In this article, I’m going to be sharing with you, these six books that I think are most reached for any digital marketer or for anyone trying to get into the digital marking space, whether you’re, trying to build an agency, whether you already have one, whether you even Go into the freelancing way or really, whatever you’re doing in the digital marketing space, even if you’re doing copywriting, for example.
These are six books that I personally think are incredible, and these are six books that have had a really profound impact on my life and my skill set as well as my craft in the digital marketing space. Now, for those of you who don’t know me and are new to the blog first of all, welcome a bit about me. I’ve been in the space for around two years. I decided to go down the agency route, so I built my social media marketing agency and I scaled.
That agency passes six figures in nine months. Really my passion is building brands online and that’s really what my agency mode will see it. Does it hopes ecommerce brands? Go to a 7 and 8-figure online, but that’s a bit about myself. Now, let’s get right into the books before I do. I just want to give a little note on reading. I personally think that brilliance just one of those habits that if I don’t have in place in my life, everything just sorts of crumble, there’s it’s just funny how it happens.
But when I make we didn’t happen, everything just falls into place. All my personal development habits, even my wavelength of thoughts, are, is just much better. It’s just more calm, I’m able to think much more clearly and so to say that wind has had a profound effect on my life. It would be probably an understatement, but without further ado, let’s get right into it. Now. The first book that I personally recommend is growth hacker marketing by Ryan holiday.
This book will give you a little insight into how virality works and really Ryan holiday goes on to really explain what good hacking even means and the just insane power of online advertising that the fact that you can track everything and really just reveal some really cool Hacks that you can use to grow a business online so especially if you’re new to the space. I really recommend this book. It’s really just a great entry point into cool fact in an online advertising, and it makes it very clear why online advertising is just so much more powerful than billboards or magazines or just the traditional marketing mediums.
So we recommend this book, not the next books or classics. If you haven’t read them, obviously you know it’s an absolute must and I personally love this guy. His name is Russell Brunson and the book is calm secrets, and so I recommend that you pick up. First, Stockholm sequence, then the second one is expert secrets and the third book which self actually order. Just today, it’s actually traffic secrets and so ya.
Wan na see this list books are great. It talks to you about how to drive traffic to offerings. It talks to you about how to actually get people excited about something right: how to build a tribe online and how to get people to buy your products and not just buy a product but buy into a brand right. And so I really like the 360 approach that this book’s give you and honestly, if you’re, really confused about this digital marketing thing, you want to get started.
These two books are amazing right, I’m actually down below in the description. I will leave a link to this two books, so you can actually claim a free copy. All you have to do spaceship and honestly, it’s just an incredible book, and I personally really really recommend it. Russell Branson is, is a really really cool. Guy and honestly, I’ve got so much respect for word from what is built and really what what is doing for the digital marketing community so really like this books definitely must read now the next book, I would say it’s more for agency owners, and that is the Emf we visited okay, so this is a great book for agency owners and the reason why I say that is because this book is really what popularized the concept of working on the business instead of working in the business, and so this book, really, you know, gives You an insight into what it actually takes to work on the business and not in the business right how to actually think in systems how to remove yourself from the equation and how to actually duplicate yourself and not be enslaved to plants.
Okay, and so, though. It’s not for agencies specifically gives you a bunch of examples like, for example, bakery, etc, etc. It’s really a great book for entrepreneurs and, if you’re, not in the agency space, it’s still an amazing book. But if you build an agency, this book will give you an insight into what we don’t want to do everything ourselves and what we want to delegate certain tasks. Do we have that you know time location, freedom to an extent, but not only that but actually be able to scale our agency much faster.
So this is a pretty old book. But honestly, I it’s really just one of those books that have they’re they’re, very powerful, and it’s also a book that not many people know about. It says here that if only I sold 150,000 copies, which isn’t too great – and I guess I think this book sold like 300,000 copies just give me an idea, and this book is relatively new and so yeah. I wan na see an amazing book and I could not recommend it more and so yeah if you really struggling because you don’t have enough time, you feel like you are.
You know slaving away for your clients, maybe you’re doing a kind of like a freelancing game with article marketing. This book is certainly for you and I will really you know, teach you how to think in systems and how to build a scalable model. So that is that the next book is will go beyond advertising now, for those of you who don’t know who or goofy is here’s a picture of the guy unarguably, he is one of the best marketers and advertisers and agencies owners in the past decade or two, Even he has built one of the most successful agencies in the world named after him, okay, we and in this book – and we can sleep into the best advertising practices andrey, has a very data-centric approach and that this book is particularly good for learning.
How to write very good coffee, okay, so this book, if you are looking to write better coffee, if you’re, looking to just pick the brain of someone who’s built an incredibly successful agency like go giveaway. If I’m not mistaken the revenues around 300 million a year, which is quite a lot and so he’s built, an incredibly successful you can see – has worked with some of the biggest clients in the space, and yet this work I mean it, gives you even illustrations about The as that he is wrong and that he is very data-driven and that’s really one of things.
I’r really makes me passionate about the online marketing space and the fact that it can be so data-driven and okay.We. I definitely am one of the one of those advertisers that will teach you a ton, and so definitely I go ahead and pick this up, and the final book is scientific advertising by Claude Hopkins. You could say that Claude Hopkins is in the same class, as will Gilby they’re, both incredibly good advertisers and I’m pretty sure, they’re from the same era, and so these two books are not related to the remark.
The great thing with this books is that it will teach you a lot of marketing principles that are incredibly powerful. Okay, and the thing about that is that Diller marketing is not this new hacks or this new principles. It’s just marketing principles that have been around for a very long time. The only difference is just that the medium is different and also the fact that we can actually track much more, and so it will be much more data driven, and so that is why reading old-school books like these will teach you a ton about telemarketing, simply because You can transfer the marketing principles that have been around for the longest time and that the top marketers in the space have used, and you can put them in practice into digital marketing.
In fact, I would say that a lot of the more the old marketing principles work tremendously well in digital marketing, for example, long from coffee, for example, advertorials right. A lot of people in the digital marketing sphere think that, just because you’re running facebook, that people don’t want to read long term copy or they don’t want to see like a very raw organic picture. I will just tell you to ask yourself: what do people want to do when they jump on Facebook or they log into Instagram? They are there to check out their friends right, their pets, their grandparents, whatever it is, and to read stories.
So that is why long-term copy, which tells the story which addresses pain, points which trigger emotions and has a very opinion, call to action to an advertorial looking landing page, and that is why that performs so much better than something that really looks like an app right. Why? Because people have put up massive walls around anything that looks like an app right, and so whenever they see an ad, they will just you know, automatically scroll right past it because they’ve put up massive walls, so we need to penetrate those walls unintended and the way You do that is by writing long term copy by making an advertorial type ads, and these these books are amazing on on those topics, and so yeah highlight recommend these two books, and that is pretty much it for this article guys hope you guys enjoyed this article.
