So in this article here today, that’s what I’m going to be sharing with you make sure to hit that thumbs up and all of these tools are really easy to use, because I’m not going to lie.
I’r actually a bit of a technophobe, the first and most under utilized tool. It’s going to be something that you may be like whoa Lauren hold up here. I thought that was just for professionals. They were looking to connect with other professionals or to find jobs and to have people spam me with their jobs. You do know it’s the easiest and a free way to find your dream customers. You can literally type in a job, title or type of person and I’ll pop up.
So just think what is my dream customer do professionally and then you can find them just through searching like this, have conversations with decision makers and three get in front of people who have the income to pay. You y’all over 45 percent of LinkedIn users make more than 75 a grand per year and you don’t even need the paid version for any of that right now. It’s kind of a golden age just like Facebook about ten years ago, so you are able to grow real fast.
So what should you post on there? But I think I’m going to do an entire article on it. But for now make sure that you’re on LinkedIn make sure that you’re posting at least every other day and that you’re connecting with people and that your profile is optimized and so usually dinh and realize that there’s a lot of opportunities there. So yeah. I, like LinkedIn, for building relationships. My company, we call it permission based relationship marketing, but maybe I’ll do a article on that in the future.
So drop a comment: if you want it, I over 10,000 followers on there right now and we’re getting a lot of our clients from LinkedIn. Now, in fact, half of our plans now coming from LinkedIn, whereas before it used to be like 1 % – and I was only a few months ago, so there are some sorts of tools that you can use in order to generate. You lead using LinkedIn and if you want to know what they are just send me, a direct message on LinkedIn saying, lift in leads and then I’ll make sure that I know what that means.
So I can tell you about it sneekly, but you can connect with absolutely anyone and pro tip when you connecting with you, make sure that unknown, like I’m doing right here with these people and offer your services to them in a really non family. My second necessary tool is Google Drive. You would be shocked about how many will don’t know that this is a thing you get to use. Google Docs, which is literally just Microsoft, Word, but it’s so much better here.
Let me show you why. So when you create a new document, it will pretty much just open up and your entire team can be working on it all at once and it automatically updates. So while you’re typing something in someone else can be too so. Google Docs is great, but then there’s also Google sheets, Google, slides and even more so we use Google Forms to our business. So this is the way that you can collect data from clients.
All of these different things that I personally don’t use, but it just keeps everything organized and so simple, so we make slideshows all the time for our clients and then with regards to our sheets. We mainly just use this to keep on track of our clients and various different things that we’re doing, and if you look at this here, this may look really ugly, but these responses are from a Google Form that we had and we set up an integration so That we don’t even have to fill out this spreadsheet, it happens all automatically and it’s just such a nice way for our whole team just to have all of this information all in one.
But even if you just want to use it for personal, it’s great because it means you don’t need to download anything, it all happens and stays in the cloud which means that it doesn’t take up any space. Your computer and Google also has Google Calendar now I’ve taken these three off because there’s a lot of personal stuff there, but these three calendars, my whole team – shares them. So we all get to see when payments are due in on a calendar and it means that we’re organized and on top of things, which means that we’re being productive and not having to go ahead and check everything which allows you maximize your effectiveness and your efficiency.
So how do you know what you’re doing each day you can have your Google Calendar dictate it and you can set it up so that people can meetings with you for that specific thing on this is a big. Take then for a more user friendly project management tool. Monday dot-com is absolutely awesome. It’s super collaborative and everything inside just makes it really simple. So this is the inside of Oz and how we use it, and so there’s various different reporting’s that we do that we can keep track of in order to ensure that we’re both on top of our business and then we also have client trackers for our clients.
Inside of our programs, so I definitely recommend this I’ll leave a link below which gets you a free trial. So you can give it a go and a taster, because it’s something that just allows virtual teams to stay on top of that tasks in a really effective way, and the nice thing is, you can set deadlines, add tick boxes just so that everyone knows where everything Is and you can even have conversations about different things, which then people get notified about? It’s really really cool second to learn I like, for that is acuity, and I actually think I have a lane they’re supposed to be only for my clients to get a free month trial, but I’ll leave it down below, so that you can get it as well, And it’s where people can actually book a time to speak to you and so, if you’re, a coach or consultant or a service provider and you’re, not taking sales schools.
Well, you definitely should be, and people are going to be able to book a pool with you using this. You can also have questions on the cool booking form, which are essentially application question. So when you go on the pool with them, they can have already partially convinced themselves. They already need your help, so this is a whole nother different topic about human psychology and everything. But basically, you see, will calendar and allow people to book kinds of you using acuity scheduling all these every single tool links down below.
So by now you know an awesome platform which is totally free. You know how to dictate your time and how to optimize the people booking cause with you, and you know that you should be doing sales calls, and so next up, I want to talk about. Okay, once you have leads once you have a way for these leads to book time on your calendar, how do you actually get the money in your bank? Well, a little bit.
We use PayPal, PayPal, scoop people’s good, but there’s actually something called transfer wise and I like this cuz. The fees are really really really low so again I’ll leave it down below, but it allows people from all around the world to pay you, and so you need it invoice them out, and so you can just use a website like invoice generator literally, you can go On google and type in generate invoice online and you’ll find invoice generator invoice home all these things you can just use them for free, that’s what I do and it will allow you to actually take payment from people, businesses who are generating under a hundred day by Month, transferwise is a really good option if you’re taking payment over the phone, which I do recommend you off, then you stripe, if you’re under a hundred kpop months.
If you’re over that, send me a DM and I’ll. Tell you about another option: that’s maybe better! For you at that stage, but I’m around a pay per month, transfer wise as well as stripe, are going to be really good option to get the money in the bank. And so now, if you have a, there are a couple of things that you should be using if you’re not doing so ready or if you have plans, okay, so the first is slack slack is awesome, it’s kind of like what’s out for business, it’s a virtual Offense, so you can have different team members come into your slack.
You can also have different clients come into your slack and then you can have blogs and blogs are essentially an office room where people can come in, they can go, but the cool thing is as they come and go they’re able to see all the previous messages That happen before, and so you can send files in there. You can send messages in that. Oh, my gosh, it’s if you have a team and you’re not using it.
You are crazy if you have a lot of individual clients and you’re, not communicating to them on that. Then you’re losing a lot of time, because it’s just such an effective way to communicate, and then it’s definitely another tool for teams. I really really like is loom. So I’ll do it again all of these link down below luminacai, it’s essentially a Chrome extension and you can void your screen record.
The audio show your face if you want to and just do articles, and so it means that when you communicating with plans when you’re communicating with your team you’d have to type things out, you just have absolutely everything in article format, which makes it so much easier To explain, I can’t believe I wasn’t using this up until about three months ago, because I used to have to try and say to a client know this part of the sales school isn’t very good.
Here’s what you need to improve and don’t explain. I was so confusing, whereas now I can have them submit allude to me they speak. I pose what they’re saying I speak with the feedback. I play what they’re saying the PMP or you can have a document and instead of having to go through the document, highlight and then write your comment. You can go through the documents and just say here’s my feedback on this part, the villa and read through it.
Just like you were something that next, but it is so good. It saves you so much time just allows you to communicate less and going back and forth less and then the next thing when it comes to actually training your team, you can record a bunch of balloons, download them and then upload them to a training hub and A training portal, so I like to thank you for that again. I think I have a free trial flat so leave that down below.
