Why We Love Internet Radio For Business Advertising

women speaking to internet radio lovers

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

 

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

Allshouse Designs Revamp Their Pricing Structure For 2018

Allshouse Designs Update

Allshouse Designs, a well-regarded advertising and digital marketing agency, are proud to announce a change to their pricing structure for the new year. The design professionals continue to offer their unique, highly-personalized service that adheres to their commitment to providing quality at an affordable price.

Allshouse Designs have always sought to provide complete pricing transparency, and their new website management packages have solidified this commitment. Customers will be provided with the same great service, but now at easily-understood, and highly affordable, price points.

The new packages in detail

Thanks to their incredible understanding of the advertising and marketing world, Allshouse Designs have assembled a number of website management packages to ensure there is something to suit all sizes of enterprise.

The first package, available for just $195 USD per month, covers everything that a startup or small business might need from their website management. Allshouse Designs provide in-depth keyword analysis, a website of up to seven pages in size (with unlimited edits as required), on-page SEO, complete Google Webmaster tools and Analytics reports, and plenty of advice and recommendations on social media, content, and advertising.

The second package increases in size and breadth, making it perfect for established businesses and small-to-medium companies. As well as all the advice and support offered with the first package, the website will have two additional pages added per month, social media management, and off-page SEO. This package offers complete management and a focus for the future too, priced at just $600 USD per month.

Finally, the third package is the biggest and broadest of them all, making it perfect for large companies or small enterprises with big ambitions. Again, all of the services available in the first two packages are included, except now companies can enjoy five extra web pages per month, as well as complete social media, content and advertising management. Given the scope of this package, customers are advised to contact Allshouse Designs directly to discuss the pricing of this incredible package.

Thunmbs up for Allshouse Designs

Why existing customers love Allshouse Designs

As an established name in their field, Allshouse Designs have earned a reputation that recognizes their expertise, utilizing the company’s years of experience and commitment to always delivering the best to their customer. As well as their website management packages, Allshouse Designs offer a variety of services which includes Content Generation, Digital Marketing, and Advertising.

They ensure that they can draw together all of their years of experience to offer the most complete, reliable service in the industry. The pricing of these new packages helps customers to capitalize on this expertise, ensuring customers are reassured of a comprehensive website management package that will provide everything their business needs to flourish.

Experience the new package prices

With the new prices now established and ready-to-go on the Allshouse Designs website, curious customers can take advantage as soon as they wish to do so. Given the strong company reputation of Allshouse Designs, and the new and improved pricing structure, any business owner would be wise to consider this new offering. Get started today!

 

Our New Client | RGS Crawl Space Insulation

RGS Crawl Space Insulation

We are proud to announce that Allshouse Designs is maintaining a new website for RGS Crawl Space Insulation. For this website we used the WordPress CMS platform. Which is a very dependable platform with end less capabilities. We have integrated Jetpack by Automattic Inc., the creators of WordPress. Jetpack has a ton of great tools and most of all, it will put your blog posts with in reach of other WordPress bloggers. Bringing more users to your website. With our website management service package number two plus running at full bore. It will be fun to watch RGS grow.

RGS has opted into our digital marketing service. With this service we will be managing monthly Google ads, the official RGS Facebook page and adding blog posts to their website. With our experience and dedication, the Google ads will bring leads to our custom built landing pages. Landing pages are very important when using click ads. We have built the landing pages with the sales funnel concept in mind. The entire funnel is automated. To achieve this, we integrated a scheduling system that makes it possible to easily schedule a free crawl space evaluation service with out leaving the website or make a phone call.

RGS Crawl Space Insulation has been around long enough to deliver a great service and are down right good people.

We are very grateful to provide this sort of service to small business. Here at Allshouse Designs believe that you should shop local to support and make your community strong.

If you have any questions about our services that we provide. Please request a call back from us and we will be happy to help you reach your business goals.

The Race Car at Evergreen Speedway

Wow! Have we been busy? As most of you already know, we have been working on getting our Race Car ready for the races, which start this coming weekend at Evergreen Speedway in Monroe, WA.

If you have seen any of the Racecar Series Videos, you know that we have been working on fixing massive vacuum leaks throughout the intake system. We also found that the engine’s head needs work, so the head was removed and now sits at our local machine shop to be cleaned up. In the meantime, we have sense replaced the rear differential with a limited slip differential. There was gearing issues in the old one that was ultimately hindering our lap time.

