Online Marketing

How to Learn DIGITAL MARKETING for LESS THAN $100 [read THESE]

In this article, I’m going to be sharing with you, these six books that I think are most reached for any digital marketer or for anyone trying to get into the digital marking space, whether you’re, trying to build an agency, whether you already have one, whether you even Go into the freelancing way or really, whatever you’re doing in the digital marketing space, even if you’re doing copywriting, for example.

These are six books that I personally think are incredible, and these are six books that have had a really profound impact on my life and my skill set as well as my craft in the digital marketing space. Now, for those of you who don’t know me and are new to the blog first of all, welcome a bit about me. I’ve been in the space for around two years. I decided to go down the agency route, so I built my social media marketing agency and I scaled.

That agency passes six figures in nine months. Really my passion is building brands online and that’s really what my agency mode will see it. Does it hopes ecommerce brands? Go to a 7 and 8-figure online, but that’s a bit about myself. Now, let’s get right into the books before I do. I just want to give a little note on reading. I personally think that brilliance just one of those habits that if I don’t have in place in my life, everything just sorts of crumble, there’s it’s just funny how it happens.

But when I make we didn’t happen, everything just falls into place. All my personal development habits, even my wavelength of thoughts, are, is just much better. It’s just more calm, I’m able to think much more clearly and so to say that wind has had a profound effect on my life. It would be probably an understatement, but without further ado, let’s get right into it. Now. The first book that I personally recommend is growth hacker marketing by Ryan holiday.

This book will give you a little insight into how virality works and really Ryan holiday goes on to really explain what good hacking even means and the just insane power of online advertising that the fact that you can track everything and really just reveal some really cool Hacks that you can use to grow a business online so especially if you’re new to the space. I really recommend this book. It’s really just a great entry point into cool fact in an online advertising, and it makes it very clear why online advertising is just so much more powerful than billboards or magazines or just the traditional marketing mediums.

So we recommend this book, not the next books or classics. If you haven’t read them, obviously you know it’s an absolute must and I personally love this guy. His name is Russell Brunson and the book is calm secrets, and so I recommend that you pick up. First, Stockholm sequence, then the second one is expert secrets and the third book which self actually order. Just today, it’s actually traffic secrets and so ya.

Wan na see this list books are great. It talks to you about how to drive traffic to offerings. It talks to you about how to actually get people excited about something right: how to build a tribe online and how to get people to buy your products and not just buy a product but buy into a brand right. And so I really like the 360 approach that this book’s give you and honestly, if you’re, really confused about this digital marketing thing, you want to get started.

These two books are amazing right, I’m actually down below in the description. I will leave a link to this two books, so you can actually claim a free copy. All you have to do spaceship and honestly, it’s just an incredible book, and I personally really really recommend it. Russell Branson is, is a really really cool. Guy and honestly, I’ve got so much respect for word from what is built and really what what is doing for the digital marketing community so really like this books definitely must read now the next book, I would say it’s more for agency owners, and that is the Emf we visited okay, so this is a great book for agency owners and the reason why I say that is because this book is really what popularized the concept of working on the business instead of working in the business, and so this book, really, you know, gives You an insight into what it actually takes to work on the business and not in the business right how to actually think in systems how to remove yourself from the equation and how to actually duplicate yourself and not be enslaved to plants.

Okay, and so, though. It’s not for agencies specifically gives you a bunch of examples like, for example, bakery, etc, etc. It’s really a great book for entrepreneurs and, if you’re, not in the agency space, it’s still an amazing book. But if you build an agency, this book will give you an insight into what we don’t want to do everything ourselves and what we want to delegate certain tasks. Do we have that you know time location, freedom to an extent, but not only that but actually be able to scale our agency much faster.

So this is a pretty old book. But honestly, I it’s really just one of those books that have they’re they’re, very powerful, and it’s also a book that not many people know about. It says here that if only I sold 150,000 copies, which isn’t too great – and I guess I think this book sold like 300,000 copies just give me an idea, and this book is relatively new and so yeah. I wan na see an amazing book and I could not recommend it more and so yeah if you really struggling because you don’t have enough time, you feel like you are.

