Categories
Online Marketing

Best Tools to Grow an Online Business in 2020

So in this article here today, that’s what I’m going to be sharing with you make sure to hit that thumbs up and all of these tools are really easy to use, because I’m not going to lie.

I’r actually a bit of a technophobe, the first and most under utilized tool. It’s going to be something that you may be like whoa Lauren hold up here. I thought that was just for professionals. They were looking to connect with other professionals or to find jobs and to have people spam me with their jobs. You do know it’s the easiest and a free way to find your dream customers. You can literally type in a job, title or type of person and I’ll pop up.

So just think what is my dream customer do professionally and then you can find them just through searching like this, have conversations with decision makers and three get in front of people who have the income to pay. You y’all over 45 percent of LinkedIn users make more than 75 a grand per year and you don’t even need the paid version for any of that right now. It’s kind of a golden age just like Facebook about ten years ago, so you are able to grow real fast.

So what should you post on there? But I think I’m going to do an entire article on it. But for now make sure that you’re on LinkedIn make sure that you’re posting at least every other day and that you’re connecting with people and that your profile is optimized and so usually dinh and realize that there’s a lot of opportunities there. So yeah. I, like LinkedIn, for building relationships. My company, we call it permission based relationship marketing, but maybe I’ll do a article on that in the future.

So drop a comment: if you want it, I over 10,000 followers on there right now and we’re getting a lot of our clients from LinkedIn. Now, in fact, half of our plans now coming from LinkedIn, whereas before it used to be like 1 % – and I was only a few months ago, so there are some sorts of tools that you can use in order to generate. You lead using LinkedIn and if you want to know what they are just send me, a direct message on LinkedIn saying, lift in leads and then I’ll make sure that I know what that means.

So I can tell you about it sneekly, but you can connect with absolutely anyone and pro tip when you connecting with you, make sure that unknown, like I’m doing right here with these people and offer your services to them in a really non family. My second necessary tool is Google Drive. You would be shocked about how many will don’t know that this is a thing you get to use. Google Docs, which is literally just Microsoft, Word, but it’s so much better here.

Let me show you why. So when you create a new document, it will pretty much just open up and your entire team can be working on it all at once and it automatically updates. So while you’re typing something in someone else can be too so. Google Docs is great, but then there’s also Google sheets, Google, slides and even more so we use Google Forms to our business. So this is the way that you can collect data from clients.

All of these different things that I personally don’t use, but it just keeps everything organized and so simple, so we make slideshows all the time for our clients and then with regards to our sheets. We mainly just use this to keep on track of our clients and various different things that we’re doing, and if you look at this here, this may look really ugly, but these responses are from a Google Form that we had and we set up an integration so That we don’t even have to fill out this spreadsheet, it happens all automatically and it’s just such a nice way for our whole team just to have all of this information all in one.

But even if you just want to use it for personal, it’s great because it means you don’t need to download anything, it all happens and stays in the cloud which means that it doesn’t take up any space. Your computer and Google also has Google Calendar now I’ve taken these three off because there’s a lot of personal stuff there, but these three calendars, my whole team – shares them. So we all get to see when payments are due in on a calendar and it means that we’re organized and on top of things, which means that we’re being productive and not having to go ahead and check everything which allows you maximize your effectiveness and your efficiency.

So how do you know what you’re doing each day you can have your Google Calendar dictate it and you can set it up so that people can meetings with you for that specific thing on this is a big. Take then for a more user friendly project management tool. Monday dot-com is absolutely awesome. It’s super collaborative and everything inside just makes it really simple. So this is the inside of Oz and how we use it, and so there’s various different reporting’s that we do that we can keep track of in order to ensure that we’re both on top of our business and then we also have client trackers for our clients.

Inside of our programs, so I definitely recommend this I’ll leave a link below which gets you a free trial. So you can give it a go and a taster, because it’s something that just allows virtual teams to stay on top of that tasks in a really effective way, and the nice thing is, you can set deadlines, add tick boxes just so that everyone knows where everything Is and you can even have conversations about different things, which then people get notified about? It’s really really cool second to learn I like, for that is acuity, and I actually think I have a lane they’re supposed to be only for my clients to get a free month trial, but I’ll leave it down below, so that you can get it as well, And it’s where people can actually book a time to speak to you and so, if you’re, a coach or consultant or a service provider and you’re, not taking sales schools.

Well, you definitely should be, and people are going to be able to book a pool with you using this. You can also have questions on the cool booking form, which are essentially application question. So when you go on the pool with them, they can have already partially convinced themselves. They already need your help, so this is a whole nother different topic about human psychology and everything. But basically, you see, will calendar and allow people to book kinds of you using acuity scheduling all these every single tool links down below.

