Tag: email marketing tutorial

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Online Marketing

4 Email Marketing Tips to Boost Your Open Rate | Email Marketing Tutorial

I denne article skal jeg tale om fire tip der hjælper, dig med at øge, det engagement, med dine e-mails, og hjælpe, dig med at se de åbne satser stige eksponentielt op til halvtredsindstyve procent, så hvis. I hænger fast efter denne article hopper vi, lige ind og forklar, hvordan vi, gør det [ Musik ] [ Musik ], velkommen, tilbage, fyre, dette, er, bedre, Kel, passiv, automatisering, på, denne kanal vi tale om alle, ting tilknyttet markedsføring, af, passiv, indkomst, e-mail-marketing, hvordan man, bruger automatiserede, Systemer til hjælp øg, din, effektivitet, og få, mere tid til at gøre for at elske så hvad vi går at gøre, virkelig hurtigt, jeg, skal tale om fire tip men, før vi, gør det hvis du gør mig en fordel ved at abonnere, på dette, kanal, og, NFL, Anmeldelse kunne se hver gang jeg sender en article og så kan du se, det og kommentere og interagerer og jeg elsker at svare, på hver, kommentar, jeg, vil, sætte, pris, på, dig fyre, følger, med, også hvis du ville, slå den lignende knap hvis du finder, denne værdifuld Det lader YouTube og mig selv ved at det er denne type indhold du vil.

Se men lad os hoppe lige. I den første ting jeg gør med, din e-mail-liste igen for dem der måske ikke være bekendt hvis du ikke har en liste så har du ikke en virksomhed og så, som så snart du kan, vil du starte indsamling af e-mails, kan du gøre, det, ved, hjælp, af, Forskellige softwares som klik tragt klik tragt, kan du tilbyde folk et gratis gratis produkt eller gratis e-bog eller en gratis article til gengæld for deres e-mail jeg, vil, give noget af værdi for dem.

I bytte for deres e-mail, som du har, deres e-mail du kan, fortsæt med. At markedsføre, dem, fortæl, dem, mere om, dig uddanne dem, give dem nogle flere oplysninger så du vil altid pleje og øge, din, liste så en ting er virkelig vigtigt samt at øge; din, e-mail, åbne, satser, når du sender, en e-mail er en slags kuration af den liste Så en ting jeg gør skal jeg vise dig lige her dette er mail, eller lys jeg bruger fire eller, fem forskellige e-mail-automatiseringssystemer mailer det er en af ​​dem de har denne ene funktion hvis jeg klikker på abonnenter og derefter, rydde op.

I en handling det viser, dig dem der har været på din liste. I mere end seks måneder, og, åbnede, ingen e-mails, som du sagde, okay, nu grunden til at jeg, vil, rydde op. I Mayan er aktiv og jeg vil faktisk, slette dem fra, min liste, er, jo større din Chris din liste vokser når du sender, ud, e-mails, hvis du sender, tusind e-mails, og hundrede, mennesker, åbner, dem, det, er kun, 10 % og derfor er chancerne for din e-mail gemmer, Sig som spam stiger, som din, åbne sats falder så du altid, vil sørge for at du rydder, op dem der faktisk ikke åbner, din e-mails, og så, vil jeg, bare slå, afmeld, lige nu er du sikker på at du vil være nødt til at afmelde, ni, og, Aktiv så jeg er afmeldt Jeg er så nu de er, væk fra, min liste det vil tage et minut og siden skal opdateres men, det, er, virkelig, vigtigt, jeg har over 13.

000 mennesker på min e-mail-liste jeg har haft gange gange over 25 men, jeg holder, slette, og Rydde op, I listen bare for at sikre mig at mine, åbne satser vil, være god nu den næste ting jeg gør hvad jeg vil gøre på min webserverwebside det kaldes call to share og jeg har artikler der er, mere specifikke for en religiøs genre, hvad jeg vil Gøre er jeg vil se hvilke artikler jeg poster som, er klarer sig organisk, og, sådan, som jeg, vil, indsende, det, på, Facebook, ret og, så, kan jeg se forlovelsen her, I højre side, og hvis, jeg ser en artikel der har større engagement, hvad, jeg, vil Sørg for At gøre er at jeg, har det, artikel, være, overskriften, på, min e-mail, nyhedsbrevskampagne, så, som et eksempel, her er nogle af mine, kampagner, så, det, står, nyhedspræsident, Nelson siger, mere templer kommer snart, og, kirke, medlemskab, bliver viralt.

I Brazil, okay så grunden til at jeg valgte den titel er fordi jeg så organisk på ansigtet og gennem masser af kommentarer og delinger at det, gik meget, godt, og, så den første, ting jeg gjorde var, at jeg sørgede for at det, var titlen, på mit nyhedsbrev. Bare vel vidende om at det allerede havde været, venligt af ligesom, godt vidner. I det væsentlige at jeg kører allerede så det er en ting virkelig vigtigt at du ved at der er, andre Jeg ruller igennem, her undskyld det er, slags langsom, som denne der faktisk er denne talte, om nogen der døde og du ved der havde fem gange engagement, Som nogle af disse, andre og så bare overvåg, din, sociale engagement, som du ser at tingene, er, resonerer, med, mennesker online som via Facebook eller via en Twitter post eller, Instagram Jeg er også en anden ting jeg, gør, så, godt, som, jeg, overvåger, andre websteder, Facebook-sidesider og.

Se slags hvad ting deles, godt, på, deres side, og jeg ved at det, kommer til at interessere, sig mine, læsere, så, godt, fordi, jeg, har, det samme hvis du har, det samme kender du mål markedsfør en ting der er virkelig vigtig til dig er at sørge for At alt er optimeret til mobilbetydning du vil have afprøve hvordan tingene er smeltet der du har en begrænset plads ret med, dit emne, lad, mig endda lade pop ind, her virkelig hurtig se Creegan så hvad jeg er taler om du har, dit emne lige, her men derefter Du har dette dette er, I dag kan jeg vise, dig hvad jeg mener dette bliver, din, emne og dette, lille, stykke lige, her vil være denne forhåndsvisningstekst og så, laver jeg Sørg for at emnet og forhåndsvisningen, tekst, er, slags, engagerende, især, på mobil der er, mange af Mine åbninger er mobil så, lad os gå tilbage, her virkelig hurtig Jeg vil gerne vise noget men, hvad, jeg, gør, denne, sidste, e-mail, angav, hvad, jeg, gjorde, godt, måske, denne, slags, nummer, tingene, det, talte, om det, er, det, jeg, får, heldige der holder, dette, rent okay for Det andet vil du se, hvilke artikler har det, godt organisk hvis du har, en blog eller hvis du bare har indlæg se hvilke der gør organisk kan jeg godt lide at have det godt organisk og, send dem ud som din, slags hoved stykke indhold tre du vil.

