Categories
Online Marketing

How to accept online payments on your website

Plan or system on your website, you could be losing out.

On a lot of money, Now people could just come to your site, sign up for your service and pay You if they think it’s a good fit, So that’s why it’s really Important to have this on the site, If you’re an eCommerce business You most likely have a shop, But if you don’t have a shop, you definitely need to get that set up. So you can start selling your eCommerce business And I think, most importantly, you need to have the ability To offer subscription payments So if somebody wants to come, Pay you one time, that’s great And most software out there allows this, But it’s really hard to find a software.

That allows you to accept subscription payments. So that’s what I’r going to show you today how to set that up and How to get that going? So how can you accept credit Card payments on your site, So you always need some sort of software. To put in the site, so somebody can go in there and fill out Their credit card info Now there’s different things: Like Shopify WordPress Ecwid, where it already has that shop built in right, where they have the Credit card system in there, but you also need something to be Able to accept the credit card So there’s a couple of options: For that that are our favorite, We use Stripe and then there’s Also Square Now, with a Stripe, you can offer the credit card form to go.

On your site and allow them to fill out the credit card info Stripe also Allows for subscription payments, Unlike Square square, only lasts For those one time payments which a lot of people are used to Because they see it in restaurants and different stores like that Now, if you want to accept Paypal payments on your site: you can simply put a PayPal widget there. If you have a PayPal business account, you can get a code from Them put it in your site, and people can make a purchase with their Credit card or their PayPal account, But that’s the issue They Can’t pay with the credit card And the main issue that I think that is negative about PayPal is when They choose to accept or pay with PayPal on your website.

It’s going to navigate Them and take them away from your site, bring them to the PayPal page. And it just looks confusing: It doesn’t look clean, It’s not pretty. It just looks like a confusing PayPal. Link And most likely they’ll exit out And then when they exit out they’re Still not going to be on your site, They’re going to be on the PayPal Site So, with the credit card payments you want to be able to Integrate with those softwares So sign up for a Stripe account They’re completely three With that Stripe account Now it’ll integrate, So you can’t technically can’t Put Stripe in your website, So it’s a process right into your website.

You need a platform to accept the payment. Then you need Stripe and then you need To connect it to your bank account So what’s the software should I use We use a software called SamCart, they call it the pretty checkout process. So if you’ve ever been at any of Our checkout pages on our site, you maybe have noticed that it’s a nice Form that integrates in our websites, You never have to leave our site, you go to pricing and then you go to the Plan you want and then it gives you all the information on the right and The payment form on the left – All you have to do – is fill out your name Email and your credit card details or just click a button if You’d rather pay with PayPal, So that makes it really easy.

Samcart is free for up to 14 days and Then they have different plans for where you’re at in your business. So I will include a link below this Article for you to check out SamCart And then put that in your site. So now How do you integrate it with your site, So you sign up for an Account with SamCart, which is what we highly recommend, because It offers the one-time payment and the subscription payment It’s really hard to find a good Software out there that supports that, Then they transfer it right.

To your Stripe or PayPal, which then goes right into your bank, So After you’ve created a SamCart account, they call it the easy checkout Page or the pretty checkout page, All you do is simply click two or three Buttons and you’ve got a checkout form and then there’s a link. You just click that link and put That right into your website, So really easy to do really simple. Process, So that’s what you want to do: Create the product in SamCart.

Get that Link and then go put it in the website, So I spoke about subscription. And reaccurring payments A lot of companies out there are very Strict about this, because there’s a lot of scammers and things out, There that just don’t aren’t credible or people set up Subscriptions and then not allow people to cancel them. So if you Decide to go with SamCart, you can offer any type. Of subscription you want, You can offer a one Time, payment like we do, we offer a one time payment for the Website and then a lower monthly payment, that’s recurring for the Hosting So as an example, our websites are between 2 to 5,000.

You Pay that up front and then our hosting is between 100 and 500 and You just automatically roll Into that, after 30 days, So what about your business? What are you able to sell upfront and Then offer a monthly payment going forward for the clients. Now it also allows You to do add ons and upsells, which are very important So as an Example, if you buy a website from us you’re going to get your hosting and All you have to do is click one button.

If you want to add our Seo and blog service, so we will automatically give you a 50 % Discount, if you decide to have us, write your blogs and do your SEO for you. When you’re buying the website from us, So this allows you to get 50 % off but then allows us to add an add on Or an upsell to your order, so we can continue serving you and Building up your business Now, if you don’t have an eCommerce business, you may not be sure what an Abandoned cart feature is, but what it is is when you go to a Website and you fill out your information like you’re interested in a Product and then you get busy, you change your mind and you leave.

They can send you an abandoned, cart. Email that says: wait where’d! You go Come back to our website. You Forgot to finish checking out Many of you have probably Already experienced this, but this is a key feature to Have for any type of business, not just an eCommerce business? But also a service business, You want to be able to see what customers Have been to your checkout pages, started filling out the Information and then left So with SamCart it’ll show you exactly Who that person is and it’ll allow you to integrate with email providers? To follow up with them, So you don’t have to do it manually, You can either do it manually or You can even do it automatically, So if they leave that cart page, you can follow up with Them and see what happened Now.

One big thing for us is Offering different payment plans, Maybe your customers, don’t Want to pay everything upfront, Maybe they want to pay over time or They want to split those payments up. So as an example, our website service is $ 3,000 or you can Do a split payment of $ 1,650 to split that into two different payments. If you Don’t have all of that money up front, you can split it. So what About your customers, Would they prefer a split payment? Why Not offer the both For our hosting plans, we offer both.

