Categories
Online Marketing

4 Email Marketing Tips to Boost Your Open Rate | Email Marketing Tutorial

I denne article skal jeg tale om fire tip der hjælper, dig med at øge, det engagement, med dine e-mails, og hjælpe, dig med at se de åbne satser stige eksponentielt op til halvtredsindstyve procent, så hvis. I hænger fast efter denne article hopper vi, lige ind og forklar, hvordan vi, gør det [ Musik ] [ Musik ], velkommen, tilbage, fyre, dette, er, bedre, Kel, passiv, automatisering, på, denne kanal vi tale om alle, ting tilknyttet markedsføring, af, passiv, indkomst, e-mail-marketing, hvordan man, bruger automatiserede, Systemer til hjælp øg, din, effektivitet, og få, mere tid til at gøre for at elske så hvad vi går at gøre, virkelig hurtigt, jeg, skal tale om fire tip men, før vi, gør det hvis du gør mig en fordel ved at abonnere, på dette, kanal, og, NFL, Anmeldelse kunne se hver gang jeg sender en article og så kan du se, det og kommentere og interagerer og jeg elsker at svare, på hver, kommentar, jeg, vil, sætte, pris, på, dig fyre, følger, med, også hvis du ville, slå den lignende knap hvis du finder, denne værdifuld Det lader YouTube og mig selv ved at det er denne type indhold du vil.

Se men lad os hoppe lige. I den første ting jeg gør med, din e-mail-liste igen for dem der måske ikke være bekendt hvis du ikke har en liste så har du ikke en virksomhed og så, som så snart du kan, vil du starte indsamling af e-mails, kan du gøre, det, ved, hjælp, af, Forskellige softwares som klik tragt klik tragt, kan du tilbyde folk et gratis gratis produkt eller gratis e-bog eller en gratis article til gengæld for deres e-mail jeg, vil, give noget af værdi for dem.

I bytte for deres e-mail, som du har, deres e-mail du kan, fortsæt med. At markedsføre, dem, fortæl, dem, mere om, dig uddanne dem, give dem nogle flere oplysninger så du vil altid pleje og øge, din, liste så en ting er virkelig vigtigt samt at øge; din, e-mail, åbne, satser, når du sender, en e-mail er en slags kuration af den liste Så en ting jeg gør skal jeg vise dig lige her dette er mail, eller lys jeg bruger fire eller, fem forskellige e-mail-automatiseringssystemer mailer det er en af ​​dem de har denne ene funktion hvis jeg klikker på abonnenter og derefter, rydde op.

I en handling det viser, dig dem der har været på din liste. I mere end seks måneder, og, åbnede, ingen e-mails, som du sagde, okay, nu grunden til at jeg, vil, rydde op. I Mayan er aktiv og jeg vil faktisk, slette dem fra, min liste, er, jo større din Chris din liste vokser når du sender, ud, e-mails, hvis du sender, tusind e-mails, og hundrede, mennesker, åbner, dem, det, er kun, 10 % og derfor er chancerne for din e-mail gemmer, Sig som spam stiger, som din, åbne sats falder så du altid, vil sørge for at du rydder, op dem der faktisk ikke åbner, din e-mails, og så, vil jeg, bare slå, afmeld, lige nu er du sikker på at du vil være nødt til at afmelde, ni, og, Aktiv så jeg er afmeldt Jeg er så nu de er, væk fra, min liste det vil tage et minut og siden skal opdateres men, det, er, virkelig, vigtigt, jeg har over 13.

000 mennesker på min e-mail-liste jeg har haft gange gange over 25 men, jeg holder, slette, og Rydde op, I listen bare for at sikre mig at mine, åbne satser vil, være god nu den næste ting jeg gør hvad jeg vil gøre på min webserverwebside det kaldes call to share og jeg har artikler der er, mere specifikke for en religiøs genre, hvad jeg vil Gøre er jeg vil se hvilke artikler jeg poster som, er klarer sig organisk, og, sådan, som jeg, vil, indsende, det, på, Facebook, ret og, så, kan jeg se forlovelsen her, I højre side, og hvis, jeg ser en artikel der har større engagement, hvad, jeg, vil Sørg for At gøre er at jeg, har det, artikel, være, overskriften, på, min e-mail, nyhedsbrevskampagne, så, som et eksempel, her er nogle af mine, kampagner, så, det, står, nyhedspræsident, Nelson siger, mere templer kommer snart, og, kirke, medlemskab, bliver viralt.

I Brazil, okay så grunden til at jeg valgte den titel er fordi jeg så organisk på ansigtet og gennem masser af kommentarer og delinger at det, gik meget, godt, og, så den første, ting jeg gjorde var, at jeg sørgede for at det, var titlen, på mit nyhedsbrev. Bare vel vidende om at det allerede havde været, venligt af ligesom, godt vidner. I det væsentlige at jeg kører allerede så det er en ting virkelig vigtigt at du ved at der er, andre Jeg ruller igennem, her undskyld det er, slags langsom, som denne der faktisk er denne talte, om nogen der døde og du ved der havde fem gange engagement, Som nogle af disse, andre og så bare overvåg, din, sociale engagement, som du ser at tingene, er, resonerer, med, mennesker online som via Facebook eller via en Twitter post eller, Instagram Jeg er også en anden ting jeg, gør, så, godt, som, jeg, overvåger, andre websteder, Facebook-sidesider og.

Se slags hvad ting deles, godt, på, deres side, og jeg ved at det, kommer til at interessere, sig mine, læsere, så, godt, fordi, jeg, har, det samme hvis du har, det samme kender du mål markedsfør en ting der er virkelig vigtig til dig er at sørge for At alt er optimeret til mobilbetydning du vil have afprøve hvordan tingene er smeltet der du har en begrænset plads ret med, dit emne, lad, mig endda lade pop ind, her virkelig hurtig se Creegan så hvad jeg er taler om du har, dit emne lige, her men derefter Du har dette dette er, I dag kan jeg vise, dig hvad jeg mener dette bliver, din, emne og dette, lille, stykke lige, her vil være denne forhåndsvisningstekst og så, laver jeg Sørg for at emnet og forhåndsvisningen, tekst, er, slags, engagerende, især, på mobil der er, mange af Mine åbninger er mobil så, lad os gå tilbage, her virkelig hurtig Jeg vil gerne vise noget men, hvad, jeg, gør, denne, sidste, e-mail, angav, hvad, jeg, gjorde, godt, måske, denne, slags, nummer, tingene, det, talte, om det, er, det, jeg, får, heldige der holder, dette, rent okay for Det andet vil du se, hvilke artikler har det, godt organisk hvis du har, en blog eller hvis du bare har indlæg se hvilke der gør organisk kan jeg godt lide at have det godt organisk og, send dem ud som din, slags hoved stykke indhold tre du vil.

