What, if you voluntarily guest blog for a big website to improve your career? Do you own the copyright to those blogs? Hopefully this article will point you in the right direction in under 3 minutes. You think I can do it. My name is Katrina and I’m from new media rights, we’re a non-profit legal clinic that helps consumers, entrepreneurs and other creative people understand legal issues.
If you’re an employee with a salary and a desk at an office and all that stuff, then you most likely don’t own the copyright to the blog’s that you write, especially if you are hired specifically to write blogs for them. If you’re a freelancer who works at home on your own time, who gets paid per article you’re, probably an independent contractor, this means you probably own, the blog’s you write, but not so fast.
You might be under contract that limits or completely removes your copyright interest to the blog posts you write practically. This means that if you sign a contract like this, you couldn’t just compile all of your posts into a book one day and sell it without everyone. Else’s permission: let’s assume that you signed in an agreement in order to figure out, if you own your posts or not, you should figure out what type of agreement it is.
Generally, it’s one of three number one: it could be an assignment agreement. An assignment agreement usually means you give up all of your rights to the work forever and ever and ever and number two. It could be a license agreement. A license agreement limits your rights, but doesn’t take them all away. For example, your employer could be allowed to republish your work, but you can publish it in other places.
Number three: it could be an employment agreement. An employment agreement dictates the terms of your employment. Sometimes, in addition to telling you all the things you can and can’t do, while at work, they contain assignment clauses or license clauses that you should look for also if it is a valid employment agreement that means you’re most likely an employee. Therefore you probably don’t own. Your blogs, anyway, this is all a simplification.
So if you have a contract in place, you may want to see a lawyer who can figure out just what rights you do have to work. We can do that for you for free at new media rights, but for us to help people like you and keep making these informative articles. We need donations, you can donate on our YouTube blog or at new media rights org. If you’d, like whitshire, like you to happy blogging,
I am head of analytics and customer experience at marketing agency. Footer part of my job is listening to customers and analyzing their digital clues. It’s like being Sherlock Holmes, but without the dead bodies. So today I will talk about how to find this clues, what the term so the clues that your website is broken and how to fix it to improve conversions, let’s start with the game guess which version of these to the web.
It is the same website, but the first section is different, so please guess which one performs better at starting the trial. All for a version, listen raise a hand, ok diversion. Yes, the V version, the winner of this ad test. Let’s try another one again. The difference is only in the main section for version. A ok version B’s yeah, we again its head type, 18 % more clicks, so some got to try it. Some were wrong, and this is basically without data and it’s like being a fortune teller.
So you have to have data to be sure what is right and what is wrong, no matter what you’re developing, if it’s the digital product, app or website, keep in mind that you are not your user 80 tests are great. It’s the best way to know for sure what works and what doesn’t. But today, I’m not going to talk about a/b tests, especially for smaller websites. A B tests are not even possible because you just don’t have enough traffic.
So today I will talk about user journey and how user decides to come to your websites and do the action you want them to do, and we will do this by looking at web analytics and user testing so the first time you do a user test, its With your own new products website or whatever it feels like this, it’s weird it’s play it’s painful and you just want to grab that mouse and show them where to click. You know, but instead you go back to the office and you just figure product.
So how do you find find out what is going out inside users head? Let’s recreate a decision, a user make. Imagine yourself scrolling on a Facebook, you scroll a bit and then you find something that grabs your attention. So you click on the link. Then you land on a landing page and in a split second to decide whether or not this is relevant for you after you start reading you again the site. Is this website? It’s interesting enough to invest your time and energy into whatever the website is about, and then you evaluate the offer.
For example, will you buy shoes or will you share the blog or if you want to download the app and then finally you do it. These are five decisions you make from the moment you land on the website and to the final action. Each step leave the measurable clue for your Sherlock Holmes as we go to find and if the sorry, the the first clue is the click. So if user click on add this is definitely a clue that it’s interesting for for him and after that he starts reading and in five seconds he decides if it’s relevant and after that he Scrolls around and clicks around and in 15 seconds it’s.
I guess something that the key likes and then she starts whoever LS evaluating your offer and at the end he converts. So if all of this happens you’re on a good track. But if not, you want to know where the problem is, and you can’t optimize if you don’t measure. So let’s take a closer look at the first impression. What happens if, if a user comes the website in his head, first five seconds on a website are tightly connected to net or refer a link that the user has clicked on.
