Categories
Online Marketing

The Best SMMA Niches of 2020

What’s going on, guys are welcome back to a new article. So for those who have follow me on Instagram, I had just put off a basically a Lowe’s question posts on the instrument or saying you know what is your biggest struggle with your social media marketing or you know basically permitting you from Starr an SME and someone? Basically said that they did not know which niche to choose from when starting out – and this is Leslie a guy who has no agency, he is considered a star.

You know he’s he’s done a bit of research, but do one thing that’s holding them back from starting agencies, because you can’t pick a niche and I was like how can something as miniscule, ostap prevent you from going after your goals and trying to reach your goals For obviously you know when starting out it can be quite thorne, so you know you’ve got so many industries to choose from so many niches, so many different types of clients and you’ve also got so many diff types of articles online.

This is going to be one of them. You know basically preaching which niche is the best to choose from when starting out and then you’ve got people on LinkedIn saying that they, you know, you need to focus on real estate. You’ve got some of the bigger agencies. If you will as saying that, you need focus on info products – and you know this is everyone’s basically got their own opinion on it, but no one’s actually saying no, no one’s, basically giving up a nuanced answer to it.

You know to what is actually the best agency or best Easi best nice to choose from, and in this article I trying to give you guys, like a sort of top three and explain my experience with niches and if you should actually niche down or not because Obviously, that is something I saw up for the base as well, and I have also stated my opinion on this a couple of times, but without ramadhan too much before I actually start this article.

If you are not already subscribed to this blog, please make sure you click on that subscribe button. Why? Because it really does help this blog grow and it does help me be able to reach a large audience which I can then provide value to. I’r also help out and help them live life on their own terms, provided that they follow everything that you know. I basically teach ok so now, with the shameless plug out of the way we can actually get started with the article so when starting out or when I start start with my social media agency, I did not have a niche at all.

I, let’s just reach out to everyone and everything. Why? Because I did not know which industry I could get results for. I didn’t know which ensure like working with. I did not know what type of clients I wanted, so I, let’s just reach out to everyone and everything, hoping that someone would say you know yeah fine, take me on as a client and then basically my thought. Pattern was okay, the first clients I get.

I’r just going to reach out to duplicates of back clients. So let’s say I let’s say my first client is a dentist from there. I’r just going to reach out to more dentists. You know if they see the same as Facebook ads. You know you get. Basically, you get like, let’s say, 10 purchases or 50 purchases, and then you want to look like audience of that. That list and that’s basically what my pattern or my thought pattern was in terms of getting started.

Get one clients see what nice that client is in and then find more clients in that same nice turns out that list. My face will probably might feel like six. Seven clients were all different industries, ranging from recruitment agencies to like entrepreneurial bars and network groups. To what else did we have a mind, cochin wig shop, a arts and crafts course? What else do we have? We had a fitness app, we had a other app.

What was it I was like here. Basically, I can a rubber version of Alibaba like this, like the most like all these different industries and niches, and what I came to realize was that there was not necessarily a specific niche that I like to work, for it was more a type of person that I was basically looking for you know. I was looking for someone who understood social media markt and had the patience to invest into both social media marketing and me as an agency and basically had a vision into where to go at the wind.

Necessarily, what a direct return investments they wanted, something for the long run, okay, so that is basically the type of patient I wanted to reach out to and weigh together with with that said, I also wanted someone that didn’t feel the need to micromanage me and basically Treated me with the respect I thought I deserve, rather than just treat me like a glorified freelancer. Obviously that is something that you do need to sort of.

You know in you can’t the month. That’s type of respect you do need to in overtime, and if you get the right results then you know you obviously will actually get the respect that you think you deserve. Now with that said, that is not what this article is about. That’s just a quick backstory. It’s made in terms of how I chose my face niche and I still think I don’t actually have an actual niche except I look for a type of patient and now so we are for a while.

I went from e-commerce, then I went to info products and now we’re actually getting a lot of really good results for lead generation, clients of like brick-and-mortar businesses. The reason why I went into that was Leslie because of the ease like how easy it is like. Let’s see minimal efforts, leisure because I know how to set up lead ads. I know how to optimize them. I know how the copy works. I know how to build up a funnel.

