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LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

It’s an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.

Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.

Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.

There’s a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.

You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.

Guy can help me right. So let’s just take a look at the main. There’s three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.

Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.

That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.

They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’s in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.

So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’s the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.

So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.

I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’s what I do and then I linked to growth response, which is the actual company that I’m talking about right.

So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.

Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’s kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.

If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.

You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.

We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’s not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.

We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.

You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.

So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.

Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.

Let’s see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.

But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’s just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.

I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.

Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.

Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’s been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.

And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.

You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.

It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’r not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.

Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.

50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.

You start connecting with people they get accepted into your network. You send them a mess. I’ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.

You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’s relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.

You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article


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How To LinkedIn Lead Generation – Improve your skills with LinkedIn 2020

Yes, millions with an M. It is a huge deal if you’re not using LinkedIn, it is a fabulous tool and after so many requests I wanted to make a article about it. So let’s go ahead and get right into it. Alright, so LinkedIn man.

I cannot say enough good things about LinkedIn. This platform has really transformed and changed over the last decade, from what it used to be to what it is today. I was talking recently with a friend of mine and we talked about how Facebook is like the the hangout kicked back party of social media and LinkedIn. Is the networking group or the networking event they’re all like events right? If you think about it that way and LinkedIn is the networking business networking event that happens online, so many many business owners that have high influence high net-worth or on LinkedIn and if you’re not using it, you’ve been missing out and now is your chance.

But many of you are probably very confused about LinkedIn of how it works and what you should do. So I’m going to cover a few things today to help you guys really understand: LinkedIn the power of it and the potential and what to do and what not to do. Because there are a lot of people that are using LinkedIn and they’re, using it improperly and taking advantage of the system and really burning a lot of bridges with people before they even get the chance.

So I want to make sure that you understand some of the best practices and we’re going to get into that right now. So let’s go ahead and head over at my screen. All right so LinkedIn will just go here to my profile and, if you’re looking at LinkedIn, this is basically how it looks when you log in this is what you’re going to see you’re going to see your posts, you can upload photos articles and you can even Write an article writing an article is a really good way to get exposure.

I don’t do enough of this myself. This is not an area of expertise that I have in terms of writing articles on LinkedIn, but I know that they do have great reach and especially if you have a ton of connections LinkedIn. But that is what I want to start with. First, is your connections and connections are a very important part of it. So if I look at my network here, these are people that have requested to be part of my community.

Okay, I have five thousand nine hundred and eighty-six contacts in LinkedIn total, but I have twenty eight hundred and sixty one can connections. These are actual people that have connected with me on LinkedIn. This is a really big deal. This is almost three thousand people that have chosen to accept my request and accept my connection, requests that I had now have connections to that. I can actually export that database and mark it to these people.

Well. For me, I take the standard principle of wanting to offer value to every single one of my connections and everybody that I’m trying to build relationships with now. Obviously, the way my agency and the way my companies are set up is, I could never service twenty one hundred and twenty eight hundred and sixty one clients. But out of this select few, I want to find at most my hundred dream clients and that’s really even more than I want, but I’m looking for a hundred dream clients that I can have a long-term relationship with that will support my business and I can support Their business and offer value to what they’re doing and in return they can help.

Me grow my business by paying me for my services and paying me fairly and and it’s fair for myself and for them. So I have twenty hundred and sixty-one connections and, as I can see here currently it says I have twenty two messages that I haven’t even read. This is a big deal and then you got your notification similar to Facebook, so you can see here, people that have viewed my profile, people that have followed me.

These are some just different people. These are just examples of what you can pull on there, but I did not actually do all this work myself. I am so busy with Facebook with running clients, advertising campaigns, doing marketing strategies done phone calls all day, long, there’s no way that I could have done all of this by myself. So if you know, for maybe some of my previous articles, I’ve talked about LinkedIn and from the sense of the some of the tools that we have available to us and look at those as a message popping up right there.

And if you look at that this is this is a message that automatically is being sent out to all of my LinkedIn connections. Now I will preface this I didn’t: have it do all of them at once, because I was doing a beta test to see how my messaging was working, but I crafted a message which is this: it says: hey Cleve can I can you help me either pumping Out three high quality marketing articles per week on my youtube blog and I think you’ll love.