So, after the click you have to meet the expectations, if you don’t, users will just close the window and left if there is a problem with first impression, you can measure it with bounce rate you can see if there is a problem and how big is the Problem and then, with five second test, you can find out what the problem is more specifically, and you can also get an idea how to fix this problem. So bounce rate is the metric that measures a percentage of users that come to the website and bounces away right away.
They like come and bounce like a ball now. How many of you here use Google Analytics? If you raise your hand, okay, great their user analytics, is basically the most used web analytics tool. Almost every website has it. So then it’s only a question. What you do with data that six clicks by default: Google Analytics measures bounce rate, but it’s wrong. I know Google is wrong right, but you can also measure the right bounce rate.
So when the user come and left immediately – and you have to do some coding for this – it’s a few lines of code now – it’s easy to just put it in your website and it will work. The bounce rate will adjust itself and this is called adjusted. Bounce rate – now don’t worry, I will put this slides online, so you don’t have to write down the code. You can just check it later after you implement this code, the bounce rate will drop significantly.
The next method I mentioned was the five-second test. It’s a method that I really like to use because it’s the best way to capture those few five seconds on the website. Now we will do a five second test right here. Please look at the website. Okay, how many of you can answer these questions? After seeing five seconds of the website, why should I stay here? What become what company is behind it? What do they offer is offer trustworthy? What should I do next? So don’t worry if you can’t answer all them that landing page wasn’t very good and if you show your page to the random people for five seconds and answer those questions you will see.
If you have the problem, it can either be relevant. Identity offer credibility or call to action on all of them for that matter, so the first very important factor of first impression is the title: it’s usually the only thing the user will read when he comes to the website and if he understands it, if you find The benefit in it it’s okay, otherwise he will just bounce away. Your page title should tell exactly what the page is about as clearly as possible, and it should match a net.
I could go on about this topic, but sadly today we don’t have enough time to go in detail for everything. So the second thing is the picture. The picture is worth a thousand words. It should help you sell the product, not just be pretty and distract users. You remember the steps from the from the for most of you got it drunk, but why now picture with the rocket keys is very cute and clever right, but the B image helps sell the product because it actually shows the product they’re not selling a rocket backpack.
But marketing tool right – and this is exactly what you should do with your hero image. You should tell this in a way that you show a random person just an image. You know no, no website, no title, nothing just an image, and if a user can guess what this image is about and what the website with this image is about, then it’s a good thing, then you’re on the right path. Also, I have a few rule of stamp weather.
Good hero images like shows the products in the contest of use. It’s show successful user shows real feelings, supports key message and gives additional details about the product. This is not always applicable, but it’s a good good rule of thumb if you’re selling a product or service. Ok. So now we cap the user for five seconds on our website. Yay. Let’s move on to the 15 seconds. You have to have a focus.
Otherwise, a user won’t stay on the website. Think about a homepage. How does the typical homepage looks like well? This is the image of how Google would look like if it was designed by a traditional organization right. It would have promotions about US news for advertisers. Some more bragging basic search and, of course, advanced search, but homepage, should have a focus. It should segment users not sell one key tasks for the main segment and then at the bottom.
You can have other links for other segments. Now you can measure your focus with attention ratio. It’s a very simple metric. You just basically count the links, a user can click on and that’s it. For example, this page has 62 one attention ratio, it’s not very good, and this one is a bit better. It’s also Bank, but they have a ten to one attention ratio. Ideally it would be one to one and here, if you would just remove the the main navigation, it would be very close.
So next show your value tell users what they should do and why this is the formula for your call-to-action copy. What plus y is the user. I want to do something because it will benefit for me and, for example, I want to download white paper, because I want to learn 30 UX secrets from top experts. This is example of title and the action button, and then you can repeat this. The same action at your forum, especially if the form is on the next page, so it’s not visible or if you have to scroll long down with something like this and don’t be afraid to use large buttons.
It’s actually good to have a big button and it should be in contrast, color, because then it’s visible, here’s a test how you can check if your button is designed? Okay, basically when you’re sitting at the computer, you just close your eyes like almost so. You see the screen like blurry like this, and if you can still identify what is the call-to-action button, then it’s okay and on this example, it’s clear right.
