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Online Marketing

3 Quick Tips For Your Insurance Website

I’ve been working with clients all day today on their websites and their marketing and I’ve been noticing some consistent themes that I’ve been helping. My clients through, and I want to just share those with you. So I want to shoot a quick article. It’s really simple! I’r going to give you three quick tips for your insurance website. Okay, so the first tip I want to focus in on is speed.

Alright, so that first important part is speed. Now we’re going to throw up a link on the screen, and it’s also in the description of this article, where you can go. Do Google speed tests all right on your website? All you do is go to that link you put in your URL and it’ll. Give you sort of a rating of one to a hundred on your mobile version and your desktop version. Okay, your website speed is incredibly important.

Okay, there’s a couple reasons: why one it’s going to drastically increase your costs on your marketing efforts if you’re driving website traffic tooth to the page, your Google, if you’re doing, search engine optimization, it’s going to hurt your SEO if you’re doing paid ads, it’s going to Hurt your cost per conversion because people are going to balance instead of actually convert. It’s a very costly mistake, and typically it’s not that hard to fix some people just don’t know that they have a slow website.

So if you go to this link, you type in your URL it’ll give you a rating out of 100 10. If you are looking at that number and it’s red or yellow it’s time for you to make some changes on on that site, speed and do what you can to increase that site, speed right. One of the things that I also want to go through and from a second-place is to make sure that your website is secure. Okay, now this is there’s a lot of you know things that secure could mean, but there’s one specific version that I want to kind of make sure that you’re aware of right.

So if you go to Google Chrome and you type in your URL and you go to your website on the top left, it’ll say not secure if it’s not secure, so if you put in your Google URL, it says not secure. That is a problem. That’s your SSL certification. You need to get that fixed, because Google is starting to highly highly reward secure websites over non secure websites. Also, it hurts all of your paid advertising, etc.

So if you know some people, don’t really know what that is or what that means. But if you see that little not secure before your URL in the search bar of Google, Chrome, you’re you’re in deep trouble, you need to do what you can to fix that. If you need help, we would love to help you out with that. It’s not rocket science to fix, but you could reach out to us and we can kind of talk through it all right.

So that’s the main thing I want to talk about unsecure. The third thing I want to go through is mobile friendly. This is where I’m going to spend a little bit of time on this article, all right, mobile friendly now everybody knows their website needs to be mobile friendly, but is your website mobile, friendly, okay? So we’re going to put a link in the description? That’s Google’s mobile-friendly test and what you need to do is go to that URL put in your website and it’ll give you different versions of different windows to determine.

If your website is mobile-friendly it’ll, give you a rating, etc. Mobile-Friendly is super important. Okay. The reason it’s important is, I just want to walk you through one of my clients, visuals on their Google Analytics to show you what I’m talking about. Okay. So in this, in this image that you’re looking at you’re, what you’re looking at is a 30-day view of one of my clients, websites, obviously not going to share who it is, but they happen to be doing Medicare and Medicare submariners etcetera.

So you would typically think that that’s an older demographic, so these numbers may shock you. It is still a highly a majority of their traffic is mobile as opposed to desktop. So if you look at this in the last 30 days, they’ve had 566 people actually go to their website and check out their services and look at their plans, etc. This is a Medicare, client, okay and they still had a majority 52 % of their website.

Traffic was a mobile, friendly, 40 % was desktop and then tablets was was, let’s see, 8 percent now tablets obviously are like iPads and Chromebooks, etc. Okay, now, what I want to do also is walk through these other columns that you’re that you’re looking at okay. So the next column over is new users. So what you want to look at is you want to make sure that those users are new, because that’s what we’re doing with our marketing efforts? You want new people on our website, not just the exact same people going in over and over / right, but what I want to focus in on is the next column over past sessions, where it says bounce rate on the behavior section.

Okay, if you look at their average bounce rate, it’s 56 percent for these last 30 days, I will tell you that the bounce rate range of being safe is anywhere from forty to sixty percent. I would consider forty percent in a + and sixty percent C. Okay. It’s hard to influence the bounce rate it takes time, but really all the bounce rate means is, is how many individuals came to our website landing page and then bounced out without going through further pages.

So if you’ll notice, the mobile traffic and the desktop traffic have different bounce rates, okay, so the mobile bounce rate was 63 percent, while the desktop bounce rate was 48 percent. What that means is, is that always tells us that when people are looking for googling and googling terms and shopping on their phone, they are very interested in quick responses on their phone, because they’re just going to close out the app or whatever the web browser and Go to something else or back out or whatever so your site, speed and being mobile-friendly is incredibly important and here’s numbers that prove it, and this is actually a very large local medicare agency in the southeast of the country.

Right, you’ll also notice that the average session duration on the far right is vastly different between desktop and mobile right. You’ve got one minute on average of this client that I’m sorry this website is the average duration of the session is one minute on mobile versus three minutes on desktop. So this is telling us that this client really needs to work on their site, speed and their mobile version of their website big time, because clients are going to their website on their desktop and they’re.

Not spending or they’re spending way more time with a desktop than they are on their mobile. These are some red flags we can start working on. This is some of the things that we need to start working on together to improve our overall website engagement rate along with lead flow on this particular client. What was you know, frustrated with the amount of lead that they’re getting from their website, and so we just went to some of these places I showed him comment was going on and now we have an action plan to do that right.

So the main thing I want you guys to really follow through with is those things right: speed, security and mobile friendly. Alright, I hope this article was able to help you guys out. If you get stuck in any of these issues that you don’t really know what to do, you know reach out to us. The courage of marketing is built to help you with these things we do consulting. We do web development, everything and also just for a word of encouragement.

Typically in the industry, people are redesigning their website every four to five to six years, anyways. So a lot of times. These issues can be solved just by redesigning a website, because it’s just time to do so. Your website should be a living breathing thing that you want to reinvest in constantly and it is very standard to be redesigned an entire new website every five to six years. So thanks for your time guys, I appreciate your attention and I hope this helps you guys be successful in your passive lead flow through your website.


 

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Online Marketing

MDi TV – 5 consideration before you start your email marketing campaign

So the first thing to consider is if your audience, who are you actually trying to get this email to what kind of messages will be within the email for that particular audience, so you may just want to focus on new customers. You know clients that you’ve acquired in the last 12 months. You may want to introduce email as a way of communicating with these new customers and make them aware of other products that you do so.

Customers will not aware of products ex-wife and said somebody who’s bought, for example, or specified a particular product. And how can you then communicate with them that you also do other products which come within the range or a particular installation prospects? So customers, not customers and people who have called you up or they requested a brochure or they’ve, asked for a sample there in your database.

You know there’s a project, but that project might not happen for another 18. 24 months. How could you use email to better target these prospects to keep a Brandon in front of their minds as well? You may have a specification tool. You may have an online specification tool that requires registrations. If you like me, I will sign up to lots and lots of tools that I think one day they’ll come in handy though there’ll be something useful and I forget that I’ve signed up so keeping tabs on registrations.

So, if somebody’s, if you’ve so many signed up a tool or an area on your website and I’m not logged back in or not come back to your website, it can consume more content or use the tool. How can you use email to remind them that they’ve signed up for this tool is valuable to help them improve their job or make their job a lot easier? Customers not contacted in last six months how to use emailed to help your business development or specification managers.

Keep a tab of all their customers and make sure that the brand is kept to the orphan of their minds. So have a look, then just extract for me or CRM those contacts that haven’t been contacted for six months 12 months and introduce a email marketing strategy. But remember think about the messaging for each of those types of audiences. You can’t just send one newsletter aimed up all of these audiences, it’s about segmentation and delivering the right message in the right way safely.

The objectives give yourself some objectives, depending on what your who your audiences are. You promoting products are in promoting events. If you’re promoting events, what type of audience is it more relevant for is existing customers? Is it prospects? They require a CPD in order to just to push them a little bit further down the specification cycle. If you like, read night lost contacts, this goes back to customers not contacted within six months.

They’ve contacted you, you that forgot, and it’s a way of just introducing hey we’re still here. We’ve still got these products, we’ve got some new products and lots of events coming up. Let’s talk cleansing database and this is a great way of if you, if you do not actively got a department or somebody that cleanses a database email, could be a great way of just deleting or eliminating all contacts.

I shouldn’t say to meet him. I should be saying replacing, so you send out an email. You might get two hundred three hundred thousand two thousand email just that bounced back. This is a great way of using that data. To then give to your telemarketing people and get them to ring. The companies have that has that contact left the company if they’ve been replaced as the branch closed down. It’s a way of just refreshing that database and getting new contacts and eliminating those old ones, feed content.

You know using email, we want. We’ve got a blog, we’ve got case studies because some great articles, it’s a way of delivering that content to your audience and again remember who wants that type of content? Do your customers really want to hear about case studies? If so, then it may be customers, or is it more likely to be beneficial to prospects? Was it more like beneficial to those who have always specified always always bought Product X? Is that email going to be more efficient or more relevant to those and remind them of other products that you do then moving on to devices remember to think about devices and have a look around oolitic? How much mobile traffic has come to your website from emails? That you’ve, already done or from mobile devices they’ll come to your website.

