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Online Marketing

How To Start | A Gary Vaynerchuk Original

Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.

I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything, yet you know this whole fake it till you make. It brings. No value to anybody, you need to make something, and that thing is a manifesto. It’s always been obvious. It’s always been obvious. What causes success? What I needed to do you know every time I read content the internet web television readed, opening the other night was responsible.

Is working she’s interviewed George Lucas, something seeing the same shit. We took it to all the studios, every single one of them and nobody wanted it. So what you do so I said: well, I’m not going to give up now. You’re stuck you haven’t, started cuz you’re stuck, I think, you’re of using trumps the excitement of victory for so many people. So here you go what what I’m going to talk about? What do you want to be known for? Look yourself in the mirror and ask yourself: what do I want to do every day for the rest of my life? Do that and see what people need to understand is the way we communicate today is so different and the platforms have been redefined.

You want to be in health and fitness, you want to be in strategy, you want to in social media, you want to be and sneakers you want to be in coffee. You want to be in electronics, you want to be in in fashion york like smurfs smurfs. It up, you can make seventy thousand dollars a year talking about the smooth, whether that’s your mission or where you’re at right. Now your truth manifesto tell me what you’re thinking about it like if somebody made a article eight years ago that I think fashion should be high low.

I think people should wear expensive, stuff and inexpensive stuff in one wardrobe. They would have been like the queen or king of the vision of the fashion industry, just by making a article for the thing that facebook why your Instagram, like facebook’s, going to buy instagram four months later it happens. So I was on Piers Morgan, this company’s 550 days old, how the hell is it worth a billion dollars and my opening line is they stole it? And then I guess, last year, this time right, facebook bought whatsapp for 18 billion, and every article like the next day after the news came out is like oh wait a minute.

They fucking stole Instagram the. How is there’s only a certain few ways to communicate in the world whether this is article form something extreme yeah like just get on a train and go away for a week or something different? You have to break pattern whether this is audio form sitting here. Listening to my music list and I’m starting to find a little clarity, audio being a podcast you’re, an outspoken advocate for both hustle with self-awareness yeah.

So if you had to put them in order, even if it’s a 1a and one sample in self-awareness, not important when you know her, you, yes, when you know who you are hustle sexier yeah like it would have been cooler for, like the people. Listening for me to say, hustle, because it’s cooler right heck, you mean of do podcast, put the record on your phone and just speak your truth as I sit here right now, writing this article or at least mellowing it, because that’s how I do it get in Front of a camera to Southeast out, you know I’m old, now, kids, at 40, I’ve observed a lot to tell you that optimism and positive is a huge variable.

Good morning. Instagram me Gary. Instead of a motivational quote or some sort of collapse, one of those tamanna fees tell you all the guys, their attention thumbs up on the tripod or have a d-rock, your nephew or sister, making me this is real quick you can in turn is here. Somebody guys might remember him or you write it, but the way all of you need to do this and how you actually start is. By doing I create an obnoxious amount of content because you’re the strategy of how we do it don’t do anything.

Just keep. Reading keep reading my stuff keep being entertained by my energy. Keep being inspired, don’t do don’t look and have dinner at seven o’clock and 22 years like when your strategy is right, you win, and so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag askgaryvee. I think it’s the first one, but I actually do think I tried to do this once before.

I feel like I’ve got the team now in place to actually do this more often to macro patients macro patience, my patients you’ve got a deploy. Patients you’ve got to love the process, what’s the ROI of social media, so I look at her ago. What’s the ROI of your mother, there are so many people in here that shouldn’t be producing article, because that is not the best way they communicate only a decade ago, as I was speaking here, all I would be talking about is blogging.

Yet there are people in this room that are caught up by picture and article communication and they are tremendous writers and they don’t realize that blogging or posting on medium or even my favorite little hack. Right now, if you’re a good writer – and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram, I literally mean writing seven.

Fifteen twenty five sentences. Three four five paragraphs word: a written content within your feeds that people will absolutely consumed. So that’s number one and two know what and and how right like. How are you going to do it and then we’re distribution? That’s that’s what you need to figure out next and it’s the hardest part for a lot of you hardest part is to start the next hardest. Binlog things are hard hard to start hard to know what format do it in audio written article and the number three? How do you get people to see it all goes down in the DM which key is providing other people more value? I just don’t see people doing it, it blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM influencers where you pay for it even pay in facebook ads Instagram a sponsorship deals youtube pre-rolls against people of those interests fashion.

You know feed line, sneakers technology or or you reach out to people that have audiences urge hashtags click them look at. The account then see how you can bring them values, DM them go and soft, bring value, rinse and repeat: 10, three or five thousand times. So the thing maybe should do is go upper east side doesn’t get. This guy looks like it took picture Haji Instagram influencers right now today, for doers is the probably, but only behind facebook, ads the single best arbitrage in marketing and then then try and then you learn when you’re a pioneer you have to taste it.

There’s no report. There’s no white paper, there’s no modeling mixed metrics that are going to teach you how that’s going to work when you’re the first explorer. You have to taste the berries and hopefully they’re, not poisonous we’re living through this incredible era of massive opportunity. Yet everybody’s talking and reading and nobody’s fucking doing start fucking executing. So what does that mean? That means you should write a medium blog post every week, content podcast article written, quotes, pictures and then tactics.

What scares me quite a bit is that most of you, when you see these logos, you think of a piece of content that you make and you think of those five blogs and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons right, no fax machine. These are not just distribution blogs. These are blogs where you have the natively story, tell Facebook youtube and instagram or ABC NBC and CBS, and what I figured out for last decade is how to make mash and the end with and show, and he are inside.

