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Online Marketing

I Registered My Domain, Now What?

What’s next We’re going to talk about That today, on The Journey, All right cool, so I have This business venture, Coffee and Kickflips – I do have a domain, but I’m also overwhelmed because I don’t know what to do next. Getting a domain name. That’s like our first idea. I know I’ve had many late nights where I just have a random idea and have to go, buy a domain name and I’m like “ All right.

What’s next?”, The next part is really figuring out what you want that domain name to be. Is it for personal use? Is it for business use? Is it just to have and Potentially sell later on, So what do you think the first step is after buying a domain, Social media links my menu and then how do I go about that? I was listening to a webinar the other day and they were recommending Don’t do a pdf for your menu, So how do I go about Putting my menu on there, what information, what Photos how much text You got the first step.

Right, that’s the domain name. That’s the street! Address for your website Second place to really get All those ideas together, the menu, the information The pictures all that stuff, you need a website If you you’re, not super techy, you need something just Quick, a website builder from many popular providers, Is probably the first step If you are a little bit technical or you have a little bit? More time on your hands to truly make it exactly what you want, something like WordPress might.

Be a really great option and you can literally put Almost whatever you want, You can have a blog on there. You can have your photo galleries. Your menu, don’t use pdf, put it right on the site, make It easy for your visitors, Got it all right. So another thing I was thinking about with Coffee and Kickflips, and this is awesome. We actually just had some merch Made like hats, t-shirts,,’cause. Our logo is super Rad my buddy, designed it Anyways.

I was like “. Oh my gosh,”’cause. We were talking about my website “. I should definitely Have the merch on there.”’Cause yeah, I want to Make money off the coffee and the kids coming in to Rent the ramp in the back, but how can I make more money – ( laughing ), The merch, But how do I go about that Also do I need to worry about security?’Cause now, I’m thinking About money and spending – and I know that there Are hackers out there which terrifies me they’re going at it? It’s super scary out there There’s a lot of things.

You can do to really protect yourself. And protect your investment Now there’s a couple things you can do If you go with a website. Builder from a company typically they’ll handle A lot of the security on the back end for you. But if you go with Something like WordPress or something a little bit: More technical or custom, there are some things you want to do too, But the very first thing you Want to add to your website is: what’s called and SSL, What’s SSL An SSL, it basically is that https in the top of the address bar.

Oh okay, It secures your site. So if you have any log-in Information any form information instead of sending that text Information over the internet for literally anyone to See like a credit card super scary, the SSL encrypts it. So if anyone were to Capture it in the middle, it’s just googley, glump Like it doesn’t make sense, ( laughing ), Googley Glump, that sounds bad Yeah, that’s a technical term for ya.

So the second thing you can do to really beef up the Security of your website is to add a firewall and malware removal Again, if you’re, using a Website builder, with a company, they usually do that for you, but those open source applications. Or custom coded sites you got ta add that firewall And basically what that is Is like, if I have a house, it basically creates a Moat around the house, so it keeps out the Riff-Raff the in-laws so no one’s getting in And then the malware Removal that’s just like.

If someone were to break into your house, it goes in and fixes it for You cleans up everything just in case something did happen Because every 39 seconds A website gets hacked and that’s super scary And 64 % of businesses say they’ve had some sort of malware attack on their site Super scary. We also want to think about Backups on your website, because life happens right Sometimes I know with my own sites and people that I help out with they’ll go and make changes.

On their site and like “, Oh wait, I messed Up, I need to go back!” And if you don’t have a backup there’s nothing to go back to So it’s always good to Have just that fail, safe, The same way, you’d have a Backup for your computer and your pictures, if Something were to ever happen. You want to have the same Thing with your website, So at the end of the Day, you’re protected.’Cause again this is your investment.

Now I’m getting a lot of emails. Am I okay with just Gmail or…? Well, it depends With Gmail. Is it like? Coffeeandkickflips @ gmail.Com, CoffeeAndKickFlips @ gmail.Com Gotcha, so the next Step with your business is to get a domain-based email And there’s a lot of really Great important factors that go into that: Not only is it more secure, To have a domain-based email versus just a free email, Because those companies add those extra layers of security, it’s just more professional, So I should have maybe like contact @ coffeeandkickflips.

Com, Yeah Shred @ coffeeandkickflips.Com, ( laughter, ). Whatever you want to do Info…, It should be yours, And then you can set up your employees to have their own email like Emma @ and then I have Nealy @, it’s just going to look more professional and make sure that you look Legitimate to your customers, What about a like click-to-call? I know I like that when I’m Looking at my competition, other coffee shops and restaurants, Yes, click-to-call is important only if you want people to call you Don’t put a click-to-call If you’re, not in a position where you want random phone Calls at the end of the night Makes sense, Which reminds me: do you Want to carry two phones – ( phones, ringing ).

Well, I already do so. Now that would be three Right. Many of us use When we start a business, we end up just using Our cell phone right, Then we get random calls and we answer like “, Hey, what’s up?” And it’s a potential client And then it looks just –, Not professional, Not professional. So what A lot of people are doing is getting a second Number for their phone, There are lots of apps out there, like Google has a second phone.

Godaddy has a second phone option, There’s plenty of others out there. That’s a really good point To where you don’t have. To go, buy a new phone which is super expensive, And then buy another plan which is super expensive Super expensive. I only have so many pockets Right and just have that right there and then now you’ll know “ Cool this is for business,.”, “, Hey! This is Coffee and Kick Flips, how can we help you?” Versus a friend like “, Hey, what’s up “ How’s it going?”, Although that is kind of our vibe at Coffee and Kick Flips? Keep it chill! It’s all about what your business is.