It’s still this bright blur of orange and on this side it’s not that clear right. So you’re now reading for 15 seconds and again, if you want to track this on in Google Analytics, you have to implement additional code now after 15 seconds, your user is interested and he wants to know more and he will be looking for answers. So you have to give them what specific information do users need to make a final decision? You should ask yourself and how can I can? How can you measure it, so you can measure definitely by tracking scrolling.
Almost every website is a scrollable website. You want to know if users scroll above the fold and if they come to the end of the page, you have to check where the fold is on every device. For example, here on the laptop, it’s not obvious that you can scroll down, it’s not visual. It should be visual what users can do and you want to also track clicks, all the clicks the user made. These are not the next page.
Google Analytics does not stretch automatically, so you have to add events on like play. Article download, or something like this or open PDF for pricing curve stuff like that, of course, there’s a code and you can download it later. Okay, with the with the code, you get some additional cool screens in Google Analytics, but you can also then track these same things that I talked about with special tools like hit map or like crazy egg or a hot jar.
You get. You then get hit maps with scrolls and the clicks. So what are key takeaways from today’s talk? First, five seconds are critical. You have to measure it with adjusted bounce rate and five-second test, then focus and show value in design and copy. This you can measure with 15-second event and attention ratio. Then you cannot optimize. If you cannot measure you should use as well as web analytics and you should talk to users.
So the main point is without data you’re, just another person with opinion and without good interpretation. You’re just another source of noise. These are my bonus, slides for all of you interested in this topic. You can download code and checklists and setup for google it expose and another bonus for landing, page user experience checklist. So next time you’ll be make landing page. You can just check if your landing page applies to to this checklist.
Thank you any questions. What’s the background? Yes, yes, there is some research about making this first impression. It’s some will research, especially for web or for people in conversation and everything, so we usually make first impression very quickly. It’s the same with the website and the same with people and this 15 seconds yeah. This is just a rule of thumb, so basically depends on the website.
Of course, if you’re above the fold is more content heavy or if it’s just like one statement, then you should adjust this timing and also, if you have a really long scroller website, then you should stretch some sections in between adjust the default. In the end Thanks. Anyone else yeah, yeah yeah Google – has some some advice about how to implement this event, and but I think, if you just google, the code that you’re interested in the internet is full of google antics experts, and I guess you will find something useful if my code Isn’t? Okay, for some reason, thank you yeah.
What? If I have any? Oh everything, everything is anonymized. Of course we have a very strict policy. Basically, I usually don’t track exactly the exact mouse movements. I very rarely use tools like hot jar because it slows down the page. This is quite a good reason and I think the clicks are good enough. So if you know that if the user is reading and if he is clicking, this is usually good enough.
For me, but yeah everything is anonymized right. I don’t know if you’re you, especially specifically we’re looking at my website Thanks
So I talked a lot about with my clients, the smart objectives. So this is objectives for your business or for your website or anything what you do in life, which is so the smart objectives are specific, measurable, actionable, realistic and time-bound.
So in regards to Google Analytics the important one is M for measurable. So there’s no point in having a website out there. If we’re not actually learning about whether that website is working for us, you could have 10,000 visitors coming to your website. But if you don’t know that 10,000 visitors who come to your website and be what those visitors are doing when they get to your website, there is absolutely no point in having a website at all.
It’s just of no use to your business, so I would thoroughly and encourage you whether it’s Google Analytics or any other stats tool and to have a a tool on there, which is grabbing those stats for you. So you can learn about your audience and how better to engage them. One of the first benefits of installing Google Analytics on on your website is actually its influence. It has on how your your website gets indexed, so if you’re using analytics and Google automatically knows that you’ve added a page to your to your website so and how it does this is when that page goes live you go and look at it.
It triggers Google Analytics and to load, and then it says oh well, this is a new page. I need to add it into my index unless you’ve switched it off using the robots and txt file. What this means is so Google also has a an automatic submission tool, so you have to manually sorry not on automatic and manual submission tools. You have to go and submit your your web pages manually. This just takes that that take takes out that extra step, so so long as you’re using Google Analytics.
Google knows, and whenever you add a new website web page to your website and it’ll index it within I’ve, seen it happen with the matter of hours 24 hours evening. The second tip which I’ve got is about understanding your visitors. So the key thing about the visitors to your website is looking at the they used to be called unique visitors, but it’s now sessions. They introduced that within the last sort of twelve months people used to talk about hits now hits could mean that you can load up a single webpage, but there could be a hit for every image that loads on that page and for the JavaScript in for the Style sheets – and things like that, so one webpage could generate 50 hits.