You know slaving away for your clients, maybe you’re doing a kind of like a freelancing game with article marketing. This book is certainly for you and I will really you know, teach you how to think in systems and how to build a scalable model. So that is that the next book is will go beyond advertising now, for those of you who don’t know who or goofy is here’s a picture of the guy unarguably, he is one of the best marketers and advertisers and agencies owners in the past decade or two, Even he has built one of the most successful agencies in the world named after him, okay, we and in this book – and we can sleep into the best advertising practices andrey, has a very data-centric approach and that this book is particularly good for learning.

How to write very good coffee, okay, so this book, if you are looking to write better coffee, if you’re, looking to just pick the brain of someone who’s built an incredibly successful agency like go giveaway. If I’m not mistaken the revenues around 300 million a year, which is quite a lot and so he’s built, an incredibly successful you can see – has worked with some of the biggest clients in the space, and yet this work I mean it, gives you even illustrations about The as that he is wrong and that he is very data-driven and that’s really one of things.

I’r really makes me passionate about the online marketing space and the fact that it can be so data-driven and okay.We. I definitely am one of the one of those advertisers that will teach you a ton, and so definitely I go ahead and pick this up, and the final book is scientific advertising by Claude Hopkins. You could say that Claude Hopkins is in the same class, as will Gilby they’re, both incredibly good advertisers and I’m pretty sure, they’re from the same era, and so these two books are not related to the remark.

The great thing with this books is that it will teach you a lot of marketing principles that are incredibly powerful. Okay, and the thing about that is that Diller marketing is not this new hacks or this new principles. It’s just marketing principles that have been around for a very long time. The only difference is just that the medium is different and also the fact that we can actually track much more, and so it will be much more data driven, and so that is why reading old-school books like these will teach you a ton about telemarketing, simply because You can transfer the marketing principles that have been around for the longest time and that the top marketers in the space have used, and you can put them in practice into digital marketing.

In fact, I would say that a lot of the more the old marketing principles work tremendously well in digital marketing, for example, long from coffee, for example, advertorials right. A lot of people in the digital marketing sphere think that, just because you’re running facebook, that people don’t want to read long term copy or they don’t want to see like a very raw organic picture. I will just tell you to ask yourself: what do people want to do when they jump on Facebook or they log into Instagram? They are there to check out their friends right, their pets, their grandparents, whatever it is, and to read stories.

So that is why long-term copy, which tells the story which addresses pain, points which trigger emotions and has a very opinion, call to action to an advertorial looking landing page, and that is why that performs so much better than something that really looks like an app right. Why? Because people have put up massive walls around anything that looks like an app right, and so whenever they see an ad, they will just you know, automatically scroll right past it because they’ve put up massive walls, so we need to penetrate those walls unintended and the way You do that is by writing long term copy by making an advertorial type ads, and these these books are amazing on on those topics, and so yeah highlight recommend these two books, and that is pretty much it for this article guys hope you guys enjoyed this article.

Every day, job thumbs up YouTube, just loves it when that thing turns blue, so I’d really appreciate it also leave them alone. Any comments, any questions you may have on this article also leave them below any book recommendations you may have for digital marketers. If I’ve missed a book for example, that you think is absolutely vital leave it down below in the comments, so others can benefit from that, and the final thing is: if you haven’t checked out my free private mentorship community on Facebook, the client closures, it’s an incredible Community full of like-minded people look into skelter agency and level up in life.

We are talking marketing on an advertising media, buying, copywriting outreach sales, ecommerce, etc, etc. And so, if you want to join that, go ahead and check out the link in the description and, as always guys hope, everything’s gone well in your agency journey and I’ll speak to you in national peace.


Online Marketing

Reviewing my older SMMA s | How To Get Social Media Marketing Clients

From Pablo from lifestyle design community, by the way guys for those of you that are not in the lifestyle design community just yet is it is a free private Facebook group which will be linked in the description box down below where you can basically surround yourself with Like-Minded people and there’s a bunch of free resources from me in there, as well as a free ebook, a free social media, marketing mini course.

You know, along with a few other little freebies and tips, tricks and etcetera. Everything is in that community. So it and say the check and that out, if you are serious about what’s starting with a social media marketing book like I said I got this request from Pablo, he mentioned, or he basically asked me, you know, is my content on YouTube. I show my all the content, is it still relevant? So you know, obviously, as you guys know, I push out a lot of content and I it’s getting to the point now where I think I’m up to five uploads a week.

