Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.
I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything, yet you know this whole fake it till you make. It brings. No value to anybody, you need to make something, and that thing is a manifesto. It’s always been obvious. It’s always been obvious. What causes success? What I needed to do you know every time I read content the internet web television readed, opening the other night was responsible.
Is working she’s interviewed George Lucas, something seeing the same shit. We took it to all the studios, every single one of them and nobody wanted it. So what you do so I said: well, I’m not going to give up now. You’re stuck you haven’t, started cuz you’re stuck, I think, you’re of using trumps the excitement of victory for so many people. So here you go what what I’m going to talk about? What do you want to be known for? Look yourself in the mirror and ask yourself: what do I want to do every day for the rest of my life? Do that and see what people need to understand is the way we communicate today is so different and the platforms have been redefined.
You want to be in health and fitness, you want to be in strategy, you want to in social media, you want to be and sneakers you want to be in coffee. You want to be in electronics, you want to be in in fashion york like smurfs smurfs. It up, you can make seventy thousand dollars a year talking about the smooth, whether that’s your mission or where you’re at right. Now your truth manifesto tell me what you’re thinking about it like if somebody made a article eight years ago that I think fashion should be high low.
I think people should wear expensive, stuff and inexpensive stuff in one wardrobe. They would have been like the queen or king of the vision of the fashion industry, just by making a article for the thing that facebook why your Instagram, like facebook’s, going to buy instagram four months later it happens. So I was on Piers Morgan, this company’s 550 days old, how the hell is it worth a billion dollars and my opening line is they stole it? And then I guess, last year, this time right, facebook bought whatsapp for 18 billion, and every article like the next day after the news came out is like oh wait a minute.
They fucking stole Instagram the. How is there’s only a certain few ways to communicate in the world whether this is article form something extreme yeah like just get on a train and go away for a week or something different? You have to break pattern whether this is audio form sitting here. Listening to my music list and I’m starting to find a little clarity, audio being a podcast you’re, an outspoken advocate for both hustle with self-awareness yeah.
So if you had to put them in order, even if it’s a 1a and one sample in self-awareness, not important when you know her, you, yes, when you know who you are hustle sexier yeah like it would have been cooler for, like the people. Listening for me to say, hustle, because it’s cooler right heck, you mean of do podcast, put the record on your phone and just speak your truth as I sit here right now, writing this article or at least mellowing it, because that’s how I do it get in Front of a camera to Southeast out, you know I’m old, now, kids, at 40, I’ve observed a lot to tell you that optimism and positive is a huge variable.
Good morning. Instagram me Gary. Instead of a motivational quote or some sort of collapse, one of those tamanna fees tell you all the guys, their attention thumbs up on the tripod or have a d-rock, your nephew or sister, making me this is real quick you can in turn is here. Somebody guys might remember him or you write it, but the way all of you need to do this and how you actually start is. By doing I create an obnoxious amount of content because you’re the strategy of how we do it don’t do anything.
Just keep. Reading keep reading my stuff keep being entertained by my energy. Keep being inspired, don’t do don’t look and have dinner at seven o’clock and 22 years like when your strategy is right, you win, and so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag askgaryvee. I think it’s the first one, but I actually do think I tried to do this once before.
I feel like I’ve got the team now in place to actually do this more often to macro patients macro patience, my patients you’ve got a deploy. Patients you’ve got to love the process, what’s the ROI of social media, so I look at her ago. What’s the ROI of your mother, there are so many people in here that shouldn’t be producing article, because that is not the best way they communicate only a decade ago, as I was speaking here, all I would be talking about is blogging.
Yet there are people in this room that are caught up by picture and article communication and they are tremendous writers and they don’t realize that blogging or posting on medium or even my favorite little hack. Right now, if you’re a good writer – and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram, I literally mean writing seven.
