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🎧 How to Become a Franchise Owner with Giuseppe Grammatico | Influencer Networking Secrets 🎤

There are always positives and negatives surrounding franchising, and that’s really at the heart of what I want to get to. But I wanted to start off with a little bit about you and your own words. You know I do the bio when we start the interview, but I always like to these things that the guests knows that I don’t know.

So, let’s start with a little bit about your background. You know you mentioned Wall Street, you mentioned being a franchise owner. How did how did how did what’s the story behind becoming what you are today great Paul thanks for having me, I am really excited. You know. As far as the history goes, I’m a first generation my parents were born in Italy and I’ve always aspired to be a business owner.

My parents owned the restaurant for over 40 years. I had worked in that restaurant and parents always said you know what you need to get a college education. So I pursued my undergrad and eventually my graduate degree worked for some of the larger companies out there, such as UPS and JP Morgan and after experiencing corporate America realizing the industry was great. I learned a lot in financial service.

It just wasn’t the best match. For me, it was, I felt like it was more of a number than that anything else. So, after my you know being in Wall Street learning about investments, I decided to go to business ownership. So I took a look at some existing businesses for sale in my area and I decided also to take a look at franchises and since they had such a great proven system, I didn’t have to kind of recreate the wheel and put some information online and a Bluebird, not a franchise consultant almost 15 years ago, had contacted me and we went through the process took.

I would say about almost a year at most to do my due diligence since I was working going, back-and-forth commuting to New York City and after my due diligence, I decided on a franchise here and it’s been great. It’s been 13 years of business ownership and the part I kind of make everyone laugh about is the day after purchasing the franchise I kind of went back to the consultants said. You know what I really enjoy the process.

How do i? How do I become a franchise consultant and he had a kind of a you know. Excuse me a chuckle and said you know it. We could definitely explore that opportunity down the road, but you know run the business for a while learn about business ownership firsthand, and we can explore that opportunity down the road and sure enough that was in 2007. I purchased. My first of many franchises leads us to today and now a franchise consultant so know took a little you know took, took a while definitely gained a better appreciation of what a consultant does.

But I definitely love what I’m doing and I’m here to help in any way possible. I’m glad you did I’m glad you started off that way. Giuseppe and the reason is, I think, a lot of entrepreneurs. I’ve certainly been guilty of this. I share this with you know, with with my clients and people that I work with, there’s just really no shortcut if you’re going to be in the consulting, if you’re going to be in any kind of thought, leadership position, there’s no shortcut around the hard work that You have to go through to have the expertise in the first place and I think a lot of people really want to skirt that.

Somehow, and and that’s one of the reasons I don’t claim – you know the title of business coach or something like that, because I don’t feel like that’s – that’s really something that I can legitimately say. Oh, I’ve run a business, you know for X amount of years and and that kind of thing, so I’m really glad you put it that way, because it’s a great it’s a great starting point, particularly if we’re going to talk about people who are you know, maybe On the fence about jumping into business ownership, you know, but but so I actually do want to drill on that a little bit, and that is to say, if you knew, if you, if France, I his ownership, was your first experience in business ownership.

What was the, what was it like to to springboard from that into the understanding you have now I mean: how long did it take you to become comfortable as a business owner? That’s a great question, so I helped to manage my my family’s restaurant, so that was so. You had some experiences there with managing people hiring firing dealing with financials so with the the franchise. I was involved in her that a few are I was involved in.

It took a little bit of an adjustment period to you know. Now, I’m investing my own money. This is my. This is my sole income going forward, so there was a few month adjustment of just trying to figure it all out. Luckily I was with a great franchise system, so everything was put in place. It was a newer company, so we were at the time developing new new ways of streamlining the process from billing to taking care of customer.

Maybe that wasn’t fully satisfied. So you know I come from an environment of much larger companies where you’re giving a smaller task. They’re saying, okay: this is what you’re going to do every day, you’re going to sell financial service products to this part of the country, whereas now you’re, you become a jack-of-all-trades, and I took me, I think it took me a little bit longer because I wanted to Be an expert in all areas I wanted to.

You know the accounting I’ve done accounting before this was a little bit different, so I wanted to explore every opportunity. I wanted to go out and work with some of the other franchises since I was a master franchisee. So I got some other franchisees in our territory, so my approach was very hands-on because I wanted to know the business inside out. I think it gave me a better appreciation of the overall business and really helped me to grow the business and to put people in place that could run the other business on a day-to-day mmm-hmm.

So then this goes over over about a period of 12 years. Would you say about maybe halfway through that finally had all settled in and you were just operating like a well-oiled machine, or did it come sooner or later than that it took several years? I don’t remember the exact year where we hired a general manager to take over the business, but for me it wasn’t that the systems were in place. It was more of a trust factor.

You know hiring finding that right person, you know, we’ve had management, asked to find someone that could manage the entire business and not just one part of the business. So it took a few years once we found that that person, that person actually was hired as a sales rep for our company and after speaking with them and knowing his background, had a lot of management, experience and sure enough.

A couple months later, we ended up hiring him as a a general managers to run the the entire business. I was still involved, but I had him dealing with a lot of the day-to-day questions and counting that that comes up. You know I like this just sends me off on a on a complete tangent, but it it’s funny. You should mention that, because recently, on a personal note, I’ve been exploring the concept of manage of stewardship and management versus ownership as part of my spiritual life, and I and I just you know, I really, I really think in view of what I read every day.

I think good managers have got to be harder to find than good owners. Would you would you agree with that as a sort of a rhetorical statement, not altogether true, but you know true a lot of the time good managers so hard to find somebody who doesn’t own the what you what you put them in charge of but handles it Like they do, I agree with that, because you’re looking so with the manager you’re looking for someone to run the day-to-day business, there’s that rust factor, you know, there’s no black and white.

This is just your role. You’re just handling one thing: you’re handling multiple things, and you know I was part of a smaller company that was growing, so you have to learning into that right. It’s not just this is the way it’s going to be every day is, is you’re going to start out here? Have your calendar filled and then end up at point. You know at point Z, will say from A to Z and today: you’ll have your your day plan that and then something will come up, and so you have to kind of adapt and say: okay, I’m going to I’m going to reschedule my day or maybe push My sales meetings to later in the afternoon just to address a customer that has a concern, but, yes, I would agree hundred percent, it’s the management or even stepping back employees.

Finding good quality employees is crucial to your business. There are some very strong franchises out there and, at the end of the day, some some are going to be more involved to help you find those key employees and some are just going to more or less give you a job description that you should use to Find those employees, but the employees, the the management extremely important, not every owner – is going to run the business the same way.

Some well-managed managers, you know more of a semi absentee ownership and some are going to be involved in the day-to-day and just delegate certain tasks to certain people, but extremely difficult to find good quality employees – and you know when you find them hold on to them, make Sure that happy take care of them and so that they stay, and you know at the end of the day you want. You want those employees as you grow, to bring people and just like themselves kind of like a franchise company.

They find a really good franchisee. They wan na they kind of want to in a way, I jokingly, say, clone you and find laws apply themselves yeah, yes, yeah. I want my employees to you, know, attract and bring people just like them, so makes my life a lot easier and just makes for a great overall working environment. Well – and that goes back to the whole – and I I’ve got it the questions gadget we will, but this just brings up a fascinating point.

I’ve had this discussion with a couple of the previous guests, and that is that the friend of mine Ron, Karrueche who’s, a consultant here in the Seattle area, said you know everything you do in your business has to further the vision and the the unique value that You bring to the marketplace and, if you’re not scaling off of that you’re not going to scale, and I think that I think that’s what you’re getting at there.

The franchise is looking to clone themselves because they’ve got a successful starting set of principles, visions, values whatever their and then they look for people who want to replicate that and right down to the lowest level employee. A good manager is going to do the same thing. So great way of putting it absolutely so I’ll get to the next question now now that weird now that we’ve we’ve we’ve tackled your intro and mined it for gold, and it’s been good – it’s been great so far a vague perception I would have my you know.

I think I mentioned to my dad was once in a franchise group. It was in Southern California, it stood up for a little while and then collapsed, and the CEO who was also the the majority owner was a great. I mean just a fantastic salesperson, so he could sit down a business owner or somebody of some degree of means who could invest in a franchise and he could just take a talk him into it. You know he could get them and he could transfer that enthusiasm.

So well that they would say you know this. This looks like the way forward, but it was the Peter Principle. The classic you know the guy should not. The guy should have been in charge of acquiring new accounts. He should not have been in charge of running the company, but he was the majority shareholder. So who was going to stop him now? Would you I mean? I don’t know that you pay attention to this, but would you say there’s a lawful lot of people in your industry kind of like in any other industry, where it’s it’s too much push and make the sale and get to the deal and all that and not Enough thinking it through and actually identifying, is this the right fit? Would you say that’s common in your industry as well? You know, I’m sure you know, as with any industry, you’re going to come across, that you know a lot of people looking to own a franchise.

They get excited, they get excited about a product, so sometimes it’s not even the sales force they’re just sold because they had a sandwich or a slice of pizza at a certain franchise, and that’s that’s the franchise they want. So the way I would answer that is, you know when you’re dealing with people sure I’m sure it happen. But ultimately I think I see from the candidates and people I’ve worked with and just friends and family.

You know throughout the years as people get excited and they invest or purchase a franchise for the wrong reason is okay. I can. I can even take a step a step further. So when you’re Frank choices is I’m an independent consultant with Fran choice, they don’t run since 2000, one of the innovators and what we do. We have 70 consultants total that that work for work with Fran choice, Fran choice. Our back office will actually bet that you know there’s over 3,000 franchise companies and we worked with less than 200 companies out there and why we do that is our franchise.

We’ll take a look and make sure that the companies are stable, that they’re growing, that they have great validation. You know they don’t want fly-by-night companies that just started. You know the put together at the franchise disclosure document in contract two weeks prior times. They definitely like to bet and make sure they’re dealing with some solid companies, and the reason I bring that up is not every franchisee is, is equal right? It’s not it’s not created exactly the same.

So there’s. Definitely some really good things that a lot of the franchise companies have put together, but ultimately, as a investor in a franchise, you want to make sure that fit is a good fit for you. So you are at the end of they. After working with someone like myself, I’m going to put you directly in touch with a franchise company, so you’ll be a with their franchise development person, their VP of franchising, and they will.

It’s almost like, like a two-way street. They’ll they’ll do a little bit of an interview figure out if you’re a good fit for the company, but you’ll also be interviewing that see if it sounds like a good fit. So, there’s a lot of a lot of things that that come into play, and I know I’m jumping around a little bit but kind of it’s the long answer, but it’ll cover all aspects through you, I mean when you work with someone like myself with a franchise Consultant and the reason I work with a consultant is you know we don’t I almost don’t even care about the actual franchise itself.

We kind of put that on the back burner. I want to learn about you. I want to figure out Paul, you know Paul. Are you a you good match for owning a business in general and you’ll say? Well, what do you you know? What do you mean could match them? I’m contacting you about a franchise or a small business and I’ll say well, a lot of people will get into it for the wrong reasons. Moon, you know they they’ll lose their job, they were, they were downsized.

You know the company’s going through a merger which, unfortunately, I’m coming to they’re three community. Last three companies prior being a business owner. I went through a merger, so so they’ll they’ll dive into it thinking the grass is, the grass is greener and I’ll push back a little bit and say the grass isn’t always greener. It’s not a good fit for you, let’s figure out if you’re doing it for the right reason, so we’re having a one to two hour conversations before the any mention of franchise.

More of learning about yourself learning about goals, activities hobbies any anything, you’re interested in figuring at the peace of being a good fit for business ownership, and once we get past that you know a so we’re working together, I can’t work with everyone right if they’re, if They’re not what I mean by that is, if they’re, maybe not the best fit for business ownership, I’ll give them my reasoning.

What we’ll talk it through? Sometimes maybe I misunderstood something, maybe maybe we we had kind of a aha moment as I call it and I’ll stay in touch with them. You know and say you know, maybe things will change, maybe give it a little bit more time. Give it a little bit more thought and maybe we’ll talk in six months to a year, so we have those conversations I’ll do I’ll put together a monthly newsletter that I’ll send out monthly or quarterly so I’ll.