Every day, job thumbs up YouTube, just loves it when that thing turns blue, so I’d really appreciate it also leave them alone. Any comments, any questions you may have on this article also leave them below any book recommendations you may have for digital marketers. If I’ve missed a book for example, that you think is absolutely vital leave it down below in the comments, so others can benefit from that, and the final thing is: if you haven’t checked out my free private mentorship community on Facebook, the client closures, it’s an incredible Community full of like-minded people look into skelter agency and level up in life.
We are talking marketing on an advertising media, buying, copywriting outreach sales, ecommerce, etc, etc. And so, if you want to join that, go ahead and check out the link in the description and, as always guys hope, everything’s gone well in your agency journey and I’ll speak to you in national peace.
I should had already tell from the title and the introduction today we’re going to be talking about outreach for your social media agency.
Now, for those of you do not know who, I am, I am Joshua Tango George, I own a social media agency called brand pannier here in the Netherlands, and they also have a coaching business where I basically help you guys. You know start and scale your own marketing businesses and, like it’s literally one of the most common questions I get from those who are just starting out with the coaching, but also from you guys, you’re just reading the articles and follow me on Instagram or are in The the free Facebook community is what is the best method of outreach and, like there are so many lists, I googled it obviously and to see what other people are saying on this topic.
The reason for that was obviously for keyword, ranking, etc, and there are so many articles, alright, the best method for outreach do this to get your face, clients immediately. This is the only method that you need like this is the golden method and all the other methods are like worthless and also like that, but it there is no real. Like no golden method. There is no like, like one method, that that soars like it better than every other method, and there is no best method of outreach.
You know for this year or you know last year you know it’s it’s it’s not the method itself, but it’s the person who you are okay and what I mean by that is. It depends on who you are as a person or you introvert. It’s all you extroverted, do you like being in front of the camera? Are you good, like you know, with like, let’s like on the phone, you know, are you someone who is really good with writing? You know closing copy.
Are you so on that write? Really good emails, are you someone that is reaching out to english-speaking countries or clients when that is not your native language? How fluent are you in English? You know, are you reaching out to people in your own language and so on and so forth? There are so many factors that play a role in this that it’s you can’t really say like this is the be-all end-all method for our reach, for your social media agency.
Okay, now there are like I said there are so many different ways of reaching out to all the agents or the clients and businesses, and just like off the top. My head, like I said, loom article outreach, you got emails, you’ve got cold, Facebook, outreach, you’ve, got cold, call and you’ve got an Instagram. You’ve got LinkedIn, you’ve got inbound beats where they come to your way, like you have like a case study funnel or you.
I post contents on social media like LinkedIn articles or blog articles, you post in facebook groups, and they come to you. They schedule a free discovery. Call this profile funnels as LinkedIn photos. There’s a freelancer websites. There are so many ways of reaching out to potential clients, and what you just need to figure out for yourself is what type of person are you are you introverts or extroverts? Are you good with, I said, are you good filming yourself? Are you good with cold calling, you know, are you showing that likes to pick up the phone and bring like a hundred numbers a day, or would you rather like sit behind your laptop and send out emails? Would you, rather, you know, engage with all the people that, like my other people, or help people out in Facebook groups, so they come to you? Would you rather like build up a case, so the answer shock a bunch of money at it and you know like listen, I have to pay traffic, you know, get you inbound leads, etc.
Okay, so all depends on who you are as a person and where you are, you know in your in your agency life. You know. Obviously, if you have the cash flow and you can leverage your cash, where you know, as opposed to your time, you can actually run ads and run as to a case study or a so. It’s like a mini webinar to get your inbound leads, or you can just list your own straight of legion ads for your own agency.
You know if you come if you are promoting lead generation as a service that why not just run leads for yourself. The Royal Legion ads for yourself get leads for your agency and in closing now, if you spend let’s say four or five hundred on lead ads for your agency, you get X, amount of discovery, calls X amount of leads and you close a client for the thousand. A month, you’ve already ran a profit and you’ve got profitable ads.
You know your campaign was profitable. Okay, but if you haven’t got the time the money, it’s a leverage, you will need to leverage your time, which means that you will need to do manual outreach or you know, I’m seeking get creative and get like appointment. Sensors that you know like basically get Commission on every appointment that they set and stuff like that, lay the draw ways around it. Obviously, but you know you need to just figure out that if you can’t leverage your money, you need to leverage your time or vice versa.
If you haven’t got the time where you’ve got the money, you obviously need to leverage your money rather than your time and then, like I said you know, there is no golden method. There is no be-all end-all method to do outreach or to get clients. Every method is effective. If you do it, you know, if you do it enough times, if you know basically crunch up those numbers, if you do like, let’s say you doing, Facebook outreach, angle, 2 and one method.
Thank you. One message every day like that is literally like 30 messages a month. That’s not going to add up. You know, you’re not going to get a high conversion rate with that, but if you, you know, send out, let’s say 80 or hundred messages a day. You know chances are that one of those messages will be with a client potential client that is actually interested in what you have to offer. Okay, so this all comes down to your numbers.
Okay, so if you let’s say you need ten Scully calls to close one clients, that is a conversion rate of 10 percent, and then you need to figure out okay. How, if that is, if those are your numbers, how many clients or potential clients do you need to reach out to to actually get those tennis chronicles that might be 300 messages or if you are really good with yours with your appointments, then you might only need, Like 20 messages to get those 10 meetings to get that one clients, okay or you – might only need 2 meetings to get one client.
You know if you have a conversion rate of 50 %, a closing rate of 50 %, and then you know you only need to discovery, calls to get that one clients, and you know for two incoming calls. You only need to send out, let’s say or whom, the message! Okay, so you need to know those numbers and then from there you need to just figure out for yourself what type of person are you? What method of Irish do you like, then? You just need to go all in on that and be consistent with it.
Okay, not just once a day like listen, you need to do it or whom good times a day, if you you know, if you’re just on outside, you really want to face clients, you can’t leverage your cash flow. You will need to do manual. Outreach. Are you building to spend some time on it because businesses they do not know who you are okay, they will not come to you when you are starting out, you need to go to them and you need to convince them that you’re, the right person for the Job, okay, so hope you got sort of this hope you enjoyed this article if you did make sure to leave this article a thumbs up and subscribe to the blog for more for those of you that are really serious about starting your own social media marketing agency And you basically want guidance on how to do it.
You want to cut your linen cave in half and rather than spinning your wheels actually get guides from those who actually do achieved it and I’ve done it. Then. I also have my own coaching program. I will link it in the scripture box down below, if you’re on the fence about it or you’re unsure. If I’m right fits, you know for you as a coach, then we can also just know schedule. A free discovery call no strings attached where we can basically say you know if you’re right fit for each other.