Fremstille sikker på at du har de artikler der klarer sig godt det er overskriften så at forskning, er virkelig, vigtig, fordi du ved, hvad der allerede er at tiltrække folk og, så, bruger du det, som en overskrift fremad det får, deres, opmærksomhed og den anden ting du Gør er du kan, køre split-tests, med, forskellige, artikel har linjer du kan, på Merrick mail, eller, lys, tror jeg. I de fleste e-mails, nyhedsbreve du kan, have en funktion til lav en delt test og se hvilken er engagerer sig bedre og du kan, vælge pandebånd der klarer sig det fjerde ting jeg gør er at jeg, fjerner min nyhedsbrev, op til, fire gange, og du kan, sandsynligvis Endda gøre det mere rigtigt som en eksempel sendte jeg denne e-mail, seks, dage, siden kender du flere, templer der kommer ind kort tid og, derefter, sendte jeg den ud der står seks dage siden, her men, det var, faktisk, seneste den følgende, dag og du kan se.

At der er 23 procent der åbnede den så den oprindeligt blev sendt til tretten tusinde fem hundrede mennesker tredive procent åbner den næste, dag den blev sendt til de ti tusinde mennesker der havde ikke åbnet den og 23 hundrede flere mennesker åbner det, så, tyve, tre, procent, Af disse mennesker åbnede det og jeg stoppede ikke der hvad jeg faktisk gjorde er to dage senere fra, originalen, send Jeg sendte en helt ny kampagne men, hvad jeg, gjorde er at jeg, lige har, ændret, emnet, header, og, så, sendte jeg den ud, igen og, derefter, åbner, Yderligere otte, procent det I en for nylig begyndte og og yderligere 10 mennesker 10 procent åbner det, okay, så hvis du ser, på statistikken, her jeg dybest set trukket denne statistik over åbner så de første sender, 4.

000 mennesker anden en 2331, 682 fjerde, 824 så a I Alt syv tusinde ni, hundrede folk åbner, e-mailen, og min listestørrelse, er tretten tusind fire hundrede, tre så; 58 % af befolkningen åbner det, okay, nu en tingfolk er bekymrede over er som en de er, slags bange for at e-maile; listen, nogle, gange, tænker, folk vil, godt folk Afmelder sig og det er ligesom hvem der bryder sig, okay, fordi hvad, er, poenget med at have en e-mail-liste af mennesker hvis du ikke, e-mailer dem, okay, den anden ting der er fri at gøre er send en e-mail, flere, gange fordi han vil tro at jeg inden.

For kort tid er lige efter, Melissa, føler, jeg mig for spammy Jeg skal vise, dig statistikkerne, så, dette er den fjerde e-mail der findes, fjerde 824 det er, okay, så dette, er, fjerde e-mail, som, jeg, har, sendt, det, til, nogen der aldrig åbnede den første, eller anden; Eller tredje på fjerde e-mail, Jeg havde, I alt tre afmelder og, spam-klager, okay, så det, er, punkt, nul, fire procent, af folk, så, 7756, e-mails, kun, fem, folk, var, som, yeah, det er for mange e-mails, du sender, mig, okay, så langt du ved.

At fakta. I denne sag viser mig at folk endelig, modtager, mere e-mails de læser det bare ikke hvis det er, generer dem, okay, så fyre jeg håber det disse, fire tip var nyttige forlad en kommentar nedenfor måske fortælle mig et tip om at I bruger til at øge, din Åbne satser på dine e-mails, ville jeg, være, virkelig interesseret. I at vide men, det tror jeg disse fire er, meget nyttige igen det er resume en jeg rydde op på min liste sørg for at min bedre statistik fremover det vil hjælpe med at lette, dig ved, IP-lethed, og, alle, tekniske, ting, fra, baggrund, som, Google, og alle Disse du kender forbehold for det de vil, se derefter folk håber at åbne, dem og der er værdi se hvilket af dit indhold, klarer, sig, organisk, og, derefter, bruge, denne undersøgelse.

I dine overskrifter og sørg for at fokusere på dem der allerede har gjort det godt og derefter den fjerde, ting vi, gør er selvfølgelig igen nylig videresende og sende igen du kan, beholde nulstilling, ville jeg sige indtil du er, træt af igen ret du manipulere, overskrift ændre Et par ting men, folk ved, du lytter, til, din, din statistik hvis du ser at folk er, dig kender 10 % af en til at tilskrive godt derefter du ved at du laver for meget men, baseret på, min statistik kunne jeg have gjort en anden nulstille og.

At jeg ikke tror ​​folk ville have tænkt på at dette er vores Kelly, pass of automation, comm hvis du gør, mig dette er fordelene ved at abonnere og lide denne, article der ville, betyde meget til, mig, og, vi, fanger, jer, på, næste, article tak,


 

Categories
Online Marketing

Email Marketing – 12 Best Practices

I’r going to assume you know what email marketing is and you’re frustrated. You’ve been sending out sequences and you’re just not sure why people are not opening up your emails, and these are 12 different practices, check them off, make sure you’re doing these 12 and then you should see your email open rates go up if not double number one Is make sure you keep your list cleaned out if you keep sending emails to people who are not opening them, it kind of goes it’s kind of like an algorithm, and the autoresponder is picking up on that, so that they’re, just assuming that what you’re sending isn’t Going to get opened so you’re kind of hurting yourself by continuously sending the people that aren’t interested in what you have and you know not.

Everybody wants the information. You have that’s just a fact of life and by keeping them on your list. Another problem is you’re paying for those emails that are going out after you start getting into the thousands, and your numbers keep getting bigger your fee for the autoresponder goes up according to how much you use it, and if you’re sending out thousands of emails that nobody’s Opening then it’s really just waste of money as well, so you really want to have them removed completely and clean it up now.

One way you can do that in active campaign is active campaign actually will track the emails that don’t open up and it will actually remove them. If you ask it to so, that’s another feature of active campaign that it will automatically do it. Some Auto casado responders require you to go in and take them out by hand and it’s much more cumbersome and time-consuming. So that is a nice feature in the tracking part of active campaign.

Now, let’s look at number two. You want to make sure you don’t over. Deliver and what I mean by that is some people in email marketing say: oh, you should get yourself in front of everybody every single day and you know keep on emailing every single day. If you do, that, think of yourself there’s been people, I’m sure that if he mailed you every single day, you really get tired of seeing their name pop-up.

I had one person that was emailing me and I actually enjoyed their content. I was opening it, but then it was every single day, so it wasn’t a treat anymore. It was like another email. So if you just send two to three times a week and and be a little bit inconsistent, then people go oh there’s an email. I was looking for one I’d really enjoy their content. I pretty much have mine set up to where every 10 days I send roughly four.

