Categories
Online Marketing

Best SMMA Outreach Method in 2020 – Step by Step Training [beginner friendly]

Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.

I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.

I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.

I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.

Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.

Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.

This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.

Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.

It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.

You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.

Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.

Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.

Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.

These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.

These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.

This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.

For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.

The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.

It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.

They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.

Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.

You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.

Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.

Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.

Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.

It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.

The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.

For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.

You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.

You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.

You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.

Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.

Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.

But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.

You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.

You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.

We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.

What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.

The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.

S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.

Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.

To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.

I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

How to Start a Service Business

Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.

That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.

And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.

What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.

Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’r Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.

Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.

Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.

That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.

What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.

In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.

And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.

It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.

I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.

You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.

We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.

We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye


 

Categories
Online Marketing

Is SMMA Dead in 2020? – Should you start a Social Media Marketing Agency 2020? (the painful truth)

I’ve been getting quite a lot lately from SMA and agency owners, especially over on my tech-talk. By the way, if you guys are not following me, there go ahead and do that and I put out a ton of content there. But that is one question that I’ve been getting consistently and I’ve also been seen, and a lot of people asked that exact same question this article.

What I want to do is hop on my computer and actually go through the data with you and give you my personal opinion on the topic on whether estimate is dead in 2020 little info on me for those of you who are new to this blog, my Name is jaime, and I started my agency journey a year and half ago and managed to score my just the six figures, nine months into their journey. Now, what I’m doing is I’m teaching other agency and SME owners this sales and outreach part of building an agency landing more meetings, sign, more clients and scanning their agency.

So without further ado, let’s hop on my computer and dive into the data and see whether SMA is actually that in 2020, this articles going to be very, very juicy and the answers probably going to surprise you so you’re not going to want to miss it. Let’s get right into it, so here we are inside my computer and let’s get right into it, it’s SMA dead in 2020. I’m really going to be revealing everything inside this sideshow on them.

I’m normally going to be giving you the data, but I’m also going to be giving you complete advice that stems from my personal experience, as well as some examples, as well as some examples of current plan. Communication literally showing you some of the emails that I’ve had with the prospect I just to illustrate a point but yeah it’s going to be real real juicy and let’s get right into it that Sesame that in 2020, okay, so here, is really the common belief that A lot of people share in the space I’ve had a lot of people thinking about getting into us-made.

There are a lot of people thinking about build an agency or currently having and honestly this always happens when in the turn of the year – and this almost happens, what what is with you know, dropship and Shopify affiliate marketing. Your people really start to question whether you know there’s this gold rush, whether it still was black, bull or or as lucrative as it was last year, and so there’s always this this common misconception, this common myth, which is so many people are getting into as may, Is that even possible to get results now? Is it impossible to suck to have success, knowing the the massive saturation that there is in the market, and so let’s actually take a look at the data because you know the thing about me is I’m very analytical guy and I don’t just like to throw away Any sentence or any belief around I actually, you know like to dive right right into data and to really see whether it makes sense and to see whether what a lot of people were saying has good backing and good ground and that actually has grounds to kind Of have that bleep right so yeah I actually took a look at a you know basis, some very, very simple, Google Trends as a fact that a lot a lot more people searching for social media marketing agency – and you know you might think that Google Trends is – Is the very very simple thing, but it it’s actually a very great indication of you know, obviously, trends and and just a search volume on the the interest that there is for specific thing and so here with web searches.

We can see that you know there’s this. A massive, a growing trend when it comes to SME, the the funny thing is and I’ll explain my my prediction or on this, though the funny thing is: if we take a look at a youtube search, it’s actually down quite a bit, as we can see here In comparison to at 2017 2018, which is really one when ty Lopez really started, you know going brain were very very hard on on his social media marketing agency course.

We advertise in that a ton but yeah, as we can see here, with YouTube search, section, dropped off quite a bit, which is which is quite interesting graphs. What I also went ahead and did is that compared it to dropship images, which is my opinion, the closest financial vehicle competitor. If it, if you will and as we can see here, drop shipping, it’s tough to see because in my opinion, has made sort of mod is a much better financial vehicle than than drop shipping.

For a number of reasons which I’ll probably cover in in upcoming articles. But yeah I mean drop shipping, just knocks it out of the park when it comes to to growth in comparison to a sum a which you know there’s a bit of gold right here, but we can see that drop shipping is just massive mass growth over the Past you know four or five years listen. Why was interesting for me to see that YouTube search was a lot lower than web search is because the thing about web search is a it’s morphin.

Indication of what you’re looking for rights also counts for a lot of businesses that are looking for social media marketing agency. That might be searched in that turn, to see what agencies ranked when, when you, google search that, and so it’s not just an indication of the people that are getting into the space, but also it. You know there’s a very high probability that it’s also an indication of the people that are looking for a so from your marketing agency, and so that’s one things that I wanted to keep in mind.

And for me, and the the thing about this is not it’s not back with. You know data, but this just my personal opinion. I let me know what you guys think of this hypothesis, but when it comes to YouTube surgit and when it comes to YouTube, I feel, like a lot of people, go on YouTube to learn about a specific topic right. If you look if you’re looking for social media marketing agency or if you’re, looking for s and may or if you’re looking for a dropship in it’s, not because you’re looking for an agency to come in and run your advertising, it’s more because you you’re looking to Learn about a specific topic: there’s you know tons of tutorials on financial vehicles when it comes to.

You know YouTube right, and so, in my opinion, and at this, my personal hypothesis, when it comes to youtube search this – or these are people that are actually looking to get into it, to learn how to do it, whereas a web search is actually more of an Indication of the people that are looking for agencies on the web to come in and run throughout advertising, so keep that in mind. But what I want to do is you know to play very safe.

We can assume that yes, SMA is growing a lot, and you can see this with also the the number of of gurus that have come up in this space and and just you know doing a very quick, a youtube search. You see that a lot of a lot more people, including myself or putting out articles around the, are on the topic, and that’s that’s also a good indication of that fact. You know if you take a look at it at you know.

