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Online Marketing

Learn Marketing A Dental Practice With Dr. T

This is not a lot concerning exactly how to market a Dental Clinic, as it is an illustration of how a clever marketing technique can penetrate every facet of a hectic medical dental clinic.

During my last appointment, Dr. T and also I discussed her technique and method of marketing. Right here’s what I discovered:

Clear Positioning:

Fresh out of Georgetown College’s Dental School, she could not get funding for her vision of a practice that would certainly cater to women. In her words, “Temper was an excellent incentive,” so she established out to fulfill her dream by providing to private-pay specialist females and mothers, two extremely significant forces when it pertains to how households invest their dental bucks.

From the beginning, she and her company partner recognized they would certainly best offer this specific niche by providing “dental care with a caring touch.” This vision penetrates every little thing, setting a standard for how they package as well as advertise their services, their approach to sales, the treatment they offer, and daily efficiency for the entire team.

Thoughtful Packaging:

Dr. T discussed just how they created their method of “identification” on a dollar. Over supper with spouses, the couples reviewed exactly how to “package” the brand-new practice consisting of attires, workplace decor, company fixed, as well as a welcome pamphlet. The other half recommended they use the icon of a fern considering that it was “old, natural, as well as stylish– simply like they were!” The shape of a brush, tweezed from Dr. T yard and created on her copier, appears everywhere.

Nature is likewise the style in the waiting room where you can loosen up surfing nature art publications, pay attention to comforting medical spa music and a fountain, as well as take pleasure in a natural neck cover. The caring touch is reinforced with an album bursting with patient letters, baby news, wedding celebration photos, and also thanks cards. An image album of before as well as after shots shows credibility in yet an additional method.

Smart Promotion:

I found Dr. T on the Dental Magazine list of top dentists. A smart location to show up if you’re dealing with professional women in DC. I right away understood something was different when the assistant told me that my very first visit would certainly be for the doctor to obtain to recognize me first, in addition, to evaluate my oral requirements.

The day after I made my first consultation, I obtained a “Welcome to Our Technique” bundle that included an honest however easy welcome sales brochure, medical as well as insurance types to finish before my appointment, a wellness assessment that also asked me, “If there was one thing you could transform concerning your smile, what would certainly it be?” as well as clear settlement policy.

Every one of these things offered to establish a standard, handle my assumptions, welcome me, as well as get in touch with me before my visit. It was also a clever way to begin up-selling me even before my very first check out.

Sophisticated Persuasion:

The method takes a phased technique to bring a brand-new patient on board. This is additionally an advanced way to build-depend on and urge additional use of their services. The initial visit was everything about analysis as well as relationship-building. In addition to the most comprehensive, tooth-by-tooth analysis as well as set of x-rays I have actually ever experienced, Dr. T took her time being familiar with me as a person, concerning my history, as well as my concerns or concerns concerning going to the dental practitioner. When I mentioned a rate of interest in bleaching my smile, she talked me out of it, revealing to me how it would certainly look unnatural. My reliance on her reputation and interest in my health and wellbeing continued to grow.

I asked Dr. T why, in 30+ years of regular oral care, was this the very first time I’d ever before received this comprehensive of an examination? Her action: they damage all the prescribed policies for just how much time to spend with each client, which provides the freedom to be as detailed as possible.

Business version functions are due to the fact that they spend more time with higher-paying clients, who particularly value the strategy Dr. T and also her companion take. They do not need to offset reduced insurance reimbursements with a greater quantity of patients. There is a general atmosphere of calmness, supporting emphasis on each patient. Everybody wins.

Before leaving, my 2nd and also third consultations were established for cleansing and also an additional minor treatment. I was up-sold instantly as well as satisfied concerning it!

Relationship-Building Efficiency:

Dr. T clarified that the keystone of the practice is their everyday all-staff meeting. Held every morning, they go over each person being available in that day overall individual: her dental therapy, what’s taking place in her life, what problems or concerns she may have regarding today’s treatment, and various other points that matter to her experience as well as treatment. The meetings offer to the facility as well as rejuvenate the physicians as well as personnel on a daily basis to make sure that they’re truly concentrated on everyone as an individual when she shows up.

The caring technique and relationship-building efficiency proceeded with a follow-up call to see if I had any kind of inquiries from my first visit as well as to give me contact details for a new doctor reference I mentioned needing as I was leaving.

Never did I think I would certainly come to be a going crazy fan of my dental professional; however there you have it!
When I asked Dr. T concerning what they particularly do to market the method, she stated, “We do not need to market!” The fact is the market on a daily basis since of exactly how they choose to run their method.

Here are some suggestions you can borrow to produce your own raving followers:
1) Pick a clear specific niche that you truly want to go to and also offer after it. You have actually got to actually like your particular niche, or your efforts to penetrate this specific niche will certainly call hollow as well as fall level.

As essential: see to it your specific niche has the cash to spend and also is prepared to pay for what you can provide.

2) Consider means you can start the advertising procedure prior to you even fulfill brand-new leads. How do you want them to very first understand about you (i.e., on the Leading 10 List of something that matters to your target audience)? What will construct your viewed reliability in the eyes of your target audience (i.e., the cd of patient thanks notes and photos in the waiting space)?

Remarkably, Dr. T’s method does not have a website, which is an important marketing device for any professional solution firm! But that doesn’t quit them from doing the same things offline through low-priced printed products and other credibility-raising, trust-building tools. It’s just how you use these tools that matters.

3) One you’ve obtained their focus, what can you do, claim or send out that will invite leads to link with you and establish the standard that you are different (i.e., a Welcome Bundle, self-assessment, or possibly a “List to Aid You Select the Right CPA for Your Service”)?

4) Correspond. Does what your firm represents permeate every little thing you claim, do, use, publish, reveal, as well as produce? You don’t have to have a big advertising spending plan to instill your vision right into every little thing you do.

5) Purchase connections. Would certainly you rather have as numerous higher-paying, pleased customers as you choose or be continuously running to stay on top of lower-paying, high-maintenance volume? It’s a selection you have.

6) Focus on the details. Customers that are prepared to pay good cash for your professional solutions will certainly not stay if you do not address the information. Dr. T’s day-to-day staff meeting is her vehicle for ensuring absolutely nothing falls through the splits. What’s your own?

No internet site, home-grown graphic layout, far fewer people per hour than advised, friendly personnel as well as personal partnerships with individuals…

Is this any means to run a specialist solution firm? You wager!
Dr. T clarified how they created their technique “identity” on a penny. The method takes a phased approach to bring a new individual on board. In enhancement to the most extensive, tooth-by-tooth analysis and set of x-rays I have actually ever experienced, Dr. T took her time obtaining to understand me as a person, concerning my background, as well as my concerns or fears about going to the dental practitioner. Dr. T explained that the cornerstone of the technique is their daily all-staff meeting. Surprisingly, Dr. T method does not have a website, which is an essential advertising and marketing tool for any professional service company!

If you are looking to sell your dental practice. I suggest you listen to this audio file below.

Categories
Business Tips

A little Small Business summary

Small business is a term that is used daily. Due to the fact that in the previous years the rise of little company has been bigger than in any other decade prior, that is. This is mostly due to the increasing variety of services that are available to small company owners, to enable them to keep their business running.

What is defines a small business?

There truly aren’t any standards for when the term small company is used, however it is just specified as an organization that has a small number of employees. How a couple of workers is arguable, and the definition of when a company changes from a small business to a larger corporation differs both by nation and market. This number is normally less than 100 staff members.

Typical in might countries, small services, are most often associated to: web developer accountants, dining establishments, visitor homes, professional photographers, small shops, hair stylists, tradesmen, solicitors, lawyers, small manufacturing, etc. Small companies in often cases are located in private homes, for two main factors.

Running a small company is an amazing venture, and a terrific method to introduce yourself to the business world, and to acquire service sense. If you have an interest in beginning your own small business, I would suggest having a talk with a regional attorney or accountant, who will have the ability to answer questions that specify your area. Best of luck with your brand-new venture!

Small business is the backbone of America! See what a really small business did to enter into the Nascar Mini Stock Racing with only 8 thousand dollars.

Small business in America
Categories
Online Marketing

Direct Response Email Marketing!

If you restart, what would you do this? A lot of them said this okay, so so this is super super valuable for you, most of you guys are beginners, and why not do what someone who’s successful says they would do if they restart or be in your position as a beginner.

