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Online Marketing

I Registered My Domain, Now What?

What’s next We’re going to talk about That today, on The Journey, All right cool, so I have This business venture, Coffee and Kickflips – I do have a domain, but I’m also overwhelmed because I don’t know what to do next. Getting a domain name. That’s like our first idea. I know I’ve had many late nights where I just have a random idea and have to go, buy a domain name and I’m like “ All right.

What’s next?”, The next part is really figuring out what you want that domain name to be. Is it for personal use? Is it for business use? Is it just to have and Potentially sell later on, So what do you think the first step is after buying a domain, Social media links my menu and then how do I go about that? I was listening to a webinar the other day and they were recommending Don’t do a pdf for your menu, So how do I go about Putting my menu on there, what information, what Photos how much text You got the first step.

Right, that’s the domain name. That’s the street! Address for your website Second place to really get All those ideas together, the menu, the information The pictures all that stuff, you need a website If you you’re, not super techy, you need something just Quick, a website builder from many popular providers, Is probably the first step If you are a little bit technical or you have a little bit? More time on your hands to truly make it exactly what you want, something like WordPress might.

Be a really great option and you can literally put Almost whatever you want, You can have a blog on there. You can have your photo galleries. Your menu, don’t use pdf, put it right on the site, make It easy for your visitors, Got it all right. So another thing I was thinking about with Coffee and Kickflips, and this is awesome. We actually just had some merch Made like hats, t-shirts,,’cause. Our logo is super Rad my buddy, designed it Anyways.

I was like “. Oh my gosh,”’cause. We were talking about my website “. I should definitely Have the merch on there.”’Cause yeah, I want to Make money off the coffee and the kids coming in to Rent the ramp in the back, but how can I make more money – ( laughing ), The merch, But how do I go about that Also do I need to worry about security?’Cause now, I’m thinking About money and spending – and I know that there Are hackers out there which terrifies me they’re going at it? It’s super scary out there There’s a lot of things.

You can do to really protect yourself. And protect your investment Now there’s a couple things you can do If you go with a website. Builder from a company typically they’ll handle A lot of the security on the back end for you. But if you go with Something like WordPress or something a little bit: More technical or custom, there are some things you want to do too, But the very first thing you Want to add to your website is: what’s called and SSL, What’s SSL An SSL, it basically is that https in the top of the address bar.

Oh okay, It secures your site. So if you have any log-in Information any form information instead of sending that text Information over the internet for literally anyone to See like a credit card super scary, the SSL encrypts it. So if anyone were to Capture it in the middle, it’s just googley, glump Like it doesn’t make sense, ( laughing ), Googley Glump, that sounds bad Yeah, that’s a technical term for ya.

So the second thing you can do to really beef up the Security of your website is to add a firewall and malware removal Again, if you’re, using a Website builder, with a company, they usually do that for you, but those open source applications. Or custom coded sites you got ta add that firewall And basically what that is Is like, if I have a house, it basically creates a Moat around the house, so it keeps out the Riff-Raff the in-laws so no one’s getting in And then the malware Removal that’s just like.

If someone were to break into your house, it goes in and fixes it for You cleans up everything just in case something did happen Because every 39 seconds A website gets hacked and that’s super scary And 64 % of businesses say they’ve had some sort of malware attack on their site Super scary. We also want to think about Backups on your website, because life happens right Sometimes I know with my own sites and people that I help out with they’ll go and make changes.

On their site and like “, Oh wait, I messed Up, I need to go back!” And if you don’t have a backup there’s nothing to go back to So it’s always good to Have just that fail, safe, The same way, you’d have a Backup for your computer and your pictures, if Something were to ever happen. You want to have the same Thing with your website, So at the end of the Day, you’re protected.’Cause again this is your investment.

Now I’m getting a lot of emails. Am I okay with just Gmail or…? Well, it depends With Gmail. Is it like? Coffeeandkickflips @ gmail.Com, CoffeeAndKickFlips @ gmail.Com Gotcha, so the next Step with your business is to get a domain-based email And there’s a lot of really Great important factors that go into that: Not only is it more secure, To have a domain-based email versus just a free email, Because those companies add those extra layers of security, it’s just more professional, So I should have maybe like contact @ coffeeandkickflips.

Com, Yeah Shred @ coffeeandkickflips.Com, ( laughter, ). Whatever you want to do Info…, It should be yours, And then you can set up your employees to have their own email like Emma @ and then I have Nealy @, it’s just going to look more professional and make sure that you look Legitimate to your customers, What about a like click-to-call? I know I like that when I’m Looking at my competition, other coffee shops and restaurants, Yes, click-to-call is important only if you want people to call you Don’t put a click-to-call If you’re, not in a position where you want random phone Calls at the end of the night Makes sense, Which reminds me: do you Want to carry two phones – ( phones, ringing ).

