Categories
Online Marketing

Avoid These Behaviors Email Marketing

Today we’re going to talk about avoiding certain behaviors when you’re doing your email, marketing, now email marketing very quickly. I’ll explain that, because that’s not what this article is about, but email marketing is when you start to market people through email, and you know yourself that you might see an ad and it might say: oh just click here and we’ll give you the free checklist on How you can lose 10 pounds in 30 days and you’re like yes, I want that.

Well, when you click it, it’s going to say, wait a minute. Give me your email address. Okay, you give your email address, you get your free thing and then you’re on an email marketing list and that’s what that’s all about. So, if you have decided to do online marketing, affiliate marketing anything online, there’s all kinds of different businesses you can get into you. Definitely want to use email marketing as part of your strategy for selling to your audience, but there are some behaviors you want to avoid when you’re sending out emails and we’re going to go over six of them.

Okay, the first behavior that you want to avoid when you’re sending an email – and you can look at this yourself when you get emails – start paying attention instead of seeing them as annoying. And I don’t want all these emails and I’m going to unsubscribe, get the emails and start following people that you like with their subject lines. Look like you like how they communicate and model those behaviors.

One of the behaviors you don’t want is needy. You do not want to act like you have to have the sale that you’re needy and you want it, but some people they don’t really act like they’re needy, but they try to act like they’re, not needy. Does that make sense and they come across as pretty desperate needy, so nobody tries to be needy, nobody tries to be desperate, but sometimes by trying not to be.

You come across that way, just be natural just offer whatever it is, that you have the answer to a solution to a problem that they have. You want to give them the solution to that problem, and you don’t have to be needy if they take it great. If they don’t want it, that’s okay, because you’re in the business of helping people solve problems. Think of that so don’t come across as needy. Don’t make exaggerated claims in your emails like your, you will earn a thousand dollars a week.

You can earn a thousand dollars a week, but I doubt if anybody will earn a thousand dollars a week, just learning how to do affiliate marketing in their first week. There’s a lot of behind the scenes work that has to be done. A lot of learning of skills that have to be done first, so that’s kind of exaggerated. In my opinion, alright, the next one is coming across as being sleazy um. I should have put a picture of a used car salesman.

I think sometimes they come across as being too pushy telling you how wonderful you look in that card, it’s the most perfect car in the world and you fall for it and then you get it home and it’s a piece of crap so don’t be pushy just Because you believe in that product or you believe in something or it’s worked for you, it’s not going to be the best answer for everybody, and I say that, especially in the healthcare industry.

Why are there so many different programs? Why are some people successful and some are because different people are successful with different plans, and it doesn’t mean yours is any better any worse. You don’t have to be pushy. Maybe it was the best thing for you, but it’s not the best thing for everyone. So just share it naturally of all the nice neat things. It’s done all the testimonials and then let that person decide the next one.

You don’t want to be manipulative, and this is very important. You keep hearing how it’s good to have a sense of urgency in your subject line, and that is true, but you don’t want to be sudden and unnecessary urgency. You don’t want to be fake about it say you know you only have 24 hours when in reality they have more than that. I know I sent out an email a month ago that they did have just 24 hours to respond whatever it was that I was offering was going away.

So it was a true urgent subject line and I did have a lot of people click it, but when they opened it they saw the truth that it really was going to be gone so make sure you’re not manipulating. When you have your headline like that, make it be honest, you don’t want to come across as cheap either you you want to make sure that whatever product that you’re offering in your email or whatever you’re offering in your email is not you don’t prequalify it, as Is just being cheap if that makes sense, when you start saying you know, yours is the cheapest, then it makes people think well, it must be the cheapest.

If that makes sense you you don’t want to over price things, but you want to be careful about coming across as cheap as well, so be careful there. All right, we’ve got two more one is far-fetched. It’s like too good to be true. If you can read those two little birds, stop your article now and the one says: what is the opposite of far-fetched and the bird on the right will give you a lots of different ones.

