Today we’re going to talk about avoiding certain behaviors when you’re doing your email, marketing, now email marketing very quickly. I’ll explain that, because that’s not what this article is about, but email marketing is when you start to market people through email, and you know yourself that you might see an ad and it might say: oh just click here and we’ll give you the free checklist on How you can lose 10 pounds in 30 days and you’re like yes, I want that.
Well, when you click it, it’s going to say, wait a minute. Give me your email address. Okay, you give your email address, you get your free thing and then you’re on an email marketing list and that’s what that’s all about. So, if you have decided to do online marketing, affiliate marketing anything online, there’s all kinds of different businesses you can get into you. Definitely want to use email marketing as part of your strategy for selling to your audience, but there are some behaviors you want to avoid when you’re sending out emails and we’re going to go over six of them.
Okay, the first behavior that you want to avoid when you’re sending an email – and you can look at this yourself when you get emails – start paying attention instead of seeing them as annoying. And I don’t want all these emails and I’m going to unsubscribe, get the emails and start following people that you like with their subject lines. Look like you like how they communicate and model those behaviors.
One of the behaviors you don’t want is needy. You do not want to act like you have to have the sale that you’re needy and you want it, but some people they don’t really act like they’re needy, but they try to act like they’re, not needy. Does that make sense and they come across as pretty desperate needy, so nobody tries to be needy, nobody tries to be desperate, but sometimes by trying not to be.
You come across that way, just be natural just offer whatever it is, that you have the answer to a solution to a problem that they have. You want to give them the solution to that problem, and you don’t have to be needy if they take it great. If they don’t want it, that’s okay, because you’re in the business of helping people solve problems. Think of that so don’t come across as needy. Don’t make exaggerated claims in your emails like your, you will earn a thousand dollars a week.
You can earn a thousand dollars a week, but I doubt if anybody will earn a thousand dollars a week, just learning how to do affiliate marketing in their first week. There’s a lot of behind the scenes work that has to be done. A lot of learning of skills that have to be done first, so that’s kind of exaggerated. In my opinion, alright, the next one is coming across as being sleazy um. I should have put a picture of a used car salesman.
I think sometimes they come across as being too pushy telling you how wonderful you look in that card, it’s the most perfect car in the world and you fall for it and then you get it home and it’s a piece of crap so don’t be pushy just Because you believe in that product or you believe in something or it’s worked for you, it’s not going to be the best answer for everybody, and I say that, especially in the healthcare industry.
Why are there so many different programs? Why are some people successful and some are because different people are successful with different plans, and it doesn’t mean yours is any better any worse. You don’t have to be pushy. Maybe it was the best thing for you, but it’s not the best thing for everyone. So just share it naturally of all the nice neat things. It’s done all the testimonials and then let that person decide the next one.
You don’t want to be manipulative, and this is very important. You keep hearing how it’s good to have a sense of urgency in your subject line, and that is true, but you don’t want to be sudden and unnecessary urgency. You don’t want to be fake about it say you know you only have 24 hours when in reality they have more than that. I know I sent out an email a month ago that they did have just 24 hours to respond whatever it was that I was offering was going away.
So it was a true urgent subject line and I did have a lot of people click it, but when they opened it they saw the truth that it really was going to be gone so make sure you’re not manipulating. When you have your headline like that, make it be honest, you don’t want to come across as cheap either you you want to make sure that whatever product that you’re offering in your email or whatever you’re offering in your email is not you don’t prequalify it, as Is just being cheap if that makes sense, when you start saying you know, yours is the cheapest, then it makes people think well, it must be the cheapest.
If that makes sense you you don’t want to over price things, but you want to be careful about coming across as cheap as well, so be careful there. All right, we’ve got two more one is far-fetched. It’s like too good to be true. If you can read those two little birds, stop your article now and the one says: what is the opposite of far-fetched and the bird on the right will give you a lots of different ones.
I’r going to bend over and read it, but she says believable plausible, realistic, likely possible, credible probable, imaginable natural and reasonable. That is the opposite of farfetch’d. Farfetch’d means it’s too good to be true. Like there’s there ain’t, no free lunch, there’s no magic pills. You know make sure what you’re offering is realistic and here’s the last one. You don’t want to be shady.
You don’t want to come across as unethical or legally questionable. Okay, so make sure that you follow those six behaviors. You avoid all six of them and you shouldn’t have any problems before you go make sure you subscribe to. My blog. Give me a thumbs up if this was helpful to you, and I do have a couple of autoresponders that you can use. If you would like. There’s active campaign action etics either.
One of them are great for starting your email marketing. They both have great training and, as a little bonus, I put my affiliate marketing mastery challenge training and you can see the cost there. You can hit that link as well thumbs up
Alright. Today we’re going to learn three tools that you need for email marketing. We’ve talked a lot about how emails marketing is crucial to your online business and your affiliate marketing business. You have to have an email list and what are the tools that you need to use to put that system into place and that’s what we’re going to go over today.
The first tool that you need is an autoresponder. Now I have two here that I like to use: one is called active campaign. Active campaign is really nice because it automates your campaign or your sequence, and it thinks for you. If that makes sense it’s. It has really good deliverability rates and very easy to use, and it automates, and this is what I mean by automate. So if you set up your sequence, you will set up each step like I want to send out this email.
There are certain times of the day that I wanted to go out. What happens is you’re going to have some people that will buy what you have offered them and that will swing them over here and take them out of the sequence and maybe put them in a different sequence, because now they’ve become buyers, and then you have over Here, where the system will even redeliver it may be at a different time until that person opens it.
So it’s automated, you don’t have to think you don’t have to go in. You don’t have to separate anything. So I want you to connect active campaign with the word automation, because it’s very very good at doing them now. Another one that I like to use is called action. Etics action, Attucks is actually part of the click funnels software click funnels has a software where you can create funnels home pages sales pages, landing pages, all kinds of things.
Well, within that software program they have an autoresponder called action etics. The reason I like that one is it’s a one-stop shop. Everything you need is right there in the same software. So it’s really up to you what you’re looking for, if you’re looking for both. Maybe you have two different types of lists, and maybe you want some of that automated some of it to be in a one-stop shop or if you prefer one over the other, it’s up to you, but I both links below you can look at both of them.