After having fixed the rear end, our track time has improved slightly but until we get the head work done, the intake and carburetor setup changed around. The track time won’t be where it should be.

The Race Car for Evergreen SpeedwayBefore the painting of the Race Car for Evergreen Speedway

We have done some cosmetic work. The car now has a face! We put the nose on the car and have made adjustments to fit the old hood as well.

There is still a lot of work to be done, however, we need to get the wheel lug pattern corrected so we can run 8” wheels for maximum grip around the track. The car also needs that all important paint job and decal placement.

Our driver, Jon Roberts AKA Fozzy, has been great to work with through the entire process and we are excited to see what will come of this race season. His knowledge is incredible, as you would expect from a 2 time NASCAR champion in the Mini Stock Division at Evergreen Speedway.

Episode 5 of the racecar was shot in 360 degrees to give you an interesting look into the car and the process of fixing our issues. Jon and Alec discuss some of the issues and what we are doing to fix them. It has been a fun process of filming and editing for this video and we hope you all enjoy it.

Our sponsors for the car are building. Big shout out to Spunks and Sound Advice! Look for their logos on the car along with Allshouse Designs.

Stay up to date on the racecar by visiting our YouTube channel! We will keep you all up to date and will be posting video of the races for the entire race season. Stay tuned for more and while you wait for our next post, head over to YouTube and kill some time with our great videos.

Our YouTube Race Car Adventure Continues…

The Race Car Allshouse Designs

We have just released our latest YouTube Video. This will be our 24th video and we have come a long way. It is hilarious to look at our first video and compare it to video number 24. We have learned a whole lot and continue to research on what makes an entertaining video. We will continue to improve and try our best to bring value.

 The one concept that has been the same is our priorities for our YouTube channel.  Which what we found through research is the most important concept to follow. With that said, here are the list that we have put together.

  • Create awareness of our brand “Allshouse Designs”.
  • Execute our Inbound Marketing Stragity.
  •  Educate the public about our experience and our knowledge.
  • Communicate our values.
  • Advertise our services.

With these 5 priorities in play it helps us determine our next steps. As far as the quality of our videos. We really have a long way to go, but when we get there it is going to be very rewarding. The really cool thing is that we have everything documented. It is fun to think that everyone can look at our channel and start to see our progress. That is what we look at to see what we need to learn and what to tweak. We really thank our current audience and hope that they continue to support us through our journey.

Here is a little glimpse into our latest video. Now we did film around 5 videos at the same time. We experienced horrible lighting and sound issues. We fixed the audio that alone is a great fix. Nothing like having an echo in your videos. We purchased high quality microphones. If you want to know which ones we are using for our latest video you can ask us by commenting below. Now on to the lighting.  After filming in front of a green screen for majority of our videos. We decided to can the entire green screen concept. We just felt that we just could not get the lighting right. In video number 24, episode 3 of the Race Car series. We are using natural light with studio lights. To film it we used two different cameras at two different angles. When you watch the video. The crisper picture with everything in focus is filmed with the Samsung cell phone camera and the warmer picture with the background slightly out of focus is the DSLR camera. In nut shell we are trying to find what we like better.

The last mention is what we have show cased in the video. Matt talks about the feel of the video with out the green screen, a little blurb about our new service and of course the progress of the race car. I hope you enjoy and like what Matt says, “let us know what you think?”

Boost Your Social Media Presence!

Social Media Signals

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

Google +

If you want to see an example, we have been testing the service on our own Facebook page for about 2 months.

10% off Website Management Services for 2018

Change your website managment service

Happy New Year!

Yes it is 2018 and Allshouse Designs is offering a discount for their website management services. That’s right, for the month of January  you will be awarded a 10% discount for the first month when you sign up for a 6 month agreement. Package details can be found on the website management service page. The services cover all types of websites and there are No Set Up Fees! That’s right! No set up fees!

Start the process by filling out the form to request a call back from Allshouse Designs. No obligations when requesting a call back.

The call back discussion will last up to 45 minutes. Allshouse Designs collects important data about you and your business. The information collected will help determine if Allshouse Designs is a good fit for your business.

Here are a few reviews about Allshouse Designs.

By far one of the best companies in the business..  – Jimmi Antuan Dunwoody

Excellent Service…I am satisfied with their design. – Nguyen Tuyen

Alec and Matt have made for a very professional, positive and trustworthy team of designers to work with. They have educated me every time we talk and make each experience fun and enjoyable one! They have never been short of ideas and are always excited to talk to me about the latest and greatest ways they are marketing me and my business. I can’t wait to see what 2018 brings! Thank you Allshouse Designs!!! – Jon Roberts

 

You Should Really Advertise your Content!

