You Should Really Advertise your Content!

Content advetising and marketing written on a notepad

When designing a website and beginning your online marketing journey, content is king. Your content might better describe the services you provide, it might provide answers to specific questions that customers have, it might even have advice and tips on matters related to your services or your target market. Writing great content is as important to your site as good design, if not more important. But if you’re not advertising that content, you could be missing out on its full potential.

Improve awareness

Your content is one of the most valuable aspects of your website. If it’s written well, it’s designed to draw conversions and referrals. It’s marketing material, so treat it as such. Make sure that it’s visible. Content that isn’t visible won’t be read and if it’s not read, it’s a waste of your time and efforts. Advertising your content improves awareness of it across the board. It becomes significantly more visible, drawing in new readers and unique site users. From there, those new site users can go on to continue exploring your site and could become brand new customers. Content is one of the most cost-effective ways to turn traffic into customers, but only if people can actually see it.

Search engines will love you

The vast majority of internet user use search engines like Google on a regular basis. If they have a problem they don’t know how to fix, they will look at Google. If they want to find out who provides a specific service in their area, they will Google it. If they want to stay updated on a certain issue, they will search for it. Advertising your content well improves your search rankings, meaning that the content is more likely to appear at the top of searches relevant to what it offers the reader. But it also improves the search ranking of your website as a whole, not just that one page. That means any further content or web pages you create will benefit from the boost provided by content marketing.

Build a stronger brand

If your content is written well and provides real value to readers, whether describing a service or providing insight, information, and advice, it also has real value to the business. It does more than fill in the gaps of your website. It can be used to establish a better online presence. The more fresh, quality content you have out there, the more your business grows an online brand as a place for expert information. It builds a legitimacy and prestige through quality information that means that people are much more likely to trust the content, trust the website, and thus trust the brand. With the sheer number of dubious sites and businesses on the internet, building that trust and standing out as “one of the good ones” is crucial.

Go social

The internet is becoming a more and more interconnected experience. Now, we don’t just consume what appeals to us, we share it with the world, as well. A social media presence is almost essential for a business hoping to grow online. But that social media presence isn’t just about having accounts and talking to the community. By advertising your content on social media, you make it much easier for others to share. Share worthy content can get you significantly more referrals and conversions that direct marketing. Take advantage of the online community’s habit of sharing what they love. Craft content they will love, market it, and watch them continue to market it for you.

Gathering data

The information you gain from the analytics tracking not only those who click those advertisements but those who go on to read your content. It helps you further understand who you’re writing to, what they want, and what content strategies work best for you. Content marketing is also one of the primary ways that business build leads to later convert. In fact, companies that blog or produce content regularly generate 62% more leads on average than those that don’t. Create “lead bait” content, content that’s designed to grab the reader’s interest, and urge them to learn more about you. The more they learn about the business, the more likely they are to become partners. You can then go on to further nurture those leads with impressive calls-to-action or email marketing signups.

The benefits of advertising your content, not just your services, are clear. Content targets the market’s wants directly, improves your brand’s reputation and can create unsuspecting new customers. Let Allshouse Designs take your content to the next level and fulfill its true potential by advertising it directly to your market.

Allshouse Designs can help market and advertise your website content. Learn how by looking at our Digital Marketing and Advertising service. As always your opinion matters to us. Feel free to post your comments below or connect up with us on Facebook.

Great Content helps Market your Business

Words of great content on a tablet from Allshouse Designs

Content marketing is a hot topic these days. A single piece of great content can help generate so much awareness to your business. It is amazing to watch a great piece of content thrive on social media networks like Facebook and YouTube. It is true, content can generate a large amount of traffic, increase your website’s search rankings and build trust in your brand.

Google loves content. That’s right! The more interesting content you have. The more users you attract. The more users you attract. The more Google trust your brand. The more Google trusts your brand. The higher your search rankings will be.

We are proud to announce our new service that builds great content for your business. With this service, it will help your brand reach new heights on the Internet. We are very serious about creating great content for your website and or blog. Read all about the service on our content generator service page.

If you want more information about the service. Check out Matt’s latest YouTube Video.

Matt Mcpherson telling you they want more

As always your opinion matters. Please post your comments below or connect up with us on our Facebook page.

Tips on How to Market to the Millennial Generation.

missed race couple looking at Allshouse Designs

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.

 

How Much Does Your Website Maintenance Cost?

How much does it cost to manage a website?

We are proud to announce a new addition to our YouTube channel. With much request, we have decided to make a video with the question that we hear all the time.

The question is, “How much does your website management service cost?

Yes, that is right, we put together a 3-minute video answering that question.