They both have trial periods and you can check them out and see what’s best for you, you definitely need to have an autoresponder. I do not recommend going with a free one, because they’re not going to give you many options. You’re going to build this, your email marketing system into that free account and then you’re going to find that it’s not doing what you need and then you have to take the time to move it.
So I say start with a good one in the beginning. Learn it use it, and that saves you a lot of time in the end, if you’re serious about your business, if you’re just playing around, maybe go to the free one, alright, and then this is called Glock apps, calm and what it does is you can put Your email in there and Glocks apps Glock apps calm, will test it. It will test it for deliverability if, for instance, it will say yeah if you send it out the way it is ninety seven percent of those will go in an inbox there’s some that will go to a tab, and then you want to see if it’s going To go to spam, so if you’re new, you may find that you may be using words that are spammy and that Glock apps will tell you that, like your, these are things.
This is going to be a spammy email. You might not want to use it and you can go in and tweak it and edit it. It’s also going to do a content analysis for you and tell you things like. If you do have a lot of words in there that you need to change it. Might tell you that hey yes, this looks like it’s your spammer and you don’t want to look like that or maybe you are a spammer and you don’t want to look like one, and it also will test your subject line in there.
So it’s pretty much a tester app and it’s free so definitely check that out. One more thing that I have I’m going to pull that one up live: let’s go ahead and pull it up, this one’s pretty cool, it’s called subject line comm and you can test one subject line of your email per day. Now, if you want to test more a lot of people like to batch their emails, they like to do a few at once, go to an incognito window and test it in there or use it again in there, and it won’t pick up on your computer.
So, let’s test the one that we’re using here, so I haven’t even tested it three tools: you need for email marketers. Now, if this comes up that it’s not a good one, I’m going to change it. Actually, this would be the subject line of an email, but you could still put that in there. This is a article. If I want to share this article with my as a broadcast in my email marketing, I could do that and use the same headline.
Let’s see what it works, I don’t know what ok there we go, we’re going to evaluate and see what happens. It’s a negative 9. So, even though it might be good for YouTube, it may not be the best thing. It says: there’s no capitalization detected. Ok, that can be fixed, it has more than 8. Characters does not contain a sense of urgency. You use the word. You were your that’s good and it contains a number, that’s good, so it contains an on round number like 3, 11 or 24, and that’s 8 points.
So it’s kind of cool. It’s telling me what I did well and what I didn’t do well and let’s go down a little bit more good job. Your subject line is close to meeting all industry standards, so I can go back in. I can tweak that if I’m using it in my email subject line make sure I use my capitalization see I just typed it in real, quick and make sure that I put some kind of a sense of urgency in there to make it better.
So any subject line you can go in there and test them for free. So what did we just go over? We went over one. You need an at an autoresponder to use Glock, apps, calm and three subject line calm. Those are three tools that will definitely help you get started and before you go, make sure that links for the autoresponders are below, and I’ve also put the free sites for Glock, apps and subject line as well right.
There go ahead and take a snapshot, so you can write those down and subscribe to. My blog give me a thumbs up. If this was helpful and I’ll see you on the next article.
I know I’ve talked about it before, but I can’t stress enough how important this one puzzle pieces to your business, I’m going to explain what it is and then I’m going to give you a resource of where you can go to get the specifics and really dig In and go step by step and start your email marketing part of your business email marketing is, let’s say, for example, you went online and you’re googling vitamins and one of the places that you goes they they give you all the details about how good their vitamins Are and then they offer you a guide of why vitamins are important and you’re like well.
I really want that and it’s free, so you give them your email and you get that free ebook or that free checklist or that free guide you just bought in to their email marketing list. You just subscribe to their list. Now, anytime, you get an email from that company. They’ll continue to give you more information, continue to try to sell you more products, but, most importantly, they will also give you the opportunity to unsubscribe to the list so you’re.
Never on those lists against your will. You always have an opportunity to get off of them, but the important thing is: why do you need an email marketing list? Let’s say: you’re building your business on Facebook and you have built this huge following 30,000 people, we’re just going to say it’s huge, really successful and you’re like I, you know I don’t need to go out and get on other platforms. This is for me.
What happens if Facebook shuts down they own that platform? You do not own those customers, but if you had been collecting their emails and keeping them off to the side on an email list for email marketing, then you still have that list of 30,000 customers and it’s okay. Facebook shuts down, you can just start continue to communicate with that list of customers through email and that’s why it is so so important because you don’t own the social media platforms you’re just using them.
So I can’t stress that enough of how important that is – and if you don’t really want to sell things through your list, you don’t have to you – can give provide your your met, your people with information and continue to educate them and continue to build a good Relationship but typically they expect you to offer them things, because you have become the expert in your field and they want you to go, find those things that are going to help them in that area.
Just like vitamins, if you find another company that has better vitamins, maybe in a certain area you’re going to share that information and they’re going to trust you because they’ve been on your email list and they know you they like you and they trust you. So therefore they will buy from you alright. In a nutshell, what is email marketing or how do you collect emails whenever you are posting? Let me get my pointer here whenever you’re posting on your social media platform.
This is where you’re driving traffic into a landing page, which it’s typically on a funnel. I’ve talked about that before I can put a link below for you. Four click funnels. They have one of the best funnel programs around. You can drive them to your website if you want, but you have to drive them someplace to your storefront per se or to a landing page, and it’s on that page that you ask them for their name.
And then you ask them for their email address and then you tell them. Thank you. You send them that free thing that you promised them and you say thank you. It’s that simple two steps and you can drive people in from Facebook. Instagram YouTube Twitter Pinterest. Wherever you want now people that have been around for a while, you will see them on several different platforms, because they’ve had time to build up one platform at a time.
If you are brand new pick one platform and stick to it, and I know it’s so tempting to go out there and say well wait a minute. I want to build up my numbers that credibility and those numbers will come with time. Just hang in there keep building up that one platform and then once you’re solidified on that platform, you can start another one, alright. Now what happens now that you have this email list so here I have all these names on my email list.