Something like that, and I have been doing this for years. I literally since I think the end of 2017 was when I started to post on my first, my social media article. So you know I’ve been here for a while and obviously I have discussed almost every single topic related to social media marketing and then Pablo’s question was, you know, are the older articles still as relevant? You know, as the more newer articles is it with.

You know go back to all those articles. If you are, you know only now, just tuning in or discover and my blog, but I guys before we actually start this article. We have reached 5000 subscribers and which is amazing. You know I’m it’s it’s weird, because I remember as if it was yesterday when it just starts this blog out, I’ve still got screenshots when I’ve got like 300 subscribers. I’r checking my stats every single day.

I remember checking my social blade. That’s like list that one subscriber extra every single week so what a week – and that was a week I’m out – I think it’s like – maybe between 10 and 20, which is amazing to see the blog you’ll finally grow and they keep in Kabul it with a piece. So yeah thanks very much obviously for those that have subscribed for those that haven’t yet subscribed, and you know if you want to see more content like this, then make sure you do because, like I said, I am uploading almost five times a week now and trying To provide you guys with as much value as possible, but without running on too much.

What I’m going to do today is review one of my older articles not like anything like that: a value based article and basically give my comments on it and see if it’s still relevant in 2020. So without further ado, let’s hop into the computer and well basically check out. One of the articles know I’ll always know time. So here we are on my youtube blog. Let me see so what we will do is we will go to articles and we’ll sort by shall we sort by oldest or most popular? Let me see what is by oldest, exactly like almost like to fit like two years ago, like one of the fitness /, confident creative articles, what I’ll do because these are quite short, let’s see if I can review a long one, what I’ll do it I’ll do? Most popular and then see if we find an old article, Dana life they in life, by the way, guys for those that don’t know what this is.

It’s basically a plugin to make sure that you are as productive as can be, and so you switch on this. Basically, all of the articles will remove and then you can only use YouTube as like a CH function. So it’s really really really good for those of you that have trouble trusting or just get distracted easily by YouTube. So Dana life day-in-the-life high income skill. I can’t even know what this was about a year ago: how to get social media marketing clients in 2019, so fear that might be me, but that might be a good article because you know, obviously everything is about social media marketing on this blog, but because this Is a year ago we can check out and see if it’s still relevant as a true, and we can also check out the search ranking to see this anything cold on this article ranks quite well.

I shouldn’t see here it ranks fish, but I hope to get social media marketing, clients 2019, which is pretty cool, and yes, obviously always like your own articles, because if you don’t then no one else will ok. So let me just fullscreen this and then we’re there. We go, there’s the sound second else: the old intro. I miss that intro. Don’t reason why I switch this intro was because of copyrights, YouTube blog, any type of tips.

You want me to provide or any questions in money online that you’d like to see answered in my YouTube articles, and I got bombarded with questions on how to get clients to social media marketing and they know in specifically nowadays so 2019. You know: are there any new methods of outreach? Are there any new ways to get? It was quick so when they all blow this article January 7 longer than a year ago to do the cold calling and I’m not saying that cold, calling enterprise method of outreach or anything like that, there was a very old-school proven light of truth.

Getting your clients or reaching out to clients, but nowadays there are easier ways, especially we just thought now I don’t feel confident to do the cold call. There are easier ways to do an outreach and myself. I have never thought a cold port in my life, I’m probably not other day.I there. So you know this. It’s a good job. Fun fact in the Netherlands call corners even illegal. You can’t even do cold calls in the Netherlands, and I think they can’t actually complain.

If you do, you might get fined a lot of people. The try doing outreach with Facebook or, if you don’t do it in the right way. So today is how I should do it and do it an effective way. So the way we used to do it is by finding businesses online. No, they go to the Facebook page and then send them a message, a message you know through them. Through the facebook messenger feature on the business page, I mean never used to get a reply, so we used to be able to see that someone read it, but no one actually replied so what we actually do now.

Ok, first of all, because they’re just running on here trying to figure out what the methods about reaching I’m going to use for this start off with Facebook. You look I so honest. You come here, so we look Facebook page. Why did I not fullscreen that? That’s annoying, I mean sure how what type of ads are they bullying good? I remember that when we used to be able to see info on ads, Facebook no longer have that.