So listen up direct response. Marketing is something on people, don’t even know the word or the phrase. Oh. So, if you’re reading this good for you, the right response, marketing is basically you owning traffic, basically marketing the people where you’re going to get a exam, get a direct response from them, yes or no, or a certain action directly from them. What I’m talking about here is actually email.

Yes, you use part of the things like send email to people, physical, tangible mayor mail, but I’m talking about email for this, okay building an email list and marketing to them forever. Okay, guys want to talk about so visit. The strategy traffic time traffic tons of free stuff we’re just and then an opt-in page up, redirect redirect to offers hosting offers Ultron the funnel for you, if you’re new here alright funnels offers, as in multiple offers.

Alright – and am I missing anything here – you need an autoresponder sequence, so sequence. This is what I would do and they need email blast blast in the past yeah you got ta read list. This is like straight up their strategy and I’m going to show you the numbers and you’re like oh, my gosh. How can you even make money if you’re doing email marketing does that even work anymore, I’ll take what works is owning traffic, and this is just like the go-to thing to own traffic? Yes, you could do messenger, but is that going to be around forever? We know that email is the back brace for the whole internet and keeps it all glued together.

Basically, it’s the glooms internet. Everything you signed up for is under your email. Okay, email is the core okay to get to people in a core thing, so yeah, when the internet was even created, having an email was like the first thing, just a way for people to communicate and then other things pop up and you created it. Okay and then email silly all right and let me try it fun. Let’s try over here, you see it we’re driving traffic sorty is for traffic, we’re sending it to our opt-in, page opt-in.

We redirect them to our main offer. We can either own this offer or we could promote a mid ticket commission offer relevant to whatever needs were in that make sense, so you’re sending traffic by the way, my course I teach extensions of this whole funnel you can make six to seven figures or more. Okay, this business model is like the go to best business model, but then there’s secrets inside of it that you don’t even know about.

Then I teach inside my course so check that out. You’ll love it okay, I can add in bonuses. Okay, so you click the opt-in, you get the email. Alright, and you run your email sequence in your autoresponder could be a lab. Bird could be get response, it could be market hero, aka Alex Becker’s business. Those three are great and then there’s other ones, but I use Aweber and GetResponse. I can’t really decide between the two, so you just decided when you want.

I don’t have a link for that, but clickfunnels is we’re going to need to build your actual landing page. So that is in the description you can get your free trial, very special link for you there and you can email blasts to any offer that comes out in your niche. You can block students, and this is how you make an average of $ 1 per month. So basically, one dollar per month is like the key here um you are earning money for his opt-ins for the free stuff.

You may think coming else are not even earning anything, I’m just getting these emails and who knows what they’re ever going to make me money? Well, guess what it’s a numbers game in collecting about your email addresses so for every person idea – molest, you should be earning one cent to $ 1 to $ 10 per month – depends how how many offers you promote them? Monthly, okay – and this is not cleaning the email sequence.

This is including the email blasts, so you send out email blasts. Your wholeness of new offers new ways to monetize them all. You many things and even your own products, free image, and this is how I’m making thousands per day this my top income sources. I hope this YouTube blog becomes one of my top and then I hope that my site, businesses, that I want to build big companies out of one regarding influencers, is one of my big ideas, hopefully be making a million a month.

That’s down the road. It’s getting bailed it’ll take a while, but that’s and then other big ideas that I have I’m just an idea machine at Kim’s not digest. I don’t say that to brag or anything, but it’s kind of curse, and I know I think I saw something I must have said that he comes up ideas. It’s just like a weird thing like we might not stop his ideas. I got a huge stack of business ideas only do in my life, so this is like direct response marketing in the strategy that I would do if I to restart, because it’s the one best working for me right now.

It’s pretty good, lit okay you’re getting people into recurring right here, and they want to opt in because they’re getting a ton of stuff. Okay, you’d, like a bullet list of all the value giving them for the email they’re going to do. If it’s one thing, you have lower opt-in rates, but if it’s a no-brainer for them just to get their email and get the thing you give it to them and you get to them through the email redirects to the page and that’s easy news: clip phones.

So in high drive traffic do free traffic um. For starters, if you don’t have much money in your total beginner and you have no money do that. But if you have money you can freaking make a great bar align with the strategy. It’s the best drug to go to strategy for anyone. Okay, this is how big companies you can blow up their company very fast. That’s so now you just invest in any paid traffic source.

You want to do you. Do Facebook, that’s a great one. You could do Instagram. Anthony D is a huge influencer. You could do YouTube, you can do search ads. You do anything, so I hope you guys like this article. This is like a very valuable article. I believe, and if you believe that you can share your opinion by just doing thumbs up or you’re, going to comment down below, leave questions down below.

If you have any um check out that affiliate marketing course, you’re going to killing get a great are live from your investment of learning, learning, a new skill or more information that you never do about so check that out and other new stuff. In the description, I will see you in the next article peace


 

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Online Marketing

How to use Google Analytics by Aferdita Pacrami CEO 90 Digital

So a huge part of what we do is just analytics so having data there to kind of explain what we do to see if it works to pretty much come up with strategies and everything is led by date. Everything is led by research or ohm, analytics dates, and things like that, so this is cool.

What we’re going to talk about today, specifically focusing on google analytics. It’s widely used analytics platform. It’s pretty, and I guess that’s what you guys are learn who this semester first thing: I’m not really going to go through how to add the tracking code and stuff, like that. That’s that’s kind of basics and Google Analytics itself as well, just really good guides for how to do this, but these a more kind of tips that maybe they might not really tell you about so first thing when you first set up with google analytics account.

You’ve got your account, your property and your main view as a default. You’ve got the all the website date of you now. Something to bear in mind with google analytics. Is that as soon as you set it up, that’s when it starts recording data. So it’s not historic its immediate and, if you add any filters to refuses, then who are likely to that tells good want to let it how to track so it completely changes what it’s trucking.

So so you have a filter soon ignore any visits from the UK. For whatever reason it literally will ignore them. So let’s say today you set up your google analytics tomorrow. You apply this filter, you leave it there for a week, then after week, you’ve removed it. That means that you’ve got a hold of completely different data, and you can see the issues with this because then you’ve got inconsistencies in your data.

So something to remember is whenever you set up, google analytics make sure that you’ve got one completely unfiltered view. This is one where you don’t apply any filters, don’t change anything and it’s their kind of as a backup, because if you make any mistakes with your filters or if you just want some clean data which is really valuable, you want to make sure that’s there and Then you can have your main here with them.

You know if you can filter IP addresses or whatever and then also set up a test where you would test out new filters before you apply because, like I said it’s, it’s immediate. So if you get that wrong, then you’ve got on the clean data so make sure always to have a test view. It’s really the core of using should have or the minimum or through it. You can have up to 25 and you can set it up. However, you want it always the three important ones.

Are your unfiltered view, your main you, where you apply some coracle, turns your document and also test view where you can test out any additional filters. Yes, so the main filter that I would first of all set up his IP filters, um. Yes, whatever business, you have you, you don’t want to track your own visits, because I could end up being misleading if everyone, your team, has come something on your site.

You know dates up, might look really impressive when in reality could be. You know half of the traffic that you’re getting any other filters depend on kind of what you’re. After so, for example, you might want to set up separate these four different other folders on your site, so you can set up these four. You know site.Com /of store and that’s one folder structure or psycho come forward. Slash dog things like that, so to kind of separate um your data into different kind of views and just to dig a bit deeper into filters.

So they’re, pretty easy to add you um analytics, already gives you kind of predefined filters that are the most common ones that you use and again one of the main ones that everyone uses an IP address filter and it’s just excluding your IP address and just a Note on IP addresses – I don’t know if everyone knows this, but a personal internet providers have a dynamic IP addresses. So, for example, if you’ve got whatever intimate you’ve got at home, your IP address will likely change every few months.

Family business providers really offer static. Ip addresses so that’s something to bear in mind when it folks bring our IP addresses. If, for example, you want to build throw your University access are not so sorry tropic, then you can set that up. You can just find out with your IP addresses for your uni and it ignores all traffic on between you guys. But if you want to filter out your home activity, you your best of doing that, maybe with location looking at other ways doing that instead of IP address, because after a few months, you’re going to have a different IP address and best case scenario.