Let’s say I have 2,000 names. What do I do with them? Well, I can start out by giving them an email sequence of maybe five different emails. You know every day in a row and and just help them to get to know me and that’s called kind of like the honeymoon period. If that makes sense, and then from there I might do broadcast, I personally do broadcast twice a week. I do them on Tuesdays and Thursdays and I just sit down – and I write out maybe two to four at a time and I schedule them and then they’re ready to go out to my email list.
In the beginning, my email people they are on a sequence. I think I have it at 17 days in a row and then, after that, every you know two times a week. Now, how do you learn? We know what to write or you. How do you even know how to begin in the beginning? I totally did not want to do this. I didn’t want to write emails. I didn’t really understand what it was for, or the importance of having the people’s email addresses.
As my customers, it wasn’t until I got this book. It’s called dot-com secrets by Russell Brunson, and this book has become like a Bible to my business. I it’s separated into four different sections and there’s a whole section. So 25 % of the book is about email marketing and how you can begin your sequences and write them and one of the tips Russell Brunson goes into it and he tells you how he gives you an example of what his first five are.
You know that honeymoon period I took at first I was like I don’t want to keep opening up these emails and I have to write them and then I could close them out. I wrote mine on a Word document. I just sat down and wrote them out. One after another on a Word document now the cool thing about that is, when you’re new, obviously you’re, going to write what you know three months down the road, you might think.
Oh you know I might want to change these a little bit. Well, the cool thing about having my word document is: I can see them all in one place. I can go in and update them and then copy and paste them and put them into the sequence. Now you’re saying what sequence? What are you talking about? Well, you need to have an auto responder, it kind of like the mailman. Where am I going to put my letters, who’s going to deliver them and I have a link below of an autoresponder for you.
There are tons of them out there, but just go in and look at the one below. I think I put activecampaign down there. I just picked one um going. I think they have like a 30-day free trial and you can go in and look at it and start using it see how it works. There’s all kinds of and tutorials on there and one of the neat things about active campaign is you can even redirect your email respondents? So let’s say you go to sell something in your twenty third email and somebody buys it well.
You can kick them off into a different group that these are people who are serious about wanting to do business and they buy things, and they really want to. You know learn the skills they need for their business, so I’m going to send them more detailed emails than these people over here, where I don’t even know, if they’re really interested or not so you can start putting rules in there and flowing them off into different Directions it can get complicated but start out simple.
Just keep it simple. Just like anything else when you learn it just give yourself grace to learn and keep it simple. Do what you know to do what’s going to help you get through and then, as you understand it, then you start adding more steps and getting you know crazy with it all right so below. Don’t forget, there’s a the.Com secrets book. There’s a link down there. You can get this book for free and there is algae pie as the shipping.
That’s it Russell Brunson wrote the book and he gives it away for free. You pay the shipping and then you have it, and I promise you. It is a book that you will use, it is relevant in your business and it doesn’t matter what business you’re in if you’re interested in collecting emails, email marketing, then you definitely want to read that section of this book. He lays it out, for you really well.
I’ve also put a link down there for the autoresponder active campaign, and then I put a link down there for click. Funnels click funnels also has a two-week period as well. So you can check out all three things for free, see that and see if they’re right for you, if they’re not then go google and find other things and find out what the right tools are for you not everybody’s the same. Thank you for coming today.
Give me a thumbs up if this was helpful. If you have any questions, ask them below and subscribe to my blog, I put a article out every single day to help you build your business and in different ways, and I concentrate on affiliate marketing, but some of the tips like today can be for any business. Alright, thanks for coming and I’ll in the next article,
What exactly is that social media management is a tool that you use to schedule your posts on your social media profiles ahead of time, one of the things when you start at your new business. You have this list of all these things that you need to do. There’s this, I always say, there’s all these pieces of a puzzle and you need to put them together and every person needs to figure out what works best for them like.
How am I going to schedule my time, one of the things when you’re scheduling, instead of looking at every day, I need to do ABCD and E to start looking at chunking your time. So once you understand what those puzzle pieces are, then you can start chunking that information you’re not really going to know all of that in the beginning, and just all you just keep learning all those pieces if that makes sense, but one of the things you’re doing Is posting whether you’re posting making YouTube articles because you want to promote your business with search engine, optimization or you’re? Doing your business using social media? There’s two different kinds of marketing: this buffer is for people, that market went social media, so you’re marketing on Facebook or Instagram Twitter.
Those different things that you’re looking for engagement, okay and maybe you’re bored, maybe you’re posting ads or things like that. So buffer is a system where you can go in and schedule ahead of time, so I’m going to Chuck my posting, so I might take one day every month and let’s say I want to post four times a week in my Facebook on my Facebook. Maybe I want to post five times on Instagram or daily or whatever it is.
You can go in and post for the entire month and just sit there in one day and knock it out. Now you might say: well that’s a lot. That’s like nine post day! Well, you can use the same post for your Facebook as you do Instagram, and that’s what you’re going to see what’s really cool about buffer, you can kind of go to different platforms in one one push of a button and that’s what I love about this one.
All right, so, let’s look at some. The first thing I want to jump into. I know everybody first thing they want to know is well how much does it cost, because, especially when you’re new you’re, always pinching, pen and you’re, always looking for that way to make money online and not spend any money? But I want to tell you – and we all fought that way in the beginning and then the more you dig in you find out.
Yes, you do have to spend money who need certain tools for your business and that’s why I wanted to do this series on different social media platforms or tools, because I want you to really research and pick the one that’s best for you and they’re all different. So I’m not doing a tutorial, we’re not going in and I’m not showing you how to use it, because every single tool, every single one of these platforms, that I’ve been sharing they go in and they’ll, give you a tutorial and teach you how to do it And most of them give you a 30-day free trial or two week free trial, so you can go in and and do it for free.
I do have a playlist that I am creating. The link is below where I have all of these different social media tools, management tools that I’ve been reviewing they’re all there. So if you like, what you see – and you want to look at other ones – then hit the playlist link below, doesn’t cost you anything just go down there and look and see what else is out there and again I don’t have everything on the planet down there.
I’r just building this and as I find them, I’m offering them to you, so you can see which one’s best for you, because I think understanding and getting the one that’s best, for you is the most important thing in your business without going out and wasting a Lot of money, so this one here when I went to look at the pricing it there is a free account, but I want you to look at right away. Everyone says: oh, it’s a free account.