Fremstille sikker på at du har de artikler der klarer sig godt det er overskriften så at forskning, er virkelig, vigtig, fordi du ved, hvad der allerede er at tiltrække folk og, så, bruger du det, som en overskrift fremad det får, deres, opmærksomhed og den anden ting du Gør er du kan, køre split-tests, med, forskellige, artikel har linjer du kan, på Merrick mail, eller, lys, tror jeg. I de fleste e-mails, nyhedsbreve du kan, have en funktion til lav en delt test og se hvilken er engagerer sig bedre og du kan, vælge pandebånd der klarer sig det fjerde ting jeg gør er at jeg, fjerner min nyhedsbrev, op til, fire gange, og du kan, sandsynligvis Endda gøre det mere rigtigt som en eksempel sendte jeg denne e-mail, seks, dage, siden kender du flere, templer der kommer ind kort tid og, derefter, sendte jeg den ud der står seks dage siden, her men, det var, faktisk, seneste den følgende, dag og du kan se.

At der er 23 procent der åbnede den så den oprindeligt blev sendt til tretten tusinde fem hundrede mennesker tredive procent åbner den næste, dag den blev sendt til de ti tusinde mennesker der havde ikke åbnet den og 23 hundrede flere mennesker åbner det, så, tyve, tre, procent, Af disse mennesker åbnede det og jeg stoppede ikke der hvad jeg faktisk gjorde er to dage senere fra, originalen, send Jeg sendte en helt ny kampagne men, hvad jeg, gjorde er at jeg, lige har, ændret, emnet, header, og, så, sendte jeg den ud, igen og, derefter, åbner, Yderligere otte, procent det I en for nylig begyndte og og yderligere 10 mennesker 10 procent åbner det, okay, så hvis du ser, på statistikken, her jeg dybest set trukket denne statistik over åbner så de første sender, 4.

000 mennesker anden en 2331, 682 fjerde, 824 så a I Alt syv tusinde ni, hundrede folk åbner, e-mailen, og min listestørrelse, er tretten tusind fire hundrede, tre så; 58 % af befolkningen åbner det, okay, nu en tingfolk er bekymrede over er som en de er, slags bange for at e-maile; listen, nogle, gange, tænker, folk vil, godt folk Afmelder sig og det er ligesom hvem der bryder sig, okay, fordi hvad, er, poenget med at have en e-mail-liste af mennesker hvis du ikke, e-mailer dem, okay, den anden ting der er fri at gøre er send en e-mail, flere, gange fordi han vil tro at jeg inden.

For kort tid er lige efter, Melissa, føler, jeg mig for spammy Jeg skal vise, dig statistikkerne, så, dette er den fjerde e-mail der findes, fjerde 824 det er, okay, så dette, er, fjerde e-mail, som, jeg, har, sendt, det, til, nogen der aldrig åbnede den første, eller anden; Eller tredje på fjerde e-mail, Jeg havde, I alt tre afmelder og, spam-klager, okay, så det, er, punkt, nul, fire procent, af folk, så, 7756, e-mails, kun, fem, folk, var, som, yeah, det er for mange e-mails, du sender, mig, okay, så langt du ved.

At fakta. I denne sag viser mig at folk endelig, modtager, mere e-mails de læser det bare ikke hvis det er, generer dem, okay, så fyre jeg håber det disse, fire tip var nyttige forlad en kommentar nedenfor måske fortælle mig et tip om at I bruger til at øge, din Åbne satser på dine e-mails, ville jeg, være, virkelig interesseret. I at vide men, det tror jeg disse fire er, meget nyttige igen det er resume en jeg rydde op på min liste sørg for at min bedre statistik fremover det vil hjælpe med at lette, dig ved, IP-lethed, og, alle, tekniske, ting, fra, baggrund, som, Google, og alle Disse du kender forbehold for det de vil, se derefter folk håber at åbne, dem og der er værdi se hvilket af dit indhold, klarer, sig, organisk, og, derefter, bruge, denne undersøgelse.

I dine overskrifter og sørg for at fokusere på dem der allerede har gjort det godt og derefter den fjerde, ting vi, gør er selvfølgelig igen nylig videresende og sende igen du kan, beholde nulstilling, ville jeg sige indtil du er, træt af igen ret du manipulere, overskrift ændre Et par ting men, folk ved, du lytter, til, din, din statistik hvis du ser at folk er, dig kender 10 % af en til at tilskrive godt derefter du ved at du laver for meget men, baseret på, min statistik kunne jeg have gjort en anden nulstille og.

At jeg ikke tror ​​folk ville have tænkt på at dette er vores Kelly, pass of automation, comm hvis du gør, mig dette er fordelene ved at abonnere og lide denne, article der ville, betyde meget til, mig, og, vi, fanger, jer, på, næste, article tak,

 

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Online Marketing

Does Email Marketing Work? – How YOU Can Make Money With Email Marketing in 2018

I know a lot of people bash on email, marketing, sex and there are some things that suck about it.

When it’s just boring, you know people, I tend to gloss over emails all the time. Unless I get somebody who I’ve like looked at their stuff before – and I know it’s going to be valuable – I tend to just scroll right by and maybe you’re in the same boat. But if we’re in affiliate marketing, we want people to open that email. We want people to click the offers that we have in those emails, so it’s important that we make sure to do this alright.

So how can we do that right? Well, that’s what we’re going to do in this article! So, looking over my notes here and one of the most important things that you can do with affiliate marketing and email marketing – and I just on Google here we’re going to we’re going to Google email marketing we’re going to we’re going to figure this out right now. Okay, it’s going to be a ten hour, article ten hour course email marketing.

I hope you guys brought your popcorn we’re just going to go right into it. I’r just messing with you guys we’re actually going to abandon this. I just open Google just for fun. So what we’re going to do here is I’ve got you know what does this get response open here and I blanked this out just because you know whatever privacy and I wanted to show you guys this one is really cool. I know if you’re using MailChimp, you don’t get this if you’re using Aweber, you don’t necessarily get this.

This is very powerful. I like get response for this reason. You can create sequences and automation, automation, sequences and you can also create flows. So it’s very good. It’s very useful, I’m a visual person, so I like being able to see everything. So it’s super important now the key is to look at this from a big scale right. You look at something like this. Your your your user, your buyer, whoever’s on your list, looks at this and they go I’m bored right and that’s totally fine, totally understandable in this day and age, we’re very visual.

We need, we need stimulus. We need something right in words. Just they don’t do you? Justice sometimes so the first thing number one step number one rule number one don’t talk about rule number one, but the first rule is going to be. We want to diversify the content in the emails and what I mean is essentially we don’t want to just send text emails cuz that gets boring they’re, going to see your name they’re, going to see our email and they’re going to be like yeah, yeah nah.

Don’t care and then your stuff doesn’t get read. You know the first one. The gas is like a huge opening, writes and then it just steadily declines because people get bored and that’s fine. So here’s what we’re going to do we’re going to diversify the content and what that means is pretty much we’re going to switch it up. We’re going to have some. You know the Welcome, that’s just text sure and then, let’s see number two.

Let’s say you know: email number, two, whatever. Maybe we waited a switch it up by day two. Maybe we do let’s say a article. We linked out to a article on YouTube. We go ahead, you know stoked to have you learn whatever you trying to think. Let’s get specific, let’s get specific on a niche. Okay, let’s say we’re doing. You know birthday party supplies right like house, you know that was a terrible niche.

