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Online Marketing

How to Use Twitter for Your Online Business

Let’s jump in. I hear a lot from different businesses that Twitter is dead. It’s irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’r a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.

Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’s kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.

With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.

‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.

It’s a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’t even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.

”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.

That’s the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.

Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.

Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.

If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.

We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.

You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’s that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.

But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.

So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.

‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’r going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.


 

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Online Marketing

How Lyn Slater Made a Fashion Blog for the Everyday Woman | School of Hustle Ep 34

Thank you for being here and thank you all for showing up what a beautiful room tonight. This is going to be a lot of fun. We have a lot of fun ahead. I think that it’s probably most appropriate to start by asking you about what you’re wearing you look, you look beautiful when you walked in I you know you you’re so stunning and so elegant.

I love your shoes. Could you tell us a little bit about what you’re wearing tonight and what it means to you? I want it to be comfortable, so I could enjoy myself and I I am a little obsessed with pajama looks, but this is amping that up and it’s from ste Nagoya and I’m wearing flowy shoes and bag, and let me remember, vintage earrings. It looks great. Thank you. Now. You have been into fashion from the start and from what I know about you.

You were in Catholic school and you got very creative about how you would express your individuality. In spite of the fact, I’d wear a uniform yeah. How did you do that? Well, I think that’s a that’s a big part of my story, which is starting with sort of a small box and being creative in a box, and so we were not allowed to have any accessories. No jewelry. We were all supposed to look the same, no makeup, but we were allowed to religious metals and rosaries, and things like that, so I used them as accessories, and so I would make these different combinations on my uniform.

I would put rosary beads around my arm like a bracelet, so you worked within that box. I did you, you pushed the envelope right up to that line. Exactly in my life, did anyone ever tell you not to do that or did they say no cuz? They couldn’t you know, you see, that’s the the place. Do you have to find? Is you know in every situation where you think you don’t have power? If you look very very carefully there’s some tiny place that you can, and so they had said you could wear a medal, we didn’t say how you can wear them, and so what could they say? I was wearing that old academics are very important to you and you have your PhD in Social Welfare and you are a professor at Fordham and how did you grow into such a substantial role at the school? Well, I have been in Social Work a very long time and in in my Social Work career.

I’ve also done a lot of reinventing, and so I have about a five year time frame where I decide to try something new and then I’ll get very good at it, and then I’m ready to move on, and so I did that in my career as a Social worker, which is why I love that degree, because it lets you do many many things so before I went to Fordham, I was working with lawyers. I was representing with lawyers kids, who were in the child welfare system and really making sure that their voice and their story and what they wanted was in the room, because, most of the time, it was everyone else making decisions.

And at that time I was starting a PhD program and Fordham was starting a big collaboration with their school of law and they wanted to have social workers in all of their clinics and they wanted to have courses with social workers and law students and they recruited Me to teach, because I had been doing that for a long time and academics played a very important role in you, launching your blog as well.

Why was that important to you and how did you use academics to lunch your book today? Well, I think, I think, a lot of times. People underestimate the intelligence, some people who love fashion – and I knew that there were a lot of people in the world who understood that fashion is not just about trends. Fashion has been part of social movements. I think right now, it’s a really super exciting time for me, as someone committed to social justice to be in fashion, because fashion has decided they’re taking on a lot of these issues.

So there’s a lot of inclusion, diversity, work, there’s a lot of looking at sustainability and and fair wages and human rights, and so it’s a it’s. A really people are beginning to see that fashion has a lot more power than we ever thought it did, and so I knew there were people who knew that. So I just started to write in that way and I certainly found out that my guess was true. How did you name your bug, accidental icon, so that story always gets conflated in the press and what happened was I work at Fordham Lincoln Center, which is about a block away from Lincoln Center when they had? The fashion shows there, and so I was it – was the first week of school.

I was really dressed up because I like to wear something out: readjusts for the first class and I went to meet a friend for lunch and I was standing on the plaza and a couple of photographers came over and started taking my picture and then a bunch Of other photographers came and there were some journalists from Japan, they came to interview me and then the tourists thought I was someone famous and they started taking pictures of me and they were wanting to take selfies.

And so when my friend came, she said ah accident and you’re an accidental icon and I had been my blog – was ready to go, but I have been struggling with the. So that’s how I got the name. The press seems to think that that’s how I’d out famous and so for the purpose of school of hospital. I want to say that that was how I named my blog and it took really hard work every day, really working on social media, producing good content.

Just working like 10 hours a day to be to get at the point where I became well-known, so it was not a you know, magic moment, because people took my picture, it involved a lot a lot more than that. It usually does yes, not one quick moment to reach success, but a lot of hard work along the way. Absolutely, how do you hope to liberate and inspire people through fashion? Well, I guess I really. When I first started, I had no agenda except, I was really kind of bored and I wanted to express myself in a different way that was more creative than academia.

I wanted to write in a more creative way, and so because I wasn’t in fashion I had no idea about how fashion worked. I just knew I loved clothes, and a lot of people had told me well throughout my life, but even more recently, that I should start a blog. You have great style, and so I just started taking pictures writing about an article of clothing or a designer, and pretty soon I got noticed and that’s how it happened.

So I think what has ended up happening, which wasn’t intended is that I have perhaps given people a different way to think about what it means to get older and on Instagram. Interestingly, the majority of my followers are 25 to 45 and when I speak with 25 year-olds, it’s interesting. They say that they’re, not thinking. Oh I’m going to be 26. That’s great they’re thinking! Oh my god, I’m going to be 30! I’r getting old! I haven’t done this.

I haven’t done that. I haven’t done this, and so what people in that age group have told me is that letting them see that it’s never too late. I was 61 when I started this and it’s just become like I couldn’t have dreamt it and I wear things that any aged woman would wear, because it just feels good for me in my style. So I think in that way I’ve changed culture a bit. I’ve made being older, look like kind of cool and exciting and fun.

So it’s not something that you have to fear and start trying to change yourself and be worried about. I love a particular quote from you. Here’s the quote the more I research fashion, the more I realized it’s a powerful force. We talk a lot about how it’s oppressive or how it promotes ideal body types, but we don’t talk about how it can be productive. How does fashion lend itself to productivity in society? Well, I think for me you know it’s a it’s.