I’r going to bend over and read it, but she says believable plausible, realistic, likely possible, credible probable, imaginable natural and reasonable. That is the opposite of farfetch’d. Farfetch’d means it’s too good to be true. Like there’s there ain’t, no free lunch, there’s no magic pills. You know make sure what you’re offering is realistic and here’s the last one. You don’t want to be shady.

You don’t want to come across as unethical or legally questionable. Okay, so make sure that you follow those six behaviors. You avoid all six of them and you shouldn’t have any problems before you go make sure you subscribe to. My blog. Give me a thumbs up if this was helpful to you, and I do have a couple of autoresponders that you can use. If you would like. There’s active campaign action etics either.

One of them are great for starting your email marketing. They both have great training and, as a little bonus, I put my affiliate marketing mastery challenge training and you can see the cost there. You can hit that link as well thumbs up


 

Categories
Online Marketing

3 Tools You Need For Email Marketing

Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.

The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.

There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.

So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.

Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.

They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.

So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.

This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.

So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.

So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.

Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.

So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.

So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.

There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.


 

Categories
Online Marketing

Email Marketing – 12 Best Practices

I’r going to assume you know what email marketing is and you’re frustrated. You’ve been sending out sequences and you’re just not sure why people are not opening up your emails, and these are 12 different practices, check them off, make sure you’re doing these 12 and then you should see your email open rates go up if not double number one Is make sure you keep your list cleaned out if you keep sending emails to people who are not opening them, it kind of goes it’s kind of like an algorithm, and the autoresponder is picking up on that, so that they’re, just assuming that what you’re sending isn’t Going to get opened so you’re kind of hurting yourself by continuously sending the people that aren’t interested in what you have and you know not.

Everybody wants the information. You have that’s just a fact of life and by keeping them on your list. Another problem is you’re paying for those emails that are going out after you start getting into the thousands, and your numbers keep getting bigger your fee for the autoresponder goes up according to how much you use it, and if you’re sending out thousands of emails that nobody’s Opening then it’s really just waste of money as well, so you really want to have them removed completely and clean it up now.

One way you can do that in active campaign is active campaign actually will track the emails that don’t open up and it will actually remove them. If you ask it to so, that’s another feature of active campaign that it will automatically do it. Some Auto casado responders require you to go in and take them out by hand and it’s much more cumbersome and time-consuming. So that is a nice feature in the tracking part of active campaign.

Now, let’s look at number two. You want to make sure you don’t over. Deliver and what I mean by that is some people in email marketing say: oh, you should get yourself in front of everybody every single day and you know keep on emailing every single day. If you do, that, think of yourself there’s been people, I’m sure that if he mailed you every single day, you really get tired of seeing their name pop-up.

I had one person that was emailing me and I actually enjoyed their content. I was opening it, but then it was every single day, so it wasn’t a treat anymore. It was like another email. So if you just send two to three times a week and and be a little bit inconsistent, then people go oh there’s an email. I was looking for one I’d really enjoy their content. I pretty much have mine set up to where every 10 days I send roughly four.

So it is probably two to three week. It comes out that way, five every two weeks so, but I’m not consistent in and how many days I skip, I kind of mix it up a little bit, but just stay in front of them, but don’t be in front of them so much that they start Ignoring you and they feel like you’re annoying and number three again do not send the email every day, so I just talked about being in front of them every day and now you want to be consistent, so you want to send emails, but not every day.

Alright number four do not email on weekends. If you start tracking and looking at the algorithms and and your analytics of your emails, you’re going to notice that most people do not open them on the weekends Friday Saturday, Sunday pretty much skip those three days and only send between 11:30 to about 2:30 Monday through Thursday you’ll find that those are the best times that people will open up their emails and, if you think about it, that’s when people are usually at work and they’re, you know they’ve got the work done: they’re sittin there, maybe they’re getting ready to go to lunch And they’ll start checking their emails and there you are don’t sell in every mean email.

This is number five out of 12. If you sell something in every single email again, I’ve had people. I’ve enjoyed their content, but then it was like okay. What are you trying to sell me and if people you know spread that out, there’s the 80/20 rule if 80 percent of the time you’re just sending content good, valuable content, 20 % of the time you’re trying to offer them a tool or sell them. Something then you’ll find that that’s a good balance number six make sure you segment and tag your emails.