Get that for me and then I’ll hear back from them down the road for the people that I feel are a good fit and we’re in agreeance, and we move forward we’ll sit down in and once again, not look not actually looking at a franchise say like An actual name brand well we’ll sit back and say what are you looking for, so we’ll look at attributes and characteristics which are how many do you want to work seven days a week, if you want to when you wake up in the morning view vision yourself Getting dressed and putting a key in that door and open up a location, maybe in a shopping, mall or office.

Where are you more inclined to stay in your pajamas and and go onto your laptop every day and not have to leave the house so we’ll go through multiple characteristics and only after figuring out those characteristics? I create a fully customized model. You know from my from my experience from our conversations, whet went and I’ll send them their model and say this is your ideal franchise model what it should look like from there? We would make some recommendations, typically to or through franchise recommendations.

I’m going to. We don’t even get into brands or discuss that until or just even you know, we don’t even talk about. Is food the best fit for me or fitness, we’ll figure out that model and really hone in on what you know, what type of business you’re looking at and then we’ll figure out through my research and due diligence? What are those brands that best fit that model? And you know with that being said: the behind the scenes stuff is also let us you know, we may find a brand that fits your model to a tee, but you live in Georgia and the whole state of Georgia is sold out.

So we’ll have to go to plan B and maybe look at another concept. That’s in a similar industry and or mention are you available? Are you open to possibly moving to the next state or the next city, or you know, whatever territory, we’re taking a look at so there’s a lot of back and research that we’re doing to make sure find not only the right fit for you, but also is There, a territory and availability in your market – hmm fascinating.

So so it sounds like to me, on average at least that falling in love with a certain brands, product or service is not the best reason to look at going into franchising, going in well being a franchise owner right, you’re, better off remaining just a happy loyal Customer maybe getting a job with the franchise but not owning it yourself, necessarily well what 100 % thought you know from experience, you’ll see people that maybe they had a specific brand in mind and it just happens to work out.

You know we’re not saying it’s it’ll. Never work, never yeah yeah, but it’s you know tough talking to some under some other people in the industry. It’s one of the biggest pitfalls for failure. You know people will just be so in love with the product, and I said you could be in love with a product, but not after she owned that restaurant or owned that whatever product or service the business is in so yes, I highly recommend you know being Open kind of starting clear, we call it a clean slate in our industry and just keeping an open mind.

I asked that as a favor, that’s one of the first things we talk about and if there is a particular brand that you just love and really want to consider we’ll put that aside and we’ll definitely bring that up and see how it falls into the model. Because it may just be, it may end up being a perfect fit for them, yeah yeah! No, I like that. I mean it’s so um not so long ago. I had this wonderful physical transformation and lost a whole bunch of body, fat and weight, and now I’m on the Saturday I’m competing for the first time in men’s physique and all along a lot of people have told me.

Well, you should start, you know your own training business. You know you should start your own fitness consulting her and I’m like. Oh hell, no, because I already know right III know from just anybody that I meet people I network with people. I talked to that. I am singularly driven the way you know like I mean you cannot keep me out of the gym and you in and you would have to force-feed me food that is not beneficial to you, know, maintaining low body fat and having an excellent physique, and I like To you know, stand there in a pair of shorts and hit these you know poses that.

Make me look like I’m on the cover of a magazine or something, but most people don’t like that stuff and most people, don’t you know hate going to the gym, love eating food that you know packs on the pounds and are extremely self-conscious and don’t want to Be out there on stage, you know wearing almost nothing and that kind of thing, and so I immediately made the connection and said I this is, this is a passion, but if I go out there and try to spread this, be the Evangel for this, and you Know get other people to do it and and and charge them for it.

I’m going to. I just know enough about the industry and enough about the average New Year’s resolution to say no this. This would this would turn me off of fitness if I turned it into a business, so kind of a similar principle, I’m observing there. Yes, I agree I had am just something probably to know about me. A lot of people don’t know about me in college. You know you start, you know, there’s there’s information overload on the internet and you start hearing people saying follow your passion, you know what do you enjoy doing every day? That’s what you should do and I’m not saying never to follow your passion.

But at the time I was at a big article game as a kid and you work with some nut smaller companies out here in the East Coast and did it for about six months and after six months couldn’t couldn’t stand a articlegame and stepping back and and And now I’m knowing what I know now, this is many many moons ago I turned something I enjoyed upon my downtime that I enjoyed to relax or after work or after after college after classes to a job and it kind of just lost it kind of just Lost lost interest completely, and so I I spin it the other way and say find a find, a business that will give you the freedom to do and follow your passions in your hobby.

So if we can find your business that will free up your nights and weekends and allow you to take a week off every month or every quarter so that you can go to travel over so layer games are to spend extra time at the gym. Why not you don’t have to actually own a business? You know in the fitness industry or in the article game industry, so something I’ve learned the hard way, unfortunately, but definite gain a better appreciation overall.

So yeah definitely now that one absolutely I mean that’s that’s pretty much what Arnold Schwarzenegger did while he was becoming the world famous bodybuilder. Was he had a side business that he ran when he wasn’t in the gym so that he could be in the gym and do all of the things that he did? You know he just he didn’t have to worry about how he was going to pay the bills, because he already had a couple of mail-order businesses that could be done piecemeal and for a couple hours a day.

And so you know he before he even became a silver screen superstar. He was already you know a millionaire plus he had all this prestige from winning all these titles, and that was what he enjoyed doing in life and so for me same thing. One question I wanted to run by you you’ve sort of touched on this already, but I thought of a couple of while I was still in the insurance business. I did. The online surveys for a couple of large corporate household names in insurance.

State Farm was one of them and they rejected me has the right kind of candidate, and I don’t know if state, for if those type of insurance agencies qualify as that quite the same as franchise, but it is practically. It certainly strikes me that way. You know you take on their brand and all their branding and logos and corporate practices, and you know you subject yourself to their corporate governance, but even I mean this was this was a guy with you know, four or five years by that time, experience selling insurance And I’d done very well and you know, would regularly field offers of recruitment, or you know people prospecting me over LinkedIn and that kind of thing.

So I looked back at that, though, and I totally agree with State Farm. I would have made a terrible State Farm agent because I’m I’m a rogue, you know I’m Kirill guerrilla marketer. I don’t do stuff according to their. They have I’ve had enough friends who are State Farm agents to know that they’re there box, so to speak, that you have to fit into would had driven me absolutely berserk. So, together with what we’ve already talked about, do you get? Do you get a fair amount of people who fail to consider the limits they’re going to place on themselves? You know subjecting themselves to creative in functional oversight.

Do you think they’ll do a lot of people that you that you end up talking to leave that out or do they generally come in and they they’re aware of it very good question that all a lot of that information comes out in our consultation, which is Typically, the second call, typically, I like to keep them at an hour and a half to two hours really dig deep to find out about them and then in there you make two two determinations number one is: are they business ownership material? In that you know? Are they just not? Are they doing it for the right reasons and number two is franchising, a good fit so obviously franchising.

I don’t really call it an industry in that it’s a it’s almost, you know jokingly I’ll, say a business in a box. It’s a business that it’s a structure of the system. That’s been proven and created for you, so I tell everyone: if business ownership is the right fit and you want to be in the cleaning business, you can own your start, your own cleaning business or purchase a cleaning franchise. You know so when I ask them, are they if we take a look at a specific franchise and I’ll say these are the services the franchise has to offer you? Okay with that and I’ve had people say, that’s great, that’s I don’t want to do anything more than that and then I’ll have other people say well, I want to branch off and do you know wearing cleaning, but I also since we’re at the office complex.

I also want to do oil changes and detail cars, and and and just things that are just complete outside of what the franchise has to offer. So when people want to add and have a lot of that additional flexibility and be able to offer additional services at any point in time, I may step back and say you know as a franchisee, you need to follow that their system and and sell the product Or sir, is that the franchise has created that you had it messed it in.

If you aren’t planning on doing all these other extra things, maybe we should look outside of franchising and I have a good friend of mine who could be able to help them out outside of the franchising industry. So mmm franchising, isn’t you know we may find that model or the put together that franchise model of franchising may not always be the best fit and you’ll get a lot of that just from what they’re looking for you know another way to approach, it is, if You want it to offer additional services you may want to look into if you have the capital, maybe two different franchises.

One is a mobile service that maybe services your car, the oil changes and detail, I’m just making this up, showing them your second business. Maybe commercial cleaning so that’s also an option, but I I want to be clear that if you’re investing in a commercial cleaning franchise you’re going to be filing that product or service, there’s not much more you’re going to be adding. So some people love the structure in that they can focus on.

You know the four or five revenue streams or versus worrying about how many more to add and some people just want to keep it open and just say I want to sell food. I want to clean, I want to offer tax services, they want to do it all then I’ll, just kind of step back and say: maybe franchise membership may not be the right fit for you. Yeah no yeah and made me think of it used to drive me crazy Liberty, Mutual.

When I worked there, they had their corporate marketing department, you know and everything is sanitized and branded and you can either fit the box. You can’t well. I couldn’t and the funny thing was you know they. I couldn’t get cooperation from their marketing department. It wasn’t that they were telling me. I couldn’t go out and market the way I was marketing. They just told me: you can’t get our branded materials and are in the kind of support you’re looking for in order to do it the way you think it should be done right and I think there’s there’s some degree of shortsightedness to that.

But at the same time you know made it is their company and they’re certainly at liberty to do that and and say you know, you know this is how we’re going to do it, and this is what we believe the marketplace wants and we’re not going to, And we’re going to limit that, and so I think I just think that you know that’s one important thing to consider. What would you tell somebody, though who’s listening to this thinking? Okay? Well, maybe maybe I should start looking into a franchise.

What’s the? What do you recommend people do as preliminary research, maybe even before getting on the phone with you? I do yeah that’s an excellent question so before even speaking with me, because you know – and we can we’ll talk about this in a little bit – but you don’t have to go through a franchise consultant, you can contact the franchise company there right, we’re there and instead Of looking at, as I mentioned, the product or service, so I want to get into the food about money and get into you know.

Tax services, like you just mentioned, do love us a little bit of soul-searching figure out number one. If you can see yourself as a business owner, talk to other business owners, franchise and non franchisee, if you have a friend that maybe owns a specific franchise and have them, you know shadow that would be step number one see if they can see themselves doing the Exact same thing, and it doesn’t matter the actual business, it’s just seeing what that owner does on a day to day basis, buy them dinner, buy them lunch of drinks and shadow them for a day or two a week, and then, once you establish business, ownership sounds Like it may be a good fit figure out what you want that business to look like, and you know, don’t don’t try to figure out what I’m going to make the most money at just figure out.

Okay, these are these are certain things I like. So I always start off with money aside, we’ll just we’ll figure out do I do I want to go to a physical location everyday, or do I want to work at home off a laptop that alone will narrow down your your your search over offer for a Franchise you’re out, as I mentioned before the attributes, do I want to deal with a lot of minimum wage employees and seven days a week, and you know where my business is constantly open and food costs and things like that rising.

You know kind of you see. Food costs go up, it’s kind of like the stock market, they’re going up in demo, and you know when I tell people, does that sound of interest to you and they say no and I said well, I basically just described the restaurant industry, yes and right away. They’re, like that’s a very, very good point and I leave in a Lehman I’ll, even ask them and say: well, you know what is it about a restaurant that you that you enjoy and they’ll say well, there’s a line out the door they have to be killing It and I said well so you’re, basically looking for a product or service and high demand, so we kind of step back and figure out what that line means because if you know there’s certain franchises that will sell their product at cost just to bring people in The door hope it hopefully up selling them a new product or services naming any names, but so so going back figure out if business ownership is right, figuring out what your day looks like you know what you, what you anticipate doing, that they basis if you’re, you Know you can run a franchise and have a manager run it, and if you just love sales, and that’s all you want to do you take over the sales role, you can just show up once a week for an hour and make sure everything is getting done And manage managers, so that’s the part you should really figure out and it doesn’t hurt to go a franchise Expo or a show or go online.

But it’s information overload. I I always say knowledge is not power. It’s it’s applied, applied knowledge. It is truly power and what you do with that knowledge, so mister got your hands on a copy of my book before I released it, because that’s what I said wide knowledge is everything man, knowledge information is cheap, yes, no, and – and if you talk to I Used to work with a business coach and he said believe it or not, he goes.

