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Best Outreach Methods For SMMA in 2020

I should had already tell from the title and the introduction today we’re going to be talking about outreach for your social media agency.

Now, for those of you do not know who, I am, I am Joshua Tango George, I own a social media agency called brand pannier here in the Netherlands, and they also have a coaching business where I basically help you guys. You know start and scale your own marketing businesses and, like it’s literally one of the most common questions I get from those who are just starting out with the coaching, but also from you guys, you’re just reading the articles and follow me on Instagram or are in The the free Facebook community is what is the best method of outreach and, like there are so many lists, I googled it obviously and to see what other people are saying on this topic.

The reason for that was obviously for keyword, ranking, etc, and there are so many articles, alright, the best method for outreach do this to get your face, clients immediately. This is the only method that you need like this is the golden method and all the other methods are like worthless and also like that, but it there is no real. Like no golden method. There is no like, like one method, that that soars like it better than every other method, and there is no best method of outreach.

You know for this year or you know last year you know it’s it’s it’s not the method itself, but it’s the person who you are okay and what I mean by that is. It depends on who you are as a person or you introvert. It’s all you extroverted, do you like being in front of the camera? Are you good, like you know, with like, let’s like on the phone, you know, are you someone who is really good with writing? You know closing copy.

Are you so on that write? Really good emails, are you someone that is reaching out to english-speaking countries or clients when that is not your native language? How fluent are you in English? You know, are you reaching out to people in your own language and so on and so forth? There are so many factors that play a role in this that it’s you can’t really say like this is the be-all end-all method for our reach, for your social media agency.

Okay, now there are like I said there are so many different ways of reaching out to all the agents or the clients and businesses, and just like off the top. My head, like I said, loom article outreach, you got emails, you’ve got cold, Facebook, outreach, you’ve, got cold, call and you’ve got an Instagram. You’ve got LinkedIn, you’ve got inbound beats where they come to your way, like you have like a case study funnel or you.

I post contents on social media like LinkedIn articles or blog articles, you post in facebook groups, and they come to you. They schedule a free discovery. Call this profile funnels as LinkedIn photos. There’s a freelancer websites. There are so many ways of reaching out to potential clients, and what you just need to figure out for yourself is what type of person are you are you introverts or extroverts? Are you good with, I said, are you good filming yourself? Are you good with cold calling, you know, are you showing that likes to pick up the phone and bring like a hundred numbers a day, or would you rather like sit behind your laptop and send out emails? Would you, rather, you know, engage with all the people that, like my other people, or help people out in Facebook groups, so they come to you? Would you rather like build up a case, so the answer shock a bunch of money at it and you know like listen, I have to pay traffic, you know, get you inbound leads, etc.

Okay, so all depends on who you are as a person and where you are, you know in your in your agency life. You know. Obviously, if you have the cash flow and you can leverage your cash, where you know, as opposed to your time, you can actually run ads and run as to a case study or a so. It’s like a mini webinar to get your inbound leads, or you can just list your own straight of legion ads for your own agency.

You know if you come if you are promoting lead generation as a service that why not just run leads for yourself. The Royal Legion ads for yourself get leads for your agency and in closing now, if you spend let’s say four or five hundred on lead ads for your agency, you get X, amount of discovery, calls X amount of leads and you close a client for the thousand. A month, you’ve already ran a profit and you’ve got profitable ads.

You know your campaign was profitable. Okay, but if you haven’t got the time the money, it’s a leverage, you will need to leverage your time, which means that you will need to do manual outreach or you know, I’m seeking get creative and get like appointment. Sensors that you know like basically get Commission on every appointment that they set and stuff like that, lay the draw ways around it. Obviously, but you know you need to just figure out that if you can’t leverage your money, you need to leverage your time or vice versa.

If you haven’t got the time where you’ve got the money, you obviously need to leverage your money rather than your time and then, like I said you know, there is no golden method. There is no be-all end-all method to do outreach or to get clients. Every method is effective. If you do it, you know, if you do it enough times, if you know basically crunch up those numbers, if you do like, let’s say you doing, Facebook outreach, angle, 2 and one method.

Thank you. One message every day like that is literally like 30 messages a month. That’s not going to add up. You know, you’re not going to get a high conversion rate with that, but if you, you know, send out, let’s say 80 or hundred messages a day. You know chances are that one of those messages will be with a client potential client that is actually interested in what you have to offer. Okay, so this all comes down to your numbers.

