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Online Marketing

I Registered My Domain, Now What?

What’s next We’re going to talk about That today, on The Journey, All right cool, so I have This business venture, Coffee and Kickflips – I do have a domain, but I’m also overwhelmed because I don’t know what to do next. Getting a domain name. That’s like our first idea. I know I’ve had many late nights where I just have a random idea and have to go, buy a domain name and I’m like “ All right.

What’s next?”, The next part is really figuring out what you want that domain name to be. Is it for personal use? Is it for business use? Is it just to have and Potentially sell later on, So what do you think the first step is after buying a domain, Social media links my menu and then how do I go about that? I was listening to a webinar the other day and they were recommending Don’t do a pdf for your menu, So how do I go about Putting my menu on there, what information, what Photos how much text You got the first step.

Right, that’s the domain name. That’s the street! Address for your website Second place to really get All those ideas together, the menu, the information The pictures all that stuff, you need a website If you you’re, not super techy, you need something just Quick, a website builder from many popular providers, Is probably the first step If you are a little bit technical or you have a little bit? More time on your hands to truly make it exactly what you want, something like WordPress might.

Be a really great option and you can literally put Almost whatever you want, You can have a blog on there. You can have your photo galleries. Your menu, don’t use pdf, put it right on the site, make It easy for your visitors, Got it all right. So another thing I was thinking about with Coffee and Kickflips, and this is awesome. We actually just had some merch Made like hats, t-shirts,,’cause. Our logo is super Rad my buddy, designed it Anyways.

I was like “. Oh my gosh,”’cause. We were talking about my website “. I should definitely Have the merch on there.”’Cause yeah, I want to Make money off the coffee and the kids coming in to Rent the ramp in the back, but how can I make more money – ( laughing ), The merch, But how do I go about that Also do I need to worry about security?’Cause now, I’m thinking About money and spending – and I know that there Are hackers out there which terrifies me they’re going at it? It’s super scary out there There’s a lot of things.

You can do to really protect yourself. And protect your investment Now there’s a couple things you can do If you go with a website. Builder from a company typically they’ll handle A lot of the security on the back end for you. But if you go with Something like WordPress or something a little bit: More technical or custom, there are some things you want to do too, But the very first thing you Want to add to your website is: what’s called and SSL, What’s SSL An SSL, it basically is that https in the top of the address bar.

Oh okay, It secures your site. So if you have any log-in Information any form information instead of sending that text Information over the internet for literally anyone to See like a credit card super scary, the SSL encrypts it. So if anyone were to Capture it in the middle, it’s just googley, glump Like it doesn’t make sense, ( laughing ), Googley Glump, that sounds bad Yeah, that’s a technical term for ya.

So the second thing you can do to really beef up the Security of your website is to add a firewall and malware removal Again, if you’re, using a Website builder, with a company, they usually do that for you, but those open source applications. Or custom coded sites you got ta add that firewall And basically what that is Is like, if I have a house, it basically creates a Moat around the house, so it keeps out the Riff-Raff the in-laws so no one’s getting in And then the malware Removal that’s just like.

If someone were to break into your house, it goes in and fixes it for You cleans up everything just in case something did happen Because every 39 seconds A website gets hacked and that’s super scary And 64 % of businesses say they’ve had some sort of malware attack on their site Super scary. We also want to think about Backups on your website, because life happens right Sometimes I know with my own sites and people that I help out with they’ll go and make changes.

On their site and like “, Oh wait, I messed Up, I need to go back!” And if you don’t have a backup there’s nothing to go back to So it’s always good to Have just that fail, safe, The same way, you’d have a Backup for your computer and your pictures, if Something were to ever happen. You want to have the same Thing with your website, So at the end of the Day, you’re protected.’Cause again this is your investment.

Now I’m getting a lot of emails. Am I okay with just Gmail or…? Well, it depends With Gmail. Is it like? Coffeeandkickflips @ gmail.Com, CoffeeAndKickFlips @ gmail.Com Gotcha, so the next Step with your business is to get a domain-based email And there’s a lot of really Great important factors that go into that: Not only is it more secure, To have a domain-based email versus just a free email, Because those companies add those extra layers of security, it’s just more professional, So I should have maybe like contact @ coffeeandkickflips.

Com, Yeah Shred @ coffeeandkickflips.Com, ( laughter, ). Whatever you want to do Info…, It should be yours, And then you can set up your employees to have their own email like Emma @ and then I have Nealy @, it’s just going to look more professional and make sure that you look Legitimate to your customers, What about a like click-to-call? I know I like that when I’m Looking at my competition, other coffee shops and restaurants, Yes, click-to-call is important only if you want people to call you Don’t put a click-to-call If you’re, not in a position where you want random phone Calls at the end of the night Makes sense, Which reminds me: do you Want to carry two phones – ( phones, ringing ).