So it is probably two to three week. It comes out that way, five every two weeks so, but I’m not consistent in and how many days I skip, I kind of mix it up a little bit, but just stay in front of them, but don’t be in front of them so much that they start Ignoring you and they feel like you’re annoying and number three again do not send the email every day, so I just talked about being in front of them every day and now you want to be consistent, so you want to send emails, but not every day.

Alright number four do not email on weekends. If you start tracking and looking at the algorithms and and your analytics of your emails, you’re going to notice that most people do not open them on the weekends Friday Saturday, Sunday pretty much skip those three days and only send between 11:30 to about 2:30 Monday through Thursday you’ll find that those are the best times that people will open up their emails and, if you think about it, that’s when people are usually at work and they’re, you know they’ve got the work done: they’re sittin there, maybe they’re getting ready to go to lunch And they’ll start checking their emails and there you are don’t sell in every mean email.

This is number five out of 12. If you sell something in every single email again, I’ve had people. I’ve enjoyed their content, but then it was like okay. What are you trying to sell me and if people you know spread that out, there’s the 80/20 rule if 80 percent of the time you’re just sending content good, valuable content, 20 % of the time you’re trying to offer them a tool or sell them. Something then you’ll find that that’s a good balance number six make sure you segment and tag your emails.

And what do I mean by this, even though you might not understand how to use it or how it’s going to benefit you right I’ll, do it anyway and down the road it’s going to help you. So let’s say I send out a lead, magnet and in that lead magnet I am in health and fitness and maybe in this particular lead magnet. I started talking about lifting weights. Maybe it was something I hadn’t been talking about.

I was into nutrition and shakes and maybe just getting out and exercising and moving well all of a sudden, I started talking about weight, lifts or not weight lifting but lifting weights as part of the routine, and so I sent out a free lead, magnet on how To gradually increase the level of your weights – and here are some simple, routine workouts to do – and people got the free lead, magnet they. They were added to my list.

Well, I can tag them weights and later maybe I come across something else. Maybe I want to pull those people that were interested in the weights and send them just specific information like a campaign and not part of the continuous email sequence and campaigns are more like special groups of emails. That are more specific and I can pull them really fast. These are all the people that liked to talk about weights and here’s a new workout program that I actually found that I could offer to them and sell to them as an affiliate program, so tag them segment them based on interests based on why they’re getting on Your list, so, even though everybody on my list might be interested in starting a business, not every single person per se might want to start an affiliate marketing business.

Maybe some of them are interested in my email, marketing and and maybe some other things that all businesses need, but I can tag them the people that specifically want affiliate marketing. I can cater to them a little bit in more depth than the people that wanted. Some of the other information – if that makes sense, alright number 7, ask questions so that you get responses in your email. It actually increases deliverability.

So if I ask people specific questions and they respond, that’s kind of like having engagement on social media, if you think about it, when you post on Facebook and people respond – and you have all that engagement, your ratings kind of go up. Well, it works’we an email when you’re responding and engaging that kind of puts you up a little bit and you’ll get those emails. We’ll definitely go, have more deliverability rates in into the email boxes.

All right number, eight use stories and the reason you want to use stories is you want people to get to know you and your stories and how they relate to different, analogies and things that you’re telling people don’t always want to just be talked to, and you Know if I, if I wrote an email to you and said, oh, I love these weights and this is a routine I started doing you got to try it as opposed to telling the story of how you know.

I got tired of just walking every day. I wanted to up it a little bit and I felt like I was too old, but I started out with two pounds and I even sat in my chair and you know tell a funny story. I mean: could you imagine someone sitting in a chair with two pound weights? It’s it’s kind of a visual, that’s ridiculous, because two pounds are not much, but it happens, and actually I did do that but um and then how I built all the way up to twelve pounds and I feel so much stronger.

And it took me this much time, but you can tell that story and and tell these success that went with it and then people were like wow. If she can do that, and she wasn’t embarrassed to start with two pounds and sitting in a chair, then that’s something I can do so tell a story and it just makes it more relatable number nine and you will hope that one day you will have this Problem but warm up the IP, and what does that mean? If you have a list of emails like a hundred thousand, you cannot send all hundred thousand emails at once.

It’ll, look like spam and autoresponders do not like them. So one of the things you can do is send out your emails in 5000 increments, so you might send them out every so many minutes or every so much time in between and just kind of warm it up, and then that way it doesn’t look like spam. Now I know some people when they start getting those huge numbers, they will actually go out and use two different autoresponders just in case one shuts down.

They always have the other one that will keep working, because the the bread-and-butter of your business is you in a list. I just got an email from somebody that an influencer I’m on their email list, and they just mentioned how they just lost their account on Facebook. It was shut down, 25,000 people were following them on there and it just got shut down out of the blue, but they have an email list.

So you have to make sure you build this email list now you might say well what if the autoresponder gets shut down? Well, it can, but you can also export those email names. Every so often make sure you export your list and you keep that in a safe place and if it does get shut down, you have that list. You can import it into another autoresponder and that’s how you own it number 10 make sure people can unsubscribe to your list and what and I know legally, you have to do that.

But have you ever tried to unsubscribe to somebody’s list only to find out they’re still sending you emails? I can name somebody right now. I know I’m on their list like four times I’ve readed them I’ve. It’s an influencer. I’ve signed up for a couple things and I noticed every single time. I click a button icon the list new again, even though I keep using the same email address. So I’m sure if I unsubscribe I’m going to have to unsubscribe two or three more times so make sure your button works and make sure that people aren’t getting duplicated into your list.

My list I have it set up where they can only come in once under one email and the system will pick it up if it’s a duplicate so that they won’t be on several lists all right number. Eleven, we have two left make sure you always have a call to action. Now you might say: well, you just told me not to sell something. Every time will call to action doesn’t mean to always sell something. Your call to action can be hey click, this link.

If you would like to try this autoresponder, which I do have a link below so there’s your call to action. I could also be promoting my new Facebook group click. The link call to action I could promote. I could ask a question and ask you to respond to something: that’s a call to action, so see how the call to action does not have to be selling something, but I’m asking you to do something. I could just simply ask you: hey, give me a thumbs up if this was helpful or make a comment in the chat, the the comments below and let me know what you think those are call to actions subscribe to.

My blog, that’s a call to action. I hope you heard all of those I just gave you about six call to actions pick one at least alright number 12. This is the last one, and this is what is really important, especially if you’re new don’t use swipe files now. What does that mean? If you signed up to become an affiliate marketer when you go to clickbank, and you find that item that you want to sell, they give you all their files like swipe files and emails like that.

You can just take them and copy and paste them in and it sounds enticing and it sounds wonderful when you’re new because you’re like I don’t know what to do. But if you use exactly what they give you it’s called a swipe file. Then so is everybody else and it’s going to be picked up as spam, because a lot of people are using that same one and even if it doesn’t get picked up, it doesn’t really say who you are.

