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How Joanna Hawley Made the Jump From Textile Design to Blogging

Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.

We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.

Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.

I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.

I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.

So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.

I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.

It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.

The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.

I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.

I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.

This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.

Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.

First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.

You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.

I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.

You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.

Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.

The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.

I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.

Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.

It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.

I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.

No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.

Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.

I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.

So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.

So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.

Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.

There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.

You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.

I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.

You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.

If you liked what you saw and you did what we’re doing here then subscribe or hit like button, or I think, there’s a bell somewhere that you can ring on the page. Do that and if you have mistake whatever it is, then go to epic calm, you


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

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What Are Backlinks For SEO?

Now backlinks are one of the top ways that you can get free traffic to your website and what they are. It’s a better website or high quality website linking pointing people from their site to yours.

That shows search engines that you have a trusted website, because other websites are referring people to you and it also builds up your search, ranking in the search engines. Now some ways that you can get backlinks are social media is obviously number one. You can post your articles in your links to bring people back to your website on all the social media blogs like LinkedIn, Cora and medium. Those are some of the blog examples that you can use now when another sites linking to you is signals, the search engines that your website is getting stronger and more trustworthy right, just like if a new customer meets you, you build that trust with them.

Now, you’re building trust with the search engines. So some other things you can do is you can write articles? You can share your highest quality content with other web sites for free. You can say, hey post. This just make sure you post a link back to our site and that’s when you’ll really start seeing those Google rankings now for automation, links, that’s what we’re focused on is giving our links into other web sites that are higher than us better than us.

So we’re writing articles making articles and sharing that content with them just to get those links back to the site and that’s what will bring us to the first page of Google now. Are you already doing backlinks? Have you even heard of it before leave a comment below if you have any questions about how they work or if you need any help, we have our website a link com where you can actually post your profile in your business and link back to your website That was the whole reason we created it, so you could go there, get links back to your site and start building up your authority on search engines.

Thank you so much for reading and listening. Please leave a comment below if you’re already doing this technique or share the article with somebody that needs to hey there. My name is Brad Smith, owner and founder of helpless, it’s my mission and my passion to help others with their business. So if I could be your coach, your mentor help you in any way that’s my goal. My goal is to bring you value, so let me know if there’s anything I can help you with, and I look forward to working with you.


 

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Build Your Own Web Portal with OpenStack APIs and Services

Okay, so I guess I’ll start ready: okay, hello! There. My name is machi Hoshino and I’ll, be talking by the title of build your own web portal using OpenStack, api’s and services here, okay, so this will be the outline of my presentation in the introduction I’ll try to explain why I prepared this session today and on The second chapter from a user perspective I’ll try to explain what OpenStack means to us and then why and how we build web portals on top of OpenStack and our future plans and the summary okay.

So Who am I umm again? My name is Michiko Shino on the slide there I believe in pink. You can see for kanji letters. Limit slope is small, but that’s how I write my name in Japanese. If you’re aware of Japan, all countries have meaning they, they mean starfield, truth and knowledge. Well, thank you. I work at a company called IBM systems, engineering, Japan and I believe you all know the first three letters.

But yes, we are a subsidiary of the IBM group. However, usually we are called IFE in Japan because of the first letters of IBM systems. Engineering, my company is located at a pre fixture called Chiba. If you know about Japan, if you’re really familiar with it, it’s actually close to Tokyo and I put a picture of the building that I work at and the colleagues that I work with. So what do I do? In the past? I used to support IBM power systems.

Now I don’t believe everyone knows that, but it is IBM’s proprietary, mid-range servers and I worked in that field for like five years now, I support clients, designing and building cloud environments and although I do suffer a lot products these days, I spent a lot of time. Sporting openstack and I’ve listed the clients that I and we we meaning is II, worked with these clients and vote include mismo bank Toshiba, keyring and Jeffrey steel corporation okay.

So before I really go into the details, I thought this was a great opportunity to show how OpenStack is doing in Japan and last year, 2015 was a great year, as all of you probably remember, we had our last of Miss on the stack summit at Tokyo On October, I was actually there as a listener and I’m very overwhelmed that I’m back here as a speaker – and the second point is that I believe some of you have already got it the certification program.

I believe that community now has a global program, but in Japan we have our own program, which is called opsal, which stands for certify exam for OpenStack professionals, and this was also started at October on 2015 and last but not least, we’re seeing a tremendous growth in The IP market IDC analysis are saying that we will see a hundred fourteen percent per year, growth in the IKEA market in OpenStack, and I put a graph on there.

The last part is 2019, but you can see it’s getting big and you can see that OpenStack is now getting very popular in Japan, so you may wonder what the clients are really getting from OpenStack come on this slide. I’ve listed some of the clients that IBM japan worked with and the outcomes they got from OpenStack Toshiba. They built a service, many on top of OpenStack and they’ve achieved flexibility and rapid deployment.

Cheering and I believe this a very big number, but they have reduced your single server casa on 75 % and JP’s to a corporation they’re, estimating that their system build will reduce from two months to ten days, which is again if you calculate that it’s about. Like 80 percent, so you can see that a lot of our clients are getting positive outcomes from OpenStack, so in Japan, nope mistake is doing great.

I feel that a lot of our clients are really getting interested in this technology. I get a lot of calls. I’ve spent busy weeks I’m very confident that this technology well now, of course not only in Japan, will be widely deployed in this IT industry. So why am I standing here today? I believe because of the my session title. I believe a lot of people are expecting that I’m going to talk about web portals – and I am going to talk about that.

But the real message that I want to share is what’s written about here and it’s a story about what we did after installing OpenStack. As all of you know, OpenStack is now very popular. Clients are getting access to the out-of-the-box OpenStack features, but we have seen that as they float around with those features they start to bump into the question that well, how can we use these features to really get the best out of OpenStack? So today I would like to share my experience, working with clients and really arguing with this issue and the one answer we got, which was to build web portals on top of it.

Ok, so this is what I’m going to talk about today, since it’s already here, but since OpenStack has become widely popular in Japan. I believe that we now need to explore how we can use OpenStack. So in this session I will try from a user perspective. Recap on what OpenStack is and with demos, I will share our motivation for building web portals on top of the OpenStack I’ll, try to explain what that drawing means towards the end of this session.

Ok, what is the OpenStack now? This may become very embarrassing because I’m going to try to explain what OpenStack is when there’s probably a lot of experts in this room, but I’m not going to do this because I feel pleasure of being embarrassed, though, instead of I’m going to do this to show How I understand what OpenStack is and it’ll be a lot easier for me to explain why that led to the idea of building web portals on top of it, since this is very basic stuff, some people may get bored, be patient.

Elves show you the demo. After about like in 10 minutes, okay, so, okay, so what is OpenStack? I believe this is a very simple question, but we have multiple answers for this from the keynotes. I believe that there are multiple perspectives for this question. My answer is: OpenStack abstracts, compute network and storage. That’s it now. What does that mean in the slide? I wrote a layer called application now.

Imagine that this application is something that you want to write to control your IT resources and IT hardware’s. If we have OpenStack, this application only needs to care about the OpenStack. Api’s OpenStack will convert those api’s to the actual hardware api’s opus. That has multiple projects. I believe you know that, but I, for example, know Berglas Neutron. They all provide different functionalities, but what they all have in common is that they let you control your IT resources without caring.

What it actually is, meaning that I don’t have to care if it’s KVM or VMware. So when I explained this to clients, they get the responses on well. Why does that have to be done by OpenStack? Well from an application point of view, I believe there’s a lots of good stops when OpenStack exists. The first point is that OpenStack, first of all provides a out-of-the-box framework for integrating computing networking storage.

If we do not have OpenStack, I have to write every procedure to control their Hardware on the application, meaning like, for example, creating VLANs assigning IP sculling LUNs, assigning those lands, the hypervisors formatting, those lands, blah blah blah. If I have OpenStack, all of that will be merged into a single, simple API which is over boot, and that will save a lot of time building these type of applications.

And the second point is that, since OpenStack is now very popular instead of just having your OpenStack instance on your own data centers, we can have open access to weak, have access to OpenStack for from public services, for example, IBM now has a private Maj cloud service Called blue box so, theoretically, if I once write a application based on OpenStack api’s, I can move this application to any OpenStack platforms and the last point is, since a lot of vendors have helped develop OpenStack drivers with no code change.

We can access proprietary hardware solutions. So what this means is that, with the Nova boot API, I can control KVM instances and para VM, which is IBM’s proprietary, personalization solutions, so you can see from an application point of view, opens that provides a lot of good points. So I talked about the good things about OpenStack. Now I’m going to talk about what we should consider about now when I say OpenStack, revised abstraction to compute network storage, I’m only talking about the core of the OpenStack and I believe OpenStack is not just.

I asked and I brought the big tent picture. I believe a lot of people know this if they have touched OpenStack, but what this really means that when we look that project there is two things. There’s core services in big tent and in the core services are the projects that have a very long history and provide the basic highest functions, which is the compute network and storage. And when we look outside of the core services, we have a world called big, tent and well.

When we look at these projects, as we see like, for example, Sahara, which provides Hadoop as a service and trove as in database as a service. So you can see that OpenStack is now not just a high yes, but so when I explained about the big tent to my clients, I know I’m exaggerating this, but I always get some responses very close to this. So, since OpenStack is very happy that me has a lot of functions, we sometimes assume that well, if we is still OpenStack all the problems we have will magically go away, which I believe a lot of people know that that’s not correct so can OpenStack solve.

Everything. Is there people that says? Yes, I believe who says yes: okay, there’s no one, so the answer is probably no and for a long time. I believe this will be no and why well, because each project have different maturities, I’m glad that the community now provides the OpenStack project navigator. But when we look at this, we realized that projects that have the high majority are mostly the core services.

The big dam projects horizon and heat have high majority, but all the other projects they’re still in the progress of development, and the second point is that not everything is implemented. Openstack, for example, when I talk to clients, they usually say that they want to trace to each user’s activities, meaning like they want to trace. They want to know personally egg build how many VMs on this week, personally Vav you destroy it.

How many beers on this week, I believe, see the mayor is supposed to do that, but I never really got that to work um and the third and last point I saved the clients that opens that cannot solve. Everything is because OpenStack is difficult. I’ll talk to you about the next slide, but so I said that OpenStack abstracts, compute and networking storage. Now, why can that make it difficult? I say: OpenStack is difficult and difficult to the users that just want the services.

For example, let’s say: there’s a user that says I want a WordPress server. I I want to create an awesome web block with using WordPress servers and he goes into his OpenStack server and if OpenStack is really wise and just says, hey here’s your WordPress server. I believe that is easy, but in reality what we really need to do to get the WordPress are working on. The OpenStack is to really follow these princes procedures to really get it, and so what I really want to say is that OpenStack has made things a lot easier.

Then I knew then I started working on power systems. However, it’s the benefit is really for the people that were maintaining and operating the IT hardware, and I believe, there’s still a lot of people that really don’t care about ID hardware. They only care about applications and for those people the OpenStack is too difficult. We need to make OpenStack much easier. We need to abstract OpenStack.

So what is OpenStack whatever I want to say in this chapter is that first of all, OpenStack, abstracts, computer, networking, so storage and, like I said OpenStack – does not solve everything and OpenStack is difficult difficult for the people that just want the services. So when we develop solutions on top of books and stack, these are the things that we need to consider about. Ok, so how do we do that? So I finally go back to my title on building your will and web portals.