I don’t know how different it’s going to be than when my friends call me, But maybe I should also Reconsider that ( laughing ) I got ta, be honest. This sounds like a lot Sounds like a lot of work. Is there a way to outsource this, and if so, what do you recommend? I trust your opinion. ( laughing ) I’ll, build it. No, So there are, if you don’t Want to do it yourself, you can hire a professional.

There are plenty of web Designers and web developers and people out there that This is their full-time gig, Whether you hire a design. Agency and what I would say when you’re really looking To see who you’re going to hire check out their portfolio, See if it matches your vision,.’Cause every designer Every company every agency has their own feel and flow, So you want to make sure It matches your business, your vision and, most importantly, you want to make sure You can contact them Because if they go and build your site and now they’re gone Mia and you need help you’re kind of stuck There’s not much you can do Okay, so one other thing: I have extra domains, Okay And I don’t really need them.

So what can I do with them? What you could do is you can sell it? Oh, So there is actually an after market just for domain names, You’re literally selling Online real estate, but it’s a domain And things go for thousands of dollars, some as high as millions Of dollars it’s crazy But places you can sell your domain name. There’s Afternic, there’s Sedo there’s GoDaddy Auctions, there’s a lot of places.

You can list your domain and the more places you list it, the more visibility and exposure you get to potentially sell your domain All right. So that’s all we have for you. I really hope this helps. You with your domain name and really building that strong foundation for your business, Be sure to comment below We’d love to know your domain name. Also, click Like And hey. If you know Someone who could benefit from this article click Share also subscribe, And one last thing ring that bell so you’ll be the first to Know about our next articles.

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Categories
Online Marketing

How To Start A Website Business (3 Ways To Make Money)

Hundreds and I’ve been doing this for years and made millions of dollars and I’m going to show you the simple three-step process for starting a website based business. I’r going to be showing you what to do where to do it and how you can make money.

So, let’s get into this and there’s going to be a bonus tip at the end, where I’ll show you how you can make multiple streams of income from your website, so let’s get it hey marketers! So if you were like me, you love the idea of having a website based business for a number of reasons. One it works. While you sleep number two, it doesn’t complain and number three. It can make you money a number of different ways and it’s all automated.

So, let’s get into how to start a website business in this, if you’re not familiar with me, I’ve been running an internet business. I’ve been a full time entrepreneur since 2012 is when I quit my job September 2012 is when I quit my job now. The first step to starting a website based business is, you have to register a domain? Okay, real obvious thing, but you can go to different sites such as GoDaddy top recommended hosting company is down below, but basically you’ll, look up your website domain and you’ll see.

If it’s available most websites retail for about ten dollars, so you usually don’t have to spend more than ten twelve dollars, usually not higher than fifteen dollars to purchase a website now after you purchase website, usually bundled in is you’ll need hosting okay, so you also need, What’s called web hosting? So if you think about it, the website itself is like the real estate. Okay, your domain name, which you will pay generally speaking, fifteen dollars for ten to fifteen dollars.

That’s the real estate, but in order for the real estate to be worth anything, you need to have running water. You need to have electricity, you need to have plumbing. You need to have Wi-Fi if you’re living in the 21st century and that’s what hosting is hosting, is when you’re paying an internet company to actually hold your website for you and load it on other people’s computers every time somebody visits it now.

Technically, if you own a computer and you leave it on 24/7, you could actually host your own website and not have to pay any money. But to do that, I’ve tried it. It’s a real technical challenge and you need to know server-side, scripting and programming and all this sort of stuff databases – and it just doesn’t make sense so unless you’re super advanced you’ll have to buy hosting now hosting generally cost somewhere around 20 dollars a month.

Now, if you sign up with my top recommended hosting company, which there should be a link in the description, then you’ll actually get a free website and you’ll get hosting that costs less than five dollars. So I suggest, if you’d like, to get a website sign up with the website hosting company that I recommend down in the description before you. Do that we’re going to go on what you do next to start a website based business.

Now the second step of starting a website based business is you need to put content on your website now to put content on your website? I have another article where I show you how to set up a website in five minutes, and you can check that article out. It goes over a little more in detail exactly how I show on my computer, how to put content on your website and how to set up your website if you use my top recommended hosting provider, but some good tips on doing content on your website is, generally Speaking people put blog posts on they write words but Matthew, Woodward who’s.

A pretty popular blogger. Talking about how to create website based businesses gives a few different suggestions here. So, first off the difference between good content, bad content is good. Content is in-depth, provide value and we’ll talk about this a little bit later, when we get into my pro tips but offer more value on the subject, then you see other people doing one thing to not do is do not stuff it with keywords, because you heard That putting a ton of keywords in your article or your blog post or your whatever it is, is going to help you out.

Stuffing keywords does not work. Some other things that don’t work is doing a very short article, making it super spammy and full of links and having no multimedia. What I suggest you do is just as Matthew says, use all three content forms, meaning text image and article also keep your art cool, up-to-date if you’re doing in a definitive article, some things such as how to save money or something like that.

You know a very broad article. You can keep it up to date, but, generally speaking, I don’t think you always need to keep your article up to date. If the content doesn’t always change. Okay, keeping your articles or your content up to date really only applies to certain content where it goes out of date. But what is definitely good is referencing other sources, so the more third-parties you kind of reference in your article – you say – oh CNN, said this and NBC said this and Fox News said this Donald Trump said this Bernie Sanders said this: it’s actually good.

It helps your article in terms of ranking. It shows that you did research now. The third step is the most exciting and that’s monetizing content ooh. This is exciting, so the third step is the most exciting and that’s when you monetize content and what’s exciting about monetizing content, is you make money so I’m going to show you two ways that you can make money from your website and I’m also going to show You a third way in a few minutes here when we get to the pro tips, so the first way to monetize is using banner ads.