So, let’s say you did five emails. We call the soap opera sequence when you’re introducing yourself and warming up to your audience, those first few emails and then all of a sudden. You have a swipe file and it totally does not represent who you are they’re, not using the same language, they’re, not using the same vocabulary or anything, and it just really throws things off. What I suggest you do is look at that file.

Take it and edit it, you can still take that information, use it as a guide and make it become you put yourself in there. You could even start it out with a story and that really warms up your audience and lets them see that you’re consistent in your emails, so I just gave you 12 different ways that you could best practices for your email. Hopefully, one of those will be something you weren’t doing and you can start using that back best practice and get those emails to get open.

You already heard all of my call to actions give me the thumbs up the subscribe all that stuff, but um. You know how it works I do have. This is my real collection. I do have some playlists about email, marketing and I’ve got the link below if you’re, really digging in and trying to get your email marketing up and running. I have some articles that I made, and I put them together in an ending list.

Playlist and the link is below so definitely check that out. So that’ll help you with them with your email list.


 

Categories
Online Marketing

Proof My Weekly Email Marketing Strategy Works

Because I create this email every single week. I did a training on this I’ll put a link below. I did a live training. I screen share my computer and showed you exactly how I do it. Why I do it and answered a bunch of questions? So if you haven’t checked that out I’ll link it below, you can also start a free trial with constant contacts below. I think they give you three months off. I think they even have like a 30 % discount right now, so you get several months for free, plus a 30 % discount and all kinds of stuff so check that out as well, because that’s the very best system that I’ve found to do the weekly email.

It’s it’s very user friendly, but when I’m calling my past clients right now, these are people who I haven’t talked to in a long time. Some of these people haven’t talked to in in several years up to 5, 6, 7 or 8 10 years. I haven’t talked to some of these these clients, these past clients, acquaintances, people that might have shown property to never bought anything stuff like that. I’r just calling everyone from my past right now, I’m taking full advantage of this situation and just trying to make the best out of it and see what I could do to help people.

That’s the name of the game. So I’m loving this moment. I am to be honest with you really excited to get back to work. I’r excited to get back into the office, I’m excited for the market to come back full force. It’s not dead, I’m still selling a few things, but I can’t wait for it to be full force. But the point is: is that as I’m calling these past clients and acquaintances they, it sounds like there’s this feeling there’s this there’s this moment in the call where we feel like we just really really know each other, and it’s because they’ve been getting this weekly email And they know what I’ve been up to.

They know how consistent I am. They know how hardworking I am all these past clients are talking to me like I’m, their long-lost child or their best friend from high school and and that Effie that I always talked about that friend or family effect that you want to give people the weekly email Is doing it for me on a large level, I’m able to scale that I’m able to scale my business like this, because I create the email I hits in and it goes out to thousands of people and I can send it out to millions of people.

If I wanted to – and it doesn’t take any more effort – so this is a scalable effort, a scalable activity, that’s so powerful and when you do it the way, I do it and you actually create it every week. Instead of trying to do a drip campaign that has generic information on it, you know what really wins – and I’ve talked about this before what really wins on social media and emails, and any kind of content that you put out is originality and your two cents.

Your opinions stories inside information, that’s what people want, not the generic market information or you know the, how to’s and all this stuff they want real, authentic original content that comes out of your brain and your mind, and – and it comes to them in the form of Digital, it shows them who you really are and who are you and you’re? Somebody who really cares about them wants the best for them.

You want to help them through whatever it is that you’re they’re going through anyway. I just wanted to share with you how much power goes behind this weekly email and that benefits you in so many different ways. It takes your past clients and keeps them connected. It takes you, know, new people and shows them how hard-working and honest you are and dependable and consistent. It does so much for you and if you, if you lose connection with someone for a decade, but they still been getting the weekly emails, they still when you talk to them.

Ten years later, it still feels like you know, you never missed a beat you. It feels like you almost talked to him last month and what I love about the email part as opposed to social media, which I feel like you need to do both. But what I really love is the fact that the organic Reach is so high with social media you’re. Looking at you know, 10 % even 1 % on some some platforms – 1 % organic reach up to 25 %, probably as high as it gets, is about 25 % organic reach.

When you look at email, you’re, probably looking at 90 % organic reach, you know you got 10 % that might go to spam folder or something like that. But you have a huge huge advantage in the organic reach Department with email. That’s why I feel like email should be the foundation of your business and then build all the social medias and all the other different things on top of your email strategy. Anyway, I’m going to get back to work.

I’r just wanted to share this with you for just a second I’m out here enjoying the it’s really nice today. It’s like 65 degrees, it’s really a beautiful day, and I’m just trying to take advantage of every little second of this opportunity and there’s always always always an opportunity. You just have to look at it the right way, so I hope you guys are taking advantage of it, and I hope that my articles and my content is really helping.

You understand what you need to be doing right now, what you should be thinking about and how to continue to thrive through this time and get ready for the rush. That’s going to happen on the other side anyway, we’ll see you guys on the next article. Let me know if there’s anything in the world, I can do for you and we’ll talk to you. Then let’s go


 

Categories
Online Marketing

$300 Per Day Email Marketing Formula

My name is Eric elegy with Eric, elegant calm, and if this is your first time coming across, my blog make sure you slap that damn subscribe button in the faith to join the family. Any questions comments concerns before I actually dive into the content drop them below. Cuz, I do read every single comment and that’s going to at least follow me on Instagram to keep track of the day to day life. So I can be here potential mentor and helping the lack of time, location and financial freedom.

Now we’re going to dive right into the concept, but before I do, if you don’t know why, I’m literally college dropout went from living a life of poverty stricken and not knowing what I wanted in life to our transition to entrepreneurship. I saw it has my freedom of my ticket to success, but I was putting literally twelve hours per day and I was like you know what this isn’t for me. What can I do that? I can have location and financial freedom and I literally stumbled across digital marketing online business.

So it had those three things right tomorrow. I’r literally fine to freakin Bali, Bali for the last 12 months of a traveling full-time for 2018 and jenos live in three months or actually, four months. I’ve taken seven countries bonds going to be my seventh country over 15 different flights over a dozen boats over a freaking 20 to 30 freaking sea, because I have no freaking idea, but I literally travel full-time her two to four hours a week, literally with my email Marketing business, so I definitely need you to pay close attention so what we’re going to be covering in this article, if you want any chance of getting results within your email marketing business unless dive in all right guys, let’s dive right into the content.

So basically, I recently took an email marketing course, and I learned some very good things, so I’m going to go ahead and get right into the content right now in this actual email, here’s the thing as far as my email ratio. What I recently learned is what you should be doing, and this is just in business in general. You should be doing. Excuse me more value that you’re doing pitch right. So I’m doing a 2:1 ratio right now and I do email every day.

