You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.
So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.
Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.
I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.
It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.
Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.
It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.
I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.
You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.
I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.
I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.
Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.
I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.
That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.
But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.
I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.
For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.
Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.
I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.
I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.
Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.
So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.
So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.
I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.
Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.
I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.
Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.
Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.
Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.
I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you
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