Categories
Online Marketing

Proof My Weekly Email Marketing Strategy Works

Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.

It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.

That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.

They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.

If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.

Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.

You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.

Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.

When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.

I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.

You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go


 

Categories
Online Marketing

Beginners guide to email marketing in Kartra – Send Kartra email, step by step – J.R. Fisher

R. Fisher. I’ve been selling Online since 2009, I’ve sold millions of dollars worth of both digital and Physical products and I learned a few things along the way, as a matter of fact, I had my branded products on thousands of websites, including Walmart, so we’ve Done a lot of sales now, on this blog, what I basically do is, I just show you What we did to make these sales? Okay, so I teach you how to start run and grow.

Your online business – and I also want to give you another bonus in the Description below I have a $ 97 ecommerce course. You can get absolutely free. All You have to do, is click the link and read it no credit card required. Now I Want to hear, have you done any email marketing already put your comments. Below I want to hear what you’ve done, where you’ve done it, the results are Gotten, and also, if you have any questions, feel free to put those Questions in there I’ll be happy to answer them.

Alright, let’s get started. First thing you wouldn’t do if you’re brand new here is to subscribe to my Blog, ok, that’s super-important! You know if you haven’t subscribed yet You’re going to miss out on some really good stuff, so go down there hit that Subscribe button now, next to it, there’s a little bell: you want to click on it. We Rang the bell, and once you do, that, you want to turn on all notifications that Way, you become part of my family, the Fisher family, the VIP group.

That knows About these articles way before anybody else, because I can actually notify you When you do that super important all right, let’s jump right into this. Let’s Get into Kartra and let’s look at the way that we’re going to send emails. Inside a courtroom, I’m going to tell you I’ve been doing this since 2009. I’ve Used a lot of different pieces of software, then by far Kartra, does more For our business of anything else, when we switched over to character, we Actually cancelled eight different pieces of Software, because Kartra did all those things for us.

So if you’ve already got Kartra great, if you don’t there’s a link below you can read a article. It’s Free, you don’t need a credit card to read the article and once you’ve read The article, if you do want to get a trial of Kartra, you could actually get one for Just one dollar now before I started sending emails, I got Kartra all set up. And I’m going to tell you you want to do that. You know you want to.

You, know, set Up all your list in there, you want to establish your payment. Integrations. You Want to do all the stuff, then you need to do to set up your Kartra account. I’r Not covering that in this article we’re just covering emails, but I’m assuming That you’ve got all that done because you don’t want to send emails out if They click and they can’t go to a page and nothing works. Okay, so make sure you Get all that set up first now, once I did that, of course, I set up my pages where They could click on it and they actually goes to a page and there’s actually a Product there can they can actually buy that product, so you have to have that.

Done before you set up these emails because you’re going to have them, click and Go somewhere now now I say that, but that’s only if you built a big Kartra If you’re sending them to like a WordPress website or Magento or Shopify Then you don’t have to worry about that. You can just put that link in there and Send them to that page now you want to start with your leads. Okay, so before you Can even send an email and Kartra you need somebody to send it to somebody to Receive it, so you can upload those two Kartra and they have a little bit of A lag maybe a day or two before they’re actually going to approve them, but you can Just upload all your leads to Kartra and then don’t forget to tag them me.

They Even have different products, you have different businesses. I know I have a Couple different businesses in there, so we have those people categorized in There so the emails go out to the right people so make sure you’re setting up All your tags, you’ve tagged them properly, buyers, non-buyers people who Downloaded stuff, that’s like the thing, and you have all that set up first, that Way, you’ll have all that done.