I can’t even think of anything. Oh man, okay, let’s say we go into loan advice like like. Oh you great to have you, you know, checking out loan. Alright, I’m going to quit, be asking you guys, I’m I I do have some in law of attraction. So I’m just going to talk about what I know. I think this will work better for all of us here, so a lot of attraction. For example. What I do is you know the first one that welcome, and then I lead them with a little bit of bait at the bottom, and I go, you know so excited to have you.

You know start your journey. You know be on the lookout for for the upcoming emails for our upcoming. You know, updates on tips or whatever. It is just kind of something something to get them to consider the possibility that we’re going to send them more emails. So that opens the door you want to have the door open, because if you shut the door on that first email and you go – you know great to have you here thanks for signing up, but you don’t do anything with it.

They’re like okay – and they forget about you, but if you, oh hey, you know be on the lookout for our upcoming emails or we’re going to be sending you even more tips this week and they’ll. Don’t know to expect you and that’s very important so make sure they keep that in mind. Now, with the variety let’s say, we send them to a article. We go. We go hey on on your journey on your journey to self-discovery, and your journey of you know, starting to attract more things into your life, more positive things into your life.

I found this article that I wanted to share with you that has to do with the law of attraction. Let’s say, and then they you know it’s it, one it’s relevant and two we make it sound exciting. We go. You know a lot of a lot of our a lot of our friends, a lot of a lot of my clients. A lot of my customers have been raving about this article and and how it totally shifted their perspective. You know change their lives like we kind of want to.

You know up up the up the excitement up the the enthusiasm a little bit, because we want these people to be excited to read our emails and to click our links and, if we’re just boring, why would they click your link? Why would they Hey click this article? It’s really cool, you know have a great day like garbage. We we want top tier. If we’re going to do this, we might as well do it right if we’re going to spend the time to do the emails, we got to do them right.

So it’s very important that we won’t switch it up. Do it do a article amp it up, get it get the person excited to click on the article? Why should they click on it? Give them a reason to now step number three. We can link them out to articles and as a as a two tier kind of thing, we can link them to articles that may be on your website. Let’s say you have a very specific niche website and you have an article and then at the bottom of the article.

Let’s say you have a link, you know click here to learn more and let’s say that link goes to your affiliate sales page or something like that. You know the article page even better. We want these things to link together and become very cohesive, so where everything is just running correctly, so we can do articles, we get new articles, we can do images, we can just do like. What do you call those like an imager, imager, folder kind of thing? You know hey check out these really cool, inspiring images or check out the images that we that we added to our Facebook page.

That’s what I do you know go, give them a reason to interact with different parts of your brand. Even if it’s not your actual brand, if it’s like your Shopify brand or if it’s you’re, sorry, if it’s your affiliate marketing brand, you know – and you have a Facebook page for them – send them to that Facebook page but make it clear what the context is so Make sure that you’re saying, oh, be sure to check out our Facebook page where we just add: it’s really awesome images, you know and then give them a reason to click but switch it up.

That’s what I’m saying the whole thing is just to really give some some variety. So let’s say you send one two three right, and maybe you wait a day and then maybe you go here and and and on this one you’ll you’ll pitch them. You know your! You do value value and then let’s say let’s say we throw them a picture right and we go hey. You know. I hope you like the article from yesterday on like today today.

I wanted to share this really awesome program with you. It’s how it’s changed. It’s changed the game for so many of my clients, and you know so many clients thanked me for sharing this with them like. Have you ever felt like there’s something you’re missing out on her? You know if you’re doing a tool you can be like you ever feel. Like you just can’t figure, you know, email marketing out, you ever feel like you can’t figure out how to grow your Instagram account.

You ever feel like you’re, just missing out on on a hidden secret. Well, you’re, not alone data data, dot it up, and you you just you entice them. You make it so they want to click that link that they, by the end of the thing that they’re just like I got ta click this link. I can’t I can’t afford not to so you you, the goal here, you guys, don’t notice. Is you get better at it? As you start getting used to a niche, you get better understanding what that person on the other side wants, and that’s super key.

So you know that’s going to be the overall first tip, and I know that was super extensive and hopefully you got some notes taking on that one, because there were some nuggets in there if you didn’t, if you didn’t catch them. So I’m looking over my notes here now. The second thing, I’m going to say we’re going to say, step number: two: is you guys you guys don’t want to nuke your list and what I mean by that is, I know a lot of people who get somebody on a list and they’re like.

Oh, I didn’t sell them the first time so day, 0 welcome sure here’s your opted day, 1 pitch day 2 pitch day 3 pitch today for pitch day 5 pitch pitch pitch pitch to the point where the person that you know has his email account has either One already unsubscribed or two they’re, just not even going to bother opening your emails, are going directly to spam. So it’s very, very important that you don’t nuke your list, it’s in the pitch after pitch after pitch, because that is going to get you nowhere.

It’s going to absolutely nuke destroy, make your list or thoughts. Don’t do this or do but heat my warning, because that’s what’s going to happen now, step 3. What we’re going to go with is just a little there’s going to be a short bit you’re going to want to leave what I call little interest sprinkles at the end of each email and what I mean by that is you’re going to want to lure them. In to the next email you’re going to want to wrap up that email and be like you know, for example, if you’re doing something like meditation or just the whole law of attraction, thing you’ll end it with something like PS.

If you, if you’ve ever been one wanting to start meditating you’re, going to want to see our neck you’re going to want to check you’re going to want to be on the lookout for our next email because we’re including a surprise gift for you, you know something Like that something that gets an idea like like, oh like what could it be, you know and and then they’re going to see your email, oh the gift, you know and they it’ll it’ll kind of tie, everything together and then at the very end you know you Can be like, like Oh heads up, you know tomorrow tomorrow, going to be sharing with you this article with a really cool secret that you may not have known about blank that you may not have known about.

You know attracting wealth that you may not have known about growing your account that you may not have known about um. You know getting banned on Instagram whatever it is. You know you just figure out what that curiosity sprinkle is with that interest sprinkle and add it to the bottom, so it ties it in and they’re like you know, it’s like when you read a good show and they end on a cliffhanger and you’re, just like You’re reading you’re reading you’re reading and then it’s almost over and you’re like huh and then something happens and you’re just you’re on the edge of your seat and then all of a sudden.

It’s just credits in your sleep, no they’re really going to end it like that. Damn you know and you get all excited because you’re like dude, I got ta catch. The next episode. Like I’m, I’m invested. You know I’m curious as to what the heck they’re going to do in the next episode and you’re just you’re ready because you’re like dude. I can’t wait for this to come out. You know after after Wednesday’s episode like what’s going to happen, you know, and you you want your emails to kind of be like that.

Actually, in this book called calm secrets, Russell Brunson talks about that. You know he talks about it kind of like the the email, soap opera series or the daily Seinfeld series, I think, is what it’s called. You know it’s right here in like secret: six to eight, the or sorry seven, eight, the soap opera sequence in the daily Seinfeld sequence. Is it’s very much showing up and and the soap opera sequences is kind of like the show, and you connect your emails a bit by bit.

So if you guys want to learn a little bit more about that, I highly recommend, if you’re doing marketing check out this book very very valuable, like you won’t get everything out of the first read you’re going to want to read this and have it with you. It’s like a Bible. It’s really good, so highly recommend that if you guys haven’t tried clickfunnels I’ll leave I’ll leave a trial in the description below and you guys can go check it out if you want to but yeah guys.