So in the last chapter, I’ve talked about the good things about OpenStack and the considerations. Now, how do we overcome that? I believe there are three points for this. The first point is to let’s provide a service perspective web interface, meaning that this is the weapon. I’r talking about, and we really have to care that this is not Verizon. We are not going to show everything. What opens that can do to the users.

We’re just going to use, show the things that the people really care about. So first, let’s provide it weapons. Your face and to when I talk to OpenStack a lot of customers, they tend to use functions that are really instill in the progress of development. So I always tell my customers if you want to start using OpenStack start with the basic functions which are the computer networking storage. I have a customer ID.

I wasn’t involved with this customer, but I have a. I had a customer complaining that he was trying to work a DVR solution which, which only started – and he complained that me that it’s not working, he doesn’t get, never connect connectivity and at the end I told him well, why didn’t you use DVR? He he started using DVR on VLAN, so why didn’t you do that? Why well is it started more easier? So my I always tell my clients that if you’re starting OpenStack start easy start only using compute network and storage, so now, what do we do with the functions that are not computing? Networking storage when we look around this OpenStack is not the only automation tool.

For example, for software installation, I believe a lot of people use chef, puppet estable for project management, maybe read mine. My answer is that why don’t we just combine all these softwares and make it into our own cloud environment? Now I make this sound easy from the keynotes. I was actually very amazed from the ATM tease, but I believe a lot of people are trying to do this they’re trying to really integrate a lot of the tools and make it into a single application.

But what’s when I talk to clients, I believe this is the most hardest part, because now I’m involving multiple technologies, for example in this charm, I’m involving a web application interface and the OpenStack and chef puppet in decibel. So it’s really hard to imagine how this all works together and all the clients that I work with. In the end, we always have to argue to how to combine the things that are not OpenStack so today, to give you a better understanding of what I just explained.

I brought myself a demo application this demo application. First of all, it’s a article, I’m sorry! I didn’t, I didn’t believe the demo gods, but this is a demo application, it’s a article and it was built by my team back in Japan and it is really a blend of all the ideas. We’ve got really arguing with our clients. Now, where you’re, what you are going to about to see it’s not for production, they’re, still funny things about the user interface, but it’s only built by the purpose to be to give you a better understanding of what I’ve just explained.

So, let’s I’ll just show you the article first and go into the technical details later. So, let’s think of a very simple scenario. A guy named member says that I want a WordPress server and he logs into his web portal, and he does his customization. Like saying I want, I wanted to make a scale. I wanted three servers in load-balancing and before he gets his server in this demo, I will have a approver approve his request and after it gets approved, he gets his server okay.

So let me switch to the article okay, so so, first of all, I will login to my web web portal and I’m entering the URL and there’s a screen coli bean cloud. Reassured I’ll! Tell you what this is after the article, but I’m going to log in there and wait. Well. I have an awesome web block plan, so I’m going to get a wordpress, so I press the WordPress request and what happens? Is it’s actually me for some basic informations? I’r just going to drill down this, I’m not going to think too much about this and, as you see now, if I and now it’s asking me me how many web servers and how many database servers I want for this.

So I’ll just say three servers. Add some memory on it and boot has some disk on it and for the database server. It’s asking me for additional disk, so I’ll, just add 100 gigabytes and now press next, and so now we have a page. That’s asking for the attributes for the WordPress server and the database I’ll enter a name kolya c DB and here’s fancy feature it’s asking for the load, balancer configurations and I’m just going to really drill down the choices and – and I choose HTTP and I’m going to Ask hey so, since this is a demo, I’m going to enter a very crazy port number one, two three four: five and 192 168 0.

85 for the external access. Please remember this you’ll see this after and then I think it next and now I have I’ll show you a very fancy feature that says: show heat template now. What that did was actually create automatically created a heat template from the user input. I just did I’ll explain this after this, but you can see that one web server is there. Two web servers there and diddled three web servers, so this template is actually automatically created and then I press request so now I’m waiting for the approver to approve this.

So now now a male goes through the approver. This is actually a mail server but – and he says, hey dear approver, a new wordpress request has revived, please login and so ok, I login. Now I’m going to log into this portal as the approver and then what happens is there’s a box says, claim tasks and I can see the same request that was done by the member’ guy and then well I’ll just say I approve and what happens after this Is now the server gets provisioned, and now I now all, I only have to wait for the servers to get ready.

Well, since there’s a little bit of software configuration I’m going to cut this, but it’s not like an error process. If I could see this ok, so you can see, that’s it only to collect five minutes so and if I click the new mail, it’s telling me that your server is ready and you can see the crazy port number one. Two three four: five that I entered in the screen and if I click that I get my WordPress server now I can create my awesome web blog now.

The scenario ends here in real cases he’s just going to create my blogs with this, but I believe we are OpenStack hacker. So, let’s see what happened in the OpenStack side, now I’m going to log in to Horizon now in real cases. We should not let the user log in, but this is just for demo, so I’m just going to log in there, but this is the IBM version of a horizon. Don’t don’t be obstructive with that? It’s the basically the same thing, but it’s when we log in and there’s an orchestration stacks, and you can see that there’s a staff created there, five minutes and if I look at that, you can see that it created a very complex structure of heat template.

But it’s really the same thing that you saw on the show heat tape, a template button and well. I believe you can’t compare it, but it is the same thing that you saw in the previous show heat template button. And if I look at the events I can see all the events worked. Fine and, like I said I could hear little bouncers, let’s see if it’s working right, so three Webster remembers and so I’m just going to delete two members since I’ve have one member left.

I could I still should have access and I still have access to that. So I’m going to delete the last member and I believe it’s just just a little bit of cash. But after two reloads you can see that the server is now unavailable. So you can see always working nice okay, so let me explain what you’ve just saw that demo was a combination of OpenStack used. As I asked configuration and chef used for software configuration as you have saw, an open stack heat was heavily used for this demo and for the service UI.

I use the proprietary software called IBM cloud Orchestrator now in the IBM we usually call this ICO, but I see there is a great product. It helps you create that type of web application very easily with OpenStack api’s. Now, since we built it on ICO, this demo, application will only work with iceo, but the basic ideas, I believe, will work on any type of web application platform anyway. Some so, instead of the three points to have to get the best out of openness that we implemented, some fancy features to show.

What opens that can do, and the first feature is what you just saw: the automatic heat template creation. Now, for those of you who don’t know like how many people know what heat is. Okay, I believe a lot of people know that so for the people that don’t know what heat is it’s a technology that is used for template based deployments for those of you who know what heat is, how many people have ever write a heat template by theirselves Texted it how many people use text editor just from that? Okay, a lot of people whose text editors so or now, people use text editors for this, but instead in this demo we created a UI template converter, meaning that that template was automatically created on the input of the service portal and for software configuration we use chef And to connect heat with chef, we use a module called cloud config cloud, config um, I believe a lot of people.

Some people know that some people doesn’t know this, but their cloud config has a module that can connect chefs and executes chef’s recipes at default. I believe two days ago, and there was a session called metadata, do’s and don’ts. That was, and they talked about this so if you’re very interested, I believe you should look at that, but and another feature that I’ll talk about is the automatic helicopter.

So what does that mean? I’r the screen that you saw that I the screen that I drill down, it’s actually built by OpenStack api’s and chef api’s. There is no hard coding involved in that. So if I update the OpenStack environment and chef environment that cap, that UI is going to be updated, um so I’ll show you a demo about that. This is a very short demo, but ok! So I’m back to the scene where I entered the first screen and I believe that a lot of you forgot forgot this, but this is a part where I entered a new DB name like I said this is automatically created from chefs API.

So, let’s look at the chef’s server part um. This people who know it’s a chef server web GUI and I place edit and they’re safe. The practice has default attributes and if I did look at that, I see my sequel values with four about attributes on that, and it is the same thing that I see in this screen. So if I update this, I should see the same thing. So I’m going to update a new attribute, that’s called test and give it a default value test and save that value.

And what happens is I go back and reload the screen? I see the same thing so you can see there is no hard calling involved and these features are really created from chef, api’s, ok, and the last thing I’m I want to short share is that, since this demo, application is based on OpenStack and chef api’s, I’m Able to run through alkie, I am able to run this on any environment. If I have OpenStack and chef, I’m going to show you a very short demo of that.

Ok. So I’m back to the part where I approve the request. I press claim tasks and I see the approval again so I’m going to press approve now in the previous demo. I’ve shown you the horizon interface, but let’s go deeper. What hypervisor was I running yet, and I believe this is very rare, but this demo was actually working at a VMware environment. Now I say this is probably rare because I believe a lot of people are using KVM for their hypervisors, but as I’ve explained OpenStack abstracts that if I use if I built this on OpenStack api’s, I don’t have to care if it’s KVM or VMware.

So you can see that well, it’s now actually creating cinder volumes and it’s doing it by myself, and this is the vSphere client. If you know about that I’ve, if you know about BML, I believe a lot of people know what this is but and you can see that it’s automatically creating all the stuffs without any user interactions. So you can see that this demo application can work on any type of hypervisors and it will just keep on going so I’ll.

Just stop the demo here, but okay, so I think I have ten minutes left so on the screenshot. What what is this um? This is a screenshot of a application that is really close to what I’ve just saw shown, but it’s working at a para VM environment. What was that? Okay? And I say this is very close, because this is not for demo purposes. We are actually trying to create this application for a real customer for production use, so you can see it.

It does a lot of complex things than just provisioning, WordPress servers, for example it’s in this application. I can’t show you the details, but it is trying to configure a clustering software using shared disks, and so what I wanted to say is that this technology we can use it on any type of hypervisors and we can use it even on production environments. I do have a demo article for this on, if you’re very interested on you, I can show you through my laptop so um.

Okay. Is it okay? Okay? So this? Let me summarize this chapter. I’ve talked that there are three points to get the best out of OpenStack and that’s what’s written there and with my demo application. I’r very glad if you got a better an if you’re. If you got the highly saying I’m sorry, I’ve read English, but if you got the idea of that and with that demo application, one more thing I really want to say is that.

Well, I get clients asking me: what’s the best thing about OpenStack and I tell them: api’s are the best thing with those api’s. I can really connect these multiple technologies and make it look like a single, unified application. You can see that in the demo application. I really connected OpenStack and chef, so ok, so let’s just go on home, I’m bleep! I have a little more time. So let me talk about what we’re trying to do now and what we are trying to show to our customers on its and then this part is basically about infrastructure testing.

We get a lot of requests from our customers that they want to automate testings. What testing means um, I believe, a lot of people before going on production. A lot of people enter a lot of commands. Seeing that everything is working right and say: ok, now you can go on production. A lot of our customers say that they want to automate that, because their system is getting much more complex and this is taking a lot of time.

So I would like to share my opinion for this, so why do we do testings in the first place? So we do testings, because there is how it should look and how it actually is, and we want to see that there is no difference between those things and maybe advance. Customers are always have already systemize this, but I believe a lot of customers are using Excel. Spreadsheets or Word documents to really maintain how it should look and from those informations operators and rewrite them to commands and execute each command.