Okay, so if you let’s say you need ten Scully calls to close one clients, that is a conversion rate of 10 percent, and then you need to figure out okay. How, if that is, if those are your numbers, how many clients or potential clients do you need to reach out to to actually get those tennis chronicles that might be 300 messages or if you are really good with yours with your appointments, then you might only need, Like 20 messages to get those 10 meetings to get that one clients, okay or you – might only need 2 meetings to get one client.

You know if you have a conversion rate of 50 %, a closing rate of 50 %, and then you know you only need to discovery, calls to get that one clients, and you know for two incoming calls. You only need to send out, let’s say or whom, the message! Okay, so you need to know those numbers and then from there you need to just figure out for yourself what type of person are you? What method of Irish do you like, then? You just need to go all in on that and be consistent with it.

Okay, not just once a day like listen, you need to do it or whom good times a day, if you you know, if you’re just on outside, you really want to face clients, you can’t leverage your cash flow. You will need to do manual. Outreach. Are you building to spend some time on it because businesses they do not know who you are okay, they will not come to you when you are starting out, you need to go to them and you need to convince them that you’re, the right person for the Job, okay, so hope you got sort of this hope you enjoyed this article if you did make sure to leave this article a thumbs up and subscribe to the blog for more for those of you that are really serious about starting your own social media marketing agency And you basically want guidance on how to do it.

You want to cut your linen cave in half and rather than spinning your wheels actually get guides from those who actually do achieved it and I’ve done it. Then. I also have my own coaching program. I will link it in the scripture box down below, if you’re on the fence about it or you’re unsure. If I’m right fits, you know for you as a coach, then we can also just know schedule. A free discovery call no strings attached where we can basically say you know if you’re right fit for each other.

Okay. So with that said, I’m going to wrap up this article, like I said lightsphere, because some outlet comment down below what you’d like to see from this blog next subscribe, the blog for more and I’ll, see you guys in the next article


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Why SMMA is the best business model to start in 2020!

No time, okay, guys and welcome back to the article so, like I said in the introduction in today’s article, I am basically go to give my two cents on business models, online business models and why I think that social, media, marketing or SMA or the social media Agency business model is the best to start in 2020.

Now, for those of you that do not know who, I am, my name is Josh. What angle George, I own, a social media marketing agency here in the Netherlands called brand paneer, which is currently doing six figures, and they also have my own coaching business, where I basically teach you guys on how to start your own social media business. Okay. Now, with that said, the reason why I started social media marketing about three four years ago was because Lisi required no startup capital, and that is also one of the main reasons why I’m such a big advocate of social media marketing, because all these other business models Affiliate marketing, CPA, dropship and what else have you got? Amazon FBA you’ve also got a bowl which is like the Dutch Amazon FBA, like all these.

Other business models require startup capital because you need to invest in either paid traffic or you need to invest in products. You need to do product test and you need to you know, ship those products to the Amazon warehouse with a boulder come warehouse. You know this there’s so much upfront investment required that it makes it extremely difficult for those without just starting out and want to in money online.

Without you know a prior investments, it makes it really difficult for you guys to actually start it, whereas with social media marketing. That is not the case. You can literally now go and knock on some business owners door and basically you know explain to them why they need to set up Facebook ads, and you know just ask for a monthly retainer fee now with that said, obviously, for those of you that have no, I they were social media marketing.

Is you guys are a bit confused right now? Basically, social media marketing is basically where you show business owners how to set up Facebook ads, and obviously you run them yourself as well. You set up the Facebook ads for a business owner and you help them get in more business. Okay, so for e-commerce stores, that means you’re going to get them more sales and, for you know any other business. You know you basically focus on getting them more leads and more clients.

So, for example, let’s say you have a gym as a client and it’s it’s a high-end gym. You know personal trainers and the saunas and stuff like that, and it’s a hundred euros a month to actually go to that gym. Okay, so a monthly subscription, it’s a hundred euros. That means that is 1200 euros a year and let’s say you can get this clients. This order, the owner of the gym, you can get them an extra ten members, a month which is easily doable with Facebook Ads.

