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Online Marketing

Best Tools to Grow an Online Business in 2020

So in this article here today, that’s what I’m going to be sharing with you make sure to hit that thumbs up and all of these tools are really easy to use, because I’m not going to lie.

I’r actually a bit of a technophobe, the first and most under utilized tool. It’s going to be something that you may be like whoa Lauren hold up here. I thought that was just for professionals. They were looking to connect with other professionals or to find jobs and to have people spam me with their jobs. You do know it’s the easiest and a free way to find your dream customers. You can literally type in a job, title or type of person and I’ll pop up.

So just think what is my dream customer do professionally and then you can find them just through searching like this, have conversations with decision makers and three get in front of people who have the income to pay. You y’all over 45 percent of LinkedIn users make more than 75 a grand per year and you don’t even need the paid version for any of that right now. It’s kind of a golden age just like Facebook about ten years ago, so you are able to grow real fast.

So what should you post on there? But I think I’m going to do an entire article on it. But for now make sure that you’re on LinkedIn make sure that you’re posting at least every other day and that you’re connecting with people and that your profile is optimized and so usually dinh and realize that there’s a lot of opportunities there. So yeah. I, like LinkedIn, for building relationships. My company, we call it permission based relationship marketing, but maybe I’ll do a article on that in the future.

So drop a comment: if you want it, I over 10,000 followers on there right now and we’re getting a lot of our clients from LinkedIn. Now, in fact, half of our plans now coming from LinkedIn, whereas before it used to be like 1 % – and I was only a few months ago, so there are some sorts of tools that you can use in order to generate. You lead using LinkedIn and if you want to know what they are just send me, a direct message on LinkedIn saying, lift in leads and then I’ll make sure that I know what that means.

So I can tell you about it sneekly, but you can connect with absolutely anyone and pro tip when you connecting with you, make sure that unknown, like I’m doing right here with these people and offer your services to them in a really non family. My second necessary tool is Google Drive. You would be shocked about how many will don’t know that this is a thing you get to use. Google Docs, which is literally just Microsoft, Word, but it’s so much better here.

Let me show you why. So when you create a new document, it will pretty much just open up and your entire team can be working on it all at once and it automatically updates. So while you’re typing something in someone else can be too so. Google Docs is great, but then there’s also Google sheets, Google, slides and even more so we use Google Forms to our business. So this is the way that you can collect data from clients.

All of these different things that I personally don’t use, but it just keeps everything organized and so simple, so we make slideshows all the time for our clients and then with regards to our sheets. We mainly just use this to keep on track of our clients and various different things that we’re doing, and if you look at this here, this may look really ugly, but these responses are from a Google Form that we had and we set up an integration so That we don’t even have to fill out this spreadsheet, it happens all automatically and it’s just such a nice way for our whole team just to have all of this information all in one.

But even if you just want to use it for personal, it’s great because it means you don’t need to download anything, it all happens and stays in the cloud which means that it doesn’t take up any space. Your computer and Google also has Google Calendar now I’ve taken these three off because there’s a lot of personal stuff there, but these three calendars, my whole team – shares them. So we all get to see when payments are due in on a calendar and it means that we’re organized and on top of things, which means that we’re being productive and not having to go ahead and check everything which allows you maximize your effectiveness and your efficiency.

So how do you know what you’re doing each day you can have your Google Calendar dictate it and you can set it up so that people can meetings with you for that specific thing on this is a big. Take then for a more user friendly project management tool. Monday dot-com is absolutely awesome. It’s super collaborative and everything inside just makes it really simple. So this is the inside of Oz and how we use it, and so there’s various different reporting’s that we do that we can keep track of in order to ensure that we’re both on top of our business and then we also have client trackers for our clients.

Inside of our programs, so I definitely recommend this I’ll leave a link below which gets you a free trial. So you can give it a go and a taster, because it’s something that just allows virtual teams to stay on top of that tasks in a really effective way, and the nice thing is, you can set deadlines, add tick boxes just so that everyone knows where everything Is and you can even have conversations about different things, which then people get notified about? It’s really really cool second to learn I like, for that is acuity, and I actually think I have a lane they’re supposed to be only for my clients to get a free month trial, but I’ll leave it down below, so that you can get it as well, And it’s where people can actually book a time to speak to you and so, if you’re, a coach or consultant or a service provider and you’re, not taking sales schools.