If you go four years back and you take a look at the Shopify, add drop swing, content that was on YouTube. It was very limited, whereas you know now, if you go on YouTube, you know everyone and their mother is is doing. You know articles on on drop shipping on Shopify. You know that whole niche right, so that’s also a good indication, but yeah please play save what I’m going to do some consume. That SMA is having an exponential growth like we can see in this graph, but what I want you guys to question is or the people getting into it, even the relevant at the relevant data, and this where I see a lot of people, you know they almost Get blinded by just looking at one side of the equation, which is not even the most relevant side of the equation.

But they just take a look at that that side of the equation. And then they just kind of assume that it’s too saturated right. But nor the only side of the equation: that’s where, when you that’s, when you guys to keep in mind, it’s actually a matter of operand map, and especially this especially true, you know in a b2b service right, there’s always a buyer there’s always a seller and the Other side of the equation, all the businesses that are in need and desperate for social media marketing, because nowadays, even more businesses are aware that digital marketing is the fastest most trackable, most tangible, most profitable way of going visit.

Only or more business aware that these are marketing is the way to go to grow a business. You know fast and profitably, but here’s a little stat on the number of new businesses opening up each year right. So, as we can see here over six hundred and twenty seven thousand new businesses open each year, so that’s that’s what a lot of businesses right! You have to keep in mind that I’m just throw some numbers around is for every twenty thousand people.

You know going into Western me and learning about us with familiar marking that start an agency which, to be honest, is it’s a huge number. The thing you know the reason why you think it’s a lot more people’s because it almost increase the secret chamber, a chamber effect where everything you’re, seeing on a consistent basis, it’s as some a because that’s that’s! We the only continue, consume right so II quiz this.

This chamber effect almost but yeah if, for 20,000, a for every 20,000 people that are getting into SMA each year, six hundred twenty seven thousand new businesses open up. Then you know you can kind of see how how that balance is out right, there’s still massive opportunity right. So that’s what that’s the the the person that we need to keep in mind on the other side of equation. The the client-side – and the second thing that I wanted to keep in mind, is that the growth of shop five – and this you know especially important if you go into the the e-commerce niche which is or which is also my niche.

So I just wan na you know, throw some numbers past you at to illustrate just the the incredible incredible growth of Shopify in in the past few years. So, from 2013 to 2006, 16 revenue from merchant services increased from 20 to 50 percent, which is quite a lot again, but from 2018 to 2019 the number of sulphite paying customers grew 55 percent from the previous year. That is an absolutely absurd.

Number of new businesses join me shortly. Okay, you know, there’s there’s very, very few businesses that are seeing this tremendous tremendous work. This illustrates just the number number of new e-commerce businesses opening up. I store every single year right and it doesn’t seem like that. Growth is slowing down anytime soon. So that’s the second thing this. The third thing is Shopify plus, so that’s kind of the rather higher at your service, 126 percent year-over-year average growth.

That is a huge, huge number yeah. That’s the third thing and the for thang financial report, total revenue and q1 of 2019 was three hundred and twenty point five million dollars. A fifty percent increase from 2018 q1 is a massive increase, there’s very, very few businesses that are seeing this type of growth online. So yeah, that’s the growth of Shopify, just to illustrate the huge growth that ecommerce that the e-commerce landscape, which is really the future, and it’s not even the futures, is already it’s the present it’s it’s over here, but it keeps on growing and there’s no sign of It slowing down data is clear, there’s more than enough to go wrong, but here’s really my opinion on the topic right.

You know, aside from the data without you know, without even looking at the data here. In my opinion, you shouldn’t even look at the data. Instead, focus on this just be better: okay, when the barrier to entry for financial vehicles load and people flock to it, this of gold rush. What this means is that many people think they’re going to hit the jackpot without putting in the work. This happens for every single financial vehicle you squeeze this.

This fight will affect where people start seeing, you know more people getting results, and so they think they can kind of duplicate that and so more people get into it, and so it just creates this viable fact that it gets bigger and bigger and and there’s eventually More and more people creating this gold rush moving right and this gold rush mentality – and you know this has happened with with drop shipping with Shopify and it’s going to happen with SMA, which is just behind drop shipping, but it just started.

I mean it will only get bigger okay, so the gold rush mentality hasn’t really caught into a semi while yet but in 2020. I think it’s going to be massive. There’s going to be a lot of people coming up with clear results. Online and people can see this and they’re going to flock to it like crazy and so that go rushing tide is created, and so all you have to do is outwork them up something better than them.

Even if it’s just a slight edge, I feel good. The numbers don’t matter and you might think well, that’s that’s just way too competitive like I’m not getting into business to you know, compete with with all the people. What you have to realize is you know, you’re going to go up against these people right, I’m consistently going up and I’ll be showing you some examples of this, but I’m going to sit on a daily basis.

I’m consistently going up against other agencies right there’s, especially if you’re going for the bigger clients, like the bigger clients, get approached by so many agencies. Just this week I signed you know I’m about to sign a contract with a client thanking me. I think it’s five months, and you know that it came down to the session between this, this other agency and my agency, and they want with us the screenshot off of this are right here on the screen.

This is not to brag okay. This is me, just you know, illustrating that there is, it is a competitive environment. Business is competitive, you have to you, know, you’re going to be going up against people and just have to be better than you know your your your system to have to be. You know more effective, more efficient, your your processes have to be tighter. Your your team has to be better and you just have to be.

You know the battery to win those big contracts and we have success. Okay, you know here’s the thing you can still have decent success. You can definitely get six figures without you know, being the best and just never one right, but once you know once you wanted to take things to the next level, one once you you’re really wanting to design those big lines, you’re going to have to be better Than probably what I would recommend is have this mentality right from the start, and it’s going to serve you so well, because you don’t have to look at the data you’re not looking sideways.

I have to see what other people are doing. You’re, just focusing on on you know, perfecting your service, perfecting your team perfecting their agency day in and day out, and then you know you’re going to bury the competition so yeah, that’s the first thing and and the second thing is the 80/20 principle. What this means is that most clients in their niche will gravitate towards the same handful of agencies.

This means that when you’re good doable, when you actually focus on the right things, okay being good, it’s not something that, should you know this hardened you or make you think? Well, I’m not! You know I’m not going to have successful as with SMA, when you’re good you’ll reap huge success, and that should really really excite you. If you’re willing to put in the work, if you’re willing to improve daily and get better daily, then you’re really going to reap huge success right because you know word-of-mouth referrals and and, as I said, the the 80/20 principle in place right.

