If you desire to see success in web marketing, you have to get ahead of the competitors. A competitive nature is essential when creating your website and planning your marketing campaign.
Hire a website design company to help with your digital marketing efforts!
Offer something of worth to get people to sign up for your digital e-mail lists. If you see a blog site about pet dog training, you can use readers, your leading 20 suggestions for pup training, when they offer you their email address. You have more chances to send them items that they will desire if you can build an email list.
One essential thing you can do to market your items through the internet successfully is by giving away freebies. Send your giveaways to online directory sites or backlinks that would make it easy for other individuals to know and hear about them. This is one method by which you could go about marketing your items.
When marketing a product on your site, reduce distractions and increase focus. You desire your customers to look at your page and immediately understand what they are taking a look at and why they’d be interested. If your page is cluttered, or worse, dull, you will lose them in the very first couple of seconds, with no opportunity to make a sales pitch.
Increase your sales force by hiring pleased consumers to act as brand name ambassadors. Offer discounts for linking others to your website or use a reward for the affiliate who can create the most click-through links on their blog or site. The benefit might be a free product, totally free shipping, or gift cards.
Ensure that you produce a monetary plan before you put the wheels in motion to identify what you can and can not do. Never spend more cash than you have, as your goal must be to optimize your site’s value with minimal expenses. This is the optimal strategy for profit.
To help your clients remember your business in terms of online marketing, it is instrumental in utilizing slogans and logos for your service. This technique makes it much easier for consumers to recognize and remember your company. When faced with a problem, these slogans and logo designs appear in the consumer’s mind. They tend to reflect your organization.
A crucial tool to effective internet marketing is to use the keyword META tag on your sites effectively. The description and keywords are important. Accurate keywords and essential phrases that pertain to your website are necessary. Do not utilize keywords not connected to your site, or you could be punished by the search engines and do oer pack keywords over three times. This makes your site appear like spam to the online search engines.
If you have a competitive nature, a practical internet project can be yours. Sticking out is necessary if you wish to be at the top of the online search engine outcomes and drive more traffic to your business website. In this post, we have provided you with some valuable pointers that can help you quickly reach the top. Your organization makes sure to see an increased level of success if you follow them.
A competitive nature is essential when creating your website and planning your marketing campaign. Offer discounts for connecting others to your site or provide a benefit for the affiliate who can generate the most click-through links on their blog or site. To help your clients remember your business in web marketing, it is critical to utilize mottos and logos for your service. It is important not to use keywords not related to your business, or you might be punished by the search engines, and do not repeat any keyword over three times. Standing out is vital if you want to be at the top of the search engine outcomes and drive more traffic to your business website.
My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.
My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.
You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.
This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.
You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.
I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.
In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.
Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.
Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.
Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.
It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.
For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.
What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.
If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.
You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.
This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.
Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.
Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.
You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.
Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.
When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.
Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.
This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.
Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.
Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.
But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.
This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.
Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.
As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.
But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.
The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.
I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.
So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.
That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.
The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.
It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.
If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.
The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.
So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,
Now, I’m going to say this right now: it’s not easy! It’s hard you’re going to put at the time his own fucking acts, no growth. Hacks no like, if you use days all of a sudden the floodgates opening a millions of people go to your website no way. I know that shit doesn’t exist, however, going to show you a proven skillful model they can duplicate and send off to your team, rinse and repeat: look at your analytics optimized based on your analytics and grow and grow and grow and grow and scale the right way.
Okay, so this is a model in a nutshell and keep this article short as possible. The system is called a who. What where and how system in this article just been talking about the where forget about everything else, but just let you know that’s where it comes from. So if we’re looking at the whole model most businesses, they will spend a lot of time focusing on their own platform. You want to start off with a start up.
You get your beautiful website, so you have your big website over here. You spend all this kind of money, creating content inside this website right through the money sign and you go out really cool. Look at my constant of my website. You do some social media posts see all of this. You know normal stuff. What they tell you to do and guess what nothing happens? No one comes your website because no one is a shit about your company.
No one cares about your brand yeah you’re, nobody, okay. So this is what you need to do. Instead, you still, you still need to build out your website, but don’t invest that much time into it, make it aesthetically pleasing, make it mobile friendly the standard stuff? Okay, so you have your website like so and basically what I want you to do is I’m going to spend. You know enough of your time creating three amazing pillar posts and what pillar posts are are guides or articles anywhere between two thousand words thousand words.
Beautiful images and articles like you really invest your time in and kind of like become the industry leader. In that specific, you know topic they were talking about, so you have three, so three pillar posts would call them, and you know, on average, like spending over between five hundred fifty thousand on the pillar post – maybe more maybe less – I don’t know – maybe doing yourself. Nonetheless, one three of them on your website: it really be strategic, pick three topics in your industry: let’s say your e-commerce of a product, maybe if you’re selling a pen maybe talk about them like cost of business for an office, that’s one and the second one is How to reduce overhead in your office, you get it just a bit, so three different topics with inside your industry and you create these pillar post on these bullshit 500 word cheesy little dinky articles and I fucking hate okay.
So now I got three polar posts. This is where the scalability model – the hard work, comes in. Remember what I said. Nobody knows you exist. Your website is in ghost town, remember the movie Field of Dreams. If you will build it, it will come down. Comes don’t cares about your fucking baseball field, okay, so, basically, what you need to do is this: you need to drive your Google Doc sheets and you’re, going to you’re going to do this you’re going to have one section which is called a GP another section which Is called podcast and if you guys can see that on this is garbage, so force markers seen need actually a fuckin marker business.
So we’re going to have there. We go we’re going to have a desperate, better GP and podcast okay and basically, what you’re going to do with GPS for guest clothes. You can use a tool like bus sumo, so this is what I do. I go to bus to go get the pro feature. Trust me don’t Chin’s out on that free feature Pro feature: invest in proper fucking software, go to bus, sumo and type in the keywords, your business, so we’re going to still use the whole theme about the marker based going to type in the keyword startup.
I’r going to type in the word and the consumer product and type in the word, maybe design so figure out the main keywords in the ordinate of your business and one side of us to move. There is a check mark for guest posts. You check that only that nothing else, and it’s going to give you all these articles where people have guest posted holy shit. That’s a fucking goldmine. So basically, what you want to do is you want to click the button on the right? It’s going to look for the most shares, so LinkedIn shares for the shares Facebook shares and then basically go by one by one, every single one, and what I’m looking for is I’m looking for hide the main website north of 40 plus domain Authority.
A great little trick you can do, is you take the URL of that website? You can plug it into a website called similar web.Com boom and you look for monthly traffic. So what you’re looking for is anywhere between north of a hundred thousand monthly hits? You don’t want anything south of that, because it’s not worth your time. So let’s say you go through the whole process of finding websites doing more than one hundred thousand hits a month domain of 30, 40 plus 40 plus and basically you’re making a list of least at least 30 guest hosting opportunities.
So you go to your Google Docs and Google Drive and you make content okay cool now, um go is due to podcasting. So basically, podcast is a little bit easier to leave any tools at all. You can go to six-year. You can go to iTunes. You can go to Google Play or Google podcasts and basically you’re looking at least the top 40 in your needs, so, let’s type in, for example, once again with this, maybe you, entrepreneurs, startup marketing, consumer goods, etc and basically you’re.
Looking for the top 40, you rip that data out you go to a Google Doc and once again guess what name content boom. That’s your list! Okay, and this is what you do. Let’s start with the guest post, you go one by one and email them and I usually ask permission based marketing as opposed to just pitching them. Like literally this will I do subject line trying to connect or to blow the name of the person.