Well, you definitely should be, and people are going to be able to book a pool with you using this. You can also have questions on the cool booking form, which are essentially application question. So when you go on the pool with them, they can have already partially convinced themselves. They already need your help, so this is a whole nother different topic about human psychology and everything. But basically, you see, will calendar and allow people to book kinds of you using acuity scheduling all these every single tool links down below.

So by now you know an awesome platform which is totally free. You know how to dictate your time and how to optimize the people booking cause with you, and you know that you should be doing sales calls, and so next up, I want to talk about. Okay, once you have leads once you have a way for these leads to book time on your calendar, how do you actually get the money in your bank? Well, a little bit.

We use PayPal, PayPal, scoop people’s good, but there’s actually something called transfer wise and I like this cuz. The fees are really really really low so again I’ll leave it down below, but it allows people from all around the world to pay you, and so you need it invoice them out, and so you can just use a website like invoice generator literally, you can go On google and type in generate invoice online and you’ll find invoice generator invoice home all these things you can just use them for free, that’s what I do and it will allow you to actually take payment from people, businesses who are generating under a hundred day by Month, transferwise is a really good option if you’re taking payment over the phone, which I do recommend you off, then you stripe, if you’re under a hundred kpop months.

If you’re over that, send me a DM and I’ll. Tell you about another option: that’s maybe better! For you at that stage, but I’m around a pay per month, transfer wise as well as stripe, are going to be really good option to get the money in the bank. And so now, if you have a, there are a couple of things that you should be using if you’re not doing so ready or if you have plans, okay, so the first is slack slack is awesome, it’s kind of like what’s out for business, it’s a virtual Offense, so you can have different team members come into your slack.

You can also have different clients come into your slack and then you can have blogs and blogs are essentially an office room where people can come in, they can go, but the cool thing is as they come and go they’re able to see all the previous messages That happen before, and so you can send files in there. You can send messages in that. Oh, my gosh, it’s if you have a team and you’re not using it.

You are crazy if you have a lot of individual clients and you’re, not communicating to them on that. Then you’re losing a lot of time, because it’s just such an effective way to communicate, and then it’s definitely another tool for teams. I really really like is loom. So I’ll do it again all of these link down below luminacai, it’s essentially a Chrome extension and you can void your screen record.

The audio show your face if you want to and just do articles, and so it means that when you communicating with plans when you’re communicating with your team you’d have to type things out, you just have absolutely everything in article format, which makes it so much easier To explain, I can’t believe I wasn’t using this up until about three months ago, because I used to have to try and say to a client know this part of the sales school isn’t very good.

Here’s what you need to improve and don’t explain. I was so confusing, whereas now I can have them submit allude to me they speak. I pose what they’re saying I speak with the feedback. I play what they’re saying the PMP or you can have a document and instead of having to go through the document, highlight and then write your comment. You can go through the documents and just say here’s my feedback on this part, the villa and read through it.

Just like you were something that next, but it is so good. It saves you so much time just allows you to communicate less and going back and forth less and then the next thing when it comes to actually training your team, you can record a bunch of balloons, download them and then upload them to a training hub and A training portal, so I like to thank you for that again. I think I have a free trial flat so leave that down below.

This is the same platform that we use to deliver courses to our clients, and so it’s really cool effect, they’re really efficient and will allow you to train your client and train your team in the best way possible. So they’re my favorite tools that I like to use for my business. There are other smaller things that I use, such as Volker sir, with some clients, which is like a what’s up type of thing: I’m not really too much of a fan of it, but the first things that I’ve listed out here hasn’t one I find better ones.

I will be sure to update you and let you know, but right now, they’re my faves first thing doctor where and when it comes to document and everything I drove use. Microsoft, Word everything: Google Drive. I love Google Drive, I let you pay like ten bucks a month and get so much storage. This is immutable and yeah first place to start. If I were, you is just make sure your Google is all optimized and organized then after that, make sure that you are on LinkedIn that you’re posting content from that.

What I would ensure that you’re doing it’s just really making sure that when you’re actually having but close of you you’re sending them your acuity link and then you can keep going to get it and absolutely crush it. I hope this helpful hit not subscribe. Make sure that you turn on the notification Seletar future articles, I’m going to definitely do one on LinkedIn and all the other stuff I mentioned.