So how do we systemize this, and if I can achieve the environment, that I showed you in the previous demo, how it should look like are all in the OpenStack heat templates and chef recipes. Our team back in Japan are trying to create automated test scripts from that information. Here we are trying to use service background for those who don’t know how many people know a server spec. Ok, so there’s a lot of people um server spec.

It was built by a Japanese engineer. It’s this isn’t really used for testing purposes. If you write a spec file, this is written and, oh, my god, I forgot the language. I believe it’s in Ruby if I’m wrong a bit, maybe at some 100 get married. Thank you and it’s really in Ruby, it’s called spec file and it sure respect eats those files and they do test automatically. Currently, we are trying to create those spec files automatically from information from heap templates and chef recipes.

Sorry we’re trying to do that um. I did get reports that some of these are working. Some of these are not, I hope, someday. We are able to show this, but what I really wanted to say that if we can really automate everything for our IT provisioning, we can really make these things work and create all these all and automate all these testings and operations. Ok, so that’s as my session. I think I talked a lot of today, but in summary, what I wanted to talk is that OpenStack abstracts computing networking storage and it does not solve everything we need to build something on top of it.

So we built a web portal to overcome these considerations and, like I’ve said when we really build these type of solutions. Api’s are really the keys with those API, so we can really connect a lot of technologies, multiple technologies and make it look as it is a single application. Ok, that is the end of my presentation. I believe I still have time for questions sure when you talk about the API. Is that are you directly using the REST? Api? Ok, yes, no CL is um.

You see, I means that we’re not using Python key clients. We are using actually in REST, API and the alright, so the list that you saw are really: we are using javascript to really look at those JSON files and the builds are created and parsed from those attributes. Yeah, okay and the other thing is so you know you provide a bed portal, for you know your end users, but is there a need for you providing you know api’s to them for automating their tasks like instead of going through web portal called APN? You know build up spin up a cluster of something.

Oh sorry, the question I believe was so I built a web portal did. Do we need API for that web portal? I do get requests for that. The product IBM Cloud Orchestrator already has that function, so it it does have a REST API interface. I can make it work without and drink those values. Yes, okay. I believe he was first I’m just looking at this. You said: there’s this dependency on the IBM orchestrate product.

Did you consider extending horizon in order to add functionality? Yes, well, so the question was how about extending the horizon? Well, we really when we work with clients, we realized that people don’t use horizon. I’r saying this because to us, I believe, in the room in the room. I believe a lot of people say that horizon looks easy, but clients that don’t know OpenStack horizon is still too hard.

They say that I don’t know what to do with this kind of what I’m driving at right and did you consider taking the framework that was available on horizon and then putting your easier workflows in there with you know the templating, auto defined values and sensible defaults. Okay, so you probably saying that you, but why didn’t you write extensions on top of horizon yeah? First of all, I didn’t know how to do that.

That was a, I believe, there’s a session about that tomorrow. Um the I believe it was an angularjs assessment. So if I maybe if I know about that, maybe I’ll try that alternative, but currently I did it, I used IBM cloud Orchestrator. Thank you for your presentation, I’m curious where your team thinks they can go in the future as far as creating applications on top of OpenStack right now, we’re seeing a lot of things that are still kind of in the analytics orchestration management part of the realm right.

I’r wondering where you see active going in the future okay, so so this is a question about app. Creating applications on top is not the only answer or reason, there’s a lot of things that we can do with OpenStack. Why do you believe that creating applications is the good thing? Is that the question sure okay? So well, it’s a I’ll just go back to a few slides on, so we good slide. Okay. So when we look at OpenStack like I’ve said, OpenStack is only an.

I us provider, so we need to really I mean, and what I see is that there’s a lot of things other than the OpenStack that customers have, for example they want to after provision they want to change some network configurations and networks which does have REST API Interfaces and they want to really connect that so when we have to do that, I believe that we should really connect connect all those api’s, and so we should build a application on top, but really extend it and connect all the IT resources that we have in Our data centers, so I believe, of course, using as it for how to say I’m Big Data IOT.

I believe it’s a good answer, but I believe that building application is one of the key features for IT. Provisioning. Is that yes right? Thank you any questions. Okay. I believe them. Thank you very much. This is ver honor


 

Categories
Online Marketing

The ONE Internet Business Idea That Pays the Most

I want to talk to you about the one thing, the absolute one thing this is going to help propel your online business to the next level and we’re going to do it like a total boss. Now, if you’re not familiar with my articles, you know I like to talk about the total boss. Lifestyle, and all that is, is just allowing you to become really the boss of your life being able to do the fun things that you want in life and just being able to have fun with your family and friends.

Go travel, do whatever you want and being able to do that with your own online business, to where you you can bring in passive income, and you can bring in you know, a lifestyle that you really want, and I’m going to show you one simple strategy right Here on this article, that’s going to help you propel your business now before we get started with that hit the subscribe button that and hit that Bell option right there on the subscribe button.

That way, you get notified of all of the new articles that I come out with to you on a daily basis. So if you’re, if you’re online and you’re looking to create a passive income for yourself, you can do that online. You can do it with affiliate marketing, you can do it with you know. You can deal with e-commerce, there’s all kinds of things that you could do online and in fact all of them are going to work.

I mean you got Amazon FBA. You got affiliate marketing, you got network marketing, you got Shopify, there’s ecommerce, there’s all of these great amazing things that you can do and all there’s a ton of people there that are really successful at them, but there’s the funny it’s not really funny, but the one. I guess the one crazy thing is is that when you see a lot of the articles or see people coming online, you see the success they’re having it’s a very small percentage of people that are there having success with that.

There’s really one thing that they’re doing and you can and you can see it in their marketing. You can see in their business. You can see what they do online now. One thing is going to be consistency: okay, it’s what you do on a daily basis and I know you’ve probably heard of consistency before and you or maybe having before. But consistency is just doing small little things over and over again every day, no matter what and that’s what separates people that are going to have success and people that aren’t going to have success.

And if you’re wanting to have success online, you want to have a business going and you want to get it up and running. Consistency on a daily basis is going to be you’re single, most thing: it’s going to help you propel to the next level. You know how many times did we’re on Facebook, and you see somebody there promoting something and then, like two weeks later, they got something new they’re promoting and then you know a month later, they’re promoting something else and there’s just there’s no consistency with it and it Shows up, and it just looks, doesn’t look right and that’s what happens.

Is a lot of people do that and they bounce around from bounce around something a thing and they never really get anything going and I’m not even talking about consistency and one thing to your marketing: I’ve talking about consistency in your marketing in general. So, every day, there’s certain things that you you have to do and everything you have to do online. It’s going to be number one, creating value for other people.

You have to get out there and you have to create value for the people in order to people to attract to your business online, whatever it is, and your business online has a certain. You know it has a certain solution to somebody’s problem. This and this could be an affiliate marketing if you go to you know if you’re going to get into Clickbank, and you find an offer that you like that’s, going to be in the fitness niche right, that has high gravity and people are making money with it.

You want to promote that you’re solving a problem, you’re solving a problem that somebody has somebody, that’s overweight, something! That’s that’s not happy with themselves. Somebody wants to lose weight. Somebody wants to look, look better and feel better. You take that clickbank offer and you put that in front of them. That is a solution to their problem, but you have to get people to you know: you’d have to get out there and create value first in order to people to really understand what it is that your solution is that you’re trying to solve the way you can Do that is you can do it with youtube articles like this? You can do with blog posts.

You can do it with reaching out to people on Facebook. You can find people on Facebook that are that. That would be interested in your products or services reach out to them on a daily basis, but the consistency comes like this is every day you have to do things so, for me, I’d do a article every day. I’ve been doing this for the last eight months. I haven’t missed a day and I’d. Do it all the time, and you know my I was I used to not really have the discipline to do that.

I started my youtube blog way back in 2011 and I remember at that time I was going to be consistent with my articles and I there was a few times along that path. Where I jumped into YouTube articles – and I would do some and then a couple weeks later – I would be going on to the next thing and I’d used to do this for a long time. The thing about creating consistency within something that you do. It opens up a lot of other disciplines in your online business and in order to really get it going and succeed like with these articles, you have to have a lot of value out there on the internet, because there’s so many people out there that are creating Value and you have to stand out and you got to really push to the next level and get your your value out there I mean with you know: if you have an Instagram page, you got a post every day.

Maybe you post two or three times a day. It’s got to be consistent now the thing is, with consistency also comes this mindset of your mind. That starts playing tricks on you. It starts to tell you that what you’re doing is not it’s not good or it’s. You know go, try something else and you get sidetracked and you start working on different things that aren’t going to really help you succeed. So, if you’re, if you’re creating articles every day for the first three or four months, if you created articles, nobody’s going to read your articles, there’s going to be likely one or two people are going to read your articles.

So you have to come out the next day, knowing that nobody’s going to read your articles, but the great thing about YouTube is that your articles stay inside of YouTube forever. So people could come back and read your articles that you created two years ago. So consistency is going to help you stand out. I remember you know Casey nice dad he’s a huge YouTube or online and he was. He was telling a story that the first five years, I guess on his YouTube blog.

He acquired five hundred thousand subscribers, which is huge. Then he said, and he was he was posting a YouTube article, maybe once a week, maybe maybe once every two weeks, okay and he required 500,000 subscribers. He said that he started posting every day. You know a article. Every day, and then that next year after the fifth year so was six year, he acquired 500,000 more subscribers to his YouTube blog.

What did he do? He just became consistent. He came became more consistent in his articles. You can do the same thing if you’re doing a blog, it has to be consistent over and over and over again, you look at John Chow John Chow calm. His consistency with blogging was, you know, he’s making millions of dollars now, but he talks about his first. Eight months of blogging, nobody came to his blog. Nobody was there, nobody bought his.

You know nobody clicked on his affiliate links. Nobody was even there, but after eight months he started to start seeing some money coming in and now he’s. You know he’s like eight years into blogging and he makes a million dollars a year because of all those blogs that he’s created in the past and he was consistent every day and he still does it every day. So daily consistency is going to be your key to success.

Doesn’t matter what platform you’re Adam you could be on Facebook, but it has to be something that you create value to. You know if you go and – and you you know – are commenting on people’s. You know. If you’re not really creating value on certain social media platforms, then you’re, not that’s, not consistency so like liking. People’s posts on Facebook is not being consistent. That’s not creating value, but if you create a post that helps somebody in a certain way, if they’ve they want to learn about marketing and you create a article on how to create marketing and you put it up there, you create value for somebody.

Now people are going to be interested in what it is that you have to offer so consistency every day. So what I want you to do is sit down with yourself and I want you to say: okay, I’m going to do something every day. One thing: just one thing: I’m going to do every day it can be make a article, it could be create a blog post. It could be. You know, reach out to ten people on Facebook, new new people on Facebook.

Anything like that. Every day you have to do it and it has to be done. You know three months into it when nobody responded to you nobody’s reading your articles nobody’s looking at your blog nobody’s getting back to you. You have to step up the next day and continue to do it because, eventually, what’s going to happen, is just it’s going to start the snowball it’s going to start to eventually pick up, I used to grow up in Ohio and when we used to make snowman You have to you know you snowman, have the the big big giant you know base, but in order to get that base going, you had to pack really tight snow and then you had to you had to work it right.