Will you take 30 seconds to subscribe to my blog? Here’S, the URL? It’S bubble, blah blah okay, it would mean a lot to me. I’Ll definitely subscribe back. So this is a message I’ve now sent out and I’m going to show you how that all works, so, let’s hop over to lead Butler connect, lead Butler Connect is a tool that my partner and I built I didn’t do all the development or any of the Design but my partner did and what this does is, and you can see here over the last 24 hours over the last 72 hours or after the last week.

Over the last month, I’ve sent out 312 total connection requests, which is not very many, and I’ve actually connected with a hundred of them, so a third of them are actually connected with me. That’S because the messaging and the way that we’ve structured, our stuff is very, very genuine. I’M not trying to just connect with everybody in their mom for no reason just to build up a bunch of connections.

I want to connect with the right kind of people who are actually going to engage with me. So if you look at that, you can see that six people replied to my initial connection message and a total of 21 replied to my other message that went after the connection message. So that’s a total of 27 people out of a hundred. That’S nearly it’s a little bit over 25 % message rate from the initial connections.

I got a 30 % connection right here and I got a 25 % connection right there. Those are really good numbers, that’s where we should be okay. Now everything should be broken into your mind when it comes to LinkedIn is two different categories: category a is the initial connections and building connections with potential people that could be doing business with you that you want to build a relationship with their potential clients and then Side B is actually the nurturing of all the twenty eight hundred and sixty-one people that you saw that I’m connected with.

How do I continue to stay top of mind that I continue to build relationship for them and levered leverage those connections to help me grow. My business well, one of the things that came to my mind over the weekend was I wanted to build a connection campaign or a messenger campaign. I should say with my existing connections, to help me grow my YouTube blog now. I know I have almost 3,000 people on there and my goal is to reach a thousand YouTube subscribers.

So that’s roughly one third and from all the data that I’ve done so far, it should be pretty realistic to think that, if with 3,000 connections, I should be able to get somewhere in the neighborhood of eight to a thousand people which is going to put me At the mark, ryan need to be and give me the momentum. I need to be able to reach the YouTube audience that I’m trying to reach, because my mission again is reaching at-risk youth and helping restore broken families through that.

So I’m going in here I’m creating connection campaigns, meet meeting new people that I’m also doing the nurturing side of things where I’m sending out a youtube promo that you saw now within this YouTube promo I picked you’ll see how many people I picked. Four hundred and five hundred and forty-one people total to send connections or to send messages to then out of those 55 % of them so far have been sent out.

A total of 298 and out of those 36 have actually replied back to me. Now. Some of the people that actually replied back to me said yep. I subscribe to you most of them said I’ll check it out, but I had so far. If you look at my youtube blog we’ll go there right now, you can see as I’m going along here. Pull this up go to YouTube studio. You can find my Andre g and Peter McKinnon or two of the top people that I follow.

You can see here – and this doesn’t look too great, but this has been fluctuating up and down for the last few days, but I’m actually at a hundred and sixty three new subscribers. These aren’t new, but these are total subscribers for this blog now I know. That’S really small, for many of you guys. I have a lot of subscribers, but for me I’ve added 36 in the last 28 days and 23 of those. So I was at 140.

I think when all this started have been happened in the last 48 hours. I’Ve added 23 new subscribers to my YouTube blog and I’m only just partway through that list. So by the time I get to all 3,000 all most of my connections, I should be between you, know 600 and 800 connections or subscribers realistically. So this is a really good way for me to be able to pump out content to my targeted audience now.

Everybody that I’ve been adding are targeted, people that I want to have as connections people who are attorneys people who are contractors. Things like that that are in the same niches and industries that I’m going after so LinkedIn is a really great tool for that, and it allows me to build up a lot of momentum. This person gave me a thumbs up. I’M sure that I’ll at least click the link and check out the blog, so that’s going to be picked up by Google or in YouTube, which is a really great thing.

So that’s something I want to help you with. I want you to leverage now. One of the things that I want to talk to you about that is very important is how to use LinkedIn. Okay, spamming people on LinkedIn. Sending automated messages for the most part can be a bad thing, because I’m looking, I know who my audience is, and I strategically picked them. I’M I’m sending out. Yes, the same message to every single person and you can see here what that message looks like here.