I do wan na I’ll, see you in the next article


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LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

It’s an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.

Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.

Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.

There’s a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.

You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.

Guy can help me right. So let’s just take a look at the main. There’s three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.

Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.

That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.

They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’s in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.

So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’s the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.

So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.

I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’s what I do and then I linked to growth response, which is the actual company that I’m talking about right.

So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.

Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’s kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.

If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.

You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.

We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’s not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.

We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.

You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.

So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.

Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.

Let’s see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.

But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’s just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.

I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.

Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.

Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’s been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.

And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.

You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.

It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’r not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.

Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.

50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.

You start connecting with people they get accepted into your network. You send them a mess. I’ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.

You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’s relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.

You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article


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Elevating Your Personal Brand on Social Media

It can be really difficult to work on putting content out there and increasing our personal brand, especially when the day-to-day operations of our job kicks in and and it can be really tough for someone who doesn’t even know how to start a blog but wants to elevate.

Your personal brand, well, I’m here to tell you you don’t need a fancy blog and you don’t need fancy article content to increase your visibility and your personal brand. You just have to keep doing what you’re doing, but take it one step further. So we’re going to use LinkedIn as an example, but you can do this with any of the social media platforms. When you see a piece of content that you like. I want you to like the content, because people will see that as your activity that you are actively engaging by liking the content now you’re going to take it one step further and if you really like the content, I want you to comment on it.

So let the author know what you think of the content that again this gives you visibility and it gives you a voice. So now you have something to share and something to say and again it wasn’t original content things that you had to dream up. All on your own you’re, just contributing to a dialogue, that’s been started by someone else. The third thing you can do is you can share that content. So again, if you really like the content by sharing it, it makes you look like a person of value.

So now you’re not only contributing to the dialogue but you’re, sharing the dialogue and you’re getting other people involved. So this is going to increase your visibility. It’s going to elevate your personal brand and it’s likely things that you were thinking about. Doing anyways and you didn’t have to want write one blog post to get it. So that’s my tip for this week’s 2 minute Tuesday and join LinkedIn this week find something that you can like comment and share on have a great week bye for now.

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LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

It’S an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.

Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.

Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.

There’S a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.

You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.

Guy can help me right. So let’s just take a look at the main. There’S three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.

Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.

That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.

They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’S in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.

So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’S the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.

So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.

I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’S what I do and then I linked to growth response, which is the actual company that I’m talking about right.

So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.

Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’S kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.

If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.

You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.

We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’S not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.

We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.

You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.

So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.

Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.

Let’S see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.

But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’S just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.

I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.

Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.

Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’S been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.

And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.

You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.

It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’M not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.

Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.

50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’Ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.

You start connecting with people they get accepted into your network. You send them a mess. I’Ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.

You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’S relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.

You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article

 

Categories
Online Marketing

LinkedIn Advertising

On behalf of SH Y key business builder webinar series, it’s been an honor over the last, though I think about how many years now that the relationship that I have with David and Steve and the folks is why he? What a wonderful organization and we’ve created a tremendous number of articles on different ways that things like LinkedIn and Twitter and social selling and relationship marketing to be used in your business.

So it’s been a great relationship and it continues to be a great relationship. So make sure after you get done reading this article, that you go read some of the other articles that are in the archive and in the library. So today, what we’re going to talk about is we’re going to talk about LinkedIn advertising. Now this is actually a feature that many people just really don’t fully understand. I’Ll also tell you upfront that it is a feature that’s currently undergoing a lot of changes, so LinkedIn is constantly changing how the platform works, and ironically, I know – I probably shouldn’t say this on a recording, but today is Lincoln’s 13th birthday, so today is actually Cinco De Mayo, the fifth of may 2016 and Lincoln, was launched on May fifth 2003 13 years ago today, who would have thought so? Linkedin is now officially a teenager, which means it it.

You know yells at you and it talks back and it doesn’t listen to a thing. You say that’s how p making sorry and ironically, I got only did within 60 days of the launch way back july of 2003, so i’ve been using this platform for almost 13 years crazy, so Lincoln’s advertising platform is really underutilized by a lot of people. Now I’m going to tell you up front, but if you choose to do some of the things that I’m about to show you that this is not a free feature of LinkedIn like many of the future, something that we’re talking about advertiser and advertising costs money and The response that a lot of people have is well, you know, you know, linkedin advertising Kevin, it’s kind of expensive and on one hand I agree with that.