And what do I mean by this, even though you might not understand how to use it or how it’s going to benefit you right I’ll, do it anyway and down the road it’s going to help you. So let’s say I send out a lead, magnet and in that lead magnet I am in health and fitness and maybe in this particular lead magnet. I started talking about lifting weights. Maybe it was something I hadn’t been talking about.

I was into nutrition and shakes and maybe just getting out and exercising and moving well all of a sudden, I started talking about weight, lifts or not weight lifting but lifting weights as part of the routine, and so I sent out a free lead, magnet on how To gradually increase the level of your weights – and here are some simple, routine workouts to do – and people got the free lead, magnet they. They were added to my list.

Well, I can tag them weights and later maybe I come across something else. Maybe I want to pull those people that were interested in the weights and send them just specific information like a campaign and not part of the continuous email sequence and campaigns are more like special groups of emails. That are more specific and I can pull them really fast. These are all the people that liked to talk about weights and here’s a new workout program that I actually found that I could offer to them and sell to them as an affiliate program, so tag them segment them based on interests based on why they’re getting on Your list, so, even though everybody on my list might be interested in starting a business, not every single person per se might want to start an affiliate marketing business.

Maybe some of them are interested in my email, marketing and and maybe some other things that all businesses need, but I can tag them the people that specifically want affiliate marketing. I can cater to them a little bit in more depth than the people that wanted. Some of the other information – if that makes sense, alright number 7, ask questions so that you get responses in your email. It actually increases deliverability.

So if I ask people specific questions and they respond, that’s kind of like having engagement on social media, if you think about it, when you post on Facebook and people respond – and you have all that engagement, your ratings kind of go up. Well, it works’we an email when you’re responding and engaging that kind of puts you up a little bit and you’ll get those emails. We’ll definitely go, have more deliverability rates in into the email boxes.

All right number, eight use stories and the reason you want to use stories is you want people to get to know you and your stories and how they relate to different, analogies and things that you’re telling people don’t always want to just be talked to, and you Know if I, if I wrote an email to you and said, oh, I love these weights and this is a routine I started doing you got to try it as opposed to telling the story of how you know.

I got tired of just walking every day. I wanted to up it a little bit and I felt like I was too old, but I started out with two pounds and I even sat in my chair and you know tell a funny story. I mean: could you imagine someone sitting in a chair with two pound weights? It’s it’s kind of a visual, that’s ridiculous, because two pounds are not much, but it happens, and actually I did do that but um and then how I built all the way up to twelve pounds and I feel so much stronger.

And it took me this much time, but you can tell that story and and tell these success that went with it and then people were like wow. If she can do that, and she wasn’t embarrassed to start with two pounds and sitting in a chair, then that’s something I can do so tell a story and it just makes it more relatable number nine and you will hope that one day you will have this Problem but warm up the IP, and what does that mean? If you have a list of emails like a hundred thousand, you cannot send all hundred thousand emails at once.

It’ll, look like spam and autoresponders do not like them. So one of the things you can do is send out your emails in 5000 increments, so you might send them out every so many minutes or every so much time in between and just kind of warm it up, and then that way it doesn’t look like spam. Now I know some people when they start getting those huge numbers, they will actually go out and use two different autoresponders just in case one shuts down.

They always have the other one that will keep working, because the the bread-and-butter of your business is you in a list. I just got an email from somebody that an influencer I’m on their email list, and they just mentioned how they just lost their account on Facebook. It was shut down, 25,000 people were following them on there and it just got shut down out of the blue, but they have an email list.

So you have to make sure you build this email list now you might say well what if the autoresponder gets shut down? Well, it can, but you can also export those email names. Every so often make sure you export your list and you keep that in a safe place and if it does get shut down, you have that list. You can import it into another autoresponder and that’s how you own it number 10 make sure people can unsubscribe to your list and what and I know legally, you have to do that.