I’r going to take that before you even do any research. I want you to decide how many platforms, how many of my platforms do. I want to schedule my posts on and then what does my schedule look like, and I want you to do that before you even start digging into these okay, and this is why look at here it says: pricing, free, okay, so it’s free for free who doesn’t Like free, but one, you can only be on three social accounts.
Now you might say. Well, you know what I’m only on two, so that works. Excellent three is not bad, that’s not even a negative, but another thing. It says one user, that’s fine to your one-man, show right now. You don’t really have anybody that you’re hiring. This, isn’t your business where you’re out posting for other people, one is perf. This is the thing you need to look at. You can only schedule 10 posts.
A month, that’s not going to do you any good, you might as well be scheduling daily because you’re going to be getting on there every other day scheduling those 9 posts that we just talked about. So I personally, if you have that information laid out, I think the pro account looks better, because here you can go on to 8 different social accounts and again you may not have a let’s stick with the two.
But if you go down, you can schedule a hundred posts, so you probably could schedule six weeks out if you’re doing nine posts a day four on Facebook, five on Instagram, you could schedule out and not add six weeks and get that knocked down. So, look at that. You want the tool to help you, you don’t want it to become frustrating and one more thing that you have to read. So what you do is you post out for six months and then put on your calendar? Okay, I need to do this again.
Another chunk of time this day, I’m going to dedicate to it six weeks from now, and that’s all I’m going to do all days, get my posts on there now something that buffer does. That, I think, is another big big plus is they are known for their queue and you’re like well? What does that mean? They have a queue where you can keep all of your posts and you can recycle them again, so that is a plus some of these social media platforms do not allow you to do that.
There’s some different. You know situations so you got to read for that kind of stuff, but this one does you’re able to do that. Now. Here’s a picture. I told you, it was like a button that you just hit. Well, you could say: look I’m on Facebook and Twitter and LinkedIn, and I want to post this one thing on the all three account. So you make your posts down here and then you go. Okay, click! Click! Click! I want to put it on all three of them and then down at the bottom.
You schedule it on this certain day. Now, typically, if most of your followers probably aren’t on all of your accounts, but if you’re somebody that maybe a lot of your followers are, then that might not be something that you want to do is post the same thing. Three times you got ta, you know pay attention to your audience, but a lot of people tell me you know what I don’t have the same people following me on Twitter as I do Instagram it’s two different groups of people, and so, if that’s true, then just Click it and put the same post, but look how easy that is, and then it goes into a queue like a list where it saves it, and you can go back in and recycle it now.
You might say. Well how often should I recycle my posts? I from what I’ve read you want to take recycle every two to three months. So if you have three months worth the posts, just go back in and recycle them again, and maybe you can mix them up and maybe add some new stuff. So this isn’t something you’re going to constantly be doing so then, when you go back to that chunk of time where you say today is posting scheduling day, it gets easier and easier because you’re just adding in some fresh information and recycle information and recycling, some old Information, so that’s where this online business stuff starts to get easier, because a lot of the foundational work that you have to do is in place and ready for you to keep using it.
So I just wanted to give you that one little tip all right. Here’s an example of how you schedule you can go in and say these are the exact times that I want to schedule and on the exact days, and you can go in there and change it up like I said you might look at your analytics and it Might say you know nobody is looking at your stuff on Sundays, nobody’s even clicking it. Well, maybe you won’t post on Sunday after that, or maybe only post once that day, just to keep your posts going and fresh.
So those are things to look at now. I’r going to show you the pros and the cons and remember I have been going over some other already. So let’s talk about the pros and the cons of using buffer a pro, it’s very easy and simple to follow. Once you go in there, you can use that free account and, like I said, if you’re serious, you already know, you’ve gone in and used the trial account. You know this is what you want.
I highly recommend you move up to that that next account for $ 15 a month and it’s very good with scheduling. You can do it throughout the week and you can adjust each schedule for every day. So you don’t have to go in and say and every single day I’m doing the same thing. You can change it up here and there and it has very limited analytics but it’ll be enough. Remember buffer is not a one-stop shop like sprout social sprout where sprout social, sprout social is a one-stop shop and it does everything it gives you like who’s following you, what kind of engagement I mean it really goes into detail if you’re only looking for a place To post to get that one job chunked and you know off your plate every day, then this would be a good, simple format.
So you have to think about your needs. Another nice thing you can use different extensions that will make buffering even easier chrome has different extensions that help with some of these social media platforms and buffer allows you to use those extensions. Now I added a few other things. Some of the social media like which one was it HootSuite, does not allow you to use shortened links for your posts.
Sometimes people like to use a shortened link and then they like to track it on their own, maybe through pretty links or something like that off their website. And again, if you don’t know about all that, but if you’re into tracking this one will allow you to use outside shortened link programs where HootSuite will not allow you, they want everything to stay internal. So if that’s important to you, that’s a plus, it does have a queue where at list Q means list where you can keep all of your posts.
So you can recycle. So that’s a plus, and you can also go in and repost or retweet Twitter as retweets is like a repost. You can do that on Twitter as well as of today on here now. There could be more features that are at it beyond what I’m talking about today, but those are some things in a nutshell. Now, let’s go down to the cons, the analytics are very simple and that to me it’s not really a negative, but if you’re really looking for some in-depth analytical stuff, then this program is probably not for you again and I just talked to just said it a Moment ago, it’s not like an all-encompassing one-stop shop for all your social media stuff, it’s think of it think of buffer more as a scheduler to save me, the time and hassle that I don’t have to go into every Platt form every morning and do all my Scheduling for the day, I can do it at the beginning of the month and knock it out for all my platforms and then just do it one once a month and chunk it.
Okay, so there’s buffer down below, like I said, I have a link for a playlist. I have a link to goes to buffer. I do not have an affiliate account to that. I’r just trying to give you some help. You with your research. There is a guide to earning income online down there if you’re, if you’re, looking at this and you’re like wow, I don’t even have a business online, never thought about that, but I’d love to post all over the place.