This is we’re going to leave this off so overall switch. It up have some variety in your emails step. Two is going to be: don’t nuke your list step. Three is going to be, have some some interest or some curiosity sprinkles at the bottom of every email. So it keeps it leading in and you’ll keep your list engaged and that’s what’s super important, so you guys got some value out of this be sure to subscribe it that red button, if you have already subscribed you talking to you you’re awesome, and I appreciate you And you can just smash that like button and both of you guys can go ahead and leave comments below and let me know what you guys want to see more of because we are taking the affiliate marketing world by storm.

We are growing, I’m doing coaching and we are killing it so be sure to join the group below also because that’s growing at a pretty fast pace. So on that note guys, you guys definitely got some value out of this and it’s been awesome and it’s been real and I will see you guys on the next one. You

 

Categories
Online Marketing

Email Marketing Automation for Beginners – In-Depth Tutorial

After reading this article and the number one tool that you can use when you’re doing email marketing Stick around you don’t wan na Miss what’s coming next ( light music, ) ( dog barking, ) Yo check it out before we get started.

My name is Zachary Babcock With underdogempowerment.Com And look dude, if you’re just Getting into email, marketing or if you’re, just starting out you wan na, avoid a lot Of mistakes that I made and a lot of countless other entrepreneurs have made in the process, So I’ve compiled 24 costly Email, marketing mistakes into a complete, comprehensive guide that you can get to get More clicks subscribers and open rates in your Email subscriber list – and it comes with a completely free access to my email marketing course, which I will literally Take you step by step on all the beginner phases of Everything you need to know about email, marketing, so You can get up and running and get your first hundred Subscribers right out the gate Check that out I’ll link.

It up in the comments or in the description below All right. The first thing: That you’re going to need to know about email marketing is That you’re going to need a good email service provider. Now what that is, it allows You to do a ton of things really and if you don’t have one, if you’re doing email Marketing you’re legit crazy, But it allows you to do a Lot of things on automation like send out bulk emails like broadcast to all of your list.

It allows you to send Out a series of emails, which is what we call an autoresponder, that you emails, that you Pre-Write in a series – and it goes out automatically to people as they subscribe to your list – It allows you to segment Your list by tagging, people and a whole bunch of other cool things that you’ll learn about, especially if you get my 24 costly email, marketing mistakes guide and access to the free course.

But for the purposes of this Article, let’s stay focused, You need an email service provider, The one that I recommend is ConvertKit. You can check’em out In the description below or the link in the description below The reason why I chose ConvertKit,’cause I’ve tried other email Service providers in the past, like Click Funnels, for example, that were very limited. And very frustrating, and it didn’t allow me to do all the things that I need to do in order to serve the people.

That are joining my list So check out ConvertKit. All my future articles will be based around if you have ConvertKit. Although a lot of this stuff will work with other ( voice, muffled ) Service providers as well, so if you already have one cool And you’ll, also get access. To more of my advanced articles, where we’re going to talk specifically About using ConvertKit Once again, that’s up in the the link is up in the description below.

So let me tell you a story, though, of how I under-utilize Using automation in my when I first started off, With email marketing, I, like many others, just was Concerned on growing my list – And I didn’t really focus On the nurturing aspect, And that’s exactly what an Autoresponder allows you to do When people are joining your list, especially if you got from on YouTube and they’re coming into contact.

With you for the first time or you’re, running Advertisements through them, They don’t really know you that well yet, And so an autoresponder series is a series that you could Walk people from their journey from when they first come. Into contact with you to getting them excited to Take the next step with you, whether that’s buying an Affiliate product from you buying one of your own products or just setting them up for Something in the future, but helping them get some Quick wins in the process.

I was under-utilizing This’Cause, I was just focused on growing it and I would just blow through and maybe like write one followup In an autoresponder Series you should have for real legit. You Should shoot to aim from 10 to 20 email, followups That you’re literally walking people through a process You’re getting them to get to know you You’re entertaining them at the same time and you’re educatin’ them in a really really rock solid way.

Write this down a really rock solid way to build that relationship. To nurture them to get people to become A raving fan of yours, or at least to keep them comin’ back to opening up your emails, is to actually help them get a specific Result that they want a desired result that they want Help them get a quick win. If you do that, people Are going to love you for it All right now that you know that you’re going to help your subscribers get quick wins in the Emails that you send them that you follow up with some other ways that you can get them engaged and excited and actually opening your emails is to actually provide an open loop or create some type of curiosity or a desire to scratch.

The Itch in your subject line The subject line is that Little thing that you can read whenever you get an email, And you read the headline: it’s called a subject line, It’s usually really short and it’s what you wan na use that for you wan na use that small Piece of real estate is to not give a summary of Exactly what your email’s about, but to kinda, be click baity in a sense, There’s nothing wrong with click bait.

As long as you deliver on the bait, So get people excited About where they read it, and it’s like oh, I have to Open this email right now And if you do that, if you get really good at creating a desire to scratch, The itch with your people and the itch is obviously To open up your emails and read what you’re talking about, then they will actually open it. So you’re opening loops. That’s how our human brain works.

If you open a loop, we have a strong desire to close that loop. That’s why a lot of soap operas shows they always leave on a cliffhanger and they keep people waitin’ around’til, the commercial’s Over to keep comin’ back Or at the end of it, they always Leave it at the cliffhanger, That’s exactly what you’re Tryin’ to go for here in your subject line All right: cool man, you’re helpin’ people, gettin’ quick, wins as soon As they join your list and your email, followups and you’re, also creating Engaging subject lines that gets people to actually open up the email in the first place.

So, let’s head to the computer, I’m going to show you what This looks like in person, and I’m also going to give You another strategy: that’s pretty legit! It’s going to help. You put some Moola in your bank account when you use it right All right here we are in ConvertKit. Now what I love most about ConvertKit is it’s really simple to use. The interface is really simplistic. You don’t have to be a tech.

Guru to understand this like infusion software example, If you’re a guy like me, that’s not really technically advanced, you can hop right in and do your thing Now, let’s dive into a sequence, This is a sequence I already built out. You literally write this One time each email Now anytime anybody opts into the list. They get all these emails in sequence And, if you wan na, add new Emails, just click add email.

If you wan na drag it around Boom, you could drag it around Super simple to use Now. First thing’s First, one of your emails that we talked about subject line so you got ta draw’em in You, got ta create that desire. For them to scratch the itch Right here: three rules: For email marketing, you should never break If you are into email. Marketing and you read that more than likely you’re going to read that and you’re going to wan na click, the email and actually see what’s inside Because it’s open in a loop on something, that’s interesting to you and you wan na know what the answer is Now the key here, man, five strategies to build your email list for quality subscribers you’re, definitely going to Click on that email, if you’re into email marketing.

The key here, though, is Where most people get wrong is that they don’t deliver on the hook on the actual subject line, And then they tell some story hit on the pain pressure points and then they link to a Product to get the solution, They don’t actually help you in the email And that’s where most people Are droppin’ the ball If you wan na win and stand out, In front of everybody else actually help your people Inside your emails, Help’em walk’em through step by step on how to achieve a process how to achieve the goals? That they already have You got people that Value their money more, which are the do-it-selfers, And if you do that, they’ll Just do it themselves cool And then you also have people That value their time more, You show’em it and they’re still going to wan na hire yo to do it And guess what even the do-it-selfers, if you help them get results.