This is the same platform that we use to deliver courses to our clients, and so it’s really cool effect, they’re really efficient and will allow you to train your client and train your team in the best way possible. So they’re my favorite tools that I like to use for my business. There are other smaller things that I use, such as Volker sir, with some clients, which is like a what’s up type of thing: I’m not really too much of a fan of it, but the first things that I’ve listed out here hasn’t one I find better ones.
I will be sure to update you and let you know, but right now, they’re my faves first thing doctor where and when it comes to document and everything I drove use. Microsoft, Word everything: Google Drive. I love Google Drive, I let you pay like ten bucks a month and get so much storage. This is immutable and yeah first place to start. If I were, you is just make sure your Google is all optimized and organized then after that, make sure that you are on LinkedIn that you’re posting content from that.
What I would ensure that you’re doing it’s just really making sure that when you’re actually having but close of you you’re sending them your acuity link and then you can keep going to get it and absolutely crush it. I hope this helpful hit not subscribe. Make sure that you turn on the notification Seletar future articles, I’m going to definitely do one on LinkedIn and all the other stuff I mentioned.
It’s an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.
Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.
Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.
There’s a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.
You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.
Guy can help me right. So let’s just take a look at the main. There’s three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.
Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.
That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.
They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’s in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.
So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’s the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.
So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.
I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’s what I do and then I linked to growth response, which is the actual company that I’m talking about right.
So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.
Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’s kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.
If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.
You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.
We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’s not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.
We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.
You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.
So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.
Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.
Let’s see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.
But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’s just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.
I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.
Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.
Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’s been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.
And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.
You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.
It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’r not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.
Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.
50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.
You start connecting with people they get accepted into your network. You send them a mess. I’ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.
You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’s relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.
You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article
Yes, millions with an M. It is a huge deal if you’re not using LinkedIn, it is a fabulous tool and after so many requests I wanted to make a article about it. So let’s go ahead and get right into it. Alright, so LinkedIn man.
I cannot say enough good things about LinkedIn. This platform has really transformed and changed over the last decade, from what it used to be to what it is today. I was talking recently with a friend of mine and we talked about how Facebook is like the the hangout kicked back party of social media and LinkedIn. Is the networking group or the networking event they’re all like events right? If you think about it that way and LinkedIn is the networking business networking event that happens online, so many many business owners that have high influence high net-worth or on LinkedIn and if you’re not using it, you’ve been missing out and now is your chance.
But many of you are probably very confused about LinkedIn of how it works and what you should do. So I’m going to cover a few things today to help you guys really understand: LinkedIn the power of it and the potential and what to do and what not to do. Because there are a lot of people that are using LinkedIn and they’re, using it improperly and taking advantage of the system and really burning a lot of bridges with people before they even get the chance.
So I want to make sure that you understand some of the best practices and we’re going to get into that right now. So let’s go ahead and head over at my screen. All right so LinkedIn will just go here to my profile and, if you’re looking at LinkedIn, this is basically how it looks when you log in this is what you’re going to see you’re going to see your posts, you can upload photos articles and you can even Write an article writing an article is a really good way to get exposure.
I don’t do enough of this myself. This is not an area of expertise that I have in terms of writing articles on LinkedIn, but I know that they do have great reach and especially if you have a ton of connections LinkedIn. But that is what I want to start with. First, is your connections and connections are a very important part of it. So if I look at my network here, these are people that have requested to be part of my community.
Okay, I have five thousand nine hundred and eighty-six contacts in LinkedIn total, but I have twenty eight hundred and sixty one can connections. These are actual people that have connected with me on LinkedIn. This is a really big deal. This is almost three thousand people that have chosen to accept my request and accept my connection, requests that I had now have connections to that. I can actually export that database and mark it to these people.
Well. For me, I take the standard principle of wanting to offer value to every single one of my connections and everybody that I’m trying to build relationships with now. Obviously, the way my agency and the way my companies are set up is, I could never service twenty one hundred and twenty eight hundred and sixty one clients. But out of this select few, I want to find at most my hundred dream clients and that’s really even more than I want, but I’m looking for a hundred dream clients that I can have a long-term relationship with that will support my business and I can support Their business and offer value to what they’re doing and in return they can help.
Me grow my business by paying me for my services and paying me fairly and and it’s fair for myself and for them. So I have twenty hundred and sixty-one connections and, as I can see here currently it says I have twenty two messages that I haven’t even read. This is a big deal and then you got your notification similar to Facebook, so you can see here, people that have viewed my profile, people that have followed me.
These are some just different people. These are just examples of what you can pull on there, but I did not actually do all this work myself. I am so busy with Facebook with running clients, advertising campaigns, doing marketing strategies done phone calls all day, long, there’s no way that I could have done all of this by myself. So if you know, for maybe some of my previous articles, I’ve talked about LinkedIn and from the sense of the some of the tools that we have available to us and look at those as a message popping up right there.
And if you look at that this is this is a message that automatically is being sent out to all of my LinkedIn connections. Now I will preface this I didn’t: have it do all of them at once, because I was doing a beta test to see how my messaging was working, but I crafted a message which is this: it says: hey Cleve can I can you help me either pumping Out three high quality marketing articles per week on my youtube blog and I think you’ll love.
Will you take 30 seconds to subscribe to my blog? Here’S, the URL? It’S bubble, blah blah okay, it would mean a lot to me. I’Ll definitely subscribe back. So this is a message I’ve now sent out and I’m going to show you how that all works, so, let’s hop over to lead Butler connect, lead Butler Connect is a tool that my partner and I built I didn’t do all the development or any of the Design but my partner did and what this does is, and you can see here over the last 24 hours over the last 72 hours or after the last week.
Over the last month, I’ve sent out 312 total connection requests, which is not very many, and I’ve actually connected with a hundred of them, so a third of them are actually connected with me. That’S because the messaging and the way that we’ve structured, our stuff is very, very genuine. I’M not trying to just connect with everybody in their mom for no reason just to build up a bunch of connections.
I want to connect with the right kind of people who are actually going to engage with me. So if you look at that, you can see that six people replied to my initial connection message and a total of 21 replied to my other message that went after the connection message. So that’s a total of 27 people out of a hundred. That’S nearly it’s a little bit over 25 % message rate from the initial connections.
I got a 30 % connection right here and I got a 25 % connection right there. Those are really good numbers, that’s where we should be okay. Now everything should be broken into your mind when it comes to LinkedIn is two different categories: category a is the initial connections and building connections with potential people that could be doing business with you that you want to build a relationship with their potential clients and then Side B is actually the nurturing of all the twenty eight hundred and sixty-one people that you saw that I’m connected with.
How do I continue to stay top of mind that I continue to build relationship for them and levered leverage those connections to help me grow. My business well, one of the things that came to my mind over the weekend was I wanted to build a connection campaign or a messenger campaign. I should say with my existing connections, to help me grow my YouTube blog now. I know I have almost 3,000 people on there and my goal is to reach a thousand YouTube subscribers.
So that’s roughly one third and from all the data that I’ve done so far, it should be pretty realistic to think that, if with 3,000 connections, I should be able to get somewhere in the neighborhood of eight to a thousand people which is going to put me At the mark, ryan need to be and give me the momentum. I need to be able to reach the YouTube audience that I’m trying to reach, because my mission again is reaching at-risk youth and helping restore broken families through that.