Well, you can. This is something a tool you would use for your business to help you there. So god, you know, there’s a free guide there to give you some information and, of course, subscribe subscribe to my blog I post every day, and I want to thank you for making it this far and reading the article. I hope it was helpful. Give me thumbs up if it was or comment. If you have any questions, if you have information, add I love when people read it, who might be an expert with buffer? I’r not an expert.
I just did some research to give to you, but if you are an expert, you have more information. Add by all means. Do it that does not bother me because again, I don’t know everything and I know a little bit of everything how’s that not a lot about one thing: alright, so there you go again. Thank you for reading and I’ll see you on the next article.
What does that mean? It’s a tool that will help you post your social media ahead of time, so you can schedule it post on several several different platforms and then forget about it and then till the next time. So that’s what a social media management tool is now this one. I’r going to show to you today I’ve been reviewing different ones, so, if you want to see all of them, you’re searching go to my playlist, I have a link below.
I also have a link down there for sprout social. The one I’m showing you today in case this is something you want to dig in deeper too, but I’m just going to do a basic review to tell you what it offers, and maybe this is something that you’re looking for. It’ll, save you a little bit of time, so, let’s dig in my name is Vanessa de boules and I have a blog called affiliate marketing mastery where I teach you how to earn a passive income.
However, I also teach you on my blog different things like email, marketing, social media management platforms and tools, different funnels that you can use so all the different tools you can use to build a business. So, if you’re not doing affiliate marketing, it’s okay, because there’s lots of information that will apply to your business and I post every single day – and I guarantee you most of my articles – will be roughly 10 minutes give or take.
I try not to stay here too long, because I do value your time alright. So let’s look at this real quick now do know. In a nutshell, this one seems a little bit more advanced than the others that I’ve looked at. However, if you here’s my thing, we’re going to look at it and then we’ll talk about the cost and why you would want this one or why you wouldn’t? Okay, I’m not going to lie to you. If you’re brand spanking new, you might think well shoot.
I don’t want that, but there are certain people who are new. That would want this, so the world will talk about that in a minute, but it is kind of like an all-in-one box, the one-stop shop. It not only helps you post your social media posts on different platforms, but it also helps you to analyze a lot of different things like your engaged and who’s who’s. Following you, who’s reading you and all these different analytics, which I think, if you’re really big into the social media platform, this really does a lot.
Now, if you’re just looking for something to schedule your posts and you’re not really into the social aspect or engagement part, then this one probably isn’t for you. So I’m not going to you know. I just want to point that out. So you see some of the different things that are like I said Henery to either. Here is a snapshot of some of the em of posting. What I love about this one, any one of the social media platforms that I show you will have a way for you to put your post into a calendar and it’s very visual.
I love that, but what I love about this is, it will tell you hey, you can take the same post and put it on three or four different places and we’re going to show you where that post is that’s what I love about this I have been Using I basically used a social media planner just to post, because in my marketing I’m more into the search based marketing, where I do more into keywords and things like that.
I’r not really out trying to throw ads and things in front of people as much as I want them to search for me. So there’s two different kinds of marketing, but this I love the one that I’m using is post planner and it just basically I can go into the calendar and put them in, but it doesn’t show me like hey the same post is in three different places. I really like this feature, because you can see it, you can see where you’ve posted them and you can use the same content in different places, so that is a plus in my ice now, the next one.
I wanted you to see here that you in the analytics that you can look at your audience, demographics and that’s really important if you’re on Instagram Facebook, all these different places, where you’re trying to target a certain audience and a lot of times when we’re in business. We target a certain audience and then, as you go along for several months, you might start getting these analytics and you’ll go wow.
I was targeting females 20 to 35 and iPhone that females from 35 to 50 are following me. So you know, then you can rethink your messaging and stuff because for some reason, you’ve attracted a different crowd and that’s going to happen. That’s why just a tip when you’re asked to pick your market go ahead and pick one and don’t overthink it and talk to that audience and then start looking at your analytics and sometimes you might have to tweak things.
I know I spent a lot of time with that and really I it made me really frustrated and when analytics started coming in I’m like oh okay, this is where I need to be talking or targeting all right. So that’s just an example. Here’s another snapshot of your followers, so you can see that 52 % of this one is male, 48 % is female, which is got a 50/50, but you see your Twitter stats, the different things and then your daily engagement.
Remember you want it if you’re really into the social engagement part, you can track that. Did this post really get people to engage, because that’s what I’m looking for and that’s what I want to track and it’s right here sprout social will track that for you. Let’s talk about some of the pros and cons before we do that, though, I want to bring up the pricing because I told you it was pricey, so I want you to see it and again don’t let this turn you off again.
I don’t use it because I’m not into the social engagement part, but you do get a 30-day free trial go in and try it out and and and and play with it now the standard one you can already look at the prices is $ 99 a month In like wow, that’s a lot, but if you are brand new and you’re already rocking it on Instagram or Facebook and you’ve got thousands of followers and you love to engage and you’re just that person then go for it you this plot.
This program would probably be good for you you’re already doing that social media part. Now you just have to find a way to schedule and then add that element. If you are looking to start a business where you might have other people coming in. Maybe your your helping other people, their social media platform, then you would want to look at the professional account or maybe you have a virtual assistant coming in to help.
You know I’ve talked about this before, but not everybody sees every article. So if you follow every single article, I apologize for being repetitive, but you can start a business where you will post for other people and they pay you to do that. And then you would absolutely want one of these bigger memberships so that you can handle everything. But here’s the biggest thing on a standard to professional.
You can only do five social profiles and over unprofessional you can post on ten at a time. So again, if you’re brand new, you probably are not on five platforms right now. You hopefully have learned that you should be focusing on one and really growing it, and once you are in them the move that you know the groove of posting on it all the time you’ve got it going. You’ve got a good following then you add another one.
I know that you see all these gurus out there and they’re all over the place, one. They probably have people helping them and two they weren’t all over the place in the beginning, so just focus on one and again I’ve got postplanner down there. It’s I think it’s like three dollars a month. It’s really cheap, that’s you know and it’ll. You know. I think you can get on three platforms. Three to five.
