Categories
Online Marketing

Site Speed: What SEOs Need to Know #AskGoogleWebmasters

We’re going to be answering questions on the topic of speed that were submitted with the hashtag ask Google webmasters on Twitter. So, let’s start off with a question from row Heat: what is the ideal page speed of any content for better ranking on search? Oh you’re, asking me that question okay.

So basically we are categorizing pages, more or less as like, really good and pretty bad. So, there’s not really like a threshold in between it’s just like we are more or less roughly categorizing the speed experience for users and how are we actually doing that? Where do we get the data from yeah? That’s that’s important, so we mostly get data from two places. On the one hand, we try to calculate a theoretical speed of a page using lab data, and then we also use real field data from users.

Who’ve actually tried to use those pages and that field data is similar to the chrome user. Experience report, data cool, so we are having like hypothetical data and practical data, so we don’t really have a threshold to give away. But basically the recommendation, I would say, is just make sites fast for users. That’s what it boils down to that sounds good yeah. The next question comes from Olga and Olga is wondering if a website’s mobile speed is best looked at using the test, my site tool, the GT, metrics tool or PageSpeed insights.

Hmm, that’s a really good question. What’s the most important tool for SEO, we have multiple tools that measure multiple things and I can understand that that can be kind of confusing at times in general. These tools measure things in slightly different ways, so what I usually recommend is taking these different tools. Getting the data that you get back from that and using them to discover kind of low-hanging fruit on your webpages, so things that you can easily improve to really give your page a speed bump how’s that sound.

No, that sounds pretty good and also the tools differently. Like aimed right some some of these tools like test my side is pretty high level, so, like everyone understands roughly, what’s going on there, whereas GT matrix is a lot more technical and PageSpeed insights. I think it’s kind of in the middle of that so depending on who you are catering to who you’re trying to give this report to to get things fixed, you might use one or the other, so figuring out what is the low-hanging fruit and using the tool That gives you the best insight into that for the audience that you’re trying to convince.

Is it a sea level? Is it a other marketer? Is it someone from the tech side like this is a developer? Then you probably take a different tool. Next question comes from owner owner is asking: I am testing an almost-empty page on dev tool audits and it usually gives me minimum results which are 0.8 milliseconds for everything and 20 milliseconds for fij what it’s fed. First, input delay. First, input delay, of course, but sometimes it gives worse results for TTI, FCI and Phil.

Okay, let’s talk about these metrics fit. We have covered first input delay. Tti is time to interactive. That’s when you can first interact with the page and FCI is first cpu idle, which means that there’s no more JavaScript work or other work that needs to be done by the CPU. So it’s the same page same code, different numbers. Why would that happen? Well, first things: first, these measurements aren’t perfect right.

So if it’s between 0.8 milliseconds and 20 milliseconds 20 milliseconds is a lot more than 0.8, but it’s still quite a short amount of time. If you think about it, you roughly have 10 milliseconds for a single frame to draw so yeah 20 milliseconds isn’t too bad, so you will always see some some basically noise in that measurement and also don’t get too hung up on these metrics. Specifically, if you see that there’s a perceptible problem and there’s actually like an issue that your site stays like working on the main thread and doing CPU work for a minute or 20 seconds, that’s what you want to investigate if it’s 20 milliseconds, it’s probably fine! Our next question comes from Drew and drew asks us what is or are best metric or metrics to look at when you want to decide if a page is fast or slow, and why or why not? Would you just look at things like FCP, which is first content full pained FMP, which is first meaningful paint, instead of just the scores that these tools give you Wow? I don’t know, Martin.

You need to tell me some more about that right. Okay, so I guess the question here really boils down to what’s the metric that you should look at and that’s a really tricky one, because I guess it depends on the side. It’s the typical. It depends answer if you have just a website where people are reading. Your content and not interacting as much then I think, first meaningful paint or first content fool paint, it’s probably more important than first interactive delay or, first sorry, first input delay or time to interactive.

But if it’s a really interactive web application, where you want people to immediately jump in and do something, then probably that metric is more important, so don’t try to break it down, and that brings us to the scores. The problem in this course is they’re. Oversimplifying things. Aren’t they yeah, I it sounds like it. I mean all of these measurements sound like they’re, they’re, measuring different things and ultimately trying to understand what what a user would perceive when they access the page, so their score might be.