When you go to send your email, you can send it. Based on those tags, cuz you’re going to need to do that now, if you need to Collect leads: you can also do that in Kartra, I’m not covering it in this article. I’r covered emails, but you can set up opt-in forms in Kartra and you can Actually start building your email list and once you build it and they opt-in in Kartra they automatically get put on list, so you don’t have to worry about That it’s an all maduk thing now before you send these Broadcasts before you send these emails make sure if you’re uploading, your own List then you do it at least a day or two in advance since they’re there, when You want to set it out because there is that lag before they actually go into The system now you may find this irritating and I get it, but it’s really Super important because Kartra is worried about deliverability and if they Don’t go through these lists and make sure they’re done properly.

Then your Emails aren’t going to get delivered, so we want to make sure that that is done. And they’re actually doing that for your benefit, I’m going to send a broadcast so The first thing I’m going to do is I’m going to go over to my campaign. So let’s Take a look at that real, quick, it’s on the left hand side and then you tap Campaigns at the very top of the page, and then you select broadcast below so You can see that there once on the correct page, I simply tap the green plus Button and that green plus button is going to be on every single one of your Kartra pages, when you’re starting out, so you know whether you’re building a Sales page whether you’re doing email sequences, whatever you’ll, always have That green plus button, so that’s where you want to start off there.

So then Kartra is going to take you to another page and it’s going to have your Automations, your send your schedule and all your finishes and all the things you Need to do let’s go over and take a look at that now I’m going to choose to send my Message through an actual email, you can also send it through an SMS, which means It’s going to go to people’s phones, you’re going to need to use something like Twilio Or next mo or troppo, or something like that and you’re going to have to Integrate it, if that’s what you’re going to do, the next part you’re going to come to Is the send from area? This is actually the email that they’re going to see that it Actually came from and should they respond, the laxing respond to this email.

Too, once you build your email list within Kartra, you can choose who it’s Going to go to you’re going to get this drop-down and you can choose, you know: All types of different things, if you don’t have your list really built that Much yet you want to send it to everybody in the database, then you’re Going to click and I’m going to show you on the screen here: real quick you’re going to Click where it says everybody in my database, but you can also click on, has Opened email has not opened email that type of thing now the cool thing is Kartra is actually going to tell you how many leads you selected once you did.

That so you’re going to know upfront how many people is going to go off to now. Here’s a screenshot of that it says five leads selected. Five emails filled in None of them are blocked and five total to sins. So before you send you’re going to Know how many emails going to actually go out now? The next thing you can do is A be split test, so you know you can have two different emails going out depending Upon what you want to send you know, maybe you want to test one message in One different message in the other one now will tell you when you’re, when You’re testing, you only want to test one variable, so maybe it’s the headline.

Because you’re trying to increase open rate, but the email is identical. If you If you change the headline and the email you’re not going to know, you know which Email is better if you have the same exact email in two different headlines: You’re going to know which headline got them to open it more than the other one. So make sure you do that now you can also toggle between basic and advanced Now, when you do that, that’s going to give you some different options that Don’t forget, you got ta, have links in those emails when you’re sending those Emails out the whole point is to get them to click and go somewhere and do Something whether it’s a download, whether it’s to read your blog, whether It’s to buy a product, so don’t forget to put those in every single email now, once You do about one email, then you do your other email, maybe changing the headline.

So that you can test the difference in those headlines now, if you go into the Advanced setting on these emails, you can actually change components like Templates for your emails in there in colors and backgrounds, and that type of Thing: here’s a screenshot of what that looks like and you see you have design Templates right there, you have full templates, my templates, so it gives you That added feature right there now here’s an example of one of the emails Here and some of the things that you can do with it and if you notice, you know, The font really stands out well here, because the background color is Different and you can do a lot more with it if you’re in the advanced now there Are schools of thought that say? Well, you know email should be basically should Look like every other email they get from their friends and that type of Thing we tend to use just black text on a white background and I’ll put some Images in there every now, but those seem to convert better for us.

Than anything else, these take a lot more time to build ones like this, but if That’s what you want to do. You can certainly do that in culture now, one Thing you want to be careful about, is don’t click the X or delete button, an Email editor, unlike building pages and other things, In Kartra, where you can just hit the go back button once you click, the lead is Gone, you can’t go back so you’re going to lose everything.