I can’t remember right off the top of my head, but and you go in and you can post and that helps you get it started if you get really big into the social media things. I definitely would would suggest this one again, I’m not an affiliate on this. I’r just trying to give you some information to help. You make some good decisions in your business all right. So, that’s that, in a nutshell, try out the 30 day free trial go in there and play with it you’re going to learn more from actually doing it than listening to me and that’s why I don’t typically like to do tutorials, because these programs all have tutorials And you can fly around and look in directions that you need to go and not just follow where I think you need to go if that makes sense.
Alright. So let’s look at the pros and the cons. Okay of this is it this preference, some of the pros it’s gorgeous, it’s very pretty, and some people like that, it’s much more attractive than some of the others. It’s very the layout is really nice. It’s very easy to look at easy to work with. So it’s not, maybe we could say it could be social media management for dummies right. It’s very, very easy.
They do have excellent from support tech, support and customer support. So that’s important, especially if you’re new and you’re, not real techie, and it’s headache free you can. You can go on to this platform and figure it out and it’s not real stressful and I know especially if you’re, not real techie, that can be so stressful if you’re trying to figure something out – and you just want to cry sometimes and with the support and The flow and how easy it is to use with this platform you’re getting your money’s worth if that’s important to you now, let’s look at some of the cons.
Of course, I one of the cons definitely would be that it is pricier. I didn’t list that, but it is pricier, but in my opinion you get what you pay for it like anything else. If you pay low prices, you’ll get less services, you pay higher, you get more! So that’s just the way it is, but from here I have done a review of buffer and sprout social is not as advanced as buffer with the scheduler. So you again want to go into each of them and see now you might get on this one and say you know what this is advanced enough.
I don’t need anything more advanced, so don’t need to be on buffer. At that point, you might want to start comparing prices. Facebook, as of this article, has not allowed people to like your content could be fixed by the time this gets out. So Facebook is always changing their rules. So again, there may be other things that they don’t allow as we go forward alright, so that is it for today and don’t forget to hit the sprout social link below again, I’m not an affiliate for that hit the link and go in and try there 30-day Free trial, they do not have a free account, so if you’re looking for free forever, then don’t even take your time to look because you already know going in that.
It’s about a hundred dollars a month. If that just scares you and you you don’t want to do it, then don’t look at it. Go look at some of the other ones that I’ve listed. So I’m going to also put down below my playlists for social media media management tools. There’s other articles in there that you can look at and I also am offering you a guide to earning income online if you’re looking at this and you’re like you know, I want to make money online, I don’t know where to begin.
I have a free guide. You can click that and look at that as well, and that’s all I got for you today. So of course, don’t forget to subscribe, give me a thumbs up and all that crap, but um I put articles out every day and, like I said, keep them. You know in that window of 10 minutes so that and value your time. So you know if you have any questions asked and I can create articles based on your needs.
This is for you, it’s not for me. So definitely put your comments below. Let me know what you’re thinking, let me know what you need. Alright till I see you on the next article. Thank you for reading
Both of them are social media management tools, but there’s a lot of differences and in my email marketing group I had several people. Ask me: what is the difference? These are two of the more popular programs that people use and they just wanted to know.
What’s the difference is one better than the other. Is it just a price thing and it really is they’re both really different, and it really depends on what your needs are and I have started a playlist where I’m reviewing several different social media management tools and you can see the link below so you can go In there and look, but one of the things you need to do before you start, your research is decide.
What am I looking for? What is the platform that I’m using how many times a day and my posting and make sure you even need a platform? And then then, as you start looking, then you can see if it’s meeting your needs and one of the advantages of having a tool is that you can post all in one big chunk of time when you first start out with your new business you’re finding out That, oh, my gosh, there’s all these different tasks that I have to do, and we all do this in the beginning.
We try to do all the tasks ourself and we try to do all of the tasks as daily and what I recommend that you do is start chunking your activities. If you can’t hire somebody to help you if you’re not at that point yet then start chunking. Your activities, and what do I mean by that? What you need to do is decide I’m going to take all day one day and I’m going to post everything into a tool, a management tool where I can put all my posts in there, maybe for the whole month.
If it seems daunting, then only do a month, but you might even say you know what I’m going to do two months. It just depends on how quick you are, but you should be able to get 30 days worth of done in a day, but then they’re done for the whole month. Then you go. Do it again for another month and then in another month. Well then, you don’t have to keep on coming up with new content. At that point, you start recycling in so every 90 days, yep the same posts are going out because people don’t remember what they’re seeing they don’t see, every single post that you put out now.
What you can do to keep it fresh is maybe say: okay, I’m going to recycle everything from three months ago, but here and there I’m going to insert something new and current and that’s okay, but it’s not as time-consuming so that eight-hour job might turn into a Two hour job for you and that’s where you start saving time and that’s where you start building your business, but that’s called chunking your time so think about that for all of your tasks that you need to do for your business.
How much of it can I Chum? I know with articles. I remember when I did my first one. It took me all day long and then I got to the point where I could do two into two in a day and then three and then four and I know people that will sit down and do 20 30 articles in a day. I am not at that point, there’s no way, but they do there they’re so good at it. They know how to focus. They know exactly what they want to talk about, and they just knock them out, and then they might send them to somebody else to post them and everything for them or upload them.
But anyway, that just gives you an idea of what that chunking. Your time is and how that can be a time saver and help you be more organized, more productive, so let’s go ahead and do a quick review of what’s the difference between them. Hootsuite and again, I made a article on each of these to tell you these. You know exactly what they were, so there’s more details, go into the playlist and find them, but basically that ten dollars isn’t true anymore.
I forgot to cross it off, but anyway you. This is the best thing about HootSuite. You have an unlimited number of social profiles. You can put this on as many as you want and and there’s several different ones and you can have access for you and a team member, and this is for their pro account, they’re a bigger account. I think now it’s like twenty nine dollars a month when I just look the other day.
So there is analytic reporting, but with the reporting you do get a free one and then, after that you have to start paying for it. They do have monitoring, publishing tools and unlimited apps that go with it, so you can post on the go. Do it from your phone? It doesn’t have to be from your laptop, so that’s just a quick review of what that does. Alright, so sprout social. I consider it an all-in-one kind of like one-stop shop.