Okay. So with that said, I’m going to wrap up this article, like I said lightsphere, because some outlet comment down below what you’d like to see from this blog next subscribe, the blog for more and I’ll, see you guys in the next article
Quality and cost – and you get to have two of those – the project management triangle – Is that sometimes known is a valuable tool for prioritizing and Decision-Making, it’s often used as a throwaway tool in training courses, but It’s a powerful tool in the hands of a competent leader or marketing.
Professional you get to pick two of those, but you can’t have all three most People that have been in a business or a project management course at some time. I’ve heard of the project management triangle – it’s sometimes known, Alternatively, as the triple constraint or the iron triangle, Today, we’re going to apply it to social media marketing and rename it the social Media marketing triangle, so I can have a nice click.
Pd title just add some Confusion there are also variants on this model, but we’re going to be Chatting about time, quality and cost. The basic premise is this: there are three Main factors in all decisions – and you can only have two of them – let’s explore The triple constraint shall we, you can build a marketing campaign that is fast And cheap, but it probably won’t be very good quality or you can build a Marketing campaign that is cheap and of great quality, but it’s not going to be Fast or you can build a marketing campaign that is executed quickly and is A high quality, but it’s going to cost you a lot of money when defining a Project or series of work tasks there are boundaries and values that we need.
To work with them for me at the beginning of any major project, I need to Understand what the key priorities are given a situation, what does the Stakeholder of the project champion value the most. Is it time quality or Cost problems are going to occur, compromises will need to be made in Under these situations, what comes first, is it time, quality or cost? What comes Last say it with me time: quality or cost it’s never allowed to be, it depends or a Smirky little yes, and for the record, if the person leaving the project tries to Claim that all three are possible, while they’re a terrible person for a given Project deliverable or campaign strategy, there must always be a first priority in A last priority set without this confusion, indecision and ultimately Failure will rule, of course, the person paying the bill.
Will want all three, but they can’t have those the confident project manager, Knows this and helps the stakeholder to understand that you can have two, but not Three, this really manifests itself when it comes to problems and big barriers in The development of your campaign, things go wrong. The plan gets delayed things Need to be done, people need to sleep, life happens, so team members need to Understand before things go wrong, what your priority really is.
Any campaign With a price or cost is fixed before the campaigning starts as a disaster in the Making no matter how well you plan things are going to change when costs Are fixed before the scoping goals are determined you’re left with one of two Outcomes the campaign timing will be affected or the messaging, creative or Other elements will not be of the quality that you want in these Situations, low quality could mean less engagement, less reach and lower sales.
When the problems occur before a campaign, scope is even determined there. Is always a cost or penalty involved in this scenario, that cost could be a new Time constraint, spending money which wasn’t in your budget or the quality of The messaging, creative or the results of the campaign are just not going to live. Up to what your expectations were, time is the factor of speed when something Needs to be done by a certain date.
We can always make things faster by Throwing more resources at the problem, but that costs money equally, we can do It for the given time at the given cost, but then the quality slips money and Resources are the bedrock of all business decisions and everything costs Something sometimes we have extra budget to spend other times. We don’t sometimes We have more resources, sometimes we don’t. Quality is often difficult to Measure what’s good quality, what’s poor quality, often quality is in The eye of the beholder the bottom line for me regarding quality is fitness for Purpose, for example, is a cheap cup of coffee quality.
Well, if our need is to Get a quick buzz to help get us through the afternoon laws, then the terrible Caffeine-Fueled cup of gel and a Styrofoam cup will probably do the trick. But if our goal is to impress our flannel-wearing hipster friends with Aroma and sourcing embody and acidity and texture and creaminess and other Characteristics which make up an amazing coffee experience, Well, then, we need a much higher level of specification to meet the definition.
Quality can be said to be a distinctive attribute or characteristic possessed by Something if that attribute is missing. Well then, we tend to say that the Quality is lacking in marketing, especially in creative fields. The Quality is extremely subjective and must be trusted to a brand advocate on the Team who will push for business decisions to always be made with the Protection of the brand image culture and other characteristics in mind.
I have A belief that when you find yourself saying no more often than you’re saying Yes, the decisions are on marketing advertising and branding well you’re. Probably on the correct path to doing it right, All these factors contribute to the scope of a campaign, the boundaries of Your overall digital strategy and the stated goals or outcomes time quality And cost what they don’t tell you is that you can have any two, not three two So this model is taught at many courses.
Its name sometimes changes the Dimensions on the triangle sometimes vary, but all the documentation Literature that I’ve seen all MIT look to say that the keys to making this work Is discipline, focus and consistency once a priority order for a project has been Set you cannot pick and choose which to you apply this priority throughout the Project process the methodology works best when used as a set of underlying Principles behind a campaign as a whole, the social media, marketing triangle or Triple constraint, tool is a useful framework for all marketers and business Leaders to use as part of the planning when it comes to campaign strategy and Problem solving with everyone involved, knowing that constraints and priorities, Before the problems happen, it can make problem-solving, faster and more aligned.
With the needs of the organization, and one last thing, if you think you can Ignore this and barrel ahead with what you’ve been doing in the past. Well guess: What too, will get chosen for you by the very nature of the process? You’re, better Off being in the driver’s seat, how many do you get to pick you get to pick two Okay, now I’ve got a quick favor to ask. I started my first blog on YouTube in 2007, this past December, I deleted that account.
Why well I want to test the Tactics and techniques that I use for clients on myself, you see each year for Several years now I delete my followers on Twitter and December and I start over I’ve been doing this because it forces me to stay relevant by having to rebuild My account every year this year I decided to add Youtube to the mix, so I deleted the previous YouTube account that I had for 12 years and I’m starting over from zero, so I have a favor to ask.
Please head Over and subscribe to my youtube blog and mention my blog to your nerdy Marketing friends on MySpace and on your CompuServe listservs Thanks again, I hope you learned a thing or two in this article and that you’ll Come back and visit me again:
Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.
I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.
I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.
I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.
Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.
Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.
This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.
Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.
It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.
You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.
Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.
Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.
Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.
These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.
These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.
This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.
For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.
The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.
It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.
They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.
Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.
You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.
Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.
Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.
Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.
It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.
The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.
For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.
You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.
You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.
You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.
Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.
Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.
But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.
You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.
You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.
We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.
What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.
The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.
S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.
Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.
To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.
I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you
You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.
So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.
Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.
I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.
It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.
Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.
It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.
I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.
You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.
I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.
I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.
Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.
I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.
That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.
But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.
I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.
For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.
Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.
I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.
I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.
Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.
So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.
So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.
I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.
Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.
I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.
Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.
Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.
Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.
I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you
No time, okay, guys and welcome back to the article so, like I said in the introduction in today’s article, I am basically go to give my two cents on business models, online business models and why I think that social, media, marketing or SMA or the social media Agency business model is the best to start in 2020.
Now, for those of you that do not know who, I am, my name is Josh. What angle George, I own, a social media marketing agency here in the Netherlands called brand paneer, which is currently doing six figures, and they also have my own coaching business, where I basically teach you guys on how to start your own social media business. Okay. Now, with that said, the reason why I started social media marketing about three four years ago was because Lisi required no startup capital, and that is also one of the main reasons why I’m such a big advocate of social media marketing, because all these other business models Affiliate marketing, CPA, dropship and what else have you got? Amazon FBA you’ve also got a bowl which is like the Dutch Amazon FBA, like all these.