You worked on. I’ve Written my two e-mails: does that mean I can go ahead and send them now? No, not Quite because what we have to do now is decide what percent of these emails are? Going to go to one group versus the other group, the percent has to add up to 100 %, so you know, maybe you want 50/50 split. Maybe you’re really concerned that This one emails not going to do well, so you only want to put ten person in that Then you would put 90 percent the other one either way.

You’ve got to make that Decision at this point, what is the percentage of split now, if you’re, using Any type of dynamic variables – and what I mean by that is it changes each time an Email goes out, so I may have deer and then put it in first name right. There And it’s going to fill in John or Bob or Becky or whoever it is. When do you send Out your test, email, which you should every single time, it’s going to say, dear Test in that particular area right there, so keep that in mind now, once you play Around the park for a little bit and you see what an automation is you’re going to Understand that, but you got to get in there and kind of work with it a little Bit I know initially when I looked at it, I’m Like what the heck is that? What does that mean? But now I know it and I understand it so it just takes some time and don’t quit.

You know just keep working you’ll get this stuff. I know it seems foreign to You, but it only seems foreign to you cuz, you haven’t done it once you’ve done it. A few times it’s going to seem very commonplace, so number one I can set up. An automation to go out to people who have not opened my emails after a Hundred hours, okay, I can send them a whole different email that may make them More likely to open it, maybe I can change the subject line.

Do something Along those lines, so those automations are really helpful. For cleaning up your list and getting people to open your emails when they’re Not opening them now you can also break these into lists. So number two is: if a Lead has actually opened my email, I may add, Them to another list, because I know these people are interested in my Product or services now here’s an example right here: you don’t have to do.

This, but you probably should it’s a it’s a helpful way to further segment. Your Leads by setting up these automations, so you can see here. We’ve got a couple: Things set up early holiday, painting announcement within a hundred hours if You know the lead does not open that particular one then subscribe the lead. To the list ignored, email, okay and then we have some different emails that go Out on that, and then the second one says that lead opens email, early holiday, Painting announcement: okay, subscribe them to the list: open email, And then we can send them a different automation now, at this point, Everything’s set up, I can go ahead and get ready to send out my emails now.

The Cool thing with Kartra is: I can set it up to go out right now. I can schedule it. For another day now, keep in mind the way the time works in Kartra. It’s always Set on Eastern Standard Time, so if you’re in the West Coast like we are, we Are three hours behind them? So you know if I want to send an email at you know: 12:00 noon, I’m going to need to send it for 3:00 p.M. In the afternoon. It’s all going to be settled Eastern Time, so you can do that and the last Thing you can do is if you’re working on an email and you’re not ready to send it.

You want to do some more stuff to it. You can just save it as a draft. Now the cool Thing is once you’ve sent ten broadcast in Kartra. It will start to suggest to You the best time of day and week, a month of when to send out your emails. That’s a good overview on the emails. I will tell you there’s a lot more to Learn in Kartra, I have a lot of articles on this blog that are going to teach You those things, but that’s a good starter right.

There you’ve got to start Sending emails you got to start making money now, if you enjoyed this article, do Me a favor subscribe below, if you haven’t done so, don’t forget turn on Notifications, click that bell and turn on all notifications. You’ve become parts The VIP people, that’s right, the Fisher family and you will be notified in Advance, I do a article or when I go live also Don’t forget to put your comments below what did you like about this article? Would You dislike about this article.

What do you want to know about? You got a question. I’ll be happy to answer it, for you put your comments below, don’t forget to Do that also, I have a three ninety seven dollar value, ecommerce course below all You have to do, is click and learn. You can get access to that and you don’t Even need a credit card, hey thanks for reading this article. I appreciate it and I’ll see you in the next one