So I’m going in here I’m creating connection campaigns, meet meeting new people that I’m also doing the nurturing side of things where I’m sending out a youtube promo that you saw now within this YouTube promo I picked you’ll see how many people I picked. Four hundred and five hundred and forty-one people total to send connections or to send messages to then out of those 55 % of them so far have been sent out.
A total of 298 and out of those 36 have actually replied back to me. Now. Some of the people that actually replied back to me said yep. I subscribe to you most of them said I’ll check it out, but I had so far. If you look at my youtube blog we’ll go there right now, you can see as I’m going along here. Pull this up go to YouTube studio. You can find my Andre g and Peter McKinnon or two of the top people that I follow.
You can see here – and this doesn’t look too great, but this has been fluctuating up and down for the last few days, but I’m actually at a hundred and sixty three new subscribers. These aren’t new, but these are total subscribers for this blog now I know. That’S really small, for many of you guys. I have a lot of subscribers, but for me I’ve added 36 in the last 28 days and 23 of those. So I was at 140.
I think when all this started have been happened in the last 48 hours. I’Ve added 23 new subscribers to my YouTube blog and I’m only just partway through that list. So by the time I get to all 3,000 all most of my connections, I should be between you, know 600 and 800 connections or subscribers realistically. So this is a really good way for me to be able to pump out content to my targeted audience now.
Everybody that I’ve been adding are targeted, people that I want to have as connections people who are attorneys people who are contractors. Things like that that are in the same niches and industries that I’m going after so LinkedIn is a really great tool for that, and it allows me to build up a lot of momentum. This person gave me a thumbs up. I’M sure that I’ll at least click the link and check out the blog, so that’s going to be picked up by Google or in YouTube, which is a really great thing.
So that’s something I want to help you with. I want you to leverage now. One of the things that I want to talk to you about that is very important is how to use LinkedIn. Okay, spamming people on LinkedIn. Sending automated messages for the most part can be a bad thing, because I’m looking, I know who my audience is, and I strategically picked them. I’M I’m sending out. Yes, the same message to every single person and you can see here what that message looks like here.
Are my steps hey? First name, can you help me? I’Ve been pumping out three high quality marketing articles. On my youtube blog. I think you will love. Will you take 30 seconds to subscribe to my blog, its HTTP YouTube calm? It would mean a lot to me and I’ll definitely subscribe back. I genuinely mean that okay, I know that if they read these articles, that I’m pumping out on LinkedIn and on marketing and on branding and on web design and all these different things, I talk about that.
They will learn and they will gain and they will get knowledge and they will be able to help grow their business through that. So what I’m offering them is not something I’m selling them anything, I’m not pitching in them anything. I hardly do any pitching when it comes to any of my my messaging on YouTube and you can see her on LinkedIn now you can see here. If I go back to campaigns you can see.
I have the connection connection campaigns and, let’s just use this one. So we were actually promoting this software to an existing database or to a new database of people, and my business partner picked 1500 people out of those 1,500 people, a hundred and forty nine of them connected to me and then out of those we had 19. That responded to the initial connection message that you get when you send the connection and then 41, so we had a total of like almost 60.
I think it’s about 60 people that actually responded off of the 1500. So really good stats really good result, and I can click on this and you can see the messaging that we created in here see. These are the people that I went after you can see. The steps hey first name hope you’re having an incredible twenty. Twenty you’ve got a great background and we share some connections, thought we should connect as well best Adrian I’ve getting a huge connection rate off of this initial connection.
Message. Thank you for enacting with me. First name: it’s always exciting: to grow here on LinkedIn with other professionals. Would you happen to have any referrals that I can send you your business or need any referrals? I can send your business, I’m always looking for ways to add value with my content here and then again. If they don’t respond, I actually love it. If you can help me out with some feedback, I’m currently working with my team on a new SAS software, which is this software, that health professionals find prospects and increase sales.
It’S a slick system that has new killer components like engaging track, engagement, tracking CRM components and a lot more, I’m still in beta right now, so we’re still in beta on this product, but we’ve gotten amazing results in the stats are right here, for you see some 958 connection requests were sent only 16 16 % actually connected. 13 % actually responded to the first message and 28 % responded to that follow-up message.
So the messaging is working. It looks like the connection campaign could be a little bit better. Those numbers could go up. I don’t I don’t claim to be the number one best LinkedIn organic marketing guy. I know a lot of the the data that we’ve acquired has really helped us, create better connections and create more connections and get that connection right up, but we’re still perfecting that process.
In gathering data, but LinkedIn is a really good tool to do that. So you need to understand that the simpler you keep it, the more that your message is genuine, that the higher the connection rate is going to be the more you try to fill it with bluff and fluff and hype, and that kind of stuff the lower. That connection rates going to be – I say this all the time, and I mean it, you need to go out there and serve people stop selling.
It’S so important, the more genuine your connection, requests are and the more you spend time getting to know, people adding value to their lives, solving the problems and truly caring about people. The more success you’re going to have in your business, whether it’s LinkedIn, whether it’s Facebook, that is where true success from comes from it’s not about the platform. Linkedin, is a fantastic tool with high net worth individuals and it’s harder to get people to engage with you.
Because people are taking advantage of it, so the big things I want you to leave with today is you need to go out there and use a software. That’S going to save you time to create your connections and if you leave, if you don’t do a connection note along with it, that’s okay, but you want to make sure you send out connections and don’t do more than a hundred a day. Is you don’t want? Linkedin to flag you, that’s a really important deal.
You send more than a hundred day, you’re going to start getting you’re going to start getting filtered out, and you don’t want to do that. You need to fall under LinkedIn, it’s protocol right and then number two is to go out there and build genuine relationships with people and then also stay top of mind. And if you need help – and you want to get onto the lead Butler connect software, I can help you do that it’s very affordable, there’s a do-it-yourself plan.
I could help you get through that whole process. So that’s what I got for you guys today. I hope this helps you understand, LinkedIn a little bit better in the different aspects of it. I’M having incredible success in getting appointments every single day off of LinkedIn they’re, just automatically adding right into my calendar, and I can do the same thing to help you guys and there are ways that you can do that.
So just give me a call: you can go to Lee Butler calm or I’m sorry, Lee Butler aiyo. That’S the website and I’d be happy to walk you through it. Any time so hope you guys have a blessed day and as always, keep looking up. You
If you want to work business to business now, I use LinkedIn and have created a significant amount of income just from using LinkedIn and hanging out in LinkedIn groups. Now I don’t hang around in lots of different groups, because that doesn’t serve you to scatter gun your approach. It will serve you to get very laser-focused and target people that have the specific need or requirement, and that means hanging around in a group where there’s lots of your ideal customers that you could help to serve so give you an example, one group that i’m in I went into the group and there was somebody there.
This was just before we sold our room. It wasn’t just froze when we had our branding and design agency that we sold in 2013 and this person expressed a need for a website designer, and I was one of the first people to see this and comment the back. But what happened was before I’d responded. There were people that had they just actually said call me call me, call me, and it was just blatant. You know trying to get married on a first day.