So let’s say to Mike from a mere: are you accepting guest post question line and a fucking story, literally more than 80 % of the time to email me back what you got? What do you have in mind? That’s privileged space marketing boom, open up the relationship and that’s when you sell them. So basically what you want to do is you know those three pillar posts that you had. So this is what you do around those topics you pitch them: a good guest post that it’s congruent with their audience, not what you want, but congruent with their audience, based on those three pillar Cosi you’re talking about – and this is where the traffic part comes in – Because if you’re looking at Google rankings, they care about backends for your website, they care about bounce rate, they care about how many other websites that people are talking about your website and anchor linking to your website, etc, etc.
So let’s say the first person accepts our guest post. You start writing a beautiful guest post on their website addressing their audience. Talking about the three color posts are roughly around the three pillar post ideas you had somewhere in that post your going to have a link to one of your pillar posts and the whole idea how we do how we do it usually is: let’s say we’re going To call this on our pillar post, one so pillar, post one is: we have a campaign for each pillar post, so pillar, post one is we’re looking for roughly and we’re between five to ten guest posting opportunities in each of these guest posting opportunities.
They have one link, so anchor text based link back to pillar post, one more or less you’re, creating an organic personal backlinking network, as opposed to paying in and controlling your own. That’s a whole different article, but this is an organic way. Different websites different website different web sites. You have now pushed their audience, you’re, building links back to your pillar post, and that’s it simple as that.
So once you’re done p1 go to p2 p3, you get they just divisible down the whole. This you get ready for rejection, sure keep on moving forward if moving forward and moving forward. The whole idea now you’re telling Google that you are a trustworthy website. The people deem you as an authority and will see you above all when you get fucking exposed to like mass amounts of audience. Like imagine getting a guest post on, like I don’t know, website doing the million hits a month and then they put in the front page.
You can’t buy that type of media. It’s too expensive. You got it for free you under community. You get it back into your website times that by five six seven, ten, twenty five twenty five guest posts – you do the math. It really does help your company. This is scalable quantifiable. You can look your Google Analytics. You can see how many people are coming from every link, every post, bounce rate, etcetera, etcetera, become very become.
You know, use Matthew advantage. You know I wasn’t number from the beginning. I realized how important numbers are so really digging deep with your analytics and see what’s happening? Is you going on and then optimized from their podcast a little bit different, so podcasts are obviously not guest hosting you’re, not ready for them. We reach out, I figure out what the angle of their audience is pitch.
Your idea pitch your story and just be you be fun. We’re in and have a good conversation, be interesting for people and usually for the most part, use podcasting. You have a spot where they link back your website. It’s not obviously to your article, but here’s a little tip on top of that. If you are in a position where you can offer something special for their audience, create a unique page for the audience.
So let’s say going back to the markers: maybe you can have like entrepreneur and partners, John Lee Dumas as a podcast and all these other people a podcast or you know, art of charm, Jordan Harbinger. You can have art of charm, comm, slash goal marker, for example. So from our to charm, Jordans page they click it. They go to market page, a special offer just for his audience. Okay, so make a unique make it personable just for their audience that that little extra goes a long way.
That’s it! You go down the list. You finish that, but I mean that’s how you get traffic to your website. It’s not you just focusing on your website. If you do outreach, you building the bonds or relationship with everybody else in your ecosystem and also you getting exposed to other people’s platforms. That’s the most important thing, your message, your brand, everything that you want to sell is now exposed on these platforms have millions and millions of readers or followers and Watchers.
That’s it I’ll leave you with that. You got a comment coming below. Let’s see you later, peace
It needs to be nurtured. It Needs to grow, but if you’re like most local business owners, your website is Likely to have just a handful of pages which were created when you launched it And if I had to take a guess, I’m fairly confident these pages would include a Home page, a Contact Us page, an About us page and a few pages describing your Services Am I right if you recognise yourself in his description and have no Idea what else you should be publishing on your site stay tuned, as I am going to Run through 21 proven content ideas.
You can start using today to get more Customers, through your doors Hi there, if we’re just meeting my name Is Luc Durand, the founder of ranking academy.Co.Uk, where I talk about the Best tools, tips and ways to help you promote your local business online step. By step and click by click On this blog, I cover everything any local Business owner needs to know from search engine optimization to social media.
My Goal is to help you thrive online, so you can drive more visitors to your business. And ultimately make more money. So if you’re new here consider subscribing and Clicking on a bell button, so you don’t miss any of my new articles. Finally, don’t Forget to check out the description below, which is where I put additional Notes and links I refer to in this tutorial If you’re ready, let’s jump Right in content idea number one Frequently asked questions Here is an example of an FAQ page from a local surveyor.
These types of pages are useful. Because not only you can answer your visitors questions directly, but you Might also appear in Google Answers snippets results, which are also useful for Voice search content idea number two: how to pages Helping people out solving Problems is a great strategy to build content and encourage customers to get In touch with you Here is a typical example of an how-to article from a Local plumbing and electric website what’s great about using this strategy.
Is that you can create tons of how-to pages Content idea? Number three Cover a local event, Regardless of where your business is Located there is surely some local events going on near you Make the most Of it like this, local wine bar by either taking part or simply attending and Write a page about it. If you take part, you may even be able to get a link from The organizers website and also network with other local business owners Content Idea number four: before and after results, Everybody loves a before and After photo results as it really showcases what you are capable of Achieving as a business like this handyman, You can make this even more Effective and playful by adding a slider just like in this example on a page, I Built on my own site Content idea: number five Cover a local project.
This is an Opportunity to demonstrate you care about your community and make your Content local, like this landscape gardener, who created an article about Emergency accommodations being built in his area Content idea number six expose Myths or misunderstandings in your industry Ideal, if you want to demystify Some preconceived ideas or false truths. Everybody seems to believe Here is an Example from a dentist who produced a detailed page, including rich keywords: Related to his industry and the services he provides, which he uses to link back To his internal pages, very smart move Content idea: number seven Top 10 list; You’ve all seen these around the web lists are very common, but also very Effective, You don’t have to use 10 as a number.
Any number will do. Look at this London plumber, who has put together a list of the top three combination, boilers This page alone is currently driving over 450 visitors a month to their Website, according to ubbersugest, I wonder how many customers they have gained on the back of it. Content idea. Number 8 Client success stories. If you are good at what you do brag about it through your clients. Success stories are very Powerful because anyone visiting your site can relate to them, It makes it Easier to turn simple visitors into customers.
Look at this dentist who is Using some of these patients to do just that and even uses article as a medium Kudos to him Content idea: number nine Use statistics Help people make informed Decision with statistic, related content Here is a great example from a local Property management business covering the real estate market in Colorado, Spring with numbers, I bet, if you live in Colorado, Springs and are either selling Or buying a property, you would find this article useful and maybe even call these Guys Make sure you back up your statistics with reliable sources, Content Idea number 10 Describe new regulation in your industry As an expert in your Industry, you should be aware of all the latest regulations and legal obligations.
Use this to your advantage and raise awareness of it just like this Electrician, who is clearly targeting landlords who rent out properties Content idea: number 11: What’s a typical day for you, you, You may not be a family Member of the kardashian, but somehow people always love a fly on a wall type Of documentary Give the people what they want and describe what a typical working Day is for you Just like this roofer.
If you are adventurous, use article format as It will work better. This will help people feel like they know you even Before they do business with you, Content idea, number 12 Step by step procedure. Manage expectations and reassure potential prospects with a step-by-step Guide about the services you are providing like this laser eye surgery, Once again, this should help visitors feel reassured about what they are.
Getting into and push them towards, making a call or inquire for more Information Content idea number 13. Why us Build a page and explain why visitors Should choose you as a business? Look at this electrician site, for instance, Yet Another way to showcase what you can do as a business and if you can’t come up With any valid reasons, then you might want to rethink why you are running a Business altogether, Content idea, number 14 Best guides Turn Yourself into a local TripAdvisor and create guides around your neighbourhood, Such as what the best local restaurants are, Where to find the best Wi-Fi spots near you or just like this event, company who Created a list of the best coffee shops near the location, Make it as local as Possible and once you’re done reach out to the owners of these businesses to Tell them you mention them on your website and you might even get a link on The back of it Content idea: number 15.