They’re going to sing your praises to everybody else, which brings you more people in the long run So play the long game, Actually deliver on your subject lines and help people get Quick wins in your emails and you’ll build a highly engaged audience with email marketing. Finally, part of that Step-By-Step process, it could be, one of the steps might be like in this. One, for example, might be an affiliate Product that you use Like I use ConvertKit and I’r recommending ConvertKit just like I am on this Article to my audience, after I’m helping them Inside of this course get a specific result: They don’t have to get ConvertKit, It’s just the one I recommend Boom.

They click on that. I earn a commission at no Additional cost to them, Maybe you help them through A step-by-step process, and now they have a new Goal and that new goal has a problem that they Need to get through and you had the solution for that and you can link up directly To your sales page there And that’s ways that you Can monetize as well There’s literally a ton of ways Make sure you get the lead, magnet the 24 costly email marketing mistakes to get this whole entire course.

So we can go through this Step by step by step, Yo, real quick, if this Article helped you at all give it a thumbs up if you thought it was crappy. Give it a thumbs down make sure you hit subscribe to the blog, so you continue to get The number one resource that’s going to help you level up in your passive income business And if you want a more advanced guide on how to generate more leads. And sales online very quickly, you definitely got ta check.

Out this article right there I give a complete tutorial. That’s going to show you three phases of what you need to do to make exactly that happen. Go check it out right now and I’m going to see you on the next article Peace

 

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Online Marketing

Email Marketing System (Automate)

It doesn’t matter what business you’re in, but it’s the most important system that you can put into place for your business. I remember when I first started and I heard about email marketing I kept thinking. I don’t want to write letters to people and I don’t want to take time to do that and I don’t want to blog and all this stuff and in as I went on my journey in in creating my company and building it.

I realized that that is the most important aspect. Actually, that’s where all the sales take place, because in that email sequence that you have sent out to your customers, you have built a relationship and they have grown to like you know you and trust you, and that is why it’s more effective. Did you know that 34 percent of people worldwide have used email and that’s like 2.5 billion people? Think about it? Do you know anybody that doesn’t have an email account? There aren’t very many people, while the the rate of using email is going up in the business industry as its declining for personal use.

People are still using it for business, so people are still looking for those sales that they get from different stores or for content and information on different companies that they’ve subscribed to. So they expect to see those types of emails in their inbox and they’re looking for them. They have the option to unsubscribe. So if you’re providing something that they’re not interested in, then they can unsubscribe.

So that’s what makes it pretty cool you don’t have to harass or spam people, and I’m going to give you seven reasons why you need to get an email account setup. First of all, you own it, you own, the customers that are on your email list. Now what I mean by this, let’s use an example of Facebook groups versus an email marketing system – that’s put into place in your email or Facebook group. You could have 10,000 20,000 30,000 followers, which is phenomenal, and maybe your have built your business to the point where you can just offer something and talk about it, maybe you’re doing affiliate marketing and right away.

You make $ 25,000 in sales. I’ve seen people do that and that that’s why Facebook groups are so awesome, but Facebook can also come along and take that group away from you. They can shut you down for any reason they want. You can try to fight it, but you have no power. You have no control and getting that back. You have no list of names when you do an email list, you have collected emails from all of your potential customers and, you might say yeah there with an autoresponder like activecampaign or Aweber, or something like that.

How am I supposed to own it? Well, you can export that list of names and then have a backup system where you put them on a Google Drive or something like that. So if that company, that software company, the autoresponder shuts down, you still have those names and you can go off and start using a different autoresponder and import those same names right into the list. I also recommend, if you understand what email marketing is to keep a list of your sequence, the emails that you’ve created, don’t only put them in the autoresponder, but keep a keep a copy of everything.

Just in case something happens and you’ve got it all that work. You don’t want to lose it all right, so you own that list. You can take it with you now you might be in multi-level marketing and you have a business built up with your company. That company can shut down for various reasons, maybe things that are beyond their control. You who have built an email Act was at lists on the side. Can once that company shuts down, you can go back to your customers and share your story and tell them that this multi-level marketing company has shut down.

You know, but we have other options and I’ve done some research, and this is something I found instead, maybe you’re in the health care industry and you everybody loves the shakes that that company provided – and you found another company that is equal or better and hey guys, Follow me here and they will, because they they’ve learned to know you like you and trust you, so you can bring that those people with you wherever you go or maybe you just decide to get into a different business.

It’s amazing how that list is yours and will stay with you now number two, it’s more effective than social media for customer acquisition, people who use emails and build that relationship with people through that email sequence are more likely to build that person into a customer than If they only use a Facebook group – and I’m not saying Facebook groups are bad at all, I know people are very very successful.

They’ve got lucrative businesses there, but think about this. Facebook again has control with all the posts that you make not every single one of your twenty thousand followers are going to see what you’re posting, when you send an email out to twenty thousand people, that the percentage of people are actually going to read it or Higher because you have a little bit more control, you’re, sending it directly to their email account and hopefully most of them go into the inbox, and there are different strategies you can use, which is another training on trying to make sure that they go into the inbox.

Where they’re supposed to go all right number three is economic and cost effective. It is very cost effective to use email. Think of the other strategies you can use to acquire customers. You can use snail mail, you can send out bulk mail in you know you at the United States Post Office the old-fashioned way you can run ads and magazines. You can run ads on Facebook. You can put something in a newspaper.

You could have telemarketing. All of those other ways are going to cost you more money than if you just hit a button and send it to your entire list. It’s so much more cost effective. So much more, it’s easier and it’s actually automated and once you put somebody into a sequence, they just keep getting the emails that you have built. That system that you have put into place. They just keep getting them and you sit back and let the system do the work.

So it’s actually a lot easier as well number, four, its personable personable, personal and customizable, and what I mean by personal. You have the ability to actually put a person’s name on that letter. I know that in the email world email marketing world, we call a newsletter, but you don’t really want it to be like a newsletter, the old way that you would think of it like a little newspaper ad.

You want it to be more of a letter to that person, and so you can be more personal in that letter. You can tell stories about yourself and why. You know how you came to the conclusion that what you’re offering them works and why it’s better than such-and-such you may offer to embed articles that you have made so that they can get more information. You can also tag them according to their interest or according to a purchases they’ve made.

So here I have a sequence that I’ve started. Everybody goes in it once adorned throughout this same sequence, but then I can tag them. Let’s say somebody purchases a course that I made well, I’m not going to keep telling them about my course. So they’re going to go off onto another sequence and I’ll start talking about something else. Okay, they’ve got the course that I’ve offered now they can start building their business and looking at such-and-such.

Instead, maybe I have I know about different interests that my different customers in my list have. Some of them want to are interested in affiliate marketing. Some of them are only listed interested in email marketing. Well, I’m not going to talk about affiliate marketing with people that aren’t interested in it. If that makes sense, even though the affiliate marketers need the email marketing, it doesn’t work the same the other way.

