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Online Marketing

Email Marketing – :59 Second Friday with Josh Miles – Marketing and Design Tips in Under a Minute

Okay, kids. I’ve got something to admit: * GASP, *, I’m kind of a giant nerd. My favorite piece of email marketing advice comes from Spider-Man * With Great Power Comes Great Responsibility. * Number 1. Write emails that you would want to read Friendly neighborhood emails are always more Engaging Number 2 Remember, over 50 % of marketing emails are opened on the phone, So use big type short paragraphs and buttons Number 3 Pay attention to subject lines and preview text, so even if it gets cut off it still, Makes sense When it comes to email marketing, don’t be A web-slinger Email may be the most powerful tactic in your Marketing toolbelt so use it with great responsibility: * Woo-hoo, *, Remember.

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Online Marketing

Designing Blog Elements in Canva

My own personal branding and I wan na incorporate that into my blog, but you know on a budget but by myself, Yeah,’cause, we’re ballin’ on a budget Of course. So I’m going to show You how to actually make different blog elements using Canva here on The Journey, So when building your brand and building, whether it’s for personal or for business and designing these elements, it’s important to be consistent with it.

Because if you start Throwing out one design and then in a week later, You have another design, People don’t know really who You are or what to follow, So it’s important keep that on track Yeah. So let me go ahead and Show you a quick demo of how to actually make Those blog elements using Canva, absolutely free, Sounds good Cool All right, so you told Me you wan na really like elevate your brand and start creating your Own branded content, So we’re going to use Canva for that.

I love Canva, just because Of its ease of use, Anyone can go in and edit it I mean. I know Photoshop and All these advanced things, but Canva just makes it That much easier and faster to actually create this content. So what we’re actually going to create today is basically your featured images, we’re going to make them A little bit more branded and a little bit more elevated make them stand out a little bit.

We might have a little Extra bonuses at the end too Perfect, But I see these burgers Like Whataburger review, the In-n-out review Hopdddy All these different things We wan na go ahead, get in Canva and check this out, You can get there by just By going to Canva.Com but right in the top there Where it says design anything we’re just going to type Blog and see what pops up, We have blog banner and blog graphic, So I’m probably going to Use just the blog banner, So it’s not as big or This image right here, they’re, not that big, we Want them kind of small and choose blog banner And what’s cool about this Especially, if you don’t have that design eye is, it gives you tons of templates to start from So earlier you were telling Me some of your colors are those green colors right, [ Alex ] Right, [ Nealey ], So you can see here.

There’s not a lot of green and that’s okay, You’re going to be able Edit all of this content, So I’m going to let you kind of go ahead and tell me which style you wan na use. Let’s choose The Art, Exhibit one [ Nealey ] All right, so you Chose the art exhibit template. I like it We’re going to go ahead and edit it and make it kind of your own. So we obviously don’t Want the art exhibit Let’s check out, let’s do one of your most recent reviews, which is WHATABURGER review and then “ All about Their burgers and fries.

” A little bit there [ Alex ] Yeah, [, Nealey ]. So what’s cool About this is this font might not be your font In the upper left. You can actually go ahead and change that and it’s linked up with Google fonts. So anything on google Fonts, which is usually what most websites use what your brand uses you can add here. So, let’s scroll through And find your brand, So I know you liked Poppins So we’re going to go ahead and use Poppins right here, So Poppins’ bold.

So we’ve got that Whataburger review and maybe we don’t want this Whatever this background is it’s kind of blurry, Let’s go ahead and add in a burger, So we’re just going to pick a burger’cause. I don’t want to go to your website, I’m a little lazy, I’m going to go ahead. And search photos and just type burgers, I wan na keep it free and then search. So all these burgers are absolutely free. I can go ahead.

Add it On here, just like that And wallah We’ve got a Whataburger review all about their burgers All right. So that’s Just the basics of Canva, using the templates adding The background image adding some text change the font. Were there any other elements. You really wan na add to this image. I’r not really sure What kind Of options am I looking at All right, so, let’s just check it out. So, on the left hand, side, we’ve got different options and we’re going to go to elements.

Elements are just different. Images ingredients and all these other things inside of Canva that you can use So I wan na talk about grids for a second Grids are basically –. Let me just throw that on there. They looks like a little cloud and some grass and stuff right, But this is really for, if You wan na add an image here without having to style it yourself, It’s really great for templates. So if I had that post there And then I wanted to add another picture of a burger right here.

It throws it in just like that. So then, if I have another image, I could just put it right on top and then the template Changes with that image Super helpful when you’re Making your blog post, you don’t have to always going to edit it and style it move it around. Those little things help out tremendously. So, let’s move on We’ve got different shapes could add different Shapes on your website style, however, you want move it around.