You know it doesn’t take me that long to do it anymore and I can help business by by setting it up. I can get results of business by setting it up and you know they are paying me good money to set it up. So it’s like a minimal effort, type of niche for me, lead generation and obviously I’m going to pull up on the screen. Now the amount of lead generation, type of clients and industries that are and like I said that I don’t necessarily pick one out.

If I do, let’s say I get four or five car dealerships or four or five dentists, or anything like that, then maybe I will consider tweaking my business toward stanshall to tailor on all of the the brandon online tours that bother them. That you know lead generation. Is for me it’s all the same as the same type of flow same type of funnel. All I do is switch up. The theme switch up the copy and the rest is history.

So, in terms of like what kind of industries or niches you should start out with it, basically you’ve got the two big main, like industries Avenue. You’ve got ecommerce, which is online sales, and then you’ve got lead generation which is basically getting needs. That back business then closes or tries to get in as a clients or customer. So when you look at ecommerce, there is a lot of different types of variations and strategies and tactics that come into play, which, when starting out might seem a bit daunting, intimidating or just difficult to pull off.

So when you are starting out, I think personally, that rehab not real estate lead generation is probably the easiest way to go. Okay, so again as a beginner, I think that lead generation should probably be the first type of initial industry. If you will to reach out to then, when you get a bit of experience, you can look into e-commerce or online web shops. These are a little bit more difficult to get results for if you do not know what you’re doing again, you know as soon as you’re experts at any type of Inchon ish.

It’s easy. Okay, boys, I’m just looking at it from a beginner’s perspective. So when you’re just on out it can feel a bit difficult econ is it can seem a bit intimidating at first but, like I said once you have that experience with Facebook ads. You know the business manager inside and out you’ve gotten guidance, you’re open. You learn, then, yet you can look into e-commerce. Why? Because the return on investment core potentially be much much bigger with a let’s say, a let’s say runner.

As for a restaurant, you know, there’s not a big profit margin for restaurants, so there’s not more to room for you to scale and it’s difficult to actually get higher retainers, whereas with info products or with e-commerce. You know if you’re helping them scale and you’re getting you’re consistently getting them a robust of let’s say three, four or maybe even five, then you know it’s you you can.

Let you scale a webshop to the moon, and your retainer can then increase because of that result. Okay, so because the this much more room and reach with e-commerce and web shops, there’s much more there’s a bigger, a bigger possibility of you been able to ask for a higher retainer or you can ask for a percentage of the return on adspend or the return On investment? Okay, so you can say, for example: okay: we have a retainer of a thousand a month, but we also require 10 % of our board just over 10k.

So you know you basically get an additional one thousand if they spend ten thousand. No your pounds or dollars within the ads. Okay. Obviously you can only do this once it’s actually profitable and they’re getting a good result, etcetera. You can start asking for stuff like this or if you know it’s a gigantic webshop that want to scale you can. You know suggest this as a sort of you know, part of your retainer to say: okay, listen.

I won’t go for the 5k retainer. I only ask for a 1k retainer, but I do ask for a percentage of the return on adspend now, if you are a good media buyer, you know what you’re doing then that can actually more possible for you in the long run. Okay, so I suggest starting out with lead generation, then, once you get the experience and you know what you’re doing look into e-commerce okay now in terms of lead generation, the what type of industries within that sort of you know, part of Facebook ads or SMA.

If you will is easy to get results for, like I said, I’ve just literally put the entire list down of different industries that you can reach out to and you’ll. If you get results or Facebook ads by doing lead generation, and it’s basically up to you to decide which type of clients which type of business and which type of Industry you are passionate about? Okay, if you know a lot about cars and you’re passionate about cars and maybe even wait for the car dealership – then pick a car dealership.

You know you know the lingo, you know the language, you know how to speak to those owners, then just pick that, because there’s no despite everyone says like there’s a specific right, there’s no secret to what industry is the best or what and you know what clients Is the best you just need to pick one that you are passionate about and that you are knowledgeable about? If you know a lot about fitness – and you you know, love speaking with people about fitness, then you know hyssop personal trainers, hey stop gyms and asking to do.