You had to work it in the snow and eventually it started to roll and roll and roll and become easier and easier. But at the beginning of packing that little tiny snowball you had to pack it tight and you had to really push into that snowball and then eventually it started to go, and then you have this giant. You know this giant snowball that you’ve all you can do you just you can just like roll it and it’ll just cumulate, bigger and bigger and bigger, but to get it started, you had to really work it.

You had to work at heart. That’s what you’re going to do on a consistent daily basis, alright, so find one thing and just stick with it: just do it every day. If you want to do other things, and you want to you know, you know start one thing and stop with it. Another thing: that’s fine, but just one thing you’re going to do every day you have to be consistent with and you have to you know I used to get over and over and over again show up and you will be successful.

So that’s going to be the one thing: that’s going to help you propel your business. If you like this article click on the like button also share with your friends comment below. Let me know how I can help your business. This is Tyler Pratt. Hope you enjoyed that and we will see you on the next one.


Website design packages are a great way to improve your digital marketing image.

 

Categories
Online Marketing

🎧 How to Become a Franchise Owner with Giuseppe Grammatico | Influencer Networking Secrets 🎤

There are always positives and negatives surrounding franchising, and that’s really at the heart of what I want to get to. But I wanted to start off with a little bit about you and your own words. You know I do the bio when we start the interview, but I always like to these things that the guests knows that I don’t know.

So, let’s start with a little bit about your background. You know you mentioned Wall Street, you mentioned being a franchise owner. How did how did how did what’s the story behind becoming what you are today great Paul thanks for having me, I am really excited. You know. As far as the history goes, I’m a first generation my parents were born in Italy and I’ve always aspired to be a business owner.

My parents owned the restaurant for over 40 years. I had worked in that restaurant and parents always said you know what you need to get a college education. So I pursued my undergrad and eventually my graduate degree worked for some of the larger companies out there, such as UPS and JP Morgan and after experiencing corporate America realizing the industry was great. I learned a lot in financial service.

It just wasn’t the best match. For me, it was, I felt like it was more of a number than that anything else. So, after my you know being in Wall Street learning about investments, I decided to go to business ownership. So I took a look at some existing businesses for sale in my area and I decided also to take a look at franchises and since they had such a great proven system, I didn’t have to kind of recreate the wheel and put some information online and a Bluebird, not a franchise consultant almost 15 years ago, had contacted me and we went through the process took.

I would say about almost a year at most to do my due diligence since I was working going, back-and-forth commuting to New York City and after my due diligence, I decided on a franchise here and it’s been great. It’s been 13 years of business ownership and the part I kind of make everyone laugh about is the day after purchasing the franchise I kind of went back to the consultants said. You know what I really enjoy the process.

How do i? How do I become a franchise consultant and he had a kind of a you know. Excuse me a chuckle and said you know it. We could definitely explore that opportunity down the road, but you know run the business for a while learn about business ownership firsthand, and we can explore that opportunity down the road and sure enough that was in 2007. I purchased. My first of many franchises leads us to today and now a franchise consultant so know took a little you know took, took a while definitely gained a better appreciation of what a consultant does.

But I definitely love what I’m doing and I’m here to help in any way possible. I’m glad you did I’m glad you started off that way. Giuseppe and the reason is, I think, a lot of entrepreneurs. I’ve certainly been guilty of this. I share this with you know, with with my clients and people that I work with, there’s just really no shortcut if you’re going to be in the consulting, if you’re going to be in any kind of thought, leadership position, there’s no shortcut around the hard work that You have to go through to have the expertise in the first place and I think a lot of people really want to skirt that.

Somehow, and and that’s one of the reasons I don’t claim – you know the title of business coach or something like that, because I don’t feel like that’s – that’s really something that I can legitimately say. Oh, I’ve run a business, you know for X amount of years and and that kind of thing, so I’m really glad you put it that way, because it’s a great it’s a great starting point, particularly if we’re going to talk about people who are you know, maybe On the fence about jumping into business ownership, you know, but but so I actually do want to drill on that a little bit, and that is to say, if you knew, if you, if France, I his ownership, was your first experience in business ownership.

What was the, what was it like to to springboard from that into the understanding you have now I mean: how long did it take you to become comfortable as a business owner? That’s a great question, so I helped to manage my my family’s restaurant, so that was so. You had some experiences there with managing people hiring firing dealing with financials so with the the franchise. I was involved in her that a few are I was involved in.

It took a little bit of an adjustment period to you know. Now, I’m investing my own money. This is my. This is my sole income going forward, so there was a few month adjustment of just trying to figure it all out. Luckily I was with a great franchise system, so everything was put in place. It was a newer company, so we were at the time developing new new ways of streamlining the process from billing to taking care of customer.

Maybe that wasn’t fully satisfied. So you know I come from an environment of much larger companies where you’re giving a smaller task. They’re saying, okay: this is what you’re going to do every day, you’re going to sell financial service products to this part of the country, whereas now you’re, you become a jack-of-all-trades, and I took me, I think it took me a little bit longer because I wanted to Be an expert in all areas I wanted to.

You know the accounting I’ve done accounting before this was a little bit different, so I wanted to explore every opportunity. I wanted to go out and work with some of the other franchises since I was a master franchisee. So I got some other franchisees in our territory, so my approach was very hands-on because I wanted to know the business inside out. I think it gave me a better appreciation of the overall business and really helped me to grow the business and to put people in place that could run the other business on a day-to-day mmm-hmm.

So then this goes over over about a period of 12 years. Would you say about maybe halfway through that finally had all settled in and you were just operating like a well-oiled machine, or did it come sooner or later than that it took several years? I don’t remember the exact year where we hired a general manager to take over the business, but for me it wasn’t that the systems were in place. It was more of a trust factor.

You know hiring finding that right person, you know, we’ve had management, asked to find someone that could manage the entire business and not just one part of the business. So it took a few years once we found that that person, that person actually was hired as a sales rep for our company and after speaking with them and knowing his background, had a lot of management, experience and sure enough.

A couple months later, we ended up hiring him as a a general managers to run the the entire business. I was still involved, but I had him dealing with a lot of the day-to-day questions and counting that that comes up. You know I like this just sends me off on a on a complete tangent, but it it’s funny. You should mention that, because recently, on a personal note, I’ve been exploring the concept of manage of stewardship and management versus ownership as part of my spiritual life, and I and I just you know, I really, I really think in view of what I read every day.

I think good managers have got to be harder to find than good owners. Would you would you agree with that as a sort of a rhetorical statement, not altogether true, but you know true a lot of the time good managers so hard to find somebody who doesn’t own the what you what you put them in charge of but handles it Like they do, I agree with that, because you’re looking so with the manager you’re looking for someone to run the day-to-day business, there’s that rust factor, you know, there’s no black and white.

This is just your role. You’re just handling one thing: you’re handling multiple things, and you know I was part of a smaller company that was growing, so you have to learning into that right. It’s not just this is the way it’s going to be every day is, is you’re going to start out here? Have your calendar filled and then end up at point. You know at point Z, will say from A to Z and today: you’ll have your your day plan that and then something will come up, and so you have to kind of adapt and say: okay, I’m going to I’m going to reschedule my day or maybe push My sales meetings to later in the afternoon just to address a customer that has a concern, but, yes, I would agree hundred percent, it’s the management or even stepping back employees.

Finding good quality employees is crucial to your business. There are some very strong franchises out there and, at the end of the day, some some are going to be more involved to help you find those key employees and some are just going to more or less give you a job description that you should use to Find those employees, but the employees, the the management extremely important, not every owner – is going to run the business the same way.

Some well-managed managers, you know more of a semi absentee ownership and some are going to be involved in the day-to-day and just delegate certain tasks to certain people, but extremely difficult to find good quality employees – and you know when you find them hold on to them, make Sure that happy take care of them and so that they stay, and you know at the end of the day you want. You want those employees as you grow, to bring people and just like themselves kind of like a franchise company.

They find a really good franchisee. They wan na they kind of want to in a way, I jokingly, say, clone you and find laws apply themselves yeah, yes, yeah. I want my employees to you, know, attract and bring people just like them, so makes my life a lot easier and just makes for a great overall working environment. Well – and that goes back to the whole – and I I’ve got it the questions gadget we will, but this just brings up a fascinating point.

I’ve had this discussion with a couple of the previous guests, and that is that the friend of mine Ron, Karrueche who’s, a consultant here in the Seattle area, said you know everything you do in your business has to further the vision and the the unique value that You bring to the marketplace and, if you’re not scaling off of that you’re not going to scale, and I think that I think that’s what you’re getting at there.

The franchise is looking to clone themselves because they’ve got a successful starting set of principles, visions, values whatever their and then they look for people who want to replicate that and right down to the lowest level employee. A good manager is going to do the same thing. So great way of putting it absolutely so I’ll get to the next question now now that weird now that we’ve we’ve we’ve tackled your intro and mined it for gold, and it’s been good – it’s been great so far a vague perception I would have my you know.

I think I mentioned to my dad was once in a franchise group. It was in Southern California, it stood up for a little while and then collapsed, and the CEO who was also the the majority owner was a great. I mean just a fantastic salesperson, so he could sit down a business owner or somebody of some degree of means who could invest in a franchise and he could just take a talk him into it. You know he could get them and he could transfer that enthusiasm.

So well that they would say you know this. This looks like the way forward, but it was the Peter Principle. The classic you know the guy should not. The guy should have been in charge of acquiring new accounts. He should not have been in charge of running the company, but he was the majority shareholder. So who was going to stop him now? Would you I mean? I don’t know that you pay attention to this, but would you say there’s a lawful lot of people in your industry kind of like in any other industry, where it’s it’s too much push and make the sale and get to the deal and all that and not Enough thinking it through and actually identifying, is this the right fit? Would you say that’s common in your industry as well? You know, I’m sure you know, as with any industry, you’re going to come across, that you know a lot of people looking to own a franchise.

They get excited, they get excited about a product, so sometimes it’s not even the sales force they’re just sold because they had a sandwich or a slice of pizza at a certain franchise, and that’s that’s the franchise they want. So the way I would answer that is, you know when you’re dealing with people sure I’m sure it happen. But ultimately I think I see from the candidates and people I’ve worked with and just friends and family.

You know throughout the years as people get excited and they invest or purchase a franchise for the wrong reason is okay. I can. I can even take a step a step further. So when you’re Frank choices is I’m an independent consultant with Fran choice, they don’t run since 2000, one of the innovators and what we do. We have 70 consultants total that that work for work with Fran choice, Fran choice. Our back office will actually bet that you know there’s over 3,000 franchise companies and we worked with less than 200 companies out there and why we do that is our franchise.

We’ll take a look and make sure that the companies are stable, that they’re growing, that they have great validation. You know they don’t want fly-by-night companies that just started. You know the put together at the franchise disclosure document in contract two weeks prior times. They definitely like to bet and make sure they’re dealing with some solid companies, and the reason I bring that up is not every franchisee is, is equal right? It’s not it’s not created exactly the same.

So there’s. Definitely some really good things that a lot of the franchise companies have put together, but ultimately, as a investor in a franchise, you want to make sure that fit is a good fit for you. So you are at the end of they. After working with someone like myself, I’m going to put you directly in touch with a franchise company, so you’ll be a with their franchise development person, their VP of franchising, and they will.