So that’s why we’re really interested in unique visitors or sessions to the website, because these are individual, unique people who are visiting your website. And this means that you can average that that data out over a period of time and see how many individual people are coming to your website and interacting with it over a and you know a minute-by-minute. If you want to get real-time information, but probably most people look at their stats on a daily, weekly or monthly basis, and this just allows you to give benchmarks and what those benchmarks allow you to do is that if all of a sudden, you see a dip In your website traffic, you can react to it so if, for example, you’ve uploaded a page of content which violates Google’s Terms and additions, for example, so they’re no longer listing your page and search engine, you can react to it D list that page go and tell Google about it and hopefully get that traffic back up because don’t forget nowadays, most people to validate a business they’ll go and have a look at their website.
If your website’s not being indexed in Google they’re, not going to be able to find you equally. If most of your website, traffic is driven through organic and search engine results, and your website disappears off planet you’re going to lose that business, your business could go under so keeping an eye on how your website is performing. If you start to see it tail off, you can react and hopefully and build that traffic back up to where it was before.
The third thing I want to talk about is and the different what a pageviews and fountain what constitutes the bounce rates? It’s a really common. I do a lot of workshops in this and it’s the most common question. What’s the bounce rate, so bounce is basically when somebody lands a new homepage and they leave without engaging with the site or basically doing anything, so they don’t scroll down. They don’t click on the link, they don’t read a article.
They don’t do anything and by default, that period of time is 30 minutes, and so, if somebody landing site doesn’t do anything with it for 30 minutes, then that’s considered to be a bounce. You can manipulate that. I think you can tell Google to reduce the bounce rate on your website if you want to, but typically if I mean, if they haven’t done anything in the first sort of 10, 20 30 seconds, probably unlikely to do anything with your website.
Anyway, so so Google displays this bounce rate metric and through analytics. The next thing I want to talk about is goal conversions and funnels so goal conversion. I talked about in a previous article about and the three things that happen within seven seconds. So the message you’ve got to get across is who we are, what you do and where do you want your customers to go to next so that where to next is and what we call a goal conversion? Ultimately, we want something to land on your website and either and pick up the phone or submit a contact form or buy products for me.
So so you can tell Google and Google Analytics what that goal. Conversion is so, let’s call it a contact form submission. The funnel is how they reached that point. So we create a funnel. A simple funnel might be land on the homepage. They go to the contact page and then they hit submit so there’s three steps in that. Funnel we want to and the way the reason why funnels are important is, it might be the let’s say you have thousand visitors to the website.
100 of them hit the contact button, but none of them have, and none of them are completing the goal. Well. Okay, now, what we can do is see where customers are dropping out at that funnel. Maybe we’ve got too many form fields in the contact or maybe the contact forms is broken, so this gives us an opportunity if we see that as a dropping out our particular points in that funnel that you’ve created for them.
You can react totally web developer to go in there and fix it. One thing which changed and quite dramatically probably about two or three years ago, with Google Analytics and another question which I started to get asked quite often was you can you can have a look at the keywords which people have put into Google and view those on On through analytics to see what keywords people have searched on in order to land on your website and there’s this one specific keyword that people started to realize was just gaining in popularity for every single website and it was something called not provided.
So I kid you not at the top of the list keywords on everybody’s google analytics and starting to become not provided, and now it accounts for about 90 % of keywords which people search on so now, people aren’t actually searching for the keywords not provided and ended Up on ending up on your website, the reason why it’s happening is because most search is now on Google and, if you look at on the URL and you’ll, see a little padlock icon and it will say HTTPS instead of HTTP, you know forward slash, Google com, So those searches people are doing being pushed through a secure, socket layer, HTTPS so through a secure layer and what Google does is it just obfuscates them? So you can’t actually see what those keywords are.
So it does that for privacy reasons to protect the person who’s browsing the web so now you’re getting loads of really useless information about keywords through Google Analytics, which is really frustrating so the workaround for it there is a workaround, it’s pretty straightforward! You can install something called Google Webmaster Tools onto your website and if you’ve got Google Webmaster Tools installed on your website and you can actually see what and searches are being carried out and resulting in your web page being delivered in the search results before people get To your website, through and through Google Webmaster Tools, so you’ve actually got access to that list of keywords and through another Google tool, it’s just really frustrating that you can’t see it through Google Analytics.