A really great example of how I, through clothing, through fashion, through how I style myself became, was able to break into a world, and I think social media has a lot to do with it. That was pretty much controls right so 15 years ago. I doubt that I, someone like me would be considered to be a person of fashion. I don’t fit the stereotypical mold who was supposed to be so I think that’s the wonderful thing about technology and social media is it’s a great equalizer and it’s given us power and I think that’s how fashion can be productive.

Also, since I’m a researcher there’s a lot of research now that shows that what you wear actually impacts your brain and your performance, and so there’s been studies that have been done repeatedly with the same outcome where they take two different groups of subjects, and they all Have our tested so they’re, equivalent in their performance levels and they’ll, give them a blazer and they’ll. Tell one group that it’s from Prada and the other group that it’s from H & M and the one who thinks it’s from Prada will always perform higher and they’ve done similar experiences with white coats.

They tell one group that they’re a painter and one group that they’re doctors and the ones that think the code is a doctor’s coat perform higher. So if it really, if it’s a little complicated because it’s how you think about what you’re wearing and what you have in your head about it, but it’s a very powerful for us and so for me. I think about how I can use what I wear to express myself or even to get an outcome and so I’ll think about okay.

What do I have to do today? What do I want to happen? Who do I have to meet? What do I want them? Think when they look at me and then I very purposely get dressed, and so when you when you’re styling and your fashion comes from inside of you instead of outside, you begin to have more power and right now, it’s okay to be different. It’s getting more and more okay to be different, and I think we should all be controlling how we want to be represented, and so for me, I’m controlling how I want to be represented as an older women, because the way that society thinks of older women is Not okay with me, and so I’m not having it.

There is some scrutiny around fashions impact on the environment. Specifically, what do you consider when you buy clothing, given some of the environmental impacts that the industry has well for me? Actually, my personal wardrobe is pretty much from consignment and thrift stores, so I really have always had a habit of using recycled clothes. I’r in a very enviable position right now, because designers give me a lot of clothes, which is really nice, but I will also recycle them so, for example, Housing Works always does a big fashion for AIDS.

This year I gave them my closet, so I gave a lot of clothes that I had gotten from designers. For that kind of thing, I think a lot of brands are starting to realize that they have to do something. I think there are some brands that have been doing it really well, and so I think, being thoughtful about what you buy being creative with how you style yourself and reusing things like I do. If people look at my Instagram, I don’t care I’ll wear the same thing that I wore in other posts because I love it, and so I might wear it a different way, but you’ll see a lot of repeating of my personal clothes, and so that’s how I Think about it, what is the difference between thinking and talking about fashion versus consuming fashion? Hmm? Well, I think it’s just that right that you’re not just buying it, but that you are I I that you know who you are, and so, when you’re going to get something that it is advancing, who you are so a lot of people say: oh I’m going To this event, what should I wear, etc? I cannot tell anyone else what to wear.

I don’t give style advice, because my belief is that style is intensely personal and that it should convey, who you are, and so I’ll say, to women instead and sometimes men and I understand later a dog to think of maybe three words that describe them their essence And then to take a look at the clothes that they have pick up an article of clothing and say: does that convey that and if it doesn’t, then you can recycle it.

But if you have that in your mind, you’re being a much more thoughtful consumer and you’ll find that you may buy a lot of less things but they’re going to be more special. We talked about a social media earlier, but I’d like to ask you about how we can think about when, when we’re posting in social media, righty, we’d love to post our clothes and things across Instagram in that space right, how can we use social to raise people Up and not bring people down well, I think I have been very fortunate because I pretty much just show people in my everyday life, I’m not in Bali pretty much Calvin and I are on New York City streets.

That’s where we’re shooting and and actually I got a wonderful comment on Instagram yesterday and I made a screenshot because it meant a lot to me. The woman said thank you for what you’re doing and thank you for doing it in a way that you’re not making other women feel bad about themselves. Yeah, and so I do think about that and what I I mean: look people get what they see. I have gray hair, I have wrinkles, that’s who I am I’m fine with it.

Calvin is a film photographer and he’s graciously agreed to get a digital camera to help me, but the consequence of that is, he does not know Photoshop no Photoshop on his computer. So, at all of the pictures on my Instagram that aren’t taken by professionals that are taken by Calvin has no, we touched nothing, and so I think people see that they they see me and they say. Oh, I could kind of be like that.

It’s not I’m not so out of the orbit of the real world that I can’t maybe inspire people to think about their own kind of ordinary life than in a more special way. With regard to negative feedback that you might pick up, I know that you get a ton of positive feedback, but there’s always those trolls out there who say what they’re going to say. You know: how do you address that negative feedback? Do you do that yourself? Dealing into your community, how do you handle that? Well, you know again one of the things that has helped me a lot is I’ve had a career as a social worker.

I’ve had a career as a professor, and so I know how to set limits, and I know how to deal with unpleasantness and again, I’m very blessed because overwhelmingly my comments are positive, particularly on Instagram. I don’t like Facebook, because people for some reason seem to be freer on Facebook, and so I really didn’t pay attention to my Facebook for a while and then one day I looked at, it was after some BuzzFeed article and I had like a hundred thousand followers On it or new followers, so I said, let me look at it and the thing that was sad to me was: you know that it was these judgmental negative comments from other women, and so I was about to just shut the page down, because I do most Of my stuff, on my blog and on my Instagram, but I said, let me see if I could turn this around and I’ve done.

A lot of group work before in my career and I’ve had to deal with bullies a lot of people in different scapegoats and all different roles in the group. So I basically set a manifesto about how people were going to behave on the page. I said I’m going to be transparent with you. If your comments are judgmental, I’m deleting them. I shared research about the positive and negative impact of social media on women and, if you look at it it’s 50/50, it could be bad or it could be good, and so for me I basically said this is my page, I’m responsible for it and I’m not Going to have it be a place where any woman is going to feel that, and so I want women to take risks.

I want to encourage them, because Facebook is generally my older group of followers, a lot of women who lost themselves during career and raising families and now they’re like what happened to me, and I need to get back or they’re hearing things like from their children. Oh, don’t wear that you’re! It’s! You know you’re too old for that and they’re they don’t want to. They want to wear what they weren’t aware.

So it took a long time not that long, but it took a lot of hard work because they had to be in there monitoring all the time and then finally, the culture changed and all of the people on the page start addressing the cut any negative, confident And now I always ask them questions like I’ll, say things like I’m, the boss of my style and I’m the boss of my life. How are you the boss of your life and they put up these pictures and they’re doing all these wonderful things? So I think I think it’s if you take control over it, but a lot of people just put it out and they don’t write, but I found that you can’t change the culture of it.