But have you ever tried to unsubscribe to somebody’s list only to find out they’re still sending you emails? I can name somebody right now. I know I’m on their list like four times I’ve readed them I’ve. It’s an influencer. I’ve signed up for a couple things and I noticed every single time. I click a button icon the list new again, even though I keep using the same email address. So I’m sure if I unsubscribe I’m going to have to unsubscribe two or three more times so make sure your button works and make sure that people aren’t getting duplicated into your list.

My list I have it set up where they can only come in once under one email and the system will pick it up if it’s a duplicate so that they won’t be on several lists all right number. Eleven, we have two left make sure you always have a call to action. Now you might say: well, you just told me not to sell something. Every time will call to action doesn’t mean to always sell something. Your call to action can be hey click, this link.

If you would like to try this autoresponder, which I do have a link below so there’s your call to action. I could also be promoting my new Facebook group click. The link call to action I could promote. I could ask a question and ask you to respond to something: that’s a call to action, so see how the call to action does not have to be selling something, but I’m asking you to do something. I could just simply ask you: hey, give me a thumbs up if this was helpful or make a comment in the chat, the the comments below and let me know what you think those are call to actions subscribe to.

My blog, that’s a call to action. I hope you heard all of those I just gave you about six call to actions pick one at least alright number 12. This is the last one, and this is what is really important, especially if you’re new don’t use swipe files now. What does that mean? If you signed up to become an affiliate marketer when you go to clickbank, and you find that item that you want to sell, they give you all their files like swipe files and emails like that.

You can just take them and copy and paste them in and it sounds enticing and it sounds wonderful when you’re new because you’re like I don’t know what to do. But if you use exactly what they give you it’s called a swipe file. Then so is everybody else and it’s going to be picked up as spam, because a lot of people are using that same one and even if it doesn’t get picked up, it doesn’t really say who you are.

So, let’s say you did five emails. We call the soap opera sequence when you’re introducing yourself and warming up to your audience, those first few emails and then all of a sudden. You have a swipe file and it totally does not represent who you are they’re, not using the same language, they’re, not using the same vocabulary or anything, and it just really throws things off. What I suggest you do is look at that file.

Take it and edit it, you can still take that information, use it as a guide and make it become you put yourself in there. You could even start it out with a story and that really warms up your audience and lets them see that you’re consistent in your emails, so I just gave you 12 different ways that you could best practices for your email. Hopefully, one of those will be something you weren’t doing and you can start using that back best practice and get those emails to get open.

You already heard all of my call to actions give me the thumbs up the subscribe all that stuff, but um. You know how it works I do have. This is my real collection. I do have some playlists about email, marketing and I’ve got the link below if you’re, really digging in and trying to get your email marketing up and running. I have some articles that I made, and I put them together in an ending list.

Playlist and the link is below so definitely check that out. So that’ll help you with them with your email list.


 

Categories
Online Marketing

How to Start Email Marketing

I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.

I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.

Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.

What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.

So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.

Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.

This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.

And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.

If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.

Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.

In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.

As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.

You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.

Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.

There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.

You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.

Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.

That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.

I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.

Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,


 

Categories
Online Marketing

How to Search Keywords for SEO (For Beginners)

I’m going to give you a couple of tools to use that are either really very economical or free, as you build your business you’re going to want to get more tools that are that do more.

But in the beginning, when you’re trying to learn one of the things everybody doesn’t want to do is put out a lot of money because you’re not sure and totally understand that we’ve all been there after a while you’re like boy, I wish that’s what I was Spending but we’re going to talk about that today, but I want to give you an understanding of what search engine optimization is when you post a YouTube article notice: how, when you go to search for something you see four or five right there on that first page, They have certain keywords: those people that created those articles.

They did some research, probably more elaborate than what I’m going to show you today, but again, this is for beginners and they place them on their YouTube article, I’m going to show you where they go. Those are the keywords that will come up in the Google search. So when Google’s has somebody come in and says, I want a recipe for meatballs. As an example notice, you get a whole bunch of them. Well, how does that one recipe get to the top? They are pretty knowledgeable on how to do the keyword search so today we’re not going to be at that level, but I’m going to hope that you understand it and you can start practicing searching and getting that into your YouTube.