Now we see a big banner ad right here. This is ad space right. You see this is the New York Times. So this is just a screenshot of their website, but you’ll see right above it is this huge ad for whatever Ericka blacks jet car, whatever. That is now that’s a great way to make money. You can make money by putting ads at the top, and you can see there’s an ad over here is generally ads all over. So this is a great way and the way you do this is with something called Google Adsense it’s free to sign up for, and they will give you directions on how to integrate this into your site.

No matter what type of website you have. Google will be happy to place ads on your site and the way it works with Google is, you will get 60 % and Google will get 40 % of whatever money is earned. So if Google sells $ 10,000 worth of ads on your site, you get 6,000, they get four pretty good business for Google. They make a lot of money. There are other companies that you can work with to monetize your website to put ads on your website.

That’ll pay you better shares, but, generally speaking, Google has four million companies who place ads on their platform, you’re generally going to make a lot more money working with Google than any other provider, because no other provider has as many advertisers as Google. The second way, I recommend you monetize, your website is through, what’s called affiliate marketing. Now, that’s what I do for a living.

I make hundreds of thousands of dollars per month, yeah seriously through affiliate marketing and what affiliate marketing is it’s when you’re advertising somebody else’s company and you just link to it when you just advertise somebody else’s company and whenever they get a customer or a lead or Something they pay you, okay, so what’s great about affiliate marketing is, if you know your audience, and you should, if you’re reading this blog and there’s no reason to not, and if you want to learn a little bit more about affiliate marketing and how it works check Out one of my other articles on affiliate marketing but affiliate marketing.

If you know what products people are already buying cut out the middleman, instead of paying 40 % to Google, you can actually get rid of that and you can keep a hundred percent of the money that you receive from your affiliate marketing. Rather than pay Google costs to connect you with these companies, so you work directly with the company rather than working through an ad network such as Google, and that pays a lot more and almost every single blog and youtuber.

You will see, uses affiliate links if you’ve ever come across a website that recommends an Amazon product. I don’t know my wife, we were having a conversation about affiliate marketing and she says I never click on affiliate links. John III – don’t know it seems, like seems like a scam to me, and I said: okay, can I look at your computer. She said okay, she had like 10 browser tabs open and I look at her computer and I said honey.

What’s this site, it’s called a Lucy’s list com and she said: oh, that’s, uh. I was looking for new diapers for Fiona. I wanted the the current diapers are kind of chafing, her butt and I’m worried they’re, giving her a rash. So I wanted to find eco-friendly diapers that didn’t have chemicals or whatever in them. I said: okay, okay, which one do you like? Oh she says I’m getting this one there. I got that one and I said, and you’ve never clicked on affiliate links.

She said. No. I haven’t that’s an Amazon link. I said exactly it’s an affiliate link going to Amazon. The Lucy’s list is making 5 % of whatever you bought. She said no way so most likely, almost all blogs use affiliate links. Nowadays, it’s just the way to make better money and you can be an affiliate for Amazon, Walmart and eBay and Target all sorts of companies. So affiliate marketing is a great place and then the pro tips I’m going to give you so you’ve got two ways to monetize.

So, to get the most money out of your website business, I really highly recommend doing product reviews pay the more products you feature in your blog or in your website, the better okay, I’m not sponsored by Kido. I love these shakes, I’m on the keto diet. I just lost 15 pounds actually, but I’m not sponsored by them, but if I was a youtuber and if I was going for brand sponsorship deals, I would hang out with this all the time id place products around my set or whatever you want to call it All the time and with reviews review products regularly, you make a lot more money.

Brands will reach out to you even to pay you upfront money to review their products. Companies will send you free products and offer you affiliate or referral deals to review their product. You can get all sorts of opportunities, but the more you make your website centered around products and selling products, the more products you’re going to sell. Okay, that might sound crazy that it might sound stupid.

You know, are simple, but it’s true. I hear this so much. I hear life, coach or marketing gurus talk about, do what you love, do, what you love and you’ll, make a lot of money right and if I did what I loved I’d be naked right now, sitting in my jacuzzi, you know, probably you know smoking something and Then I’ll play some article games later and make love to my wife, okay, but it’s not good. None of that’s going to make me any money.

Okay, so the point is doing what you love that doesn’t necessarily make you money. Selling products does and if I can get an amen in the comments type in our men below, if you know what I’m talking about, you know, I still believe it’s do what you love that still makes money. I think the phrasing has to be off of it, but if you just completely do what you love, I mean I’d be sitting in bed. You know like hanging out, so keep that in mind.

You want to sell products, you want to start a business talk about products. Okay and reviewing products is one of the best surefire ways to make money with a website business full stop. Next, pro tip is youtube okay, so we talked about how you need to have all three multimedia types in your actual website text images article now, preferably the article – would be your own YouTube articles for every post for every product to review for everything you comment on.

For every article you write for every opinion piece you write for every whatever you’re doing have an accompanying article on YouTube. It makes your blog rank better. Your YouTube blog can rank for whatever you’re talking about and third off, you make money from YouTube. So it’s a third source of income. Okay, now YouTube doesn’t make people a lot of money right now: okay, for instance, I’m a youtuber or you know.

I do YouTube a lot. I get about a million views a month I make about $ 20,000 a month from YouTube. For me, that’s not a lot, because my main business makes me about five hundred thousand dollars a month, so really in the scheme of things in the scheme of how much knowledge on time I put into this, I get very little return now. It may sound like a lot to you, but in comparison to what I do, it’s not a lot, but it has monstrous potential monstrous huge potential.

So YouTube may not be a monster income source right now, but starting a YouTube, blog and growing on YouTube is a huge huge thing. You can do right now today, that’ll help pay off years in the future, because YouTube is growing. The future is moving towards article. The third pro tip I’d give you is offer extreme value now. Jeff Bezos has gotten rich because he’s has an extreme customer focus in his company.

