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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


 

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Essential JavaScript SEO tips – JavaScript SEO

Let’s look at a few SEO techniques to help users find your content. All of your pages should have a descriptive and helpful title that describes what the page is about in very short terms, for example, on recipe pages avoid using a generic titles such as Barbara’s baking block.

Instead, each page should have the name of the recipe in the title, so it’s clear what the page is about. You also should provide a description of what the page will contain, specifically, for example, what makes this recipe special on what are its main characteristics? So people have something helping them identify the best page to fulfill the intended goal. Both of this can be done by adding a title and meta tags in your markup.

You can check your pages for those tags by using the right-click inspect and then search for double slash, title and double slash meta to find them. If you do not see all of your content in the markup, you are probably using javascript to render your page in the browser. This is called client-side rendering and is not a problem per se. Rendering is the process of populating templates with data from api’s or databases.

This can happen either on the server side or on the client side, when it does happen on the server crawlers, as well as your users get all the content as HTML markup immediately in single page apps. The server often sends the templates and Java scripts to the client and the JavaScript then fetches the data from the backend populating the templates as the data arrives, as explained in the first episode, the indexing for JavaScript sites happens in two waves content.

That requires JavaScript to be fed, we’ll only be indexed in the second wave, which might take some time in later episodes. We will cover how to overcome this and often also improve the user experience and loading performance by using techniques such as dynamic, rendering hybrid rendering or server-side rendering for single page apps. Another important detail is to allow Googlebot to crawl pages from your website by linking between your pages properly, make sure to include useful link anchor text and use the HTML anchor tag with the destination.

Url of the link in the href attribute do not rely on other HTML elements such as div or span or use javascript event. Handlers for this now only crawlers will have a trouble finding and following these pseudo links, they also cause issues with assistive technology. Links are an essential feature of the web and help search engines and users find and understand the relationship between pages, if you are using javascript to enhance the transition between individual pages use.

The history API, with normal URLs, instead of the hash based routing technique using hashes, also called fragment identifiers to distinguish between different pages, is a hack that crawlers to ignore using the JavaScript history. Api, on the other hand, with normal URLs, provides a clean solution for the same purpose. Remember to test your pages and server configuration when using javascript to do the routing on the client-side.

Googlebot will be visiting your pages individually, so neither a service worker nor the JavaScript using history. Api can be used to navigate between pages test. What a user would see by opening your l’s in a new incognito window, the page should load with an HTTP 200 status code and all the expected content should be visible. Using semantic HTML markup properly helps users better understand your content, as well as navigated, quicker assistive technologies like screen.

Readers and crawlers also rely on the semantics of your content, use headings, sections and paragraphs to outline the structure of your content, using HTML image and article tags with captions and alt text to add visuals. You have crawlers and assistive technology to find this content and surface it to your users. In contrast, if you use JavaScript to generate your marker, dynamically make sure you aren’t accidentally blocking Googlebot in your initial markup, as explained in the previous episode.

The first round of indexing does not execute JavaScript having markup such as a no index meta tag in the initial payload can prevent Googlebot from running the second stage with JavaScript. Following these steps will help Googlebot understand your content better and make your content more discoverable in Google search, hi Googlebot hi Googlebot. Did you see the new webmasters article serious? No, I did not what you missed out on so much stuff.

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5 Signs you have a Useless Website (and how to fix it)

You can’t understand why they are not getting any new clients, despite having invested a lot of money on a shiny new website. Well, here is one of the reasons why this is the number of new websites being published every minute of every day. So, if you think publishing a website alone is enough to drum up some business then think again as you’re, probably not the only one.

There is so much competition out there that your website is probably drowning amongst many other sites like yours, but beside the competition. How do you truly check if your website is working for you and if you’re, getting your money’s worth in today’s article, I’m going to show you five key signs. You can check to really understand if your website is effective or if it’s simply an overpriced online brochure that nobody is looking at and what you need to do about it to make it work hi there.

My name is Luke Duran, the founder of ranking academy UK, where I talk about the best tools, tips and ways to promote your local business online step by step and sync by click. On my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button.

So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So if you’re ready, let’s jump right in sign number one. Does your website get any visitors? Yes, I know for some of you, this is a very basic question, but for many business owners. When I asked the question how many visitors on average does your website get daily, the response is just a blank stare.

Why don’t you know if you open a brick-and-mortar store and no customer walk through the door? Wouldn’t you be worried, same rule applies to your website. If you’ve built a website and you have no visitors, then you should be worried and you have no excuse. Since you have all the tools you need at your fingertips, the most common one being Google Analytics. If you haven’t installed, Google Analytics yet check my article called Google Analytics setup and install for WordPress and Wix.