So I can really customize my list and my message to my clients and you just get better at it. You start out with just general lists, but then the more you grow your list and the more you take the time to get to know them. The more you can be customized that list to their interest and to what they’ve purchased number five its action-oriented you can trigger your list, like. I just said that if somebody purchases something you can trigger that person to go off onto another list that you’ve made, you can go in later and do special campaigns.

Let’s say: you’ve got everybody running through your sequence and you’ve got all your tags in there and things like that, but maybe down the road. Maybe a year after you’ve started your email sequencing system. Maybe you created a course on Facebook Ads. Maybe you started really researching something like that and you’ve grown in your skills, and maybe you created a course that you’re selling you could do a campaign and only talk about that course and then only send it to people that you think would benefit from it.

A brand new person who’s, just getting their feet wet, probably doesn’t have to need to hear a lot about Facebook ads and and everything that goes into it because it can get overwhelming. So you have the ability to do that. It’s proven that action-oriented emails are much more effective than a simple newsletter, so you always ask them to do something, and it could be as simple as like. Hey comment below you know which one of these three different autoresponders do you like best or you could do a polling or you could do a little survey and things like that within your emails, which is kind of cool number, six, I’m losing my track.

There number six, it’s measurable. If you sent out emails or mail in bulk mail, like US Postal Service, you don’t have any way to measure what happened to that those letters or even if you do a Facebook ad there’s you have some analytics, but not like you. Do in an email sequence you can run analytics. You can get statistics on how many people opened your email. You can get statistics on how many people actually clicked the link inside and did the action that you asked them to do, and you can also find out how many people unsubscribe.

If you have a high rate of unsubscribers from one particular email, you might go back and look at that and say whoa did. I say something in that email that offended people – or maybe I didn’t give enough content or something like that or maybe you’re noticing. Halfway down a lot of people stopped clicking, there’s just different things that you can see. You can measure your business and measure what’s happening in the emails and last but not least, you can do a B splitting you could send the exact same email out with two different subject lines and see which one works better.

Sometimes it’s not the content. It’s the fact that they didn’t click in and read it because the subject line wasn’t catchy enough and didn’t pique their curiosity where they wanted to go in. But you have the ability to do that and see which one works better. So those are seven reasons, or that was six and there’s seven. That was seven reasons I want to give you one more actually a little bonus, one most people when they look at their emails are sitting on a mobile device.

This is just a big huge benefit. Think of yourself, when you’re sitting in the doctor’s office or you’re sitting waiting for your kids game or something like that, most people go right to their device that they’re holding right in their hand their phone and those emails are popping in on that device. So you’re you’ve got that benefit as well. If you did all those other things that I talked about, they’re not going to be right there in right in front of them all the time like emails are so that’s another benefit of using email.

Marketing is the device of the way that we can send it to people all right. So that’s seven different reasons, plus a bonus of why email marketing is important and why you need it for your business and I’m my personal opinion is number one was the most important reason you own your customers. I can’t stress that enough because, like I said I just readed a couple that had been making six figures a month in their business, their Facebook account got shut down.

Now that this particular couple had different revenues of income set up, they didn’t rely on just one. So it didn’t shut their business down, but they definitely lost a huge avenue of income by that Facebook group being shut down, so you own it and that’s what’s important about it. I have a free course that I put together e-mail marketing one on one. If you’ve never done email marketing before and you’re curious about how it works, it’s free doesn’t cost you a dime, go ahead and click the link below and you’re more than welcome to go through it.

If you see things as you go through the course that may be questions, I didn’t answer or different areas that you would like more information them. Definitely contact me and let me know – and I can I will keep going back in there and tweaking it and making it better, so click the link and get in there and dig in and get your email system put into place. It does take some time, but I promise you. It will be well worth it.

 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.

 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.

 

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Online Marketing

Email Marketing – 12 Best Practices

I’r going to assume you know what email marketing is and you’re frustrated. You’ve been sending out sequences and you’re just not sure why people are not opening up your emails, and these are 12 different practices, check them off, make sure you’re doing these 12 and then you should see your email open rates go up if not double number one Is make sure you keep your list cleaned out if you keep sending emails to people who are not opening them, it kind of goes it’s kind of like an algorithm, and the autoresponder is picking up on that, so that they’re, just assuming that what you’re sending isn’t Going to get opened so you’re kind of hurting yourself by continuously sending the people that aren’t interested in what you have and you know not.

Everybody wants the information. You have that’s just a fact of life and by keeping them on your list. Another problem is you’re paying for those emails that are going out after you start getting into the thousands, and your numbers keep getting bigger your fee for the autoresponder goes up according to how much you use it, and if you’re sending out thousands of emails that nobody’s Opening then it’s really just waste of money as well, so you really want to have them removed completely and clean it up now.

One way you can do that in active campaign is active campaign actually will track the emails that don’t open up and it will actually remove them. If you ask it to so, that’s another feature of active campaign that it will automatically do it. Some Auto casado responders require you to go in and take them out by hand and it’s much more cumbersome and time-consuming. So that is a nice feature in the tracking part of active campaign.

Now, let’s look at number two. You want to make sure you don’t over. Deliver and what I mean by that is some people in email marketing say: oh, you should get yourself in front of everybody every single day and you know keep on emailing every single day. If you do, that, think of yourself there’s been people, I’m sure that if he mailed you every single day, you really get tired of seeing their name pop-up.

I had one person that was emailing me and I actually enjoyed their content. I was opening it, but then it was every single day, so it wasn’t a treat anymore. It was like another email. So if you just send two to three times a week and and be a little bit inconsistent, then people go oh there’s an email. I was looking for one I’d really enjoy their content. I pretty much have mine set up to where every 10 days I send roughly four.

So it is probably two to three week. It comes out that way, five every two weeks so, but I’m not consistent in and how many days I skip, I kind of mix it up a little bit, but just stay in front of them, but don’t be in front of them so much that they start Ignoring you and they feel like you’re annoying and number three again do not send the email every day, so I just talked about being in front of them every day and now you want to be consistent, so you want to send emails, but not every day.

Alright number four do not email on weekends. If you start tracking and looking at the algorithms and and your analytics of your emails, you’re going to notice that most people do not open them on the weekends Friday Saturday, Sunday pretty much skip those three days and only send between 11:30 to about 2:30 Monday through Thursday you’ll find that those are the best times that people will open up their emails and, if you think about it, that’s when people are usually at work and they’re, you know they’ve got the work done: they’re sittin there, maybe they’re getting ready to go to lunch And they’ll start checking their emails and there you are don’t sell in every mean email.

This is number five out of 12. If you sell something in every single email again, I’ve had people. I’ve enjoyed their content, but then it was like okay. What are you trying to sell me and if people you know spread that out, there’s the 80/20 rule if 80 percent of the time you’re just sending content good, valuable content, 20 % of the time you’re trying to offer them a tool or sell them. Something then you’ll find that that’s a good balance number six make sure you segment and tag your emails.

And what do I mean by this, even though you might not understand how to use it or how it’s going to benefit you right I’ll, do it anyway and down the road it’s going to help you. So let’s say I send out a lead, magnet and in that lead magnet I am in health and fitness and maybe in this particular lead magnet. I started talking about lifting weights. Maybe it was something I hadn’t been talking about.