Obviously, you know any school to page transparency and this one I still have my own Facebook account as well. Unfortunately dies. That’s mal, bunsall can’t use that anymore. I remember when I discovered the Facebook fix help. I was absolutely wasn’t because it was such a quick way of basically finding out if people are running ads, so busy tracking data or knock a so. What I used to do was basically find their business on Facebook that is running ads if they, if they win to run as let’s be fair.

Even if the way I used to find the business see what to do and see if they got the Facebook pixel installed, and then I used to go on LinkedIn and find that business owner on LinkedIn and basically try and find out who that person is the Name and then add that guy on Facebook, I used to remember that we used to be a very effective way of doing it, and I think a lot of people do in our day. So, like people have to scroll with this method pause, not every business is registered on LinkedIn.

So it’s it’s good that wakes, but if it’s not you’re, basically wasted time doing a little bit of research where you could be sending. I was like an email blasts or anything like that page owner on Facebook. Before we do that number. The a.M. Club shout-out to everyone who was in the aim am close bitches. I hear basically before that the lifestyle design community that was the the Facebook group only when he accepts that friendship request.

We send a message to say you know: hey thank you for being on Facebook, and you know I checked out your business page between yeah shoot a few things I’d like to discuss with you. Is it okay? If I send you, I bet a screenshot portfolio and a case going to be anything like that. Okay, I think this might mind to me before I discovered, loom, I’m not one percent sure I was quite the end to the party in terms of a loom.

I think around this time I did discover, but what I do now, rather than sending a portfolio or a screenshot or anything like that, I just ask them you know: is it okay to send over a quick article with some ideas that I’ve got and then I Send a loom and some cure see when I still mentioned, I don’t know I sit down in one of my previous articles, like I think from yesterday, maybe and depend on what order I upload them in, but basically it’s what I do is I sell the meeting.

Rather than the service, so rather than promoting my service right away, I basically you know, ask them for a micro commitments, so the first one is obviously: is it okay to send over the article? The second one might be, you know, is it’ll. Do you want to hear more about this? Let’s hop on a call: okay, none of the things I’m still say. Yes, that is okay. If you pitch your service right away and you’re in for the call right away, they will just ignore you, because you haven’t built up that report just yet so again, a mistake that we made is islands in University.

I know that you shouldn’t pitch your service, but you should pitch a call. You know just ask him if it’s okay, if you can call them or is it okay to settable call, but what I’ve noticed if, with this method of outreach, that aiming for the call on the first point of contact doesn’t work either just ask them if it Is okay to provide volume if they say yeah, that’s good advice. I it’s weird actually reading.

Like my, I don’t read my own articles but because obviously I recorded myself, so I know what I’m going to say and after you’ve edited the article like for those of you that make their own articles you’ll know. You know, after you’ve edited the article that I there’s already be like five times, we’ve seen the same piece of content over and over again and as soon as you top loads, like I’m, basically sick of seeing that piece of content so to actually read it back.

But looking back like I said this is a year ago. This is this is still very relevant. It’s evergreen and, in my opinion, that’s that’s good advice to get started. You can have some okay call or if you like help with this, you know. Is it okay, ap is what meet you know anything like that? Okay. So that’s the first method of outreach, I’ve already sort of mentioned the second method, which is to make big, obviously, so what me do was to fire business online at me can help again.

We check, have you got the facebook pics are stored with that I don’t actually use LinkedIn like hardly ever anymore. I shouldn’t start using other than if it is, we add them on LinkedIn and send them a sort of the same message. Okay, so we asked them. You know strengthen your business. I’ve got a few ideas for you or quite a few things I’d like to boom by it. Is it by the message that you send on LinkedIn? If you do it, it can list use, be the same messages as you do on Facebook and email so yeah.

Basically, I have three-pronged attack: you’ll have email, Facebook and LinkedIn and there’s a small chance that they’ll ignore all three messages. You know if you’re going to reach out on every platform and obviously don’t do it too much, because you might seem a bit, you know desperate spot. You know if you basically have multiple touchpoints, there’s, obviously a smaller chance of them, ignoring you all together, okay, facebook Messenger when you contact with business owner, so I’m not the business.