So by now you know an awesome platform which is totally free. You know how to dictate your time and how to optimize the people booking cause with you, and you know that you should be doing sales calls, and so next up, I want to talk about. Okay, once you have leads once you have a way for these leads to book time on your calendar, how do you actually get the money in your bank? Well, a little bit.

We use PayPal, PayPal, scoop people’s good, but there’s actually something called transfer wise and I like this cuz. The fees are really really really low so again I’ll leave it down below, but it allows people from all around the world to pay you, and so you need it invoice them out, and so you can just use a website like invoice generator literally, you can go On google and type in generate invoice online and you’ll find invoice generator invoice home all these things you can just use them for free, that’s what I do and it will allow you to actually take payment from people, businesses who are generating under a hundred day by Month, transferwise is a really good option if you’re taking payment over the phone, which I do recommend you off, then you stripe, if you’re under a hundred kpop months.

If you’re over that, send me a DM and I’ll. Tell you about another option: that’s maybe better! For you at that stage, but I’m around a pay per month, transfer wise as well as stripe, are going to be really good option to get the money in the bank. And so now, if you have a, there are a couple of things that you should be using if you’re not doing so ready or if you have plans, okay, so the first is slack slack is awesome, it’s kind of like what’s out for business, it’s a virtual Offense, so you can have different team members come into your slack.

You can also have different clients come into your slack and then you can have blogs and blogs are essentially an office room where people can come in, they can go, but the cool thing is as they come and go they’re able to see all the previous messages That happen before, and so you can send files in there. You can send messages in that. Oh, my gosh, it’s if you have a team and you’re not using it.

You are crazy if you have a lot of individual clients and you’re, not communicating to them on that. Then you’re losing a lot of time, because it’s just such an effective way to communicate, and then it’s definitely another tool for teams. I really really like is loom. So I’ll do it again all of these link down below luminacai, it’s essentially a Chrome extension and you can void your screen record.

The audio show your face if you want to and just do articles, and so it means that when you communicating with plans when you’re communicating with your team you’d have to type things out, you just have absolutely everything in article format, which makes it so much easier To explain, I can’t believe I wasn’t using this up until about three months ago, because I used to have to try and say to a client know this part of the sales school isn’t very good.

Here’s what you need to improve and don’t explain. I was so confusing, whereas now I can have them submit allude to me they speak. I pose what they’re saying I speak with the feedback. I play what they’re saying the PMP or you can have a document and instead of having to go through the document, highlight and then write your comment. You can go through the documents and just say here’s my feedback on this part, the villa and read through it.

Just like you were something that next, but it is so good. It saves you so much time just allows you to communicate less and going back and forth less and then the next thing when it comes to actually training your team, you can record a bunch of balloons, download them and then upload them to a training hub and A training portal, so I like to thank you for that again. I think I have a free trial flat so leave that down below.

This is the same platform that we use to deliver courses to our clients, and so it’s really cool effect, they’re really efficient and will allow you to train your client and train your team in the best way possible. So they’re my favorite tools that I like to use for my business. There are other smaller things that I use, such as Volker sir, with some clients, which is like a what’s up type of thing: I’m not really too much of a fan of it, but the first things that I’ve listed out here hasn’t one I find better ones.

I will be sure to update you and let you know, but right now, they’re my faves first thing doctor where and when it comes to document and everything I drove use. Microsoft, Word everything: Google Drive. I love Google Drive, I let you pay like ten bucks a month and get so much storage. This is immutable and yeah first place to start. If I were, you is just make sure your Google is all optimized and organized then after that, make sure that you are on LinkedIn that you’re posting content from that.

What I would ensure that you’re doing it’s just really making sure that when you’re actually having but close of you you’re sending them your acuity link and then you can keep going to get it and absolutely crush it. I hope this helpful hit not subscribe. Make sure that you turn on the notification Seletar future articles, I’m going to definitely do one on LinkedIn and all the other stuff I mentioned.

I do wan na I’ll, see you in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Why You Shouldn’t Hire a Digital Marketing Agency

Well, the top three reasons why you shouldn’t and if you do it’s going to cause disaster of frustration and stress in your business as an entrepreneur. Now the number one reason why you shouldn’t hire it is your marketing firm is especially if you are right now at the startup stage or you’re a struggling business.

If you don’t have the foundations of business right. If you don’t have your sales right, you don’t have the right team members, you don’t have a business plan, you don’t have the strategy set your foundation, their digital marketing is not the Silver Bullet. That’S going to take your business to the next level. So again, if number one reason is because, if you’re struggling right now, your business doesn’t have product market fit product market.