It is more in a you, know, pay per click or paid for impression kind of cost versus some other platforms, but when I show you some of the things I’m about to show you, you may change your mind on that. You may say you know what for the for the targeted ability to reach with laser-like precision the type of individual or organization that I’m looking to reach. Actually, I believe that Lincoln’s advertising is not over priced at all.

I think it’s very fair for the ROI, but as in all forms of advertising, you’re going to have to play around with it and kick the tires and see if it makes sense for you. So right now you’re looking at my LinkedIn profile and if you and I are not already connected on LinkedIn, please feel free to send me a linkedin invitation and mention that you heard me – or you saw me on this lush likey webinar series.

So, on the right hand, side of my page here you see at LinkedIn advertisements – and the same you need to understand – is that these advertisements, this professional, am be a trainer organizational leadership. Then these advertisements are not accidentally on. My page Lincoln is a database. 420 million users worldwide 225 to use per second, and when you think about it, it’s the world’s largest rolodex meaning.

It has basically the resumes of 420 million people, including where work history, skill set with what they like to do on the weekends. Whatever somebody’s willing to put on their LinkedIn profile is effectively in Billington database. Well, if you understand that from an advertising perspective, that’s a gold line, because if you’re looking for people that went to Rutgers that are now seeing photos within 20 miles of Tulsa that have the word fly fishing in their LinkedIn profile.

And I just pulled that. Out of the air, you can literally target that specific segment, so these ads that you’re, seeing on my page here, it’s no accident that these are here. Whoever created these ads wanted to find people with receding, hairlines and big noses within 50 miles of Denver. I’M just playing around no on that I mean, if you ever receding hairline in a big notes, but um. If you were to open up your LinkedIn account, you probably wouldn’t see if these ads on the side of the page, because you’re not me you’re in a different part of the world, you’re, probably in a different industry.

You know who knows so, there’s ads on the right-hand side of the page, but if we go to my homepage, Linton also does something called sponsored content now sponsored content and there again there’s the ads sponsored content is just a fancy word for advertising, so this here Sponsored this is an advertisement that this company demand wave paid linkedin whatever they paid them. To put this into my newsfeed.

Now again, it’s not showing up in everybody’s newsfeed, but it sure I I am apparently fitting the profile of the type of person that link that that demand wave is looking for. So again you might open up your LinkedIn account and never see this hat, because maybe you don’t fit into that category and I probably wouldn’t see the ads that are showing up in your newsfeed. So here I can see. Obviously the LinkedIn newsfeed is your connections and their status updates, but then you’re also going to see sponsored content.

Now you need to know that if you choose to go down this road of advertising and sponsored content, one of the subtle differences, although it’s big difference, is that these are ads. They’Re not intervene that can click on it and go someplace, but there’s not a like or a comment or a share button over here on a sponsored content. There is a like a comment and share, so you can see that demand wave posted this and 422 people have hit the like button and 15 people have commented.

Well. Let me just point out something really obvious, but as obvious as it’s going to sound, I’m going to tell you, I can’t. I can’t believe how many people never pick up on this. If I was demand wave – and I can see exactly who these 422 people are, this is not anonymous. You better darn well believe that if I were demand wave, I would be reaching out to those individuals individually and saying something like hey.

I noticed that you click the like button on our sponsored content, all about paying it forward and we’d love to prove it to you. How can we help preserve you in some way? There must have been a reason why you click the like button. So all I would want to do is start a conversation. So let’s go up here to the top of the page: let’s go to business services and let’s go to advertise now again. Linkedin is constantly changing how this works and I don’t really teach by death by powerpoint.

I do things in real time because i’m a big believer that the worst lay in the world to teach somebody how to ride a bike is to show them a powerpoint presentation on how to ride a bike. But the best way is to put them on the bike, so I’m just showing you that if you want to take the time – and you want to dig into success stories, marketing solutions – there’s article tutorials in here – there’s all kinds of information that will help you with This ok, so let’s just move along very quickly and I’m not going to click on any of that right now, but let’s just go to text and image ads because I just want to knowing this is a very brief webinar.