The first principle of everything is customer obsession, but be obsessed with the customer, given what they want, and what they’ve done is what they realized very early on. Is customers want lower prices and customers want faster shipping? They just said okay. This is what we found out from lots of customers. This is what they want at first. They thought it was variety and then they thought it was selection, but really it was about low crisis and fashion.

That’s what customers want and he delivered it to them. He has gone to extreme lengths. I don’t know if you’ve readed the documentary, the PBS documentary on Amazon. It’s amazing check it out. It’s absolutely amazing, highly suggest you read the amazon PBS documentary, but what that documentary goes over is he goes to extreme lengths to get lower prices. He created his own factories. He roboticized his factories factory workers in Amazon, don’t walk through aisles.

They actually have robots, bring him things in boxes, so they’ll say take a teddy bear from this tray and put it in this box. Take a toothbrush from this put it in this he’s just completely reinvented American industry to give people lower prices. That is an extreme customer obsession he’s not just negotiating hard with businesses. He is reinventing the warehouse. He is reinventing supply chains, to figure out how to give lower prices and they’re developing insane technology.

They created their own uber called Amazon flex, which is actually something you can work for as a driver to deliver packages faster, they’re, creating delivery drones to give people packages same-day gue reason Main Street America is failing is because you have store owners, we’re resting on their Laurels who sit there and they’re not obsessed with the customer they’re sitting there, hoping people walk in because they put their shop on the Main Street they’re, hoping that they just can sit in the main store.

They can get good spot in the town and they’ll get customers. Jeff Bezos is extremely customer obsessed and just like Jeff Bezos, you can win too. If you create a website – and you are dedicated to offering an extreme amount of value – let’s say you’re going to teach people how to beginners rock climbing how to start rock climbing right, don’t just rehash the same information. Everybody else gives give tutorials give an equipment list.

Give a cheapo equipment list and give a all in equipment list show diagrams of like what the different things are called show terminology. If this sounds like a really long, you know content piece on your website. It probably is it’s probably 2,000 words. Okay, that’s what a good piece of content is: 2,000 words 1,500 to 2,000 words, so give extreme value, give diagrams make images shoot articles go above, and if you go above and beyond, with whatever content you’re creating you can actually do it for a living.

Okay offer value to people Google’s algorithm, picks it up, YouTube’s, algorithm, picks it up and last but not least, is get rid of the work that you don’t like now. I know I just spoke about. Do what you love? I don’t believe in that. I believe, if you do just what you love, you know, obviously I’d be sitting down: replaying baldur’s gate too, but at the same token, don’t do what you hate. Okay, maybe that maybe that’s my new phrase, don’t do what you hate now, if you hate doing image editing if you hate shooting articles, if you hate trying to design your website, if you hate actually going into your blog and just posting things, you can outsource almost Everything you want, if you even hate writing the articles, maybe just like kind of like concept amout and whatever you can outsource.

Almost anything you want on a site called fiverr.Com it’ll write it down here, fiber with two R’s com, and I also put a link down below it: activates an instant discount on Fiverr. So there’s a link in the description. If you just want to go to Fiverr and you get a discount, but Fiverr is a great site to outsource work for $ 5 $ 5. There’s people all over the world that are willing to go into your site and post content for you to do images to write content for you to shoot articles whatever you need they’re willing to do it so go out there and create your website.

Your website based business – I just showed you how to get three sources of income. You can have Google place ads on your site. You can have affiliate links within your content and you can have a youtube article like this embed it in your website in your post, and you could be making money 3 different ways and if you could become obsessed with offering extreme value to people, if you become Obsessed with going above and beyond and creating a better informational experience for folks you’ll end up winning, so I hope you took something away from this thanks for reading and if you enjoy learning about marketing, if marketing excites you, if making money online excites, you then make Sure you subscribe to the blog hit the notification bell, select all notifications, I do questions and answers sometimes but they’re impromptu.

So you need to hit all notifications and make sure you comment down below. Let me know what type of website business you’re starting is it going to be talking, make up is going to be a blog. This is going to be a news site, an opinion site. Let me know what type of website you’re starting and, if you’re, going to get started today, type in i’ma get started. Okay type in i’ma get started down in the comments and don’t forget if you want to sign up with my top recommended web host, which gives you a free website and $ 3 a month hosting the link is down below it’s one of my top 3 hosting Companies, and also if you need to outsource work, check out Fiverr looking forward to seeing you in future articles, make sure to check out some of my other methods of setting up a website and getting traffic to your site and talk to you soon.


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WordPress Design Tips for Beginners

For your website right So when someone comes To visit your website, what are some things? That you want them to do For me. The most important thing is: they need to find all of our fresh new content on the homepage, So we have a lot of Content coming out daily, whether it’s interviews or news articles, So I want them to be able to find that and easily find the thing. That’s most relevant to them Right.

So just kinda Go down the rabbit hole of all your content. Getting the freshest first Yep And then possibly find oh cool. Here’s a related article, [, Morgan, ], Yep, yep, And then here’s another article, So that’s super important Yeah, You have a plan for your visitors, So same thing with you. When you want someone to visit your site, is it just to get information about you? Is it to call you? Is it to contact you? Is it to buy your product Whatever it is? You wan na have an idea of what that is going forward so that way, when you develop your website, that is priority number one, whether you’re designing the site or you have someone designing it for you, Okay, so I have a homepage but other than that.

What other Pages are important to have So homepage. Definitely important. If you don’t have a homepage, you don’t really have a website, so that’s kind of important, But other than that. You Want an About Us page, you want to talk about yourself and really talk about how You you help the visitor, the consumer, the customer right, The About Us, usually in typical fashion. Here’s the company’s history.