So more and more people are accessing emails on a mobile or a tablet. Ipad iphone, for example. What device will they be using how your email be displayed on my phone and then, if I click on a link on the iphone – and it takes me to your website or a landing page? Is that website or landing page friendly for on a mobile device or tablet device? Can I book an event? Can I download a brochure? Can I register? Can I also view other products on a mobile or device time as well? People often ask well what the best time sending emails on a Monday morning or friday afternoon or wednesday evening.

It’s really about come testing and understanding what type of content works. Well, so if it’s an event, kind of email in one family works better on a Wednesday. If it’s a content-based email, it might work better on a Friday or it might work better on a weekend, and it’s really about testing to find when you get the best opens and click throughs, but also don’t get too hung up on. When went to go.

Sending you know if it’s something that’s regular, do keep it periodicals. So, for example, we send out our module insider articles on a second second week of every month, and our blog roundup goes out to our database at the end of every month. So, every week to and week four of every month, Alima marketing activity goes up and we expect our database kind of expect them. They are about to receive any email from us.

If it’s a promotional one, it could be ad hoc, but think about time for one that I absolutely advocated is testing. Your first email is not going to be the answer. It’s not going to the Silver Bullet test. The design do different colors, different images, bigger images, smaller images, more copy, less copy, the layout. Do you need a sidebar on the white? Do you need bigger links? Do you need bigger buttons, which leads on to call to actions? Should you say book now or should you say register now, should you say download now or request now or what types of different calls to actions produce the better results, testing the subject line and also a sender, is it do more people click through when it’s sent By somebody or do easy, more collective is sent by bram, so an email received by poorly creative may get better results, as opposed to somebody if it’s a personal type, email think about the offer as well.

So what are you actually trying to get somebody to do or book or register? Think about the offer? Is that offer actually really compelling and when they click through is the offers still consistent on landing pages receive quite a few emails of late subscribe to a lot of newsletters or married construction companies? One of the concerns I have is when you click through the inconsistency between a messaging on the email and the messaging on the actual landing page.

The offer has to be consistent. Hopefully that’s given you some insight into five key things that you need to consider before. Developing an email, marketing strategy and one of the key points will need, would be a segmentation. Look at your database. Don’t please don’t send out 10,000 emails, 20,000 emails and expect returns. It’s really about breaking down your audience into smaller buckets and sending more smaller, more relevant.

More quality type emails out to your database if you’ve got any questions, please do tweeters are poorly creative. We’ve got a SEO workshop with myself. If you want to know more about search engine optimization. Looking at how to measure your SEO efforts using google analytics, we’ve got workshop on 19th of april. If you go to bit ly /em di events, 2012 you’ll be able to book or reserve your places through our landing page there thanks for joining us join us next time.


 

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SEO Basics: Why Do Links Matter For SEO – Rapid Immersion #7

Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.

A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.

Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.

Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.

These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.

Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.

The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.

So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.

Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.

You


 

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MDi TV – What are advanced segments in Google Analytics?

Give you a bit of a an inside view into how you can segment your traffic and find useful bits of information to help you develop and improve your marketing campaigns before I kick off on a highlight our ecobuild tweet up on the 21st of March. At the event will be recording MDI TV at the event.

So, if you want to be included in the in the episode, please do tweeters are poorly creative or, if you’re, doing something interesting at the show. You’ve got seminar where your habits of product demonstrations or whatever it may be. Let us know – and we will try and get some article footage and include you in an episode that rounds up. You could build as part of the MDI TV series. The other thing I just want to quickly mention is our SEO workshop on 19th of April.

If you want to know more about how to increase the visibility of your website search engines, how to use Google Analytics to measure your efforts and looking at how to develop content as well. So that’s a workshop for building product manufactured marketers within part of my faction. Companies, if you go to the website bit ly /em di events 2012 and you can book your places, they’re more, the merrier, that’s all 90th of April here at Milton Keynes right.

Ok, let’s kick off advanced segments. What are the prime segments well in analytics? You’ll? Be able to break down your visitor data into more meaningful data, things that you really want to find out and a good way of explaining. That is, if you’re reporting or agencies or you’re in to report you on a monthly basis, visitor data to your website. You may see over a period of time that your visitor levels look something like this and that little bump there is a campaign or something that you did offline, that caused lots of people to come to your website.

What could find segments does is really breaks down. All of this area here into other bits of data, so one of the examples might be mobile traffic, so something in there will be over traffic. So there’s a portion of visits that come from mobiles. There may be search engine traffic which looks something like this, and then there might be returning visitors that looks like this, so it’s identifying the various different segments as part of the whole aggregated number of visits are come to your website, so in analytics, you’ve got a Set number of predefined segments and I’ll go through each of those explain what they are if you’re going to your analytics and at the top you’ve got advanced segments.

If you click on that on the left-hand side, you’ll you’ll see this list and first segment is new new visits. So what we’re looking at here is all your visits. What percentage of those visits are new visits and this kind of helps you identify how many new people are coming to your website in a relative time period so every month you may want to look at how many new visitors have come to your website returning visit.

So how many people come back within four weeks or six months or 12 months have come back to your website for more information? This is particularly useful for those of you got blogs, develop case studies on a regular basis, new stories, you may even have a login area, so you want to see how many people keep coming back to your website to login for more information or read more information. The next one is paid so paid visits.

If you, those of you who are doing pay-per-click advertising, this is the bucket or the segment and they falls into non-paid – is organic traffic from search, so you can see or split up also traffic by paid and non page. You can also do this through the search report itself and then you’ve got your to sort of traffic search and referral sort of breakdown. All of these visits into just search is it so this one we said earlier was searched.

So just show me, the number of people with all visits have come to my website from a search engine then you’ve got referral. Referral is referrals from other websites and some of those could be social media sites. It could be supply chain, partner websites that they’ve got a link from their website to yours. We could be directories so they fall under the referral traffic. You might want to segment with all traffic on a regular basis if you’re starting to do lots of advertising or you’ve started to do more directory advertising.

So you might want to segment that traffic and just view over a period of time. Is it getting better? Is it less? Is it the same and the quality of traffic that’s coming from those websites? Most importantly, and I’m very important, I always kind of mention that can anything to do with conversions is important. This is where leads are generated. This is where goals happen. On your website, this is the conversion, so here’s all of your visits and what you want to do is just take the amount of visits, though in conversion, so it might be some.

This might be a very small percentage of visits that actually turn into leads or subscribe for more information or download, PDFs or subscribe or login for cad drawings of sexual or it might be somewhere around here. But you need to send meant it out. You need to understand: is it getting better? It’s other ways of improving the number of people that sign up for things and download more information, one very popular one there that is becoming more and more power more.

We do it as well is mobile traffic mobile traffic, as a percentage of all of your visits could range from somewhere like one percent, or it could be as much as five or ten percent. Depending on your audience, one client that we have their percentage of mobile tropical hovers around five percent, which is pretty high, considering that the industry that we’re in the type of people, whether they’re office based or on-site base, usually most of the time it’s on-site engineers that Are visiting the website from a mobile device or a tablet device, so one that is, I may talk about in another episode on how and what to look out for final set.

One is non bumps. People have viewed more than one page. Remember. The bounce is basically someone, who’s come to your website, landed on a page and then left the site, and I always kind of have to say a bit of advice. Bounce rate for blogs is, and if you want, because people come to your blog, read one post and an a-league, so you know get worrying about your bounce rate, for your blog is, is not really a big issue.

It’s more of your product pages or your main internal website, page that you want to look up. Ok, so there’s standard and advanced segments in analytics. However, there’s a custom set of advanced segments I like to use on our clients, websites that give us a bit more information as to you, activeness of marketing campaigns that we develop so okay, the first one is brand keywords and if you go back to another episode Of MDI TV, where I talked about the difference between brandon non brand within search engines brand before mind you quickly is those visitors have come to your website from a search engine having typed in your company name or your product name or some sort brand name or Better employee, something that’s connected with the company non-brand – is those who have mentioned or search for no crime, in particular no product, name in particular no employee, so very generic blue stuff.

So, for example, an online keyword might be timber decking, it might be rain water harvesting. For education sector no particular brand names, the other segments really is campaigns and segmenting all of this data into campaigns. So what we want to do is take out our campaign data and we can see then something that may look like that. Email campaign, one email campaign to direct mail campaign three and segmenting that data and I’m going to look at – did they stay on the side or pages? Did they view? Did they then go to sign up for more information that they go and download brochures? So segmenting? Your campaigns is absolutely crucial in assessing how well they’ve performed.

I don’t wan na like. Is that the number of keywords that people use within search engines to get your site and look at other volumes? So how many visits have come from someone that resented one word into a search engine? How many you’ve come from entering two words? Three words: four words by words, and it helps you assess the long tail as you’re. Very it’s a complex procedure. Settle, you need to know a bit of a boxful regex to kind of set up and band segments in that way.