If you want to, I I’m learning so much, I feel so inspired. Listening to you, you know, on the flip side of negative feedback comes a lot of positive feedback, and it can be hard to handle a lot of positive feedback too. I mean it can be overwhelming right. You can potentially even lose humility or become a different person and let it get to your head. So how do you think about handling all the positive feedback that you’re getting? Well, I’m going to be a hundred percent honest that I still find what has happened to me completely unbelievable, that when I wrote that first blog post, so if anyone told me what would happen, I would say you’re insane.

So I think, because it still remains so unbelievable that it is easier to to you know, have humility, but I I also don’t take myself so seriously, and I also know that this could go away tomorrow. And so I just AM in the moment and I enjoy it, and I try to remember when I first started how many people were amazingly kind to me and I that’s my mantra is be kind, so I do try. I try to respond to emails and stay engaged with my followers because I do know a hundred percent that if it wasn’t for them, I wouldn’t be sitting in this chair.

So I I think by looking at them – and you know knowing what’s important in life – you, my family people close to me – trying in some way to make the world better. I think that keeps you grounded and what is one issue in today’s world that is top of mind for you and why? Hmm that’s a good question. Hmm there’s! So many! Unfortunately, I think I’d be been becoming more concerned about the earth and climate change and what we’re doing to the quality of life, because at the same time, I’m aware of that technology and medical advances are having us all live longer.

It’s almost like. We have a whole new period of life yeah, so you know my mother just turned 92, and so it makes me think. Well, if I’m like her, I could be doing this for 25, more years or 30, and then I think of my granddaughter and I think, if we keep on doing what we’re doing, what is the environment going to be like for her, and so I’ve been becoming More concerned about that issue and looking at how fashion is contributing and what they can do differently, and probably I’m going to be spending more time around that if you moving forward that’s an important issue to me too, we have been very serious and we have really Talked about some very important issues and gotten so much inspiration and advice, and now this is the part where we spice things up a little bit and play one of my favorite games called hustle time.

So the spirit of the game is that we set a timer for 60 seconds and I have to former school of hustle guests here in the front row tonight. Thank you for coming. These ladies know how it goes we Center for 60 seconds, and the idea is that you say the first answer that comes to mind. Jonathan. We have 60 seconds on the clock: okay, beer or wine. Neither favorite part of a s’more chocolate top quality.

You look for in an employee, creativity, camping or glamping camping, finish this sentence. When I dance I look like when I dance, I look like a disco Queen New York City tourists, help with directions or keep on your own life help with director. If you could have a superpower, what would it be fly? The best chocolate in the world comes from blank Belgian King size are fun size, king size. Would you rather flyer talk to animals fly favorite holiday, Christmas, Instagram or Twitter Instagram? They tried to read weekly, binge read or read: weekly, Oh binge yeah.

Okay, just for good measure. Ask this next one, your go-to outfit right! I want to know jeans, okay, sneakers, cashmere, sweater, particular color of sweater, no okay, just soft comfortable. Let’s see how many we got through that was fun. Was it bad right? No 11. 12. 13 school peso. We have a lot of entrepreneurs coming on the show every week and, like I said, two of them are here today and um. We asked the same questions to everybody, and the idea is that, no matter what line of business here and in your expertise of your age or your gender, any of that doesn’t matter.

Everyone has a thought about this same set of questions and we like to see how that changes from guest to guest favorite part of your day early early in the morning. How do you use your career to inspire others? Well, I have two careers. That is one, and I try to inspire my students through the way that I teach and I try to inspire my followers by what I write and how I get dressed ever felt like walking away.

No one thing: you still need to learn how to take selfies. I’r really bad at it. What do you want people to learn from you? That being yourself, as you are, is absolutely enough? What’s next, for you good question, I guess I can’t say the answer to that because I just don’t know what can possibly happen. So I’m just going to be open who inspires you, my mother, my daughter and my granddaughter who challenges you my granddaughter? Well, we also let everyone know in social that you were coming tonight and you did thank you so much for putting that out in your network.

You know I wanted everybody out there to have a chance to ask you something and read, of course, we’re going to have the final article out later this summer and people were very excited to send questions, and I pulled a few of my favorites. Okay and again you can you can keep these short if you’d like to move on through. I have six okay. So the first question is um. Every look you share. It looks fabulous on you.

What is your favorite personal look? Well, I don’t have a favorite. That’s the whole point right so that I am always experimenting and changing so weird is a place to shop for good quality clothing while on a budget beacons closet, huge Simon Soros. Who is your favorite writer? Oh that’s hard because I have so many favorite Mary gates, girl. You are a fashion icon. Do you like clothes or shoes more well, based on the fact that I have a mountain of shoeboxes that was like a big avalanche the other day.

I have to say shoes what things deep down. Are you moved by very simple things actually like the way that the light falls on someone’s face? Just small things inspired me and what is your favorite phrase no effing way? The last question, in terms of advice, goes, is actually for our favorite bug: noodles hi sweetie. How are you look at? You looks fabulous so noodle just recently got this adorable bow tie.

If I see you know that people have told him that it doesn’t fit. His look, I know you imagined what it rings. Do you have four noodle to follow his fashion instincts with confidence and what other pieces should he consider to complete his look well noodle when the rare occasion happens. If someone tells me that I shouldn’t wear something, I will respond. Well, it’s a good thing, I’m the boss of my style.

So I think you should say that to your friend and I think you should do some polka dots. No, can he mix the stripes? Now? Oh, please, okay, I think that’s you completely! Well, yes, so remember: noodle um, the boss of my slide. That’s right! The last the last piece I always like to close school of house with a final thought, like I get a good fortune cookie at the end of a great meal, and so I’m going to read three quotes and see.

I might look for you to tell me, which quote resonates the most with you and why? Okay, number one fashion is about dressing according to what’s fashionable, style is more about being yourself number two people will stare, make it worth their while number three fashion is like eating. You shouldn’t stick to the same menu fashion is like eating. You should not stick to the same menu and that one spike ends.

Oh yes, thank you. You knew who all these were right. Thank you so much for opening up tonight. Oh thank you. This was so much fun doing this. I know that the audience has so many questions as well: hi, I’m Haley, so I do work for GoDaddy actually but kind of coming from the brand influence or partnership side when you get approached by a brand to work with them. What’s like the number one thing that you look for when partnering with a brand, it’s the authenticity or is it necessarily like, maybe the product that they have? What really, what’s that number one thing so for me, I have a basic bottom line, which is: if this is not a product that I would use or wear in my own everyday life.