It’s either all or nothing. Now that’s a bit of an extreme, I don’t you know, I don’t exactly mean nothing. I truly believe that, with with SMA, if you just keep working out, don’t necessarily if you just keep working at it, you know within nine months six months you can definitely learn land, one two three clients or four times right. But what I’m talking about is huge, huge success right, we’re talking about.

You know the six figures past past six figures: half a million in a year. You know even even taking the agency 2 million, which I haven’t done. I have known yet, but you can you can see this this, this pattern wicker and its really, because you know word mouth source kicking in referrals, tire store kicking in you get. You know more social proof and secrete. So again, this file fact, which I will recommend you guys read about in good to create, which is which is really a great book by Jim Collins, so yeah.

That is the second thing, and the third thing is many: existing reputable agencies, reputable agencies or very, very poor, okay, so shifting our attention from new businesses, that’s pretty needed social media marketing to businesses with low-performing agency. So, let’s just completely, you know this record and neglect the massive opportunity that there is with the business that are currently joining.

You know there are currently starting up and need social media marketing desperately. Let’s actually shift our attention to D, the business that are already there. Only out there and that may have it and that may even have agencies running their social media marketing. What I’ve come to realize is that many agencies, over the years over the past years have been able to get away with poor performance in the past and whatever my poor performance is just not be focusing on results not be focus on not being focused on on Robots be more focused on on having a swampy office with with a huge team of of people that are that, don’t really know what they’re doing on a consistent basis.

Yeah, that’s really what I mean by poor performance, the new type of performance driven results, oriented lean agencies that don’t need huge offices, then, and that that’s really the way I suggest you know people to run their agency. You know be very, very efficient and just focusing on results. That’s really the best way to run an agency, but I truly that this new tide of agencies would soon take over, and this also huge opportunity.

The Norden of people are talking about just about looking at the new businesses that are coming into the market that need social media marketing desperately. It’s also looking up. It’s also looking at the huge opportunity, other is by providing a better service than what a lot of agencies have been allowed to provide over the pad over the past few years. Okay, and so what I want to do now is. I want to illustrate this with my own experience.

Okay, if actually had the scenario I happen to us twice, and this very very reason I’ll show you in just a second there’s, the fourth of the time I’m recording this article, it’s the 17th of December, so yeah 13 days ago. This happened to me and I’m still in negotiations with this client. It’s it’s looking like it’s going to happen this week, then I’m going to be able to to close those those negotiations and have them come aboard and we keeping you guys updated on that, but very, very confident that that the this will finalize in in the upcoming Days what the head of this remark you didn’t had to say at the first time I contacted them.

This is a big company. It’s it’s a really big company. It’s a new kind of it’s a new sort of, although they they’ve been around for a they’ve been around for a number of years now, and then we have a very incredible product but yeah. This is what he had to say. You know in response to it my first outreach, I’m happy to have a call with you. Please note I actually spoke to Facebook yesterday regarding how to further optimize Facebook campaigns.

We have a dedicated Facebook expert that works without and we already have an agency. We also work with. Nonetheless, I would be stupid to refuse such a nice offer remind my first email was that was pretty banging but yeah thankee. He wanted to ask. Are you free from 4 to 6 p.M. Today or anytime tomorrow regards his name? Is a Oh. So yeah, then the conversation went on. We actually had the call I was a bit hesitant to.

I was a bit hesitant on the call and – and I think so was he and but it really turned out very, very well. I I was able to diagnose the you know the the biggest bottlenecks that they were. Having new, I painted a clearer picture that there were the one week in the don’t really weepin the the huge returns that they should be weeping from other Facebook ads, and you know that they could do much much better.

I painted that very very clear to them, and they did. I got this email. We actually had two calls prior to this and he you know he just emailed me. I just wanted to let you know we’re still on course to go with your plan records a you had a from working for this company. What I you know, the the reason why I’m showing you guys this is to illustrate just the huge potential of there is the huge presumably of there is by being better, but by being better than this other flashy agencies that that you know, have huge offices that Have incredible landing pages and that have an incredible you know quantum marketing team and that we have an incredible kind bases, one social proof.

At the end of day, we swore our King and that’s what the the client cares about the you know what the client cares about. Yes, social proof helps. Yes, you know having a clientele that can refer, you helps, but if you can just show them that you can get better better result on their agency and undo bear in mind. You know to this point at this point. Magnus II has a track record of incredible resources, so I can show them.

You know what we’re doing for for some we’re kinda. It’s it’s a great way to persuade them. You know by just showing them by straight up showing them results, but if you just if you can show them that your result, oriented team and that they that all you care about is results and you can get them with better results. This is a huge opportunity. I’m and what I would say is even better than had you know.

Looking at you know, looking over at the the companies or just sorting out on that, may not be able to pay you, those those huge retainers that you are and that I’m assuming you’re after so focus on being the best, and you won’t have to worry about The competition, but what I would say, if you really do if you we care about the competition, and you really want to you – know, keep in mind that that data that I that I showed you you know early on in this presentation, you can rest assured, there’s Still plenty of opportunity for newcomers, there’s there’s still plenty of opportunity in the SME space and there’s still plenty of opportunity to absolutely kill it with up SMA and really just you know, build the life of your of your design and and Jen.

We have an incredible thriving business, so yeah that is it for this presentation. Hope you guys enjoyed it. If you have any questions and inquiries leave them down below in the in the comment section, and I get them, I also if you enjoyed this article, go ahead and give it a like. It really helps out a ton with the algorithm hopes up push this blog to a lot more people and that get our message out there and also guys, if you have to subscribe to my blog, go ahead and do that now.

Of course, almost content coming out on SME sales outreach also building the team, also getting an amazing resource for clients, also building an incredible ecosystem building incredible systems. They’ll then outstanding posters. I really just a complete 360 approach to SMA, but with the focus on sales and now reduce, I see is the biggest roadblock, I’m the biggest bottleneck for budding agency owners and SMA owner.

So yeah. If you haven’t done so, go ahead and subscribe to my blog and also guys have a little announcement to make I’m going to be open up opening up a Facebook group, I’ve been getting quite a few questions on people. You know asking me how I go about. I will shall go about my sills and also how about your landing landing. Clients are not on a consistent daily basis and so we’re inside through seven decided to open up a Facebook group all about sales.