Other business models require startup capital because you need to invest in either paid traffic or you need to invest in products. You need to do product test and you need to you know, ship those products to the Amazon warehouse with a boulder come warehouse. You know this there’s so much upfront investment required that it makes it extremely difficult for those without just starting out and want to in money online.
Without you know a prior investments, it makes it really difficult for you guys to actually start it, whereas with social media marketing. That is not the case. You can literally now go and knock on some business owners door and basically you know explain to them why they need to set up Facebook ads, and you know just ask for a monthly retainer fee now with that said, obviously, for those of you that have no, I they were social media marketing.
Is you guys are a bit confused right now? Basically, social media marketing is basically where you show business owners how to set up Facebook ads, and obviously you run them yourself as well. You set up the Facebook ads for a business owner and you help them get in more business. Okay, so for e-commerce stores, that means you’re going to get them more sales and, for you know any other business. You know you basically focus on getting them more leads and more clients.
So, for example, let’s say you have a gym as a client and it’s it’s a high-end gym. You know personal trainers and the saunas and stuff like that, and it’s a hundred euros a month to actually go to that gym. Okay, so a monthly subscription, it’s a hundred euros. That means that is 1200 euros a year and let’s say you can get this clients. This order, the owner of the gym, you can get them an extra ten members, a month which is easily doable with Facebook Ads.
If you don’t lead your ads to this gym. That means that you’re getting them 12 K a year every single month because you’re getting them 10 members a month, each member is 1200 a year. Ten members 12 K. You know. That is how easy you can get money for this business and if you ask for 1,000 a month for this, you know they are more than happy to do that because during Ulysses still 12 X and their return on investment, okay – and that is the way social Media marketing can help businesses, but also help you as a business owner as well, because you know you are in and money from providing a service that is also helping that business, so everyone wins basically, and that is why social media marketing is it’s such a great Business model, because, as soon as you set up all these advertisers etc, there’s no need to know physically be in a specific location, okay, its location independence.
So you can set all these ads from Thailand. You can set these ads up from the US. You can set these answer from Europe, it does not matter and it doesn’t matter the business owner either. Okay, these are care if you’re on the beaches of Thailand or you’re, stuck in your bedroom or in a little kiosk you’re setting up the ads. All they care about is the results okay. So if this is a results based service and you get paid a monthly fee for this, so you know it doesn’t matter if you are in the office or you’re on the beach.
As long as you’ve got a laptop and an internet connection, you can do this service okay, so that is another reason why social media marketing is great to start off with, because it allows that location, freedom and it’s it’s nowadays. Everything is moving towards like a remote type business or a remote site, tasks no type job, because people no longer want to be stuck in a specific place and with technology.
Nowadays it’s no longer needed. Okay, you don’t need to be stuck in an office stuck in a kiosk. You don’t need to physically be anywhere because if you have a meeting with someone, no you can just have a flyer Skype, but you can have a value. You can call a person up on whatsapp, no there’s no reason end long, it be in an office. Okay and more and more businesses are realizing this, and that is why you know these businesses won’t care.
If you are like says you’re on the Bahamas – or you know you’re in Bali, setting up these advertisements because all they care about is that bottom line? Are you bringing them in more business? Yes, is it with the investment thing new? Yes? Well then, they are more than happy to pay. You open some 1000 a month for this service. Okay, so, like I said, no upfront investments required its location independence and the fears reason why I highly recommend social media marketing is that you don’t necessarily need to have the skills okay.
Now I understand that might sound a bit weird, because I’ve just spoken about Facebook ads and you know how we can help businesses grow by leveraging Facebook ads but who’s to say that you are the person that needs to set up those ads. Okay, you are the business owner. You do not need to necessarily settle the ads if you do not want to. If you have the skills and you have the knowledge and you have the expertise and you know you want to keep all the money for yourself, then.
Obviously be my guess and set off the ads, but if you want to scale this business – and you know that there’s someone else out there that can do a better job than you and really it is in your right to actually give that job or give that Client to a contractor okay, so you are the business owner. You have a contractor where come below you or with you or alongside you that sets up the ads. You close the deal and you get someone else to do the ads for you.
Okay, I, like I said, there’s nothing wrong with that because you are the business owner, you own the agency, you do not necessarily to work in the agency, so you don’t need to necessarily work in the business. You can work on the business, so you can wear, hung, get any more clients and then you’ve got a contractor setting off the ads and doing the service for you, okay, but I said that is only if you want to if you actually enjoy doing the ads Or if you want to learn that skill or if you’re, just starting out – and you don’t want to outsource this because you actually need the money, then just do it yourself until you get off so the same point that you cannot, you can no longer take on More way, then, obviously you’re doing it to outsource and you can start building a team okay, so I hope you got some how’s this if you are interested installing your own social media agency, but you’ve got no idea how to get started.
I also have a free training which is linked in description box down below for those of you that are ready to take action and actually wants to start an agency alongside me and want to weigh together with me. I also have a coaching program again. It will linked it’s all linked in description box down below where I list, we take you by the hand and push your agency to the next level and also to that six-figure mark okay.
So I hope you got some out of this subscribe to the blog for more and I’ll, see you guys in the next article
My name is Sidney Bechet me and for an entire year I’m doing one YouTube article per day, so make sure that you are subscribed to this blog and also activate the notification. So you don’t miss any articles. Alright, so for an entire year, if you have any questions, you can ask ask me on Instagram. So basically, every Friday, I’m doing a pull on my story, and you can ask you know whatever questions that you have.
It can be on sales. It can be on negotiations, it can be on Facebook cards, just everything alright on LinkedIn, just ask me the question and I will make a article for you answering it. So the question of today is community management or paid media. So first, let’s define both of them. So community management, the role of a community manager, is, you know, as the name state, to manage the community.
So you, your job, is you know to take care of the image of a brand, so you need to interact with the community. You need you know to give information. You are just managing a community so giving as much information as possible interacting with the community. What else can you do? You know you can answer comments. You make sure that you know bad comments or handled also, so you answer them just to show that you know that the brand has have a voice, that the brand is caring about its community, so very important right.
On the other side, we have paid media so paid media. You know you use social media, so the platform’s you use Facebook, for example. You can use. Also, Google, you have Google Ads, you can use snapchat, you have snapchat ads, so you use those platforms and you put an ads on them. So you use, you know you use the placement and you will create and manage the ads of a client. Alright, the difference between those two services is that paid media is a monetary or o.
I service. So, basically, when, if a client is investing with you, he will make a return of investment. So the thing with paid media is that you will make a return of our investment for your client. Compared to you know, content management, community management – you won’t make any you know visible return of investment. Of course it’s important, but you are not making return of investment and that’s my biggest point.