Is it safe, Very Much like the “ how-to” concept, but this time use the is “. It safe” option like this. Company selling engine oil through local stores – This is also a concept you can Use to create tons of pages Content idea, number 16. Lessons learned from years in business Share your experience with this sweet idea, especially when you have been In business for a while, like this lawyer, You probably have a lot to say such as How the industry has changed over time, how it has changed, you, etc.
.., and if you Haven’t been in business for that long, you can still use the same theme and Approach it differently, something like what I’ve learned in the first 6 months. Of opening my business Content idea number 17: How to choose a business like yours. I like this idea because you position yourself as an impartial judge. By giving recommendations on how to choose a business like yours, Just like This hair salon, obviously you’re not impartial at all, and you want visitors, To choose you, but it shows your confidence that you’re, probably the Better choice, Content idea, number 18: getting a job in your industry, Help People out on their journey to become someone like yourself by explaining the Best ways of getting a job in your profession like this orthodontist See it As a short biography, which only zooms in on your career path, Content idea, number 19 Behind the scene Who doesn’t like to know what really happens behind the Scene, That’s what these butchers reveal on their website when it’s their busiest Time of year Christmas, This is a chance to show your existing customers a Different side of your business and for new visitors to see you have nothing to Hide Content idea, number 20 Pros and cons.
There is no such thing as a perfect Business or profession, so why don’t you write the pros and cons of Doing what you are doing in a full-length article filled with rich Keywords just like this training academy in an article on the pros and cons of Becoming a massage therapist And finally content idea: number 21 Publish horror, Stories, Horror stories are very compelling, can drive a lot of interest.
Can be very funny and also be shared on social media, so they are not to be Sniffed at Here is an example of such page from a lawyer located in Las Vegas Horror stories are even better if you can include images or articles, That’s it. For today, if you’ve made it this far well done, if you like the article, please Give me a thumbs up, as it will be very helpful for me. As you can see, there are Plenty of options to choose from Applying these ideas will help you cover A good mixture of local keywords, as well as keywords related to your industry, Get Started today, and I can promise you it will pay off until next time.
My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.
My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.
You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.
This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.
You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.
I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.
In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.
Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.
Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.
Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.
It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.
For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.
What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.
If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.
You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.
This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.
Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.
Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.
You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.
Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.
When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.
Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.
This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.
Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.
Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.
But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.
This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.
Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.
As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.
But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.
The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.
I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.
So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.
That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.
The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.
It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.
If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.
The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.
So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,
It’s not something you can do today and you’re going to start Getting traffic tomorrow Right Right, But if you have all this Great content but bad SEO, no one’s going to find it Welcome to The Journey, I’m Nealey And I’m Morgan, And today we’re talking about how to get traffic to your website All right.
So I’ve got this website and I made it all super pretty its got good. Animations, how do we get traffic to it Yeah, so you spent so much Time and you’re pretty bummed that no one’s finding your website Well, the first thing you Need to do is you need to put content on your website? So if you don’t have articles, if you don’t have a Reason for people to be continually coming to your website. You need to give’em a reason So start publishing content regularly Start a blog.
It’s the Easiest thing that you can do You can post whatever cadence you want, whether its once a week twice a week three times a week, four Five six times a week, I don’t know You pick what works for you and just start putting content out there. Then people will start finding it and then subscribing and Coming back and back again, All right and as a bonus, we actually dove pretty deep into content creation.
And content marketing We’ll throw the link right over there, But talking about the cadence and series, how do we really keep things? Organized and consistent Easiest thing you can do is create a content calendar, Its a place where you Can put all of your post and all of your ideas in one Place and then you can see,’Okay. I need to write these 10 articles and they’re going to post on these days..’ Perfect.
So we have the Content created Content is king Now, should it just live on the website? What else should we do with That content to build traffic, So the easiest thing that you can do is once you already have tons of content is: go, publish it everywhere Everywhere. Everywhere So, for example, if I have a blog post and I took great photographs and its five tips on how To be awesome, you know I should show the world on Other places on YouTube, Pinterest, Twitter, Instagram, Hey.
Maybe I should share those five tips on those other places because I have followers. There are lots of people out there that don’t just follow you on your blog, So you need to get that content out. There’s people on Pinterest Who don’t even know you exist? So you need to make sure you create a nice little Pinterest banner and it links back to your website, because people will be Searching and they’ll find you and they’ll become one of your New followers and readers – I like that, So that’s super important.
You create a banner for Pinterest and you create a you repurpose that content for Instagram, don’t just copy paste. It everywhere right, You have to make it for that platform Like Twitter, keep it super. Simple super short Instagram Include one of the tips. Imagery is everything Especially the five photos Right Make sure its for that audience.,’Cause they’re there for a reason Like if I’m on Instagram, I want to see imageries And things like that, I don’t want.
I don’t want to see text Yep For YouTube. You Basically, have a script already written with That piece of content so just get in front of the camera and share those five tips and publish to the YouTube world There. It is, And then you put little Micro-Content everywhere else on YouTube and then back to your website, just repurpose its like a circle Just be everywhere and share Yep Share it all All right, so we’re repurposing content, we’re putting on social we’re, putting it on our website, putting it where our followers are.
But what we haven’t brought Up is email marketing. Now a lot of people say ‘Email marketing is dead, don’t use it its in the Past everything’s, social.’: What’s the value behind email, marketing, First and foremost, people who are saying Email marketing is dead, NO, NO, NO Email marketing is still alive and well The great thing about email marketing, its really one of the only Places where the algorithm, like all these algorithms out There that hide your content and make it so people who Are supposedly following you can’t find it You own that list, And so, when you send an email, They will see your email, So that’s a great way to get your content in front of eyeballs of People who indicated like literally they’ve, signed Up to follow updates from you, So in email, marketing, there’s lots of different Things that you can do You can do a newsletter.
You can just anytime, you post, you automatically Send an email to anyone Whatever you want, just go and get in front of Your audience through email, What are some of your Favorite newsletters Like go check your inbox Right now and just look: Are you following businesses and there’s a reason and What a super great point is you don’t always read those messages Right right, But you still see that brand constantly Yep Right, keeping that awareness going When they see that email from you sometimes they’re, going to click they’re going to go back to your website and that’s Going to increase Traffic to your website, And just to add on to that, we talked about it in earlier articles, not to’sell, sell, sell.
‘, You Want to’tell tell tell.’ And when you’re creating your Email marketing newsletter – you want it to add value, Whether its your blog post or content, Don’t always be an offer to buy this.’cause you’re going to get Just unsubscribed immediately, So what are some other Options that we can do to help build traffic to our site Yeah, so we’ve done a ton. We’ve built our own content. We’ve shared our content on All of our social blogs and all these different places we’ve gone to our email list Now its time to go to Other people’s website Out into the wild, Yes, The wild wild west of sites that you do not own yourselves, So you don’t control It called Guest Posts, So basically we know how Hard creating content is its time consuming.
You have to edit it. You have to draft. You have to Come up with all these ideas and you’re an expert And maybe you’ve already Written about the things that you’re an expert About so many times over, Your audience knows that, but maybe someone else’s Audience would benefit from learning from you, So Guest Blogging is Going to someone else, maybe in your niche or a Different niche and saying “ Hey.
I would like to write An article for your audience, Here’s what I was thinking.” And what that does. Is you Create very useful content, And then the most important is that, somewhere in your bio or in that article, you have a link back to your website, So that these new readers can find you and then go to your website visit and follow you from there. Not only that that also Build back links right Yep, So that helps your SEO.