Just like ( beat box music ), But you go ahead and change the Colors right at the top left, You said your colors are Greens, so I make that green green again. Maybe we want this kind of. I don’t know just randomly up here. Why not we’re just going with it And then, if you don’t want It there like, I, don’t You can just hit, delete and it’s gone So there’s all sorts of different icons and different elements you can have.

If I search burger, for example, I can probably find a Lot of different burgers. Remember you wan na click on that free icon. We’re try to do this for free [, Alex ], Absolutely [, Nealey ]! I really like This little guy right here That is only works. You Can’t see the content Cool, maybe that works But yeah. There’s lots of Different things, you can do You just search in the Top left under elements, if you wan na, add your Text you can do so there You wan na, add a different background.

You can go through all your uploads, I’m not going to go through uploads and you’ll, see all my randomness And then you can categorize your stuff by folders and things like that. So then, when you’re done, you would just choose download. So let’s download this bad guy and then go over to your website. Go to your Whataburger review, Let’s edit, that post! Let’s change this image upload ours! So once it’s uploaded, remember that all text Is super important WHATABURGER REVIEW Juicy burger posts for the caption and then select and update.

So now we can go back to our website. [ Alex ] Looks so much better. [ Nealey ] We have that Whataburger review is they can see that super quick and easy? Not everyone likes to read these. They, like flip through the images they’ll see that image and they’ll also see The Whataburger review So now, what’s super cool When it comes to Canva, if you end up upgrading To their premium license is the ability to resize your content, you’ve already created.

So if you say you wanted The same type of template on social media’cause Branding is super important. It’s super important to be consistent. You can easily resize this To say an Instagram post Click resize at the top search Instagram Instagram post copy & resize, and then it threw it together. And an Instagram post, You might need to update some of the different elements if needed, but it makes it super simple to really have your brand everywhere.

[ Alex ] Right. So that was awesome. What else can I do in Canva for my blog [ Nealey ]? Yes, so what a lot Of people will do in Canva, especially on a blog, is Create their own custom ads So those little things that will end up on the widget sidebar. So let’s go back to canva’s home and then we’re just going to Search Ads see what pops up, So we have a Facebook Ad That’s a little too wide a leaderboard Ad large Rectangle and a medium rectangle, You should probably just Do a medium rectangle, keep it simple, And then we have all of This different content, We kind of wan na, keep it consistent to the look and feel That we had with this So let’s actually just Do this from scratch? So when you go to elements I’m going to throw in this grid, keep it easy on us right.

[ Alex ] Yeah [ Nealey ], And then you had Your recipe book right, What was the recipe book about? [ Alex ] Taco, Tuesday recipes [, Nealey ], All right. So this whole Ad is going to be about your Taco Tuesday recipe book. So I wan na search for a taco image, Which one looks good to you: [ Alex ], All of them, (, laughs, ), [, Nealey, ] You’re, not wrong; [ Alex ]. Let’s do the One with the limes yeah [ Nealey, ], Perfect All right now I want to Make this a little darker just so that the white Will contrast on it, You do so with the adjust at the top.

Now I wan na add some text in Taco, Tuesday Recipes and that’s obviously way too big, not the font. We want And not in the colors, So we wanted Poppins’cause, it’s poppin’, (, laughs, ), I’m real corny, guys All right. We also wan na change the color. I didn’t change. All of it All right go back to Poppins Poppins Poppins Poppins. There we go All right and then we Wan na change the color make that white we wan na change the size.

That’s way too big That looks good, And now with this I don’t really want That extra space there, it’s kind of too much You can go over to spacing And then go to line height and then shrink or expand this as needed All right, so we got Taco Tuesday recipes, Let’s check on the other posts, so we make this consistent. All right! We’ve got these Little white lines here so, let’s make sure we have that It’s going to be over in elements and then shapes, I hope, Nope, I hope nope.

Oh, then, you go over two elements go down to lines That makes more sense And then also that white turn it around Got to shrink a little bit And then the regular Commands like CTRL, +, C CTRL, + V, things like that work here You hit CTRL + D. If you’re on a windows, computer or Command + D, it’ll duplicate it nice and easy for you And what’s cool about Canva is it kind of will make A little bit of a grid, so you can see it, it shows that it’s even With the other one, So you can throw that in there And now we have our Taco Tuesday Recipes.

Now, if there’s anything else, you wan na add you can always just kind of search, see what other things pop up. Maybe you wan na add Some random little tacos in the top left or on top Cool, and now once we have this we’re going to want to download that then go over to your website. Now we’re going to throw it Under the widget area, So we wan na go over to Your WordPress dashboard appearance and then widgets and then we wan na actually Add an image here So there’s an image on The left hand column just drag that right over I’m, going to put that above –.

Actually, let’s put it Below the recent posts, We don’t really wan na title and we just wan na upload that Taco Tuesday Recipe image Now what’s important, With some of these images that you throw on your Website in the bottom right, it’ll usually try to make It just the medium size Now our medium size is the full size, but for those you’re reading, if you have an image, you’re uploading make sure you put it on full size.