Well, I already do so. Now that would be three Right. Many of us use When we start a business, we end up just using Our cell phone right, Then we get random calls and we answer like “, Hey, what’s up?” And it’s a potential client And then it looks just –, Not professional, Not professional. So what A lot of people are doing is getting a second Number for their phone, There are lots of apps out there, like Google has a second phone.

Godaddy has a second phone option, There’s plenty of others out there. That’s a really good point To where you don’t have. To go, buy a new phone which is super expensive, And then buy another plan which is super expensive Super expensive. I only have so many pockets Right and just have that right there and then now you’ll know “ Cool this is for business,.”, “, Hey! This is Coffee and Kick Flips, how can we help you?” Versus a friend like “, Hey, what’s up “ How’s it going?”, Although that is kind of our vibe at Coffee and Kick Flips? Keep it chill! It’s all about what your business is.

I don’t know how different it’s going to be than when my friends call me, But maybe I should also Reconsider that ( laughing ) I got ta, be honest. This sounds like a lot Sounds like a lot of work. Is there a way to outsource this, and if so, what do you recommend? I trust your opinion. ( laughing ) I’ll, build it. No, So there are, if you don’t Want to do it yourself, you can hire a professional.

There are plenty of web Designers and web developers and people out there that This is their full-time gig, Whether you hire a design. Agency and what I would say when you’re really looking To see who you’re going to hire check out their portfolio, See if it matches your vision,.’Cause every designer Every company every agency has their own feel and flow, So you want to make sure It matches your business, your vision and, most importantly, you want to make sure You can contact them Because if they go and build your site and now they’re gone Mia and you need help you’re kind of stuck There’s not much you can do Okay, so one other thing: I have extra domains, Okay And I don’t really need them.

So what can I do with them? What you could do is you can sell it? Oh, So there is actually an after market just for domain names, You’re literally selling Online real estate, but it’s a domain And things go for thousands of dollars, some as high as millions Of dollars it’s crazy But places you can sell your domain name. There’s Afternic, there’s Sedo there’s GoDaddy Auctions, there’s a lot of places.

You can list your domain and the more places you list it, the more visibility and exposure you get to potentially sell your domain All right. So that’s all we have for you. I really hope this helps. You with your domain name and really building that strong foundation for your business, Be sure to comment below We’d love to know your domain name. Also, click Like And hey. If you know Someone who could benefit from this article click Share also subscribe, And one last thing ring that bell so you’ll be the first to Know about our next articles.

This is The Journey, see ya next time.


 

Categories
Online Marketing

Why Your Business Needs a Business Domain Name

Why need a business domain name All right, so digital marketing is not just an option. Anymore, it’s a necessity for your business to Thrive in today’s world, But what’s a domain, What is a domain Emma One of my favorite ways and my co-host Nealey, you Taught me this to remember one of my favorite ways to Look at it is the domain is like your address, your street address and your website.

That’s, like your house, Yeah, it’s where you live, and it’s where your website lives right. So let’s talk about why your business needs that domain. The domain name is essentially the building block of Your online presence We’ve talked about what a domain name is We’re going to go over Just a few little points of choosing the right domain name and why it really matters to you, Let’s dive in So when thinking about domains.

Thinking about what is That actually going to be, I know it comes up a lot when, speaking to local heroes is SEO search engine optimization Right What words should you use? Because there are keywords, depending on your industry, And your business and there are relevant Words that your customers are going to be searching, So you wan na make sure You’re paying attention to that and including that when thinking about your domain name Yeah and on the flip side, you also don’t want it to Limit your business right Like if you’re a coffee shop and you put coffeeshopchandler.

Com that Chandler is a city. What, if you wanted to expand And now you’re no longer In the Chandler area, So when you’re choosing your domain name figure out, are you going to expand? Do you want to, or are you just going to be in that one little city, It’s up to you And just as important When thinking about the word choice that you’re Using with domain name also be sure to do a similar approach when thinking about your email address.

I know for me when I see an email coming from a business and it’s @ Gmail, not as professional as if it’s @ and then their business name. You need a domain name. To be able to do that, and that’s why it’s super important Your domain name is going to. Let you have that professional email. That’s Going to let you communicate back and forth to your clients And not only let you Look more professional, but it’s going to add credibility.

It’s like you said if I was emailing someone and I got a response back from a Gmail. Anybody can make a Gmail. I don’t know if this person is legitimate. I don’t know if they are Who they say they are. I’m scared. I’m going home. I’m not talking to them Shuttin’ the door, All that fun stuff, So you’re likely not Going to get his business –, None of it With the Gmail I’ll save my money for pizza. You know what I love about websites.