With-in the video Matt just doesn’t answer the question. He gives details about the service as well. We feel that this must be the best video that we have produced yet. We are very excited about it and would like your opinion. You can let us know your opinion by commenting below or connecting with us on our Facebook page.

Matt McPherson talking about Website Management Service

Our services will work on many different CMS platforms including WordPress, Squarespace, and WIX. You can find out more about our packages on our website management service page. You can also go to and fill out our request to call back form and we will set up a time to talk to you over the phone.

We truly understand how busy it can be when managing a business. You must realize that if your business is not represented properly in the digital world. Then you are losing potential leads every day. It is a proven fact that most consumers have decided where to spend their money before they even walk through your doors or talk to you on the phone. Why not make sure that your digital image reflects and represents your actual business? The digital world will reward your business if your presence is consistently managed. Therefore, we have created three service packages to keep you digital image up to date, clean and secure.

Tools & Tips Episode 3 | Backlinks

Matt McPherson talking about backlimks

Our Tool and Tips video, “episode 3” is now up on our YouTube Channel! Matt discusses what and why your business website needs backlinks. Allshouse Designs can help with creating, planning and executing a plan that will start building natural backlinks to your business website.


 
To get started with our natural back linking service. Please fill out our request to call back form  and we will get back to you in a timely manner.

If you weren’t aware, Matt and I are really into the local Seattle music scene. With years of enjoying what Seattle musicians have to offer. We felt that the way we could support the scene is play their music in the background of our videos. This week Matt has given a shout out to Honor Hall.   With that said, if you are interested in having your music played during our videos. All you need to do is contact us.

It is important to know what Google’s rules are about back linking. Allshouse Designs back linking service applies to those rules. We do not pay for back links or blog posts that have your back links in them. Instead we will work with you to build content that will create natural back links with in your community. A natural back link campaign is a slow process, but with dedication and patients. The results are very rewarding.  If you are not sure about the Google’s backlink rules. You can find what they say about link schemes here.

Thank you for visiting our post and we hope that this information will help you with your business. We would love to read your opinion about this post. Just comment below and we will get back to you. Thanks again!

What’s New In the world of Google My Business

Man Yellow through a mega phone about Google My Business

So what in new with Google My Business? Well if you haven’t seen or read up on the new functions. Keep on reading, cuz I am going to tell you about them.

Posting function

The number one new function is that you can now post messages and links to your profile! WHAT!!! This is a true game changer for locally listed business. Personally, I think Google is tired of local business getting wiped out on search rankings by national companies. Makes sense to me. We have already started to use the function on our own Google My business listing. to see it, just Google Allshouse Designs. You may be reading this because you clicked on the post that I created on our Google My business listing.

Chat Function

Holy cow! You can now chat with your potential or existing clients using your texting app on your mobile devise. WHAT! That’s right! A client can now chat with your business through the listing.

Webpage function

Yes, you can build a webpage for your business. It lives on Google’s servers and is instantly connected to your google listing or you can choose to keep your own website site connected. You can check ours out here.

Let Allshouse Designs take care of your Google My Business Listing. We will fix it up, make sure everything is being used properly and create one post on your listing to get you started. Unfortunately, this does not include the virtual tour function. But everything else will be done for a one time payment of $199 USD. Just fill out our request a call back form to get started.

I wrote up few good reasons why you should have a Google My Business Listing. Please check it out. If you have any questions or concerns. Please post your comments in the comment section below.

Prince Legal | Daniel Prince

Allshouse Designs just completed a new website for Prince Legal. The website is using WIX as it’s CMS. The design is a simple, making it easy to navigate on desktop and mobile devices. We even added a little animation in the title for the desktop version. It was a lot of fun working with Daniel Prince to complete his project. Thanks Dan! I hope to continue to apply our services to build a strong online presence for your business.

Dan is a business attorney out of Seattle and has been practicing law for the last six years. He has a ton of knowledge and legal know how for small business. He has helped Allshouse Designs with legal questions and I highly recommend him. If you have a business and have legal questions or a need for the business legal services. Take look at what Daniel R. Prince can do for you. https://princelegal.co

The Call To Action Button

49993033 - call to action traffic data goals graph money technology vector
Photo by Binary Project

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!

 

 

Hey, need a Press Release?

A press release is a perfect tool to show the world what your business is doing and how you can solve people’s problems. If you think you have something that will change someone’s life in an exciting way. You should consider writing a press release for your business or idea. You never know what will happen if you tell the world your idea. Don’t know how to write a press release? See the 4 elements of a successful press release. 17380958 - portrait of busy secretary typing in working environment