That’s why I love so much paid media, because my clients can see directly the value. On the contrary, if you take community management content management which are non-monetary services, your clients can’t see can see the returns for the simple reason that community management and content management is the social return of investment. It’s not a monetary return of our investment, and you need to explain that to your claim that you know, community management is important that it’s a long term work all right that you will see the result after you know, I mean that you will see a visible Result after six months one year and that it’s just important for the image of the brand right now, if you run a digital agency, I recommend you to always have to always propose you know a monetary return of investment and not a social return of investment.
You can do both right, you can have an agency that is doing paid media and also that is you know, can offer a content, management or community management, but I would say to always focus on a paid service right, so on paid media, because the thing is That we’ve paid media you’re really very, very extremely important to a company all right, because you’re bringing money, you’re, bringing new flow of leads new clients, new traffic and the company, love that and they won’t get rid of you.
Whether. But the thing is that if you are only doing content management or community management for a company, if the company is going, you know nuts, if it’s not going so well or if, let’s say there is a recession or the economy is not so good, you will Be in trouble, so I would say to always: you know, diversify between paid media and also you know those social return of investment. If you want to do them thing is you can do only paid media? Alright, you can focus on this and that works very well or you can also focus on community management and content management.
But if you are doing this, I would recommend you to have or to explain it really well to your clients that they will see the result. After six months, alright, but that’s why again I love so much paid media because you are bringing a real difference to the lives of people and to you know to a company you’re, changing a company by increasing its profit, its revenue. So yeah guys. That’s that’s my view on those two types of services.
I hope that you liked this article again, if you have any questions, make sure that you’re subscribed to this blog. Make sure that you follow me on Instagram and if you want to start and run your own digital marketing agency, I’ve done a one-hour free training and you can find the link in the description. So take care guys, and I will see you in another article. You
Hey guys, I hope that you are doing well. My name is Salim Shamy and for one year I’m doing one YouTube article per day related to SM MA sales negotiations. Just everything related to business – and you know articles that will help you start and grow your social media marketing agency, six figures in 2020. So I hope that you are doing well that you are having an amazing week guys and today I wanted to talk to you about the apps that they use and that I recommend to get your agency to six figures.
So there is no particular order, but it’s just apps that I have in mind and that I love and that I’m using every single day so before to get started guys. Make sure that you get this article a big thumbs up, make sure that you’re subscribed to this blog and whenever you have a question you can follow me on Instagram. Ask me your question there and I will make a article for you answering your questions.
So the first app that I recommend is fully led funeral ilex for the lytics, and I love this app honestly like before, to get a client like before to run a project for clan before to run ads. I’r always with my team doing a funnel if it’s econ, if it’s legion, if it’s you know, cultures or an online course, you need a funnel like what will be. What will be the road from you know, consideration to purchase.
You need to know that and federal ethics is just amazing and it allows me and my team to be on the same page to know which campaigns we will build, which are the metrics just everything alright. So I love these apps and I really recommend you to get it. Basically, you have a felon in mind alright and you just plot it on this app. So now all your team can go on, it can see the matrix and it makes everybody go on the same page and you can even sell your clients this.
You know it can be a marketing blueprint. It can be a strategy that you sell to your grind and honestly, if you’re good at selling, you can price it for 1k 2k, depending on which brand you are talking to. So I really like this app and I really recommend you that when you get a client like before to run any any ads like have the funnel plot and know what you are doing – and you know have a naming convention just have everything on paper so that Before to do something, you have a GPS, you know where you are going, why you are doing something, and I really recommend you this app too to get started like you know, you get started running ads for your clients, then I recommend you Squarespace.
So Squarespace is an amazing app, especially for you know, lead generation. So when you’re building a funnel, you can get also click phone. Also, I’ve tried both and I recommend my clients Squarespace, because it’s like half the price of tick funnel per month and you can basically do the same thing, but with click funnels, it’s really it’s a little bit. You know everybody is on click funnel. So in Squarespace, the design or, in my opinion, better better than click funnels like I prefer the design on you know on Squarespace than on click funnels, and I recommend you this app because it makes you stand out directly got the website the funnel that you can Build for Legion clients is so much better than with click funnels.
In my opinion, I know that quick funnel is number one, but this is a great alternative and also it will. You know for your client its how the price all right. I know that 100 or 50 dollars per month. It’s the same thing right approximatively, but I just love the design. I think that it converts better and there is not in. I think that there is not so much integrations as click funnels or so many you know, features, but you can do like you know from what I’ve tried you can do absolutely the same as click on also.
I recommend you Squarespace, then another app is simple invoice and or paid funnels. Alright, I’ve tried both personal is a little bit. You know it’s costing more than simple invoices, but with simple invoices you can do absolutely the same as a funnel, so I will recommend you guys to if you’re starting to get simple invoices so that you can do you know subscription I’ve done a article on it On my blog, and so that you can get paid directly and basically simple invoice will allow you to autofill your clients and also to to get paid automatically so Auto billing and Auto invoicing, and trust me for $ 10 per month like this will be really saving Your life, because you won’t have to be invoicing your client every single month.
Everything will be just automatic and trust me. It saves a lot of struggle. All of this integrated to stripe all right for payment, just go with stripe. This is secure. This is don’t go with PayPal all right. I had a very bad experience with PayPal where they just block your money. Basically – and this is a struggle, especially if you are taking, if you are in boarding high ticket clients, I would just tell you to go out like don’t use PayPal.
You stripe it’s perfect to put seven days for you to get your money, but you will get it for sure all right, four contracts. I recommend you DocuSign. This is a classic all right! Docusign! You can go on it. You know, put your template, have your send! It talk to your client, your client. Have everything fooled. He just click one button he put his name, so you know last name, he click one button and boom it’s signed.
Then you sign and you’ll have your contracts. You know sign and ready, and then you just have to send in invoice with simple invoice and boom. You can store the project so for the contract again DocuSign. This is great. This is a great tool. Alright DocuSign is a great tool, so I highly recommend you for your contract to get the cosine and always have a contract. Alright, this is not legal advice.
By the way. Just you know, if you need legal advice, you can go on Legal Zoom. I think it’s called like this. There are just so much website at the moment if you need an accountant, if you need you know a lawyer, you can just get one on a website and it’s not costing a lot right if you’ve gone Legal Zoom. This is not costing a lot, then another tool that I recommend is up spots. So all of you guys reading this, if you are an SME owner, you need a CRM.
Alright, you need a CRM to know when you will follow up which deals is on which stage you know. If you, if one is on a contract, if one it’s just a lead, if one you have an appointment, you need to have a CRM and the serum will help you so much trust me. So web spot is free. I just recommend your app spot. Alright! No! I know there is a there are a lot. I’ve tried a lot, a lot that are cool but app spot is just this all-in-one solution that I love, so I just recommend app spot all right and finally, this seven lead finder to find your leads.