You can pay up front and you’ll get two Months for free or you can do a payment option, that’s monthly! So what’s nice is being able to offer Those different plans will increase your sales increase, your revenue And make your customers happy help you get more customers Last, but Not least is that follow up system, So this is going to be integrated. With MailChimp Constant Contact, whatever service that you use out there, We want to get that integrated with Your SamCart plan and on your website So now when anyone fills Out a form on your site, we want them going to your email, Provider Anyone makes a purchase, we want them going to your email provider.

And if anyone does an abandoned cart, we want them going there That way, everyone’s at one place and we Want it all automated, so you don’t have to do anything manually, So this Is something that we help with If you need help getting the setup, make sure you let me know, and Please check out that SamCart link see if it’s a good fit for you, I’m giving you a 14 day trial. Based on my partnership with them So check it out and you’ll See how awesome it is, You can even go check out our plans and Pricing to see what that looks like So thanks again for reading, I appreciate It and I’ll talk to you guys soon, Thanks


 

Categories
Online Marketing

How to Embed Emotional Design into a Transactional Website from Sandra Gonzalez

I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.

Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.

The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.

Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.

So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.

So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.

To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.

I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.

Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.

So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.

I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.

And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.

I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.

And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.

So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.

If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.

The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.

They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.

No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.

So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.

So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.

Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.

It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.

So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.

It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.

So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.

Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.

What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.

So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.

So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.

It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.

How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.

So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.

They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.

So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.

What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.

You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.

He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.

So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.

It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.

So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.

Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.

Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.

Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.

These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.

Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.

I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.

So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.

Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.

So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.

Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.

So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.

Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.

Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.

Thank you. So much for listening to my emotional design. Talk you


 

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Online Marketing

Nudges to #1: Google My Business

But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.

But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.


 

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Blog Income | To Make Money Online you need Internet ASSETS | The Paid Blogger PT 9

But the level of training hasn’t who are part of hustlers kungfu, and I almost didn’t do this and it’s like like I’m getting pushed back about. I don’t want to sign up for the email client.

I don’t want to know, go ahead and go to the main aim and say so I don’t want spend money on that stuff. Trying to take the paid blogger without the ax proper internet ex assets is like going to the gun range, rightly gun and bullets. It’s like shaky driver’s head with no car. It’s like learning how to drive a sin. My tractor trailer with no truck it’s like learning how to build a house without a hammer and tools.

These are tools you got ta have now that’s the fam in your face. What we’re doing hit now, let’s talk about what the hey bloggers going to teach you. The real thrust of the course is content creation. Electric kung fu is the content creation school. Now I use the word to pave bloggers, because if I was to title the course the paid content creator people would be like. Oh we’re do talking about glyndon content creator, but everyone knows where the blogger is right.

Everyone knows the clock or create blog get going. Those that bloggers have ads on their blogs and everyone knows that bloggers often sell products. Now it makes sense, but you’re going to be is a content creator. It’s going to be a lot more to the paid locker first thing: we’re going to do is write the book hello, because you have many people who grade blogs then later on, go on to write the book, but it’s challenging, or I should say they go on – And turn the blog into a book, and it’s very challenging to do that because we’re writing the blog you’re, not writing in book format, which means chapter 1.

Chapter 2, chapter 3 got ta, make some sense. There has to be a sequence of proper sequence, because if there’s not a proper sequencing, you know people get lost and it’s just like what the hell and that’s what happens with bloggers who create books and put them on Amazon. So we’re going to create a blog which will ultimately be a book, so you’re not doing one thing you’re doing to now. Since we’re going to create this book, you have to have an email list, which means that’s why you need the email client before you even get started, because I’m going to teach you how to do this stuff, like no one taught me, you always hear hey.

We need an email list, hey neat, that you need that right, but no one says why why you need an email list? Why you need good game plan is, if you do this right, your blog will make you some money on the front end the middle and the back end, not necessarily a lot of money, but once you make your first dollar online, it gets easier to make your First hundred dollars, I think it’s easier to make you first house.

It is easier to make it first 10,000. It is easier to make your first hundred thousand, but you cannot make your first hundred thousand loud making your first stop. Many people want to make that hundred G’s and never made up dollar online, and I’m talking about from your own creation from your own stuff from your own genesis from your own essence. Uh, don’t see that! Don’t see that at all now that’s the reason you have to and I’m getting people’s like hey.

I don’t really essentially the sentence. I don’t feel that I have to get that stuff and I sleep. No. You know but you’re not getting in the course. Unless you do get that stuff and if I miss that and you get in the course and you get signed up you’re not going to the next level because see this is where it’s going to get really interesting. Everyone that comes to the course i’m going to create a directory of all course, members blogs since the community.

So let’s say you have a blog about journals. There’s someone in the course who makes handcrafted journals well what if you’ve got someone who is doing? Maybe arts and crafts for kids those two bloggers can network together and share a list because they’re not dissimilar, so essentially we’re building community building a power structure where people can work together, help each other out. But if you just have a blog, you do not go through this process.

You will not be part of the community. You’ll just be one of those folks in the Facebook groups who are just lurking. Lurk lurk lurk I’m working aka, I’m a scared, little bitch. I don’t know what to do. I’m afraid that the world will not like me, I’m afraid of looking foolish, I’m afraid of all this stuff happening. So I do nothing, that’s what it really is. It’s not me and let’s talk about cost your email clients going to be 29 bucks a month and you’re hosting unless you’re paying here is going to love for the year’s going to be anywhere from three bucks a month.

