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Online Marketing

How to Learn DIGITAL MARKETING for LESS THAN $100 [read THESE]

In this article, I’m going to be sharing with you, these six books that I think are most reached for any digital marketer or for anyone trying to get into the digital marking space, whether you’re, trying to build an agency, whether you already have one, whether you even Go into the freelancing way or really, whatever you’re doing in the digital marketing space, even if you’re doing copywriting, for example.

These are six books that I personally think are incredible, and these are six books that have had a really profound impact on my life and my skill set as well as my craft in the digital marketing space. Now, for those of you who don’t know me and are new to the blog first of all, welcome a bit about me. I’ve been in the space for around two years. I decided to go down the agency route, so I built my social media marketing agency and I scaled.

That agency passes six figures in nine months. Really my passion is building brands online and that’s really what my agency mode will see it. Does it hopes ecommerce brands? Go to a 7 and 8-figure online, but that’s a bit about myself. Now, let’s get right into the books before I do. I just want to give a little note on reading. I personally think that brilliance just one of those habits that if I don’t have in place in my life, everything just sorts of crumble, there’s it’s just funny how it happens.

But when I make we didn’t happen, everything just falls into place. All my personal development habits, even my wavelength of thoughts, are, is just much better. It’s just more calm, I’m able to think much more clearly and so to say that wind has had a profound effect on my life. It would be probably an understatement, but without further ado, let’s get right into it. Now. The first book that I personally recommend is growth hacker marketing by Ryan holiday.

This book will give you a little insight into how virality works and really Ryan holiday goes on to really explain what good hacking even means and the just insane power of online advertising that the fact that you can track everything and really just reveal some really cool Hacks that you can use to grow a business online so especially if you’re new to the space. I really recommend this book. It’s really just a great entry point into cool fact in an online advertising, and it makes it very clear why online advertising is just so much more powerful than billboards or magazines or just the traditional marketing mediums.

So we recommend this book, not the next books or classics. If you haven’t read them, obviously you know it’s an absolute must and I personally love this guy. His name is Russell Brunson and the book is calm secrets, and so I recommend that you pick up. First, Stockholm sequence, then the second one is expert secrets and the third book which self actually order. Just today, it’s actually traffic secrets and so ya.

Wan na see this list books are great. It talks to you about how to drive traffic to offerings. It talks to you about how to actually get people excited about something right: how to build a tribe online and how to get people to buy your products and not just buy a product but buy into a brand right. And so I really like the 360 approach that this book’s give you and honestly, if you’re, really confused about this digital marketing thing, you want to get started.

These two books are amazing right, I’m actually down below in the description. I will leave a link to this two books, so you can actually claim a free copy. All you have to do spaceship and honestly, it’s just an incredible book, and I personally really really recommend it. Russell Branson is, is a really really cool. Guy and honestly, I’ve got so much respect for word from what is built and really what what is doing for the digital marketing community so really like this books definitely must read now the next book, I would say it’s more for agency owners, and that is the Emf we visited okay, so this is a great book for agency owners and the reason why I say that is because this book is really what popularized the concept of working on the business instead of working in the business, and so this book, really, you know, gives You an insight into what it actually takes to work on the business and not in the business right how to actually think in systems how to remove yourself from the equation and how to actually duplicate yourself and not be enslaved to plants.

Okay, and so, though. It’s not for agencies specifically gives you a bunch of examples like, for example, bakery, etc, etc. It’s really a great book for entrepreneurs and, if you’re, not in the agency space, it’s still an amazing book. But if you build an agency, this book will give you an insight into what we don’t want to do everything ourselves and what we want to delegate certain tasks. Do we have that you know time location, freedom to an extent, but not only that but actually be able to scale our agency much faster.

So this is a pretty old book. But honestly, I it’s really just one of those books that have they’re they’re, very powerful, and it’s also a book that not many people know about. It says here that if only I sold 150,000 copies, which isn’t too great – and I guess I think this book sold like 300,000 copies just give me an idea, and this book is relatively new and so yeah. I wan na see an amazing book and I could not recommend it more and so yeah if you really struggling because you don’t have enough time, you feel like you are.