This is a little bit more expensive than simple invoice. You know it’s costing like thirty euros per month. I believe, but really great tool, alright and – and you will be able with this 7 is finder – will be able to find all the leads that you need for any industry. So trust me, it’s it’s saving life like you will find more leads, you’ll, find more opportunities, and when you are combining this with app spot, when you are putting the opportunities that you find on this 7 did finder to your CRM to your app spot.
Life is becoming easier, alright guys, so I hope that you enjoyed this article. Those are the tools that I believe you need to grow an agency to six figures. You don’t need more tool than this. I really really believe that you don’t need more than this to to scale to six figures. This is the absolute minimum, in my opinion, so guys this will cost you like $ 100 per month. This is the cost of your agency, and you can make six figures for one hundred dollars cause.
This is why SME is the best business model to start in my opinion. So I hope that you enjoyed this article guys, if, yes make sure that you give it a thumbs up, make sure that you’re subscribed to this blog and also, if you want to start and grow your own social media marketing agency. I’ve done a one-hour free training covering everything all right: sales, niche Facebook, Ads team building. Just you know everything that you need to start and grow an agency to six figures and for the tools that I’ve put there.
In this article, I will put affiliate link in the description so that, if you want discount, you just click on the link and you get the tool alright. So I hope that you enjoy this article guys, and I will see you tomorrow, you
What’s going on, guys are welcome back to a new article. So for those who have follow me on Instagram, I had just put off a basically a Lowe’s question posts on the instrument or saying you know what is your biggest struggle with your social media marketing or you know basically permitting you from Starr an SME and someone? Basically said that they did not know which niche to choose from when starting out – and this is Leslie a guy who has no agency, he is considered a star.
You know he’s he’s done a bit of research, but do one thing that’s holding them back from starting agencies, because you can’t pick a niche and I was like how can something as miniscule, ostap prevent you from going after your goals and trying to reach your goals For obviously you know when starting out it can be quite thorne, so you know you’ve got so many industries to choose from so many niches, so many different types of clients and you’ve also got so many diff types of articles online.
This is going to be one of them. You know basically preaching which niche is the best to choose from when starting out and then you’ve got people on LinkedIn saying that they, you know, you need to focus on real estate. You’ve got some of the bigger agencies. If you will as saying that, you need focus on info products – and you know this is everyone’s basically got their own opinion on it, but no one’s actually saying no, no one’s, basically giving up a nuanced answer to it.
You know to what is actually the best agency or best Easi best nice to choose from, and in this article I trying to give you guys, like a sort of top three and explain my experience with niches and if you should actually niche down or not because Obviously, that is something I saw up for the base as well, and I have also stated my opinion on this a couple of times, but without ramadhan too much before I actually start this article.
If you are not already subscribed to this blog, please make sure you click on that subscribe button. Why? Because it really does help this blog grow and it does help me be able to reach a large audience which I can then provide value to. I’r also help out and help them live life on their own terms, provided that they follow everything that you know. I basically teach ok so now, with the shameless plug out of the way we can actually get started with the article so when starting out or when I start start with my social media agency, I did not have a niche at all.
I, let’s just reach out to everyone and everything. Why? Because I did not know which industry I could get results for. I didn’t know which ensure like working with. I did not know what type of clients I wanted, so I, let’s just reach out to everyone and everything, hoping that someone would say you know yeah fine, take me on as a client and then basically my thought. Pattern was okay, the first clients I get.
I’r just going to reach out to duplicates of back clients. So let’s say I let’s say my first client is a dentist from there. I’r just going to reach out to more dentists. You know if they see the same as Facebook ads. You know you get. Basically, you get like, let’s say, 10 purchases or 50 purchases, and then you want to look like audience of that. That list and that’s basically what my pattern or my thought pattern was in terms of getting started.
Get one clients see what nice that client is in and then find more clients in that same nice turns out that list. My face will probably might feel like six. Seven clients were all different industries, ranging from recruitment agencies to like entrepreneurial bars and network groups. To what else did we have a mind, cochin wig shop, a arts and crafts course? What else do we have? We had a fitness app, we had a other app.
What was it I was like here. Basically, I can a rubber version of Alibaba like this, like the most like all these different industries and niches, and what I came to realize was that there was not necessarily a specific niche that I like to work, for it was more a type of person that I was basically looking for you know. I was looking for someone who understood social media markt and had the patience to invest into both social media marketing and me as an agency and basically had a vision into where to go at the wind.
Necessarily, what a direct return investments they wanted, something for the long run, okay, so that is basically the type of patient I wanted to reach out to and weigh together with with that said, I also wanted someone that didn’t feel the need to micromanage me and basically Treated me with the respect I thought I deserve, rather than just treat me like a glorified freelancer. Obviously that is something that you do need to sort of.
You know in you can’t the month. That’s type of respect you do need to in overtime, and if you get the right results then you know you obviously will actually get the respect that you think you deserve. Now with that said, that is not what this article is about. That’s just a quick backstory. It’s made in terms of how I chose my face niche and I still think I don’t actually have an actual niche except I look for a type of patient and now so we are for a while.
I went from e-commerce, then I went to info products and now we’re actually getting a lot of really good results for lead generation, clients of like brick-and-mortar businesses. The reason why I went into that was Leslie because of the ease like how easy it is like. Let’s see minimal efforts, leisure because I know how to set up lead ads. I know how to optimize them. I know how the copy works. I know how to build up a funnel.
You know it doesn’t take me that long to do it anymore and I can help business by by setting it up. I can get results of business by setting it up and you know they are paying me good money to set it up. So it’s like a minimal effort, type of niche for me, lead generation and obviously I’m going to pull up on the screen. Now the amount of lead generation, type of clients and industries that are and like I said that I don’t necessarily pick one out.
If I do, let’s say I get four or five car dealerships or four or five dentists, or anything like that, then maybe I will consider tweaking my business toward stanshall to tailor on all of the the brandon online tours that bother them. That you know lead generation. Is for me it’s all the same as the same type of flow same type of funnel. All I do is switch up. The theme switch up the copy and the rest is history.
So, in terms of like what kind of industries or niches you should start out with it, basically you’ve got the two big main, like industries Avenue. You’ve got ecommerce, which is online sales, and then you’ve got lead generation which is basically getting needs. That back business then closes or tries to get in as a clients or customer. So when you look at ecommerce, there is a lot of different types of variations and strategies and tactics that come into play, which, when starting out might seem a bit daunting, intimidating or just difficult to pull off.
So when you are starting out, I think personally, that rehab not real estate lead generation is probably the easiest way to go. Okay, so again as a beginner, I think that lead generation should probably be the first type of initial industry. If you will to reach out to then, when you get a bit of experience, you can look into e-commerce or online web shops. These are a little bit more difficult to get results for if you do not know what you’re doing again, you know as soon as you’re experts at any type of Inchon ish.