All they did was put their web address, but instead I responded – and I said this is such an exciting time for you and congratulations you’re just about to enter a new stage of your business. This is such an exciting time. You want to make sure you get it right first time, so you don’t have to go through this process again and the way you’re going to do. That is this, and I gave 10 tips for how to make sure they’re choosing the right website agency to work with, and I put by the way.
This is what we do. So if you’d like help in getting some ideas around what you need to do to choose the right agency, then you know get in touch and we’ll have a coffee. So he then immediately sent me an email back and became a long-term customer for us. So we ended up creating his branding his website. We did his SEO, did loads of article stuff for him helped him with social media. I mean we were.
You know that that client was worth around 40,000 pounds to our business and and actually we’re still working with him to the point that when we sold our business and what also happened was because we were so helpful for him. We then had another five people that going touch with us and said, and can we have some more information as well, so we ended up with not just the one person that we’d responded to in a really helpful way.
We also ended up with five other customers too, who who also were our ideal customers. So what can you do? You need to think about using LinkedIn for your strategy. Think about very specific groups that you can join. So you make sure you’re, you’re, helping and adding value in the right way and that you’re serving in a greater way and by doing that. By going in with an attitude of serving rather than selling, you’ll find that you win more customers and you attract more people just simply from from doing that.
So I hope that that helps you if you’ve got any other questions. Do please leave your message below this article pop a comment below and we’ll answer your questions for you very soon.
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It’S an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.
Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.
Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.
There’S a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.
You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.
Guy can help me right. So let’s just take a look at the main. There’S three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.
Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.
That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.
They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’S in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.
So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’S the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.
So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.
I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’S what I do and then I linked to growth response, which is the actual company that I’m talking about right.
So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.
Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’S kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.
If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.
You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.
We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’S not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.
We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.
You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.
So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.
Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.
Let’S see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.
But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’S just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.
I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.
Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.
Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’S been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.
And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.
You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.
It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’M not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.
Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.
50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’Ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.
You start connecting with people they get accepted into your network. You send them a mess. I’Ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.
You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’S relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.
You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article
The second webinar asked the business growth experts using simple stuff that work and simple stuff works was a idea of Derek’s he’s done a special report on it, which I thought it was so out so perfect that for most full businesses, that’s actually quite straightforward, simple strategies That they just need to spend more time on very much so the simple stuff that works, give us a lot of key performance indicators and that’s how to run your business and that’s why we work out simple stuff that works and that’s why we now have it Both in a book and also on the data sticks that we’re going to be making available to the customers.
You know with that, so that they can actually work on it themselves, yeah and they get a free copy. They do indeed get a PDF copy of the book, so I’d like to welcome everyone to the second ask business growth expert: don’t Williamson financial wizard of God, arts based new servant in Surrey and myself. Brian images see I’m a business growth strategist. So we both got our books very something yes, mine, still in being incubated, it’s all written.
It just needs the I’m just going to get a proper cover designer. This is my mock-up cover. So 50 came 50 minutes, which is the 50k challenge at Derek, and I both offer to any small business that will take 15 50 minutes with. You is a free consultation and we guarantee to find you minimum of fifty thousand pounds. You’Ve got to have a business, though, to do it now, Derek’s brought out a book called going for growth, which is full of great tips a little bit of basically eight encapsulate everything that we’ve put into our key performance indicators are simple stuff for work, and it’s By following these simple methods, you go the business, it’s not it’s very simple, but it’s if people follow it that it will go over their business and it will go their profits and let’s face it, why the hell of any of us working if we’re not trying To make money exactly and again it’s about these easy to use strategies.
Anyone can implement, there’s no complicated after consultancy needed. You can literally read this book and just grow your business. It’S that straightforward! Definitely so today, after a request from people who are on the call, last week, we have we covering LinkedIn strange noise coming in again, so we’re covering LinkedIn and some great strategies to grow your business using LinkedIn. And why is it so important to be to understand, LinkedIn and use it today? Okay, so Microsoft bought LinkedIn, not that long ago, for twenty six billion dollars.
So why would Microsoft pay twenty six billion dollars to buy LinkedIn? It’S an astronomical amount of money. Well, I mean my belief is: is the most powerful business network on the face of the earth? It is an antique on the 26th of May. It will be more important because transit from May the g-general data protection regulations take effect, and that is going to hurt. Everybody in terms of how they market it and the area that you can continue to do your marketing will be using LinkedIn.
So why? Wouldn’T you absolutely yeah, see you’re still allowed to contact people directly and all the business owners or the business CEOs or the business directors or the senior management are on LinkedIn they’re all there. So these these are. These are buyers these. These are real customers and, as Derek quite rightly said, once the GD P R comes in, you could get into serious trouble or sending out a bunch of emails.
We knew that what are the fines per it’s a minimum of three thousand pounds or two percent of your turnover, whichever is the higher, so this is serious, serious problems. He’Ll put you out of business, it could get ugly. So you know, if you send out a few thousand emails. You could finish it so there’s over 500 million subscribers on LinkedIn today, and we can only see this growing a nice deliberate the view and was this full spring.
You know it should be anyway. So five hundred million subscribers today and this is going to grow of course, there’s other social media platforms on Facebook, but it doesn’t have the focus basically came up with Joe public and people about what they were doing Lincoln is very much more business means usage and Therefore, if you’re not on LinkedIn you’re, basically committing business suicide, yeah absolutely and the the key about LinkedIn is ninety.
Nine percent of people actually don’t really know how to use it properly. They’Re not getting the full benefit out of it, but there is a group. That’S referred to as the one percent group we absolutely know what they doing with it and they aren’t painting it in LinkedIn they’re, making all of the I Laura and hi David nice here so they’re. Absolutely caning on LinkedIn they’re, getting JV partners, they’re getting investors they’re.
Getting clients they’re really doing very, very well, but so what today is about is really introducing different ways of how you can start thinking about getting yourself tuned up. So you can be in that 1 % group. So what we can do we’re going to go through a few strategies that you can use straightaway and at the end, we’ve got a an offer that will help you even more. If you want to progress this, but we’re going to give you three or four really key strategies that you can just use straight away and and that will you get you a good good part of the way on the roads, so LinkedIn the strategy regiments.
A lot of funnel type sales methods, first thing connects and the beauty of LinkedIn you’re connecting to the right people to start with, and it’s easy to connect. And if you use the right approach, people are very open to being connected online when you agree very much so in the business community. People want to know other people because they want to do business and we hope you literally are coming in, and lots of doors being shut.
This is an obvious one that you want to be linked in to as many people as possible, we’re all in the same boat here, because in some ways the GDP are is is almost anti business in the sense that it is preventing. I mean the reason it’s have come about is because of all the spam and problems like that hi Andy nice – to see you here and and and so forth. But the reality is it’s: it’s blocking all the genuine guides who want to connect more easily.
So you want to engage and then of course, capture and divert your relationship and Trust with you or with your network, so the percentages are quite astounding, is 700 percent, more effective than email, which is which is extraordinary and and I’ve found this myself. I connect with the highest CEO, you can imagine and they they’ll connect with me on LinkedIn and discuss an issue, whereas if I sent them an email or their their secretary, an email you forget about it, you’re just not going to get through in this story, so It gives you a special cover, a covering we get some big noise Tim.