You know slaving away for your clients, maybe you’re doing a kind of like a freelancing game with article marketing. This book is certainly for you and I will really you know, teach you how to think in systems and how to build a scalable model. So that is that the next book is will go beyond advertising now, for those of you who don’t know who or goofy is here’s a picture of the guy unarguably, he is one of the best marketers and advertisers and agencies owners in the past decade or two, Even he has built one of the most successful agencies in the world named after him, okay, we and in this book – and we can sleep into the best advertising practices andrey, has a very data-centric approach and that this book is particularly good for learning.

How to write very good coffee, okay, so this book, if you are looking to write better coffee, if you’re, looking to just pick the brain of someone who’s built an incredibly successful agency like go giveaway. If I’m not mistaken the revenues around 300 million a year, which is quite a lot and so he’s built, an incredibly successful you can see – has worked with some of the biggest clients in the space, and yet this work I mean it, gives you even illustrations about The as that he is wrong and that he is very data-driven and that’s really one of things.

I’r really makes me passionate about the online marketing space and the fact that it can be so data-driven and okay.We. I definitely am one of the one of those advertisers that will teach you a ton, and so definitely I go ahead and pick this up, and the final book is scientific advertising by Claude Hopkins. You could say that Claude Hopkins is in the same class, as will Gilby they’re, both incredibly good advertisers and I’m pretty sure, they’re from the same era, and so these two books are not related to the remark.

The great thing with this books is that it will teach you a lot of marketing principles that are incredibly powerful. Okay, and the thing about that is that Diller marketing is not this new hacks or this new principles. It’s just marketing principles that have been around for a very long time. The only difference is just that the medium is different and also the fact that we can actually track much more, and so it will be much more data driven, and so that is why reading old-school books like these will teach you a ton about telemarketing, simply because You can transfer the marketing principles that have been around for the longest time and that the top marketers in the space have used, and you can put them in practice into digital marketing.

In fact, I would say that a lot of the more the old marketing principles work tremendously well in digital marketing, for example, long from coffee, for example, advertorials right. A lot of people in the digital marketing sphere think that, just because you’re running facebook, that people don’t want to read long term copy or they don’t want to see like a very raw organic picture. I will just tell you to ask yourself: what do people want to do when they jump on Facebook or they log into Instagram? They are there to check out their friends right, their pets, their grandparents, whatever it is, and to read stories.

So that is why long-term copy, which tells the story which addresses pain, points which trigger emotions and has a very opinion, call to action to an advertorial looking landing page, and that is why that performs so much better than something that really looks like an app right. Why? Because people have put up massive walls around anything that looks like an app right, and so whenever they see an ad, they will just you know, automatically scroll right past it because they’ve put up massive walls, so we need to penetrate those walls unintended and the way You do that is by writing long term copy by making an advertorial type ads, and these these books are amazing on on those topics, and so yeah highlight recommend these two books, and that is pretty much it for this article guys hope you guys enjoyed this article.

Every day, job thumbs up YouTube, just loves it when that thing turns blue, so I’d really appreciate it also leave them alone. Any comments, any questions you may have on this article also leave them below any book recommendations you may have for digital marketers. If I’ve missed a book for example, that you think is absolutely vital leave it down below in the comments, so others can benefit from that, and the final thing is: if you haven’t checked out my free private mentorship community on Facebook, the client closures, it’s an incredible Community full of like-minded people look into skelter agency and level up in life.

We are talking marketing on an advertising media, buying, copywriting outreach sales, ecommerce, etc, etc. And so, if you want to join that, go ahead and check out the link in the description and, as always guys hope, everything’s gone well in your agency journey and I’ll speak to you in national peace.


 

Categories
Online Marketing

8 Essential Tools I Use Daily to Run my $250,000+ SMMA

You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.

So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.

Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.

I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.

It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.

Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.

It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.

I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.

You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.

I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.

I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.

Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.

I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.

That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.

But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.

I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.

For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.

Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.

I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.

I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.

Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.

So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.

So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.

I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.

Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.

I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.

Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.

Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.

Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.

I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you


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