I guess a simple way to look at it overall, but it’s probably not all of the details that you need. It just gives you a ballpark. Really it’s like how fast is this page 5? What does that mean? It doesn’t really convey me, doesn’t it so, I would say like use that, to figure out how you’re roughly doing and then use the specific insights, the different tools give you to figure out where you have to improve or what isn’t going so well.

Wow yeah sounds like speed, is a tricky topic and you kind of have to know what’s what you’re measuring so that you can take action on the right things yep. So would that kind of explain why there is no simple number that Google is just giving yeah? So that definitely explains it because then, if you think about it, you can’t break down speed into one simple number. It is a bunch of factors if I’m painting really quickly, but my app is all about interaction.

It’s a messenger, so I show everything I show the message history, but if I try to answer the message that I just got and it takes me 20 seconds until I actually can tap on the input field and start typing, is that fast not really, but is It so important that I can use the contact form on the bottom of a blog post within the first 10 seconds. Not necessarily is it so? What how would you put that into a number you don’t? So I guess it’s hard speed.

Speed sounds hard. What what do you think will this get easier? I guess it will get easier, but it will never go to a point where you just have a score that you optimize for and be done with it right. It is such a broad topic that it’s really hard to break that down into like one number. Okay, so you imagine, the more advanced people will continue to focus on the the kinda, metrics and counting milliseconds and others will look at kind of a bigger overview picture.

I guess so, and together will try to find ways to improve the speed of the pages overall. I think browsers also doing a lot of work to make things faster in general and easier to understand, but, generally speaking, you will still need to go and do the work of figuring out. What matters to you, your audience and your website right is it interactive. Is it content? Full panes depends that sounds cool yeah.

So I expect more questions on speed on the hash tag. Ask Google webmasters and, as we get those questions, we’ll ask an expert like Marcin, who knows all of these three-letter abbreviations and who can help us figure out, which ones are the right ones. So thanks for submitting all of these questions and hopefully see you again on one of the future episode. Thank you very much for having me and thanks for all the questions.


 

Categories
Online Marketing

5 Signs you have a Useless Website (and how to fix it)

You can’t understand why they are not getting any new clients, despite having invested a lot of money on a shiny new website. Well, here is one of the reasons why this is the number of new websites being published every minute of every day. So, if you think publishing a website alone is enough to drum up some business then think again as you’re, probably not the only one.

There is so much competition out there that your website is probably drowning amongst many other sites like yours, but beside the competition. How do you truly check if your website is working for you and if you’re, getting your money’s worth in today’s article, I’m going to show you five key signs. You can check to really understand if your website is effective or if it’s simply an overpriced online brochure that nobody is looking at and what you need to do about it to make it work hi there.

My name is Luke Duran, the founder of ranking academy UK, where I talk about the best tools, tips and ways to promote your local business online step by step and sync by click. On my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button.

So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So if you’re ready, let’s jump right in sign number one. Does your website get any visitors? Yes, I know for some of you, this is a very basic question, but for many business owners. When I asked the question how many visitors on average does your website get daily, the response is just a blank stare.

Why don’t you know if you open a brick-and-mortar store and no customer walk through the door? Wouldn’t you be worried, same rule applies to your website. If you’ve built a website and you have no visitors, then you should be worried and you have no excuse. Since you have all the tools you need at your fingertips, the most common one being Google Analytics. If you haven’t installed, Google Analytics yet check my article called Google Analytics setup and install for WordPress and Wix.

That should help once installed simply log into your business profile and click on the acquisition section on the left hand, side, menu and take on overview. You will see at a glance if your website is getting any visitors where your visitors are coming from and much more. It should only take you a few seconds. You can even install the Google Analytics app on your phone and check your site’s performance from anywhere.

So you really have no excuse. If the number of visitors is low, then the chances are. Your website is not working for you and that may be, because your business is not ranking well in search engines or more specifically, in Google, which is the second sign. We are going to look at sign number two: is your website ranking for any keyword for most local businesses? Organic traffic is the biggest source of visitors to their website, but that’s only if your business ranks for keywords.

People are searching for. If you don’t know whether your site is ranking for any specific keywords, just go to neil patel comm, slash booba suggests enter your domain name in the field and click on search on the left hand, side, menu, click on keywords. This should bring up a list of keywords. Your site is ranking for, along with their positions in Google search. If you cannot see any keyword ranking between position 1 and 10, then it means your website is unlikely getting any traffic from google.