The business owner and you’ve got anything weird again. We contact the business owner. Why the business owner? Because you don’t want to be dealing with cases of a case, so we use the content, marketing, managers or public relations or anything like that, and these people have not got the rights or the authority to you, know give you or take you on or for you To take them on as a client, basically, okay, they have nothing to do that.

They cannot say. Okay, you know you can take. What’s on the client, only the business owner or the decision maker actually do that so make sure you don’t feel cakey but make sure you can deal with the business owner. Okay, another method that is really effective on getting in contact with clients. If I send them Allu know that’s sick Lisi, I didn’t expect my so as you can see at January. Seventh, I already the scope of the loop method and yeah, like I said, loom, is such a powerful way of doing outreach and relax it a year ago I was really preaching the Lu method, so yeah, that’s definitely something that it’s way stood the test of time.

Obviously, cuz a year later, I’m still raving about Lu and, like I said you know, it’s just a really really effective way of getting your point across without seeming very salesy, because it’s just a small article, micro commitments. All you need to do is read the article. They can see that’s a personal piece of outreach and you know that you’re putting in the effort to reach out piously to them rather interesting.

I was a mass blast. It’s like we transmit with the file gets saved in the cloud and the link I think loom is it’s stays in the cloud forever. I think I’m more understand sure I think you can see your article and then a left bottom of the speed. They can also see your face, they can see huge sorghum and you can see you see your screen at the same time. So again you know you can show them. Okay, you know I’m on your Facebook page.

I’ve looked at the ads logo and I’ve got feedback on this this and this and this I would do it this this in this way, and is it okay? If I send you a case, will be on how this wake up. The last time I wake in a claim, or is it okay? If I send you our portfolio, that we filter with results that we’ve got previous clients? Isn’t? Okay, you know blah blah blah. Okay, so again, you’ll move your basic, send the same message, but in a article message, which makes it a bit more personal because they can see you are talking about their business rather than just no spend up.

Okay, you can also send a loon to face walking and send a loon through linking. We can also send a link through email, okay, so a lot of people ignore that’s what we do nowadays send them by email. Yes, analyze it article Lulu, you know by email, then you know, there’s a big chunk of them replying because they know it’s not fun. It’s not email blast wave since our last email. What we do now is we send out an email blast asking if they want to see the loom that we’ve recorded, which we haven’t actually recorded and then as soon as they reply saying, yes, send it over.

We record it so it’s like a sort of like fake or the strategy, but it works because you know you set up the blast. Let’s say you send the blast out: 200 businesses and 20 of them replied. Then you record the 20 looms and then in the loom of the ash, no budget, okay to send over this or so no, if you want to hop on a call, it cetera, but you know that way. It’s an easy way of you know it’s mass outreach, but it’s also personal as well.

For those that apply, they get a personal message back. You can get a notification if they’ve readed a loom, okay, so we’ve since I was, I think, was four looms yesterday and we’ve already got four looms. It’s like, as if that’s a lot like nowadays like I said we do mass outreach and like as soon as they reply like it would be like some days I was send out, like maybe twenty looms of 20 businesses reply, but I like the fact that I I basically was saying enough for looms as if it’s a lot, which is funny but yeah, like I said, there’s good advice and like the the message that you get when people view the loom is great as well because, like I said you can just immediately mail Against it, hey guys, so you just view my loom.

You know what you think of it, it’s just something that you might find interesting, yes or no anything for females. Payback, saying you know, patience, okay, so I was the for businesses. Three businesses already have readed our loop and now we’re just waiting for them to reply. It’s don’t apply the Muslim follow message. Saying hey. You know we saw like music and is it okay if we send over okay she’ll, do anything.

I just like a little quick. Follow with them and the last method that I highly recommend you guys use is freelance websites, like Oh quick card, like people Balcom, like freelance comm, know these people that post jobs on these fields, websites are actively secret your service. So you don’t need to convince enough. They need social media, more things you don’t need to community like they need Facebook ads, because they already know that and you’re already actively seeking Shore to do it.