Outreach messaging cold calls anything that that is, sales and outreach related and also just be. You know, built in your agency and scale in your agency. I’m going to be extremely active on that group that we can have admins it’s going to be a very, very active community, and that’s really what I wanted to be I’ve seen. You know. I’m poor and I’ve seen a ton of other Facebook groups out there and you know they they’re, just you know boring no one actually engages.

I don’t wan na actually post anything. This completely different, there’s going to be consistent, valuable content on a daily basis and you’re not going to want to miss that and so yeah go ahead and join. The Facebook group actually left a link in the description yeah. That is it for today’s article hope. Everything is going well in your journey. I’ll speak to you in the next one: peace

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

So, What Is The #1 High Income Skill in 2019? Tiger Toledo #BrooklynSalesVillain

I just wanted to talk to you guys quickly about this new course that we are rolling out with the illustrious extraordinaire Donnie Bryant Donnie Bryant is a copywriting phenom Donnie Bryant has years of experience in copywriting, I’m just pissed off that I didn’t know about copywriting sooner. Wait take a few steps back to the answers.

Man you see. My skills is more of a one to one or one to like, maybe a small group to effectively sell and persuade people. Donnie Bryan’s course can reach many people. So it’s like a one-to-many for people that don’t know what copywriting is. Basically everything that you write down to convince a person to communicate a message to that’s copywriting. For instance, like I do YouTube articles, the tagline or the headline for the YouTube articles to try to attract the person to want to read my article, that’s copywriting, the description, that’s copywriting, maybe I have a product and I’m typing up the description of the product to Persuade the person and want to purchase my product, that is copywriting email marketing, if I’m sending anything via email, and I want them to take action by a course by a product by a service that is copywriting.

So I highly recommend this course for people that do not want to do what I do, which is a I’m considered, like on-the-ground warrior type of sales person. I’m pace to face, I’m very effective on that. If I’m on the phone with you, I’m very effective on that, but if you’re looking to do more of a different approach, this is the course for you. Copywriting 101, with Donnie Bryant coming soon take advantage of the early bird special.

He will be. Conducting 8 live interactive workshops you’ll be able to ask him questions, take advantage of course peace.


 

Categories
Online Marketing

4 Steps to Starting a Business

So first thing’s! First I’m going to go out on a limb here and guess:…. I know what you’re going to say: get organized Yes, But before we really jump in, I wan na say huge. Congratulations to you at home, you’re wanting to start a business! That’s why you’re reading this article? It’s a scary first step, but we’ve got your back Now with starting that business.

You wan na get organized and first thing’s, first figuring out what your business name is. We have a super cool article. We’ll have the link right up here for ya. You can check it out Where we go into how to figure out what your name should be and some tips on pickin’ the right name. It’s a good one Yeah. So what was your name from that brainstorming session? What’d? You come up with Coffee and Kickflips.

I love it Dig it So now, once you have that name, you really wan na figure out. And create your business plan, This is just a simple document: that’s going to go over! What your business is, what you do, who your market is, who your customers are everything that you need to Potentially show to investors to give you money right, You wan na get that bread Yeah. You got ta have a clear action plan with all the details, Plus it’ll help you to really flush out what you need and the goals You should keep top of mind in order to succeed And commit to those Right, And it keeps you kinda.

Grounded so you’re not going in a million different places as we all do. I know I do it a lot. I do it a lot. If I don’t have that plan written out, I’m everywhere and nowhere Same After you get organized and you’ve committed to what you wan na do with your business. What comes next I’ve seen my entrepreneurial friends and I went through it myself. With Coffee and Kickflips is determining, do I do an LLC? Do I not, Can you elaborate on that Yeah, so you definitely have To register your business in some shape or fashion right, What most people do is the LLC, but there’s also sole proprietorship, there’s partnership, there’s corporation but again the most common one is LLC.

Why is that? Well, it helps you Really protect yourself from your business, So if your business was ever sued, they can’t come after your Personal stash of pizza, It’s going to keep that separated, Hands off Hands off All right and then once you have that you can go ahead and get your federal tax identification number or known as the employee. Identification number EIN: That’s really going to help You, when it comes time to creating a business bank account All right so next up, you need to get your business license, Which you can contact.

Your Secretary of State to get more info about that. But this does vary by state and also depending on what Type of business you have, this will mix it up as well So check out the description. Below to get more info All right So now, the next thing you need to do with starting your business is figuring out where you wan na work. Now with your Coffee and Kickflips, I know that you can’t Really do that at home you have a brick and mortar store, but maybe you can do it at home or you can do a coworking space, which is super popular.

If you don’t know what A coworking space is you essentially rent Out part of a building or you rent out a desk and there’s tons of other Entrepreneurs, just like you doing the same thing, So it’s cool to get that Same little, brain trust and people, just like you, workin’ and you’re out of the house. I know I love workin’ from home, but I need to kinda mix It up every now and then So it’s that or coffee shops Yeah same.

I get it And also it’s cool about The coworking space think about it you’re in such an exciting time, you’re starting a business. You might meet someone that Could help you network or help you with that next step, because there’s a lot of like Nealey, said like-minded people hanging out there doing productive things like you Absolutely, And I have a really good buddy that works at a coworking Space called Galvanized in downtown Phoenix and they have a shared slack blog of all the entrepreneurs.

In that coworking space And there’s nothing Gold mine, but leads all day so he gets most of his work. He doesn’t have to go to The coworking space most of the time, it’s just in that slack blog and he’s getting business All right. So one thing I thought about: With Coffee and Kickflips you mentioned, I have a Brick and mortar location, yes, but I had to think about okay. Well, do I wan na rent a space? Do I wan na buy property? How does that look? I need money, ( laughing ).

So how do you go about that? We got ta talk about the hard stuff. Yeah money is important right, So first thing’s, first get a business bank account, don’t use your personal account, especially when you’re Paying your employees and everything else it’s going to get real, just jumbled up between all your pizza expenses and your business expenses, And then with that open up a line of credit. Just In case something happens, you have those quick funds And then possibly talk to a tax attorney or an accountant to help you Keep everything organized That’s been very helpful for my other local heroes out there.

