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Online Marketing

3 Tools You Need For Email Marketing

Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.

The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.

There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.

So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.

Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.

They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.

So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.

This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.

So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.

So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.

Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.

So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.

So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.

There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.


 

Categories
Online Marketing

Email Marketing System (Automate)

It doesn’t matter what business you’re in, but it’s the most important system that you can put into place for your business. I remember when I first started and I heard about email marketing I kept thinking. I don’t want to write letters to people and I don’t want to take time to do that and I don’t want to blog and all this stuff and in as I went on my journey in in creating my company and building it.

I realized that that is the most important aspect. Actually, that’s where all the sales take place, because in that email sequence that you have sent out to your customers, you have built a relationship and they have grown to like you know you and trust you, and that is why it’s more effective. Did you know that 34 percent of people worldwide have used email and that’s like 2.5 billion people? Think about it? Do you know anybody that doesn’t have an email account? There aren’t very many people, while the the rate of using email is going up in the business industry as its declining for personal use.

People are still using it for business, so people are still looking for those sales that they get from different stores or for content and information on different companies that they’ve subscribed to. So they expect to see those types of emails in their inbox and they’re looking for them. They have the option to unsubscribe. So if you’re providing something that they’re not interested in, then they can unsubscribe.

So that’s what makes it pretty cool you don’t have to harass or spam people, and I’m going to give you seven reasons why you need to get an email account setup. First of all, you own it, you own, the customers that are on your email list. Now what I mean by this, let’s use an example of Facebook groups versus an email marketing system – that’s put into place in your email or Facebook group. You could have 10,000 20,000 30,000 followers, which is phenomenal, and maybe your have built your business to the point where you can just offer something and talk about it, maybe you’re doing affiliate marketing and right away.

You make $ 25,000 in sales. I’ve seen people do that and that that’s why Facebook groups are so awesome, but Facebook can also come along and take that group away from you. They can shut you down for any reason they want. You can try to fight it, but you have no power. You have no control and getting that back. You have no list of names when you do an email list, you have collected emails from all of your potential customers and, you might say yeah there with an autoresponder like activecampaign or Aweber, or something like that.

How am I supposed to own it? Well, you can export that list of names and then have a backup system where you put them on a Google Drive or something like that. So if that company, that software company, the autoresponder shuts down, you still have those names and you can go off and start using a different autoresponder and import those same names right into the list. I also recommend, if you understand what email marketing is to keep a list of your sequence, the emails that you’ve created, don’t only put them in the autoresponder, but keep a keep a copy of everything.

Just in case something happens and you’ve got it all that work. You don’t want to lose it all right, so you own that list. You can take it with you now you might be in multi-level marketing and you have a business built up with your company. That company can shut down for various reasons, maybe things that are beyond their control. You who have built an email Act was at lists on the side. Can once that company shuts down, you can go back to your customers and share your story and tell them that this multi-level marketing company has shut down.

You know, but we have other options and I’ve done some research, and this is something I found instead, maybe you’re in the health care industry and you everybody loves the shakes that that company provided – and you found another company that is equal or better and hey guys, Follow me here and they will, because they they’ve learned to know you like you and trust you, so you can bring that those people with you wherever you go or maybe you just decide to get into a different business.

It’s amazing how that list is yours and will stay with you now number two, it’s more effective than social media for customer acquisition, people who use emails and build that relationship with people through that email sequence are more likely to build that person into a customer than If they only use a Facebook group – and I’m not saying Facebook groups are bad at all, I know people are very very successful.

They’ve got lucrative businesses there, but think about this. Facebook again has control with all the posts that you make not every single one of your twenty thousand followers are going to see what you’re posting, when you send an email out to twenty thousand people, that the percentage of people are actually going to read it or Higher because you have a little bit more control, you’re, sending it directly to their email account and hopefully most of them go into the inbox, and there are different strategies you can use, which is another training on trying to make sure that they go into the inbox.

Where they’re supposed to go all right number three is economic and cost effective. It is very cost effective to use email. Think of the other strategies you can use to acquire customers. You can use snail mail, you can send out bulk mail in you know you at the United States Post Office the old-fashioned way you can run ads and magazines. You can run ads on Facebook. You can put something in a newspaper.

You could have telemarketing. All of those other ways are going to cost you more money than if you just hit a button and send it to your entire list. It’s so much more cost effective. So much more, it’s easier and it’s actually automated and once you put somebody into a sequence, they just keep getting the emails that you have built. That system that you have put into place. They just keep getting them and you sit back and let the system do the work.

So it’s actually a lot easier as well number, four, its personable personable, personal and customizable, and what I mean by personal. You have the ability to actually put a person’s name on that letter. I know that in the email world email marketing world, we call a newsletter, but you don’t really want it to be like a newsletter, the old way that you would think of it like a little newspaper ad.

You want it to be more of a letter to that person, and so you can be more personal in that letter. You can tell stories about yourself and why. You know how you came to the conclusion that what you’re offering them works and why it’s better than such-and-such you may offer to embed articles that you have made so that they can get more information. You can also tag them according to their interest or according to a purchases they’ve made.

So here I have a sequence that I’ve started. Everybody goes in it once adorned throughout this same sequence, but then I can tag them. Let’s say somebody purchases a course that I made well, I’m not going to keep telling them about my course. So they’re going to go off onto another sequence and I’ll start talking about something else. Okay, they’ve got the course that I’ve offered now they can start building their business and looking at such-and-such.

Instead, maybe I have I know about different interests that my different customers in my list have. Some of them want to are interested in affiliate marketing. Some of them are only listed interested in email marketing. Well, I’m not going to talk about affiliate marketing with people that aren’t interested in it. If that makes sense, even though the affiliate marketers need the email marketing, it doesn’t work the same the other way.