If you don’t lead your ads to this gym. That means that you’re getting them 12 K a year every single month because you’re getting them 10 members a month, each member is 1200 a year. Ten members 12 K. You know. That is how easy you can get money for this business and if you ask for 1,000 a month for this, you know they are more than happy to do that because during Ulysses still 12 X and their return on investment, okay – and that is the way social Media marketing can help businesses, but also help you as a business owner as well, because you know you are in and money from providing a service that is also helping that business, so everyone wins basically, and that is why social media marketing is it’s such a great Business model, because, as soon as you set up all these advertisers etc, there’s no need to know physically be in a specific location, okay, its location independence.

So you can set all these ads from Thailand. You can set these ads up from the US. You can set these answer from Europe, it does not matter and it doesn’t matter the business owner either. Okay, these are care if you’re on the beaches of Thailand or you’re, stuck in your bedroom or in a little kiosk you’re setting up the ads. All they care about is the results okay. So if this is a results based service and you get paid a monthly fee for this, so you know it doesn’t matter if you are in the office or you’re on the beach.

As long as you’ve got a laptop and an internet connection, you can do this service okay, so that is another reason why social media marketing is great to start off with, because it allows that location, freedom and it’s it’s nowadays. Everything is moving towards like a remote type business or a remote site, tasks no type job, because people no longer want to be stuck in a specific place and with technology.

Nowadays it’s no longer needed. Okay, you don’t need to be stuck in an office stuck in a kiosk. You don’t need to physically be anywhere because if you have a meeting with someone, no you can just have a flyer Skype, but you can have a value. You can call a person up on whatsapp, no there’s no reason end long, it be in an office. Okay and more and more businesses are realizing this, and that is why you know these businesses won’t care.

If you are like says you’re on the Bahamas – or you know you’re in Bali, setting up these advertisements because all they care about is that bottom line? Are you bringing them in more business? Yes, is it with the investment thing new? Yes? Well then, they are more than happy to pay. You open some 1000 a month for this service. Okay, so, like I said, no upfront investments required its location independence and the fears reason why I highly recommend social media marketing is that you don’t necessarily need to have the skills okay.

Now I understand that might sound a bit weird, because I’ve just spoken about Facebook ads and you know how we can help businesses grow by leveraging Facebook ads but who’s to say that you are the person that needs to set up those ads. Okay, you are the business owner. You do not need to necessarily settle the ads if you do not want to. If you have the skills and you have the knowledge and you have the expertise and you know you want to keep all the money for yourself, then.

Obviously be my guess and set off the ads, but if you want to scale this business – and you know that there’s someone else out there that can do a better job than you and really it is in your right to actually give that job or give that Client to a contractor okay, so you are the business owner. You have a contractor where come below you or with you or alongside you that sets up the ads. You close the deal and you get someone else to do the ads for you.

Okay, I, like I said, there’s nothing wrong with that because you are the business owner, you own the agency, you do not necessarily to work in the agency, so you don’t need to necessarily work in the business. You can work on the business, so you can wear, hung, get any more clients and then you’ve got a contractor setting off the ads and doing the service for you, okay, but I said that is only if you want to if you actually enjoy doing the ads Or if you want to learn that skill or if you’re, just starting out – and you don’t want to outsource this because you actually need the money, then just do it yourself until you get off so the same point that you cannot, you can no longer take on More way, then, obviously you’re doing it to outsource and you can start building a team okay, so I hope you got some how’s this if you are interested installing your own social media agency, but you’ve got no idea how to get started.

I also have a free training which is linked in description box down below for those of you that are ready to take action and actually wants to start an agency alongside me and want to weigh together with me. I also have a coaching program again. It will linked it’s all linked in description box down below where I list, we take you by the hand and push your agency to the next level and also to that six-figure mark okay.

So I hope you got some out of this subscribe to the blog for more and I’ll, see you guys in the next article


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The Best SMMA Niches of 2020

What’s going on, guys are welcome back to a new article. So for those who have follow me on Instagram, I had just put off a basically a Lowe’s question posts on the instrument or saying you know what is your biggest struggle with your social media marketing or you know basically permitting you from Starr an SME and someone? Basically said that they did not know which niche to choose from when starting out – and this is Leslie a guy who has no agency, he is considered a star.

You know he’s he’s done a bit of research, but do one thing that’s holding them back from starting agencies, because you can’t pick a niche and I was like how can something as miniscule, ostap prevent you from going after your goals and trying to reach your goals For obviously you know when starting out it can be quite thorne, so you know you’ve got so many industries to choose from so many niches, so many different types of clients and you’ve also got so many diff types of articles online.