Is you just have to update these filters every few months, which I don’t really recommend because it’s a lot of admin work worst case scenario, these IP addresses get reused by your internet providers, so somebody else subscribe to that entering our package will get your old IP Address now it’s pretty unlikely, but they might end up being a user on your website, so you unknowingly, filtered they’re out there relevant traffic.

If you have any kind of search functionality site, is to set up site search on there. It’s really valuable information because it gives you an insight into what people are looking for when they come onto your site, especially the reason one people would you say, searches, because they haven’t immediately found what they’re looking for and by seeing the keywords after entering – and you Know exactly what they’re interested in and maybe how to make the process easier for them how to make the presence of fondant that page easier for them.

So again, it’s in your main um preferences. That’s what is you just switch on the site, search, tracking, German, beautiful? So in Google this would be your profit ur q and it’s kind of the most used one in a lot of search functionality. Anything after search Q equals Tesco. This is the keyword, research for tesco stores. Some sites have additional filters, so, for example, they’ve got the main search box and then categories, and you can set that up as well, so that you can look at which categories people are selected.

For example, update you select your parameter queues and everything after this parameter is the site search. You can strip that openurl, so you don’t see it in your pointing, and you can also set up a category parameters for the counterpoise. It’s always before an equal sign. For example, here the different categories are English language in french language and very similar to the cube from turkey Ian equals and then um whatever the category.

Is there another thing to make sure to switch on when you’re studying google analytics of this on the demographics reports? So this is typically used for a remarketing data, but it’s also really useful for getting additional data analytics reports again this this future can be found in your few dates on these settings and what it does is when we go into your audience with points you can Actually see the different demographics of users that are coming onto your site and that’s really useful data I mean, in the long term, maybe want to do some surveys with the customers to find out where they are what they’re interested in.

But this is a great start about, because once you have this kind of information, you can really target your website to. You know that you know mainly 25 to 34 year olds, physiol website them and the majority of them are male. Then you have some ideas of how to target them. You also get interests as well. So you can see what else are interested in the way that Google Analytics take statements just by seeing what else are searching for a new database when they go to your site.

So because so many people use google analytics and they also have all the data from search. They could give you this information, but we need to enable um demographics in your setup. So I’m going to go through just some different types of conversions and how you can set up goals. So, first of all, goals are in your view as well are just in your viewing kollam. You can see Bulls there, and this is kind of how it looks like against you.

Some template, wolves and you can use or you can set up your own custom goals. These templates are quite good, but they fit specific purposes. So if you don’t have an e-commerce site, then you may just want to set up your own goal. So I’m going to talk a bit about micro, conversions and before I go into well. How does that are, for you have two different kinds of conversions and your micro, conversions and macro conversions.

A macro conversion is kind of your of the main conversion. It’s your answer. So, if you’re an e-commerce site, it’s the point where somebody ads as an item to the basket and makes approaches they bought a pair of shoes over something that is a macro conversion. Micro conversions are smaller conversions that lead to user to making a purchase. So it could be something like subscribing to your newsletter.

It could be spending more time on your site, so reading descriptions of the shoes reading, reviews um things like this, so things that would lead somebody to making a macro conversion your site and or you can set up with tons of conversions in Google Analytics. And it’s just in a goal set up. Okay, so a an example of a micro conversion would be time on sites. I am assuming that the more time people spend on the side the more the more interest that they are in the content, so the more they’re reading about the products, the services that I’m offer.

So I would look at the average duration on the site and see typically how long people take before they converts before the odds of basket or hook complete a form or whatever. And then I would take an average of kind of how long who was fun before making that macro conversion and I’d set that up visible. So in this case I’m saying if somebody spends five minutes for more on my site, then that’s a goal.

You can also add about you to these goals for monetary value. Um. If you have an e-commerce store, you know kind of you can add some how much each micro and macro go on what the monetary value is there. So, for example, you’ve got different products. You can add a monetary value of exactly how much each product costs curr macro go. So you know this conversion made X amount of money and at the end, just um.

You can select verify the school just to make sure that it works and say that part of a broader topic, but really before you kind of decide on what conversions. What what successes on your site! You need to really identify your business objectives. So if you say you’re a small business with an informational site, what what’s the point of the site, why are you online? What are you trying to accomplish? Are you a lead generator um? Are you a service provider? What is the point of even one? It’s kind of a really big question, so if you’re, if you’re just a blog um, then again I mean maybe you could answer in hypotheticals here, but if you’ve set up a business blog, what do you want to achieve with them? There are loads of different ID butters and links are still very important, though they’re not the most important things.

So if all you’re relying on is getting links for one blog, then it will help a fraction a bit, but not that much, because if you’re constantly getting links from one root domain than those links are less valuable and also it depends on how trust working. What the quality is of the blog, that’s linking out your business site. So if it’s kind of just a wordpress blog, then it adds very little value, whereas if it’s a really strong blog with the consistent following on constantly getting red and those links, you know it’s constantly ranking for its you post them.

That adds a lot more about. You so it’s all, contextual um! Really if you do have a link building campaign kind of wan na um, you want to variety. You don’t want to keep sending links just one place because then it kind of looks like you might have a partnership with this blog. So give you some hypotheticals if you have a business and you’re just adding a block, see that business then some reasons why you might want to do that in some, your blog could potentially help you learn: corn, um long till key phrases.

The way that your business site might not be able to because they’re bit limited in the type of content and they’re, not really targeting informational searches or mainly targeting transaction assertions, a blog is really good for that. So hypothetical ball in that case is just counting number of unique visitors, because the assumption there is that if you are constantly ranking on informational searches on long till key phrases, then you are more likely to get more visitors through to the blog.

But that would be a micro conversion and that would lead to potentially been sending this traffic on your business life by having strong calls to action on the blog. Sometimes the reporting you’ll be highlighting the number of visitors. The blog is generated for your main sites. That’s a new that’d be a good metric yeah. So again, a difference here would be blogs typically have a high bounce rate, because if you’ve got a consistent leadership, then they really just go read your latest post enemy.

They don’t do research, they don’t check out. Other pages um, but what we want to do it if you have a blog on your business site, is trying to move those readers to your business. I to make a transaction or whatever it is. You want them to do if it is spreading awareness for your business again, then you want to kind of measure things off site, um measure, how many people are talking about you in social medias.

There are several social monitoring tools out there um measure, how many people are talking about you, an external site, so not necessarily links but brand mentions. So all kind of awareness, conversions awareness balls would be mainly off your site, another hypothetical for why you might set up a blog is so again what we already talked about. This is to pass conversions to your main site. Um. There isn’t really a blueprint for this.

It’s always depend on what what you want to get out of it. So what your end result is, and once you know your end results you can come up with well, you know you’ve got your macro conversion, which is your end result, and then you can figure out different micro, conversions that lead to user to that end result. So if you do have forms and surveys I mean this – is this: this lie that I’m on now is it could example how to track that um.

I just set up a destination goal so that you get the thank you page of your survey. If there they’ve got a forum, if they’re signing up to an email newsletter or a survey by dealing when you set that up, you want to make sure at the end you send them to a unique URL. Sorry not unique hero, but thank you well so that you can track who has the medicine submitted this and then digging deeper into this? If your survey has several papers you can set up funnels, I think I yep and what funnels do is.

Let’s say your survey has five different pages: um, you know. First page is just kind of finding out about them like seeing if they can onto your survey. If you’ve got a really good survey, then yeah the first page is qualifying them and if they don’t qualify, then you send them to a page. Sir. You know sorry thank you for participating. They don’t follow by check out our other surveys here and you track that as a goalless walks.

You want to see me specifically how many users are coming to site and completing that survey. Arms polyphony, then you’ll get an idea of kind of your user group and when page one is, do you qualify page two is basic questions bundler, but your interest whatever paged me whatever? It is your surveys about so you’ve got five different pages. You set up fun ways in your goal destination, so your and route your destination is the thank you page, the funnels to the destination or each of the pages that lead to the end goal.

When you set this up – and you know if it’s a linear park – PPP they’re all required, if any, are skipped depending on what the user answers them, you know you, some of them won’t be required for then in your reporting. Once this is set up, you can see exactly where your users have dropped off. So if you’ve got a hundred people starting the survey and only 30 people go to the thing to your page, then you can look up.