Well, I already do so. Now that would be three Right. Many of us use When we start a business, we end up just using Our cell phone right, Then we get random calls and we answer like “, Hey, what’s up?” And it’s a potential client And then it looks just –, Not professional, Not professional. So what A lot of people are doing is getting a second Number for their phone, There are lots of apps out there, like Google has a second phone.

Godaddy has a second phone option, There’s plenty of others out there. That’s a really good point To where you don’t have. To go, buy a new phone which is super expensive, And then buy another plan which is super expensive Super expensive. I only have so many pockets Right and just have that right there and then now you’ll know “ Cool this is for business,.”, “, Hey! This is Coffee and Kick Flips, how can we help you?” Versus a friend like “, Hey, what’s up “ How’s it going?”, Although that is kind of our vibe at Coffee and Kick Flips? Keep it chill! It’s all about what your business is.

I don’t know how different it’s going to be than when my friends call me, But maybe I should also Reconsider that ( laughing ) I got ta, be honest. This sounds like a lot Sounds like a lot of work. Is there a way to outsource this, and if so, what do you recommend? I trust your opinion. ( laughing ) I’ll, build it. No, So there are, if you don’t Want to do it yourself, you can hire a professional.

There are plenty of web Designers and web developers and people out there that This is their full-time gig, Whether you hire a design. Agency and what I would say when you’re really looking To see who you’re going to hire check out their portfolio, See if it matches your vision,.’Cause every designer Every company every agency has their own feel and flow, So you want to make sure It matches your business, your vision and, most importantly, you want to make sure You can contact them Because if they go and build your site and now they’re gone Mia and you need help you’re kind of stuck There’s not much you can do Okay, so one other thing: I have extra domains, Okay And I don’t really need them.

So what can I do with them? What you could do is you can sell it? Oh, So there is actually an after market just for domain names, You’re literally selling Online real estate, but it’s a domain And things go for thousands of dollars, some as high as millions Of dollars it’s crazy But places you can sell your domain name. There’s Afternic, there’s Sedo there’s GoDaddy Auctions, there’s a lot of places.

You can list your domain and the more places you list it, the more visibility and exposure you get to potentially sell your domain All right. So that’s all we have for you. I really hope this helps. You with your domain name and really building that strong foundation for your business, Be sure to comment below We’d love to know your domain name. Also, click Like And hey. If you know Someone who could benefit from this article click Share also subscribe, And one last thing ring that bell so you’ll be the first to Know about our next articles.

This is The Journey, see ya next time.


 

Categories
Online Marketing

Adding Product Reviews to Your Ecommerce Site to Increase Trust

Today we’re going to talk. About adding product reviews to your eCommerce site, That’s right! Darlene People, trust other people, especially when those who’ve done things that they want to do. Let’s say you want to buy a new car or a new computer or even A great new hot sauce You may ask your friends or family, or even a random social media.

Page for recommendations Having those recommendations make us feel good about our decisions to do business with an unfamiliar company, especially in a time of uncertainty where businesses are closing their doors and moving to an online model. Maybe, for the first time, Yeah Visible review posted in the last few days could be The difference between a sale and your customer scrolling Down to the next website, By showing the trust of Your current customers, new customers, are far more Likely to check you out, Let me show you how to connect your Websites, + Marketing, Ecommerce site to Yotpo, so your customers can start To leave product reviews and ratings on your site, The starting point is our Websites, + Marketing dashboard From the header choose Store and Overview In the Track & Capture Sales, section click enable reviews Connecting your online store to Yotpo.

Let’s you collect reviews with the email after purchase feature stand out in search results by displaying your customer ratings, and your customer can share Their reviews on social media, Let’s turn on product reviews In the build and trust With product reviews window, you can sign in with an existing account by clicking connect or Enter the email address where you want the reviews to be sent, then click sign up.

I’m going to enter my email, Address then click sign up. That’s it Now that Yotpo’s enabled you can click manage reviews To see your product reviews, If this is your first time using Yotpo you’ll, see a Welcome to Yotpo page Click get started At this point. Yotpo Has a article to teach you how to use their site, We recommend that you read Their article and then click next, so you can get familiar.

With the interface I wan na change gears and show you what this looks like on your site, so you can see what Your customers will see First we’re going to publish the site. Let’s go check it out From the shop page. Let’s Look at one of the products I’m going to choose Larry’s Hot Sauce From the product page itself. There’s an option for your Customers to write a review, Let’s try it We’ll give it some stars, enter a title, write a review and enter our name and email.

Don’t worry, The email won’t Show on the final review When things look good click post. Once the review has been submitted, your customer can share their review on their own social media. By clicking the share links Now, when other customers visit your site and look at this product, they’ll see the reviews. Left by other customers, It’s a good practice to Respond to your customer reviews – and you can do this by Responding to the email that you receive when a Review is actually submitted Now if the review is positive, you can thank your customer right And if the review is negative, that gives you a chance to make it right Gives you a chance to neutralize it.