Increases the traffic, which is what this article is about – That’s perfect because That ties into SEO Getting more traffic to your site. It means appearing on search engines. So if you aren’t even Appearing on the first page, your basically dead, No one goes past. The first Search page of google or any of the search engines, So you need to work on your SEO, which is your Search Engine Optimization, So that way, people when they’re searching for your keywords or your products or services that you show up and they visit your site.
We actually just did a Article all about this, You can check it out right here. All the basics of SEO SEO is so big, make sure To check out that article, But if you have all this Great content but bad SEO: no one’s going to find it. So you really work on your Seo to increase your traffic Right And what really Helped me understand, backlinks and something that I deal with a lot is you can think of backlinks Almost as like followers or like on your post on Instagram or wherever else, The more likes you get, the More people are going to see it, So those backlinks are Just “ likes” for your website, So SEO takes a ton of time right.
It’s not something you can do today and you’re going to start Getting traffic tomorrow, [ Morgan ] Right right. What are some things that, if we need that instant gratification like’, I’m a millennial, I need to see it now.’. What are some things I can do. To get that instant traffic Yep, Like you said, SEO, is building a Relationship with Google, So it does take time. It’s Like we’re dating Google, You have to take them on all these dates month after month week after week, and so it really does Take six or 12 months to really have very Very strong SEO results if you’re consistently Putting in the efforts, But if you need traffic now there are things that you Can do right now to get.
.. Right, meow Right now To get the Traffic that you need Its called’Ads.’ So ads on search engines are an easy way to have your website pop up on the top of the search results, But the problem with it Is that its pay to play? So if I have a $ 1000 ad budget, every time that someone clicks that ad it gets subtracted from my budget And eventually whatever the rate is when by budget’s gone, my website,,’Poof.
‘, It no longer appears on the search result, But ads do work. We love Google, That’s why we use it Every single day, Multiple times per day, So people love Google And they do trust the ads. So if you need people to Buy your products right now, you might want to look Into a PPC campaign to get that traffic Right, That Pay-Per-Click and Google’s not the Only place you can do it, I’m sure you’ve scrolled on Facebook or on Instagram or Twitter and you’ve seen the ads there too, Like you need to be Where your audience is Like Google’s, probably the most relevant,’cause people are searching.
For those exact terms, so you’re going to get that instant click, But its part of the brand awareness and just random clicks to the site, those social media platforms, Are probably pretty good, too Yep, Speaking of social ads, social ads can be very targeted because they know everything About your demographics, what you like, what you don’t like! It’s a bit scary, All right! So we’re Doing all these things to build traffic to our website, but how do we know what’s working Analytics? So if you do not have Google Analytics installed on your website.
You need to stop and go Install it right now, Because it has so much information about who is visiting your website when they’re visiting your website, how long what pages they’re visiting when they’re leaving Its so much information, and it will help you understand. Which of your articles that you spent so much time creating are getting the most traffic Where they’re, coming from What search terms, people are searching to find those articles And so you’ll be able to see very quickly what are your top performers and what are your duds? So you can stop working on the Things that aren’t working And building more content that people are actually searching for So Google analytics you could do a whole article.
Just on that There’s master courses – Just on Google analytics, But even just having The basic installation will give you enough information, so you can continue building content that your audience wants. Which will bring more traffic And then to add on that. I probably recommend setting Up, Google webmaster tools Just so you can see where your organic search Traffic is coming from. You can see the search terms.
How often people are viewing It they’re clicking it Things like that kind of piggy backs on That Google analytics Yep All right guys. I hope this Article was helpful for you and that you have actionable Tips that you can start today to start increasing Traffic to your website, I’m curious. Let me know In the comments below What is one thing, you’re Going to start doing, Are you going to build content? Work on an email list, let me know, I know what I’m doing.
Creating article content, Nice Awesome, Make sure You like and subscribe and ring the bell, if you wan na see when our next articles are Coming so you get it first, This has been The Journey Signing off.
I will be traveling the modal devices and browsers. So let me introduce first of all. First of all, you have to click on, add type button by clicking on my exciting and so on, open for adding website to get drag. So the first bit is fine available with this time. It is complete and thousand see the available widget time is the total number of VC per day which you can send to the website.
This is the total number of traffic which can be generated with this software. On the current system, it is based on the system configuration if your PC is not having enough RAM or processors, then it may be quite low, so the basic mix, Pat from the basic one here, is a link, but here we can put the URL of our Website on which we want traffic from p.M. Putting my own website, it is yes, we are going to discuss only basic things here.
I am just adding being. You are a healthy number of traffic Itaewon. So currently I will set maximum here. You can see we have to just enter the URL and the total traffic so for now we will keep all this thing as it is and we will discuss in the next article regarding all the seekers. Now you have to just click on the ok button by clicking on OK button, you will see the official list is added here.
This is the unique number of PRS here you are, and this is open to you now you can see the traffic it started to come. I have made this slide. You can see as soon as we have started this, the cockiest, including so meanwhile, we can discuss here here. You can change filling any time by clicking the change with them. You can also change the number of traffic and other options. Similarly, you can temporarily stop each traffic being sent to be side, and you can also enable this.
It is showing total number of traffic year off of the total traffic. Please getting updated it’s a few time intervals and you can also share these settings and you can also modify the settings so here, as we are going here, you can see itto the number of traffic a minute and it is increasing continuously here we can see this Talk reddish and I have not configured it, so it will by the cold so subreddit.
We can get enable that we we need one two three sub pages when you move copy. Second, so that we can reduce our bounce rate. You can see here the globe. It is a high quality traffic on the US and also from all over the world. We can also consider this traffic. I will show you how we can do this later, so if we make it in two again Yeti double so this was the option home where we can create the traffic in Google Analytics.
We can also create the traffic to URL, shortener, Google’s or any kind of media. First of all, you have to do just a simple things. We will create um, URL, so unique Here I am completely taking any random mix. Then you can click here to copy me and moving change it to here. So now we can see the traffic will start bleeding here to paste to play in traffic engine directly click here on analytics data, and it is currently showing zero because we as soon as you interpret here, you can see here that it is updating.
So you can see the browser half of locations operating systems with a 30 minute which
You skipped lunch to come here about search, no pressure, so my name is Maria and I’m a webmaster trends. Analyst coming all the way from Switzerland to talk to you about search and I’m John Mueller. I’m also webmaster trends, analyst we’re both from Google Switzerland. Our role at Google is to help the web ecosystem to be more successful in Google search.
So we hope we can bring some of this across here as well great, so I want to start us off with an example of how this actually works, so you can get an idea of what you as a developer, can do to be more successful with search. So this is Japanese website Rakuten recipes and they wanted to get more users. They also have a ton of delicious recipes on their site, so they were wondering. What can we do to get more people to notice us in search and what they decided to do? Is they changed their CMS in order to be able to markup every recipe that is added to the site, with structured data markup? What this does is it lets the search engine know that there are different entities, so things like cooking time, different ingredients, a picture and lets us display the result in a much more attractive way in the search results and the site itself was in Japanese.
So we decided to switch off the markup for those of you who don’t speak, Japanese to something more legible, so instead of dumpling, so you have here a party coffee cake, but it works the same way for dumplings, and this is how this ends up. Looking like in the search results, so you can see that, in addition to the regular elements of the search page, so they have a title, they have the URL and then they have the description.
They also have a really nice picture of dumplings, and then they have the cooking time as well. So this worked out for them pretty well in fact kind of spectacularly, so they got 2.7 times more traffic from search yeah and we thought you know developers usually don’t get as much advice around search and they might not even know about all of the pitfalls and Possibilities shouldn’t we share some of the knowledge with them, so with you all as well, so we hope we can show how search can make your projects a little bit more successful.