I don’t know if you know this, but 99 % of the stuff we’re going over is free online. You can access it right now, and I said you know why the heck am I working with you then, and he said well, because that 1 % that’s not available is me actually helping. You apply it and holding you accountable to make sure you’re actually following it. What a sales pitch I go! That’s uh! You definitely sold me on that.

So, needless to say, I had signed up with him and we worked together for a while, so but yeah it’s that there’s no right or wrong. I, as a franchise consultant, can help you get through that process. Maybe a little bit quicker, we’ll figure out the business ownership aspect. We figure out those attributes we’ll take it one step further and say through frame that will narrow them the number of franchise.

We should look at because many of them don’t meet our our criteria. Many of them are brand new or they’re, not growing, or a lot of their lot of their franchise owners are going out of business, so frame choice will bet and help with the process, and I didn’t I didn’t tell you the best part, but the best part Is our services or 100 % free there’s, never a contract, there’s never a fee for our services, and you know many people say well yeah.

You do this because you love it. I mean. How do you get compensated? I absolutely love it. I’ve been successful in my last franchisee ventures and business owning multiple businesses. We do we do get compensated, but that compensation is like a real estate agent or a headhunter where we’re paid by the franchise company themselves so bright, red new after the after the agreement has been reached and all the betting has been done and the due diligence Has been has been covered yep, that’s it just a bit, so there there’s no there’s no sales, there’s no pressure.

If you decide to to invest in a franchise great in many cases, it’s just not a good fit in other cases. It may not be the right time and we’ll stay in touch. You know, are any general questions you have. I apply, you know I’ve worked. I basically apply all my work experience, so I have the experience of being a franchisee and franchisor. I’ve been on both sides. I’ve worked for corporate America, I’ve been downsized, you know through a three mergers.

The last three companies that work I’ve worked with I’ve had the two-hour commute on the train and two into New York City, and it just one day. I said enough is enough. I am getting back in to believe it or not. People think I make this up and it’s the god-honest truth February. 2Nd of O 7 is when we, when I decided I’m going to sign that that contract directly with the franchise company and I’m going to move forward as a business owner and three days later, we found that my my wife was expecting.

So we had 10 years. Look, it was, I guess, the the definitely some great motivation and I’m not saying everyone should go out and do that right. It just happened to one way for it to happen. That’s so that’ll put some fire under your under your under your seat. There were small, multiple fires. Yes, absolutely so you know I’m here to help I I was part of a newer franchise, so there was pros and cons where there were certain things being developed, which I choose nice, because I got to give a little bit of feedback and some areas took a Little bit longer to grow them and that’s fine as well.

You take you, take the pros, there’s some pros and cons, but I learned a lot ie from my experience. I can definitely add value. I can definitely narrow that in your search and hopefully speed up your search so that if we rule out business ownership, you didn’t waste years and years of calls and and going to franchise discovery days and possibly going out of business to help you out and we As I mentioned, there’s never a cost for the service, and not only do we assist with the figuring out of everything we just discuss on the call, but I will also make a recommendation.

You have a few partners that could help with funding, because many people that will call us will say I have you know 50,000 or 100,000 Bank, and I said well, you know what else do you have to invest and they said well, you know that’s all. I have I just have the money to bank to find out, they may have a million dollars in a 401k, and our investment partners will take a full up. They take a holistic look, they take a look at just about everything and figure out.

Okay, well not sure if you realize that, but you can use your 401k or retirement assets for your first business or for any business and use that to purchase the franchise. Startup cost next off the salary without any type of any type of penalty. And coming from the investment world, I always told people or was taught never use your retirement assets they’re going to want to wait and use those. You know it use that for retirement only and over the years I said okay.

Well, that makes sense, but as a franchisor business owner, you know this is a much more active investment. I’m going to be actively managing my future and maybe taking a hundred thousand out of a 401k that was in a mutual fund, which is, let’s face it. Passive investment – it’s just sitting there and you’re hoping to make your whatever you’re making as far as returns sure. But why not? You know when I grab some ownership and say I’m going to take this $ 100,000 and I’m just using a number as an example and apply that to myself myself invested in myself in a business that I have full control over and not have to wait too.

Read about what the holdings did on CNBC or whatever, whatever station you’re reading, so it’s taking control, I’m not, and I’m not advising everyone to use their retirement assets, but where it’s not dim yeah, we could definitely give you some additional options as to how to actually Invest in the franchise or maybe keep your job for the first year, while you know managing someone, that’s running your business for the first year, while you transition out of you’re out of your job, so we’re able to bring some really good people to the table to Help out and basically give you all the options available to you, mmm mmm, that’s good.

The last thing I wanted to cover here, Giuseppe is: have you got a story, maybe more than one that you could share real briefly. If somebody you’ve come into contact with who’ve, you know, they’ve got some painful lessons. They’ve had to read, had to learn as a result of not consulting with you or somebody like you with Fran choice or any other franchise consultant before getting into it. To you. Have you met people and have you you know collected any short stories like that, then maybe you could share one or two of them just to give people sort of an illustration of the the painful lessons they’ve had to learn right.

So some of you know – and these are more shorter lessons but number one a lot – a lot of people don’t know that franchise consultants exists myself included. When I, when I was first looking at franchising, I actually fill out a form online. They didn’t understand exactly what the company did and I was was put in touch with a local company and that’s how I started speaking with a consultant and then sure enough, you know, became a franchise consultant.

So what I’ve seen what I’ve seen in the past? And this is through some family who’s for this specifically with with family, is they have fallen in love with a concept and they went full full steam ahead? You know went to the bank first and was reading the figuring out loans and things like that to find out the territory was completely unavailable and in another case the franchise was not available period.

They were just not registered in a particular state. So you know one thing that I do is: I am NOT going to show you a franchise that is not available in your territory or that may not be I mean I’m in New Jersey. We cover the whole country and there’s one brand that I truly love and we they’re not available in my home state. A friend of mine was asking about it and then just said you know we do all that that diligence for you so those there there.

Luckily, they’re not, I wouldn’t call them stories where they have lost lots of money. It was just more of they, they got their hopes up in disappointment and there are some friends of mine also that have went directly with this. This is another thing that came up. They went directly with a franchise company, they called them direct and purchased the rack, and I asked well, why didn’t you utilize the services of a consultant and they said? Well, you know I didn’t wan na, you know I figured it would cost more and, and that union said going back to our fees.

If we don’t charge any fees, the franchisor who pays us, they are not going to charge you more or less. When you bite the right, we’ll do that, so the the process is definitely, you know involving there. There’s a lot of work involved a lot of time saved by going through a consultant, but we will do all that back end research for you and to take it a step further. I am speaking directly with the contact.

It can be the owner. Typically, it’s the VP, some a VP of franchise development and that’s the exact person I’m going to put my candidate touch with so before the candidate. Has that intro call don’t know everything about I’ll, create a I’ll send them over a questionnaire that the candidate has the left for us, which covers likes dislikes financials, and things like that, and I always tell the candidate and send information over I’m going to send over That exact franchise model to them and say, I think, they’re a good fit.

This was there, and these are the reasons so they’ll have a full picture of them and on occasion the franchise company will say this. This may be a red flag or you know I think, they’re a really good fit and we talk it out and if we feel like it’s a good fit, I let the candidate know if they’re, okay with it, I send over the information directly to the franchise Company and they get a call within 24 to 48 hours.

Hmm football and they’ll get a a franchise disclosure action document, which is the actual franchise agreement directly sent to them. So the ball is rolling immediately. They already know a lot about the candidate. You know the the other, I would say this is not their experience, but a UH. Just a general pitfall is the candidate that the first time business owner just say, that’s looking to buy a franchise, they don’t they don’t know what questions to ask um.

What are you asking? Well, what kind of money can I make or what’s the royalty that that’s great, they can answer that, but what about setup and and how many employees you need, and you know the marketing spend there and all that kind of information they won’t. They won’t know what questions they’ll be given a lot of that information and the franchise disclosure document. But if you don’t know, if you’re not asking the right questions you’re going to make, I guess an uninformed decision or misinformed whatever you want to go you just you.

Don’t have the right amount of information to make that to make that decision. So I see that as a common theme. So I tell everyone you have nothing to lose, but maybe some time that you, you know maybe a few hours on the phone after the the first and second call but we’re here to help – and you know when I speak directly with the franchise company. Your name is going right on top of the list. They know you’ve been qualified, they know you sound like a good match.

They’re excited, you know, they’re excited to speak with. They want people that have been qualified, both as a good fit financially and they want to speak with. That. First is maybe a few hundred leads they may randomly receive through their website. Oh someone, Fran choice leads someone like myself. Sending over lead is going to be fully qualified. You know, we think they’re a great match and it just makes the process so much yeah yeah.

No, I agree I mean I I would rather have that one person who fits like a glove then a hundred names and phone numbers of people – I’m not you, know, know nothing about them. That’s that’s a ton, more work and yeah. You might get something out of it. You might strike a strike build in there, but I’d rather just get to that one person who fits the bill because that’s where that’s where the money is right, that’s where you get the eventually is the franchise or you know, you’ve got the right person who’s going To be is likely is to be successful, running that business and so that in the long term, that’s income that you don’t really have to work for all that much.

You know the way I perceive it anyway: you’re just you’re collecting those franchise, royalties and fees, and and that’s it yeah. Well, Giuseppe. This has been a wonderful conversation, I’m looking forward to seeing the audience reaction to this and and I’m looking forward to getting this into their hands it’s into there in front of their eyes and in their ears. It’s been great having you on the show.

If people want to know more about you or get in contact with you or learn about what you do with Fran choice, where should we send them? You can contact me directly. Nine. Oh, eight, eight, seven, three, six one, three, four! You can call or an airline people eat the tips nowadays, so you can call or text that number the email address is G gramatica. So I’ll spell it so long when it’s G G RA mm a TI, co @ Fran choice, so f, ra, n and the word choice.

Com definitely take a look. Send me a send me an email I’ll, be more than glad any questions you have on this. Podcast or article any general questions you have on franchising, I’ll, be more than glad to help and when I can guarantee you is, I don’t know the answer, I will get it for you and if I don’t specialize in that area, I do have someone that I Can refer you to so don’t feel bad, don’t there’s no silly questions any any any information any help.

I can be of definitely definitely give me a call all right. Well there he goes to simply grammatic. Oh thanks. So much for joining us on influence or networking secrets. Well, thanks again, I really appreciate it take care you too thanks for joining us for another, exciting episode of influence or networking secrets, please be sure, to hit like comment and subscribe and share this article. If it’s been useful for you with anybody, you know who might benefit also be sure to check out the show notes in the description below that’s where you can order a copy of ten secrets.

The networking success, along with all of the other links, we’ve provided for this episode. We hope to see you again soon on the influence or networking secrets show.


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We’re hiring! Business Development Manager (Sydney, Australia)

We need you to drive new business opportunities right around Australia. Now, in the last year alone, we’ve grown globally and now work with over 130 organizations, companies and government departments, but we have only just scratched the surface.

So if you’re passionate about article love, a challenge and think working with these guys will be fun, then pitch yourself to me in a article of course, just click on the application below, and I look forward to hearing from you soon.

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Increase Your Amazon Sales With These Tips From 8 Figure Amazon Sellers #2

Have a successful Amazon business, real business, eight figures and we’ll always drop in content and we’re always showing you what we’re doing and we’re standing in that successful Amazon business right now.

Look at all these products! That’s right! We’re not on the beach we’re not in a fancy car we’re not in a rented home. We are in our place of business 20,000 square feet over 4,000 active Asians, hundreds of thousands of products 35 employees. This is what we do for a living. The real deal, the real deal, if you want to be a part of the real deal, smash that subscribe button turn on notifications, follow us on social media and be a part of it stay late, it’s Black Friday.

What that means to us is this year’s. Coming to a close there’s, a lot of opportunity to pull as much sales revenue as humanly possible out of these last couple of weeks for us when de Amazon sales, usually right around 18th to 20th right Amazon sales start dropping actually maybe early 20s, like 20th 21st. Basically, when people can’t buy something and it can be at their house for the holidays, that’s when Amazon sales stop dropping off.

So right around that early 20s, 20 20. First people stopped buying as much on Amazon, and then we see some of our slowest sales phase on Christmas. Specifically, New Year’s is pretty slow and the days in between it’s just not our best week. It’s probably our worst week all year, except for that week. Maybe in July, where everybody travels on vacation travel, yeah, yeah, yeah, that’s true yeah, but there are some ways to increase those sales and not only increase those sales.