[, Morgan, ] Yeah, A lot of people may not care about that With your About page. Have it really about how you help them a Little bit of your history but more important how you help them Have a Products and Services page to really showcase what you do Have a Contact page, because that’s super important. For people to contact you And then lastly, a Testimonials page People love that social proof. You can pull reviews from Like Yelp, Google, My Business Facebook, wherever you’ve got a review plug it on the website.

And really show people that you are who you say, you are Yeah and with those Pages people are either finding you through social Or just going to Google and finding you that way, and so these are the Pages that they wan na do and they’re doing their due diligence. They wan na know who you Are why you’re an expert? What other people say about you? What product and services you offer so yeah having those Main ones are perfect All right so now another thing to really keep in mind with designing your website is you want to keep it simple And what I see a lot? Of first time, people do is they’ll, go in, they have like paragraphs and paragraphs Of their content, They wan na have everything there, Literally everything So they throw everything on their website and it’s Just a giant block of text, that’s super hard to read and I know us millennials don’t really like to Read we like to skim so it’s really tough to Understand where to go, Don’t be afraid of that white space That negative space that Basically has nothing, it helps people just see better, It helps out eyes, breathe and relax cause we’re not straining Yeah Right Yeah, What’s some other things to really keep in mind with the website? I think once you start Putting ads on your site is to limit the number of ads.

Obviously you want to Monetize your website, but if it’s just bombarding you with ads, it’s a really poor user experience. I know that I’ll find A recipe on Pinterest I’ll click on it and It’s just bombarded with ad ad ad ad, where I just say It’s the worst I don’t want to make this casserole anymore and I’m done Those clickbait-type articles right, Yep, You’re on social media, you click on it. Then it Gives you like a paragraph and I go onto page two and there’s a bunch of ads and it’s like 17 Pages for what could’ve been like half a page, Yeah, Going back to the purpose of your website, the reason you have a website is cause you’re, hoping to turn these users into clients or paying customers.

So if you have too many Conflicting messages they’re just going to go away; And you’re leaving customers sending them away because You have too much going on Absolutely and I think The as a beginner designer or whatever you’re doing, I would shy away from using ads in the first place. Until you’re established, Like you said, it’s About the user experience and if the first thing they See is just a bunch of ads they’re not going to trust you and they’re, not loyal to you.

Yet to understand like okay cool they have ads, I Already love their content, I love them. Let me help them out and maybe I’ll look at these ads, but if you’re not there, Yet shy away from them, And now, with the website too, you also don’t wan na Have just super random, conflicting colors, It stresses out the Eyes, like a yellow text on white background, just doesn’t work. You really wan na stick to Kind of your brand colors there’s a lot of cool little like complementary color wheel.

Calculators out there online just do a quick, Google search and it’ll show you cool Plug in your primary color and it’ll give you some Complementary colors that look good. That’s not Going to be too overwhelming for the end user on your site, Because if you frustrate them, And stress out their eyes: they’re never coming back Now. I know with your website. You have a ton of content, so lots of experience there.

What are some best practices when it comes to content with designing your website. First off, you want Content that is relevant to you and your business And your audience, If you are a dog, groomer and You are writing about plumbing. Then people coming to Your website are not going to find that helpful and They’re going to go away So make sure that whatever your audience is coming to you for You’re writing content that you like, and you Can use Google Analytics or just ask your audience what They want to hear from you and you can start writing.

More content about that, so it’s more in line with What they’re looking for, but then also you wan na make Sure that it’s consumable, You can’t just have This giant block of text, because you wan na put everything in there. I won’t read it. No one’s going to read it, so it’s as simple as trimming it down to the core message, but if that content is really important, then Just hit that return bar and add some spaces, so that way, it’s nice and easy on the eyes Right.

It’s not an essay When you were in high school, You wan na break it up. Even if the paragraph is not the perfect form make it easy for the visitor to read. Have nice bolded Headlines or bullet points, or quote boxes, break up that content Make your English teacher mad. Okay, Just make it nice and pretty Yes, we’re going to get Some angry angry emails, but with the website itself, Too, you really wan na think about the structure.

Of the content, as well, especially on the main pages, the blog posts and things like that – definitely have to have structure, but so does like say your homepage. Now you don’t want that. Block of text in your hero, So the hero of a website, is basically that first little banner Header area that you see it usually has some type of text saying here’s how I help you a call-to-action and a nice image on The background, usually Images with your website: They have to match your brand.

You can’t just throw out If you’re a dog groomer some plumbing stuff cause That doesn’t make sense. It’s weird What about corny photos Like corny stock photos? I mean, if you don’t, have any photos. I would say that corny Photos are maybe better than a blurry photo from your phone. It’s true But maybe it’s time to invest in a photo shoot, so you can get really Nice, high-quality content and images that really show and display what your brand and your Products and services are Absolutely My two cents, A professional photographer Will definitely elevate you, especially if you’re a brick-and-mortar having someone coming to your place and take super quality.

Photos that way anyone can actually see it is great Worth the investment And now, if you have To use stock photos you don’t always have to Use the super corny ones, there are some free Resources that I like to use when I’m designing websites for clients, so pexels.Com is probably my favorite one and then unsplash.Com Is also a solid option, Basically photographers Are going on there uploading some of their Best work to get exposure and they’re giving away for free, which is super, awesome and helpful.

You can donate to them if You really like their stuff, but it really elevates your website, so it has some beautiful imagery, especially when it’s on-brand Okay, this is awesome, but what else do I need for my website Right? So with your Website you really want that purpose of it right and we talked about what Is the goal of the website? Part of that goal is Having a call-to-action and not just one call To action up in the hero, you want multiple call-to-actions throughout, So a call-to-action Is a usually a button or a link of some sort that says, learn more get now buy this product Subscribe to my email list.