Otherwise, it’s going to Make it a lot smaller than it actually is, Let’s go add to widget save. If you wanted to link to your landing page that we created earlier, you can go ahead, do so there And then let’s check it out, It’s going to go to your website and then let’s check Your WHATABURGER REVIEW and then bam. We got your Taco Tuesday Recipes [ Alex ]. It looks good [ Nealey ]. So if someone click that it’ll go to your landing page, see all about your recipe book and then you’ve got it So Canva will let you really create almost anything you’re wanting to What I would recommend.

Is just going through all of the designs They have it right here. It’s like Canva print posters, logos, desktop Wallpaper blog banners Instagram Stories literally everything, But what I would highly Highly highly recommend is always keep your brand consistent. Now, there’s lots of templates to use and it sounds really cool. Don’t just go and start making all sorts of different stuff. It’s going to confuse your audience.

If you start doing that Perfect, do I think I’ve got it all I’m going to go home play with Canva, see what I can create. Let us know in the comments below if you’ve ever used, Canva before Yeah, and I really Hope this inspired you to really elevate your brand using Canva or whatever else you wan na, create it with You got some value out of this article. Make sure you smash that Like button, let us know, While you’re there Subscribe to our blogs, so you get this content first.

This is The Journey. We’ll see you next time.


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Categories
Online Marketing

Pimp your Dubsado Portal

Well, I wanted to share this article with you, because recently I shared some pictures around how I revamped and redesigned my tips Auto portal in order to make it easier for my clients to understand how to access the information I was sharing with them, as well as Make sure that it was consistent with the rest of my branding and I’m telling you I got an overwhelming response of people who were really interested in how I did this.

What’s really appreciative of the style and things like that that I implemented with my depth, Auto rebrand, I figured I would create a article that would help you understand my process and some of the tips and tricks that I learned in order to ensure that everything was Consistent and well branded this article will help you understand how to not only design your dips, auto portal banners also associated emails, that you can use to share with your clients on how to use the depth auto portal and sections and graphics that can be used throughout Additional forms that you may have throughout your depth saddle site.

So let’s get started and hope you learn a lot. So the first thing we’re going to talk about is the file that way I use to generate my graphics. So what I use in order to generate my graphics was Photoshop. Now a lot of you may not have access to Photoshop or you have access to Photoshop and are still may be intimidated by using Photoshop, because it is a industry standard for graphic design and photo manipulation.

So if you don’t have Photoshop or if you don’t want to use Photoshop, then certainly you can use something like canva. You can use adobe spark. You can do use any of the online and mostly free resources to generate your graphics. But it’s important to understand kind of the sizing that I use, and I know a lot of people were had a lot of questions around what size were the different items and most of the sizing I got from reading.

Some of the support articles end up Sado. As well as some of the articles and Facebook live sessions that depsite will put out, so the portal banner should be 1800 by 200, so I have that here. So this is the portal banner. The mobile banner should be 760 by 200. The hero image for any of your form should be 2,000 by nine-thirty, and then the section dividers can be 2,000 by 110. Now go into that a little bit later about the section dividers and how I use those now.

The first thing, I will say is what I’m showing you the example that I’m showing you is one of our dub Sado members reached out to me and asked me about recreating a rebranding heard of Sado, and so her name is Lauren and she’s, with captivating calligraphy. Beautiful work, beautiful branding, and so in order for me to do this so quickly and efficiently, she had to provide me a few things, one of them being her brand guideline.

Thank goodness, she had a really strong, clear, cohesive brand guideline for her, which included her logos. Her colors her typography, and with that information and a few pictures and textures that she shared with me, I was able to come up with the following designs, so once I changed, the overlay get the sides overlays off of this. This is what I came up with for captivating calligraphy. Now I’m going to be referring to some of my notes as you can see.

So if you see me looking away not because I’m not paying attention to you, it’s because I’m you know wanting to make sure that I don’t miss anything. So basically what we did was created a client portal banner. This banner is going to go right at the top of the portal so that people know where they are so. It says welcome to your client portal and has her branding and some of the graphics that she shared with me as well as some of the graphics that I obtained from her social media or Instagram blogs.

Now they provide. They tell you to create a portal banner as well as a mobile banner. Now, one of the things that I will say about the portal banner versus the mobile banner is don’t try to squish every single thing in the portal banner for the desktop into your mobile banner. It should be a good kind of modification of it, but still consistent with your branding. So, as you can see you know, the picture of her is not on there, but you you try to make sure that you’re putting the most important most representative images in your mobile banner from a party standpoint versus trying to really fit everything from the desktop banner Into the mobile one, because you have clearly a lot less space, so then what you will do is also create a header or a hero image for your portal guideline, and so, when you’re sharing with your clients, hey you have this client portal.

