I denne article skal jeg tale om fire tip der hjælper, dig med at øge, det engagement, med dine e-mails, og hjælpe, dig med at se de åbne satser stige eksponentielt op til halvtredsindstyve procent, så hvis. I hænger fast efter denne article hopper vi, lige ind og forklar, hvordan vi, gør det [ Musik ] [ Musik ], velkommen, tilbage, fyre, dette, er, bedre, Kel, passiv, automatisering, på, denne kanal vi tale om alle, ting tilknyttet markedsføring, af, passiv, indkomst, e-mail-marketing, hvordan man, bruger automatiserede, Systemer til hjælp øg, din, effektivitet, og få, mere tid til at gøre for at elske så hvad vi går at gøre, virkelig hurtigt, jeg, skal tale om fire tip men, før vi, gør det hvis du gør mig en fordel ved at abonnere, på dette, kanal, og, NFL, Anmeldelse kunne se hver gang jeg sender en article og så kan du se, det og kommentere og interagerer og jeg elsker at svare, på hver, kommentar, jeg, vil, sætte, pris, på, dig fyre, følger, med, også hvis du ville, slå den lignende knap hvis du finder, denne værdifuld Det lader YouTube og mig selv ved at det er denne type indhold du vil.
Se men lad os hoppe lige. I den første ting jeg gør med, din e-mail-liste igen for dem der måske ikke være bekendt hvis du ikke har en liste så har du ikke en virksomhed og så, som så snart du kan, vil du starte indsamling af e-mails, kan du gøre, det, ved, hjælp, af, Forskellige softwares som klik tragt klik tragt, kan du tilbyde folk et gratis gratis produkt eller gratis e-bog eller en gratis article til gengæld for deres e-mail jeg, vil, give noget af værdi for dem.
I bytte for deres e-mail, som du har, deres e-mail du kan, fortsæt med. At markedsføre, dem, fortæl, dem, mere om, dig uddanne dem, give dem nogle flere oplysninger så du vil altid pleje og øge, din, liste så en ting er virkelig vigtigt samt at øge; din, e-mail, åbne, satser, når du sender, en e-mail er en slags kuration af den liste Så en ting jeg gør skal jeg vise dig lige her dette er mail, eller lys jeg bruger fire eller, fem forskellige e-mail-automatiseringssystemer mailer det er en af dem de har denne ene funktion hvis jeg klikker på abonnenter og derefter, rydde op.
I en handling det viser, dig dem der har været på din liste. I mere end seks måneder, og, åbnede, ingen e-mails, som du sagde, okay, nu grunden til at jeg, vil, rydde op. I Mayan er aktiv og jeg vil faktisk, slette dem fra, min liste, er, jo større din Chris din liste vokser når du sender, ud, e-mails, hvis du sender, tusind e-mails, og hundrede, mennesker, åbner, dem, det, er kun, 10 % og derfor er chancerne for din e-mail gemmer, Sig som spam stiger, som din, åbne sats falder så du altid, vil sørge for at du rydder, op dem der faktisk ikke åbner, din e-mails, og så, vil jeg, bare slå, afmeld, lige nu er du sikker på at du vil være nødt til at afmelde, ni, og, Aktiv så jeg er afmeldt Jeg er så nu de er, væk fra, min liste det vil tage et minut og siden skal opdateres men, det, er, virkelig, vigtigt, jeg har over 13.
000 mennesker på min e-mail-liste jeg har haft gange gange over 25 men, jeg holder, slette, og Rydde op, I listen bare for at sikre mig at mine, åbne satser vil, være god nu den næste ting jeg gør hvad jeg vil gøre på min webserverwebside det kaldes call to share og jeg har artikler der er, mere specifikke for en religiøs genre, hvad jeg vil Gøre er jeg vil se hvilke artikler jeg poster som, er klarer sig organisk, og, sådan, som jeg, vil, indsende, det, på, Facebook, ret og, så, kan jeg se forlovelsen her, I højre side, og hvis, jeg ser en artikel der har større engagement, hvad, jeg, vil Sørg for At gøre er at jeg, har det, artikel, være, overskriften, på, min e-mail, nyhedsbrevskampagne, så, som et eksempel, her er nogle af mine, kampagner, så, det, står, nyhedspræsident, Nelson siger, mere templer kommer snart, og, kirke, medlemskab, bliver viralt.
I Brazil, okay så grunden til at jeg valgte den titel er fordi jeg så organisk på ansigtet og gennem masser af kommentarer og delinger at det, gik meget, godt, og, så den første, ting jeg gjorde var, at jeg sørgede for at det, var titlen, på mit nyhedsbrev. Bare vel vidende om at det allerede havde været, venligt af ligesom, godt vidner. I det væsentlige at jeg kører allerede så det er en ting virkelig vigtigt at du ved at der er, andre Jeg ruller igennem, her undskyld det er, slags langsom, som denne der faktisk er denne talte, om nogen der døde og du ved der havde fem gange engagement, Som nogle af disse, andre og så bare overvåg, din, sociale engagement, som du ser at tingene, er, resonerer, med, mennesker online som via Facebook eller via en Twitter post eller, Instagram Jeg er også en anden ting jeg, gør, så, godt, som, jeg, overvåger, andre websteder, Facebook-sidesider og.
Se slags hvad ting deles, godt, på, deres side, og jeg ved at det, kommer til at interessere, sig mine, læsere, så, godt, fordi, jeg, har, det samme hvis du har, det samme kender du mål markedsfør en ting der er virkelig vigtig til dig er at sørge for At alt er optimeret til mobilbetydning du vil have afprøve hvordan tingene er smeltet der du har en begrænset plads ret med, dit emne, lad, mig endda lade pop ind, her virkelig hurtig se Creegan så hvad jeg er taler om du har, dit emne lige, her men derefter Du har dette dette er, I dag kan jeg vise, dig hvad jeg mener dette bliver, din, emne og dette, lille, stykke lige, her vil være denne forhåndsvisningstekst og så, laver jeg Sørg for at emnet og forhåndsvisningen, tekst, er, slags, engagerende, især, på mobil der er, mange af Mine åbninger er mobil så, lad os gå tilbage, her virkelig hurtig Jeg vil gerne vise noget men, hvad, jeg, gør, denne, sidste, e-mail, angav, hvad, jeg, gjorde, godt, måske, denne, slags, nummer, tingene, det, talte, om det, er, det, jeg, får, heldige der holder, dette, rent okay for Det andet vil du se, hvilke artikler har det, godt organisk hvis du har, en blog eller hvis du bare har indlæg se hvilke der gør organisk kan jeg godt lide at have det godt organisk og, send dem ud som din, slags hoved stykke indhold tre du vil.
Fremstille sikker på at du har de artikler der klarer sig godt det er overskriften så at forskning, er virkelig, vigtig, fordi du ved, hvad der allerede er at tiltrække folk og, så, bruger du det, som en overskrift fremad det får, deres, opmærksomhed og den anden ting du Gør er du kan, køre split-tests, med, forskellige, artikel har linjer du kan, på Merrick mail, eller, lys, tror jeg. I de fleste e-mails, nyhedsbreve du kan, have en funktion til lav en delt test og se hvilken er engagerer sig bedre og du kan, vælge pandebånd der klarer sig det fjerde ting jeg gør er at jeg, fjerner min nyhedsbrev, op til, fire gange, og du kan, sandsynligvis Endda gøre det mere rigtigt som en eksempel sendte jeg denne e-mail, seks, dage, siden kender du flere, templer der kommer ind kort tid og, derefter, sendte jeg den ud der står seks dage siden, her men, det var, faktisk, seneste den følgende, dag og du kan se.
At der er 23 procent der åbnede den så den oprindeligt blev sendt til tretten tusinde fem hundrede mennesker tredive procent åbner den næste, dag den blev sendt til de ti tusinde mennesker der havde ikke åbnet den og 23 hundrede flere mennesker åbner det, så, tyve, tre, procent, Af disse mennesker åbnede det og jeg stoppede ikke der hvad jeg faktisk gjorde er to dage senere fra, originalen, send Jeg sendte en helt ny kampagne men, hvad jeg, gjorde er at jeg, lige har, ændret, emnet, header, og, så, sendte jeg den ud, igen og, derefter, åbner, Yderligere otte, procent det I en for nylig begyndte og og yderligere 10 mennesker 10 procent åbner det, okay, så hvis du ser, på statistikken, her jeg dybest set trukket denne statistik over åbner så de første sender, 4.
000 mennesker anden en 2331, 682 fjerde, 824 så a I Alt syv tusinde ni, hundrede folk åbner, e-mailen, og min listestørrelse, er tretten tusind fire hundrede, tre så; 58 % af befolkningen åbner det, okay, nu en tingfolk er bekymrede over er som en de er, slags bange for at e-maile; listen, nogle, gange, tænker, folk vil, godt folk Afmelder sig og det er ligesom hvem der bryder sig, okay, fordi hvad, er, poenget med at have en e-mail-liste af mennesker hvis du ikke, e-mailer dem, okay, den anden ting der er fri at gøre er send en e-mail, flere, gange fordi han vil tro at jeg inden.
For kort tid er lige efter, Melissa, føler, jeg mig for spammy Jeg skal vise, dig statistikkerne, så, dette er den fjerde e-mail der findes, fjerde 824 det er, okay, så dette, er, fjerde e-mail, som, jeg, har, sendt, det, til, nogen der aldrig åbnede den første, eller anden; Eller tredje på fjerde e-mail, Jeg havde, I alt tre afmelder og, spam-klager, okay, så det, er, punkt, nul, fire procent, af folk, så, 7756, e-mails, kun, fem, folk, var, som, yeah, det er for mange e-mails, du sender, mig, okay, så langt du ved.
At fakta. I denne sag viser mig at folk endelig, modtager, mere e-mails de læser det bare ikke hvis det er, generer dem, okay, så fyre jeg håber det disse, fire tip var nyttige forlad en kommentar nedenfor måske fortælle mig et tip om at I bruger til at øge, din Åbne satser på dine e-mails, ville jeg, være, virkelig interesseret. I at vide men, det tror jeg disse fire er, meget nyttige igen det er resume en jeg rydde op på min liste sørg for at min bedre statistik fremover det vil hjælpe med at lette, dig ved, IP-lethed, og, alle, tekniske, ting, fra, baggrund, som, Google, og alle Disse du kender forbehold for det de vil, se derefter folk håber at åbne, dem og der er værdi se hvilket af dit indhold, klarer, sig, organisk, og, derefter, bruge, denne undersøgelse.
I dine overskrifter og sørg for at fokusere på dem der allerede har gjort det godt og derefter den fjerde, ting vi, gør er selvfølgelig igen nylig videresende og sende igen du kan, beholde nulstilling, ville jeg sige indtil du er, træt af igen ret du manipulere, overskrift ændre Et par ting men, folk ved, du lytter, til, din, din statistik hvis du ser at folk er, dig kender 10 % af en til at tilskrive godt derefter du ved at du laver for meget men, baseret på, min statistik kunne jeg have gjort en anden nulstille og.
At jeg ikke tror folk ville have tænkt på at dette er vores Kelly, pass of automation, comm hvis du gør, mig dette er fordelene ved at abonnere og lide denne, article der ville, betyde meget til, mig, og, vi, fanger, jer, på, næste, article tak,
It doesn’t matter what business you’re in, but it’s the most important system that you can put into place for your business. I remember when I first started and I heard about email marketing I kept thinking. I don’t want to write letters to people and I don’t want to take time to do that and I don’t want to blog and all this stuff and in as I went on my journey in in creating my company and building it.
I realized that that is the most important aspect. Actually, that’s where all the sales take place, because in that email sequence that you have sent out to your customers, you have built a relationship and they have grown to like you know you and trust you, and that is why it’s more effective. Did you know that 34 percent of people worldwide have used email and that’s like 2.5 billion people? Think about it? Do you know anybody that doesn’t have an email account? There aren’t very many people, while the the rate of using email is going up in the business industry as its declining for personal use.
People are still using it for business, so people are still looking for those sales that they get from different stores or for content and information on different companies that they’ve subscribed to. So they expect to see those types of emails in their inbox and they’re looking for them. They have the option to unsubscribe. So if you’re providing something that they’re not interested in, then they can unsubscribe.
So that’s what makes it pretty cool you don’t have to harass or spam people, and I’m going to give you seven reasons why you need to get an email account setup. First of all, you own it, you own, the customers that are on your email list. Now what I mean by this, let’s use an example of Facebook groups versus an email marketing system – that’s put into place in your email or Facebook group. You could have 10,000 20,000 30,000 followers, which is phenomenal, and maybe your have built your business to the point where you can just offer something and talk about it, maybe you’re doing affiliate marketing and right away.
You make $ 25,000 in sales. I’ve seen people do that and that that’s why Facebook groups are so awesome, but Facebook can also come along and take that group away from you. They can shut you down for any reason they want. You can try to fight it, but you have no power. You have no control and getting that back. You have no list of names when you do an email list, you have collected emails from all of your potential customers and, you might say yeah there with an autoresponder like activecampaign or Aweber, or something like that.
How am I supposed to own it? Well, you can export that list of names and then have a backup system where you put them on a Google Drive or something like that. So if that company, that software company, the autoresponder shuts down, you still have those names and you can go off and start using a different autoresponder and import those same names right into the list. I also recommend, if you understand what email marketing is to keep a list of your sequence, the emails that you’ve created, don’t only put them in the autoresponder, but keep a keep a copy of everything.
Just in case something happens and you’ve got it all that work. You don’t want to lose it all right, so you own that list. You can take it with you now you might be in multi-level marketing and you have a business built up with your company. That company can shut down for various reasons, maybe things that are beyond their control. You who have built an email Act was at lists on the side. Can once that company shuts down, you can go back to your customers and share your story and tell them that this multi-level marketing company has shut down.
You know, but we have other options and I’ve done some research, and this is something I found instead, maybe you’re in the health care industry and you everybody loves the shakes that that company provided – and you found another company that is equal or better and hey guys, Follow me here and they will, because they they’ve learned to know you like you and trust you, so you can bring that those people with you wherever you go or maybe you just decide to get into a different business.
It’s amazing how that list is yours and will stay with you now number two, it’s more effective than social media for customer acquisition, people who use emails and build that relationship with people through that email sequence are more likely to build that person into a customer than If they only use a Facebook group – and I’m not saying Facebook groups are bad at all, I know people are very very successful.
They’ve got lucrative businesses there, but think about this. Facebook again has control with all the posts that you make not every single one of your twenty thousand followers are going to see what you’re posting, when you send an email out to twenty thousand people, that the percentage of people are actually going to read it or Higher because you have a little bit more control, you’re, sending it directly to their email account and hopefully most of them go into the inbox, and there are different strategies you can use, which is another training on trying to make sure that they go into the inbox.
Where they’re supposed to go all right number three is economic and cost effective. It is very cost effective to use email. Think of the other strategies you can use to acquire customers. You can use snail mail, you can send out bulk mail in you know you at the United States Post Office the old-fashioned way you can run ads and magazines. You can run ads on Facebook. You can put something in a newspaper.
You could have telemarketing. All of those other ways are going to cost you more money than if you just hit a button and send it to your entire list. It’s so much more cost effective. So much more, it’s easier and it’s actually automated and once you put somebody into a sequence, they just keep getting the emails that you have built. That system that you have put into place. They just keep getting them and you sit back and let the system do the work.
So it’s actually a lot easier as well number, four, its personable personable, personal and customizable, and what I mean by personal. You have the ability to actually put a person’s name on that letter. I know that in the email world email marketing world, we call a newsletter, but you don’t really want it to be like a newsletter, the old way that you would think of it like a little newspaper ad.
You want it to be more of a letter to that person, and so you can be more personal in that letter. You can tell stories about yourself and why. You know how you came to the conclusion that what you’re offering them works and why it’s better than such-and-such you may offer to embed articles that you have made so that they can get more information. You can also tag them according to their interest or according to a purchases they’ve made.
So here I have a sequence that I’ve started. Everybody goes in it once adorned throughout this same sequence, but then I can tag them. Let’s say somebody purchases a course that I made well, I’m not going to keep telling them about my course. So they’re going to go off onto another sequence and I’ll start talking about something else. Okay, they’ve got the course that I’ve offered now they can start building their business and looking at such-and-such.
Instead, maybe I have I know about different interests that my different customers in my list have. Some of them want to are interested in affiliate marketing. Some of them are only listed interested in email marketing. Well, I’m not going to talk about affiliate marketing with people that aren’t interested in it. If that makes sense, even though the affiliate marketers need the email marketing, it doesn’t work the same the other way.
So I can really customize my list and my message to my clients and you just get better at it. You start out with just general lists, but then the more you grow your list and the more you take the time to get to know them. The more you can be customized that list to their interest and to what they’ve purchased number five its action-oriented you can trigger your list, like. I just said that if somebody purchases something you can trigger that person to go off onto another list that you’ve made, you can go in later and do special campaigns.
Let’s say: you’ve got everybody running through your sequence and you’ve got all your tags in there and things like that, but maybe down the road. Maybe a year after you’ve started your email sequencing system. Maybe you created a course on Facebook Ads. Maybe you started really researching something like that and you’ve grown in your skills, and maybe you created a course that you’re selling you could do a campaign and only talk about that course and then only send it to people that you think would benefit from it.
A brand new person who’s, just getting their feet wet, probably doesn’t have to need to hear a lot about Facebook ads and and everything that goes into it because it can get overwhelming. So you have the ability to do that. It’s proven that action-oriented emails are much more effective than a simple newsletter, so you always ask them to do something, and it could be as simple as like. Hey comment below you know which one of these three different autoresponders do you like best or you could do a polling or you could do a little survey and things like that within your emails, which is kind of cool number, six, I’m losing my track.
There number six, it’s measurable. If you sent out emails or mail in bulk mail, like US Postal Service, you don’t have any way to measure what happened to that those letters or even if you do a Facebook ad there’s you have some analytics, but not like you. Do in an email sequence you can run analytics. You can get statistics on how many people opened your email. You can get statistics on how many people actually clicked the link inside and did the action that you asked them to do, and you can also find out how many people unsubscribe.
If you have a high rate of unsubscribers from one particular email, you might go back and look at that and say whoa did. I say something in that email that offended people – or maybe I didn’t give enough content or something like that or maybe you’re noticing. Halfway down a lot of people stopped clicking, there’s just different things that you can see. You can measure your business and measure what’s happening in the emails and last but not least, you can do a B splitting you could send the exact same email out with two different subject lines and see which one works better.
Sometimes it’s not the content. It’s the fact that they didn’t click in and read it because the subject line wasn’t catchy enough and didn’t pique their curiosity where they wanted to go in. But you have the ability to do that and see which one works better. So those are seven reasons, or that was six and there’s seven. That was seven reasons I want to give you one more actually a little bonus, one most people when they look at their emails are sitting on a mobile device.
This is just a big huge benefit. Think of yourself, when you’re sitting in the doctor’s office or you’re sitting waiting for your kids game or something like that, most people go right to their device that they’re holding right in their hand their phone and those emails are popping in on that device. So you’re you’ve got that benefit as well. If you did all those other things that I talked about, they’re not going to be right there in right in front of them all the time like emails are so that’s another benefit of using email.
Marketing is the device of the way that we can send it to people all right. So that’s seven different reasons, plus a bonus of why email marketing is important and why you need it for your business and I’m my personal opinion is number one was the most important reason you own your customers. I can’t stress that enough because, like I said I just readed a couple that had been making six figures a month in their business, their Facebook account got shut down.
Now that this particular couple had different revenues of income set up, they didn’t rely on just one. So it didn’t shut their business down, but they definitely lost a huge avenue of income by that Facebook group being shut down, so you own it and that’s what’s important about it. I have a free course that I put together e-mail marketing one on one. If you’ve never done email marketing before and you’re curious about how it works, it’s free doesn’t cost you a dime, go ahead and click the link below and you’re more than welcome to go through it.
If you see things as you go through the course that may be questions, I didn’t answer or different areas that you would like more information them. Definitely contact me and let me know – and I can I will keep going back in there and tweaking it and making it better, so click the link and get in there and dig in and get your email system put into place. It does take some time, but I promise you. It will be well worth it.
Your business you’ve probably sat down your building your marketing strategy of all these new ideas. I want to make sure that you understand the top trends of 2020 that you need to look out for as a business in terms of social media. Marketing and a lot of these are things that we’re looking at for our clients that we’re going to be rolling out.
I want to make sure that you understand them and that you are using them, because these things are going to be huge in 2020. Okay, the first one of these is tick. Tock tick. Tock is super powerful. It’s going to keep growing 20 20 hundreds of millions of users. The organic exposure is unreal. It is Instagram five years ago and we all know how that turned out for people who hopped on five six seven years ago, now’s your chance to do that with tick tock.
It’s a younger demographic, but a that’s great. If your business already targets younger demographics, you’re spot on but B, if your business doesn’t that’s okay, because there’s also an aging demographic coming onto the platform, but the younger demographic is sharing this content with their friends, their family they’re, sharing it on their Instagram and their Facebook as tik-tok allows that, and so it doesn’t matter what you’re targeting forget the age of Emma graphic.
If you can get content content on tick tock in 2020, do it it’s going to be worth it you’ll. Thank me later. Okay, number, two long format. Article continues to hold strong long format, article being 8, 9, 10 minutes plus right YouTube, LinkedIn Facebook, so many more platforms now are allowing this even Instagram as Instagram TV right. They are now allowing series you can upload series of articles.
Like basically TV shows, people are just content, consumption monsters and your business can take advantage of that, create more long format, deep-dive stuff, that’s actually meaningful and valuable. 2020 and you’ll see a huge result from it. Okay, the third one is paid advertising. As you know, Facebook and Instagram have been cutting the organic reach of the business accounts, especially to a ridiculous extent.
It’s almost impossible to reach anyone anymore you’re, not going to grow your business if you’re not paying for advertising period. The platforms are insanely powerful, but you have to pay to get the most out of them. We’re talking Facebook Ads, Instagram, ads story, ads messenger ads. You can even run tik-tok ads by the way through Facebook, which is pretty cool. Okay. The fourth thing is multi-platform strategies right in 2020: it’s all about being every where that doesn’t mean you need to create unique content for every single blog, because who has the time for that? But it means you need a smart strategy where you can produce content once that works for every platform.
That’s what we do here. I basically film like four articles a month and that gives us all of our content for YouTube. Linkedin, Facebook, Twitter, blogs, emails, everything right! Everything so come up with a great strategy. We figured out. You guys got ta figure it out I’ll. Do a article on my strategy at some point this year and show you what we do here. Number five text. Marketing text marketing is again becoming massive right.
Very powerful, as email, open rates, kind of decline and emails are becoming less responsive text is where it’s at people are still checking these. This is the TV of 2020. This is where everybody’s attention is so, in addition to being on social media. You also want to be in people’s texts right. You want to start building a text database instead of just collecting your customers, emails collect their numbers, so you can text them.
You can market to them where they actually respond, who doesn’t check their phone when it goes ding, and you go oh, what’s that everyone still checks that right now take advantage of it. Okay text marketing there’s a ton of great platforms to look into from the complicated ones like Twilio, which lets you custom code, all kinds of cool things too easy texting, simple texting. I’ve used a bunch of them slick text.
I’ve definitely tested a few. I think we’re using easy text right now or easy texting whatever it’s called, but basically you integrate that into your marketing. Someone opts in through your funnel make sure you get their number put it in this marketing system, so that you can build a database of numbers that you can market to okay, very important in 2020, that you do that partially also because we want to start moving Towards gaining attention on social media, but then as quickly as possible, pulling that off the platform and owning it, because we don’t know what the future holds for a lot of these blogs.
What they’re going to! Let you do what they’re not going to? Let you do you want to use them to get attention for your brand, get names, emails, numbers and then own that so that no matter what happens you still own your own audience, okay, and that’s why it’s very very important texting is going to be crucial in 2020, the last strategy is the last big trend is alternative. Advertising platforms are growing in popularity, so things like ways like Spotify.
Those are huge ways is great because it’s great for local marketing. If you’re in a tucked away spot people drive by they, don’t see you you’re a restaurant you’re, a golf club you’re, something that people actually become into a retailer Waze make sure that as people drive by you pop up on the map, every single time, that’s crucial Right now that everyone is using Waze on their phone as they drive, you want to make sure you’re coming up and that you’re visible and it’s still relatively cheap and easy to use.
So I recommend it as well as other platforms like Spotify. Definitely look into that. These are all platforms they’re now allowing advertising that can bring some diversity to your digital marketing strategy and it doesn’t hurt to test they’re working well. We have seen and worked with clients using it, but definitely recommend trying it out. For yourself, I’m not saying it’s going to work, it’s just a trend, that’s happening! More people are jumping on board, so that’s my big six things coming up for 2020 will definitely be diving deeper into these, as I come out with more articles every single week, but that’s all you need to know for now.
If you’ve any questions drop. A comment below – let me know you think about this. Do you agree? Are these the trends or we on the right track, and how is your business going to be implementing these in 2020? I want to hear about it. So don’t forget to leave us a like. A comment and subscribe, we do drop a new article every single week and if you want to learn more about my social media marketing agency, you can visit soot, social @, ww, social, calm and I’ll see you in the next article
Now I want you to just Understand one thing: okay, Well, a couple of things. So the first thing is: I’m not asking you to pay me any money.
What I’m about to recommend to You is like gold, gold dust, And it is as rare as rocking Horse poo and it’s by far in a way one of the best Investments, I’ve ever ever ever ever ever made in my business In terms of just…. If I take all of my courses, And articles that I’ve readed and books that I’ve read and just squash all of that together this one single purchase, One single purchase that I’m about to tell you about, And I’ve got it right here Is and I’m not on a Commission, either by the way, is by far and away the best.
Investment I’ve ever made with any of my money And it’s got nothing really to do with sort of marketing or anything. Like that, well, it kinda has But really what I’m about to show you. If you buy this thing and don’t forget you’re Not buying it for me And I’ll explain all of that in a second, So I want to show you that This is totally impartial. What I’m about to tell you about, But it has transformed me and my business And the way I think about my business.
The way that I think about My customers, my clients, The way that I talk to my market, the way that I present my products – This is by far and away Probably the best thing – and I shouldn’t be telling you this – I shouldn’t – be telling You about this thing, I should kinda just keep this to myself and for the lucky few people Who’ve already got this thing, Maybe I’ll do that? Actually, maybe I will just keep it for me All for me And no that’d be daft.
That’d be totally selfish. If I did that So here it is okay, So here is the next thing, and now I know that when I show you this thing, okay, That – and I tell how much It’s going to cost you, it’s really not very much! Money, if you think about it, But for what it is, it’s a lot of money – And this is just a simple mind – set thing that you’ve got ta get around. I know that, probably for every 100 people that I share this with I reckon only maybe one or two or three people: maybe five people will ever go out and buy this thing And more fool.
The 95 per cent of people who won’t go out and buy this thing. Okay And don’t forget, this is not my product. This is somebody else’s product. There is no benefit to Me doing this whatsoever Beyond being abundant and giving You, the best possible start that you can with your business. Okay, So remember that When I turn this round, This thing round this book – And I show you the Title I already want you to be making a commitment to Yourself that you’re going to go and buy this thing.
Okay, It’s not ridiculous sums of money; It costs less than it does to Work with me put it that way, But it will add an enormous Amount of value to your life, And so when I show it to You when I show it to you, I want you to have Already made a commitment that you’re going to buy this thing. Okay, Now this book you can Only get it in America from a company in America, It’s the author’s wife who Has made this book available.
‘Cause? The author has sadly passed away. It was a while ago now, But he sadly passed away, But she has made this book Available to the wider market through an American company, It’s going to cost you It’s going to cost you I say: cost you! The investment that you’re going to make in this book is 155 dollars. Okay, So it’s 125 dollars for the Book 30 dollars shipping And I’m going to put a link in Below it’s no affiliate, I don’t get any commission for This or anything like that, But I want you to make a Commitment you’re going to buy this because for 155 dollars, the Knowledge, which is in here is absolutely second to none from an advertising perspective and Understanding your audience and learning how to articulate What it is that you do and get that message: Across to your clients, And the reason why I’m Kinda, showing this to people is because I manage to kind Of articulate what I do, everybody gets.
What Fearless Business is about They get what I’m about. Okay, Most of it has come through. Reading this book – okay, Most of it, has come Through reading this book, And it totally transformed The way that I thought about my audience that I thought about how sophisticated my audience were, What my purpose is here: And how I serve my audience and how to attract them ultimately. And when you understand The concept in this book and bearing in mind it Was written in 1967, okay And If you’re, into advertising, marketing, copywriting or anything of that ilk? If you haven’t got a copy of this, then there is something Categorically wrong with you And if you’re going to employ Somebody who is into marketing if they have never heard of this book again there is something Categorically wrong with oh, I nearly gave it away there.
There’s something Categorically wrong with them And they’re not going to You shouldn’t be working with them: okay, Since I’ve read this book and I’ve understood marketing advertising and things like that better, Like the nice thing as well, is like the internet has been Around for thirty years and think of all the Internet marketing experts and gurus who’ve popped up since then, Even myself included You know within that, But I hope that you can See that I’m abundant with my content, Bearing in mind that the Internet didn’t exist in 1967.
Obviously, When this book was written, You know,’cause, the internet came about in sort of 1989 1990 People didn’t really get Into internet marketing, until the late’90s and Early 2000s properly, So all of the concepts in This book usurp the internet And the simple fact of the matter is: there’s so much confusion out there about marketing and advertising and how to attract customers And all sorts of things like that That actually, if you Go back to pre-internet, you get the real gold.
Basically, You get the stuff that Goes back to basics, And if you understand what’s in this book, if you get it and you apply some of it when you’re writing your content, I can guarantee categorically guarantee that you will end getting more business than you got prior to owning this book. So that’s why 155 dollars might Sound expensive for a book but you’re not paying for the paper you’re, not paying for the Smart hardback cover You are paying for the Information and the knowledge that is inside this book, So here it is, It’s Breakthrough.
Advertising By Eugene M. Schwartz Written in 1967, okay, It’s got tonnes of really great examples. It talks about market sophistication How sophisticated Customers are at what point in the buying journey. They are How you should approach and talk to them What words you should use, How you should construct headlines and all sorts of things like that. It’s a good good, 250 pages, long, There’s examples in There of different sort of adverts that used to Work incredibly well, There’s a whole load of theory in here, And it is by far and away like, I said, the best single investment That you can make in a book, but not just in a book but in your in your business knowledge, Okay, This book, it may be even better than me and everything that I know.
Okay – And I know what’s inside here. If you read this and you Get it and you apply it Trust me this will accelerate Your business faster than anything else, you know Faster than any of those experts and gurus and apps and Facebook ads and all of that other whizzy stuff. That is out there. Okay. So how do you get hold of a copy of the Breakthrough Advertising? You can go to Amazon if you try and get it through Amazon it’ll Cost you a 1000 dollars, not 155 dollars delivered So probably wouldn’t Advise going to Amazon, What you can do, though, is Brian Kurtz, who is, he was a great friend of Eugene Schwartz, So Eugene Schwartz, Mrs Schwartz approached Brian and said: look I wan na Make this book available So they’ve Brian, is a great marketer.
He has a brilliant business. Called Titans Marketing So I’ll put a link in the comments as well attached to this article, But what you can do, if you just Google Breakthrough Advertising and then Titans Marketing It’ll pop up with a link And you can go and order your copy there And it’ll take seven To ten days to arrive, but trust me that’ll be The best by far and away the best 155 dollars that You could ever use up Now.
Some of you are thinking Robin this is a shit tip You’re like telling me To go and buy a book, that’s going to solve my problems, But when you get this You’ll understand why And like I said, there’ll Be one in a 100 people who will actually go out and buy this. So if you go and buy This just pop email me I wan na know if you buy this book, I wan na know when you get it I wan na know. It arrives on your doorstep and I wan na know when you’ve opened it and read it and tag me.
In some of the posts that you write as a result, Of reading this book – And I will personally Critique any copy which you or any post, which you put Out there that you’ve used And help you through Starting to unpack some of the learnings in this book, And it’s my little promise to you So go and get it Breakthrough Advertising, Let me know when you’ve done that Best investment you will ever make. You will never need to Really probably buy any other business books Apart from Online Business.
Startup Take Your Shot and my other three books perhaps, But do me a favour? Do Mrs Schawrtz a favour as well and Brian Kurtz, and go and grab yourself a copy of Breakthrough Advertising. It will transform your Business and your life Trust me, That’s it so I’ll be coming. Back with another tip, I guess another thing soon So keep an eye out for those, And I hope you find this Helpful trust me go and buy it.
What you know has the ability to change. Somebody’s life right now, it’s being tied from the Google thousands of times Per second, it’s being liked on Facebook, the hashtag goals on Instagram and People are sitting in a classroom paying $ 50,000 per year or more to learn just a Fraction of what you already know now: what if that thing that he loves so much Didn’t have to be just a hobby.
What, if it was your career, your business? What if People actually pay you for your advice, you might be the one that could save a Marriage repair, a family change the course of someone’s health inspire an Idea, expert seekers to help you to find your voice, build a movement and become Your career new, your FREE copy of expert secrets now, because your message matters you’re listening to Jeff, Walker’s sales, Funnel success by Jeff Wagner narrated by the author chapter, one the nature of The beast, no matter what you’re trying to sell on the web, a sales funnel is the Number one way to do it: this is the most systematic way to build trust, to build a Relationship and to encourage people to want your brand before making a sale and It’s incredibly powerful when done we’ll, take a look around the web and chances Are you’ll come across a large number of sales funnels without even realizing it So what exactly is a sales funnel? How does it work and, more importantly, how Can you tap into its power for yourself once you understand the science behind The sales funnel you’ll see why it’s the most effective way to build profits and You’ll be able to turn any product or service into a massive success before we Go any further, it would be useful to explain exactly what a sales funnel is.
For those of you who are not entrepreneurs in essence, as sales funnel Can be imagined like a funnel for customers, you start out with a broad Opening to capture as many leads as possible and then you gradually narrow Those leads down to only the most engaged and interested ones, so you can Sell to them all the time you’ll be building trust, building, engagement and Priming them to make them ready for the sale.
You could also think about it as a Ladder with each rung taking your customers closer to the top, where you’ll Eventually, try to sell to them in practice. What this means is a series of Different marketing strategies each arranged in such a way as to build more And more targeted leads for your business, so you might start with a Simple advert or a blog post and then move on to an email list. Then a free Report then a seminar then a small product sale and then a big sale.
Each of These marketing stages is it wrong on a ladder, it’s a little further down the Funnel each time a customer clicks on the next link or follows you, through the Next, step, they’re becoming more and more likely to buy You, as I mentioned earlier, there’s a good chance. You’ve encountered different Funnels in your travels around the web, you might even have bought some products. For others, through this method, you might have come across a blog and signed up to The mailing list, for instance, and then be told to click on the link in order to See a free seminar and quite probably, that free seminar asked you to sign up For the next seminar, which would cost a little money, there are numerous great Examples on YouTube one and the gentleman will remain nameless is an Inscrutable businessman who’s willing to use everything at his disposal to Capture new leads and sales, even posting, a article with a fancy car and saying it’s His, but he still employs the sales funnel very well.
If you go to youtube You’ll find those ads showing up all the time. The guy then goes on to talk about His cars or his massive house – and this makes you want to read even if the only Reason is because it annoys you at the end of the article he offers to show you How to get his three most important tips for making money and because it’s free Why, wouldn’t you click it? Only at this point, you’re becoming more and more Involved with his brand and more and more likely to become a paying customer, When you read his free article on the blog you’ll, then be told you can get Even more information by signing up for a free report, in fact, this report is key.
To understanding the article, if you do this, then that entrepreneur now has your Details and the confirmation that you’re interested in what he has to sell so You’ve gone from a cold lead someone on YouTube, targeted based on your article Reading choices to a warm lead, someone who has demonstrated an interest and to Eventually, a qualified lead, the way that entrepreneur does. This is a little Transparent and more than a little cynical, but it’s how all the big names Operate and that’s exactly what you should be doing if you want to make Sales, no, this doesn’t mean you have to calm people.
Like the example I gave you Just that you need to think about your marketing strategy and steps and stages. And understand the psychology of the way you’re dealing with people, I’m going to Break down the techniques you need to know and all the different tools Resources and tips: you need to execute a perfect sales, funnel success. You’ll Learn how to sell anything, how to write persuasive copy that people simply can’t Ignore and how to build a massive following, so you don’t have just Visitors and customers – you have loyal fans you’re, going to discover why sales Falls are the most effective tool, you’re going to discover all the tools and Resources, you need to construct the ultimate sales funnel you’ll, learn how To target your audience and bring the right people to the first stage of the Funnel you’ll learn how to use persuasive writing to convince people to Buy anything you’ll learn how to maximize conversion rates to make people Buy from you more and more to utilize, an understanding of psychology to skyrocket, Your sales and you’ll learn the different options for your sales: funnels That will allow you to stand out and be different chapter 2 understanding the five touches Imagine someone coming up to you in the street and asking you if you’d like to Buy a $ 5,000 read, I would say that 99 % of the time you would say no to that.
Offer right well, apart from the fact you might not want to read, there’s also the Small issue of trust, recognition and authority, you don’t know who this person Is you’ve been given no reason to trust them and you’re, probably not going to Want to hand over any cash. That’s why companies don’t do this. Instead, they Give you Flyers fliers are things you can choose to accept or throw away, but Either way they don’t cost you anything and you don’t feel you’re being Pressured other stores do something different: they give away freebies walk Past the Starbucks and you’ll often find them giving away free samples of latest Drinks again, you can easily walk away if you’re not interested, and you won’t feel You’re being strong-armed, but if you like the free sample you can come in and Try, whatever else they’re offering so if you try and sell people right away, On your website, then you’re the equivalent to someone trying to sell Thousand-Dollar reades in the street and if that’s the only thing, you’re Offering and the only way that your visitors can engage with you, then They’re just going to say no thanks and leave, giving you no way to contact them.
Again and no way to get them back, a very poor strategy try to put yourself in Their shoes, they’ve typed fitness tips into Google, found your page essentially By accident and now you’re trying to sell them, your training program for five Hundred dollars, people don’t make decisions on that basis unless they’re Loaded with cash they’ll see you’re trying to sell them. Write you off as Spam and leave now imagine the alternative.
The sales funnel technique, They do the same thing: they type in fitness tips and they land on your site. Where they get some great information right away, that information is unique. Interesting and useful, but at the bottom it tells the audience that if they want More great tips, for example your five most powerful tips – then all they have to Do is enter the details to receive your free report.
There’s very little reason. For them not to do this, because you’ve demonstrated you’re able to provide Value and you’re offering something for free. The only price they pay is to allow You to contact them in future but, as you point out, they can always just Unsubscribe, if they don’t want to hear from you, they get their free report and Once again, they find it’s really good content. At the same time now, they’re Getting emails from you with highly engaging and interesting subject lines: The people who click those emails are now showing very good engagement and you Can see that they’re the kind of people that might be willing to buy these People will receive an email on an automated basis that invites them to an Exciting free conference, where they can hear you talk online about fitness, this Is a great rare opportunity and if they like what you’ve done so far, why Shouldn’t they get involved, so they do that and because they’ve gone so far, Another way to hear you and they’ve listened to the whole thing.
They’ve now made the full transition to fan. They are now engaging with you in a Big way and going out of their way to hear more from you, this makes a massive Difference because in their own mind, it will inform that that you’re, someone They’re interested in hearing more from this relates to an interesting aspect of Psychology called cognitive dissonance did you know the best way to make Someone like you is to get them to do things for you.
Why? Well? Because this Creates a state of cognitive dissonance in their minds, otherwise the brain likes. Congruence it likes to see that your actions are consistent with your beliefs. If you do something for someone that takes a lot of effort, then the brain Assumes that you must really like them to have been willing to do that. The same Thing works here: if someone engages with your brand, if they rush to your seminar, And wait for you to come online they’re telling themselves.
They must be big fans. Of your work, at the same time when someone has put in a lot of effort into Something, and that creates a strong motivation to get something your Audience will want closure, and the best way to do that is by buying from you After your free seminar, the next stage is to sell to them. This is them taking The next step and transitioning from a visitor or a fan into a paying customer This is the point where they become willing to buy from you and where you Start making money, but it’s not going to be the big-ticket item yet instead You’re going to sell something small to start with this, something small could be Along the lines of an e-book or a short course, and it should cost anywhere from Five to fifty dollars, what it’s doing is demonstrating that they can buy from you.
And trust you that’s why your small sale is so important. It’s an important point. To include in a sales funnel, the basic idea behind this is that you’re giving Your audience the chance to buy from you without too much risk because, as you saw From my read salesman example, one of the biggest barriers to a sale is risk. People are naturally risk adverse and they hate the idea they might hand. Over cash, only for you to go running off into the sunset laughing at them.
They Need to see they can buy from you and trust you, and if they don’t know that Then getting them to spend five thousand dollars is going to be very hard, but now Sell them something for five dollars, and can you get them to say why not they’ve Seen you can offer value from the other steps in your funnel and the risk of Losing five dollars is not too serious, so they take their chance only now they Know they can trust you.
They know that you’re able to deliver value and their Details will already be saved to your payment system. That means to make the Big purchase, you only have to persuade them that your product is worth it and Get them to take the plunge, as Amazon would say, with one click. This is much Easier than trying to get them to take the plunge when they’ve never dealt with You before, in fact, it’s pretty much impossible.
And finally, it’s off the back of that sale, you’re going to sell them your Big-Ticket item they’ve heard all your free content. They’ve read your eBook and Now they want to get the very most from you and if they want to see the very Best the most powerful tips, then they need to upgrade to your most expensive Offer, alternatively, you might make multiple sales of products that increase In value gradually over time and that way, each increase in cost will seem very Small, this way you’re making incremental increases in price, and thus people will Gradually increase the value that they’re spending with you and become Increasingly likely to make the transition to the truly big-ticket item.
Bottom line, that is how you sell a five thousand dollar product, one more Important point is to understand and utilize the power of social influence. And membership: this is one more tool: you’re going to use to get people to Really want to take that next step down your sales, funnel the idea of belonging To something and being part of something and the idea of being left out unless They take that step so you’re going to your audience that buying her big-ticket Item means being part of your movement means getting the full experience and Means seeing the VIP content that your regular customers don’t get to see.
They’ll be part of an elite community and they’ll get access to top-secret Information now you’re beginning to see how a sales funnel works. Aren’t you and Why it’s such an important tool for maximizing your sales? At the same time? It’s worth noting that the steps themselves don’t need to look exactly Like this, you might not have a mailing list, you might not have a seminar but You can still create a funnel.
What’s important is simply that you have a Series of escalating steps with each one increasing engagement and building your Fan base further, so the question now becomes how many steps constitutes a Funnel well, this varies from case to case The best answer, as you might have guessed from the chapter title – is 5 That’s because research has told us it takes 5 touches to sell to someone this Means they should interact with your business at least 5 times before you try And shift your big-ticket item: this is enough to take someone from being Completely unaware of your brand to being familiar enough with you that They’re willing to put their money and their trust in your products.
Chapter 3 diving deeper into the sales Funnel so now, knowing you should utilize five unique steps. What are those five Unique steps: what kinds of touches can you employ to get the maximum amount of Buying power, well, I’m going to run them down for you now. The first touch is a Blog, this is the most obvious first touch used by a lot of sites and Businesses, it’s a great place to provide some free value to demonstrate your Knowledge and authority, and to provide tips and advice.
Your blog should include Free information and articles related to your business or nation, and you should Work to make sure these are well-thought-out, well-written and above All providing tons value the more unique, useful and Insightful information you offer here, the more people are going to trust you And believe you can offer the value they’re looking for and that it’s going To be worth paying for another first touch variation is the squeeze page.
This Is a page that is all about trying to get people to subscribe to your mailing List, you can drive people here using PPC and other forms of ads and then simply Set out an excellent case for them to subscribe to you, it can work alongside a Blog or it can work on its own, you can use YouTube as an excellent place to Have your first touch here, you can create a article. You know people will Search for and attempt to offer some real value, the great thing about a article Is that it’s so engaging and will be so effective in grabbing attention holding That attention and allowing you to convey your points to an audience.
That’s Listening, there’s no reason that your first touch needs to be on your own site. If you write a guest post for another big blog, then you get their fans and Followers to find your content, and you can then bring those viewers and readers Over to your own blogs, here are some of the variations you can use for your Second, touch: first up a mailing list: this is a great one, because the vast Majority of brands will use it.
Email still has a great level of conversion. And open rate due to the fact that it’s so personal and direct, it also means You’re not relying on a third party like Google or Facebook, and it allows you Most importantly, to address your audience directly, the next best thing to A mailing list is social media. If you can get someone to like you on facebook, Or follow you on twitter, then you’re, giving yourself the opportunity to Contact them in the future and like subscribers, people who follow you on Social media are taking that psychological step that makes them fans You can also try alternative options for your social media snapchat.
For example, Has surprisingly, high engagement inviting people to take part in a Community is a brilliant way to get them excited about your brand Committed once people start having conversations in a group with your name, In it, they’ll feel they belong, and it will be very hard for them to turn off. From your brand and to break their engagement, the YouTube equivalent of This is to get someone to subscribe to your blog when they do this they’ll Then see new articles as you post them.
This is an excellent way to get them to See your new content and to reach them with new promotions and offers now, let’s Take a look at some of the variations on the 3rd touch. This should be something That requires them to take another action, and it should be something a bit Lengthier that forces them to engage with your content. A free report is a Great example of this, and it’s a good chance for you to demonstrate the value That you’re, capable of delivering article seminars are great because they’re live Events, this means people will need to prepare to listen to them and hopefully Will be looking forward to the event making people wait for something is a Perfect way to get them to want it more, what’s more, a live.
Article seminar is Something that people will feel very engaged with and we’ll give them a Direct interaction with you. Similarly, you could offer some kind of free chat. Or consultation, going back to my example of selling a training program, you could Offer a free fitness consultant and recommend some exercises: diet, plans, etc. This can be one-to-one if you’re willing to put in the time and really it’s a Fantastic way to build fans.
Another option, though, is to have a group chat. Such as one on Google Hangouts – and you can make this more exciting by making it An invite-only event: your fourth touch, is going to be the small sale that will Help you engage your audience. Ideally, this will be something that you will Offer a similar service or value to the main product that you’re trying to shift And that way it should be able to demonstrate that the thing you are Infact selling for more is really going to be worth more money or, if your only Interest is getting people to buy from you and demonstrating your Trustworthiness then, you can always just sell something incredibly cheaply.
This Could be as simple as a phone case or a t-shirt. Anything that just costs a couple of dollars, many a sales funnel – will be Built around just sales, the sales funnel I’ve described so far is one with a low Free line, in other words, the more you give away for free The better, but it’s also possible to put multiple purchases below the free line. Rather than selling one item, then your big-ticket item you can instead go Through gradually more expensive products and build this up to the point, Where your customer eventually pays for something very expensive, this is the Best way to get people to buy the very highest ticket items this way, they’ll be Making multiple purchases that increasing value and each step will seem Slightly smaller, it won’t seem like such a big deal to eventually spend that much Money, the steps are incremental and thus they Seem smaller and more palatable if you’re selling software as a Service Saas, but another good option is to offer a free trial.
This is much easier to Convince someone to try than actually selling to them, but if you handle this Correctly, they’ll still be handing over the details and they might even input Their card details, so you can charge them if they fail to cancel the Membership after the first month, another alternative to actually selling is to Give something away for free one of the best examples of doing this is to give Away a free promotional gift: these are things that have your branding on them.
And might include the likes of t-shirts or coffee mugs very cheap to produce Which makes them ideal loss leaders what’s more, is you can include your Branding and get free marketing and exposure every time your fans use those Items at the same time, by wearing a t-shirt with your brand on it, your Visitors will feel much more engaged and committed to your brand to the point. Where they might want to demonstrate their allegiance in other ways, obviously Your final touch is going to be your actual sale.
This is what everything up To this point has been leading to and when your visitors arrive on your site, Hopefully they should be in-game aged committed and ready to buy all that Remains is for you to make that final push to convert them into a customer and You might do that with a series of emails, or you might do it with an Effective sales page chapter for advanced sales, funnel techniques there Are a number of more advanced techniques and strategies? You can add, however, many Of which will help you engage your audience even more or in an entirely Different way, for example, one step that people often won’t use is to offer a Free app download this works well, because people will often get excited by The prospect of getting an app they can see that this is an exciting free, Product, rather than something dull like a mailing list, this then gives you a Very slick and polished way to reach your audience or for them to check in With you, it also means you can use push notifications to sell products.
Another Example of a more advanced touch is to try live article streaming effectively. This means using a tool like periscope or Facebook, or even YouTube in order to Stream, a recording of yourself, live to your visitors when done correctly. This Will allow you to engage a large audience of followers and they’ll in Turn be able to respond to what you’re saying Live-Streaming is taking off in a big way and it’s a great way to find new Potential customers, because the various blogs are currently so quiet that any Article here will be quickly and easily found by people who are searching for New things to read: what’s more live streaming allows you to interact.
Directly with your audience, people will be able to read you as though they were In the room with you and can ask questions, you’ll be able to respond to Directly, this builds much more trust and makes them feel as though they know you Already – and this can help a great deal when it comes to sales – that it sure Doesn’t hurt that live-streaming makes you look very modern and on the ball at The same time, this is a cool and interesting alternative to having a Seminar on line one of the most important Considerations when you’re building a sales funnel is how you’re going to get People to the start of that funnel in the first place, what’s more is asking How you’re going to get the right people to the start? That’s where something Called targeting comes in going back to my example of the Shady read salesman: One of the biggest problems was that that salesman didn’t know who we were We’ve shown no interest in reades and for all he knows we might hate wearing Things on our wrist or perhaps we’ve just been given a beautiful new read: And we don’t need a new one for this reason alone, our read guy is not likely.
To have much luck, but now imagine that he’s using targeting to sell only to People with a high chance of being interested one way he could do this is To stand outside the read lovers convention, there are read lovers: Conventions right, another option would be to visit people’s homes who’ve Answered a survey saying they’re in the market for a read: Bottom line, shady read, guy is still doing a lot of stuff wrong, but simply by Approaching the right audience he’s going to see a big improvement in his Conversion rates and that’s what we need to do to bring the right people to our Site to begin with, and to do that, we first need to identify who our virus This means working out who our buyer persona or ideal customer is a buyer Persona is a fictional biography of our ideal customer.
That means they’re the Exact person who is liable to buy from you in profiling, this person you’re not Just looking at the demographics like buyers, age, sex location and marital Status, this is important, but you want to go deeper by thinking about their Philosophies their politics, their other interests, once you’ve created your Imaginary biography, this will allow you to market your product in the very Places where this person is likely to be that might mean finding forums that Discuss the other subjects they’re interested in or finding blogs with Similar central concepts to write guest posts for this will essentially allow You to find a good to market which is anywhere your ideal Buyer is likely to spend time a brilliant example might be a magazine on A particular subject, if you can find your route to market and you can match That market with the right product and sales funnel then you’ll, be almost Guaranteed to see success for your products, chapter 5 What the heck is a I da, and why should I care, no matter how good your sales Funnel is it will only be as strong as your weakest link and in many cases that Weakest link is the fifth and final touch, the point where you actually come: To sell your product a lot of people just don’t know how to make their items.
L and they don’t know how to make something, seem really exciting and more Importantly necessary: this is where great copywriting and AI DEA comes in AI Dea is a concept that will make it a little bit easier for you to sell your Products and make money online. The general idea is that you need to take Your visitors from the point they’ve never heard of you to the point where They’re ready to buy only this time were focusing more on the specific product.
Rather than on the brand, more generally so to break it down, for you a ID a Stands for awareness, interest desire and action. You can’t make someone interested In your product, until they’re, aware of it – and you can’t make them want it until They’ve learned about it and you can’t encourage them to click, buy until you’ve. Made them really want what you’re offering this AI da structure is a Highly useful guide – and it has five steps long the same as your 5 touches You can even build AI da into each touch, then start by teasing your product and Then, building on that by providing more and more information and generally Making it sound more desirable either that or you can place awareness in your Second stage and then provide the interest and desire in the next You can even place all five steps in the final touch through your sales page Depending on what it is you’re trying to sell and, of course, your broader strategy, Regardless of how you approach it in order to sell your idea, you’re going to Have to be able to use persuasive writing.
The bottom line is you’re going To need to build interest and desire for your product, it starts with attention. And engagement, which are increasingly difficult things to accomplish these Days, everyone is in a rush and it’s increasingly rare to get a chance to Just sit down and read a long piece of text. Studies even suggest that the Internet and technology in general is causing symptoms very similar to a DD in A lot of people, so your first objective is to get people to stop and pay.
Attention that means you need to write in a manner that’s efficient and to the Point avoiding long-winded sentences or Flamboyant language get to the point in as few words as possible. Another tip is To try writing with a narrative structure, in other words, make your sales Pitches Story, one of the most common and popular ways to do this is write the Story of how your product helped you, this works wonders because people find It hard to turn off from stories.
We always want to know how they end and we Want to learn as much as we can about them. That’s why we’ll often stay up all night reading, trashy TV isn’t it. You can also Grab attention right away by using a controversial or shocking opening Sentence that will increase interest and engagement and make it hard for people To turn off another tip to make sure people don’t just leave without reading Everything is to try and write in a way that makes it easy to skim through Quickly, if you take a look at most sales pages, you’ll notice, they’re very long, And narrow utilizing lots of long detailed headers and they have lots of Bold underlined or red text.
The idea here is that most people will skim Through your content, so you need to ensure they can do so and still get the Whole story, even just the headlines alone, should give enough information. That someone might be interested to buy while the bold and underlined words will Also jump out and grab attention this way, even if people are in a hurry and There always are they’re still going to be engaged and hopefully buy your Product so now they’re reading.
What are you doing with that? Hard-Won attention? The answer is, you need to sell the dream and sell your value proposition. You need To get people dreaming about your product and truly wishing they owned it Ultimately, the objective here is to make sure people think of your product in Emotional terms, they need to understand how your product can make their lives. Better and why they really need it.
What is a value proposition? Essentially it Means understanding how your product really makes lives better? What’s the Real value in your product, why will people buy it? People don’t buy a fitness. Ebook for a good read: they don’t even buy a fitness book to get fitter. They Buy Fitness books to feel good about themselves, to impress women or men and To have confidence in good health, that’s the dream and that’s the emotion you Need to tap into if your product is about making money, then the dream is Power influence and the resources to avoid the stress of debt to go on big Holidays and to own a big beautiful house, of course, you also need to Describe the product itself and precisely what it entails, it can’t all Be just sunshine and blue skies.
The next thing you need to do is build trust and Authority you’re selling this dream and showing exactly how you’re going to help People get there, but that’s not enough on its own, because people need to trust You this is partly what your sales funnel has been all leading up to, but You can also further enhance this effort during your sales pitch. You can help People to trust you and remove your risk by using social proof, like reviews and Testimonials using money-back guarantees and other safety measures that make the Buyer feel safe using stats and statistics such as studies that back Your claims appealing to figures of authority and the thought leaders in Your niche providing your own credentials if you do All this you’ll find people are more likely to take that risk and by finally You need to remove those barriers to sale.
One way to do this is by combating The dreaded buyer’s remorse this is the sense of guilt that people can feel After they bought something, you need to remove this by demonstrating that what You’re selling is a good deal or by convincing them they might even be Making some kind of investment this strategy works, particularly well, when You’re selling, something like a make money online course. What’s key to Understand when selling is that people buy based on their emotions and not Logic: this is the reason that the whole value proposition concept is so Important, if you try and sell based on logic alone, then people will often Realize they don’t really need what you’re offering and talk themselves out.
Of it, but if you convince them based on emotion, then they’ll feel strongly Compelled to buy and will find it hard to resist that temptation. The difference. Is huge and ultimately leads to a lot more sales. This is often why it’s a good Idea to try and get people to imagine owning your product and to make it seem. Desirable in its own right, in particular, using the right language words like feel And looks really help to paint a picture and are often used by thought leaders.
And entrepreneurs who are very successful when they sell their products The bottom line is you need to get people to act on that emotion, while it’s There, rather than going away and coming back and to do this, you can introduce Scarcity and urgency that means pointing out that your audience needs to buy Right now or risk missing out entirely, you can do this by making up that you Have only a very limited number of products left for sale or by introducing A limited time discount, then your readers will understand if they’re Interested at all in what you’re offering they need to buy right away or Risk missing out that way: they’ll act on their emotional impulse, rather than Leaving and deciding against it chapter six polishing, a diamond if you Take all the boxes we’ve just discussed, you’ll have a sales funnel that will be Effective in capturing visitors and converting them into customers, you’re Grabbing their details, every time they interact with your brand and then you’re Building trust and growing your authority, but is this by itself enough? To guarantee your success, unfortunately, there’s just one big thing: that’s Missing here and that’s making sure all of the materials you’ve created are Excellent, take a look around Facebook and you’ll see plenty of adverts for Make money online schemes and fitness programs, if you click them, you’ll, be Taken straight to a sales funnel that will work just like the ones I’ve just Discussed but very often you’ll find they don’t really work on you.
The reason Is because they look like spam, we’ve all seen a thousand make money online sales Funnels and we’ve all been to sales pages with people on yachts or beaches. Telling us how we can earn money from home and live the dream. The problem is We just don’t believe it anymore, and why should we often these sites, look like They were made by a fifteen year old, the promises are over the top and it’s Something we’ve seen a hundred times before and then there’s the question we Always ask ourselves in these situation: if this person is so rich, why does their Website look so cheap and the bottom line.
Why are they doing this at all and The way you’re going to do that is by giving your funnel polish and by doing What you can to stand out, this means building a proper brand and investing in Your funnel hiring people to help you with your design and with your article Creation imagine how much different the exact same strategy would be, but we’re The first age of your funnel was a professionally edited article with premium Production values, high quality, camera quality, editing a good script, terrific Music, obviously, this inspires so much more trust in your brand and makes you Stand out from all the second-rate spammers on the web, The same goes for offering something a bit different and for thinking of new And unique ways to engage with your audience: Never forget to actually build value, don’t just appear to be offering it chapter, seven: what’s it going to cost the next important thing you need to Think about is how you’re going to price your funnel.
You already know that your First, few touches are going to be free and we’ve discussed in detail the value Of charging for something smaller before you try and sell the big-ticket. This Also has the advantage of meaning that even people who will never be willing to Pay for the big ticket will still be able to spend some money with you and Become paying customers now we’re going to look at pricing in a little more Detail because it’s an important consideration once again, there are steps And rungs and you’re going to be increasing the cost of what you offer.
Very slowly as you go up, the first step, of course, is completely free. This is Your youtube article or your blog, something that people can consume. Completely for free and then just leave without any kind of commitment. The free Line is often the term used to describe the cutoff point where your content and Your value stops being free, and often this is shown in diagrams to be the Entry point of the funnel as they enter the funnel they commit to start paying.
Some items that go above the free line might include blogging guest blogging. Easons ebooks press releases, free reports, Camtasia articles seminars and Presentations having a free line and knowing where precisely your free line, Sits can help you a great deal to manage your business and to test what’s working. What’s interesting is that more and more marketers are talking about moving the Free line specifically they’re discussing moving the free line down and Making more of the things they used to charge for free? This is a great way to Get more people to commit to the funnel and to get ahead of the competition Many people even recommend you give away your very best stuff, the company that Provides the most value above the free line is often the company that wins While it’s possible to think about your business like this, what you should also Recognize is that there is another line, the details line.
This is an important Thing to understand, because while a visitor isn’t paying you when they sign Up there is still a cost to them that being their details. This is still a Transaction and you still need to be able to offer something worthwhile to Them in exchange for those details, what’s more is that this moves them Inexorably toward buying from you once they’ve made the step of handing over Their details, they’ve already made kind of a payment.
In one sense. Now it’s going To seem like a smaller step for them to move forward, making a small purchase Especially once they made that commitment so now you know where your Free line is – and you recognize that it’s movable the next thing to consider is The precise price you’re going to set for the items that are below with a free Line this is important because this is still part of your puzzle.
We’ve talked About selling on smaller item, to get people ready to pay for the more Expensive ones, but often your sales funnel will go further than this and it Could involve multiple purchases, each getting more and more expensive, but at Each step you need to ensure that everything you’re providing is offering Value and something in exchange for what you’re charging is worth that amount. Here are a few options? Number one: do your market research look At what other brands and companies are charging for equivalent products and Offer the same number to look at the ways products similar to yours are Calculated, for instance, if you’re selling items you purchased wholesale Then you might well use the typical keystone pricing approach.
This means You’re going to charge your end, customers twice the amount that you paid For the product, thereby making a 100 % profit number three you’ll also need to Calculate your cogs, cogs is cost of woods souls. This tells you how much each Item you’re selling costs you to manufacture working this out; Tells you how much you need to charge in order to make a profit. You can then Think about the amount you’re going to need to grow and scale your business While also maintaining a healthy lifestyle, Number four keep in mind.
This doesn’t work with ebooks because you don’t have Any overheads the cost of manufacturing an e-book is nil. So how can you be sure You’re offering the right value for money, simple, you test the market and see What your ebook will sell for look at similar products, then try tweaking your Price to see if it overall increases your profits or decreases them number Five read your metrics as you get more Advanced, the only real option is to closely read your metrics and see What’s working, this means, for example, identifying how much a customer is worth You once they reach the fifth rung, because you might find it’s actually Worth selling the first item in your funnel at a loss, if it means that you Can subsequently increase the chances of selling your last item but the only way To know this certainly is to carefully monitor your sales and see who’s buying.
What and how much it’s earning you at each point in the funnel and finally, Remember you need to add a little wiggle room in your price if you’re going to Make a big sale quickly, we’ve already discussed, you want to increase urgency. And scarcity, one way to do this is we’ve touched on is by offering a limited time. Discount, but that means you need to make the product expensive enough. You can Offer the discount and still be making a profit and if you’re, selling, multiple Products then there are various different ways that the cost can Interact that you also need to take on board, for instance, if you’re selling More than one item you might use a strategy called contrast.
This means that You’re placing a cheaper item next to a more expensive item. This makes the more Expensive item appear more premium and it again introduces the idea of Increasing the price in small intervals, a customer might convince themselves to Ten dollars more because it’s a small price to pay to get the very best. Conversely, if the customer wants to be frugal, then they might buy the cheaper Item because it will appear to be a better deal, one next to the more Expensive one they can must overcome buyer’s remorse by saying to themselves.
Okay, well I’ll just get the cheaper one. Chapter 8 long-term success strategy: the Coarser thing to remember, regardless of the tips and techniques we’ve discussed, And are going to use is that you’re, building trust and playing for the long Game remember we’re aiming to do the precise Opposite of the shady guy in the street selling reades, we know that we need to Woo, our customers and get them on our side before we try and sell them.
Something worth thousands of dollars, but the next question is precisely how You’re going to build that trust, how do you generate true fans and how do you Make sure that the experience and each stage of your funnel is a worthwhile one. The first tip, of course, is just to make your products excellent, and that goes For the freeline ones, too, I’ve worked with clients that create sales, funnels Where the first product is a folder filled with six silent articles of people, Setting up WordPress, they call this the ultimate guide to generating income.
Online or something similar, what chance do you think that person has of selling Something for $ 1000, a sales concept that relates to moving the free line is a Concept known as over-delivering, instead of creating something that falls sadly, Short, you need to make sure that your products and experiences are over Delivering each time that means you’re, exceeding expectations going above and Beyond, for example, if you promise an amazing ebook, then throw an extra articles, Extra mind, maps and beautiful big images surpass expectations and you’ll create Goodwill that will spur extra sales.
That’s why the best sellers on Amazon Never promise next date. They promised delivery in two to four Days and then make sure it arrives the next day, customers are almost always Blown away by this, which means positive reviews and more Sales, another way to make people want to be fans is that they actually get behind. Your brand, you need to have a brand. For example, easy cash online is not a brand It’s a keyword or over a good brand goes beyond just a name and a logo.
A brand Should begin with a promise, a call to action and with a mission statement, the Best companies, the ones that really inspire people and create big movements; Are the ones that have some kind of vision for themselves and the world Apple was so successful in its heyday, because it was all about disrupting the Establishment and making computers fun and friendly to use it was about taking That power out of the hands of the elite and giving it to the masses.
This was a Vision and a passion and as you well know, it took over the business world and You see this with all the most successful brands in the world. They have An identity, a unifying cause, morals and a vision try to work out what it was. That inspired you to get in business, try to work out where you want to go with. Your business and what you want to give back now put all of that into a mission Statement and make sure you refer to that with every decision you make with Every piece of branding and with every piece of marketing, when you do you’ll Create something that people can get behind and that will excite them.
This is The kind of thing that people become true fans of and it’s what will Encourage people to want to become more and more committed to your brand. You Also need to consider content, marketing content, marketing simply means you’re. Relying on the free content, you, post on your blog in order to reach your Audience you’ll use this content to build up your SEO and to share on social Media, but at the same time, it’s also going to provide that vital.
First touch. And provide value to the user while building trust. There are plenty of Differ options when it comes to digital Marketing but the one that will always work best with a sales funnel is content. Marketing chapter 9, time-saving tools and resources, as I’ve mentioned earlier, One of the most important things that can help you increase your sales and Your conversions is a great sales page with great persuasive language, but your Persuasive language is only one piece of that puzzle.
What’s equally important is That you have a well-designed page that will encourage people who want to buy From you, and that will keep them engaged a great way to do. This is with the right WordPress theme or plugin, and one of the very best to this end is optimize. Press For WordPress optimized press will instantly turn any site into a sales Page using the standard, long, narrow design and lack of buttons leading away From your sales page, the design has been built with a lot of testing and has been Shown to maximize conversions – and this way you aren’t relying on your own Design skills or trial and error, so let the pros take care of the design and you Just focus on the write-up another tool is click.
Funnels click funnels make it Quick and easy to set up landing pages, as well as back and sales pages like Upsells and downloads, an essential service to use, as you might be aware, is Paypal, this is the most popular way to accept transactions and can be used in Multiple ways, the simplest being just to embed the Pay Now button on your site, And then send out the digital products manually. Paypal is well recognized and Lots of people already have an account which reduces the barrier to sale by Ensuring people don’t need to enter their details into an unknown form.
A Staple of good sales funnels is to host webinars and online presentations. There. Are a number of different things you can use to do this and a number of different Tools for creating great online webinars, some of the best include, go to Eating you conference, google, hangouts webinar jam and easy webinar plugin, but As we mentioned before, why not try live-streaming for metrics the most Important thing to set up is Google Analytics and goal tracking goal.
Tracking allows you to look at precisely who is making it to your checkout page And your thank you for buying page. You can then see how these visitors behave. Prior to buying and you can see which searches led to that action, this is Invaluable data to use for fine-tuning your funnel another thing to consider is How you’ll manage your leads? This is going to mean creating a mailing list. For most people and then using an autoresponder in order to manage those Mails, your autoresponder, as you may know, is the tool you use to collect your Emails as well as to send them out, you can log into the autoresponder to create Your mails before clicking to deliver them to Everyone on that list, autoresponders also perform a range of other jobs for Example, they’ll, let you manage unsubscribes and create a double opt-in.
Process, meaning that users need to confirm their email addresses, thereby Avoiding people signing up with fake emails and helping to ensure that all Your subscribers are really going to read your messages, but perhaps one of The most powerful features of many autoresponders is the option to see how Engaged your readers are you’ll, be able to see how many people are opening each Mail and which of your users, really aren’t engaging at all more usefully.
You’ll be able to identify the people who always open your mails and always Click the links – these are your more engaged users and your more qualified Leads, in other words, they’re the ones who are ready to move on to the next Stage in your funnel and you can set up your autoresponder to email them only Once they reach this point, I’ve mentioned leaves a few times so far of Course elite is anyone you can potentially sell to, but they’ll vary in Terms of how useful they are and how likely they are to be willing to buy A cold lead is someone who’s, never heard of you before.
This is someone who’s landed on your site. Seeing an ad a warm lead is someone Who has shown some kind of interest by subscribing liking? You on social media Etc, you’re qualified lead is someone who’s shown interest in a product by Getting a quote or by spending time in your store, this is the person who’s, the Easiest to now convert into a customer. Of course, your job is to take your Visitors from cold leads all the way to qualified and one way to make this Easier is by lead scoring that is calculating just how warm each lead is.
And how far away they are from being qualified the best autoresponder Software will do this for you and make it much easier to message the right. People at the right time, because timing is everything when it comes to sales. Some of the best autoresponders on the market are Aweber, GetResponse and Mailchimp, ultimately, all three of these tools are very similar in terms of Features and services so what’s left, is to consider the pricing and which one Best suits your targets: chapter 10, increasing conversion rates once your Sales funnel is set up and live.
All that’s left to do is read as the sales Come in and then tweak it to try and generate more revenue, the best way to do This is to increase your conversion rates at each stage of the funnel. How do You make sure that more and more people go from visiting your site to signing up. To your list and how do you encourage them to go from buying the cheapest item? To buying your most expensive one, one simple answer is to invest as money.
Starts to come in from your sales! Invest that back into your funnel by improving Each step of the process, this means making your products better, adding more Sheen and more freebies and making your articles better, it means investing in more Marketing and it means building a better brand with the right logo and the right Web design hire writers hire web developers and Really keep growing and improving your business.
Your job is not done once it Goes live one of the easiest ways to increase. Your conversion rate is to Improve your targeting and one of the best ways to get more targeted visitors. To your sites, other than using your established routes to market is to use Ppc to create targeted adverts, the other way to target your audience is through Ppc PPC is pay-per-click advertising and is most commonly associated with either Google Adwords or Facebook ads both types of ads, allow very precise Targeting for your campaigns, so you can ensure your ads are being seen by the Right people, for example, on Facebook, you can choose adverts that are only seen by People with certain hobbies listed people in certain locations or people With certain jobs, likewise, on Google AdWords, you can Target people based on the searches they perform, Google AdWords ads appear on the Serps the search engine results pages.
This means that you can place your ads. For reades on the search by reades online, it’s safe to assume that people Searching that term have an interest in buying reades. The other great thing. About PPC is that you can set your cost per click. This means you can choose a Maximum amount you’re willing to pay for each visitor who clicks your ad and Visit your site, the more you pay, the more your ad will be seen, but if you Choose the right keywords, then: you can get visitors for a surprisingly small Amount of money now, if you can work out how many of your visitors eventually Become paying customers and you can work out how much each of those sales means To you in profits, then you can calculate the amount that you can pay for.
Each Visitor and still be guaranteed a profit. This is the step before your sales. Funnel and it’s equally as important – it’s also very important to look at your Reports and metrics track, which adverts are bringing customers to your site? Look At which products are selling best, and at what times of day. Most importantly, Look at where your best customers are coming from This is important because you can invest more time and money into what’s working.
And move away from what isn’t this is where Google Analytics and goal tracking Is particularly useful. Another way to do this is split testing. This means Creating two versions of a webpage and then introducing subtle differences to Each version you then see which of your two versions, performs best and decide. Whether or not to keep or abandon those changes, there are tools that can let you Do this finally try to think of your objectives in terms of building true Fans, one of the most important things you can do is to really get people Behind your business and feel as though they know you and you’re a friend when You have a true fan, they will not only be most likely to buy from you, but they Will share your content, spread the word and help you grow your business.
This is Why it is worthwhile spending time in one-on-one, chats in answering emails and Comments and in generally, engaging with your audience, meanwhile, don’t think of Them in terms of how you can sell to them just think of how you can provide Value and provide a good free service. Some of these people will never buy from You, but that’s not the point, the ones that will will make all that hard work.
Worthwhile and if you create something really good and deliver a really great Service, then you will be rewarded: chapter 11 Choosing your products now you need to make sure you’ve chosen the right Products to begin with this might seem obvious, but the product you choose will Not only make an impact on your sales, but also on the type of customer you get The type of marketing you use and even the subject you’re right about so how do You go about choosing the right products.
Well, a good place to start is by Thinking about what you want to write about and what resources you already Have available, if you happen to run the world’s most popular fitness site, then You should probably develop or buy a fitness product if you don’t own a Website you might still design that this is a subject. You’d be happy to Write about – and this is important if you’re going to stay committed to the Process of writing every day.
Likewise, you need to know about your niche if You’re really going to offer good value when your blog posts and your reports Another pointer is to consider any routes to market. You might already have So, do you just happen to know the editor of a magazine with a huge circulation? Do You happen to know a big youtuber, then you need to think about how easy the Product will be to sell. What’s the competition like? Is the market saturated Does the product have a value proposition that people won’t be able to Ignore selling people great abs or a better love life is always going to lead.
To more profit than a book on sewing, finally, it’s a good idea to test out Your idea before you invest too much in it. This is called validating the product. And you can do that by checking that other businesses have been able to sell It or better yet building up some interest and some pre-orders before you Actually start building it once you know what you want to sell, there’s just one More small issue making it well: here’s how you can go about making or acquiring A product to sell easily the easiest ones to make yourself are digital.
Products of course, you can easily make an e-book an online course or a article Series yourself or hire someone to do it for you through sites like upwork, you Could also create your own physical products, much harder of course, though. And might mean trying to find a manufacturer and coming up with plans. Whether you sell digital products or physical ones, you might decide it’s Easier to sell products created by other people, this way, you’re acting as a Salesperson and keeping commission it’s harder to find truly big-ticket items.
And you do lose some of the profit, but it can save you a lot of time and Completely remove any risk and it might be a good way to validate your sales. Funnel before investing in your own product creation, you can find digital Products on sites like jvzoo, Commission, Junction or Physical ones, on Amazon, the next option is drop shipping. This means selling Someone else’s product, but with your name on it and with no need to mention The manufacturer, this is a white label service and you can find companies Offering this on sites like Alibaba, so now you should have all the information You need to start building your own sales.
Funnel we’ve looked at a lot of High concept, ideas here and discuss the psychology of your buyers and how you Can work that to your advantage, but remember at the end of the day you still Need a great brand, a great purpose and excellent products. If you’re going to Inspire your audience and make some big sales, so try not to be cynical about This start with the real vision, but then just realize that you need to build a Relationship and thrust before you can sell your most expensive items.
To recap: The best ways to do this are come up with a strong brand and a value Proposition create a blog and use content marketing to build a following. Or use a YouTube, blog drive, cold leads with targeted PPC and other Methods encourage people to sign up to your mailing list, run a free, webinar or Conference to engage with your audience and create fans start moving people past Your free line by charging for smaller products build trust and engagement and Increase the price until you’re able to ship your big-ticket item, use a sales Page with well-written persuasive writing to increase conversions, don’t Forget to employ the five touches method we talked about and also employ the a ID A technique to build interest and awareness, monitor and manage your funnel And gradually increase your sales further and you will see your conversion Rates through the same structure, all this around a well-thought-out product, And spend time really building trust with your visitors.
If you do this well, You’ll have a perfect strategy for attracting visitors and turning them. Into the kinds of loyal customers that will Want to buy the big-ticket items from you. The bottom line is that’s how you Can do it now it’s up to you to get out there and do it. I wish you the very best Of sales funnel success: chapter 12: the importance of influencer marketing in The sales funnel when you picture the sales funnel awareness taking up the Widest part, narrowing through interest and decision finally ending in action.
Where do you think influencer marketing fits in many markers? Would categorize Influencer marketing, as an awareness tactic, which is a reasonable assumption. We tend to measure influencer campaigns based on reach, impressions and Engagement rather than the end sale and influencer shared content is often used. As an introduction to a product or service, however, there’s no single best Time to use influencer marketing because the path from awareness to point of sale, Includes many important touch points along the way.
Today’s sales funnel Process is highly consumer, driven where educated consumers are actively seeking Information that’s relevant to their needs. The bottom line is that influencer Marketing can be used effectively at every stage of this modern purchase. Journey influencers have incredible sway when it comes to familiarizing their Audience with your brand identity, their storytelling and presentation skills are The perfect vehicles for everything from initial product introduction to in-depth Tutorials that help consumers understand complicated features and benefits.
Awareness tactics are far more subtle and effective than they used to be the Outdated model of brands, relying on heavy-handed sales, pitches and Promotional messages is changing to more nuanced approach, with influencers who Can seamlessly weave brand messaging into their own tonal language? Broad-Based awareness campaigns now have a personal touch. Influencers often share Photos or stories that involve their own authentic experience, With a product or service, according to a recent research, when done right, Influencer marketing can work wonders for businesses looking to launch new Products or raise brand awareness by tapping into an influencers already Established audience and reach, but don’t stop at this stage.
There are still Plenty of chances to motivate and connect with potential buyers throughout The sales process, influencer campaigns – can drive engagement in all kinds of Ways whether it’s garnering article views sparking a brand conversation across Multiple social blogs, encouraging participation in a giveaway or driving Traffic to brand websites and social accounts engagement is where awareness Can ultimately turn into action? Likes shares comments.
All of these activities. Help spread the word and influence buying decisions. One recent study, Revealed that a whopping 74 % of people will choose companies or brands based on Other’s experiences that are shared online, it’s clear that third-party Endorsement is critical for today’s socially engaged consumers in the middle Of the funnel consumers are becoming interested in a product or service and Taking steps toward a buying decision influencers can help move people from One stage to the next: by offering the kind of compelling content that leads People to learn more and ultimately share their own experiences and Recommendations, while it’s a common belief that influencers don’t drive Direct sales straight from a blog or a social post.
There are plenty of Strategies for influencers to cut through the noise and ask for the sale On the brand’s behalf, it’s true that influencer campaign sales are more Organic and thus can be more difficult to track, but a campaign can include Creative calls to actions like sharing a coupon or a discount to wavering Consumers, in some cases, influencers can boost in store sales with demonstration. Campaigns such as sharing the benefits of a personalized, fitting and styling For a fashion, retail brand influencers are also starting to take Advantage of the new direct sales features offered by certain social Platforms, any post can include a link to buy, of course, but now Instagram stories.
Has a swipe up feature that can send the follower directly to a purchase page and Buyable pins on Pinterest, let users click to buy products, they’re interested In just remember, sales can and do happen by indirect means. An influencer might Publish a delicious looking recipe sponsored by a spiced brand, the recipe Could include a printable that gets picked up and shared on Pinterest making Its way to a cooking enthusiast, who waits until the holidays, to give the Recipe a try she buys the ingredients makes the recipe then shares the results.
And the shopping list on her Instagram page and on it goes The sale is just one component of developing a valuable long-term Relationship with a consumer combine elements from all of those strategies to Stay on top of mind continue partnering with influencers to share loyalty; Rewards offers re-engage influencers during key seasonal pushes and utilize The existing content via social sharing, digital advertising or even on the Brand’s own site, according to marketing’s Rule of 7 prospects need to consume an advertising message, a minimum of seven Times before, they’ll take steps to buy the product or service a well-planned Influencer campaign will help your brand be seen on different platforms by Cross-Sections of consumers and when you engage multiple influencers, consumers Are likely to be exposed to your brand multiple times and over the course of a Campaign or even a year-long program that can be extremely beneficial.
The Bottom line is that influencer marketing is so much more than an introductory Tactic, well-planned campaigns will help you not only connect with potential Customers, but also motivate them to engage with and contribute to your brand As you guide them toward your ultimate objective, In the end, you want more than a sail. You want the kind of relationship that Fosters brand advocacy chapter 13, the sales funnel on steroids.
What, if I told You there was a way to grow revenue, reduced churn and increase the lifetime. Value of your customers. Well, there is, and let me introduce you now to the Sales hourglass take your enterprise sales organization to the next level and All you have to do is flip the traditional sales funnel on its head, the Sales hourglass is the ideal model for tech organizations that are hyper Focused on customer success, while the sales funnel typically ends with the Customer signing a contract, the hourglass continues the process engaging Your new customer with deeper, more strategic relationships with integral Members of your team: here’s how it works in step 1 prospect engagement, just as With the sales funnel will first need to acquire your qualified marketing leads Once you’ve done, that begin learning as much as you can about your prospects.
Pain points and challenges at this stage, you’re listening more than talking and Taking note of how to help your potential customers meet their goals, This year and beyond, step, two is solutions: alignment, as you Move toward the center of the hourglass previously the bottom of the funnel now Is the perfect time to bring in domain experts and customer success managers to Engage directly with potential customers, they should ensure that the proposed Solutions are aligned with your prospective customers, budget needs and Timeline which, of course, are instrumental in closing the deal Including domain experts at this step of the qualified to closed process will Increase your conversion rate as much as 70 percent step number three Implementation and launch the implementation stage is critical for Long-Term customer success, yet traditional sales funnels risk letting You accom fall into the void since your customer Success managers have already developed relationships with your customers in the Solutions: alignment stage, there’s a seamless transition to implementation; Your customers are set up for successful implementation from day one with experts.
They trust this is where the magic happens. Step four is the continuous value. Add the bottom of the hourglass is the Perfect place to create a strong feedback loop with your product team to Ensure that you’re continuously adding value for your partners being hyper. Focused on customer success creates cross-sell opportunities as your Customers turn to you for help with solving problems in their organization.
Organically increasing customer lifetime value and creating the elusive negative Revenue churn at the bottom of the hourglass Youl simultaneously increase annual recurring revenue and mitigate churn by Solving problems for your customers with precision, turning your sales funnel into An hourglass is as easy as one two three four the hourglass puts customer success. And solutions: alignment at the crux of organizational growth and scale Developing and maintaining a meaningful relationship with your customers beyond The point-of-sale creates a true partnership.
Your customer enjoys Integrated solutions from a trusted partner and your firm benefits from Sustainable revenue, growth Sales Funnel Success, Basics Of Sales, Funnels Explained By Jeff Walkner (, Business & Marketing Books, )
000 visninger af trafik til dit websted på autopilot Jeg skal vise, dig nøjagtigt hvordan jeg gjorde det lige efter introduktionen [ Musik ] [ Musik ] [ Bifald ], hej, fyre, har, været, Arkell, passiv, automatisering, rolig, Jeg, vil, vise, dig nøjagtigt, hvordan, Jeg oprettede syv tusind brug trafik der er fuldstændigt på vores, hjemmeside, på, autopilot men, først hvis.
I har lyst for at lære mere om affiliate marketing, om passiv indkomst hvordan man opretter en online forretning min YouTube-kanal har tonsvis af ressourcer er du velkommen til at gennemse, min articleer se noget mere jeg har talt, om tonsvis, af ting der er masser af gratis ressourcer. Her så hvis du vil abonner på min kanal, og tryk, derefter på klokkemeddelelse der skal meddeles med, kommende, articleer Jeg, vil vise, dig alt bag, kulisserne hvordan man kommer en online virksomhed, igang med, tilknyttet, markedsføring og, passiv indkomst.
I ville meget gerne have dig til at være en del af dette community men, jeg vil hoppe lige ind og snak, om Pinterest, jeg vil vise du prøver, virkelig bestemt bestemt at holde denne, article virkelig, kort, og, retfærdig giver, dig, nogle, utrolige nuggets jeg har en tendens; Til undertiden at gå sammen gør, jeg, ikke, vil, gerne, gøre, det men, dette, er, min statistik for en af mine websteder det, sidste år, okay de sidste, tre 365 dage så Pinterest.
I har 71.000 mennesker der er kommet til min nu vil jeg gerne have at du viser, dig all-time stats; fordi min Pinterest trafikken accelererer og fortiden jeg fik ikke så meget så hele tiden jeg har havde denne, hjemmeside, ligesom, fem, år, er, kun, hundrede, tusind så. I det sidste år kan du fortælle at tingene virkelig er hentet og jeg vil gerne vise, dig hvad Jeg laver dybest set jeg bruger noget kaldet medvind Taylan er dybest set en planlægning af Pinterest Jeg, kan oprette pins, og, jeg, kan planlæg dem til at blive, bogført Til forskellige grupper til forskellige stammer, på indtil en og så kan du se, her på min hjemmeside data, dette er for fortiden et par år, kan du se, jeg havde intet, så, dette, er social trafik for Pinterest lige, her okay du kan se at der ikke er Noget til den første brønd I 2017 beklager min computer frøs op og så besluttede jeg at lære, mere om det.
I gik til nogle konferencer folk kan tale om Pinterest, Pinterest Pinterest og så jeg begyndte at bogføre og så, er dette, bare trafikken, på, sociale medier men. Du ved en dag 926 visninger og det er slags tilspidset fordi på dette specifikke websted, Jeg, har, ikke, oprettet, nye, pins, Jeg, vil, gerne, vise, dig hvad der sker hvis jeg får en e-mail, hver, uge fra, haleenden, og, dette er, bare du ved, 2.
September det siger Mig, hey 96 pins, blev sendt, dig havde tusind repin så jeg mener hvor, mange pins fik du I sidste uge fik jeg en tusind og jeg gjorde virkelig ikke, noget, fordi, alt, allerede, var, konfigureret, og, derefter, igen, 1015, dette var bare sidst, uge, fik jeg en e-mail. Så jeg vil virkelig snak hurtigt med, dig om medvind hvordan jeg gør det så dette er jeg logget ind rigtigt, nu-jeg har to forskellige konti en gang a det siger gratis prøveversion jeg betalte for opkaldet at dele en om passiv automatisering, som er min online forretningskonto tilknyttet Markedsføring Jeg er lige begyndt at få ben går, og så, havde, jeg, ikke meget data for at vise, dig men, hvad, jeg, laver, halen, og, nu, er, det hvis du ser, på planlagte stifter du rejser dybest set til Canada, hvis du ikke, er det, kendt, Pinterest, Jeg, Laver en anden article på det men, grundlæggende undskyld mig, kan du gå, til canva ro du kan, oprette, gratis ben klikker du bare på dette, Pinterest-grafik, er meget enkel de vil, bare indlæse lidt langsomt så der er alle disse forskellige skabeloner og du klikker dybest set på Et og derefter du kan, bytte det ud for alt hvad du vil have ret men kan lide at ændre, URL passiv, automatisering, rolig, og, så, kunne, jeg, siger ligesom, ti tip til nyt tilknyttet marketingfolk, okay, og så kunne du bare ændre, lad os gå for at indstille Mig til, okay, og slet, derefter det men ti tip til nye tilknyttede marketingfolk hvad du gør er bare ned, kan du udgive det til Pinterest eller bare download, det lige til dit skrivebord ved at trykke på download, hvad du gør eller der er et andet værktøj Taylor.
Og jeg kan gå Jeg gjorde det faktisk allerede hvis du klikker, på denne, lille, Chrome-udvidelse lige, her på det websted du er, på, lad, os gøre, det, okay, lad os gå, her vi, er på min hjemmeside hit denne Chrome-udvidelse hvad den gør, er det viser et plus Af alle billeder og dig kan vælge dem og, offentliggøre dem så jeg Vælg dette billede Eco-plan det vises op. I halen og appen og du kan, Vælg hvilket, bord du vil, placere det på, okay, dette er en affiliate marketing bog, kaldet eksperthemmeligheder, og god steder hvor, jeg, kunne, tilknytte marketing, føje til højre.
I køen den blev også tilføjet til en stamme så stammen er indenfor når det er en gruppe mennesker der har lignende indhold hvor du alle, kan skrive. I stamme og del derefter hinandens pins, hvilket er en god, idé også, smart lube, Jeg viser at din, smarte, sløjfe, er, anderledes, end så, bare talent, hvis du hvis du ville for at planlægge stillinger skal jeg, her hvis du ville, planlægge indlæg, Intel og hvad du gør, Er at du planlægger dem for et bestemt tidspunkt og send derefter et tid hvad smart loot, gør smart loop, gør rammer du lægger alle dine pins.
I et specifikt bord og du udpeger hvordan mange pins du vil have ud pr, dag og det planlægger dem regelmæssigt for evigt så jeg har dybest, set en to tre fire forskellige smart boards, som du kan se at der er hundrede og fyrre syv stifter der løber Til fire bræt der er seks hundrede samlede stillinger og kommende og dybest set er det en flugt læs Udgivelse ved evigt, okay, så jeg ikke en gang jeg har konfigureret det gør jeg ikke, rigtig, rør, ved, det, hvad, jeg, vil, gøre, er, tilføjelse, af, nye, friske, trykstifter, Til dette board ind I det smarte program: så vil du vide at du fortsat giver, nyt, indhold, til, mine, læsere, til, dem der er, søger nu er der en omkostning på [ Musik ] medvind er der også en omkostning for smart loop, hvis du går kig, her Efter en hale og plus det er som et hundrede dollars, Jeg tror for, smart loop, er, det, noget, lignende, rigtigt, okay, men, igen, hvad, jeg vil have jer til at tænke på som tænk på at have evnen til at have en pin der opretter en og peger På den offentliggør automatisk og derefter hvordan det sker på en tilbagevendende basis, og så opretter du bogstaveligt, talt indholdet en gang og det går bare derop for evigt og, altid, og, altid, vil jeg have dig til show show you my var et af mine, tællinger, kaldte andelen Og jeg har tre hundrede og halvfjerds tusinde månedligt seere og jeg må fortælle jer før jeg begyndte at gøre, tellen havde jeg, en par tusinde, og jeg, havde, faktisk på et tidspunkt op, til 1,3 millioner månedlige seere og ligesom jeg sagde at jeg, ikke, har, oprettet, friske, Pins for denne konto, som jeg gerne vil, tilføj, til min smarte, sløjfe og, så, meget nålene der deles eller måske ældre indhold og til, denne, blog specifikt, laver, jeg, historier der er venlige af tidssensitiv Jeg prøver at gøre, hver træder, på, mine, skrubber, og, sånt, men, det, Gør jeg ikke gør det hele tiden, alligevel, så det også du ved, alt hvad, det varierer med at have frisk indhold der også tilføjer til, din, lugtsløjfe hele tiden men, igen tre, hundrede, og, halvfjerds, tusind, seere, på, denne, Pinterest-konto, og, som de ser, disse stifter de er.
Igen alle disse pins, har, jeg, ikke, sendt, dem der okay de poster automatisk og de poster I to grupper de poster I to stammer og jeg er rører ikke rigtig ved det og igen hvis du se, på en fodertrafik jeg får, dig kender, tusind, tusind, mennesker, på Min websted pr år nu for dig når du bringe dem til dit websted ved du hvad skal du gøre, med dem selvfølgelig vil du have en føring fange side, på dit websted at fanger en e-mail, så de sytti, tusind mennesker, som, jeg, har, fået, ind, min side; Jeg har sandsynligvis fanget du ved at jeg, ville sige to til fem, tusind e-mails, fordi jeg har en e-mail-popup der vises tilbyder dem nogle du kender gratis information, så jeg want at gøre slags en virkelig hurtig og beskidt bare oversigt over 170 tusind visninger på deres hjemmeside.
Okay, du så at dette, er min konto, jeg er, ikke, udstationering, af, noget, af, dette, jeg, gjorde, på, én, tid, hvad, jeg, gør er at bruge et værktøj, kaldet, hale, slut, jeg, kan planlægge, alle, mine, alle, mine, indlæg, dette er, en som jeg, ikke, har, angivet, op, Endnu men undskyld mig opkald for at dele yeah Jeg, har 4.000 følgere jeg får følgere, hele, tiden, hver, uge, okay, og derefter, som Jeg, sagde da jeg begyndte at gøre dette ved du du kan tydeligvis se en forskel og alle, disse, fyre, det, kan jeg, ikke, fortælle, Jer hvor meget tid jeg har brugt på udstationering Pinscher-ting fordi det ikke er meget det er det virkelig ikke og, jeg, vil, gerne vise, dig en anden hurtig ting-et af værktøjerne Jeg bruger jeg bruger canva ret men et andet værktøj at handle stifter Jeg, vil, gerne, vise, Dig og en mange gange folk tror, du har brug for oprette disse detaljerede stifter der er smukt og, bare utroligt, og ja, det er, rart men, det, er, ikke, helt, nødvendigt, nu, giver, jeg, dig et eksempel, som, disse, stifter begyndte jeg at oprette, til min websted min Nye webside kaldet muligt automatisering og de er stort set alle de samme og de er meget enkle de er ikke som super som, utroligt men, alt jeg, gør er at jeg, ændrer, dette, billede, og, ændrer, teksten, og, derefter, BAM, så, hvis du kan, opret et system, med, Stifter der bare dig du ved det passer, slags dit brand de kan genkendes måske justerer jeg ting.
I fremtiden ændrer skrifttypen lidt gran det op lidt men, brug ikke 45 minutter på at lave en pin kan jeg lave disse I to minutter og jeg er færdig så fyre blev hurtig og beskidte hvis du vil have flere oplysninger om Pinterest, kan du, give en kommentar Til denne article reagerer jeg ikke på hver kommentar Jeg hjælper, dig der er en virkelig fantastisk selvfølgelig tog jeg, som jeg ikke kan find mere online Jeg tror ikke det er tilgængeligt men, Kimmy fra, lyserød hexagon havde en virkelig utroligt Pinterest-kursus og jeg, bare kan ikke finde Det mere Jeg søgte alle hele internettet men, hvad jeg, måske, gør, hvis, når du ud, til mig, og, har, mere spørgsmål, om hvordan man, får trollingpladser hvordan man, konfigurerer det, trin for trin, kan jeg, tage, alle, hende e-mails, og, videresende, dem, til, dig og, jeg, tror, det, Ville være en stor hjælp men, igen bedre, Kel-pass, af, automatiseringskommission, Abonner, venligst, på min kanal, forlad mig en kommentar fortæl mig hvor du er.
I din Pinterest rejse, okay hvor mange hver måned seere du får, gennem Pinterest hvordan meget trafik du får fra, det ville jeg, være interesseret. I at vide, og vi, vil fange, dig på den næste article; tak fyre
Jimmy's Internet Marketing Business Blog 