Are my steps hey? First name, can you help me? I’Ve been pumping out three high quality marketing articles. On my youtube blog. I think you will love. Will you take 30 seconds to subscribe to my blog, its HTTP YouTube calm? It would mean a lot to me and I’ll definitely subscribe back. I genuinely mean that okay, I know that if they read these articles, that I’m pumping out on LinkedIn and on marketing and on branding and on web design and all these different things, I talk about that.

They will learn and they will gain and they will get knowledge and they will be able to help grow their business through that. So what I’m offering them is not something I’m selling them anything, I’m not pitching in them anything. I hardly do any pitching when it comes to any of my my messaging on YouTube and you can see her on LinkedIn now you can see here. If I go back to campaigns you can see.

I have the connection connection campaigns and, let’s just use this one. So we were actually promoting this software to an existing database or to a new database of people, and my business partner picked 1500 people out of those 1,500 people, a hundred and forty nine of them connected to me and then out of those we had 19. That responded to the initial connection message that you get when you send the connection and then 41, so we had a total of like almost 60.

I think it’s about 60 people that actually responded off of the 1500. So really good stats really good result, and I can click on this and you can see the messaging that we created in here see. These are the people that I went after you can see. The steps hey first name hope you’re having an incredible twenty. Twenty you’ve got a great background and we share some connections, thought we should connect as well best Adrian I’ve getting a huge connection rate off of this initial connection.

Message. Thank you for enacting with me. First name: it’s always exciting: to grow here on LinkedIn with other professionals. Would you happen to have any referrals that I can send you your business or need any referrals? I can send your business, I’m always looking for ways to add value with my content here and then again. If they don’t respond, I actually love it. If you can help me out with some feedback, I’m currently working with my team on a new SAS software, which is this software, that health professionals find prospects and increase sales.

It’S a slick system that has new killer components like engaging track, engagement, tracking CRM components and a lot more, I’m still in beta right now, so we’re still in beta on this product, but we’ve gotten amazing results in the stats are right here, for you see some 958 connection requests were sent only 16 16 % actually connected. 13 % actually responded to the first message and 28 % responded to that follow-up message.

So the messaging is working. It looks like the connection campaign could be a little bit better. Those numbers could go up. I don’t I don’t claim to be the number one best LinkedIn organic marketing guy. I know a lot of the the data that we’ve acquired has really helped us, create better connections and create more connections and get that connection right up, but we’re still perfecting that process.

In gathering data, but LinkedIn is a really good tool to do that. So you need to understand that the simpler you keep it, the more that your message is genuine, that the higher the connection rate is going to be the more you try to fill it with bluff and fluff and hype, and that kind of stuff the lower. That connection rates going to be – I say this all the time, and I mean it, you need to go out there and serve people stop selling.

It’S so important, the more genuine your connection, requests are and the more you spend time getting to know, people adding value to their lives, solving the problems and truly caring about people. The more success you’re going to have in your business, whether it’s LinkedIn, whether it’s Facebook, that is where true success from comes from it’s not about the platform. Linkedin, is a fantastic tool with high net worth individuals and it’s harder to get people to engage with you.

Because people are taking advantage of it, so the big things I want you to leave with today is you need to go out there and use a software. That’S going to save you time to create your connections and if you leave, if you don’t do a connection note along with it, that’s okay, but you want to make sure you send out connections and don’t do more than a hundred a day. Is you don’t want? Linkedin to flag you, that’s a really important deal.

You send more than a hundred day, you’re going to start getting you’re going to start getting filtered out, and you don’t want to do that. You need to fall under LinkedIn, it’s protocol right and then number two is to go out there and build genuine relationships with people and then also stay top of mind. And if you need help – and you want to get onto the lead Butler connect software, I can help you do that it’s very affordable, there’s a do-it-yourself plan.

I could help you get through that whole process. So that’s what I got for you guys today. I hope this helps you understand, LinkedIn a little bit better in the different aspects of it. I’M having incredible success in getting appointments every single day off of LinkedIn they’re, just automatically adding right into my calendar, and I can do the same thing to help you guys and there are ways that you can do that.