Though, and my question is, how do I also and stop being a pussy metemma, I want to do where you are go. What’s lacking you some, I don’t know other people’s POV come on man classic style. Yes, yes, please take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business, facebook, targeting I mean, like I mean that’s it like you, can literally put your business address, run a male, a radius around it or everybody in the 70, 8, 1 zip code or 20 8802 as very Jersey in the house, zip code and everybody will see it and that’s in that zip code in that feed.

It’s a piece of cake. So if we talk about coffee, Google, the word coffee and the word blog or coffee and media company and literally email, every editor and writer of every copy blog on the internet, the way you’re going to make money online and by the way anywhere it’s by grabbing. It so if I were you, I would do this, I would go to whoville, I would type in beer, so I would click this one pop glasses, calm.

I go to this site, I see what they have. I would find if the phone number of this place. Here’s a phone number. I pick it up. How long could I speak to about you guys, possibly advertising a light? Beer blog that’s mean, then search the hashtag coffee and go to every coffee, influencer and coffee, released and coffee media site on Instagram and DM them, and ask them to give awareness to this manifesto.

You just wrote, and one out of three hundred twenty-seven will but that’s better than zero. Undervalue is just that. One view needs to be the right view. Place one view is a humongous will take sense until you do it and what I’m willing to sit here right now and make this article hoping that one fucker one boxer says: oh shit, yeah fuck it. Where the threaten word. We look at the mediums linkedin.

The word presses, you start a blog right or we do it on your facebook or you do in your cereal. How there’s only really three core waves in the current internet to really communicate to the world, the written word or article? What I’m doing right now youtube facebook, article Instagram one minute version article – is the other way we communicate a number three audio the boom of podcast. These are things that matter what the fuck do you want to talk about? How are you going to communicate it written audio or article, and how do you get people access see? This is where we showed you how to go into the DM right, then, before you’ve got to figure out how to use some money and use facebook ads and target the people that you’re trying to reach or grinding hustle.

Just literally female is 702 1500 different blogs or media sites and saying he wanted this spread with my content, somebody has a 14,000 person, email newsletter about coffee news, find that person and ask them Scott asked, be smart, Jab, Jab right hook, ask them what you can Do for them, because you want everybody to read this. He posted on medium and hit up the editors of medium, who curate content post a link on it and to read it right, hit up the 4700 coffee influencers on youtube and send them a message and ask them if they want to read it on their youtube.

Blog that has 147 views. 147 news is better than zero, the fuckin work and how you start


 

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Online Marketing

5 Ways to Make Money as a Blogger

I know that I make my money in affiliate marketing and you can see other people that make their money in MLM companies. Digital marketing, there’s all kinds of different things. So what I’m trying to do is just find other avenues in case you’re, not interested in affiliate marketing bloggers can make one to ten thousand dollars per month.

That is awesome. If you love to write, you can make money doing it and that’s what I want to show you today is how you can make money as a blogger or as a writer before you go any further, though don’t forget to subscribe below so that you can continue To get these great tips from me, I actually believe that anybody can earn money online, but you just have to learn how to do it. So that’s why I called my blog learn to earn alright, let’s go ahead and get started.

Really. Blogging is a real online job. It can be for moms, dads students. Anybody can do it if they enjoy writing, but don’t be desperate for money now. This is something that you’re going to build up over time, and sometimes it takes like six to 18 months to really start making good money. So you have to put the work in and I am finding it’s really that way with any online business. You have to put the work in before you’re, going to start making a lot of money.

Everybody starts from the bottom. The neat thing about blogging is that it’s an online job that you can choose any topic that you’re really passionate about so start playing around. I’r going to give you a site later in this article, where you can find 12 different companies that actually hire people to write. If that’s something you would prefer to do, instead of starting your own blog and a lot of them are different niches, where you can go in and write something that you’re passionate about.

There are four main ways to make money when you’re blogging and that’s in advertising you can get paid for putting ads on your blog. Can you believe that so you get to enjoy writing and then you get paid by just putting some ad advertising on there. You can make money with blogging as an affiliate marketer. This is when you get paid a commission for any products that you can sell on your blog. So basically you would talk about blogged about different products.

People want them, they will buy them, and then you get a commission. So that’s basically how fillion marketing works, but your main job could be the blogging. If that’s what you’d love to do, digital products can be sold. These are products like ebooks or courses, and things like that, and actually you can even write ebooks for other people or write courses for other people. If that’s something that you enjoy doing, you can also get paid as a blogger by providing services.

If you’d like to work one-on-one with people you can, a blogging is a great way to generate leads for coaching or consulting, and things like that. The fifth way I’m going to bring up a website right now for you and just show you what I found. This is called twins, mommy and there’s 12 sites on this link. I’r going to provide it for you, underneath in the description where you can get paid $ 100 plus just for writing.

So if you don’t want to take the time to set up your own blog, then go in here and look at these different avenues of income. One is for writing for a family fun magazine, you get paid a dollar 25 a word for your post, so you get to enjoy writing and get paid for it. Another one here, her view from home. They just want you to write things about topics that happen in your home. Just talk about your own life experiences.

How cool is that and get paid for it? A hundred dollars for 4,000 views yummy mummy club, if you like, to talk about food and nutrition for your children. So these are a lot of mom sites, but this just gives you an example of other ways that you can make money with your blogging and again I’ll put that site down there below, for you here are all the five different ways that you can earn an Income, if you want to start a blog, you need to pick a niche that basically that means.

So I want to talk about nutrition. Do I want to talk about children, airplanes, trains whatever it is, you have to pick a niche and then just get start it with an initial setup. You need to set your blog up, find a hosting site and then just start writing your blog’s. Then, after you have maybe written five or six different blogs, you want us to pick a social media network and start promoting your content, which means you might want to start promoting it on Facebook or Pinterest or YouTube wherever you want.