My friends recommend that All right, another big topic insurance. This was a huge topic of discussion at Coffee and Kickflips because well, there’s ramps in the back, so you’ve got kiddos on their skateboards Little Billy Tryin’ to turn into A Tony Hawk overnight and let me tell ya, you need to cover your Business with insurance And also your employees, a helmet, isn’t just going to keep you safe Right.

Your insurance Shouldn’t just be a helmet Everyone coming into your shop, Here’s a helmet, you’re, good, You’re, good ( whistling ) Good luck on the half pipe Yeah, So yeah check out just Different insurances and do your research to make Sure you’re fully covered,’cause, you never know what might happen. Someone might hurt. Themselves at your location, or just who knows All right Nealey. Now I wan na talk about Branding your business, The fun stuff, It’s a fun stuff.

Your email address your logo. I know we have a article on that There’s also social media, all the marketing. What are you going to do with your website..? Let’s jump in So branding. We were talking about All the not so fun stuff, but those are pretty Important essential things Branding’s also super important and essential. We have a article on the basics of branding, But let’s kinda jump into a couple of the different sections to give you just an overview.

Of what these look like, So, let’s start with a domain. Name and your email address, So your domain name that’s going to get people to your website. You don’t wan na have some random URL. You want it to be your business, So Coffee and Kickflips… [ Emma ], Coffee and Kickflips coffeeandkickflips.Com right! That’s the address! That’s the URL. People are going to Type to get to your website And with that you’ll have that professional email, so you can have Emma @ coffeeandkickflips.

Com versus coffeeandkickflips @ gmail.Com, If you have the ending Not be your domain name, it doesn’t look as professional. I love Gmail, but as a business have it your domain name, You can still do Gmail for business. There’s Office 365. Lots of email providers that you can use to really make your Business look professional and credible And then jumping into your website. That’s the whole point of Having an online presence, It’s something that you control Is have some type of website, even if it’s just basic Information on what you do, or some articles of your kickflips And coffee in the back, Yeah Yeah Put the merch on there Maybe an option for people to Spend money on your website, Yes Get those helmets’cause That’s your insurance right, (, laughing ) And then social media Tell us about social media.

And really the basics of it with branding their business? Yes, that’s where you wan na, go and really take the logo that you have be consistent with it across All of your platforms, so Facebook, Twitter, Instagram and then from there definitely identify the Voice of your brand and be consistent with that As you’re creating content day in and day out, Because you wan na be consistent And make sure those are business pages, not personal pages Very important, Can you elaborate a little bit on what the voice means Totally People throw it around a lot and it’s hard to Understand What does that mean with Having a consistent voice, Okay, Very good topic, One thing that comes to mind right away from being in the coffee: Business for years before I decided hey, I wan na Have Coffee and Kickflips I worked for a variety of coffee business And they did have their own voice Like there was one coffee spot that was just very upscale and very fancy.

I spent a lot of money there as a customer before I worked there, So their voice was a little bit more…. I don’t know just very classy. And true to the art of coffee, Whereas when I worked at a Spot that really inspired me to open my own. It was a little bit more divey. It was in Long Beach, California, we would say things like rad dope, sick. This coffee is awesome, as we were doing captioning and creating our social media content.

It was just a little bit: More loose and chill Different vibe Different voice, So whatever your voice is identify that before Going and creating content across your social media pages And finally policy. What are your policies? I know. I saw this a lot when Speaking to retail businesses, and when I would consult them, it’s like okay. So what are your policies? What are your return policies? I know I personally love when I shop when the return policy Is a little lenient,’cause, I lose receipts all the time, ( laughing ), But the tag’s on it, But the tag — I swear.

But so what are your policies? In place for your business, All right now with almost Any type of business you need a terms of service Now you should probably consult some legal council with this. If you’re, not a lawyer, you Shouldn’t just make up stuff, But you should have something Like what is your return? Policy, like you said: what’s your privacy policy, do you keep customer information? What does all this look like? Have some type of terms of service to help protect you and your business, and it’s absolutely important And then have a copy of that For all of your employees and have that there readily Available for them to review Yeah, most companies will Usually have it on their website, usually down at the bottom, there’s a little link.

To the terms and service and the privacy policy, Speaking of your website, another important thing to bring up make sure you have contact info, Be accessible, Yes And also have some social proof. That is definitely today’s word of mouth So be easily accessible. Easy for me to contact you and definitely make sure I can find you readily easily available on Facebook. Twitter and Instagram All the things And that social proof, that’s basically just testimonials reviews of other customers that they say: hey, Emma’s, pizza’s, awesome or Emma’s.

Coffee shop is awesome, or whatever that looks like it really helps people identify with you and trust you and a pro tip for you all, do not be just a cave. Dweller go out into the open and be social Talk to people on social media. Talk to people in real life and really put your business And yourself out there.’Cause, you can’t expect them. All just to come to you,’cause. That will not happen. I know that it’s a famous quote “.

If you build it, they will come”, they won’t. You have to go to them and show Them what you’re all about Be proactive And add the human element? To your online presence, All right, That’s a wrap! If you liked this article make sure to give this A like at the bottom and while you’re there leave a comment on what You’ve learned today And be sure to subscribe and ring that bell. So You’re the first to know when we come out with another article.

This is The Journey. We’ll see you next time.


Who is helping with your digital business footprint?

 

Categories
Online Marketing

How To Crush It In Sales As An Introvert | Sales Coaching For The Entrepreneur

So I seen the internet like so many people have this bargain about how you know: extroverted people or better at sales and introverted people, and what I’ve come to find. Is that that’s just not true. Actually, birds, you know, have their perks and then introverts have their perks and just because you’re, an extrovert doesn’t mean you’re any better than an introvert when it comes to sales or anything for that matter.

So I’ve been some research, and I dug into these different topics of you – know the strengths and weaknesses of introverts and then extroverts and I’ve come to find that it really doesn’t matter. I’m an introvert myself. I’ve always been a little shy when it comes to social interactions. Introverts tend to get really deep on subjects, so the all like the small talk and like outer layer communication isn’t really.