You can access it anywhere, here’s the way to access it. Then you have this beautiful image up top so that it welcomes and invites your clients in and they understand they hate, you’re, very professional, very top-notch, and things are consistent with your branding. I also developed section dividers so that, as the different sections of your Deb Sato, information in your guideline are talked about.

There’s clear separation of them using these images and again consistent with her brand colors, her logos, her fonts and things like that. I was able to develop the dividers so that we can really separate the information out much more clearly. Also, you may wonder why the content and the imagery is only filling half of this available space and the rest of it. When you see these checker marks, that means it’s transparent, because when you import images into DEP Sado, it will default to filling the available space, a hundred percent.

So if I were to make this particular divider shorter, just to fit the content, when I imported it into DEP Sado, it would stretch it. It wouldn’t necessarily stretch it, but it would make it bigger, wouldn’t distorted, but it would stretch it to fill the 100 % width of the space and I would have to manually, go in and adjust the percentage that it took up and it may Center it and Things like that, which may not be things that are really intended, so I made sure that the size of the portal section dividers was 2,000, so it’s consistent with the size of the hero image.

Now you’ll see a lot better. What I’m talking about in this piece of it when we actually start filling out her client portal guide and we’ll be getting into that very soon? But basically, what you have are what I use is artboards. I use artboards very extensively because you can create different artboards of different sizes and one document and not have to worry about. You know creating completely different documents because you’re using different sizes, and so once I’ve created all of my images at the correct size.

All I have to do is go to file export artboards to files and then browse to the right folder that I want to put everything in you can export selected artboard, but if you want to just export everything you can uncheck this export. The artboard content only make sure it’s PNG if you were going to use something that went all the way across and was completely filled and there was no transparent pixels that you wanted to keep in the document.

Then you could use jpg and that would reduce the size of the file significantly because JPEGs are compressed files. But if you wanted to make sure that you have the transparency you’re going to have to do PNG so once all of these selections are made. Also, the prefix, you can add a prefix, you can just create something that says dubs and what will happen is when these files are exported. Your file name will be dubs, underscore portal banner dubs underscore mobile banner and that’s how it will be exported into whatever file folder that you wanted to use as your destination.

So that’s basically it you would hit and-run and then you would have all the files. You need to start updating your website or portal and associated forms. So now, let’s mosey on over to Deb silo where we can make the adjustments to the portal associated with the design we’ve just made. Now, when you first log into the dub sava, your dashboard may look a little different than this, but that depends on how you customize your account where we’re going to go.

First, is the gear icon for settings? If we’re going to go to Puerto and as you can see when I first logged in all of these, things were set up like this, and what I’ve done is made sure that I click hide. The welcome message, as well as hi logo and your portals, because the design that I created already has the logo and already has a welcome message embedded in it. So then, are you going to do I’m going to exit out of these from now and show you exactly what you need to do so for the portal banner here you have the general banner for desktop upload and we’re going to get the portal banner image.

You see that is 1800 by 200, which is recommended hit, choose then you’re going to get the mobile device banner. You choose that one okay. So then we have both the portal banner for desktop and for mobile here and we’ve hidden the welcome message and the logo. I’r going to go ahead and grab this link for the portal and hit save now what I also did to make sure that I can take a look at the portal banner in context before I send this to my clients, is I set up a test account Inside my projects and make sure that I could just log in with my email address, and so with this link, you can come over here and paste that link here and it’ll show your portal login before I actually put in my email address.

I’r going to go ahead and take a screenshot of this image and I’ll show you why, in a few minutes, okay, so that screenshot is available all right now, I’m going to put in my email address, I didn’t put a password associated with this test account. So I’m just going to hit login, and now you see portable banner is sits very nicely up here. Does it have an overlay of any welcome messages or additional logos, and you can see very clearly where everything is now, while I’m here, I’m also going to take a few more screenshots, because these screenshots are going to be useful when you’re developing your client portal guide.

So I’m going to take a screenshot of this homepage and of the documents page you emails page and the profile page. Okay. So again these are going to be useful a little bit later. So let’s go back to Deb Saito and now we have this information in the portal and people will once they come to their portal, will see that that new, updated graphics now we’re going to actually look into updating the client portal guide.

So you see, if there’s no client portal guy set up yet, but if you want to set one up and don’t want to have to do it from scratch, you can go to the template library and see that they have a client portal guide there as well. Now you see a laundry list of templates very helpful. I’ve looked through, several of them might be using more of these, and all you have to do is kind of filter it by quest questionnaire to make the list a little bit smaller and go all the way down to the bottom and you’ll see the client portal Guide here go ahead and preview it so that you can see kind of what you’re working with you see.

This big image is probably going to be appropriate for the larger image that we created in Photoshop, and here is where I wanted to bring your attention to the screenshots that we made. So currently. If you use the client portal guide as a template, as is it will have their branding in it, it’ll have kind of the way that their portal looks. If you want it to use your portals design, then you, those screenshots that we just took, will come in handy.