It’s almost like, like a two-way street. They’ll they’ll do a little bit of an interview figure out if you’re a good fit for the company, but you’ll also be interviewing that see if it sounds like a good fit. So, there’s a lot of a lot of things that that come into play, and I know I’m jumping around a little bit but kind of it’s the long answer, but it’ll cover all aspects through you, I mean when you work with someone like myself with a franchise Consultant and the reason I work with a consultant is you know we don’t I almost don’t even care about the actual franchise itself.

We kind of put that on the back burner. I want to learn about you. I want to figure out Paul, you know Paul. Are you a you good match for owning a business in general and you’ll say? Well, what do you you know? What do you mean could match them? I’m contacting you about a franchise or a small business and I’ll say well, a lot of people will get into it for the wrong reasons. Moon, you know they they’ll lose their job, they were, they were downsized.

You know the company’s going through a merger which, unfortunately, I’m coming to they’re three community. Last three companies prior being a business owner. I went through a merger, so so they’ll they’ll dive into it thinking the grass is, the grass is greener and I’ll push back a little bit and say the grass isn’t always greener. It’s not a good fit for you, let’s figure out if you’re doing it for the right reason, so we’re having a one to two hour conversations before the any mention of franchise.

More of learning about yourself learning about goals, activities hobbies any anything, you’re interested in figuring at the peace of being a good fit for business ownership, and once we get past that you know a so we’re working together, I can’t work with everyone right if they’re, if They’re not what I mean by that is, if they’re, maybe not the best fit for business ownership, I’ll give them my reasoning.

What we’ll talk it through? Sometimes maybe I misunderstood something, maybe maybe we we had kind of a aha moment as I call it and I’ll stay in touch with them. You know and say you know, maybe things will change, maybe give it a little bit more time. Give it a little bit more thought and maybe we’ll talk in six months to a year, so we have those conversations I’ll do I’ll put together a monthly newsletter that I’ll send out monthly or quarterly so I’ll.

Get that for me and then I’ll hear back from them down the road for the people that I feel are a good fit and we’re in agreeance, and we move forward we’ll sit down in and once again, not look not actually looking at a franchise say like An actual name brand well we’ll sit back and say what are you looking for, so we’ll look at attributes and characteristics which are how many do you want to work seven days a week, if you want to when you wake up in the morning view vision yourself Getting dressed and putting a key in that door and open up a location, maybe in a shopping, mall or office.

Where are you more inclined to stay in your pajamas and and go onto your laptop every day and not have to leave the house so we’ll go through multiple characteristics and only after figuring out those characteristics? I create a fully customized model. You know from my from my experience from our conversations, whet went and I’ll send them their model and say this is your ideal franchise model what it should look like from there? We would make some recommendations, typically to or through franchise recommendations.

I’m going to. We don’t even get into brands or discuss that until or just even you know, we don’t even talk about. Is food the best fit for me or fitness, we’ll figure out that model and really hone in on what you know, what type of business you’re looking at and then we’ll figure out through my research and due diligence? What are those brands that best fit that model? And you know with that being said: the behind the scenes stuff is also let us you know, we may find a brand that fits your model to a tee, but you live in Georgia and the whole state of Georgia is sold out.

So we’ll have to go to plan B and maybe look at another concept. That’s in a similar industry and or mention are you available? Are you open to possibly moving to the next state or the next city, or you know, whatever territory, we’re taking a look at so there’s a lot of back and research that we’re doing to make sure find not only the right fit for you, but also is There, a territory and availability in your market – hmm fascinating.

So so it sounds like to me, on average at least that falling in love with a certain brands, product or service is not the best reason to look at going into franchising, going in well being a franchise owner right, you’re, better off remaining just a happy loyal Customer maybe getting a job with the franchise but not owning it yourself, necessarily well what 100 % thought you know from experience, you’ll see people that maybe they had a specific brand in mind and it just happens to work out.

You know we’re not saying it’s it’ll. Never work, never yeah yeah, but it’s you know tough talking to some under some other people in the industry. It’s one of the biggest pitfalls for failure. You know people will just be so in love with the product, and I said you could be in love with a product, but not after she owned that restaurant or owned that whatever product or service the business is in so yes, I highly recommend you know being Open kind of starting clear, we call it a clean slate in our industry and just keeping an open mind.

I asked that as a favor, that’s one of the first things we talk about and if there is a particular brand that you just love and really want to consider we’ll put that aside and we’ll definitely bring that up and see how it falls into the model. Because it may just be, it may end up being a perfect fit for them, yeah yeah! No, I like that. I mean it’s so um not so long ago. I had this wonderful physical transformation and lost a whole bunch of body, fat and weight, and now I’m on the Saturday I’m competing for the first time in men’s physique and all along a lot of people have told me.

Well, you should start, you know your own training business. You know you should start your own fitness consulting her and I’m like. Oh hell, no, because I already know right III know from just anybody that I meet people I network with people. I talked to that. I am singularly driven the way you know like I mean you cannot keep me out of the gym and you in and you would have to force-feed me food that is not beneficial to you, know, maintaining low body fat and having an excellent physique, and I like To you know, stand there in a pair of shorts and hit these you know poses that.

Make me look like I’m on the cover of a magazine or something, but most people don’t like that stuff and most people, don’t you know hate going to the gym, love eating food that you know packs on the pounds and are extremely self-conscious and don’t want to Be out there on stage, you know wearing almost nothing and that kind of thing, and so I immediately made the connection and said I this is, this is a passion, but if I go out there and try to spread this, be the Evangel for this, and you Know get other people to do it and and and charge them for it.

I’m going to. I just know enough about the industry and enough about the average New Year’s resolution to say no this. This would this would turn me off of fitness if I turned it into a business, so kind of a similar principle, I’m observing there. Yes, I agree I had am just something probably to know about me. A lot of people don’t know about me in college. You know you start, you know, there’s there’s information overload on the internet and you start hearing people saying follow your passion, you know what do you enjoy doing every day? That’s what you should do and I’m not saying never to follow your passion.

But at the time I was at a big article game as a kid and you work with some nut smaller companies out here in the East Coast and did it for about six months and after six months couldn’t couldn’t stand a articlegame and stepping back and and And now I’m knowing what I know now, this is many many moons ago I turned something I enjoyed upon my downtime that I enjoyed to relax or after work or after after college after classes to a job and it kind of just lost it kind of just Lost lost interest completely, and so I I spin it the other way and say find a find, a business that will give you the freedom to do and follow your passions in your hobby.

So if we can find your business that will free up your nights and weekends and allow you to take a week off every month or every quarter so that you can go to travel over so layer games are to spend extra time at the gym. Why not you don’t have to actually own a business? You know in the fitness industry or in the article game industry, so something I’ve learned the hard way, unfortunately, but definite gain a better appreciation overall.

So yeah definitely now that one absolutely I mean that’s that’s pretty much what Arnold Schwarzenegger did while he was becoming the world famous bodybuilder. Was he had a side business that he ran when he wasn’t in the gym so that he could be in the gym and do all of the things that he did? You know he just he didn’t have to worry about how he was going to pay the bills, because he already had a couple of mail-order businesses that could be done piecemeal and for a couple hours a day.

And so you know he before he even became a silver screen superstar. He was already you know a millionaire plus he had all this prestige from winning all these titles, and that was what he enjoyed doing in life and so for me same thing. One question I wanted to run by you you’ve sort of touched on this already, but I thought of a couple of while I was still in the insurance business. I did. The online surveys for a couple of large corporate household names in insurance.

State Farm was one of them and they rejected me has the right kind of candidate, and I don’t know if state, for if those type of insurance agencies qualify as that quite the same as franchise, but it is practically. It certainly strikes me that way. You know you take on their brand and all their branding and logos and corporate practices, and you know you subject yourself to their corporate governance, but even I mean this was this was a guy with you know, four or five years by that time, experience selling insurance And I’d done very well and you know, would regularly field offers of recruitment, or you know people prospecting me over LinkedIn and that kind of thing.

So I looked back at that, though, and I totally agree with State Farm. I would have made a terrible State Farm agent because I’m I’m a rogue, you know I’m Kirill guerrilla marketer. I don’t do stuff according to their. They have I’ve had enough friends who are State Farm agents to know that they’re there box, so to speak, that you have to fit into would had driven me absolutely berserk. So, together with what we’ve already talked about, do you get? Do you get a fair amount of people who fail to consider the limits they’re going to place on themselves? You know subjecting themselves to creative in functional oversight.

Do you think they’ll do a lot of people that you that you end up talking to leave that out or do they generally come in and they they’re aware of it very good question that all a lot of that information comes out in our consultation, which is Typically, the second call, typically, I like to keep them at an hour and a half to two hours really dig deep to find out about them and then in there you make two two determinations number one is: are they business ownership material? In that you know? Are they just not? Are they doing it for the right reasons and number two is franchising, a good fit so obviously franchising.

I don’t really call it an industry in that it’s a it’s almost, you know jokingly I’ll, say a business in a box. It’s a business that it’s a structure of the system. That’s been proven and created for you, so I tell everyone: if business ownership is the right fit and you want to be in the cleaning business, you can own your start, your own cleaning business or purchase a cleaning franchise. You know so when I ask them, are they if we take a look at a specific franchise and I’ll say these are the services the franchise has to offer you? Okay with that and I’ve had people say, that’s great, that’s I don’t want to do anything more than that and then I’ll have other people say well, I want to branch off and do you know wearing cleaning, but I also since we’re at the office complex.

I also want to do oil changes and detail cars, and and and just things that are just complete outside of what the franchise has to offer. So when people want to add and have a lot of that additional flexibility and be able to offer additional services at any point in time, I may step back and say you know as a franchisee, you need to follow that their system and and sell the product Or sir, is that the franchise has created that you had it messed it in.

If you aren’t planning on doing all these other extra things, maybe we should look outside of franchising and I have a good friend of mine who could be able to help them out outside of the franchising industry. So mmm franchising, isn’t you know we may find that model or the put together that franchise model of franchising may not always be the best fit and you’ll get a lot of that just from what they’re looking for you know another way to approach, it is, if You want it to offer additional services you may want to look into if you have the capital, maybe two different franchises.

One is a mobile service that maybe services your car, the oil changes and detail, I’m just making this up, showing them your second business. Maybe commercial cleaning so that’s also an option, but I I want to be clear that if you’re investing in a commercial cleaning franchise you’re going to be filing that product or service, there’s not much more you’re going to be adding. So some people love the structure in that they can focus on.

You know the four or five revenue streams or versus worrying about how many more to add and some people just want to keep it open and just say I want to sell food. I want to clean, I want to offer tax services, they want to do it all then I’ll, just kind of step back and say: maybe franchise membership may not be the right fit for you. Yeah no yeah and made me think of it used to drive me crazy Liberty, Mutual.

When I worked there, they had their corporate marketing department, you know and everything is sanitized and branded and you can either fit the box. You can’t well. I couldn’t and the funny thing was you know they. I couldn’t get cooperation from their marketing department. It wasn’t that they were telling me. I couldn’t go out and market the way I was marketing. They just told me: you can’t get our branded materials and are in the kind of support you’re looking for in order to do it the way you think it should be done right and I think there’s there’s some degree of shortsightedness to that.