That’s right Emma And it’s so important to do that. It shows your potential customers that you will do what you can to make things right if needed, Darlene thanks for showing us how to add product reviews to our site. It was great to see you You, too, Emma Stay safe and healthy


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Online Marketing

Use Free Ad Credits to Boost Your Online Presence

You run your business First.

Let’s talk about How to find and enable one of our value ads for Websites plus marketing Free ad credits, You can use these for running a campaign to reach out to your target. Audience and let them know you’re here and what you’re all about Yeah. So, let’s start at your Websites Plus Marketing dashboard Locate the marketing link. In the upper navigation Scroll down to ad credits and offers, You should see the free ad credits to start your marketing campaign.

In this case, we’ll set Up a Snapchat campaign using our available credits, We’ll want to make sure We’re set up in Snapchat before we start. You should also see a few of The deals available to you from our partners, below that These are only some of the Deals you have available to you We’ll show you where to locate. Others, after we walk through our Snapchat, set up We’ll click on the yes Please call to action within the Snapchat credit box.

You can see that this Will apply $ 100 credit? All we need to do is set up the campaign Now. One thing to note: you do need to spend at Least $ 100 on your campaign to receive $ 100 credit, Some of the ad credits Will require less or more depending on the marketing blog Click create an ad to get started. Snapchat will need some basic Info about your business to make sure your ads go. To the right audience So we’ll fill that out now, Okay, so in my case I want more traffic going to my website.

So I’ll select the first option, Depending on your business and objective, you may choose one of the others I’ll add my website link and I’m going to add my own image for the ad, So I’ll skip adding one from my site. I’ll add my headline. My call to action button and an image I have saved on my computer Now I’ll set up some of my Target audience information, so it gets to the right. Potential customers I’ll add my location and other details, so it limits the scope.

Of where the ad goes, This is also where I set up my budget. You don’t have to throw all of your eggs in one campaign basket. In many cases you wan na Create a few to see which ones get the best response. I enter my payment info and I’m just about ready to launch It’s that easy to set up a campaign. Okay, so, let’s quickly Look at where to find your other deals and offers The quickest way to see. Them all is to go here Just scrolling through so You can see a ton of the things to enhance your business either.

Online or brick and mortar, So that’s it! That’s how you use the ad Credits available to you within Websites Plus Marketing And even if you don’t have Websites plus marketing, you can still use the Information to run campaigns or find the appropriate marketing Blog for your business, I’m Darlene And I’m Emma Thanks. For tuning in Stay safe And stay healthy,


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Categories
Online Marketing

3 Essentials You Need to Get Your Business Started Online

We’re going to talk to you about the big three, which are your domain, your email and your website yeah. So really, it all starts with the domains of the foundation, because it’s going to be in your email address. It’s going to be the URL for your website, part of your social media. Yes, part of the social media handle once you get there so with the domain name, you want to keep it short and we like to say the radio tested GoDaddy.

If you heard it on the radio when you’re driving home, would you remember it when it’s time to go search for it right and you have to make sure you get it very quickly? A lot of people have a lot of ideas and they’re buying domains. Every day make sure yeah, I’m sure you get yours right away all right so now that you’ve got this domain name you’ll want to get the email address reason being. Is I’m not going to put poppy Joppy 1717 at whatever com on my business cards? No, you! Don’t want to do that.

A big part of this is branding once you get the domain name you’re going to be sending a lot of emails, so you’re going to want to pick a good domain name and that email is really what starts to push it quickly. For you all right so now the email and the domain are up and running. We need the website up and running. This is your window to the world. This is what everyone’s going to see when they look you up, so it needs to be attractive and it needs to be mobile-friendly and then from there.

You can get into more specifics for what your business needs right. So, as far as the features go, this is the first time you’re standing up. This website is the first time that it’s it’s on its legs, get the minimum stuff that you need and then out on the bells and whistles later you’re going to need payment processing. Are you going to need people to set appointments on their stuff like that right and, as you consider these features, can you do it yourself, or are you going to hire a pro to do those things for you yeah, it’s going to be an ongoing cost, so Try to plan for the future as best you can consider your initial cost versus your maintenance costs.

So after you get that website up and running after you get your domain name, it’s just going to be maintenance. It’s just going to be chill enough. It’s a lot like real estate, actually right, there’s that down payment to first get into it higher and then from there you’re renting is like ongoing maintenance, cost right and be realistic. It’s you know, do some research, it’s not going to be too high.

It’s not going to be too low, it’s going to be somewhere in the middle time for the future. It’s going to be around for a long time. I’m Joplin I’m Eric thanks for stopping by you.


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