Yes, people promote their blogs on. On YouTube so find a place to promote it, and then you can begin monetizing, your blog and making money for something that you love to do get started and, in the meantime, go ahead and hit. My subscribe button check out that link below. If you saw something that you were interested in writing when I brought up that article


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

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Online Marketing

How Joanna Hawley Made the Jump From Textile Design to Blogging

Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.

We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.

Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.

I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.

I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.

So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.

I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.

It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.

The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.

I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.

I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.

This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.

Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.

First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.

You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.

I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.

You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.

Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.

The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.

I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.

Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.

It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.

I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.

No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.

Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.

I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.

So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.

So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.

Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.

There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.

You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.

I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.

You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.

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Does YouTube really work for Business Marketing? The #WeAreSlam Show Episode 5

Today, I’r with Michael T, Johnson chief creative here at slam and we have a Pretty fun topic today we’re talking about YouTube, yeah and I think the fun Thing about YouTube is every time you get a camera out.

If there’s a kid Anywhere around they’re going to ask: is this going on YouTube? So that’s that’s been. My experience is not only that, but everybody wants to be A YouTube star right, it’s true, I you know they. We already know that YouTube. Is the number two most visited site just right behind Google? You know it’s the Second, behind Google again most visited search engine, but if anyone’s like well You know YouTube’s not necessarily relevant for my business.

Maybe it is Maybe it isn’t, but if you have kids, you know that they’re reading YouTube and So YouTube is going to be around for a long time. Yeah it’s it’s definitely not going. Anywhere and even like some of the big players in the social space, like Facebook Instagram, which is Facebook they’re, always still trying to catch up. To what YouTube’s doing on article as far as getting a user and keeping them for a Long time but uh but like you’re, saying the business case, if you’re a brand or a Business I mean you’re not going to be a YouTube star for the most part, unless You know you’re, you were some really really hard.

Have a great natural Charisma and you put a lot of money into it – right, Yeah, right but uh, but what you Can leverage is kind of like the SEO benefits being discoverable and kind of Boosting up your brand in some certain ways, so you know, I think, the way that Most businesses use YouTube is just as a place to host their articles, but with a Couple tweaks: you can take that hosting to make it work for you better with, like Some search engine stuff and things like that yeah, you know I find myself more Often than not, if it’s something that I, if it’s something that I’m trying to Figure out, you know I’d rather read a article than read yeah, that’s just the way.

My brain works, and so even if I don’t go to youtube To make that search, which sometimes I don’t I do it in Google, but that I just Clicked articles, yeah and so with Michael’s talking about Being discoverable, that’s what we’re talking about like creating article Content that people can discover what they’re searching for a solution to Whatever problem they’re, having that your brand can address yeah and I think The other huge benefit of YouTube like apart from that discoverability as There’s a whole ad platform behind YouTube that, like you said, like my kids, Are addicted to YouTube, they will binge read and binge read and binge read.

And that’s, usually the behavior people on YouTube is they’re not there to just Scroll through, like Facebook they’re there to read a lot of content and That’s an opportunity to serve some ads that are incredibly relevant to that Person, you know, because there’s so many people of all ages on YouTube, just Consuming and kind of just binging on content, it’s important as a brand to be There, like in pre-roll, you know, and so we know the average attention span – is 7 To 8 seconds right, yeah and so YouTube geniusly Right they they they did something pretty amazing.

They introduced Six-Second pre-roll ads, so it kind of fits right within that attention span. You know universe, and so what those ads allow you to do is when the person’s Getting ready, you know to read whatever it is: they’re getting ready to read. Like you can just hit them really quickly with something that’s super Exciting super engaging it’s six seconds just long enough to get some awareness.

And over time like, if you’re advertising, these six second articles to your your Ideal target market then they’re going to see these six second ads over and over And over again, and what’s going to happen, is that brand awareness is just going to Increase and so that’s a great way that we’ve seen to like introduce new Products new brands to kind of reinforce some of this brand recognition. You know With your target audience yeah and it works really well and especially works.

Really well because this is how I hear about the lol surprise, that toys for my Daughter, because every every uh every article she reades every few articles she Gets a she gets an advertisement for some new toy, so in a day and age when People don’t read commercials or really read a lot. Tv, this is like a great way to get awareness for your product. I don’t know How my kids find the toys they do, but apparently it’s just on YouTube.

This is True so the next thing to talk about with YouTube is you know, early on Besides the ads, we talked about this idea of creating good content that helps You get discovered and there’s been a big change to the YouTube YouTube. Algorithm and in the last year, so I mean this may not be super familiar to a lot. To a lot of people, but we put out fairly regular content on YouTube and for a While what YouTube was favoring was daily uploads and if, if you’re uploading, Content consistently daily, then like there was a greater chance of you being Seen but they’ve kind of flipped that so we’ve seen a change on the algorithm Where what YouTube favors is kind of this longtail keyword, so when you think About longtail keywords: this is what you’re, putting in a Google search when You’re trying to find something not only that but they’re favoring, older catalogs Of content, so if you can consistently put out things that have to do with your Brand that people are searching for you’re going to get found and it’s going to Not just help you on YouTube, but like help you on your website as well, yeah And you know if, if you want to dig into the SEO reasons, why they’re doing that It’s probably because, like people figured out how to gain the system, Yeah and post stuff really quickly like new blogs, yeah and it’s spammy stuff, Right and so now, favoring my assumption.

It’s favoring, the older catalogs, the Ones that haven’t been banned from YouTube, there’s kind of this built-in Credibility and yeah – and you know so that’s what Google or YouTube once so You know we’re not really going to dig into the SEO like do’s and don’ts for YouTube. Or just in general, we’re probably to do SEO in a different show yeah, but this Longtail idea is just in a nutshell: you know if you’re trying to rank in your Youtube search results for like red widgets everyone and their brother is Probably trying to rank for that too, so it’s really very difficult.