So that’s the Google not provided workaround and which there’s more information about it on my website or if you google, for it I’m sure you’ll be able to find a plethora of different tips how to work around it. So, just to summarise those key points, the reasons why Google Analytics is really important. So first it talks about smart objectives. Google Analytics allows you to measure the prompt to your website and happy for interacting with your website, and it has an immediate impact on how quickly can get pages indexed in Google search engine.
We can see how many unique visitors are coming to our websites and and measure that on a regular basis, we can have a look at bounce rates and see see whether people are landing on the page and how well they’re interacting on it and how many pages They’re actually viewing and finally, we look at goal. Conversions been creating funnels to track people right the way through to a call to action which we’ve created for them and at what point they’re dropping out of that process.
So I hope you found the article really helpful and thank you for reading. Don’t forget if you want to read more articles than please hit the subscribe button and if you’ve got any questions about this specific article, then please leave them in the comments box below I’d. Be more than happy to answer them!
Now backlinks are one of the top ways that you can get free traffic to your website and what they are. It’s a better website or high quality website linking pointing people from their site to yours.
That shows search engines that you have a trusted website, because other websites are referring people to you and it also builds up your search, ranking in the search engines. Now some ways that you can get backlinks are social media is obviously number one. You can post your articles in your links to bring people back to your website on all the social media blogs like LinkedIn, Cora and medium. Those are some of the blog examples that you can use now when another sites linking to you is signals, the search engines that your website is getting stronger and more trustworthy right, just like if a new customer meets you, you build that trust with them.
Now, you’re building trust with the search engines. So some other things you can do is you can write articles? You can share your highest quality content with other web sites for free. You can say, hey post. This just make sure you post a link back to our site and that’s when you’ll really start seeing those Google rankings now for automation, links, that’s what we’re focused on is giving our links into other web sites that are higher than us better than us.
So we’re writing articles making articles and sharing that content with them just to get those links back to the site and that’s what will bring us to the first page of Google now. Are you already doing backlinks? Have you even heard of it before leave a comment below if you have any questions about how they work or if you need any help, we have our website a link com where you can actually post your profile in your business and link back to your website That was the whole reason we created it, so you could go there, get links back to your site and start building up your authority on search engines.
Thank you so much for reading and listening. Please leave a comment below if you’re already doing this technique or share the article with somebody that needs to hey there. My name is Brad Smith, owner and founder of helpless, it’s my mission and my passion to help others with their business. So if I could be your coach, your mentor help you in any way that’s my goal. My goal is to bring you value, so let me know if there’s anything I can help you with, and I look forward to working with you.
If you have your own delivery drivers, of course, And if you’re using Websites Plus Marketing, you can add online ordering via Chownow right to your site During the COVID-19 crisis, Chownow is offering special offers for GoDaddy customers, So let me show you how to Add ChowNow to your Websites plus Marketing site. The starting point is Website Builder. You can add a new section by Going to the Pages and Sections part in your my site, pane or You can use the preview window and click Add Section where you want the new section to display That’s what we’re going.
To do because we want our new section to show Right below our header, The section we’re going to add Is restaurant online ordering There’s only one layout Available so let’s choose it, You can see the new section. In the preview window and the pane in the Right is open and ready for us to edit the section If you haven’t already Set up a ChowNow account, you can click the link to create one. This is where you’ll See all of the discounts that ChowNow is offering To GoDaddy customers, Let’s check it out Right now, as of April 2020, Godaddy customers get $ 100 off setup fees as well as a free Month of Google ordering a free email blast and a Free social media graphic to promote their online ordering, All you need to do is fill Out the form and click Submit to get started Once your account is set up with ChowNow return to your website and Continue with the setup process Back on Website Builder, you Can edit the text in the title to say anything, you want Try “ Now offering takeout Or curbside pickup” Next enter your ChowNow ID Which you should have received during the setup process with them, You can change the button.
Name I like “ Order Now” The last thing we can change. Is the background image click, “ Change, Image” Select the image you want, I like this one, so I’m going To choose it and click Insert If you wan na adjust the Image you can, but I think it looks good just the way it Is so I’m going to choose Done, That’s it! That’s how you Set up ChowNow to your site At this point, use the ChowNow App to manage the details of what shows, when visitors, Click the Order Now button.