If you want to know more, please do email me or call us or tweet me quite happily give you a tutorial but again go back to the workshop. If you want to learn more of that, please do a tender workshop, social media traffic, look at your social media, honey; no, just look at twitter com as part of the referral or Facebook. What you need to do is create a segment of Twitter, Facebook, HootSuite linkedin, mobile facebook, tweet deck.

All sorts of referrals are linked to social medias, already delicious stumbleupon. All these websites that are part of the social media, social media platforms, the next one brand loyal visitors, one. I like one that people don’t really talk about, but I particularly like because I want to know how many people come to the. For example, the poorly created website, if typed in a poorly creative company name to google, they come to the website and they consume more than three pages of information and they stick around on the site for more than two minutes.

Let’s say, and they end up downloading one of our ebooks for me, that sort of visitor is a really good visit and I want to know how many of those visitors come to my website and monthly basis. It might really only be one or two but they’re the kind of visitors that I want on my website. I want the people that come to my website, time and time again. They read lots of content. They stick around. They share it with in legal team.

They share articles on Twitter, they download our ebooks. They subscribe to my newsletters all of that kind of stuff. It is what I want to know, and he only maybe two or three a month, but I need to know that two or three are maintained and all of a sudden, if I lose all those, I need to develop more good content. Finally, location, one of our clients particularly focus on developing business driving traffic, getting orders from a particular location.

So it’s a facilities. Management company in London really wants to target the London area so i’ll send st. Men all the traffic that comes to the website from london. So i’ll look at what pages will they land on what have a type into google to get to the website fun? Optimizing the website for facilities management company in London. I want to know that the number of visitors are coming to the website are increasing and they’re, consuming more content and they’re also subscribing to the blog and they’re, also sending in inquiries as well.

So hopefully, that kind of explains a little bit about advanced segments and how they can help. You understand all of that visitor data, so just looking at visit a visitor data and going fifteen thousand visits on a monthly basis, great the websites doing well. My advice would be to just dig a little bit deeper break that data down into small chunks and maybe just pick a few segments here in there and start optimizing will start developing campaigns targeting force regions or social media campaigns.

Again, if you’d like to know more, please do tweeter that poor, you’re creative I’ve got want more information on our tweet up or the workshop, and please do letters night. So let us get next time. Thanks.


 

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Fundamentals of Marketing Basics (Part 2)

Some of the top global brands are coca-cola sony, mercedes-benz, Disney, Nestle, Toyota, McDonald’s, Microsoft, Pepsi Cola, Sergey, Oh Simon, is the former chief marketing officer for the coca-cola company and he says the whole reason for creating a brand is to get consumers to identify a number of Desirable qualities and traits with your specific product, and what he’s saying is a branders goal – is to create a relationship with your customer, so their life feels more complete because you’re in it – and I love this quote from a Chicago mutual fund manager – he says harley-davidson is Maybe the best brand name in the United States now coca-cola is a pretty good brand name, but people don’t tattoo it on their bodies, how many brands get permanently etched on people’s skin? Well, here’s a good example of how brand value can be measured.

It’s the premium! People are willing to pay to be associated with a specific brands products, for example a Mickey Mouse ball will cost you three dollars and 95 cents, whereas a jack-in-the-box ball will only cost you 99 cents and they’re often thrown in free as special promotions. But we pay more for the Mickey Mouse ball, not because it costs more to make or has a higher intrinsic value, but because we are willing to pay extra to be associated with a brand.

We love more than another and just one final term to consider now. I have a background in television news and we always talked about audience share back when there were just three big contenders among the national networks, ABC CBS and NBC, and how the pie was divided between those three was considered our market share and the concept applies to Other competitors within a given product or service category and simply answers the question: how big is your piece of the pie? So here’s a quick summary of some key marketing concepts.

There’s the marketing mix, including the facets of price product place and promotion, and the four C’s of consumer side marketing, which are cost customer value convenience. A communication important to consider, as you find your way in the 21st century marketplace and positioning and targeting answering the fundamental questions of what you have to offer and just who you’re offering it to and value proposition or the benefits of what you have to offer and Product dimensions or the different aspects of your product or service and the demographic segments you may specify in your market campaign, especially the three key segments of age, gender and income and brand value, or how affectionate people might feel towards your product or your service and market Share or simply how big is your piece of the pie and there you go.

It’s hardly a comprehensive list or analysis of the terms and concepts, but it’s a good launching point as you move ahead in your studies of marketing.


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Online Marketing

How to grow your business with digital marketing?

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A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Email Marketing Tools To Make $100 Per Day + Full Strategy

What is going on everyone, Thomas back here with another article and in today’s article guys we have a lot to go over, but first before we get into that. Thank you guys so much for coming back to the blog. If you are new here, guys head over to my blog page and click that subscribe button or click that subscribe button down below below this article and guys, like always, I make articles how to make money online, showing you guys giving you advice, tips tricks all that Time I self making articles just like this one and if you guys are ever interested in the description of all my YouTube articles, the first link will actually be right here, it’s kind of like a preview, but it’s actually right here guys it’s my top 5 tips For online entrepreneurship, success right now, plus a free bonus guys and then, after that, I go on to explain and show you guys my number one piece of advice.

My number one recommendation. So if you’re ever interested guys after the article went out and check that out at anytime and it’s on the link is anywhere all my articles in the top, the first link in the description guys, so you always check it out alright. So, let’s jump right into the content guys. I actually have a lot to show you today, because this should be pretty pretty helpful and if I had this a while ago would have made a lot more sense.

So when I’m actually on guys right now is a software or tool whatever called funnel lytx I’m using a free version. I kind of made this. I made this process, I just made it before I made this article, so I have it all set to go so it should hopefully be pretty quick to the point and get the point across and show you guys what you need to be doing right now. So let me actually zoom out here or minimize what we’re looking at, because it’s actually super zoomed in, and I want to zoom this guy out.

Alright, so we’re talking email, marketing tools right guys, and so when it comes a mail marketing tools once this finally loads. It’s a little bit laggy here, because I got a lot of things. I guess recording microphone a couple things going on on my computer, so once we get this thing to zoom out which it should do in a second okay, this should be good. Let’s see if we can move here, we go here. We go all right guys.

This is actually perfect. So when it comes to email, marketing, right you’re going to need some tools and that’s century the baseline of this article, the tools that are going to help propel you to that $ 100 per day right. So when it comes to email, marketing right, you need a traffic source, okay to get someone to be on email list. That’s the whole name of the game: okay, you’re sending them emails, marketing to them, telling them stories sending them pieces of content.

Helping them – and you know, establishing a connection with them – should and then buy something from you, because, ultimately, when it comes in marketing you’re going to have to have some type of transaction take place in order for you to benefit for you to make commissions for you To make money, whether it’s your own product or somebody else’s product, okay, so traffic, guys your traffic source can be almost anything now.

Email marketing guys can range from doing affiliate marketing, which is something that I’m very familiar with. Maybe you have a Shopify dropshipping store you’re. Having me have like a brand, an e-commerce brand online, where your email, marketing to to customers and potential customers and all people who are already customers. So you can have that aspect of it, but it all stems from a traffic source.

So you have to have some type of traffic source. Now that could be Facebook that could be Google. That could be a website that could be YouTube that could be social media. It doesn’t matter how you get that it could be paid, it could be free, it doesn’t matter, but you need some type of traffic source which all kind of details some more examples in a few minutes here, but you need that and from that traffic source you Want to have someone go down, and this is I it says you know it should be a landing page, but it’s a generic landing pages.

I have first and then eventually, you guys you’re going to need someone to opt in to your email list. So when someone opts in to your email list, then you have that that person you have that lead. You have that email, okay, finally popped up, so let me see if I can edit this guy landing page one that final there. It is look at that Wow. All right, so let me make my way out of here. Okay, so we have a landing page at some point someone’s going to be on this landing page guys could be a sales page.

It could be a page for a product, whatever you’re selling, whatever you’re trying to offer somebody. It doesn’t necessarily matter exactly. I have articles guys on stuff like this on my blog, so if you’re interested there’s more tons, more cons that you can guys go check out after this article, you have a landing page of some sort where someone does an action or whatever back and the day, The ultimate action that you must have happen in order to do any email marketing is, you have to have an opt-in where they enter their email.

They don’t need to enter their name. It just has to be at least their email, okay, and then they have to complete that form and submit it, which will then equal a lead. So now you have a lead. You have somebody that you can now email in the future. Okay, so, as you start moving down the process here, so now you have this. This form that’s make okay to lead guys. Now before that lead, I have an upsell here that doesn’t necessarily matter.

Let’s say you’re selling something online initially and you always can have that option to have someone else buy an additional product. I just put that in there it’s not super critical to this whole process here, but at some point guys you’re going to need a lead and when, when someone buys something on your website, for example, you’re going to get that email and that’s elite right, you have That person they already bought but they’re potentially into a buyer that could come back again and again again.