Some people give you different advice. I personally hit my list every single day, just like I create YouTube articles every day, so I like to be dependable. I want people to look out for my emails right now. The more value emails that you post, if you’re, not just pitching people pitching people, pivoting people if you’re producing value over the amount of emails that you’re producing pitch emails.

People are naturally going to want to open up your emails because they know that they’re going to learn something or gain something died right. However, with that being said, um this is a pitch email and basically, what I’m doing is I’m leveraging my current life current event to to basically catch traction right. So I’m moving to Bali, which is absolutely true, literally and less than or in 24 hours, and have a flight to Bali right.

So here’s how I start out right now. Here’s the thing. The first thing that I want to mention to you guys is in all my pitch emails. I have three call to actions on my link, whatever offer you’re promoting, I like to have to recall two actions right so to increase click-through rate in the first or the second um article. Remember, you’re, going to have three type of readers right, you’re going to have one person could care less about what your actual email says.

They’re literally just going to say what is this person offering? What is this person trying to tell me? That’s number one number two you’re going to have somebody who’s going to read your a whole entire email and throughout your email. If you write a compelling story, then what the news they’ll simply go ahead and actually click your link midway through because you’ve sold them through your compelling story, number three is you’re going to have people that skip to the end.

They don’t want to see the bullcrap. The people that just write the P SS and that’s why I have a link in the PS right, so we’ll break it down right so tomorrow evening my flight leads to Bali, I’ll pay for by this business right here so congruent with my headline. I’r moving to Mali tomorrow evening. My flight leads to Bali right paper by this business right here. Here’s a link and it’s going to bring them to my affiliate marketing article sales letter right there’s.

My first call to action very simple: the people who don’t read this I’m going to have uh percentage of people who literally click it, and it’s in my first line now my first call to action what I’m doing pitch emails I like to have either one in The first line, or in the second line, first or second line an early call to action to get people to take advantage right. The objective guys is conversions.

The way you increase your conversions is by getting clicks right, but just to be frank with you guys, what’s going to be more valuable, are these clicks in the middle? What I mean by that is because they’ve read some your copy and your actual email marketing copy compelled them to take action on your link. So they’re going to be more warmed up to your offer and they’re going to be more willing to actually buy your offer.

But I do today, convergence convergence converges if you do have a good article sales letter for whatever you’re promoting that’s why I always have one up front in the early on call to action right. So what I’m doing is guys just story telling write stories sell. So you have to be a great storyteller, simple Point, Blank period if you want any chance at marking, so let me get to the actual story tomorrow evening.

My flight leaves to Bali all paid for by this business right here. Listen, my friend life wasn’t always sunshine and rainbows flag can punch in the mouth, sometimes wait for you to get up and punch punch punch you right in the face again. I want to say again and again. The question is: are you going to stay down when you get knocked down or keep getting back up now, just to kind of? Let you guys know whenever your story telling you once your target audience to fill the pain, and you want them to resonate with your message and basically, whatever they’re going through right.

You want them to be able to literally like kind of fill this like you want to speak directly to them. So my target my target audience right. My avatar, you want to know your avatar, because you want to know who you’re writing to and not everybody’s going to understand this message, but my targeted buyer is going to resonate with this message right. My target avatar is people who are struggling in digital marketing business.

They fell before they’ve tried online business before they failed or they haven’t taken the leap yet because they don’t think it works or they’re skeptical or they’re just their own defense right. That’s my target audience. So I’m speaking directly to that person with my storytelling, the question is: are you going to stay down when you get knocked down or keep getting back up? There were so many times I felt like giving up right, so the person reading this message might resonate with this right.

They might think if they’re, actually in online business already, you might be thinking to themselves here, you’re right, I felt like giving up soup at a point. I even got a desk job for two weeks during my deepest and darkest times in my digital marketing journey. Now, the reason why I’m showing I’m put on putting myself down back to the level of basically when I just put myself in their shoes right to where these are real problems, that people go through with in this industry.

So if you’re, just like. Oh, here’s the easy way to get to make money online or get-rich-quick where it become a millionaire or whatever, whatever, whatever right, it’s not going to work, because it’s not relatable. This is authenticity. Authenticity sells when you’re actually showing yourself being a real person going through real struggles and real problems right and then eventually transitioning to that hero.

It’s called the hero’s journey, guys, I’m all successful screenwriters in Hollywood use this storytelling form that called the hero’s journey when the hero, literally like Superman, went from Clark Kent to freaking saving the world right. So that’s what I’m portraying this message and I’m and you’re you relate with the person you put yourself in their shoes showing them that you have your own hero within yourself right, meaning the same things that I went through your going to right now, and this is How you get there right? This is how you get to that hero so um after feeling like pulling the trigger meeting a gun – and this is all facts.

This is true right on the train ride home from work. I called my boss gag. I hate saying that word and told him dot dot. I’r sorry! I can’t do this. I quit. I wasn’t where I wanted to be financially so I still had to pick up a job, but I went to what I knew best sales. If I ever had to work a job ever again, I’d have to do sales. If I’m going to be a part of corporate slavery, I’m at least going to write my own paycheck.

I ended up stacking up enough money to slowly start adding a budget for my marketing business and got got it rocking again. Eventually, I started catching traction. I handed in my resignation and left two weeks later to start traveling the world working remotely from anywhere with my internet business. So here’s the pain right, you’re, talking about the pain, here’s a hero’s journey, we’re talking about where you came and where you’re going and what you used to leverage there and then what I’m literally doing is making one of my call to actions the actual thing that Set me free right, we’re just going to be way more powerful.

I promise you conversion wise. This link people click this link, we’ll convert into cells better than people who have read listening. I promise you that, but again the objective guys, if you have a great article sales letter for your offer, is to get the link clicks next, since then, in 2018 alone, this will be my seventh country, my 15 plus flight, and who knows what them city two-minute Account my point is this: when a life knocks you down, you have to get back up and keep fighting look for another approach or Avenue to get to your ending destination.

Whatever you do, just don’t lose sight of your vision. It’s not going to be easy. My friend, but looking back from now, you appreciate your efforts so again guys I’m leading with authenticity. That’s what I believe in guys. I don’t believe I do believe in using triggers and things to make people make buying decisions like where it’s like easy and quick and fast I’d like to use them at the right time.

I’r not one of those marketers who likes to sell people on the dream of this is going to be the easiest money. You’ve ever had I’m the type of person where I’m going to tell you what it’s going to take, but I’m going to go ahead and show you through my journey of like it’s going to be worse the even though it’s going to be hard. It’s going to be worth it right, so if this email can get through to one person – and I can help you get through the hump and eventually to master success, I’ve done my job.

But that being said, this is to our future success PS. If you want access to the same system, I’m leveraging where to for Apple 10 to 15-minute emails a day. So remember when I told you guys about me using cell psychology and making people using certain verbage and triggers to make people make buying decisions. And this little paragraph you can actually read that right. So if you want access to the same system, I’m leveraging to where two to four hours per week so two to four hours per week, I’m not going to lie to you guys.