Thank you Darlene. I love how easy it is to integrate ChowNow into Website Builder and as A consumer stuck at home, I appreciate being able To order from my favorite restaurants, so I can still support them. I hear you and I feel the same way, I’m happy to help. So thanks for joining me, Today, stay safe. Emma Thanks, Darlene stay healthy
By my friend Darlene from GoDaddy’s “ How To” And we wan na talk with you today about adding delivery service. Options to your business – That’s right Emma! I know that I’m doing my part to stay home during the COVID-19 crisis, as are many others that Don’t have essential jobs and using services like Uber Eats DoorDash and Grubhub are great ways to Still get food delivered right to my door from my favorite restaurants Yeah.
So let’s talk About delivery service, Each of these companies has Their own business models, so you research to determine which option works best for you. Some things to consider are One costs for you and your customers, Two delivery areas So like how far do they Deliver from your location And thirdly, how user friendly is the app or the website for you and your customer. Another thing you can do is Check out other restaurants in your area and see what they’re, using.
If you determine that everyone’s Using a specific service that means that there may be More drivers in your area – Oh and another thing to Point out is that I’ve seen that a lot of these companies are offering different promotions right now to encourage customers. To use their services, I know that I’ve taken Advantage of them for sure Me, too Darlene Once you decide which Company you wan na use you’ll work with them.
To get things set up And when your menu displays On their website or app, you can add links on your Website right, Darlene, That’s right! Emma! Let me show you how to do that. We’re going to start on Website Builder. There are a couple of Different ways to show that you’re now offering delivery, You can add the information To the header of your site, or even call it out in A promotional banner To update the header, all you Need to do is click the text you want to update and make the change.
I’r going to change my text to Say “ Now offering delivery.” When you click on the header, it opens that section Over here on the right, so you can make any other Changes to the image accent, color or alignment We’re going to leave ours, as is Now, let’s update our Call-To-Action button, We’ll click the button In our preview window and make the changes in The pane on the right We’re going to put Order Now on our button.
Now we’re going to link to the website URL of the delivery service. Where our menu displays, I’m going to paste in my Url and then click Done Now when people click a button, they’ll jump over to the Delivery company website with your restaurant displaying so they can place their order. If you want to add a promotional banner, you can do this by going to The Promotional Banner option in the Header section, which Is where we currently are In this section flip the Toggle to Show promotion Add to your custom Message We’re going to say “ Now offering delivery through Uber Eats.
”. Now we wan na add the link To the external website, URL Click, the toggle and paste in the link. Now click Done: Let’s go preview, our site. We can see our header and promotional banner front and center And they’re both advertising that we’re using a delivery service and both linked to that site. Don’t forget to publish If you like, what you see, Thank you Darlene as Always you do such a great job of showing us how to do these things.
I hope that more and more Restaurants, take advantage of delivery services during these times when we’re all at home, And I know that I love Seeing new restaurants pop-up here in San Diego, because I love to support small businesses, I hear ya Emma and I feel the same way I’m keeping my fingers crossed that my favorite local restaurant Adds their delivery soon. So, thanks for joining me today, Stay safe.
By my friend Darlene from GoDaddy’s “ How To” And we wan na talk with you today about adding delivery service. Options to your business – That’s right Emma! I know that I’m doing my part to stay home during the COVID-19 crisis, as are many others that Don’t have essential jobs and using services like Uber Eats DoorDash and Grubhub are great ways to Still get food delivered right to my door from my favorite restaurants Yeah.
So let’s talk About delivery service, Each of these companies has Their own business models, so you research to determine which option works best for you. Some things to consider are One costs for you and your customers, Two delivery areas So like how far do they Deliver from your location And thirdly, how user friendly is the app or the website for you and your customer. Another thing you can do is Check out other restaurants in your area and see what they’re, using.
If you determine that everyone’s Using a specific service that means that there may be More drivers in your area – Oh and another thing to Point out is that I’ve seen that a lot of these companies are offering different promotions right now to encourage customers. To use their services, I know that I’ve taken Advantage of them for sure Me, too Darlene Once you decide which Company you wan na use you’ll work with them.
To get things set up And when your menu displays On their website or app, you can add links on your Website right, Darlene, That’s right! Emma! Let me show you how to do that. We’re going to start on Website Builder. There are a couple of Different ways to show that you’re now offering delivery, You can add the information To the header of your site, or even call it out in A promotional banner To update the header, all you Need to do is click the text you want to update and make the change.