This is going to be one of them. You know basically preaching which niche is the best to choose from when starting out and then you’ve got people on LinkedIn saying that they, you know, you need to focus on real estate. You’ve got some of the bigger agencies. If you will as saying that, you need focus on info products – and you know this is everyone’s basically got their own opinion on it, but no one’s actually saying no, no one’s, basically giving up a nuanced answer to it.

You know to what is actually the best agency or best Easi best nice to choose from, and in this article I trying to give you guys, like a sort of top three and explain my experience with niches and if you should actually niche down or not because Obviously, that is something I saw up for the base as well, and I have also stated my opinion on this a couple of times, but without ramadhan too much before I actually start this article.

If you are not already subscribed to this blog, please make sure you click on that subscribe button. Why? Because it really does help this blog grow and it does help me be able to reach a large audience which I can then provide value to. I’r also help out and help them live life on their own terms, provided that they follow everything that you know. I basically teach ok so now, with the shameless plug out of the way we can actually get started with the article so when starting out or when I start start with my social media agency, I did not have a niche at all.

I, let’s just reach out to everyone and everything. Why? Because I did not know which industry I could get results for. I didn’t know which ensure like working with. I did not know what type of clients I wanted, so I, let’s just reach out to everyone and everything, hoping that someone would say you know yeah fine, take me on as a client and then basically my thought. Pattern was okay, the first clients I get.

I’r just going to reach out to duplicates of back clients. So let’s say I let’s say my first client is a dentist from there. I’r just going to reach out to more dentists. You know if they see the same as Facebook ads. You know you get. Basically, you get like, let’s say, 10 purchases or 50 purchases, and then you want to look like audience of that. That list and that’s basically what my pattern or my thought pattern was in terms of getting started.

Get one clients see what nice that client is in and then find more clients in that same nice turns out that list. My face will probably might feel like six. Seven clients were all different industries, ranging from recruitment agencies to like entrepreneurial bars and network groups. To what else did we have a mind, cochin wig shop, a arts and crafts course? What else do we have? We had a fitness app, we had a other app.

What was it I was like here. Basically, I can a rubber version of Alibaba like this, like the most like all these different industries and niches, and what I came to realize was that there was not necessarily a specific niche that I like to work, for it was more a type of person that I was basically looking for you know. I was looking for someone who understood social media markt and had the patience to invest into both social media marketing and me as an agency and basically had a vision into where to go at the wind.

Necessarily, what a direct return investments they wanted, something for the long run, okay, so that is basically the type of patient I wanted to reach out to and weigh together with with that said, I also wanted someone that didn’t feel the need to micromanage me and basically Treated me with the respect I thought I deserve, rather than just treat me like a glorified freelancer. Obviously that is something that you do need to sort of.

You know in you can’t the month. That’s type of respect you do need to in overtime, and if you get the right results then you know you obviously will actually get the respect that you think you deserve. Now with that said, that is not what this article is about. That’s just a quick backstory. It’s made in terms of how I chose my face niche and I still think I don’t actually have an actual niche except I look for a type of patient and now so we are for a while.

I went from e-commerce, then I went to info products and now we’re actually getting a lot of really good results for lead generation, clients of like brick-and-mortar businesses. The reason why I went into that was Leslie because of the ease like how easy it is like. Let’s see minimal efforts, leisure because I know how to set up lead ads. I know how to optimize them. I know how the copy works. I know how to build up a funnel.

You know it doesn’t take me that long to do it anymore and I can help business by by setting it up. I can get results of business by setting it up and you know they are paying me good money to set it up. So it’s like a minimal effort, type of niche for me, lead generation and obviously I’m going to pull up on the screen. Now the amount of lead generation, type of clients and industries that are and like I said that I don’t necessarily pick one out.

If I do, let’s say I get four or five car dealerships or four or five dentists, or anything like that, then maybe I will consider tweaking my business toward stanshall to tailor on all of the the brandon online tours that bother them. That you know lead generation. Is for me it’s all the same as the same type of flow same type of funnel. All I do is switch up. The theme switch up the copy and the rest is history.

So, in terms of like what kind of industries or niches you should start out with it, basically you’ve got the two big main, like industries Avenue. You’ve got ecommerce, which is online sales, and then you’ve got lead generation which is basically getting needs. That back business then closes or tries to get in as a clients or customer. So when you look at ecommerce, there is a lot of different types of variations and strategies and tactics that come into play, which, when starting out might seem a bit daunting, intimidating or just difficult to pull off.