So today we’ll look into various types of public web presences and gives you a broad overview of specific details that you, as a developer, can read out for and implement, and these details can help make your projects more successful, on search making it easier for search engines To send users to your projects directly, so you might be thinking as a developer. I don’t really care how or if my stuff appears in search, but probably your customers, your users, the people that you’re building these projects for they do care.
And since you control how your content appears in search, you can have a huge impact here, think back about Rakuten recipes and what they did there. Globally. Google search and Google News send Philly ins of visitors each month to web sites for free, and it’s not just about web sites. We’re going to be looking into various ways that search can work depending on what you’re working on a website is just the most common format.
You could also be building a web app which is kind of similar, but slightly different as well or you could be contributing to a content management system, its so-called CMS, which enables others to build web sites of their own or as a part of that, maybe you’re Working on plugins or themes or extensions for these content management systems, we’ll take a brief look at these, as well as detailed recommendations for each of them and, as I mentioned before, search brings billions of visitors to websites every month.
That’s a lot of visitors. We serve trillions of searches each year and out of those, this is quite surprising for me every time I look at it about 15 % of the queries every day are completely new ones. Things we’ve never seen before, so maybe they’re looking for one of your projects and regardless of what you’re building if search engines, understand your content, you could get a lot more visitors and potential customers with search.
So you as a developer, you can control that through the way that you set up your website or content platform, so under these Sandy’s better, let’s take a quick look at how search works right so in order to be successful as a developer in search, you need To know at least the basics of how it works, and I’m going to take you through the super super high-level picture of how it works. If you’re interested in the details, google.
Com slash jobs, welcome to apply, and then we can go into a lot more detail. But let’s get started with the super high level picture, so we generally talk about three things. First crawling and discovery, then indexing and finally ranking and serving so I’m going to show you very briefly what each of these things is about. So, of course, in order for us to be able to show anything in the search results.
First, we need to be aware that it exists, so we have a series of systems batterer going around following links on the web and downloading web pages. Html files, you know all the different resources that come into making a website like javascript files, CSS images, what-have-you and those systems collectively are crawlers and we call them Googlebot. So the goal for us is to find everything that is fresh, new, interesting, relevant and important, and to do that in an efficient way and in order to know which URLs to crawl and in which order.
We have another set of systems which are known as schedulers. So they queue the URLs for the crawlers to go and fetch, and all of this gets then stored. So you might think that this is a pretty simple process. But if you start thinking that we have to do this 20 billion times per day, then you kind of get an idea. It’s a little bit trickier than it seems at first sight. In fact, in 2016 we saw a hundred and thirty trillion pages and a new link that we see usually there’s two more links that we’ve never seen before so there’s constantly new stuff and we have to decide what to crawl.
How to update and to do this. In the most efficient manner, so whilst we find the content, we have a series of other tasks. First, we have to make sure that we are allowed to access that content, and for that we will first go every time. We access a site we’ll go to a file called robots.Txt, which is a pretty simple file containing instructions to search engines and other crawlers, and it tells you this is okay to fetch, and this is not okay and we obey this very strictly.
So that’s the first thing that we’ll try to find on a website. The other thing that we’ll try to do is to get as much content as possible without troubling the normal work of the server. So the website can function and serve its clients as usual and then finally we’ll try to handle errors gracefully. So as a developer, you have two tasks here: the first, if you remember again that we do fetches 20 billion times a day and we see trillions of pages every year – is that your content should be really easy to discover so ways to do.
That and John will go into a little bit more detail later is to, for example, submit to us a list of URLs. They have like a sitemap or also check that all the resources that are necessary for your site to be rendered are accessible to our crawlers. So once we fetched everything that we were able to fetch, we go to the next stage, and that is indexing. So here we’re going to parse the content and into this comes things like what language is this page? Are there any images? Is there a title? Is there a description and other different elements on the page, so to do that, we also try to render the page and as a developer, especially if you’re building a lot of really cutting-edge fancy things.
You have to keep in mind that currently, the search systems are using chrome 41 to render pages. So not all of the different functionalities that you might be thinking about could be supported by the search rendering systems, and if you want to find out more, I would suggest that you have a look at the talk that John did earlier today in the morning. In case you didn’t wake up at 8:30 to see it, it will be available in YouTube and you’ll be able to see a lot more about what we support and search and how to render things properly.
So, of course, given the huge amount of pages on the web, we also don’t want to index more than one of each unique thing. So we have a lot of systems in place to eliminate duplicates and to keep only one copy of each thing and then finally, we don’t want error pages and we also don’t want any spam. So we will kick all of that out and everything else that we want to keep we put in the index and we process it so that it’s ready to serve to users when they search.
So for you as a developer. Here I guess it’s important to remember that key elements like titles and descriptions are available in each page that your users are creating and then also to check how it’s rendered. But John will go into a lot more detail here later and then. Finally, once we have everything in the index, when users start searching we’re going to pull a set of pages, that we think are relevant results, we’re going to add a bunch of information that we’ve already accumulated to them like how important they are and how they relate To the users query and then we’re going to show them in some specific order that we think it’s most relevant for this user.
So this is mostly on our side and you don’t need to worry about anything here if your content is already accessible and easy to render, but if you’re really interested in ranking and search quality again, Google Chrome, slash jobs, there’s plenty of interesting problems to solve. So now that you know how search works, let’s have a summary of the two things that you need to remember. There’s. First, you have to help us find the content and second, you have to help us evaluate the content.
So if you’re able to do these two things you’re pretty much set as a developer. Now this is super super high level. So what we’re going to do next is show you how you can apply this for each specific thing that you need to build, so we’re going to start with websites and John is going to share with you some very specific advice about what to do, and what Not to do when you’re building a website for someone all right thanks Maria, that was a great introduction into search.
So, like you said, let’s start with websites, you can build a maintained one for yourself to kind of showcase, your own content, or maybe you’re doing that for other people to show to let them create websites on their own. You might be thinking that showing up in search isn’t really your job as a developer, but, like we mentioned before as a developer, you play a really big role in kind of putting everything in place, so that search can pick up the content properly.
So that’s really important for us when it comes to websites. I think it’s worth taking a really big step back and looking at the absolute basics. So for us, that’s a URL. That’s essentially the address. That’s used to address a single piece of content on the web. Perhaps surprisingly, URLs are the cause of an solution to a lot of web search problems. Traditionally, URLs on the web started out quite simple.
Their requests that sent to the server and the server responds with unique HTML per URL fragments within the URL. So everything after the hash sign here. They essentially just lead to a different part of the same page. Javascript changed that a little bit and suddenly a single URL could do a little bit more and show different kinds of content and provide extra functionality to keep State some JavaScript sites use fragments, since these were easy to set with JavaScript.
However, Google generally doesn’t support this and, as far as I know, no search engine supports addressing unique content with individual fragments. So nowadays we recommend using JavaScript history API to use normal traditional, looking URLs, so in short, with URLs, stick to something more traditional. Another really important thing that comes into play with your ELLs is that often you have many different URLs that lead to the same content as a developer.
That’s usually no big deal and you can look at that. You think well, index.Html. That’s obviously homepage I mean that’s like every developer knows that, but for search engines, that’s not so obvious. It could be something completely different. Sometimes you also just track ad tracking parameters to URLs, and all of these different URLs are essentially for search engines, separate pages that we could look at and say well, there might be something different here and you can imagine at 20 billion times a day that could Lead to a lot of inefficient crawling, so we prefer to have a single URL per piece of content, and there are two ways that you can do that the first is to consistently use the same URLs across your whole website.
So if you have internal navigation link to the same pages, if you have a sitemap file, like Maria mentioned, you use the same URLs there. If you use anything to guide people to your websites, make sure you use the same URLs there. Instead of having these different patterns that only two the same thing, and secondly, one element that you can also use is the rel canonical link element, which is something you can place in the head of a page that tells us well search engines or Google.