But there are some things you should be looking at. Taking that time of slow sales, instead of refreshing, your sellers app 67 times to make sure you’re making money to plan for the future and that future is 2020 a brand new decade to crush it. That’s exciting, are you excited about 2020 yeah? I didn’t realize. There’s a brand new decade till you said it yeah like a whole new decade. That’s crazy! This decade was crazy.

Yeah and years. Yeah was 2010 yeah 2010. What were you doing in 2010? Oh, it was a good year. 2010 was 2010 according to Sebastian was a good year, just not for me just according to Sebastian. It was a good year for everybody else, just not for him, but 2019 was a phenomenal. 2020 is going to be even better, so yeah yeah 2020. It’s going to be a game-changing year for us, we’re continuing to innovate within our warehouse and within our production and within the realms of control.

We have, within the Amazon Marketplace, to kind of continue to grow, become and maintain. Our presence is one of the largest Amazon sellers in the country, which is it’s it’s a challenge: yeah, of course, the market, the environment, the products are constantly changing fluctuating and we want to stay ahead of the curve, whether it’s the way we source products or whether It’s the technologies that we’re bringing to help us be more efficient, mm-hmm, absolutely absolutely so.

Some things to keep in mind to grow your Amazon business in 2020. Now that the years coming to an end – or you know definitely building as many relationships as possible in 2019, especially in these last couple weeks, right before everybody is on vacation for the holidays, is creating as many accounts, if you’re, if you’re going the wholesale route, as Humanly possible, or even if you’re doing, the private label route talking to as many manufacturers as possible and even if you’re doing retail arbitrage building relationships with the managers of the stores that you’re doing retail arbitrage with right.

So you can get that backroom access that side door access right. You can get access to those pallets that they have an influx of or the returns or or the discounted products before they hit the shelves and with December 1st right around the corner. If you have not, I’m going to assume you had a profitable year, but if you have not spoken to a CPA, yet you need to in order to try to lower your tax bracket and and lower what you’re going to be paying for 2019.

Well. In April of 2020 for 2019, you know we’d like to meet with our CPA, at least quarterly, at minimum and same thing with you guys, if you have any last-minute purchases that you can make, if you’re planning to make a big purchase in 2020 December might be The time to make that purchase to lower your expenses, but I would first of course, speak to your CPA. If you don’t have one, you need one at the end of the day, cost a couple dollars couple shekels, but it could save you a couple.

Shekels yeah and then some yeah, like some things, we’re going to what are some purchases we’re going to close out before the end of the year. We just talked about some travel expenses from looking booking some trips for next year. The end of this year, we’re also going to be your house equipment. Yes, that’s a warehouse system, warehouse equipment. Also, some advertising, yes, it’ll – be going a little more aggressive spending some more money on advertising.

So we can write that off as well. Also, some other equipment like camera equipment and lighting equipment. Stuff like that so anywhere, you could spend additional money. It’s it’s definitely good for those 2019 taxes, but, like Sebastian said we’re not CPA. So talk to some talk to a professional right. Now we operate a 90 percent wholesale business, 10 % private label. The private label is growing Sebastian just created it’s actually sitting over here about three feet from us.

We got a full pallet of products that Sebastian created and I’m super excited about them. We’re currently building the listing as we speak, he was just on the phone with one of the team members who’s, helping us build this and and we’re excited about it, but something to consider right. We built this business Sebastian built this business on retail arbitrage, and I think something that a lot of you may not be capitalizing on is what we touched on a couple minutes ago and that’s building relationships with with store managers and and what that could look like Is like you have to sell yourself to them and make them know believe that you can bring them value all right.

It’s something that comes to mind is like explaining to them the time they can save by offering you those discount racks before they even have to load up the racks, because what that means is hey, they give you a call: hey, John, hey Stacey, whatever your name Is I got 50 products I’m about to put on the discount rack? Do you want to come pick them up? It saves them time. They don’t have to pay an employee to fill that discount rack just to have you come in with your arm and swipe it all into your grocery cart, and then they have to reload it again and refill it again.

And then you come the next day and swipe it all into the grocery car. So by you presenting this idea to them, it could actually save them time, which saves them money and save you time, which saves you money, so it works out for all parties. I mean right from the get-go. You want to try to build any relationships you can. That could be advantageous to your business early on in our a you know. For us, we also became close with some of the manager at the different stores and some of the employees there, and they would reach out to us like Eric said, and let us know when things were going on, sale or for palette of a product came in.

They would call us before they even put it on the floor. Knowing that, like Eric said, we could come load it up in our van and and just leave, and they would never have to even put it on the show floor, and we also, of course took care them. You know, throw throw them some holiday money. You know just just really take care of them, and so it was advantageous for both parties, us and them yeah, really any relationship you’re building.

You need to look what value you could bring to that relationship if you’re, just looking for what you can take from the relationship that relationships not going to work Sebastian talks about all the time. It’s like a girlfriend boyfriend relationship or any significant other relationship. It’s a take give take given the gain relationship you can’t just take, take, take and expect the other person to reciprocate.

It just doesn’t work like that, and business relationships are the same exact way, so you need to give in order to receive and it’s revolutionary it’s. It’s it’s. How we’ve built the relationships we’ve built right, yeah yeah, I mean listen. We’ve had a lot of help from some of our our suppliers. You know billion-dollar companies why? Why do they want to team up with us? Well, they want to team up with us.

A because they know that the way that we handle our business is with integrity and B, because it’s a take give relationship where we’re always trying to help them grow and any opportunities that we see come to the marketplace. We bring it to them and bring up ideas to them about moving certain private label products that they may carry, or just inventory that they might have that stale. So it’s not always about what we can gain from them.

It’s also about. How can we help them to grow yeah? We continue to build relationships. It’s still the foundation of our business Sebastian just smashed a catalog on my desk from a a new distributor that I plan on starting to place an order with this week. So I’m excited about that. It’s one of my favorite things to do is place new orders with new companies, but with placing new orders with new companies comes a lot of sometimes a lot of issues, especially with some of the companies we worked with.

Like I forgot, it was like the small little toys, but they came like K packed with six different kinds. You know – and you know so, there’s issues and the first time you place that order. Sometimes we like to be a little less aggressive. So if there are issues with the products coming in, we didn’t go, spend $ 50,000 on a first order rule. Maybe you only spend $ 5,000? So if we have to eat some of those issues because we’re we don’t want to call them and be on the phone with them complaining for 20 minutes about the mischiefs or the the mishaps, because that’s not good for a relationship, we don’t invest a huge amount Of money in that first order, so it doesn’t tarnish the relationship if something goes wrong with it right and with any new new supply.

You may pick up, please be conservative at first, just because the character said kind of just. To reiterate, you don’t know the quality of the product, you don’t know the quality of the company, you don’t know how they’re going to handle your delivery. I mean remember there was that one company we were dealing with and they had the Sun on the products. Yeah, a couple of their products had like just a heavy layers, warehouse yeah, and so you, you don’t know you know when you’re first ordered with a company.

You really don’t know how they handle their products, and so you want to be conservative on the first. Second order, and then from there you know you, you start growing, that hmm absolutely absolutely so. What are we doing in these next couple weeks to kind of wrap up the year for the Amazon business? Well, we’re kind of looking at our numbers we’re going to sit down like we always do and kind of look over the year.

Look over the data and see areas where we can improve and then we’re going to pass that information on to our managers pass that information on in meetings with our buyers, with our warehouse with our developers and really set the goals in the agenda for next year. You know last two weeks of December is really about Synagogue goals for next year, where do we envision ourselves being and how we going to get there kind of building the roadmap yeah? Absolutely it’s exciting time and and something one of my favorite things that we do at the end of the year is we review all our distributors and – and sometimes this is one of the most challenging things I think for for us to do sometimes is let go Of a distributor that for years produced us ton of revenue, ton of profits, but now their product costs just aren’t cutting it for us anymore.

So it’s it’s important to know as a business when that retail store you’re going to the prices just aren’t competitive anymore or when that man facture you’re dealing with for your private label product the prices just aren’t competitive or when that wholesale or distributor their prices. Just are too high and you need to let them go it’s important. It really separates the winners from the losers when you can make that conscious decision like I need to find a new company to do work with and even on a more micro level to just a since we’ve had a since that we were selling truckloads of truckloads Of and because the climate of the Amazon environment is always changing, we’ve had to let go and it was hard, but every time we let go, it gives us opportunity to find another one and we do and we do and so will you so just because a Aysen that was once profitable, maybe right now isn’t doesn’t mean you need to hold on for dear life, hoping that we’ll get better again.

Sometimes you need to let go and look for a new investment, a new Aysen, to really take over that space of where that last one was yeah. We have them speaking at good asons. We have some killer asons right now. In November man we got. I was just looking: we have so many scenes, bringing us three thousand over three thousand dollars a month in profits and their seasonal yep all right. So these are products that the rest of the year would bring us little any profits if any, it would just build up storage fees if we sent it to Amazon, but because it’s tis the season we’re crushing it pulling in $ 3,000 in gross profits a month From these products yep and we have over 4,000 activations, you know – and you know it fluctuates, but I always say building that healthy portfolio, that healthy online account that healthy business – and this is how you do it.

You have those high profit items that might move a little slower. You’ll have high profit items that move high-volume, then you’ll have low profit, low volume and everything in between and that’s what builds a healthy business where year-over-year we continue to grow this year is, but by far our most profitable year and last year was a most profitable Year today, as well so – and it’s like that, every single year, as we continue to redevelop – and I think part of that goes into looking at the year kind of looking back, seeing the things criticizing ourselves seeing where we could improve and then building the roadmap.

For next year, yeah yeah, so based on that trend, 2020 is going to be killer, killer killer, no seriously where we have some cutting edge stuff for 2020. You know I went to. I went to Costco the other day huh for our Thanksgiving party to get some pumpkin pie – scamming yeah I wanted to I wanted to, but they got the bill deals on everything over there. Well, we used to do a lot of purchasing from Costco 20 years ago and uh, and it’s just every time I go there.

It takes me back just special and I would go there for six seven hours a day and just scam products, and you remember that transition right where it was like where he went from doing it five days a week to four three even one day a week Was challenging because the wholesale part took over call and people always ask us like? When do you know it? Just kind of happens, you’ll know because it happens, because you have a wholesale, a cow or multiple wholesale accounts that are taking up so much of your time that you don’t have any more time for all right, yeah and then – and it’s just like even at the End there we were still going once a month yeah we were placing monthly orders from our from our retail stores.

We were doing business with to supplement some of the income that in the revenue, so we could continue to grow. So it’s like it didn’t. It took. Probably a year and a half before we completely cut off retail arbitrage and we came, you know 90 % wholesale business mm-hmm so so get it where you can get it get it. What you know if you’re selling books right now and books, are your bread and butter and you’re trying to switch to retail arbitrage, don’t stop selling books, keep selling books? That’s your bread and butter if you’re doing retail arbitrage and want to switch to wholesale.

Don’t stop going to stores and buying stuff? That’s your bread and butter keep going doing retail arbitrage if you’re doing a wholesale want to do private label, don’t stop doing wholesale, get a few private label products and do both do all four yep can’t hurt. So any last words to wrap it up better yeah, it’s hustle o’clock, everyday hustle o’clock. You know wake up. I think the best way to operate for me personally is I just wake up ready to tackle the day.

It’s some days, I’m not ready to tackle the day, but I just reflect for a couple minutes on all the beautiful things half of my life and it makes coming to work it makes meeting with new people. It makes just being a presence in life with family friends, business relationships. It just makes all that that much easier, so really at the end of the day. It’s about my perception on life and and I change my perception and I changed my life.

What about you Sebastian? My last words are evaluate your business mmm, build a plan and get ready to conquer the next decade. Mmm next decade, Wow tis the season to seize it, stay late. They let everybody


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THE TRUTH… How Much Should I Charge as an Influencer & Make More Money

You guys need to deserve a lot more and to date, we’re going to go over how to price yourself as an influencer, because you eunuch left your points bitch, but I have my money right. If you wan na learn how to price yourself as an influencer in 2018, all I got ta do is keep on reading. But what’s up you guys, my name is Shane and welcome back to my blog Dave, we’re going over the highly highly requested topic of how to charge money as an influencer.