So that’s your job now email market to them to make sure they come back again and again again: okay, so now you have their email. What you want to do from this email is now you put them into an email autoresponder, which I have listed right here: okay, and so once they are in your email, autoresponder, which I’m going to detail exactly how you can do that in a software, you can Actually use, if you don’t know one right now, you can send them content, you can send them YouTube posts, Instagram post.

Maybe you can send them reports PDFs, whatever kind of content you want to send them to kind of build that connection. You want to give them guys what I recommend and what, if anyone knows Gary Vee, he has the whole strategy of Jab Jab Jab right hook, so you have three value posts or three value emails and then a sales email where you ask for something: okay, so Maybe you send them information, that’s going to help them and for whatever type of email list, they’re on, let’s say you’re in the your into the fishing.

You know niche right or whatever reason, and you have people who you’re sending you know cool articles about fishing or send them informational things about how to you know cast properly. I don’t know and you’re giving them reports or whatever doesn’t matter and then on the fourth email you send them. Maybe you send them something like I don’t know a sales? Hey guys. You know by this or check this out.

It’s going to really help you. I recommend you buy this and you can be an affiliate for that. It could be your own product, but that’s why I put affiliate. Oh Graham, that’s the money guys, that’s where the money is really made with email, marketing and the great thing about this guys. As you set this up, once you have an email autoresponder where you all you have to do, guys is create emails once and it’s automatically sent as you get more leads right, so someone joins or someone becomes a lead for you right and what happens? Is you start sending them the emails automatically and you don’t have to do anything so once you have this and set up on the backend week, I like to call it the back end once this is set up on the back end, this whole email autoresponder.

All you need to then focus on is getting people in on the front end and driving traffic to your pages, and then one people convert you’re going to always have them to email in the future. Okay and that’s the whole process, if that makes sense, guys any questions, please link them down below in the comments. I will be happy to answer them so now we’re going to jump into the tools needed for the process.

If you don’t already have some at the moment, so what I recommend guys when it comes to traffic because that’s the first thing we’re going to talk about. Okay is traffic. Okay, so I recommend free traffic first, if you’re just getting started, but if you can’t afford paid traffic or if you can at least maybe test with paid traffic. Initially, if you want there’s a couple methods you can use, you can use Google AdWords, which I think now is called Google Ads.

You can use Facebook Ads, Instagram ads YouTube ads or guys. You can even use any of these things for free. If you can rank a website on google, if you have following on Facebook, Instagram or YouTube, you can post content and tell and send people to your landing page where they can then opt in to your email list. Okay, now it’s up to you guys to now offer them something of value, so when they opt-in, they get something of value or something that they need.

Now, for example, you can sell a product or you can give something away for free. For example, I give away guys my top five tips plus a free bonus, and then I give you my number one recommendation. When you opt in to my email list down below that’s what I give away it’s completely for free there’s. No one you’ll have to pay for it, so it’s ace enticing way to get people to opt-in to my email list, okay and then guys this udemy solo ads.

I highly recommend this because it’s actually a great way where you can use people and get people on other people’s email lists, because someone has already opted in to someone’s email list and a site like yuna mean these people have these massive email lists, then you can Go on there and actually have like a guest post or like a guest email on their email list and promote your page or promote your offer.

So you can actually have someone email, their entire email list, your offer with your link and they click that link and they can go to your landing page and potentially opt-in for your email list and it’s a great way because there’s people who already opted in to An email list they are much higher likely they have a higher potential to opt-in to your email list, because they’ve already opted into one before so they’re kind of used to that they’re, not kind of fresh traffic that hasn’t been.

You know it hasn’t seen this stuff. Now is that a good thing or a bad thing, maybe they’re numb to the whole thing, that’s up to you to decide, but it’s actually not a bad way. You can get a decent amount of people about amount of leads right. I mean guys what I have here is I’m actually going to link this whole funnel down below it’s it you’re going to need to create an account with funnel lytx, which I’ll link it down below guys, it’ll, be like the second link or something in the description Check it out, it should say funnel it exfol process or whatever something like that down below, and I will actually you guys can get access to this actual funnel yourselves, and what you can do here is in the settings tab that I have on some of these Things, for example, udemy solo ads.

I have a link here and, if you actually click move myself over to the side here, if you click this in notes, section which is going to be right here below the parameters, let’s see if it’ll go to, if it’ll open up here, if you click that Note section: it’s actually going to detail you guys exactly what oh yeah here: okay, oh! No! It’s going to go away, but for guys for you to meet when you use my link, for example, you’ll actually get a five dollar coupon on your first solo ad.

So it’s it’s kind of like an affiliate marketing way for me, but at the same time that’s also helping you. So if you guys have any questions, if you want to go to these actual sites to actually sign up or check them out, you can do that. You got a five-hour code or a coupon code with you to me and the same time guys now we’re going to now move down on into the landing page features, because you’re going to have to have a landing page, because someone can’t join your email list if They don’t have a place to opt-in right.

So that’s the whole point. So as there are two things I recommend at the moment, I recommend click. Funnels click. Funnels is the more expensive option when it comes to landing pages, but guys like that, like I just showed you for you right. You can also click on the notes section and now it’ll take you guys to a 14-day free trial. If you are interested and that’s at the same time, get response also, I think get response is a 28 or 30 day free trial, with the link that I have posted there.

If you are interested in these sites, I recommend checking them out at least trying out the trials and then seeing which one you like better or seeing, which one you want to go forward with. Okay, so click funnels is probably the easiest most effective way to create landing pages that are actually going to convert they’re like drag and drop. They have a ton of templates up on there and you can just simply modify it to fit whatever you’re trying to your offer is, and then you can then implement an email autoresponder which I’ll get to in a second, and you know integrate that with her click.

Funnel so when someone puts her email in and the click submit’ it’ll automatically get sent to your email autoresponder, even though it’s not through click funnels, it’s you know to me that makes sense. Okay, get response, you guys can also do the same thing. You can actually create landing pages with get response. I think it’s extra $ 15 per month on top of what you’re paying for your email autoresponder, but that leads us into the email autoresponder.

So when it comes to your email autoresponder, I recommend get response. This is what I actually use, I’m not going to recommend something I don’t use. There are other things out there guys, especially for landing pages too. There are other things out there. You can do your research to figure out which one you want to actually use. This is what I recommend, because this is what I actually use myself.

The links to these things guys will be down below in the description if you want, or if you actually go onto the link of this actual funnel the links will be in the notes section. I believe of these little these little pictures or whatever you want to call them. Okay, so with get response, you can create landing pages now, they’re, not super super easy to drag-and-drop. You can easily make them guys.

That’s what I currently use at the moment to make some of my landing pages, because it’s only $ 15 per month extra charge and at the current moment I don’t need something: that’s more expensive, but the great thing about get responses. That’s all in one. It’s a great place to kind of house everything you need in one place so guys when it comes to this type of stuff. That’s what I recommend everything like I said before it’ll linked down below you have any questions on how to do this stuff.

Please please ask them in the comments I’ll be happy to explain them I’ll, even happy to even happier to make another article showing you guys exactly how to do this, but once this is all set, and once you can cue an email us to your email, autoresponder, Which is super super easy to do all you need to do guys then focus like I said before on the traffic may be paying for traffic, or you know narrowing in narrowing, in your free traffic and getting more and more traffic, because the more and more traffic Guys is going to be ultimately how you can now establish that connection and then start to sell items and products to these people on your email us and that’s how you’re going to start making over 100 dollars per day and to be completely honest guys.

That’s not that hard to do. It may sound like it right now. It may take it’s going to take an investment now when it when I say investment, it’s going to take either a monetary investment or it’s going to take. You know time commitment and you know committed to a certain strategy, because if you want to do this, all for free, which you’re not going to be able to do because you’re going to need to pay for the autoresponder rollout, which is not that much money guys And you can utilize these free trials.

But if you want to do this, all for free you’re going to have to put in the work to create a ton of content to have people discover you and to have. People actually want to learn more and to go. In more depth, with whatever you’re offering now, if you’re selling things on you know, Facebook, ads or you’re running ads to your to your products doesn’t necessarily matter because now you want to implement email marketing to make more money on the back end, and you guys can Easily start generating over $ 100 per day, once you’ve let the strategy, and once you start getting enough traffic into your funnel, hopefully that guys that helps you out, like I said before anything any questions down in the comments below.

If this article did help you, I can out guys, I appreciate a thumbs up, smash that thumbs up and subscribe the blog for more articles. Just like this and guys. Like always, my top 5 tips are linked as the first link down below free bonus and guys might have more a recommendation after that. So hopefully that helps you guys. Out with that being said, I will see in the next article peace


 

Categories
Online Marketing

Google Analytics Sign Up Tutorial – How To Increase Website Traffic

Google Analytics Google Analytics is a free online tool that allows you to grade and monitor the traffic on your website. In today’s competitive marketplace, the Internet is taken over from yellow page ads and is the first place your customers turn to when looking for your products or services, most business owners are content to be in the 50 % of business owners that actually own a website and Are just simply happy to have a website and don’t actually take advantage of the huge marketing potential that their website has kudos to you for taking time for digging deeper and getting one up in your competition.