So just give me a call: you can go to Lee Butler calm or I’m sorry, Lee Butler aiyo. That’S the website and I’d be happy to walk you through it. Any time so hope you guys have a blessed day and as always, keep looking up. You

 

Categories
Online Marketing

LinkedIn Marketing: 3 Ways To Get Clients With LinkedIn FAST [2020]

It’S an absolute goldmine if you know how to use it. So in this article I’m going to talk about three ways: to use LinkedIn to get clients fast, hey, what’s up, it’s Sean Anthony and I talk about the best tools, tips and strategies to level up your business, your skills and your income. So that sounds interesting to you make sure you go down below right now and hit that subscribe button.

Alright. So in this article we’re going to talk about LinkedIn, why it’s such a goldmine and how to use it three specific ways to use it to get clients fast for your business. So let’s hop into my computer right now already so on the screen. Here I have my LinkedIn profile and I’m just going to go and walk through the three main things that you want to do to be marketing on LinkedIn and growing your business and getting more clients using the platform.

Okay. So I’m going to walk through each of these three things, I’m going to show you some examples of each and just keep in mind, there’s hundreds of different tips and tactics and strategies and cool little hacks. You can do on LinkedIn. These are the three main core things that you want to do as part of your client acquisition strategy. If you want to use LinkedIn to do that and to get clients and grow your business okay, so just keep that in mind.

There’S a lot of different things that I could cover. I might cover in later articles, but pay attention to these main three, because this is the main thing that you want to do as part of your strategy. Okay, so number one. Is you want to optimize your LinkedIn profile for your ideal client right, and the way you want to think about your profile? Is a lot of people treat it like a resume or like a showcase or a place to just show off right, show off about their awards and what they’ve done? Maybe they’ve written a book or whatever you don’t want to do that.

You want to treat your LinkedIn profile if you want to use it to get clients, you want to treat it kind of like a mini sales, page or mini landing page right, and the goal of your LinkedIn profile is to attract and convert your ideal clients. So to do that, you need to optimize your LinkedIn profile to do that. To get your ideal clients to come to your profile, see what you do and say. Oh that sounds like that.

Guy can help me right. So let’s just take a look at the main. There’S three main areas on the profile that you want to optimize number: one is just your image, your file image and your cover photo. Okay, don’t overcomplicate this! Your profile photo should just be something simple: if you like, looking professional, smiling, not like you just rolled out of bed or came out of a bar, it should be a clear picture to make sure it’s not like pixelated or you can’t see your face.

Just make sure it’s a picture of a of you, that’s clear and looks somewhat professional. Okay, your cover photo is the same thing for me. I just put a few photos. You can make this in canva. I put a few photos that show me speaking and with other entrepreneurs like this is Jesse at slur. He owns the Atlanta Hawks. This is Trey Llewellyn who’s, big in the e-commerce space. You can use something like this.

That shows your authority or you can link with a call to action to your website or whatever you want people to do. Okay, so just make sure these two areas, it’s not like the default, make sure that you optimize it to make you look good and position. You as an authority all right now. The second place you want to optimize is your headline most people. What they do here is they just put their job title right.

They might say: oh I’m, a CEO, whose company this is what I do well, you want to make sure that when your prospect reads your headline, they can answer the question. What’S in it for me right, and does this person help me so this is for growth response right growth responses are b2b, lead generation or drop servicing agency. We provide LinkedIn and cold email, lead generation for b2b technology, startups, SAS companies and agencies right.

So I want to make sure if this is my company and that’s who I target right: b2b, startups and agencies. I want to make sure that my top my headline on LinkedIn speaks to that right. So it’s the same exact thing here: helping startups helping the niche, who are your niches and agencies to get result? What’S the result, get more sales meetings with their ideal customers right and then you can even I couldn’t fit everything in here.

So I just put you know: founder high growth response done for you up on prospecting. Some keyword, SAS lead generation, LinkedIn marketing, cold email, copy sales, funnels okay, so you can put some keywords in here: a little hack. I don’t know if this still works, but if you edit on your phone, if you download the LinkedIn mobile app and you edit on your phone, you edit this headline, I think they, let you add, a bit more characters right.

I don’t think I could add this on on the desktop version. I think it’s a little trick if it still works, if it doesn’t oh well you’re too late, but try try downloading the mobile app and seeing if, if you could add more keywords into your headline here right. But the lesson here is: make sure that you can answer who do you help? How do you help them and what result do you get right? So helping startups and agencies get sales meetings with their ideal customers? That’S what I do and then I linked to growth response, which is the actual company that I’m talking about right.