If you look at this page, this is actually the URL that I prefer you look at. This is the one that I want you to index and together. This makes it a little bit easier for search engines to pick the right URL. So we have your ELLs covered. What else is there? Let’s take a look at a typical search results page, so we have on top the title in this case the Google i/o schedule page. Then we have the URL which is right below it.
In this case, it’s a it’s a breadcrumb URL, we’ll look at that briefly a bit later as well, and then you have the description. So these are three elements on a search results, page that are immediately visible to everyone who is searching for something and they come from your pages directly. So it’s something that, as a developer, it’s really easy to place. When you look at an HTML page, they’re, very visible and easy to find, so we have the title on top.
This is really easy to put in here. We have the canonical tag, the rel canonical link element, which is also really easy to place, and we have the description meta description. So while these elements don’t directly affect the ranking, so the order that Maria talked about they do affect how we show a page in the search results and with that they do affect how people actually come and visit your pages or not.
So we’ve seen a few of the basic elements here, like the metadata, the titles URLs and the descriptions. What could you as a developer do to make that a little bit easier, especially if you have various people who are using your website your project, to put content online? We recommend making it as easy as possible for them to do the right thing, so not just for you as a developer, to put titles descriptions and all of that into your pages, but also for those who are creating pages on your platform.
To put that in there, so here you see a user interface from blogger with a really easy way to just add a description to individual pages, and we feel the easier it is for for people making your pages to actually put this content in there. The more likely they’ll actually do that. So when we looked at the search results, we saw this kind of breadcrumb there as well, and a breadcrumb is for us something.
That is something that you can provide on your pages to make it easier to understand where this page belongs within your website. We call this a type of a rich result, because it’s not just the pure text text result and there are different kinds of rich results that you can also use. For example, you could add markup for articles. If you have articles on a page, you could tell us about podcasts, which is really cool, because there’s a podcast player built into the search results.
So if you have a podcast, if you have a project that includes audio content, then suddenly that content is immediately available. In the search results, without anyone needing to install an extra app which is really cool and then finally, recipes, of course, which we saw with Rakuten in the beginning. So how do you get all of these rich results? Well, Maria mentioned that briefly. Essentially, it’s just a bunch of json-ld markup that you can add to the top of your pages.
That gives us a lot more information. So this is something that you can just add to the pages here. It’s really easy to add. We have a bunch of different types of markup that you can add here, there’s a code lab here for i/o as well on adding structured data markup. So if you’re curious on how to do that, I definitely take a look at the code lab. I have a link here and the code lab includes information on finding the right types of markup to add how to add it and how to test it.
So that’s a great thing to check out another element when it comes to web pages. If you’re working on just a general web page project is speed. For us, speed is a ranking factor at Google, so it helps us to determine which pages we should show in. In the order in the search results, but generally we’ve also found that speed. It makes a big difference even outside of search engines and the various tools to test speed.
We we have a link here that gives you an overview of the different testing tools that we have. One of the tools is PageSpeed insights, which I showed here. That gives you a great overview of what you could be testing, what you could be looking at what you could be improving and then one other really important tool when it comes to search, is search, console kind of what the name says so within search console, you Get a lot of information about this whole pipeline that Maria showed everything from discovery to crawling to indexing and to serving so how we show your pages in the search results.
You can find information about this in search console. Additionally, we’ll also alert you of critical issues. As they arise, so we strongly recommend that everyone checks this out if you’re, making a public web presence, anything that you want to have indexed and searched and looks like a lot of you do so. The first step when it comes to search console is to verify ownership. We don’t show the data in search console to just everyone.
You have to kind of prove to us that this is actually your website. One thing that I find really important here is, if you’re, making a project for others online, make it as easy as possible for them to verify owners so make it possible for them to add any of these verification tokens so that they don’t always have to go Back to the development team say hey, I need this special file that has this content and put that on a page.
So we we talked about websites quite a bit, but web app is another really important topic which I imagine a lot of. You have seen in different ways here at i/o already for us. A web app is kind of like a normal website, but it provides a lot more interactive functionality. Interaction may be logged in view personalization. Maybe it has parts that don’t actually need to be indexed as well. For example, a travel business might have information about timetables and general pricing, but also have detailed information about kind of specific connection plans for individual connections or personalized pricing as well or in this case.
For search console, we have a lot of general informational pages as well as a lot of content, that’s kind of unique and where you have to be logged in to actually gain access to that. So for these types of sites, you kind of have to balance between what you want to have indexed and what you don’t really want to have indexed and for web apps in general. I’d also take a look at the JavaScript site session from earlier today, so one there are few things that we found that are kind of unique when it comes to web apps.
That, generally, don’t play such a big role on websites in general, especially if you’re making normal HTML pages. The first one is how to actually find URLs on your site. So we talked about URLs briefly Maria mentioned how important they are for discovering pages and within web apps. We’ve seen that people sometimes don’t use traditional anchor tags to. Let us know about your ELLs, so in particular we we love finding things like this.
Where we’ve have an a tag, we have a link to a page. We control that it’s really easy to find. It’s a lot trickier when you have something like a span that essentially just calls a JavaScript function with an onclick handler, then search engines when they look at that. But, like I don’t know what what do we need to do here? Does this show a dialog? Does it show new page? Does this go somewhere? We don’t know so we can’t crawl this kind of a link.
So what you can do, if you want to have an onclick handler and handle things in JavaScript, is combine the two. So you have your onclick handler and you have your href attribute to. Let us know about the other page that we can go off and crawl. Another extreme when it comes to web apps is that we often run into situations where we see tons of different URLs, which makes it again quite inefficient to actually crawl through.
So there are different things that you can do here to. Let us know about this. The first is obviously to avoid actually going off and crawling all of these different URLs. So if these don’t provide unique functionality that you need to have indexed separately, maybe you can use other ways of linking to them other than a element. Another thing that you can do is within search console tell us about individual parameters within the URL that you don’t care about.
So this is really neat tool, but it’s also very strong functionality in that. If you set this up incorrectly, then of course we won’t go up and crawl all of these URLs, and if this is something that you care about, then suddenly we won’t be able to index that. So I read out for this, but this is a great way of handling this kind of duplication within a website. Again like like we talked about before a lot of web apps use, JavaScript frameworks and for JavaScript frameworks.
You have to read out for some of specific details as well, so that we can actually render the content that we can crawl and index the content in an efficient way for that. I’d really refer back to the JavaScript side session that we had this morning. A really quick way, if you just want to have a short view of whether or not your javascript site your web app works for search, is to use a mobile-friendly test which is shown here, which shows the mobile view as mobile Googlebot would show.
This is really important for us because we’re switching to mobile first indexing, where Googlebot is actually using a mobile device to for all pages rather than a desktop device. So definitely make sense to check this out and we also have a bunch of best practices and general guidelines that that apply more to web apps that you can check out in the other session as well. So what do you do if you’re not just building one application or one website, but rather a whole platform? I don’t know Maria.
Can you tell us more? I have some ideas all right, so you could be building an individual site or a web app for someone or for yourself or you could be contributing to an entire content management system or another hosting platform. And here what I mean by this is any type of platform where other people can create their own online presence, so it can come in different flavors, for example, it could be something like WordPress, where you could download it and host it on your own server or It could be a fully hosted system, plus your own domain, like Squarespace, for example, or it could be something where you just get a URL on their own domain and also it’s hosted by them like Tumblr.
So there are all these different flavors and you could be working for a system like this which, in its own turn, has a bunch of users. So what you do affects all of these people, and that is a lot of power and a lot of responsibility. So we’re going to talk about what can you do to make all these people successful in search by making some changes to the platform itself? And this is a really important topic for us right now, because more than 50 % and growing of the web is currently build on various CMS’s.