It doesn’t really click well with introverts, where with extroverts, they don’t really focus on the deeper layer of things it’s more of the outer layer. So, for instance, I have a friend who’s who’s, very extroverted. You know when we go to social gatherings. You know he’s really. The one that’s you know engaging the most. He you know attracts people into his conversation. You know loud funny, but the topic of conversation isn’t really deep layered, it’s really like outer layers.

So what do I mean by like outer layer? Well, you know he could be having a very you know, great conversation, but it’s about, like you know how drunk he got like a story of how drunk he got. One night, it’s very you know for introverts is not really a very captivating story, but you know at the social setting it’s very captivating, because it’s very outer layer, so outer layer in that particular scenario, is a story of having that drunk.

Let’s talk about like an inner layer, topic conversation for an introvert, an inner layer. Deep layer is talking about like how there’s corruption in politics and we go into depth about the reasons why this corruption, and because this happened. This is the result and they go like super super deep. So that’s like my my explanation of explaining the difference between like outer layer, extroverts and deeper layer introverts.

So let’s talk about sales. So, for me, like being really shy, not really like great social skills, when I get on the phone I’m terrified immediately, I’m always nervous, no matter what, even if I’ve done over thousands of phone calls, I still get nervous right. So let’s say I get on the call with a potential client. I you know, I cold called them and you know hey Dan. You know I was running through your website and everything looks awesome.

I wanted to discuss with you. You know if there’s any issues you’re having you know not with your business, I offer a lot of variety different services. I love to see how I can help you know pitching him. What I do, if I’m feeling like a little nervous that day I’ll start asking more questions what you should do, if you’re feeling shy if you’re very introverted like me, is ask questions, because people love to talk about themselves.

So if you’re asking questions you’re doing less talking and the person you’re on the phone with is doing the most talking so really all you’re doing is you’re just really listening to them. Listening to their problems, it’s seeing how you can come up with solutions for it. So that’s like a big tip. I would give introverts so if you’re doing sales calls or if you’re, just in normal social interactions like if you’re out like a networking event, is to ask questions, it’s very very important.

If you’re an introvert, you should be listening. 90 % of the time you don’t have to talk, you don’t have to come up with this amazing story. You don’t have to do this whole pitch. Just ask questions and listen. That’s like my biggest tip of advice that I can give introverts when it comes to sales networking anything that has to do with social interactions. So past questions guys, you got to be a good listener right.

There’s like the skill of listening that a lot of people take for granted, I mean I feel like most interactions. It’s always like each person’s trying to get their point across before the other person and there’s not really much listening going on like there, because they’re always constant trying to get your point across. So if you just like to take a step back, there person view and just like listen to the other person, you’ll be able to come up with a better topics.

Conversation better responses and you’ll also be less anxious because you’re actually listening to the person, rather than trying to think of like what you’re going to say next after they’re done speaking so listening is super super key. So when you get on the phone with a potential client and you’re, you know say introverted, you know explain to them. Why you’re calling today right, that’s important.

You can’t believe that part out, but then go right into questions. You know go right into questions asking them like you know, how’s, your business are there, any prongs are having what you better and then just listen. So honestly, listening guys, super-powerful ask questions very powerful, get to it, and that is my take on how to crush it. At sales as an introvert hope, you guys enjoyed the article.

Please leave a like. Please do the comment see you guys in the next one.


Websites help sell stuff! Do you have one?

 

Categories
Online Marketing

How to Start a Service Business

Let’s go Hey, I’m Emma your GoDaddy Guide and today, I’m super excited to be joined with my co-host, Justin Nealey, Hey Justin! What’s up What up? How are you, What are we going to talk about today, Starting a service business, Exactly We’re talking about starting Your service business, I’m already dying to Know where do you begin?’Cause there’s a lot of things.

That I’m sure you have to do, but what’s first and foremost, Right and you have to take That first step of really figuring out what you want: You want your business to be Right, You can’t just go. I want to Be a service-based business! Well, what do you want to do If you want it to be something that you’re actually passionate about, because you’re going to Get a lot of the things that you don’t want to do like the admin or just the run-around.

And if it’s not something You’re really passionate about it’s not going to last. I love the passion component To me if you’re doing something that you’re passionate about you’re, going to give it your all your 110 % Right, absolutely You’re going to do the best work Right. It’s your! Why It’s? Why you do what you do Yeah? So what do you need? Where do you start So probably step one just to make sure that you’re productive is to buy a computer If you don’t have one, If you read this on a computer, then just disregard this Move on to step two, but That’s going to be step one.

What about a smartphone, though I feel like I do everything On my smartphone, You can do a lot absolutely, but it’s all about being productive. You can flip to different tabs. Go to different screens. Do a bunch of stuff that You potentially couldn’t do or if you have to go and type everything out on a smartphone. It’s going to take you a lot. Longer than on a computer, It’s good to have both, though That’s a good point.

Okay, so you have a computer got it Then. What’s next, I’m thinking social media, but that’s just’cause. I’m Obsessed with it domain, where do you go from there? So probably the next Step is to figure out what your name is and buy a domain name and get your social media handles. We’ve got a couple of articles. That we talked about really diving into Instagram Twitter and Facebook in the links or descriptions below As soon as you have that Domain then you need a website.

Social media is great, but you can’t always control social media. Do you remember Vine (, laughs, ), Yeah Yeah? It was a super popular platform Right. What happened to Vine Everyone invested all their time and it’s gone So all those followers went with it And with your website, it’s there to help. You generate Leads and you control it and it’s there for as long as you want it, And then you piggyback into social Another thing, I’m so just wrapped up! In the digital world, — Absolutely, But I was at a trade, show recently walking the floor.

Networking and I forgot my business cards And it’s easy to do’cause. I do so much in the digital world Right, But I got by, but I just am curious as a small business owner and the local heroes listening in are business cards still An important thing, Absolutely it’s absolutely relevant. In fact, I got a business card today and it blew my mind. The quality of it Right. Look at that Super cool There’s even a texture with the font It’s something tactile and if you’re on the go, sometimes you may not Remember the domain name or the handle, or things like that, but that business card is just something to really make yourself stand out, Especially if you got a cool one like that.

That’s different It’s a cool one. It helps you out. Did you want it back? I mean I might ( laughter ), We’ll get it later. I didn’t even notice you Put it in your pocket Yeah thanks Some place, you can get business cards. There’s places like Moo.Com, that’s pretty cool, There’s Vista Print They’ve been around forever, We talk about Canva a lot. You can create your own Business card on there They can print it off for you.