So what are the social media trends? Well, we’ve recently had a big one shown to us three false book, so the trend is basically, if you’re keeping people on their platform in their platform, then you get promoted for free, that’s basically the deal and if your brand or you’re trying to sell, then you Got to pay it’s as simple as that, so I know people a free sample on Facebook for managing millions of and who likes and shares, etc, because they’re very cleverly played the game that Facebook once and giving them the content that they want getting the the people That want it get a few virals going and Facebook will promote that all day long, because what you’re doing is you’re doing exactly what Facebook want people spend more time in Facebook as soon as you start putting your little links in there or certainly this is what Happened to read recent algorithm changes, that’s what they slap you! Something is staying in thousands of views you’ll get to unless you’re paying.
Of course, hello, hello. Let me let me mute a few chats, no see on board this nice very cut, hear me, and I can hear you give me a second. Oh here we go. I just got a mute. No, the only use it yeah, alright, guys, sorry about that little interruption. We should move on here. Yes, so basically what I thought we’d talk about. Let’S look at bumper stickers for for Facebook. It’S just the comparison example of have had a user to two platforms.
So Facebook, we think of a for instant recognizability in a bumper sticker approach, whereas LinkedIn we’re looking at being alike ahead of the funnel. So you use every step in your profile to be almost moving down your funnel and that’s really one of the most effective ways of using a LinkedIn profile. So if we look here’s my my one, for example, I’ve got us business growth experts after business growth, experts, sort of you know, what’s good and what’s bad about this, I mean give any thoughts yeah.
You want to keep it simple, so question: why are you saying honest business, both experts in the top left-hand corner and then again I’ll see experts about business growth, it’s Sybil’s stuff at work say exactly you probably don’t want to be saying the same thing twice in In that area yeah – and this is more when you’re doing the website a lot of words, isn’t there? Is it a message exactly for you want to cut them down? Yeah you’re, not the only one.
We have the same problem. I think you sure the next slide when you come to it shows our website, which is again just as bad, because we are in the process of redoing our website. For my less but to say more, I think one of the worst things about this example is ask the business growth, experts and Facebook who want to ask the expert they want to. Maybe if you sort of want to become the business experts that might be something’s more enticing because on Facebook, people want to feel good and feel they’re promoting stuff that promotes them.
So that would be a thing that I would need to improve on this. I think I need to improve – and here here we have your Facebook page and you’ve got the logo as the thing and, let’s face it, who cares about the logo? They have no year? Nobody cares about the logo. Making we’ve got the address. We’Ve. Probably people are the phone number is there, but it’s very small and frankly, the phone number should be a lot bigger.
Probably the email should be bigger and again we are in the process of changing our website, we’re trying to get away from telling people what we do more questions and answers. So they you know, people have got a problem and we giving an answer, and hopefully then they’ll want to come talk about their problem. The best thing on there is accountancy services. Yes, so here’s an example that I think is absolutely brilliant for Facebook.
As a facebook example here, oh yes, bang you immediately know what it is. You don’t care who’s doing it. You just know what it is and if it’s, what you want, you’re going to click on it on your absolute and the picture and the words very clear and quick and then afterwards you go in there and then now’s your chance to build a relationship. So I think that’s a really perfect example: they’re going to LinkedIn is Dericks LinkedIn profile and the best thing about it is, it does say, accountants at the top, but I think there’s a lot.
We could do with this and again we’re losing the real estate. If you think of the headline like a put and call type scenario, you could be doing a lot more with the next pieces of information life director of got arts accountants. Who cares exactly you know, so, there’s probably a lot better stuff we can put in here. Now, the next bit that he’s done really well is this kept. It will nicer space. A lot of people have a whole bunch of text and you literally lose the will to live, and really this is not going to read.
It are you so, but if you think of it, going down almost like the sales page talk of funnel sales page, that’s what you should be reading down in a good LinkedIn profile. Here’S mine! I think that I’m doing a little bit better than you Derek, I’m not saying to perfect by any means, but it’s pretty bold and clear and I’m actually giving you an offer. I’M saying I find a business owner ten thousand pounds in 45 minutes guaranteed, so I’m giving a definitive offer with a definitive time, etc.
I’M probably not doing so well under here, because I’m saying BDO partners. This is marketing, we’re probably business mattress strategies, not so bad. Although online, we could probably make that a message, that’s very clear that comes in from the headline so yeah. I think we both need to do some work here then. The bit I think I have got right here is, if you look at behind in my image. I’Ve got all the media companies that I’ve been involved with being interviewed with, etc, and you can’t really see it but semi finest that entrepreneur in the New Year award.
I took the bicycles to get down and I put that one up and I got that one. But it’s not very clear, but but it’s there and why do I have those well if ever a media company is looking for someone in my field or your feel, more importantly, and they want to talk to someone they’re much more likely to talk, beat someone who They feel has experience and knowledge to the media, but also it gives you a little bit of credibility.
Doesn’T it when you say direct very much so I’ve got ta, be honest up until we started talking about this. All of our third-party certification of merits had just been shoved in the door. Yeah she’s only now exactly we’re now bringing them out to tell people where we, you know we didn’t win, but we ended up by one of three finalists in three categories last year. For sorry, County Council for business potential for business growth with platinum ponds with QuickBooks um with zero, we’re not telling anyone that that’s the case book they’ve they’re delighted they’re, actually advertising it.
Do you think? Actually what, if they’re advertising that way? All these things are important. Yeah, it will help to build your credibility. Have you ever ridden a book influenced by Derek aldini? The this is one of the very important steps on the process of influence, definitely social proofing, etc. Here again, we’ve got a reasonable easy to read, offer about the challenge and what we do etc. So I think the first thing you need to do.
Everyone is really look hard at your profile. Is it clear as its sharp does it expect them straightaway whistles? They can look at. Are you giving yourself a little bit of credibility, and are you taking yourself through that sales funnel process from the beginning through to where you want to take them? This is this: is your first thinning of the wedge in the door, so to speak. I think here it’s just the articles.
I mean here’s an example why networking on LinkedIn is vital to property investors and we’re going to talk about it better about that as well, but we’re talking generally today because any business you own any type of this, you own with your property investor, whatever these exact Same rules apply because, as some things you need to do is you need to build your top team, you need to find your clients to JV partners or your funders, etc.
All of these things are essential to any visit the lifeblood of any small business. Here’S an example of my profile. As you can see, I’ve got 14,000 contact connections which I understand, that’s quite quite good. I mean there are people have assumed many more than I’ve got, but I’m quite well connected on the LinkedIn and, as you can see, I have constantly got invitations to join. You know 40 coming in the last day or so so, and then I can look at and see which people are relevant to what I’m doing and which directional one of go in.
But it’s important to build a network that is actually relevant, not just any old network, friends and family. You really need to get very targeted with LinkedIn and the more valuable it will become now. The next thing you do once you’ve got your profile right. Is you need to start thinking of groups so, if you’re a, for example, Derrick here with the simple stuff that works in your book, you, you would probably want a group, it may be cool growing.
Your business using simple stuff that works yeah bring in small business. Absolutely we actually won a close one for our own stuff. We’Re members of networking in sorry, which again is close. The Institute of Directors runs one which is closed, and the beauty here is that that way, people have got to want to join those closed, and the beauty, then, is you can be posting communications on those. What we tend to do is somebody comes in with a query or problem, and we think it’s a relevant problem.