You know first, how many people qualify for the survey and then at what point did they drop off Anna Vissi? Maybe page three had a very high dropout rate, then um. This is a good application of. Maybe you need to fix them. Maybe the questions are too hard. Maybe you know you know the user, don’t really understand. Maybe your surveys too long and beginning to really only need three pages. Whatever is like that’s the point to test, but yeah, if you do have a servant, you’re collecting that kind of dates are then set a destination ball with funnels when looking at your data, some of the stuff that you might want to do is compare a month On one year on year and stuff, like that, gurgaon alerts – and it’s this really easy from here – you can set date, ranges either manually or on using one of their presets compared to previous periods.

You compared to previous one previous year, whatever something that I would kind of recommend you’re, looking at monthly dates, i’ll break it down by day, you’re looking out yearly data, your best breaking it down by month, because sometimes you can get kind of a normal. These very things you know things change daily, but if they’re comparing year on year on year, what you want to do is to see if there are any seasonal trends for high light.

Anomaly is sometimes, if you get huge spikes or hear excerpts for August, let’s say whereas August in previous years, the so when is kind of roughly the same, and then you can get deep into that investigate, but yeah comparing times is really useful. Just for you know, seeing any improvement or seen seasonality, which is huge monolithic, sometimes you’ll get our traffic going down over the winter, and you know, rankings are still the same.

Everything else is still the same, but yet you’re getting less visitors on your site and instead of freaking out I’m thinking, I need to change my whole strategy. Something’s going wrong. You just compare a year on year and see. Is this normal to do? I get this visits during the winter. Do I get more visits during the autumn on same kind of thing? If your topic is increasing over the summer, you think oh yeah, this is working.

Let’s throw more budget, he thinks it’s working so well, but Chuck first see what patterns are on your data um, because the other thurs you usually do get concert. I’r going to be doing. Please look into that. So you’ve got a huge spike in June. The spike in traffic look at what kind of activity that was what you want. Maybe at some point is that way cause of traffic is that coming from. Is that the right traffic is that brand searches? Is it referrals what’s happening there? That’s where you dig deep and that’s when you can break it down in two days, um being hinter a lot of stuff with just kind of twine of your analytics data.

Something else you can do is use Google’s URL builder for me, and Google Analytics will naturally break down things into different campaign mediums and source and the reason when you would use even all builders if you’ve got a specific company. So it’s saying your university is doing any kind of winter term. Company we’ve got some new voices coming up and being able to promote them, so maybe you’re committing to buy an email by a various social other sites.

Referrals things like that. The best way to do that to kind of break it up from normal traffic, when your site is to use the URL builder going to create a unique whirl um. That looks something like this one here below that has a UTM source and it’s got all the campaign data. Now this overrides: let’s move one of the tips so, like I said, Google Analytics will already give you the source and medium, but once you set this up this world, it will wonder why puff.

So it is important that you enter this information correctly. You do understand the difference between source and this kind of stuff, because if you get it wrong, then you might get messy dates off so to go through this, but source is actually where this visit is coming from. That could be Facebook that could be google. I could be email, um does our gmail. That could be the actual site. The medium is the type of a visit, so it could be a referral.

It could be a search, organic PPC, email on. Does that make sense, some medium is the type and source is the actual place coming from campaign term is mainly used for paid keywords. Now, there’s no point of setting up your UTM tracking, if you’re doing, if you’re using AdWords, because it’s a lot better, but you can just link up your AdWords account. There is enough Google Analytics. However, if you using any other platforms that aren’t supporting with Google Analytics um the necessary, so that of like maybe um – I’m not a BBC expert, but maybe you’ve got some sort of um search platform.

Um this on social or something you’ve got and they’re finding your ad space in simpler words, that’s what you would amputated, not open on lyrics, just ignore out where it’s just sort of those two up campaign content. Hmm! This is, if you’re doing a split test, um landing page, so if you’ve got so, this is the pager tracking, sulfur, um, AC and papered / business, but you’ve got two different iterations of that page, one that highlights all the modules in the winter.

We are the one that highlights all the activities on the extra connectivities in the winter and you’re tracking, with this particular components who want to campaign sources Facebook’s its referral. But you want to see which one is more popular, the one that talks about the studies or the one that told us about the extracurricular stuff and that’s where you’d under the campaign content here. So here, for example, I would put in um studies.

So that’s person might set this up again for extracurricular tickets as a campaign content. I my campaign name is some point: your toe in your campaign once you’ve set us up in using this unique URL. So if it’s some Facebook they may share using this URL, not just sulfur, is you cable, / business and the same? If you were um, if it’s a PR campaign, it’s somebody else’s linking to you, then give them the UTM like for them to link that way.

So that it struct one traffic comes in through these lengths, then you can see it in your acquisitions section on google analytics. So this URL is what you get when you fill in this form and then let’s say you want to share this on Facebook, let’s just um. Actually, I won’t do it so mess up your analytics, but that’s the page against you with the additional stuff on my url. So all this stuff, UTM source facebook for all campaign winds, return um.

If you share that URL on stop, then anyone that clicks on that link from facebook and lands on this page, you will see it in Google Analytics under the acquisition. Their income pays. Well, anyone could set it up and come I mean you do see some thumb. Let’s set up like this um but yeah. I don’t want to run this exercise if everyone, if your data person knows if this is happening, but if you all click on this link and go to that page, then, when you check out the google analytics, you can see that as a campaign there and see How many visitors that page is sound, but i’ve seen some really interesting examples of spam using this technique to set up segments so um as a default on any report that you’ve got.

You see kind of all sessions that you want to compare it so similar to what I showed you with dates. Comparing month or month or year, you can compare um, for example, all sessions and mobile traffic or um. We can compare all sessions with them, only ones that converted and then you can kind of get um a more in-depth view of your data on segmenting your data like well, and then you can find on any report.

It’s just at the top here. You click on. Choose segments and um there’s a lot here. You can create ring segments as well and you can compare up to four segments, so you can have four different things up here and same with dashboards. If you find there’s a lot of information, Google Analytics, if you find that you’re only interested in some of the information – and you don’t want to keep scrolling here to get those separate reports – you can create dashboards.

If you create multiple dashboards and name them, you know whatever to serve your own age in dashboard, for any kind of referral, dates that you can have the hall here. Really good ones are from really good analysts and you can just add them to your own. Google analytics or modify them and then you can get into you can get them to understand about customizing a lot more by looking at what these other people are doing and kind of Highland customize things, and we have decided a list of good resources on just Google Analytics and analytics and measuring generally um, these top workloads are really good.

One of these is from is a global law, but kaushik Avinash, Kaushik ism. A really good analyst is written several books on um analytics platforms that are really useful, but a lot of the important content of his books is in his blog. Kissmetrics is the platform and they’ve got a really strong load as well. Buna metrics um also analytics has some sorry tips. Google analytics is different courses on how to use on google analytics and other platforms.

So he visit this link. You can see a number of the different courses and they’re all free and you can only get tested on it as well. At the end, if you get her here, I would recommend um using during the fundamentals course first and then going on top Tyga system is a chrome plugin behind a bum troubleshoots, your analytics installation. So if you’re setting up analytics some mistakes that I’ve seen you some, you know if our website is great, we’ve got a ten percent bounce rate, which is it is phenomenal.

It’s really low and unrealistic lilo, and when you look at that, Google Analytics you will actually it got to analytics tracking codes, help so they’re tracking one page twice, and that kind of interferes with how the bounce rate is measured and yeah. A plug-in like this can very easily tell you anything else for me right glad. I could help and thanks for having me today, thank you to all right. Bye-Bye


 

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Online Marketing

4 uses of Artificial Intelligence (AI)in Digital Marketing

Let’s quickly look at some of the typical problems faced by digital marketers. If you are a digital marketer, you will agree that when you launch a campaign across digital media, you have a very little idea about who reades your ads or clicks on them.

So if you have a click-through rate of 1 %, it also means that 99 % of the remaining audience has decided not to click on your ads, for reasons known only to them. This leads to high cost per acquisition and subsequently huge amounts of marketing losses for brands, for example, the other day I posted one of my properties for sale on a website that aggregates real estate properties and from that day onwards the same site started.

Displaying me ads on Facebook for buying my own property, poor quality leads is the greatest cause of rift between the sales and marketing teams. You may be launching a digital campaign to reach out to adult working females, but may end up getting leads from students. If there’s anything that annoys people more than seeing 50 display ads per day from one company, it is seeing the same ads after they have made a purchase.