It’s easy. Okay, boys, I’m just looking at it from a beginner’s perspective. So when you’re just on out it can feel a bit difficult econ is it can seem a bit intimidating at first but, like I said once you have that experience with Facebook ads. You know the business manager inside and out you’ve gotten guidance, you’re open. You learn, then, yet you can look into e-commerce. Why? Because the return on investment core potentially be much much bigger with a let’s say, a let’s say runner.
As for a restaurant, you know, there’s not a big profit margin for restaurants, so there’s not more to room for you to scale and it’s difficult to actually get higher retainers, whereas with info products or with e-commerce. You know if you’re helping them scale and you’re getting you’re consistently getting them a robust of let’s say three, four or maybe even five, then you know it’s you you can.
Let you scale a webshop to the moon, and your retainer can then increase because of that result. Okay, so because the this much more room and reach with e-commerce and web shops, there’s much more there’s a bigger, a bigger possibility of you been able to ask for a higher retainer or you can ask for a percentage of the return on adspend or the return On investment? Okay, so you can say, for example: okay: we have a retainer of a thousand a month, but we also require 10 % of our board just over 10k.
So you know you basically get an additional one thousand if they spend ten thousand. No your pounds or dollars within the ads. Okay. Obviously you can only do this once it’s actually profitable and they’re getting a good result, etcetera. You can start asking for stuff like this or if you know it’s a gigantic webshop that want to scale you can. You know suggest this as a sort of you know, part of your retainer to say: okay, listen.
I won’t go for the 5k retainer. I only ask for a 1k retainer, but I do ask for a percentage of the return on adspend now, if you are a good media buyer, you know what you’re doing then that can actually more possible for you in the long run. Okay, so I suggest starting out with lead generation, then, once you get the experience and you know what you’re doing look into e-commerce okay now in terms of lead generation, the what type of industries within that sort of you know, part of Facebook ads or SMA.
If you will is easy to get results for, like I said, I’ve just literally put the entire list down of different industries that you can reach out to and you’ll. If you get results or Facebook ads by doing lead generation, and it’s basically up to you to decide which type of clients which type of business and which type of Industry you are passionate about? Okay, if you know a lot about cars and you’re passionate about cars and maybe even wait for the car dealership – then pick a car dealership.
You know you know the lingo, you know the language, you know how to speak to those owners, then just pick that, because there’s no despite everyone says like there’s a specific right, there’s no secret to what industry is the best or what and you know what clients Is the best you just need to pick one that you are passionate about and that you are knowledgeable about? If you know a lot about fitness – and you you know, love speaking with people about fitness, then you know hyssop personal trainers, hey stop gyms and asking to do.
Ask them if you can do lead generation for them. If you’re passionate about other know, dentists, you know a passion about teeth, then you reach out to dentist, and the list goes on. Okay, so rather than think about which industry is the best think about yourself. Think about what industry would you like to wear with and, like I said in terms of which parts of SMA is easier lead generation when starting out is easier to get started with once you know everything, then you can look into e-commerce because ecommerce has a highest Ceiling, if you will so you can actually get better results for e-commerce, and you know you can actually scale your agency with and along with those web shops.
So, like I said you can ask for percentage off the back end rather than just asking for a front end one-time fee every single month and read what you usually do with lead generation. Okay, so that is all I’ve got for today, guys, I hope you’ve got some out this. If you are wanting to get started with social media marketing – and you basically want my help and you know let you get in helping you get that first clients helping you get open one and help you scale your agency, then I do offer coaching.
It will be linked in the skosh box down below what you get for the coaching. It’s a monthly subscription, it’s literally buttons. If you compare it to the money, you actually get from getting your face, clients and what you get is personal access to me by a whatsapp. You get personal access to like the whatsapp mastermind group. You get access to the live. Coaching calls every single week and you also get access to my lifestyle, design mastery course and all that I’ve said for a small monthly subscription.
So I said I hope you enjoyed this article, like the article if you did and subscribe to the blog. If you want to see more content like this, thanks again for reading and I’ll, see you guys in the next article
I own a social media marketing agency and I also have my own personal brands on Instagram and YouTube where I, basically, you know, document the journey of building up that agency to seven figures, and I also show you guys. You know how to start your own social media marketing agency, breakout at 9:00 to 5:00 and basically live a laptop lifestyle, live a life of freedom and live life on your own terms – and I just got this question from Sam and he was basically struggling with creating Engaging content mainly for his ad, so not necessarily content, for you know Facebook and social media etc, but mainly for the ads.
So what he basically asked me know what kind of tools could he use to increase the engagements and the click-through rate? Etcetera is ads in the previous article. I already showed you guys a few examples of interrupts, which basically means you get people to stop from mindlessly scrolling on the phones or on Instagram or Facebook, and get them to actually look at your ad properly and by using the pan interrupt features.
You can basically get people to stop in their tracks and you know increase the click-through rates because people click on your ads, try and figure out. You know what is actually going on. So if you have a chapter that article make sure you do, I highly recommend you read it and in this article I’m basically going to rant about tools, and you know just give you a few little tips and tricks on how to basically increase that engagement rates.
On your ads, so first things first in terms of how to create the ads. You know a lot of people think that they need Photoshop Lightroom and they need to have mad editing, skills stuff like that guys lately, for I I can you know I always work with Photoshop. I do also always way with Lightroom, but 99 % of the time unless I’m crane and is from story article ads, I just use, come back, let’s be for everything.
Why? Because it’s so so easy to use everything I can do in Photoshop. I can make sure to in camera as well. It’s it’s just great to work with so camera comm free websites. For those of you that I’ve already got a lot of experience with camera just bear with me. I will get into like fair the tools later on, and so basically you can create design. You’ve got all kind of examples here. Animated social media is a new feature.
I have actually not clicked on that. Just yet so you’ll see what happens and what. Basically, these are all like in the right format, so the example is going to YouTube thumbnail. It’s 1280 by 720 nowadays is actually 19 80 bytes 10 1920 by 1080. But you know I shouldn’t say here: they’ve all got the right dimensions and formats, so I click on a design. You’ve got all kinds of templates here on the left that you can choose from and also you know, you’ve got elements and stuff like that, but you can create yourself and then you can also upload your own images here.
So we click on elements. You’ve got a back set all the shapes. Where are the templates? There we go templates. So what is actually the rav go? Show ya the animations, I should say living a koala for life. This all changes up, so yeah canva is definitely a great tool to use. You can create really nice-looking advertisements with it, and so in terms of this images, for example, I should see the text is quite big and and one thing that a lot of people go wrong with when Crane ad.
So let me just quickly go onto one that isn’t a kind of animation. So how does it go back? Oh here we go back to home. Internets is a little bit slow today, guys. Apologies for that, and so let’s say we’re creating a Facebook post or a Facebook ads for that matter. To do to do the internet, slow, okay, I’m not going to spend too much time! Y’All, let’s go to the yard so on, because the text is big and okay.