We will then literally do a LinkedIn about it relatively short and we’ll probably also tweet it as well. So that that way people know and what we try to do is put out into the community ideas that are of benefit to the community. And that gets you more people saying more. I will be linked in absolutely and and then that that group can then be linked to this call. We do once a month and, and you gradually starting to grow your your your traffic and your exposure, and it’s exactly the same applies for you, guys, yeah.
You just applied to your specific focus, so you know within your group. It gives you an opportunity to do. As you see here. I send regular answer, calls here’s one a distant recently which says how to join one sing group, LinkedIn RCS book core business growth strategies using simple strangers at work. It was part of my invitation process to this call that we’re on today – and you see this group – I’ve only got 91 members in it.
I haven’t done as much work from this as oh, oh, but that is really important. You guys need to really think about spending some real quality time on this card of your your business strategy, very, very, very useful. If you get it right, make a big difference. Here’S some more examples. I was interviewed recently by a an online company and business growth company and here’s an advert example. I’Ve done so you can see people looking at it now here.
The other thing you need to look at is articles articles and posts this. This is how you’re really going to grow the initial trust, because remember last week we were talking about what is marketing to do you get people’s attention and then the next thing. It’S really a process of building a relationship and a building trust with these people, and to do that, you you’re answering the question. That’S going on in their head and the question is going on.
Their head is the burning question that they need a solution to, and it’s not the thing that necessarily they’re asking about and and by giving out, regular powerful articles to show that you’re an expert in a certain field you’re starting to answer it that the trust thing That you’re the person who is able to deal with these issues so in this example here I sent this post out three days ago and I’ve got a hundred and seventy five views.
Okay, so, okay, it’s not amazing that it’s not terrible this one. Here I sent two weeks ago and I got 1800 views now, that’s a lot better! That’S pretty high, as that happened actually pretty rapidly. Now here’s one I did again three days ago and I got 944 views. Okay in three days. That’S pretty good and here’s the same posts. I did again with eleven views now, unfortunately, on you guys on Facebook, can’t see this screen, but what I’m sharing is is tube linkedin profiles of articles, identical ArtsQuest in two ways, one of them with nine hundred views and same three-day period and the other one with Eleven views and the difference is basically one thing on the one with eleven views.
I’Ve got about four links in it, so it’s four links to either my website or another page to learn more about it, and what I’m doing is I’m breaking that rule that we spoke about at the very beginning what the social media platforms want. More than anything they want you to stay in their world in their platform. That’S where they’re getting all their value and business from so I’m breaking that rule and clearly the algorithm in LinkedIn is penalizing you straight away.
Eleven views versus me a thousand views in three days, if I clicked on it today, five days later, it’s probably fourteen or fifteen hundred views and that eleven views is probably twelve views. That is that big, a difference so they’re real one of the real keys to any strategy that you got with LinkedIn is to give really valuable information that people can really look at and go. I can use this, so I can do something with this and the second thing is no links, keep it in there because, if they like, if you’re building the relationship with them – and they like what you’re talking about at some point, they could talk to you and They can connect you easily.
The only links that Lincoln will allow, of course, to YouTube happy with that relationship. If you leave it in because they don’t have an upload thing, but once once they do start uploading articles into LinkedIn, then you’ve got to probably forget about YouTube would be my guess anyway. Facebook, you definitely don’t want to link to its own. Like that itself, I keep having discussions online and, as soon as I put a link in with a YouTube article to say, hey, I’m proving my point.
I get shut down straight away, so yeah, so that that’s a big difference in eleven verses of the basic of thousands on this slide. Here again, we’ve got four hundred and twenty views. I’Ve done a slide about SEO and article SEO, and the purpose of this slide is to show that it’s actually a article about why this and the other articles have done so well, because what I’ve done is I’ve optimized. When I put an article on to LinkedIn very important thing to learn how to do is how to optimize the article and the images and the articles and the better you optimize them, the more people are going to see it as well.
So I make a point of optimizing these things and, if anybody’s interested in learning more about that, do let us know, because I think then it’s next one at one of these calls we’re going to cover that in we’re going to deep dive on basically article to Articles and how they article advertising article marketing and how to optimize images to get onto the first page of YouTube and Google, so we can cover all that in one of our free art.
Six book calls so here. Here’S another example. This is with Derek going for growth that I’ve optimized and in five days we’ve got fourteen hundred views. So you can really. You really get some good effects here. Eight hundred views in two weeks, not as good, but you know if you keep dropping in these articles and you’re, getting the thefts and views each one. This is going to add up it’s going to make more people more likely to connect with you and when they connect with you, they know a little bit more about who you are what you’re about and are you answering the question that’s going on in their head? So you’re getting the right audience to join in with with your with your group, and there are a lot more likely to interact with you as well.
If they’ve seen that you’ve been speaking about something that actually is of interest to them and as useful as their own business they’re, there thousand times more likely to want to connect with you and converse with you. If you want to talk to them both. So it’s not about connecting and then just selling to them it’s about connecting and building that long-term relationship. We both spoke about the drip-feed campaigns in in last last month’s core, so now on to how to build your dream, team and investment investment in network on LinkedIn.
Now this is really one of the most powerful things about LinkedIn. It’S building the Ovaltine. If you think about a 360 view of your business, you’ve got everyone from shareholders to customers. You’Ve got everyone, who’s got a stakeholder in your business and you need to find all these people and you can find all of them on on link, including employees. I need to prepare myself yeah they’re, all there they’re, all there sitting waiting for you and you can run advanced searches to get any person that you want.
You can get all the specialist characters you need. So here’s an example that I ran just yesterday or actually Saturday, I think I did on so. I did a search for accountants now here, I’m working with Derek who runs an accountancy practice with a large client base that we can speak about subjects that are interesting to your client base, end of story, so I’ve done a list of accountants and, as you can See, there’s a few immediately popped up there.
I run the list and now you can see a list of accountants that I can click on. So we’ve got in shot. Here’S about six now, on the right hand, side you can see that three of them I’ve invited I’ve sent, invite most of them, so I may have done it earlier or I may have done it on the Saturday Edgeley one of them I’m actually connected to. It says send in mail, so now I’m allowed to sentiment a message directly and then below that I’ve got to disconnect, which basically means I’m not connected yet but they’re.
Obviously ones are Marlins to connect with, and it’s very easy I just send them a connection. Invite so here’s one of the ones I messaged on Saturday – and I said hi David, I’m looking to JV with an accountancy to help them build so to help them build or help. You build a stronger relationship with your clients using us the expert Corps. Would you be interested in talking to me about about this and if you, if you’re interested, you can join my call on Monday and I sent him a link for this one, it’s in the in message.
So it’s not the same as in an article so sending a link, something like that isn’t as devastating at all, so he replied back almost immediately okay, so this is a owner of a accountancy practice on it on a Saturday applied like that, and he said many Thanks but our practice basically says our practices specialize in specialized a jamboree charities and they have clients they’ve had for over thirty years and they’re he’s about to retire.
Basically, he wants to wind his business down. So you know he said kind regards it’s not for me. So I was able to say to him: well thanks for your reply, David, I completely understand you’re not interested in selling. However, you might be interested in selling your business. How would you I’m working with a practicing group of accountants here, Derek my good friend and who is an expansion mode? So would you be interested in me helping you to create more value in your business and in with an acquisition exit? Now, all of a sudden sort of winding is practiced down and losing it, which is one.