So that’s area number two, now area number one, your photo! Your cover photo area. Number two is your headline area number three that you want to optimize is your about or your summary section. Okay – and this is where people go so wrong, like they’ll, just put like, for example, they’ll speak about themselves in third person, so they might say something like Shawn has worn won three awards. He started five companies he’s made like ten million dollars.

Shaun has is a TEDx speaker. He has this book in that book and he’s done this he’s such a badass right, like just talking about themselves in third person, which first of all, is just it’s kind of strange. It’S kind of creepy right who actually talks about themselves in third person and, second of all, you look like a narcissist when you do that, so make sure that your your profile summary talks about your prospect and how you can help them right again.

If you want to use it to get more clients and grow your business right, so let’s take a look at my example: I’m not going to read through all of this, but let’s take a look at what I’m doing here right. So the very first line. I don’t say anything about me or, like my background or anything, I talk exactly to the value proposition right. We help technology startups and digital agencies fill their pipeline with high-value, leads that turn into customers.

You get an expert team dedicated to prospecting and customer acquisition for half the cost of an in-house team. Now by reading that very first sentence, you know exactly who I helped exactly the result I get and how like why it’s relevant to them right. So half the cost of an in-house team right these SAS companies, these SAS founders, they’re so used to hiring like three to four sales reps at like four to five thousand dollars a month each and they still have to train them and buy them tools and all That stuff right so we’ll cut that cost in more than half and we’ll get.

We have a proven system that already works and we can get them exactly what they want, which is more customers right. So the the sentence should be a value proposition about you and what you do and how you help that market right. Then I kind of dive deep into the problems and pain points, so you’re going to have to do some research into this right. It’S not going to be the same thing. You want to make sure that you’re speaking in the language of your niche, so for our niche for b2b technology companies when we are talking to founders they’re, always like I don’t know where my next deals coming from, like we don’t know which source is coming from.

We don’t know if it’s from a webinar or LinkedIn or cold email or Facebook advertising. We don’t know where our next deal is going to come from and we don’t have a predictable system right. So we tie that into the pain points here right is your team wasting hours of valuable selling time when researching and instead of closing deals, do you wish you had a proven system right? So these are specific pain points that come up when we talk to our market right Ben.

You can read this, you can I’m not going to read all this, but it talks a little bit about our background. Why we created this service? What problem does it solve and we even kind of qualify people here right so we say hold up, must be but afford at least $ 1,000 a month, and this filters out people from booking a call with us if they’re, just like tire, kickers and just information Seekers right that aren’t actually going to become clients.

So take a look at the profile summary summary here again: it should speak directly to your ideal client and your ideal prospect and talk about how you can help them solve a problem that they want to solve right. In this case, it’s it’s lead generation and getting more getting more customers for their SAS business right. They should not be talking about yourself in third person or your awards or anything like that.

Nobody cares right. So that’s the number one area is is optimizing your profile. We talked about your profile photo your cover photo your headline and also your profile summary right. So that’s number one optimize your profile for your ideal client now number two: is you want to connect and engage with your ideal clients right, so you can use sales navigator options set up a separate article, doing a tutorial of sales navigator and how we use it In depth, but let’s just say that we’re going to use it again, b2b staffs founders, because that’s who we target for for growth response if I want to find SAS calendars, all I got to do here is type in.

Let’S see founder, okay and I’ll show you some examples of messages that we’ve sent I’ll go to all filters here and I can go to computer software. I can go to let’s say if I want to find people in my city of Seattle I’ll do that. I can type in their title here. I might do falender right and then what I can do is click apply now. What does this? Do? It gives me a list of 2509 founders in seattle of software companies and what sales navigator you can get even more grant and granular with like the size of the companies like how many employees they have more specific industries, more specific titles and seniority levels.

But I’m just showing you a quick example here, and this shows me two thousand plus founders people who fit my ideal client profile. So what do I want to do? I want to connect with these people. Let’S just say Dan here I might connect with him I’ll. Send him a connection requests, hey Dan saw your founder in the Seattle area of a SAS company. Would love to connect and share insights with you. Something super simple like that: right once they connect, you can send them a message and just see if they’re interested in having a quick conversation with you to learn more about what you do as what you deliver at your service right and how you can help them To provide value to their lives right, so let’s take a look at an example here right, so one of our clients here is Lynn.