So what kind of data can we get from Google Analytics? We can tell exactly where traffic’s coming from. Is it coming from Facebook? Is it coming from Google search? Is it coming from a marketing campaign that we’re doing or possibly a newspaper article that printed a an article on our business and we want to know if that’s driving traffic what’s working? What’s not, we get to have a real picture with that data of how we need to improve and continually increase our traffic to the marketing machine, which is your website, so I will cover exactly how to set up Google Analytics if you do not already have it Set up and I’ll go through step by step and have you up and running in a matter of a few minutes.

Okay, in order to get yourself, a Google Analytics account. The first thing you must have is a gmail account. So if you already have a gmail account, you can simply step this or skip this first step here, where I’m just showing people how to sign up for a gmail account will be very short and sweet and then, shortly after we’ll dive into the Google Analytics sign Up so anyways, just simply I’ve got Google open here I will type in Gmail and do a search and at the top here comes up Gmail and if you do not already have an eye, we will simply create an account.

Ask you to fill in all your personal details here: choose a username password. You know the deal, feel it fill in all that stuff I’ll just quickly. Do that and then pop right back into the article. Okay welcome back simply agree to the Terms of Service. Okay, once you have your gmail account created you, you are now you have a actual Google account with a username and password, and the next thing you want to do is go to the Google search bar and type in Google Analytics and right at the top here.

You’ll see Google Analytics, I’m just simply going to click on that and we’re taken to this page and it’s at analytics.Google.Com, for whatever reason, if you didn’t get here through through the search, you can just simply type in analytics.Google.Com for this page over on the right here. You’ll see sign up start using Google Analytics, we will click on sign up and it’s a new account. What would you like to track? It asks you if you want to track a web site or a mobile app we’re tracking a web site, which is the default setting tracking method.

The only thing we we need to fill out are these these boxes here right now, so the account name. So I’m just simply going to use a landscaping website you can type in whatever key in whatever you want. It’s just a simple title for for your website, not terribly important website, name, I’m again just putting a landscape website and the website URL and the landscaping website that I built on was so whatever your URL is, or your website address, so Karan oops.

I spelt that wrong car on desk top.Com. So yours will be you know: Tom’s painting, calm or whatever your URL is that you selected and built your website with the tutorial industry. Category select one we are in business and industrial markets, I’m just going to select. You can read through those find one that’s most suitable to your business reporting in timezone United States, and we are eastern time zone where I am just select your correct time zone and then it lists a bunch of different things.

You might want to read through these that you share with Google. They recommend it, I’m just going to leave them ticked off, but if you want to unpick them, that’s up to you and then we will click on get tracking ID. So once we click on that this Terms of Service pops up first thing you want to do at the top here. Select your country, the United States is already pre-populated, so I’ll. Select that and then click on.

I accept now the thing there’s a whole bunch of technical jargon and lines of code here that might scare you don’t worry about that. What we’re looking for is this tracking ID you’re just simply going to click hold and drag copy. You know copy and paste that from the UA and then all those numbers to the last last number there copy that line right there and you’ll see what we’ll do with that next. So next thing I want you to do – is open up your website and then get into your WordPress dashboard, so simply hover over the title.

Click on dashboard, once you’ve signed in from your WordPress admin panel – and here we are in the next thing we want to do – is add a plugin so to add a plug-in again. We just simply hover down to plugins and slide over to add new. Now the plug-in we’re looking for is called Google Analytics, and it should be this right now. Currently it’s this purple one and we will click on install. Now it’s got over 600,000 active installs installing and then don’t forget to click on activate okay.

So now that is activated. The next thing we want to do is go down to settings hover over settings and then just slide to the right and you’ll see Google Analytics now, click on Google Analytics and simply here web property ID that line of letters and digits that we copied before we’re. Just simply going to paste that right in there and then click on Save Changes. Awesome. You just installed Google Analytics on your website, so it wasn’t that hard I’d only to go to a couple minutes.

So now, if we go back to our Google Analytics, you can see at the top here. It says admin, that’s where we grab that code and just basically did our quick setup. Next thing we want to do is go over to reporting click on reporting and keep in mind that it’s going to take 24 to 48 hours before you usually 24 hours before you start collecting data. But if you go to this tab here, where it says real time, click on real time, click on an overview and we’re just going to things.

This is a new account will just simply access out, but they have lots of little helpful articles and whatnot. Here you can follow along, but we’ll exit that out and go back to our website hover over your site; name: click on visit site; let’s click on a couple of pages: let’s click on our landscaping page and then we’ll click on our contact. Page, let’s go over and see what’s happening here in real time, so you can actually see in real time there.

Now we’re on the contact page, there’s those pages that I clicked you can see where I’m located and yeah and yeah. It tells you right now how many people are on your website and that’s just the real-time data. So if you really want to get into the nitty-gritty of Google Analytics, like I say it takes 24 to 48 hours before it starts, recording and reporting data that you’ll have daily data stats to look at and then you would simply go down to audience overview right Now we don’t again, we don’t have any data on this because we just installed the script, but it will keep track you can you can change.

You know your date range. It will tell you how many users you had what their average you know pages per session. How many pages that are looking at how long they’re staying on your website? Let’s say you wanted to look at what pages they’re actually looking at you would go down to behavior and then site content and then all pages. I find this a very helpful useful one. Actually, this isn’t too helpful right now, because again we don’t have any data on this.

We’ve just installed this, but again that was behavior site content, all pages and it will list. You know each page how long they’ve been on that page and just give you an idea where people are actually spending time on your website. Another interesting one is acquisition, so if you click on acquisition, then overview, it will give you a breakdown. You know how many people are actually came in today or this month or whatever, whatever period of time you select from social from actual organic meaning, you know from Bing or Google search any other sites that might link to you.

If there’s a you know a news article or something about your business, and then you see them coming from that news article, it would show up here excellent information again, there’s an ad word section. If you do, advertising gives you data on on your ads and what kind of time those people are spending on your on your website, where they’re going lots of stuff for you to play with on the left-hand side here, but again, those are some of the main Ones that I quickly reference are the the real time I will check just to see how people are interacting with a site overview.

Just gives you a broad overview of lots of important data points acquisition. Where is our traffic coming from and then again? Finally, at the bottom here that was right, behavior, site content and all pages there’s a few other things in here like site speed a few little interesting little data points that you can check out later on so anyways I’ll. Let you play with that and again the web’s, a great reference if you’re looking to that to know how to use any of these specific points.

Just simply, Google YouTube it. You’ll you’ll find lots of answers out there. So that’s it for setting up Google Analytics. You will have all the necessary information at your fingertips to know how your customers are interacting with your website. Ok, so I have one request of you: it’s a homework question and it’s about bounce rate. Now a lot of you first-timers are thinking. Okay, what’s Tom talking about bounce rate makes no sense, it’s a term that the search engines came out with that, or I should say, Google, and in analytics it’s a very important term, that you need to study, measure and try and improve bounce rate.

What is bounce rate my homework question? You is, first of all, you got to try and find it in your analytics. It’s not hard. It’s a couple clicks and you’ll be on the bounce rate and what is bounce rate? It is a measurement of how many people come to your page or your website. Whatever page is Lena on your website and then click back, they don’t proceed any further. They don’t click through to a second page.

So basically, it’s telling Google your websites boring, and they don’t want to provide boring content in their search results. So it’s important that you have a great sort of great bounce rate. A great bounce rate is the lower the score, the better so generally anything below 65 % is what you’re aiming for or lower I’ve had some websites in the you know, 70 % 71 still perform not too bad, but they could be a lot better.

The all my websites, the ones that are 65 % or lower you know great – they they just continually gain traffic, so that’s something to shoot for. So in the comments section below, I got a question for you. Please tell me what your bounce rate is. If you can just leave that in the comment section below that’d be great, and I do encourage comments, if you have any questions, I can be reached there or at the Tom towel com contact form.

If you have a question that shouldn’t be in the you know, public section below one want to personally talk to me. I’r always make myself available and we’ll get back to you. Okay, for you, Keener’s in the crowd that are looking for some more information on google analytics. You can go to my website at Tom Telecom, slash traffic, that’s Tom, tattled, comm, slash traffic and you will find all four modules actually that you will be able to take advantage of, but under the Google Analytics one I will include references to the various resources that I use where I learn my information about Google Analytics and you’ll be able to take advantage.

That too, I have some of the follow some of the top people in the industry and anyway, so I encourage you to check it out. One other important thing is: I really appreciate it for those of you if you did find this article or this article series, the least bit helpful if you benefited from it, I really appreciate it for those of you that take the time to like or subscribe, so In the bottom right hand corner there, you will see a little Tom towel logo in the very bottom corner, if you simply click on that and it pops.

So you can subscribe to my blog now. What benefits you, if you subscribe to my blog I’ll, be coming out with more useful information like this to help you and your business lots of free, valuable information that I’ll keep updated. I promise – and I really appreciate if you subscribe to my blog and secondly, the thumbs up just below here, if you wouldn’t mind hitting that, if you did find this useful, it really helps my blog.