Ninety percent of businesses do because, when most entrepreneurs come to retire, only eight percent nergi able to sell well is that right right. This is shocking, so most business owners or entrepreneurs when they, when they retire, they have to close their business down or give it away or sell it for a dramatically low value. Now, in this case, I could help him increase his value. We could do a deal with Derek who would be very happy to take over the clients and grow that business and give him a good reward for doing it.
Wouldn’T you agree or has my green? This is the thing I’ve always got to be. Looking at you out your exit, it’s no good when you died, the value of the business worth. I can only remember dear old, Charlie, cruel, probably before your time how many core business was worth couple of million pounds which, in the 60s, was an awful lot of money, but the end course when he the day he died. He was worth a couple of million.
The day after he died because he ran in a more democratic manner, it was worth about three hundred thousand pounds. The death to Jews wiped out the entire estate, so his widow inherited nothing Wow, very sad, end and yeah, because the statistics are pretty horrible. Most business owners actually retire broke, which is terrible. You’Ve been an entrepreneurial, your life, you create jobs, you create wealth, but you forget to create the value inside the business techno.
So this is just a simple strategy that, if using LinkedIn on your own businesses – and it gives you an example of how open people are to talk and give users a real real feedback very quickly. Here’S another example where I actually actively was looking to acquired of business, so I put a little article there or I think it was just a post and I said on it an image of that covers roughly what I’m looking at acquiring.
I said I’m looking to buy a conference or exhibition style, business and and and I put some more information in there in in the post and if you know anyone is cetera, then please get in touch and I had 15 or so contacts from there and out Of it, I gained two clients and I gained two acquisition opportunities and one of them again Derek and I discussing with one of his clients that may may be that might be a fit there.
So it’s it’s, it’s extraordinary what you can do with it with this program. It’S not just about selling someone a quick widget is it. You know it’s much more powerful than that and that that’s really the the message it needs to come across from here. So just going through the exhibit one only had 15 clicks, but they were all very powerful, powerful clicks. So why not working on link to the vital property? Investors were the same reason.
We’Ve said here: if you’re, if you’re a property investor and you’re looking to grow a property portfolio, you need your top team to do things. Well. You’Ve got to have lawyers that understand your world of being in a property investor. It’S no point going down to the high street and choosing a solicitor on the high street. If they don’t understand the way property investors do business you’re going to be wasting your time, they’re going to be very rigid and limited to how they normally do things working with estate agents, etc.
You want a more creative lawyer, so therefore, you’ve got to start refining. Your searches and finding lawyers that actually understand how to do different forms of creative contracts. You know whether there be options or delayed completions or all sorts of other wonderful techniques. Having done a lot of property, investing myself and I’ve also done business acquisitions as Derek has what we are privy to is there’s all sorts of interesting ways of doing transaction as isn’t there that the most the standard, my steez lister, would never clue.
Hey thinking not just the solicitor, its affairs counsel surveyors architects, local builders, if you’re not doing the work yourself, yeah, plasterers, plumbers, accountants, because you may be faced with construction industry certificates all these things, but equally the other thing is: do you understand the industry that you’re Going into one of the beauties of LinkedIn is that there are lots of people in the industry who will be telling you about what they do, why they do it.
We’Ve had people coming in thinking that they’re being very clever, they both walked in bought something and then spent money without any regard for the market prices, and they suddenly wonder why try to put it on the market they’re going to end up losing 50 thousand pounds. So again, you’ve got to actually understand the industry if you’re going into it otherwise catch a cold yeah I mean, and you got ta act fast if you’ve got a really good deal where there’s a business acquisition or a proxy or whatever.
You need to have you. If you’re bridging finance ready, you need to have all sorts of auction finance or whatever they say any. You need a funder in your back pocket. Who knows you and is happy because he knows that you won’t touch it to you unless it’s going to make money. Yeah so again, the problem here is, if you’re, a new boy how’d you get in on it, can’t you link it up. The other thing is quite up from the best deals.
If you get out to the local estate agent he’s not going to be pushing the best use, he’s already told his mates about. If you’re looking at and talking to people on LinkedIn, there will be people, who’ve got property deals. You may be already getting on that before it ever goes near an estate agent. Absolutely absolutely you know you, you can connect with landlords, you know in landlords, you know who may have several hundred properties and in that case, you’ve got a situation where, if you’ve got a landlord who’s looking to retire, you know, there’s a there’s a there’s.
Some great acquisition opportunities, absolutely and depending upon how he’s done it, how do you, how do you take over if they were in his name? You’Ve got a bit of a problem and he’s got a bit of a problem: a capital gains tax and B. Do not never buy property in your own name, because the government has set up a taxes system now that anybody buying property in their own name is going to be hammered, whereas if you’re buying it through the company, it’s not a problem.
You have you get text on what you take out and you can roll over any profits any game. Salutely the the government sort of done a little bit of war with the small amateur landlord they doesn’t want the Apple. They want to kick them out. Basically, okay, so if any of you are interested in learning more about LinkedIn going ready and if you know if you run a small business or you’re building small business, I sincerely suggest you you study.
This is a very important tool to learn and do it now and the reason why I say do it now is because Facebook already slapped everyone with the EZ distribution that the viral you know creating virals that set the trades a lot harder now and certainly for Anything to do with business, they want you to pay for every single eyeball. Linkedin is still pretty free. I think, and you got a lot of people you can meet, as you say, I’m regularly getting a thousand, sometimes several thousand people on each article.
I do and I keep dropping them out, so I suggest you start learning this quickly and start getting in now. So if you’re interested, there is a training, and I can send you some information, anyone who wants it. Here’S the link – if you want to see it, hang on here’s the link. What I’ll do is I’ll put it into the chat box of the zoom meeting. Anyone wants to know about it on Facebook, just PM me and I’ll I’ll, give you the link, but it’s a very in-depth training that will go through all the every step you need.
You know just to get yourself right into the 1 % group. The other thing that we’re working on is acquisition, so if you want to buy a business or acquire a business Derek – and I have a training course where we show you how to acquire business within 99 days or using none of your own money. So this could be, if you just want to own a business, your first business, you know we’re looking at businesses between a half, a million and 5 million turnover, we’ll show you how you can acquire that without using any money.
Now, if you already own a business, then this is a perk that easiest way to expand. It’S a lot cheaper to acquire a business image. People in it than it is to build a business. You can invest huge amounts of money in a new business and still so the failure rate is it’s horrific, Lia terrific. I was going to say within 10 years at me, 9 out of 10. I know this is a small business startups. So why not acquire something that already exists and is survived for 10 years and all you’ve got to do is apply some better ideas on what to do next, because if you’ve got someone who’s retiring from the company – and you know a bit more about the latest Technology and how you can apply that to that business, it’s not very difficult! It’S not rocket science here to take your businesses just being going along and then making into something much better.
So if you want to learn about that, that’s another thing that we can offer you for training on and the basically the special offer that we’ve got there. Yes, at the moment, we are happy to provide a copy or a PDF copy of our book, which is the overview of the general data protection regulations or for the discretion, I’m afraid. But it’s a 56 page book. It tells you everything you love to do in simple English, so please, if you it would affect everybody.