Why? Because the top 10 results are on page 1 of Google and hardly anyone goes to page 2. Even if you see keywords ranking between position 5 and 10, you will only get a tiny amount of visitors because most people who conduct a search in Google click on the top 5 results. So what can you do if you are not ranking for any decent keywords between position, 1 and 5 backlinks to your site influenced greatly your overall keyword rankings.

It is likely you need to build links pointing to your site to reinforce your website Authority and increase your rankings. If you want to know how read my article called local citations and link building, but if you do have keywords ranking between 1 and 10 and the phone is still not ringing, it may be because of sign number 3 sign number 3. Is your website content good enough? Most people who search for local services online have a very clear objective in mind.

Their intent is often to call a business to either request more information about a specific service that provide make an appointment or fill in a quick form to request a quote. It is therefore extremely important. You include a call to action in a form of a button or a phone number on your pages that sits above the fold if you are unfamiliar with the above-the-fold concept. Here is a quick explanation in web design.

What is known as above the fold is a portion of a web page that is visible in a browser window. Once the page has finished loading information accessible only by scrolling down the page is what is known as below the folder. Having a call-to-action above the fold. Will ease the decision making process of the users? They won’t have to search frantically where or how they can get in touch with you, as it will be right in front of their eyes.

All they need to do is click or tap. So if your web pages don’t have a clear call-to-action on them, just add one. This applies to both desktop and mobile devices, which now accounts for more than half the visitors. Any website receives, which leads me to sign form sign number four: is your website mobile friendly with explosion of mobile phones and tablets? A few years ago, Internet traffic coming from handheld devices as exploded and even overtook desktop Internet traffic? If you run a website, it’s paramount.

It is compatible with multiple screen resolutions and, more specifically, with mobile phones. The way your website will be seen on different screen types will affect the user experience, but it has also become part of Google’s algorithm, so it shouldn’t be ignored if your website is not compatible for smaller screens you’re going to lose out on a big chunk of Visitors look at this example. Half the content cannot be accessed on a mobile phone.

Here is a quick tip to check if your website is compatible on multiple screens. Go to google chrome, install google chrome if you haven’t yet and type your web address in the search bar right click anywhere on the page and select the option inspect on the right hand, side panel click on the phone icon in the menu bar. This will show you what your site looks like on a mobile device on the Left panel to change the screen.

Resolution type just use the drop down menu above the website, where you can check what your site looks like on different mobile screen sizes and tablets. So what should you do if your site is not compatible with handheld devices? You simply need to redesign the whole thing, so it is mobile friendly, but beware having a mobile-friendly site nowadays is not enough, and this is what I will be talking about inside number.

Five sign number: five: is your website fast enough? You’ve probably heard this expression from the great fabulist named Aesop. You said slow, but steady wins the race. Since Aesop was born in 620 BCE, there was clearly no internet, otherwise he would probably say something different in today’s digital world. Speed is everything, and that includes how fast your website is. Loading. According to a google study, 53 percent of mobile site visits leave a page that takes longer than three seconds to load after three seconds.

You will lose half of your visitors. That’s not a long time to make an impression. So how do you check if your site is fast enough, use the PageSpeed insights tool provided by Google enter your website address in the field and click on analyze, wait for a few seconds and you should get a result ranging between 0 and 100, the nearer your Site is to a hundred the better. It is don’t panic too much if you see a law-school, even some of the major web sites out there, don’t get it right.

Look at Amazon, for instance, you can see the full breakdown of where improvement can be made. When you scroll down the page, to be honest, a lot of the breakdown data is meaningless to me. So if your site is very slow, the solution is to either talk to your service provider and see what can be done by showing them those numbers or ask a professional for help with optimization. The importance of speed is likely to increase significantly in the coming months.

So the sooner you do this, the better it will be. That’s it for today check those five signs now to see. If your website is working hard for you and if it isn’t then start acting today, it will pay off very soon. I promise, if you have any questions in the meantime post them in the comments below, and I will personally respond to them. If you want to see more articles like this one don’t forget to subscribe.

If you can give me a quick thumbs up, I will be really appreciative and until next time happy marketing,