Maybe somewhere else most of the consumers are fed up with irrelevant content. I see foreign language ads on Facebook when I travel and get ads for categories that I don’t shop. In recently when I was surfing for some old hindi songs, I was shown an ad for a food supplement that is used only for women. So friends, there are numerous other marketing problems that you may be dealing with. However, with the help of artificial intelligence, you think of overcoming those problems and increasing the productivity of your marketing Spence.

The first use of AI in marketing is in improving your targeting using machine learning. You can reach out to the right audience at the right time and location today. Ai systems such as IBM’s Watson and Microsoft, Azure can comb through vast reams of data such as email, clicks, interests, age, location, web sites, visited shopping habits and comments, and conversations on social media customized algorithms are created, which automatically gives close to this audience and then suggests The most relevant audience for displaying your ads.

These insights can be used to create incredibly accurate, 360-degree profiles of existing and future customers. Ensuring that you only target consumers who already have the propensity to buy from you chat BOTS can be used for a variety of purposes. In marketing it can be used to get excellent quality leads chat, BOTS are hosted, live on web sites and powered by a virtual agent engine. Natural language, processing or NLP, which can be lumped in with artificial intelligence, allows a chat, bot application to understand human speech or text messages, including discerning intent.

The chat bot is programmed to understand and respond to online queries and requests. Chat. Bots can also collect pre-sales documents from prospects and gather hot leads in the simplest application. A sentiment analyzer will tell you. If the opinion exists by people about your brand or product is positive, negative or neutral. Did you know that you can customize a chat bot conversation to help the chat? Bots respond to a user sentiment? This technique delivers a smarter and more human-like artificial intelligence which can respond as per the emotions.

People show in a written chat, conversation UX experts and developers can also use this tool and find out what products and features are missing, the mark by analyzing negative emotions and product reviews, depending upon which machine learning model one uses. The efficiency of the analysis varies from 90 to 95 %, for example. Deep forest decision tree model based on neural networks is the latest machine learning model and claims to have the highest accuracy in sentiment analysis.

The fourth use of AI is in predictive analytics. The basic principle on which it works is that a customized system is set up which collects and cleans data, identifies different patterns and predicts the occurrences of unknown future events. During campaigns, you can improve the quality of your leads through predictive analytics with predictive lead scoring. An algorithm is created, considering different information such as lead field and behavioral data, social information, demographics, etc.

From there, the lead scoring algorithm then comes up with a formula that will automatically bucket your leads so that you can easily identify the most qualified ones. This will help you get much higher conversion rates and reduce your cost of client acquisition. Predictive analytics is also used for customer segmentation and sending customized messages to each segment as per their behavioral traits.

So friends, if you found this information useful, do share this short article on for users of AI in digital marketing, with your friends in the marketing fraternity. Thanks a lot for reading


 

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Online Marketing

Accelerate your growth with SEO (in 5 minutes)

There are four main pillars: technical SEO links. Content is really important and there is also all the user engagement and experiencing we are on Halloween. I think that it could be fun to imagine that, together with you guys, we are like an online candy store.

The first step, really important step is to really identify your kubera. It’s not really a matter of it’s about how you can do with those tools. What you want your cheer to be, is you want them to have a high search volume? You want them to have low competition, that is to say that the fewer people are competing to this specific keyword, the better. But if you have competitors, it’s it’s good to look at them and look at their strategy keywords.

The second step is we to optimize the architecture of your website. You remember our competitor. The structure of their website is this kind of structure. You have the homepage, you have the product, one product to product people, root for product, 5, etc, etcetera, and this type of structure is particularly wrong for su. The ID is to structure your website through what we call consummate. You should structure your website through different things.

Semantic things that are important for your business. If we still take our example, it will be like that we are again the store, so there is a homepage, Halloween candy. This is the the page. We really want people to go in. We can do the different project. We have both, but what could be interesting is also to develop concern to run big questions. The user have instance what types of kanji for Halloween we can make a page around this type of keyword and also how to prepare all Halloween.

So all of this imagine there are pages and the idea is. I have these pages that will talk about these different themes and the more you go above the more you will detail around the keyword you are targeting. After that we talked about keywords. We talked to better architecture, it’s about producing your own content, so remember this scheme when we try to have like a concrete example about it. This page how to prepare Halloween could be on this model.

Here you have how to prepare a Halloween here. We will have best mark best makeup for Halloween, so we will write a few words about what could be the most make up best makeup for Halloween and so on, and you will directly link to this other page that will only deal with best makeup tips. For you and the last part is to source different backlinks. So a back link, it’s quite simple! It’s just that a website is linking to your website when one of the strategy you can do after that is contacting all the this website and say: hey I’m doing a kanji Halloween themed page.

Can you put a backlink here on your website that link to my website? Another different strategy is a pure. It’s always good to ask the media’s if they could make they could put a link to in their articles to your website. So, as you can, you help you increase the traffic of your website and the different steps that we saw is one really intensify your strategy keyword to really think about the architecture of your website produce your own content and last step is really to sorcerer the different Thanks,


 

Categories
Online Marketing

Introduction to online insurance marketing | life insurance training | ILIAA

I’r doing this presentation on the behalf of the independent life insurance agents Association. This webinar is the introduction to online marketing with this websites or what this website. What this webinar is going to cover is the way to get a start in online marketing, how to use WordPress effectively how to actually determine what to blog about so that when you do your blogging, you actually will see results and how to use other forms of Online media most your online marketing – is done by one of these things.

Either build a website. You go to some place. Facebook, Twitter, any other, LinkedIn Google+ YouTube. Those are social media sites, that’s kind of a second leg. Article sites YouTube began, and you got several other places that you can actually go like Vimeo, dailymotion, there’s, probably another 50 or 60 places you can go and post a article online to get backlinks or otherwise, or talk to people press releases.

You can do out of any of the content you use for blogging. You can put those in the hope is that they will get picked up and syndicated somehow on to a new site forums, places online, that you can go and talk to people obviously, but you can also use them in a limited fashion for marketing. It’s not not a good idea to run up in the forum and be the guy. That’s the obnoxious self promoter, but forums do have a value and their promotional ability.

Also, email email is something that you can use either via autoresponders through renting lists and doing bulk mailings or any other number of things that you can do with it. Email has a profound M hacked its it’s technically to me. I see it as the same thing as sending the letter. Now people do email to get the same response that would get by sending someone a well-crafted letter, although one of the big dangers of online marketing is that people do email badly.

So don’t do that, but email is a great thing to do so so where would you start? Let’s say that you have just you just started in business or you’ve been in business for five years, but you have never had a website. You have no content. You have no backlinks, you’ve not started anything. Maybe you have a Facebook account that you use for personal things and you’ve you’ve never done any sort of website at all.

They even track and see what kind of movements you were getting out of your keywords so where? Where would you start look? What’s that? What’s the first step and the answer? That’s actually pretty simple. First, step is going to be doing keyword, research now. The reason why that should be your first step is because you don’t want to rank unnecessarily for things that no one is searching for, because that completely defeats the purpose.

Furthermore, if you go out there and you create content to rank yourself either on purpose or inadvertently for terms that you will not make any money with, it could actually be counterproductive to your efforts, meaning you might go up for a term that no one searches for And down for the search term, that would have made you money, but all content creation should begin. If it’s done correctly, it should begin with keyword, research and that’s marketing.

Content like if you’re doing content, to be helpful to your customers. That’s a completely different thing, but when you’re trying to do marketing content, it really needs to be keyword. Optimized, honestly, your keyword research will probably take up 50 % of the time that you spend in writing a marketing article. If it’s done correctly, half your time is going to be in keyword, research, the other half of your time is going to be spent in actually writing the article.

So how do you do that? The first step would be to look at a keyword or google keyword suggest you can get there by going to google type in google keyword suggests, and it will show you how to open an AdWords account. If you don’t already have one or it will take you straight there, you can type the word in and search. There are other software’s, as you can use that primarily still are using. Google Keyword suggest, however, they are going to Google Keyword suggest and then they are using metrics that they have established or that you have established inside the program to help you sort and filter.

My favorite personally is market samurai on it. My second favorite thing to use is scrape box. However, scrape box is not a good example of a introductory software for somebody to go out with it’s just something you can use. One of the things I honestly like to do with scrape boxes go find a whole bunch of keywords, load them into market Samurai and analyze the keywords because it might find things that I wouldn’t have thought of.