You can use some of their images and things like that. But generally I’m using my own images, you see here they have kind of like a article as well, and this is really just a gif animated gif that they incorporate it. You don’t have to do this. I did not use this animated gif for mine at all, but if you are going to, if you meet some guidance or to provide some guidance to your clients on how to upload things into the file uploader, then that’s exactly what you can use, but yeah everything Else here is pretty straightforward: alright, so then what you’re going to do is hit copy to account and that’s it.

You’ve got the client portal guide and then you got ta start adjusting this client portal guy to fit your needs. The text that is in bold is usually notes for you, the designer or the entrepreneur, to give guidance on how these sections can be used and very helpful. But what you definitely want to do is delete them before you actually send this to other people. So I am, I’ve read through this, make sure you read through it and get the information you need, but I just generally delete any of these because I’m not going to be providing that information to my clients.

I’ve got the home page, and so you see where it says, portal login here we’re going to delete that and we’re going to delete a lot of the headings. The first thing you’re going to want to do is actually take this image and you’re going to click on it and you’re going to actually upload all of these images from what we created into your image gallery. So we’re going to need this one. You know to need all of these where the section headers, okay and I believe, that’s it.

We took a picture of the portal login, the branded portal login. So I’m going to move that on over okay and I think that should be it from what we exported from what we export it from Photoshop, okay. So the first thing you’re going to make is this welcome guide? First, you got hit upload. All all of those are uploaded. You can go ahead and replace that hero image, the bearer image with the one that we create clothes, looks very nice.

Okay, I’m not going to be adjusting any of her copywriting. She will be doing that a little bit later, but what I will do is start adjusting the section headers and some of the screen shots. So this is the start of a new section and I am going to actually add an image block here. Click this and because this next section is just talking about the portal login. I want the portal login section here, so you kind of have to click through them, because it’s hard to see now before I put this in there actually I’ll show you what it looks like you see.

It fits very nicely in this space for the portal login. This is halfway across exactly what we wanted now, if I would have used what I mentioned before is making the size of the section headers without that extra transparent space. If I would have done that, I’m going to show you what it would look like. So when I created the portal login – and I just made it the size of the actual image – you see how large it is, it fits a hundred percent by default of the available space.

And if you don’t want that section header to be that big, you would have to adjust the width here to maybe take it down to 50 percent and then align it to the right in order for it to show up the way that you want it. Okay, but to avoid those extra clicks in those extra steps, I just created the portal login and any of the section headers with the empty, transparent space as part of the image, so that it’s actually sized the exact way that I want it to be sized and Then it fits perfectly where it needs to go.

I’r going to go ahead and change this to the branded one right. When I look at it, I still feel like it’s a little large for the space, so I’m going to go back into the image and maybe make it 80 % of the lid. I, like it being centered, that’s fine, and by default it is centered, and so now it looks like this. So again, the screenshots of the areas where you may screen shots in the portal would be added in these remaining spaces.

So we’ll just go to where my screenshots, our homepage, we’re going to do is click here. We’re going to drop all of these images in upload them all and we’re going to select this one to be the next one close. So this reflects what the client portal would look like once they logged in all right. This still seems a little bit big, I’m going to take this down to 60 % all right. I like that better all right there.

So again, you would continue on replacing images with images from your portal making sure that if you want to detail something, that’s in the Documents folder that there’s content in there too to detail. If you wanted to keep this again deleting any of the bolded text that are notes for you personally and adjusting everything like that, so that’s it! I’r not going to go through and do everything else, but you get the point which is replacing the images with your images is going to make your client portal guide.

Look very professional and brand it to you now. Once you have everything uploaded all the pictures and the screenshots that you need uploaded, we’re going to assume that I’ve done that. What I found is that I liked that when someone came to the client portal and was on the home page, but when they came to the home page, I like for the client portal guy to be one of the first things they saw now. Here’s a couple of things that I’ve noticed about deaf side.

1. If you do not have a field on a form, then once you act that form to a client’s job, then it will automatically be completed. It will automatically be a completed form because there’s nothing for them to fill out, nothing for them to do so. It would not appear on the Home tab, it would only appear in the documents, tab and it would be complete. I felt like that was a little bit confusing, because people are looking at these documents as if they need to do something or they don’t need to do something and if there’s a form somewhere in their portal that says incomplete, then they’re more likely to actually open It up read it and do something with it and if it says complete, then they’re probably not going to do anything.

So I make sure that I added a field here at the bottom, and I said I have read and understood the information provided yes or no. You can even make this a required field if you want to um, but you know, or you can leave it unrequired, but basically this allows that question to be asked and if that field is available, then there’s going to be a submit button and that’s my submit Button on my personal, dub, Sato account says I’ve read this.