Ask them if you can do lead generation for them. If you’re passionate about other know, dentists, you know a passion about teeth, then you reach out to dentist, and the list goes on. Okay, so rather than think about which industry is the best think about yourself. Think about what industry would you like to wear with and, like I said in terms of which parts of SMA is easier lead generation when starting out is easier to get started with once you know everything, then you can look into e-commerce because ecommerce has a highest Ceiling, if you will so you can actually get better results for e-commerce, and you know you can actually scale your agency with and along with those web shops.

So, like I said you can ask for percentage off the back end rather than just asking for a front end one-time fee every single month and read what you usually do with lead generation. Okay, so that is all I’ve got for today, guys, I hope you’ve got some out this. If you are wanting to get started with social media marketing – and you basically want my help and you know let you get in helping you get that first clients helping you get open one and help you scale your agency, then I do offer coaching.

It will be linked in the skosh box down below what you get for the coaching. It’s a monthly subscription, it’s literally buttons. If you compare it to the money, you actually get from getting your face, clients and what you get is personal access to me by a whatsapp. You get personal access to like the whatsapp mastermind group. You get access to the live. Coaching calls every single week and you also get access to my lifestyle, design mastery course and all that I’ve said for a small monthly subscription.

So I said I hope you enjoyed this article, like the article if you did and subscribe to the blog. If you want to see more content like this, thanks again for reading and I’ll, see you guys in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Sprout Social VS Hootsuite (Social Media Management Tools)

Both of them are social media management tools, but there’s a lot of differences and in my email marketing group I had several people. Ask me: what is the difference? These are two of the more popular programs that people use and they just wanted to know.

What’s the difference is one better than the other. Is it just a price thing and it really is they’re both really different, and it really depends on what your needs are and I have started a playlist where I’m reviewing several different social media management tools and you can see the link below so you can go In there and look, but one of the things you need to do before you start, your research is decide.

What am I looking for? What is the platform that I’m using how many times a day and my posting and make sure you even need a platform? And then then, as you start looking, then you can see if it’s meeting your needs and one of the advantages of having a tool is that you can post all in one big chunk of time when you first start out with your new business you’re finding out That, oh, my gosh, there’s all these different tasks that I have to do, and we all do this in the beginning.

We try to do all the tasks ourself and we try to do all of the tasks as daily and what I recommend that you do is start chunking your activities. If you can’t hire somebody to help you if you’re not at that point yet then start chunking. Your activities, and what do I mean by that? What you need to do is decide I’m going to take all day one day and I’m going to post everything into a tool, a management tool where I can put all my posts in there, maybe for the whole month.

If it seems daunting, then only do a month, but you might even say you know what I’m going to do two months. It just depends on how quick you are, but you should be able to get 30 days worth of done in a day, but then they’re done for the whole month. Then you go. Do it again for another month and then in another month. Well then, you don’t have to keep on coming up with new content. At that point, you start recycling in so every 90 days, yep the same posts are going out because people don’t remember what they’re seeing they don’t see, every single post that you put out now.

What you can do to keep it fresh is maybe say: okay, I’m going to recycle everything from three months ago, but here and there I’m going to insert something new and current and that’s okay, but it’s not as time-consuming so that eight-hour job might turn into a Two hour job for you and that’s where you start saving time and that’s where you start building your business, but that’s called chunking your time so think about that for all of your tasks that you need to do for your business.

How much of it can I Chum? I know with articles. I remember when I did my first one. It took me all day long and then I got to the point where I could do two into two in a day and then three and then four and I know people that will sit down and do 20 30 articles in a day. I am not at that point, there’s no way, but they do there they’re so good at it. They know how to focus. They know exactly what they want to talk about, and they just knock them out, and then they might send them to somebody else to post them and everything for them or upload them.

But anyway, that just gives you an idea of what that chunking. Your time is and how that can be a time saver and help you be more organized, more productive, so let’s go ahead and do a quick review of what’s the difference between them. Hootsuite and again, I made a article on each of these to tell you these. You know exactly what they were, so there’s more details, go into the playlist and find them, but basically that ten dollars isn’t true anymore.

I forgot to cross it off, but anyway you. This is the best thing about HootSuite. You have an unlimited number of social profiles. You can put this on as many as you want and and there’s several different ones and you can have access for you and a team member, and this is for their pro account, they’re a bigger account. I think now it’s like twenty nine dollars a month when I just look the other day.