Another thing you do is outsource. It awesome resource for outsourcing is Fiverr calm, its fve are are calm. You can go there and get people to do keyword, research for you for five dollars or you can go and pay someone 250 dollars to your keyword, research for you and waste. Two hundred and fifty dollars you could have gone to five or spent fifteen bucks, got keyword, research for three places compared what those three people said and you’ve actually gotten a by committee.

Keyword, research done that you can compare to each other and determine what the what the most effective keywords. Three people told you where for 15 bucks, rather than spending a fortune on it. Another thing you can also do one of the important things you actually do want to establish some sort of metrics to determine whether or not the keywords that you’re focusing on are actually valuable, a good way to look at.

That is, if you have a program like market samurai, no traffic, travis or some other method for tracking down how many websites target up a specific term in specific places, program eclis. Then you can take that information. Compare that with the number of or with the amount of competition overall, how many people target your specific keyword and what the page rank of those sites are, and you can determine the difficulty of ranking.

One of the best things to do, though, is to try to establish some sort of a metric for how difficult of something you were willing to invest the time in trying to rank, for there are search terms that are fairly unassailable. If you told me that you wanted to make a website to target diet pills, I would laugh at you if you’ve never done it before and didn’t know what you were doing. It’s likely never going to happen.

You could likely spend your entire life trying to do that and never pull it off, because there’s so many affiliate marketers trying for that term. However, if you’re trying to target San Antonio auto insurance, alright got a heck of a lot better chance, so that’s you got to establish some sort of metric, find a keyword that people do search for and then figure out what your competition levels going to be.

So you can see if you can rank for it. Why is this all important keywords? Are the importance of them’s established in two ways the? Why number one is people go to Google being Yahoo and they search for a term that gives you the search volume. Google Bing and Yahoo are all interested in providing user experience. The best way to provide a user experience for someone is that when they search you want it to be so that they’ve searched they find a page and the first page they find was the very best website in the entire world for what they search for.

It’s relevant, it has exactly what they wanted. They can go on that site and that site tells them exactly what they wanted to know. That’s exactly what the search engines want to do. They don’t always succeed, but that’s what they that’s what they would prefer. However, those search results are done by machines and you can only turn the machine to do so. Well, so you can think of it from the perspective if they know what people are looking for, but they don’t necessarily have a good way to determine what a site is about, because the machines cannot.

You can’t train a machine to read like a human or determine how good something is you could have humans go, do it, but it would cost a fortune now. Google is actually trying to do some of that to actually simulate it by having people use their own search engine. The every time that you use Chrome, it is sending information back to Google. If you opt it into their program, which I don’t know, if they’re doing it to people that just opt in or not, there’s no way to prove it.

They may be doing it to both if you opt it in they’re, using what your actions were when you were using their web browser to determine the search and reserved search engine results for other human beings by tracking it and using it as a metric and the Same thing is being done by Internet Explorer. It wouldn’t surprise me if the same thing was being done with Firefox and every other browser, for there is nothing.

Nothing like that ever surprised me, but as for right now, machines are reading it. So you’ve got to make sure that the words that people are searching for are on your web page, because when the machine is looking for the results, only thing I can look for is them words can’t find those words your web page is not about them. So this is an example of what you would get with Google Keyword suggest. Now I did a search for Tennessee Medicare.

You can see the Tennessee Medicare has thirty six hundred searches a month which, in my view, makes it a keyword that is worth targeting. The metrics that I prefer using is that something has search volume to provide in position one up to 25 clicks a day. That’s what I look for I’ve targeted things that I’m even only anticipating one or two clicks a day. I’ve targeted things before where I thought I might get three clicks a month to some degree.

You do have to base this off of anticipated commission levels when you’re talking about insurance or with any product. It’s how much you anticipate that you’re actually going to make when you do that. So if you’ve got a term, that’s for something like dental insurance, we’re going to make almost nothing. You would not necessarily want to target something where the search volume is this low or vice-versa, that’s an easy way.

The second thing you want to look for: you want to target buying terms. Cigna government services, highly vulnerable, gets almost enough searches to get 50 or so clicks a day. If you got lucky there, you can divide that by 30 and you can see how many searches a day top position normally gets 30 % of the clicks. So that’s the easy way to figure it out. You take that formula. 5,400 divide 5,400 by 30.

You end up with somewhere around 200 searches a day multiply times 30 % roughly 60 a little bit under 60 clicks. You could anticipate in position one, but this person searching for Cigna government service is going to buy anything. The answer to that question is probably not probably not in that one either, which is again is the signal government services. For some reason, Google is showing that one twice it’s, because this one’s a misspelling, then you’ve got Medicare region B region.

A Medicare pay increase your health plan that one actually might be worth targeting, but there’s no way to know for sure without seeing what already ranks for it tin care, terrible term. It’s that term is specifically about Medicaid and people, and this isn’t I mean not to sound like a bad person for saying it, but the people that are primarily searching for ting care are looking to sign up for the government program 410 care and are very unlikely To be purchasing private insurance, which is why 33 thousand searches, but almost no competition, even the PPC ads higher than I would think that it should be the only reason that I could justify a PPC ad being $ 2.

A click for this term is because it’s being purchased by lead vendors and being used to convert into leads to sell to insurance agents and they’re competing over it. There’s no justifiable reason for this to be a $ 2, a click term. This is a search that I’ve reversed it and shows you what not to target like you might think. Medicare gap insurance comparison that sounds like a buying term. No one is searching for it.

Competition is huge, Medicare replacement plans. No one is searching for it. Competition is huge Medicare for dummies competitions, mediocre, but no one searching for it. So the only time that you would ever want to target something no one’s searching for now is: if you think that there is a high likelihood than in the future, someone is going to search for it and you want to cement a position, otherwise is utterly pointless.

You don’t want to do it. The only reason that you would want to do it, like I said, is, if you foresee a likelihood of it coming in the future, or if it’s a term that you have a special interest in, even though it’s not being searched for many times. You want to catch all of it, otherwise, it’s not a good. It’s not a good expenditure. Your time for marketing efforts, the best place to start. If you’ve not got anything.

If you don’t have, I don’t have a website, I don’t have a blog. I don’t have anything best place to start easily is about blogging and the reason I say that I can say it so confidently is that what blogging does for you is allows you to create content and the content that you create. If you do, it correctly is targeting keywords that you wanted and if you’re doing that, part of it correctly and you’re creating it on a schedule you’re using the keywords you wanted, you’re getting links to yourself, you’re establishing a web page that in the future, Google is Probably already paying attention to you’ve already written your content.

So when you want to change that page, the content is already there, you don’t have to redo it. All you do is move the content into new places. You build a page around your content. The the writing of content correctly targeting keywords and getting the site to rank is infinitely harder than building a pretty website. Building a pretty website involves either going and buying a pretty template and sticking your things into it.

Building one yourself which again building the 10 page website by hand custom doing all the graphics is a ten-hour job for somebody, that’s moderately skilled that can do you can use Photoshop or GIMP, or something like that and actually make graphics. That’s how long it takes. Comparatively writing good content and getting backlinks might take ten hours a week or ten hours a month for a year, so you’re talking about a difference in time of 10 hours, one time and 10 hours 12 times and the content part is the part that, if you’re Going to focus on anything, everyone can write content.

The the importance is that any Content that you do right use your key words correctly, meaning you get your key words from doing some research. You can spend as much time as you need until you believe that you have found a key word that is worth targeting you’re, going to put that keyword in your title of your article you’re, going to put it in the h1 heading you’re going to put it In the description of the article you’re going to make tags in the article using it for WordPress you’re, going to make your wordpress tags, have that keyword in them you’re going to put that keyword in the body and anytime, you make a backlink you’re going to use This format, so that your backlink, which is where it’s going to, is your keywords so that when Google sees this link, they say: oh here’s, a link to this website.

It is about these keywords. That’s the point to writing them up that way. Whatever you’re doing, writing keep it as interesting as you can. It doesn’t have to be like a technical analysis, article of insurance or something that’s about product offerings or the most boring things you can think of. I was doing the live webinar. We had a technical issue, so my audio to get recorded, but one of my favorite bloggers out there as a guy I’ve, read several of his blog articles because I find them amusing he’s on the insurance forms as chumps from Oxford.