Obviously – and this is true – yes – maybe 24 hours a week is spent in my emails, and I can very well work to the crowds a week and just write, emails and outsource everything in work. Two hours a week, four hours a week and um generate a ridiculous amount of money, but because of the way I’m built, I worked way more than two to four hours per week. Now again, this is what I’m talking about cell psychology.

Another thing is: writing simple. Ten to fifteen many emails now, sometimes these emails take more than ten to fifteen minutes. It just so happens that this email took fifteen minutes, but again I’m using this because I’m basically playing to that person because you have three types of people – are going to read your emails. The person who needs to be sold right through your storytelling, the person who just wants instant access and your beginning and then the person on the back end who’s not going to read this.

They just want this to get rich quick, get rich, quick person either. Today, I’m willing to get I’m willing to sell any one of them right, but you want those different type, different, three different types of approaches to sell those three types of people with those three different call to actions right and um. So 10, 15 minute emails a day like this one, making thousands of dollars in commissions traveling the world full time, so it’s very benefit rate and what I, what I want to do is you want to always put the put the benefit rich into them.

So one thing that I need to change in this email, which I will after this article, is in all these eyes. I can so or eyes I’m leveraging. You also want to add you what I mean by you. Is you want that person, even if you’re doing a weight loss, product or whatever you’re selling right you want this to be about them? You want the email to me about them, not about you, the more use you have and the more benefit rich and desire, rich, meaning, helping the person actually reading your content, get a specific goal or desire they’re going to be more inclined to actually make a purchase With your email marketing, that’s why, instead of if you so you see how I said if you want access to the same system, I’m loving to wear to the four hours a week, writing full-time, and then I want to add something like this and, more importantly, portent Li, how you can achieve the exact same results so guys that’s going to go ahead and increase conversions because I’m making it beneficial to them.

It’s not just about me click here right so just to quickly recap: I’m leveraging a moment. That’s happening in my life, which is not moving the body and um. Basically, this is right here. First call to action very quick in the first line to get those clicks, my could be rate pretty hot, for this email, click-through rate is basically out of. Let’s just say I have a 10 percent click-through rate. That means literally out of a hundred people opening my emails.

10 people decide to actually click on the link, so the higher click-through rate, the higher the people, will actually take action on what you’re offering in your emails next is work working remotely from anywhere. So this is, after my storytelling talking about my past pain. This PS formula past pain, agitation solution. The solution was me not giving up right, so I’m not even leveraging my offer of the solution.

I’r leveraging me not giving up on telling that person to not give and take action so um, it’s it’s kind of value. You do have value within this email because I’m giving them motivation. It’s not just pitch pitch pitch. There’s a lot of people who just do three liners who say: hey click, hey click! This link right here, your friend and your friend Eric Ellis jr. Right at the end of the day, you want people to actually buy and you want people to look forward to opening your emails.

That’s why I always have content within my emails only time. I do three liner emails like one two three lines and then call to action and then keep it moving is when, like I’m, rushing – and I don’t have time in the day to actually write an email. But I do have to get an email to my list because I commit to email my list daily. That’s the only time I’ll do a three-letter, but for the most part, usually spend ten to thirty minutes to create an email per date and get in the habit of writing daily emails to where your list, your list might be bigger mine’s, it might not be.

Who knows at the end of the day, even if you have 40 subscribers and you’re getting a 10 percent open rate, which is only for people opening your emails per day? At the end of the day, you want to build these success habits early right, um to where, when you do start to actually build a list right 80 and I and subscribe yesterday 15 today, um 8,000 people right you’re already in the habit of writing an email You’re already in the habit of writing your emails on the daily, so that way like the you’re just going to make more money, the more the more people that get on your list right.

So that’s that’s! I kind of rambling. At the end I apologize but um. That’s it guys, that’s that’s the magic formula now just some some things that I want to cover right where people are going to be asking this right. I know this is going to come up because people are asking things like this before now. The first thing that I want to go ahead and break down to you number one is value value, value, value majority of your emails that you’re emailing your list should be value based emails and an example of a value based.

Email is simply the same type of sales copy, but the axe, a link that you’re setting people to is value-based content. It’s not trying to sell them something so something that can help your person in your niche get a mute, a desired goal, meaning help them generate more leave. Whoever it is right, if you’re in the weight loss niche for a cinema tips on losing weight, send them articles blog articles, all that extra stuff.

You want to continuously provide value. That’s number one, two to one ratio to value, one to value one! That’s my shit about okay, one pitch now out of your pitch emails. There’s the RVL formula, the RVL formula is simply our four results right. This isn’t a results. Email, v4 value, l4 lifestyle now results is simply. If I’m talking about hey, I made a thousand dollars today: here’s how you break it down and I go out and pitch them saying if you want to generate a thousand dollars in a day check this out right or if you don’t have results.

Yet that’s what people are going to ask new Eric? I don’t have results. I get it. Leverage somebody else’s results talk about somebody within your company, who’s, even lost weight, and the reason why I keep a lot of weight loss because that’s one of the biggest missions in life period, right, health, wealth romance or if your niche is um. If your niches like make money online and mitt leverage people in your business right talk about a story, write a compelling story about somebody who went from rags to riches within your company and say: look they just made three thousand dollars today.

You can too right, and then you say you, you do the thing that I just explained within this email to get them to take action on your email. Number three um is lifestyle value. This is more so in the combination of both of lifestyle value. The value is me, motivating them kind of giving them picking them up when they’re down, and even if – and this is how you can tell its value. Even if somebody does not click my link did they attain value from this email? Absolutely, how did they gain value from it, because it’s motivation its uplifting them? It’s basically, if they’re already promoting a business opportunity, they’re still going to be like you know what I can do this.

This guy is doing this ba ba ba ba ba okay value. That’s how it’s right number two and his lifestyle, I’m talking about my lifestyle, I’m talking about traveling full-time, I’m talking about the way I travel full-time is by this actual offer right here within here right, so your pitch emails are going to be results, value lifestyle! Remember that results, value lifestyle and then your actual value emails to just be redirecting people to buy the concept within your niche.

Lastly, to the point of people who are saying, will air what, if I’m not living the desired lifestyle guys you can still present yourself as an authority simply by consistently presenting yourself as a leader. Somebody who leads from the front who’s always searching for valuable content and redistributing it to your following to show them and help them progress within their business and taking the Tom aside to basically leave from the front right.

People be the person that people want to follow. Right be the person who leads people, you don’t have to be living the most amazing freakin lifestyle to get results within your business, so this article is much longer than I anticipated, but I wanted to over deliver and value to basically show you that guys. This is the magic formula, and, last but not least, the point that I want to make is that when it comes to headlines, your headlines aren’t always going to be perfect, but you do want to work on and there’s different trainings.