I know crazy money up to about. Maybe 11 maybe 14, depending on what you’re getting. I know it’s over-the-top expensive, I’m trying to get you and yes I’ll, even be even more upfront. I am the affiliate of the products that I use and recommend yep. So if you go ahead and sign for that stuff, I’m going to get a little change. Yep, yep, yep yep, all that now, if that offends, you are you’re. Looking like wow London, that’s like that’s too much! Then you one of the people who’s never ever going to make large money online you’re going to make some money because I’ve noticed something increase for years.

There’s a group people who put in there like I want to go to someone’s blog check, I’m going to go to someone’s youtube blog check. I want them to help me solve my problem check and how damn, dare you even think about making some money out of this process? How dare you think that you can possibly charge me yeah information that I gave you made me 10,000 this month, but fuck you now look that is called as being selfish, see you didn’t think I was going to that’s what it’s called being selfish, so typically selfish People do not have the best life and just doubt so, you’re sitting there propagated on well, I don’t want them to charge me because you’re selfish you’re scared and you feel that you can’t do it.

That’s what all that talks about, because all right have no problem. Dropping money on the book a course or training or mentoring, or someone who’s going to help you, and since i’ve been doing this long enough, I have very realistic expectation. I took a course recently for 1400 bucks and I knew half of the course already that’s going to happen if you’re an Internet person just going to know a lot of stuff already, but the fifty percent I didn’t knew.

It was three things out the course that will birth to 1400, not 10, not 23 great things, but many of you have crazy expectations that you’re going to spend 100 bucks 200 bucks is going to be a life-changing event with minimum effort knows, I said, minimum of Effort because I got girl, nightingales see these one hundred and five bucks and it was life-changing, but all right, listen to those cds, but really it’s audio cassettes in person, no less than 200 times, which requires effort.

So hopefully this clears up a lot of this stuff. Then, what’s going on out, there put your mind where you need to be, and then we can rock and roll. So for those of you who are interested in the page, blogger, the links below and I’m going to give you a few options you have where I’m going to do the paper: nine, nine, ninety seven dollars, then I’m going to do the electric kung foo founder deal. That’s going to be 700, yes, seven with a capital, seven seven hundred and then I’m going to do mentorship.

Where I will hold your hand, walk you through it. We get on the phone. We talked a long time. It’s going to be ten grand, that’s what it’s going to be, so you can get the paid bloggers only for ninety seven dollars. You can get the founder status for electric hum food for 700 or 699 or you can go ahead and get supreme rub your neck. Massage your temples, full-service 10,000, so those are your options and roll all right.

This is blending and I will see you in the next session.


Website design packages are a great way to improve your digital marketing image.

 

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3 Essentials You Need to Get Your Business Started Online

We’re going to talk to you about the big three, which are your domain, your email and your website yeah. So really, it all starts with the domains of the foundation, because it’s going to be in your email address. It’s going to be the URL for your website, part of your social media. Yes, part of the social media handle once you get there so with the domain name, you want to keep it short and we like to say the radio tested GoDaddy.

If you heard it on the radio when you’re driving home, would you remember it when it’s time to go search for it right and you have to make sure you get it very quickly? A lot of people have a lot of ideas and they’re buying domains. Every day make sure yeah, I’m sure you get yours right away all right so now that you’ve got this domain name you’ll want to get the email address reason being. Is I’m not going to put poppy Joppy 1717 at whatever com on my business cards? No, you! Don’t want to do that.

A big part of this is branding once you get the domain name you’re going to be sending a lot of emails, so you’re going to want to pick a good domain name and that email is really what starts to push it quickly. For you all right so now the email and the domain are up and running. We need the website up and running. This is your window to the world. This is what everyone’s going to see when they look you up, so it needs to be attractive and it needs to be mobile-friendly and then from there.

You can get into more specifics for what your business needs right. So, as far as the features go, this is the first time you’re standing up. This website is the first time that it’s it’s on its legs, get the minimum stuff that you need and then out on the bells and whistles later you’re going to need payment processing. Are you going to need people to set appointments on their stuff like that right and, as you consider these features, can you do it yourself, or are you going to hire a pro to do those things for you yeah, it’s going to be an ongoing cost, so Try to plan for the future as best you can consider your initial cost versus your maintenance costs.

So after you get that website up and running after you get your domain name, it’s just going to be maintenance. It’s just going to be chill enough. It’s a lot like real estate, actually right, there’s that down payment to first get into it higher and then from there you’re renting is like ongoing maintenance, cost right and be realistic. It’s you know, do some research, it’s not going to be too high.

It’s not going to be too low, it’s going to be somewhere in the middle time for the future. It’s going to be around for a long time. I’m Joplin I’m Eric thanks for stopping by you.


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NEW WEBSITE + NEW SERVICES + NEW CONTENT (2019 UPDATE)

I wanted to make this article to share my experience in my excitement about the creative process of building this website and what it means to me. I also wanted to highlight some of the key features and functionality of the site, so this whole thing was a really big process for me and it came with a lot of interesting and dynamic challenges, it’s hard to say exactly how long I worked on it for, But it was easily over a hundred hours of work, and so I feel that the passion and the commitment that I put into this project really shows when you’re navigating the site.

I wanted the site to be a total extension and representation of my own unique, creative self-expression, so because of that, I designed custom artwork and assets for the entire site, and I also taught myself how to actually code in liquid, which is a programming language that is Indigenous to Shopify and Shopify is the platform that I built this site on, so the project was a really powerful opportunity to redefine myself and to even further clarify what it is.

My service is to the planet on a physical level and in fact I encourage really everyone to create a website for themselves, not only for the purpose of sharing your business or your creativity with the world, but for the sake of actually speaking, your true self into Existence – and that’s really what this was for me: there was an opportunity to further ground my true self into the physical experience.