Actually, this is a sequel to a article back three days ago about how to work with a brand and how to work with an influencer. There today is pricing specific, and I am so excited to dive right in make sure you don’t miss a single minute of this article at the very end, I’ll be giving away a DM script, what to say to brands and even your own guide. It’s going to get little bit of background, my name is Jade and I am an entrepreneur and I’m here to help you grow on social media and it’s important to actually make money and monetize.

So you guys get the coins you deserve biggest problem ever is the fact that influencers don’t know how to price themselves they’re literally giving away their surface their work, and you guys deserve a lot more than what you do. I just literally care about you guys so much so. This is why I’m bringing justice to this topic, if you’re an influencer and struggling too precious up, and you want to know more make sure you give this article a like and subscribe to my blog.

I’d really appreciate it and hey: it really mean a lot back to the article we’re going to drive right into the formula I made for you guys at a brick ever you variable down. This is not some BS, this social Bluebook or any website. That’s going to tell you how much you’re worth so ops, I call it. The social Bluebook you’ve been raving it to me in the comment section. Someone was requesting me to take a look.

It’s basically a way for an influencer to find their price, see how much it’s actually accurate. So I have actually never done this, so I kind of got an account. It’s my values uh two hundred fifty six dollars per upload – oh god, okay, they um hold up. I’m not sure where they’re getting this math, I mean I dropped out of school and I’m pretty sure, there’s a difference between each brand. I think this is a great start, but um um I charge a little bit more.

I’m going to give you guys a lot of context, so when I look at a website like social Bluebook and you guys aren’t using it, I think it’s your 8 start, but some of you actually have true or social book. The social Bluebook doesn’t tell you is how to actually map it out per brand and what they can afford. Maybe in sally gummy bears can’t afford to under fifty six dollars per post, but nike can there’s difference between each company because there’s a different value for each company.

We’re going to skirt this away jump right into what I mean. If you have a scale, it’s going to be a company owned by Sally Johnson. Now this is going to be a corporation like Nike they’re, not going to hire some snappy rapping influencer to be their NASA turn. What I’m talking about is when you get to a larger corporation, the value of an influencer is much more heavy, you’re, more selective and it’s a huge risk for them.

If they don’t take this into account, I will link below a article of how to price yourself by future. What it’s basically saying is because it’s a higher risk, you can charge more because a brand doesn’t want to mess up when your branding on products on pages. Maybe it’s a collaboration for a product, especially when they put your name on a product. It costs a lot of money to make. Therefore, they’re willing to spend more on you, because if there’s more value to you, you guys going to see it depends per brand and a lot of people just don’t know the value they don’t know their value.

They don’t have brands value, and this is why I created a freaking equation for and now I’m going to show you guys the magic formula, it’s not much magic. It’s very simple! You want to find your KPI. Your KPI is typically your true fans. The number of people that actually listen so when I think about true fans, I’m going to write TF, my handwriting is very bad, I’m really apologizing, but what I think about true fans.

I think these are the people that take action. You guys are curious. What’s a true fan, there are people on your Instagram lives, they’re people that literally comment back when you ask them they’re people that buy your product when you say swipe up it’s the people that move when you say not just alike, not just comment, they take action. They listen to you and they actually value your words and thoughts.

This is a hard number to interpret as long as you know the range it’s it’s a good amount. A lot of people do think that their likes and followers are true fans. That’s not the case. True fans are people that would literally cut their arm off to meet you the way you measure, that is, the average amount of people that really circulate and listen to you money and listen to what you say in for product.

Take it and I’m going to teach you guys how to really find her true fans, but I kind of want to lay out the formula first, you know. So what you do is take the KPI. You multiply it by the average customer value. Go on the company’s website, you want to work with whether it’s like Nike Lululemon, how much they charge for product is that $ 10 per bottle? Is that $ 5.00 for shirt, it’s more valuable to them? They’re a bigger company? The value part is this: AC T stands for sales they make over orders.

So how many orders are they going to make in the value of the lifetime art? Is it going to be a subscription model so every month they buy it? Therefore, you can multiply by 12 for a year subscription, there’s more value. If your customer has a longevity now, you don’t actually have to do this much math. I would just start with the average cost, but if you really want to go in depth, add the value piece and you can charge a lot more.

Social Bluebook is not going to do this for you now you want to take whatever that number is and divide it over ten, because what you’re doing is the number of true fans times the number of sales you generate equals, how much total sales you’re going to Bring but keep in mind, there’s going to be fees, they have to get the product. So the only way a really healthy range for a brand to say yes for it to make sense economically, is over ten, because most marketing budgets are 10 % of the revenue.

So that means, if you have 10 to fans and the product costs 100 bucks for maybe a longevity of a year 10 times that you know you know, that’s $ 1,000. You can chop chop to divide it over 10. You can now charge around $ 100. You want to make a range say: 50. 150, when you put yourself in a range instead of saying you’re starting fee, you get people to be curious and work with the brand and kind of collaborate on what they can afford.

You actually going to help the brand. The brand needs you, so why don’t you help different? A lot of people think I need the brand. No, it’s the opposite as an influencer. The brand needs you to be an affiliate to be an advocate of the product. That was a lot of work. I hope this was helpful. It’s very short now I want to show you guys. I use the strategy in conjunction with my DM script, host the stay of script, awhile back on my youtube blog, but you guys have been using it and getting results check out.

You guys this works, it’s just a number game. If you have someone or a brand that says you’re too expensive and you do the math for them and you use the script, you got a move on. They this works and the reason why you can get the deagle is because it’s a numbers game. You don’t want to just narrow down to one company. You want to work with. That’s not how it works. That’s how I’m going to pay the bills you want to actually work with a lot of people.

Have your PR list I’ll, get a lot of people and get a lot of options. You’d never want to depend on one person to grow your brand. If you have this influence or guide, I actually made a PDF version of it. All you got to do is click the link below there’s going to be a facebook messenger exclusive chat where I will send it to you, and my team will respond. If you have questions now, the way this is going to work is you’re, going to select your free training, it’s absolutely free, and then you can go select the one you want, which is going to be more sale and make sure you just check out the description Box, if you’d like one-on-one coaching, I do help influence there’s one on one.

Just let me know what you need, I’m so thankful you’re here, I’m finally bringing light to this subject, because no one’s frickin doing it right. It’s telling everyone to use this website to guess, to estimate no honey. You were with so much it’ll, be so much more valuable to a company, not because you’re making money off of them. It’s because you care about your true fans. Now, if you want to learn how to make true fans, I will link a article how to get followers and bring with you real community in that will be in this description.

That will be in the description box. But for now that was my article for today. Shout out to the comet way this post to be featured next up is, if you want to be the next one up winner, all I going to do it’s kind of below. Let me know your thoughts um. I love you guys so much literally I’m working on so many things and you guys freaking rock. I love you guys so so much catch you guys in the next one goodbye


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Growing Passive Income for Wealth: INVESTING in shares/stocks || SugarMamma.TV

So you can make more informed decisions when it comes to managing your money and actually see your financial wealth build and actually realize that financial security and independence is well within your reach.

When you make great decisions with your hard-earned money, all right today, guys I’m talking to you about passive income streams. There are a whole range of different passive income streams, some which are very conservative, some, which are quite aggressive. However, it’s important that you pick the right income stream for you and for your financial goals and for your risk appetite now the people who are really nervous when it comes to investing and don’t have much experience.

They may want to start off investing in a fairly conservative styles of passive income sources, and these are typically cash savings accounts term deposits, maybe even some government bonds or even corporate bonds and typically because they’re more conservative, their returns are a little bit like that. Typically, a passive income stream, that is the yield of these conservative types of investments, ranges between 2 up to 3.

7 percent per annum. But these types of conservative assets generally have no capital growth, they’re, predominantly income based, which means if, for example, you bought a bond for $ 100,000 and the yield will say 3 percent, you would be getting only $ 3,000 a year in passive income from that bond. There is no capital growth element to it whatsoever, but if that’s right for your risk profile, you don’t like taking risk and you’re uncomfortable with it.

That may be the right type of investment for you now, the more aggressive or assertive you could say of investments for building long-term wealth are things like residential property, commercial property, domestic shares or international shares, and these returns are typically, as history shows a lot higher, because The more risk you take, the more of a reward you should get so residential property on average yields between 3 point to up to three point: nine percent.

But when you take out all the expenses of running a property, it typically comes down to a yield of around about two to two-and-a-half per year with commercial property. The yield tends to be a little bit higher around five point, five percent and when it comes to investing in shares, depending on whether it shares a base, for example, Australian shares the yield tends to range between four point: seven percent up to five point: seven percent.

When you factor in franking credits now, there seems to be a lot of misconception when it comes to investing in shares and comparing it against conservative estimates such as fixed interest bonds. However, I want to make sure you guys are aware of the difference between these two different types of asset classes and the impact over the long run. So the best way for me to show this to you is by showing to you what has happened in history.

If I were to take a hundred thousand dollars and put it into a term deposit in 1979 and just took the passive income each year and spent it, I never reinvested the money or added any new money to that term. Deposit account by 2016 that hundred thousand dollars would still only be worth a hundred thousand dollars, but it actually would have eroded away because that hundred thousand dollars could not buy me.

What it can today is what it could have done in 1979 and I would still be earning a passive income of two thousand five hundred dollars per year. That’s it, however, if I put that 100 thousand dollars into a diversified share portfolio of Australian shares, again just taking that passive income through the dividend, yields and spending it, adding nothing to it and not reinvesting any of my dividends that share portfolio would now be worth One point one: two million dollars and the passive income that I’d be receiving from that one point: one two million dollar share portfolio would be worth over fifty one thousand dollars every year.

Now, I’m pretty sure you would rather be receiving a passive income stream at 51 thousand dollars a year versus two thousand five hundred dollars a year. So you’re probably wondering how is this possible? How is the same amount of money invested in two different asset classes with SIPP, not too dissimilar yields over the long run so incredibly different? Well, it comes down to the fact that shares are two-dimensional assets.

They not only do they produce income, they also produce growth and that income grows with the capital value with shares. When a company raises profits, they reinvest some of those profits back into the business for future, compounding growth and to expand them, prove the value of the business, and then they pay a dividend on that and that dividend grows every year as long as the company grows. Now a lot of people say well, fine can investing in shares is incredibly volatile and comes a lot of risk.

And, yes, you are correct, you do when you invest in shares. There is a lot of high to medium term volatility over the short term medium term. I want to show you this other chart. This will really change your perception of really how safe term deposits are. If we look at the yield on term deposits and compare them against shares and even commercial property, in fact, it’s actually the toh deposits, which are a lot more volatile over that 17 year period, so that perception of term deposits being safe.

And you can sleep well at night versus shares being risky and dangerous isn’t actually quite true. So what this boils down to you? If you’re trying to build up a passive income stream, you’ve really got to look at the underlying assets in your portfolio. You do not want to forego long-term growth for stability. You need to make sure that your passive income and your investment portfolio is sustainable.

Is going to provide you with that passive income. That’s going to grow over time and ensure that you remain financially independent. Do not fall into the trap of just going in investing purely for yield with no capital worth. This will come with a lot of regret, further down the track and if you’re going to build up an investment portfolio where you’re going to incorporate more of these growth style, investments such as international and Australian shares and even some property make sure you diversify.

You do not need to go all or nothing most. People have a diversified share portfolio where they may have some commercial property, some residential property. You know a mixture of Australian shares and maybe some international ETFs. It’s a really well diversified portfolio which smoothes out the overall volatility over the long run and, of course, make sure that you look at the yield but make sure that the yield is consistently growing over time.

This should be the foundations of what you look for in a quality investment. Now, as you’re reading all of my money Monday articles, I really hope that your site to get it be more interested and a bit more inquisitive and maybe even tempted to start building up a share portfolio. But please remember you do not need to stress about which shares to pick and where and how and what you can very easily a listed investment company that does all that work for you or even a managed funds.