That’s what’s! Called like a short it’s a short word, so it’s a short phrase: a longtail keyword, Is something that red ridge widgets that I can use in my Buick? You know that’s a Longer phrase it’s probably not searched very often, but if that’s something that Your brand then optimize for that phrase, yeah and You’ll, be you know in the top five yeah, not only that, but you’ll be more Relevant to the viewer, that’s searching for that which is really important.

Because one of the things that we’ve seen in the back into YouTube this year, Is that if you’re not super familiar with YouTube back in, they used to just Show you like how many views your article got, which is good information, but what They change this here. Is they show you how many impressions your article got and How many people clicked on that article? So if you do what you’re talking about not Red widgets, but whatever it was red widgets for Buick and and that’s Incredibly relevant to that person, that’s searching that then that article is Going to get a higher percentage of click-through on the topic and when it Gets a higher percentage of click-through, it’s shown to more people.

So it just kind of compounds on itself. You, you use this information to to give Things that are more relevant to the person searching and that always works Good for you in the long run, but if the article is relevant to what they clicked. On and they read it, which that’s, how YouTube is going to determine whether it’s Relevant or not, then it’s going to get shown to more and more people, so yeah Yeah, it’s simple, so I think the other interesting thing about this is so we’re.

Talking about creating like longtail keywords and creating relevant content, But the one thing that you have to do is make sure you get the attention of People and that they actually click on it to begin with, so you could make some Great content, but if nobody is able to find it or nobody sees it, it doesn’t do Any good for you so so there’s two very important things. One of those is making A clickable title for your article, so we talked about this like keywords, but if You get really spammy with a ton of keywords.

You got to remember a human Being is going to look at that title, not a computer yeah! That’s a good point. Because when a lot of people think about optimizing to show up higher and their Search results like on a YouTube they’re thinking about like how many keywords: Kind of stuff into the title and think about just the way that you’ve engaged With YouTube you’re not going to click on a title; That has a million keywords in it: you’re going to kick click on a title that answers The question that you’re asking and does so in a way that prove That it’s relevant, it’s authentic, a human has written it.

So don’t try to Keyword stuff, it’s not worth it yeah so and then the other part of getting People to click on your article is the thumbnail, and this is like arguably, the Most important part to get someone to want to click on your article so like if You’re looking, if I’m doing a search on Google, I’m probably looking on the words Like what the title is, but if I’m on YouTube that that thumbnail is what’s Going to entice me to click, I came across some really interesting information.

About like how the machine learning and AI and everything behind Google and Youtube’s algorithm on those on those thumbnails is and honestly it’s kind of Creepy and it’s weird, but it’s also fascinating so so Google has this thing: Called cloud vision – and this is like this – is the machine learning AI behind Like photos in Google, so if you have a let’s say I have a picture of a person. In a photo – and let’s assume this photo has no words on it at all.

Like I didn’t Put the title: it’s just a picture of a person, maybe they’re doing something or Holding something so what cloud vision does? Is it takes that article? It analyzes The emotion of the person’s face, so it knows the emotion for one it creates a Tag list for what’s happening in that photo, so we talked about keywords and Like longtail keywords, it creates its own list of keywords and tags based on What’s in that photo, it finds the person it pulls their identity from online and It finds all the websites where that person is or all the websites that are Associated with that, so it also creates all these matches for, where related Contents found on the web and for one that just tells you how important those Thumbnails are but also to me it’s just like kind of geeky, fascinating yeah.

You Know like as you’re going through all the things that it does it. You know they Say and the reason why I say they say is because there is no list of what Google Or YouTube actually does anywhere right like this is all just based on Experience and based on like people running tests over and over and over Again to see what works and what doesn’t like you search, and so we look at these Findings and then we’re able to determine you know what some of the best Practices that we should be doing, and so when you talk about like how they Analyze the photo to determine who it is, and then they go out to the web and find Out, where else that person is then it? I immediately am thinking about social Yeah, because we know, especially on the Google side, that social plays a major Role in SEO value, and so the more interaction, the more engagement you have.

On your social pages, it’s going to tie back to your website and boost your website. And so that’s how they’re doing it like they’re, drawing these connections and so If you’re an influencer and you’ve never been on it YouTube before, but you’re You’re known everywhere, I bet you’re going to get a bigger bump. Yeah just Because of the sheer volume of stuff that you have out there yeah, so that’s Pretty cool yeah: it is it’s pretty crazy how everything is connected.

Well, this Has just been an amazing topic that you know we wanted to just scratch: the Surface but I think we actually did a little bit of a deep dive into some of Just like YouTube and search engine optimization for article yeah, but you know Really just scratch the surface yeah. It is a big topic. I mean this could be like Five or six more episodes – and we still would have just scratched the surface so So maybe we’ll pick this up again another time, but for now thank you for Tuning in, if you have questions about YouTube or search engine, optimization For article then leave us a question in the comment.

Let us know what you’re Thinking and Michael we’ll get back to you with an answer right there in the Comments, so thanks again for tuning in and we’ll see you next week, thanks for Reading, if you like what you just readed subscribe, then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can Read more articles from slamming see we pick something we think you’ll love,


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Best SMMA Outreach Method in 2020 – Step by Step Training [beginner friendly]

Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.

I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.

I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.

I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.

Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.

Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.

This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.

Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.

It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.

You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.

Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.

Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.

Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.

These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.

These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.

This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.

For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.

The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.

It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.

They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.

Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.

You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.

Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.

Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.

Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.

It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.

The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.

For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.

You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.

You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.

You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.

Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.

Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.

But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.

You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.

You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.

We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.

What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.

The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.