So with this website, I strongly feel that I achieved weaving all of my creative passions into a singular platform of creative self-expression. This site truly highlights all of the things that I absolutely love and offers them as service to others. So with that being said, I now want to give you a little tour of the site highlighting some of the key features and services alright. So here it is, this is the home page of my new website.

As you can see here, these slides they highlight some of the custom artwork that I was speaking about and you’ll see that every few seconds they actually switch highlighting a different portion of the site and when you click them, you’re able to navigate to different areas. This is the media homepage or the landing page, so from media you can actually see my digital art, my music, my article is my photography, but just going back to the home page just want to continue to show this to you all.

So if you come down here once again, there’s these little circles that also take you to different parts of the site, and here you’ll see some of the highlighted products that I actually have on this new site, and this was one of the the big things for Me with this project was to actually turn my life turned myself, my my creativity into a marketplace so that people can purchase some of the things that I’ve created and then coming down here.

You know you will see that it’s connected to my Instagram and at the very bottom here you can actually join my newsletter, and so I recommend that people that that follow me and they want to stay updated on the most recent events or recent content or recent Products just to sign up for the newsletter and yeah. I send out an email every every few weeks when there’s a there’s, a there’s, a lot to say a lot to share.

So the first key feature that I want to speak about it in regards to the site is just the the shop area. So here you have this drop-down menu and you can see the different areas of products that I offer so under prints. You can see that I have canvas prints, metallic prints, stickers, poster prints. I actually started my own clothing company called new human designs and right now I’m selling shirts.

So if you come over here, you also have my music section, and I broke this up into three main categories. You have my electronic music and being meditative music and my hand pan music and then over here. These are the shop services which I’ll get into in just a minute, so you can navigate using this drop down menu or you can actually click on shop and sort of get a better visual representation of all the products.

So you have canvas prints, poster prints and metallic prints. The clothing and I’ll actually go here so right now, one second! So right now I have two primary designs and you can get those two designs either on a t-shirt or on these 3/4 baseball Ragland shirts. This this one in particular, is my favorite. I wear this one all the time and these shirts they come in all different sizes. You can see the sizing chart here, the other ones.

If I go back here actually come in different colors and you can see the colors that they come on by clicking over here, so that’s something. I’M really excited about the the clothing, particularly and I’ll. Just highlight some of these. These are some of my canvas prints and you can get different, portraits different ET portraits. I have some of my sacred geometry type art as portraits, and even the designs that you see on the clothes.

These are also offered on canvas prints with these ones. There’S more of a sliding scale terms of the price because they they range in terms of size, the smallest one is twelve by twelve and largest, one is 24 by 24, so these are really really amazing for me to just have you know to have my digital Art actually come to life in a more tangible way and in a way where people can receive that and to showcase that in their house.

So another key feature that I want to highlight. I talked about the media page and we can just go into some of these sections a little bit so here, if you click under digital art and once again you can go there by just clicking this tab and then viewing the drop down or you can go To this sort of landing page – and that just happens when you actually click media – and you can navigate that way – it’s really whatever your preference is.

I did this just to make this as straightforward and as clear for people as possible. So anyway, going into digital art. You will see the full, I mean this is yeah. This is essentially the full gallery of all the ET art that i’ve created thus far, all the self-portraits I’ve done for people coming down even further. You get different types of digital art that I’ve created in the past and yeah all sorts of different fun things that I’ve created that you can observe here, just a big gallery and if you click on them it it highlights the individual pictures.

So if you come here, you’ll see that there’s a this is under music there’s a playlist of a lot of my music and actually, if you’re listening to these playlists and you enjoy a song, you can come back under shop and you can navigate to where that Song might be if it’s an electronic piece, then there’ll be under electronic music and you can just purchase the tracks that I have here: they’re, each just a dollar and yeah.

If you enjoy that – and you want to support me – you can totally do that, and that would be much appreciated if we’re going under articles, we have my entire youtube blogs, actually just linked into the site. So if you prefer to read on youtube, that’s great, but also if you feel like there’s a article that you want to find and it’s harder to find on, you feel it’s harder to find on youtube. I have these different categories here under this application, so you can navigate that and then last over here is just similar to my ETR, but it’s just a gallery of my photography.

These are just different nature: shots that I’ve taken in a lot of different, a lot of different locations. So now I want to talk about the services starting with the private sessions. So I currently provide and you’ll see here 30-minute consultations for $ 30 conducted over text. 30-Minute consultations for $ 60 conducted over the phone 60-minute consultations for a hundred and twenty conducted over webcam, or this is something I’m very excited about.

I’M offering one day long, private one-on-one retreats for people and these retreats. They basically consist of you and I, whoever you may be going on different hikes and adventures throughout Sedona Arizona, which is a place that I currently live and I’ll bring you to all the secret spots that basically only the people that really do a lot of exploring. Can find these really really really high-energy spots and will go on adventures and basically go out to lunch and do other spontaneous activities and the reason why I’m offering? That is because for a lot of people, I know that people get very activated by listening to the content that I share, whether it’s it’s reading the articles, I will same to the music or reading some of the art that I’m creating, but to be in person With me, one on one having an intimate experience where we’re really sharing on a very personal level.

This is really where the deepest healing and transformation can occur, so I’m very excited about that and for other people, if you just want to text consultation, a phone consultation or the 60-minute webcam consultation. This is the one that people do the most and before I made all these other categories, I was just doing these 60-minute webcam consultations. These are conducted over Skype or Facebook, article or Google Hangouts.