It doesn’t all that work for you or even look at a diversified ETF. There are so many different investment options out there. You do not need to put the stress and pressure on your shoulders as to what stocks to pick when how and why this can be outsourced to a professional all right. Everyone, I really hope you’ve enjoyed this article – remember, invest the for the long while invest for long term, capital, growth and long term growing yields, that’s the key foundation to building healthy, strong, passive income streams ciao for now, if you haven’t already subscribed, please make sure you Do


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Digital Marketing Basics: Before and After Grid

After you’re done with this article, you’re going to be able to really honing your copy you’re going to be able to create offers that are going to convert and you’re going to be able to jump into the mind of your clients and your prospective clients. This is so helpful when you’re doing research and you’re trying to figure out what kind of blockers and what kind of content should I be putting out there for my brand or for my business.

So if you’re doing any kind of digital marketing, this is going to be extremely helpful. Hey everybody how’s it going. My name is Brandon Brashear. I make daily digital marketing articles here. So if you’re trying to grow your brand or your business with digital marketing, then this is a great blog for you. You should totally consider subscribing hit the thumbs up button. If you liked the article and comment below with any questions or comments that you have alright.

So let’s talk about the before and after good, some people call it the before and after good some people call it the heaven and hell grid right. It’s really depends on where you’re learning this from, but it’s actually a pretty common concept in marketing, but it’s extremely important, especially if you’re trying to grow a product or service or develop an offer when you’re doing marketing. You really want to get inside the head of the prospect.

The reason why you want to do this is because, when you’re doing marketing, people don’t buy things typically for the utility of the thing right. The old example is people don’t buy it grills because they want drills, they buy eight drills because they want holes, that’s actually not true. Either people don’t buy drills because they want holes. They want holes because they need to run a wire through it or a pipe through it or you know, there’s more to it than just here’s: a cool drill, he’ll, here’s the features, here’s the price right, we’re trying to figure out exactly what the clients and customers Are looking for so it’s important to consider first, what is there before state? What does it look like? How can you communicate with these people so that they’ll say yeah? That’s me: that’s how I feel, and typically, if you have a service or product, it’s going to do more than just the face value of that product or service, and if you want it to be more valuable than just like a commodity.

For example, it’s important to consider and really consider that you have to really relate to your clients and customers on an emotional level if you can get into their most primal fears. Their most primal worries their most primal motivations that they have you’re going to be a lot more successful. People typically do things because they want to gain something they do things, because it justifies their emotional decision with logic.

People do things because fear is a motivator and in general, if you can tap into these base motivations you’re going to be so much more effective. So let’s go through an example. So, typically, what I like to do is the the before grid. I like to know what they’re thinking, what they’re feeling, what they’re wondering: what are their worries? What are their needs, what are their wants and really talk about? What is it and what is the state that these people are in? So let me give you an example: let’s say you’re doing a your realtor in you’re selling, a house.

If you have somebody who’s selling their house, you could think well. All they want to do is sell their house. They are need to sell their house right. There. Could be a million reasons why these people need to sell their house and one thing that you should totally do before this is fill out your client, avatar and customer avatar, so that you know who you’re creating this before and after good. For that is step number one.

This is step number two, so that article up there in the left hand corner on the card. You can click that and there’s a client, avatar worksheet in the description of that article as well. But let’s talk about this, though their before and after good, so you have your very specific customer, avatar right and so even within selling houses. You have different kinds of house seller. If you have equity sellers, you have people that are selling because they’re retiring, you have people that are selling, because they need more room.

You have people that are selling, because they can’t make the payments. You have people that are selling because they’re upside down on their mortgages, they’re doing a short sale right. All of those people have different before-and-after grids and likely your clients and customers aren’t also in different areas depending on what’s important of them to them right. So, let’s target somebody who is an equity seller, for example, they’re retiring and they’re, downsizing right.

What is their before and after good look like so before they’re worried about getting the most money for their house. They probably have time they’ve been sitting on the house for a long time. They’ve paid it off. Now they have equity, they feel like they’re, proud of their accomplishments. They feel like they deserve to get the most for the money they feel like. Their house is extremely valuable, extremely special.

They have a serious emotional bonds to it right and so, when you’re designing content around that, if you talk to them about how special their house is how they build memories, they’re right, the house has so much more value to that person. Then it does somebody who just is doing like a corporate rental right or you know somebody who’s like, oh and I bought this house a year ago and I’m flipping it right, very different positions, and so, when you’re, creating marketing and you’re explaining to them.

You know, especially if you like, let’s see, had a reverse mortgage business, where you’re trying to get people that have equity to do reverse mortgages right. If you talk to them about how they have built the legacy in this house – and you know they’re their state that they’re in they feel connected to it, they don’t want to move out of it. They want to maintain their lifestyle right. You you’re talking about the emotions that they’re feeling and really you’re connecting with them on a very emotional level.

They feel like you’re, going to know them you’re going to get to know them, so the ad is going to be a lot more effective, and so then you have the after grit. So let’s say that you, you understand and you’re empathizing with where they’re at at their current stage and then in the after grid. It’s where they’re going to be when they’re ending up with you they’ll be so relieved that you know this. Wasn’t that hard to do! They’ll be so relieved that they got the most for it.

They’ll be so relieved that they found somebody who is going to build a family in this house. Just like you did in the house is going to be used for good right. All of those different things. You’re so much more deeper than hey. I sell houses, a 2 % Commission, yes or no and you’re so much more effective. When you can be the bridge between that before state and that after state, a good general copywriting rule is the feel felt found right.

You can tell a story about a client who has gone through a similar situation through his story and especially if you can use article testimonials and things you can talk about what they were feeling. So what did you feel when you first got started? Well, you know I’ve lived here for 30 years and I really felt like I didn’t want to give up all the memories and things, but it was getting expensive and I knew that you know my kids.

I didn’t want them to have to support me and right. So you’re going through that feeling, so what did they feel and then how they felt when the thing was happening? But you know I found someone so realty service and immediately they got that understood that you know this isn’t just a house. This is my legacy, and so what we found was, and then the solution and then the after. How did they feel afterwards and being that bridge and that gap really helps you to get no more emotion, convey more emotion and get people to to get to the end result.

Really, that’s what people are looking for, they’re, not looking for you know. Sometimes people are there. There are different demographics right where people are just looking for the cheapest commodity and if you’re, a commodity provider you’re, probably able to find those people just because you’re competing only on price. But if you’re, like other businesses, that don’t want to just be a price competitor, that you want, offer a premium service you’re going to have to bridge that gap, you’re enough to find the hot-button issues that are going to make.

You different make you better and really help you to not be just another commodity. That’s only going to be based around pricing right, there’s service. There’s caring, there’s commitment, there’s the ongoing um. You know everything it’s it really all comes down to this, and if you can nail this as far as what is the before state, is this something that you’re feeling is this something that you’re doing and then what’s the after state? If you can convey that in article in text in an image your ads are going to be so much more effective, I would love to know that what do you think what are some of your favorite copywriting formulas for this? If you have any questions, any comments need help with anything comment below as always, and please, if you enjoyed the article, be sure to subscribe I’ll, see on the next article have a good one.


 

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Player Driven Campaign Creation in 5e Dungeons & Dragons and TTRPG- Web DM

Jim Davis. You ever noticed your DM a little drunk on power and maybe needs a designated driver to take the campaign home. Well guess what we’re talking player, driven campaigns here on web DM player, driven campaigns? Why do you want to put the players first as a DM? What’s the benefit to me, the benefit of a player driven campaigns is bringing the rest of the table in and it’s less about, like poor Dungeon Master doesn’t have any input.

They don’t get to have any say in how their campaigns going. The players are just going to dictate the way everything happens with the setting. Oh woe is me all of the great wonderful imagine of things that Dungeon Master’s get to do. I don’t get to do it. There are games that are like that, where, where world creation and world building are collaborative and group based and and there are even some games, that everyone’s a GM basically yeah – we’re not really talking about those right here.

We’re talking about making your traditional sort of mainstream fantasy and and whatever other games, that you’re playing more player focused and using certain techniques to bring the characters front and center into the campaign and to make sure that the decisions that the players are making are centered. In that campaign and that the dungeon master, our game, master referee or whatever you want to call them, is not like subtly, nudging and and moving the campaign towards some predetermined end, but is instead letting the campaign breathe and and go where it goes as it goes.

Introducing new things into it to keep it going and keep it moving and and sort of keep it vibrant, but the players and their decisions and the characters and their their backgrounds and personalities and goals are the both of the motivator. The driving force behind the campaign and and sort of the center of it right, the opposite of this style, would be we’re playing through the diems novel. It’s the straight-up railroad, although to be fair, a hyper focused campaign with characters that gel together that they they have a goal in mind that they want they pursue it without.

You know a lot of tangents or getting distracted and they communicate that clearly to the DM. The end result of it looks remarkably similar to a railroaded campaign, write it. The end product looks as though it’s it’s. You know that they were always doing the thing that I am one of them to do, and but if they will only bought the ticket for each leg of that journey, sure maybe that’s what they’re all like forcing people on a railroad right.

They want to walk across the country and you go no, no. You need to stay back on the tracks right guys, stay back on the strikes. That is true, you know and linear play, which is a less. You know derogatory way of saying railroad. Interrogatories right, listen, incendiary way is built, the country we’re talking more of the you know. What are we going to do with the campaign? Let me let the players.

Okay, take the take the initiative here and and lead what some ways that a DM can keep the players in the driving seat and keep their hands like on the wheel natural one of the big things to me and – and I experienced this as I will like Prepare a campaign is I’ll, get to a point where I’m like. I cannot do any more prep for this campaign until I know who the players are, we need something here. We need to know who are the actors that are going to be in this right? Who are the characters? What do they want where their goals, what are their backgrounds, if I’m over here, creating like an intrigue heavy urban campaign with light, combat and lots of politics and and messing about in the criminal underworld? And things like that and and my players are over here – going like man we’re psyched to play these like mighty feud warriors who are going to do battle against their enemies, then that’s a mismatch there and and I’m wasting my efforts in preparing a campaign based on, Like intrigue and politics, and and backbiting and scheming, and things like that, when I’ve got a group of players who are itching for a game of kick down the door D & D or vice versa, right, maybe they’re really feeling like.

I want to play this thief to the best ability climb the ranks of the Thieves Guild talking to the players before the game starts before there’s even a session zero, and just like communicating this information to them. Many DMS do this right, like they’re like oh hey, this is the kind of campaign I’m thinking about running like what do you guys think? Are you interested you know what what about the next time we play is this campaign I can run.

This is the a good time to start asking specific questions of your players and ask them like what is it about your character and it’s connection to the game world that that player enjoys? What are the things in the players or sorry. The characters background that the dungeon master can use for play that they can mine and look and see like okay. Well, wait a second. This looks like something that you could spin a whole adventure out of, or this thing right here is like it happened in the characters background, but but who else was involved with it? Maybe we can bring these elements to the floor later on and and what you have is as you’re reading, through the backgrounds of your of your of the characters where you start taking notes like this thing seems like a secret that’ll come out later, or this thing Seems like something that we could tease out later into an adventure.

Maybe you know a secret from the characters past that they don’t want discovered or an event that happened to them, that that that’s going to come back later, they think is resolved, but instead it’s going to come back later. Sometimes you see these elements refer to as knives and as I’m not sure where that exactly comes from, but I’ve had a couple of DMS use that technique now and I kind of like it right.

You’re you’re, asking the player character. Your ass on the player like show us what your characters got. What are the things in the backstory that we could potentially use in the campaign or that’s potentially there? Now you don’t have to necessarily do that. You could just like ask for a regular player background, and then you find those themselves. You know you find the things in it that you can use, or you can like just straight-up ask a player hey when you show me your character sheet, that you include some kind of list or description or something about the things in your characters, background.

That would be interesting to include in the game those kind of different approaches to to just getting that information. Well, then, you get to take that information and basically seed the campaign with all of that info. Exactly exactly right. So let’s say you’ve got a map of your area of play and you’re, starting with you know, sort of a locality. You know maybe there’s a town or a village. There’s a couple of adventure sites nearby, maybe a full-on dungeon or bandits.

You’ve got your encounter tables and all these other kind things it’s now time to take those elements, and hopefully you have left room for the characters in in your prep. You haven’t detailed everything out to such a degree that there’s no room for the player characters to enter into your world and start changing things up. There needs to be a moment where the DM and the player sit down together and go okay.