S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.

Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.

To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.

I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you


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Drop Servicing Business: 7 Best Niches For Beginners To Make Money In 2020

So in this article I’m going to be talking about the top seven best niches to get into if you’re starting a drop servicing business in 2020, hey what’s up, it’s Shawn Anthony and if you want to learn how to level up your business, your skills and your Income make sure you go down below right now, hit that subscribe button and I’m going to be posting articles just like this, every Tuesday and Thursday every week.

So in this article I’m going to be talking about the top seven best niches, in my opinion, for 2020 and beyond, if you’re starting a drop servicing business now all of these services, they are easy to find fulfillment providers for us so that you’re not doing all The work yourself they are high ROI. They get a high return on investment for clients, because of the way that these services are structured and they also have three keys in common right in these creeks these three keys.

Then it doesn’t matter what service or what niche that you pick to deliver. You want to make sure that they have these three keys number one is it’s directly tied to the growth or the revenue or money-making ability of the client or of the business owner? Right now, why do we want this? Well, if you, if you have a service that can help a business owner, make more money or grow their business, that’s what every business owner wants.

So if you have a service that can help them do that, then it’s a no-brainer for them right number: two is recurring revenue. So if you have a service now that clients pay you over and over and over for because they need that service over and over and over then you are. Your life is going to be so much easier because you don’t have to get new clients every single month right. We have clients that have been with us for nearly two years now and who are paying us four figures per month for the same service because they need it over and over and over again.

So you want to make sure that you pick a service that has a recurring revenue. Opportunity number three is product. Aiza Bowl, I know that’s a mouthful, but what does that mean? It basically means that you have a service where every client that you onboard gets the same core service right. You don’t want to be offering twenty different services for all this custom work where we’re flying it comes on, get something completely different than client being clients see right, so you want to have a product.

I service, where every client that you bring on, gets basically the same course service in the same system that you offered to all your other clients, okay, so those are three things and we’re going to jump in right now to these seven and best niches, these best Services to deliver if you’re starting a drop servicing business in 2020. So let’s hop right in already so we’re in my Google Doc, my computer here and I’m going to walk you through the seven best drop servicing niches for 2020.

If you’re just getting started in this business right now, if you need help with ideas, if you don’t want to pick anything on this list – and you want more ideas – go to Klutch co. This is a it’s kind of like a marketplace for different types of agencies and different types of services – digital services right. So if you’re going to clutch that Co, you can see here on the right hand, side you can you can click down the services and solutions.

You can see different categories of services, you can click into these and you can. You can do some research right if you want to see what types of services and how much people are charging there’s $ 100,000. I’r not saying you’re going to charge that, but you can. You can do competitor research and you can look at what people are paying for and buying and what they’re charging for it right. So there’s a great place to do to get ideas.

Do some research on competitors and see how to position your drop servicing business? Your drop servicing agency when you’re getting started okay, so that’s clutch scope. Now, let’s jump back into here and let’s get right into it. Now all these niches they’re not in any particular order. These are just seven, pretty solid niches that fit all these three keys here. That I would recommend – or I would get into if I was starting from scratch – okay, so let’s jump into it right now, number one is Facebook advertising, so purchasing ads on Facebook to generate leads customers and brand awareness.

Now, if you’re here reading this article, you probably know what Facebook advertising is right, you’re targeting the unpaid things on like interest and demographics and job titles and income level. Your target on things like that to generate leads customers and brand awareness for business owners. Right now beat top local comm. I’r going to show you examples of each of these be top logo comm. I no the founder of this Nick Robbins he’s a friend of mine and they focused the reason I like their Facebook advertising agency is because they focus on a specific vertical or industry.

So you can see here they focus on pain, management and stem-cell therapy. Doctors and Clinics right, so what that does is it strengthens your message. It makes it easier to get clients, because your focus on that specific vertical and that industry right and they also developed a system – a predictable system, specifically for pain, doctors right Facebook, advertising system for pain, doctors. This is going to help you get clients a lot easier when you’re tailored specifically to a certain vertical or industry, because you’re going to be able to speak their language and you’re going to have a system tailored to them.

Okay, so that’s why I like be top local. They do multi millions in revenue every single year with just one service, a Facebook advertising service and a system, and I highly recommend, if you’re, going to create any one of these services. Actually, you focus on a vertical or industry to make your life a lot easier and more profitable. Okay. So that’s number one: Facebook advertising number two: Google PPC, Google pay-per-click.

This is a little different than Facebook you’re, not targeting based on interest levels you’re targeting more by bidding on keywords. So, instead of targeting a certain interest you’re targeting on things like stem cell therapy, Seattle stem cell therapy Florida when people type these these words into the Google search engine they’re going to come on to your clients, websites right. So this is bidding on keywords in Google to generate leads customers and brand awareness.

Now this is a website that I found a service that I found called kudu IO and they do Google PPC and they have product sized offerings packages for different levels or different ad spend right. So I can go here. Let me go back to their homepage. Real quick: this is what a Google PPC ad. If you don’t know what that is, that’s what this is, if you type in roofers or roofers in Seattle, or something like that, it shows up right here, an ad like that.

So that’s! So that’s what you’d be offering as a service is to help business owners get more leads and customers by setting up these little ads here right go to pricing, you can see they’re different packages. They have three different packages for different ad spins right up to five thousand up to ten thousand, so you can offer this as a service for a specific, vertical or industry and offer from packages here that are productized by limiting the ad spend budget here right.

So there’s so many different ways you can package this up this stuff up and I’m going to create more articles on down on productizing things, but this is just a article to give you an idea of the seven best niches and services to offer right. So this is Google PPC here. Number three is LinkedIn marketing and LinkedIn lead generation. So this is what my agency growth response is based on, which is connecting and using direct outreach and content to generate leads clients and brand awareness.