But at the same time you know made it is their company and they’re certainly at liberty to do that and and say you know, you know this is how we’re going to do it, and this is what we believe the marketplace wants and we’re not going to, And we’re going to limit that, and so I think I just think that you know that’s one important thing to consider. What would you tell somebody, though who’s listening to this thinking? Okay? Well, maybe maybe I should start looking into a franchise.

What’s the? What do you recommend people do as preliminary research, maybe even before getting on the phone with you? I do yeah that’s an excellent question so before even speaking with me, because you know – and we can we’ll talk about this in a little bit – but you don’t have to go through a franchise consultant, you can contact the franchise company there right, we’re there and instead Of looking at, as I mentioned, the product or service, so I want to get into the food about money and get into you know.

Tax services, like you just mentioned, do love us a little bit of soul-searching figure out number one. If you can see yourself as a business owner, talk to other business owners, franchise and non franchisee, if you have a friend that maybe owns a specific franchise and have them, you know shadow that would be step number one see if they can see themselves doing the Exact same thing, and it doesn’t matter the actual business, it’s just seeing what that owner does on a day to day basis, buy them dinner, buy them lunch of drinks and shadow them for a day or two a week, and then, once you establish business, ownership sounds Like it may be a good fit figure out what you want that business to look like, and you know, don’t don’t try to figure out what I’m going to make the most money at just figure out.

Okay, these are these are certain things I like. So I always start off with money aside, we’ll just we’ll figure out do I do I want to go to a physical location everyday, or do I want to work at home off a laptop that alone will narrow down your your your search over offer for a Franchise you’re out, as I mentioned before the attributes, do I want to deal with a lot of minimum wage employees and seven days a week, and you know where my business is constantly open and food costs and things like that rising.

You know kind of you see. Food costs go up, it’s kind of like the stock market, they’re going up in demo, and you know when I tell people, does that sound of interest to you and they say no and I said well, I basically just described the restaurant industry, yes and right away. They’re, like that’s a very, very good point and I leave in a Lehman I’ll, even ask them and say: well, you know what is it about a restaurant that you that you enjoy and they’ll say well, there’s a line out the door they have to be killing It and I said well so you’re, basically looking for a product or service and high demand, so we kind of step back and figure out what that line means because if you know there’s certain franchises that will sell their product at cost just to bring people in The door hope it hopefully up selling them a new product or services naming any names, but so so going back figure out if business ownership is right, figuring out what your day looks like you know what you, what you anticipate doing, that they basis if you’re, you Know you can run a franchise and have a manager run it, and if you just love sales, and that’s all you want to do you take over the sales role, you can just show up once a week for an hour and make sure everything is getting done And manage managers, so that’s the part you should really figure out and it doesn’t hurt to go a franchise Expo or a show or go online.

But it’s information overload. I I always say knowledge is not power. It’s it’s applied, applied knowledge. It is truly power and what you do with that knowledge, so mister got your hands on a copy of my book before I released it, because that’s what I said wide knowledge is everything man, knowledge information is cheap, yes, no, and – and if you talk to I Used to work with a business coach and he said believe it or not, he goes.

I don’t know if you know this, but 99 % of the stuff we’re going over is free online. You can access it right now, and I said you know why the heck am I working with you then, and he said well, because that 1 % that’s not available is me actually helping. You apply it and holding you accountable to make sure you’re actually following it. What a sales pitch I go! That’s uh! You definitely sold me on that.

So, needless to say, I had signed up with him and we worked together for a while, so but yeah it’s that there’s no right or wrong. I, as a franchise consultant, can help you get through that process. Maybe a little bit quicker, we’ll figure out the business ownership aspect. We figure out those attributes we’ll take it one step further and say through frame that will narrow them the number of franchise.

We should look at because many of them don’t meet our our criteria. Many of them are brand new or they’re, not growing, or a lot of their lot of their franchise owners are going out of business, so frame choice will bet and help with the process, and I didn’t I didn’t tell you the best part, but the best part Is our services or 100 % free there’s, never a contract, there’s never a fee for our services, and you know many people say well yeah.

You do this because you love it. I mean. How do you get compensated? I absolutely love it. I’ve been successful in my last franchisee ventures and business owning multiple businesses. We do we do get compensated, but that compensation is like a real estate agent or a headhunter where we’re paid by the franchise company themselves so bright, red new after the after the agreement has been reached and all the betting has been done and the due diligence Has been has been covered yep, that’s it just a bit, so there there’s no there’s no sales, there’s no pressure.

If you decide to to invest in a franchise great in many cases, it’s just not a good fit in other cases. It may not be the right time and we’ll stay in touch. You know, are any general questions you have. I apply, you know I’ve worked. I basically apply all my work experience, so I have the experience of being a franchisee and franchisor. I’ve been on both sides. I’ve worked for corporate America, I’ve been downsized, you know through a three mergers.

The last three companies that work I’ve worked with I’ve had the two-hour commute on the train and two into New York City, and it just one day. I said enough is enough. I am getting back in to believe it or not. People think I make this up and it’s the god-honest truth February. 2Nd of O 7 is when we, when I decided I’m going to sign that that contract directly with the franchise company and I’m going to move forward as a business owner and three days later, we found that my my wife was expecting.

So we had 10 years. Look, it was, I guess, the the definitely some great motivation and I’m not saying everyone should go out and do that right. It just happened to one way for it to happen. That’s so that’ll put some fire under your under your under your seat. There were small, multiple fires. Yes, absolutely so you know I’m here to help I I was part of a newer franchise, so there was pros and cons where there were certain things being developed, which I choose nice, because I got to give a little bit of feedback and some areas took a Little bit longer to grow them and that’s fine as well.

You take you, take the pros, there’s some pros and cons, but I learned a lot ie from my experience. I can definitely add value. I can definitely narrow that in your search and hopefully speed up your search so that if we rule out business ownership, you didn’t waste years and years of calls and and going to franchise discovery days and possibly going out of business to help you out and we As I mentioned, there’s never a cost for the service, and not only do we assist with the figuring out of everything we just discuss on the call, but I will also make a recommendation.

You have a few partners that could help with funding, because many people that will call us will say I have you know 50,000 or 100,000 Bank, and I said well, you know what else do you have to invest and they said well, you know that’s all. I have I just have the money to bank to find out, they may have a million dollars in a 401k, and our investment partners will take a full up. They take a holistic look, they take a look at just about everything and figure out.

Okay, well not sure if you realize that, but you can use your 401k or retirement assets for your first business or for any business and use that to purchase the franchise. Startup cost next off the salary without any type of any type of penalty. And coming from the investment world, I always told people or was taught never use your retirement assets they’re going to want to wait and use those. You know it use that for retirement only and over the years I said okay.

Well, that makes sense, but as a franchisor business owner, you know this is a much more active investment. I’m going to be actively managing my future and maybe taking a hundred thousand out of a 401k that was in a mutual fund, which is, let’s face it. Passive investment – it’s just sitting there and you’re hoping to make your whatever you’re making as far as returns sure. But why not? You know when I grab some ownership and say I’m going to take this $ 100,000 and I’m just using a number as an example and apply that to myself myself invested in myself in a business that I have full control over and not have to wait too.

Read about what the holdings did on CNBC or whatever, whatever station you’re reading, so it’s taking control, I’m not, and I’m not advising everyone to use their retirement assets, but where it’s not dim yeah, we could definitely give you some additional options as to how to actually Invest in the franchise or maybe keep your job for the first year, while you know managing someone, that’s running your business for the first year, while you transition out of you’re out of your job, so we’re able to bring some really good people to the table to Help out and basically give you all the options available to you, mmm mmm, that’s good.

The last thing I wanted to cover here, Giuseppe is: have you got a story, maybe more than one that you could share real briefly. If somebody you’ve come into contact with who’ve, you know, they’ve got some painful lessons. They’ve had to read, had to learn as a result of not consulting with you or somebody like you with Fran choice or any other franchise consultant before getting into it. To you. Have you met people and have you you know collected any short stories like that, then maybe you could share one or two of them just to give people sort of an illustration of the the painful lessons they’ve had to learn right.

So some of you know – and these are more shorter lessons but number one a lot – a lot of people don’t know that franchise consultants exists myself included. When I, when I was first looking at franchising, I actually fill out a form online. They didn’t understand exactly what the company did and I was was put in touch with a local company and that’s how I started speaking with a consultant and then sure enough, you know, became a franchise consultant.

So what I’ve seen what I’ve seen in the past? And this is through some family who’s for this specifically with with family, is they have fallen in love with a concept and they went full full steam ahead? You know went to the bank first and was reading the figuring out loans and things like that to find out the territory was completely unavailable and in another case the franchise was not available period.

They were just not registered in a particular state. So you know one thing that I do is: I am NOT going to show you a franchise that is not available in your territory or that may not be I mean I’m in New Jersey. We cover the whole country and there’s one brand that I truly love and we they’re not available in my home state. A friend of mine was asking about it and then just said you know we do all that that diligence for you so those there there.

Luckily, they’re not, I wouldn’t call them stories where they have lost lots of money. It was just more of they, they got their hopes up in disappointment and there are some friends of mine also that have went directly with this. This is another thing that came up. They went directly with a franchise company, they called them direct and purchased the rack, and I asked well, why didn’t you utilize the services of a consultant and they said? Well, you know I didn’t wan na, you know I figured it would cost more and, and that union said going back to our fees.

If we don’t charge any fees, the franchisor who pays us, they are not going to charge you more or less. When you bite the right, we’ll do that, so the the process is definitely, you know involving there. There’s a lot of work involved a lot of time saved by going through a consultant, but we will do all that back end research for you and to take it a step further. I am speaking directly with the contact.

It can be the owner. Typically, it’s the VP, some a VP of franchise development and that’s the exact person I’m going to put my candidate touch with so before the candidate. Has that intro call don’t know everything about I’ll, create a I’ll send them over a questionnaire that the candidate has the left for us, which covers likes dislikes financials, and things like that, and I always tell the candidate and send information over I’m going to send over That exact franchise model to them and say, I think, they’re a good fit.

This was there, and these are the reasons so they’ll have a full picture of them and on occasion the franchise company will say this. This may be a red flag or you know I think, they’re a really good fit and we talk it out and if we feel like it’s a good fit, I let the candidate know if they’re, okay with it, I send over the information directly to the franchise Company and they get a call within 24 to 48 hours.

Hmm football and they’ll get a a franchise disclosure action document, which is the actual franchise agreement directly sent to them. So the ball is rolling immediately. They already know a lot about the candidate. You know the the other, I would say this is not their experience, but a UH. Just a general pitfall is the candidate that the first time business owner just say, that’s looking to buy a franchise, they don’t they don’t know what questions to ask um.

What are you asking? Well, what kind of money can I make or what’s the royalty that that’s great, they can answer that, but what about setup and and how many employees you need, and you know the marketing spend there and all that kind of information they won’t. They won’t know what questions they’ll be given a lot of that information and the franchise disclosure document. But if you don’t know, if you’re not asking the right questions you’re going to make, I guess an uninformed decision or misinformed whatever you want to go you just you.

Don’t have the right amount of information to make that to make that decision. So I see that as a common theme. So I tell everyone you have nothing to lose, but maybe some time that you, you know maybe a few hours on the phone after the the first and second call but we’re here to help – and you know when I speak directly with the franchise company. Your name is going right on top of the list. They know you’ve been qualified, they know you sound like a good match.