I just want to go through this very, very quickly, so again, there’s a lot of ways that LinkedIn can hold your hand and walk you through this, I’m just giving you a fast dirty version of it right now. So if I go to create an act, it’s good first, it’s going to ask me to log into my linkedin account right now. I’M logged into my linkedin account, but now I can actually create dad. Now. They’Ve actually changed this and since the last time I logged into it, so I may or may not be able to actually do this, let’s just kind of see what happens.

Oh, it’s asking me to update my credit card because I just got a new credit card. Oh, this is great, so I’m recording a article right now and it’s not allowing beautiful gate for the next step, but that’s okay. What I really want you to see is that I’m going to take you through this verbally okay, and I don’t think it necessarily needs you to see. If you don’t need me to show you how to do the next couple steps, because you could easily do this, so I’m just going to go back to the link to that and what I’m going to verbally walk you through for the next minute or two.

Is that if I want to create the ad linkedin is going to start by just asking me to create a simple ad and again the ad is going to be very very brief. So let go back to modeling din homepage. It’S only going to give me X number of characters. It’S only going to give me X number of characters in the headline okay, so that will take no more than 30 seconds to do that and then linkedin would ask me: do you want to upload a picture? So these organizations have uploaded these pictures, so I could upload a picture.

I could upload some some wording and I can upload a title and then the next thing I would do would be to create a link so that when people click on the add, it’s either going to take them to my LinkedIn profile. If I select that or maybe it’s going to take them to my website, so you have complete control over where people are going to go when they click on the add. Maybe you want to go to you, want them to go to a landing page where they have to input their first name, their last name, their email address, so that you can gather that for marketing purposes.

So it’s really up to you where you want them to go, but once you get past that, but then linkedin is going to start asking you the very specific questions like who do you want to see this ad and it’s going to allow you to look at The entire world, well just for the sake of argument, let’s say: you’re a financial advisor in denver, colorado and you’re looking for more clients in the denver area. Well, you don’t really have any interest in having your ad go to China or Switzerland or Miami.

So you have the ability to target based on star zip code. You can drill down into that. So once you select that it’s then going to ask you, okay, what type of people do you want to see the ad and it’s going to give you some selections in terms of job title industry work experience. So again, it gets very, very granular where you can select Excel. I just want CFOs within 20 miles of Denver, or I just want lion tamers within a hundred miles of lost and whatever it is you’re.

Looking for and you put that in there and then it’s going to ask you to go even deeper so again, knowing that this is a brief webinar in the sh Y key webinar series, i’m not going to get into every nuance of that. But when you go through that process, it’s going to get very, very granular and then, at a certain point it’s going to tell you. Okay, there are whatever 2523 people that fit this parameter in your targeted area, or there are two million people that fit this parameter at your target, whatever that is, and then linkedin is going to say.

Okay, would you like to choose pay per click or paper impression? Now I don’t claim to be an expert on that kind of stuff, but my friends, who typically are experts on that kind of stuff, tell me to go for pay-per-click, but I’m not telling you what to do. I’M just letting you know you have the option, but if you went for pay-per-click, then right now, I’m looking at these ads, but these people are not being charged for me to look at the ads.

They will only be charged if I click on the app. So let’s charge these people a dollar or two I’m going to click on the end, let’s see where it takes, and here here’s my proof of everything I just told you it’s taking me to a landing page where I can download and in order to download. If I click download right now, i’m not going to do it for the sake of time, but it would probably ask you to enter my first name last name email address, so they can gather that mark that marketing material and then I can download their report.

So this is whoever fellow soft or whatever their name is Bell soft, wherever they are. They created this simple landing page for me to download there, whatever, that is that I’m interested in right so and they would probably get charged. I don’t know a dollar to dollars. Five dollars, whatever it is, linkedin is going to tell you before you create the ad. Before you get to the final step, where you input your credit card information, LinkedIn’s going to say you know we’re going to charge you.

Let me just pick a number two dollars. Every time somebody clicks on the ad and you’re going to either agree to that or not agree that or you’re going to negotiate. You do have a little bit of room to negotiate with linkedin too, and then you also set the parameters where you control the budget. So you say: okay, i’m willing to spend two dollars per click, but I’m only willing to spend up to a maximum of let’s say twenty dollars per day.