I don’t do it and so for me, what was really wonderful about the GoDaddy campaign is that it was my story that I started a website which I taught nice how to do, and I it changed my entire world. So it was a very authentic thing. For me to do, I believe that authenticity is your big currency, so for me my followers would know in a heartbeat when I was promoting something that isn’t there, and so that really is my bottom line.

I’ve also been taking a stand and not doing trying to avoid products that are not inclusive, that are targeting a specific group like over 60, because I think that real inclusion means all ages, all ethnicities, all types of bodies and that’s where I’m aiming for. So I think I do research brands. I see what, where they’re at in terms of their own values, and so I do make choices based on what feels like it’s a good match for me.

Awesome. Thank you hi. My name is Kristen Voss. It’s nice to meet! You nice question is, I was the granddaughter and the granddaughter daughter, mother grandmother for a part of my life when I was younger and to be able to part of that all four of us being alive at the same time was just an amazing thing, and we Had a lot of conversations as women in the different stages of our life, even as I was a little girl which gave me a really strong, solid, you know understanding of of women and relating to them, and I’m just wondering what roles have your granddaughter.

Your daughter and your mother played and what you do with your life. Well, I’m the oldest of six children, and I have four brothers after me and finally got a sister who’s, also important to me laughs, my mother kind of had this notion that women were strong. She had the opposite: gender orientation. Women were strong in her view stronger than men and then needed to be taken. Care of that was my mother’s view, but women should be on their own, and so I think that orientation really influenced how I thought about myself.

As a woman and plus, I grew up in the 70s, where there was women’s liberation and gender roles were really changing, and I was very, very determined that I would really raise my daughter to be a independent free thinker, which she most certainly is. There was downsides of having a daughter like that which she is now finding out, since she is a mother raising a very strong-willed girl. So I think also I was always around nuns who, in their own ways, were really strong women, and so I think all of that I went to all-girls Catholic High School all-girls Catholic College, but there was something about that environment that encouraged you to to really just Soar and interestingly, my daughter went to an all-girls College, not a Catholic one, but she had the most rigorous amazing experience in that kind of setting.

So I think, all of all of that you know and my mother and my daughter and my sister and now my nieces – they they inspire me all the time Thanks all right. We’ve got time for two more questions. When we throw is up here, hello, hello, hello, I’m Callie, hi Callie, I loved listening to you and something pinged. When you said the word authenticity because being in front of you, it’s so clear that you really are an authentic person, but I feel like authenticity is now this catchphrase.

It’s been a thrown around everywhere and I’m a little bit curious about when you are on the other side, when you’re consuming absorbing getting inspiration from other people like. What’s the? How do you know any something’s real and when something’s just that brand, because I have this like allergic reaction to the word now, even though I know you are authentic, because it’s such a thing right so sort of, I feel the same way about the word.

Influencer yeah right, it’s such an annoying word and I think you know you can influence people to buy things or you can influence them and influence culture, and so I, I think of the word influence in its dictionary definition, yeah and now authenticity is becoming a buzzword. So for me again, because I’ve been a social worker, I’ve been working with people for many many years. I have a good ability to assess when someone is being real.

I mean that’s much more like the word I think, and so I can pick up on it. Pretty quickly but, like you said, you’re having a gut reaction now to that word and that is it a true authentic moment, your gut reaction, and so I trust mine also, and so, when I’m around someone, I know: okay, not not matching the words, the behavior, not Matching and that’s how you can always tell hi my name is Jules. I was when I kind of a two parter: do you personally like to follow trends and are there any for this frame that you’ve seen that you really? No, I don’t I’m very clear.

I don’t do drugs. I thought I was a simple one. Well, as a second part, are there any trends that you’ve seen that you think that you really enjoy like for this frame? Well, I think I like the colors, so it’s giving me a lot of choices and I will do a color story based on what I think is a good look for me. So I think again, it goes back to what I said earlier about my orientation to style. It really comes from inside of me and and what I hope is that designers will give me a whole ton of choices, and then I will be the one who decides what the trend is for me blends.

Thank you so much for being here today, my pleasure. I really enjoyed our conversation, and I know that everybody out here did too I’m sure we are bringing school of hustle out every week with fabulous entrepreneurs and inspirational stories every week on godaddy social, so follow GoDaddy and we’ll see you soon.


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How Joanna Hawley Made the Jump From Textile Design to Blogging

Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.

We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.

Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.

I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.

I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.

So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.

I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.

It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.

The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.

I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.

I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.

This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.

Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.

First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.

You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.

I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.

You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.

Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.

The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.

I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.

Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.

It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.

I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.

No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.

Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.

I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.

So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.

So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.

Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.

There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.

You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.

I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.

You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.

If you liked what you saw and you did what we’re doing here then subscribe or hit like button, or I think, there’s a bell somewhere that you can ring on the page. Do that and if you have mistake whatever it is, then go to epic calm, you


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Using Direct Response Marketing to Attract More Customers

But how is direct response? Marketing different than that Good question, So direct response marketing is different because direct marketing You’re, just talking directly to the client like an e-mail But direct response, marketing you’re doing something to elicit a specific response from Your potential client, So what are some examples of this Say? For instance, you have a article that you put on Instagram and you’re, telling people about what you’re offering a service a product, and you tell them.

I want you to call now. Yeah They have to take a specific response in order to take part of it. Gotcha So when handled the correct Way it can be very beneficial and bring about some interesting results For one it takes out. All the intermediaries, It’s just between you and your customer – You don’t have to have the middle man. Second, it’s pretty cost effective. You don’t have to have Mass market saturation with traditional marketing methods And then the third, it’s also Measurable and trackable: Okay, You can see your ROI and then also it adheres.

To some good old-school marketing methods – and it doesn’t go with some of these trends that are flighty Gotcha so would an example, be I do an Instagram post Specifically, for let’s say a new backpack that I just came out with and then I have a link and They go and they buy that Exactly so in crafting your Direct response, marketing there’s a couple elements: That you want to have, For instance, the proposal Rather than thinking hey buy my product.