Yes, Something basically telling The user to take action So again you wan na Have in the hero image, but you also wan na, have it Throughout the website itself, at the end of blog posts, I really like to have it at the top of the navigation bar upper right, just because the way that People’s eyes kind of travel around the website, It’s usually in a Z formation, so they’ll start at the top left, which usually your logo they’ll, move over and have the navigation, but then have a call-to-action right there and then they’ll, kinda scroll down, they’ll, see other content And to the right they’ll Kind of finish off, and especially if that menu Bar kind of scrolls down that call-to-action is Always there for them to see and use and take that action.

Nice Nealey pro tip guys take notes Alright. So now another Aspect of your website when designing is truly have Some sort of social share if you can say that five times fast Social share social share, Social share social share social share, woo got it. I’m impressed Pretty good She’s kind of the best So now, with the social share. I know what you’re thinking right, like that’s, not design, But design is every single Part of your website – and you really need to be Designing with purpose So how is social share? I can only say it one times fast.

How has that really changed your website? Well, for our website. We want people to. We do a lot of blog posts, news articles we wan na share our interviews and so having those buttons at the end of every article is crucial because we will have Article that will go viral and that’s really the goal. If you’re writing content, that is a blog post or whatnot, you want, as many people To see it as possible, so having that option that At the end of the article, they can just click and share it to their favorite.

Social network is key. If you don’t have it you’re missing out on potential new viewers and new users who can find you and your Business and your content With social shares, it can be on, like the left side bar of Like your blog page, you can have it in the widget Area on your right side bar, you can have at the bottom of a blog post. Usually people have it in Either the header or the footer, The more places you can Add it to your website without it being overwhelming the better You wan na, make this as easy as possible for someone to really love your content.

Wan na share it with the world Now another aspect that you Really wan na keep in mind and a lot of again a lot Of people don’t think this as designing the website. Is planning for SEO SEO is all about the website design and what you put into it. What are some things to keep in mind when really designing for SEO Yeah? So you have this Website you want it to be found, and there are certain Things that you have to do when building and designing your website so that way, Google and Other search engines can actually find and read your website.

[ Nealey ] Right So the first one is your source code. There is certain ways that you need to structure your website, so that way the crawlers can find it. An example. Are the image alt tags? Google is not a human It doesn’t really know what your images are. About it’s a robot right, Yep And so you have to go in and put text to describe hey. This is a picture of a dog being groomed. So that way, Google Knows that this picture this website is relevant.

For those search terms, So again, this all goes around. You have to structure your website in a way that Google wants But then also your content, you have to have your key words in there, that’s relevant to you and your business so where you’re located Yes, What your products and Services are your business name, make sure all of that is found in the content of your website, cause that all helps with your SEO And if you want even more Of a deep dive about SEO click this article right here and we can go into it even more Now super important When designing your website is to make sure that It is mobile friendly, Everyone has a mobile phone.

Gone are the days of the early 2000s when literally everyone Was on a desktop Yeah now, not only does Everyone have a mobile phone or a tablet that they’re Using to look at your website, but all the different phones Have different dimensions So all the screens are Different sizes and there’s just a lot so having a mobile, responsive, Site solves for that And most WordPress themes Have some sort of responsiveness that’ll make it look good? No Matter what device you’re using almost all website builders do as well, so you wan na make sure You keep that in mind, cause over half of Searches on search engines are coming through mobile and if your site is not mobile, optimized you make me zoom.

Oh the worst. I am never coming to your website or doing Business with you ever And lastly, you wan na make sure it works, no matter what browser people are on. I know some browsers have Some funky different settings right. So what might look good in Chrome may not look good in Internet Explorer if you’re still using Internet Explorer Edge. Edge Edge now Or if you’re, using Internet Explorer upgrade to Edge Firefox, make sure just test it out.

Just download the browsers. Really quick, go to the website. Go to different pages. You wan na QA these things to make sure that you’re not putting someone else’s experience down because they happen to Have a favorite browser, So these are all really great tips, but where do I go to find What’s new and modern and to see what other people In my industry are doing with their websites, Do you have any tips or ideas Yeah? I have lots of suggestions here.

I know designing website, especially when it’s not your forte or something you do everyday. It’s hard to really get Those design juices flowing So sometimes it’s good To see just inspiration check out other websites and you can go online and just start searching random. Websites, if you want, but I have two recommendations – that these sites really just Highlight kind of the best of the best, The first one is awwwards.

Com and the second one is behance.Com. Now both have all sorts of just graphical design-type aspects, but they do have website just examples and basically sites of the day that you can kinda check out And start picking apart, like cool. I really love this feature or I really like how this looks and mold it into your own site Kind of take the best of everything and make your own Alright Nealey. Thank you so much.

Those were fantastic tips. On how to get started with WordPress, I think if you follow those you’re going to have a killer website Absolutely and you helped out a lot which has helped me so I don’t have to come up with as much content. What can I say, But let us know your favorite Tip in the comments below and while you’re there Smash that like button and subscribe to this blog, so you get all these episodes first.

This is The Journey We’ll see you next time,


 

Categories
Online Marketing

WordPress Design Tips for Beginners

For your website right So when someone comes To visit your website, what are some things? That you want them to do For me. The most important thing is: they need to find all of our fresh new content on the homepage, So we have a lot of Content coming out daily, whether it’s interviews or news articles, So I want them to be able to find that and easily find the thing. That’S most relevant to them Right.