I was into nutrition and shakes and maybe just getting out and exercising and moving well all of a sudden, I started talking about weight, lifts or not weight lifting but lifting weights as part of the routine, and so I sent out a free lead, magnet on how To gradually increase the level of your weights – and here are some simple, routine workouts to do – and people got the free lead, magnet they. They were added to my list.

Well, I can tag them weights and later maybe I come across something else. Maybe I want to pull those people that were interested in the weights and send them just specific information like a campaign and not part of the continuous email sequence and campaigns are more like special groups of emails. That are more specific and I can pull them really fast. These are all the people that liked to talk about weights and here’s a new workout program that I actually found that I could offer to them and sell to them as an affiliate program, so tag them segment them based on interests based on why they’re getting on Your list, so, even though everybody on my list might be interested in starting a business, not every single person per se might want to start an affiliate marketing business.

Maybe some of them are interested in my email, marketing and and maybe some other things that all businesses need, but I can tag them the people that specifically want affiliate marketing. I can cater to them a little bit in more depth than the people that wanted. Some of the other information – if that makes sense, alright number 7, ask questions so that you get responses in your email. It actually increases deliverability.

So if I ask people specific questions and they respond, that’s kind of like having engagement on social media, if you think about it, when you post on Facebook and people respond – and you have all that engagement, your ratings kind of go up. Well, it works’we an email when you’re responding and engaging that kind of puts you up a little bit and you’ll get those emails. We’ll definitely go, have more deliverability rates in into the email boxes.

All right number, eight use stories and the reason you want to use stories is you want people to get to know you and your stories and how they relate to different, analogies and things that you’re telling people don’t always want to just be talked to, and you Know if I, if I wrote an email to you and said, oh, I love these weights and this is a routine I started doing you got to try it as opposed to telling the story of how you know.

I got tired of just walking every day. I wanted to up it a little bit and I felt like I was too old, but I started out with two pounds and I even sat in my chair and you know tell a funny story. I mean: could you imagine someone sitting in a chair with two pound weights? It’s it’s kind of a visual, that’s ridiculous, because two pounds are not much, but it happens, and actually I did do that but um and then how I built all the way up to twelve pounds and I feel so much stronger.

And it took me this much time, but you can tell that story and and tell these success that went with it and then people were like wow. If she can do that, and she wasn’t embarrassed to start with two pounds and sitting in a chair, then that’s something I can do so tell a story and it just makes it more relatable number nine and you will hope that one day you will have this Problem but warm up the IP, and what does that mean? If you have a list of emails like a hundred thousand, you cannot send all hundred thousand emails at once.

It’ll, look like spam and autoresponders do not like them. So one of the things you can do is send out your emails in 5000 increments, so you might send them out every so many minutes or every so much time in between and just kind of warm it up, and then that way it doesn’t look like spam. Now I know some people when they start getting those huge numbers, they will actually go out and use two different autoresponders just in case one shuts down.

They always have the other one that will keep working, because the the bread-and-butter of your business is you in a list. I just got an email from somebody that an influencer I’m on their email list, and they just mentioned how they just lost their account on Facebook. It was shut down, 25,000 people were following them on there and it just got shut down out of the blue, but they have an email list.

So you have to make sure you build this email list now you might say well what if the autoresponder gets shut down? Well, it can, but you can also export those email names. Every so often make sure you export your list and you keep that in a safe place and if it does get shut down, you have that list. You can import it into another autoresponder and that’s how you own it number 10 make sure people can unsubscribe to your list and what and I know legally, you have to do that.

But have you ever tried to unsubscribe to somebody’s list only to find out they’re still sending you emails? I can name somebody right now. I know I’m on their list like four times I’ve readed them I’ve. It’s an influencer. I’ve signed up for a couple things and I noticed every single time. I click a button icon the list new again, even though I keep using the same email address. So I’m sure if I unsubscribe I’m going to have to unsubscribe two or three more times so make sure your button works and make sure that people aren’t getting duplicated into your list.

My list I have it set up where they can only come in once under one email and the system will pick it up if it’s a duplicate so that they won’t be on several lists all right number. Eleven, we have two left make sure you always have a call to action. Now you might say: well, you just told me not to sell something. Every time will call to action doesn’t mean to always sell something. Your call to action can be hey click, this link.

If you would like to try this autoresponder, which I do have a link below so there’s your call to action. I could also be promoting my new Facebook group click. The link call to action I could promote. I could ask a question and ask you to respond to something: that’s a call to action, so see how the call to action does not have to be selling something, but I’m asking you to do something. I could just simply ask you: hey, give me a thumbs up if this was helpful or make a comment in the chat, the the comments below and let me know what you think those are call to actions subscribe to.

My blog, that’s a call to action. I hope you heard all of those I just gave you about six call to actions pick one at least alright number 12. This is the last one, and this is what is really important, especially if you’re new don’t use swipe files now. What does that mean? If you signed up to become an affiliate marketer when you go to clickbank, and you find that item that you want to sell, they give you all their files like swipe files and emails like that.

You can just take them and copy and paste them in and it sounds enticing and it sounds wonderful when you’re new because you’re like I don’t know what to do. But if you use exactly what they give you it’s called a swipe file. Then so is everybody else and it’s going to be picked up as spam, because a lot of people are using that same one and even if it doesn’t get picked up, it doesn’t really say who you are.

So, let’s say you did five emails. We call the soap opera sequence when you’re introducing yourself and warming up to your audience, those first few emails and then all of a sudden. You have a swipe file and it totally does not represent who you are they’re, not using the same language, they’re, not using the same vocabulary or anything, and it just really throws things off. What I suggest you do is look at that file.

Take it and edit it, you can still take that information, use it as a guide and make it become you put yourself in there. You could even start it out with a story and that really warms up your audience and lets them see that you’re consistent in your emails, so I just gave you 12 different ways that you could best practices for your email. Hopefully, one of those will be something you weren’t doing and you can start using that back best practice and get those emails to get open.

You already heard all of my call to actions give me the thumbs up the subscribe all that stuff, but um. You know how it works I do have. This is my real collection. I do have some playlists about email, marketing and I’ve got the link below if you’re, really digging in and trying to get your email marketing up and running. I have some articles that I made, and I put them together in an ending list.

Playlist and the link is below so definitely check that out. So that’ll help you with them with your email list.

 

Categories
Online Marketing

Proof My Weekly Email Marketing Strategy Works

Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.

It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.

That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.

They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.

If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.

Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.

You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.

Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.

When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.

I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.

You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go

 

Categories
Online Marketing

Email Marketing Copywriting HACK FASTER! How to do Email Marketing!

Calm, and in this article I’m going to show you an email, marketing hack that will allow you to literally write emails in under one minute. Stay frickin tuned show you guys an email marketing hat that was taught to me by a seven-figure digital marketer, and this hack is specifically for a few people right, whether you’re brand new to email marking, and you don’t know how to write emails or number two.

If, let’s just say, you are short on time or you have an extremely busy day, there’s going to save you hours of time or in minutes of your time to where you can go ahead and get an email send out to your list. Because consistency is everything right, it’s called emails, whites now. What is it an email swipe? I want to go and read a quote to you guys right, Pablo Picasso steal quotes. So basically, one of the most famous quotes ever is by Pablo Picasso he’s one of the most famous authors, one of the most fav painters ever and his famous quote – is good artists.