You actually want to go into some details, Especially like trial Period what the person is going to sign up for answering a lot of the questions that a person may have Gotcha so part of this proposal? Is you want to create some urgency? You want to give them all the information and kind of lead them down the funnel. Why is this important What are the details and, at the very end, maybe This is a trial period.

I see this a lot with webinars or different online courses. You know it’s a limited time offer within the next three days. This is introductory price and the price goes up right, so you’re always kind of leading Them down that funnel and giving that sense of Wow this is important. This is what I need and I can’t wait. I need to buy this now. You want that response. You want to make that person feel like they can’t miss out.

So let’s say that I’m An online business coach I’ve just opened up my Online one-on-one coaching and I’m going to let my Subscribers know about this, So one way that I could do This is through a webinar and I’ll. Let everyone know that hey one time only I’m doing this webinar, I’m going to give you five tips on how to crush it in social media. And this is the only day that I’m going to do it so I’r creating that urgency, so people will come they’ll sign up, Hey, I’m not telling These tips anywhere else.

This is the only place You’re going to find them, I’m never going to do a blog post about them. I’r never! You know. I’r Just really creating this, like you got ta, be there moment And for them to register. That would be the response that you want, Then, in the webinar at the end, I’m going to let them know Hey I’ve opened up my online coaching. I only have ten spots and you guys here. Reading this webinar are the first people you’re Going to get the first chance, so if you want to here’s, my Special introductory price, and after that, once I Hit those ten spots done So if my goal was to get ten new clients, this would be a great way.

To create that funnel, create that sense of urgency and hopefully be an effective way to Get those new clients. So today we talked about Direct response marketing and how it can bring you more customers. We would love to hear from You in the comments below what other topics would You like us to talk about And, of course, be sure to Like subscribe to our blog and hit that notification bell, so you’re always notified Of our next new article Until next time, this is The Journey


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How to Turn Your Hobby Into a Side Hustle

I’r super excited to be joined with my co-host Justin Nealey, what’s up Justin, What’s up Seems like everybody, These days has some type of side hustle. This is the Side, hustle economy right, Wait! What’s your side hustle, I just hustle ( laughter, ), Fair same oh, my gosh We’re doing the same thing So, what’s kind of the big challenge that someone reaches they’re like “ Yeah, I wan na turn this Into a side, hustle.

”, What’s one of the first things that halts them from getting there, I think the biggest Thing is figuring out what their side hustle’s going to be about, because we have a lot of Different things we do Some people like to Just eat pizza all day, some people like….. What was Your Twitter handle again @ EmmaWantsPizza. I look Forward to your follow First step is drilling Down “, What do I actually want to be known for what Do I actually wan na do?” When I think of something I’r passionate about I just wan na give it all of my time.

I don’t want it to be a side hustle. I wan na give 110 % so How do you balance that I think the biggest thing Is to start small right, We can’t just go full-force on it. Some of us can’t afford To take that full leap and just become a full-fledged entrepreneur, Good point: That’s why we have that side hustle! It’s that great source of income to basically test the Waters and figure things out before we can make that leap and see if it’s a viable option.

Totally Cause we got bills right. Can you really make money with this? Is that something that People get hung up on, or do you think people get distracted with side hustles that are Just full passion projects in hopes that they’ll make money. One day I mean: where does that come in? I think it’s both You can either spend a lot of money towards your side. Hustle And not take it anywhere or you can make it something lucrative.

So another thing that comes to mind, besides, of course, making Money with a side hustle is time resources. What do You have advice about that. So that’s tough right. The biggest thing is You have to prioritize what’s important and set aside time, so you can actually Work on your side, hustle or not. Let your side hustle Control your entire life Cause. I know that I’ve been there I freelanced for a while in the past It caused me to just burn out which is pretty common.

I imagine yeah In the side hustle world, It challenges your balance every day, 100 %, so the biggest Thing you need to do is prioritize what you need to accomplish and set aside specific times. Of when you’re going to do things cause you still have to have a life. You still have to eat that pizza. So what would you say for Me if I had a side hustle and you were going to give me some advice about time, management and planning ahead.

How would I do that, So you can basically Take your content calendar to real life, so on Tuesdays you’re going to work on social media for three hours And then on Friday. You’re going to do whatever You can really just piece: That out, but start small, You don’t wan na overwhelm yourself and you don’t wan na burn out cause. If you go too full-force into this you’ll end up just not Liking what you love to do, and we don’t want that to happen.

How do you decide which platform to use First and foremost, you Have to have a website, That’s basically the first Place that people are going to go to make sure that you’re legitimate And then two go to social Make sure you’re out there promoting your products? Telling people what you do following people in your niche Having those conversations – And I would still do a little bit of in-person in real life right And have those connections – And go to local meetups or go to networking events and find people that are in your potentially Your area, your niche and build up those connections.

I love that. I call that local love All right Like if you’re the Juice bar in Silverlake follow the yoga studio next door, There’s a lot of overlap and similarities between their target audience Right and then, once you get everyone to whatever platform you end up. Choosing your website social in real Life that local love right, You got ta get paid, There’s a lot of cool platforms out there that make it super easy to get paid Like what We all know Square right, The little thing that just the dongle that gets put in your phone And you swipe the credit card right there.

I am so grateful for Square when I go To the farmer’s market, And then we have PayPal and Stripe for online processing, so Lots of easy integrations like WordPress or just any Type of website builder that we have that you can Easily set up and get paid Or Venmo if it’s a local transaction, — Ugh, I love Venmo. I love Venmo, the random Conversations people have, I see, lots of tacos in –. That’s how I pay my landlord In your feed.

That’s how I keep my friends happy. That’s it! Splittin’ those bills: What do you do when it Comes to protecting yourself and the policies that go along with that Right – and this is Something that you might have to go and get advice from a lawyer with, Because you wan na make Sure that you’re protected You’ll, probably wan na File some sort of LLC or register your business in some way, There’s a couple different variations, But do that first and foremost On your website.

If you have one terms of service, is a must. Same with a privacy policy, especially with some of the GDPR stuff that I won’t go into in this episode And then check out, there’s A lot of generators out there for web design contracts, for example, or just random service Contracts, you can use and protect yourself and your audience Okay, so this probably won’t come as a surprise that I’m going to ask this.

But how will you promote this side hustle, You know I’m a little Biased social media You’ve got your love, Got my love for the social media, but how are you going to promote it? The biggest piece of Advice that I can give is have some sort of lead generator on your website, because Leads turn into customers And that lead generator could be an eBook. It could be a article Series, it could be some of your blog content.