What do you use? I use Canva’cause I like to really design every part of it and there’s a couple of templates, but to each their own. Now, when it comes to Getting your actual work done, I imagine you need to have what An office space work space Space in your home, It’s going to vary right. Is that important? It’s somewhat important! It depends on what type Of service you provide, If you don’t ever really Talk to someone face-to-face, you don’t need an office, but if you want to be able To have meetings with people things like that, you don’t have to invest.

In an office space, There are a ton of just co-working spaces popping up all over the country. Some are free, some are Freemiums some are paid, It just depends on what the budget is, but with those co-working spaces. What I love about it is it’s Not only a place to work, but it’s a place to –, Free coffee, There’s, free coffee, too (, laughter, ), There’s coffee and Kick Flips, but it’s a great place to network And you get all these Like-Minded people around you that you can just piggyback ideas off of or find just complimentary businesses That maybe I’m a web designer right And you’re working there and You’re, a graphic designer You start sending me web design leads, I start sending you graphic design leads and your service just builds.

And builds and builds Or work at home Have a little office space. Something that’s just yours, free of distractions. I know I’m like a squirrel. I just get distracted all day, Just I’m working and Then Netflix will pop on and my dog runs by and I get distracted so what I like to do, Is go to a coffee shop and drink coffee, (, laughs, )! I love the working at home, It’s not for everybody, but — Not for everyone.

It is if you like to work in your PJs. That’s how I do my webinars ( laughter, ), Okay! So one more question: for you All right: How do you stay productive doing this? Oh, that’s! Tough! It really depends on the type of service business you provide. There’s not one answer fits all, but I’ll go over. Some of the Things that helps most people First off. You need some Type of productivity suite Most popular out there are Google Suite with all their Google Docs Sheets all that good stuff and then Microsoft Office.

I would almost caution people to have basically get a second number And what I mean by that is not going and getting another phone Right. There’s lots of digital services, where you can basically have Another number on your phone so that way people aren’t Calling you on your mobile line and you’re like is this personal. Is this business And then it gets confusing Separate the two Absolutely and then you Don’t answer like a weirdo like hey, this is Nealey’s Web Design and it’s your mom right.

You want to make it professional, so you have that difference. She’ll be happy to hear That you’re always working and working hard, (, laughs, ), She’s, so proud, (, laughter, ) And just separate your personal Life from your business’cause, otherwise it’s going to Start getting overwhelming, I say the same for social media. If you have a business, go And get a business page, Don’t use your personal page, Yeah Absolutely All right and then let’s Talk about getting paid, You’re a service business right, Oh right, yeah, You want to get paid You’re not doing this — That’s an important part of all this This is not just a hobby, Not just a hobby.

We all got bills, Yeah passion that pays Yes, lots of tools out there If you’re going in person, probably Square or something like that, so you got that little dongle and you can swipe that credit card. Venmo’s, probably my favorite just to read the comments. Personally, that people talk about, but quick and easy way to get paid, otherwise, there’s PayPal and Stripe for your website and things like that Sounds like a lot of options.

We got options All right, that’s a wrap. I want to thank my co-host. Justin for being here, It’s been awesome, You’re the expert, and we learned a lot about how to start your service business. But I’m sure you have questions so go ahead and drop them below and be sure to subscribe to our blog for more articles. Like this See ya, Bye

 

Categories
Online Marketing

Why You Shouldn’t Hire a Digital Marketing Agency

Well, the top three reasons why you shouldn’t and if you do it’s going to cause disaster of frustration and stress in your business as an entrepreneur. Now the number one reason why you shouldn’t hire it is your marketing firm is especially if you are right now at the startup stage or you’re a struggling business.

If you don’t have the foundations of business right. If you don’t have your sales right, you don’t have the right team members, you don’t have a business plan, you don’t have the strategy set your foundation, their digital marketing is not the Silver Bullet. That’S going to take your business to the next level. So again, if number one reason is because, if you’re struggling right now, your business doesn’t have product market fit product market.

If you don’t have your financials in place, if you’re struggling to generate sales right, if you don’t have your basic marketing processes in place and you don’t have your operations in place as well, all these things are the fundamentals of a business, and when you don’t have This digital marketing is not the Silver Bullet. It’S going to take your business to the next level. You want to make sure that these are in place.

First, before you take your business and start considering hydrogen your marketing firm because did your marketing firm in most cases, if you think that they’re going to do the heavy lifting of all this stuff, they’re, not they’re, going to be only the ones that going to amplify. What’S already working or implement some core strategies, it’s going to take your business to the next level, for example, something will strategy my firm.

We focus on implementing traffic, getting your idea, artists, to pay attention to your business and be able to have hundreds of thousands and millions of them visiting your website online. The second thing we focused on was leads: how do we get them? The 80 to 90 percent? That went on your website that don’t, by the first time, start the communication process and then eventually third stuff and the most important thing.

How did we convert that into revenue and sales in your business at scale? Those are the only three core strategies that we focus on when you don’t have any of these in place, doesn’t matter how? What kind of industry and what kind of product or service you have audience you’re going for. Did your marketing will amount work for you? The second main reason why you shouldn’t hide digital marketing firm is, if you think that you can do it all on your own as an entrepreneur understand where have the lone wolf mentality, we think we are the gods that create the business and we’re able to go To market sell products, everyone should buy your product or service, they love it.

They love your business. You can do everything you’re doing all the marketing the sales everything – and this ties again. It’S you if you’re starting a business right, especially if you found Li the entrepreneur at the start, especially you think that you could do everything. You don’t want to leverage anybody, but this is actually a symptom of a more fundamental cause and which is really you’re, not open-minded to things, especially if you are not open-minded.

You think that you are the only one that can make the decisions, and you are the ones that can set the strategies and you are going to fight the process of growing your business with. Is your marketing firm that you should not do it? So another thing is basically: you are not open-minded, you’re, not open to new ideas. You think that the strategies that you have in place are the only ones that are going to work.

