why is this happening to me and you’ve been through the gamut of all these specialists, and I know from personal experience. No one ever asked you about what are you eating yeah and so you, you got ta find someone who will listen to you and if nobody listened to, you then go to your Instagram, go to your website and you know go to all the other sites and We’re all in this together and thank you and on all your other fellow bloggers for doing all this bigger things to come exactly yeah yeah.

This is truly a movement. Yes, it is a movement yeah. It has to come. You know it has to come from the ground level the government’s not going to help us the insurance company’s not going to help us medical schools, we’re not going to help us, and certainly the drug companies are not going to help us so yeah good. For you. Thank you right. So that’s it. I hope you enjoyed this and really go. Go, find her Instagram account.

What’s the website again lectin free creation.Com and on instagram i’m at lectin free creations, all right, you heard it check her out check out all our other great bloggers, and I will see you next week on the dr. Gentry. Podcast see you thanks. You

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Online Marketing

Sales Funnel Success: Basics Of Sales Funnels Explained By Jeff Walkner (Business & Marketing Books)

What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.

What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.

For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.

You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.

Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.

If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.

To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.

Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.

Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.

Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.

The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.

There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.

They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.

Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.

They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.

And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.

They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.

They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.

And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.

Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.

They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.

What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.

Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.

Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.

This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.

That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.

Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.

For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.

This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.

Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.

Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.

This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.

This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.

And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.

This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.

Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.

Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.

To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.

That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.

L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.

Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.

The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.

Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.

We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.

The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.

What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.

What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.

The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.

One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.

Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.

And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.

The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.

Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.

You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.

Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.

Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.

This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.

In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.

We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.

This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.

This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.

What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.

This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.

Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.

Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.

Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.

That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.

A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.

This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.

This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.

First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.

What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.

Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.

A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.

Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.

Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.

You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.

This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.

And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.

All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.

Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.

Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.

This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.

Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.

And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.

This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.

Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.

Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.

Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.

To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.

Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.

And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.

Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.

To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.

If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.

Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.

Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.

There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.

All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.

There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.

Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.

And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.

The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.

What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.

Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.

They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.

Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.

Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )