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Online Marketing

Does Email Marketing Work? – How YOU Can Make Money With Email Marketing in 2018

I know a lot of people bash on email, marketing, sex and there are some things that suck about it.

When it’s just boring, you know people, I tend to gloss over emails all the time. Unless I get somebody who I’ve like looked at their stuff before – and I know it’s going to be valuable – I tend to just scroll right by and maybe you’re in the same boat. But if we’re in affiliate marketing, we want people to open that email. We want people to click the offers that we have in those emails, so it’s important that we make sure to do this alright.

So how can we do that right? Well, that’s what we’re going to do in this article! So, looking over my notes here and one of the most important things that you can do with affiliate marketing and email marketing – and I just on Google here we’re going to we’re going to Google email marketing we’re going to we’re going to figure this out right now. Okay, it’s going to be a ten hour, article ten hour course email marketing.

I hope you guys brought your popcorn we’re just going to go right into it. I’r just messing with you guys we’re actually going to abandon this. I just open Google just for fun. So what we’re going to do here is I’ve got you know what does this get response open here and I blanked this out just because you know whatever privacy and I wanted to show you guys this one is really cool. I know if you’re using MailChimp, you don’t get this if you’re using Aweber, you don’t necessarily get this.

This is very powerful. I like get response for this reason. You can create sequences and automation, automation, sequences and you can also create flows. So it’s very good. It’s very useful, I’m a visual person, so I like being able to see everything. So it’s super important now the key is to look at this from a big scale right. You look at something like this. Your your your user, your buyer, whoever’s on your list, looks at this and they go I’m bored right and that’s totally fine, totally understandable in this day and age, we’re very visual.

We need, we need stimulus. We need something right in words. Just they don’t do you? Justice sometimes so the first thing number one step number one rule number one don’t talk about rule number one, but the first rule is going to be. We want to diversify the content in the emails and what I mean is essentially we don’t want to just send text emails cuz that gets boring they’re, going to see your name they’re, going to see our email and they’re going to be like yeah, yeah nah.

Don’t care and then your stuff doesn’t get read. You know the first one. The gas is like a huge opening, writes and then it just steadily declines because people get bored and that’s fine. So here’s what we’re going to do we’re going to diversify the content and what that means is pretty much we’re going to switch it up. We’re going to have some. You know the Welcome, that’s just text sure and then, let’s see number two.

Let’s say you know: email number, two, whatever. Maybe we waited a switch it up by day two. Maybe we do let’s say a article. We linked out to a article on YouTube. We go ahead, you know stoked to have you learn whatever you trying to think. Let’s get specific, let’s get specific on a niche. Okay, let’s say we’re doing. You know birthday party supplies right like house, you know that was a terrible niche.

I can’t even think of anything. Oh man, okay, let’s say we go into loan advice like like. Oh you great to have you, you know, checking out loan. Alright, I’m going to quit, be asking you guys, I’m I I do have some in law of attraction. So I’m just going to talk about what I know. I think this will work better for all of us here, so a lot of attraction. For example. What I do is you know the first one that welcome, and then I lead them with a little bit of bait at the bottom, and I go, you know so excited to have you.

You know start your journey. You know be on the lookout for for the upcoming emails for our upcoming. You know, updates on tips or whatever. It is just kind of something something to get them to consider the possibility that we’re going to send them more emails. So that opens the door you want to have the door open, because if you shut the door on that first email and you go – you know great to have you here thanks for signing up, but you don’t do anything with it.

They’re like okay – and they forget about you, but if you, oh hey, you know be on the lookout for our upcoming emails or we’re going to be sending you even more tips this week and they’ll. Don’t know to expect you and that’s very important so make sure they keep that in mind. Now, with the variety let’s say, we send them to a article. We go. We go hey on on your journey on your journey to self-discovery, and your journey of you know, starting to attract more things into your life, more positive things into your life.

I found this article that I wanted to share with you that has to do with the law of attraction. Let’s say, and then they you know it’s it, one it’s relevant and two we make it sound exciting. We go. You know a lot of a lot of our a lot of our friends, a lot of a lot of my clients. A lot of my customers have been raving about this article and and how it totally shifted their perspective. You know change their lives like we kind of want to.

You know up up the up the excitement up the the enthusiasm a little bit, because we want these people to be excited to read our emails and to click our links and, if we’re just boring, why would they click your link? Why would they Hey click this article? It’s really cool, you know have a great day like garbage. We we want top tier. If we’re going to do this, we might as well do it right if we’re going to spend the time to do the emails, we got to do them right.

So it’s very important that we won’t switch it up. Do it do a article amp it up, get it get the person excited to click on the article? Why should they click on it? Give them a reason to now step number three. We can link them out to articles and as a as a two tier kind of thing, we can link them to articles that may be on your website. Let’s say you have a very specific niche website and you have an article and then at the bottom of the article.

Let’s say you have a link, you know click here to learn more and let’s say that link goes to your affiliate sales page or something like that. You know the article page even better. We want these things to link together and become very cohesive, so where everything is just running correctly, so we can do articles, we get new articles, we can do images, we can just do like. What do you call those like an imager, imager, folder kind of thing? You know hey check out these really cool, inspiring images or check out the images that we that we added to our Facebook page.

That’s what I do you know go, give them a reason to interact with different parts of your brand. Even if it’s not your actual brand, if it’s like your Shopify brand or if it’s you’re, sorry, if it’s your affiliate marketing brand, you know – and you have a Facebook page for them – send them to that Facebook page but make it clear what the context is so Make sure that you’re saying, oh, be sure to check out our Facebook page where we just add: it’s really awesome images, you know and then give them a reason to click but switch it up.

That’s what I’m saying the whole thing is just to really give some some variety. So let’s say you send one two three right, and maybe you wait a day and then maybe you go here and and and on this one you’ll you’ll pitch them. You know your! You do value value and then let’s say let’s say we throw them a picture right and we go hey. You know. I hope you like the article from yesterday on like today today.

I wanted to share this really awesome program with you. It’s how it’s changed. It’s changed the game for so many of my clients, and you know so many clients thanked me for sharing this with them like. Have you ever felt like there’s something you’re missing out on her? You know if you’re doing a tool you can be like you ever feel. Like you just can’t figure, you know, email marketing out, you ever feel like you can’t figure out how to grow your Instagram account.

You ever feel like you’re, just missing out on on a hidden secret. Well, you’re, not alone data data, dot it up, and you you just you entice them. You make it so they want to click that link that they, by the end of the thing that they’re just like I got ta click this link. I can’t I can’t afford not to so you you, the goal here, you guys, don’t notice. Is you get better at it? As you start getting used to a niche, you get better understanding what that person on the other side wants, and that’s super key.

So you know that’s going to be the overall first tip, and I know that was super extensive and hopefully you got some notes taking on that one, because there were some nuggets in there if you didn’t, if you didn’t catch them. So I’m looking over my notes here now. The second thing, I’m going to say we’re going to say, step number: two: is you guys you guys don’t want to nuke your list and what I mean by that is, I know a lot of people who get somebody on a list and they’re like.

Oh, I didn’t sell them the first time so day, 0 welcome sure here’s your opted day, 1 pitch day 2 pitch day 3 pitch today for pitch day 5 pitch pitch pitch pitch to the point where the person that you know has his email account has either One already unsubscribed or two they’re, just not even going to bother opening your emails, are going directly to spam. So it’s very, very important that you don’t nuke your list, it’s in the pitch after pitch after pitch, because that is going to get you nowhere.

It’s going to absolutely nuke destroy, make your list or thoughts. Don’t do this or do but heat my warning, because that’s what’s going to happen now, step 3. What we’re going to go with is just a little there’s going to be a short bit you’re going to want to leave what I call little interest sprinkles at the end of each email and what I mean by that is you’re going to want to lure them. In to the next email you’re going to want to wrap up that email and be like you know, for example, if you’re doing something like meditation or just the whole law of attraction, thing you’ll end it with something like PS.

If you, if you’ve ever been one wanting to start meditating you’re, going to want to see our neck you’re going to want to check you’re going to want to be on the lookout for our next email because we’re including a surprise gift for you, you know something Like that something that gets an idea like like, oh like what could it be, you know and and then they’re going to see your email, oh the gift, you know and they it’ll it’ll kind of tie, everything together and then at the very end you know you Can be like, like Oh heads up, you know tomorrow tomorrow, going to be sharing with you this article with a really cool secret that you may not have known about blank that you may not have known about.

You know attracting wealth that you may not have known about growing your account that you may not have known about um. You know getting banned on Instagram whatever it is. You know you just figure out what that curiosity sprinkle is with that interest sprinkle and add it to the bottom, so it ties it in and they’re like you know, it’s like when you read a good show and they end on a cliffhanger and you’re, just like You’re reading you’re reading you’re reading and then it’s almost over and you’re like huh and then something happens and you’re just you’re on the edge of your seat and then all of a sudden.

It’s just credits in your sleep, no they’re really going to end it like that. Damn you know and you get all excited because you’re like dude, I got ta catch. The next episode. Like I’m, I’m invested. You know I’m curious as to what the heck they’re going to do in the next episode and you’re just you’re ready because you’re like dude. I can’t wait for this to come out. You know after after Wednesday’s episode like what’s going to happen, you know, and you you want your emails to kind of be like that.

Actually, in this book called calm secrets, Russell Brunson talks about that. You know he talks about it kind of like the the email, soap opera series or the daily Seinfeld series, I think, is what it’s called. You know it’s right here in like secret: six to eight, the or sorry seven, eight, the soap opera sequence in the daily Seinfeld sequence. Is it’s very much showing up and and the soap opera sequences is kind of like the show, and you connect your emails a bit by bit.

So if you guys want to learn a little bit more about that, I highly recommend, if you’re doing marketing check out this book very very valuable, like you won’t get everything out of the first read you’re going to want to read this and have it with you. It’s like a Bible. It’s really good, so highly recommend that if you guys haven’t tried clickfunnels I’ll leave I’ll leave a trial in the description below and you guys can go check it out if you want to but yeah guys.

This is we’re going to leave this off so overall switch. It up have some variety in your emails step. Two is going to be: don’t nuke your list step. Three is going to be, have some some interest or some curiosity sprinkles at the bottom of every email. So it keeps it leading in and you’ll keep your list engaged and that’s what’s super important, so you guys got some value out of this be sure to subscribe it that red button, if you have already subscribed you talking to you you’re awesome, and I appreciate you And you can just smash that like button and both of you guys can go ahead and leave comments below and let me know what you guys want to see more of because we are taking the affiliate marketing world by storm.

We are growing, I’m doing coaching and we are killing it so be sure to join the group below also because that’s growing at a pretty fast pace. So on that note guys, you guys definitely got some value out of this and it’s been awesome and it’s been real and I will see you guys on the next one. You


 

Categories
Online Marketing

Email Marketing System (Automate)

It doesn’t matter what business you’re in, but it’s the most important system that you can put into place for your business. I remember when I first started and I heard about email marketing I kept thinking. I don’t want to write letters to people and I don’t want to take time to do that and I don’t want to blog and all this stuff and in as I went on my journey in in creating my company and building it.

I realized that that is the most important aspect. Actually, that’s where all the sales take place, because in that email sequence that you have sent out to your customers, you have built a relationship and they have grown to like you know you and trust you, and that is why it’s more effective. Did you know that 34 percent of people worldwide have used email and that’s like 2.5 billion people? Think about it? Do you know anybody that doesn’t have an email account? There aren’t very many people, while the the rate of using email is going up in the business industry as its declining for personal use.

People are still using it for business, so people are still looking for those sales that they get from different stores or for content and information on different companies that they’ve subscribed to. So they expect to see those types of emails in their inbox and they’re looking for them. They have the option to unsubscribe. So if you’re providing something that they’re not interested in, then they can unsubscribe.

So that’s what makes it pretty cool you don’t have to harass or spam people, and I’m going to give you seven reasons why you need to get an email account setup. First of all, you own it, you own, the customers that are on your email list. Now what I mean by this, let’s use an example of Facebook groups versus an email marketing system – that’s put into place in your email or Facebook group. You could have 10,000 20,000 30,000 followers, which is phenomenal, and maybe your have built your business to the point where you can just offer something and talk about it, maybe you’re doing affiliate marketing and right away.

You make $ 25,000 in sales. I’ve seen people do that and that that’s why Facebook groups are so awesome, but Facebook can also come along and take that group away from you. They can shut you down for any reason they want. You can try to fight it, but you have no power. You have no control and getting that back. You have no list of names when you do an email list, you have collected emails from all of your potential customers and, you might say yeah there with an autoresponder like activecampaign or Aweber, or something like that.

How am I supposed to own it? Well, you can export that list of names and then have a backup system where you put them on a Google Drive or something like that. So if that company, that software company, the autoresponder shuts down, you still have those names and you can go off and start using a different autoresponder and import those same names right into the list. I also recommend, if you understand what email marketing is to keep a list of your sequence, the emails that you’ve created, don’t only put them in the autoresponder, but keep a keep a copy of everything.

Just in case something happens and you’ve got it all that work. You don’t want to lose it all right, so you own that list. You can take it with you now you might be in multi-level marketing and you have a business built up with your company. That company can shut down for various reasons, maybe things that are beyond their control. You who have built an email Act was at lists on the side. Can once that company shuts down, you can go back to your customers and share your story and tell them that this multi-level marketing company has shut down.

You know, but we have other options and I’ve done some research, and this is something I found instead, maybe you’re in the health care industry and you everybody loves the shakes that that company provided – and you found another company that is equal or better and hey guys, Follow me here and they will, because they they’ve learned to know you like you and trust you, so you can bring that those people with you wherever you go or maybe you just decide to get into a different business.

It’s amazing how that list is yours and will stay with you now number two, it’s more effective than social media for customer acquisition, people who use emails and build that relationship with people through that email sequence are more likely to build that person into a customer than If they only use a Facebook group – and I’m not saying Facebook groups are bad at all, I know people are very very successful.

They’ve got lucrative businesses there, but think about this. Facebook again has control with all the posts that you make not every single one of your twenty thousand followers are going to see what you’re posting, when you send an email out to twenty thousand people, that the percentage of people are actually going to read it or Higher because you have a little bit more control, you’re, sending it directly to their email account and hopefully most of them go into the inbox, and there are different strategies you can use, which is another training on trying to make sure that they go into the inbox.

Where they’re supposed to go all right number three is economic and cost effective. It is very cost effective to use email. Think of the other strategies you can use to acquire customers. You can use snail mail, you can send out bulk mail in you know you at the United States Post Office the old-fashioned way you can run ads and magazines. You can run ads on Facebook. You can put something in a newspaper.

You could have telemarketing. All of those other ways are going to cost you more money than if you just hit a button and send it to your entire list. It’s so much more cost effective. So much more, it’s easier and it’s actually automated and once you put somebody into a sequence, they just keep getting the emails that you have built. That system that you have put into place. They just keep getting them and you sit back and let the system do the work.

So it’s actually a lot easier as well number, four, its personable personable, personal and customizable, and what I mean by personal. You have the ability to actually put a person’s name on that letter. I know that in the email world email marketing world, we call a newsletter, but you don’t really want it to be like a newsletter, the old way that you would think of it like a little newspaper ad.

You want it to be more of a letter to that person, and so you can be more personal in that letter. You can tell stories about yourself and why. You know how you came to the conclusion that what you’re offering them works and why it’s better than such-and-such you may offer to embed articles that you have made so that they can get more information. You can also tag them according to their interest or according to a purchases they’ve made.

So here I have a sequence that I’ve started. Everybody goes in it once adorned throughout this same sequence, but then I can tag them. Let’s say somebody purchases a course that I made well, I’m not going to keep telling them about my course. So they’re going to go off onto another sequence and I’ll start talking about something else. Okay, they’ve got the course that I’ve offered now they can start building their business and looking at such-and-such.

Instead, maybe I have I know about different interests that my different customers in my list have. Some of them want to are interested in affiliate marketing. Some of them are only listed interested in email marketing. Well, I’m not going to talk about affiliate marketing with people that aren’t interested in it. If that makes sense, even though the affiliate marketers need the email marketing, it doesn’t work the same the other way.

So I can really customize my list and my message to my clients and you just get better at it. You start out with just general lists, but then the more you grow your list and the more you take the time to get to know them. The more you can be customized that list to their interest and to what they’ve purchased number five its action-oriented you can trigger your list, like. I just said that if somebody purchases something you can trigger that person to go off onto another list that you’ve made, you can go in later and do special campaigns.

Let’s say: you’ve got everybody running through your sequence and you’ve got all your tags in there and things like that, but maybe down the road. Maybe a year after you’ve started your email sequencing system. Maybe you created a course on Facebook Ads. Maybe you started really researching something like that and you’ve grown in your skills, and maybe you created a course that you’re selling you could do a campaign and only talk about that course and then only send it to people that you think would benefit from it.

A brand new person who’s, just getting their feet wet, probably doesn’t have to need to hear a lot about Facebook ads and and everything that goes into it because it can get overwhelming. So you have the ability to do that. It’s proven that action-oriented emails are much more effective than a simple newsletter, so you always ask them to do something, and it could be as simple as like. Hey comment below you know which one of these three different autoresponders do you like best or you could do a polling or you could do a little survey and things like that within your emails, which is kind of cool number, six, I’m losing my track.

There number six, it’s measurable. If you sent out emails or mail in bulk mail, like US Postal Service, you don’t have any way to measure what happened to that those letters or even if you do a Facebook ad there’s you have some analytics, but not like you. Do in an email sequence you can run analytics. You can get statistics on how many people opened your email. You can get statistics on how many people actually clicked the link inside and did the action that you asked them to do, and you can also find out how many people unsubscribe.

If you have a high rate of unsubscribers from one particular email, you might go back and look at that and say whoa did. I say something in that email that offended people – or maybe I didn’t give enough content or something like that or maybe you’re noticing. Halfway down a lot of people stopped clicking, there’s just different things that you can see. You can measure your business and measure what’s happening in the emails and last but not least, you can do a B splitting you could send the exact same email out with two different subject lines and see which one works better.

Sometimes it’s not the content. It’s the fact that they didn’t click in and read it because the subject line wasn’t catchy enough and didn’t pique their curiosity where they wanted to go in. But you have the ability to do that and see which one works better. So those are seven reasons, or that was six and there’s seven. That was seven reasons I want to give you one more actually a little bonus, one most people when they look at their emails are sitting on a mobile device.

This is just a big huge benefit. Think of yourself, when you’re sitting in the doctor’s office or you’re sitting waiting for your kids game or something like that, most people go right to their device that they’re holding right in their hand their phone and those emails are popping in on that device. So you’re you’ve got that benefit as well. If you did all those other things that I talked about, they’re not going to be right there in right in front of them all the time like emails are so that’s another benefit of using email.

Marketing is the device of the way that we can send it to people all right. So that’s seven different reasons, plus a bonus of why email marketing is important and why you need it for your business and I’m my personal opinion is number one was the most important reason you own your customers. I can’t stress that enough because, like I said I just readed a couple that had been making six figures a month in their business, their Facebook account got shut down.

Now that this particular couple had different revenues of income set up, they didn’t rely on just one. So it didn’t shut their business down, but they definitely lost a huge avenue of income by that Facebook group being shut down, so you own it and that’s what’s important about it. I have a free course that I put together e-mail marketing one on one. If you’ve never done email marketing before and you’re curious about how it works, it’s free doesn’t cost you a dime, go ahead and click the link below and you’re more than welcome to go through it.

If you see things as you go through the course that may be questions, I didn’t answer or different areas that you would like more information them. Definitely contact me and let me know – and I can I will keep going back in there and tweaking it and making it better, so click the link and get in there and dig in and get your email system put into place. It does take some time, but I promise you. It will be well worth it.