I’r going to change my text to Say “ Now offering delivery.” When you click on the header, it opens that section Over here on the right, so you can make any other Changes to the image accent, color or alignment We’re going to leave ours, as is Now, let’s update our Call-To-Action button, We’ll click the button In our preview window and make the changes in The pane on the right We’re going to put Order Now on our button.
Now we’re going to link to the website URL of the delivery service. Where our menu displays, I’m going to paste in my Url and then click Done Now when people click a button, they’ll jump over to the Delivery company website with your restaurant displaying so they can place their order. If you want to add a promotional banner, you can do this by going to The Promotional Banner option in the Header section, which Is where we currently are In this section flip the Toggle to Show promotion Add to your custom Message We’re going to say “ Now offering delivery through Uber Eats.
”. Now we wan na add the link To the external website, URL Click, the toggle and paste in the link. Now click Done: Let’s go preview, our site. We can see our header and promotional banner front and center And they’re both advertising that we’re using a delivery service and both linked to that site. Don’t forget to publish If you like, what you see, Thank you Darlene as Always you do such a great job of showing us how to do these things.
I hope that more and more Restaurants, take advantage of delivery services during these times when we’re all at home, And I know that I love Seeing new restaurants pop-up here in San Diego, because I love to support small businesses, I hear ya Emma and I feel the same way I’m keeping my fingers crossed that my favorite local restaurant Adds their delivery soon. So, thanks for joining me today, Stay safe.
Plan or system on your website, you could be losing out.
On a lot of money, Now people could just come to your site, sign up for your service and pay You if they think it’s a good fit, So that’s why it’s really Important to have this on the site, If you’re an eCommerce business You most likely have a shop, But if you don’t have a shop, you definitely need to get that set up. So you can start selling your eCommerce business And I think, most importantly, you need to have the ability To offer subscription payments So if somebody wants to come, Pay you one time, that’s great And most software out there allows this, But it’s really hard to find a software.
That allows you to accept subscription payments. So that’s what I’r going to show you today how to set that up and How to get that going? So how can you accept credit Card payments on your site, So you always need some sort of software. To put in the site, so somebody can go in there and fill out Their credit card info Now there’s different things: Like Shopify WordPress Ecwid, where it already has that shop built in right, where they have the Credit card system in there, but you also need something to be Able to accept the credit card So there’s a couple of options: For that that are our favorite, We use Stripe and then there’s Also Square Now, with a Stripe, you can offer the credit card form to go.
On your site and allow them to fill out the credit card info Stripe also Allows for subscription payments, Unlike Square square, only lasts For those one time payments which a lot of people are used to Because they see it in restaurants and different stores like that Now, if you want to accept Paypal payments on your site: you can simply put a PayPal widget there. If you have a PayPal business account, you can get a code from Them put it in your site, and people can make a purchase with their Credit card or their PayPal account, But that’s the issue They Can’t pay with the credit card And the main issue that I think that is negative about PayPal is when They choose to accept or pay with PayPal on your website.
It’s going to navigate Them and take them away from your site, bring them to the PayPal page. And it just looks confusing: It doesn’t look clean, It’s not pretty. It just looks like a confusing PayPal. Link And most likely they’ll exit out And then when they exit out they’re Still not going to be on your site, They’re going to be on the PayPal Site So, with the credit card payments you want to be able to Integrate with those softwares So sign up for a Stripe account They’re completely three With that Stripe account Now it’ll integrate, So you can’t technically can’t Put Stripe in your website, So it’s a process right into your website.
You need a platform to accept the payment. Then you need Stripe and then you need To connect it to your bank account So what’s the software should I use We use a software called SamCart, they call it the pretty checkout process. So if you’ve ever been at any of Our checkout pages on our site, you maybe have noticed that it’s a nice Form that integrates in our websites, You never have to leave our site, you go to pricing and then you go to the Plan you want and then it gives you all the information on the right and The payment form on the left – All you have to do – is fill out your name Email and your credit card details or just click a button if You’d rather pay with PayPal, So that makes it really easy.
Samcart is free for up to 14 days and Then they have different plans for where you’re at in your business. So I will include a link below this Article for you to check out SamCart And then put that in your site. So now How do you integrate it with your site, So you sign up for an Account with SamCart, which is what we highly recommend, because It offers the one-time payment and the subscription payment It’s really hard to find a good Software out there that supports that, Then they transfer it right.