That should help once installed simply log into your business profile and click on the acquisition section on the left hand, side, menu and take on overview. You will see at a glance if your website is getting any visitors where your visitors are coming from and much more. It should only take you a few seconds. You can even install the Google Analytics app on your phone and check your site’s performance from anywhere.

So you really have no excuse. If the number of visitors is low, then the chances are. Your website is not working for you and that may be, because your business is not ranking well in search engines or more specifically, in Google, which is the second sign. We are going to look at sign number two: is your website ranking for any keyword for most local businesses? Organic traffic is the biggest source of visitors to their website, but that’s only if your business ranks for keywords.

People are searching for. If you don’t know whether your site is ranking for any specific keywords, just go to neil patel comm, slash booba suggests enter your domain name in the field and click on search on the left hand, side, menu, click on keywords. This should bring up a list of keywords. Your site is ranking for, along with their positions in Google search. If you cannot see any keyword ranking between position 1 and 10, then it means your website is unlikely getting any traffic from google.

Why? Because the top 10 results are on page 1 of Google and hardly anyone goes to page 2. Even if you see keywords ranking between position 5 and 10, you will only get a tiny amount of visitors because most people who conduct a search in Google click on the top 5 results. So what can you do if you are not ranking for any decent keywords between position, 1 and 5 backlinks to your site influenced greatly your overall keyword rankings.

It is likely you need to build links pointing to your site to reinforce your website Authority and increase your rankings. If you want to know how read my article called local citations and link building, but if you do have keywords ranking between 1 and 10 and the phone is still not ringing, it may be because of sign number 3 sign number 3. Is your website content good enough? Most people who search for local services online have a very clear objective in mind.

Their intent is often to call a business to either request more information about a specific service that provide make an appointment or fill in a quick form to request a quote. It is therefore extremely important. You include a call to action in a form of a button or a phone number on your pages that sits above the fold if you are unfamiliar with the above-the-fold concept. Here is a quick explanation in web design.

What is known as above the fold is a portion of a web page that is visible in a browser window. Once the page has finished loading information accessible only by scrolling down the page is what is known as below the folder. Having a call-to-action above the fold. Will ease the decision making process of the users? They won’t have to search frantically where or how they can get in touch with you, as it will be right in front of their eyes.

All they need to do is click or tap. So if your web pages don’t have a clear call-to-action on them, just add one. This applies to both desktop and mobile devices, which now accounts for more than half the visitors. Any website receives, which leads me to sign form sign number four: is your website mobile friendly with explosion of mobile phones and tablets? A few years ago, Internet traffic coming from handheld devices as exploded and even overtook desktop Internet traffic? If you run a website, it’s paramount.

It is compatible with multiple screen resolutions and, more specifically, with mobile phones. The way your website will be seen on different screen types will affect the user experience, but it has also become part of Google’s algorithm, so it shouldn’t be ignored if your website is not compatible for smaller screens you’re going to lose out on a big chunk of Visitors look at this example. Half the content cannot be accessed on a mobile phone.

Here is a quick tip to check if your website is compatible on multiple screens. Go to google chrome, install google chrome if you haven’t yet and type your web address in the search bar right click anywhere on the page and select the option inspect on the right hand, side panel click on the phone icon in the menu bar. This will show you what your site looks like on a mobile device on the Left panel to change the screen.

Resolution type just use the drop down menu above the website, where you can check what your site looks like on different mobile screen sizes and tablets. So what should you do if your site is not compatible with handheld devices? You simply need to redesign the whole thing, so it is mobile friendly, but beware having a mobile-friendly site nowadays is not enough, and this is what I will be talking about inside number.

Five sign number: five: is your website fast enough? You’ve probably heard this expression from the great fabulist named Aesop. You said slow, but steady wins the race. Since Aesop was born in 620 BCE, there was clearly no internet, otherwise he would probably say something different in today’s digital world. Speed is everything, and that includes how fast your website is. Loading. According to a google study, 53 percent of mobile site visits leave a page that takes longer than three seconds to load after three seconds.

You will lose half of your visitors. That’s not a long time to make an impression. So how do you check if your site is fast enough, use the PageSpeed insights tool provided by Google enter your website address in the field and click on analyze, wait for a few seconds and you should get a result ranging between 0 and 100, the nearer your Site is to a hundred the better. It is don’t panic too much if you see a law-school, even some of the major web sites out there, don’t get it right.