If that makes sense, HootSuite is publishing for you, but they’re not really getting into engage and analyzing things like that and helping you track. People that are following you and things like that. We’re sprout social does do that. They’re. The reporting tools are much more comprehensive and they’re they’re helping you become more engaging as well as just scheduling so that it goes. It goes deeper, but there aren’t as many profiles that it or platforms that it serves.
You can see here that they serve Twitter, Facebook, LinkedIn and Google, so it depends on what you’re looking for so here I have. What does social sprout social have that HootSuite does not sprout, has a cue button for bookmarking and sharing content kind of like buffer does, or you can literally just keep everything in a queue so that you can recycle it and move it around in things like that, Which I love that feature, because I want to recycle my stuff.
It has a CRM tool, I’m for keeping track of your people. What is that? It’s basically a tool where you have a person’s name, I’m just going to say it in layman’s terms. You have a person’s name and anything that you can keep track of them to help. You get to know that person better so think of all the old fashion days, when people would keep like a an index card and put the customer’s name and all the information to help them be able to serve that customer.
So that’s what CRM is and it keeps track of it kind of like an Excel type sheet. It has a very nice design, who’s sweet does not, and all of the analytical analytics are included. Now, I’m going to say free, but they’re included, you don’t have to pay extra to get extra reports. We’re HootSuite will offer you one report in that pro account and this one you get everything, because this account actually sprout social, the lowest account they have is $ 99, where HootSuite is 29, so it just really depends on what you’re.
Looking for now, the nice thing about HootSuite, if you’re massively producing content – and you really need to get it out there and save time – it’s called bulk scheduling and you can do up to 50 posts at a time just hit that button get them out. So if you’ve got a massive amount to do, this probably would be better. The pro account has an unlimited social profile and ass. It’s the pro account I believe it was $ 29.
99. There is an unlimited social profiles I’ll see. I repeated that because many many many of these social media accounts management tools do not have unlimited profiles a lot of times. They’ll say you can only put 10. Some of them are just 3 and the more you get the more you pay. So they right there at the bottom level, they let you have an unlimited amount, which is amazing visually and they were talking about how sprout social is prettier easier to use.
Here’s an example: now this is a I’m going to compare. It really depends on you, but they have like a single column view of all your posts. Ok, so you’ll see Twitter and then you can see all your Twitter posts, so you can’t really see all of them at once. You can just go into one account at a time where HootSuite. No, I like this feature, you can go in its multi column, but you can go in and see all of them at once.
So you see, there’s two different Twitter accounts, two different Facebook accounts and you can see all your posts. What am I posting today? So you can bring up the day and you can see visually globally everything that you’re posting and being a global person. I like that feature, because I want to make sure: okay, I’m really posting well today. Maybe when you were scheduling you might have missed a day or something so it’s kind of like a double check.
You can go back and pull it up in the morning. Okay, we’re good to go and then you move on and do something else, and that would take you all of maybe three minutes all right. So that’s in a nutshell, the difference. It really depends on what you’re looking for. I do have a link for each of them below and, like I said, if you want more details on each one, a more detailed review go go to my playlist, that’s below as well, and it just says HootSuite review and then there’s the social Pro review.
There’s buffer review, there’s sprout social review, there’s all kinds of different reviews down there, but I just wanted to give you an idea of how these were different. Like I said, people were asking and make sure you hit my subscribe button as well. Every day I put out a article for you that will help you to build your business again. It doesn’t have to be affiliate marketing, any business that you’re doing online, all the tools and tips and tricks, and things that I share are things that you will need for your business as well again, thank you for coming today.
Give me a thumbs up if this was helpful. If you have any comments or any questions, go ahead and put those below, and I will be sure to get back with you and again, thank you. I appreciate you taking the time to read I’ll, see you on the next article
Now your next question may be what is HootSuite? It’s a social media management system and what that means is you can pre-plan your posts and have them all scheduled out so that they post. So you could take a day and plan out all your posts for Facebook or Instagram or Twitter, whichever platform that you’re using and HootSuite will post them for you each day.
So you don’t have to keep thinking about it. So you kind of like when your own business in line you want to chunk your work. You want to concentrate on one thing at a time: that’s kind of a little bonus tip for you and then once you plan all that posting out, you don’t have to think about it again until the next month, if that makes sense, so let me go over Some of the features – and you can decide if this is right for you now.
Obviously I’ve got a playlist. I would like you to hit that link if you’re, researching and you’re trying to look at different ones. I am building that playlist in my blog. I want to go over various social media platforms so that you management platform so that you can go in and pick the one that’s right for you. Many people use it themselves and sometimes they start a business and managing stuff for other people.
So that’s. What’s really cool about these tools, you can use them for your own business or you can actually create a business. There are so many ways to make money online. It is unbelievable. Nobody out there should be without money. If you have a computer and Wi-Fi because you can make money online in so many ways anyway, let’s stick with HootSuite I’ll, introduce myself. My name is Vanessa du Bellay and my blog is called affiliate marketing mastery.
I want you to take your life back and start your own business and create your own income until you, you know even possibly have a passive income so that you don’t have to be a slave to somebody else. That’s my passion and I would love that for everybody. So that’s why I’m here? Alright, let’s talk about HootSuite these some of the features they do have a free plan, most tools that you see out there will give you an opportunity to test it and check it out, and I think that’s great because gives you the opportunity to check out different Plans it can be time-consuming, but before you start spending money, you want to make sure it’s the right plan for you and I don’t blame you.
I was the same way every every penny that you have. You want to make sure you’re investing in to help grow. Your business and you’re you’re smart about it now HootSuite does have a free version, the free version you can put use to social media profiles. For instance, if you have an Instagram account and you post on Facebook, you can plan out all of your posts for only two different profiles. Okay, then, to get more, you have to start paying money and I’m going to pull that up for you a minute.
But let’s talk about the pro account. A lot of people. Yes, go in check out the free version, but sometimes they’re really limited like if you are only posting on two platforms. They also only let you schedule 30 posts and that’s nice, but you only get to go a month out. If you are a little bit more of a planner and you want to do more, then you might want to pay for the pro version and it’s less than $ 10 a month.