His name is Edie and not for the life of me can’t pick his last name now. At least I remembered his name earlier. I could even remember that Ed’s articles he will go out and write things that are Monty Python level or something that you would expect to see in a a comedy article written somewhere, but he key word targets correctly inside that article he posts consistently. He sends it out to people he links himself correctly, so he does all the correct things with it and he probably gets more success out of doing that than a lot of people get writing technical articles because they’re technical articles are boring and no one wants to Read you can write beautiful technical articles about all kinds of aspects of insurance, but the reality is that most people are not interested in that people.

Unmonitored. When they’re going on the internet and reading things with the vast majority of people want to know how something works and how it relates to them, and if you can condense that down and make it entertaining great, you can’t make it entertaining probably going to read it Again, but unless it’s a educational resource of some sort, that does them has some value to them, where they’re, actually they might need to reference that later so they’re.

You know there is a difference between a reference article and a marketing piece, but in most marketing articles, you’re better off being entertaining than you are being technical being overly technical makes people not really care what you say. I just bore them, so this is an example. Just a quick news posted in on my own website, you see I’ve. This is WordPress. This is my title here. I’ve got a permalink and in my WordPress I’ve got the settings set so that my permalinks are the date and the title, not the page equal to tag, because Google does and Bing does read the URL as part of the keyword decision.

So you want the keywords to be there. You want the keywords to be here. You want the keywords and your tags, you want the keywords in your article and you want the keywords in your header and in this particular article, I’m actually targeting two different keywords: I’m targeting Tennessee Medicare and I’m targeting Medicare annual election period. My hope is that by targeting them both because this is a blog post, I don’t expect to get a lot of direct direct visits or indexing on Google highly for the term Tennessee Medicare off of a blog post.

But when I backlink this, I can backlink it for both of those. I can also backlink it toward my main site. I can back link my main site for Tennessee Medicare or I can back like my main site for annual election period, and I can backlink this article for that and it’s relevant to everything. So Google sees it all as being relevant also, it allows me to – and this is a custom thing – this is actually an add-on.

You can download it for the plug-ins for WordPress, what’s called WordPress Twitter. What I’ve done here is took the URL the title and then made hashtags what these hashtags do. Is they actually tell Twitter that tell people looking at tweets what the what the actual tweet is about? I don’t even like using that term. I think tweet sounds silly, but it tells people tells people what this little post was.

So, for example, what this will come across as in Twitter is a shortened URL that goes directly to the article, the title, and then this article is about Tennessee, Medicare and Tennessee. Medicare Advantage and then I’ve done the same thing on my categories, so in every place the keywords are matching. So it’s it’s easier for google to ascertain what it is. It’s looking at, it’s easier for being to entertain what it’s looking at.

I can even look at it. This be critical of my own post. This is something I wrote quickly. I don’t waste a lot of time, typing up blog posts. I just I write things that I think people either need to know. Sometimes I’ll write articles. When I write an article, I spend a lot more time, but you can see this is not an article. It’s 117 word news post. It’s quick to the point: doesn’t talk about a lot of random things and gibberish and ramble on it just says: AP is coming, marking period starts this day, so that’s when we, you know, agents are allowed to talk to you and some plans have already released their Information but we’re not allowed to contact anybody to discuss it yet contact me or I can you know, schedule an appointment for October.

They’ve changed AP, that’s the whole article, just quick! This also gets posted out in my newsletter. That goes everybody out. I’r a big fan of leveraging all my content, so I can be reused, but even in my own article here I didn’t use the keywords in the body, so I even messed up one of my own rules but, as I said any any of these rules or Not they’re, not rules so to say, they’re, not setting set in stone, they’re just good guidelines to follow that you do get picked up, but that’s that’s it everybody that attended earlier.

Thank you. This is. This is going to sound a little different if you were at the live webinar, because for some reason I had a technical issue and the audio recording did not work, so it had to be redone, but this was a webinar that was done for the independent life Insurance Association and my name again was Brooke jolly. I have a website there at Brooke, jolly calm and I LOI a has their website most of people that are going to be seeing this know what it is, but for anybody, that’s one of the YouTube Watchers.

The il ia is actually an organization that is for training and support for life insurance agents, highly affordable and has more educational material. For somebody, that’s trying to learn this industry than


 

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Online Marketing

ActiveCampaign tutorial: Explaining Email Marketing For 2020!

I want to show you how and why I’m using active campaign for my email marketing software, okay. So what is email marketing? First, okay, email marketing is just sending automated sequences or emails to your customer list. Okay, so email marketing is extremely important because in the day of the age of data right, the customer list is the only thing that you kind of own. Okay, you don’t own your YouTube, blog! Okay, you don’t own your Facebook page, you don’t own your Instagram page! Okay, these things: if the service provider Facebook shuts you down because they don’t like you somehow or like YouTube, there’s only like venue for some reason, you cannot have access to your customers right, so email marketing is extremely important and it’s the entire backbone of your online Business because you can basically email your list and generate money for free, okay, you don’t have to pay Facebook or Google additional money to get in front of your audience right, okay, to be fair, like nowadays, email marketing is like 30 percent.

Open rate is considered good right, so if you have a list of like 10,000 people, only 3000 of them open up your emails. Okay, but like this, that’s the trade-off. You got to do right. You just got to write better emails, okay, so email marketing is extremely important. For that reason, okay, and you definitely need it okay. So why do I personally use activecampaign, okay, uh? Let me show you okay, so like, for example, in this case study article that I have so I ran a marketing agency and obviously help businesses grow at their business.

True face wet right, so I’m using active campaign here – and you can see my opt-in form and this this opt-in form goes into my automation, right here, which I’ll show you later on as well. Okay, so basically I was looking at the prices and like do a lot of Investigation, because I like to investigate things before I buy right so um you can see here right. Active campaign like when the contacts size is small is actually a bit a tad more expensive than other service providers.

So I was looking at get response as well as looking at MailChimp, okay and like MailChimp, like $ 25 per month at 500, right like which, which makes no sense, because milchem is like free for 2000 subscribers, but after a while it gets extremely expensive. So if you, if you thought that you could still on MailChimp right, I would suggest you go and look at their product. Their pricing page first before you buy their premium plan because eventually you’re going to have to buy the premium plan.

If you’re going to do professional email marketing and run a build real business, okay, so compare that to get response right. Your response is quite similar in terms of pricing, but when the society emails list size increases over time, get response is actually more expensive directive campaign. Right, so energy active campaign has more powerful automation, features which I’m going to show you this article as well.

Okay. So if you can see here right, if I scroll all the way back and I want to grow my list size too big right, so you got ta expect your list is going to grow okay. So, for example, at like 75,000, you paid two hundred nine. Two hundred ninety nine dollars per month, but on uh there’s no, seventy-five thousand right. So, let’s just compare fifty thousand okay. This is compare one hundred thousand right at 100 thousand you’re paying 369 for a detective campaign and you’re paying $ 4.

99 per month. For your get response: okay, chop-chop months 24 months – it’s still, it’s still like more expensive right. So like that you can kind of see. Okay, if you pay at 24 months, it’s cheaper right, but you can kind of see right that in terms of pricing wise, they kind of get you at the small amount. But at the big amounts, it’s it’s more expensive and then for for MailChimp as well. It’s like, if I literally just go up to I like 40,000, like it’s already more expensive, so no jobs, actually not that cheap.

I would say right: they actually have Enterprise pricing plan and it’s expensive, okay. So that’s kind of reason. Why use active campaign? And specifically, it’s the website tracking that I use as well. So I want to show you that, okay, so how do I I want to go through a few things about active campaigns such as in any email, marketing software? There are these okay. So let me just explain: there’s like lists lists segmentations, which is basically you have people and emails coming in to your list.

Okay, and you can segment those peoples based on different tags. Tags are things where certain actions that people take and then you can tag a person and they are basically in a separate list right. So, for example, um in my opt-in list right here right, for example, if I’ve email and then I say I ask: do you have how much is your business making right and then um that that tag right says: okay, 50,000, 100,000, 150,000 right so different tags? You can also segment your list into different tags, so people who have 50 thousand dollar businesses or 100 thousand dollar businesses in different lists right.