Now, when we first started, we modeled after this company here lead cookie calm and our service is pretty similar to this. We, you can see their process right here. We optimized our clients profiles, we send outbound connection requests, we send a drip messaging sequence to anyone who accepts that and our goal is to help our clients generate more leads and more sales appointments and more phone calls with whoever their target audience is whoever their ideal Client is okay, so we help them do that through LinkedIn, connecting and sending messages and growing their network and posting content.

Okay, so you can see here, you can do some research, what they offer their pricing, let’s see so a thousand dollars or 950 a month and here’s the deliverables. We have a very similar service to this. We have two different packages as well. You can see what’s being offered here, okay, so this is LinkedIn marketing, LinkedIn, lead generation, number four SEO search engine, optimization pretty much. Everyone knows what SEO is right, but it’s optimized.

If you don’t know what this is its optimizing person’s website and their keywords or their social media profiles to drive organic traffic leads and customers to their business right now again, you’re going to see the key for a lot of these things is focusing on a vertical. So you can see ranking see, oh here they have an SEO service, an SEO agency. They focus specifically on personal injury law firms right so they’re, not just saying I offer SEO to every single industry out there.

They focus specifically on personal injury law firms and I think they do around five million a year in revenue because they’re so focused on a specific, specific, vertical and industry. So that’s the power of really focusing in on a vertical is your message? Is stronger you’ll? Make more money or more profitable, because you’re focused on creating your entire business around a certain industry and speaking directly to them and helping them right in creating a them around that? Okay.

So this is rankings not IO again the juice SEO for law firms in the personal injury space and they do multi millions a year in revenue, because that number, five social media management, creating scheduling, analyzing and managing content across multiple and various social media platforms to drive Brand awareness, traffic leads and customers. This is social, vantage comm and you can see the different packages that they offer here, the only difference or the only change.

I guess I would do for him for them and I don’t know what their revenue levels are or whatever is you see how they’re they’re pretty generic right? It’s the seamless social media hire for small businesses and teams, I might say, maybe social, media management for restaurants, social media management for software companies, social media management, for I don’t know home home-based businesses, our home contractors, or something like that right.

So you want to tailor it to a vertical and your your message is going to be so much stronger and you’re going to have better case studies because it’s going to be all from a specific industry. But you can see here: they’re different packages, they’re different deliverables, they’re posting to platforms like Facebook and Twitter and curating content and creating some content and growing the different social media profiles by posting content on them consistently.

Okay, so there’s a highly valuable, highly profitable service, because you can outsource it for pretty cheap, but it’s very valuable to a lot of small business owners because they want help managing their social media. They don’t know how to create content. They don’t know how to post content. They don’t know how, how and when to do it right. So if you can help them with this you’re going to help them get more leads and brand awareness for their business and they’re happy to pay for this okay.

So that’s social media management number six Instagram advertising Instagram marketing, so this is using paid advertising or organic growth strategies to grow, someone’s Instagram presence and their profile to generate more brand awareness. Traffic leads and customers. Okay. So this is an example. Here am fluence calm. You can see they’re different packages here, 129 dollars all the way up to three hundred dollars a month.

They help you get more organic followers. They help you to engage with your audience right. It’s a cert, it’s a done-for-you type of service where they help you to grow. Your Instagram grow your business on the platform. Okay, so that’s instagram, marketing, instagram growth. I guess instagram advertising is very similar to facebook. Advertising you’re. Just posting your your purchasing ads, based on things like interests on instagram, to generate more leads and customers and you’re paying for that as a service right.

So that’s the difference between an instagram advertising and instagram marketing. If I kind of like be organic types of things to start with, because it’s more profitable and I can still get them an amazing result right. So that’s up to you what you want to pick it’s easy to find white label providers to do either of these things here. Okay. Lastly, content creation and content marketing in the last few years, like creating content and content marketing has blown up because it’s it’s proven hugely valuable.

It takes some time to get traction with it, but it’s so important that you have a content strategy in place for basically for any business and any personal brand. It’s so important to have a content strategy in place. So this consecration and content marketing is creating a marketing content to attract and convert leads and customers and brand awareness for businesses, and this is an example here audience ups.

Com. They do done-for-you email list content and also lead magnet and blog article content right. So their message: better content, better customers, they grow your audience, your email lists and customer base with done for your content right, so there’s an amazingly, profitable and also amazingly valuable service for any business, any personal brand, any individual who’s trying who has a business and wants To make more money online content is such a key part of that okay, so you can see they’re different packages here, standard lights and light plus, and you can see what they offer here – lead magnets research and planning draft you’re drafting their articles new articles.

Every two weeks they edit it they get your your images for it, content upgrades email, newsletters, 10 sócio posts, so they handle a lot of your content. They do a lot of the heavy lifting for you through an all-in-one service here. Okay, again, you can outsource this. A lot of you are probably looking at this like. I have no idea how to outsource this. Well, there’s a lot of white label providers that will do this as a service for you and you just collect the difference from whatever you charge, the client for okay.

So that’s that’s! The goal of drop servicing is to find services that you can outsource so that you don’t have to spend all of your time and energy doing and learning how to do the service yourself. You all you have to do is start the business up. You get a client, you outsource the work to people who are specialists and highly skilled and delivering any of these niches or these services, and you just focus on managing the client, getting more clients and growing the business right.

So I hope this is helpful again. I just went over the seven different niches. Let me go over them. One more time here: number one: Facebook, advertising number two: Google PPC, Google, pay-per-click number three LinkedIn marketing or LinkedIn lead generation. Number four is SEO number five is social media management? Number six is Instagram advertising or marketing, or growth services and number seven content creation content marketing.