So really all of these sessions are designed to provide insight. That is specifically tailored to you and I’m using my intuition to guide the individual into a balanced state of emotional mental clarity and, as this process occurs, basically the individual that I’m working with can begin to access and integrate higher states of consciousness to embody their greatest Potential and it’s a very these sessions are very powerful for both myself and the individuals that I’m working with.

I have I’ve done hundreds of them thus far, and you can see all these different testimonies from people whose lives have been changed just by having a conversation with me, because really what I’m doing is I’m I’m acting as a mirror, so that you can see yourself Clearly, so that you can see where you’re limiting yourself and you can see actually where the beautiful expansion and your life can occur and a lot of people they also.

They also message me and have these sessions with me to gain more clarity and understanding in regards to an extraterrestrial or extra dimensional encounters that they might be having, and these sessions can really act as support for for the individual that I’m working with. So that’s the basis of my private sessions. If you’re someone that wants to go deeper on their journey mate, you know maybe just reading the articles, that’s all you need that’s beautiful, but but if you need a little extra boost or some extra clarity in your life, I strongly recommend them.

I’Ve done so many of them and they’ve been highly potent and highly transformative for myself and for the people that I’ve done them with so moving on. I want to speak about my blogs ETR offerings, so here you will see that there is several different tiers of these offerings and basically, what what this is is. This is a bloged creative expression that is designed to reunite individuals with their cosmic heritage.

So I’m using my illustrative and intuitive abilities, and also just my tangible, close encounters quote-unquote with extraterrestrials to bring forth these artistic rendition renditions of these extra-terrestrial energies that seek to connect with the individual that is wanting to participate in this particular service. So here you will see the different tiers. The first here is for 222 dollars. It’S a blogled, extraterrestrial metaphysical illustration – and here you see this example of that, for a little bit more for 333, you can get a what I’m calling a Galacta ated self-portrait, which is essentially a digital rendition of yourself, and with these I basically ask the client to Send me several pictures of themselves at different angles, with some specific lighting so that I can essentially sculpt a replication of you in digital form and Galacta PHY yourself.

So the next here is a bloged illustration or a self-portrait, plus a minute long animated clip depicting your digital avatar in action. So here you’ll see an example of that. This is what some of these clips will look like. This is taken from a being that I bloged and I made the article alchemical rebirth using him as a basis, but basically these will be the types of articles that you will receive at this tier of the service and all of these articles actually come with unique.

Sound design and a musical soundtrack that help to anchor and express the energy of these animations really excited about this. I’M excited to make more of these kinds of articles highlighting these ETS. It’S it’s! It’S a it’s a lot of work, but it’s really very rewarding and very satisfying and I enjoy offering them so last year you have a bloged illustration, plus a self-portrait plus a one-minute animated clip.

So this one you had either a et portrait or a self-portrait plus the article and then this package. This last package, is all of these things. So the one thing that I want to say about this is it’s a very because it’s an intuitive process. It’S a bloged process is very unpredictable. I don’t know what energies may come through for me to share and therefore I ask for people to have an open heart and an open open mind to receive the the full benefits of what I’m offering and generally these.

These portraits will, depending on depending on the tier, if I’m doing a self portrait, sometimes it can take anywhere between two to four weeks. It might take longer if I’m doing an animation. One of these, the last two tiers of the service it’ll, take longer it’ll, probably take at least a month, maybe longer so yeah very, very excited about this. I’Ve done many different portraits for many different clients thus far, and you can view those just by going to the media tab and the digital art section of that.

That’S my entire art galleries there so go moving on to the next service, my musical offerings. So here I am offering music composition and production lessons music theory, lessons, instrumental lessons. Some of the instruments that I play include guitar piano, percussion Hong Drum these sessions are an hour long and they’re $ 60 per lesson. Basically, these lessons are designed to teach you everything that you need to know about music, if you’re someone that wishes to learn something I’m specific about the musical topics, our lessons can focus on that particular topic.

If you’re someone that is newly exploring their musicality, then these lessons will meet you where you’re at and they will follow a curriculum that I’ve designed to give you the most direct path to mastering your musical self-expression. So it doesn’t really matter if you’re, if you’re amused. If you consider yourself a musician, if you’re wanting to learn a new skill, these lessons really will take you from beginning stages to more advanced stages, and they highlight different areas of music, whether you’re wanting to learn about music composition and production, just something that I do Often, whether you’re wanting to learn the theory behind music or you’re wanting to learn a specific instrument, or maybe all of those things, these lessons will absolutely provide that, for you, I’ve been teaching music lessons for years.

Basically, since I was in college – and I love doing them so I I’m excited for people to sign up for that and to start teaching music lessons again. So here is a very awesome thing that I’m offering, if I do say so myself. Basically, this is the ultimate digital media package, so this is for people that are looking for a website and need help sharing their message with the world. This package, this particular package.

It gives you every possible digital media social media asset that you need to launching to. Basically, launch your business into the next level or just just bring that business into fruition. So this comes complete with a custom lis designed website complete with original artwork and assets. Your own logo, I’m going to set up your own YouTube, blog complete with an intro and outro youtube banner, all of that kind of stuff, just other assets that you might want to use for social media platforms such as Instagram and Facebook, and also lessons designed to Actually, teach you how to use these tools so that you can take perhaps what I’ve created and expand upon that and maybe teach that to other people and pass that on.