It really helps me continue to stay motivated to keep putting out this content. So again, thank you for that. Ok, so that concludes this module on Google Analytics, and I encourage you to check out my second module that will help you with your small business and the second module is on keywords:


 

Categories
Online Marketing

How to add first names into Mailchimp email marketing (and get better click rates)

Com.Au, We know that if we personalise our marketing, we get Better results, Fortunately in Mailchimp, it’s incredibly simple to personalise Our email, marketing I’ll show you how we can insert the first name into an email. So in Mailchimp itself, I’m in the email marketing campaign builder I’m going to Click “ Edit design” and then wherever we have a text block, I can click to edit.

It Of course, I could have added a text block where I want my greeting I’ll put My cursor add my greeting, such as “ hi”, and I want to include the first name for Each recipient, so all I do is, I click the “ merge tags” button in the toolbar and Click “ first-name” and I might want to add a comma, So each recipient will now be Greeted with their own first name, I could also add that into the header For Example, I want “ Mailchimp training” space first name And that’s how simple it is.

To personalise your email marketing, Thanks for joining me,


 

Categories
Online Marketing

2013-06-27 – Webinar – Google Analytics understanding and using the data correctly

The session will include a Q & A section of the presentation, so please put your questions during the session and they’ll all be answered upwards and for those who have joined our online event for the first time, I’ll make a quick overview of who promote home PR And one thing we are entitled to speak on the topic. First of all, promoter is headquartered in Ukraine, but we’ve been operating online since 2004.

Providing complex internet marketing services worldwide, namely SEO search engine, optimization conversion rate, optimization, pay-per-click, advertising and social media mark. For more than nine years now, wood beams google adwords partnership and seminars, leaders, budgets best in church edges for SEO and PPC, as well as a couple of nominations by promotion. Vogue magazine out of our 100 in health experts 30 to hold Google Analytics qualified individual duplicate and round 21 in article advert.

We are also very proud to be working now add more than seventy percent of all most dominant ecommerce sites in our country and we’re also very proud, have been successfully operating, but grants found worldwide touch it inkster the laundry being linked to it works and up so It all gives us enough experience and expertise would share with you today and now I would like to introduce today’s speaker, town before um, and she is a very enthusiastic market here and to really share with you or help best practices and deal analytics.

Okay. Thank you. An are so I’m very glad to see you all today, thanks for being here, and so let’s get started it so the topic of today’s been is Google Analytics how to understand the data correctly. So today we are going to give you an introduction to Google Analytics. We are going to show you how to support the set up goals in Google Analytics, how to understand the principle metrics of Google Analytics and how to integrate webmaster tools and Google Analytics account.

Also, we are going to give you another view of top eight Google Analytics custom reports. These are powerful reports that will be able to give your more insight in short time and will help you on this better understand what is going on with your online business. So, first of all, why should businesses use google analytics, because Google Analytics has such a great amount of data, which shows are virtually every bit of your online marketing campaign? So, by looking at Google Analytics data data, you can find out the big place find out about week places of your online project.

Are you can improve your strategy? You can see what is working on your website and what is not, and, of course, based on this. You can make more well-grounded decisions about the future strategy, so in order to get the most of Google Analytics data, we would advise you to customize the account to your business needs. How can it be done? First of all, you may set up goals in Google Analytics. So what how does Google Analytics consider goals? A goal could be defined is a critical event for your business, which occurs during the user visit on the website, and such critical event should somehow contribute to your generate to your overall income.

Somehow it should help to generate it should help. You generate this income, so in Google Analytics all goals would be divided in four groups: its URL destination, gold diamond side, go pages per visit goal and an event go. So let’s look to them way in detail. The first type of goal is URL destination goal. So let’s take the case are, for example, we are showing you the example from promoter are, so we think that when the visitor, when the user visits the about Us page, it is critical for us, because it shows some kind of user intention to interact with our Company, so how what should we do that we copy this URL and unset and put it into the set in the goal into the goal settings? We want Google Analytics to report in conversion every time when the user visits this page.

So how should we do this? We navigate judging panel in Google Analytics account choose the profile for which you would like to create the goal, and then we in the gold tab. We click, create a goal. Here. We paste this URL. Please stay the attention that we paste. Only this part, which goes up to the delay name and then we may sit up also a value for this goal. A value is set up for non e-commerce goals and if you have any way, if you know any way how you can indirectly to calculate the value of this goal, you can set up it here.

Also, please note that you can set up one URL, exact URL and that will be option equals to you or you can choose to other options. For example, it could be begins with. It means that, after the of up to this about us URL, any other characters could be appended so more variations of URL and the most flexible variant is regular expressions with the regular expressions you can build some patterns of URLs, which could be defined as gold trigger Regular expression is the most flexible, but a little bit tricky part.

So we advise you to read google’s regular expression guide to find out hi to how to make the use of them are so so a little bit more examples of URL destination goals. You can set up as this goal any page in the URL which indicates the process completion. For example, it could be confirmation page when the user has sign up for your email newsletter, or it could be check out page indicating that the user has made has made a purchase and so on.

Now we are moving to the next type offer a goal. Is time on site goal? So let’s take the case or that you have a large content website and you are interested that the visitors stays on your website as much time as possible. Then you can tell Google Analytics to show the conversion when the user stays on the website more, where more than a definite period of time are so you set up more than in the goal, our settings, and then you can track this type of conversions.

There is another situation when this type of goal can be used. For example, it is support customer support web sites in this case website owner is interested that the user gets the answer as quickly as possible, and then he interested that the user spends the list of the top of the time on this side. In this case, he might are set up less than time period of time and track this kind of goal, the next kind of goal, the third one we just brew visit goal.

It slightly reminds us the previous one, because it also can be used to measure user engagement with your website. So, for example, you are interested that the user visits as much pages per visit as possible because in these case he might see as many banner ads boot on your website as possible and you will get more income. So our in this case you set up it. A definite number of pages viewed per visit should trigger a conversion for your website, and now we have come to the last type of goal.

It’s an event goal an event. Called different kinds of event may occur on your website. For example, ebook download it free trial account created software downloaded. In all these cases, you may ask Google Analytics to show the conversion when such event takes place, how to do that. You need to sit up or an event. You need previously to set up what you consider to be in event on your website and then feeling this fills in the goals that are sitting up and event a little bit more challenging than sitting up and other types of Google’s.

So we would advise you to go to the Google Analytics event tracking guide to find out how to do this more in detail. So now we are finished with goals and der how to wait to look for gold completion information actually goal. Completion information is shown in Lenny Lenny reports in Google Analytics, but there is also a separate section which shows specifically this information, so you’re, just on the Left panel of book of your Google Analytics account you navigate to the conversion section select over you a suit and Seal this kind of information, so you can see how many goals on which are for which pages had been completed.

You can see the source, the medial are also information for these metrics and if you click view full report, you can access this kind of information. What is great that you can see the gold value if you, if you set up a value for your goal, for example, as I shown as I showed a gold value for URL destination, and also you can choose secondary dimension, for example, which goal has been visited, Which page has been visited before this? Our goal has been completed.

Why why it is possible? Because in one goal you can set up, you can set up a set of goals, and this said one set of goal may contain several and other goals a little bit more, a little bit smaller goals. So now, when we have set up our goals for our Google Analytics, there is another way how we can customize our account. We can also set up ecommerce tracking, so white. Setting up ecommerce dragon is helpful because it allows you to allows you to track your business outcome.

Of course, you may say that you have special software accounting software, which allows you to do the same thing, but what is great about Google Analytics is that you can associate the revenue you receive with the traffic sources which contributed to this revenue. So with this information, you can answer the question: who gets the credit which sources are worth to invest more and which are not so how does the top ecommerce straighten the first step? You should enable a chemist raking in your profile settings again.

Navigate to admin panel. Choose the profile and then choose profile statuses here you just simply need to state yes and e-commerce website. The step this step number two is to embed Google Analytics tracking code to some page, which contains transaction details. For example, it could be receipt page. The code in this case will look like this. This is a model, a pattern. There are required fields and enough, and some optional fills.

If you take a real life example with real day day about transaction, are the Google Analytics code will be looking something like this? Ah, so after you have set up the e-commerce tracking, you also see the data about about these processes in your Google Analytics account navigate to the conversion section and select ecommerce there. You will be able to see sources of the traffic and revenue which they generate.

It very convenient and very useful. Also you will be able to see. For example, if you look at the products section, you will be able to see quantity sold, unique purchases, product revenue as well as average price. All of these can be again associated with the traffic sources, which is like very, very helpful for your case. Good news that if your website is non ecommerce, you still can track the seal with the help of e-commerce tricking you in this case, you will just need to make a little some little tweaks in Google Analytics code.

You can set up constant value for some required fields, which you do not have in your case and track only the purchase amount. So in this case you will be able to make the use of this fabulous future as well. So after we have customized our google analytics account, we may start to look into the reports. What are the principal metrics and how to understand them. So the first one, the first one is visits visits I used to measure traffic volume, so it is varied.