Content advetising and marketing written on a notepad

When designing a website and beginning your online marketing journey, content is king. Your content might better describe the services you provide, it might provide answers to specific questions that customers have, it might even have advice and tips on matters related to your services or your target market. Writing great content is as important to your site as good design, if not more important. But if you’re not advertising that content, you could be missing out on its full potential.

Improve awareness

Your content is one of the most valuable aspects of your website. If it’s written well, it’s designed to draw conversions and referrals. It’s marketing material, so treat it as such. Make sure that it’s visible. Content that isn’t visible won’t be read and if it’s not read, it’s a waste of your time and efforts. Advertising your content improves awareness of it across the board. It becomes significantly more visible, drawing in new readers and unique site users. From there, those new site users can go on to continue exploring your site and could become brand new customers. Content is one of the most cost-effective ways to turn traffic into customers, but only if people can actually see it.

Search engines will love you

The vast majority of internet user use search engines like Google on a regular basis. If they have a problem they don’t know how to fix, they will look at Google. If they want to find out who provides a specific service in their area, they will Google it. If they want to stay updated on a certain issue, they will search for it. Advertising your content well improves your search rankings, meaning that the content is more likely to appear at the top of searches relevant to what it offers the reader. But it also improves the search ranking of your website as a whole, not just that one page. That means any further content or web pages you create will benefit from the boost provided by content marketing.

Build a stronger brand

If your content is written well and provides real value to readers, whether describing a service or providing insight, information, and advice, it also has real value to the business. It does more than fill in the gaps of your website. It can be used to establish a better online presence. The more fresh, quality content you have out there, the more your business grows an online brand as a place for expert information. It builds a legitimacy and prestige through quality information that means that people are much more likely to trust the content, trust the website, and thus trust the brand. With the sheer number of dubious sites and businesses on the internet, building that trust and standing out as “one of the good ones” is crucial.

Go social

The internet is becoming a more and more interconnected experience. Now, we don’t just consume what appeals to us, we share it with the world, as well. A social media presence is almost essential for a business hoping to grow online. But that social media presence isn’t just about having accounts and talking to the community. By advertising your content on social media, you make it much easier for others to share. Share worthy content can get you significantly more referrals and conversions that direct marketing. Take advantage of the online community’s habit of sharing what they love. Craft content they will love, market it, and watch them continue to market it for you.

Gathering data

The information you gain from the analytics tracking not only those who click those advertisements but those who go on to read your content. It helps you further understand who you’re writing to, what they want, and what content strategies work best for you. Content marketing is also one of the primary ways that business build leads to later convert. In fact, companies that blog or produce content regularly generate 62% more leads on average than those that don’t. Create “lead bait” content, content that’s designed to grab the reader’s interest, and urge them to learn more about you. The more they learn about the business, the more likely they are to become partners. You can then go on to further nurture those leads with impressive calls-to-action or email marketing signups.

The benefits of advertising your content, not just your services, are clear. Content targets the market’s wants directly, improves your brand’s reputation and can create unsuspecting new customers. Let Allshouse Designs take your content to the next level and fulfill its true potential by advertising it directly to your market.

Allshouse Designs can help market and advertise your website content. Learn how by looking at our Digital Marketing and Advertising service. As always your opinion matters to us. Feel free to post your comments below or connect up with us on Facebook.

Great Content helps Market your Business

Words of great content on a tablet from Allshouse Designs

Content marketing is a hot topic these days. A single piece of great content can help generate so much awareness to your business. It is amazing to watch a great piece of content thrive on social media networks like Facebook and YouTube. It is true, content can generate a large amount of traffic, increase your website’s search rankings and build trust in your brand.

Google loves content. That’s right! The more interesting content you have. The more users you attract. The more users you attract. The more Google trust your brand. The more Google trusts your brand. The higher your search rankings will be.

We are proud to announce our new service that builds great content for your business. With this service, it will help your brand reach new heights on the Internet. We are very serious about creating great content for your website and or blog. Read all about the service on our content generator service page.

If you want more information about the service. Check out Matt’s latest YouTube Video.

Matt Mcpherson telling you they want more

As always your opinion matters. Please post your comments below or connect up with us on our Facebook page.

Tips on How to Market to the Millennial Generation.

missed race couple looking at Allshouse Designs

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.