So, let’s just say, hypothetically speaking guys my design click on download he votes or the choice. In what format you want it lets you do jpg, it’s nice and small, preparing your design. That’s fine, so basically we can now do is okay, it saves us title design. What we can all do is go to text overlay tool, which is a Facebook tool and make a BCC how much of the text I centers of the image and contains text.
If it’s more than twenty percent, so more than 20 percent of the image or the text is covered more than 20 percent of the image, then Facebook will limit the amount of reach that the text or the the image gets. Why just cause Facebook? This from wanting to spam so face will just once basically the the creative of the ads to be as much image as possible. So this is the text overlay tool. You click on upload, go to downloads and mobile record on title design.
There is okay and then just oh, I already click on upload. I should see image and text is low. Your ads reach might be slightly lower. You may reach fewer people because there’s too much text in the image Facebook Affairs add images with little or no text. Consider changing your image before placing your order, so I can see here so the text image. Okay, is your as well for normally what we just had is text image was low and obviously you know edit text.
If your ad is just completely text on the image, it will say image, text height and then Facebook might even just disapprove your ads. Okay, precise, there’s a little quick tool to use when creating the ads and then in terms of actually how to find images. In terms of the ads, another great way to find images is through Google, and no, not the Google images actually find the specific ads for your.
You know whatever it is you’re doing ads, for so say, for example, you have a cinema as a client. Let’s say you know it’s a cinema in London, so you can type in symbol on them. I have no idea what the cinemas are. Call them on the rich mix, no Odeon, I think that’s, I think, that’s indeed, okay, anyway, so, okay, so let’s just do audio. Might be easier, audio launch, I should say: Google comes up with all the different audience in London and I base what you can do is you can find images in Google of you know the different cinemas in lumen and you can use those for your ads.
So let’s say we click on Odeon Leicester Square. I can see here at the bottom. We’ve got images that people have taken and uploaded to Google and of the Odeon in Leicester Square. We can use these images for it’s not only few little things that you need to take into consideration with ads its ads with people always outperform as without people in you know, in terms of images like this. Obviously, you know if you’ve got graphics, it’s a little different, but images with people perform better.
With that said, images with people they you know from face in the camera, we’re better than people. You know images of just random people with the backs towards the camera and them images with a smile to the patient. Its person is smiling towards the camera. Those images are the best. That’s why I love the influencer images when they eat. No, that’s Italy. In whatever case, like that influence of the camera you know smile and in the cake at the same time, because images like that we’re best, which brings me to my next tip.
Let’s say you are working on some and that is relatively mainstream. You know yeah, let’s go with Starbucks, for example, go onto Instagram find influencers to have nice-looking images with you know with that make or brands you know on the on the image. Why? Because you know, there’s a reason why there are influencers who might have got a big following is because they take. You know, aesthetically, pleasing images as well.
Okay, so you can use those image. You know for your ads and you know if they didn’t want you to use the ads and you should not put on a scum in the first place. Yes, officially, you should ask for permission, but in my case I would rather ask for forgiveness rather than permission. You know just cause speed, trumps everything I’d rather move fast, get it done where apologize later, then you know, wait ages for permission when you’re equal to be making a profit with the ads for your clients.
Okay, so that is a quick little tip, so yeah make sure you have front facing people, people walking happy on images and then also use the pan interrupts from the previous article. So long story short the border to say who I’m the arrow. If you wan na know more about that, make sure to check out that previous article, but you know, add those two not often or not, all at once, but add no sprinkle. The pattern interrupts over your creatives and you know just read your click-through rates go up and then, in terms of in this case the cinema, wife, children cinema is because some has got a theater as a client.
So if there’s a cinema, but that’s my chain of thoughts and but you can also go with like long queues in front of the cinema and then you can also add like the circle around – that can also create a pattern. Interrupt at is relevance because long queue from the cinema means it’s busy, which means you know, social proof, etc. Okay, so those are basically like my tips and tricks in terms of the images.
I don’t really necessarily use tools. The text overlay tool is one bullying that guys, I mainly just use canva and then, in terms of the headlines, I always make sure that I add a pleasure and a pain. So, for example, in terms after the cinema, we can have something like how to read movies without, I don’t know screaming kids. In the background you know, and so like that’s what the pleasure is to read all movies paying about the screaming kids.
In the background, again put a bit more thought into it, that was just you know me off top of my head and then, if you want any type of inspiration for your headlines or just for your eyes and just go to the Facebook ad library – and that Is basically nowadays because the gdpr and mark constantly in the news Mark Zuckerberg Facebook now have to add lively way and see what other people are know, what all there and ads are being borne by other people, so we can type in odeon.
No idea of all you guys actually got ads, and this is usually you looking now. Let’s say: you’re come look, don’t you just love the Internet’s wince like it is a face with a problem. I know, but slow internet just grinds my gears. It’s settle! Okay. So this movement, let’s say spaces, there’s two ways to get to the Facebook ads library. The first way is obvious: go to facebook.Com, slash a slash. Sorry, another way is by going on to Facebook itself and then going through the page.
So this is the page audience cinemas when you can go on to the right hand, side page from Sam’s. Be transparency. Like you see, this page is currently run ads, so you go to the ads library and bitch. That’s the same place. You’ll end up. If you’ve done it through here, so I see what they’re doing there are no ads that match your search criteria. That is correct because we are filtering in the Netherlands and we basically want to see all the countries they are learning.
So we change the URL string from NL to a ll which stands for. Oh, so all the countries, let’s see what comes up okay, frozen, zoo article, remember on Facebook Instagram the audience in that way, we should be like all the other networks that connected the Facebook, not messily on Facebook itself and on the messenger Jumanji it looks like and Might be stories hundreds unsure, but you see a lot of articles and this is a good one.
Why? Because it’s got a pace and no front facing camera off your face: that’s Matt, Damon and but yeah. If you know it’s facing the camera and obviously a person stands out more than just this anyway and then a front facing camera as well. It’s a article so yeah, that’s quite a good ad. That’s a good ad pattern interrupt and sort of, because you know he’s doing some in his jacket and if your ad is like a small little sail around the school or you know on his jacket.
That would have been even better. But your dealer know, as I can use as inspiration – well the top loop over here. Obviously it is in line with their Brandon and but yeah. They look quite good. The bass bass, what you can use to find inspiration for your ads as well as your headlines. Okay terms of the headlines, they could use a lot of ways. This is calling or frozen funds book to see frozen. We given okay, that’s quite cool headline.
Don’t miss us at the conclusion to the Skywalker saga book your ticket now look. We could that could have. No, don’t a bit away. Emojis also work really well with your headlines, but yeah. That’s basically a guys. That is how you know you can create engaging, add some craters for your ads. The tools are combat text overlay to Facebook, ads library and then just use Google to find the images if your client doesn’t provide you with any type of contents.
Okay, so hope you got some how’s this and hope you enjoyed this article. If you did make sure to leave a thumbs up and comment down below what I’d like to see for my blog next subscribe to blog for more and I’ll, see you guys in the next one
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