So this is a really complete package and I’m really passionate about this, because I feel very strongly that by having something like this, we are able to create a powerful platform through which we can share our unique message with the world, and I feel that everyone should Not only have something like this have a website have their own artwork that expresses themselves but also know how to use these tools, because this makes this makes us collectively a more powerful asset to help the world transform through using the this digital world that we have At our disposal, so if you’re someone that doesn’t necessarily want this full ultimate package but you’re someone that just wants lessons to how to use certain different types of software, I give lessons on how to use Adobe Photoshop premiere After Effects Daz Studios, which is a 3d Modeling studio blender, which is a 3d modeling studio Shopify, which is an e-commerce platform.

It’S a platform that I made this site on Squarespace Wix and a lot more you can. You can sign up for lessons and they’re similar just similar to the musical lessons they’re an hour, and there are $ 60 say you’re, someone that also just wants a website design, none of the other kinds of assets, that’s totally cool, there’s a sliding scale price range, Depending on the complexity of the site, I’m also offering custom digital artwork, custom, branding local design, social media assets and article production and editing.

So, as you guys know, I produce and edit all of my articles, the animations, the music articles, the documentaries, the vlogs, the whatever. If you’re someone that is looking to have something filmed for them or edited for them or both, then this would be a service that you might be interested in and once again, if you’re interested in any of the web design or digital media services, just you can Just contact me by using the form here under contact, so here you’ll just see this little cute little form and yeah.

That’S basically the easiest way to get in contact with me or you can just send me a direct email or message through whatever platform you’re reading. This on so yes, that is really the premise of all the things that I wanted to share. You know there’s other little lot of their little things throughout the site that you’ll find as you’re navigating, but those are the main features that I wanted to highlight on the site.

Thank you so much for listening to this article for reading this and for enjoying me sharing my creative process with you and my creative excitements. If you’re interested in supporting me, it would be wonderful just to browse my shop to see. What’S there, maybe there’s there’s a article of clothing that you like. Maybe you like my music, maybe there’s prints that you want or maybe you’re interested in the services.

I encourage you to look at those things and to browse that for yourself and to see what feels good for you. So thank you so much. I hope you have a wonderful day and until next time may the force be with you


Website management packages are important for any business these days. Check out the video from Allshouse Designs to see what can be done for your company and yes, for how much. 

 

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How to hire an SEO

Optimization some SEO seems like black magic. Having worked with Google search for over a decade, what I’ve learned is that, first, it’s not black magic and second, if you want long-term success, there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one.

It’S important to note that an SEO potential is only as high as the quality of your business or website so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot, where an unbiased potential customer would expect your site to Be seen a successful SEO also looks to improve the entire searcher experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive, page titles for a blog or small business.

To more complex things like language markup for a multilingual global site SEO is ensure that you’re serving your online customers a good experience, especially those coming from a search engine, and that your site is helpful, whether they’re using a desktop computer or mobile phone. In most cases, the SEO will need four months to a year to help your business first implement improvements and then see potential benefit.

My strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google, either in a Help Center article, article or Google, a response in a forum that supports both one the SEO description of the issue. That needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks. Requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword, meta tag or by links, because if you search for google advice on this topic, you’d see blog posts and Articles from us that clearly explain that adding keywords to the meta tag wouldn’t help.

Furthermore, while google uses links for page rank, our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank. One basic rule is that, in a majority of cases, doing what’s good for SEO is also doing what’s good for your online customers. Things like having a mobile-friendly website, good navigation and building a great brand. Additionally, if you’re a more established brand with complicated legacy systems, then good search, friendly best practices likely involved, paying off some of your site’s technical debt, such as updating your infrastructure, so that your website is agile and able to implement features faster in the long term.

If you own a small local business, you can probably do the initial work yourself check out our 30-minute article series on how to build an online presence for your local business. Now, if you still believe you want to hire an SEO, here’s a general process, one conduct a two way interview with your potential SEO check that they seem generally interested in you and your business to check their references.

Three act: four and you’ll probably have to pay for a technical and search audit 4. Decide if you want to hire, let’s break this down and start with step 1 conduct. A two-way interview in the interview here are some things: to look for. A good SEO. Doesn’T focus only on search engine ranking, but how they can help your business, so they should ask questions like what makes your business content and/or service, unique and therefore valuable to customers.

They want to know this information to make sure it’s highlighted on your website. For your current and potential new audience, what does your common customer look like and how do they currently find your website 3? How does your business make money and how can search help for what other blogs are you using offline advertising social networks 5? Who are your competitors? What do they do well online and potentially offline if the SEO doesn’t seem interested in learning about your business from a holistic standpoint, look elsewhere, it’s difficult to do good SEO without knowing about a business’s goals, their customers and other existing marketing efforts.

Seo should complement your existing work. The second step in hiring an SEO is to check references if your potential SEO provides prior clients be sure to check their references. You want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers, designers, UX researchers and our marketers. A good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business, not just getting your site the highest rank as ultimately those techniques rarely last long if they work at all, they’ll want to educate you And your staff on how search engines work so that SEO becomes part of your general business operations.

Step 3 is to request a technical and search audit. If you trust your SEO, candidate, give them restricted view, not full or right access to your Google search console data, and even your analytics data before they actually modify anything on your website have them conduct a technical and search audit. To give you a prioritized list of what they think should be improved for SEO, if you’re a larger business, you can hire multiple SEO to run audits and prioritize improvements, see what each has to say and then determine who you could work with the best in the Audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement 3: an estimate on the overall investment, in other words the time energy or money.

It would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognize the improvement. The SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions, or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be more agile in the future.

Five, a plan of how to iterate and improve on the implementation, or perhaps how to experiment and fail fast, should the results not meet expectations that covers the structure of the technical and search audit. Now, let’s talk about each of these audits individually in the technical audit, your SEO should be able to review your site for issues related to internal, linking crawl ability, URL parameters, server connectivity and response codes, to name some if they mention that your site has duplicate content Problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long term site health, not initial growth.