So basically, you know do the math you’re saying if ten people a day, click on my hat, the ad will shut off, because it knows my budget is twenty dollars and it will shut off until tomorrow morning, at 1201 a.M. And I can set the duration of The end I could say I only want this ad to run for 30 days, so the simple thing I want you to take away from this folks is that you have complete control over the budget over the spend over the duration, and then linkedin will give you The marketing data of the people to click on the app Lincoln will not give you the names of the people, but it will tell you in the last seven days, 18 people have clicked on your ad of the 18, 10 of them or women, eight of them Or men, six of them were in this zip code.

Five of them had this job title so from a marketing perspective, the data that Lincoln supplies you with is very very effective because you can really see it. Oh wow we’re really getting through to this particular demographic. So that’s all I’m really going to say folks, I’m going to wrap this up in the next minute or two LinkedIn’s advertising platform is highly highly effective if you’re using it in a very sophisticated manner.

The way I’m shall I do now when this is new. The first time you’re doing this, I think lington, gives you fifty dollars in free advertising credits. So really you can kind of test drive it for free to begin with and, as time goes by, you can just refine it and get better at creating ads. Looking at the data, most people at this point in time are really not familiar with how sophisticated this platform really is.

More people are becoming familiar with it, because linkedin just had to openly disclose their. You know their annual report and more people they’re driving more revenue from their advertising platform, but you’re still reading this article at a point in time where this is relatively still new and you kind of have first mover advantage if you take advantage of it. So it’s my belief that Lincoln’s advertising platform is extremely effective.

What it’s used in an effective manner so play around with it as we wrap up i’m kevin Knebel, I’m an international speaker, author, coach and consultant. I Stegall around the world on a weekly basis. I speaking about one city per week, all around the world that helped organizations generating billions of dollars in sales referrals. I was the top sales person in the world for four companies before I became an international speaker years ago, so I have a deep background sales and a deep background.

Social selling. Please feel free to go to Kevin knebel com subscribe to my free weekly newsletter. That’S full of content that will help you in your business on a weekly basis. Please feel free to go back and look through my newsletter archive, which has hundreds of newsletters full of content for free. That will help you, if I can ever help you in any way reach out to me shoot me an email. Give me a phone call.

Send me a message on linkedin. I am here to serve. You please feel free to join my cocktail party on facebook. Please feel free to follow me on twitter I’ll. Follow you back, please feel free to follow me on instagram I’ll. Follow you back my youtube blog. I just want to say thank you to Schweik e because fly key is a wonderful organization. They deliver so much value to the marketplace and what an archive of content, not only my cons but the other subject matter, experts that they have without any of a number of different topics, so you’re in good hands wish likey and I hope, you’ve learned some things Here today about Lincoln’s advertising platform, if I can ever help you in any way, I’m a phone call or an email away, and I want to say, on behalf of SH Y key business builder webinar series.

Thank you for your attention. Thank you for your interest and have a wonderful, wonderful day. Bye, bye,

 

Categories
Online Marketing

How to Build a LinkedIn Network

That’S a huge deal. Obviously, LinkedIn has a strong Presence for all businesses, Let me ask you hopping on LinkedIn. What are some things I need. To do to get it organized Well, it’s important for You to make sure you describe every role that you had Throughout your career, Have a very professional headshot makes you bring your very friendly smile that will invite people in And then also don’t forget.

About those keywords, Yes,,’cause, that will Also help you to be found in a search also, you Really got ta think about what’s relevant. What would Be your target audience or the business you’re trying to target what would they be searching for and what do you want to come up as Like? For me, I do a lot with social media, so I’m definitely looking For people searching for social media help Social media marketing they want to know about Facebook Instagram Twitter, so those are some keywords that definitely need to be Infused into my LinkedIn So a question that get a lot When it comes to LinkedIn, I’m sure you do too is how do I build my network? What are some best practices And honestly I’ve just taken the approach that I give for social media, which is you don’t wan na just go and follow some random people just to grow your following.

You want to follow people that Are relevant to your industry or within your area, if you’re, a local brick And mortar business When it comes to LinkedIn, does it matter if I know the person Or can I just sum it up To me, it makes sense to Keep it very relevant like social media, but You’Re the expert, what I think it’s really important, that you have a reason for connecting You can connected with Someone you’ve never even met but use the things that are Right there in front of you, you have people’s description, so you need to learn something about them.