What’s, in your character, background right? Well, this in my world, these things work like XYZ. Do any of those things sound interesting to you, or do you think they’re relevant to your character background, it’s a back and forth and maybe there’s a little bit of compromise where the dungeon master goes like well, I know it doesn’t have to be this way. That was just sort of my initial thought if you’re a character or if you have an a different idea, or you want something different for your character that we can find a place for that in the world.

Let’s take, for instance, like you’ve got some sort of character that belongs to an organization or something like that, maybe like a wizard’s guild or monastery or a fighters dueling Club or something right like what you have is is a an opportunity for the burst off of The player character to influence the world and they can say like alright, we didn’t know that there was going to be a fencing school in this location.

But we’ve got a you know: a fighter who’s like all about dueling, and there should be someone here that that fighter can latch on to in a sympathetic, NPC a source of potential quests, a source of interest for that fighter. Who can then go to the fencing school and feel like? Well? Maybe I want to join up. Maybe I want to become an instructor. Are there any jobs or anything that needs to be done there like? Maybe they want to take it over and you’ve got kind of a whoosh of martial arts sort of like the outside instructor, comes in challenging the master to combat and takes over and that spawns a whole sort of vendetta and and so the cycles of violence.

They just continue those cycles of violence. This is where you take a look at your map and you go. Is there anywhere on here that can be connected to the player characters background? Is there anything in the player characters background that I need to be sure to include in this player, and then you go do that with the with your NPCs? Are there any NPCs here who might be a good fit for something that happened in one of the PCs background? If it’s like a local going to ruler or something like that, then that’s a good place to do it.

Maybe a mentor of some kind, that’s in their background or an enemy. Those NPCs have a place in your world, and you you owe it to yourself and to the player to like really take a look and see like okay can i? How can I work this into the campaign world? How can I embed this NPC in that campaign, world and and like have it be a part of it, but it’s there for the player to interact with as they choose player, might completely ignore these things and do something completely different.

I know I have made characters where I was like. Oh man, this is the backstory. It’s going to be this and that and the minute we start playing. I forget all that and then I’m playing the character as they exist right now, and it’s not about what? What I came up with for backstory or anything can’t move forward. Looking over your shoulder, Jim Davis, just kind of soldier looking backwards, is actually kind of good advice, we’ll run into something: that’s kinda, what we mean when we say seed, your sandbox or your location or your setting or whatever it is with your player, character, backgrounds.

We’re talking about matching locations matching NPCs. Is there something in the PC background that jumps out at you and goes like who I can make an adventure out of this then like? Let’s, let’s do that like like put that in there and and work through the players? Stumbling across it or that becoming an active element of play, you know as the game unfolds well, sometimes that can actually, instead of just seating, an adventure like you said with the fighting school thing like if it’s the traditional, like, oh my my master, my whatever was Killed that can be like the whole source of a campaign that can focus your campaign and, like this character, their whole goal is to get to the end and kill that guy right and it just so happens the rest of the party like oh yeah, that’s the Guy, that’s the baron, that’s subject like suppressing this land and we need to take him out anyway right right if you’re, creating a dynamic campaign world where things change and things develop, and your NPCs have plots and motivations and goals that are going on in the background And you’ve created like a timeline for your campaign, that’s like: if the players do nothing XYZ events will happen.

If you have something like that in mind, maybe it’s an actual like timeline for your campaign. Maybe it’s just a general idea of what’s going to happen, then you start kind of creating these moving elements. The person who slew the fighters master at the fight school is now the baron. Well, that’s a problem right because you can’t just walk in and kill the Baron yeah, that’s going to be bad news, and so you now you’ve spawned this whole other thing.

Well, what if the Baron is also has a tie to the background of another player character. You’re looking for connections that you can potentially make and it’s a skill that you’ll have to develop as a dungeon master. This is this not how I used to run games. This is something that I’ve learned to do really over the last few years is really kind of focus in and make players the the center of a game.

First off I hated reading big wall character backgrounds. It was difficult to get to the game. Ax balem owns in a multi-page handwritten gym. I had an opus he’s going to write it when you use des sins, and I know – and it’s one of those things right. I always kept my every my that’s very true. My stance was, I’m just not going to read them like write them all you want not. I don’t feel like reading a bunch of stuff.

For me, that was a reaction to character backgrounds. I was getting at the table where it seemed like the most important things that had happened to that character had already happened, yeah that the most adventure that they were ever going to have had been written into that character background, and to me that signaled, a breach Of trust that the players who were playing these characters didn’t trust that cool awesome, amazing things would happen in their campaign, and so they felt the need to write this into the play to the character’s backstory instead of just saying like yeah.

Well, you know maybe some exciting things have happened to my character, but the best is yet to come and let’s figure out, what’s going to happen through play, and so I really focused then on making sure that in the moments of play there were interesting things for The characters to do now I try to do that as well as tie in what they’ve given me for the backstory to create the elements of play that we’re going to use.

Let’s use an example right running Warhammer yeah right now on on encounter RP, their twitch blog. We got a Wednesday game. You know I have a mini sandbox that I have packed to the gills with heretics and witches and mutant and chaos and all sorts of things for a witch hunter to salivate over and want to fight. And then it’s then we get the five player characters. The witch hunter – and you know its followers and it’s now time to look through the backgrounds of each one of those player, characters and go alright.

Alero is an elven, you know it’s a high wood, elf, Ranger type from you know: who’s had this tragic backstory with a hag or a Crone of some kind that that caused Alero Pruitt’s character to to sort of commit this atrocity. I already knew that there were going to be witches and hags and sort of like chaos, sorcerers and the like in my campaign. Well now one of them has to be Alero switch because otherwise, what’s the point of Pruett telling me that there’s a witch in his characters background when he’s with a witch hunter, you said I’m saying like there was a time whenever I would read a background like That and I would go like why you can’t tell me to put a witch in my game like there, whereas I’m thinking when I wrote it on like over a bunch of witch hunters.

This is perfect right. So now I look at something like that and I go oh well. This is perfect, like it makes sense, and – and I try to do this – you know a lot now where, where it’s like, if there’s something in a PC background, let’s like bring it to the center of the game – let’s put this in there, and this works really Well for very short, focused campaigns, but it also works well for like longer running ones as well.

Let’s talk about choice and how real those choices are because, like you said you know, sometimes demons don’t want to be forced to do anything in their game, determined by the players. Things like that. But what we’re talking about here? Players, if they’re in the driver’s seat and they’re going to be directing, where we’re going right, yeah and so when they make choices, to go places and to do the things in the world that you that the DM has set down like.

How do you ensure that that actually matters there’s a school of dungeon master, ring and game, a stirring in general that that you’ll see sometimes refer to as illusionism and this school prizes, the illusion of choice, the illusion of a living breathing world that reacts to player Decisions and prizes the illusion of all of these things and they use techniques diems, who sort of like this style and like this kind of play, use a lot of techniques with what we might call a quantum encounter.

There’s something something was prepared. An encounter was prepared, but it floats around the map. It’s not nailed down yet the reason why I personally really dislike this style of play is you illustrated by like you’ve, come to a t-intersection in the dungeon. You can go one way or another. If you look at for clues as to what’s in either direction, you realize that to the left there seemed to be clues, suggesting one type of monster or enemy, and so instead you go towards the right and the dungeon master goes and looks goes well.

You know I put that encounter. I was thinking it might be to the left or something like that, but they decided to go against it, the others I’m just going to move it, I’m just going to move that encounter right. The everyone knows that the bandits attack people that take the left fork in the road. The players take. The right fork in the road bandits attack them anyway, it’s at any time where, regardless of what the players say or do, regardless of the decisions they make and the choices that they that they they make or the past that they follow.

If the dungeon master goes, this thing is happening, no matter what that is an element of illusionism. Let me take a step and say there are some times when that technique is useful. I use it all the time in one shots, because you’ve got two to three hours to play, maybe a little bit more you’re trying to deliver a certain experience to to to make sure that the game is is whatever it is, particularly if you’re like doing a Focused one-shot or something like that right, you know, but you want a beginning, a middle and a beginning.

In a million you want a satisfying session of Dungeons and Dragons. Then you use different techniques here, but in regular play in a long-term campaign play overuse of illusionism and and for players like myself. Any whiff of it immediately takes me out, and I know I’m not the only one. I’ve talked to other players who are like this and other people who they do not like in the sense that when they make a decision in game, the dungeon master is just kind of humoring them and whatever the dungeon master wants is going to happen.

They’re just shuffling things behind they’re, just shuffling things behind the scenes moving around and counters, saying like oh, that NPC was always there. I understand the temptation to do this right. It’s sometimes difficult with a group of players who really keep you on your toes. It’s hard to stay one step ahead of them and so keeping things vague and loose and what’s there what’s not, can lead to these moments where you go like well, I’m just going to at the table.

Whatever the players come up with, I’m just going to immediately react to it. It’s going to be like a counter towards it, or this encounter that I’ve prepared it’s going to happen, no matter what we’re going to get to that, because that’s what I’ve prepared! That kind of illusionism that kind of forcing an encounter, it really does damage to the bonds of trust between player and game master if they find out, and if it’s not something that the party was like.

Okay with to begin with, you know well, there’s also a few other things that diems have been known to do and we’ve discussed them before and other shows it’s worth mentioning here again, but like fudging, yeah but dying young. Maybe it’s because you are so focused on the players getting to where they want to go you’re going to fudge just to help them along I’m young easy. Is that even okay, I don’t like that.

You know here’s the thing. Would you accept it from a player? Would you accept the player going like one man? I that’s thirteen looks like an 18 to me. I have to hit you know, I’m ready to hit right now, I’m just going to fudge this dice a little too good to get the outcome that I want. You wouldn’t accept it from players. We would call that cheating yeah with those kinds of players whether it’s like Oh fell on the floor fell on the crack of a book.

It’s a die whatever. It is whatever coded language they use to give themselves. Another role or ordinate get me the first hole that they had. We, you know we don’t like it as Dungeon Master’s when players do that. Well, why would we accept it from ourselves, even if you’re using a screen like let’s say, you’re using a screen, you want to keep your notes secret. You don’t roll on the open because you’re one of those DMS likes just roll random dice in order to make the players think a lot of things are going on legitimate technique, but guys the fake bro.

I don’t overuse it, but it is a legitimate thing. You’re, like you’re gaslighting, the PC anyway, the fudge, the altering of dice, is one of those things where. Why are you rolling in the first place, if you feel the need to fudge, but to me, there’s something else going on that leads you to believe. Like the outcome that I just got with this die, roll was unwanted. Then why did you roll the die in the first place? Yeah, and if it’s something like I don’t want to kill the players right now.

If the dice are just been going against them all night and and what should have been a standard just like walk in the park, combat has got them on the ropes and and you’re running the risk of like a TPK or something like that. Even in those situations, it’s tough for me to say, like oh yeah, you should like pull your punches there and like not have them. You know, be mercilessly slaughtered first off if you’re playing a modern, mainstream RPG, the likelihood of that happening is very low right.

You really got to like go after like really deadly hard combats in a row or some kind of monster. That’s going to like drop a bunch of AoE damage on you or something to like get to that point. So taking that thought and like flipping it. What about altering an encounter like once your PCs roll up in a room? And you get your thought? Oh, this is going to be badass in one round. They just bucket of steamroller for all them in one round and then there’s like a unplanned wave.

That comes in that’s another thing that I’m just not a fan of a style of gaming. That kind of like we’re going to adapt and and and change this scene. You know change the encounter in the middle of the scene or something like that. It’s one of those tools where it’s like there’s nothing necessarily wrong with it. I have really never seen it used in a way that makes the game more fun. Like I, you know, there’s a lot of times when the players like just like waste and encounter yeah right just like utterly waste yeah.

Well, they just hit the perfect, spells and attack excite order and just take a freaking enemy down and to me it’s like well sometimes like that. Just feels good, sometimes yeah, hey, we did it right, yeah. You know yeah, and I think it’s one of those things where, if that’s what’s happened, if you know first of it’s a one-off thing, give it to your party if it keeps happening, and you sense that your players are getting bored because you know the encounters that You’re, throwing at them are not engaging and not not fun or not whatever.