They’re excited, you know, they’re excited to speak with. They want people that have been qualified, both as a good fit financially and they want to speak with. That. First is maybe a few hundred leads they may randomly receive through their website. Oh someone, Fran choice leads someone like myself. Sending over lead is going to be fully qualified. You know, we think they’re a great match and it just makes the process so much yeah yeah.

No, I agree I mean I I would rather have that one person who fits like a glove then a hundred names and phone numbers of people – I’m not you, know, know nothing about them. That’s that’s a ton, more work and yeah. You might get something out of it. You might strike a strike build in there, but I’d rather just get to that one person who fits the bill because that’s where that’s where the money is right, that’s where you get the eventually is the franchise or you know, you’ve got the right person who’s going To be is likely is to be successful, running that business and so that in the long term, that’s income that you don’t really have to work for all that much.

You know the way I perceive it anyway: you’re just you’re collecting those franchise, royalties and fees, and and that’s it yeah. Well, Giuseppe. This has been a wonderful conversation, I’m looking forward to seeing the audience reaction to this and and I’m looking forward to getting this into their hands it’s into there in front of their eyes and in their ears. It’s been great having you on the show.

If people want to know more about you or get in contact with you or learn about what you do with Fran choice, where should we send them? You can contact me directly. Nine. Oh, eight, eight, seven, three, six one, three, four! You can call or an airline people eat the tips nowadays, so you can call or text that number the email address is G gramatica. So I’ll spell it so long when it’s G G RA mm a TI, co @ Fran choice, so f, ra, n and the word choice.

Com definitely take a look. Send me a send me an email I’ll, be more than glad any questions you have on this. Podcast or article any general questions you have on franchising, I’ll, be more than glad to help and when I can guarantee you is, I don’t know the answer, I will get it for you and if I don’t specialize in that area, I do have someone that I Can refer you to so don’t feel bad, don’t there’s no silly questions any any any information any help.

I can be of definitely definitely give me a call all right. Well there he goes to simply grammatic. Oh thanks. So much for joining us on influence or networking secrets. Well, thanks again, I really appreciate it take care you too thanks for joining us for another, exciting episode of influence or networking secrets, please be sure, to hit like comment and subscribe and share this article. If it’s been useful for you with anybody, you know who might benefit also be sure to check out the show notes in the description below that’s where you can order a copy of ten secrets.

The networking success, along with all of the other links, we’ve provided for this episode. We hope to see you again soon on the influence or networking secrets show.


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!

 

Categories
Online Marketing

Nudges to #1: Google My Business

But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.

But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.


 

Categories
Online Marketing

How To Start A Service Business and Make $1500 – $2500 ( Monthly) in 90 Days

This article is about how to make $ 1,500 to $ 2,500 within the next 90 days, starting from scratch be sure to read all the way to the end. There’s a section there, a list of businesses to help you get started hey. This is Glendon Cameron. Founder of hustlers come food.Com, be sure to get your free nineteen business courses first link below recently, we’ve had a win. Someone went through the child support course and got his child support case dismissed pretty cool stuff.

Yes, that’s the kind of stuff that can goes down in hustlers coming fool.Com. You can learn how to make money. You can learn how to fix your credit, and you can learn how to get your child support case. Dismissed all for free, first link below be sure to get on it. Let’s have a chat. You want to start a business. You want to start an online business. You looking to make some money right, but there’s a few problems.

You want to make money online, but you’re hearing a lot of stuff. We’ve tried a lot of things and based upon your own experiences, it’s been slow. A few wins here, a few losses here. Typically, it takes 2 to 5 years to build a business online. However, I got something a little different for you. You can build a business offline, wait a minute just hold up hold up hold up. I know you, your front. A lot of stuff just hold on a second: you can build a business offline within 90 days, make 1,500 to 2,500 dollars.

If you are hustling now, I know doesn’t sound like a lot of money, but typically with my consulting business and talking to people the biggest problem that most entrepreneurs have is: how can they make money to support themselves while they build their business? Well, here’s an answer for you create a service based business. While you build your online business now for some people that seems like I don’t want to do that.

I want to be like you Glen and I want to have digital, be a digital citizen. Have my online business I’m not trying to work a job or start some hustle? I just wan na go straight online. Okay, that’s going to cost you either a bunch of time or a bunch of money. Do you have that? That’s the reality, you’re going to spend a bunch of money a bunch of time and if you don’t have either one you’ve got to work with what you have to work with, and that’s the reason I’m talking to you like this.

The last three weeks I have talked to a few hundred of you. Yes, a few hundred of you and 90 % of you are in that I want to do some. I don’t know what I’m going to do and I really have no problem talking to you, but I’m not going to be your girlfriend on the phone to talk about your dreams and ambitions when you ain’t doing shit with your life, that’s where a lot of people Are that’s why I’m you’re being the brother? You never had telling you this stuff because you can want until the cows come home you can want.

You can hope you can wish, and it’s just not going to happen Playboy until you actually start to make it happen. Now 10 % of the people call me actually have businesses or doing something and they’re a little stuck, but essentially everyone has the same problem. I got to put food on the table, but I want to do this business. How do I do both and that’s something I thought about number one, going back to 30 days to 2,500, the people really rocked out has sales experience and the whole time there was.

So what we’re going to do is more on that later, we’ll talk about that. Just stay tuned: let’s talk about what you need to do number one. You got to pick something you got to pick something to do. You have to pick something to focus on now. I get a lot of people and this is where I get the pushback. Well, I don’t want to do that. Well, until you get the skills to do what you want to do, you got to work with what you have and that’s the reality of it and you sitting there not wanting to do something, hopefully wasting you’ll think you’re wasting time.

Your really recent time, because time is ticking, that clock is ticking all right. So that’s our little chat. Let’s get into the educational aspect of this. Why do you want to create a local business when you’re hearing all this stuff about making money online speed? Like I said toward the end of the article there’s 10, I think there’s 13 to 15 business models, things you can pick, and maybe you won’t want to do one of those, but at least they give you some information to stretch your imagination, where you can think Of something that you want to do, because this is the thing this is where we are, unemployment is much higher than people are telling you way higher.

There are certain segments of the population with unemployment, 50 % and that’s on both ends of the spectrum. People under 25 and people over 55 that’s a lot of people. You need to start the business now. This is the plan. This is what I have for you number one to make 1500 to 2500 dollars in the next 90 days. You’ve got to give a service based business. This is something that if you have legs hands a car, you can do grunt work.

You can get this business started, that’s not the hard part, and this is where many people start to stumble and fall. They go out. They hustle they get some jobs, they start making some money, then either they’re working or they’re, not working or they’re, chasing business or they’re doing business and there’s all of these gaps. It’s like feast or famine. It’s like hey we’re, making money we’re doing this stuff in the lull period.

Now. One of the reasons that these low periods occur is because of a lack of professional sales training. So you pick something that you can get reoccurring revenue. That’s first thing you do like. I said I’ve got to list the stuff toward the end of the article. Then you go out there and you execute now. This is the difference between you and other people. Somebody out there right now who’s, not reading.

This article is executing they’re building one of these service based businesses and they’re, getting money but they’re going to type out because they don’t know how to build a system and infrastructure, and that is probably one of the most valuable things you can do for your business. It’s incredible what they can do for your business. Now you hear a lot of stuff of everybody wants passive income.

I don’t do anything. I just sit back and collect the money, everybody that I’m going to group with that’s doing it. That’s a seven-figure earner or a figure earner they’re working their asses off every last one of them every last. One of them is working their asses off. They may not be doing a hundred hours a week but they’re putting in the good 40 to 60. They are working this passive income thing mmm, it happens, I have it, I’ve had it, but I’m telling you it’s very short-term and the market can change on you in a heartbeat.

So if that’s your only source of income – and it goes in the world – I hurt so let’s just let that go for now go ahead and get yourself some active weekly income, that’s meaning you’re, making money. Every week I don’t care from the beginning. It’s only 100 bucks. You can build from that and then once you get to 1500 2500 3000, then you can start pushing your internet business model. But the thing is you got to keep doing your service based business, while you’re doing your internet business model.

Now I’ve said this before so this several times, I’m going to say it again. When I shut down the upscale garage, sell through the illness and went into becoming an internet marketer, I wasn’t sleeping on the sofa my car was paid off. I had money in the bank, I was able enough money live off of two years. Why? I did this? My situation is atypical and there are many people’s like that. Guy looks like me, he did it.

I can do it, but you don’t know the details and I keep trying to tell people I keep laying out, but many of you are hoping for rain bolsters are going to come out of a unicorns ass and bless you with some magic jelly beans. It’s not going to happen. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying. Many of you are trying to fuck with no pussy you’re lying.

Many of you are trying to fuck with no pussy your life, but there’s no pussy and you’re wondering why you’re frustrated you have got to do something. You got to start building something and get busy and stay busy. Now. The next step is once you go ahead and get your business going up, then you have to scale it and you have to automate as many parts of it as possible. Now there’s someone that’s going to come in the comments.

It’s like tell us what kind of business once again: there’s 13 business models or 14 or 15 at the end of the article. It is up to you to go through them and to do the research. Like I said in the beginning, the article I have 19 free business courses for you, you you got, the information you’ve got structured courses is once again it’s on you to get busy now. This is something else I’m going to talk about, and this is a big problem.

Many people want someone else to do the work for them. You want someone to hold your hand now, as a business owner, that’s not going to work. You are going to have to be self governed and you’re going to have to start to scale your business you’re going to start pushing your business now. The third component of filling a service-based business customer service and back office. Now these are the two parts where things just really start to go crazy.

Like I’ll tell you something I’ll share something with you since we’re like friends and everything, hustlers kung, fu calm is free right now for a reason for me to gain static data that I would not gain any other way and I’m getting a lot of it. This is what’s happening, people are coming in and they’re looking at what the new stuff that I’m doing, they’re completely ignoring the older stuff. Now I just told you, someone went through the south support course and got its case dismissed now.

What does that mean? It works, but the information only works. If you work, it is a hundred percent free and you still have people looking for shortcuts. I’m not going to hold your dick dry dick, Danny mm-hmm, no, no! No! No! No! So it’s going to be up for you to go and shake it. Part of the problem here is, and I’m an internet guy, so I’m in this community that there are many of you who actually believe that you can actually go from nothing to a lot of money with little to minimum effort.

I’m here right now to slay that myth it doesn’t happen if it happens, is a typical and it’s not the norm, and you need to let it go and prepare yourself to work. If you do the work, you will be successful if you keep dilly-dally and waiting around coming up with these excuses. The next two years are going to pass next. Four years are going to pass. The next SiC here is going to pass. The next decade is going to pass and you’re going to be in the same place that you are right now now who’s going to be mad, who’s going who’s going to be mad, then who’s going to be mad, so go ahead.

Read the article get to the end. Look at that stuff check it out and start setting yourself some goals, because when I did the first 30 days to 2,500, it was a dude by the name of cleaver, and this is advice that I gave two and a half years ago, cleaver was like I’m On my friends, sofa, I don’t have a car, I don’t have money and I say you need to start a surface business and I’ve been trying to steer people to this.