The kind of marketing that you’re doing when you use YouTube is search research base. People are looking for you and that’s what I love about YouTube and that’s why I promote YouTube and that’s how I’m doing my entire business? If you don’t like to make articles – or you don’t feel like this – is the way to go, then you’re, the person that needs to be on Instagram or Facebook, where you’re out socializing, engaging and maybe buying ads and pop in your articles and stuff right in people’s Faces so there’s two different ways of doing marketing.

This is more researched based. People are looking for you and you need to do certain things so that they find you. So that’s the key, my blog. I want to welcome you here, I’m here to help you earn money, save time and find balance in your life. That’s basically the three areas that all of my articles will be in, but everything works together. Yes, you want to earn money, but you don’t want to sacrifice your family in the process.

I know a lot of people will get on this computer or on their phone for hours and hours and hours and just totally ignore the rest of your life and no amount of money. No amount of success is worth sacrificing what you have today, so you have to find that balance, and I highly recommend that so, if you’re, that person that you sit here for hours and hours and hours stop doing that, find a way to balance.

All of that and schedule it out and that’s a whole nother article, but I just wanted to put that plug in there now. Here are three tips before I go into the free tools that I have for you, one of the things that you want to think about when looking for keywords remember people are looking for. You pretend that you’re that person and you’re searching what kind of phrases would you put in there, like my husband searches, all the time he’s in construction, I’m going to use him as an example, because he is on here constantly searching for article how-to articles.

The other day he was trying to fix something in the tractor. I can’t remember what or whatever he was fixing, but he did a search. The truck might have had a problem leaking oil. I’m just going to use simple things. I understand, but you know he had to put in the truck what type of truck the problem leaking oil. Then all these articles pop up, then he might start bringing that search into more details as he gets more information.

But that’s what your people are doing when they’re looking for you. So let’s say your businesses and health and fitness, but just saying people don’t go in and search. I want to be healthy or I want to be fit. Typically, they might say: how can I lose weight? How can I lose weight after 50? How what exercises can I do 10 minutes a day? Do you see what I’m saying so what would you search for to look for you? So that’s what you want to start thinking about number two: is you need to eliminate? Stop words? Stop words are usually common words like the it then words that are very, very, very common.

You want to try not to put them in your search, because Google will kind of ignore it. If that makes sense, so have some keywords: exercise in 10 minutes or 10 minute exercises would be better. You don’t have that word in there, so think about that. If you’re looking for stop words, do a google search and find it and you can find a whole list of them and if I think of it after I get done the article, maybe I’ll look for that for you so and then, when you’re, using keywords on Your articles, when I first started, I found out how to put the default keywords in there and I’m going to show you that today, real quick on the description – and I did have that in a couple articles before this in this series.

But I want to go over it again in case you’re, coming in in the middle you’ll, find that default thing you’re like oh I’m, going to put on my keywords in there and then just leave it. You don’t want to do that. You don’t want to keep using the same keywords on every single article. Now I put my name on every single article and I also put life Y. So that’s the name of my company life, wise, calm and I’ll just put life wise in there, because those are two key words that identify me and what will happen is Google will see those key words and then pop up.

You know how, when you’re reading a article it pops up off to the side, read this article next. Well, if your names in there and that keyword that identifies you or your business, then they’re going to pop up more often I’ve experimented with it and it works. But the rest of the keywords: change them up, make them applicable to the article that you’re making, even though most of it like email, marketing, let’s say you’re doing a series on that yeah a lot of it’s the same.

But then it’s not because every one of your topics are different and I’m going to show you a simple way for beginners to find all that. Alright, let’s go ahead and get started. I want you to download a free keyword, search tool. Again, it’s going to be as good as some of the ones that you have to pay more money for probably not. But it’s a good way to get. You started and get you in the habit of looking for keywords, because when you’re new you’re going to look at, you know you’re going to be introduced to all these fancy.

You know analytics and things like that. That will help your that your YouTube articles be seeing more, but it’s when you get too much information thrown at you. It starts to make your head explode. So I’m going to give this show this to you. It’s free, it’s simple and it helps you to start understanding and from there start researching for others. Other tools, this one is called keywords everywhere and it’s a Chrome extension you can see right here.