You do want to work on. Having very good headlines because the better your headlines, the more people will actually open your emails and number two don’t put pictures in your emails because it’s going to be set to Google spam and the. If it’s sense of Google spam people aren’t even going to get access to your emails to where your click-through rate is automatically going to get less, so I gave you guys a whole bunch of value within this article.

It’s that simple. This is literally the email marketing formula that puts $ 200 $ 300 hundred dollars per day, my business and rowing simply by sending these sub emails out on the daily semi lists, providing value, compelling storytelling and basically having the right call to actions to get people to Actually take action on what I’m offering so, hopefully my friend, this email marketing copywriting tutorial, helped you freaking out and yeah.

That’s simple, my friend Wow. I don’t know about you, but if I was reading that article, I feel like a light, bulb just freakin click and I’m like what the hell. This is what I’m doing waiting for. Thank you. Doesn’t the freak I’m talking about I’ve been trying to figure out how to really do email marketing either stumbling across these bumpass tutorials and nobody’s really giving me the good stuff? Now here’s the thing guys I could’ve easily made you pay for that right and people would literally pay for that.

I paid thousands of dollars to actually learn Ryan. Just get you absolutely for free. I can’t even believe that I can’t let you for free, I’m going to lie to you. Right actually have a course call it jump-started ciliate, where people pay me to teach them about affiliate marketing, digital marketing, and I’m not going to put that pizza segment within my course right. Well. Give it literally came to get access to that now dividend a guy’s.

My sole objective is to help you got the block of time, location and financial freedom, so that makes sense. Sometimes I’m going to go ahead and drop some of my best stuff on YouTube, not too many people do that right as a token of appreciation. So you actually following me right now with that being said, what I’m going to ask for you to do is freakin subscribe, join the family right, so I can give you more valuable, confidant valuable pieces of content every single day.

Number two share this with someone who’s struggling with in their email, marketing business or share this with your team or anybody, your downline people who need to learn about email, marketing, listen. This is the key to success in online business. The fortune is in the follow-up, and last but not least, I do have an e-book. You can go the link. The description grab, access to it. If you do want to learn the fundamentals of affiliate marketing, the exact business model, that is so simple that is allowed meeting a college dropout high school educated individuals to literally get results quit my job, scape corporate slavery, travel, full-time and, if you’re extremely serious right.

I’r not talking about like tells them who I’m sorry my extremely serious. I do have a course s therefore called jumpstart affiliates. Now. Yes, I’m actually going to put this article in my course number one number two. However, I don’t drop everything on my youtube: blog, so meaning yeah. You can continue to read my free content out there and piece everything together and take a whole bunch of time and get results or you can go and get the step-by-step action that you need to take to actually quickly get results within your affiliate marketing business or, If you have no idea what you’re doing with in affiliate marketing and you’re brand new – and you want to generate a passive income online, make a description or go to jump start after the.

Com, you will be my loan. You know see a whole bunch of testimonials of my students, an initial test route that I had on board with jump started today, where they are getting ridiculous results because they made that investment yourself. Now the new today you’re going to make two types of investments on one time or another to money. Your choice have you and Beth and money you’re going to go in and get results much quicker.

I think you’re, a smart person and I think, is going to be easier decision grab access. That, of course, would be the best investment you’ve made this year. I appreciate you guys for tuning into my content. I will see you on tomorrow’s freakin article and the Eric Keller’s junior, as always checking


 

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Online Marketing

Email Marketing Best Practices to Grow Your Business

That’s pretty incredible! Ready, Born, ready, Welcome to The Journey Today. We’re talking about E-Mail marketing best practices to grow your business, All right, fun fact Nealey! This might surprise you, 86 % of consumers actually want an e-mail from you once a month. That’s pretty incredible, But that’s getting ahead of ourselves.

How do we really build that contact list and that subscriber list Right contact list? So there’s a couple: Of things to point out, First of all, Yes, you Do want their permission, So a couple common ways Start with a form fill out a form. Maybe it’s on your website. I know we have that with GoDaddy. True I’ve seen a lot of those Yeah somewhere on your website like if you want to Subscribe to our newsletter or be the first to know, what’s happening, You can sign up and they opt-in.

Another way is to, of course, promote across your social Media platforms as well, You wan na stay in tune, subscribe here And really, I think, about call to action. Okay, What can you do? One that definitely reeled me in recently was a local pizza shop in San Diego, where I live As they do ( laughter ) And they basically were promoting that “. Hey sign up for our Newsletter and on your birthday “, you get a special deal.

”. What’s that special deal, Free slice of pizza, duh, Nice, (, laughs, ), I’m all about that. I prefer the whole pie but…, So you can do kind of The same thing right Like you, build your list: You have your service, your products, You can give either a discount or your own version of A free slice of pizza To kind of like sum this all up, is you’re giving value of Some sort to your audience In exchange for charging for it they’re giving you their e-mail, That’s basically the cost.

If you will So the more value you Bring to your audience the easier and more Willing they’re going to be to give you their e-mail so that they can get you On that contact list Exactly Now, what do we do about creating the actual e-mails themselves? Yes, the content Right, So you know what Why don’t just show an Example of a business crushing it with content on their e-mails. Let’s go All right, All right Nealey, So I thought it made.

Sense, after going through all these best practices, With e-mail marketing to actually pull up an example, So I was looking at this. Well actually, my whole inbox, (, laughs, ) And I was like which subject lines are Grabbing my attention: Okay, This is a e-mail from Canva and the subject line was “ People, heart,”, so use emoji, “ Quotes” period. So with this just to Go through an example, what I love about this Canva e-mail and it caught both of Our eyes is the banner And look how clean it is.

“ Inspire your followers.”, It’s crisp, it’s cool And then also I love The little call to action in the top right says: “ Weekly newsletter, Learn and be inspired,.”, Just kind of subtle call to action, right, [, Nealey, ], Yeah, [, Emma ] To sign up And then, as you, scroll down notice that there’s not a ton of text and it’s again very visual, And so they have these bullet points Of what they’re trying to get across for to get people excited about the tips? “ Be a force for change.

,” “ Use a positive metaphor:,” and “ Make it visually stand out.”. So this e-mail is educational, [, Nealey, ], Absolutely And right below it. A Giant call to action: Why is that super Important in our e-mails, It’s super important because You want to think about: what’s the purpose of your E-Mail in the first place, What are you giving your audience And if you’re going to Provide a call to action like Justin just pointed out, it’s a very clear big Button “ Give it a go.

” And then, in addition, they Have these awesome templates So they have some for Facebook. Posts Instagram posts and essentially, when you click on it, then let’s say you went To the Instagram post, one From there they’re going to Give you a template to apply Canva for your business in an Instagram post. Also, Instagram story helps. So you see it’s very, very cool It pops. It’s not a ton of verbiage,’cause! That’s when you’re Going to lose the reader Yeah, We don’t like to read just A giant block of text, It’s really cool to see.