So just kinda Go down the rabbit hole of all your content. Getting the freshest first Yep And then possibly find oh cool. Here’S a related article, [, Morgan, ], Yep, yep, And then here’s another article, So that’s super important Yeah, You have a plan for your visitors, So same thing with you. When you want someone to visit your site, is it just to get information about you? Is it to call you? Is it to contact you? Is it to buy your product Whatever it is? You wan na have an idea of what that is going forward so that way, when you develop your website, that is priority number one, whether you’re designing the site or you have someone designing it for you, Okay, so I have a homepage but other than that.

What other Pages are important to have So homepage. Definitely important. If you don’t have a homepage, you don’t really have a website, so that’s kind of important, But other than that. You Want an About Us page, you want to talk about yourself and really talk about how You you help the visitor, the consumer, the customer right, The About Us, usually in typical fashion. Here’S the company’s history.

[, Morgan, ] Yeah, A lot of people may not care about that With your About page. Have it really about how you help them a Little bit of your history but more important how you help them Have a Products and Services page to really showcase what you do Have a Contact page, because that’s super important. For people to contact you And then lastly, a Testimonials page People love that social proof. You can pull reviews from Like Yelp, Google, My Business Facebook, wherever you’ve got a review plug it on the website.

And really show people that you are who you say, you are Yeah and with those Pages people are either finding you through social Or just going to Google and finding you that way, and so these are the Pages that they wan na do and they’re doing their due diligence. They wan na know who you Are why you’re an expert? What other people say about you? What product and services you offer so yeah having those Main ones are perfect All right so now another thing to really keep in mind with designing your website is you want to keep it simple And what I see a lot? Of first time, people do is they’ll, go in, they have like paragraphs and paragraphs Of their content, They wan na have everything there, Literally everything So they throw everything on their website and it’s Just a giant block of text, that’s super hard to read and I know us millennials don’t really like to Read we like to skim so it’s really tough to Understand where to go, Don’t be afraid of that white space That negative space that Basically has nothing, it helps people just see better, It helps out eyes, breathe and relax cause we’re not straining Yeah Right Yeah, What’s some other things to really keep in mind with the website? I think once you start Putting ads on your site is to limit the number of ads.

Obviously you want to Monetize your website, but if it’s just bombarding you with ads, it’s a really poor user experience. I know that I’ll find A recipe on Pinterest I’ll click on it and It’S just bombarded with ad ad ad ad, where I just say It’s the worst I don’t want to make this casserole anymore and I’m done Those clickbait-type articles right, Yep, You’Re on social media, you click on it. Then it Gives you like a paragraph and I go onto page two and there’s a bunch of ads and it’s like 17 Pages for what could’ve been like half a page, Yeah, Going back to the purpose of your website, the reason you have a website is cause you’re, hoping to turn these users into clients or paying customers.

So if you have too many Conflicting messages they’re just going to go away; And you’re leaving customers sending them away because You have too much going on Absolutely and I think The as a beginner designer or whatever you’re doing, I would shy away from using ads in the first place. Until you’re established, Like you said, it’s About the user experience and if the first thing they See is just a bunch of ads they’re not going to trust you and they’re, not loyal to you.

Yet to understand like okay cool they have ads, I Already love their content, I love them. Let me help them out and maybe I’ll look at these ads, but if you’re not there, Yet shy away from them, And now, with the website too, you also don’t wan na Have just super random, conflicting colors, It stresses out the Eyes, like a yellow text on white background, just doesn’t work. You really wan na stick to Kind of your brand colors there’s a lot of cool little like complementary color wheel.

Calculators out there online just do a quick, Google search and it’ll show you cool Plug in your primary color and it’ll give you some Complementary colors that look good. That’S not Going to be too overwhelming for the end user on your site, Because if you frustrate them, And stress out their eyes: they’re never coming back Now. I know with your website. You have a ton of content, so lots of experience there.

What are some best practices when it comes to content with designing your website. First off, you want Content that is relevant to you and your business And your audience, If you are a dog, groomer and You are writing about plumbing. Then people coming to Your website are not going to find that helpful and They’Re going to go away So make sure that whatever your audience is coming to you for You’Re writing content that you like, and you Can use Google Analytics or just ask your audience what They want to hear from you and you can start writing.

More content about that, so it’s more in line with What they’re looking for, but then also you wan na make Sure that it’s consumable, You can’t just have This giant block of text, because you wan na put everything in there. I won’t read it. No one’s going to read it, so it’s as simple as trimming it down to the core message, but if that content is really important, then Just hit that return bar and add some spaces, so that way, it’s nice and easy on the eyes Right.

It’S not an essay When you were in high school, You wan na break it up. Even if the paragraph is not the perfect form make it easy for the visitor to read. Have nice bolded Headlines or bullet points, or quote boxes, break up that content Make your English teacher mad. Okay, Just make it nice and pretty Yes, we’re going to get Some angry angry emails, but with the website itself, Too, you really wan na think about the structure.

Of the content, as well, especially on the main pages, the blog posts and things like that – definitely have to have structure, but so does like say your homepage. Now you don’t want that. Block of text in your hero, So the hero of a website, is basically that first little banner Header area that you see it usually has some type of text saying here’s how I help you a call-to-action and a nice image on The background, usually Images with your website: They have to match your brand.

You can’t just throw out If you’re a dog groomer some plumbing stuff cause That doesn’t make sense. It’S weird What about corny photos Like corny stock photos? I mean, if you don’t, have any photos. I would say that corny Photos are maybe better than a blurry photo from your phone. It’S true But maybe it’s time to invest in a photo shoot, so you can get really Nice, high-quality content and images that really show and display what your brand and your Products and services are Absolutely My two cents, A professional photographer Will definitely elevate you, especially if you’re a brick-and-mortar having someone coming to your place and take super quality.