It is that you, the players, want out of any counter. That’s a behind-the-scenes thing, it’s time to up your game in terms of like making sure the encounter is challenging for the party. If that’s what they’re, looking for and including like very dinna me types and looking at the tactics that they use and and and altering your own, the way you play the the monsters themselves, those are things to get you a better encounter, but the the occasional like Man, the party really just curb-stomp these these enemies, that’s perfectly fine and in those situations like fudging the dice so that it’s a more challenging encounter first up, I there’s someone will know that one of the players particularly have veteran players or something like that.

They’ll know all right this place that we’ve said it many times. Please don’t fudge dice. We like rolling in the open. We like letting the dice fall where they may, because they tell their own story when it comes to campaigns. Adventures for the DM here. Yeah, PC driven campaigns right can that coincide with what has become kind of the bog standard of fantasy RPG, which is like Avengers type world-saving like the big, the big dam quest, the big dam question yeah.

Does that work like I? I think it can, but it is difficult and there are countervailing factors that that that push dm’s into into what I see as bad practices, a lot of, but not all of them, of the like Wizards of the coast modules that they put out for themselves. Follow this model, you don’t have to play them this way. You can chop them up and use them a lot of different ways, but if you run them kind of, as is, there is a a big threat that requires the party to be higher level to deal with right somewhere north of 10th to 15th level.

From the beginning, the party is going to be dealing with enemies related to this threat and working their way up a food chain and there’s usually a sense of just like the players are the only ones dealing with this world shaking reality altering campaign, changing kind of Threat, there’s a lot of reasons why I’m not fond of that model, but mostly it’s ones where an implication of a narrative structure to the kind of the Grand Campaign sort of a rising action.

The climax of falling action and all those sorts of narrative beats that you know are the hallmark of really good fiction, and – and you know you might might make for a really good story to just like read or even just kind of talk about. They don’t necessarily mesh well with the random nature of RPGs, where you’re kind of here, at least I’m kind of here and – and I think one of the strengths of RPGs – is being surprised that those emergent elements of play that you can’t account for that.

You don’t know, what’s going to happen, you’re you yourself as a dungeon master, will be surprised, but if you’re running this campaign, that requires, like all the players, are on board they’re all unified in this goal. To like stop the big, bad and save the world, and if one of them dies then that’s that can put a hiccup in in the campaign if all of them die that can you know bring the campaign to a complete halt.

If you know, none of them want to do something like that, they all want to pursue other things. They want to go off here and do some downtime activities and they want to do side quests. I think this is like the most common one where it’s like. There’s a sense of urgency to the campaign the soul monger is killing, is killing everyone. Who’s ever been resurrected, the Tia mots going to return or the demon princes or out of the abyss and and attacking everything like.

We must do something now and that doesn’t leave a lot of room for the madcap zany adventures that I find almost all of my like favorite role, playing and Dungeons and Dragons stories are a lot there are comes from just like. We were just messing around and this happened and they opened a portal before we had to clean up this mess, or we were just like we’re poking around this dungeon and found this thing and yeah.

So many things that happen just by happenstance and randomness and chance and dumb luck and and and the weird alchemy that is, you, know, playing the game and letting things emerge from it. That’s going to alter it and something to support that argument. The knocks against the Marvel movie universe and how you can’t have any kind of personal like like Jane, never shows up for Thor and everything he’s too busy saving the world all the time you can’t fit in, like all that, you know personal backstory right right exactly Unless you’ve got a party, that’s like all of them have created backstories that tie into the grand campaign, and you know, you’ve been doing a lot of behind-the-scenes metagame work before the campaign starts to like make sure it merges and meshes that’s a situation where you can, But if you’ve just got like some players, who made some characters and they’re just kind of there to play – and they want a meander and Wonder and do all these things and you keep probably pushing them along for the Grand Campaign – you’re fudging roles, you’re altering encounters, On-The-Fly, you start negating player decisions yeah, and this is one of those things that once a player decides to do something in the dungeon master decides.

I don’t like that. That’s not going to happen and they don’t take a moment to just say: hey player, what you’re doing right now. Is it really it I’m having trouble making it work for my campaign? Can we talk about it if they try to like subtly alter the course of the game, some of the most epic meltdowns at a table? That’s it have resulted from that kind of like attempting to manage the players yeah right.

Well, I mean you’re you’re subverting the player agency in the game. Therefore, there’s no reason for the player to be there to be there right exactly and and if it’s just like running through the dungeon master story, it’s not it’s not a fun engaging way to play. There is a place for dungeon master creativity. There is a place for the dungeon master to interject their own opinions, their own ideas into it.

This is not about completely ceding the field to the players, and you are just the mere passive you know entity at the table. It is about making sure everyone gets a chance to collaborate, and everyone has a chance to have their portion of the narrative that’s being created at the table through play as an element of that, and not just like. Oh, it’s, the dungeon master and the players are left to kind of scramble for some way to connect to the setting and world and then find relevance and meaning in it.

It’s the dungeon master, going like here’s a par baked setting. Let’s get your characters in the mix, finish it off and play we’re going to hit the ground running and some of the most amazing gaming I’ve had has come from this style of game of player. Centered effing, a man deafening I’m like well, and what I love about the sword now is they have enough albums that now I could just keep listening to them and not get tired of them.

Yeah yeah because I’ve even gone back and listening to listen to high country again, and it’s still, my least favorite, but there’s still a lot of fun songs on there like I get what they’re trying to do, they want to do a more mellow, chill rock album And they have every right to do that, yeah lad that they did know. I begrudge artists at all who want to do something different now that it’s like you know, squeeze every amounts of imagination out of your brain and put it up on a article.

It’s just like I’m going to do whatever is exciting. For me, you guys can go deal with it. Yeah there’ll be a article there’ll be another. Album yeah there’ll be another article, another album so yeah yeah, but goddamn use future. So good yeah we were listening to apocryphon while

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How To Be A Style Blogger | My 5 Best Tips & Advice

So this is one of the questions that I get all the time from guys who are interested in getting into style blogging, but don’t really know where to start or how to do it or what the best practices are. Now I’ve been doing it for five years now and over that time I’ve learned a lot.

I’ve gained a lot of knowledge and experience and we’ve had a good amount of success throughout that time. You know there. There really was no blueprint for me of how to do it right. We were really sort of making it up as we went along and defining what this was going to look like what this was going to be and how it was going to be done. And you know things are always changing and you always have to adapt to a certain degree, but there are some fundamental things that I think are extremely important to think about to consider and to really know before you get into it.

If you want to be successful now, the first thing you need to ask yourself is: what do you want to achieve? Are you just extremely passionate about something and want to share it? Do you want to make money? Do you want to get free stuff? Do you want to be famous? There are no wrong answers here, and no one of those intentions is more or less noble than the other, but you really need to look inside and be honest with yourself about what it is exactly that you want to get out of this adventure, because having a Clear answer to those questions will define how you approach this and will guide everything that you do.

Next is possibly the biggest question you need to ask yourself, and that is what do you offer more and more. This is becoming an increasingly crowded space, and you really need to have something that differentiates you not only so that you stand out, but just something that gives people a reason to want to listen to you and to follow you. What makes you unique? What is your point of view? What do you have to contribute to the conversation so on our whiteboard in the studio? We have three questions written down, and these are questions that you should consider before you even start and that I think you should continue to revisit over and over again as you progress and start to have some success and continue to evolve.

And those questions are what is truly unique about you, what is truly ownable for you and what right do you have to play and win in this content space? It’s good to answer those questions again to help define what it is, exactly that you’re doing and hope to achieve, and that flows into what I think is one of the hardest questions to answer, and that is why are you doing what you’re doing now, if you Haven’t already, I really recommend reading Simon Synnex book start with why I’ll put a link to it below in the description, because this book and the concepts in the book will really get you thinking about some higher level stuff.

I find that even if people think they know the, why of what they’re doing it’s often hard to put into words now I always knew what I’d hope to achieve with. He spoke style, but it wasn’t until I read this book that I was truly able to articulate it and, and once I was able to once I had written it down, everything became so much clearer and there was so much more purpose behind everything that we were Doing you know if you’re really committed to being in it? You really need to have that kind of focus and to use your time wisely.

In addition, if you don’t have a clear vision that will come through and be confusing to people, they won’t know what you stand for or who you are or what you’re all about. If you haven’t answered that question for yourself and just saying that you want to inspire people is not enough, that’s what you’re doing or that’s what you want to do. It’s not why you’re doing it, so you can see that it’s really not that easy to define your why, but it is extremely important, in my opinion, if you really want to have a deep and meaningful impact on people now, once you’ve figured out the higher level Stuff, you need to sit down and make a plan.

Before I published a single post on he spoke style. I had made a year-long content calendar, it’s good to see the big picture, it’s good to see where you’re going and it’s good to have a schedule. You never want to get into a situation where you’re operating day to day or not sure, what’s coming up next now it does take a little bit of time to put something like this together, but if you really want to do it right, this is something that You need to do the time you invest in making a plan like this will pay huge dividends and will make every part of the process go that much smoother and having a plan like this will help you with the next part, which is to execute and be Consistent, I cannot stress enough the importance of consistency when it comes to publishing online, whether that’s a website, your Instagram Facebook YouTube blog.

It is so important to train your audience to give them something to expect and to look forward to on specific days at specific times, and not only that, but consistency is rewarded by the bigger powers-that-be, like Google and algorithms. These engines look for things like that, and if one of your goals is to reach as many people as possible, you really need to publish consistently next. I think it is so important to publish only high quality original content and again this is one of the things that will make you unique.

Now I started he spoke style because a lot of the websites I was reading about classic men’s style did not have original images of the stuff that I was reading about. Sometimes they were archival images. Sometimes they were sourced from other websites and that to me removed a lot of the personal connection that I wanted to feel and that I thought was very important to really getting behind a certain point of view.

Like don’t just tell me about something, show me how to do it show me how something should be worn. Show me how you would wear it, not a bunch of other people that I can find online myself now when it comes to original content and especially original artwork, I will tell you that great photography is absolutely non-negotiable. Get a decent camera set it up on a tripod work with a friend who has an interest in photography, and you can also pay someone to take photos for you.

The reason for that is because the level of production and quality of content being put out there. These days is extremely high and to establish yourself in that world you really need to be at or as close to the level of what’s already out there in the market. All right blogs do you need a website, Twitter or Facebook. Instagram YouTube, snapchat pinch a podcast! Now I have a very specific opinion on this and it comes from the nature of how I’ve set up my business and and grown my business.

Personally, I think a website is very important. I think Instagram is very important and I think YouTube is very important right now, a couple of years ago I would have told you that Facebook was very important now for me and for my business I really feel that it is extremely important to have multiple blogs. I like to have a wider portfolio of services available, just to be able to offer a variety of things and to be able to tailor our packages to best meet the needs of the brands that we work with now.

Can you have success with just one strong blog? Yes, you can, and there are plenty of examples out there – of people who have had a lot of success just on Instagram or just on YouTube. The problem is the media. Landscape is always changing and there is some risk associated with devoting your entire effort towards one specific blog. For example, when I was first getting started five years ago, I met someone who had a million followers on Pinterest, and this was her business.

She made money through affiliate links on her Pinterest content. Well, one year later, Pinterest came and said we’re not supporting affiliate links on our platform anymore and just like that, her entire revenue pipeline was shut off. So that’s just one example of the risk you’re taking on. If you decide to focus specifically on one blog now, the other thing is that, because the landscape is always evolving and there’s a shifting emphasis on different blogs, there are people who will jump from lily pad to lily pad, depending on which way the winds are blowing.

At the moment, and although I feel they might have some short-term success – they’re really trapping themself in this kind of endless loop of having to redefine who they are and what they’re about and who they’re serving that. I think it dilutes their brand and kind of calls into question their authenticity, so, if you’re an aspiring men’s style blogger, those are some things to think about that. I think are key to being successful, asking yourself what you want to get out of it.

What do you offer? What’s your point of view, why are you doing what you’re doing making a plan executing that plan consistently only posting original high quality content and deciding what blogs are the best fit for you based on your goals, so the business of blogging is a topic that I Plan to cover from time to time, and if you have questions or specific topics about that, you’d like me to talk about, go ahead and leave those in the comments, I’m very passionate about mens style.

But I’m also very passionate about the business side of what we do and I am happy to share everything that I’ve learned over the 5 years that we’ve been doing. He spoke style. If you like this article, please give it a thumbs up and do not forget to subscribe to the blog. That’s all for now guys thanks for reading and stay tailor.


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