If you don’t have your financials in place, if you’re struggling to generate sales right, if you don’t have your basic marketing processes in place and you don’t have your operations in place as well, all these things are the fundamentals of a business, and when you don’t have This digital marketing is not the Silver Bullet. It’S going to take your business to the next level. You want to make sure that these are in place.

First, before you take your business and start considering hydrogen your marketing firm because did your marketing firm in most cases, if you think that they’re going to do the heavy lifting of all this stuff, they’re, not they’re, going to be only the ones that going to amplify. What’S already working or implement some core strategies, it’s going to take your business to the next level, for example, something will strategy my firm.

We focus on implementing traffic, getting your idea, artists, to pay attention to your business and be able to have hundreds of thousands and millions of them visiting your website online. The second thing we focused on was leads: how do we get them? The 80 to 90 percent? That went on your website that don’t, by the first time, start the communication process and then eventually third stuff and the most important thing.

How did we convert that into revenue and sales in your business at scale? Those are the only three core strategies that we focus on when you don’t have any of these in place, doesn’t matter how? What kind of industry and what kind of product or service you have audience you’re going for. Did your marketing will amount work for you? The second main reason why you shouldn’t hide digital marketing firm is, if you think that you can do it all on your own as an entrepreneur understand where have the lone wolf mentality, we think we are the gods that create the business and we’re able to go To market sell products, everyone should buy your product or service, they love it.

They love your business. You can do everything you’re doing all the marketing the sales everything – and this ties again. It’S you if you’re starting a business right, especially if you found Li the entrepreneur at the start, especially you think that you could do everything. You don’t want to leverage anybody, but this is actually a symptom of a more fundamental cause and which is really you’re, not open-minded to things, especially if you are not open-minded.

You think that you are the only one that can make the decisions, and you are the ones that can set the strategies and you are going to fight the process of growing your business with. Is your marketing firm that you should not do it? So another thing is basically: you are not open-minded, you’re, not open to new ideas. You think that the strategies that you have in place are the only ones that are going to work.

Then that’s why you should be working the firm, because a lot of times when an entrepreneur engages with a firm you have to be open and receptive to new ideas. You have to be open-minded to receiving critical feedback on your existing business marketing plan, your business structure, your growth strategies, because you are essentially enlisting a third party, a digital, strategic partner that comes in and looks at your business from a different point of view and sees Different insights and different answers and different things that they’re going to be using to grow your business at the same time, they’re also going to be incorporating their own experience, their be incorporating their own principles, their own strategies that they learn across multiple different industries.

And you have to be willing and open-minded to accept those new ideas into your business. Those fresh ideas could mean the difference between a good business, a business, that’s struggling and also a great and amazing business that continuously grows in a single year. So that’s why? The second thing: that’s the most important. Is you want to make sure that you, on the opposite side, our open-minded, because, right now, if you are not open-minded, then in most cases you shouldn’t be hiring as your marketing firm now, the third main reason and the one that we end with on what top-3 Is why shouldn’t hydrogen marketing firm is expectations? One of the biggest reasons I see, companies not get the great results that they should be in a business is really the expectations that they have when it comes to higher digital marketing from the expectations in what areas right.

When it comes to the results, when it comes to the money that it cost, when it comes to the time that it takes to grow your business, when it comes to the resources, that’s required to grow, you don’t have the right expectations. You think that it’s going to be happening in the shortest amount of time possible. That’S it, for example. This is how long do you think it’s going to take when reality, it’s actually going to take this long, the money that you think you need.

Do you think you need a thousand dollars or a few thousand dollars? What ends up happening is that actually requires tens of thousands of dollars? It’S always here’s a principle for you. To sum it up. It always takes more resources more time, more effort than you actually think, and that’s why the expectations that you have when it comes to hard digital marketing is extremely important. You want to make sure that you yourself going into any relationship with your market firm.

You got the right really. You have to write it agent. It takes more time more resources in order to get the revenue goals and the growth that you want in your business. So that’s one of the most important things. If you don’t have the right fit Asians, you should not be hind as you’re working firm and when you do, then you have a more thriving relationship with that phone now. One thing I want to end this article with is essentially, if you want to be able to jump on a on a website formless.

I check out that we have a digital marketing strategic roadmap that we can put together for you that clients pay $ 2,500 for, but you can get access to. Gratis is my investment into you and reading this article. If you feel like you, do not have these three chains holding you back and your business and also yourself, and you want to take your business to the next level and you feel like you’re a right fit right now and that you should confirm then check it Out from Southern Strategy, calm, you go on there and you’re able to find more information.

At the same time I get asked this. Is that plan I talked about you know for helping you take your business to the next level.