It could be coaching could be whatever you want it to be, Just that free piece of Advice or free content that you can give your audience That then turns into leads, and you continue that Conversation with them, Oh absolutely Right and now with social media. What are your top three Social media platforms, If I was to run a side hustle What do you want me on All right? That’s easy! Instagram for yours, Instagram Twitter and Facebook: That’s going to help you to reach A variety of demographics, which last we spoke That was your side hustle.

It wasn’t specific to an age group Also they work better together, So think about this too, and this is what’s really cool about your side. Hustle. Is you have a variety of angles to go? You could post something That’s educational today, but also besides educational, you could just post things: That are just entertaining Also some great ways to Engage on social media to spread more word-of-mouth To promote your business, Ask questions that your target Audience would wan na answer And so you’re mixing up the Types of posts that you’re doing and as a result, you’re getting That real word-of-mouth And, like you say you don’t wan na, go on there and just sell, sell, sell You wan na go on there.

And tell tell tell Yeah Right, It can’t be all about you and say: “ Hey buy this buy this Buy this buy this!” Cause. No one wants to actually follow that and be a part of that they’re. Just going to scroll past you or unfollow you. How do I know that? What I’m doing the promotions, I’m putting together the time, I’m investing it’s getting me a return on investment. For my side, hustle And that’s tough, What a lot of people get Hung up on are subscribers and like counts, which It’s somewhat important, What’s more important, Are your sales right? Are you making an impact? And are they buying from your service or product that you have for your side hustle? So there’s lots of Different tools out there that could potentially They track a lot of that QuickBooks for your sales.

Or online bookkeeping, Facebook has a lot of Really great tracking software, so you can See your engagement, you can see how many People viewed your post, viewed your article liked it shared it — Clicked on the post Same thing with Instagram. You can see how many people viewed It liked it commented — Engagement rate Right So, wherever whatever Platform you’re using there’s something to track that visibility or with your website itself.

You can use Google Analytics to see how people are coming to your site, Good point, How often they’re coming to your site, how they’re staying on there Are they just bouncing? That’s called a bounce Rate they literally just bounced they’re out, But what about paid promotions? This is the part where A lot of people end up spending a lot more into The personal side hustle than it actually pays them I bet It’s really easy today to start putting $ 5 a day $ 10 a day and At the end of the month, you’re like “, Where did my money go? This is supposed to make me money!”.

So what I would say, To that is start small Start with a couple Dollars here and there and kind of figure out what’s Getting you the traffic what’s actually converting to sales, and once you find something That works expand on that There’s. No one size fits all when it comes to paid advertising. — I believe that, But I can say going back: To what we said earlier is making it about how You help your audience and how you can really help them grow All right, that’s a wrap Justin! Thank you.

So much for being here, Thank you for having me And for all of you listening in, be sure to subscribe to our Blog, if you haven’t already More articles and fun and laugh And learn sessions to come


 

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How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

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How Double Opt-In Emails Help Your Business

Email marketing is so Important for your business, but in order for email marketing to work, you have to get people to sign up or opt-in for your list. We actually just did a article about that which you can check out right. Here, if you’re interested – but there are two types of opt-in ways – that a customer can join your list – Single opt-in and double opt-in, so we’re going to break those down So first off a single opt-in, Is where a customer only has to sign up once So you Can have your opt-in form on your website? All they have to put in is Their name and email address, They click submit Boom they’re on the list, One and done Double.

Opt-In is Basically, what it sounds The customer has to opt in twice, so they fill out that form and then they have to Go back to their email, They’ll get a confirmation. Email just making sure hey. Do you really wan na Be a part of this list and they have to click, submit again Well now, Morgan that Seems like a lot more work than the single opt-in and I know I’ve had to do it in the past. [ Morgan, ] Yeah.

So what are some pros? And cons, maybe of that Yeah. So some of the cons of a double opt-in is that there’s higher barriers to entry right, You’re going to have people who sign up and then they say uh That’s too much work Really not that much work, but you will have people That will fall off because they don’t want to – or maybe they forget or They have too many emails, it just gets lost so you’re, actually, probably Going to have less subscribers in the double opt-in, Versus the single opt-in Now with the single opt-in, You might have a lot of subscribers that you’re Not really interested in A lot of bots A lot of spam because Really anyone can sign up and there’s not a verification.

Process that happens So you’re saying possibly with the double opt-in. You have more relevant subscribers that actually wan na hear from you You’re going to have a More engaged audience It’s going to be smaller, but it’s going to be probably more targeted and people that are Really keenly interested in you and your message, So we’ve talked about the differences between single and double opt-in, but now that we have the double opt-in, how do you make sure that They go through all the steps and actually opt in Yeah, so the first Thing that you can do is on your website when They do that first part of the opt-in.

You can Just have it redirect to a page that says: hey You’re, almost there Hey, go check out your email to finish and do the last step. That will just be a reminder to them that oh yeah, I need To go do that right now, so it doesn’t get buried and lost, And I also see that as Another verification check say, for instance, someone Just throws your email in there, my wife and you Didn’t really wan na sign up for that email list? You Have to go into your email and actually hit that last confirmation, So the next step for the double opt-in after they’ve gone into the email, they’ve clicked submit They’ve done all these steps for you.

They want your stuff. Why don’t you just thank’em? Just have a thank you page Say hey. I know this was a lot of work. Maybe you don’t have to say that directly but just say thank you. This is going to be awesome. We’re on an amazing journey. Here in my email list, A little appreciation goes a long way So with email marketing you Do wan na give your subscribers the option of unsubscribing Oh yes, However, when they Click that unsubscribe take’em to another page and give’em some options.

You can have a one click Unsubscribe, where they just like the one click opt-in, they click and boom. They’re off your list, but you might want to Give them some options, like you said where hey Instead of getting every email, maybe you’re just getting my newsletter or maybe you’re, just getting Highlights once a month, People might actually be More inclined to do that because maybe you’re Sending too many emails – or maybe they just wanted this one thing, so that gives your customers options and keeps more people on your list.

Also, you can look at that data and realize what pieces of Your content are doing better than others and then Know to focus on those All right guys. Now we know the difference. Between a single opt-in and a double opt-in – and you know the pros and cons for both and what to do to Increase your subscribers, Let me know in the comments below what is your favorite to do? Do you like single opt-in, or do you like double opt-in, We’re going to battle it out And after you comment? Make sure you, like the article, Subscribe to our blog and ring the bell, so you know when we have new content comin’ out.