So that’s why it is a very important metric. Usually, businesses are interested in receiving as high number of target visits to the website as possible. So by measuring visits number visas. Are you can understand how successful your online marketing campaign is? You can compare traffic volume of different periods of time, and you can see which days at the most popular days, are among your site visitors and find out whether your business is seasonal.

All this information could be used for your future marketing strategy and your future marketing steps. So this is how the traffic volume is displayed in Google Analytics by number of daily wheezes pageviews. It’s another Google Analytics metric and it could be defined as an instance of a page being lauded by a browser. It is also the case when a Google Analytics tracking code is executed on your page page.

Yours are helpful. Of course. Are they help to understand how the user is engaged with your website content and how this content is relevant to the user needs very frequently when you will be looking at page views metric, you may also see a unique a geometric. The difference is that just the page geometric, it contains repeated use of a single page, while the unique page view at rukh doesn’t contain this information, only our unique pageviews, so the pitch to use information you can see, for example, in the content section on the left Panel, you navigate to site content all pages and you can see which features of your website receives the most based years, so it it may mean that these pagers give the most relevant information to the users, for example, and you may enhance them more to receive more Resist and also you can find out, which pages receive the list of page views, and probably there is some user, some usability issues on these pages and and you need to improve them more and now.

The last magic which we would like to talk about is traffic sources. Traffic sources is a very, very powerful metric because it’s what you should be looking at if you are running your online marketing campaign, for example, traffic sources is helpful to analyze, oh by comparing different traffic sources, for example um. If you compare a different traffic sources, you can see what I, what is the best performing traffic source, where you can invest more and which traffic source probably is underrated, and also you can see what is working in your marketing campaign and what is not.

So all traffic sources in Google Analytics is divided in three sections. It is direct traffic referrals and search. Are you can see the whole traffic overview in Google Analytics under the indy traffic sources section under overview here? You can see all these sources and which sources has driven the biggest number of visits, for example, and then you may proceed to. I consider the each traffic source separately because it’s very very helpful, so a direct check if it represents visitors who arrived at your website by clicking on the bookmark or by typing the URL directly into their browser.

So this is how the direct traffic report looks like in Google Analytics. It shows landing pages at which users arrived. It shows how many visits there they received as well as number of pages viewed per visit, average visit duration, new visits and bounce rate about bounce rate. Bounce rate is very poor, powerful metric, but we will cover it a little bit more in detail later. So how to type this information with the goals? Conversion simply navigate to advert panel above the chart above the graph and select any of the goals set so, for example, goals at one.

Then you will be able to see that this particular kind of for traffic source contributed to this percent of gold conversion. Then we proceed to the next type of the traffic. It is referral. Traffic referral traffic is very a large part. It may be a very large part of your website traffic, so it’s important to consider it in detail. It includes any of that sources that link to your website. It could be websites with your banner ads.

It could be links from blocks, it could be affiliate program. Links and many many other example, so why it’s useful to measure referral traffic because you can figure out what websites sent you the most traffic? Oh and what landing pages users at what landing pages users arrive when they are sent by this referral by these referrals and also you can find out how users interact with the page content that you show them.

So referrals report could be obtained also in the traffic sources. Section are under referrals, so here you can see. As in our example, you can see different sources of traffic which refer to our website, how many visits they generated and whether these visits were relevant or not. Whether the content, which we show to the user relevant or not to them, we can see with the help of bounce rate, of course, sometimes it might be not to not to see just the domain which referred to your website.

You may also want to see which beach is referred to. Your are to your website. For example, you posted a link or on some 40, and you would like to know not the domain name but exact, the exact URL, which is right to your website, which, which post worked. So it has worked. So in this case, you click on any domain name in the previous chart in the previous table, and you will be taken to so-called referral that they will be seeing on URLs, which directly refer to your website and again, all other metrics.

Witches are relevant to this information search engine traffic. So, if you are, if you are running an ACO campaign or if you are running and paid search campaign, you should be looking exactly at this. Our traffic source search engine traffic is divided in two parts: organic and paid. So if you run, both type of campaigns are be careful to distinguish them to stand, consider them separately so search engine traffic analysis helps to find what our search engines broke.

The best for your case, what keywords send you the most of traffic and also you can compare SEO campaign and ads advertisement campaign. They are effectiveness and see whether it’s what which kind of campaign it’s worth to continue in future, serve search engine traffic overview. You can see it again in the traffic sources section, and here, if you choose traffic type, you can see organic search and paid search and number of visits they generated for your case, which is helpful.

What is great is that you can also view this data by source of by traffic source, for example, Google, Yahoo, Facebook, and so on. You can also see keywords. You can also see the information by the keywords and also by campaign and other metrics just choose any one. You need and see the corresponding information. So now we navigated, we have come to organic traffic overview. Here we can see the traffic report / the keywords by the keywords and how many visits each keyword has driven in our case then pay traffic utter you.

If you would like to see these kind of to analyze this kind of traffic, you simply click on the pay traffic, and here you choose where they campaign medium source or keyword interest. And you can see that how much wizards, how many and weather and weather these visits relevant or not how many visits any of this campaign has driven for your website. So when we are done with this metric, we would like to a brought your attention to the fact that it is important, probably it’s more useful, to integrate webmaster tools account with your Google Analytics account.

So how to do that generally, if you have not set up this kind of integration, are you just you see just this kind of information if you navigate to this section search engine optimization? But if your setup integration, you will be able to see, choir is landing pages, Georgia, field summary and other information another way or another thing why it’s helpful is because you can see google analytics information from webmaster tools account as well, so it’s like very, very convenient.

So how to set up this kind of integration you, for example, you can. Actually, you can do this in two ways you can set up it being through on google in Google Analytics account or you can set up it from your dead master tools, account so i’ll show you i’m going to show you this second way you choose besides name Here your website, none here you click, manage site and select Google Analytics property.

Then you will be taken to this kind of page and you select a web property which you would like to associate with the account. And then you are a dot. Then, if you navigate your search engine, optimization section you see, choir is landing page and geographical summary and other or relevant and useful information about your online project. So now we have come to very interesting part of our presentation.

It’s set up. Eight powerful Google Analytics custom reports, so why do we need custom reports because custom reports? It is our short card which helps you get more actual inside in last time, custom reports. They are more adjusted to your business needs, so it gives you more exact information and help you answer questions which you have specifically. So the report number one is not provided report.

So what is it in a nutshell? There is such an issue with their not provided segment when the user is used when the user is cited with any of Google services and performs a search in Google, the keyword the user is has been using to perform. This church is not showed in Google Analytics. In fact, Google Analytics doesn’t show any kind of information about these users it just aggregates it’s in one segment, not provided, but since are more and more people are using google using google services, and this segment is growing.

It’s vital to understand somehow the behavior of these users, so what sir? So? What online marketers advice to do? In this case, they advise to 2-under to understand this, not provided segments with the help of landing pages. So when what if we understand at which landing pages users arrived from non provided segment, we can see our? What is the user intention when they’d satisfied with the page at which they arrived and also we can? We can suggest the keywords which could have been used by the user are to arrive at this certain page, it’s much more clearer than just have non provided segments.

So how to do this? How to hack this kind of information navigate to admin panel select the profile for which you would like to create. This are kind of filter, select filters and click new filter. Here you need to write the information, something like this. Actually, you can write it exactly how it’s written here, but if it seems to you a little bit overwhelming, we would advise you to read this econsultancy post, which talks more in detail about this kind of report.

So basically, what we are are telling here what we are asking to do here. We are asking Google Analytics to take the URLs at which the user from North provided segments arise every time he is here or he is arriving at our website. So if we are set up this kind of filter, the all the new information about not provided segment will be will be presented like this, for example, in this case, you can see at which landing at what landing pages user arrived.

What was the bounce rate average visit? Duration averaged, I’m on page and other metrics. You can also select secondary dimension and sort this information. The way you want so definitely you in this case you will be able to give mark to get much more insight. Now we are moving on to the second report report number two: it’s branded vs non branded traffic, so it is helpful when we want to receive the effectiveness of our of our promotion for non branded trip for non-branded keywords.

In this case, we want to filter somehow to exclude branded keywords, so how does to do that or just make the use of custom segments? So in this case you need to navigate to advanced segments, click, new custom segments and write the next information. So we hear us can google to include all the data or the data from organic search. We select medium, exactly mention organic, then you want to exclude the information could be not provided segment.

Let’s take this case. We write exclude keyword, exactly matching, not provided, and the last enter we we might want to do is we want to. We want to specify which keywords we are considered as a branded key as branded keywords. So in this case, we select exclude keyword and mention regular expression when we select mention regular expression, because we are using this kind of 5 / which allows us to write all the branded keywords in one rule and simplest state that if any of these keywords occurs, It should be excluded from the organic traffic.