I mention this because lots of duplicate content exists on web sites and often it’s not a pressing problem in this search audit. Your potential SEO will likely break down your search. Queries into categories like branded and unbranded terms. Branded terms are those with your business or website‘s. Name like a search for Gmail is a branded term, while the search for email is an unbranded or general keyword.

An SEO should make sure that for branded queries such as Gmail, your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert. They might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries.

An SEO can help you better make sense of the online competitive landscape. They can tell you things like here are the types of queries. It would make sense for your business to rank, but here’s what your competition is done and why I think they rank where they do. For instance, perhaps your competition has great reviews, really shareable content, or they run a highly reputable site. An SEO will provide recommendations for how to improve rankings for these queries and the entire searcher experience.

They’Ll introduce ideas like update, obsolete content. They might say your site is suffering because some of your well ranking content is obsolete. Has poor navigation a useless page title or isn’t mobile-friendly, let’s improve these pages and see if more website visitors convert and purchase or if they can micro convert, meaning that perhaps they subscribe or share content improve internal linking your SEO might say your site is suffering because Some of your best articles are too far from the homepage, and users would have a hard time finding it.

We can better internally link to your content to feature it more prominently, generate buzz. The SEO might say you have great content, but not enough people know we can try to get more user interaction and generate buzz, perhaps through social media or business relationships. This will help us attract more potential customers and perhaps garner natural links to your site. Learn from the competition your SEO might explain here’s what your competitors do well.

Can you reach parity with this and potentially surpass them in utilities? Or can you better show customers your business’s, unique value again, a good SEO will try to prioritize what ideas can bring your business, the most improvement for the least investment and what improvements may take more time, but help growth in the long term. Once they talk with you and other members of your team, such as developers or marketers, they’ll help your business forge a path ahead.

The last thing I want to mention is that when I talk with SEO s, one of the biggest holdups to improving away site, isn’t there recommendation, but it’s the business making time to implement their ideas if you’re not ready to commit to making SEO improvements. While getting an SEO, audit may be helpful, make sure that your entire organization is on board else. Your SEO improvements may be non-existent, regardless of who you hire so that wraps it up thanks for reading and best of luck to you and your business


You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.

 

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Business Tips Online Marketing Social Media

Finding The Right Guidance To Improve Your Digital Footprint

When building your business, you will need to acquire a lot of information to ensure that you are doing everything right. However, when there is so much information that exists in physical books and across the internet. It can be difficult to pinpoint exactly where the ‘correct’ information is. More often than not, even when you find what you’re looking for. You might ask how reliable it is? Can I trust this source? This can be a difficult task, so how do you find the best guidance? Especially when it concerns improving your digital footprint.

What Is A Digital Footprint?

Digital footprints are the trails you leave behind on the internet, either actively and intentionally through social media or passively through the data you share as a business. This includes every blog post you publish and every social media update you make. These digital footprints play a huge part in the running and the future of your business. Your online reputation can be shaped by the digital footprint you leave, so it is worth considering how to improve yours.

Why Is It So Important?

As a business owner, one of your top priorities is marketing your business and attracting customers through increasing your outreach and building your digital presence. The success of this can make a difference between a company succeeding and not. In recent years digital footprints have started to play an ever-increasing role in marketing strategies, specifically in regards to online marketing. With an ever-increasing number of businesses operating digitally, for somebody to find your website, it can be similar to searching for a needle in a haystack. Even with the right marketing techniques in place, if you don’t increase the size of your digital footprint, you could still be missing out on big opportunities.

There are many ways that you can increase your online presence. This includes creating content for your website that is shareable on other platforms and engaging for your target audience, posting on your social media sites regularly, or you could even blog yourself. Combine this with original, interactive content that is consistent, and your digital footprint will start to increase, and you should see more traffic.

What Help Is Out There?

Another concern for any business is understanding what help is out there. Fortunately, you can employ experts to do all of this for you. Your time is precious if you run a business, or carry heavy responsibility. However, it is more than just a case of reaching out to experts; you also need to ensure that you understand the level of expertise and guidance these experts can offer you. This can help you determine exactly how they will help you improve your digital footprint and boost your business to meet its full potential, and this means doing some research.

Guidance From Allshouse Design

Reputable services such as Allshouse Design can provide you with not just relevant, but more importantly, current, useful and accurate information. It will help you understand digital footprints more and the effect that it has on your company, as well as provide information on how to keep increasing it.

Where To Find Them

Allshouse Designs has written a blog post that provides all the answers to any of the key questions you might have. It also discusses the topic of having a website that delivers the best service for your customers. It will get you thinking about if your website is mobile friendly. The blog also delves into the importance of using the right social media platforms to increase your web presence and sustaining your future by having consistently great content on your blog.
The article will help you understand improving your digital footprint in a simple yet informative way and ensure that you are kept up to date with 2019 trends, and will put your business above the rest.

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Business Tips Online Marketing

Undeniable Proof That You Need Website Management Services

In the world of modern business, a strong web presence is vital. While several components will contribute to the company’s overall online image, there’s no doubt that creating a great website is the main priority. Frankly, a professional website management service is the only way to guarantee success in the crowded environment.

What Is A Website Management Service?

Once upon a time, the average company website was little more than a digital business card. Nowadays, though, they need to provide visitors with so much more. The idea of simply building a static website will no longer cut the mustard, and the ongoing management will play a pivotal role in ensuring that the website continues to make a big impact.

