Okay, kids. I’ve got something to admit: * GASP, *, I’m kind of a giant nerd. My favorite piece of email marketing advice comes from Spider-Man * With Great Power Comes Great Responsibility. * Number 1. Write emails that you would want to read Friendly neighborhood emails are always more Engaging Number 2 Remember, over 50 % of marketing emails are opened on the phone, So use big type short paragraphs and buttons Number 3 Pay attention to subject lines and preview text, so even if it gets cut off it still, Makes sense When it comes to email marketing, don’t be A web-slinger Email may be the most powerful tactic in your Marketing toolbelt so use it with great responsibility: * Woo-hoo, *, Remember.
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