They’Re in your industry, and it’s interesting to you. And you wan na know more let that person know on that personalized connection request. So don’t too concerned like “. Oh, I don’t know that person,,” and “ They’re, going to think I’m weird,” they’re there to connect. So it’s okay, but make sure you let them you Know why you want to connect, So that’s why LinkedIn always advises, leave a note.

You’Re more Likely to connect right Exactly And that’s actually true, so with doing my career I do a lot of traveling and speaking so. I’M meeting Essentially strangers all the time and it always catches my eye when someone is connecting with me on Linkedin and then they say: “ Hey Emma. I was on Your webinar yesterday,” like right away. I’M like “ Dude, that’s awesome,,” connect. We are now on the same network.

So do you advise that? Is that a good practice? For everybody, listening in, like hey, leave a message of Why you know this business Exactly you want to make sure that you give them a reason. Why you’re reaching out? Because in all honesty, there’s so many people out there that are just hitting the connect button without sending a message? A lot of people do just disregard that. So you want to make sure You give people a reason to get to know you more And of course, every so often you want to make sure you follow up, make sure your network Is going to be relevant so make sure that you’re Following up with them – and you know a smaller More relevant network is os much better than A large one that just is not in touch Same with Facebook, I was Just talking about this recently with some local heroes, You know cool cool cool.

You have a large following they’re like “ Yeah, that’s social proof, right?”, Not necessarily you want to make sure that you check the hygiene Of that list of followers and ensure that they’re in fact relevant and pertinent to your network, All right, Sam, I think it’s Time that I confess something I don’t post on my LinkedIn and I definitely enjoy When other people do and I consume it, but I don’t know I just Don’T take the time to do it is that a big deal Is that a big driving Force of being on there is creating content.

What are your thoughts? It’S really important. To create some content because just going from a Casual viewer on LinkedIn, creating content makes you stand out More things that people Like comment or share, it increases your visibility and the whole point of Being on that platform is to be seen, and that’s what you want so you may want to take your Linkedin game up a notch Em. This is sounding a Lot like social media, It is And it’s okay to be personal.

You know yes, LinkedIn is A professional platform, but at the end of the Day it is social media. What’S the first word Social, how people relate And connect with each other. That’S what you want to make sure you do So don’t feel like a stuffy. Linkedin has definitely changed over time. It’S okay to personal! Well, I saw a quote, though that said LinkedIn is where humor goes to die: (, laughs, )! I know what people Are talking about with that, but honestly you make Of it, what you want, if you want to be connected with people that, like your personality, showcase it LinkedIn now has article You can also put yourself on article if you’re comfortable with that ( gasp ) Idea.

I could add this article to my LinkedIn. Well, I think so. Okay, Emma you said you want To beef up your LinkedIn game, so let’s start to think About the type of content we’re going to create, It’s really important A lot of people think you know, keep it professional Stay away from things that are like politics, And things of that nature that is important, but at the same time don’t forget you can’t Separate your professional and personal, I know, and plus people Like to laugh and smile, So it’s important if you want to share Some personal anecdote: it’s okay, but give people Some insight behind it like a day at beach, you Showcase that you’re having fun and you’re relaxing, but you can always tie back in the point that you’re not all about work.

You like to laugh, you like to get away. I love the beach It is important so that you don’t get burnt out very important in your profession, All right, Sam. This has been awesome. I’Ve learned a lot about LinkedIn, I’m a little less intimidated by it and I’m excited to go on There and update my profile Just thinking about what I already have in place with my social media. I’M Got that content calendar to keep my strategy on track.

It makes sense to me Correct me, if I’m wrong, I need to add my LinkedIn Into this content calendar Absolutely right, you want to make sure that you have a good goal. That’S feasible for you of how many people you Connect to on a regular basis, I suggest one to two per Week start out with that, because quality is way Better than just quantity, You want these connections. To mean something and be significant: That’s really building your Network in a responsible way, That’s a wrap.

You Just learned how to build your LinkedIn network be sure to like this article, Hey share it on LinkedIn, Also subscribe to our YouTube blog and ring that bell. So You’Re, not the last to know about our next article and –, Make sure you comment below and let us know what Is your go to message when you’re sending those Linkedin connection requests: This is The Journey, see you next time.

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