Then that’s why you should be working the firm, because a lot of times when an entrepreneur engages with a firm you have to be open and receptive to new ideas. You have to be open-minded to receiving critical feedback on your existing business marketing plan, your business structure, your growth strategies, because you are essentially enlisting a third party, a digital, strategic partner that comes in and looks at your business from a different point of view and sees Different insights and different answers and different things that they’re going to be using to grow your business at the same time, they’re also going to be incorporating their own experience, their be incorporating their own principles, their own strategies that they learn across multiple different industries.

And you have to be willing and open-minded to accept those new ideas into your business. Those fresh ideas could mean the difference between a good business, a business, that’s struggling and also a great and amazing business that continuously grows in a single year. So that’s why? The second thing: that’s the most important. Is you want to make sure that you, on the opposite side, our open-minded, because, right now, if you are not open-minded, then in most cases you shouldn’t be hiring as your marketing firm now, the third main reason and the one that we end with on what top-3 Is why shouldn’t hydrogen marketing firm is expectations? One of the biggest reasons I see, companies not get the great results that they should be in a business is really the expectations that they have when it comes to higher digital marketing from the expectations in what areas right.

When it comes to the results, when it comes to the money that it cost, when it comes to the time that it takes to grow your business, when it comes to the resources, that’s required to grow, you don’t have the right expectations. You think that it’s going to be happening in the shortest amount of time possible. That’S it, for example. This is how long do you think it’s going to take when reality, it’s actually going to take this long, the money that you think you need.

Do you think you need a thousand dollars or a few thousand dollars? What ends up happening is that actually requires tens of thousands of dollars? It’S always here’s a principle for you. To sum it up. It always takes more resources more time, more effort than you actually think, and that’s why the expectations that you have when it comes to hard digital marketing is extremely important. You want to make sure that you yourself going into any relationship with your market firm.

You got the right really. You have to write it agent. It takes more time more resources in order to get the revenue goals and the growth that you want in your business. So that’s one of the most important things. If you don’t have the right fit Asians, you should not be hind as you’re working firm and when you do, then you have a more thriving relationship with that phone now. One thing I want to end this article with is essentially, if you want to be able to jump on a on a website formless.

I check out that we have a digital marketing strategic roadmap that we can put together for you that clients pay $ 2,500 for, but you can get access to. Gratis is my investment into you and reading this article. If you feel like you, do not have these three chains holding you back and your business and also yourself, and you want to take your business to the next level and you feel like you’re a right fit right now and that you should confirm then check it Out from Southern Strategy, calm, you go on there and you’re able to find more information.

At the same time I get asked this. Is that plan I talked about you know for helping you take your business to the next level.


 

Categories
Online Marketing

How To Start An #Instagram Business & Become A Boss 2019

I’Ve started literally started on Instagram like when, I think of a name. I immediately go and see if it’s available on Instagram, I don’t only person who does says who comment below if, when you start a business, you always go to Instagram. First, so I guess that’s like my first tip, if you are starting a business, that’s in 2019. The first thing you need to do is think of a name, and let me give you a tip on top of that tip when you think of a name for your business, please get ii of pain.

I know some of you are not getting second opinions and honestly it will save you a ton of money. If you just got second opinions from other people like family and friends, they will tell you before you go, buy a domain name before you go register your business they’ll. Tell you if it’s crappy or not, I think your the name of your business should be. Two names tops. You do not need 3, 4 or 5. I seen a business today and their name was.

I don’t want to say it because I’m going to be mean, but it was a whole sentence and I’m like girl. My second tip once you think of a name, make sure it’s available in all platform, meaning your Instagram name to your domain name to your Facebook. To your youtube, if that name is not available on all platforms or if you can’t I’ll make it look almost similar on all platforms, do not use that name.

My next tip is your logo. If you’re starting a business in 2019, you have to bring it like. Do not have fast your logo. That’S like one of my pet peeves. I hate. I hate an ugly logo. Okay, invest in your logo, logo. I’Ve ever done for my businesses have been done by me. Some of y’all do way too much with the fonts and in the designs and the lines going off through the logo and the pictures, and it’s like low-quality, and I just I can’t I can’t do it so yeah make sure you have a very good logo.

I guess my third tip for starting a business on Instagram in 2018. Wait are wait. Let me back it up when I say start a business on Instagram I mean an online business, so of course your business isn’t going to only be on Instagram. You know you should have a Facebook page, you maybe even a YouTube for it. Obviously a website when I, when I say I’m, started business on Instagram, I mean Instagram being your main platform.

Please do not forget, however, to market your business in other ways other than Instagram. I get so many people that think that Instagram is the beginning in the end of their business and they think, oh, I just have to post on here every day and people will buy my product. No, there are so many ways to market an online business and if you think just posting on Instagram is like going to somehow make you a millionaire, that’s not common and it takes hard work and you have to even know like really what you’re doing when you Start a business on on Instagram, so keep that in mind who’s that my third fourth, fourth tip for starting a business on Instagram.

Are you guys liking this close up blog style like BAM, angles? Okay! So now that you have your name, you have your logo. You’Ve bought your domain name. You’Ve opened up all your social media. You want to start posting really great content. Really they invest in a camera, invest in getting a photographer, even take your own photos or get a photographer and make sure that your photos have good lighting.

Its high quality make sure you go on YouTube and learn how to edit photos. That’S really going to be a game-changer in 2019, because people are, we are Millennials and we’re getting older, and then we have generation. I think it’s Y or Z, whoever is after us that generation are very, very visual, just like Millennials like bring it or go home, so keep creating great content. Article is going to be a very big thing in 20.

Tene, I feel, like 2018 was like the year of graphics and great photos and like building an aesthetic, whereas I feel, like 2019, is really going to be more about entertainment and article, like my fifth tip, for starting a business in 2019 on Instagram. If it’s influencer mark, I don’t think influencer marketing is going anywhere. In fact, I think it’s one of the biggest ways to grow your business if you are not reaching out to influencers, if you are not getting your products on or in the hands of like the top influencers, then what is you doing? So if you at all enjoyed any of these tips that I have given you today, then please hit the like button and hit the subscribe button and comment below what you want to see.

Next, what do you want to learn about starting a business online and on Instagram, as your main platform check, the description box? That is where all the magic happens, and I will see you in my next article

Instagram is an excellent platform for awesome images and your business

Don't forget about your website! Check out the cost for some superb website management packages.