A lot of work is involved in keeping a company site up to scratch, but professional website management service will take care of all aspects. These include;

  • Graphic design
  • Programming and coding
  • CMS management
  • Search Engine Optimisation
  • Copywriting
  • Digital protecting
  • Social media management
  • E-commerce platform installation
  • Performance analysis
  • And more.

Essentially, then, a website management service ensures that your business site meets professional standards time and time again.

Benefits and cost of website management on a balance scale

10 Benefits Gained From Using A Website Management Service

While it can be tempting to take on the challenge yourself, having your website and online presence managed by Allshouse Designs will aid the cause in a whole host of different ways. Here are just 10 rewards to be gained from taking this route:

  1. Save Time: Building and running a website requires a lot of hard work; work that will distract you from actively managing your business operation. Having a team of experts to take control of those web assignments on your behalf will save valuable time.
  2. Save Money: Outsourcing this part of the operation will save money (and not only because time is money) as you’ll no longer need the extra space or equipment for on-site staff. Likewise, a website management service will find the best solutions with regards to hosting and other features.
  3. Stay Active: Form the client’s perspective, nothing tops the frustration of constantly seeing 404 website errors. Something as simple as choosing the wrong hosting platform could spell disaster, especially if you don’t notice it. With a website management service behind you, this won’t happen.
  4. Increase Security: Online data hacks are perhaps the biggest threat to your business. From SSL certificates to DDoS attacks, the experts understand how to prevent the various dangers that could impact the business and its clients. Better still, the quick responses will contain the damage.
  5. Express Personality: Consumers want to use companies that ‘get them’. The experts know how to tailor a website management service to suit specific audiences. This can range from choosing the right layouts to creating engaging content that encourages interest and participation.
  6. Boost Visibility: Your website cannot be a success if nobody knows it exists. From on-page SEO to external marketing methods, a website management service gives your business the best shot at soaring up the Google rankings to attract increased traffic and sales figures.
  7. Embrace Integration: Furthermore, a website management team will integrate ideas such as social media posting and PPC management to ensure that all web content reaches the target market from all directions. This can truly take your web game to the next level.
  8. Stay Relevant: Let’s face it; the online arena is still in its relative infancy, and the goalposts continue to move each year. Taking on the web management process yourself is likely to mean following the trends. Using a web management team ensures that you’ll be ready to set them.
  9. Rectify Mistakes: By analysing the website’s performance, management teams won’t only focus on the positives. They can quickly identify where the site is underperforming before making the necessary upgrades to put things right. Persisting with it yourself would see those limitations stay.
  10. Maximise Appearances: Above all else, it’s very easy to spot a website that has been created by an amateur. A professional service will ensure that your site creates the right impression time and time again while the backend CMS can aid load times and ensure the site looks great across all devices.

 

Verdict

In today’s modern world, the company website has the potential to be your business’s most vital marketing asset. Given its significance to your operation, getting it wrong simply isn’t an option. If you want to ensure that yours hits the mark today as well as for many years to come, a website management service is absolutely essential. Making that investment could be the smartest thing you’ll ever do.

Contact us to find out more about what can be done for your business.

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Online Marketing Updates for Allshouse Designs Web Development

Allshouse Designs Revamp Their Pricing Structure For 2018

Allshouse Designs, a well-regarded advertising and digital marketing agency, are proud to announce a change to their pricing structure for the new year. The design professionals continue to offer their unique, highly-personalized service that adheres to their commitment to providing quality at an affordable price.

Allshouse Designs have always sought to provide complete pricing transparency, and their new website management packages have solidified this commitment. Customers will be provided with the same great service, but now at easily-understood, and highly affordable, price points.

The new packages in detail

Thanks to their incredible understanding of the advertising and marketing world, Allshouse Designs have assembled a number of website management packages to ensure there is something to suit all sizes of enterprise.

The first package, available for just $195 USD per month, covers everything that a startup or small business might need from their website management. Allshouse Designs provide in-depth keyword analysis, a website of up to seven pages in size (with unlimited edits as required), on-page SEO, complete Google Webmaster tools and Analytics reports, and plenty of advice and recommendations on social media, content, and advertising.

The second package increases in size and breadth, making it perfect for established businesses and small-to-medium companies. As well as all the advice and support offered with the first package, the website will have two additional pages added per month, social media management, and off-page SEO. This package offers complete management and a focus for the future too, priced at just $600 USD per month.

Finally, the third package is the biggest and broadest of them all, making it perfect for large companies or small enterprises with big ambitions. Again, all of the services available in the first two packages are included, except now companies can enjoy five extra web pages per month, as well as complete social media, content and advertising management. Given the scope of this package, customers are advised to contact Allshouse Designs directly to discuss the pricing of this incredible package.

Thunmbs up for Allshouse Designs

Why existing customers love Allshouse Designs

As an established name in their field, Allshouse Designs have earned a reputation that recognizes their expertise, utilizing the company’s years of experience and commitment to always delivering the best to their customer. As well as their website management packages, Allshouse Designs offer a variety of services which includes Content Generation, Digital Marketing, and Advertising.

They ensure that they can draw together all of their years of experience to offer the most complete, reliable service in the industry. The pricing of these new packages helps customers to capitalize on this expertise, ensuring customers are reassured of a comprehensive website management package that will provide everything their business needs to flourish.

Experience the new package prices

With the new prices now established and ready-to-go on the Allshouse Designs website, curious customers can take advantage as soon as they wish to do so. Given the strong company reputation of Allshouse Designs, and the new and improved pricing structure, any business owner would be wise to consider this new offering. Get started today!