Photos that way anyone can actually see it is great Worth the investment And now, if you have To use stock photos you don’t always have to Use the super corny ones, there are some free Resources that I like to use when I’m designing websites for clients, so pexels.Com is probably my favorite one and then unsplash.Com Is also a solid option, Basically photographers Are going on there uploading some of their Best work to get exposure and they’re giving away for free, which is super, awesome and helpful.

You can donate to them if You really like their stuff, but it really elevates your website, so it has some beautiful imagery, especially when it’s on-brand Okay, this is awesome, but what else do I need for my website Right? So with your Website you really want that purpose of it right and we talked about what Is the goal of the website? Part of that goal is Having a call-to-action and not just one call To action up in the hero, you want multiple call-to-actions throughout, So a call-to-action Is a usually a button or a link of some sort that says, learn more get now buy this product Subscribe to my email list.

Yes, Something basically telling The user to take action So again you wan na Have in the hero image, but you also wan na, have it Throughout the website itself, at the end of blog posts, I really like to have it at the top of the navigation bar upper right, just because the way that People’S eyes kind of travel around the website, It’s usually in a Z formation, so they’ll start at the top left, which usually your logo they’ll, move over and have the navigation, but then have a call-to-action right there and then they’ll, kinda scroll down, they’ll, see other content And to the right they’ll Kind of finish off, and especially if that menu Bar kind of scrolls down that call-to-action is Always there for them to see and use and take that action.

Nice Nealey pro tip guys take notes Alright. So now another Aspect of your website when designing is truly have Some sort of social share if you can say that five times fast Social share social share, Social share social share social share, woo got it. I’M impressed Pretty good She’s kind of the best So now, with the social share. I know what you’re thinking right, like that’s, not design, But design is every single Part of your website – and you really need to be Designing with purpose So how is social share? I can only say it one times fast.

How has that really changed your website? Well, for our website. We want people to. We do a lot of blog posts, news articles we wan na share our interviews and so having those buttons at the end of every article is crucial because we will have Article that will go viral and that’s really the goal. If you’re writing content, that is a blog post or whatnot, you want, as many people To see it as possible, so having that option that At the end of the article, they can just click and share it to their favorite.

Social network is key. If you don’t have it you’re missing out on potential new viewers and new users who can find you and your Business and your content With social shares, it can be on, like the left side bar of Like your blog page, you can have it in the widget Area on your right side bar, you can have at the bottom of a blog post. Usually people have it in Either the header or the footer, The more places you can Add it to your website without it being overwhelming the better You wan na, make this as easy as possible for someone to really love your content.

Wan na share it with the world Now another aspect that you Really wan na keep in mind and a lot of again a lot Of people don’t think this as designing the website. Is planning for SEO SEO is all about the website design and what you put into it. What are some things to keep in mind when really designing for SEO Yeah? So you have this Website you want it to be found, and there are certain Things that you have to do when building and designing your website so that way, Google and Other search engines can actually find and read your website.

[ Nealey ] Right So the first one is your source code. There is certain ways that you need to structure your website, so that way the crawlers can find it. An example. Are the image alt tags? Google is not a human It doesn’t really know what your images are. About it’s a robot right, Yep And so you have to go in and put text to describe hey. This is a picture of a dog being groomed. So that way, Google Knows that this picture this website is relevant.

For those search terms, So again, this all goes around. You have to structure your website in a way that Google wants But then also your content, you have to have your key words in there, that’s relevant to you and your business so where you’re located Yes, What your products and Services are your business name, make sure all of that is found in the content of your website, cause that all helps with your SEO And if you want even more Of a deep dive about SEO click this article right here and we can go into it even more Now super important When designing your website is to make sure that It is mobile friendly, Everyone has a mobile phone.

Gone are the days of the early 2000s when literally everyone Was on a desktop Yeah now, not only does Everyone have a mobile phone or a tablet that they’re Using to look at your website, but all the different phones Have different dimensions So all the screens are Different sizes and there’s just a lot so having a mobile, responsive, Site solves for that And most WordPress themes Have some sort of responsiveness that’ll make it look good? No Matter what device you’re using almost all website builders do as well, so you wan na make sure You keep that in mind, cause over half of Searches on search engines are coming through mobile and if your site is not mobile, optimized you make me zoom.

Oh the worst. I am never coming to your website or doing Business with you ever And lastly, you wan na make sure it works, no matter what browser people are on. I know some browsers have Some funky different settings right. So what might look good in Chrome may not look good in Internet Explorer if you’re still using Internet Explorer Edge. Edge Edge now Or if you’re, using Internet Explorer upgrade to Edge Firefox, make sure just test it out.

Just download the browsers. Really quick, go to the website. Go to different pages. You wan na QA these things to make sure that you’re not putting someone else’s experience down because they happen to Have a favorite browser, So these are all really great tips, but where do I go to find What’S new and modern and to see what other people In my industry are doing with their websites, Do you have any tips or ideas Yeah? I have lots of suggestions here.

I know designing website, especially when it’s not your forte or something you do everyday. It’S hard to really get Those design juices flowing So sometimes it’s good To see just inspiration check out other websites and you can go online and just start searching random. Websites, if you want, but I have two recommendations – that these sites really just Highlight kind of the best of the best, The first one is awwwards.

Com and the second one is behance.Com. Now both have all sorts of just graphical design-type aspects, but they do have website just examples and basically sites of the day that you can kinda check out And start picking apart, like cool. I really love this feature or I really like how this looks and mold it into your own site Kind of take the best of everything and make your own Alright Nealey. Thank you so much.

Those were fantastic tips. On how to get started with WordPress, I think if you follow those you’re going to have a killer website Absolutely and you helped out a lot which has helped me so I don’t have to come up with as much content. What can I say, But let us know your favorite Tip in the comments below and while you’re there Smash that like button and subscribe to this blog, so you get all these episodes first.

This is The Journey We’Ll see you next time,