I know she is in here she’s one of my favorite clients, because they have an awesome SAS product. Oh my gosh, I can get this typed out and then you can see here when we first started talking, so you can see here, here’s the connection message right. So I connected with there. I engage with there I enjoy connecting with founders, who I share. Mutual connections with love the opportunity to connect and share insights thanks for sharing, thanks for connecting with me on LinkedIn promise to keep this value an interesting blah, blah blah, and then I go into a little mini pitch right.

Are you interested in using LinkedIn to generate 10 to 20 high value sales appointments a month at Condotti? If not, or are you currently using that? If not, I created this free guide detailing how to do that right, so I’m providing her value, I’m giving her a value. So I had this little article here on LinkedIn tactics and I sent it over her way and this is what she said would like to chat more on your approach.

Let me know when’s a good time this week or next. So then we hopped on a phone. We set up a time to chat. We helped in the phone she became a client of ours. She’S been a client of ours for over a year now and she’s on boarded. You know multiple people within her company onto our service right, so LinkedIn outreach. It works. You know you have to just make sure you’re connecting with the right people with your ideal client you’re, providing value up front you’re, showing them that you care about them and and that you can help them get a result that they actually want.

And that’s what we’ve done here and this is exactly what we do for our service right, our LinkedIn service. What we’re doing is we’re connecting with people, we optimize your profile and then we start connecting with people and engaging with them to get you more appointments so that you can get more customers more clients right. So that’s number two is connecting and engaging with your ideal clients and trying to get them.

You know interested in what you have to offer yeah so number three, the third way to grow your business and get more clients if LinkedIn is content, write content and what you want to do here, there’s two types of content: this is the way that I break It down type one content is content that shows who you are as a person right. So talk, you’re, going to be telling stories about yourself, your business, your personal life, things that happen, things that are good things that are bad.

It shows people that you’re human and who you are as a person – I mean, of course you’re human, but it shows your personality a bit right, so you can look at my posts on here. I’M not going to go through all of them here, because I have I’ve made a lot of posts, but type 1 content is showing who you are as a person and letting people know that your hue and you’re, not just some robot on linkedin, trying to just Spam and get business all the time right.

Number two is what I call type 2 content real original right, but it’s content that positions you as the authority. So it answers the question. Why should I work with you to solve X problem? So someone might say why should I work with you to help me generate more leads on LinkedIn, so I actually provide a lot of content here on LinkedIn for free through my status updates right. You can see these get engaged with a lot.

50 likes 12 comments of 54 and 19. Comments have 17,000 views on this 147 likes and 49 comments. So this gets people interested in what you have to offer and they’ll see your posts. They’Ll reach out to you through your messaging here and they’ll, want to set up a time with you to chat right. So content is a very powerful way if you combine it with an outreach strategy right. So if you optimize your profile number one, you optimize it for your ideal client number: two! You connect and engage with your ideal clients, your ideal prospects and you grow your network on LinkedIn right.

You start connecting with people they get accepted into your network. You send them a mess. I’Ve seen if you can help them or provide value, that’s connect and engage and then number three you’re constantly putting content out there. Maybe one or two times a week even and you’re, constantly putting content in value out there and you’re helping your market out through your content, you’re going to get clients, people are going to reach out to you they’re going to want to work with you, because your Profit you’re putting goodwill and value out into the market right, so those are the three things number one optimize your profile for your ideal client right, your your your profile photo your cover photo your headline and your profile summary.

You should all be geared towards your ideal prospect. Your ideal client should be it shouldn’t, be talking or bragging about yourself. Okay, number two is a the connected engaged, so you want to connect with your ideal client and you want to provide some value. Maybe you found an article, that’s useful to them. That’S relevant to your service that you provide and also number three is to post content right type, 1 and type 2 content person, personality content and authority content right.

You want to get people interested in what you have to offer and stay top of mind so that when they are ready to move forward with LinkedIn lead generation or whatever you provide, you are going to be the first person they think about. Okay. So I hope this is helpful for you guys, if you guys like this, like this article subscribe comment below. Let me know what you want to see next, let me know if you want, if you have any questions around what I covered here today, I’ll be doing a lot more articles on LinkedIn and using it to grow your business, but I hope this is helpful for You guys take care and I’ll see you in the next article