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What Is a CMS? Which One Should You Use for Your Website?

” All right, so today, We have a special guest Alycia from Sucuri. Thank you so much for coming on today. Yeah thanks, I’m happy to be here Awesome, so we’re Talking about what is a CMS and which one should you Use for your website, Can you tell us a little Bit about what a CMS is So CMS stands for. Content management system and it’s basically an easier way to put pages, live on your Website or blog post manage your image media Library all that kinda stuff Awesome and now, let’s Go over the top three CMSs, I’m going to be a little bit! Biased in this episode, That’s my disclaimer right there, I’m going to start with WordPress WordPress is the most popular Content management system out there today powers Over 1/3 of the internet, It has tons of plug-ins tons of options and it’s pretty resourceful And probably my favorite Reason for why I use WordPress is the community behind it.

They’re such a large community that that just all comes Together, there’s meetups, there’s wordcamps and everyone just helps each other out For sure, and I mean with 40,000 plugins almost like you, have no end to the kind of functionality you can add to your CMS Absolutely. So what are some other CMSs that we can possibly use For sure, yeah,,’cause everybody’s heard of WordPress, so Yeah Drupal is another very popular one.

It’s been described to me as Kinda, like a Swiss cheese, you need to be a bit more Technical to use Drupal, but it does have a lot Of different features compared to WordPress, it has A different user experience and ultimately it’s been Used for a lot of things like government websites, And that kinda thing because of its ability to be a little more secure in some areas: yeah Yeah and it’s definitely One not for like the smaller business type sites as Enterprise or large Corporation type sites right, Yeah, yeah for sure Yeah Joomla – is another really Popular one as well, It’s got a really good.

Community – and it’s got, I think, the second highest Market share after WordPress, Although WordPress is Like 30 % – and I think, like It’s, a giant Joomla’s like 6 %, so just A little bit of a gap there between the top two but Joomla’s, also a really awesome CMS to use You wan na make sure that you’re using the most latest version. If possible, There are two active versions: Available that you can use Yeah, you definitely wan na stay on the most recent branch.

Of any CMS, if possible, Yeah that’s just a best practice there. All right. Let’s talk! About really figuring out, which one should you use right Like what are some of the first Steps we wan na think about. Definitely you wan na Make sure that you know what your requirements Are for your website, So how does it need to Be for your users to use! How are you going to go about? Actually creating posts and what are the processes that you’re going to use as part of that And then once you have all that you can kinda look at each CMS and see what are the extensions and Themes that are available And see if they’ll match the Requirements that you have for your website, That makes sense and It all comes down to figuring out what’s right for you Like, I will stand by WordPress all day, but WordPress may not be Right for your situations, Figuring out those requirements, With those applications are super important, Yeah and usually a Lot of the CMS websites have a great community Because they are open-source, So tell us a little about open-source Yeah for sure.

So all Those top three CMSs they’re open-source they’re, also free, which is very important, Open-source, basically Means that the source code used to build WordPress Or Drupal or Joomal, it’s all open and available, and anybody can contribute to it as well Right on So that just means it’s Constantly being improved by the community and the Community’s also checking to make sure that, what’s Being added is secure All right, so we want our Website to look good right, So is that something to think About when we’re choosing what platform we use and how easy it is to create those sites Totally so different themes will have different attributes like They may have a sidebar on the left or the right, Or they may be all one column in a never-ending scrolling website.

Different themes will Allow you to accomplish, maybe what you need by Having custom backgrounds or custom menus, so you Wan na look at the options for your theme and you also don’t wan na discount like premium themes, A lot of premium themes out, there will add extra functionality, So you’re, essentially Paying for the theme, even though the CMS is free, That’s an awesome option. There’s premium plug-ins as well, Depending on what you Need the default themes that come with it are Sometimes a little restrictive, so you wan na take a look at What the default themes are: Try some different free themes and see what the options are to get your site to look.

The way you want it to Yeah and what was kind Of controversial at first in WordPress and 5.0 remember Gutenberg, Oh yeah, Gutenberg is essentially The new WordPress editor, The whole point is to kinda mirror the printing press of just Blocks and everything else, Yeah, what you see is what you get So as you’re typing — Whizzy, wig, Yeah whizzy wig, Thank you So as you’re typing Yeah, you see exactly what you would see on the website, So that comes default by WordPress.

It has made the experience. Especially for first-time users easier to create, Then there are page Builders like Elementor or Beaver Builder or WPBakery Builder, that makes that user-experience A little bit easier, If you’re going on the WordPress realm and really want something: That’s pretty customizable, you don’t have to be a Web developer or guru to build that website For sure CMSs are having to Make things a little easier, You know, there’s a lot of Different places out there that are creating website builders that are super easy for people to use, and so it’s helpful for These open-source CMSs to make the user-experience a little easier All right.

So another thing we probably have to think about. Is the hosting requirements We’re going to need for our applications? Talk us through a little Bit of what that looks like For sure, so most of These are running on PHP, so you want the most Updated version of PHP, especially if you want The latest features and to make sure that you’re Getting those security updates? Yes, So that’s really important.

A lot of hosting companies will offer one-click Install for most of these major CMS applications, Some hosting companies Especially when I first started creating websites – and I Was on a super budget, but also a very secure host, it took me a long time. It took me like three days to install WordPress and they have a famous 5-minute install You wan na look and see, and maybe talk to your hosting company.

About what the options are for getting this CMS Installed on your server Right,,’cause, taking three Days to get a website going just the beginning is not Something you wan na do There’s a lot of places out there that will do managed hosting Especially with WordPress There’s managed WordPress that has just already automatically installed some extra security features And then what most people End up going with is like a cPanel type Hosting Since it does have that one-click install with Installatron or Softaculous, Whatever they’re, using Totally Couple of clicks of a button and then it’s there, You can start building and Designing, however, you want All right, so the real Reason I brought you on to this.

Episode is really talking about security with CMSs They’re open-source. You Constantly have to update them, so there’s lots of things. That we need to really think about to make sure Our stuff’s protected Totally well with It being open-source not only are all the good People contributing code, but all the bad people can Also, look at that code as well and find vulnerabilities. So that’s something that a lot of people are concerned about.