You know for them on their behalf. So all you need to do is reply to that job post and convince them that you’re, the right person for the job – and you know you want you need to do here as well – is make sure that they realize that you are not a freelancer you’re, not Going to wait for peanuts, you’re, not a virtual assistant, you are a business owner. You own, an agency, you yeah, it’s still relevant.

All of this to be fair, we still use or break while we now we no longer apply for jobs on our way across Belgium. We’ve got virtual assistants that do that, but the method still stays the same and we still look on freelance websites like hope way, and I guess you know the Oh quick methods is – is no longer as powerful as effective as it once was, but still a very Very good way of getting a few little extra clients here and there, because it is low-hanging fruits.

These people are already actively looking for a social media markt. I, like I said one year ago. You know you don’t need to convince them that social media marketing is the way to go. They understand that because they look and just want to take over the social. All you need to do is convince them that you are the right person for the job. You are on their way on their level, and you know if they work with you, then they need to respect basically, okay, so you’re, not a virtual assistants, you’re not going to wait for them you’re going to work with them and get their results.

So if you know that – and you know how to ways that I you know to come across as a business owner and rather than a freelance of trying to wait for peanuts, no, you will get a very high conversion rate on okay, okay guys. So that is all I got for today. I hope you get on out of this. I hope this will make it easier for you to get clients if we also from anymore in 2090, in change of the script on water actually say, and you know what to say, insecure see what I’m going to promote.

Fear, oh yeah, because around this time I probably just released the course because that’ll cool to see like the old layouts. Obviously now it’s all updated and stuff and and there’s a lot more content there and a lot more tail of contents. World social media marketing, because at the time I remember the still, we still had affiliate marketing paste on branding of stuff, as as the main modules now was like basically part of a bonus section boy yeah.

It’s cool to see this and like this is everything that you get with the coaching nowadays as well. So for those of you that are interested in the coaching, you basically get me as a personal coach, where I basically take you on other clients and help. You start your own agency, but you also get basically the entire course to you know, look through as well, you know for the time start and you basically want to get.

You know continue on your own or on times where you know I might not. I might be busy or whatever you usually do – replied right away, but you know. Basically, this is an easy way of you go on flew all over the contents and then I’ll see you. You can ask me questions about that as well, so you basically got two things. You’ve got the entire course and you’ve got me as a coach. Yes, a look at all their affiliate content and dropship and stuff.

Why it’s even though, there’s so much content, so many different business models there there’s not a lot of content there. In my opinion, we’ve now got much more content and it’s much more tailored to a social media. Let me quickly tell there’s anything else. Was this sales, like said guys like this, is still very very relevant and it’s still like it’s good content, and even though this is a year ago today, if you were to read this in 2020, you know it’s still the exact same methods of outreach.

It’s still the loom article. It’s still the Facebook outreach the email outreach. So if you are just starting out in 2020, you know this article is still relevant to you and you can still use this to get started with social media marketing, but lack of already, you know, touch upon a few times in this article. If you are serious about getting started – and you want my help personally, you can also enroll in my coaching program and at the time of recording.

This is the 23rd of March. From April 1st, you can no longer get in the coaching program with a basically a payment plan or a subscription service. It is a one-time upfront fee and then you’re basica and year’s supply of coaching. You get all the course modules you get access to everything and obviously the lifestyle is a mastery group. But with that said, if you enroll now, you’ve still got the option of having a payment plan where you basically pay a small fee every single month for the entire year and get the exact same.

So if you want to get in on the payment plan, then now is the time to do that. If you’re reading this after April 1st, unfortunately you can only you know, pay upfront and black says you know, the value stays the same, and I can still very much help you get started with social media marketing and getting your face clients and scaling your business. So anyway, I’m going to wrap this article here, like I said guys, this article is still relevant in 2020, like this article, if you got some doubts, leave comment down below.

If you want me to review more of these older articles – and you know what you thought of it in general, subscribe to the blog for more come see you guys in the next article

A 2019 traffic generation tool >> Traffic Trapper 2.0


Online Marketing

8 Essential Tools I Use Daily to Run my $250,000+ SMMA

You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.

So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.

Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.

I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.

It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.

Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.

It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.

I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.

You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.

I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.

I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.

Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.

I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.

That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.

But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.

I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.

For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.

Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.

I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.

I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.

Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.

So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.

So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.

I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.

Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.

I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.

Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.

Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.

Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.

I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you

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