So please think about that. We’Re also prepared to offer you a PDF copy of our book, going for growth and last of all, a copy of our PDF booklet. Making text digital, which will be affecting every limited company, come April 2019, so you’ve got a year to gain in training for that, but it is going to affect every business, but also what we can offer. Anyone who goes for the anyone who wants to go through the trainings we’ll offer free coaching sessions to get you going, get you started.
Will it’s with the LinkedIn or whether it’s you want to acquire business and you’ll get both of us will help you for free, we’ll throw that in so anyone interested, let me know, and I will send you the links I’ll put them in LinkedIn. Actually I’ll probably put them in the Facebook post as well. Does anyone wan na ask any any questions? Unmute? Anyone anyone got any questions. I know I knew this. I think they have to unmute: oh dude, okay, guys Ian Sam, Jemima or Gemma.
So hey Dave. Several all the David’s here, several no okay, well, okay, well, send us an email, send us an email get in touch on Facebook and then the last point to make is the Derek on oil, for the free 50k challenges calls coming in now, 350 K challenges. So anybody who’s running a small business. We guarantee we give a free 50-minute session, where we guarantee to find any small business, a minimum of fifty thousand pounds in 50 minutes and we’ll do that without any marketing spend at all.
We’Ll show you how to do that. So anyone will sign up for that, give us a shout PMS or send us an email, and I think for that there’s our email addresses I’ll put them in the Facebook live after after the talk get in touch and thank you for listening and enjoy your week Enjoy your week, yes, take care, bye, everybody bye, article advertising expert page, one guaranteed put your article on page one for Google and YouTube direct millions of potential customers to your website.
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Social signals are very real and help your search rankings. Learn more in the video below.
That’S a huge deal. Obviously, LinkedIn has a strong Presence for all businesses, Let me ask you hopping on LinkedIn. What are some things I need. To do to get it organized Well, it’s important for You to make sure you describe every role that you had Throughout your career, Have a very professional headshot makes you bring your very friendly smile that will invite people in And then also don’t forget.
About those keywords, Yes,,’cause, that will Also help you to be found in a search also, you Really got ta think about what’s relevant. What would Be your target audience or the business you’re trying to target what would they be searching for and what do you want to come up as Like? For me, I do a lot with social media, so I’m definitely looking For people searching for social media help Social media marketing they want to know about Facebook Instagram Twitter, so those are some keywords that definitely need to be Infused into my LinkedIn So a question that get a lot When it comes to LinkedIn, I’m sure you do too is how do I build my network? What are some best practices And honestly I’ve just taken the approach that I give for social media, which is you don’t wan na just go and follow some random people just to grow your following.
You want to follow people that Are relevant to your industry or within your area, if you’re, a local brick And mortar business When it comes to LinkedIn, does it matter if I know the person Or can I just sum it up To me, it makes sense to Keep it very relevant like social media, but You’Re the expert, what I think it’s really important, that you have a reason for connecting You can connected with Someone you’ve never even met but use the things that are Right there in front of you, you have people’s description, so you need to learn something about them.
They’Re in your industry, and it’s interesting to you. And you wan na know more let that person know on that personalized connection request. So don’t too concerned like “. Oh, I don’t know that person,,” and “ They’re, going to think I’m weird,” they’re there to connect. So it’s okay, but make sure you let them you Know why you want to connect, So that’s why LinkedIn always advises, leave a note.
You’Re more Likely to connect right Exactly And that’s actually true, so with doing my career I do a lot of traveling and speaking so. I’M meeting Essentially strangers all the time and it always catches my eye when someone is connecting with me on Linkedin and then they say: “ Hey Emma. I was on Your webinar yesterday,” like right away. I’M like “ Dude, that’s awesome,,” connect. We are now on the same network.
So do you advise that? Is that a good practice? For everybody, listening in, like hey, leave a message of Why you know this business Exactly you want to make sure that you give them a reason. Why you’re reaching out? Because in all honesty, there’s so many people out there that are just hitting the connect button without sending a message? A lot of people do just disregard that. So you want to make sure You give people a reason to get to know you more And of course, every so often you want to make sure you follow up, make sure your network Is going to be relevant so make sure that you’re Following up with them – and you know a smaller More relevant network is os much better than A large one that just is not in touch Same with Facebook, I was Just talking about this recently with some local heroes, You know cool cool cool.
You have a large following they’re like “ Yeah, that’s social proof, right?”, Not necessarily you want to make sure that you check the hygiene Of that list of followers and ensure that they’re in fact relevant and pertinent to your network, All right, Sam, I think it’s Time that I confess something I don’t post on my LinkedIn and I definitely enjoy When other people do and I consume it, but I don’t know I just Don’T take the time to do it is that a big deal Is that a big driving Force of being on there is creating content.
What are your thoughts? It’S really important. To create some content because just going from a Casual viewer on LinkedIn, creating content makes you stand out More things that people Like comment or share, it increases your visibility and the whole point of Being on that platform is to be seen, and that’s what you want so you may want to take your Linkedin game up a notch Em. This is sounding a Lot like social media, It is And it’s okay to be personal.
You know yes, LinkedIn is A professional platform, but at the end of the Day it is social media. What’S the first word Social, how people relate And connect with each other. That’S what you want to make sure you do So don’t feel like a stuffy. Linkedin has definitely changed over time. It’S okay to personal! Well, I saw a quote, though that said LinkedIn is where humor goes to die: (, laughs, )! I know what people Are talking about with that, but honestly you make Of it, what you want, if you want to be connected with people that, like your personality, showcase it LinkedIn now has article You can also put yourself on article if you’re comfortable with that ( gasp ) Idea.
I could add this article to my LinkedIn. Well, I think so. Okay, Emma you said you want To beef up your LinkedIn game, so let’s start to think About the type of content we’re going to create, It’s really important A lot of people think you know, keep it professional Stay away from things that are like politics, And things of that nature that is important, but at the same time don’t forget you can’t Separate your professional and personal, I know, and plus people Like to laugh and smile, So it’s important if you want to share Some personal anecdote: it’s okay, but give people Some insight behind it like a day at beach, you Showcase that you’re having fun and you’re relaxing, but you can always tie back in the point that you’re not all about work.
You like to laugh, you like to get away. I love the beach It is important so that you don’t get burnt out very important in your profession, All right, Sam. This has been awesome. I’Ve learned a lot about LinkedIn, I’m a little less intimidated by it and I’m excited to go on There and update my profile Just thinking about what I already have in place with my social media. I’M Got that content calendar to keep my strategy on track.
It makes sense to me Correct me, if I’m wrong, I need to add my LinkedIn Into this content calendar Absolutely right, you want to make sure that you have a good goal. That’S feasible for you of how many people you Connect to on a regular basis, I suggest one to two per Week start out with that, because quality is way Better than just quantity, You want these connections. To mean something and be significant: That’s really building your Network in a responsible way, That’s a wrap.
You Just learned how to build your LinkedIn network be sure to like this article, Hey share it on LinkedIn, Also subscribe to our YouTube blog and ring that bell. So You’Re, not the last to know about our next article and –, Make sure you comment below and let us know what Is your go to message when you’re sending those Linkedin connection requests: This is The Journey, see you next time.
Social signals are very real and help your search rankings. Learn more in the video below.
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