Especially with WordPress being so popular, it is a large target. The CMS itself is actually quite secure because there’s a great Community checking things out. You wan na make sure that you’re Not installing more plug-ins than you need Trying to make sure that you’re keeping everything up to date. If you have a managed solution, They’ll, do it for you, Which is awesome. Yup, You wan na make sure That you have something some kind of security plug-in That’s monitoring your site, letting you know if there is A problem that they detect There are some that can also Add features for protection like adding Two-Factor Authentication, which is a second password on your phone that you need to enter in Order to get into your website There’s all kinds of Cool security, plug-ins security utilities that You can use with your CMS Yeah, I know with WordPress the top security plug-ins That come to mind, of course, Sucuri has This security plug-in, but there’s also Wordfence And then with having an SSL on your site, super important just to Encrypt that password,’cause, you have to login The beauty with CMSs that You can access them anywhere right, Yup, So you wan na make sure that wherever you’re accessing’em Your password isn’t being sniffed out by someone in the middle Yeah.

You wan na, be careful. You don’t wan na. Maybe do It in like an airport or coffee shop, Wi-Fi Unless you’re using a VPN.’Cause, if you are sitting There on public, Wi-Fi and there’s a hacker sitting next to you, they could sniff your password As you’re typing it in And then the next thing you know, there’s a bunch of spam pages on your site that you need to deal with. So what about firewall? I’ve heard that it should be important.

Should be added to the site, What’s the validity with that? Definitely one of the nice things about a website firewall Is that it will virtually patch your CMS? So if There is a security issue, essentially the firewall’s Taking care of that, It surrounds your website. And if somebody’s trying to exploit a vulnerable Plug-In on your site, the firewall will catch. That attempt and block it They’ll see a blocking page.

Meanwhile, all of your legitimate Visitors are being sped-up because of the global Network of the firewall and content delivery network, So we’ve figured out what Cms we’re wanting to use We’ve got it installed, how Do we go about documentation, learning the program itself? There are some awesome Resources out there, You talked about WordPress WPBeginner has some awesome? Training guides and tutorials There’s an awesome community.

For all of these CMSs, with very active, like support forums, That’s a great way to go about it And then, obviously, if you have a developer, Or something like that, that’s helping you get some customization. They can usually help you. You wan na make sure that You’re documenting everything as part of your website as well, so It’s just going to help you Later on down the line, if you know you have a List of all the users, all the plug-ins and that kind of stuff and you’re keeping that up-to-date Yeah, especially if you Have people on your team that needs to access the site, Giving them documentation on What they should be accessing, what they shouldn’t be, because sometimes the wrong click can Make just chaos happen Totally and good user passwords making sure that you’ve Got the right role levels assigned to your users? Whether they’re just an editor or author or contributor Right Those roles are usually built into the CMS to allow you to make Sure they can only access what they should be allowed to access.

You only wan na grant admin privileges to somebody for as long as they need it, and that kind of thing Now, with this website, I know many of the entrepreneurs or even solopreneurs out there with their stuff, has Many hats to wear right, Sometimes maintaining it, isn’t always something that they have time for Yeah. It may not be top of mind Right. What should we be? Doing with those updates Yeah, definitely I would say that it’s very important to make sure that you always retain Access to your property, your web property, So I’ve seen cases where a developer will leave a client and Leave with the passwords and then you can’t get Into your hosting account, or you can’t into WordPress, It’s not ideal, so make sure you always have access to those things And make sure that you’re just practicing safe security practices.

Throughout all of it Right on and with WordPress and Joomla everything else, we Talked about it earlier, make sure you’re at least going in there every now and then to update It to the next latest version: It’s not only for performance, but it is for security Yeah for sure I mean with some CMSs there might be different branches that are still being actively developed So having a firewall That can virtually patch and make sure if there Are any vulnerabilities you have a little bit of an extra window.

‘Cause whenever there’s a Security update released, the hackers are looking going. “: Okay, here’s the old file; “, here’s the new file; oh look: “! There’s the security flaw!”, So it can be –. Then send all our bots out Totally it can a matter of minutes hours after a security patch is released before there’s active attacks in the wild So definitely update your Sites as soon as possible, Auto-updates are amazing, WordPress has auto-updates on most hosts, Yeah and or you can hire developers like most designers or Developers will have like a website care plan, so you Can them just do it for you, If you’re using WordPress, Godaddy ProSites or ManageWP has the one-click updates.

So you can update all your Plug-Ins and your themes, You even have a safe update option. So what it does is It’ll update your site, take a snapshot of before and after and make sure they’re all the same. And if there’s an issue It’ll retract, back to it It’s a free option for you Yeah, that’s perfect! You hit on a good point, It’s not a set it and forget. It thing with a website: You need to make sure that You’re maintaining it And that it’s part of your business, it’s how your business looks.

So you should definitely Make sure that you have some kind of plan for keeping It up-to-date and maintained All right. The last point that we should really talk about is really your time and investment with the CMS of your choice. Talk us through a little Bit of that about that For sure we’ll you Wan na go in and realize that it’s going to take you Time to setup all the pages that you want Right: It may take you time to find the right plug-ins, so you wan na kinda think through whether You want to hire somebody or get some help with that To find the functionality and the look and feel that you’re after Definitely budget when It comes to free CMSs.

Well, you don’t have to pay for the CMS. So that’s helpful Right! But it’s customization and security and all Those things that you definitely wan na consider as part of the whole package of having a website On-going costs for domain WHOIS privacy, SSL certificates, Right firewall, All that kind of stuff, All that good things Totally yeah, there’s A lot of accessories that go on with having a website, So you wan na figure like I said at the beginning what those requirements are And then make sure you have a plan for how you’re going to budget and the timelines around When you wan na launch Perfect and with Drupal And Joomla they are, they do have that smaller market share, So there’s really specific requirements of when you wan na use those applications.

Those developers that you hire for Drupal or Joomla might cost more than a WordPress designer as well For sure yeah, and you wan na make sure that you’re really looking at the work that the developer has done and make sure that it Matches what you’re, after There’s lots of great Websites out there that you know can tell you more About how to pick a developer depending on what you’re after Well? Thank you so much for Coming out on the show today and helping us figuring Out what a CMS is why we should use one You’ve been awesome Thanks my pleasure.

Well, if you liked this article go ahead and smash that, like button, add a comment below on Something that you’ve learned and subscribe to this blog and ring that bell, if you’d like to see these episodes first, This is “ The Journey.,” we’ll see you next time.


 

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Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off