It just sectioned off bullet points, nice and easy, nice and small to read and a lot of just visual Elements to keep my eyes engaged Absolutely And then you’ll notice too. On the bottom of their e-mail, they have their social media links, So they have Facebook, Twitter, Instagram, Pinterest and Linkedin. So this is a great opportunity right. If I’m opening your E-Mail and I’m a customer or potential customer I wan na go and check You out on other sites Make it easy for me to do that.

So e-mail newsletters are Great to cross-promote, [, Nealey, ], Absolutely Ooo, also Nealey. Another thing I know you’re familiar with this, but you’ll notice above the social links. What do we have here? A giant? Well, not so giant It’s pretty little, But it’s an unsubscribe button, but there’s a giant meaning behind it. So the Canned Spam Act says that every e-mail marketing Newsletter you send out has to have two things at the very least, An unsubscribe button and a location.

Now I know some of your Are just solo-preneurs or your home business is at home right, So you can put PO boxes here, but it does have to be A legitimate address that you can receive mail to.’Cause if you don’t follow these you’re, essentially becoming Spam and we don’t want this’cause, we know you’re A legitimate business All right Emma That was an awesome demo. I hope it really helped you with creating your own e-mail Newsletter campaigns So now you’ve got the subscriber list.

We’ve got the content. How do we know it’s working Great question? So definitely wan na look At unsubscribes right, That’s probably an obvious, And this is something you Want to keep an eye on.’Cause, it’s going to inform You that maybe your audience isn’t exactly as organic as you thought, and you need to continue building it And also maybe reconsider the content which we’ve just spent A lot of time covering what makes great content Also looking at open rates.

I know we do this a lot. On the marketing team, when we’re putting out E-Books and webinar invites Check it out, you know, Are they opening the e-mails And then, if they are in Fact, opening the e-mails are they actually clicking. On your call to actions Your links And I would encourage You not to be discouraged about the open rates Because with e-mail, it’s not Going to be a 90 %, 100 %, 80 % Open rates are going to be Pretty low but that’s okay, You’ll get! I don’t Know anywhere from like 10-to-20 is about Average percentage-wise That’s right, But even if they’re Not opening your e-mails, they’re still seeing your headline and they’re still seeing your business, which increases that brand awareness which your top of mind All right Emma.

So what are some other best practices? You can give the audience here on just really killing it. With their e-mail game, Yeah list maintenance So about every six months, go in pay attention to look who’s. Opening your E-Mails who hasn’t been, And the ones who aren’t Opening your e-mails isolate that list and let It chill for a little while ( laughs, ) And then remind them Down the road like hey and see, if they’re interested Gauge, it again feel that out, But definitely do that.

Every six months, Yeah And most e-mail providers that you use for your marketing campaigns. You can set up groups, so you Can easily move them into a haven’t heard from me group or a hot leads group Or a cold leads group or, however, makes sense to Really organize your listing so that way you can kill the game. All right, that’s a wrap! You just learned e-mail Marketing best practices to help grow your business And hey comment below Your best subject line for the world to know And while you’re there make sure you, like Subscribe to the blog, so you know when these Articles are coming out.

This is The Journey We’ll see you next time,


 

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Online Marketing

How to Make an Opt-In Form for Your Email Marketing

They can Just sign up right there, you can have it at the end of your post. You can have it in your Social media profiles – Really, you can put it Anywhere that there’s a link, So I heard that you can buy A list of email addresses: Is that really the best practice Yeah? That’s a no We’ve all been added to lists where you get these Emails and you’re like who the heck is this from That’s true: That’s a one-way ticket to spamville.

So don’t do that. Don’t be that person. The easiest way is just To give your readers the opportunity to sign up and then they’ll enjoy the Content that you’re sending and most likely read it Now. I know I’m already a part of a lot of different email lists and I wouldn’t really Wan na join another one. So what do you do to make someone Or entice them to sign up Yeah. Obviously your Fans are going to join’cause, they want your content, but some of your readers and fans may need a little extra incentive and that’s where an Opt-In incentive comes in So this can be anything where hey sign up and You get this freebie or you get my checklist on How to be more productive things like that, Just give them something that Encourages them to to sign up so that way, they’re not just Signing up for another list And a lot of times you Will have people sign in get the little freebie and Bounce and unsubscribe, But a lot of the time you Will have people who will stay And if you have great content, They’re going to stick around and that’s more opportunity for you to market you and your business As you’ve often heard content is king.

So now Morgan, you have Your email subscribers, but now how do you keep them Yeah, so you wan na make sure number one is that you have a really eye-catching subject line. I think one of the easiest way to do this is to throw an emoji in there, because when I see that Those emails stand out And don’t just go. Emoji crazy’cause, that’s a little too much, but you wan na have just a little emoji, just get a little color a little pop and then also have a subject line that really says ooh.

I need To click that I want that, So yes, content is king, and so you wan na make sure that content is super relevant to your audience. They signed up and they wan na stick around for what they signed up for That’s what they’re expecting. So if you have a newsletter that has the top five articles of the week and then you change it up on Them and you’re just saying hey: this is what I did today and here’s a vlog about my life.

You may find people who Aren’t really into that, because they actually really liked your top five articles of the week So make sure that your content is relevant and really driving to not Only what your users want, but also what you want for your business. This is a huge opportunity to convert these users Into paying customers so you’re going to have to balance that And another way to get people To opt-in to your email list is to have subscriber-only perks.

I know I’m a part of some email list where you get first chance at merchandise or opportunities to see different articles before everybody else does, and it kinda makes you feel special Part of the cool kids club Exactly And the next thing is: don’t Email, your subscribers everyday [, Morgan ]! No, You don’t wan na be that one That floods, everyone’s email, We know who you are company X, (, laughs, ), Unsubscribe So make sure to space it out and give your subscribers a Breather every now and then So guys you need to get started.

Creating your opt-in, And your email list now It is so important, Even if you don’t have a product, yet you have people who will be following you and you want to start creating And building that list, even if your product is a year out so that way when it is ready to launch boom, you have an Instant base of customers that you can now sell to Don’t wait, And I know it’s a lot of work in coming up with these emails and I’m already doing social media, I’m already doing blog Posts but make the time It doesn’t have to be like we said.

Definitely don’t do once a day. It doesn’t even have to be weekly just find a nice cadence, so you can start getting People on your list and giving them some value All right guys, I hope You enjoyed this article on what is an opt-in form and how to effectively use It in your email, marketing And I’m curious. Let me know what are Those companies or people that any time they send you an email, you click it and you check it out, Comment below And make sure that you, like this article, Subscribe to our blog And also ring the bell.

So you know when we have new fresh Content coming out, This is “ The Journey” Thanks for reading and we’ll see you next time,