These are the seven best niches, in my opinion, for 2020 and eon. If you want to start a drop servicing business from scratch – and you want have the best possible chance at success in getting clients easily and growing your profits and growing your business okay, so I hope this was. How will for you guys, remember these seven niches, go back and read it again if you need to make sure that you’re abiding by these three keys here, if you’re not going to pick any one of these services and if you need inspiration and ideas and help Go to pledge code to do some research on ideas and other digital services being offered by other agencies in the niches that you want to get into okay.

So again, I hope this was helpful if you guys, like this, make sure you like down below and hit that subscribe button. So you see more articles just like this and if you have any questions, leave me a comment. I’r going to answer every single comment and if you have a question about anything in this article or what you want to see next comment below and let me know but anyway, I hope this is helpful for you guys and I’m going to see you in the Next, article take care


 

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How To Build An Email List For Marketing In 10 Minutes (Without Making A Website)

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Top 2020 Marketing Strategies for Small Business (CHEAP & EFFECTIVE)

Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.

I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.

Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.

And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.

If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.

They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.

No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.

You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.

Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.

So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.

So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.

However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.

Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.

Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.

I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.

That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.

We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.

In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.

You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.

Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.

You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.

We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to


 

Categories
Online Marketing

How to Use Email Marketing with Shopify Dropshipping 2019

Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.

So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.

So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.

Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.

So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.

Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.

That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.

You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.

Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.

Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.

Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.

Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.

So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.

And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.

This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.

Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.

So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.

And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.

So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.

So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.

And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.

So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.

You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.

It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.

So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.

So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.

So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.

We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.

So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.

So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.

In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.

So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.

So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.

Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.

Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.

If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.

So with that being said, super-easy, if you have an existing email list, this is your gokû way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.

Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.

All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.

How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.

So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.

Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.

Here signing off on this article, let me know what you guys want to see next on the blog drop a comment down, and let me know what you guys want to see. Also you’ll automatically be qualified for the free consultation called giveaway, so I’ll be seeing you guys in the next article


 

Categories
Online Marketing

Email Marketing: How To Grow Your Email List From 0-1000+ Subscribers (GROW 3 ASSETS AT SAME TIME!)

In the morning, you grab your computer, your laptop your iPad Pro your surface pearl. Whatever you use to do your daily work on you type out a quick 200 to 500 word email. You send that out to your list and within minutes you start to see sales rolling in for your products and your services right, and that is the beauty of having an email list, is it’s kind of like being able to write yourself a check every single day Or whenever you want, whenever you hit the send button? Okay, so an email list, it’s one of your most powerful acids and I don’t care how many people say: it’s dead or email is dying.

It’s not dying, it is like the it’s like your identity on the internet. Everybody has an email that they check pretty much on the daily. So I want to show you in this article one of the most important aspects about having an email list and that is being able to build and grow that list. So, as you see on the screen here, this is active campaign. This is the email service provider that we use. We have.

We just started growing this list at the end of February of this year, February, 2020. So near the end of the month. We started growing this list and we have three thousand four hundred and twenty subscribers. After just a few months, it’s it’s July, ok, so Ron, you know four and a half months, or so we were able to grow it to three thousand four hundred and twenty subscribers. Now this is a pretty small list right.

This is relatively. If you ask anyone like an internet marketing or digital marketing bill, they’ll say this is a small list and it is but it’s a it doesn’t need to be huge for you to rake in big-time profits. If you have like an engaged list – and you have good products and services, so I’m going to show you here. This is our stripe account. In the month of June, we generated twenty two thousand five hundred and nine dollars and sixty cents – and we just launched this this business in at the end of February as well, when we launched this this email list, and this isn’t including PayPal.

So we have another. Seven thousand dollars, or so in PayPal from the month of June, so this is closer. The amount that we’ve generated in June was closer to thirty thousand dollars, just under thirty thousand dollars from a three thousand four hundred and twenty person list. Okay, so that’s around almost ten ten dollars per subscriber on our list right. This is an insanely, powerful tool that you have more acid that you have now.

What I’m going to show you that’s different in this article is the way that I personally am growing my list and works especially well. If you are a content creator or info publisher or you create any kind of content and you’re you’re you’re, putting a price tag on and you’re selling info products or courses or ebooks or whatever it is, this is going to work, especially well for you, okay. So what I have here is a strategy for, if you don’t have any email list, yet we’re going to help you change that and show you how to go from zero to a thousand subscribers on your email list.

If you already have a thousand subscribers, I’m going to tell you how to go from a thousand to ten thousand. If you want right using the strategy that I’m using right now day in and day out to grow my list. Okay and it’s very simple: there’s it starts with a traffic source. I personally love YouTube, because once you create a article, it can be viewed for years and you don’t really have to touch it just get to put into the algorithm the search engines on YouTube and people can view it every single day for years and years and Years to come, okay, so you create it once and it’s kind of like this acid that continues to live over time and generate you more views and traffic and leads over time.

So my traffic source, my favorite one, is YouTube. You can use whatever you want we’re going to drive them to a niche specific Facebook group. I want to show you what that looks like and I’m going to show you why that’s so powerful and then from the Facebook group going to drive them to our email list. Okay, now the reason I do it this way is it’s helping me grow three different assets all at once, right, it’s kind of like killing three birds with one stone, I’m growing my youtube blog, I’m growing my facebook group and then I’m growing my email list, all At the same time, or that, so I love this strategy here that I’m using so I’m going to show you what this looks like.

This is a YouTube article July 8th. This is I’m actually filming this in July 8th. I just posted this article today and, as you can see in the description, there’s a link to join my free Facebook group on starting a six-figure online service business. Okay, now that’s! This is a completely different conversation: how to start a Facebook group. But if you want to start a Facebook group, a quick tip is make sure that you have a very specific outcome or a reason to join the group right.