After that we click Save segment and then, in any case or from any count within one google analytics account. You can access this kind of report and apply it. So this is the difference with which we receive when we apply this kind of segment. So, for example, we are looking we’re looking at the traffic’s at the traffic performance number of visits and think like okay, everything goes well our as SEO campaign.

Doing is doing very well okay, but after we have excluded branded keywords from the traffic, we see that, as it appears, traffic is little bit lower that we expected, because our about 30 reasons / days it was they were accounted. They accounted for branded keywords now. Well, let’s consider another report report number three: it’s is it with transactions visit with transactions report is very helpful because you can get a picture of your visitor who are triggers the conversion who buys are on your website or makes or does any a step action, which Is relevant which is critical for your business success? So how can you get this picture of the client? You can see the region from which user has come.

You can see the language which has been used by the visitor browser screen resolution and are the information also with this. With the help of this, with the with this information, you can get an idea of users behavior so, for example, where they proceed further, whether they are satisfied and engaged with your content and so on, so for how to apply this kind of report. In this case, you just need to make the use of standard default.

Google Analytics segments you navigate to advanced segments and choose visits with transactions and click apply, and that’s what you obtain. You see the pie graph, which shows the percentage of you visitors and of returning visitors. You can also see a number of visits correspond its corresponding to each type of language. You can also choose another metric to you. This kind of day data you can see.

You can choose browser operating systems of service provider screen resolution and if you want to get more figures, more data, you just click view full report and you are taken to this kind of table here. You can choose secondary dimension, for example, we we have chosen for our case country and territory, and also you can specify the way you would like to use this data. You may specify that you would like to use it as a chart as a pie graph or as a bar chart.

A report number 4, which might come handy, is most profitable sources of traffic. Most profitable sources of traffic report allows you to see which sources has driven the biggest revenue for your business and where, where is where is the highest return on investment and on which traffic sources? You should focus more in the future? So this kind of report could be set up in the following way: navigate to the traffic sources, section, select all traffic and then click ecommerce.

In this case, you will be able to see this kind of table which shows, in the show source and medium traffic source and medium and e-commerce conversion rate. You can also see the average value which has been generated by each of these traffic sources and the number of transactions select. It’s very helpful if you want to see to rate these kind of sources by any of these metrics, just simply click on the column heading and the information will be put in order, starting from the best reformed sources.

Then – and this is how you can see that if your rate by, for example, ecommerce conversion rate, the best reform source comes first in the Indus in this day, people report number 5 funnel visualization and drops off. Why is this report very useful? Because I? Firstly, let’s: let’s talk a little bit more, what final is final could be divided. Is 0 of steps is a sequence of steps which you expect your user to take on the way to the conversion.

So it’s good. It’s could be compared to little goals. We choose the tab for Google Analytics in Google Analytics and you expect the user to reach all these goals and finally, he may he should reach the final. The biggest goal are for your website. So if you set up our final result, visualization, you may not only see the data, but you can also see be a visual picture of these sir conversion process, and you can see, are these stages on on which users abandoned the conversion conversion path.

The course are, naturally, not all the users they start to convert, they start the purchase and they finish it. Probably there is a button which is not working on your website or some some another kind of usability issue and that’s why they can’t finish complete the purchase. So, with the help of this funnel visualization feature, you will be able to identify this week places so firstly to to get this picture.

You need to set up the fat to set up the funnel you navigate to admin, select the profile and click goals. Then you are set up the funnel, for example. In our case, for example, let’s take the case of promoter users. We perceive that our potential customers contact us via email, but we think that the users might visit this page contact us page before they do before they request called the contact.

So we set up that for this goal. Url destination goal email contact. There might be a step there might be a step when the user visit, then the user visits contact us page. So we write these kind of information. Please note that you can add another steps, and actually there could be a lot of lot more steps which you perceive users should take before they make the conversion before they trigger the conversion and after you have set up the funnel.

You can see these kind of information, this kind of image it could be obtained in the conversion. Section final visualization, as you can see in this example more over 900 people started the conversion, but only for hundred and fifty finished it successfully. So here you can see it and read stitches. They left this conversion process. Then you can check these pages and see whether something is going wrong with its pages report number six bounce rate.

So I have already mentioned several times this powerful metric, and now we are going to give a better overview of this important metric so bounce rate. It is the percent percentage of visits that go only one page and after visit, only one page and on after this page they just exit the site and do not proceed to any other pictures. Bounce rate is used to measure user engagement. How much the extent to which your website content is relevant to the user needs and generally and that’s why? Generally, a high bounce rate is considered as a negative sign, because the visitor is not doesn’t find your website very informative and relevant to their needs, and he just leaves after you in 11 pitch so this kind of metric.

You can see many many reports. For example, you can navigate to the content, section select all peaches, and here you can see bounce rate when you analyze bounce rate, it’s very good to make the use of this a bar chart. For example, we have selected landing pages and then we selected bar chart and what now we see the bounce rate of different pages is compared to this site average. So here we can see that this page performs really bad, and this page is not working as well.

So probably there is some usability issues on this website of these pages and we need to pay more attention to them and of them, and probably there will be the result. So bounce rate is very important metric for usability specialist and is considered very very very often so there is the case when high bounce rate R is not considered as a negative sign. For example, there are, there is a certain group of websites or for which even one hundred percent bounce rate is okay, simply because are the when the user visit decides.

He lands on the first on the page. He used this page here since information, the information they need and then he’ll. He lives completely satisfied. For example, it could be blocks, user have has read the article event lives, so in this case, or you should pay attention so before jumping into a bounce rate analysis. You should think of your website what kind of websites you have and whether high bounce rate is is indeed a negative sign are for, for your online project report number 7 mobile traffic.

Ah, today’s turn, these days when mobile usage is growing with their huger at the huge rate, it’s important to know what is going on with our mobile users, because, as a rule, they are access accessing our website, film, from devices with smaller screens with lower internet speed. So we should, we should definitely analyze this kind of traffic weather weather disk, whether these users have any kind of problems.

So, if your applied mobile traffic report, you can get a clear picture of users who are visiting your website. You can see a screen resolution operating system, browser and other metrics attributed to this source, and also you can increase mobile traffic conversion rate simply by eliminating some problems which which you might are identified during this kind of analysis, so how to set up mobile traffic report Again, navigate to advanced segments and select mobile traffic report, then click apply it’s a default segment which is provided by Google Analytics after you have applied this a report.

We advise you to navigate to the audience and overview here. You can see, for example, the data breakdown by language by country and territory, by operating system by service provider and are the metrics. In other case. We have chosen screen resolution. You want to see where the users experience any kind, any kind of problems when existing from different mobile devices. So, in order to get this kind of information, we click view full report and again we select bar chart so that to computer bounce rate with the site average.

So we see that users with these screen resolutions experience some problems, probably because the bounce rate is is high and that’s why our after we have done this analyst analysis, we might go to our website and test it all on the devices with these resolutions. In order to see whether whether they have any kind of problems – okay and now we have come to the last report for today, this is report number 8, 40.

All errors why we should why we should apply and make the use of these kind of report, because um 404 arrows are bad for your website for two for two main reasons. Firstly, because our users, when they run into the error pages, they they might be, are unsettling, might experience negative, they might receive negative experience and they might leave the site if you don’t, if you don’t present any navigation and hints on how what on what to do Further they they might just leave the website and not come there anymore, and the second reason why it’s bad, because, if you’re, if the number of error pages steadily grows on your website, it is, it is a sign for google and it may decrease the Rankine’s of Your website, because of this technical problem, so to apply this kind of report we are, we advise to make a short card and just make the use of advanced filter.

We are going to apply this filter with the help of the page title, so we need to apply this filter. We need to know the page title we go to the page, arrow page gold find the title copy it and then proceed to the content section here, which is all pagers, and here we select page title so there we receive the breakdown of pages with different page Titles – and this is the die when we are apply the advanced filter.

Here we write that we would like to include information about the pages with the beach title, which contains this this information, and after that we click apply. What do we receive? We receive a report showing us the number of of error pages. We see the dynamic of this. The trend of these pages, as well as we can see the bounce rate, and if we are select secondary dimension, we can see whether the user proceeds to any other pages, for example.

Also, you can see which pictures generated which URLs generated this arrow page in this case, you just need to click on this and you will be able to see all the pictures which the user, typed or clicked on and to received error notice. So this kind of information you can see here with this with the help of this report so now or we have finished with the custom reports, and actually this is all which we would like to tell you today.

One point more, which I would like to notice is that to note is that there is a very powerful tool provided by google these days. It’s reporting solutions from google solution gallery. So, if you click on this again, you can find inside about. You can find insights very quickly about your online project, your online marketing or, with the help of different different options which Google provides. It could be custom reports.

It would be dashboards. You can select the business objective, you can see, you can select. A water would like to see this report and you will be provided with the custom pre-made reports. It’s very easy quickly and you will be able to access this kind of reports anytime. You want so for today. That’s all, and now I think that and we’ll add more of on my part. I would like to thank you for being here and thank you for your time, I’m in your March Helen and before we move to a clearing section.

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