What They’re open 24/7 You got, ta have one You got: ta have one to Be found by customers Without a website, you don’t exist Right and what I always like to say is your website. Is your Hardest working employee Think about it. It never Sleeps never takes a sick day, it’s always there. It’s dependable! You have that website and Really show off your brand And when you don’t have a website – and you don’t have that domain name, it’s really hard to Earn someone’s business? I was in Iowa over the past couple days and literally almost –.

How was that It was fun. I didn’t even ask Yeah it. I had a blast. I’ve never been Iowa, it’s cool, They have some cool bars there. I checked’em out Cool, But I was trying to Find a just a steakhouse to go with the friends I was with and most of the restaurants Did not have a website, They linked me to a Facebook page some of them, if that was at best or There was nothing at all Yikes, It was super frustrating Trying to find a steakhouse, You just wanted a steak.

Imagine me trying to Find a tofu meal in Iowa, Oh I’d, starve You’d be done right And it was super frustrating for me And to think about your customers that are looking for Your type of business now, if they find you on Google, My Business or Yelp or wherever else and there’s nowhere else to Link to to get more information, they’re going to be frustrated and you’re going to lose Their business forever Don’t be at the mercy of Just your customer reviews Get a website Yeah and there are plenty Of places to get that website Now you technically Don’t need a domain name to build a website.

You can have temporary domains like GoDaddy’s Website Builder. You can have yourname.Godaddysites.Com. Wix has yourname.Wix.Com, But it goes back to that professionalism and that credibility Mm-hmm. If you don’t have your own domain name, They’re, pretty cheap Like 20 bucks a year give or take right Yeah Have that there and show your customers that you mean business So Nealey speaking of websites.

Another thing that I want to talk about with our audience: copyright Keeping it protected. Whatever you put on your website, correct me, if I’m wrong, whatever you put on your website, you own, That’s yours, Whatever you put on your Website that you create is yours Thanks for clearing that up What he said Right, so the content you put up, especially if, like you’re A designer or a photographer, or things like that Or a musician Yeah, the content that you Create and put on your website is protected by copyright.

Laws so that your information is safe and it’s yours, So cool little tidbit. You have to have a website. And you have to have a domain name to be able to do that Now. I know social media Is all the rage right now, Everyone’s on Instagram, Everyone’s on Twitter and Facebook, and everyone just wants to be there, But what I’d strongly urge Everyone to really think about is those platforms can come and go.

What happened to Vine, It came, it went, It went and people built Up large large followings and spent a ton of time, On Vine and it’s gone All those subscribers all Those everything it’s gone, But you know what won’t go away. Can you guess? Well, I’m biased. I think social media is here to stay, but I know what he wants me to say: Websites. Yes, so social media is Always going to be here, but the profiles and the Websites themselves may change or they may change In a direction that doesn’t really work with your business anymore Mm-hmm, But your website will always be there.

You control all the content on it. You control what goes on with it. It’s all yours, Another important thing. That I want to bring up that. I often advise with your website is the importance of including Your customer reviews there Now sure they already exist. Over on Yelp and Google, but having them on your website as well acts as social proof, So I’d strongly encourage that And plus think about it.

Let’s say I land on your website first and I’m deciding if I want To use your business to go to to get my car washed, and I see all these great Testimonials from your customers, I might be just a one and done I hit your website. I don’t even need to go anywhere else. I’m going to go to your business. You have won me over with Your social proof on there Absolutely and with your website too, it really makes customers Or potential customers just have an easy way to contact you There’s, usually a contact form there and a phone number or social Handles or everything else that they need to contact you Now when it comes to domain names, let’s give them a couple.

Pro tips on how to really select the right domain name all right. We talked about keywords: Things like that Mm-hmm, But there’s some things: That we should avoid First and foremost, you Should avoid hyphens in domain names right, You don’t want This-Is-A-Really-Long-Dash-Domain-. — — — Yeah Dash You’ll, make your customers dash ( laughing ) Right so avoid those dashes, And I always like to Talk to the local heroes about the radio test.

Mm-Hmm, Do you remember the radio test in one of the earlier articles? Yes, you did enlighten me with that. It was short. I was sweet, How long Yeah. So if I gave you A ten-second radio ad Ten seconds And just to talk about your business and you had to end with a call to action of your domain name. Would that person remember your domain name in that little ad spot Now, if it’s super long or Complicated or they can’t remember how to spell it, Or whatever it might be, — Mm-hmm That’s going to be a bad domain name, So try to keep it short, sweet memorable and something that someone Like us would remember ( laughing ), What do you mean by that We’re millennials we’re everywhere, All right, that’s a wrap, Go ahead and comment.

Below on what you learned for the benefit of your domain, name Also be sure to like This article and subscribe so you’re in tune with all the future Content we’re creating And ring that bell, So you’ll be the first To know what’s next, This is The Journey We’ll see you next time.


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