Fifteen twenty five sentences. Three four five paragraphs word: a written content within your feeds that people will absolutely consumed. So that’s number one and two know what and and how right like. How are you going to do it and then we’re distribution? That’s that’s what you need to figure out next and it’s the hardest part for a lot of you hardest part is to start the next hardest. Binlog things are hard hard to start hard to know what format do it in audio written article and the number three? How do you get people to see it all goes down in the DM which key is providing other people more value? I just don’t see people doing it, it blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM influencers where you pay for it even pay in facebook ads Instagram a sponsorship deals youtube pre-rolls against people of those interests fashion.
You know feed line, sneakers technology or or you reach out to people that have audiences urge hashtags click them look at. The account then see how you can bring them values, DM them go and soft, bring value, rinse and repeat: 10, three or five thousand times. So the thing maybe should do is go upper east side doesn’t get. This guy looks like it took picture Haji Instagram influencers right now today, for doers is the probably, but only behind facebook, ads the single best arbitrage in marketing and then then try and then you learn when you’re a pioneer you have to taste it.
There’s no report. There’s no white paper, there’s no modeling mixed metrics that are going to teach you how that’s going to work when you’re the first explorer. You have to taste the berries and hopefully they’re, not poisonous we’re living through this incredible era of massive opportunity. Yet everybody’s talking and reading and nobody’s fucking doing start fucking executing. So what does that mean? That means you should write a medium blog post every week, content podcast article written, quotes, pictures and then tactics.
What scares me quite a bit is that most of you, when you see these logos, you think of a piece of content that you make and you think of those five blogs and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons right, no fax machine. These are not just distribution blogs. These are blogs where you have the natively story, tell Facebook youtube and instagram or ABC NBC and CBS, and what I figured out for last decade is how to make mash and the end with and show, and he are inside.
Though, and my question is, how do I also and stop being a pussy metemma, I want to do where you are go. What’s lacking you some, I don’t know other people’s POV come on man classic style. Yes, yes, please take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business, facebook, targeting I mean, like I mean that’s it like you, can literally put your business address, run a male, a radius around it or everybody in the 70, 8, 1 zip code or 20 8802 as very Jersey in the house, zip code and everybody will see it and that’s in that zip code in that feed.
It’s a piece of cake. So if we talk about coffee, Google, the word coffee and the word blog or coffee and media company and literally email, every editor and writer of every copy blog on the internet, the way you’re going to make money online and by the way anywhere it’s by grabbing. It so if I were you, I would do this, I would go to whoville, I would type in beer, so I would click this one pop glasses, calm.
I go to this site, I see what they have. I would find if the phone number of this place. Here’s a phone number. I pick it up. How long could I speak to about you guys, possibly advertising a light? Beer blog that’s mean, then search the hashtag coffee and go to every coffee, influencer and coffee, released and coffee media site on Instagram and DM them, and ask them to give awareness to this manifesto.
You just wrote, and one out of three hundred twenty-seven will but that’s better than zero. Undervalue is just that. One view needs to be the right view. Place one view is a humongous will take sense until you do it and what I’m willing to sit here right now and make this article hoping that one fucker one boxer says: oh shit, yeah fuck it. Where the threaten word. We look at the mediums linkedin.
The word presses, you start a blog right or we do it on your facebook or you do in your cereal. How there’s only really three core waves in the current internet to really communicate to the world, the written word or article? What I’m doing right now youtube facebook, article Instagram one minute version article – is the other way we communicate a number three audio the boom of podcast. These are things that matter what the fuck do you want to talk about? How are you going to communicate it written audio or article, and how do you get people access see? This is where we showed you how to go into the DM right, then, before you’ve got to figure out how to use some money and use facebook ads and target the people that you’re trying to reach or grinding hustle.
Just literally female is 702 1500 different blogs or media sites and saying he wanted this spread with my content, somebody has a 14,000 person, email newsletter about coffee news, find that person and ask them Scott asked, be smart, Jab, Jab right hook, ask them what you can Do for them, because you want everybody to read this. He posted on medium and hit up the editors of medium, who curate content post a link on it and to read it right, hit up the 4700 coffee influencers on youtube and send them a message and ask them if they want to read it on their youtube.
Blog that has 147 views. 147 news is better than zero, the fuckin work and how you start