So there is analytic reporting, but with the reporting you do get a free one and then, after that you have to start paying for it. They do have monitoring, publishing tools and unlimited apps that go with it, so you can post on the go. Do it from your phone? It doesn’t have to be from your laptop, so that’s just a quick review of what that does. Alright, so sprout social. I consider it an all-in-one kind of like one-stop shop.

If that makes sense, HootSuite is publishing for you, but they’re not really getting into engage and analyzing things like that and helping you track. People that are following you and things like that. We’re sprout social does do that. They’re. The reporting tools are much more comprehensive and they’re they’re helping you become more engaging as well as just scheduling so that it goes. It goes deeper, but there aren’t as many profiles that it or platforms that it serves.

You can see here that they serve Twitter, Facebook, LinkedIn and Google, so it depends on what you’re looking for so here I have. What does social sprout social have that HootSuite does not sprout, has a cue button for bookmarking and sharing content kind of like buffer does, or you can literally just keep everything in a queue so that you can recycle it and move it around in things like that, Which I love that feature, because I want to recycle my stuff.

It has a CRM tool, I’m for keeping track of your people. What is that? It’s basically a tool where you have a person’s name, I’m just going to say it in layman’s terms. You have a person’s name and anything that you can keep track of them to help. You get to know that person better so think of all the old fashion days, when people would keep like a an index card and put the customer’s name and all the information to help them be able to serve that customer.

So that’s what CRM is and it keeps track of it kind of like an Excel type sheet. It has a very nice design, who’s sweet does not, and all of the analytical analytics are included. Now, I’m going to say free, but they’re included, you don’t have to pay extra to get extra reports. We’re HootSuite will offer you one report in that pro account and this one you get everything, because this account actually sprout social, the lowest account they have is $ 99, where HootSuite is 29, so it just really depends on what you’re.

Looking for now, the nice thing about HootSuite, if you’re massively producing content – and you really need to get it out there and save time – it’s called bulk scheduling and you can do up to 50 posts at a time just hit that button get them out. So if you’ve got a massive amount to do, this probably would be better. The pro account has an unlimited social profile and ass. It’s the pro account I believe it was $ 29.

99. There is an unlimited social profiles I’ll see. I repeated that because many many many of these social media accounts management tools do not have unlimited profiles a lot of times. They’ll say you can only put 10. Some of them are just 3 and the more you get the more you pay. So they right there at the bottom level, they let you have an unlimited amount, which is amazing visually and they were talking about how sprout social is prettier easier to use.

Here’s an example: now this is a I’m going to compare. It really depends on you, but they have like a single column view of all your posts. Ok, so you’ll see Twitter and then you can see all your Twitter posts, so you can’t really see all of them at once. You can just go into one account at a time where HootSuite. No, I like this feature, you can go in its multi column, but you can go in and see all of them at once.

So you see, there’s two different Twitter accounts, two different Facebook accounts and you can see all your posts. What am I posting today? So you can bring up the day and you can see visually globally everything that you’re posting and being a global person. I like that feature, because I want to make sure: okay, I’m really posting well today. Maybe when you were scheduling you might have missed a day or something so it’s kind of like a double check.

You can go back and pull it up in the morning. Okay, we’re good to go and then you move on and do something else, and that would take you all of maybe three minutes all right. So that’s in a nutshell, the difference. It really depends on what you’re looking for. I do have a link for each of them below and, like I said, if you want more details on each one, a more detailed review go go to my playlist, that’s below as well, and it just says HootSuite review and then there’s the social Pro review.

There’s buffer review, there’s sprout social review, there’s all kinds of different reviews down there, but I just wanted to give you an idea of how these were different. Like I said, people were asking and make sure you hit my subscribe button as well. Every day I put out a article for you that will help you to build your business again. It doesn’t have to be affiliate marketing, any business that you’re doing online, all the tools and tips and tricks, and things that I share are things that you will need for your business as well again, thank you for coming today.

Give me a thumbs up if this was helpful. If you have any comments or any questions, go ahead and put those below, and I will be sure to get back with you and again, thank you. I appreciate you taking the time to read I’ll, see you on the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0