It’s popping up keywords. Let me give you an example: I’m going to research ten minute exercises, I’m putting it in my google search, I’m looking for ten minute exercises, oh look, it says it even brings it down. Do I just want ten minute exercises, or do I want them for seniors, or do I want exercises that are going to help me with back pain? Let’s do ten minute exercises for back pain, so I’m in health and fitness.

Maybe this is a niche that I can kind of be more targeted and you’re going to look over here to the I’m going to move this over over here to the right and see that, let’s do it this way there you go there, you go! Okay, look over here to the right. These are my related keywords that that pop up now, this volume says back pain, exercises over 8,000 searches are done per month. Looking for that, that’s a lot! Some people are looking just for yoga 8000 searches.

You might want to come down here now. The higher that number is the more competition you’re going to have in trying to get in there with all those big gurus that already have a site. That’s very popular you’re not going to get on the first page, but if you go down here to where it says back pain exercise articles only 260 people are looking for that. That’s kind of more of a sweet spot. I would say anything like 250 to 600.

In that area, is what you want to look for use that kind of a keyword back pain, exercise articles. So, yes, people are looking, but that’s going to make you pop up. People are looking for that specifically, so that’s what keywords everywhere does this tool? Alright? So how do you get it you’re going to go to the Chrome Web Store? I just type that in – and this comes up and you’re going to go down here, where it says Chrome extension and then the next page pops up now it says keywords everywhere: that’s the search that you want to put in.

I already have it on my computer. So I’m going to show you what it looks like: how do you find it you’re going to go up here next to your name, all the way at the top? There’s three little dots. Let me pull this down, so you can see it there. You go see this three little dots, I’m going to open that and then right here where it says, find more tools. Go there okay and then it says extensions, all of the extensions that you have are listed here and I’m showing this to you, because if you’re just building your business, you’re, probably going crazy downloading all the free stuff everybody’s, giving you not really sure what everything is For and you’re like, oh my gosh they’re, all over my at the top of my toolbar, and I don’t want them all there, that’s how you can turn them on and off.

So when you go in here like I found this really cool one, it’s called font face, ninja, I’m not using it all the time. So I just leave it turned off, but keywords everywhere. I do use all the time, so it’s turned on. You just hit this little button and it turns it on and off and right here you can find details about your Chrome extension and here you can remove it. So I’m pointing those little tips out, because I want you to make sure.

Maybe you went to add it and you couldn’t find it. It may be that you already have it there so keywords everywhere. That’s what it does you just go into your URL address bar type in your search, and that will let you know what good keyword searches are. So if those numbers are super low, then it may not be a keyword that you want to use if it comes up zero nobody’s searching for that. You remember the three tips you want to use keywords that people are looking for all right, so vid IQ is another one that I want you to download.

So you have one way of getting free keyword to just use that way you want. This is another way that IQ actually is a a Chrome extension, and it goes right into your YouTube. So when you go to uploaded and you’re trying to fill everything out, this will actually give you some suggestions. Now. Vid IQ has different tiers of pricing when you first start out, you might just want to get started for free, and I think it’s neat that they let people start for free because they understand that when you’re new, you don’t need all the fancy stuff right.

I went ahead after maybe a month or so I went ahead and upgraded mine to the pro and I think it came out to like ninety dollars a year and I love it. I’m already getting to the point now, though, where I might go up to the boost and it comes out to thirty-nine dollars a month. There’s no way. I would have paid that when I first started so I’m not recommending you do that, get the free one and when you see what it does and you want a little bit more then move it up now.

What does vid IQ? Do I’m going to give you an example we’re going to go into my youtube account, and this is a article that I made called seven paying high paying jobs online work from home. Now when I uploaded it, I remember I have my list of keywords. I went and did some searching, but I can also pick up some keywords from here: three things you want to do, and I talked about this when you upload a article there’s there’s another in my playlist, make sure you click that I have a whole playlist for Youtube beginners all this beginning level, stuff for beginners.

