Categories
Online Marketing

Avoid These Behaviors Email Marketing

Today we’re going to talk about avoiding certain behaviors when you’re doing your email, marketing, now email marketing very quickly. I’ll explain that, because that’s not what this article is about, but email marketing is when you start to market people through email, and you know yourself that you might see an ad and it might say: oh just click here and we’ll give you the free checklist on How you can lose 10 pounds in 30 days and you’re like yes, I want that.

Well, when you click it, it’s going to say, wait a minute. Give me your email address. Okay, you give your email address, you get your free thing and then you’re on an email marketing list and that’s what that’s all about. So, if you have decided to do online marketing, affiliate marketing anything online, there’s all kinds of different businesses you can get into you. Definitely want to use email marketing as part of your strategy for selling to your audience, but there are some behaviors you want to avoid when you’re sending out emails and we’re going to go over six of them.

Okay, the first behavior that you want to avoid when you’re sending an email – and you can look at this yourself when you get emails – start paying attention instead of seeing them as annoying. And I don’t want all these emails and I’m going to unsubscribe, get the emails and start following people that you like with their subject lines. Look like you like how they communicate and model those behaviors.

One of the behaviors you don’t want is needy. You do not want to act like you have to have the sale that you’re needy and you want it, but some people they don’t really act like they’re needy, but they try to act like they’re, not needy. Does that make sense and they come across as pretty desperate needy, so nobody tries to be needy, nobody tries to be desperate, but sometimes by trying not to be.

You come across that way, just be natural just offer whatever it is, that you have the answer to a solution to a problem that they have. You want to give them the solution to that problem, and you don’t have to be needy if they take it great. If they don’t want it, that’s okay, because you’re in the business of helping people solve problems. Think of that so don’t come across as needy. Don’t make exaggerated claims in your emails like your, you will earn a thousand dollars a week.

You can earn a thousand dollars a week, but I doubt if anybody will earn a thousand dollars a week, just learning how to do affiliate marketing in their first week. There’s a lot of behind the scenes work that has to be done. A lot of learning of skills that have to be done first, so that’s kind of exaggerated. In my opinion, alright, the next one is coming across as being sleazy um. I should have put a picture of a used car salesman.

I think sometimes they come across as being too pushy telling you how wonderful you look in that card, it’s the most perfect car in the world and you fall for it and then you get it home and it’s a piece of crap so don’t be pushy just Because you believe in that product or you believe in something or it’s worked for you, it’s not going to be the best answer for everybody, and I say that, especially in the healthcare industry.

Why are there so many different programs? Why are some people successful and some are because different people are successful with different plans, and it doesn’t mean yours is any better any worse. You don’t have to be pushy. Maybe it was the best thing for you, but it’s not the best thing for everyone. So just share it naturally of all the nice neat things. It’s done all the testimonials and then let that person decide the next one.

You don’t want to be manipulative, and this is very important. You keep hearing how it’s good to have a sense of urgency in your subject line, and that is true, but you don’t want to be sudden and unnecessary urgency. You don’t want to be fake about it say you know you only have 24 hours when in reality they have more than that. I know I sent out an email a month ago that they did have just 24 hours to respond whatever it was that I was offering was going away.

So it was a true urgent subject line and I did have a lot of people click it, but when they opened it they saw the truth that it really was going to be gone so make sure you’re not manipulating. When you have your headline like that, make it be honest, you don’t want to come across as cheap either you you want to make sure that whatever product that you’re offering in your email or whatever you’re offering in your email is not you don’t prequalify it, as Is just being cheap if that makes sense, when you start saying you know, yours is the cheapest, then it makes people think well, it must be the cheapest.

If that makes sense you you don’t want to over price things, but you want to be careful about coming across as cheap as well, so be careful there. All right, we’ve got two more one is far-fetched. It’s like too good to be true. If you can read those two little birds, stop your article now and the one says: what is the opposite of far-fetched and the bird on the right will give you a lots of different ones.

I’r going to bend over and read it, but she says believable plausible, realistic, likely possible, credible probable, imaginable natural and reasonable. That is the opposite of farfetch’d. Farfetch’d means it’s too good to be true. Like there’s there ain’t, no free lunch, there’s no magic pills. You know make sure what you’re offering is realistic and here’s the last one. You don’t want to be shady.

You don’t want to come across as unethical or legally questionable. Okay, so make sure that you follow those six behaviors. You avoid all six of them and you shouldn’t have any problems before you go make sure you subscribe to. My blog. Give me a thumbs up if this was helpful to you, and I do have a couple of autoresponders that you can use. If you would like. There’s active campaign action etics either.

One of them are great for starting your email marketing. They both have great training and, as a little bonus, I put my affiliate marketing mastery challenge training and you can see the cost there. You can hit that link as well thumbs up


 

Categories
Online Marketing

3 Tools You Need For Email Marketing

Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.

The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.

There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.

So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.

Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.

They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.

So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.

This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.

So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.

So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.

Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.

So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.

So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.

There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.


 

Categories
Online Marketing

How to Start Email Marketing

I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.

I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.

Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.

What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.

So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.

Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.

This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.

And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.

If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.

Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.

In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.

As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.

You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.

Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.

There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.

You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.

Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.

That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.

I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.

Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,