Tag Archives: marketing

The Call To Action Button

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!

 

 

You need a Website for your Business

42356402 - responsive web design on mobile devices phone, laptop and tablet pc

These days it is important to have a website for your business. Now you may already have a business website, but is it a responsive design? It’s got to be responsive. The ever growing mobile use by Internet user becomes greater everyday. You can read more why it’s important to have a responsive business website in our Tips and Update section.

Hey, need a Press Release?

A press release is a perfect tool to show the world what your business is doing and how you can solve people’s problems. If you think you have something that will change someone’s life in an exciting way. You should consider writing a press release for your business or idea. You never know what will happen if you tell the world your idea. Don’t know how to write a press release? See the 4 elements of a successful press release. 17380958 - portrait of busy secretary typing in working environment

Social Signals & Google

social-signals

Well, I guess i will continue to post on my WordPress blog. I think I’ll be able to handle it….Maybe. Today I am talking about Social Media, particularly social signals. Now when Google ranks your website. It take social signals in account. What is a social signal you may ask? Well read more about social signal on Allshouse Designs Update section.

New construction of the Bothell's Court House

Need a New Or Updated Site for your Business?

What You Need To Know About Designs

If you think that web design is just about the stuff you can see, you’re not alone.  In reality, web design is also about bringing all of the back-end pieces together while talking to search engines so people can find your site.

Let’s look at a few of the pieces—both front and back—that you need to make an effective website.

Page Layout

The way that the features of your site are presented speaks to your target audience.  There is a certain cadence in where things are placed on a page.  And you have your choice of any number of feeds, text boxes videos, images, shows, features, forms, and other pieces to work into your page.  The way that those are set up should lead your visitors toward a certain goal—often that will be to buy or contact you.

Remember your layout needs to be intuitive and clear for the people you want to look at your site.  More often than not, that means that it should be accessible for people even if they’re not tech savvy.  Sometimes, too, you might need to keep a single element consistent on every page of your site—often this will be a menu.  And also, be sure to read through everything on your site.  Make sure it’s consistent—if you ask someone to contact you, have a contact form on the page.

Font Choice

There are literally thousands—maybe millions—of fonts available.  Which do you choose?  Generally, you have your choice of one font for body text, one for header text, and maybe one or two more that you use for special bits like an image.  The text that you choose will inform people on the tone of your site, so pick a combination that speaks to your audience clearly and on their level.  You can be serious, factual, comical, casual, gaudy—whatever.  But never use a font that’s hard to read!

The Coding Question

It’s not uncommon to find a designer that is more involved with the appearance of a site.  In some cases, it’s good for your designer to know how to code.  Like if your project is especially intricate, custom, or specialized.  In these cases, you might need to seek out a designer who is also comfortable working deep in code.

On the other hand, there are a lot of solid options for templates and pre-built platforms.  If you’re on a budget, don’t have any needs that are out of the ordinary, or just want to see the work get done, it makes more sense to just find a designer who can use and work with those templates.  Usually, that includes setting up the back-end so that search engines can find you easily.

What’s your web design project like?  Have you got an idea of how you want your site laid out?  Have you found a couple of fonts that you like?  Determined if you need a custom-coded site or if a well-designed template will do?  Let us know with your reply!