Look at Amazon, for instance, you can see the full breakdown of where improvement can be made. When you scroll down the page, to be honest, a lot of the breakdown data is meaningless to me. So if your site is very slow, the solution is to either talk to your service provider and see what can be done by showing them those numbers or ask a professional for help with optimization. The importance of speed is likely to increase significantly in the coming months.

So the sooner you do this, the better it will be. That’s it for today check those five signs now to see. If your website is working hard for you and if it isn’t then start acting today, it will pay off very soon. I promise, if you have any questions in the meantime post them in the comments below, and I will personally respond to them. If you want to see more articles like this one don’t forget to subscribe.

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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


 

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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’Re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’S tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’S in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’S tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’S an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’S NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’S a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’M scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’S just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’S an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’T have a physical location that you serve, then you Aren’T going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’Ll be talking about, you need to put all across your website. It’S these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’S less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’S a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’Re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’S not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’S scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’M going to go into right now to show you where this is [: Nealey ] Awesome. Let’S see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’S go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’S a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’S gross [, Morgan ]! That’S not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’Re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’S Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’Re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’Re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’S tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’S in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’S tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’S an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’S NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


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Online Marketing

Essential JavaScript SEO tips – JavaScript SEO

Let’S look at a few SEO techniques to help users find your content. All of your pages should have a descriptive and helpful title that describes what the page is about in very short terms, for example, on recipe pages avoid using a generic titles such as Barbara’s baking block.

Instead, each page should have the name of the recipe in the title, so it’s clear what the page is about. You also should provide a description of what the page will contain, specifically, for example, what makes this recipe special on what are its main characteristics? So people have something helping them identify the best page to fulfill the intended goal. Both of this can be done by adding a title and meta tags in your markup.

You can check your pages for those tags by using the right-click inspect and then search for double slash, title and double slash meta to find them. If you do not see all of your content in the markup, you are probably using javascript to render your page in the browser. This is called client-side rendering and is not a problem per se. Rendering is the process of populating templates with data from api’s or databases.

This can happen either on the server side or on the client side, when it does happen on the server crawlers, as well as your users get all the content as HTML markup immediately in single page apps. The server often sends the templates and Java scripts to the client and the JavaScript then fetches the data from the backend populating the templates as the data arrives, as explained in the first episode, the indexing for JavaScript sites happens in two waves content.

That requires JavaScript to be fed, we’ll only be indexed in the second wave, which might take some time in later episodes. We will cover how to overcome this and often also improve the user experience and loading performance by using techniques such as dynamic, rendering hybrid rendering or server-side rendering for single page apps. Another important detail is to allow Googlebot to crawl pages from your website by linking between your pages properly, make sure to include useful link anchor text and use the HTML anchor tag with the destination.

Url of the link in the href attribute do not rely on other HTML elements such as div or span or use javascript event. Handlers for this now only crawlers will have a trouble finding and following these pseudo links, they also cause issues with assistive technology. Links are an essential feature of the web and help search engines and users find and understand the relationship between pages, if you are using javascript to enhance the transition between individual pages use.

The history API, with normal URLs, instead of the hash based routing technique using hashes, also called fragment identifiers to distinguish between different pages, is a hack that crawlers to ignore using the JavaScript history. Api, on the other hand, with normal URLs, provides a clean solution for the same purpose. Remember to test your pages and server configuration when using javascript to do the routing on the client-side.

Googlebot will be visiting your pages individually, so neither a service worker nor the JavaScript using history. Api can be used to navigate between pages test. What a user would see by opening your l’s in a new incognito window, the page should load with an HTTP 200 status code and all the expected content should be visible. Using semantic HTML markup properly helps users better understand your content, as well as navigated, quicker assistive technologies like screen.

Readers and crawlers also rely on the semantics of your content, use headings, sections and paragraphs to outline the structure of your content, using HTML image and article tags with captions and alt text to add visuals. You have crawlers and assistive technology to find this content and surface it to your users. In contrast, if you use JavaScript to generate your marker, dynamically make sure you aren’t accidentally blocking Googlebot in your initial markup, as explained in the previous episode.

The first round of indexing does not execute JavaScript having markup such as a no index meta tag in the initial payload can prevent Googlebot from running the second stage with JavaScript. Following these steps will help Googlebot understand your content better and make your content more discoverable in Google search, hi Googlebot hi Googlebot. Did you see the new webmasters article serious? No, I did not what you missed out on so much stuff.

Really, yes, oh no. How could we have prevented that well subscribe and follow our articles?


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