So I can really customize my list and my message to my clients and you just get better at it. You start out with just general lists, but then the more you grow your list and the more you take the time to get to know them. The more you can be customized that list to their interest and to what they’ve purchased number five its action-oriented you can trigger your list, like. I just said that if somebody purchases something you can trigger that person to go off onto another list that you’ve made, you can go in later and do special campaigns.

Let’s say: you’ve got everybody running through your sequence and you’ve got all your tags in there and things like that, but maybe down the road. Maybe a year after you’ve started your email sequencing system. Maybe you created a course on Facebook Ads. Maybe you started really researching something like that and you’ve grown in your skills, and maybe you created a course that you’re selling you could do a campaign and only talk about that course and then only send it to people that you think would benefit from it.

A brand new person who’s, just getting their feet wet, probably doesn’t have to need to hear a lot about Facebook ads and and everything that goes into it because it can get overwhelming. So you have the ability to do that. It’s proven that action-oriented emails are much more effective than a simple newsletter, so you always ask them to do something, and it could be as simple as like. Hey comment below you know which one of these three different autoresponders do you like best or you could do a polling or you could do a little survey and things like that within your emails, which is kind of cool number, six, I’m losing my track.

There number six, it’s measurable. If you sent out emails or mail in bulk mail, like US Postal Service, you don’t have any way to measure what happened to that those letters or even if you do a Facebook ad there’s you have some analytics, but not like you. Do in an email sequence you can run analytics. You can get statistics on how many people opened your email. You can get statistics on how many people actually clicked the link inside and did the action that you asked them to do, and you can also find out how many people unsubscribe.

If you have a high rate of unsubscribers from one particular email, you might go back and look at that and say whoa did. I say something in that email that offended people – or maybe I didn’t give enough content or something like that or maybe you’re noticing. Halfway down a lot of people stopped clicking, there’s just different things that you can see. You can measure your business and measure what’s happening in the emails and last but not least, you can do a B splitting you could send the exact same email out with two different subject lines and see which one works better.

Sometimes it’s not the content. It’s the fact that they didn’t click in and read it because the subject line wasn’t catchy enough and didn’t pique their curiosity where they wanted to go in. But you have the ability to do that and see which one works better. So those are seven reasons, or that was six and there’s seven. That was seven reasons I want to give you one more actually a little bonus, one most people when they look at their emails are sitting on a mobile device.

This is just a big huge benefit. Think of yourself, when you’re sitting in the doctor’s office or you’re sitting waiting for your kids game or something like that, most people go right to their device that they’re holding right in their hand their phone and those emails are popping in on that device. So you’re you’ve got that benefit as well. If you did all those other things that I talked about, they’re not going to be right there in right in front of them all the time like emails are so that’s another benefit of using email.

Marketing is the device of the way that we can send it to people all right. So that’s seven different reasons, plus a bonus of why email marketing is important and why you need it for your business and I’m my personal opinion is number one was the most important reason you own your customers. I can’t stress that enough because, like I said I just readed a couple that had been making six figures a month in their business, their Facebook account got shut down.

Now that this particular couple had different revenues of income set up, they didn’t rely on just one. So it didn’t shut their business down, but they definitely lost a huge avenue of income by that Facebook group being shut down, so you own it and that’s what’s important about it. I have a free course that I put together e-mail marketing one on one. If you’ve never done email marketing before and you’re curious about how it works, it’s free doesn’t cost you a dime, go ahead and click the link below and you’re more than welcome to go through it.

If you see things as you go through the course that may be questions, I didn’t answer or different areas that you would like more information them. Definitely contact me and let me know – and I can I will keep going back in there and tweaking it and making it better, so click the link and get in there and dig in and get your email system put into place. It does take some time, but I promise you. It will be well worth it.


 

Categories
Online Marketing

[Acuity] TUTORIAL #5 – Sync With Other Calendars

We have created an appointment and we have customized your friends. Children dates. Next thing you need to do is sync with other calendars: let’s go ahead and the calendar I am using. Instead, Google Calendar. Okay, if you have iCloud outlook, office365 or outlooks change outlook on one way subscription on whatever, then you can, you can do that.

For me, I’m going to guess sync with the Google Calendar, and here we go okay, I’m going to sign up with better color file. Okay, we allow acuity to check these things and it is successfully authenticated with Google and me. Appointments will be instantly added to well. Canada, they want events from Google to block of time of your calendar check, enable blocking of activities in activity below when Tensei to also have events in google block of time on your activity.

Calendar okay. So what this means is that, if you have appointments in Google Calendar, then they will automatically block blocks of time in acuity. So if you have something in Google Calendar that doesn’t collide with, we can happen that, if you previously yeah okay so reminder about before appointments. Okay: okay: let’s go first things. First, we will check this, enable booking blocking of times in acuity from beta quatrefoil and also blocks off from the entities that least wanted to have we don’t have any other ones? Okay, so we’ll make this okay and I would like to be reminded before the moment.

So what can we do set minder, for I would like to be reminded one day before 10 departments. Okay, oh let’s say one hour. Let’s say: 60 minutes, we save settings, and here we go, we have completed. We have completed all these basic elements in the setting up a QT scheduling, okay, I am Rafael cow from true guru, celebrity calm and these are the basic settings and we could go ahead and set some things, but this would be in pain, advanced tutorials, okay.

For years now, if you have any question, please contact us via Facebook or write to us and we will be happy to to help you again. Rafael Caro from true color, celebrity dot-com, and I will see you in the next article bye,