So if someone wants to start a six-figure online service, business they’re going to join this group right and that’s what this group is for, I also have here in the comments I pinned comment on every article that says like this article. I do live trainings like this into my free face for a group join here, and they just click on this and what happens is they’re going to see a page that says join this group, we’re going to click join and it’s going to show them here.

Different questions that they need to fill out to join the group. Ok, so these are the three questions that I asked upon joining the first one is a segmentation, a qualification question, so it asked what’s up what type of a business do you run and who do you serve, and this helps me get a feel of the person In their background, if they have any business experience, they’ll say here: why are you running a successful agency or I run a successful consultancy whatever they run and they’ll talk about the niche that they work with? Ok, so this is kind of a segmentation qualification question to help me know who exactly is joining the group.

The second thing is, is my lead magnet, so is that it says, enter your email only if you want or five-step winning formula that took us from 0 to 7 clients in 30 days, it’s a cheat sheet, so they put in their email address and I’m going To show you why this is awesome, just a second and the last question is: how did you find this so it could be. I have different sources of traffic LinkedIn. I have Facebook search.

I have my youtube blog. I have my email list from four previous subscribers right, so I want to know where they’re coming from most people. Eighty percent of people will come from my youtube articles. So that’s how I’m focusing extra hard on creating those YouTube articles. So we have the qualification question here. We have the question that gets them. It gives them the lead, magnet if they’re interested and grabs their email address, and then it asks them where they came from.

How did they find this? So I know the referral source? Okay, so why is this so awesome? Well, first, off I’m making one article per week, one or two articles per week that that grows my YouTube blog right. I have nine thousand nine point, five, four subscribers right now and it drives them to my it grows. My blog, of course, but it drives them to my Facebook group right they join my facebook group.

I think we have how many people do. We have two thousand eight hundred eleven members right now and it also grabs their email address right. You just saw it ask them for their email address in exchange for a lead magnet, so I grabbed their email address from there. They get put into this sequence here. This is an automated campaign where they often you can see here s FD s, Facebook group lead magnet optin, they get tagged for this, lead, magnet opt-in and they get put into an email nurturing sequence, a welcome sequence right.

So first they get their cheat sheet and then they get a series of different emails. That’s designed to sell my products, I have a front end offer that’s an e-book called six-figure drop servicing and I sell that e-book through these emails right. So I have seven different emails that go out that pitches them or offers them my ebook. I think it’s, oh, it’s eight different emails that goes out, okay or actually nine here so see, as you can see quite a few emails that go out and nurtures them and and introduces them to myself and my brand and who I am and what I do And of course, it’s trying to get the sale for my e-book getting them to become a go from being a prospect to a customer okay.

So what is going on here? Why is this so powerful, especially if you’re an info publisher, you’re selling, any kind of ebooks or courses or you’re selling services as well? This could work very well for services, I’m actually rolling this out for for my agency, email marketing services. So what’s happening again, we have the YouTube blog source of traffic right. I just post a article every week and it has links to join my facebook group in the description and the comments they join.

My facebook group they give me their email address. They tell me who they are. I get to see exactly who’s joining my group and be unable to segment them based on their experience level from there they get put into my email list. Here they get put into a sequence. That’s automatically designed to turn them from a prospect into a paying customer on my front end offer and from there my email list grows.

I have around 20 people that join my email list every single day from this automated campaign, okay, so gross every single day. Around 20 people join my email list from this little sequence here: right: YouTube: article niche Facebook group email us at growth bar around 17 to 20 people every single day. Now the other powerful thing, the reason I’m able to generate so many sales is, as you can see here every day I am posting, I’m posting, let’s see if we can jump in here, I’m posting an email right, so seven, seven eight, which is today, I posted One I missed yesterday because L is on the road, but basically every single day, I’m posting an email right.

I’r writing up a very short. You know these are not very long. Emails I’ll show you this one real, quick, okay, this is less. I think this one was around 150 words or self K, so you can see very short, not long emails. They don’t need to be very long. I like to keep it within 200 to 500 words, and I send this out, try to send it out every single day. Bren! That’s! This is what generates you sales so, as you saw earlier 3400.

Oh, I just got a subscriber just now: 3421 subscribers on my email list was generating 30,000 dollars per month around nine to ten dollars per email subscriber okay. So if you can actually implement this right, have a traffic source again, I like YouTube. I recommend YouTube if you’re comfortable with growing your blog, and it helps in so many different ways other than just growing your email. Let’s try to build your brand, your authority.

It of course, helps you to get sales if you’re, offering good products and services, but you’re also able to use it to siphon traffic into your Facebook group and your email list as well and grow all these three platforms and these three assets all at once. Okay, so if you’re looking to get your first 0 to 1000 email list, subscribers try to strategy out. Okay, have a traffic source again, I recommend YouTube, but if you want to use LinkedIn and to a lead, magnet or just go straight to your Facebook group, that’s fine as well, but this is the strategy that I’m using here to grow all three of these platforms.

All at once YouTube to niche specific Facebook group to an email list and from there I’m emailing daily different offers and different products and services that I have ok. So I hope this was helpful for you guys if it was giving me a like. If you have any questions comment below this is only about growing your email list. I will have more articles in the future about writing the actual emails and setting up automations and setting up sequences.

But yes, this is a very powerful strategy. If you actually implement it, it’s not a get-rich-quick overnight thing I never post get-rich-quick overnight stuff, but it’s very, very powerful, as you saw that I showed you in this article so grow all these try to sell yo you’ll grow 3 different assets all at once. If you copy it exactly how I’m doing it here and future articles I’ll show you more on actually writing the emails than sending up automations and setting up sequences okay.

So that’s it for this article I’ll see you guys on the next one.