I personally used to start out with all those free accounts, but now I kind of go into that lower one, because I do have more features and it does make your life easier now. What does the pro account do you have? It gives you an unlimited number of social profiles and then you can actually add one team member and has analytic reporting it’ll go in and tell you hey. This is the best time for you to post, or maybe some of these keywords that you’re using are really good, or maybe some of them aren’t.
So it’s giving you some analytics and use some algorithms in there as well. The nice thing the bad thing about the free account as opposed to maybe the pro account or more is you can’t do a lot of advanced scheduling like I said, you’re limited and also you can’t bring in a team member. So why would you want a team member? Well, if your business is building – or maybe you post a lot, you could hire a virtual assistant, or maybe one of your teenage children or a friend or somebody in the family to come in and post for you and the problem with that.
Is they can’t, you can’t add them to your account on the free account or adjust the pro account? So you you have to decide. What do I need from this platform? What do I need with my posting? I would suggest writing all that down before you go out and doing your research. Now you may say you know what I’m just checking them out. I’r going to do the free versions, that’s fine, but definitely if you already know you have a virtual assistant hired and you have them helping you, then you definitely need to look at the account that gives you the option to do that.
Now, let’s go ahead and bring up the pricing on HootSuite, as of today it does change. I have talked about HootSuite before and noticed. Oh my gosh. All the pricing has already changed. They used to give you free, 5 free social profiles and they lowered it down to two. So let’s go ahead and pull that up. I took it today as of today’s date off of their platform. They have what they call a the $ 29 account where you can have 10 social profiles.
Ok and unlimited scheduling, so you might think well. Why would I want unlimited scheduling honestly, if you could schedule out like six months worth of posts and and leave it there? It would be so easy now, you might say. Oh my gosh, that’s a lot well, I know people that will schedule out 2 months worth and then they rotate those same two months worth of posts now think about it. Not every person is going to see every one of your posts on Instagram every single day.
So if you, if you schedule out a rotation of posts of 2 months or 3 months, even if somebody’s reading, you constantly they’re not going to remember what you post at 90 days ago. So that’s what makes it nice for the unlimited scheduling that you can go in and recycle the posts you don’t have to come up with a year’s worth of stuff. So that’s one thing to look for it. For obviously it says everything is included from the free plan which wasn’t a lot, but you do get some metrics and you get to do some ad spending on there as well.
I’r not sitting here and I’m going to promote the hundred and twenty-nine and all that most of my followers are new, and I just want you to see that you can go in for free and check these out. So that’s basically that up if you up it above the pro account, you can pay as much as thirty dollars a month, and I just want you to see the different programs here and if you go down, obviously they get pretty big if you’re looking at starting Your own business – this is something that you would need you could actually post for other people, and I want to point that out because I definitely am an advocate for people making money online and I like to give you different ideas of what you can do.
So if you love to post and you’re good at it, you’re like how can I make money posting? Well, you can you can start your own agency and start posting for other people, and you would use a social media management system to keep track of everything. And here you can have 35 different profiles, five users and up to ten. Alright, let’s go back, and let me just give you a couple features. One of the features I like about HootSuite is I’m very visual and I like how, if I can see all of my different platforms, so here’s a picture here, you can actually pull it all up at once and actually see visually what you’re, what you’re posting? What’s coming up and what it looks like from one platform to the other – and I like that feature because again, I’m a more global visual learner and and I’d like to see everything and not just the parts.
And that actually is a good feature of. If that’s how you are now, what are some of the pros and cons? You do have that multi-column stream, where you can see everything that is a pro. Not every social media management system has that some of them you have to go in and just click buttons, and you can see different. You know only what you’re focusing on and you can’t see what’s happening throughout the whole month.
It does have apps that you can connect to it. So if you’d like to be on your phone, there are apps that you can connect to your pro to your business, to your system and you can even post from your app from phone and not only from your laptop now, some of the cons they do provide. You with one free report a month, so you can go in and see. I was just telling you there are analytics and it’s even on the free account.
You can go in and see what’s the best time for me to post what are some really good keywords that I’ve been using and different things like that? The problem is, if you want another report, let’s say you looked at that one report and then a week later, you’re, like you know what I tweaked my post. I made some changes. I want to see how much better I’m doing with those posts you have to pay 50 dollars for that report.
As of today, as of the day that I posted this, so that’s that’s not really good. If you have a small business because that can get pretty caught, you start costing a lot of money. There are no content grabbing extensions, and so what that means is sometimes there’s some extensions out there. That will help you build your business, make better posts and there aren’t any of those that they allow in HootSuite.
You pretty much are confined to their system because here’s another way. Sometimes, when you post, you will go out and make your own shortened links, and I know on WordPress – and I have a system called pretty links that I’ve added to my WordPress and I make pretty links so on that link. I can name it. My shortened link is a pretty link and I can name it YT YouTube. Let’s say I’m giving a free course – and I can say free course, free email course and when I promote my free email course on YouTube, I use that specific link and pretty links will actually track.
How many people are clicking that link with HootSuite. You have to use their shortener and it’s called Ally, o WL. I think it is here yet o WL y al Li and you have to stay within HootSuite system and you cannot track because it’s in their system. So that’s a negative, but it may not be important to you when you’re new to track, and maybe you just want to play with it in the beginning and see so in a nutshell that was HootSuite.
I’r going to go ahead and compare HootSuite some to some of the other systems that are out there so go to my playlist, go below to my playlist, it’s right below and click that, and you can see some of the other platforms now, like I said, I’m Building that playlist, it’s I’m, always going to be adding to it. So if this is something that you’re seriously doing some research then keep that link handy.
Of course, I offer you I’m going to offer you a free course as well, where you can go in and step-by-step see. How can I build my business go ahead and click that as well, and then I’ve got the link to HootSuite there. It’s not an affiliate link, I’m not an affiliate with HootSuite. I just want to let you know that I’m just trying to give you some information so that you can go out and start comparing the different systems.
So until I see you again, hopefully that was helpful. Give me a thumbs up drop me. A comment. Ask a question: if there’s something else, you want to know again, that was just a review. It was not a tutorial. So if you want more information, you want to see what it looks like hands on just hit. That link to HootSuite and you get your free trial and they’ll have all kinds of training on there. For you,