But it’s like nothing. I want to do anything, but I want to live the dream chest during the same time. Few people can do it most can so. The same advice that I gave cleaver and he’s around he’s in the group is you need to start some kind of service based business, so you can start generating some cash cleaver within the matter of three weeks, went from nothing to. I think twenty two hundred dollars cash and he was on foot on foot – ended up buying the house that he was staying in with friends.

He did this in like six months. That’s the power of a service-based business. There. Some people took the original 30 days to 2500 and they’ll. Remember that same advice I gave two and a half years ago, I’m giving it to you right now, and this is your path out of poverty. This is your path away from this bullshit you’re dealing with now. Let’s have another conversation here. You got a job you’re going to have to work, double-time you’re, going to have to keep your job and then you’re going to have to work just as hard.

If not it’s hard on your business until it becomes costly for you to keep your job and at some point it’s going to become costly and that’s the point. You quit your job, because there are many people who want to just quit right now and they have no infrastructure. Nothing set up. So that’s it. So that’s how you make 1,500 to 2,500 dollars from scratch in the next 90 days by starting a service based business and busting your ass.

So for those of you who are still here who are not offended left the room but, like I said, I’m going to just give you a quick breakdown of some business models that you can use to jog your imagination, to give you some ideals and read that Section take notes and just push yourself to think of some – that you can do to get some service business based income. So with that, let’s get down to the examples.

Okay, this is the list of service businesses that I curated for you and the reason I say curated is all of these. Businesses have a serious component of reoccurring revenue. There are way more service type businesses that you can start, but they don’t all have reoccurring revenue. So check it out, you could do mobile spa services now with there’s a certain legal component to this, so if you’re already a massage therapist or in school.

This is something that you can do on your own. If you learn how to sell and book clients and get them on a monthly service, you can kill it, you could totally kill it now. Another service business that is tried, tested and true car-washing Mobile Detailing you have a spy posted up next to another business. This is tried and true it’s been going on forever, because if you have someone who is really busy and they have a luxury car and they have the income, it is cheaper for them to have you wash their car once a week twice above then for them To spend an hour and a half out there detail detailing it within their free time, because what people are buying is their their bonding time, they’re buying freedom.

So if you work 60 hours a week, last thing you want to do is wash your car on the weekend big big service, big opportunity. I have a friend who owns a car, wash he’s been in business many years. He does one point for the 1.6 million a year gross revenue washing cars, yes washing cars. Another thing you can do is referral service. Whenever you you move or sometimes you will get this pack of coupons in the mail.

That’s a referral service. There’s several different ways to do it, but the thing is there, you reoccurring revenue component, you go ahead. You start the referral service. You learn how to sell. You learn how to go out there and make things happen. Then you get reoccurring, customers, you know. If the customer gets a good result, you sign them up and then you’ve got ten people who are paying you them off.

You got 20 people we’re paying your muff. You got 30 people paying your month, it’s pretty pretty sweet. Another tried and true apartment cleaning. You go ahead and get yourself a few apartments every month, you’re working and the thing is to have that reoccurring, revenue to get to know the industry to get to know how often apartments have churned. That’s when people move in and move out once again a very lucrative business if you get into it right and you set it up right next thing is residential cleaning.

There are people, I have friends, who’ve had cleaners for the last 20 years. They do not clean their own house, they may do some light stuff or, but they all. This is for some people a necessity. It is not a add-on, it’s a necessity. So this is a great service business that you can create recurring revenue. Another one came out there copywriting. This is, for you know, people such as myself, who have to write a lot of sales copy who have to write a log blog post.

If you are really good with words, there’s a ton of business out there for you. So that’s another reoccurring, revenue model event planning now, there’s so many ways you can do this, you can specialize, you can shotgun or you can do you can do a mixture. You can take this referral service right and then bring it with the event planning. So what you would do is go out to 10 15 20 businesses and say: look I’m going to throw an event, I’m going to advertise the event and then you can come in and talk about your business.

There are people doing it on the high level, where it’s twenty five thousand dollars to attend. One of these events, so definitely just going to take a great deal of planning and execution and getting out there, but I’m just letting you know this is another reoccurring revenue service based model, I’m a service business model. Yes, a service business model and it’s just kind of crazy, as I said here and tell you this, because there are people who are doing this.

Every quarter they’re putting together these dinners with ten people at twenty fifteen grand a pop and they’re just introducing high influence people to high influence people and getting paid for it. So just something you think about and another thing window-cleaning, very, very profitable business. If you set it up right, if you put it together and once again it has that reoccurring, revenue component sales training as someone who has gone through professional sales, training and who’s gone through a great deal of self-education, I cannot tell you how helpful sales training is And part of sales training is marketing.

Part of sales training is developing your customer relationship management protocols. Super super important, and anyone that gets into a good sales training program will see an immediate increase in revenues. That’s how important it is. That’s why they’ll Carnegie has been around forever because there’s always a need, because most people do not know how to sell and lawn care once again service based business reoccurring revenue.

My long guy is two hundred bucks a month. Year-Round that’s the deal they do the leaves they do all this stuff and they just come three or four times a month and that I’m just speaking as a client of one that, if you’re busy – and you know, if you like doing your lawn and cutting your Trees and trimming the hedges, if that’s a form of therapy and peace for you, I get that. But if you hate that stuff there’s a ton of people out there who hate it don’t want to do it, don’t have the time and paying someone is just freeing them up.

So that’s another thing: now this one gets very broad hair care service. There’s a lot of sub components here, there’s coloring that people will just do colorist their stylist, there’s folks, who just do haircuts, I mean one again: people have to have their hair done once a month every six weeks, two weeks, something so depending upon where you are In that spectrum, because a lot of this stuff, you have to have a license, some of it, you don’t I don’t know – I don’t know but before you do anything, make sure that you go ahead and look at your laws and what you have to do to Be able to put your hands and someone’s head, but once again, once you get your qualifications and your certificates, whatever you need, this is a killer, reoccurring, business model.

I had a friend, he was dating this girl and he was just like man. She always has funny. Always has money, that’s like. So what’s your problem, it’s like man. She has a lot of money and it’s like he said. I don’t understand it’s like you know, she’s, a hair, stylist right, that’s, okay! They make good money, he said. No, you don’t understand. Didn’t kind of find out, she didn’t tell him, but I actually told him it’s like she owns the salon.

He didn’t know that he was blown away about how much money she makes. But you know she worked really really hard, but there’s a ton of money in that type of profession. Another service based business is handyman now in this economy. In the way the world is a lot of people not getting married. So you have a lot of people. Male and female, who are not handy and they will pay someone to come, hang a picture and they will pay someone to come do stuff.

They could do themselves, but once again people are buying back their time. So, instead of spending a week in painting they hire you, they go to the Hamptons come back, the walls are painted, handyman service, properly, positioned, properly set up can be very, very profitable and there’s so many different things that you can do now. Is this any stretch of the imagination all of the service businesses know what I did once again going back to curation is I put together businesses that have a reoccurring revenue model because a reoccurring revenue model is so important and if you hold on for a minute In the next segment, I will explain to you exactly why and how you can take advantage of that.

You hey, this is Glendon Cameron, founder of hustlers kung-fu comm, I’m going to tell you about how to sell big premium sales training. One of the things that happened when I built out 30 days to $ 2,500 per month was some people crushed it, but other people yeah they didn’t do so well, and I was just wondering why I mean it really really messed with me. Then it hit me like a ton of bricks. The people who did well had sales training, the people who did not do well had no sales training.

That was the difference and it’s critical. So, if that in mind, I’ve designed a new program bringing themselves training, what we’re going to do together to make you successful is at first is a one-on-one business evaluation. Now, what does that mean? You have a business and I’m going to tear it apart and tell you everything, that’s wrong with it and how you can make it better by implementing a sales process.

Now I know it sounds like I’m being somewhat presumptuous to assume that you don’t have a sales process, but I’ve talked to a number of people who don’t it’s common. I’m in a Facebook group with people who sell everything from high-end airplanes to life insurance, and I went in one mere hours after joining and impacted and put in some stuff that these sales professionals did not know did not understand, and these people sell every day.

Good sales training is the difference between $ 100,000 a year in $ 1,000,000 a year. That’s that critical. So another thing that we’re going to talk about which no one else talks about is how to build out your CRM, which is customer relationship management software. Most people who have a business, don’t have it. It is critical. It will make the difference in your business. That will blow your mind, we’ll teach you how to develop a sales pitch.

Many people don’t have one, because what I liked it, what I hear from folks is I hand out my flyer, I hand them my business card. Your flyer and your business card are not going to sell anything unless that person has an immediate need for your product or service. At that moment, if that need for your product or service comes up six months later chances are, you will not get that business? You have to learn how to pitch.

You’ll have to learn how to qualify. You’ll have to learn how to set it up, and you have to learn how to follow up. All of that goes back to CRM brand. Your business simple, create a sales funnel. That’s why you need CRM, build a web page that converts there’s something that I’ve been doing with some of our clients. That’s been working, amazing and you’ll. Get that how the market, how to find customers manage your back-office, a community of business owners.

Now this is how it works. It’s two hundred and fifty dollars a month. Currently, it is grouped training once we you sign up we’ll set a time where I’ll do a business evaluation with you and your business, then from that point on you’re going to get group training, there will be webinars, a lot of things would be recorded and it’s All going to be in a Facebook group, so you can access it at anytime anywhere.

If you can get on Facebook, you can get in that way. If you lose your login, you don’t have to worry about keeping up with that stuff and it’ll all be in one central location. Super easy super convenient and you can get this information that will change your life change, your business. So simply weekly sales training will be happening in the group and what I’m going to do for everyone that signs up, because there’s a special cold here and you don’t get that code.

Unless you read the end of the article there’s a special code, everyone that comes in here will get to business evaluations. The normal deal is just one so we’re going to have your main, a business evaluation, and probably a month later, we’re going to have another one. So you’ll get that as a signup bonus, but you can only get it from this link. That’s attached to this article, so nowhere with the link B you’re going to have a little screen that will pop out.

That will be your annotation or, if you don’t see the link, there’s going to be a little. I take your finger and go to MS. It currently is, at the top right hand, corner just press your finger in that space and I’ll pop up pop down, and you can check it out. You’ll be added to the facebook group within 24 hours, except on weekends. Maybe longer then my assistant will reach out to you, get your name your number and we will set up a time to do your one-on-one business evaluation and there will be sales training and a lot of stuff that you’ve never seen anywhere else before in the group.

I just posted the breakdown of a 1.2 million dollar lunch. How much money was spent on Facebook ads the the whole program? That’s currently in the group that you can go back, reverse-engineer pull out stuff that you can use for your business or you could just try to use that whole done. That platform, that whole sequence use that sequence. If enough place, if it’s applicable to your business and there’s going to be a lot more of that stuff, that’s coming, and I shall tell you you want to get in now, because it is currently 250.

As I make the group more valuable and I’m going to talk about value, if I can get some of the people that I want lined up to come in and talk to you, it’s going to go up, because these are has some high profile people. But as I make it valuable more useful to you, because currently the way that it is, if you just came in for a month and learned how to build out your CRM, develop a sales pitch and create a sales funnel, you would use those skill sets.

For years, those skill sets can be worth not a hundred dollars to you, not a thousand dollars to you, but literally over time, hundreds of thousands of dollars, hundreds of thousands of dollars and they’re this. I know that you being smarter than the average bear you’re going to jump all over this, and I will see you in the group. You you