You know something you know more of a call to action. Yes, I’ve read this or if you even want to do something as as far as if you select no, then I have additional questions all right, and so then they can say. Okay, I didn’t quite understand this. I didn’t quite understand that or my login is not working, etcetera whatever, but they will see that they can provide additional feedback on the client portal form if you want them to put that as a response in that field, I don’t have this online.

I just have the yes or no, and that allows the button for submission to show up, because otherwise it won’t and then it’ll be an incomplete form. That’s shown directly on the home page that they will be prompted to do something with, and they all have to go into the documents page in order to see it. Okay, so that takes care of developing your client portal form your client portal guide and your portal.

Graphics, all right, so that’s it! Now that you have your client portal guy created, then you can actually set up a page on your website for your clients to log into what you’ll need in order to start. This is the embed code from your client portal settings. So let me save this document, we’re actually saving clothes all right and then we’re going to go back to the settings we’re going to go to the portal and what you’re going to use is your embed code.

Now this embed code is very important. Most web hosting providers, whether you’re using Squarespace, Wix WordPress, I personally use WordPress, will allow some sort of space for you to add specialized code into your site so that this will show up. So, for example, if you go to captivating calligraphies page, this is her home page and you see in her menu there’s a client portal. When you click on that.

You see at her client portal log, okay and we’ve already got the image of the actual log in with her branding on it. So, armed with those two things, what you’re going to go do is go back to the up side, oh and you’re, going to go back to templates, we’re going to go to canned emails right and then what you’re going to do a new canned response. In the end, bro say: okay and then the subject is, if I use the same or you can call this client portal well phone a little bit shorter, and so here you’re going to say hello, client, name.

Cuz we’ve got smart fields, we don’t have to type everyone’s name out, hello. You may say hello. First name, you can put whatever content you want in here. I’r just going to type some sample text. But again you would create the email that you would want. Your clients to see you you and what you’re going to do is add a linked all right and you, as you know, when you have links form Ling’s, then there will be a color-coded button that they can use, and then you can also say you can also Log in to your portal, using the say from my website as indicated below all right, then you can take the image drop.

This image. Okay, you’re, definitely going to make it bigger right so that people can see it. You have questions. So, of course you would. You know copyright this in a way, that’s more engaging to your clientele more than I did and I’ll do some more work on hers as well. So don’t think that she’s going to be left with this text, but basically, what you’re going to do is say that so now you have a wonderful email with an image on how to log into your client portal and what people will find once they log in You also want to do this if you are setting up passwords and their password protected for the for the portal, you want to make sure that you add the password here.

So the link to the portal is one thing, but you also want to add. The link to the past are the information for the password to access so the portal password. So that’s it. That’s the template for your canned email. Well, I hope you enjoy spending this time with me going through how to update your client portal. I know it seemed like a long process, but hopefully it’s pretty clear of many of the tips and tricks that I use to make sure that my client portal and associated documents looked great.

So if you really enjoyed the article but felt like I don’t want to do this, I want you to do it. Then I am available to help you redesign your client portal right now. I am offering an introductory rate for people who want to hire me to redesign their client portal redesign their canned emails and provide them templates for additional forms, as well as create the client portal guide for you, I’m available for that for two hundred and seventy-five dollars.

I have a link here to my website and the product page for that service and if you are interested and purchasing that, then I’m available. I hope to hear from you soon and I thank you for spending this time.


 

Categories
Online Marketing

THE TRUTH… How Much Should I Charge as an Influencer & Make More Money

You guys need to deserve a lot more and to date, we’re going to go over how to price yourself as an influencer, because you eunuch left your points bitch, but I have my money right. If you wan na learn how to price yourself as an influencer in 2018, all I got ta do is keep on reading. But what’s up you guys, my name is Shane and welcome back to my blog Dave, we’re going over the highly highly requested topic of how to charge money as an influencer.

Actually, this is a sequel to a article back three days ago about how to work with a brand and how to work with an influencer. There today is pricing specific, and I am so excited to dive right in make sure you don’t miss a single minute of this article at the very end, I’ll be giving away a DM script, what to say to brands and even your own guide. It’s going to get little bit of background, my name is Jade and I am an entrepreneur and I’m here to help you grow on social media and it’s important to actually make money and monetize.

So you guys get the coins you deserve biggest problem ever is the fact that influencers don’t know how to price themselves they’re literally giving away their surface their work, and you guys deserve a lot more than what you do. I just literally care about you guys so much so. This is why I’m bringing justice to this topic, if you’re an influencer and struggling too precious up, and you want to know more make sure you give this article a like and subscribe to my blog.

I’d really appreciate it and hey: it really mean a lot back to the article we’re going to drive right into the formula I made for you guys at a brick ever you variable down. This is not some BS, this social Bluebook or any website. That’s going to tell you how much you’re worth so ops, I call it. The social Bluebook you’ve been raving it to me in the comment section. Someone was requesting me to take a look.