So when you are starting out, I think personally, that rehab not real estate lead generation is probably the easiest way to go. Okay, so again as a beginner, I think that lead generation should probably be the first type of initial industry. If you will to reach out to then, when you get a bit of experience, you can look into e-commerce or online web shops. These are a little bit more difficult to get results for if you do not know what you’re doing again, you know as soon as you’re experts at any type of Inchon ish.

It’s easy. Okay, boys, I’m just looking at it from a beginner’s perspective. So when you’re just on out it can feel a bit difficult econ is it can seem a bit intimidating at first but, like I said once you have that experience with Facebook ads. You know the business manager inside and out you’ve gotten guidance, you’re open. You learn, then, yet you can look into e-commerce. Why? Because the return on investment core potentially be much much bigger with a let’s say, a let’s say runner.

As for a restaurant, you know, there’s not a big profit margin for restaurants, so there’s not more to room for you to scale and it’s difficult to actually get higher retainers, whereas with info products or with e-commerce. You know if you’re helping them scale and you’re getting you’re consistently getting them a robust of let’s say three, four or maybe even five, then you know it’s you you can.

Let you scale a webshop to the moon, and your retainer can then increase because of that result. Okay, so because the this much more room and reach with e-commerce and web shops, there’s much more there’s a bigger, a bigger possibility of you been able to ask for a higher retainer or you can ask for a percentage of the return on adspend or the return On investment? Okay, so you can say, for example: okay: we have a retainer of a thousand a month, but we also require 10 % of our board just over 10k.

So you know you basically get an additional one thousand if they spend ten thousand. No your pounds or dollars within the ads. Okay. Obviously you can only do this once it’s actually profitable and they’re getting a good result, etcetera. You can start asking for stuff like this or if you know it’s a gigantic webshop that want to scale you can. You know suggest this as a sort of you know, part of your retainer to say: okay, listen.

I won’t go for the 5k retainer. I only ask for a 1k retainer, but I do ask for a percentage of the return on adspend now, if you are a good media buyer, you know what you’re doing then that can actually more possible for you in the long run. Okay, so I suggest starting out with lead generation, then, once you get the experience and you know what you’re doing look into e-commerce okay now in terms of lead generation, the what type of industries within that sort of you know, part of Facebook ads or SMA.

If you will is easy to get results for, like I said, I’ve just literally put the entire list down of different industries that you can reach out to and you’ll. If you get results or Facebook ads by doing lead generation, and it’s basically up to you to decide which type of clients which type of business and which type of Industry you are passionate about? Okay, if you know a lot about cars and you’re passionate about cars and maybe even wait for the car dealership – then pick a car dealership.

You know you know the lingo, you know the language, you know how to speak to those owners, then just pick that, because there’s no despite everyone says like there’s a specific right, there’s no secret to what industry is the best or what and you know what clients Is the best you just need to pick one that you are passionate about and that you are knowledgeable about? If you know a lot about fitness – and you you know, love speaking with people about fitness, then you know hyssop personal trainers, hey stop gyms and asking to do.

Ask them if you can do lead generation for them. If you’re passionate about other know, dentists, you know a passion about teeth, then you reach out to dentist, and the list goes on. Okay, so rather than think about which industry is the best think about yourself. Think about what industry would you like to wear with and, like I said in terms of which parts of SMA is easier lead generation when starting out is easier to get started with once you know everything, then you can look into e-commerce because ecommerce has a highest Ceiling, if you will so you can actually get better results for e-commerce, and you know you can actually scale your agency with and along with those web shops.

So, like I said you can ask for percentage off the back end rather than just asking for a front end one-time fee every single month and read what you usually do with lead generation. Okay, so that is all I’ve got for today, guys, I hope you’ve got some out this. If you are wanting to get started with social media marketing – and you basically want my help and you know let you get in helping you get that first clients helping you get open one and help you scale your agency, then I do offer coaching.

It will be linked in the skosh box down below what you get for the coaching. It’s a monthly subscription, it’s literally buttons. If you compare it to the money, you actually get from getting your face, clients and what you get is personal access to me by a whatsapp. You get personal access to like the whatsapp mastermind group. You get access to the live. Coaching calls every single week and you also get access to my lifestyle, design mastery course and all that I’ve said for a small monthly subscription.

So I said I hope you enjoyed this article, like the article if you did and subscribe to the blog. If you want to see more content like this, thanks again for reading and I’ll, see you guys in the next article


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