Copy great artists, steal right now, guys take it for what it is. Some people might like, oh my god, that’s not original, and then people who value their time, effort and energy – and I know successful digital marketers to do this all the freaking time right. What they do is. I have a Rolodex of email list that I’m currently on of people in my space. Now, what I mean by that is I’m going to make money online space.

So what I do I often to the list of people who are on to make money online. This now there’s a couple of things right number one: is you want to make sure that you’re opting into people’s lists who are actually getting results within their business and number two if they are getting results within their business? That means, then, you know what they’re doing within their email marketing right. So what I’m going to do is save so much time right is create a message in my a weber.

Account know if you always have to be already pre scheduled and the way that I do my email marketing is, I had to value and then I do one pitch right now. Let’s just say, I’m pressed for time today, I’m like holy crap. I don’t have time to write a freaking email, but what I can do is go to my my gmail account and I simply have a couple of how do you say a couple of emails that have been sent to me that are starred right.

What I’m going to do is simply open one of them up right, so it says read today if you’re still unsuccessfully chasing and that’s not my style right. So I’ve already read this right. So what I’m going to do is I’m going to go to swipe the email copy now what that means I’m going to go in and simply swipe the headline and put it in my word so boom read today if you’re still unsuccessfully chasing the laptop lifestyle, so Guys remember, I did not write this email right.

So what does lots of lifestyle mean to you for me? It is when I wake up sliding semester blues go downstairs and fire up my. So I want to change this up a little bit right. So I’m going to model this to my actual life. So for me it’s when I wake up slide into my slipper slippers go downstairs and fire up my laptop Wow. Let me see so instead of the Ness Nespresso machine, I don’t know I don’t drink coffee.

Why? What’s one thing that I do in the morning Wow my right after I’ve completed my morning rituals boom and then I checked my earnings reports and nod my head as the numbers appear on my screen saying I made five hundred twenty five hundred dollars since last night, Which I do have those type of days, so I’m going to go and keep that do. I have to work for her for these twenty five. So I’m going to say instead of B’s, I’m going to say this one, a five hundred nope are the clients.

Are their clients? I need to talk to you nope, unless I want to. Is there no idea what that is, but I’ll keep it so, instead of ego or obviously you don’t want to have the wrong person, so I want to say okay Eric, but this is a dream right I mean this stuff is out of a fairy tale. Nine out of ten times or excuse me nine out of ten times it’s a fairy tale, so we’re going to actually fix the grammar fairy tale, but there’s one exception, believe it or not.

I happened to know a guy who is figured out to make completely passive income. You make seven figures. Works 10 hours per week, takes four vacations a year and four vacations here. So I’m going to actually optimize this for my affiliate marketing VSL right. So, whatever you’re promoting right 48 vacations a year and live a life of complete time and location freedom, would you liked him to rebuild a secret, so what I want to do is you guys want to make sure that you unlink hold on or actually insert hyperlink We’re going to remove link, so I definitely not want to be sending them so his offer in this free training or going to do his links for my per link remove link.

So what I like to do is I, like the bold free training, so there’s two call to actions within this email guys remember. I did not write this email, and this literally has taken me like three minutes instead of and sincerely so I have my specific call to action. Your friend and mentor Eric Ellis jr. PS. Would you like him to boom and then I, like the bold, my call to action? It’s alright! So that’s simple guys! Now, let’s go ahead and swipe this damn you know so guys.

Look. I did not write this email. Here’s the email, marketing hat guys that all the six and seven-figure digital entrepreneurs do not want you to know, and they are too proud and bold to teach you this or tell you that they’re even doing this, but they’re all frickin doing it. And how do I know this because I learned this from somebody who is a seven-figure digital entrepreneur, so that being said, instead of reinventing the will right, do it works so boom? I have an email created now.

What I’m going to do is I’m somebody going to go to my links and I didn’t write this email just I just edited it now. It’s taking me a little bit longer because I’m actually explaining what’s happening, but literally. This would take me two minutes of my time, which would usually take twenty to thirty minutes of my time, and I already have an email so and then what I’m going to do with what he didn’t do is with my pitch emails, I like to always have A call to action in the beginning, so I’m just going to link laptop lifestyle to my article sales letter now guys what this is good for is, if you don’t not add right, email marketing copy, you can opt into people’s lists who are in yours space.

What you can do is you can go ahead and start leveraging their emails and commenting it to yourself or your a lifestyle, and then, as you continue to do, this you’re going to continue to read, continue continue to read the model at yourself to where this is. How I actually learn how to do email, marketing right, because I kept on reading other people’s emails, who were successful within my space, so doesn’t matter what your niche is guys right, so modeling successful people within my space and then once I got comfortable then I started.

Writing my own emails and from time to time for the most part, I usually write all my emails, but from time to time I actually when I’m freaking pressed for time, but I need to make sure I need to get my list emailed. What I do is, I simply swipe emails and, as stated before, Pablo Picasso said it best good artists copy, great artists. Still there was no shame in my damn game at the end of the day, it’s just like funnel hackers.

If you know russell brunson clickfunnels, it’s called funnel hacking. It’s called modeling. Yes, i’m modeled what he did and yeah. It’s called swiping its email market, you’re swiping people’s copy modeling it for yourself it’s going to teach you how to do email marketing and then once you learn, you can do it yourself and then, if you’re, a good email marketer most likely people are going to swipe Your fuckin content, so with that being said guys, that’s an email, marketing hack, that’s you guys can apply to your business.

They teach you guys about email marketing. She trying to write email copy and the best way is opting into the list and getting on email list of successful email, marketers or digital marketers or late marketers, and then once you get on their list from time to time, there’s going to start being some really Good emails and then what you want to do is just create a rolodex of all these freakin emails and just have them to the side and your little honeypot to where, if you ever need them, you just pull it up, really quick and instead of taking 30 Minutes to an hour like at first when I first started email marketing literally takes you 3 freakin minutes.

So if you guys enjoy that make sure to go ahead and smash that subscribe button to join the family and give me a thumbs up too show your boy. Some love now I do have a free gift for you, there’s an e-book. You can go to the link in the description or you can go to a Philly’s playbook calm that will literally show you how to actually use email marketing to follow up and create a passive income online with something called affiliate marketing right.

That’s what I do to actually generate a full-time and come on, live and number two. If you’re in digital marketing, internet marketing, online marketing right, you can either go to Eric Ellis jr., comm or a down below in the description. There is a ridiculous amount of tools and resources that I actually use to crush it in my online business. So with that being said, my friend make sure to subscribe, one more frequent song.

So that way, you can go ahead and get access to my daily uploads and hit that notification bill, because if you don’t hit it here, they’re not subscribe right now with that being said, I appreciate you guys for tuning in Eric Ellis jr., as always checking out

 

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Online Marketing

How to Start Email Marketing

I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.

I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.

Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.

What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.

So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.

Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.

This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.

And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.

If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.

Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.

In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.

As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.

You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.

Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.

There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.

You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.

Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.

That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.

I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.

Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,