It’s basically a way for an influencer to find their price, see how much it’s actually accurate. So I have actually never done this, so I kind of got an account. It’s my values uh two hundred fifty six dollars per upload – oh god, okay, they um hold up. I’m not sure where they’re getting this math, I mean I dropped out of school and I’m pretty sure, there’s a difference between each brand. I think this is a great start, but um um I charge a little bit more.

I’m going to give you guys a lot of context, so when I look at a website like social Bluebook and you guys aren’t using it, I think it’s your 8 start, but some of you actually have true or social book. The social Bluebook doesn’t tell you is how to actually map it out per brand and what they can afford. Maybe in sally gummy bears can’t afford to under fifty six dollars per post, but nike can there’s difference between each company because there’s a different value for each company.

We’re going to skirt this away jump right into what I mean. If you have a scale, it’s going to be a company owned by Sally Johnson. Now this is going to be a corporation like Nike they’re, not going to hire some snappy rapping influencer to be their NASA turn. What I’m talking about is when you get to a larger corporation, the value of an influencer is much more heavy, you’re, more selective and it’s a huge risk for them.

If they don’t take this into account, I will link below a article of how to price yourself by future. What it’s basically saying is because it’s a higher risk, you can charge more because a brand doesn’t want to mess up when your branding on products on pages. Maybe it’s a collaboration for a product, especially when they put your name on a product. It costs a lot of money to make. Therefore, they’re willing to spend more on you, because if there’s more value to you, you guys going to see it depends per brand and a lot of people just don’t know the value they don’t know their value.

They don’t have brands value, and this is why I created a freaking equation for and now I’m going to show you guys the magic formula, it’s not much magic. It’s very simple! You want to find your KPI. Your KPI is typically your true fans. The number of people that actually listen so when I think about true fans, I’m going to write TF, my handwriting is very bad, I’m really apologizing, but what I think about true fans.

I think these are the people that take action. You guys are curious. What’s a true fan, there are people on your Instagram lives, they’re people that literally comment back when you ask them they’re people that buy your product when you say swipe up it’s the people that move when you say not just alike, not just comment, they take action. They listen to you and they actually value your words and thoughts.

This is a hard number to interpret as long as you know the range it’s it’s a good amount. A lot of people do think that their likes and followers are true fans. That’s not the case. True fans are people that would literally cut their arm off to meet you the way you measure, that is, the average amount of people that really circulate and listen to you money and listen to what you say in for product.

Take it and I’m going to teach you guys how to really find her true fans, but I kind of want to lay out the formula first, you know. So what you do is take the KPI. You multiply it by the average customer value. Go on the company’s website, you want to work with whether it’s like Nike Lululemon, how much they charge for product is that $ 10 per bottle? Is that $ 5.00 for shirt, it’s more valuable to them? They’re a bigger company? The value part is this: AC T stands for sales they make over orders.

So how many orders are they going to make in the value of the lifetime art? Is it going to be a subscription model so every month they buy it? Therefore, you can multiply by 12 for a year subscription, there’s more value. If your customer has a longevity now, you don’t actually have to do this much math. I would just start with the average cost, but if you really want to go in depth, add the value piece and you can charge a lot more.

Social Bluebook is not going to do this for you now you want to take whatever that number is and divide it over ten, because what you’re doing is the number of true fans times the number of sales you generate equals, how much total sales you’re going to Bring but keep in mind, there’s going to be fees, they have to get the product. So the only way a really healthy range for a brand to say yes for it to make sense economically, is over ten, because most marketing budgets are 10 % of the revenue.

So that means, if you have 10 to fans and the product costs 100 bucks for maybe a longevity of a year 10 times that you know you know, that’s $ 1,000. You can chop chop to divide it over 10. You can now charge around $ 100. You want to make a range say: 50. 150, when you put yourself in a range instead of saying you’re starting fee, you get people to be curious and work with the brand and kind of collaborate on what they can afford.

You actually going to help the brand. The brand needs you, so why don’t you help different? A lot of people think I need the brand. No, it’s the opposite as an influencer. The brand needs you to be an affiliate to be an advocate of the product. That was a lot of work. I hope this was helpful. It’s very short now I want to show you guys. I use the strategy in conjunction with my DM script, host the stay of script, awhile back on my youtube blog, but you guys have been using it and getting results check out.

You guys this works, it’s just a number game. If you have someone or a brand that says you’re too expensive and you do the math for them and you use the script, you got a move on. They this works and the reason why you can get the deagle is because it’s a numbers game. You don’t want to just narrow down to one company. You want to work with. That’s not how it works. That’s how I’m going to pay the bills you want to actually work with a lot of people.