So more than half of the content on the web is affected by the systems and if you’re working on one of them were planning to do so in the future, it’s really great, if you’re able to make those people successful in search as well, because that’s why They came on the web, they wanted to connect to others, maybe find some customers and so forth. So we’ve been thinking a lot about this and we’ve built a set of api’s to help you integrate search functionality directly into the interface of those systems, and I want to show you api’s and how they’ve been integrated already.
Maybe, to give you some inspiration and some ideas about what you can do so as John was mentioning before the first thing that we need in order to show any type of search, information or search functionality is to have proof that you are indeed the owner of The site – and he mentioned how this works for individual sites, so you can have an HTML file. You can use a DNS entry and so forth, but for those users, especially for the less savvy CMS users – wouldn’t it be great if you could actually simplify it to one click and it is possible with the verification, API and three-legged OAuth.
So we’ve built this API. So that you can use it, and if the user authorizes you, you could verify their site, which is hosted on your platform on their behalf. They just need to click one button and they immediately have access to all the search information. So the experience for them is really smooth, and you can do this for a thousand users or for two million users or whatever it is, and then immediately they get access to all kind of interesting stats.
Which brings me to the next API, which is the search console API and that provides access to aggregated stats per site. So you can see things like clicks impressions, crawl errors. You can submit a sitemap through there and you can slice and dice this in many different ways. So, for example, you can look per country per time period or per device, and you can build very interesting interfaces with that, and here on.
The slide is an example of a request where you just pulled the top 10 queries per clicks for a specific period of time and then, as a result, you would get a table where the query clicks, impressions position and so forth. Now a table in itself might be informative, but it’s not really exciting. So let me show you some ways in which existing CMS’s have actually integrated. This we’ve been working with Wix and they created this achievements sidebar for their users, so they’re using the search analytics data to give this little badges every time.
Something happens that they think the user will be happy to hear about. So their users are super excited about this gamified approach and they’re constantly looking there in order to see okay. What did I get now? What did I get now? So here’s clicks and impressions built in an achievement sidebar like this we’ve, also been working with Squarespace and actually just this Monday, they announced this new report that they integrate it into the interface of their own CMS.
So what you see here is the one-click verification when the user click connects to Google in the backend, their site gets verified, and then this report gets populated with information from search console. So here the user can see clicks impressions and the time series over the last month. Squarespace has a bunch of other analytics reports inside their CMS, so people can compare and build the full picture of how they’re doing in search – and at this point they don’t even know that search console exists, but they have everything that they need to know how they’re Doing and to accomplish the correct tasks right there in their Squarespace dashboard.
So we’re pretty excited about this kind of functionality and we want to build up on it and we would be looking forward to work with other CMS’s if you’re, representing one and you’re interested in this. Another thing that we really wanted to help users with is get their content as fast as possible on the search results, and so we’ve been looking into ways to use the indexing API that we have in order to get content submitted super quickly and then also be Able to share the indexing decisions, so what did our search systems think about the CRL and what do they want to do with it? And we worked on this for a few months and at this point is in a place where this can happen within seconds.
So again, with Wix, we built a pretty cool integration where, when a user submits a page and it matches a certain quality criteria, basically they can click a button within the Wix interface and then the page gets submitted through the indexing API and then, after that, they Immediately get a response if their page got on the search results or not so for the Wix users. This is a pretty cool experience because they can see their page in the search results immediately after they’ve created it there’s no waiting, there’s no wondering and my own search or not within seconds they’re on Google, so we’re interested in working with other CMS’s and if you Represent some kind of content management system or a platform which lets users create their own presence online and especially if your users are less savvy and they don’t really know what to do with search.
We are really interested in talking to you to see if it might be a good fit to participate in the CMS Partnership Program. So, there’s a link on the slide which will take you to a forum and there you can tell us a little bit more about who you represent and how you would like to work with us. So, looking forward to hearing from some of you hopefully now you could be contributing not just to the core product of the CMS, but to a bunch of other things which people install in order to enhance the functionality of their site.
And one of those things are plugins now plugging here is defined as any kind of add-on that people would add to their site. So, for example, things like a shopping, cart or maybe a way to add reviews or a comment plug-in things like that. So while it can enhance the functionality of the site, it can also significantly alter the functionality of the site in terms of performance and other factors. So I wanted to give you a few tips on what to do if you’re building plugins.
First of all make sure that it doesn’t slow down the performance of the site. So, in order to do this, have a test site, install the plug-in and then use our speed tools to make sure that the site with the plug-in is doing just as well as the site without the plugin. This is webpagetest.Org, which is one of the performance tools that we have, and the neat part about it is that it will give you a super, detailed breakdown, a float loaded and when so, you can see how your plugin is affecting the performance of this site.
So test that out, then, if you’re building a comment plug-in and if you been on the Internet in general, you will know that there are a lot of comments out there, which are maybe a little bit less valuable than other comments and especially in some cases there Altogether, spammy or there bots, which are going around and posting auto-generated stuff in order to create links that they’re hoping search engines will follow to some spammy websites.
This is not pleasant for any user and you can actually help them out a little bit if you’re, building a plugin like this by adding a specific type of annotation to those links by default, so that search engines know not to trust them. This is a link attribute that we call nofollow and basically, what it does is. It will just tell the search engines. Don’t follow this link, don’t trust it. So, if you’re building a comment plug-in, definitely consider adding this to the links in the comments.
Finally and kind of most, unfortunately, we’ve noticed that one of the main vectors for attack on websites and attacks on websites are increasing is hacks through plugins. So a lot of hackers and malicious other malicious people will get access to a site through an old plugin and if you’re, building plugins there’s a few things, you can do to make sure that your users are not affected by this. First of all make sure that every time you add an update, everybody who has this plug-in automatically receives it then make sure to follow coding, best practices so that there’s no backdoors that the hackers can exploit.
And finally, if you get tired of this plug-in and decide not to support it anymore, make sure it’s clear to people that this is not supported, so they don’t go ahead and install something that is actually making their site more vulnerable themes are another thing that is Very closely related to CMS’s and a lot of people install them and though, in order to improve the appearance of their scientific Euler or give it a specific like feel, so they can change how the site looks on how users perceive it.
But they can also really affect performance and they can also affect mobile friendliness. So again, here test your theme make sure that it’s responsive. You can do this with the mobile-friendly test that John was showing earlier and for performance. Specifically, we recommend again having a test site and then, with the theme and with another theme, having a look at how it performs lighthouse is one of our speed tools, which is really useful in this case, because it’s in the browser you don’t need to have have The site process, by search in order to test it so here’s a blogger site, the we use for purposes of this example.
We install the theme and then we use lighthouse to do the performance testing. So you see how long it takes actually until what they call the first meaningful paint, which is when all the elements appear to the user. So the overall score for this team was not super great and also the specific user metrics with we’re not great either. But then we went ahead and we switched to another theme, so you can see here it’s much much faster to load and the user can interact with it much faster as well and consequentially.
The score is also great. So if you’re building themes definitely make sure that it’s performant and also that it’s responsive by using the free tools that we provide so there’s a lot of stuff that we cover today and hopefully for any of these things that we’ve told you that you might be Building you now have enough tools and equipment to go ahead and make improvements and make your users happy and more successful in search.
We know that there’s many many different details and links that we provided. So if you have to remember just four things: pay attention to what John is going to tell you right now, all right thanks wow, that was a lot. Ok, look looking back at these things! There are a few common elements that that we covered that came up again and again. So first is remember the basics, URLs titles and descriptions they do matter.
They do play a big role when it comes to search. They play a big role in how people come to your site through search. Secondly, remember to take advantage of structured data like the Rakuten example in the beginning. Obviously, they saw a big change in the traffic from search even without ranking changes just by making their search results. Look a lot more visually appealing and then take advantage of all of the tools and api’s that we have available so use.