To your Stripe or PayPal, which then goes right into your bank, So After you’ve created a SamCart account, they call it the easy checkout Page or the pretty checkout page, All you do is simply click two or three Buttons and you’ve got a checkout form and then there’s a link. You just click that link and put That right into your website, So really easy to do really simple. Process, So that’s what you want to do: Create the product in SamCart.
Get that Link and then go put it in the website, So I spoke about subscription. And reaccurring payments A lot of companies out there are very Strict about this, because there’s a lot of scammers and things out, There that just don’t aren’t credible or people set up Subscriptions and then not allow people to cancel them. So if you Decide to go with SamCart, you can offer any type. Of subscription you want, You can offer a one Time, payment like we do, we offer a one time payment for the Website and then a lower monthly payment, that’s recurring for the Hosting So as an example, our websites are between 2 to 5,000.
You Pay that up front and then our hosting is between 100 and 500 and You just automatically roll Into that, after 30 days, So what about your business? What are you able to sell upfront and Then offer a monthly payment going forward for the clients. Now it also allows You to do add ons and upsells, which are very important So as an Example, if you buy a website from us you’re going to get your hosting and All you have to do is click one button.
If you want to add our Seo and blog service, so we will automatically give you a 50 % Discount, if you decide to have us, write your blogs and do your SEO for you. When you’re buying the website from us, So this allows you to get 50 % off but then allows us to add an add on Or an upsell to your order, so we can continue serving you and Building up your business Now, if you don’t have an eCommerce business, you may not be sure what an Abandoned cart feature is, but what it is is when you go to a Website and you fill out your information like you’re interested in a Product and then you get busy, you change your mind and you leave.
They can send you an abandoned, cart. Email that says: wait where’d! You go Come back to our website. You Forgot to finish checking out Many of you have probably Already experienced this, but this is a key feature to Have for any type of business, not just an eCommerce business? But also a service business, You want to be able to see what customers Have been to your checkout pages, started filling out the Information and then left So with SamCart it’ll show you exactly Who that person is and it’ll allow you to integrate with email providers? To follow up with them, So you don’t have to do it manually, You can either do it manually or You can even do it automatically, So if they leave that cart page, you can follow up with Them and see what happened Now.
One big thing for us is Offering different payment plans, Maybe your customers, don’t Want to pay everything upfront, Maybe they want to pay over time or They want to split those payments up. So as an example, our website service is $ 3,000 or you can Do a split payment of $ 1,650 to split that into two different payments. If you Don’t have all of that money up front, you can split it. So what About your customers, Would they prefer a split payment? Why Not offer the both For our hosting plans, we offer both.
You can pay up front and you’ll get two Months for free or you can do a payment option, that’s monthly! So what’s nice is being able to offer Those different plans will increase your sales increase, your revenue And make your customers happy help you get more customers Last, but Not least is that follow up system, So this is going to be integrated. With MailChimp Constant Contact, whatever service that you use out there, We want to get that integrated with Your SamCart plan and on your website So now when anyone fills Out a form on your site, we want them going to your email, Provider Anyone makes a purchase, we want them going to your email provider.
And if anyone does an abandoned cart, we want them going there That way, everyone’s at one place and we Want it all automated, so you don’t have to do anything manually, So this Is something that we help with If you need help getting the setup, make sure you let me know, and Please check out that SamCart link see if it’s a good fit for you, I’m giving you a 14 day trial. Based on my partnership with them So check it out and you’ll See how awesome it is, You can even go check out our plans and Pricing to see what that looks like So thanks again for reading, I appreciate It and I’ll talk to you guys soon, Thanks
I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.
Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.
The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.
Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.
So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.
So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.
To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.
I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.
Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.
So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.
I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.
And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.
I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.
And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.
So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.
If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.
The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.
They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.
No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.
So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.
So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.
Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.
It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.
So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.
It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.
So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.
Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.
What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.
So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.
So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.
It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.
How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.
So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.
They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.
So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.
What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.
You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.
He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.
So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.
It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.
So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.
Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.
Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.
Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.
These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.
Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.
I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.
So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.
Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.
So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.
Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.
So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.
Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.
Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.
Thank you. So much for listening to my emotional design. Talk you
But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.
But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.
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