Have your PR list I’ll, get a lot of people and get a lot of options. You’d never want to depend on one person to grow your brand. If you have this influence or guide, I actually made a PDF version of it. All you got to do is click the link below there’s going to be a facebook messenger exclusive chat where I will send it to you, and my team will respond. If you have questions now, the way this is going to work is you’re, going to select your free training, it’s absolutely free, and then you can go select the one you want, which is going to be more sale and make sure you just check out the description Box, if you’d like one-on-one coaching, I do help influence there’s one on one.

Just let me know what you need, I’m so thankful you’re here, I’m finally bringing light to this subject, because no one’s frickin doing it right. It’s telling everyone to use this website to guess, to estimate no honey. You were with so much it’ll, be so much more valuable to a company, not because you’re making money off of them. It’s because you care about your true fans. Now, if you want to learn how to make true fans, I will link a article how to get followers and bring with you real community in that will be in this description.

That will be in the description box. But for now that was my article for today. Shout out to the comet way this post to be featured next up is, if you want to be the next one up winner, all I going to do it’s kind of below. Let me know your thoughts um. I love you guys so much literally I’m working on so many things and you guys freaking rock. I love you guys so so much catch you guys in the next one goodbye


Meet the guys behind one of the top-rated pumpkin seed snacks on Amazon.com!

 

Categories
Online Marketing

How to Embed Emotional Design into a Transactional Website from Sandra Gonzalez

I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.

Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.

The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.

Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.

So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.

So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.

To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.

I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.

Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.

So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.

I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.

And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.

I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.

And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.

So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.

If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.

The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.

They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.

No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.

So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.

So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.

Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.

It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.

So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.

It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.

So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.

Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.

What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.

So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.

So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.

It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.

How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.

So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.

They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.

So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.

What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.

You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.

He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.

So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.

It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.

So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.

Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.

Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.

Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.

These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.

Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.

I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.

So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.

Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.

So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.

Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.

So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.

Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.

Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.

Thank you. So much for listening to my emotional design. Talk you


 

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Online Marketing

SEO: where search engine results come from

So here’s a search result and a series of search results. Anyways, and you can see the top three right here. The first thing to notice is this big link that everyone clicks on the content inside here is the title tag of your HTML file. So if I have an empty HTML file right here, whatever you type in between the title tags here shows up right here.

So that’s a very important section for keywords: it’s the section that most people read not too many people actually read the description underneath. But the title here is extremely important because that’s what people see as well as Google uses the keywords from the title when displaying search results. Another thing that’s important to our website is this description. Underneath here this description can come from one of two places: either the Meta Description tag in our HTML, so we could have a tag like this at a name equals description and content equals whatever and put a small description in here.

So this will either come from that tag or it will come from the first paragraph on your page, so it will come from here now, there’s no way for us to tell Google which to choose either the first paragraph or the Meta Description. Google just figures out whichever one is more appropriate, whichever one is more targeted to humans and that’s what we’ll be choose chosen. So the description here and the title here, we have control over another place.

That Google looks for keywords, as you can see. Right here is the URL you’ll notice that the keyword, dinosaur or dime soars down here has been highlighted in the URL, showing you that the URL that you choose for your website actually impacts your search results. There’s a few other things right here. These links underneath the search results. We don’t really have any control over those Google figures out.

What links are important and shows them at the bottom, underneath the search results right here for this movie or this is the TV series. Actually, you can see there’s a rating, so it’s giving us a star rating and a numerical version and how many votes this information here is taken from the enhanced metadata supplied by the website and then we’ll look at that in future articles. So what we’re seeing here in the search results page is a few things.

The blue is the title. The green is the URL that we’ve chosen and you can see it’s matching keywords in that, and then this here is either the first paragraph on the site or the meta description. So that’s where Google gets the content to display in its search results page and the same thing applies to other search engines like DuckDuckGo and Bing. So the same sort of techniques are applied for those also


 

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Online Marketing

The Different Roles of Production

The scriptwriter is while in charge of writing the scripts. This includes things like writing down the town’s lines, the directions and the camera angles. You want to use the director is a person in charge for directing their crew. Their job is to visualize how the article plays out and then guide the actors and crews to fulfill that vision.

The producer is usually the person who oversees the production of the article. The producer is usually on a higher level than the director lighting. Their job is to set up the lights correctly and make sure the talent is well lit, as well as the background. The articlegraphers are in charge of setting up the camera in the right angle. Focusing the shot and making sure it looks good talent is what you called a person who is starring in the article like me, right now we’re in charge of presenting our lines to you, the viewers, the person in charge of audio, is responsible for monitoring the sound Levels of the talent by making sure there’s a go too low or too high.

Let’s go copies in right now. The editor is a person who’s in charge of compiling all the footage and putting it together into one article. So those are just some of the roles in filmmaking, as well as what they do, but remember each role isn’t limited to just one person you can assign the same role at the same time to multiple people or just one person. If you prefer, we hope you enjoyed this article and we’ll see you next time.


Videos are truly an awesome way to get the point across. Any type of content from your business is important!