So if you’re, not a beginner, don’t read it, but one of the things I talk about is part of SEO search. Is you want to have your title and then you want to put your title as the first right up here. The first thing in your description and then you also want that title to be the first word in your tags. So that is a keyword search. They all match three times: that’s getting picked up by Google, you want them to match.

Now. I’ve gone back and after I learned that I had made some articles where they weren’t matching and you go back and edit them and fix them and keep getting better. So that’s what I love, love love about YouTube. I don’t lose my content. I can go back in and make it better. I can make the SEO better and things like that. So that’s that’s one of the neat things about this. You can go in and change.

Your thumbnails, if you want, if you decide that, are not the ones you want, but how did I get all of my tags? Well, one of the things I did is I have vid IQ in here and see right here right here, vid IQ on my program that I have gave me three high li searched keywords: work from home, make money online work from home jobs. Now, there’s two other ways that you can get more one. You can go find a article that ranked really high and landed on the first page.

When you did the search you can open up their article and see what their keywords are. Vid IQ will allow you to do that. You can go in and see what the keywords are from other people. Now you can copy them, but I would not recommend using every single one that they use because then you’re you’re going to mess up. You don’t want anything to be copied like that. You wanted to. I take them and I put them down into my OneNote.

I open them up and then I’ll pick a few of them. Another thing that I do, and I pick the ones that rank high, see these little numbers that are next to them, that’s their ranking, so you want the high ranking ones now, you’re, probably saying well what is all of this that, unfortunately, is not from vid IQ That is actually from tube buddy now you’re, probably saying well, why do you have both because I’m still trying to figure out which one I like better so I’m using the lowest program on both you don’t have to do that, but right now what made me go To two buddy was, if you have less than a thousand subscribers, it’s only 450 a month.

So I thought. Oh, that’s perfect. That gives me an opportunity to go in and see which one I like better. Of course, I’m going to go out and read lots of articles about how other people that are using both of them have compared them and then eventually, when I increase the program that I want to use, I’m going to go one way or the other, because obviously I’m not going to pay for two at that price, but again there’s another option: I’ve got a link below for vid IQ.

I’ve got a Bink link below for two buddy and then there’s a link below for my playlist, so that you can see some other beginner YouTube article articles that will help you out, but the one thing I like about to buddy is right here. It gives me a big list right and I can go up here like once. I put my first one in that’s the same as my title. I can go right here, work to where it says, suggest it, and it’s going to give me a list of suggested tags and I can go in there and just click them and add them.

So I typically, I use all three ways I honestly go out and look at somebody else. That’s got high ranking what did they use and then I look at my suggested tags from two buddy and I use look at the suggested tags from vid IQ. I always add my name and I always add, lifeWise the name of my business, so those are two tips as well. You can see here. I still had more. I could have added, but again at the time that I did it for some reason.

I picked what I picked: I’m not going to change it today, but you can pick the ones that apply to your article. You don’t have to pick every one. You only get to pick 500 characters so once you hit that hit that the the system will, let you know see right here where it says: 491 out of 500. There was a while there that I heard people saying: oh you don’t need a lot in there as long as you get the good ones.

My philosophy is, if you have 500 characters, get as close as you can. I also recommend long tail searches. Most people don’t just say nutrition, most people, don’t just say exercise they’ll, say lower back pain, exercises for older people or lower back pain, yoga for diabetes or something like that they’re, usually more detailed than just saying exercises. That’s just my philosophy, so I tend to put some long ones in there.

If I can all right, that’s all I have for today. I hope that was helpful, for you make sure you add that free vid IQ the free Chrome extension for keywords everywhere. It doesn’t cost you anything and I believe too buddy has a free, free 30-day trial, so go ahead and put that one in as well figure out which one’s best for you after that, there’s a whole bunch of different tools out there that you do pay monthly Fees for and then you can decide what’s right for you as you build your business and you start understanding what it is you’re looking for thumbs up if this was helpful.

Definitely in the comments, if you have any questions, ask – and I will do my best to answer them for you all right until I see on the next article, have a good one.