The search console understand how search console works, use the api’s from search console to make it better for your users, people who are using your products to really create fantastic web presences and then fine, especially if you’re, making something for other people to create web presences. In make it as easy as possible for them to do the right thing as well, so make it easy for them to put the right fields in in to add data about titles and descriptions on pages, make it easy for them to really create high performance.
Web pages, so these are only some general tips I think, to get started with they’re. Obviously, a lot of different aspects that come into play with search, but we think these are aspects are really critical to start with, and we have a lot more information in our developer Center developer guides. We have a search console Help Center with a lot of more information about search in general and specifically about search console.
If you have any more questions today will be in the web, and payment sandbox area later today, so feel free to come by there as well and finally, there of course other ways to reach out to us online as well. So you can find us on Twitter. We do live office hours hangouts, where you can join us with a YouTube, live hangout, we’re available in the webmaster help forum. If you have any questions, so don’t don’t let questions kind of stick around make sure you get answers to them from from us.
If you need them, we hope you found this introduction into search interesting. Thank you all for coming. We wish you and your projects more success online through Google search. Thank you.
Who is helping with your digital business footprint?
You can’t understand why they are not getting any new clients, despite having invested a lot of money on a shiny new website. Well, here is one of the reasons why this is the number of new websites being published every minute of every day. So, if you think publishing a website alone is enough to drum up some business then think again as you’re, probably not the only one.
There is so much competition out there that your website is probably drowning amongst many other sites like yours, but beside the competition. How do you truly check if your website is working for you and if you’re, getting your money’s worth in today’s article, I’m going to show you five key signs. You can check to really understand if your website is effective or if it’s simply an overpriced online brochure that nobody is looking at and what you need to do about it to make it work hi there.
My name is Luke Duran, the founder of ranking academy UK, where I talk about the best tools, tips and ways to promote your local business online step by step and sync by click. On my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button.
So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So if you’re ready, let’s jump right in sign number one. Does your website get any visitors? Yes, I know for some of you, this is a very basic question, but for many business owners. When I asked the question how many visitors on average does your website get daily, the response is just a blank stare.
Why don’t you know if you open a brick-and-mortar store and no customer walk through the door? Wouldn’t you be worried, same rule applies to your website. If you’ve built a website and you have no visitors, then you should be worried and you have no excuse. Since you have all the tools you need at your fingertips, the most common one being Google Analytics. If you haven’t installed, Google Analytics yet check my article called Google Analytics setup and install for WordPress and Wix.
That should help once installed simply log into your business profile and click on the acquisition section on the left hand, side, menu and take on overview. You will see at a glance if your website is getting any visitors where your visitors are coming from and much more. It should only take you a few seconds. You can even install the Google Analytics app on your phone and check your site’s performance from anywhere.
So you really have no excuse. If the number of visitors is low, then the chances are. Your website is not working for you and that may be, because your business is not ranking well in search engines or more specifically, in Google, which is the second sign. We are going to look at sign number two: is your website ranking for any keyword for most local businesses? Organic traffic is the biggest source of visitors to their website, but that’s only if your business ranks for keywords.
People are searching for. If you don’t know whether your site is ranking for any specific keywords, just go to neil patel comm, slash booba suggests enter your domain name in the field and click on search on the left hand, side, menu, click on keywords. This should bring up a list of keywords. Your site is ranking for, along with their positions in Google search. If you cannot see any keyword ranking between position 1 and 10, then it means your website is unlikely getting any traffic from google.
Why? Because the top 10 results are on page 1 of Google and hardly anyone goes to page 2. Even if you see keywords ranking between position 5 and 10, you will only get a tiny amount of visitors because most people who conduct a search in Google click on the top 5 results. So what can you do if you are not ranking for any decent keywords between position, 1 and 5 backlinks to your site influenced greatly your overall keyword rankings.
It is likely you need to build links pointing to your site to reinforce your website Authority and increase your rankings. If you want to know how read my article called local citations and link building, but if you do have keywords ranking between 1 and 10 and the phone is still not ringing, it may be because of sign number 3 sign number 3. Is your website content good enough? Most people who search for local services online have a very clear objective in mind.
Their intent is often to call a business to either request more information about a specific service that provide make an appointment or fill in a quick form to request a quote. It is therefore extremely important. You include a call to action in a form of a button or a phone number on your pages that sits above the fold if you are unfamiliar with the above-the-fold concept. Here is a quick explanation in web design.
What is known as above the fold is a portion of a web page that is visible in a browser window. Once the page has finished loading information accessible only by scrolling down the page is what is known as below the folder. Having a call-to-action above the fold. Will ease the decision making process of the users? They won’t have to search frantically where or how they can get in touch with you, as it will be right in front of their eyes.
All they need to do is click or tap. So if your web pages don’t have a clear call-to-action on them, just add one. This applies to both desktop and mobile devices, which now accounts for more than half the visitors. Any website receives, which leads me to sign form sign number four: is your website mobile friendly with explosion of mobile phones and tablets? A few years ago, Internet traffic coming from handheld devices as exploded and even overtook desktop Internet traffic? If you run a website, it’s paramount.
It is compatible with multiple screen resolutions and, more specifically, with mobile phones. The way your website will be seen on different screen types will affect the user experience, but it has also become part of Google’s algorithm, so it shouldn’t be ignored if your website is not compatible for smaller screens you’re going to lose out on a big chunk of Visitors look at this example. Half the content cannot be accessed on a mobile phone.
Here is a quick tip to check if your website is compatible on multiple screens. Go to google chrome, install google chrome if you haven’t yet and type your web address in the search bar right click anywhere on the page and select the option inspect on the right hand, side panel click on the phone icon in the menu bar. This will show you what your site looks like on a mobile device on the Left panel to change the screen.
Resolution type just use the drop down menu above the website, where you can check what your site looks like on different mobile screen sizes and tablets. So what should you do if your site is not compatible with handheld devices? You simply need to redesign the whole thing, so it is mobile friendly, but beware having a mobile-friendly site nowadays is not enough, and this is what I will be talking about inside number.
Five sign number: five: is your website fast enough? You’ve probably heard this expression from the great fabulist named Aesop. You said slow, but steady wins the race. Since Aesop was born in 620 BCE, there was clearly no internet, otherwise he would probably say something different in today’s digital world. Speed is everything, and that includes how fast your website is. Loading. According to a google study, 53 percent of mobile site visits leave a page that takes longer than three seconds to load after three seconds.
You will lose half of your visitors. That’s not a long time to make an impression. So how do you check if your site is fast enough, use the PageSpeed insights tool provided by Google enter your website address in the field and click on analyze, wait for a few seconds and you should get a result ranging between 0 and 100, the nearer your Site is to a hundred the better. It is don’t panic too much if you see a law-school, even some of the major web sites out there, don’t get it right.
Look at Amazon, for instance, you can see the full breakdown of where improvement can be made. When you scroll down the page, to be honest, a lot of the breakdown data is meaningless to me. So if your site is very slow, the solution is to either talk to your service provider and see what can be done by showing them those numbers or ask a professional for help with optimization. The importance of speed is likely to increase significantly in the coming months.
So the sooner you do this, the better it will be. That’s it for today check those five signs now to see. If your website is working hard for you and if it isn’t then start acting today, it will pay off very soon. I promise, if you have any questions in the meantime post them in the comments below, and I will personally respond to them. If you want to see more articles like this one don’t forget to subscribe.
If you can give me a quick thumbs up, I will be really appreciative and until next time happy marketing,
My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.
My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.
You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.
This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.
You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.
I’m going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.
In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.
Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.
Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.
Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.
It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.
For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.
What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.
If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.
You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.
This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.
Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.
Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.
You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.
Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.
When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.
Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.
This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.
Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.
Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.
But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.
This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.
Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.
As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.
But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.
The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.
I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.
So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.
That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.
The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.
It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.
If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.
The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.
So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,
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