You can send them according to different tags. Okay forms. Okay, what are forms forms are basically these things right here and you can customize your forms to anything you like so give me one. Second, I’m just going to forms okay, so forms are how you collect your your email, addresses and stuff, and if you can see here right, I can customize my email address and the tower forms I want to put so first name last name for summer.

I just want to drag and drop and I can just drag and drop. My last name right there. If I want a custom field which is basically a custom question or whatever, for example, is a are you? Are you happy? Okay, I just press, add yeah. Okay, don’t know where is it it’s a bit awkward yeah like like that you understand why at midnight you can put in a custom field and custom questions that you want to ask ask questions, sorry that you can ask your customer before they opt into the lead Form, okay, hopefully, did that make sense.

Okay, next one is website tracking, so website tracking is very important, because I can, for example, if a customer goes to this page. So, for example, if a customer goes to this page and I already collected that email, then I can send them a specific email sequence based on that right. So if I know for somebody in commerce right, for example, if there’s a product pitch that sells this highlighter right here, okay, I can send them a specific email sequence to people who have visited that highlight lighter pitch right.

So I want to educate the customer about how to use the highlighter, how much the pricing is or what are the different highlights that we sell rights. Okay, you see how powerful it is right. So how I generally use website tracking is for me right. Is it in my automations, which is why I’m going to go to go through Nexus all right, so people who have already booked into my my calendar? They will go through a next page.

Okay, and the next page is: is this URL right here? Okay, they will go into a pitch that will show my case study okay, so they will read this article and afterwards their Walker called me. Okay, if they do not book a call yeah, if they do not book a call, then I’ll keep sending them emails. Okay, so if you can see here right, if they have never visited this URL right here, which is the Booker call page, I will keep sending them emails to like educate them about my service product and tell them, and I urge their attempt to book a call.

Okay, so it’s I don’t know, this is just wasn’t for me. I guess, but you can see, add up the power of automation and at the features that you can do right. So if they have visited this page but not another page, you can do another if-else condition all right. So if you can see here, I click onto this. How would you like to split this automation right here? People who have has not visited this URL right here.

Then I will continue on to this flow right here. Yes, they don’t send my email right, then I’ll wait one day and then, if they still have not booked a call, then yes I’ll, send them a second email and so on and so forth. Right, hopefully, that make sense to you: okay, other conditions that we have, for example, is like and all right, it’s like a condition if they are in the United States, for example, then I’ll send an email right right, citing event data has not visited this one.

Okay, total normal page visits right so, for example, if they visited the page multiple times, I know they are interested in product right, so I can keep sending and sending them things, and you can see right. You can be very creative in your automations and flows as well. Maybe I show you something else. Actions has not clicked on has forward has replied, did not submit form waiting on goal right.

It’s in custom face in facebook, custom audiences right, so active campaign also connects with Facebook so that if they actually come into a custom audience pocket right, you can retarget those people and send them specific email sequences based on that. Okay, so like it’s very, very powerful and you can try out yourself, but basically because active campaign is designed for oops, I mean yeah, you can basically customize your your email campaigns according to you, what you like right, so you can see here right if I scroll The way down – and I just want to build something out for you so for some – I literally just press plus – send an email, select my email, safe, okay and then like email, just email.

It goes in right. So, okay, you see how in a sense simple, it is okay. Let me just delete this email right, yeah yeah. Can you see how simple this is a literal drag-and-drop builder, but for email? Okay, so hopefully that makes it okay, the next one like to. I guess the last thing I’d like to show you is a mineral broadcast emails, so men are broadcast. Is that the same as they three any other email autoresponder out there, but yeah it’s just sending emails, but I want to show you how the page builder actually looks like so, for example, if I wanted, I just create a campaign right, yeah, okay, the output campaign In and for some output test, I put stand it.

Okay, let’s select my list right here. Press next, okay I’ll choose a template from before. So, for example, I use this template and just put test press Continue, yeah, and so you can see here right. It’s um! Okay avoid my crazy face, but basically it’s is that very drag-and-drop email builder so, like any anybody can figure it out right. So, for example, here right I have my image. I want to put a link to my YouTube article.

If someone clicks this image right here, they will go and read my youtube article: okay yeah. This is just text right. If you wan na insert anything, guess literally drop. So, for example, if I wanted a button, what I want to click right, scroll button click here read article no okay, I’m not going to customize the button, but you can customize button and you can see right. It’s very reasonable. It’s very, very simple, stuff! Okay, you can obviously create very fancy emails as well, putting graphics, graphic designs, social links.

They are Facebook and whatever, but I prefer to keep it simple okay, so this is just me yeah, okay, so you can insert your articles, library, RSS feed, for example. Instead of article right here that put the youtube link: okay, then yeah! Okay, then obviously you can also schedule out your emails. So if, if you are writing your emails beforehand and now you’re sending them at a later date right, you can come in here.

You screen scroll down, you press scheduled press on choose the date specific date, for example, if want to send on the 28th 17:5 558 Singapore time, and I can press finish okay and then it will. It will send out whenever this right, so you can pre, send your emails as well. Okay, seven exit, okay! So like, hopefully, you get what I mean by this, and the reason why you need to really focus on email right is because it’s going to be your most profitable Channel right.

If you don’t believe me, you can go and find out all the internet marketers who do this. Okay, like email marketing, you are able to extend their lifetime value without paying Facebook and Google and additional amount of money. Okay, they own all the traffic. It’s ok, but all you’re trying to do is together. You’ll get your customer list so that you can send out emails. You can advertise to them without paying Facebook and Google in the future.

Okay, the goal of the email list right is because eventually, if you want to sell your business, for example, okay, you can sell the email list together of it and your your new, multiple on your business will be many many times fall and the reason why is That is because the excess to the customer is the most important thing in every business right. If there’s access to the customer, a person will pay for it.

Okay, not only that, for example, if you are so low in time, mocktail or whatever right and then you want to sell info products or you know, sell ecommerce or whatever right or you wan na recommend it cost affiliate marketing sorting right. This is suitable for you, because you can send your list valuable information and, if they buy from you, then that you can use email marketing as well. Okay, so hopefully this gives you an entire sensing of why email marketing is important and how you can use it, and I, like the campaign, it’s just like the software.

I use right so, if you’re, only if you’re going to use something else, but you can go ahead, yeah, but a person I use active campaign and think of it as to rent okay as a rental on the Internet, you don’t pay if it’s girl rent, but You pay virtual rent. Okay, if you have any other questions like ready, a regarding active campaign. Just let me know yeah yeah, just let me know in down in the comment section below and yeah.

Okay hope to see you soon, yeah, let’s pretty much it okay, see you next article


 

Categories
Online Marketing

How to Create & Setup Account in Mailchimp | Effective Email Marketing

If you don’t know how to get started, we’ll show you how to get started in this article rod here and welcome to Bern to learn. First, go to MailChimp, calm click, signup free fill in your email choose a username and password click on get started now. Check your email inbox for the link to activate account. Click on activate account, you’ll, be redirected back to MailChimp, confirm that you’re, not a robot and add your personal information.

Now, let’s describe your business and add an address: do you have a list of subscribers? Do you want to connect to social media carefully, fill out this information, since it will be very useful to your campaign later on, you can take a survey or skip it, but since the survey takes less than 60 seconds, I’m going to go ahead and fill it Out and there you are all ready to start with the next challenge.

Creating your template, which we’ll look at in the very next article part of the series. Is there a subject you’re interested in? Please tell us what you think in the comment section below thanks for reading also join the inner circle, our technical skills, learning accelerator, you


 

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Online Marketing

Email Marketing – :59 Second Friday with Josh Miles – Marketing and Design Tips in Under a Minute

Okay, kids. I’ve got something to admit: * GASP, *, I’m kind of a giant nerd. My favorite piece of email marketing advice comes from Spider-Man * With Great Power Comes Great Responsibility. * Number 1. Write emails that you would want to read Friendly neighborhood emails are always more Engaging Number 2 Remember, over 50 % of marketing emails are opened on the phone, So use big type short paragraphs and buttons Number 3 Pay attention to subject lines and preview text, so even if it gets cut off it still, Makes sense When it comes to email marketing, don’t be A web-slinger Email may be the most powerful tactic in your Marketing toolbelt so use it with great responsibility: * Woo-hoo, *, Remember.

.., Like this article and subscribe to get more Marketing and design tips every Friday. Thanks for reading We’ll see you next time, Don’t forget to subscribe.